{"rowid": 13, "title": "Data-driven Design with an Annual Survey", "contents": "Too often, we base designs on assumptions that don\u2019t match customer perspectives. Why? Because the data we need to make informed decisions isn\u2019t available.\n\nImagine starting off the year with a treasure trove of user data that can be filtered, sliced, and diced to inform new UI designs, help you discover where users struggle the most, and expose emerging trends in your customers\u2019 needs that could lead to new features. Why, that would be useful indeed. And it\u2019s easy to obtain by conducting an annual survey.\n\nAnnual surveys may seem as exciting as receiving socks and undies for Christmas, but they\u2019re the gift that keeps on giving all year long (just like fresh socks and undies). I\u2019m not ashamed to admit it: I love surveys! Each time my design research team runs a survey, we learn so much about customer motivations, interests, and behaviors. \n\nSurveys provide an aggregate snapshot of your users that can\u2019t easily be obtained by other research methods, and they can be conducted quickly too. You can build a survey in a few hours, run a pilot test in a day, and have real results streaming in the following day. Speed is essential if design research is going to keep pace with a busy product release schedule. \n\nSurveys are also an invaluable springboard for customer interviews, which provide deep perspectives on user behavior. If you play your cards right as you construct your survey, you can capture a user ID and an email address for each respondent, making it easy to get in touch with customers whose feedback is particularly intriguing. No more recruiting customers for your research via Twitter or through a recruiting company charging a small fortune. You can filter survey responses and isolate the exact customers to talk with in moments, not months.\n\nI love this connected process of sending targeted surveys, filtering the results, and then \u2014 with surgical precision \u2014 selecting just the right customers to interview. Not only is it fast and cheap, but it lets design researchers do quantitative and qualitative research in a coordinated way. Aggregate survey responses help you quantify the perspectives of different user segments, and interviews help you get into the heads of your customers.\n\nAn annual survey can give your team the data needed to make more informed designs in the new year. It all starts with a plan.\n\nPlanning your survey\n\nBefore you start jotting down questions to ask users, spend some time thinking about the work your team will be doing in the coming year. Are you planning new mobile apps or a responsive redesign? Then questions about devices used and behaviors around mobile devices might be in order. Rethinking your content strategy? Then you might want to ask a few questions about how your customers consume content.\n\nYou can\u2019t predict all of the projects you\u2019ll be working on in the coming year, but tuck a couple of sections in your survey about the projects you\u2019re certain about. This will give you the research you need to start new projects with solid foundational data.\n\nGoogle Drive is a great place to start collaboratively building survey questions with colleagues. Questions that seem crystal clear in your head get challenged, refined, or even expanded quickly when the entire team can chime in. \n\nAs you craft your survey, try to consider how you\u2019ll filter it once all of the data is compiled. Do you need to see responses by industry, by age of an account, by devices used, or by size of company? Adding the right filter questions can help you discover fascinating patterns in user segments. Filtering on responses to a few questions can surface insights like: customers in non-profit companies with more than 100 employees are 17% more likely to use an Android phone and are most attracted to features A, D, and F. A designer working on the landing page for a non-profit would love to have concrete information like this. Filter questions are key, so consider them carefully. But don\u2019t go overboard \u2014 too many of them and you\u2019ll start to hurt your survey response rate.\n\nMultiple choice questions are the heart of most surveys because respondents can complete them quickly, which increases response rate, and researchers can analyze them without a lot of manual categorization. Open text field questions are valuable too, but be careful not to add too many to your survey. You\u2019ll hate yourself after the survey\u2019s done and you have to sort through and tag thousands of open responses so patterns become visible. Oy vey!\n\nAn open-ended question works well towards the end of the survey. At this point respondents have a lot of topics swirling around in their head and tend to say weird things that will pique your interest. This is where you\u2019ll find the outliers who are using your product. They\u2019ll be fascinating to interview, and on occasion will help you see your work in a brand new way.\n\nConclude your survey with a question asking permission to get in touch for a followup interview so you don\u2019t pester people who want to be left alone. \n\nWith your questions nailed down, it\u2019s time to build out that survey and get it ready for sending!\n\nBuilding your survey\n\nThere are dozens of apps you could use to build your survey, but SurveyMonkey is the one that I prefer. It lets you pass in variables for each respondent such as user ID and email address. Metadata about respondents is essential if you\u2019re going to do any follow-up interviews with your customers in the coming year. SurveyMonkey also makes it easy to set up question logic, showing questions to customers only if they responded in a certain way to a prior question. This helps you avoid asking irrelevant questions to some respondents.\n\nDetermining survey recipients\n\nOnce you\u2019ve chosen a survey tool and entered all of your questions, you need to gather a list of recipients. Your first instinct will be to send it to everyone. You might say, \u201cI need maximum response and metric shit tons of data!\u201d But this is rarely the best approach \u2014 broad distribution almost always leads to lower response rates, increased noise, and decreased signal in your data. Are there subsets of customers you could send to, like only those who are active, those who are paying, or have been with you for a certain length of time? Talk to the keepers of your customer database and see how they can segment it so you can be certain you\u2019re talking to just the people who will have the most relevant responses for your needs. \n\nIf you want to get super nerdy when finding the right customer sample to survey, use a [sample size calculator]. Sampling is a deep subject best explored in other articles. \n\nCrafting your survey email\n\nAfter focusing your energies on writing and building your survey, the email asking your customers to respond seems almost trivial, but it will greatly influence your response rate. Take great care when writing your subject line and the body of the email. If you can pull it off, A/B testing subject lines can greatly improve the open rate of your email and click-through to your survey. My design research team has seen a ~10% increase in open and click rates when we A/B tested. We\u2019ve found that personalizing subject lines and greetings with the recipients name (ie. \u201cHey, Aarron. How can we make our app work better for you?\u201d) gave us the best response rates. Your mileage may vary.\n\nThe tone of your email is important \u2014 be friendly, honest, and to the point. Those that are passionate about your product will be happy to share their perspective. Writing a survey email that people will actually respond to ain\u2019t easy \u2014 in fact, they\u2019re almost always annoying. But Ben Chestnut found a non-annoying way to send a survey email and improve response rates.\n\nThe email sent for the 2013 MailChimp survey let customers know what we\u2019d been up to in the previous year, and invited feedback on what we should work on in the coming year.\n\nThe link to your survey should be a clear call to action. A big button with a label like \u201cAnswer a few questions\u201d generally does the trick. The URL linking to the survey will need to include some variables like user ID and email. It might look something like this if you\u2019re using SurveyMonkey:\n\nhttp://surveymonkey.com/s/somesurveyid/?uid=*|UID|*&email=*|email|*\n\nAs each email is sent, the proper data will be populated in the variables, passing it on to the survey app for inclusion in each response. This is the magic that will help you pinpoint customers to interview down the road, so take special care to test that all is working before sending to all recipients. How you construct the survey link will vary depending on what survey tool and email service provider you use, so don\u2019t take my example as gospel. You\u2019ll need to read the documentation for your survey and email apps to set things up properly.\n\nPilot before sending\n\nBy now, you\u2019ve whipped yourself into a fever pitch over your brilliant survey and the data you hope to collect. Your finger is on the send button, poised for action, but there\u2019s one very important thing to do before you send to the entire list of customers: send a pilot email. How do you know if your questions are clear, your form logic is sound, and you\u2019re passing variables from the email to the survey properly? You won\u2019t, unless you send to a small segment of your recipients first. \n\nThe data collected in your pilot will make plain where your survey needs refinement. This data won\u2019t be used in your final analysis, as you\u2019re probably going to make a few changes to your questions.\n\nSend the pilot survey to enough people that you can really stress test the clarity of the questions and data you\u2019re gathering, while considering how much data can you comfortably throw out. If you\u2019re sending your final survey to a few thousand people, you might find a couple of hundred recipients for your pilot will give you enough insight into what to improve while leaving the vast majority of the recipients for your final survey.\n\nAfter you\u2019ve sent your pilot, made your survey adjustments, and ensured the variables are being passed from your email into the survey app, you\u2019re ready to send to the remainder of your customers. This is your moment of glory!\n\nAnalyzing your results\n\nAfter a couple of weeks you can probably safely close the survey so no other responses come in as you transition from data gathering to data analysis. Any survey app worth its salt will chart responses to your multiple choice questions. Reviewing these charts is a great place to start your analysis. Is there anything particularly interesting that stands out? Jot down some of your observations. I like to print screenshots of the charts for each question, highlighting areas of interest. These prints become a particularly handy reference point for the next step in your analysis. \n\nPrinting results from a survey makes comparing different customers easy.\n\nViewing aggregate data about all responses is interesting, but the deltas between different types of customers are where the real revelations happen. Remember those filter questions you added to your survey? They\u2019re the tool that\u2019ll help you compare customer segments.\n\nMost survey apps will let you filter the data based on response to a question. If the one you\u2019re using doesn\u2019t, you can always export your data and create pivot tables in Excel. Try filtering your data based on one of your filter questions, such as industry, company size, or devices used. Now compare those printed screenshots of baseline responses to the filtered data. Chances are you\u2019ll see some significant differences in how each group responded to your questions, giving you clues about the variance in interests and motivations in customer segments and a leg up as you work on future design projects. \n\nOpen-ended responses are equally interesting, but much more time-consuming to analyze. Yes, you need to read through thousands of responses, some of which are constructive and some of which are not. Taking the time to tag each open response will help you see trends and filter out the responses that are unhelpful.\n\nUnlike questions with predefined answers, open-ended responses let users express unique ideas and use cases you may not be looking for. The tedium of reading thousands of response is always cut by eureka moments when users tell you something fascinating that changes your perspective on your app. These are the folks you want to pull out for follow-up interviews. Because you\u2019ve already captured their email addresses when you set up your survey and your email, getting in touch will be a piece of cake.\n\nFilter, compare, interview, and summarize; then share your findings with your colleagues. Reports are great for head honchos, but if you want to really inform and inspire, create a video, a poster series, or even a comic to communicate what you\u2019ve learned. Want to get really fancy? Store your survey results in a centrally accessible location so anyone in your company can research and discover the insights they need to make more informed designs. \n\nGood design researchers discover valuable insights. Great design researchers turn those insights into stories.\n\nConclusion\n\nAs we enter the new year, it\u2019s a great time to reflect on the work we\u2019ve done in the past and how we can do better in the future. Without a doubt, designers working with a foundation of insights about customers can make more effective UIs. But designers aren\u2019t the only ones who stand to gain from the data collected in an annual survey\u2014anyone who makes things for or communicates with customers will find themselves empowered to do better work when they know more about the people they serve. The data you collect with your survey is a fantastic holiday gift to your colleagues, one that they\u2019ll appreciate throughout the year.", "year": "2013", "author": "Aarron Walter", "author_slug": "aarronwalter", "published": "2013-12-13T00:00:00+00:00", "url": "https://24ways.org/2013/data-driven-design-with-an-annual-survey/", "topic": "design"}
{"rowid": 193, "title": "Web Content Accessibility Guidelines\u2014for People Who Haven't Read Them", "contents": "I\u2019ve been a huge fan of the Web Content Accessibility Guidelines 2.0 since the World Wide Web Consortium (W3C) published them, nine years ago. I\u2019ve found them practical and future-proof, and I\u2019ve found that they can save a huge amount of time for designers and developers. You can apply them to anything that you can open in a browser. My favourite part is when I use the guidelines to make a website accessible, and then attend user-testing and see someone with a disability easily using that website.\nToday, the United Nations International Day of Persons with Disabilities, seems like a good time to re-read Laura Kalbag\u2019s explanation of why we should bother with accessibility. That should motivate you to devour this article.\nIf you haven\u2019t read the Web Content Accessibility Guidelines 2.0, you might find them a bit off-putting at first. The editors needed to create a single standard that countries around the world could refer to in legislation, and so some of the language in the guidelines reads like legalese. The editors also needed to future-proof the guidelines, and so some terminology\u2014such as \u201ctime-based media\u201d and \u201cprogrammatically determined\u201d\u2014can sound ambiguous. The guidelines can seem lengthy, too: printing the guidelines, the Understanding WCAG 2.0 document, and the Techniques for WCAG 2.0 document would take 1,200 printed pages.\nThis festive season, let\u2019s rip off that legalese and ambiguous terminology like wrapping paper, and see\u2014in a single article\u2014what gifts the Web Content Accessibility Guidelines 2.0 editors have bestowed upon us.\nCan your users perceive the information on your website?\nThe first guideline has criteria that help you prevent your users from asking \u201cWhat the **** is this thing here supposed to be?\u201d\n1.1.1 Text is the most accessible format for information. Screen readers\u2014such as the \u201cVoiceOver\u201d setting on your iPhone or the \u201cTalkBack\u201d app on your Android phone\u2014understand text better than any other format. The same applies for other assistive technology, such as translation apps and Braille displays. So, if you have anything on your webpage that\u2019s not text, you must add some text that gives your user the same information. You probably know how to do this already; for example:\n\nfor images in webpages, put some alternative text in an alt attribute to tell your user what the image conveys to the user;\nfor photos in tweets, add a description to make the images accessible;\nfor Instagram posts, write a caption that conveys the photo\u2019s information.\n\nThe alternative text should allow the user to get the same information as someone who can see the image. For websites that have too many images for someone to add alternative text to, consider how machine learning and Dynamically Generated Alt Text might\u2014might\u2014be appropriate.\nYou can probably think of a few exceptions where providing text to describe an image might not make sense. Remember I described these guidelines as \u201cpractical\u201d? They cover all those exceptions:\n\nUser interface controls such as buttons and text inputs must have names or labels to tell your user what they do.\nIf your webpage has video or audio (more about these later on!), you must\u2014at least\u2014have text to tell the user what they are.\nMaybe your webpage has a test where your user has to answer a question about an image or some audio, and alternative text would give away the answer. In that case, just describe the test in text so your users know what it is.\nIf your webpage features a work of art, tell your user the experience it evokes.\nIf you have to include a Captcha on your webpage\u2014and please avoid Captchas if at all possible, because some users cannot get past them\u2014you must include text to tell your user what it is, and make sure that it doesn\u2019t rely on only one sense, such as vision.\nIf you\u2019ve included something just as decoration, you must make sure that your user\u2019s assistive technology can ignore it. Again, you probably know how to do this. For example, you could use CSS instead of HTML to include decorative images, or you could add an empty alt attribute to the img element. (Please avoid that recent trend where developers add empty alt attributes to all images in a webpage just to make the HTML validate. You\u2019re better than that.)\n\n(Notice that the guidelines allow you to choose how to conform to them, with whatever technology you choose. To make your website conform to a guideline, you can either choose one of the techniques for WCAG 2.0 for that guideline or come up with your own. Choosing a tried-and-tested technique usually saves time!)