rowid,title,contents,year,author,author_slug,published,url,topic
181,Working With RGBA Colour,"When Tim and I were discussing the redesign of this site last year, one of the clear goals was to have a graphical style without making the pages heavy with a lot of images. When we launched, a lot of people were surprised that the design wasn’t built with PNGs. Instead we’d used RGBA colour values, which is part of the CSS3 specification.
What is RGBA Colour?
We’re all familiar with specifying colours in CSS using by defining the mix of red, green and blue light required to achieve our tone. This is fine and dandy, but whatever values we specify have one thing in common — the colours are all solid, flat, and well, a bit boring.
Flat RGB colours
CSS3 introduces a couple of new ways to specify colours, and one of those is RGBA. The A stands for Alpha, which refers to the level of opacity of the colour, or to put it another way, the amount of transparency. This means that we can set not only the red, green and blue values, but also control how much of what’s behind the colour shows through. Like with layers in Photoshop.
Don’t We Have Opacity Already?
The ability to set the opacity on a colour differs subtly from setting the opacity on an element using the CSS opacity property. Let’s look at an example.
Here we have an H1 with foreground and background colours set against a page with a patterned background.
Heading with no transparency applied
h1 {
color: rgb(0, 0, 0);
background-color: rgb(255, 255, 255);
}
By setting the CSS opacity property, we can adjust the transparency of the entire element and its contents:
Heading with 50% opacity on the element
h1 {
color: rgb(0, 0, 0);
background-color: rgb(255, 255, 255);
opacity: 0.5;
}
RGBA colour gives us something different – the ability to control the opacity of the individual colours rather than the entire element. So we can set the opacity on just the background:
50% opacity on just the background colour
h1 {
color: rgb(0, 0, 0);
background-color: rgba(255, 255, 255, 0.5);
}
Or leave the background solid and change the opacity on just the text:
50% opacity on just the foreground colour
h1 {
color: rgba(0, 0, 0, 0.5);
background-color: rgb(255, 255, 255);
}
The How-To
You’ll notice that above I’ve been using the rgb() syntax for specifying colours. This is a bit less common than the usual hex codes (like #FFF) but it makes sense when starting to use RGBA. As there’s no way to specify opacity with hex codes, we use rgba() like so:
color: rgba(255, 255, 255, 0.5);
Just like rgb() the first three values are red, green and blue. You can specify these 0-255 or 0%-100%. The fourth value is the opacity level from 0 (completely transparent) to 1 (completely opaque).
You can use this anywhere you’d normally set a colour in CSS — so it’s good for foregrounds and background, borders, outlines and so on. All the transparency effects on this site’s current design are achieved this way.
Supporting All Browsers
Like a lot of the features we’ll be looking at in this year’s 24 ways, RGBA colour is supported by a lot of the newest browsers, but not the rest. Firefox, Safari, Chrome and Opera browsers all support RGBA, but Internet Explorer does not.
Fortunately, due to the robust design of CSS as a language, we can specify RGBA colours for browsers that support it and an alternative for browsers that do not.
Falling back to solid colour
The simplest technique is to allow the browser to fall back to using a solid colour when opacity isn’t available. The CSS parsing rules specify that any unrecognised value should be ignored. We can make use of this because a browser without RGBA support will treat a colour value specified with rgba() as unrecognised and discard it.
So if we specify the colour first using rgb() for all browsers, we can then overwrite it with an rgba() colour for browsers that understand RGBA.
h1 {
color: rgb(127, 127, 127);
color: rgba(0, 0, 0, 0.5);
}
Falling back to a PNG
In cases where you’re using transparency on a background-color (although not on borders or text) it’s possible to fall back to using a PNG with alpha channel to get the same effect. This is less flexible than using CSS as you’ll need to create a new PNG for each level of transparency required, but it can be a useful solution.
Using the same principal as before, we can specify the background in a style that all browsers will understand, and then overwrite it in a way that browsers without RGBA support will ignore.
h1 {
background: transparent url(black50.png);
background: rgba(0, 0, 0, 0.5) none;
}
It’s important to note that this works because we’re using the background shorthand property, enabling us to set both the background colour and background image in a single declaration. It’s this that enables us to rely on the browser ignoring the second declaration when it encounters the unknown rgba() value.
Next Steps
The really great thing about RGBA colour is that it gives us the ability to create far more graphically rich designs without the need to use images. Not only does that make for faster and lighter pages, but sites which are easier and quicker to build and maintain. CSS values can also be changed in response to user interaction or even manipulated with JavaScript in a way that’s just not so easy using images.
Opacity can be changed on :hover or manipulated with JavaScript
div {
color: rgba(255, 255, 255, 0.8);
background-color: rgba(142, 213, 87, 0.3);
}
div:hover {
color: rgba(255, 255, 255, 1);
background-color: rgba(142, 213, 87, 0.6);
}
Clever use of transparency in border colours can help ease the transition between overlay items and the page behind.
Borders can receive the RGBA treatment, too
div {
color: rgb(0, 0, 0);
background-color: rgb(255, 255, 255);
border: 10px solid rgba(255, 255, 255, 0.3);
}
In Conclusion
That’s a brief insight into RGBA colour, what it’s good for and how it can be used whilst providing support for older browsers. With the current lack of support in Internet Explorer, it’s probably not a technique that commercial designs will want to heavily rely on right away – simply because of the overhead of needing to think about fallback all the time.
It is, however, a useful tool to have for those smaller, less critical touches that can really help to finesse a design. As browser support becomes more mainstream, you’ll already be familiar and practised with RGBA and ready to go.",2009,Drew McLellan,drewmclellan,2009-12-01T00:00:00+00:00,https://24ways.org/2009/working-with-rgba-colour/,code
176,What makes a website successful? It might not be what you expect!,"What makes some sites succeed and others fail? Put another way, when you are asked to redesign an existing website, what problems are you looking out for and where do you concentrate your efforts?
