{"rowid": 181, "title": "Working With RGBA Colour", "contents": "When Tim and I were discussing the redesign of this site last year, one of the clear goals was to have a graphical style without making the pages heavy with a lot of images. When we launched, a lot of people were surprised that the design wasn\u2019t built with PNGs. Instead we\u2019d used RGBA colour values, which is part of the CSS3 specification.\n\nWhat is RGBA Colour?\n\nWe\u2019re all familiar with specifying colours in CSS using by defining the mix of red, green and blue light required to achieve our tone. This is fine and dandy, but whatever values we specify have one thing in common \u2014 the colours are all solid, flat, and well, a bit boring.\n\n Flat RGB colours\n\nCSS3 introduces a couple of new ways to specify colours, and one of those is RGBA. The A stands for Alpha, which refers to the level of opacity of the colour, or to put it another way, the amount of transparency. This means that we can set not only the red, green and blue values, but also control how much of what\u2019s behind the colour shows through. Like with layers in Photoshop.\n\nDon\u2019t We Have Opacity Already?\n\nThe ability to set the opacity on a colour differs subtly from setting the opacity on an element using the CSS opacity property. Let\u2019s look at an example.\n\nHere we have an H1 with foreground and background colours set against a page with a patterned background.\n\n Heading with no transparency applied\n\nh1 {\n\tcolor: rgb(0, 0, 0);\n\tbackground-color: rgb(255, 255, 255);\n}\n\nBy setting the CSS opacity property, we can adjust the transparency of the entire element and its contents:\n\n Heading with 50% opacity on the element\n\nh1 {\n\tcolor: rgb(0, 0, 0);\n\tbackground-color: rgb(255, 255, 255);\n\topacity: 0.5;\n}\n\nRGBA colour gives us something different \u2013 the ability to control the opacity of the individual colours rather than the entire element. So we can set the opacity on just the background:\n\n 50% opacity on just the background colour\n\nh1 {\n\tcolor: rgb(0, 0, 0);\n\tbackground-color: rgba(255, 255, 255, 0.5);\n}\n\nOr leave the background solid and change the opacity on just the text:\n\n 50% opacity on just the foreground colour\n\nh1 {\n\tcolor: rgba(0, 0, 0, 0.5);\n\tbackground-color: rgb(255, 255, 255);\n}\n\nThe How-To\n\nYou\u2019ll notice that above I\u2019ve been using the rgb() syntax for specifying colours. This is a bit less common than the usual hex codes (like #FFF) but it makes sense when starting to use RGBA. As there\u2019s no way to specify opacity with hex codes, we use rgba() like so:\n\ncolor: rgba(255, 255, 255, 0.5);\n\nJust like rgb() the first three values are red, green and blue. You can specify these 0-255 or 0%-100%. The fourth value is the opacity level from 0 (completely transparent) to 1 (completely opaque).\n\nYou can use this anywhere you\u2019d normally set a colour in CSS \u2014 so it\u2019s good for foregrounds and background, borders, outlines and so on. All the transparency effects on this site\u2019s current design are achieved this way.\n\nSupporting All Browsers\n\nLike a lot of the features we\u2019ll be looking at in this year\u2019s 24 ways, RGBA colour is supported by a lot of the newest browsers, but not the rest. Firefox, Safari, Chrome and Opera browsers all support RGBA, but Internet Explorer does not.\n\nFortunately, due to the robust design of CSS as a language, we can specify RGBA colours for browsers that support it and an alternative for browsers that do not.\n\nFalling back to solid colour\n\nThe simplest technique is to allow the browser to fall back to using a solid colour when opacity isn\u2019t available. The CSS parsing rules specify that any unrecognised value should be ignored. We can make use of this because a browser without RGBA support will treat a colour value specified with rgba() as unrecognised and discard it.\n\nSo if we specify the colour first using rgb() for all browsers, we can then overwrite it with an rgba() colour for browsers that understand RGBA.\n\nh1 {\n\tcolor: rgb(127, 127, 127);\n\tcolor: rgba(0, 0, 0, 0.5);\n}\n\nFalling back to a PNG\n\nIn cases where you\u2019re using transparency on a background-color (although not on borders or text) it\u2019s possible to fall back to using a PNG with alpha channel to get the same effect. This is less flexible than using CSS as you\u2019ll need to create a new PNG for each level of transparency required, but it can be a useful solution.\n\nUsing the same principal as before, we can specify the background in a style that all browsers will understand, and then overwrite it in a way that browsers without RGBA support will ignore.\n\nh1 {\n\tbackground: transparent url(black50.png);\n\tbackground: rgba(0, 0, 0, 0.5) none;\n}\n\nIt\u2019s important to note that this works because we\u2019re using the background shorthand property, enabling us to set both the background colour and background image in a single declaration. It\u2019s this that enables us to rely on the browser ignoring the second declaration when it encounters the unknown rgba() value.