rowid,title,contents,year,author,author_slug,published,url,topic
73,How to Make Your Site Look Half-Decent in Half an Hour,"Programmers like me are often intimidated by design – but a little effort can give a huge return on investment. Here are one coder’s tips for making any site quickly look more professional.
I am a programmer. I am not a designer. I have a degree in computer science, and I don’t mind Comic Sans. (It looks cheerful. Move on.)
But although I am a programmer, I want to make my sites look attractive. This is partly out of vanity, and partly realism. Vanity because I want people to think my work is good, and realism because the research shows that people won’t think a site is credible unless it also looks attractive.
For a very long time after I became a programmer, I was scared of design. Design seemed to consist of complicated rules that weren’t written down anywhere, plus an unlearnable sense of taste, possessed only by a black-clad elite.
But a little while ago, I decided to do my best to hack what it took to make my own projects look vaguely attractive. And although this doesn’t come close to the effect a professional designer could achieve, gathering these resources for improving a site’s look and feel has been really helpful.
If I hadn’t figured out some basic design shortcuts, it’s unlikely that a weekend hack of mine would have ended up on page three of the Daily Mail. And too often now, I see excellent programming projects that don’t reach the audience they deserve, simply because their design doesn’t match their execution.
So, if you are a developer, my Christmas present to you is this: my own collection of hacks that, used rightly, can make your personal programming projects look professional, quickly. None are hard to learn, most are free, and they let you focus on writing code.
One thing to note about these tips, though. They are a personal, pragmatic compilation. They are suggestions, not a definitive guide. You will definitely get better results by working with a professional designer, and by studying design more deeply.
If you are a designer, I would love to hear your suggestions for the best tools that I’ve missed, and I’d love to know how we programmers can do things better.
With that, on to the tools…
1. Use Bootstrap
If you’re not already using Bootstrap, start now. I really think that Bootstrap is one of the most significant technical achievements of the last few years: it democratizes the whole process of web design.
Essentially, Bootstrap is a a grid system, with a bunch of common elements. So you can lay your site out how you want, drop in simple elements like forms and tables, and get a good-looking, consistent result, without spending hours fiddling with CSS. You just need HTML.
Another massive upside is that it makes it easy to make any site responsive, so you don’t have to worry about writing media queries. Go, get Bootstrap and check out the examples. To keep your site lightweight, you can customize your download to include only the elements you want.
If you have more time, then Mark Otto’s article on why and how Bootstrap was created at Twitter is well worth a read.
2. Pimp Bootstrap
Using Bootstrap is already a significant advance on not using Bootstrap, and massively reduces the tedium of front-end development. But you also run the risk of creating Yet Another Bootstrap Site, or Hack Day Design, as it’s known.
If you’re really pressed for time, you could buy a theme from Wrap Bootstrap. These are usually created by professional designers, and will give a polish that we can’t achieve ourselves. Your site won’t be unique, but it will look good quickly.
Luckily, it’s pretty easy to make Bootstrap not look too much like Bootstrap – using fonts, CSS effects, background images, colour schemes and so on. Most of the rest of this article covers different ways to achieve this.
We are going to customize this Bootstrap example page.
This already has some custom CSS in the . We’ll pull it all out, and create a new CSS file, custom.css. Then we add a reference to it in the header. Now we’re ready to start customizing things.
3. Fonts
Web fonts are one of the quickest ways to make your site look distinctive, modern, and less Bootstrappy, so we’ll start there.
First, we can add some sweet fonts, from Google Web Fonts. The intimidating bit is choosing fonts that look nice together. Luckily, there are plenty of suggestions around the web: we’re going to use one of DesignShack’s suggested free Google Fonts pairings. Our fonts are Corben (for headings) and Nobile (for body copy).
Then we add these files to our .