I would argue that as web designers we spend too much time looking at the wrong kind of problem.
I recently ran a free open door consultancy clinic to celebrate the launch of my new book (yes I know, two shameless plugs in one sentence). This involved various website owners volunteering their sites for review. Both myself and the audience then provided feedback.
What quickly became apparent is that the feedback being given by the audience was biased towards design and development.
Although their comments were excellent it focused almost exclusively on the quality of code, site aesthetics and usability. To address these issues in isolation is similar to treating symptoms and ignoring the underlying illness.
Cure the illness not the symptoms
Poor design, bad usability and terribly written code are symptoms of bigger problems. Often when we endeavour to address these symptoms, we meet resistance from our clients and become frustrated. This is because our clients are still struggling with fundamental concepts we take for granted.
Before we can address issues of aesthetics, usability and code, we need to tackle business objectives, calls to action and user tasks. Without dealing with these fundamental principles our clients’ website will fail.
Let me address each in turn:
Understand the business objectives
Do you ask your clients why they have a website? It feels like an obvious question. However, it is surprising how many clients do not have an answer.
Without having a clear idea of the siteʼs business objectives, the client has no way to know whether it is succeeding. This means they have no justification for further investment and that leads to quibbling over every penny.
However most importantly, without clearly defined business aims they have no standard against which to base their decisions. Everything becomes subjective and that will inevitably lead to problems.
Before we start discussing design, usability and development, we need to focus our clients on establishing concrete business objectives. This will provide a framework for decision making during the development phase.
This will not only help the client make decisions, it will also focus them on the business and away from micro managing the design.
Establish clear calls to action
Once business objectives have been set this opens up the possibility to establish clear calls to action.
I am amazed at how few website owners can name their calls to action. However, I am even more staggered at how few web designers ask about them.
Calls to action are not just limited to ecommerce sites. Whether you are asking people to sign up for a newsletter or complete a contact us form, every site should have a desired objective for users.
What is more, each page of a site should have micro calls to action that always draw users on and never leave them at a dead end.
Without clearly defined calls to action you cannot successfully design a site, structure the user experience or measure its success. They bring focus to the site and encourage the client to concentrate their efforts on helping people reach those goals.
Of course in order to know if a call to action is going to work, it is necessary to do some user testing.
Test against the right tasks
As web designers we all like to boast about being ʻuser centricʼ whatever that means! However, in reality I think many of us are paying lip service to the subject.
Sure, we ask our clients about who their users are and maybe even do some usability testing. However, usability testing is no good if we are not asking the right questions.
Again we find ourselves working on a superficial level rather than tackling the deeper issues.
Clients find it relatively easy to tell you who their target audience is. Admittedly the list they come back with is often overly long and contains a lot of edge cases. However, where they begin to struggle is articulating what these users will want to achieve on the website. They know who they want to reach. However, they cannot always tell you why those people would be interested in the site.
These user tasks are another fundamental building block for any successful website. Although it is important for a website owner to understand what their objectives are and what they want users to do, it is even more important that they understand the users objectives as well.
Again, this provides context for the decisions they are making about design, usability and functionality. Without it the site will become self serving, largely ignoring the needs of users.
User tasks help to focus the clientʼs mind on the needs of their user, rather than what they can get out of them.
So am I claiming that design, usability and code do not matter? Well the shocking truth is that to some extent I am!
The shocking truth
Whether we like it or not there is significant evidence that you can create a successful website with bad design, terrible code and without ever running a usability test session.
You only need to look at the design of Craigslist or the code of Amazon to see that this is true.
However, I do not believe it is possible to build a successful website without business objectives, calls to action and a clear idea of user tasks.
Do not misunderstand me. I do believe design, usability and code matters. I just believe that they only matter if the fundamentals are already in place. These things improve a solid foundation but are no use in their own right.
As web designers it is our responsibility to ensure fundamental questions are being asked, before we start exploring other issues. If we do not, our websites will look great, be well coded and have gone through endless usability tests, however it will not be truly successful.",2009,Paul Boag,paulboag,2009-12-04T00:00:00+00:00,https://24ways.org/2009/what-makes-a-website-successful/,business
174,Type-Inspired Interfaces,"One of the things that terrifies me most about a new project is the starting point. How is the content laid out? What colors do I pick? Once things like that are decided, it becomes significantly easier to continue design, but it’s the blank page where I spend the most time.
To that end, I often start by choosing type. I don’t need to worry about colors or layout or anything else… just the right typefaces that support the art direction. (This article won’t focus on how to choose a typeface, but there are some really great resources if you interested in that sort of thing.)
And just like that, all your work is done. “Hold it just a second,” you might say. “All I’ve done is pick type. I still have to do the rest!”
To which I would reply, “Silly rabbit. You already have!” You see, picking the right typeface gets you farther than you might think. Here are a few tips on taking cues from type to design interfaces and interface elements.
Perfecting Web 2.0
If you’re going for that beloved rounded corner look, you might class it up a bit by choosing the wonderful Omnes Pro by Joshua Darden. As the typeface already has a rounded aesthetic, making buttons that fit the style should be pretty easy.
I’ve found that using multiples helps to keep your interfaces looking balanced and proportional. Noticing that the top left edge of the letter “P” has about an 12px corner radius, let’s choose a 24px radius for our button (a multiple of 2), so that we get proper rounded corners. By taking mathematical measurements from the typeface, our button looks more thought out than just “place arbitrary text on arbitrarily-sized button.” Pretty easy, eh?
What’s in a name(plate)?
Rounded buttons are pretty popular buttons nowadays, so let’s try something a bit more stylized.