\n\nNext Steps\n\nThe really great thing about RGBA colour is that it gives us the ability to create far more graphically rich designs without the need to use images. Not only does that make for faster and lighter pages, but sites which are easier and quicker to build and maintain. CSS values can also be changed in response to user interaction or even manipulated with JavaScript in a way that\u2019s just not so easy using images.\n\n Opacity can be changed on :hover or manipulated with JavaScript\n\ndiv {\n\tcolor: rgba(255, 255, 255, 0.8);\n\tbackground-color: rgba(142, 213, 87, 0.3);\n}\ndiv:hover {\n\tcolor: rgba(255, 255, 255, 1);\n\tbackground-color: rgba(142, 213, 87, 0.6);\n}\n\nClever use of transparency in border colours can help ease the transition between overlay items and the page behind.\n\n Borders can receive the RGBA treatment, too\n\ndiv {\n\tcolor: rgb(0, 0, 0);\n\tbackground-color: rgb(255, 255, 255);\n\tborder: 10px solid rgba(255, 255, 255, 0.3);\n}\n\nIn Conclusion\n\n\nThat\u2019s a brief insight into RGBA colour, what it\u2019s good for and how it can be used whilst providing support for older browsers. With the current lack of support in Internet Explorer, it\u2019s probably not a technique that commercial designs will want to heavily rely on right away \u2013 simply because of the overhead of needing to think about fallback all the time. \n\nIt is, however, a useful tool to have for those smaller, less critical touches that can really help to finesse a design. As browser support becomes more mainstream, you\u2019ll already be familiar and practised with RGBA and ready to go.", "year": "2009", "author": "Drew McLellan", "author_slug": "drewmclellan", "published": "2009-12-01T00:00:00+00:00", "url": "https://24ways.org/2009/working-with-rgba-colour/", "topic": "code"} {"rowid": 176, "title": "What makes a website successful? It might not be what you expect!", "contents": "What makes some sites succeed and others fail? Put another way, when you are asked to redesign an existing website, what problems are you looking out for and where do you concentrate your efforts?\n\nI would argue that as web designers we spend too much time looking at the wrong kind of problem.\n\nI recently ran a free open door consultancy clinic to celebrate the launch of my new book (yes I know, two shameless plugs in one sentence). This involved various website owners volunteering their sites for review. Both myself and the audience then provided feedback.\n\nWhat quickly became apparent is that the feedback being given by the audience was biased towards design and development.\n\nAlthough their comments were excellent it focused almost exclusively on the quality of code, site aesthetics and usability. To address these issues in isolation is similar to treating symptoms and ignoring the underlying illness.\n\nCure the illness not the symptoms\n\nPoor design, bad usability and terribly written code are symptoms of bigger problems. Often when we endeavour to address these symptoms, we meet resistance from our clients and become frustrated. This is because our clients are still struggling with fundamental concepts we take for granted.\n\nBefore we can address issues of aesthetics, usability and code, we need to tackle business objectives, calls to action and user tasks. Without dealing with these fundamental principles our clients\u2019 website will fail.\n\nLet me address each in turn:\n\nUnderstand the business objectives\n\nDo you ask your clients why they have a website? It feels like an obvious question. However, it is surprising how many clients do not have an answer.\n\nWithout having a clear idea of the site\u02bcs business objectives, the client has no way to know whether it is succeeding. This means they have no justification for further investment and that leads to quibbling over every penny.\n\nHowever most importantly, without clearly defined business aims they have no standard against which to base their decisions. Everything becomes subjective and that will inevitably lead to problems.\n\nBefore we start discussing design, usability and development, we need to focus our clients on establishing concrete business objectives. This will provide a framework for decision making during the development phase.\n\nThis will not only help the client make decisions, it will also focus them on the business and away from micro managing the design.\n\nEstablish clear calls to action\n\nOnce business objectives have been set this opens up the possibility to establish clear calls to action.\n\nI am amazed at how few website owners can name their calls to action. However, I am even more staggered at how few web designers ask about them.\n\nCalls to action are not just limited to ecommerce sites. Whether you are asking people to sign up for a newsletter or complete a contact us form, every site should have a desired objective for users.\n\nWhat is more, each page of a site should have micro calls to action that always draw users on and never leave them at a dead end.\n\nWithout clearly defined calls to action you cannot successfully design a site, structure the user experience or measure its success. They bring focus to the site and encourage the client to concentrate their efforts on helping people reach those goals.\n\nOf course in order to know if a call to action is going to work, it is necessary to do some user testing.\n\nTest against the right tasks\n\nAs web designers we all like to boast about being \u02bbuser centric\u02bc whatever that means! However, in reality I think many of us are paying lip service to the subject.\n\nSure, we ask our clients about who their users are and maybe even do some usability testing. However, usability testing is no good if we are not asking the right questions.\n\nAgain we find ourselves working on a superficial level rather than tackling the deeper issues.\n\nClients find it relatively easy to tell you who their target audience is. Admittedly the list they come back with is often overly long and contains a lot of edge cases. However, where they begin to struggle is articulating what these users will want to achieve on the website. They know who they want to reach. However, they cannot always tell you why those people would be interested in the site.\n\nThese user tasks are another fundamental building block for any successful website. Although it is important for a website owner to understand what their objectives are and what they want users to do, it is even more important that they understand the users objectives as well.\n\nAgain, this provides context for the decisions they are making about design, usability and functionality. Without it the site will become self serving, largely ignoring the needs of users.\n\nUser tasks help to focus the client\u02bcs mind on the needs of their user, rather than what they can get out of them.\n\nSo am I claiming that design, usability and code do not matter? Well the shocking truth is that to some extent I am!\n\nThe shocking truth\n\nWhether we like it or not there is significant evidence that you can create a successful website with bad design, terrible code and without ever running a usability test session.\n\nYou only need to look at the design of Craigslist or the code of Amazon to see that this is true.\n\nHowever, I do not believe it is possible to build a successful website without business objectives, calls to action and a clear idea of user tasks.\n\nDo not misunderstand me. I do believe design, usability and code matters. I just believe that they only matter if the fundamentals are already in place. These things improve a solid foundation but are no use in their own right.\n\nAs web designers it is our responsibility to ensure fundamental questions are being asked, before we start exploring other issues. If we do not, our websites will look great, be well coded and have gone through endless usability tests, however it will not be truly successful.", "year": "2009", "author": "Paul Boag", "author_slug": "paulboag", "published": "2009-12-04T00:00:00+00:00", "url": "https://24ways.org/2009/what-makes-a-website-successful/", "topic": "business"} {"rowid": 174, "title": "Type-Inspired Interfaces", "contents": "One of the things that terrifies me most about a new project is the starting point. How is the content laid out? What colors do I pick? Once things like that are decided, it becomes significantly easier to continue design, but it\u2019s the blank page where I spend the most time.\n\nTo that end, I often start by choosing type. I don\u2019t need to worry about colors or layout or anything else\u2026 just the right typefaces that support the art direction. (This article won\u2019t focus on how to choose a typeface, but there are some really great resources if you interested in that sort of thing.)\n\nAnd just like that, all your work is done. \u201cHold it just a second,\u201d you might say. \u201cAll I\u2019ve done is pick type. I still have to do the rest!\u201d\n\nTo which I would reply, \u201cSilly rabbit. You already have!\u201d You see, picking the right typeface gets you farther than you might think. Here are a few tips on taking cues from type to design interfaces and interface elements.\n\nPerfecting Web 2.0\n\nIf you\u2019re going for that beloved rounded corner look, you might class it up a bit by choosing the wonderful Omnes Pro by Joshua Darden. As the typeface already has a rounded aesthetic, making buttons that fit the style should be pretty easy.