rowid,title,contents,year,author,author_slug,published,url,topic
187,A New Year's Resolution,"The end of 2009 is fast approaching.  Yet another year has passed in a split second. Our Web Designing careers are one year older and it’s time to reflect on the highs and lows of 2009. What was your greatest achievement and what could you have done better? Perhaps, even more importantly, what are your goals for 2010?

Something that I noticed in 2009 is that being a web designer 24/7; it’s easy to get consumed by the web. It’s easy to get caught up in the blog posts, CSS galleries, web trends and Twitter!  Living in this bubble can lead to one’s work becoming stale, boring and basically like everyone else’s work on the web. No designer wants this.

So, I say on 1st January 2010 let’s make it our New Year’s resolution to create something different, something special or even ground-breaking! Make it your goal to break the mold of current web design trends and light the way for your fellow web designer comrades!

Of course I wouldn’t let you embark on the New Year empty handed. To help you on your way I’ve compiled a few thoughts and ideas to get your brains ticking!

Don’t design for the web, just design

A key factor in creating something original and fresh for the web is to stop thinking in terms of web design. The first thing we need to do is forget the notion of headers, footers, side bars etc. A website doesn’t necessarily need any of these, so even before we’ve started we’ve already limited our design possibilities by thinking in these very conventional and generally accepted web terms. The browser window is a 2D canvas like any other and we can do with it what we like. 

With this in mind we can approach web design from a fresh perspective. We can take inspiration for web design from editorial design, packaging design, comics, poster design, album artwork, motion design, street signage and anything else you can think of. Web design is way more than the just the web and by taking this more wide angled view of what web design is and can be you’ll find there are a thousand more exiting design possibilities.

Note: Try leaving the wire framing till after you’ve gone to town with some initial design concepts. You might find it helps keep your head out of that ‘web space’ a little bit longer, thus enabling you to think more freely about your design. Really go crazy with these as you can always pull it back into line later. The key is to think big initially and then work backwards. There’s no point restricting your creativity early on because your technical knowledge can foresee problems down the line. You can always sort these problems out later on… let your creative juices flow!

 Inspiration can come from anywhere! (Photo: modomatic)

Try something new!

Progress in web design or in any design discipline is a sort of evolution. Design trends and solutions merge and mutate to create new design trends and hopefully better solutions. This is fine but the real leaps are made when someone has the guts to do something different. 

Don’t be afraid to challenge the status quo. To create truly original work you have to be prepared to get it wrong and that’s hard to do. When you’re faced with this challenge just remind yourself that in web design there is rarely a ‘best way to do something’, or why would we ever do it any other way? 

If you do this and get it right the pay off can be immense. Not only will you work stand out from the crowd by a mile, you will have become a trend setter as opposed to a trend follower.

Tell a story with your design

Great web design is way more than just the aesthetics, functionality or usability. Great web design goes beyond the pixels on the screen. For your website to make a real impact on it’s users it has to connect with them emotionally. So, whether your website is promoting your own company or selling cheese it needs to move people. You need to weave a story into your design. It’s this story that your users will connect with. 

To do this the main ingredients of your design need to be strongly connected. In my head those main ingredients are Copy, Graphic Design, Typography, imagery and colour. 

Copy

Strong meaningful copy is the backbone to most great web design work. Pay special attention to strap lines and headlines as these are often the sparks that start the fire. All the other elements can be inspired by this backbone of strong copy.

Graphic Design

Use the copy to influence how you treat the page with your graphic design. Let the design echo the words.

Typography

What really excites me about typography isn’t the general text presentation on a page, most half decent web designer have a grasp of this already. What excites me is the potential there is to base a whole design on words and letters. Using the strong copy you already have, one has the opportunity the customise, distort, build and arrange words and letters to create beautiful and powerful compositions that can be the basis for an entire site design.

 Get creative with Typography (Photo: Pam Sattler)

Imagery and Colour

With clever use of imagery (photographs or illustrations) and colour you further have the chance to deepen the story you are weaving into your design. The key is to use meaningful imagery, don’t to insert generic imagery for the sake of filling space… it’s just a wasted opportunity.

Remember, the main elements of your design combined are greater than the sum of their parts. Whatever design decisions you make on a page, make them for a good reason. It’s not good enough to try and seduce your users with slick and shiny web pages. For your site to leave a lasting impression on the user you need to make that emotional connection.

 Telling the Story (Advertising Agency: Tita, Milano, Italy, Art Director: Emanuele Basso)

Go one step further

So you’ve almost finished your latest website design. You’ve fulfilled the brief, you’re happy with the result and you’re pretty sure your client will be too. It’s at this point we should ask ourselves “Can I push this further”? What touches could you add to the site that’ll take it beyond what was required and into something exceptional? The truth is, to produce exceptional work we need to do more than is required of us. We need to answer the brief and then some!

Go back through your site and make a note of what enhancements could be made to make the site not just good but outstanding. It might be revisiting a couple of pages that were neglected in the design process, it might be adding some CSS 3 gloss for the users that can benefit from it or it might just be adding some clever little easter eggs to show that you care. These touches will soon add up and make a massive difference to the finished product.

So, go one step further… take it further than you anyone else will. Then your work will stand out for sure.

Parting message

I love being a designer for many of reasons but the main one being that with every new project we embark on we have the chance to express ourselves. We have the chance to create something special, something that people will talk about. It’s this chance that drives us onwards day after day, year after year. So in 2010 shout louder than you ever have before, take chances, try something new and above all design your socks off!",2009,Mike Kus,mikekus,2009-12-10T00:00:00+00:00,https://24ways.org/2009/a-new-years-resolution/,business
281,Nine Things I've Learned,"I’ve been a professional graphic designer for fourteen years and for just under four of those a professional web designer. Like most designers I’ve learned a lot in my time, both from a design point of view and in business as freelance designer. A few of the things I’ve learned stick out in my mind, so I thought I’d share them with you. They’re pretty random and in no particular order.

1. Becoming the designer you want to be

When I started out as a young graphic designer, I wanted to design posters and record sleeves, pretty much like every other young graphic designer. The problem is that the reality of the world means that when you get your first job you’re designing the back of a paracetamol packet or something equally weird. I recently saw a tweet that went something like this: “You’ll never become the designer you always dreamt of being by doing the work you never wanted to do”. This is so true; to become the designer you want to be, you need to be designing the things you’re passionate about designing. This probably this means working in the evenings and weekends for little or no money, but it’s time well spent. Doing this will build up your portfolio with the work that really shows what you can do! Soon, someone will ask you to design something based on having seen this work. From this point, you’re carving your own path in the direction of becoming the designer you always wanted to be.

2. Compete on your own terms

As well as all being friends, we are also competitors. In order to win new work we need a selling point, preferably a unique selling point. Web design is a combination of design disciplines – user experience design, user interface Design, visual design, development, and so on. Some companies will sell themselves as UX specialists, which is fine, but everyone who designs a website from scratch does some sort of UX, so it’s not really a unique selling point. Of course, some people do it better than others.

One area of web design that clients have a strong opinion on, and will judge you by, is visual design. It’s an area in which it’s definitely possible to have a unique selling point. Designing the visual aesthetic for a website is a combination of logical decision making and a certain amount of personal style. If you can create a unique visual style to your work, it can become a selling point that’s unique to you.

3. How much to charge and staying motivated

When you’re a freelance designer one of the hardest things to do is put a price on your work and skills. Finding the right amount to charge is a fine balance between supplying value to your customer and also charging enough to stay motivated to do a great job. It’s always tempting to offer a low price to win work, but it’s often not the best approach: not just for yourself but for the client as well.

A client once asked me if I could reduce my fee by £1,000 and still be motivated enough to do a good job. In this case the answer was yes, but it was the question that resonated with me. I realized I could use this as a gauge to help me price projects. Before I send out a quote I now always ask myself the question “Is the amount I’ve quoted enough to make me feel motivated to do my best on this project?” I never send out a quote unless the answer is yes. In my mind there’s no point in doing any project half-heartedly, as every project is an opportunity to build your reputation and expand your portfolio to show potential clients what you can do. Offering a client a good price but not being prepared to put everything you have into it, isn’t value for money.  

4. Supplying the right design

When I started out as a graphic designer it seemed to be the done thing to supply clients with a ton of options for their logo or brochure designs. In a talk given by Dan Rubin, he mentioned that this was a legacy of agencies competing with each other in a bid to create the illusion of offering more value for money. Over the years, I’ve realized that offering more than one solution makes no sense. The reason a client comes to you as a designer is because you’re the person than can get it right. If I  were to supply three options, I’d be knowingly offering my client at least two options that I didn’t think worked.

To this day I still get asked how many homepage design options I’ll supply for the quoted amount. The answer is one. Of course, I’m more than happy to iterate upon the design to fine-tune it and, on the odd occasion, I do revisit a design concept if I just didn’t nail the design first time around. Your time is much better spent refining the right design option than rushing out three substandard designs in the same amount of time.

5. Colour is key

There are many contributing factors that go into making a good visual design, but one of the simplest ways to do this is through the use of colour. The colour palette used in a design can have such a profound effect on a visual design that it almost feels like you’re cheating. It’s easy to add more and more subtle shades of colour to add a sense of sophistication and complexity to a design, but it dilutes the overall visual impact. When I design, I almost have a rule that only allows me to use a very limited colour palette. I don’t always stick to it, but it’s always in mind and something I’m constantly reviewing through my design process.

6. Creative thinking is central to good or boundary-pushing web design

When we think of creativity in web design we often link this to the visual design, as there is an obvious opportunity to be creative in this area if the brief allows it. Something that I’ve learnt in my time as a web designer is that there’s a massive need for creative thinking in the more technical aspects of web design. The tools we use for building websites are there to be manipulated and used in creative ways to design exciting and engaging user experiences. Great developers are constantly using their creativity to push the boundaries of what can be done with CSS, jQuery and JavaScript. 

Being creative and creative thinking are things we should embrace as an industry and they are qualities that can be found in anyone, whether they be a visual designer or Rails developer.

7. Creative block: don’t be afraid to get things wrong

Creative block can be a killer when designing. It’s often applied to visual design, which is more subjective. I suffer from creative block on a regular basis. It’s hugely frustrating and can screw up your schedule. Having thought about what creative block actually is, I’ve come to the conclusion that it’s actually more of a lack of direction than a lack of ideas. You have ideas and solutions in mind but don’t feel committed to any of them. You’re scared that whatever direction you take, it’ll turn out to be wrong. I’ve found that the best remedy for this is to work through this barrier. It’s a bit like designing with a blindfold on – you don’t really know where you’re going. If you stick to your guns and keep pressing forward I find that, nine times out of ten, this process leads to a solution. As the page begins to fill, the direction you’re looking for slowly begins to take shape.

8. You get better at designing by designing

I often get emails asking me what books someone can read to help them become a better designer. There are a lot of good books on subjects like HTML5, CSS, responsive web design and the like, that will really help improve anyone’s web design skills. But, when it comes to visual design, the best way to get better is to design as much as possible. You can’t follow instructions for these things because design isn’t following instructions. A large part of web design is definitely applying a set of widely held conventions, but there’s another part to it that is invention and the only way to get better at this is to do it as much as possible.

9. Self-belief is overrated

Throughout our lives we’re told to have self-belief. Self-belief and confidence in what we do, whatever that may be. The problem is that some people find it easier than others to believe in themselves. I’ve spent years trying to convince myself to believe in what I do but have always found it difficult to have complete confidence in my design skills. Self-doubt always creeps in.

I’ve realized that it’s ok to doubt myself and I think it might even be a good thing!  I’ve realized that it’s my self-doubt that propels me forward and makes me work harder to achieve the best results. The reason I’m sharing this is because I know I’m not the only designer that feels this way. You can spend a lot of time fighting self-doubt only to discover that it’s your body’s natural mechanism to help you do the best job possible.",2011,Mike Kus,mikekus,2011-12-11T00:00:00+00:00,https://24ways.org/2011/nine-things-ive-learned/,business