Have a gander at Brothers, a sturdy face from Emigre. The chiseled edges give us a perfect cue for a stylized button. Using the same slope, you can make plated-looking buttons that fit a different kind of style.
Headlining
You might even take some cues from the style of the typeface itself. Didone serifs are known for their lack of bracketsーthat is, a gradual transition from the stem to the serif. Instead, they typically connect at a right angle. Another common characteristic is the high contrast in the strokes: very thick stems, very thin serifs.
So, when using a high contrast typeface, you can use it to your advantage to enhance hierarchy. Following our “multiples” guideline, a 12px measurement from the stems helps us create a top rule with a height of 24px (a multiple of 2). We can take the exact 1px measurement from the serif—a multiple of 1—to create the bottom rule. Voilà! I use this technique a lot.
Swashbucklers
And don’t forget the importance of visual “speed bumps” to break up long passages of text. A beautiful face like Alejandro Paul’s Ministry Script has over a thousand characters that can be manipulated or even combined to create elegant interface elements. Altering the partial differential character (∂) creates a delightful ornament that can help to guide the eye through content.
Stagger & Swagger
What about layout? How can we use typography to inform how our content is displayed?
Let’s take a typeface like Assembler. We might use this for a design that needs to feel uneasy or uncomfortable. In design terms, that might translate into using irregular shapes and asymmetry. Using the proportional distances and degrees from the perpendiculars, we could easily create a multi-column layout that jives with the general tone. And for all you skeptics that don’t think a layout like this is doable on the web, stranger things have happened.
Background texture generously offered by Bittbox.
Overall Design Direction
Finally, your typography could impact the entire look of the site, from the navigation to the interaction and everything in between. Check out how the (now-defunct) Nike Free site’s typography echoes the product itself, and in turn influences the navigation.
Find Your Type
With thousands of fonts to choose from, the possibilities are ridiculously open. From angles to radii to color to weight, you’ve got endless fodder before you. Great type designers spent countless hours slaving over these detailed letterforms; take advantage of it! Don’t feel like you have to limit yourself to the same old Helvetica and wet floors… unless your design calls for it.
Happy hunting!",2009,Dan Mall,danmall,2009-12-07T00:00:00+00:00,https://24ways.org/2009/type-inspired-interfaces/,design
186,The Web Is Your CMS,"It is amazing what you can do these days with the services offered on the web. Flickr stores terabytes of photos for us and converts them automatically to all kind of sizes, finds people in them and even allows us to edit them online. YouTube does almost the same complete job with videos, LinkedIn allows us to maintain our CV, Delicious our bookmarks and so on.
We don’t have to do these tasks ourselves any more, as all of these systems also come with ways to use the data in the form of Application Programming Interfaces, or APIs for short. APIs give us raw data when we send requests telling the system what we want to get back.
The problem is that every API has a different idea of what is a simple way of accessing this data and in which format to give it back.
Making it easier to access APIs
What we need is a way to abstract the pains of different data formats and authentication formats away from the developer — and this is the purpose of the Yahoo Query Language, or YQL for short.
Libraries like jQuery and YUI make it easy and reliable to use JavaScript in browsers (yes, even IE6) and YQL allows us to access web services and even the data embedded in web documents in a simple fashion – SQL style.
Select * from the web and filter it the way I want
YQL is a web service that takes a few inputs itself:
A query that tells it what to get, update or access
An output format – XML, JSON, JSON-P or JSON-P-X
A callback function (if you defined JSON-P or JSON-P-X)
You can try it out yourself – check out this link to get back Flickr photos for the search term ‘santa’*%20from%20flickr.photos.search%20where%20text%3D%22santa%22&format=xml in XML format. The YQL query for this is
select * from flickr.photos.search where text=""santa""
The easiest way to take your first steps with YQL is to look at the console. There you get sample queries, access to all the data sources available to you and you can easily put together complex queries. In this article, however, let’s use PHP to put together a web page that pulls in Flickr photos, blog posts, Videos from YouTube and latest bookmarks from Delicious.
Check out the demo and get the source code on GitHub.
query->results->results;
/* YouTube output */
$youtube = '
';
foreach($results[0]->item as $r){
$cleanHTML = undoYouTubeMarkupCrimes($r->description);
$youtube .= '
'.$cleanHTML.'
';
}
$youtube .= '
';
/* Flickr output */
$flickr = '
';
foreach($results[1]->photo as $r){
$flickr .= '
',$cleaner);
return $cleaner;
}
?>
What we are doing here is create a few different YQL statements and queue them together with the query.multi table. Each of these can be run inside YQL itself. Check out the YouTube, Flickr, Delicious and Blog example in the console if you don’t believe me. The benefit of using this table is that we don’t make individual requests for each query but we get all the data in one single request – which means a much better performing solution as the YQL server farm is faster on the web than our servers.
We point the query to the YQL web service end point and get the resulting data using cURL. All that we need to do then is to convert the returned data to HTML lists that can be printed out inside an HTML template.
Mixing, matching and using HTML as a data source
This was a simple example of what YQL can do for you. Where it gets really powerful however is by mixing and matching different APIs. YQL is also a good tool to get information from HTML documents. By using the html table you can load the content of an HTML document (which gets fixed automatically by HTMLTidy) and use XPATH to filter down results to what you need. Take the following example which takes headlines from the news.bbc.co.uk homepage and runs the results through Yahoo’s Term Extractor API to give you a list of currently hot topics.
select * from search.termextract where context in (
select content from html where url=""http://news.bbc.co.uk"" and xpath=""//table[@width=800]//a""
)
Try it out in the console or see the results here. In English, this means:
Go to http://news.bbc.co.uk and get me the HTML
Run it through HTML Tidy to clean it up.
Get me only the links inside the table with an attribute of width and the value 800
Get only the content of the link and for each of the links
Take the content and send it as context to the Yahoo Term Extractor API
If we choose JSON-P as the output format we can use the outcome directly in JavaScript (see this demo or see its source):
Using JSON, we can also use PHP which means the demo works for everybody – not only those with JavaScript enabled (see this demo or see its source):
query->results->Result);
echo join('
',$topics);
?>
Summary
This article could only scratch the surface of YQL. You have not only read access to the web but you can also write to web services. For example you can update Twitter, post to your WordPress blog or shorten a URL with bit.ly. Using Open Tables you can add any web service to the YQL interface and you can even run server-side JavaScript which is for example useful to return Flickr photos as HTML or get the HTML content from a document that needs POST data.
The web of data is already here, and using YQL you don’t have to be a web services expert to use it and be part of it.",2009,Christian Heilmann,chrisheilmann,2009-12-17T00:00:00+00:00,https://24ways.org/2009/the-web-is-your-cms/,code
172,The Construction of Instruction,"If the world were made to my specifications, all your clients would be happy to pay for a web writer to craft every sentence into something as elegant as it was functional, and the client would have planned the content so that you had it just when you asked, but we both know that won’t happen every time. Sometimes you just know they are going to write the About page, two company blog pages and a Facebook fan page before resigning their position as chief content writer and you are going to end up filling in all the details that will otherwise just be Lorem Ipsum.
Welcome to the big world of microcopy:
A man walks into a bar. The bartender nods a greeting and watches as the man scans the bottles behind the bar.
“Er, you have a lot of gin here. Is there one you would recommend?”
“Yes sir.”
Long pause.
“… Never mind, I’ll have the one in the green bottle.”
“Certainly, sir. But you can’t buy it from this part of the bar. You need to go through the double doors there.”
“But they look like they lead into the kitchen.”
“Really, sir? Well, no, that’s where we allow customers to purchase gin.”
The man walks through the doors. On the other side he is greeted by the same bartender.
“Y-you!” he stammers but the reticent bartender is now all but silent.
Unnerved, the man points to a green bottle, “Er, I’d like to buy a shot of that please. With ice and tonic water.”
The bartender mixes the drink and puts it on the bar just out of the reach of the man and looks up.
“Um, do you take cards?” the man asks, ready to present his credit card.
The bartender goes to take the card to put it through the machine.
“Wait! How much was it – with sales tax and everything? Do you take a gratuity?”
The bartender simply shrugs.
The man eyes him for a moment and decides to try his luck at the bar next door.
In the Choose Your Own Adventure version of this story there are plenty of ways to stop the man giving up. You could let him buy the gin right where he was; you could make the price more obvious; you could signpost the place to buy gin. The mistakes made by the bar and bartender are painfully obvious. And yet, there are websites losing users everyday due to the same lack of clear instruction.
A smidgen of well written copy goes a long way to reassure the nervous prospect. Just imagine if our man walked into the bar and the bartender explained that although the bar was here, sales were conducted in the next room because people were not then able to overhear the man’s card details. Instead, he is left to fend for himself. Online, we kick customers through the anonymous double doors with a merry ‘Paypal will handle your transaction!’.
Recently I worked on a site where the default error message, to account for anything happening that the developers hadn’t accounted for, was ‘SOMETHING HAS GONE WRONG!’. It might have been technically accurate but this is not how to inspire confidence in your customers that they can make a successful purchase through you. As everyone knows they can shop just fine, thank you very much, it is your site they will blame. Card declined? It’s the site. Didn’t know my email address has changed? It’s the site. Can’t log in? It’s the site.
Yes, yes. I know. None of these things are related to your site, or you the developer, but drop outs will be high and you’ll get imploring emails from your client asking you to wade knee deep into the site analytics to find a solution by testing 41 shades of blue because if it worked for Google…? Before you try a visual fix involving the Dulux paint chart breeding with a Pantone swatch, take an objective look at the information you are giving customers. How much are you assuming they know? How much are you relying on age-old labels and prompts without clarification?
Here’s a fun example for non-North Americans: ask your Granny to write out her billing address. If she looks at you blankly, tell her it is the address where the bank sends her statements. Imagine how many fewer instances of the wrong address there would be if we routinely added that information when people purchased from the UK? Instead, we rely on a language convention that hasn’t much common usage without explanation because, well, because we always have since the banks told us how we could take payments online.
So. Your client is busying themselves with writing the ultimate Facebook fan page about themselves and here you are left with creating a cohesive signup process or basket or purchase instructions. Here are five simple rules for bending puny humans to your will creating instructive instructions and constructive error messages that ultimately mean less hassle for you.
Plan what you want to say and plan it out as early as possible
This goes for all content. Walk a virtual mile in the shoes of your users. What specific help can you offer customers to actively encourage continuation and ensure a minimal amount of dropouts? Make space for that information. One of the most common web content mistakes is jamming too much into a space that has been defined by physical boundaries rather than planned out. If you manage it, the best you can hope for is that no-one notices it was a last-minute job. Mostly it reads like a bad game of Tetris with content sticking out all over the place.
Use your words
Microcopy often says a lot in a few words but without those words you could leave room for doubt. When doubt creeps in a customer wants reassurance just like Alice:
This time (Alice) found a little bottle… with the words ‘DRINK ME’ beautifully printed on it in large letters. It was all very well to say ‘Drink me,’ but the wise little Alice was not going to do that in a hurry. ‘No, I’ll look first,’ she said, ‘and see whether it’s marked “poison” or not’
Alice in Wonderland, Lewis Carroll.
Value clarity over brevity. Or a little more prosaically, “If in doubt, spell it out.” Thanks, Jeremy!
Be prepared to help
‘Login failed: email/password combination is incorrect.’
Oh.
‘Login failed: email/password combination is incorrect.
Are you typing in all capitals? Caps Lock may be on.
Have you changed your email address recently and not updated your account with us? Try your old email address first.
Can’t remember your password? We can help you reset it.’
Ah!
Be direct and be informative
There is rarely a site that doesn’t suffer from some degree of jargon. Squash it early by setting a few guidelines about what language and tone of voice you will use to converse with your users. Be consistent. Equally, try to be as specific as possible when giving error messages or instructions and allay fears upfront.
Card payments are handled by paypal but you do not need a paypal account to pay.
We will not display your email address but we might need it to contact you.
Sign up for our free trial (no credit card required).
Combine copy and visual cues, learn from others and test new combinations
While visual design and copy can work independently, they work best together. New phrases and designs are being tested all the time so take a peek at abtests.com for more ideas, then test some new ideas and add your own results. Have a look at the microcopy pool on Flickr for some wonderful examples of little words and pictures working together. And yes, you absolutely should join the group and post more examples.
A man walks into a bar. The bartender greets him in a friendly manner and asks him what he would like to drink.
“Gin and Tonic, please.”
“Yes sir, we have our house gin on offer but we also have a particularly good import here too.”
“The import, please.”
“How would you like it? With a slice of lemon? Over ice?”
“Both”
“That’s £3.80. We accept cash, cards or you could open a tab.”
“Card please.”
“Certainly sir. Move just over here so that you can’t be observed. Now, please enter your pin number.”
“Thank you.”
“And here is your drink. Do let me know if there is a problem with it. I shall just be here at the bar. Enjoy.”
Cheers!",2009,Relly Annett-Baker,rellyannettbaker,2009-12-08T00:00:00+00:00,https://24ways.org/2009/the-construction-of-instruction/,content
184,Spruce It Up,"The landscape of web typography is changing quickly these days. We’ve gone from the wild west days of sIFR to Cufón to finally seeing font embedding seeing wide spread adoption by browser developers (and soon web designers) with @font-face. For those who’ve felt limited by the typographic possibilities before, this has been a good year.
As Mark Boulton has so eloquently elucidated, @font-face embedding doesn’t come without its drawbacks. Font files can be quite large and FOUT—that nasty flash of unstyled text—can be a distraction for users.
Data URIs
We can battle FOUT by using Data URIs. A Data URI allows the font to be encoded right into the CSS file. When the font comes with the CSS, the flash of unstyled text is mitigated. No extra HTTP requests are required.
Don’t be a grinch, though. Sending hundreds of kilobytes down the pipe still isn’t great. Sometimes, all we want to do is spruce up our site with a little typographic sugar.
Be Selective
Dan Cederholm’s SimpleBits is an attractive site.
Take a look at the ampersand within the header of his site. It’s the lovely (and free) Goudy Bookletter 1911 available from The League of Movable Type. The Opentype format is a respectable 28KB. Nothing too crazy but hold on here. Mr. Cederholm is only using the ampersand! Ouch. That’s a lot of bandwidth just for one character.
Can we optimize a font like we can an image? Yes. Image optimization essentially works by removing unnecessary image data such as colour data, hidden comments or using compression algorithms. How do you remove unnecessary information from a font? Subsetting.
If you’re the adventurous type, grab a copy of FontForge, which is an open source font editing tool. You can open the font, view and edit any of the glyphs and then re-generate the font. The interface is a little clunky but you’ll be able to select any character you don’t want and then cut the glyphs. Re-generate your font and you’ve now got a smaller file.
There are certainly more optimizations that can also be made such as removing hinting and kerning information. Keep in mind that removing this information may affect how well the type renders.
At this time of year, though, I’m sure you’re quite busy. Save yourself some time and head on over to the Font Squirrel Font Generator.
The Font Generator is extremely handy and allows for a number of optimizations and cross-platform options to be generated instantly. Select the font from your local system—make sure that you are only using properly licensed fonts!
In this particular case, we only want the ampersand. Click on Subset Fonts which will open up a new menu. Unselect any preselected sets and enter the ampersand into the Single Characters text box.
Generate your font and what are you left with? 3KB.
The Font Generator even generates a base64 encoded data URI stylesheet to be imported easily into your project.
Check out the Demo page. (This demo won’t work in Internet Explorer as we’re only demonstrating the Data URI font embedding and not using the EOT file format that IE requires.)
No Unnecessary Additives
If you peeked under the hood of that demo, did you notice something interesting? There’s no around the ampersand. The great thing about this is that we can take advantage of the font stack’s natural ability to switch to a fallback font when a character isn’t available.
Just like that, we’ve managed to spruce up our page with a little typographic sugar without having to put on too much weight.",2009,Jonathan Snook,jonathansnook,2009-12-19T00:00:00+00:00,https://24ways.org/2009/spruce-it-up/,code
190,Self-Testing Pages with JavaScript,"Working at an agency I am involved more and more on projects in which client side code is developed internally then sent out to a separate team for implementation. You provide static HTML, CSS and JavaScript which then get placed into the CMS and brought to life as an actual website. As you can imagine this can sometimes lead to frustrations. However many safeguards you include, handing over your code to someone else is always a difficult thing to do effectively.
In this article I will show you how you can create a JavaScript implementation checker and that will give you more time for drink based activity as your web site and apps are launched quicker and with less unwanted drama!
An all too frequent occurrence
You’ve been working on a project for weeks, fixed all your bugs and send it to be implemented. You hear nothing and assume all is going well then a few days before it’s meant to launch you get an email from the implementation team informing you of bugs in your code that you need to urgently fix.
The 24ways website with a misspelt ID for the years menu
Being paranoid you trawl through the preview URL, check they have the latest files, check your code for errors then notice that a required HTML attribute has been omitted from the build and therefore CSS or JavaScript you’ve hooked onto that particular attribute isn’t being applied and that’s what is causing the “bug”.
It takes you seconds drafting an email informing them of this, it takes then seconds putting the required attribute in and low and behold the bug is fixed, everyone is happy but you’ve lost a good few hours of your life – this time could have been better spent in the pub.
I’m going to show you a way that these kind of errors can be alerted immediately during implementation of your code and ensure that when you are contacted you know that there actually is a bug to fix. You probably already know the things that could be omitted from a build and look like bugs so you’ll soon be creating tests to look for these and alert when they are not found on the rendered page. The error is reported directly to those who need to know about it and fix it. Less errant bug reports and less frantic emails ahoy!
A page with an implementation issue and instant feedback on the problem
JavaScript selector engines to the rescue
Whether you’re using a library or indeed tapping into the loveliness of the new JavaScript Selector APIs looking for particular HTML elements in JavaScript is fairly trivial now.
For instance this is how you look for a div element with the id attribute of year (the missing attribute from top image) using jQuery (the library I’ll be coding my examples in):
if ($(‘div#year’).length) {
alert(‘win’);
}
Using this logic you can probably imagine how you can write up a quick method to check for the existence of a particular element and alert when it’s not present — but assuming you have a complex page you’re going to be repeating yourself a fair bit and we don’t want to be doing that.
Test scripts
If you’ve got a lot of complex HTML patterns that need testing across a number of different pages it makes sense to keep your tests out of production code. Chances are you’ve already got a load of heavy JavaScript assets, and when it comes to file size saving every little helps.
I don’t think that tests should contain code inside of them so keep mine externally as JSON. This also means that you can use the one set of tests in multiple places. We already know that it’s a good idea to keep our CSS and JavaScript separate so lets continue along those lines here.
The test script for this example looks like this:
{
""title"": ""JS tabs implementation test"",
""description"": ""Check that the correct HTML patterns has been used"",
""author"": ""Ross Bruniges"",
""created"": ""20th July 2009"",
""tests"": [
{
""name"": ""JS tabs elements"",
""description"": ""Checking that correct HTML elements including class/IDs are used on the page for the JS to progressively enhance"",
""selector"": ""div.tabbed_content"",
""message"": ""We couldn't find VAR on the page - it's required for our JavaScript to function correctly"",
""check_for"": {
""contains"": {
""elements"": [
""div.tab_content"", ""h2""
],
""message"": ""We've noticed some missing HTML:
VAR
please refer to the examples sent for reference""
}
}
}
]
}
The first four lines are just a little bit of meta data so we remember what this test was all about when we look at it again in the future, or indeed if it ever breaks. The tests are the really cool parts and firstly you’ll notice that it’s an array – we’re only going to show one example test here but there is no reason why you can’t place in as many as you want. I’ll explain what each of the lines in the example test means:
name – short test name, I use this in pass/fail messaging later
description – meta data for future reference
selector – the root HTML element from which your HTML will be searched
message – what the app will alert if the initial selector isn’t found
check_for – a wrapper to hold inner tests – those run if the initial selector does match
contains – the type of check, we’re checking that the selector contains specified elements
elements – the HTML elements we are searching for
message – a message for when these don’t match (VAR is substituted when it’s appended to the page with the name of any elements that don’t exist)
It’s very important to pass the function valid JSON (JSONLint is a great tool for this) otherwise you might get a console showing no tests have even been run.
The JavaScript that makes this helpful
Again, this code should never hit a production server so I’ve kept it external. This also means that the only thing that’s needed to be done by the implementation team when they are ready to build is that they delete this code.
“View the full JavaScript:/examples/self-testing-pages-with-javascript/js/tests/test_suite.js
The init function appends the test console to the page and inserts the CSS file required to style it (you don’t need to use pictures of me when tests pass and fail though I see no reason why you shouldn’t), goes and grabs the JSON file referenced and parses it. The methods to pass (tests_pass) and fail (haz_fail) the test I hope are pretty self-explanatory as is the one which creates the test summary once everything has been run (create_summary).
The two interesting functions are init_tests and confirm_html.
init_tests
init_tests:function(i,obj) {
var $master_elm = $(obj.selector);
sleuth.test_page.$logger.append(""
"" + obj.name + ""
"");
var $container = $('#test_' + i);
if (!$master_elm.length) {
var err_sum = obj.message.replace(/VAR/gi, obj.selector);
sleuth.test_page.haz_failed(err_sum, $container);
return;
}
if (obj.check_for) {
$.each(obj.check_for,function(key, value){
sleuth.test_page.assign_checks($master_elm, $container, key, value);
});
} else {
sleuth.test_page.tests_passed($container);
return;
}
}
The function gets sent the number of the current iteration (used to create a unique id for its test summary) and the current object that contains the data we’re testing against as parameters.
We grab a reference to the root element and this is used (pretty much in the example shown right at the start of this article) and its length is checked. If the length is positive we know we can continue to the inner tests (if they exist) but if not we fail the test and don’t go any further. We append the error to the test console for everyone to see.
If we pass the initial check we send the reference to the root element, message contains and the inner object to a function that in this example sends us on to confirm_html (if we had a more complex test suite it would do a lot more).
confirm_html
confirm_html:function(target_selector, error_elm, obj) {
var missing_elms = [];
$.each(obj.elements, function(i, val) {
if (!target_selector.find(val).length) {
missing_elms.push(val);
}
});
if (missing_elms.length) {
var file_list = missing_elms.join('
');
var err_sum = obj.message.replace(/VAR/gi, file_list);
sleuth.test_page.haz_failed(err_sum, error_elm);
return;
}
sleuth.test_page.tests_passed(error_elm);
return;
}
We’re again using an array to check for a passed or failed test and checking its length but this time we push in a reference to each missing element we find.
If the test does fail we’re providing even more useful feedback by informing what elements have been missed out. All the implementation team need do is look for them in the files we’ve sent and include them as expected.
No more silly implementation bugs!
Here is an example of a successful implementation.
Here are some examples of failed implementations – one which fails at finding the root node and one that has the correct root node but none of the inner HTML tests pass.
Is this all we can check for?
Certainly not!
JavaScript provides pretty easy ways to check for attributes, included files (if the files being checked for are being referenced correctly and not 404ing) and even applied CSS.
Want to check that those ARIA attributes are being implemented correctly or that all images contain an alt attribute well this simple test suite can be extended to include tests for this – the sky is pretty much up to your imagination.",2009,Ross Bruniges,rossbruniges,2009-12-12T00:00:00+00:00,https://24ways.org/2009/self-testing-pages-with-javascript/,process
171,Rock Solid HTML Emails,"At some stage in your career, it’s likely you’ll be asked by a client to design a HTML email. Before you rush to explain that all the cool kids are using social media, keep in mind that when done correctly, email is still one of the best ways to promote you and your clients online. In fact, a recent survey showed that every dollar spent on email marketing this year generated more than $40 in return. That’s more than any other marketing channel, including the cool ones.
There are a whole host of ingredients that contribute to a good email marketing campaign. Permission, relevance, timeliness and engaging content are all important. Even so, the biggest challenge for designers still remains building an email that renders well across all the popular email clients.
Same same, but different
Before getting into the details, there are some uncomfortable facts that those new to HTML email should be aware of. Building an email is not like building for the web. While web browsers continue their onward march towards standards, many email clients have stubbornly stayed put. Some have even gone backwards. In 2007, Microsoft switched the Outlook rendering engine from Internet Explorer to Word. Yes, as in the word processor. Add to this the quirks of the major web-based email clients like Gmail and Hotmail, sprinkle in a little Lotus Notes and you’ll soon realize how different the email game is.
While it’s not without its challenges, rest assured it can be done. In my experience the key is to focus on three things. First, you should keep it simple. The more complex your email design, the more likely is it to choke on one of the popular clients with poor standards support. Second, you need to take your coding skills back a good decade. That often means nesting tables, bringing CSS inline and following the coding guidelines I’ll outline below. Finally, you need to test your designs regularly. Just because a template looks nice in Hotmail now, doesn’t mean it will next week.
Setting your lowest common denominator
To maintain your sanity, it’s a good idea to decide exactly which email clients you plan on supporting when building a HTML email. While general research is helpful, the email clients your subscribers are using can vary significantly from list to list. If you have the time there are a number of tools that can tell you specifically which email clients your subscribers are using. Trust me, if the testing shows almost none of them are using a client like Lotus Notes, save yourself some frustration and ignore it altogether.
Knowing which email clients you’re targeting not only makes the building process easier, it can save you lots of time in the testing phase too. For the purpose of this article, I’ll be sharing techniques that give the best results across all of the popular clients, including the notorious ones like Gmail, Lotus Notes 6 and Outlook 2007. Just remember that pixel perfection in all email clients is a pipe dream.
Let’s get started.
Use tables for layout
Because clients like Gmail and Outlook 2007 have poor support for float, margin and padding, you’ll need to use tables as the framework of your email. While nested tables are widely supported, consistent treatment of width, margin and padding within table cells is not. For the best results, keep the following in mind when coding your table structure.
Set the width in each cell, not the table
When you combine table widths, td widths, td padding and CSS padding into an email, the final result is different in almost every email client. The most reliable way to set the width of your table is to set a width for each cell, not for the table itself.
Never assume that if you don’t specify a cell width the email client will figure it out. It won’t. Also avoid using percentage based widths. Clients like Outlook 2007 don’t respect them, especially for nested tables. Stick to pixels. If you want to add padding to each cell, use either the cellpadding attribute of the table or CSS padding for each cell, but never combine the two.
Err toward nesting
Table nesting is far more reliable than setting left and right margins or padding for table cells. If you can achieve the same effect by table nesting, that will always give you the best result across the buggier email clients.
Use a container table for body background colors
Many email clients ignore background colors specified in your CSS or the tag. To work around this, wrap your entire email with a 100% width table and give that a background color.
Your email code goes here.
You can use the same approach for background images too. Just remember that some email clients don’t support them, so always provide a fallback color.
Avoid unnecessary whitespace in table cells
Where possible, avoid whitespace between your
tags. Some email clients (ahem, Yahoo! and Hotmail) can add additional padding above or below the cell contents in some scenarios, breaking your design for no apparent reason.
CSS and general font formatting
While some email designers do their best to avoid CSS altogether and rely on the dreaded tag, the truth is many CSS properties are well supported by most email clients. See this comprehensive list of CSS support across the major clients for a good idea of the safe properties and those that should be avoided.
Always move your CSS inline
Gmail is the culprit for this one. By stripping the CSS from the and of any email, we’re left with no choice but to move all CSS inline. The good news is this is something you can almost completely automate. Free services like Premailer will move all CSS inline with the click of a button. I recommend leaving this step to the end of your build process so you can utilize all the benefits of CSS.
Avoid shorthand for fonts and hex notation
A number of email clients reject CSS shorthand for the font property. For example, never set your font styles like this.
p {
font:bold 1em/1.2em georgia,times,serif;
}
Instead, declare the properties individually like this.
p {
font-weight: bold;
font-size: 1em;
line-height: 1.2em;
font-family: georgia,times,serif;
}
While we’re on the topic of fonts, I recently tested every conceivable variation of @font-face across the major email clients. The results were dismal, so unfortunately it’s web-safe fonts in email for the foreseeable future.
When declaring the color property in your CSS, some email clients don’t support shorthand hexadecimal colors like color:#f60; instead of color:#ff6600;. Stick to the longhand approach for the best results.
Paragraphs
Just like table cell spacing, paragraph spacing can be tricky to get a consistent result across the board. I’ve seen many designers revert to using double or DIVs with inline CSS margins to work around these shortfalls, but recent testing showed that paragraph support is now reliable enough to use in most cases (there was a time when Yahoo! didn’t support the paragraph tag at all).
The best approach is to set the margin inline via CSS for every paragraph in your email, like so:
p {
margin: 0 0 1.6em 0;
}
Again, do this via CSS in the head when building your email, then use Premailer to bring it inline for each paragraph later.
If part of your design is height-sensitive and calls for pixel perfection, I recommend avoiding paragraphs altogether and setting the text formatting inline in the table cell. You might need to use table nesting or cellpadding / CSS to get the desired result. Here’s an example:
your height sensitive text
Links
Some email clients will overwrite your link colors with their defaults, and you can avoid this by taking two steps. First, set a default color for each link inline like so:
this is a link
Next, add a redundant span inside the a tag.
this is a link
To some this may be overkill, but if link color is important to your design then a superfluous span is the best way to achieve consistency.
Images in HTML emails
The most important thing to remember about images in email is that they won’t be visible by default for many subscribers. If you start your design with that assumption, it forces you to keep things simple and ensure no important content is suppressed by image blocking.
With this in mind, here are the essentials to remember when using images in HTML email:
Avoid spacer images
While the combination of spacer images and nested tables was popular on the web ten years ago, image blocking in many email clients has ruled it out as a reliable technique today. Most clients replace images with an empty placeholder in the same dimensions, others strip the image altogether. Given image blocking is on by default in most email clients, this can lead to a poor first impression for many of your subscribers. Stick to fixed cell widths to keep your formatting in place with or without images.
Always include the dimensions of your image
If you forget to set the dimensions for each image, a number of clients will invent their own sizes when images are blocked and break your layout. Also, ensure that any images are correctly sized before adding them to your email. Some email clients will ignore the dimensions specified in code and rely on the true dimensions of your image.
Avoid PNGs
Lotus Notes 6 and 7 don’t support 8-bit or 24-bit PNG images, so stick with the GIF or JPG formats for all images, even if it means some additional file size.
Provide fallback colors for background images
Outlook 2007 has no support for background images (aside from this hack to get full page background images working). If you want to use a background image in your design, always provide a background color the email client can fall back on. This solves both the image blocking and Outlook 2007 problem simultaneously.
Don’t forget alt text
Lack of standards support means email clients have long destroyed the chances of a semantic and accessible HTML email. Even still, providing alt text is important from an image blocking perspective. Even with images suppressed by default, many email clients will display the provided alt text instead. Just remember that some email clients like Outlook 2007, Hotmail and Apple Mail don’t support alt text at all when images are blocked.
Use the display hack for Hotmail
For some inexplicable reason, Windows Live Hotmail adds a few pixels of additional padding below images. A workaround is to set the display property like so.
img {display:block;}
This removes the padding in Hotmail and still gives you the predicable result in other email clients.
Don’t use floats
Both Outlook 2007 and earlier versions of Notes offer no support for the float property. Instead, use the align attribute of the img tag to float images in your email.
If you’re seeing strange image behavior in Yahoo! Mail, adding align=“top” to your images can often solve this problem.
Video in email
With no support for JavaScript or the object tag, video in email (if you can call it that) has long been limited to animated gifs. However, some recent research I did into the HTML5 video tag in email showed some promising results.
Turns out HTML5 video does work in many email clients right now, including Apple Mail, Entourage 2008, MobileMe and the iPhone. The real benefit of this approach is that if the video isn’t supported, you can provide reliable fallback content such as an animated GIF or a clickable image linking to the video in the browser.
Of course, the question of whether you should add video to email is another issue altogether. If you lean toward the “yes” side check out the technique with code samples.
What about mobile email?
The mobile email landscape was a huge mess until recently. With the advent of the iPhone, Android and big improvements from Palm and RIM, it’s becoming less important to think of mobile as a different email platform altogether.
That said, there are a few key pointers to keep in mind when coding your emails to get a decent result for your more mobile subscribers.
Keep the width less than 600 pixels
Because of email client preview panes, this rule was important long before mobile email clients came of age. In truth, the iPhone and Pre have a viewport of 320 pixels, the Droid 480 pixels and the Blackberry models hover around 360 pixels. Sticking to a maximum of 600 pixels wide ensures your design should still be readable when scaled down for each device. This width also gives good results in desktop and web-based preview panes.
Be aware of automatic text resizing
In what is almost always a good feature, email clients using webkit (such as the iPhone, Pre and Android) can automatically adjust font sizes to increase readability. If testing shows this feature is doing more harm than good to your design, you can always disable it with the following CSS rule:
-webkit-text-size-adjust: none;
Don’t forget to test
While standards support in email clients hasn’t made much progress in the last few years, there has been continual change (for better or worse) in some email clients. Web-based providers like Yahoo!, Hotmail and Gmail are notorious for this. On countless occasions I’ve seen a proven design suddenly stop working without explanation.
For this reason alone it’s important to retest your email designs on a regular basis. I find a quick test every month or so does the trick, especially in the web-based clients. The good news is that after designing and testing a few HTML email campaigns, you will find that order will emerge from the chaos. Many of these pitfalls will become quite predictable and your inbox-friendly designs will take shape with them in mind.
Looking ahead
Designing HTML email can be a tough pill for new designers and standardistas to swallow, especially given the fickle and retrospective nature of email clients today. With HTML5 just around the corner we are entering a new, uncertain phase. Will email client developers take the opportunity to repent on past mistakes and bring email clients into the present? The aim of groups such as the Email Standards Project is to make much of the above advice as redundant as the long-forgotten