\n\nI\u2019ve found that using multiples helps to keep your interfaces looking balanced and proportional. Noticing that the top left edge of the letter \u201cP\u201d has about an 12px corner radius, let\u2019s choose a 24px radius for our button (a multiple of 2), so that we get proper rounded corners. By taking mathematical measurements from the typeface, our button looks more thought out than just \u201cplace arbitrary text on arbitrarily-sized button.\u201d Pretty easy, eh?\n\n\n\nWhat\u2019s in a name(plate)?\n\nRounded buttons are pretty popular buttons nowadays, so let\u2019s try something a bit more stylized.\n\nHave a gander at Brothers, a sturdy face from Emigre. The chiseled edges give us a perfect cue for a stylized button. Using the same slope, you can make plated-looking buttons that fit a different kind of style.\n\n\n\nHeadlining\n\nYou might even take some cues from the style of the typeface itself. Didone serifs are known for their lack of brackets\u30fcthat is, a gradual transition from the stem to the serif. Instead, they typically connect at a right angle. Another common characteristic is the high contrast in the strokes: very thick stems, very thin serifs.\n\nSo, when using a high contrast typeface, you can use it to your advantage to enhance hierarchy. Following our \u201cmultiples\u201d guideline, a 12px measurement from the stems helps us create a top rule with a height of 24px (a multiple of 2). We can take the exact 1px measurement from the serif\u2014a multiple of 1\u2014to create the bottom rule. Voil\u00e0! I use this technique a lot.\n\n\n\nSwashbucklers\n\nAnd don\u2019t forget the importance of visual \u201cspeed bumps\u201d to break up long passages of text. A beautiful face like Alejandro Paul\u2019s Ministry Script has over a thousand characters that can be manipulated or even combined to create elegant interface elements. Altering the partial differential character (\u2202) creates a delightful ornament that can help to guide the eye through content.\n\n\n\nStagger & Swagger\n\nWhat about layout? How can we use typography to inform how our content is displayed?\n\nLet\u2019s take a typeface like Assembler. We might use this for a design that needs to feel uneasy or uncomfortable. In design terms, that might translate into using irregular shapes and asymmetry. Using the proportional distances and degrees from the perpendiculars, we could easily create a multi-column layout that jives with the general tone. And for all you skeptics that don\u2019t think a layout like this is doable on the web, stranger things have happened.\n\n Background texture generously offered by Bittbox.\n\nOverall Design Direction\n\nFinally, your typography could impact the entire look of the site, from the navigation to the interaction and everything in between. Check out how the (now-defunct) Nike Free site\u2019s typography echoes the product itself, and in turn influences the navigation.\n\n\n\nFind Your Type\n\nWith thousands of fonts to choose from, the possibilities are ridiculously open. From angles to radii to color to weight, you\u2019ve got endless fodder before you. Great type designers spent countless hours slaving over these detailed letterforms; take advantage of it! Don\u2019t feel like you have to limit yourself to the same old Helvetica and wet floors\u2026 unless your design calls for it. \n\nHappy hunting!", "year": "2009", "author": "Dan Mall", "author_slug": "danmall", "published": "2009-12-07T00:00:00+00:00", "url": "https://24ways.org/2009/type-inspired-interfaces/", "topic": "design"} {"rowid": 186, "title": "The Web Is Your CMS", "contents": "It is amazing what you can do these days with the services offered on the web. Flickr stores terabytes of photos for us and converts them automatically to all kind of sizes, finds people in them and even allows us to edit them online. YouTube does almost the same complete job with videos, LinkedIn allows us to maintain our CV, Delicious our bookmarks and so on.\n\nWe don\u2019t have to do these tasks ourselves any more, as all of these systems also come with ways to use the data in the form of Application Programming Interfaces, or APIs for short. APIs give us raw data when we send requests telling the system what we want to get back.\n\nThe problem is that every API has a different idea of what is a simple way of accessing this data and in which format to give it back.\n\nMaking it easier to access APIs\n\nWhat we need is a way to abstract the pains of different data formats and authentication formats away from the developer \u2014 and this is the purpose of the Yahoo Query Language, or YQL for short. \n\nLibraries like jQuery and YUI make it easy and reliable to use JavaScript in browsers (yes, even IE6) and YQL allows us to access web services and even the data embedded in web documents in a simple fashion \u2013 SQL style.