…and this to custom.css:
h1, h2, h3, h4, h5, h6 {
font-family: 'Corben', Georgia, Times, serif;
}
p, div {
font-family: 'Nobile', Helvetica, Arial, sans-serif;
}
Now our example looks like this. It’s not going to win any design awards, but it’s immediately better:
I also recommend the web font services Fontdeck, or Typekit – these have a wider selection of fonts, and are worth the investment if you regularly need to make sites look good. For more font combinations, Just My Type suggests appealing pairings from Typekit. Finally, you can experiment with type pairing ideas at Type Connection. For the design background on pairing fonts, Typekit’s post is worth a read.
4. Textures
An instant way to make a site look classy is to use textures. You know the grey, stripy, indefinably elegant background on 24ways.org? That.
If only there was a superb resource listing attractive, free, ready-to-use textures… Oh wait, there’s Atle Mo’s Subtle Patterns.
We’re going to use Cream Dust, for an effect that can only be described as subtle. We download the file to a new /img/ directory, then add this to the CSS file:
body {
background: url(/img/cream_dust.png) repeat 0 0;
}
Bang:
For some design background on patterns, I recommend reading through Smashing Magazine’s guidelines on textures. (TL;DR version: use textures to enhance beauty, and clarify the information architecture of your site; but don’t overdo it, or inadvertently obscure your text.)
Still more to do, though. Onwards.
5. Icons
Last year’s 24 ways taught us to use icon fonts for our site icons.
This is great for the time-pressed coder, because icon fonts don’t just cut down on HTTP requests – they’re a lot quicker to set up than image-based icons, too.
Bootstrap ships with an extensive, free for commercial use icon set in the shape of Font Awesome. Its icons are safe for screen readers, and can even be made to work in IE7 if needed (we’re not going to bother here).
To start using these icons, just download Font Awesome, and add the /fonts/ directory to your site and the font-awesome.css file into your /css/ directory. Then add a reference to the CSS file in your header:
Finally, we’ll add a truck icon to the main action button, as follows. Why a truck? Why not?
Sign up today
We’ll also tweak our CSS file to stop the icon nudging up against the button text:
.jumbotron .btn i {
margin-right: 8px;
}
And this is how it looks:
Not the most exciting change ever, but it livens up the page a bit. The licence is CC-BY-3.0, so we also include a mention of Font Awesome and its URL in the source code.
If you’d like something a little more distinctive, Shifticons lets you pay a few cents for individual icons, with the bonus that you only have to serve the icons you actually use, which is more efficient. Its icons are also friendly to screen readers, but won’t work in IE7.
6. CSS3
The next thing you could do is add some CSS3 goodness. It can really help the key elements of the site stand out.
If you are pressed for time, just adding box-shadow and text-shadow to emphasize headings and standouts can be useful:
h1 {
text-shadow: 1px 1px 1px #ccc;
}
.div-that-you want-to-stand-out {
box-shadow: 0 0 1em 1em #ccc;
}
We have a little more time though, so we’re going to do something more subtle. We’ll add a radial gradient behind the main heading, using an online gradient editor.
The output is hefty, but you can see it in the CSS. Note that we also need to add the following to our HTML, for IE9 support:
And the effect – I don’t know what a designer would think, but I like the way it makes the heading pop.
For a crash course in useful modern CSS effects, I highly recommend CodeSchool’s online course in Functional HTM5 and CSS3. It costs money ($25 a month to subscribe), but it’s worth it for the time you’ll save. As a bonus, you also get access to some excellent JavaScript, Ruby and GitHub courses.
(Incidentally, if you find yourself fighting with basic float and display attributes in CSS – and there’s no shame in it, CSS layout is not intuitive – I recommend the CSS Cross-Country course at CodeSchool.)
7. Add a twist
We could leave it there, but we’re going to add a background image, and give the site some personality.
This is the area of design that I think many programmers find most intimidating. How do we create the graphics and photographs that a designer would use? The answer is iStockPhoto and its competitors – online image libraries where you can find and pay for images. They won’t be unique, but for our purposes, that’s fine.
We’re going to use a Christmassy image. For a twist, we’re going to use Backstretch to make it responsive.