\n1.2.1 If your website includes a podcast episode, speech, lecture, or any other recorded audio without video, you must include a transcription or some other text to give your user the same information. In a lot of cases, you might find this easier than you expect: professional transcription services can prove relatively inexpensive and fast, and sometimes a speaker or lecturer can provide the speech or lecture notes that they read out word-for-word. Just make sure that all your users can get the same information and the same results, whether they can hear the audio or not. For example, David Smith and Marco Arment always publish episode transcripts for their Under the Radar podcast. \nSimilarly, if your website includes recorded video without audio\u2014such as an animation or a promotional video\u2014you must either use text to detail what happens in the video or include an audio version. Again, this might work out easier then you perhaps fear: for example, you could check to see whether the animation started life as a list of instructions, or whether the promotional video conveys the same information as the \u201cAbout Us\u201d webpage. You want to make sure that all your users can get the same information and the same results, whether they can see that video or not.\n1.2.2 If your website includes recorded videos with audio, you must add captions to those videos for users who can\u2019t hear the audio. Professional transcription services can provide you with time-stamped text in caption formats that YouTube supports, such as .srt and .sbv. You can upload those to YouTube, so captions appear on your videos there. YouTube can auto-generate captions, but the quality varies from impressively accurate to comically inaccurate. If you have a text version of what the people in the video said\u2014such as the speech that a politician read or the bedtime story that an actor read\u2014you can create a transcript file in .txt format, without timestamps. YouTube then creates captions for your video by synchronising that text to the audio in the video. If you host your own videos, you can ask a professional transcription service to give you .vtt files that you can add to a video element\u2019s track element\u2014or you can handcraft your own. (A quick aside: if your website has more videos than you can caption in a reasonable amount of time, prioritise the most popular videos, the most important videos, and the videos most relevant to people with disabilities. Then make sure your users know how to ask you to caption other videos as they encounter them.)\n1.2.3 If your website has recorded videos that have audio, you must add an \u201caudio description\u201d narration to the video to describe important visual details, or add text to the webpage to detail what happens in the video for users who cannot see the videos. (I like to add audio files from videos to my Huffduffer account so that I can listen to them while commuting.) Maybe your home page has a video where someone says, \u201cI\u2019d like to explain our new TPS reports\u201d while \u201cBill Lumbergh, division Vice President of Initech\u201d appears on the bottom of the screen. In that case, you should add an audio description to the video that announces \u201cBill Lumbergh, division Vice President of Initech\u201d, just before Bill starts speaking. As always, you can make life easier for yourself by considering all of your users, before the event: in this example, you could ask the speaker to begin by saying, \u201cI\u2019m Bill Lumbergh, division Vice President of Initech, and I\u2019d like to explain our new TPS reports\u201d\u2014so you won\u2019t need to spend time adding an audio description afterwards. \n1.2.4 If your website has live videos that have some audio, you should get a stenographer to provide real-time captions that you can include with the video. I\u2019ll be honest: this can prove tricky nowadays. The Web Content Accessibility Guidelines 2.0 predate YouTube Live, Instagram live Stories, Periscope, and other such services. If your organisation creates a lot of live videos, you might not have enough resources to provide real-time captions for each one. In that case, if you know the contents of the audio beforehand, publish the contents during the live video\u2014or failing that, publish a transcription as soon as possible.\n1.2.5 Remember what I said about the recorded videos that have audio? If you can choose to either add an audio description or add text to the webpage to detail what happens in the video, you should go with the audio description.\n1.2.6 If your website has recorded videos that include audio information, you could provide a sign language version of the audio information; some people understand sign language better than written language. (You don\u2019t need to caption a video of a sign language version of audio information.)\n1.2.7 If your website has recorded videos that have audio, and you need to add an audio description, but the audio doesn\u2019t have enough pauses for you to add an \u201caudio description\u201d narration, you could provide a separate version of that video where you have added pauses to fit the audio description into.\n1.2.8 Let\u2019s go back to the recorded videos that have audio once more! You could add text to the webpage to detail what happens in the video, so that people who can neither read captions nor hear dialogue and audio description can use braille displays to understand your video.\n1.2.9 If your website has live audio, you could get a stenographer to provide real-time captions. Again, if you know the contents of the audio beforehand, publish the contents during the live audio or publish a transcription as soon as possible.\n(Congratulations on making it this far! I know that seems like a lot to remember, but keep in mind that we\u2019ve covered a complex area: helping your users to understand multimedia information that they can\u2019t see and/or hear. Grab a mince pie to celebrate, and let\u2019s keep going.)\n1.3.1 You must mark up your website\u2019s content so that your user\u2019s browser, and any assistive technology they use, can understand the hierarchy of the information and how each piece of information relates to the rest. Once again, you probably know how to do this: use the most appropriate HTML element for each piece of information. Mark up headings, lists, buttons, radio buttons, checkboxes, and links with the most appropriate HTML element. If you\u2019re looking for something to do to keep you busy this Christmas, scroll through the list of the elements of HTML. Do you notice any elements that you didn\u2019t know, or that you\u2019ve never used? Do you notice any elements that you could use on your current projects, to mark up the content more accurately? Also, revise HTML table advanced features and accessibility, how to structure an HTML form, and how to use the native form widgets\u2014you might be surprised at how much you can do with just HTML! Once you\u2019ve mastered those, you can make your website much more usable for your all of your users.\n1.3.2 If your webpage includes information that your user has to read in a certain order, you must make sure that their browser and assistive technology can present the information in that order. Don\u2019t rely on CSS or whitespace to create that order visually. Check that the order of the information makes sense when CSS and whitespace aren\u2019t formatting it. Also, try using the Tab key to move the focus through the links and form widgets on your webpage. Does the focus go where you expect it to? Keep this in mind when using order in CSS Grid or Flexbox.\n1.3.3 You must not presume that your users can identify sensory characteristics of things on your webpage. Some users can\u2019t tell what you\u2019ve positioned where on the screen. For example, instead of asking your users to \u201cChoose one of the options on the left\u201d, you could ask them to \u201cChoose one of our new products\u201d and link to that section of the webpage.\n1.4.1 You must not rely on colour as the only way to convey something to your users. Some of your users can\u2019t see, and some of your users can\u2019t distinguish between colours. For example, if your webpage uses green to highlight the products that your shop has in stock, you could add some text to identify those products, or you could group them under a sub-heading.\n1.4.2 If your webpage automatically plays a sound for more than 3 seconds, you must make sure your users can stop the sound or change its volume. Don\u2019t rely on your user turning down the volume on their computer; some users need to hear the screen reader on their computer, and some users just want to keep listening to whatever they were listening before your webpage interrupted them!\n1.4.3 You should make sure that your text contrasts enough with its background, so that your users can read it. Bookmark Lea Verou\u2019s Contrast Ratio calculator now. You can enter the text colour and background colour as named colours, or as RGB, RGBa, HSL, or HSLa values. You should make sure that:\n\nnormal text that set at 24px or larger has a ratio of at least 3:1;\nbold text that set at 18.75px or larger has a ratio of at least 3:1;\nall other text has a ratio of at least 4\u00bd:1.\n\nYou don\u2019t have to do this for disabled form controls, decorative stuff, or logos\u2014but you could!\n1.4.4 You should make sure your users can resize the text on your website up to 200% without using their assistive technology\u2014and still access all your content and functionality. You don\u2019t have to do this for subtitles or images of text.\n1.4.5 You should avoid using images of text and just use text instead. In 1998, Jeffrey Veen\u2019s first Hot Design Tip said, \u201cText is text. Graphics are graphics. Don\u2019t confuse them.\u201d Now that you can apply powerful CSS text-styling properties, use CSS Grid to precisely position text, and choose from thousands of web fonts (Jeffrey co-founded Typekit to help with this), you pretty much never need to use images of text. The guidelines say you can use images of text if you let your users specify the font, size, colour, and background of the text in the image of text\u2014but I\u2019ve never seen that on a real website. Also, this doesn\u2019t apply to logos.\n1.4.6 Let\u2019s go back to colour contrast for a second. You could make your text contrast even more with its background, so that even more of your users can read it. To do that, use Lea Verou\u2019s Contrast Ratio calculator to make sure that:\n\nnormal text that is 24px or larger has a ratio of at least 4\u00bd:1;\nbold text that 18.75px or larger has a ratio of at least 4\u00bd:1;\nall other text has a ratio of at least 7:1.\n\n1.4.7 If your website has recorded speech, you could make sure there are no background sounds, or that your users can turn off any background sounds. If that\u2019s not possible, you could make sure that any background sounds that last longer than a couple of seconds are at least four times quieter than the speech. This doesn\u2019t apply to audio Captchas, audio logos, singing, or rapping. (Yes, these guidelines mention rapping!)\n1.4.8 You could make sure that your users can reformat blocks of text on your website so they can read them better. To do this, make sure that your users can:\n\nspecify the colours of the text and the background, and\nmake the blocks of text less than 80-characters wide, and \nalign text to the left (or right for right-to-left languages), and \nset the line height to 150%, and \nset the vertical distance between paragraphs to 1\u00bd times the line height of the text, and \nresize the text (without using their assistive technology) up to 200% and still not have to scroll horizontally to read it.\n\nBy the way, when you specify a colour for text, always specify a colour for its background too. Don\u2019t rely on default background colours!\n1.4.9 Let\u2019s return to images of text for a second. You could make sure that you use them only for decoration and logos.\nCan users operate the controls and links on your website?\nThe second guideline has criteria that help you prevent your users from asking, \u201cHow the **** does this thing work?\u201d\n2.1.1 You must make sure that you users can carry out all of your website\u2019s activities with just their keyboard, without time limits for pressing keys. (This doesn\u2019t apply to drawing or anything else that requires a pointing device such as a mouse.) Again, if you use the most appropriate HTML element for each piece of information and for each form element, this should prove easy.\n2.1.2 You must make sure that when the user uses the keyboard to focus on some part of your website, they can then move the focus to some other part of your webpage without needing to use a mouse or touch the screen. If your website needs them to do something complex before they can move the focus elsewhere, explain that to your user. These \u201ckeyboard traps\u201d have become rare, but beware of forms that move focus from one text box to another as soon as they receive the correct number of characters.\n2.1.3 Let\u2019s revisit making sure that you users can carry out all of your website\u2019s activities with just their keyboard, without time limits for pressing keys. You could make sure that your user can do absolutely everything on your website with just the keyboard.\n2.2.1 Sometimes people need more time than you might expect to complete a task on your website. If any part of your website imposes a time limit on a task, you must do at least one of these: \n\nlet your users turn off the time limit before they encounter it; or\nlet your users increase the time limit to at least 10 times the default time limit before they encounter it; or\nwarn your users before the time limit expires and give them at least 20 seconds to extend it, and let them extend it at least 10 times.\n\nRemember: these guidelines are practical. They allow you to enforce time limits for real-time events such as auctions and ticket sales, where increasing or extending time limits wouldn\u2019t make sense. Also, the guidelines allow you to enforce a maximum time limit of 20 hours. The editors chose 20 hours because people need to go to sleep at some stage. See? Practical!\n2.2.2 In my experience, this criterion remains the least well-known\u2014even though some users can only use websites that conform to it. If your website presents content alongside other content that can distract users by automatically moving, blinking, scrolling, or updating, you must make sure that your users can:\n\npause, stop, or hide the other content if it\u2019s not essential and lasts more than 5 seconds; and\npause, stop, hide, or control the frequency of the other content if it automatically updates.\n\nIt\u2019s OK if your users miss live information such as stock price updates or football scores; you can\u2019t do anything about that! Also, this doesn\u2019t apply to animations such as progress bars that you put on a website to let all users know that the webpage isn\u2019t frozen.\n(If this one sounds complex, just add a pause button to anything that might distract your users.)\n2.2.3 Let\u2019s go back to time limits on tasks on your website. You could make your website even easier to use by removing all time limits except those on real-time events such as auctions and ticket sales. That would mean your user wouldn\u2019t need to interact with a timer at all.\n2.2.4 You could let your users turn off all interruptions\u2014server updates, promotions, and so on\u2014apart from any emergency information.\n2.2.5 This is possibly my favourite of these criteria! After your website logs your user out, you could make sure that when they log in again, they can continue from where they were without having lost any information. Do that, and you\u2019ll be on everyone\u2019s Nice List this Christmas.\n2.3.1 You must make sure that nothing flashes more than three times a second on your website, unless you can make sure that the flashes remain below the acceptable general flash and red flash thresholds\u2026\n2.3.2 \u2026or you could just make sure that nothing flashes more than three times per second on your website. This is usually an easier goal.\n2.4.1 You must make sure that your users can jump past any blocks of content, such as navigation menus, that are repeated throughout your website. You know the drill here: using HTML\u2019s sectioning elements such as header, nav, main, aside, and footer allows users with assistive technology to go straight to the content they need, and adding \u201cSkip Navigation\u201d links allows everyone to get to your main content faster.\n2.4.2 You must add a proper title to describe each webpage\u2019s topic. Your webpage won\u2019t even validate without a title element, so make it a useful one.\n2.4.3 If your users can focus on links and native form widgets, you must make sure that they can focus on elements in an order that makes sense.\n2.4.4 You must make sure that your users can understand the purpose of a link when they read:\n\nthe text of the link; or\nthe text of the paragraph, list item, table cell, or table header for the cell that contains the link; or\nthe heading above the link.\n\nYou don\u2019t have to do that for games and quizzes.\n2.4.5 You should give your users multiple ways to find any webpage within a set of webpages. Add site-wide search and a site map and you\u2019re done!\nThis doesn\u2019t apply for a webpage that is part of a series of actions (like a shopping cart and checkout flow) or to a webpage that is a result of a series of actions (like a webpage confirming that the user has bought what was in the shopping cart).\n2.4.6 You should help your users to understand your content by providing:\n\nheadings that describe the topics of you content;\nlabels that describe the purpose of the native form widgets on the webpage.\n\n2.4.7 You should make sure that users can see which element they have focussed on. Next time you use your website, try hitting the Tab key repeatedly. Does it visually highlight each item as it moves focus to it? If it doesn\u2019t, search your CSS to see whether you\u2019ve applied outline: 0; to all elements\u2014that\u2019s usually the culprit. Use the :focus pseudo-element to define how elements should appear when they have focus.\n2.4.8 You could help your user to understand where the current webpage is located within your website. Add \u201cbreadcrumb navigation\u201d and/or a site map and you\u2019re done.\n2.4.9 You could make links even easier to understand, by making sure that your users can understand the purpose of a link when they read the text of the link. Again, you don\u2019t have to do that for games and quizzes.\n2.4.10 You could use headings to organise your content by topic. \nCan users understand your content?\nThe third guideline has criteria that help you prevent your users from asking, \u201cWhat the **** does this mean?\u201d\n3.1.1 Let\u2019s start this section with the criterion that possibly takes the least time to implement; you must make sure that the user\u2019s browser can identify the main language that your webpage\u2019s content is written in. For a webpage that has mainly English content, use . \n3.1.2 You must specify when content in another language appears in your webpage, like so: I wish you a Joyeux No\u00ebl.