\n\nSelect * from the web and filter it the way I want\n\nYQL is a web service that takes a few inputs itself:\n\n\n\tA query that tells it what to get, update or access\n\tAn output format \u2013 XML, JSON, JSON-P or JSON-P-X\n\tA callback function (if you defined JSON-P or JSON-P-X)\n\n\nYou can try it out yourself \u2013 check out this link to get back Flickr photos for the search term \u2018santa\u2019*%20from%20flickr.photos.search%20where%20text%3D%22santa%22&format=xml in XML format. The YQL query for this is \n\nselect * from flickr.photos.search where text=\"santa\"\n\nThe easiest way to take your first steps with YQL is to look at the console. There you get sample queries, access to all the data sources available to you and you can easily put together complex queries. In this article, however, let\u2019s use PHP to put together a web page that pulls in Flickr photos, blog posts, Videos from YouTube and latest bookmarks from Delicious.\n\nCheck out the demo and get the source code on GitHub.\n\nquery->results->results;\n /* YouTube output */\n $youtube = '
please refer to the examples sent for reference\" \n\t\t\t\t} \n\t\t\t} \n\t\t} \n\t]\n}\n\nThe first four lines are just a little bit of meta data so we remember what this test was all about when we look at it again in the future, or indeed if it ever breaks. The tests are the really cool parts and firstly you\u2019ll notice that it\u2019s an array \u2013 we\u2019re only going to show one example test here but there is no reason why you can\u2019t place in as many as you want. I\u2019ll explain what each of the lines in the example test means:\n\n\n\tname \u2013 short test name, I use this in pass/fail messaging later\n\tdescription \u2013 meta data for future reference\n\tselector \u2013 the root HTML element from which your HTML will be searched\n\tmessage \u2013 what the app will alert if the initial selector isn\u2019t found\n\tcheck_for \u2013 a wrapper to hold inner tests \u2013 those run if the initial selector does match\n\t\n\t\tcontains \u2013 the type of check, we\u2019re checking that the selector contains specified elements\n\t\t\n\t\t\telements \u2013 the HTML elements we are searching for\n\t\t\tmessage \u2013 a message for when these don\u2019t match (VAR is substituted when it\u2019s appended to the page with the name of any elements that don\u2019t exist)\n\t\t\n\t\t\n\t\t\n\nIt\u2019s very important to pass the function valid JSON (JSONLint is a great tool for this) otherwise you might get a console showing no tests have even been run. \n\nThe JavaScript that makes this helpful\n\nAgain, this code should never hit a production server so I\u2019ve kept it external. This also means that the only thing that\u2019s needed to be done by the implementation team when they are ready to build is that they delete this code.\n\n\n\n\n\u201cView the full JavaScript:/examples/self-testing-pages-with-javascript/js/tests/test_suite.js\n\nThe init function appends the test console to the page and inserts the CSS file required to style it (you don\u2019t need to use pictures of me when tests pass and fail though I see no reason why you shouldn\u2019t), goes and grabs the JSON file referenced and parses it. The methods to pass (tests_pass) and fail (haz_fail) the test I hope are pretty self-explanatory as is the one which creates the test summary once everything has been run (create_summary).\n\nThe two interesting functions are init_tests and confirm_html.\n\ninit_tests\n\ninit_tests:function(i,obj) {\n\tvar $master_elm = $(obj.selector);\n\tsleuth.test_page.$logger.append(\"
\");\n\tvar $container = $('#test_' + i);\n\tif (!$master_elm.length) {\n\t\tvar err_sum = obj.message.replace(/VAR/gi, obj.selector);\n\t\tsleuth.test_page.haz_failed(err_sum, $container);\n\t\treturn;\n\t}\n\tif (obj.check_for) {\n\t\t$.each(obj.check_for,function(key, value){\n\t\t\tsleuth.test_page.assign_checks($master_elm, $container, key, value);\n\t\t});\n\t} else {\n\t\tsleuth.test_page.tests_passed($container);\n\t\treturn;\n\t}\n}\n\nThe function gets sent the number of the current iteration (used to create a unique id for its test summary) and the current object that contains the data we\u2019re testing against as parameters.\n\nWe grab a reference to the root element and this is used (pretty much in the example shown right at the start of this article) and its length is checked. If the length is positive we know we can continue to the inner tests (if they exist) but if not we fail the test and don\u2019t go any further. We append the error to the test console for everyone to see.\n\nIf we pass the initial check we send the reference to the root element, message contains and the inner object to a function that in this example sends us on to confirm_html (if we had a more complex test suite it would do a lot more). \n\nconfirm_html\n\nconfirm_html:function(target_selector, error_elm, obj) {\n\tvar missing_elms = [];\n\t$.each(obj.elements, function(i, val) {\n\t\tif (!target_selector.find(val).length) {\n\t\t\tmissing_elms.push(val);\n\t\t}\t\n\t});\n\tif (missing_elms.length) {\n\t\tvar file_list = missing_elms.join('\n\t\t | \n\t |
\n\t\t\tYour email code goes here.\n\t\t | \n\t