We must pay for the image, then download it to our /img/ directory. Then, we set it as our ’s background-image, by including a JavaScript file with just the following line:
$.backstretch(""/img/winter.jpg"");
We also reset the subtle pattern to become the background for our container image. It would look much better transparent, so we can use this technique in GIMP to make it see-through:
.container-narrow {
background: url(/img/cream_dust_transparent.png) repeat 0 0;
}
We also fiddle with the padding on body and .container-narrow a bit, and this is the result:
(Aside: If this were a real site, I’d want to buy images in multiple sizes and ensure that Backstretch chose the most appropriately sized image for our screen, perhaps using responsive images.)
How to find the effects that make a site interesting? I keep a set of bookmarks for interesting JavaScript and CSS effects I might want to use someday, from realistic shadows to animating grids. The JavaScript Weekly newsletter is a great source of ideas.
8. Colour schemes
We’re just about getting there – though we’re probably past half an hour now – but that button and that menu still both look awfully Bootstrappy.
Real sites, with real designers, have a colour palette, carefully chosen to harmonize and match the brand profile. For our purposes, we’re just going to borrow some colours from the image. We use Gimp’s colour picker tool to identify the hex values of the blue of the snow. Then we can use Color Scheme Designer to find contrasting, but complementary, colours.
Finally, we use those colours for our central button. There are lots of tools to help us do this, such as Bootstrap Buttons. The new HTML is quite long, so I won’t paste it all here, but you can find it in the CSS file.
We also reset the colour of the pills in the navigation menu, which is a bit easier:
.nav-pills > .active > a, .nav-pills > .active > a:hover {
background-color: #FF9473;
}
I’m not sure if the result is great to be honest, but at least we’ve lost those Bootstrap-blue buttons:
Another way to do it, if you didn’t have an image to match, would be to borrow an attractive colour scheme. Colourlovers is a community where people create and share ready-made colour palettes.
The key thing is to find a palette with an open licence, so you can legitimately use it. Unfortunately, you can’t search for palettes by licence type, but many do have open licences. Here’s a popular palette with a CC-BY-SA licence that allows reuse with attribution.
As above, you can use the hex values from the palette in your custom CSS, and bask in the newly colourful results.
9. Read on
With the above techniques, you can make a site that is starting to look slightly more professional, pretty quickly.
If you have the time to invest, it’s well worth learning some design principles, if only so that design seems less intimidating and more like fun. As part of my design learning, I read a few introductory design books aimed at coders. The best I found was David Kadavy’s Design for Hackers: Reverse-Engineering Beauty, which explains the basic principles behind choosing colours, fonts, typefaces and layout.
In the introduction to his book, David writes:
No group stands to gain more from design literacy than hackers do… The one subject that is exceedingly frustrating for hackers to try to learn is design. Hackers know that in order to compete against corporate behemoths with just a few lines of code, they need to have good, clear design, but the resources with which to learn design are simply hard to find.
Well said. If you have half a day to invest, rather than half an hour, I recommend getting hold of David’s book.
And the journey is over. Perhaps that took slightly more than half an hour, but with practice, using the above techniques can become second nature. What useful tools have I missed? Designers, how would you improve on the above? I would love to know, so please give me your views in the comments.",2012,Anna Powell-Smith,annapowellsmith,2012-12-16T00:00:00+00:00,https://24ways.org/2012/how-to-make-your-site-look-half-decent/,design
74,Should We Be Reactive?,"Evolution
Looking at the evolution of the web and the devices we use should help remind us that the times we’re adjusting to are just another step on a journey. These times seem to be telling us that we need to embrace flexibility.
Imagine an HTML file containing nothing but text. It’s viewable on any web-capable device and reasonably readable: the notion of the universality of the web was very much a founding principle. Right from the beginning, browser vendors understood that we’d want text to reflow (why wouldn’t we?), so I consider the first websites to have been fluid.
As we attempted to exert more control through our designs in the early days of the web, debates about whether we should produce fixed or fluid sites raged. We could create fluid designs using tables, but what we didn’t have then was a wide range of web capable devices or the ability to control this fluidity. The biggest changes occurred when stats showed enough people using a different screen resolution we could cater for.
To me, the techniques of responsive web design provide the control we were missing. Combining new approaches to layout and images with media queries empowered us to learn how to embrace the inherent flexibility of the web in ways to suit our work and the devices used by our audience.