. You don\u2019t have to do this for proper names, technical terms, or words that you can\u2019t identify a language for. You also don\u2019t have to do it for words from a different language that people consider part of the language around those words; for example, Come to our Christmas rendezvous!
is OK.\n3.1.3 You could make sure that your users can find out the meaning of any unusual words or phrases, including idioms like \u201cstocking filler\u201d or \u201cBah! Humbug!\u201d and jargon such as \u201cVoiceOver\u201d and \u201cTalkBack\u201d. Provide a glossary or link to a dictionary.\n3.1.4 You could make sure that your users can find out the meaning of any abbreviation. For example, VoiceOver pronounces \u201cXmas\u201d as \u201cSmas\u201d instead of \u201cChristmas\u201d. Using the abbr element and linking to a glossary can help. (Interestingly, VoiceOver pronounces \u201cabbr\u201d as \u201cabbreviation\u201d!)\n3.1.5 Do your users need to be able to read better than a typically educated nine-year-old, to read your content (apart from proper names and titles)? If so, you could provide a version that doesn\u2019t require that level of reading ability, or you could provide images, videos, or audio to explain your content. (You don\u2019t have to add captions or audio description to those videos.)\n3.1.6 You could make sure that your users can access the pronunciation of any word in your content if that word\u2019s meaning depends on its pronunciation. For example, the word \u201cclose\u201d could have one of two meanings, depending on pronunciation, in a phrase such as, \u201cReady for Christmas? Close now!\u201d\n3.2.1 Some users need to focus on elements to access information about them. You must make sure that focusing on an element doesn\u2019t trigger any major changes, such as opening a new window, focusing on another element, or submitting a form.\n3.2.2 Webpages are easier for users when the controls do what they\u2019re supposed to do. Unless you have warned your users about it, you must make sure that changing the value of a control such as a text box, checkbox, or drop-down list doesn\u2019t trigger any major changes, such as opening a new window, focusing on another element, or submitting a form.\n3.2.3 To help your users to find the content they want on each webpage, you should put your navigation elements in the same place on each webpage. (This doesn\u2019t apply when your user has changed their preferences or when they use assistive technology to change how your content appears.) \n3.2.4 When a set of webpages includes things that have the same functionality on different webpages, you should name those things consistently. For example, don\u2019t use the word \u201cSearch\u201d for the search box on one webpage and \u201cFind\u201d for the search box on another webpage within that set of webpages.\n3.2.5 Let\u2019s go back to major changes, such as a new window opening, another element taking focus, or a form being submitted. You could make sure that they only happen when users deliberately make them happen, or when you have warned users about them first. For example, you could give the user a button for updating some content instead of automatically updating that content. Also, if a link will open in a new window, you could add the words \u201copens in new window\u201d to the link text.\n3.3.1 Users make mistakes when filling in forms. Your website must identify each mistake to your user, and must describe the mistake to your users in text so that the user can fix it. One way to identify mistakes reliably to your users is to set the aria-invalid attribute to true in the element that has a mistake. That makes sure that users with assistive technology will be alerted about the mistake. Of course, you can then use the [aria-invalid=\"true\"] attribute selector in your CSS to visually highlight any such mistakes. Also, look into how certain attributes of the input element such as required, type, and list can help prevent and highlight mistakes.\n3.3.2 You must include labels or instructions (and possibly examples) in your website\u2019s forms, to help your users to avoid making mistakes. \n3.3.3 When your user makes a mistake when filling in a form, your webpage should suggest ways to fix that mistake, if possible. This doesn\u2019t apply in scenarios where those suggestions could affect the security of the content.\n3.3.4 Whenever your user submits information that:\n\nhas legal or financial consequences; or\naffects information that they have previously saved in your website; or\nis part of a test\n\n\u2026you should make sure that they can:\n\nundo it; or\ncorrect any mistakes, after your webpage checks their information; or\nreview, confirm, and correct the information before they finally submit it.\n\n3.3.5 You could help prevent your users from making mistakes by providing obvious, specific help, such as examples, animations, spell-checking, or extra instructions.\n3.3.6 Whenever your user submits any information, you could make sure that they can:\n\nundo it; or\ncorrect any mistakes, after your webpage checks their information; or\nreview, confirm, and correct the information before they finally submit it.\n\nHave you made your website robust enough to work on your users\u2019 browsers and assistive technologies?\nThe fourth and final guideline has criteria that help you prevent your users from asking, \u201cWhy the **** doesn\u2019t this work on my device?\u201d\n4.1.1 You must make sure that your website works as well as possible with current and future browsers and assistive technology. Prioritise complying with web standards instead of relying on the capabilities of currently popular devices and browsers. Web developers didn\u2019t expect their users to be unwrapping the Wii U Browser five years ago\u2014who knows what browsers and assistive technologies our users will be unwrapping in five years\u2019 time? Avoid hacks, and use the W3C Markup Validation Service to make sure that your HTML has no errors.\n4.1.2 If you develop your own user interface components, you must make their name, role, state, properties, and values available to your user\u2019s browsers and assistive technologies. That should make them almost as accessible as standard HTML elements such as links, buttons, and checkboxes.\n\u201c\u2026and a partridge in a pear tree!\u201d\n\u2026as that very long Christmas song goes. We\u2019ve covered a lot in this article\u2014because your users have a lot of different levels of ability. Hopefully this has demystified the Web Content Accessibility Guidelines 2.0 for you. Hopefully you spotted a few situations that could arise for users on your website, and you now know how to tackle them. \nTo start applying what we\u2019ve covered, you might like to look at Sarah Horton and Whitney Quesenbery\u2019s personas for Accessible UX. Discuss the personas, get into their heads, and think about which aspects of your website might cause problems for them. See if you can apply what we\u2019ve covered today, to help users like them to do what they need to do on your website.\nHow to know when your website is perfectly accessible for everyone\nLOL! There will never be a time when your website becomes perfectly accessible for everyone. Don\u2019t aim for that. Instead, aim for regularly testing and making your website more accessible.\nWeb Content Accessibility Guidelines (WCAG) 2.1\nThe W3C hope to release the Web Content Accessibility Guidelines (WCAG) 2.1 as a \u201crecommendation\u201d (that\u2019s what the W3C call something that we should start using) by the middle of next year. Ten years may seem like a long time to move from version 2.0 to version 2.1, but consider the scale of the task: the editors have to update the guidelines to cover all the new ways that people interact with new technologies, while keeping the guidelines backwards-compatible. Keep an eye out for 2.1!\nYou\u2019ll go down in history\nOne last point: I\u2019ve met a surprising number of web designers and developers who do great work to make their websites more accessible without ever telling their users about it. Some of your potential customers have possibly tried and failed to use your website in the past. They probably won\u2019t try again unless you let them know that things have improved. A quick Twitter search for your website\u2019s name alongside phrases like \u201cassistive technology\u201d, \u201cdoesn\u2019t work\u201d, or \u201c#fail\u201d can let you find frustrated users\u2014so you can tell them about how you\u2019re making your website more accessible. Start making your websites work better for everyone\u2014and please, let everyone know.", "year": "2017", "author": "Alan Dalton", "author_slug": "alandalton", "published": "2017-12-03T00:00:00+00:00", "url": "https://24ways.org/2017/wcag-for-people-who-havent-read-them/", "topic": "code"}
{"rowid": 245, "title": "Web Content Accessibility Guidelines 2.1\u2014for People Who Haven\u2019t Read the Update", "contents": "Happy United Nations International Day of Persons with Disabilities 2018! The United Nations chose \u201cEmpowering persons with disabilities and ensuring inclusiveness and equality\u201d as this year\u2019s theme. We\u2019ve seen great examples of that in 2018; for example, Paul Robert Lloyd has detailed how he improved the accessibility of this very website. \nOn social media, US Congressmember-Elect Alexandria Ocasio-Cortez started using the Clipomatic app to add live captions to her Instagram live stories, conforming to success criterion 1.2.4, \u201cCaptions (Live)\u201d of the Web Content Accessibility Guidelines (figure 1) \u2026and British Vogue Contributing Editor Sin\u00e9ad Burke has used the split-screen feature of Instagram live stories to invite an interpreter to provide live Sign Language interpretation, going above and beyond success criterion 1.2.6, \u201cSign Language (Prerecorded)\u201d of the Web Content Accessibility Guidelines (figure 2).\n\nFigure 1: Screenshot of Alexandria Ocasio-Cortez\u2019s Instagram story with live captionsFigure 2: Screenshot of Sin\u00e9ad Burke\u2019s Instagram story with Sign Language Interpretation\nThat theme chimes with this year\u2019s publication of the World Wide Web Consortium (W3C)\u2019s Web Content Accessibility Guidelines (WCAG) 2.1. In last year\u2019s \u201cWeb Content Accessibility Guidelines\u2014for People Who Haven\u2019t Read Them\u201d, I mentioned the scale of the project to produce this update during 2018: \u201cthe editors have to update the guidelines to cover all the new ways that people interact with new technologies, while keeping the guidelines backwards-compatible\u201d. \nThe WCAG working group have added 17 success criteria to the 61 that they released way back in 2008\u2014for context, that was 1\u00bd years before Apple released their first iPad! These new criteria make it easier than ever for us web geeks to produce work that is more accessible to people using mobile devices and touchscreens, people with low vision, and people with cognitive and learning disabilities. \nOnce again, let\u2019s rip off all the legalese and ambiguous terminology like wrapping paper, and get up to date.\nCan your users perceive the information on your website?\nThe first guideline has criteria that help you prevent your users from asking, \u201cWhat the **** is this thing here supposed to be?\u201d We\u2019ve seven new criteria for this guideline.\n1.3.4 Some people can\u2019t easily change the orientation of the device that they use to browse the web, and so you should make sure that your users can use your website in portrait orientation and in landscape orientation. Consider how people slowly twirl presents that they have plucked from under the Christmas tree, to find the appropriate orientation\u2014and expect your users to do likewise with your websites and apps. We\u2019ve had 18\u00bd years since John Allsopp\u2019s revelatory Dao of Web Design enlightened us to \u201cembrace the fact that the web doesn\u2019t have the same constraints\u201d as printed pages, and to \u201cdesign for this flexibility\u201d. So, even though this guideline doesn\u2019t apply to websites where \u201ca specific display orientation is essential,\u201d such as a piano tutorial, always ask yourself, \u201cWhat would John Allsopp do?\u201d\n1.3.5 You should help the user\u2019s browser to automatically complete\u2013or not complete\u2013form fields, to save the user some time and effort. The surprisingly powerful and flexible autocomplete attribute for input elements should prove most useful here. If you\u2019ve used microformats or microdata to mark up information about a person, the autocomplete attribute\u2019s range of values should seem familiar. I like how the W3\u2019s \u201cUsing HTML 5.2 autocomplete attributes\u201d says that autocompleted values in forms help \u201cthose with dexterity disabilities who have trouble typing, those who may need more time, and anyone who wishes to reduce effort to fill out a form\u201d (emphasis mine). Um\u2026\ud83d\ude4b\u200d\u2642\ufe0f\n1.3.6 I like this one a lot, because it can help a huge audience to overcome difficulties that might prevent them from ever using the web. Some people have cognitive difficulties that affect their memory, focus, attention, language processing, and/or decision-making. Those users often rely on assistive technologies that present information through proprietary symbols, summaries of content, and keyboard shortcuts. You could use ARIA landmarks to identify the regions of each webpage. You could also keep an eye on the W3C\u2019s ongoing work on Personalisation Semantics.\n1.4.10 If you were to find a Nintendo Switch and \u201cSuper Mario Odyssey\u201d under your Christmas tree, you would have many hours of enjoyably scrolling horizontally and vertically to play the game. On the other hand, if you had to zoom a webpage to 400% so that you could read the content, you might have many hours of frustratedly scrolling horizontally and vertically to read the content. Learned reader, I assume you understand the purpose and the core techniques of Responsive Web Design. I also assume you\u2019re getting up to speed with the new Grid, Flexbox, and Box Alignment techniques for layout, and overflow-wrap. Using those skills, you should make sure that all content and functionality remain available when the browser is 320px wide, without your user needing to scroll horizontally. (For vertical text, you should make sure that all content and functionality remain available when the browser is 256px high, without your user needing to scroll vertically.) You don\u2019t have to do this for anything that would lose meaning if you restructured it into one narrow column. That includes some images, maps, diagrams, video, games, presentations, and data tables. Remember to check how your media queries affect font size: your user might find that text becomes smaller as they zoom into the webpage. So, test this one on real devices, or\u2014better yet\u2014test it with real users.\n1.4.11 In \u201cWeb Content Accessibility Guidelines\u2014for People Who Haven\u2019t Read Them\u201d, I recommended bookmarking Lea Verou\u2019s Contrast Ratio calculator for checking that text contrasts enough with its background (for success criteria 1.4.3 and 1.4.6), so that more people can read it more easily. For this update, you should make sure that form elements and their focus states have a 3:1 contrast ratio with the colour around them. This doesn\u2019t apply to controls that use the browser\u2019s default styling. Also, you should make sure that graphics that convey information have a 3:1 contrast ratio with the colour around them.\n1.4.12 Some people, due to low vision or dyslexia, might need to modify the typography that you agonised over. Research indicates that you should make sure that all content and functionality would remain available if a user were to set:\n\nline height to at least 1\u00bd \u00d7 the font size;\nspace below paragraphs to at least 2 \u00d7 the font size;\nletter spacing to at least 0.12 \u00d7 the font size;\nword spacing to at least 0.16 \u00d7 the font size.\n\nTo test this, check for text overlapping, text hiding behind other elements, or text disappearing.\n1.4.13 Sometimes when visiting a website, you hover over\u2014or tab on to\u2014something that unleashes a newsletter subscription pop-up, some suggested \u201crelated content\u201d, and/or a GDPR-related pop-up. On a well-designed website, you can press the Esc key on your keyboard or click a prominent \u201cClose\u201d button or \u201cX\u201d button to vanquish such intrusions. If the Esc key fails you, or if you either can\u2019t see or can\u2019t click the \u201cClose\u201d button\u2026well, you\u2019ll probably just close that browser tab. This situation can prove even more infuriating for users with low vision or cognitive disabilities. So, if new content appears when your user hovers over or tabs on to some element, you should make sure that:\n\nyour user can dismiss that content without needing to move their pointer or tab on to some other element (this doesn\u2019t apply to error warnings, or well-behaved content that doesn\u2019t obscure or replace other content);\nthe new content remains visible while your user moves their cursor over it;\nthe new content remains visible as long as the user hovers over that element or dismisses that content\u2014or until the new content is no longer valid.\n\nThis doesn\u2019t apply to situations such as hovering over an element\u2019s title attribute, where the user\u2019s browser controls the display of the content that appears.\nCan users operate the controls and links on your website?\nThe second guideline has criteria that help you prevent your users from asking, \u201cHow the **** does this thing work?\u201d We\u2019ve nine new criteria for this guideline.\n2.1.4 Some websites offer keyboard shortcuts for users. For example, the keyboard shortcuts for Gmail allow the user to press the \u21e7 key and u to mark a message as unread. Usually, shortcuts on websites include modifier keys, such as Ctrl, along with a letter, number, or punctuation symbol. Unfortunately, users who have dexterity challenges sometimes trigger those shortcuts by accident, and that can make a website impossible to use. Also, speech input technology can sometimes trigger those shortcuts. If your website offers single-character keyboard shortcuts, you must allow your user to turn off or remap those shortcuts. This doesn\u2019t apply to single-character keyboard shortcuts that only work when a control, such as drop-down list, has focus.\n2.2.6 If your website uses a timeout for some process, you could store the user\u2019s data for at least 20 hours, so that users with cognitive disabilities can take a break or take longer than usual to complete the process without losing their place or losing their data. Alternatively, you could warn the user, at the start of the process, about that the website will timeout after whatever amount of time you have chosen. \n2.3.3 If your website has some non-essential animation (such as parallax scrolling) that starts when the user does some particular action, you could allow the user to turn off that animation so that you avoid harming users with vestibular disorders. The prefers-reduced-motion media query currently has limited browser support, but you can start using it now to avoid showing animations to users who select the \u201cReduce Motion\u201d setting (or equivalent) in their device\u2019s operating system:\n@media (prefers-reduced-motion: reduce) {\n .MrFancyPants {\n animation: none;\n }\n}\n2.5.1 Some websites let users use multi-touch gestures on touchscreen devices. For example, Google Maps allows users to pinch with two fingers to zoom out and \u201cunpinch\u201d with two fingers to zoom in. Also, some websites allow users to drag a finger to do some action, such as changing the value on an input element with type=\"range\", or swiping sideways to the next photograph in a gallery. Some users with dexterity challenges, and some users who use a head pointer, an eye-gaze system, or speech-controlled mouse emulation, might find multi-touch gestures or dragging impossible. You must make sure that your website supports single-tap alternatives to any multi-touch gestures or dragging actions that it provides. For example, if your website lets someone pinch and unpinch a map to zoom in and out, you must also provide buttons that a user can tap to zoom in and out.\n2.5.2 This might be my favourite accessibility criterion ever! Did you ever touch or press a \u201cSend\u201d button but then immediately realise that you really didn\u2019t want to send the message, and so move your finger or cursor away from the \u201cSend\u201d button before lifting your finger?! Imagine how many arguments that functionality has prevented. \ud83d\ude0c You must make sure that touching or pressing does not cause anything to happen before the user raises their finger or cursor, or make sure that the user can move their finger or cursor away to prevent the action. In JavaScript, prefer onclick to onmousedown, unless your website has actions that need onmousedown. Also, this doesn\u2019t apply to actions that need to happen as soon as the user clicks or touches. For example, a user playing a \u201cWhac-A-Mole\u201d game or a piano emulator needs the action to happen as soon as they click or touch the screen.\n2.5.3 Recently, entrepreneur and social media guru Gary Vaynerchuk has emphasised the rise of audio and voice as output and input. He quotes a Google statistic that says one in five search queries use voice input. Once again, users with disabilities have been ahead of the curve here, having used screen readers and/or dictation software for many years. You must make sure that the text that appears on a form control or image matches how your HTML identifies that form control or image. Use proper semantic HTML to achieve this:\n\nuse the label element to pair text with the corresponding input element;\nuse an alt attribute value that exactly matches any text that appears in an image;\nuse an aria-labelledby attribute value that exactly matches the text that appears in any complex component.\n\n2.5.4 Modern Web APIs allow web developers to specify how their website will react to the user shaking, tilting, or gesturing towards their device. Some users might find those actions difficult, impossible, or embarrassing to perform. If you make any functionality available when the user shakes, tilts, or gestures towards their device, you must provide form controls that make that same functionality available. As usual, this doesn\u2019t apply to websites that require shaking, tilting, or gesturing; this includes some games and music programmes. John Gruber describes the iPhone\u2019s \u201cShake to Undo\u201d gesture as \u201cdreadful \u2014 impossible to discover through exploration of the on-screen [user interface], bad for accessibility, and risks your phone flying out of your hand\u201d. This accessibility criterion seems to empathise with John: you must make sure that your user can prevent your website from responding to shaking, tilting and/or gesturing towards their device.\n2.5.5 Homer Simpson\u2019s telephone famously complained, \u201cThe fingers you have used to dial are too fat.\u201d I think we\u2019ve all felt like that when using phones and tablets, particularly when trying to dismiss pop-ups and ads. You could make interactive elements at least 44px wide \u00d7 44px high. Apple\u2019s \u201cHuman Interface Guidelines\u201d agree: \u201cProvide ample touch targets for interactive elements. Try to maintain a minimum tappable area of 44pt x 44pt for all controls.\u201d This doesn\u2019t apply to links within inline text, or to unsoiled elements.\n2.5.6 Expect your users to use a variety of input devices they want, and to change from one to another whenever they please. For example, a user with a tablet and keyboard might jab icons on the screen while typing on the keyboard, or a user might dictate text while alone and then type on a keyboard when a colleague arrives. You could make sure that your website allows your users to use whichever available input modality they choose. Once again, this doesn\u2019t apply to websites that require a specific modality; this includes typing tutors and music programmes.\nCan users understand your content?\nThe third guideline has criteria that help you prevent your users from asking, \u201cWhat the **** does this mean?\u201d We\u2019ve no new criteria for this guideline. \nHave you made your website robust enough to work on your users\u2019 browsers and assistive technologies?\nThe fourth and final guideline has criteria that help you prevent your users from asking, \u201cWhy the **** doesn\u2019t this work on my device?\u201d We\u2019ve one new criterion for this guideline.\n4.1.3 Sometimes you need to let your user know the status of something: \u201cDid it work OK? What was the error? How far through it are we?\u201d However, you should avoid making your user lose their place on the webpage, and so you should let them know the status without opening a new window, focusing on another element, or submitting a form. To do this properly for assistive technology users, choose the appropriate ARIA role for the new content; for example: \n\nif your user needs to know, \u201cDid it work OK?\u201d, add role=\"status\u201d;\nif your user needs to know, \u201cWhat was the error?\u201d, add role=\"alert\u201d;\nif you user needs to know, \u201cHow far through it are we?\u201d, add role=\"log\" (for a chat window) or role=\"progressbar\" (for, well, a progress bar).\n\nBetter design for humans\nMy favourite of Luke Wroblewski\u2019s collection of Design Quotes is, \u201cDesign is the art of gradually applying constraints until only one solution remains,\u201d from that most prolific author, \u201cUnknown\u201d. I\u2019ve always viewed the Web Content Accessibility Guidelines as people-based constraints, and liked how they help the design process. With these 17 new web content accessibility criteria, go forth and create solutions that more people than ever before can use.\nSpending those book vouchers you got for Christmas\nWhat next? If you\u2019re looking for something to do to keep you busy this Christmas, I thoroughly recommend these four books for increasing your accessibility expertise:\n\n\u201cPro HTML5 Accessibility\u201d by Joshue O Connor (Head of Accessibility (Interim) at the UK Government Digital Service, Director of InterAccess, and one of the editors of the Web Content Accessibility Guidelines 2.1): Although this book is six years old\u2014a long time in web design\u2014I find it an excellent go-to resource. It begins by explaining how people with disabilities use the web, and then expertly explains modern HTML in that context.\n\u201cA Web for Everyone\u2014Designing Accessible User Experiences\u201d by Sarah Horton (the Paciello Group\u2019s UX Strategy Lead) and Whitney Quesenbery (the Center for Civic Design\u2019s co-director): This book covers the Web Content Accessibility Guidelines 2.0, the principles of Universal Design, and design thinking. Its personas for Accessible UX and its profiles of well-known industry figures\u2014including some 24ways authors\u2014keep its content practical and relevant throughout.\n\u201cAccessibility For Everyone\u201d by Laura Kalbag (Ind.ie\u2019s co-founder and designer, and 24ways author): This book is just over a year old, and so serves as a great resource for up-to-date coverage of guidelines, laws, and accessibility features of operating systems\u2014as well as content, design, coding, and testing. The audiobook, which Laura narrates, can help you and your colleagues go from having little or no understanding of web accessibility, to becoming familiar with all aspects of web accessibility\u2014in less than four hours.\n\u201cJust Ask: Integrating Accessibility Throughout Design\u201d by Shawn Lawton Henry (the World Wide Web Consortium (W3C)\u2019s Web Accessibility Initiative (WAI)\u2019s Outreach Coordinator): Although this book is 11\u00bd years old, the way it presents accessibility as part of the User-Centered Design process is timeless. I found its section on Usability Testing with people with disabilities particularly useful.", "year": "2018", "author": "Alan Dalton", "author_slug": "alandalton", "published": "2018-12-03T00:00:00+00:00", "url": "https://24ways.org/2018/wcag-for-people-who-havent-read-the-update/", "topic": "ux"}
{"rowid": 275, "title": "Context First: Web Strategy in Four Handy Ws", "contents": "Many, many years ago, before web design became my proper job, I trained and worked as a journalist. I studied publishing in London and spent three fun years learning how to take a few little nuggets of information and turn them into a story. I learned a bunch of stuff that has all been a huge help to my design career. Flatplanning, layout, typographic theory. All of these disciplines have since translated really well to web design, but without doubt the most useful thing I learned was how to ask difficult questions.\n\nPretty much from day one of journalism school they hammer into you the importance of the Five Ws. Five disarmingly simple lines of enquiry that eloquently manage to provide the meat of any decent story. And with alliteration thrown in too. For a young journo, it\u2019s almost too good to be true.\n\nWho? What? Where? When? Why? It seems so obvious to almost be trite but, fundamentally, any story that manages to answer those questions for the reader is doing a pretty good job. You\u2019ll probably have noticed feeling underwhelmed by certain news pieces in the past \u2013 disappointed, like something was missing. Some irritating oversight that really lets the story down. No doubt it was one of the Ws \u2013 those innocuous little suckers are generally only noticeable by their absence, but they sure get missed when they\u2019re not there. \n\nQuestion everything\n\nI\u2019ve always been curious. An inveterate tinkerer with things and asker of dopey questions, often to the point of abject annoyance for anyone unfortunate enough to have ended up in my line of fire. So, naturally, the Five Ws started drifting into other areas of my life. I\u2019d scrutinize everything, trying to justify or explain my rationale using these Ws, but I\u2019d also find myself ripping apart the stuff that clearly couldn\u2019t justify itself against the same criteria.\n\nSo when I started working as a designer I applied the same logic and, sure enough, the Ws pretty much mapped to the exact same needs we had for gathering requirements at the start of a project. It seemed so obvious, such a simple way to establish the purpose of a product. What was it for? Why we were making it? And, of course, who were we making it for? It forced clients to stop and think, when really what they wanted was to get going and see something shiny. Sometimes that was a tricky conversation to have, but it\u2019s no coincidence that those who got it also understood the value of strategy and went on to have good solid products, while those that didn\u2019t often ended up with arrogantly insular and very shiny but ultimately unsatisfying and expendable products. Empty vessels make the most noise and all that\u2026\n\nContent first\n\nI was both surprised and pleased when the whole content first idea started to rear its head a couple of years back. Pleased, because without doubt it\u2019s absolutely the right way to work. And surprised, because personally it\u2019s always been the way I\u2019ve done it \u2013 I wasn\u2019t aware there was even an alternative way. Content in some form or another is the whole reason we were making the things we were making. I can\u2019t even imagine how you\u2019d start figuring out what a site needs to do, how it should be structured, or how it should look without a really good idea of what that content might be. It baffles me still that this was somehow news to a lot of people. What on earth were they doing? Design without purpose is just folly, surely?