Perhaps another kind of flexibility might be found in how we use context to affect how we present our content; to consider how we might use the information we can access from people, browsers and devices to provide web experiences – effectively creating sites that react to initial or changing circumstances in the relationship between people and our content.
Embracing flexibility
So what is context? Put simply, you could think of it as a secondary piece of information that helps clarify the meaning of the first. It helps set a scene or describe circumstances. I think that Cennydd Bowles has summed it up really well through talks he’s given recently, in which he’s arrived at the acronym DETAILS (Device, Environment, Time, Activity, Individual, Location, Social) – I encourage you to keep an eye out for his next book due in the new year where he’ll explore this idea much further. This clarity over what context could mean in terms of what we do on the web is fundamental, directing us towards ways we might use it.
When you stop to think about it, we’ve been using some basic pieces of this information right from the beginning, like bits of JavaScript or Java applets that serve an appropriate greeting to your site’s visitors, or show their location, or even local weather. But what if we think of this from the beginning of our projects?
We should think about our content first. Once we know this and have a direction, perhaps then we can think about what context, or even multiple contexts, might help us to communicate more effectively.
The real world
There’s always been a disconnect between the real world and the web, which is to be expected. But the world around us is a sea of data; every fundamental building block: people, places, events and things have information waiting to be explored.
For sites based around physical objects or locations, this divide is really apparent. We don’t ordinarily take the time to describe in code the properties of a place, or consider whether your relationship to the place in the real world should have any impact on your relationship with a site about it.
When I think about local businesses, they have such rich properties to draw on and yet we don’t really explore them in any meaningful way, even through something as simple as opening hours.
Now we have data…
We’ve long had access to the current time both on server- and client-sides. The use of geolocation is easier than ever, but when we look at the range of information we could glean to help us make some choices, maybe there’s some help on the horizon from projects like the W3C Device APIs Working Group. This might prove useful to help make us aware of network and battery conditions of a device, along with the potential to gain data from other sensors, which could tell us about lighting conditions, ambient noise levels and temperature depending on the capabilities of the device.
It may be that our sites have some form of login or access to your profile from another site. Along with data from our devices and browsers, this should give us a sense of how best to talk to our audience in certain situations. We don’t necessarily need to know any personal details, just enough to make decisions about how to present our sites.
The reactive web?
So why reactive web design? I’m hoping that a name might help us to have a common vocabulary not only about what we mean when we talk about context, but how it could be considered through our projects, right from the early stages. How could this manifest itself?
A simple example might be a location-aware panel on your site. Perhaps the space is a little down in your content hierarchy but serves a perfectly valid purpose by default. To visitors outside the country perhaps this works fine, but within your country maybe this panel could be used to communicate more effectively. Further still, if we knew the visitors were in the vicinity, we could talk to them more directly.
What if both time and location were relevant? This space could work as before but you could consider how time could intersect with your local audience. If you know they’re local and it’s a certain time of day, you could communicate directly with them.
This example isn’t beyond what banner ads often do and uses easily accessible information. There are more unusual combinations we may be able to find, such as movement and presence. Perhaps a site that tells a story, which changes design and content based on whether you’re moving, how long you’ve been on the site and how far you’ve travelled. This isn’t what we typically expect from websites, but we should bear in mind that what websites are now will not be what they become in the future.
You could do much of this contextual presentation through native apps, of course. The Silent History, an app novel written and designed for iPad and iPhone, uses an exploration element, providing “hundreds of location-based stories across the U.S. and around the world. These can be read only when your device’s GPS matches the coordinates of the specified location.” But considering the universality of the web, we could redefine what web-based experiences should be like. Not all methods would work well on the web, but that’s a decision that has to be made for a specific project.
By thinking more broadly about any web-capable device, we can use what we know to provide relevant experiences for our site’s visitors. We need to be sure what we mean by relevant, of course!
Reality bites
While there are incredible possibilities, from a simple panel on a site to something bordering on living sites that evolve and change with our circumstances, we need to act with a degree of pragmatism and understand how much of what we could do is based on assumptions and the bias of our own experiences.
We could go wild with changing the way our content is presented based on contextual information, but if we’re not careful what we end up with confuses and could provide a very fractured experience. As much as possible we need to think more ethnographically, observe and question people in the situations we think may be relevant, and test our assumptions as early as we can. Even on small projects, there may be ways we can validate our assumptions and test with our audience. The key to applying contextual content or cues is not to break the experience between contextual views (as I think we now wouldn’t when hiding content on a mobile view).
It’s another instance of progressive enhancement – as we know certain pieces of information, we can enhance the experience. Also, if you do change content, how can you not make a more cumbersome experience for your visitors?
It’s all about communication
Content is at the core of what we do, but if we consider context we need to understand the impact on that. The effect could be as subtle as an altered hierarchy, involve swapping out panels of content, or in extreme instances perhaps all of your content might change. In some ways, this extends the notion of adaptive content that Karen McGrane has been talking about, to how we write and store the content we create. Thinking about the the impact of context may require us to re-evaluate our site structure, too. Whatever we decide, we have to be clear what will happen and manage the expectations of our users.
The bottom line
What I’m proposing isn’t that we go crazy and end up with a confused, disjointed set of experiences across the web. What I hope is that starting right from the beginning of a project, we think about what context is and could be, and see what relevance it might have to what we’re trying to communicate. This strategic process leads us to think about design.
We are slowly adapting to what it means to be flexible through responsive and adaptive processes. What does thinking about contextual states mean to us (or designing for state in general)? Does this highlight again how difficult it’ll be for our tools to keep up with our processes and output?
In terms of code, the vast majority of this data comes from the client-side through JavaScript. While we can progressively enhance, this could lead to a lot of code bloat through feature or capability detection, and potentially a lot of conditional loading of scripts. It’s a real shame we don’t get much we can rely on from the server-side – we know how unreliable user agents are!
We need to understand why we’d do this. Are we trying to communicate well and be useful, or doing it to show off? Underneath it all, what do we base our decisions on? Do we have actual insight or are we proceeding from our assumptions and the bias of our own experiences? Scott Jenson summed it up best for me: (to paraphrase) the pain we put people through has to be greatly outweighed by the value we offer.
I see that this could be another potential step in our evolution on the web; continuing this exploration of the flexibility the web allows us. It’s amazing we can do such incredible things from what is essentially a set of disparate, linked documents.",2012,Dan Donald,dandonald,2012-12-09T00:00:00+00:00,https://24ways.org/2012/should-we-be-reactive/,design
75,A Harder-Working Class,"Class is only becoming more important. Focusing on its original definition as an attribute for grouping (or classifying) as well as linking HTML to CSS, recent front-end development practices are emphasizing class as a vessel for structured, modularized style packages. These patterns reduce the need for repetitive declarations that can seriously bloat file sizes, and instil human-readable understanding of how the interface, layout, and aesthetics are constructed.
In the next handful of paragraphs, we will look at how these emerging practices – such as object-oriented CSS and SMACSS – are pushing the relevance of class. We will also explore how HTML and CSS architecture can be further simplified, performance can be boosted, and CSS utility sharpened by combining class with the attribute selector.
A primer on attribute selectors
While attribute selectors were introduced in the CSS 2 spec, they are still considered rather exotic. These well-established and well-supported features give us vastly improved flexibility in targeting elements in CSS, and offer us opportunities for smarter markup. With an attribute selector, you can directly style an element based on any of its unique – or uniquely shared – attributes, without the need for an ID or extra classes. Unlike pseudo-classes, pseudo-elements, and other exciting features of CSS3, attribute selectors do not require any browser-specific syntax or prefix, and are even supported in Internet Explorer 7.
For example, say we want to target all anchor tags on a page that link to our homepage. Where otherwise we might need to manually identify and add classes to the HTML for these specific links, we could simply write:
[href=index.html] { }
This selector reads: target every element that has an href attribute of “index.html”.