\n\nIt\u2019s great to see the idea gaining momentum but, having watched it unfold, it occurred to me recently that although it\u2019s fantastic to see a tangible shift in thinking \u2013 away from those bleak times, where making things up was somehow deemed an appropriate way to do things \u2013 there\u2019s now a new bad guy in town.\n\nWith any buzzword solution of the moment, there\u2019s always a catch, and it seems like some have taken the content first approach a little too literally. By which I mean, it\u2019s literally the first thing they do. The project starts, there\u2019s a very cursory nod towards gathering requirements, and off they go, cranking content. Writing copy, making video, commissioning illustrations.\n\nAll that\u2019s happened is that the \u2018making stuff up\u2019 part has shifted along the line, away from layout and UI, back to the content. \n\nStarting is too easy\n\nI can\u2019t remember where I first heard that phrase, but it\u2019s a great sentiment which applies to so much of what we do on the web. The medium is so accessible and to an extent disposable; throwing things together quickly carries far less burden than in any other industry. We\u2019re used to tweaking as we go, changing bits, iterating things into shape. The ubiquitous beta tag has become the ultimate caveat, and has made the unfinished and unpolished acceptable. Of course, that can work brilliantly in some circumstances. Occasionally, a product offers such a paradigm shift it\u2019s beyond the level of deep planning and prelaunch finessing we\u2019d ideally like. But, in the main, for most client sites we work on, there really is no excuse not to do things properly. To ask the tricky questions, to challenge preconceptions and really understand the Ws behind the products we\u2019re making before we even start. \n\nThe four Ws\n\nFor product definition, only four of the five Ws really apply, although there\u2019s a lot of discussion around the idea of when being an influencing factor. For example, the context of a user\u2019s engagement with your product is something you can make a call on depending on the specifics of the project.\n\nSo, here\u2019s my take on the four essential Ws. I\u2019ll point out here that, of course, these are not intended to be autocratic dictums. Your needs may differ, your clients\u2019 needs may differ, but these four starting points will get you pretty close to where you need to be.\n\nWho \n\nIt\u2019s surprising just how many projects start without a real understanding of the intended audience. Many clients think they have an idea, but without really knowing \u2013 it\u2019s presumptive at best, and we all know what presumption is the mother of, right? Of course, we can\u2019t know our audiences in the same way a small shop owner might know their customers. But we can at least strive to find out what type of people are likely to be using the product. I\u2019m not talking about deep user research. That should come later.\n\nThese are the absolute basics. What\u2019s the context for their visit? How informed are they? What\u2019s their level of comprehension? Are they able to self-identify and relate to categories you have created? I could go on, and it changes on a per-project basis. You\u2019ll only find this out by speaking to them, if not in person, then indirectly through surveys, questionnaires or polls. The mechanism is less important than actually reaching out and engaging with them, because without that understanding it\u2019s impossible to start to design with any empathy.\n\nWhat\n\nOnce you become deeply involved directly with a product or service, it\u2019s notoriously difficult to see things as an outsider would. You learn the thing inside and out, you develop shortcuts and internal phraseology. Colloquialisms creep in. You become too close. So it\u2019s no surprise when clients sometimes struggle to explain what it is their product actually does in a way that others can understand.\n\nOften products are complex but, really, the core reasons behind someone wanting to use that product are very simple. There\u2019s a value proposition for the customer and, if they choose to engage with it, there\u2019s a value exchange. If that proposition or exchange isn\u2019t transparent, then people become confused and will likely go elsewhere. Make sure both your client and you really understand what that proposition is and, in turn, what the expected exchange should be. In a nutshell: what is the intended outcome of that engagement? Often the best way to do this is strip everything back to nothing. Verbosity is rife on the web. Just because it\u2019s easy to create content, that shouldn\u2019t be a reason to do so. Figure out what the value proposition is and then reintroduce content elements that genuinely help explain or present that to a level that is appropriate for the audience. \n\nWhy \n\nIn advertising, they talk about the truths behind a product or service. Truths can be both tangible or abstract, but the most important part is the resonance those truths hit with a customer. In a digital product or service those truths are often exposed as benefits. Why is this what I need? Why will it work for me? Why should I trust you? The why is one of the more fluffy Ws, yet it\u2019s such an important one to nail. Clients can get prickly when you ask them to justify the why behind their product, but it\u2019s a fantastic way to make sure the value proposition is clear, realistic and meets with the expectations of both client and customer.\n\nIt\u2019s our job as designers to question things: we\u2019re not just a pair of hands for clients. Just recently I spoke to a potential client about a site for his business. I asked him why people would use his product and also why his product seemed so fractured in its direction. He couldnt answer that question so, instead of ploughing on regardless, he went back to his directors and is now re-evaluating that business. It was awkward but he thanked me and hopefully he\u2019ll have a better product as a result.\n\nWhere\n\nIn this instance, where is not so much a geographical thing, although in some cases that level of context may indeed become a influencing factor\u2026 The where we\u2019re talking about here is the position of the product in relation to others around it. By looking at competitors or similar services around the one you are designing, you can start to get a sense for many of the things that are otherwise hard to pin down or have yet to be defined. For example, in a collection of sites all selling cars, where does yours fit most closely? Where are the overlaps? How are they communicating to their customers? How is the product range presented or categorized?\n\nIt\u2019s good to look around and see how others are doing it. Not in a quest for homogeneity but more to reference or to avoid certain patterns that may or may not make sense for your own particular product. Clients often strive to be different for the sake of it. They feel they need to provide distinction by going against the flow a bit. We know different. We know users love convention. They embrace familiar mental models. They\u2019re comfortable with things that they\u2019ve experienced elsewhere. By showing your client that position is a vital part of their strategy, you can help shape their product into something great. \n\nTo conclude\n\nSo there we have it \u2013 the four Ws. Each part tells a different and vital part of the story you need to be able to make a really good product. It might sound like a lot of work, particularly when the client is breathing down your neck expecting to see things, but without those pieces in place, the story you\u2019re building your product on, and the content that you\u2019re creating to form that product can only ever fit into one genre. Fiction.", "year": "2011", "author": "Alex Morris", "author_slug": "alexmorris", "published": "2011-12-10T00:00:00+00:00", "url": "https://24ways.org/2011/context-first/", "topic": "content"}
{"rowid": 293, "title": "A Favor for Your Future Self", "contents": "We tend to think about the future when we build things. What might we want to be able to add later? How can we refactor this down the road? Will this be easy to maintain in six months, a year, two years? As best we can, we try to think about the what-ifs, and build our websites, systems, and applications with this lens. \nWe comment our code to explain what we knew at the time and how that impacted how we built something. We add to-dos to the things we want to change. These are all great things! Whether or not we come back to those to-dos, refactor that one thing, or add new features, we put in a bit of effort up front just in case to give us a bit of safety later.\nI want to talk about a situation that Past Alicia and Team couldn\u2019t even foresee or plan for. Recently, the startup I was a part of had to remove large sections of our website. Not just content, but entire pages and functionality. It wasn\u2019t a very pleasant experience, not only for the reason why we had to remove so much of what we had built, but also because it\u2019s the ultimate \u201cI really hope this doesn\u2019t break something else\u201d situation. It was a stressful and tedious effort of triple checking that the things we were removing weren\u2019t dependencies elsewhere. To be honest, we wouldn\u2019t have been able to do this with any amount of success or confidence without our test suite.\nWriting tests for code is one of those things that developers really, really don\u2019t want to do. It\u2019s one of the easiest things to cut in the development process, and there\u2019s often a struggle to have developers start writing tests in the first place. One of the best lessons the web has taught us is that we can\u2019t, in good faith, trust the happy path. We must make sure ourselves, and our users, aren\u2019t in a tough spot later on because we only thought of the best case scenarios.\nJavaScript\nRegardless of your opinion on whether or not everything needs to be built primarily with JavaScript, if you\u2019re choosing to build a JavaScript heavy app, you absolutely should be writing some combination of unit and integration tests.\nUnit tests are for testing extremely isolated and small pieces of code, which we refer to as the units themselves. Great for reused functions and small, scoped areas, this is the closest you examine your code with the testing microscope. For example, if we were to build a calculator, the most minute piece we could test could be the basic operations.\n/*\n * This example uses a test framework called Jasmine\n */\n\ndescribe(\"Calculator Operations\", function () {\n\n it(\"Should add two numbers\", function () {\n\n // Say we have a calculator\n Calculator.init();\n\n // We can run the function that does our addition calculation...\n var result = Calculator.addNumbers(7,3);\n\n // ...and ensure we're getting the right output\n expect(result).toBe(10);\n\n });\n});\nEven though these teeny bits work in isolation, we should ensure that connecting the large pieces work, as well. This is where integration tests excel. These tests ensure that two or more different areas of code, that may not directly know about each other, still behave in expected ways. Let\u2019s build upon our calculator - we may want the operations to be saved in memory after a calculation runs. This isn\u2019t as suited for a unit test because there are a few other moving pieces involved in the process (the calculations, checking if the result was an error, etc.).\n it(\u201cShould remember the last calculation\u201d, function () {\n\n // Run an operation\n Calculator.addNumbers(7,10);\n\n // Expect something else to have happened as a result\n expect(Calculator.updateCurrentValue).toHaveBeenCalled();\n expect(Calculator.currentValue).toBe(17);\n });\nUnit and integration tests provide assurance that your hand-rolled JavaScript should, for the most part, never fail in a grand fashion. Although it still might happen, you could be able to catch problems way sooner than without a test suite, and hopefully never push those failures to your production environment.\nInterfaces\nRegardless of how you\u2019re building something, it most definitely has some kind of interface. Whether you\u2019re using a very barebones structure, or you\u2019re leveraging a whole design system, these things can be tested as well.\nAcceptance testing helps us ensure that users can get from point A to point B within our web things, which can provide assurance that major features are always functioning properly. By simulating user input and data entry, we can go through whole user workflows to test for both success and failure scenarios. These are not necessarily for simulating edge-case scenarios, but rather ensuring that our core offerings are stable.\nFor example, if your site requires signup, you want to make sure the workflow is behaving as expected - allowing valid information to go through signup, while invalid information does not let you progress.\n/*\n * This example uses Jasmine along with an add-on called jasmine-integration\n */\n\ndescribe(\"Acceptance tests\", function () {\n\n // Go to our signup page\n var page = visit(\"/signup\");\n\n // Fill our signup form with invalid information\n page.fill_in(\"input[name='email']\", \"Not An Email\");\n page.fill_in(\"input[name='name']\", \"Alicia\");\n page.click(\"button[type=submit]\");\n\n // Check that we get an expected error message\n it(\"Shouldn't allow signup with invalid information\", function () {\n expect(page.find(\"#signupError\").hasClass(\"hidden\")).toBeFalsy();\n });\n\n // Now, fill our signup form with valid information\n page.fill_in(\"input[name='email']\", \"thisismyemail@gmail.com\");\n page.fill_in(\"input[name='name']\", \"Gerry\");\n page.click(\"button[type=submit]\");\n\n // Check that we get an expected success message and the error message is hidden\n it(\"Should allow signup with valid information\", function () {\n expect(page.find(\"#signupError\").hasClass(\"hidden\")).toBeTruthy();\n expect(page.find(\"#thankYouMessage\").hasClass(\"hidden\")).toBeFalsy();\n });\n});\nIn terms of visual design, we\u2019re now able to take snapshots of what our interfaces look like before and after any code changes to see what has changed. We call this visual regression testing. Rather than being a pass or fail test like our other examples thus far, this is more of an awareness test, intended to inform developers of all the visual differences that have occurred, intentional or not. Developers may accidentally introduce a styling change or fix that has unintended side effects on other areas of a website - visual regression testing helps us catch these sooner rather than later. These do require a bit more consistent grooming than other tests, but can be valuable in major CSS refactors or if your CSS is generally a bit like Jenga.\nTools like PhantomCSS will take screenshots of your pages, and do a visual comparison to check what has changed between two sets of images. The code would look something like this:\n/*\n * This example uses PhantomCSS\n */\n\ncasper.start(\"/home\").then(function(){\n\n // Initial state of form\n phantomcss.screenshot(\"#signUpForm\", \"sign up form\");\n\n // Hit the sign up button (should trigger error)\n casper.click(\"button#signUp\");\n\n // Take a screenshot of the UI component\n phantomcss.screenshot(\"#signUpForm\", \"sign up form error\");\n\n // Fill in form by name attributes & submit\n casper.fill(\"#signUpForm\", {\n name: \"Alicia Sedlock\",\n email: \"alicia@example.com\"\n }, true);\n\n // Take a second screenshot of success state\n phantomcss.screenshot(\"#signUpForm\", \"sign up form success\");\n});\nYou run this code before starting any development, to create your baseline set of screen captures. After you\u2019ve completed a batch of work, you run PhantomCSS again. This will create a second batch of screenshots, which are then put through an image comparison tool to display any differences that occurred. Say you changed your margins on our form elements \u2013 your image diff would look something like this:\n\nThis is a great tool for ensuring not just your site retains its expected styling, but it\u2019s also great for ensuring nothing accidentally changes in the living style guide or modular components you may have developed. It\u2019s hard to keep eagle eyes on every visual aspect of your site or app, so visual regression testing helps to keep these things monitored.\nConclusion\nThe shape and size of what you\u2019re testing for your site or app will vary. You may not need lots of unit or integration tests if you don\u2019t write a lot of JavaScript. You may not need visual regression testing for a one page site. It\u2019s important to assess your codebase to see which tests would provide the most benefit for you and your team.\nWriting tests isn\u2019t a joy for most developers, myself included. But I end up thanking Past Alicia a lot when there are tests, because otherwise I would have introduced a lot of issues into codebases. Shipping code that\u2019s broken breaks trust with our users, and it\u2019s our responsibility as developers to make sure that trust isn\u2019t broken. Testing shouldn\u2019t be considered a \u201cnice to have\u201d - it should be an integral piece of our workflow and our day-to-day job.", "year": "2016", "author": "Alicia Sedlock", "author_slug": "aliciasedlock", "published": "2016-12-03T00:00:00+00:00", "url": "https://24ways.org/2016/a-favor-for-your-future-self/", "topic": "code"}
{"rowid": 304, "title": "Five Lessons From My First 18 Months as a Dev", "contents": "I recently moved from Sydney to London to start a dream job with Twitter as a software engineer. A software engineer! Who would have thought.\nHaving started my career as a journalist, the title \u2018engineer\u2019 is very strange to me. The notion of writing in first person is also very strange. Journalists are taught to be objective, invisible, to keep yourself out of the story. And here I am writing about myself on a public platform. Cringe.\nSince I started learning to code I\u2019ve often felt compelled to write about my experience. I want to share my excitement and struggles with the world! But as a junior I\u2019ve been held back by thoughts like \u2018whatever you have to say won\u2019t be technical enough\u2019, \u2018any time spent writing a blog would be better spent writing code\u2019, \u2018blogging is narcissistic\u2019, etc.\u00a0\nWell, I\u2019ve been told that your thirties are the years where you stop caring so much about what other people think. And I\u2019m almost 30. So here goes!\nThese are five key lessons from my first year and a half in tech:\nDeployments should delight, not dread \n\nLesson #1: Making your deployment process as simple as possible is worth the investment.\n\nIn my first dev job, I dreaded deployments. We would deploy every Sunday night at 8pm. Preparation would begin the Friday before. A nominated deployment manager would spend half a day tagging master, generating scripts, writing documentation and raising JIRAs. The only fun part was choosing a train gif to post in HipChat: \u2018All aboard! The deployment train leaves in 3, 2, 1\u2026\u201d\n\nWhen Sunday night came around, at least one person from every squad would need to be online to conduct smoke tests. Most times, the deployments would succeed. Other times they would fail. Regardless, deployments ate into people\u2019s weekend time\u200a\u2014\u200aand they were intense. Devs would rush to have their code approved before the Friday cutoff. Deployment managers who were new to the process would fear making a mistake.\u00a0\nThe team knew deployments were a problem. They were constantly striving to improve them. And what I\u2019ve learnt from Twitter is that when they do, their lives will be bliss.\nTweetDeck\u2019s deployment process fills me with joy and delight. It\u2019s quick, easy and stress free. In fact, it\u2019s so easy I deployed code on my first day in the job! Anyone can deploy, at any time of day, with a single command. Rollbacks are just as simple. There\u2019s no rush to make the deployment train. No manual preparation. No fuss. Value\u200a\u2014\u200awhether in the form of big new features, simple UI improvements or even production bug fixes\u200a\u2014\u200acan be shipped in an instant. The team assures me the process wasn\u2019t always like this. They invested lots of time in making their deployments better. And it\u2019s clearly paid off.\nCode reviews need love, time and acceptance \n\nLesson #2: Code reviews are a three-way gift. Every time I review someone else\u2019s code, I help them, the team and myself.\n\nCode reviews were another pain point in my previous job. And to be honest, I was part of the problem. I would raise code reviews that were far too big. They would take days, sometimes weeks, to get merged. One of my reviews had 96 comments! I would rarely review other people\u2019s code because I felt too junior, like my review didn\u2019t carry any weight.\u00a0\nThe review process itself was also tiring, and was often raised in retrospectives as being slow. In order for code to be merged it needed to have ticks of approval from two developers and a third tick from a peer tester. It was the responsibility of the author to assign the reviewers and tester. It was felt that if it was left to team members to assign themselves to reviews, the \u201csomeone else will do it\u201d mentality would kick in, and nothing would get done.\nAt TweetDeck, no-one is specifically assigned to reviews. Instead, when a review is raised, the entire team is notified. Without fail, someone will jump on it. Reviews are seen as blocking. They\u2019re seen to be equally, if not more important, than your own work. I haven\u2019t seen a review sit for longer than a few hours without comments.\u00a0\nWe also don\u2019t work on branches. We push single commits for review, which are then merged to master. This forces the team to work in small, incremental changes. If a review is too big, or if it\u2019s going to take up more than an hour of someone\u2019s time, it will be sent back.\nWhat I\u2019ve learnt so far at Twitter is that code reviews must be small. They must take priority. And they must be a team effort. Being a new starter is no \u201cget out of jail free card\u201d. In fact, it\u2019s even more of a reason to be reviewing code. Reviews are a great way to learn, get across the product and see different programming styles. If you\u2019re like me, and find code reviews daunting, ask to pair with a senior until you feel more confident. I recently paired with my mentor at Twitter and found it really helpful.\nGet friendly with feature flagging \n\nLesson #3: Feature flagging gives you complete control over how you build and release a project.\n\nSay you\u2019re implementing a new feature. It\u2019s going to take a few weeks to complete. You\u2019ll complete the feature in small, incremental changes. At what point do these changes get merged to master? At what point do they get deployed? Do you start at the back end and finish with the UI, so the user won\u2019t see the changes until they\u2019re ready? With feature flagging\u200a\u2014\u200ait doesn\u2019t matter. In fact, with feature flagging, by the time you are ready to release your feature, it\u2019s already deployed, sitting happily in master with the rest of your codebase.\u00a0\nA feature flag is a boolean value that gets wrapped around the code relating to the thing you\u2019re working on. The code will only be executed if the value is true.\nif (TD.decider.get(\u2018new_feature\u2019)) {\n //code for new feature goes here\n}\nIn my first dev job, I deployed a navigation link to the feature I\u2019d been working on, making it visible in the product, even though the feature wasn\u2019t ready. \u201cWhy didn\u2019t you use a feature flag?\u201d a senior dev asked me. An honest response would have been: \u201cBecause they\u2019re confusing to implement and I don\u2019t understand the benefits of using them.\u201d The fix had to wait until the next deployment.\nThe best thing about feature flagging at TweetDeck is that there is no need to deploy to turn on or off a feature. We set the status of the feature via an interface called Deckcider, and the code makes regular API requests to get the status.\u00a0\nAt TweetDeck we are also able to roll our features out progressively. The first rollout might be to a staging environment. Then to employees only. Then to 10 per cent of users, 20 per cent, 30 per cent, and so on. A gradual rollout allows you to monitor for bugs and unexpected behaviour, before releasing the feature to the entire user base.\nSometimes a piece of work requires changes to existing business logic. So the code might look more like this:\nif (TD.decider.get(\u2018change_to_existing_feature\u2019)) {\n //new logic goes here\n} else {\n //old logic goes here\n}\nThis seems messy, right? Riddling your code with if else statements to determine which path of logic should be executed, or which version of the UI should be displayed. But at Twitter, this is embraced. You can always clean up the code once a feature is turned on. This isn\u2019t essential, though. At least not in the early days. When a cheeky bug is discovered, having the flag in place allows the feature to be very quickly turned off again. \nLet data and experimentation drive development \n\nLesson #4: Use data to determine the direction of your product and measure its success.\n\nThe first company I worked for placed a huge amount of emphasis on data-driven decision making. If we had an idea, or if we wanted to make a change, we were encouraged to \u201cbring data\u201d to show why it was necessary. \u201cWithout data, you\u2019re just another person with an opinion,\u201d the chief data scientist would say. This attitude helped to ensure we were building the right things for our customers. Instead of just plucking a new feature out of thin air, it was chosen based on data that reflected its need.\nBut how do you design that feature? How do you know that the design you choose will have the desired impact? That\u2019s where experiments come into play.\u00a0\nAt TweetDeck we make UI changes that we hope will delight our users. But the assumptions we make about our users are often wrong. Our front-end team recently sat in a room and tried to guess which UIs from A/B tests had produced better results. Half the room guessed incorrectly every time.\nWe can\u2019t assume a change we want to make will have the impact we expect. So we run an experiment. Here\u2019s how it works. Users are placed into buckets. One bucket of users will have access to the new feature, the other won\u2019t. We hypothesise that the bucket exposed to the new feature will have better results. The beauty of running an experiment is that we\u2019ll know for sure. Instead of blindly releasing the feature to all users without knowing its impact, once the experiment has run its course, we\u2019ll have the data to make decisions accordingly.\nHire the developer, not the degree\n\nLesson #5: Testing candidates on real world problems will allow applicants from all backgrounds to shine.\n\nSurely, a company like Twitter would give their applicants insanely difficult code tests, and the toughest technical questions, that only the cleverest CS graduates could pass, I told myself when applying for the job. Lucky for me, this wasn\u2019t the case. The process was insanely difficult\u2014don\u2019t get me wrong\u2014but the team at TweetDeck gave me real world problems to solve.\nThe first code test involved bug fixes, performance and testing. The second involved DOM traversal and manipulation. Instead of being put on the spot in a room with a whiteboard and pen I was given a task, access to the internet, and time to work on it. Similarly, in my technical interviews, I was asked to pair program on real world problems that I was likely to face on the job.\nIn one of my phone screenings I was told Twitter wanted to increase diversity in its teams. Not just gender diversity, but also diversity of experience and background. Six months later, with a bunch of new hires, team lead Tom Ashworth says TweetDeck has the most diverse team it\u2019s ever had. \u201cWe designed an interview process that gave us a way to simulate the actual job,\u201d he said. \u201cIt\u2019s not about testing whether you learnt an algorithm in school.\u201d\nIs this lowering the bar? No. The bar is whether a candidate has the ability to solve problems they are likely to face on the job. I recently spoke to a longstanding Atlassian engineer who said they hadn\u2019t seen an algorithm in their seven years at the company.\nThese days, only about 50 per cent of developers have computer science degrees. The majority of developers are self taught, learn on the job or via online courses. If you want to increase diversity in your engineering team, ensure your interview process isn\u2019t excluding these people.", "year": "2016", "author": "Amy Simmons", "author_slug": "amysimmons", "published": "2016-12-20T00:00:00+00:00", "url": "https://24ways.org/2016/my-first-18-months-as-a-dev/", "topic": "process"}
{"rowid": 163, "title": "Get To Grips with Slippy Maps", "contents": "Online mapping has definitely hit mainstream. Google Maps made \u2018slippy maps\u2019 popular and made it easy for any developer to quickly add a dynamic map to his or her website. You can now find maps for store locations, friends nearby, upcoming events, and embedded in blogs. \n\nIn this tutorial we\u2019ll show you how to easily add a map to your site using the Mapstraction mapping library. There are many map providers available to choose from, each with slightly different functionality, design, and terms of service. Mapstraction makes deciding which provider to use easy by allowing you to write your mapping code once, and then easily switch providers.\n\nAssemble the pieces\n\nUtilizing any of the mapping library typically consists of similar overall steps:\n\n\n\tCreate an HTML div to hold the map\n\tInclude the Javascript libraries\n\tCreate the Javascript Map element\n\tSet the initial map center and zoom level\n\tAdd markers, lines, overlays and more\n\n\nCreate the Map Div\n\nThe HTML div is where the map will actually show up on your page. It needs to have a unique id, because we\u2019ll refer to that later to actually put the map here. This also lets you have multiple maps on a page, by creating individual divs and Javascript map elements. The size of the div also sets the height and width of the map. You set the size using CSS, either inline with the element, or via a CSS reference to the element id or class. For this example, we\u2019ll use inline styling.\n\n
and its cite attribute. \n\n\n\t\n\nWith more than one person speaking, you need to establish a temporal order for the conversation. Once again, the element to do just that is already there in XHTML; the humble ordered list.\n\nThis project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.
\n\n\t
\n\nAdding a new note is as simple as adding a new item to list, and if you prefer to add more information to each note, such as the date or time that the note was written, go right ahead. Place your note list at the bottom of the source order of your document, right before the closing tag. One advantage of this approach over using conventional comments in your code is that all the notes are unobtrusive and are grouped together in one place, rather than being spread throughout your document.\n\nBasic CSS styling\n\nFor the first stage you are going to add some basic styling to the notes area, starting with the ordered list. For this design I am basing the look and feel on an instant messenger window.\n\n\n\nol#notes {\n\twidth : 300px; \n\theight : 320px; \n\tpadding : .5em 0; \n\tbackground : url(im.png) repeat; \n\tborder : 1px solid #333; \n\tborder-bottom-width : 2px; \n\t-moz-border-radius : 6px; /* Will not validate */\n\tcolor : #000; \n\toverflow : auto; \n}\nol#notes li { \n\tmargin : .5em; \n\tpadding : 10px 0 5px; \n\tbackground-color : #fff; \n\tborder : 1px solid #666; \n\t-moz-border-radius : 6px; /* Will not validate */ \n}\nol#notes blockquote { \n\tmargin : 0; \n\tpadding : 0; \n}\nol#notes p { \n\tmargin : 0 20px .75em;\n\tpadding : 0; \n}\nol#notes p.date { \n\tfont-size : 92%;\n\tcolor : #666; \n\ttext-transform : uppercase; \n}\n\nTake a gander at the first example.\n\nYou could stop right there, but without seeing who has left the note, there is little context. So next, extract the name of the commenter from the- \n\t\t
\n\t\n\t\t\t\n\tThis project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.
\n\t\t- \n\t\t
\n\n\t\t\t\n\tThose bits are simple and bulletproof.
\n\t\t\u2019s cite attribute and display it before each note by using generated content.\n\nol#notes blockquote:before { \n\tcontent : \" \"attr(cite)\" said: \"; \n\tmargin-left : 20px; \n\tfont-weight : bold; \n}\n\nFun with more detailed styling\n\nNow, with all of the information and basic styling in place, it\u2019s time to have some fun with some more detailed styling to spruce up your notes. Let\u2019s start by adding an icon for each person, once again based on their cite. First, all of the first paragraphs of a\u2019s that includes a cite attribute are given common styles.\n\nol#notes blockquote[cite] p:first-child {\n\tmin-height : 34px;\n\tpadding-left : 40px; \n}\n\nFollowed by an individual background-image.\n\nol#notes blockquote[cite=\"Andy\"] p:first-child { \n\tbackground : url(malarkey.png) no-repeat 5px 5px; \n} \n\nIf you prefer a little more interactivity, add a :hover state to eachand perhaps highlight the most recent comment.\n\nol#notes blockquote:hover { \n\tbackground-color : #faf8eb; \n\tborder-top : 1px solid #fff; \n\tborder-bottom : 1px solid #333; \n}\nol#notes li:last-child blockquote { \n\tbackground-color : #f1efe2; \n}\n\n\n\nYou could also adjust the style for each comment based on the department that the person works in, for example:\n\n\n\t \n\n\t\t\nThis project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.
\n\t\n\t \nol#notes blockquote.designer { border-color : #600; }\n\nTake a look at the results of the second stage.\n\nShow and hide the notes using CSS positioning\n\nWith your notes now dressed in their finest, it is time to tuck them away above the top of your working XHTML/CSS prototype so that you can reveal them when you need them, no JavaScript required. Start by moving the ordered list of notes off the top of the viewport leaving only a few pixels in view. It is also a good idea to make them semi-transparent by using the opacity property for browsers that have implemented it.\n\nol#notes { \n\tposition : absolute; \n\topacity : .25;\n\tz-index : 2000; \n\ttop : -305px; \n\tleft : 20px; \n}\n\nYour last step is to add :hover and :focus dynamic pseudo-classes to reposition the list at the top of the viewport and restore full opacity to display them in their full glory when needed.\n\nol#notes:hover, ol#notes:focus {\n\ttop : 0; \n\topacity : 1; \n}\n\n\n\nNow it\u2019s time to sit back, pour yourself a long drink and bask in the glory of the final result. Your notes are all stored in one handy place at the bottom of your document rather than being spread around your code. When your templates are complete, simply dive straight to the bottom and pull out the notes.\n\nA Message To You, Rudy\n\nThank-you to everybody for making this a really great year for web standards. Have a wonderful holiday season.\n\nBuy Andy Clarke\u2019s book Transcending CSS from Amazon.com", "year": "2006", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2006-12-15T00:00:00+00:00", "url": "https://24ways.org/2006/css-production-notes/", "topic": "process"} {"rowid": 149, "title": "Underpants Over My Trousers", "contents": "With Christmas approaching faster than a speeding bullet, this is the perfect time for you to think about that last minute present to buy for the web geek in your life. If you\u2019re stuck for ideas for that special someone, forget about that svelte iPhone case carved from solid mahogany and head instead to your nearest comic-book shop and pick up a selection of comics or graphic novels. (I\u2019ll be using some of my personal favourite comic books as examples throughout). \n\nTrust me, whether your nearest and dearest has been reading comics for a while or has never peered inside this four-colour world, they\u2019ll thank-you for it.\n\nAside from indulging their superhero fantasies, comic books can provide web designers with a rich vein of inspiring ideas and material to help them create shirt button popping, trouser bursting work for the web. I know from my own personal experience, that looking at aspects of comic book design, layout and conventions and thinking about the ways that they can inform web design has taken my design work in often-unexpected directions. \n\nThere are far too many fascinating facets of comic book design that provide web designers with inspiration to cover in the time that it takes to pull your underpants over your trousers. So I\u2019m going to concentrate on one muscle bound aspect of comic design, one that will make you think differently about how you lay out the content of your pages in panels. \n\nA suitcase full of Kryptonite\n\nNow, to the uninitiated onlooker, the panels of a comic book may appear to perform a similar function to still frames from a movie. But inside the pages of a comic, panels must work harder to help the reader understand the timing of a story. It is this method for conveying narrative timing to a reader that I believe can be highly useful to designers who work on the web as timing, drama and suspense are as important in the web world as they are in worlds occupied by costumed crime fighters and superheroes.\n\nI\u2019d like you to start by closing your eyes and thinking about your own process for laying out panels of content on a page. OK, you\u2019ll actually be better off with your eyes open if you\u2019re going to carry on reading.\n\nI\u2019ll bet you a suitcase full of Kryptonite that you often, if not always, structure your page layouts, and decide on the dimensions of those panels according to either:\n\n\n\tThe base grid that you are working to\n\tThe Golden Ratio or another mathematical schema\n\n\nMore likely, I bet that you decide on the size and the number of your panels based on the amount of content that will be going into them. From today, I\u2019d like you to think about taking a different approach. This approach not only addresses horizontal and vertical space, but also adds the dimension of time to your designs.\n\nSlowing down the action\n\nA comic book panel not only acts as a container for its content but also indicates to a reader how much time passes within the panel and as a result, how much time the reader should focus their attention on that one panel. \n\nSmaller panels create swift eye movement and shorter bursts of attention. Larger panels give the perception of more time elapsing in the story and subconsciously demands that a reader devotes more time to focus on it. \n\nConcrete by Paul Chadwick (Dark Horse Comics)\n\nThis use of panel dimensions to control timing can also be useful for web designers in designing the reading/user experience. Imagine a page full of information about a product or service. You\u2019ll naturally want the reader to focus for longer on the key benefits of your offering rather than perhaps its technical specifications.\n\nNow take a look at this spread of pages from Watchmen by Alan Moore and Dave Gibbons.\n\nWatchmen by Alan Moore and Dave Gibbons (Diamond Comic Distributors 2004)\n\nThroughout this series of (originally) twelve editions, artist Dave Gibbons stuck rigidly to his 3\u00d73 panels per page design and deviated from it only for dramatic moments within the narrative. \n\nIn particular during the last few pages of chapter eleven, Gibbons adds weight to the impending doom by slowing down the action by using larger panels and forces the reader to think longer about what was coming next. The action then speeds up through twelve smaller panels until the final panel: nothing more than white space and yet one of the most iconic and thought provoking in the entire twelve book series.\n\nWatchmen by Alan Moore and Dave Gibbons (Diamond Comic Distributors 2004)\n\nOn the web it is common for clients to ask designers to fill every pixel of screen space with content, perhaps not understanding the drama that can be added by nothing more than white space.\n\nIn the final chapter, Gibbons emphasises the carnage that has taken place (unseen between chapters eleven and twelve) by presenting the reader with six full pages containing only single, large panels. \n\nWatchmen by Alan Moore and Dave Gibbons (Diamond Comic Distributors 2004)\n\nThis drama, created by the artist\u2019s use of panel dimensions to control timing, is a technique that web designers can also usefully employ when emphasising important areas of content.\n\nThink back for a moment to the home page of Apple Inc., during the launch of their iconic iPhone, where the page contained nothing more than a large image and the phrase \u201cSay hello to iPhone\u201d. Rather than fill the page with sales messages, Apple\u2019s designers allowed the space itself to tell the story and created a real sense of suspense and expectation among their readers.\n\nBorders\n\nWhereas on the web, panel borders are commonly used to add emphasis to particular areas of content, in comic books they take on a different and sometimes opposite role. \n\nIn the examples so far, borders have contained all of the action. Removing a border can have the opposite effect to what you might at first think. Rather than taking emphasis away from their content, in comics, borderless panels allow the reader\u2019s eyes to linger for longer on the content adding even stronger emphasis.\n\nConcrete by Paul Chadwick (Dark Horse Comics)\n\nThis effect is amplified when the borderless content is allowed to bleed to the edges of a page. Because the content is no longer confined, except by the edges of the page (both comic and web) the reader\u2019s eye is left to wander out into open space. \n\nConcrete by Paul Chadwick (Dark Horse Comics)\n\nThis type of open, borderless content panel can be highly useful in placing emphasis on the most important content on a page in exactly the very opposite way that we commonly employ on the web today. \n\nSo why is time an important dimension to think about when designing your web pages? On one level, we are often already concerned with the short attention spans of visitors to our pages and should work hard to allow them to quickly and easily find and read the content that both they and we think is important. Learning lessons from comic book timing can only help us improve that experience.\n\nOn another: timing, suspense and drama are already everyday parts of the web browsing experience. Will a reader see what they expect when they click from one page to the next? Or are they in for a surprise? \n\nMost importantly, I believe that the web, like comics, is about story telling: often the story of the experiences that a customer will have when they use our product or service or interact with our organisation. It is this element of story telling than can be greatly improved by learning from comics.\n\nIt is exactly this kind of learning and adapting from older, more established and at first glance unrelated media that you will find can make a real distinctive difference to the design work that you create.\n\nFill your stockings\n\nIf you\u2019re a visual designer or developer and are not a regular reader of comics, from the moment that you pick up your first title, I know that you will find them inspiring. \n\nI will be writing more, and speaking about comic design applied to the web at several (to be announced) events this coming year. I hope you\u2019ll be slipping your underpants over your trousers and joining me then. In the meantime, here is some further reading to pick up on your next visit to a comic book or regular bookshop and slip into your stockings:\n\n\n\tComics and Sequential Art by Will Eisner (Northern Light Books 2001)\n\tUnderstanding Comics: The Invisible Art by Scott McCloud (Harper Collins 1994)\n\n\nHave a happy superhero season.\n\n(I would like to thank all of the talented artists, writers and publishers whose work I have used as examples in this article and the hundreds more who inspire me every day with their tall tales and talent.)", "year": "2007", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2007-12-14T00:00:00+00:00", "url": "https://24ways.org/2007/underpants-over-my-trousers/", "topic": "design"} {"rowid": 189, "title": "Ignorance Is Bliss", "contents": "This is a true story.\n\nMeet Mike \n\nMike\u2019s a smart guy. He knows a great browser when he sees one. He uses Firefox on his Windows PC at work and Safari on his Mac at home. Mike asked us to design a Web site for his business. So we did.\n\nWe wanted to make the best Web site for Mike that we could, so we used all of the CSS tools that are available today. That meant using RGBa colour to layer elements, border-radius to add subtle rounded corners and (possibly most experimental of all new CSS), generated gradients.\n\n The home page Mike sees in Safari on his Mac\n\nMike loves what he sees.\n\nMeet Sam\n\nSam works with Mike. She uses Internet Explorer 7 because it came on the Windows laptop that the company bought her when she joined. \n\n The home page Sam sees in Internet Explorer 7 on her PC\n\nSam loves the new Web site too.\n\nHow could both of them be happy when they experienced the Web site differently?\n\nThe new WYSIWYG\n\nWhen I first presented my designs to Mike and Sam, I showed them a Web page made with HTML and CSS in their respective browsers and not a picture of a Web page. By showing neither a static image of my design, I set none of the false expectations that, by definition, a static Photoshop or Fireworks visual would have established.\n\nMike saw rounded corners and subtle shadows in Firefox and Safari. Sam saw something equally as nice, just a little different, in Internet Explorer. Both were very happy because they saw something that they liked.\n\nNeither knew, or needed to know, about the subtle differences between browsers. Their users don\u2019t need to know either.\n\nThat\u2019s because in the real world, people using the Web don\u2019t find a Web site that they like, then open up another browser to check that it looks they same. They simply buy what they came to buy, read what what they came to read, do what they came to do, then get on with their lives in blissful ignorance of what they might be seeing in another browser.\n\nOften when I talk or write about using progressive CSS, people ask me, \u201cHow do you convince clients to let you work that way? What\u2019s your secret?\u201d Secret? I tell them what they need to know, on a need-to-know basis.\n\nEpilogue\n\nSam has a new iPhone that Mike bought for her as a reward for achieving her sales targets. She loves her iPhone and was surprised at just how fast and good-looking the company Web site appears on that. So she asked,\n\n\n\t\u201cAndy, I didn\u2019t know you optimised our site for mobile. I don\u2019t remember seeing an invoice for that.\u201d\n\n\nI smiled.\n\n\n\t\u201cThat one was on the house.\u201d", "year": "2009", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2009-12-23T00:00:00+00:00", "url": "https://24ways.org/2009/ignorance-is-bliss/", "topic": "business"} {"rowid": 206, "title": "Getting Hardboiled with CSS Custom Properties", "contents": "Custom Properties are a fabulous new feature of CSS and have widespread support in contemporary browsers. But how do we handle browsers without support for CSS Custom Properties? Do we wait until those browsers are lying dead in a ditch before we use them? Do we tool up and prop up our CSS using a post-processor? Or do we get tough? Do we get hardboiled?\nPreviously only pre-processing tools like LESS and Sass enabled developers to use variables in their stylesheets, but now Custom Properties have brought variables natively to CSS.\nHow do you write a custom property? It\u2019s hardly a mystery. Simply add two dashes to the start of a style rule. Like this:\n--color-text-default : black;\nIf you\u2019re more the underscore type, try this:\n--color_text_default : black;\nHyphens or underscores are allowed in property names, but don\u2019t be a chump and try to use spaces. \nCustom property names are also case-sensitive, so --color-text-default and --Color_Text_Default are two distinct properties.\nTo use a custom property in your style rules, var() tells a browser to retrieve the value of a property. In the next example, the browser retrieves the black colour from the color-text-default variable and applies it to the body element:\nbody {\n color : var(--color-text-default); \n}\nLike variables in LESS or Sass, CSS Custom Properties mean you don\u2019t have to be a dumb mug and repeat colour, font, or size values multiple times in your stylesheets. Unlike a preprocessor variable though, CSS Custom Properties use the cascade, can be modified by media queries and other state changes, and can also be manipulated by Javascript.\n(Serg Hospodarets wrote a fabulous primer on CSS Custom Properties where he dives deeper into the code and possible applications.)\nBrowser support\nNow it\u2019s about this time that people normally mention browser support. So what about support for CSS Custom Properties? Current versions of Chrome, Edge, Firefox, Opera, and Safari are all good. Internet Explorer 11 and before? Opera Mini? Nasty.\nSound familiar?\n\n Can I Use css-variables? Data on support for the css-variables feature across the major browsers from caniuse.com.\n\nNot to worry, we can manually check for Custom Property support in a browser by using an @support directive, like this:\n--color-text-default : black;\n\nbody {\n color : black; \n}\n\n@supports ((--foo : bar)) {\n body {\n color : var(--color-text-default); \n }\n}\nIn that example we first set body element text to black and then override that colour with a Custom Property value when the browser supports our fictitious foo bar variable.\nSubstitutions\nIf we reference a variable that hasn\u2019t been defined, that won\u2019t be a problem as browsers are smart enough to ignore the value altogether. If we need a cast iron alibi, use substitutions to specify a fall-back value.\nbody {\n color : var(--color-text-default, black); \n}\nSubstitutions are similar to font stacks in that they contain a comma separated list of values. If there\u2019s no value associated with a property, a browser will ignore it and move onto the next value in the list.\nPost-processing\nOf course we could use a post-processor plugin to turn Custom Properties into plain CSS, but hang on one goddam minute kiddo.\nHaven\u2019t we been down this road before? Didn\u2019t we engineer elaborate workarounds to enable us to use \u2018advanced\u2019 CSS3 properties like border-radius, CSS columns, and Flexbox in the past? We did what we had to do to get the job done, but came away feeling dirty.\nI think there\u2019s a better way, one that allows us to enjoy the benefits of CSS Custom Properties in browsers that support them, while providing an appropriate, but not identical experience, for people who use less capable browsers. Guess what, I\u2019ve been down this road before too. \n2Tone Stuff & Nonsense\nWhen Internet Explorer 6 was the big dumb browser everyone hated, I served two different designs on my website. \nFor the modern browsers of the time, mod arrows and targets were everywhere in glorious red, white, and blue, and I implemented all of them using CSS attribute selectors which were considered advanced at the time:\n[class=\"banner\"] {\n background-colour : red; \n}\nInternet Explorer 6 ignored any selectors it didn\u2019t understand, so people using that browser saw a simpler black and white, 2Tone-based design that I\u2019d implemented for them using class selectors:\n.banner {\n background-colour : black; \n}\n\n[class=\"banner\"] {\n background-colour : red; \n}\n\nYou don\u2019t have to be a detective to find out that most people thought I\u2019d lost my wits, but Microsoft even used my website as a reference when they tested attribute selectors in Internet Explorer 7. They did, as I suggested, \u201cStomp to da betta browser.\u201d\nDumb browsers look the other way\nSo how does this approach relate to tackling any lack of support for CSS Custom Properties? How can we take advantage of them without worrying about browsers with no support and having to implement complex workarounds, or spending hours specifying fallbacks that perfectly match our designs?\nTurns out, the answer is built into CSS, and always has been, because when browsers don\u2019t know what they\u2019re looking at, they look away. \nAll we have to do is first specify values for a simpler design first, and then follow that up with the values in our CSS Custom Properties:\nbody {\n color : black;\n color : var(--color-text-default, black); \n}\nAll browsers understand the first value (black,) and if they\u2018re smart enough to understand the second (var(--color-text-default)), they\u2019ll use it and override the first. If they\u2019re too damn stupid to understand the custom property value, they\u2019ll ignore it. Nobody dies.\nRepeat this for every style that contains a variable, baking an alternative, perhaps simpler design into your stylesheets for people who use less capable browsers, just like I did with Stuff & Nonsense.\nConclusion\nI doubt that anyone agrees with presenting a design that looks broken or unloved\u2014and I\u2019m not advocating for that\u2014but websites need not look the same in every browser. We can use substitutions to present a simpler design to people using less capable browsers.\nThe decision when to start using new CSS properties isn\u2018t always a technical one. Sometimes a change in attitude about browser support is all that\u2019s required. So get tough with dumb browsers and benefit from all the advantages that CSS Custom Properties offer. Get hardboiled.\nResources:\n\nIt\u2019s Time To Start Using CSS Custom Properties\u2014Smashing Magazine\nUsing CSS variables correctly\u2014Mike Riethmuller\nDeveloping Inspired Guides with CSS Custom Properties (variables)\u2014Andy Clarke", "year": "2017", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2017-12-13T00:00:00+00:00", "url": "https://24ways.org/2017/getting-hardboiled-with-css-custom-properties/", "topic": "code"} {"rowid": 237, "title": "Circles of Confusion", "contents": "Long before I worked on the web, I specialised in training photographers how to use large format, 5\u00d74\u2033 and 10\u00d78\u2033 view cameras \u2013 film cameras with swing and tilt movements, bellows and upside down, back to front images viewed on dim, ground glass screens. It\u2019s been fifteen years since I clicked a shutter on a view camera, but some things have stayed with me from those years.\n\nIn photography, even the best lenses don\u2019t focus light onto a point (infinitely small in size) but onto \u2018spots\u2019 or circles in the \u2018film/image plane\u2019. These circles of light have dimensions, despite being microscopically small. They\u2019re known as \u2018circles of confusion\u2019.\n\nAs circles of light become larger, the more unsharp parts of a photograph appear. On the flip side, when circles are smaller, an image looks sharper and more in focus. This is the basis for photographic depth of field and with that comes the knowledge that no photograph can be perfectly focused, never truly sharp. Instead, photographs can only be \u2018acceptably unsharp\u2019. \n\nAcceptable unsharpness is now a concept that\u2019s relevant to the work we make for the web, because often \u2013 unless we compromise \u2013 websites cannot look or be experienced exactly the same across browsers, devices or platforms. Accepting that fact, and learning to look upon these natural differences as creative opportunities instead of imperfections, can be tough. Deciding which aspects of a design must remain consistent and, therefore, possibly require more time, effort or compromises can be tougher. Circles of confusion can help us, our bosses and our customers make better, more informed decisions.\n\nAcceptable unsharpness\n\nMany clients still demand that every aspect of a design should be \u2018sharp\u2019 \u2013 that every user must see rounded boxes, gradients and shadows \u2013 without regard for the implications. I believe that this stems largely from the fact that they have previously been shown designs \u2013 and asked for sign-off \u2013 using static images.\n\nIt\u2019s also true that in the past, organisations have invested heavily in style guides which, while maybe still useful in offline media, have a strictness that often fails to allow for the flexibility that we need to create experiences that are appropriate to a user\u2019s browser or device capabilities.\n\nWe live in an era where web browsers and devices have wide-ranging capabilities, and websites can rarely look or be experienced exactly the same across them. Is a particular typeface vital to a user\u2019s experience of a brand? How important are gradients or shadows? Are rounded corners really that necessary? These decisions determine how \u2018sharp\u2019 an element should be across browsers with different capabilities and, therefore, how much time, effort or extra code and images we devote to achieving consistency between them. To help our clients make those decisions, we can use circles of confusion.\n\nCircles of confusion\n\nUsing circles of confusion involves plotting aspects of a visual design into a series of concentric circles, starting at the centre with elements that demand the most consistency. Then, work outwards, placing elements in order of their priority so that they become progressively \u2018softer\u2019, more defocused as they\u2019re plotted into outer rings.\n\nIf layout and typography must remain consistent, place them in the centre circle as they\u2019re aspects of a design that must remain \u2018sharp\u2019.\n\nWhen gradients are important \u2013 but not vital \u2013 to a user\u2019s experience of a brand, plot them close to, but not in the centre. This makes everyone aware that to achieve consistency, you\u2019ll need to carve out extra images for browsers that don\u2019t support CSS gradients.\n\nIf achieving rounded corners or shadows in all browsers isn\u2019t important, place them into outer circles, allowing you to save time by not creating images or employing JavaScript workarounds.\n\nI\u2019ve found plotting aspects of a visual design into circles of confusion is a useful technique when explaining the natural differences between browsers to clients. It sets more realistic expectations and creates an environment for more meaningful discussions about progressive and emerging technologies. Best of all, it enables everyone to make better and more informed decisions about design implementation priorities.\n\nInvolving clients allows the implications of the decisions they make more transparent. For me, this has sometimes meant shifting deadlines or it has allowed me to more easily justify an increase in fees. Most important of all, circles of confusion have helped the people that I work with move beyond yesterday\u2019s one-size-fits-all thinking about visual design, towards accepting the rich diversity of today\u2019s web.", "year": "2010", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2010-12-23T00:00:00+00:00", "url": "https://24ways.org/2010/circles-of-confusion/", "topic": "process"} {"rowid": 246, "title": "Designing Your Site Like It\u2019s 1998", "contents": "It\u2019s 20 years to the day since my wife and I started Stuff & Nonsense, our little studio and my outlet for creative ideas on the web. To celebrate this anniversary\u2014and my fourteenth contribution to 24 ways\u2014 I\u2019d like to explain how I would\u2019ve developed a design for Planes, Trains and Automobiles, one of my favourite Christmas films.\nMy design for Planes, Trains and Automobiles is fixed at 800px wide.\nDeveloping a\n\t\t\nThose bits are simple and bulletproof.
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