Attribute selectors are more faceted, though, as they also give us some very simple regular expression-like logic that helps further narrow (or widen) a selector’s scope. In our previous example, what if we wanted to also give indicative styles to any anchor tag linking to an external site? With no way to know what the exact href value would be for every external link, we need to use an expression to match a common aspect of those links. In this case, we know that all external links need to start with “http”, so we can use that as a hook:
[href^=http] { }
The selector here reads: target every element that has an href attribute that begins with “http” (which will also include “https”). The ^= means “starts with”. There are a few other simple expressions that give us a lot of flexibility in targeting elements, and I have found that a deep understanding of these and other selector types to be very useful.
The class-attribute selector
By matching classes with the attribute selector, CSS can be pushed to accomplish some exciting new feats. What I call a class-attribute selector combines the advantages of classes with attribute selectors by targeting the class attribute, rather than a specific class. Instead of selecting .urgent, you could select [class*=urgent]. The latter may seem like a more verbose way of accomplishing the former, but each would actually match two subtly different groups of elements.
Eric Meyer first explored the possibility of using classes with attribute selectors over a decade ago. While his interest in this technique mostly explored the different facets of the syntax, I have found that using class-attribute selectors can have distinct advantages over either using an attribute selector or a straightforward class selector.
First, let’s explore some of the subtleties of why we would target class before other attributes:
Classes are ubiquitous. They have been supported since the HTML 4 spec was released in 1999. Newer attributes, such as the custom data attribute, have only recently begun to be adopted by browsers.
Classes have multiple ways of being targeted. You can use the class selector or attribute selector (.classname or [class=classname]), allowing more flexible specificity than resorting to an ID or !important.
Classes are already widely used, so adding more classes will usually require less markup than adding more attributes.
Classes were designed to abstractly group and specify elements, making them the most appropriate attribute for styling using object-oriented methods (as we will learn in a moment).
Also, as Meyer pointed out, we can use the class-attribute selector to be more strict about class declarations. Of these two elements:
…only the second h2 would be selected by [class=urgent], while .urgent would select both. The use of = matches any element with the exact class value of “urgent”. Eric explores these nuances further in his series on attribute selectors, but perhaps more dramatic is the added power that class-attribute selectors can bring to our CSS.
More object-oriented, more scalable and modular
Nicole Sullivan has been pushing abstracted, object-oriented thinking in CSS development for years now. She has shared stacks of knowledge on how behemoth sites have seen impressive gains in maintenance overhead and CSS file sizes by leaning heavier on classes derived from common patterns. Jonathan Snook also speaks, writes and is genuinely passionate about improving our markup by using more stratified and modular class name conventions. With SMACSS, he shows this to be highly useful across sites – both complex and simple – that exhibit repeated design patterns. Sullivan and Snook both push the use of class for styling over other attributes, and many front-end developers are fast advocating such thinking as best practice.
With class-attribute selectors, we can further abstract our CSS, pushing its scalability. In his chapter on modules, Snook gives the example of a .pod class that might represent a certain set of styles. A .pod style set might be used in varying contexts, leading to CSS that might normally look like this:
.pod { }
form .pod { }
aside .pod { }
According to Snook, we can make these styles more portable by targeting more verbose classes, rather than context:
.pod { }
.pod-form { }
.pod-sidebar { }
…resulting in the following HTML:
This divorces the
’s styles from its context, making it applicable to any situation in which it is needed. The markup is clean and portable, and the classes are imbued with meaning as to what module they belong to.
Using class-attribute selectors, we can simplify this further:
[class*=pod] { }
.pod-form { }
.pod-sidebar { }
The *= tells the browser to look for any element with a class attribute containing “pod”, so it matches “pod”, “pod-form”, “pod-sidebar”, etc. This allows only one class per element, resulting in simpler HTML:
We could further abstract the concept of “form” and “sidebar” adjustments if we knew that each of those alterations would always need the same treatment.
/* Modules */
[class*=pod] { }
[class*=btn] { }
/* Alterations */
[class*=-form] { }
[class*=-sidebar] { }
In this case, all elements with classes appended “-form” or “-sidebar” would be altered in the same manner, allowing the markup to stay simple: