s sideways (with a little assist from our new friend, the viewport-width unit, not that he was strictly necessary). All we need to know is how many pages we have. (And, boy, wouldn\u2019t it be nice to be able to know that without having to predetermine it or use JavaScript?)\n\n.window {\noverflow: hidden;\n width: 100%;\n}\n.pages {\n width: 200vw;\n}\n.page {\n float: left;\n overflow: hidden;\n width: 100vw;\n}\n\nIf you look carefully, you\u2019ll see that the conceit we\u2019ll use in the rest of the demos is in place. Despite the document containing multiple pages, only one is visible at any given time. This allows us to keep the user focused on the task (or content) at hand.\n\nBy the way, you\u2019ll need to use a modern, WebKit-based browser for these demos. I recommend downloading the WebKit nightly builds, Chrome Canary, or being comfortable with setting flags in Chrome.\n\nA horizontally paginated site, with transitions\n\nAh, here\u2019s the rub. We have functional navigation, but precious few cues for the user. It\u2019s not much good shoving the visitor around various parts of the document if they don\u2019t get the pleasant whooshing experience of the journey. You might be thinking, what about that new CSS selector, target-something\u2026? Well, my friend, you\u2019re on the right track. Let\u2019s test it. We\u2019re going to need to use a bit of sleight of hand. While we\u2019d like to simply offset the containing element by the number of pages we\u2019re moving (like we did on Massive), CSS alone can\u2019t give us that information, and that means we\u2019re going to need to fake it by expanding and collapsing pages as you navigate. Here are the bits we\u2019re going to need:\n\n.page {\n -webkit-transition: width 1s; // Naturally you're going to want to include all the relevant prefixes here\n float: left;\n left: 0;\n overflow: hidden;\n position: relative;\n width: 100vw;\n}\n.page:not(:target) {\n width: 0;\n}\n\nAh, but we\u2019re not fooling anyone with that trick. As soon as you move beyond a single page, the visitor\u2019s disbelief comes tumbling down when the linear page transitions are unaffected by the distance the pages are allegedly traveling. And you may have already noticed an even more fatal flaw: I secretly linked you to the first page rather than the unadorned URL. If you visit the same page with no URL fragment, you get a blank screen. Sure, we could force a redirect with some server-side trickery, but that feels like cheating. Perhaps if we had the CSS4 subject selector we could apply styles to the parent based on the child being targeted by the URL. We might also need a few more abilities, like determining the total number of pages and having relative sibling selectors (e.g. nth-sibling), but we\u2019d sure be a lot closer.\n\nA horizontally paginated site, with transitions \u2013 no cheating\n\nWell, what other cards can we play? How about the checkbox hack? Sure, it\u2019s a garish trick, but it might be the best we can do today. Check it out. \n\nlabel {\n cursor: pointer;\n}\ninput {\n display: none;\n}\ninput:not(:checked) + .page {\n max-height: 100vh;\n width: 0;\n}\n\nFinally, we can see the first page thanks to the state we are able to set on the appropriate radio button. Of course, now we don\u2019t have URLs, so maybe this isn\u2019t a winning plan after all. While our HTML and CSS toolkit may feel primitive at the moment, we certainly don\u2019t want to sacrifice the addressability of the web. If there\u2019s one bedrock principle, that\u2019s it.\n\nA horizontally paginated site, with transitions \u2013 no cheating and a gorgeous homepage\n\nGorgeous may not be the right word, but our little magazine is finally shaping up. Thanks to the CSS regions spec, we\u2019ve got an exciting new power, the ability to begin an article in one place and bend it to our will. (Remember, your everyday browser isn\u2019t going to work for these demos. Try the WebKit nightly build to see what we\u2019re talking about.) As with the rest of the examples, we\u2019re clearly abusing these features. Off-canvas layouts (you can thank Luke Wroblewski for the name) are simply not considered to be normal patterns\u2026 yet.\n\nHere\u2019s a quick look at what\u2019s going on:\n\n.excerpt-container {\n float: left;\n padding: 2em;\n position: relative;\n width: 100%;\n}\n.excerpt {\n height: 16em;\n}\n.excerpt_name_article-1,\n.page-1 .article-flow-region {\n -webkit-flow-from: article-1;\n}\n.article-content_for_article-1 {\n -webkit-flow-into: article-1;\n}\n\nThe regions pattern is comprised of at least three components: a beginning; an ending; and a source. Using CSS, we\u2019re able to define specific elements that should be available for the content to flow through. If magazine-style layouts are something you\u2019re interested in learning more about (and you should be), be sure to check out the great work Adobe has been doing.\n\nLooking forward, and backward\n\nAs designers, builders, and consumers of the web, we share a desire to see the usability and enjoyability of websites continue to rise. We are incredibly lucky to be working in a time when a three-month-old website can be laughably outdated. Our goal ought to be to improve upon both the weaknesses and the strengths of the web platform. We seek not only smoother transitions and larger canvases, but fine-grained addressability. Our URLs should point directly and unambiguously to specific content elements, be they pages, sections, paragraphs or words. Moreover, off-screen design patterns are essential to accommodating and empowering the multitude of devices we use to access the web. We should express the desire that interpage links take advantage of the CSS transitions which have been put to such good effect in every other aspect of our designs. Transitions aren\u2019t just nice to have, they\u2019re table stakes in the highly competitive world of native applications. \n\nThe tools and technologies we have right now allow us to create smart, beautiful, useful webpages. With a little help, we can begin removing the seams and sutures that bind the web to an earlier, less sophisticated generation.", "year": "2012", "author": "Nathan Peretic", "author_slug": "nathanperetic", "published": "2012-12-21T00:00:00+00:00", "url": "https://24ways.org/2012/infinite-canvas-moving-beyond-the-page/", "topic": "code"}
{"rowid": 73, "title": "How to Make Your Site Look Half-Decent in Half an Hour", "contents": "Programmers like me are often intimidated by design \u2013 but a little effort can give a huge return on investment. Here are one coder\u2019s tips for making any site quickly look more professional. \n\nI am a programmer. I am not a designer. I have a degree in computer science, and I don\u2019t mind Comic Sans. (It looks cheerful. Move on.)\n\nBut although I am a programmer, I want to make my sites look attractive. This is partly out of vanity, and partly realism. Vanity because I want people to think my work is good, and realism because the research shows that people won\u2019t think a site is credible unless it also looks attractive.\n\nFor a very long time after I became a programmer, I was scared of design. Design seemed to consist of complicated rules that weren\u2019t written down anywhere, plus an unlearnable sense of taste, possessed only by a black-clad elite. \n\nBut a little while ago, I decided to do my best to hack what it took to make my own projects look vaguely attractive. And although this doesn\u2019t come close to the effect a professional designer could achieve, gathering these resources for improving a site\u2019s look and feel has been really helpful. \n\nIf I hadn\u2019t figured out some basic design shortcuts, it\u2019s unlikely that a weekend hack of mine would have ended up on page three of the Daily Mail. And too often now, I see excellent programming projects that don\u2019t reach the audience they deserve, simply because their design doesn\u2019t match their execution. \n\nSo, if you are a developer, my Christmas present to you is this: my own collection of hacks that, used rightly, can make your personal programming projects look professional, quickly. None are hard to learn, most are free, and they let you focus on writing code.\n\nOne thing to note about these tips, though. They are a personal, pragmatic compilation. They are suggestions, not a definitive guide. You will definitely get better results by working with a professional designer, and by studying design more deeply. \n\nIf you are a designer, I would love to hear your suggestions for the best tools that I\u2019ve missed, and I\u2019d love to know how we programmers can do things better.\n\nWith that, on to the tools\u2026\n\n1. Use Bootstrap\n\nIf you\u2019re not already using Bootstrap, start now. I really think that Bootstrap is one of the most significant technical achievements of the last few years: it democratizes the whole process of web design. \n\nEssentially, Bootstrap is a a grid system, with a bunch of common elements. So you can lay your site out how you want, drop in simple elements like forms and tables, and get a good-looking, consistent result, without spending hours fiddling with CSS. You just need HTML. \n\nAnother massive upside is that it makes it easy to make any site responsive, so you don\u2019t have to worry about writing media queries. Go, get Bootstrap and check out the examples. To keep your site lightweight, you can customize your download to include only the elements you want. \n\nIf you have more time, then Mark Otto\u2019s article on why and how Bootstrap was created at Twitter is well worth a read. \n\n2. Pimp Bootstrap\n\nUsing Bootstrap is already a significant advance on not using Bootstrap, and massively reduces the tedium of front-end development. But you also run the risk of creating Yet Another Bootstrap Site, or Hack Day Design, as it\u2019s known. \n\nIf you\u2019re really pressed for time, you could buy a theme from Wrap Bootstrap. These are usually created by professional designers, and will give a polish that we can\u2019t achieve ourselves. Your site won\u2019t be unique, but it will look good quickly. \n\nLuckily, it\u2019s pretty easy to make Bootstrap not look too much like Bootstrap \u2013 using fonts, CSS effects, background images, colour schemes and so on. Most of the rest of this article covers different ways to achieve this. \n\nWe are going to customize this Bootstrap example page.\n\nThis already has some custom CSS in the . We\u2019ll pull it all out, and create a new CSS file, custom.css. Then we add a reference to it in the header. Now we\u2019re ready to start customizing things.\n\n\n\n3. Fonts\n\nWeb fonts are one of the quickest ways to make your site look distinctive, modern, and less Bootstrappy, so we\u2019ll start there. \n\nFirst, we can add some sweet fonts, from Google Web Fonts. The intimidating bit is choosing fonts that look nice together. Luckily, there are plenty of suggestions around the web: we\u2019re going to use one of DesignShack\u2019s suggested free Google Fonts pairings. Our fonts are Corben (for headings) and Nobile (for body copy). \n\nThen we add these files to our . \n\n
\n
\n\n\u2026and this to custom.css: \n\nh1, h2, h3, h4, h5, h6 {\n font-family: 'Corben', Georgia, Times, serif;\n}\np, div {\n font-family: 'Nobile', Helvetica, Arial, sans-serif;\n}\n\nNow our example looks like this. It\u2019s not going to win any design awards, but it\u2019s immediately better:\n\n\n\nI also recommend the web font services Fontdeck, or Typekit \u2013 these have a wider selection of fonts, and are worth the investment if you regularly need to make sites look good. For more font combinations, Just My Type suggests appealing pairings from Typekit. Finally, you can experiment with type pairing ideas at Type Connection. For the design background on pairing fonts, Typekit\u2019s post is worth a read. \n\n4. Textures\n\nAn instant way to make a site look classy is to use textures. You know the grey, stripy, indefinably elegant background on 24ways.org? That.\n\nIf only there was a superb resource listing attractive, free, ready-to-use textures\u2026 Oh wait, there\u2019s Atle Mo\u2019s Subtle Patterns. \n\nWe\u2019re going to use Cream Dust, for an effect that can only be described as subtle. We download the file to a new /img/ directory, then add this to the CSS file:\n\nbody { \n background: url(/img/cream_dust.png) repeat 0 0;\n}\n\nBang:\n\n\n\nFor some design background on patterns, I recommend reading through Smashing Magazine\u2019s guidelines on textures. (TL;DR version: use textures to enhance beauty, and clarify the information architecture of your site; but don\u2019t overdo it, or inadvertently obscure your text.)\n\nStill more to do, though. Onwards. \n\n5. Icons\n\nLast year\u2019s 24 ways taught us to use icon fonts for our site icons. \n\nThis is great for the time-pressed coder, because icon fonts don\u2019t just cut down on HTTP requests \u2013 they\u2019re a lot quicker to set up than image-based icons, too. \n\nBootstrap ships with an extensive, free for commercial use icon set in the shape of Font Awesome. Its icons are safe for screen readers, and can even be made to work in IE7 if needed (we\u2019re not going to bother here). \n\nTo start using these icons, just download Font Awesome, and add the /fonts/ directory to your site and the font-awesome.css file into your /css/ directory. Then add a reference to the CSS file in your header:\n\n
\n\nFinally, we\u2019ll add a truck icon to the main action button, as follows. Why a truck? Why not?\n\n
\n\nWe\u2019ll also tweak our CSS file to stop the icon nudging up against the button text:\n\n.jumbotron .btn i { \n margin-right: 8px; \n}\n\nAnd this is how it looks:\n\n\n\nNot the most exciting change ever, but it livens up the page a bit. The licence is CC-BY-3.0, so we also include a mention of Font Awesome and its URL in the source code. \n\nIf you\u2019d like something a little more distinctive, Shifticons lets you pay a few cents for individual icons, with the bonus that you only have to serve the icons you actually use, which is more efficient. Its icons are also friendly to screen readers, but won\u2019t work in IE7. \n\n6. CSS3\n\nThe next thing you could do is add some CSS3 goodness. It can really help the key elements of the site stand out. \n\nIf you are pressed for time, just adding box-shadow and text-shadow to emphasize headings and standouts can be useful: \n\nh1 { \n text-shadow: 1px 1px 1px #ccc;\n}\n.div-that-you want-to-stand-out { \n box-shadow: 0 0 1em 1em #ccc;\n}\n\nWe have a little more time though, so we\u2019re going to do something more subtle. We\u2019ll add a radial gradient behind the main heading, using an online gradient editor. \n\nThe output is hefty, but you can see it in the CSS. Note that we also need to add the following to our HTML, for IE9 support: \n\n\n\nAnd the effect \u2013 I don\u2019t know what a designer would think, but I like the way it makes the heading pop.\n\n\n\nFor a crash course in useful modern CSS effects, I highly recommend CodeSchool\u2019s online course in Functional HTM5 and CSS3. It costs money ($25 a month to subscribe), but it\u2019s worth it for the time you\u2019ll save. As a bonus, you also get access to some excellent JavaScript, Ruby and GitHub courses. \n\n(Incidentally, if you find yourself fighting with basic float and display attributes in CSS \u2013 and there\u2019s no shame in it, CSS layout is not intuitive \u2013 I recommend the CSS Cross-Country course at CodeSchool.)\n\n7. Add a twist\n\nWe could leave it there, but we\u2019re going to add a background image, and give the site some personality. \n\nThis is the area of design that I think many programmers find most intimidating. How do we create the graphics and photographs that a designer would use? The answer is iStockPhoto and its competitors \u2013 online image libraries where you can find and pay for images. They won\u2019t be unique, but for our purposes, that\u2019s fine. \n\nWe\u2019re going to use a Christmassy image. For a twist, we\u2019re going to use Backstretch to make it responsive. \n\nWe must pay for the image, then download it to our /img/ directory. Then, we set it as our \u2019s background-image, by including a JavaScript file with just the following line: \n\n$.backstretch(\"/img/winter.jpg\");\n\nWe also reset the subtle pattern to become the background for our container image. It would look much better transparent, so we can use this technique in GIMP to make it see-through:\n\n.container-narrow {\n background: url(/img/cream_dust_transparent.png) repeat 0 0;\n}\n\nWe also fiddle with the padding on body and .container-narrow a bit, and this is the result: \n\n\n\n(Aside: If this were a real site, I\u2019d want to buy images in multiple sizes and ensure that Backstretch chose the most appropriately sized image for our screen, perhaps using responsive images.)\n\nHow to find the effects that make a site interesting? I keep a set of bookmarks for interesting JavaScript and CSS effects I might want to use someday, from realistic shadows to animating grids. The JavaScript Weekly newsletter is a great source of ideas. \n\n8. Colour schemes\n\nWe\u2019re just about getting there \u2013 though we\u2019re probably past half an hour now \u2013 but that button and that menu still both look awfully Bootstrappy. \n\nReal sites, with real designers, have a colour palette, carefully chosen to harmonize and match the brand profile. For our purposes, we\u2019re just going to borrow some colours from the image. We use Gimp\u2019s colour picker tool to identify the hex values of the blue of the snow. Then we can use Color Scheme Designer to find contrasting, but complementary, colours. \n\nFinally, we use those colours for our central button. There are lots of tools to help us do this, such as Bootstrap Buttons. The new HTML is quite long, so I won\u2019t paste it all here, but you can find it in the CSS file. \n\nWe also reset the colour of the pills in the navigation menu, which is a bit easier: \n\n.nav-pills > .active > a, .nav-pills > .active > a:hover {\n background-color: #FF9473;\n}\n\nI\u2019m not sure if the result is great to be honest, but at least we\u2019ve lost those Bootstrap-blue buttons:\n\n\n\nAnother way to do it, if you didn\u2019t have an image to match, would be to borrow an attractive colour scheme. Colourlovers is a community where people create and share ready-made colour palettes. \n\nThe key thing is to find a palette with an open licence, so you can legitimately use it. Unfortunately, you can\u2019t search for palettes by licence type, but many do have open licences. Here\u2019s a popular palette with a CC-BY-SA licence that allows reuse with attribution. \n\nAs above, you can use the hex values from the palette in your custom CSS, and bask in the newly colourful results.\n\n9. Read on\n\nWith the above techniques, you can make a site that is starting to look slightly more professional, pretty quickly. \n\nIf you have the time to invest, it\u2019s well worth learning some design principles, if only so that design seems less intimidating and more like fun. As part of my design learning, I read a few introductory design books aimed at coders. The best I found was David Kadavy\u2019s Design for Hackers: Reverse-Engineering Beauty, which explains the basic principles behind choosing colours, fonts, typefaces and layout.\n\nIn the introduction to his book, David writes: \n\n\n\tNo group stands to gain more from design literacy than hackers do\u2026 The one subject that is exceedingly frustrating for hackers to try to learn is design. Hackers know that in order to compete against corporate behemoths with just a few lines of code, they need to have good, clear design, but the resources with which to learn design are simply hard to find.\n\n\nWell said. If you have half a day to invest, rather than half an hour, I recommend getting hold of David\u2019s book.\n\nAnd the journey is over. Perhaps that took slightly more than half an hour, but with practice, using the above techniques can become second nature. What useful tools have I missed? Designers, how would you improve on the above? I would love to know, so please give me your views in the comments.", "year": "2012", "author": "Anna Powell-Smith", "author_slug": "annapowellsmith", "published": "2012-12-16T00:00:00+00:00", "url": "https://24ways.org/2012/how-to-make-your-site-look-half-decent/", "topic": "design"}
{"rowid": 84, "title": "Responsive Responsive Design", "contents": "Now more than ever, we\u2019re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to \u201cdesign for the ebb and flow of things.\u201d\n\n\nWith those two sentences, Ethan closed the article that introduced the web to responsive design. Since then, responsive design has taken the web by storm. Seemingly every day, some company is touting their new responsive redesign. Large brands such as Microsoft, Time and Disney are getting in on the action, blowing away the once common criticism that responsive design was a technique only fit for small blogs.\n\nCertainly, this is a good thing. As Ethan and John Allsopp before him, were right to point out, the inherent flexibility of the web is a feature, not a bug. The web\u2019s unique ability to be consumed and interacted with on any number of devices, with any number of input methods is something to be embraced.\n\nBut there\u2019s one part of the web\u2019s inherent flexibility that seems to be increasingly overlooked: the ability for the web to be interacted with on any number of networks, with a gradient of bandwidth constraints and latency costs, on devices with varying degrees of hardware power.\n\nA few months back, Stephanie Rieger tweeted\n\n\n\t\u201cShoot me now\u2026responsive design has seemingly become confused with an opportunity to reduce performance rather than improve it.\u201d\n\n\nI would love to disagree, but unfortunately the evidence is damning. Consider the size and number of requests for four highly touted responsive sites that were launched this year:\n\n\n\t74 requests, 1,511kb\n\t114 requests, 1,200kb\n\t99 requests, 1,298kb\n\t105 requests, 5,942kb\n\n\nAnd those numbers were for the small screen versions of each site!\n\nThese sites were praised for their visual design and responsive nature, and rightfully so. They\u2019re very easy on the eyes and a lot of thought went into their appearance. But the numbers above tell an inconvenient truth: for all the time spent ensuring the visual design was airtight, seemingly very little (if any) attention was given to their performance.\n\nIt would be one thing if these were the exceptions, but unfortunately they\u2019re not. Guy Podjarny, who has done a lot of research around responsive performance, discovered that 86% of the responsive sites he tested were either the same size or larger on the small screen as they were on the desktop.\n\nThe reality is that high performance should be a requirement on any web project, not an afterthought. Poor performance has been tied to a decrease in revenue, traffic, conversions, and overall user satisfaction. Case study after case study shows that improving performance, even marginally, will impact the bottom line. The situation is no different on mobile where 71% of people say they expect sites to load as quickly or faster on their phone when compared to the desktop.\n\nThe bottom line: performance is a fundamental component of the user experience.\n\nSo, given it\u2019s extreme importance in the success of any web project, why is it that we\u2019re seeing so many bloated responsive sites?\n\nFirst, I adamantly disagree with the belief that poor performance is inherent to responsive design. That\u2019s not a rule \u2013 it\u2019s a cop-out. It\u2019s an example of blaming the technique when we should be blaming the implementation. This argument also falls flat because it ignores the fact that the trend of fat sites is increasing on the web in general. While some responsive sites are the worst offenders, it\u2019s hardly an issue resigned to one technique.\n\nTo fix the issue, we need to stop making excuses and start making improvements instead. Here, then, are some things we can do to start improving the state of responsive performance, and performance in general, right now.\n\nCreate a culture of performance\n\nIf you understand just how important performance is to the success of a project, the natural next step is to start creating a culture where high performance is a key consideration. \n\nOne of the things you can do is set a baseline. Determine the maximum size and number of requests you are going to allow, and don\u2019t let a page go live if either of those numbers is exceeded. The BBC does this with its responsive mobile site.\n\nA variation of that, which Steve Souders discussed in a recent podcast is to create a performance budget based on those numbers. Once you have that baseline set, if someone comes along and wants to add a something to the page, they have to make sure the page remains under budget. If it exceeds the budget, you have three options:\n\n\n\tOptimize an existing feature or asset on the page\n\tRemove an existing feature or asset from the page\n\tDon\u2019t add the new feature or asset\n\n\nThe idea here is that you make performance part of the process instead of something that may or may not get tacked on at the end.\n\nEmbrace the pain\n\nThis troubling trend of web bloat can be blamed in part on the lack of pain associated with poor performance. Most of us work on high-speed connections with low latency. When we fire up a 4Mb site, it doesn\u2019t feel so bad. \n\nWhen I tested the previously mentioned 5,942kb site on a 3G network, it took over 93 seconds to load. A minute and a half just staring at a white screen. Had anyone working on that project experienced that, you can bet the site wouldn\u2019t have launched in that state.\n\nDon\u2019t just crunch numbers. Fire up your site on a slower network and see what it feels like to wait. If you don\u2019t have access to a slow network, simulate one using a tool like Slowy, Throttle or the Network Conditioner found in Mac OS X 10.7.\n\nWatch for low-hanging fruit\n\nThere are a bunch of general performance improvements that apply to any site (responsive or not) but often aren\u2019t made. A great starting point is to refer to Yahoo!\u2018s list of rules.\n\nSome of this might sound complicated or intimidating, but it doesn\u2019t have to be. You can grab an .htaccess file from HTML 5 Boilerplate or use Sergey Chernyshev\u2019s drop-in .htaccess file. You can use tools like SpriteMe to simplify the creation of sprites, and ImageOptim to compress images.\n\nJust by implementing these simple optimizations you will achieve a noticeable improvement in terms of weight and page load time.\n\nBe careful with images\n\nThe most common offender for poor responsive performance is downloading unnecessarily large images, or worse yet, multiple sizes of the same image. \n\nFor background images, simply being careful with where and how you include the image can ensure you don\u2019t get caught in the trap of multiple background images being downloaded without being used. Don\u2019t count on display:none to help. While it may hide elements from displaying on screen, those images will still be requested and downloaded.\n\nContent images can be a little trickier. Whatever you do, don\u2019t serve a large image that works on a large screen display to small screens. It\u2019s wasteful, not only in terms of adding weight to the page, but also in wasting precious memory. Instead, use a tool like Adaptive Images or src.sencha.io to make sure only appropriately sized images are being downloaded. \n\nThe new
element that has been so often discussed is another excellent solution if you\u2019re feeling particularly future-oriented. A picture polyfill exists so that you can start using the element now without any worries about support.\n\nConditional loading\n\nDon\u2019t load any more than you absolutely need to. If a script isn\u2019t needed at certain sizes, use the matchMedia polyfill to ensure it only loads when needed. Use eCSSential to do the same for unnecessary CSS files.\n\nLast year on 24 ways, Jeremy Keith wrote an article about conditional loading of content in a responsive design based on the screen width. The technique was later refined by the Filament Group into what they dubbed the Ajax-Include Pattern. It\u2019s a powerful and simple way to lighten the load on small screens as well as reduce clutter.\n\nGo vanilla?\n\nIf you take a look at the HTTP Archive you\u2019ll see that other than image size, JavaScript is the heaviest asset on a page weighing in at 215kb on average. It also boasts the fifth highest correlation to load time as well as the second highest correlation to render time. \n\nMuch of the weight can be attributed to our industry\u2019s increasing reliance on frameworks. This is especially a concern on mobile devices. PPK recently exclaimed that current JavaScript libraries are just \u201ctoo heavy for mobile\u201d. \u201cResearch from Stoyan Stefanov on parse times supports this. On some Android and iOS devices, it can take as long as 200-300ms just to parse jQuery.\n\nThere\u2019s nothing wrong about using a framework, but the problem is that they\u2019ve become the default. Before dropping another framework or plugin into a page, we should stop to consider the value it adds and whether we could accomplish what we need to do using a combination of vanilla JavaScript and CSS instead. (This is a great example of a scenario where a performance budget could help.)\n\nStart thinking beyond visual aesthetics\n\nWe love to tout the web\u2019s universality when discussing the need for responsive design. But that universality is not limited simply to screen size. Networks and hardware capabilities must factor in as well.\n\nThe web is an incredibly dynamic and interactive medium, and designing for it demands that we consider more than just visual aesthetics. Let\u2019s not forget to give those other qualities the attention they deserve.", "year": "2012", "author": "Tim Kadlec", "author_slug": "timkadlec", "published": "2012-12-05T00:00:00+00:00", "url": "https://24ways.org/2012/responsive-responsive-design/", "topic": "design"}
{"rowid": 83, "title": "Cut Copy Paste", "contents": "Long before I got into this design thing, I was heavily into making my own music inspired by the likes of Coldcut and Steinski. I would scour local second-hand record shops in search of obscure beats, loops and bits of dialogue in the hope of finding that killer sample I could then splice together with other things to make a huge hit that everyone would love. While it did eventually lead to a record contract and getting to release a few 12\u2033 singles, ultimately I knew I\u2019d have to look for something else to pay the bills.\n\nI may not make my own records any more, but the approach I took back then \u2013 finding (even stealing) things, cutting and pasting them into interesting combinations \u2013 is still at the centre of how I work, only these days it\u2019s pretty much bits of code rather than bits of vinyl. Over the years I\u2019ve stored these little bits of code (some I\u2019ve found, some I\u2019ve created myself) in Evernote, ready to be dialled up whenever I need them. \n\nSo when Drew got in touch and asked if I\u2019d like to do something for this year\u2019s 24 ways I thought it might be kind of cool to share with you a few of these snippets that I find really useful. Think of these as a kind of coding mix tape; but remember \u2013 don\u2019t just copy as is: play around, combine and remix them into other wonderful things. \n\nSome of this stuff is dirty; some of it will make hardcore programmers feel ill. For those people, remember this \u2013 while you were complaining about the syntax, I made something.\n\nCreate unique colours\n\nLet\u2019s start right away with something I stole. Well, actually it was given away at the time by Matt Biddulph who was then at Dopplr before Nokia destroyed it. Imagine you have thousands of words and you want to assign each one a unique colour. Well, Matt came up with a crazily simple but effective way to do that using an MD5 hash. Just encode said word using an MD5 hash, then take the first six characters of the string you get back to create a hexadecimal colour representation. \n\nI can\u2019t guarantee that it will be a harmonious colour palette, but it\u2019s still really useful. The thing I love the most about this technique is the left-field thinking of using an encryption system to create colours! Here\u2019s an example using JavaScript:\n\n// requires the MD5 library available at http://pajhome.org.uk/crypt/md5\n\n function MD5Hex(str){\n result = MD5.hex(str).substring(0, 6);\n return result;\n }\n\nMake something breathe using a sine wave\n\nI never paid attention in school, especially during double maths. As a matter of fact, the only time I received corporal punishment \u2013 several strokes of the ruler \u2013 was in maths class. Anyway, if they had shown me then how beautiful mathematics actually is, I might have paid more attention. Here\u2019s a little example of how a sine wave can be used to make something appear to breathe. \n\nI recently used this on an Arduino project where an LED ring surrounding a button would gently breathe. Because of that it felt much more inviting. I love mathematics.\n\nfor(int i = 0; i<360; i++){ \n float rad = DEG_TO_RAD * i;\n int sinOut = constrain((sin(rad) * 128) + 128, 0, 255);\n analogWrite(LED, sinOut);\n delay(10); \n}\n\nSnap position to grid\n\nThis is so elegant I love it, and it was shown to me by Gary Burgess, or Boom Boom as myself and others like to call him. It snaps a position, in this case the X-position, to a grid. Just define your grid size (say, twenty pixels) and you\u2019re good.\n\nsnappedXpos = floor( xPos / gridSize) * gridSize;\n\nCalculate the distance between two objects\n\nFor me, interaction design is about the relationship between two objects: you and another object; you and another person; or simply one object to another. How close these two things are to each other can be a handy thing to know, allowing you to react to that information within your design. Here\u2019s how to calculate the distance between two objects in a 2-D plane:\n\ndeltaX = round(p2.x-p1.x);\ndeltaY = round(p2.y-p1.y);\ndiff = round(sqrt((deltaX*deltaX)+(deltaY*deltaY)));\n\nFind the X- and Y-position between two objects\n\nWhat if you have two objects and you want to place something in-between them? A little bit of interruption and disruption can be a good thing. This small piece of code will allow you to place an object in-between two other objects:\n\n// set the position: 0.5 = half-way\t\n\nfloat position = 0.5;\nfloat x = x1 + (x2 - x1) *position; \nfloat y = y1 + (y2 - y1) *position; \n\nDistribute objects equally around a circle \t\n\nMore fun with maths, this time adding cosine to our friend sine. Let\u2019s say you want to create a circular navigation of arbitrary elements (yeah, Jakob, you heard), or you want to place images around a circle. Well, this piece of code will do just that. You can adjust the size of the circle by changing the distance variable and alter the number of objects with the numberOfObjects variable. Example below is for use in Processing.\n\n// Example for Processing available for free download at processing.org\n\nvoid setup() {\n\n size(800,800);\n int numberOfObjects = 12;\n int distance = 100;\n float inc = (TWO_PI)/numberOfObjects;\n float x,y;\n float a = 0;\n\n for (int i=0; i < numberOfObjects; i++) {\n x = (width/2) + sin(a)*distance;\n y = (height/2) + cos(a)*distance;\n ellipse(x,y,10,10);\n a += inc;\n\n }\n}\n\nUse modulus to make a grid\n\nThe modulus operator, represented by %, returns the remainder of a division. Fallen into a coma yet? Hold on a minute \u2013 this seemingly simple function is very powerful in lots of ways. At a simple level, you can use it to determine if a number is odd or even, great for creating alternate row colours in a table for instance:\n\nboolean checkForEven(numberToCheck) {\n if (numberToCheck % 2 == 0) \n return true;\n } else {\n return false; \n }\n}\n\nThat\u2019s all well and good, but here\u2019s a use of modulus that might very well blow your mind. Construct a grid with only a few lines of code. Again the example is in Processing but can easily be ported to any other language.\n\nvoid setup() {\n\nsize(600,600);\nint numItems = 120;\nint numOfColumns = 12;\nint xSpacing = 40;\nint ySpacing = 40;\nint totalWidth = xSpacing*numOfColumns;\n\nfor (int i=0; i < numItems; i++) {\n\nellipse(floor((i*xSpacing)%totalWidth),floor((i*xSpacing)/totalWidth)*ySpacing,10,10);\n\n}\n}\n\nNot all the bits of code I keep around are for actual graphical output. I also have things that are very utilitarian, but which I still consider part of the design process. Here\u2019s a couple of things that I\u2019ve found really handy lately in my design workflow. They may be a little specific, but I hope they demonstrate that it\u2019s not about working harder, it\u2019s about working smarter. \n\nMerge CSV files into one file\n\nRecently, I\u2019ve had to work with huge \u2013 about 1GB \u2013 CSV text files that I then needed to combine into one master CSV file so I could then process the data. Opening up each text file and then copying and pasting just seemed really dumb, not to mention slow, so I thought there must be a better way. After some Googling I found this command line script that would combine .txt files into one file and add a new line after each: \n\nawk 1 *.txt > finalfile.txt\n\nBut that wasn\u2019t what I was ideally after. I wanted to merge the CSV files, keeping the first row of the first file (the column headings) and then ignore the first row of subsequent files. Sure enough I found the answer after some Googling and it worked like a charm. Apologies to the original author but I can\u2019t remember where I found it, but you, sir or madam, are awesome. Save this as a shell script:\n\nFIRST=\n\nfor FILE in *.csv\n do\n exec 5<\"$FILE\" # Open file\n read LINE <&5 # Read first line\n [ -z \"$FIRST\" ] && echo \"$LINE\" # Print it only from first file\n FIRST=\"no\"\n\n cat <&5 # Print the rest directly to standard output\n exec 5<&- # Close file\n # Redirect stdout for this section into file.out \n\ndone > file.out\n\nCreate a symbolic link to another file or folder\n\nOftentimes, I\u2019ll find myself hunting through a load of directories to load a file to be processed, like a CSV file. Use a symbolic link (in the Terminal) to place a link on your desktop or wherever is most convenient and it\u2019ll save you loads of time. Especially great if you\u2019re going through a Java file dialogue box in Processing or something that doesn\u2019t allow the normal Mac dialog box or aliases.\n\ncd /DirectoryYouWantShortcutToLiveIn\nln -s /Directory/You/Want/ShortcutTo/ TheShortcut\n\nYou can do it, in the mix\n\nI hope you\u2019ve found some of the above useful and that they\u2019ve inspired a few ideas here and there. Feel free to tell me better ways of doing things or offer up any other handy pieces of code. Most of all though, collect, remix and combine the things you discover to make lovely new things.", "year": "2012", "author": "Brendan Dawes", "author_slug": "brendandawes", "published": "2012-12-17T00:00:00+00:00", "url": "https://24ways.org/2012/cut-copy-paste/", "topic": "code"}
{"rowid": 85, "title": "Starting Your Project on the Right Foot (and Keeping It There)", "contents": "I\u2019m not sure if anything is as terrifying as beginning a new design project. I often spend hours trying to find the best initial footing in a design, so I\u2019ve been working hard to improve my process, particularly for the earliest stages of a project. I want\u00a0to smooth out the bumps that disrupt my creative momentum and focus on the emotional highs and lows I experience, and then try to minimize the lows and ride the highs as long as possible. \n\nDesign is often a struggle broken up by blissful moments of creative clarity that provide valuable force to move your work forward. Momentum is a powerful tool in creative work, and it\u2019s something we don\u2019t always maximize when we\u2019re working because of the hectic nature of our field.\u00a0Obviously, every designer is going to have a different process, but I thought I\u2019d share some of the methods I\u2019ve begun to adopt. I hope this will spark a conversation among designers who are interested in looking at process in a new way.\n\nJump-starting a project\n\nI cannot overstate the importance of immersing yourself in design and collecting ample amounts of inspiration when beginning a project. I make it a daily practice to visit a handful of sites (Dribbble, Graphic Exchange, Web Creme, siteInspire, Designspiration, and others) and save any examples of design that I like. I then sort them into general categories (publication design, illustration, typography, web design, and so on). Enjoying a bit of fresh design every day helps me absorb it and analyze why it\u2019s effective instead of just imitating it.\u00a0\n\nMany designers are afraid to look at too much design for fear that they\u2019ll be tempted to copy it, but I feel a steady influx of design inspiration reduces that possibility. You\u2019re much more likely to take the easy way out and rip off a design if you\u2019re scrambling for inspiration after getting stuck. If you are immersed in design from a variety of mediums, you\u2019ll engage your creative brain on multiple levels and have an easier time creating something unique for your project. Looking at good design will not make you a good designer but it will make you a better designer.\n\nDesign is design\n\nTry not to limit your visual research to the medium you\u2019re working in. Websites, books, posters and packaging all have their own unique limitations and challenges, and any one of those characteristics could be useful to you. Posters need to grab the viewer and pass on a small tidbit of information; packaging needs to encourage physical interaction; and websites need to encourage exploration. If you know the challenges you\u2019ll be facing, you will know where to look for design that tackles those same problems.\n\nI find it refreshing to look at design from the turn of the nineteenth century, when type was laid out on objects without thought to aesthetics. Many vintage packages break all sorts of modern design rules, and looking at that kind of work is a great way to spark your creativity. Pulling yourself out of the box and away from the rules of what you\u2019re working on can reveal solutions that are innovative and unique.\u00a0After a little finessing, the warning label text from a 1940s hazardous chemical box from could have the exact type and icon arrangement you need for your project.\u00a0There\u2019s a massive pool of design to pull from that doesn\u2019t have the limitations the web has, and exploring those design worlds will help you grow your own repertoire.\n\nIf all else fails, start with the footer\n\nThe very beginning of a project is the most frustrating point in a project for me. I\u2019m trying to figure out typeface combinations, colors and the overall voice of the design, and until I find the right solutions, I\u2019m a wreck. I\u2019ve found often that my frustration stems from trying to solve too many problems at once. The beginning of a project has a lot of moving targets, nearly endless possible solutions, and constantly changing variables. You\u2019ll knock out one problem only to discover your solution doesn\u2019t jive with something you worked out earlier \u2014 you end up designing in circles.\n\nIf you find yourself getting stuck at the beginning of a website design, try working out one specific element of the site and see what emerges. I\u2019m going to recommend the footer. Why? Footers can easily be ignored in a design or become a dumping ground for items that couldn\u2019t be worked into the main layout. But, at the start of most projects, the minimum content requirements for the footer are usually established. There needs to be a certain number of links, social media buttons, copyright details, a search bar, and so on. It\u2019s a self-contained item within the design that has a specific purpose, and that\u2019s a great element to focus on when you\u2019re stuck in a design. Colors, typefaces, link styles, input fields and buttons can all be sketched out from just the footer. It\u2019s a very flexible element that can be as prominent or subtle as you want, and it\u2019s a solid starting point for setting the tone and style of a site.\n\nSave the details\n\nDesigners love details. I love details. But don\u2019t let nitpicking early on in your process kill your creative momentum.\u00a0Design is an emotional process, and being frustrated or defeated by a tricky problem or a graphical detail you just can\u2019t nail down can deflate your creative energies. If you hit a roadblock, set it aside and tackle another piece of the project. As you spend time engaged in a design, the style you develop will evolve according to the needs of the content, and you might arrive naturally at a solution that will work perfectly for the problem that had you stuck before.\u00a0\n\nIf I find myself working on one particular element for more than a half an hour without any clear movement, I shelve it. Designers often wear their obsessive detail-oriented tendencies as a badge of honor, but there\u2019s a difference between making the design better and wasting time. If you\u2019ve spent hours nudging elements around pixel by pixel and can\u2019t settle on something, it probably means what you\u2019re doing isn\u2019t making a huge improvement on the design. Don\u2019t be afraid to let it lie and come at it again with fresh eyes. You will be better equipped to tackle the finer points of a project once you\u2019ve got the broad strokes defined.\n\nHave a plan when you start and stop designing\n\nWe all know that creativity isn\u2019t something you can turn on effortlessly, and it\u2019s easy to forget the emotional process that goes along with design.\u00a0If you leave a project in a place of frustration, it\u2019s going to stay with you in your free time and affect you negatively, like a dark cloud of impending disaster. Try to end each design session with a victory, a small bit of definable progress that you can take with you in your downtime. Even something as small as finding the right opacity for the interior shadow on the search bar in the header of the site is a win.\u00a0Likewise, when you return to a project after a break, it can be difficult to get the ball rolling on the design again if you set it down without a clear path for the next steps. I find that I work on details best when I\u2019m returning from downtime, when I\u2019m fresh and re-energized and ready to dig in again. Try to pick out at least one element you\u2019d like to fine-tune when you are winding down in a design session and use it to kick-start your next session.\n\nContent is king\n\nI would argue there is nothing more crucial to the success of a design than having the content defined from the outset.\u00a0Designing without content is similar to designing without an audience, and designing with vague ideas of content types and character limits is going to result in a muted design that doesn\u2019t reach its full potential. Images and language go hand in hand with design, and can take a design from functional to outstanding if you have them available from the outset. We don\u2019t always have the luxury of having content to build a design around, but fight for it whenever you can. For example, if the site you are designing is full of technical jargon, your paragraphs might need a longer line length to accommodate the longer words being used.\u00a0\n\nOften, working with content will lead to design solutions you wouldn\u2019t have come to otherwise.\u00a0Design speaks to content, and content speaks to design. Lorem ipsum doesn\u2019t speak to anyone (unless you know Latin, in which case, congratulations!).\n\nEvery project has its own set of needs, and every designer has his or her own method of working. There\u2019s obviously no perfect process to design, and being dogmatic about process can be just as harmful as not having one. Exposing yourself to new design and new ways of designing is an easy way to test your skills and grow. When things are hard and you can\u2019t get any momentum going on a design, this is when your skill set is truly challenged. We all hope to get wonderful projects with great assets and ample creative possibilities, but you won\u2019t always be so blessed, and this is when the quality of your process is really going to shine.", "year": "2012", "author": "Bethany Heck", "author_slug": "bethanyheck", "published": "2012-12-02T00:00:00+00:00", "url": "https://24ways.org/2012/starting-your-project-on-the-right-foot/", "topic": "process"}
{"rowid": 79, "title": "Responsive Images: What We Thought We Needed", "contents": "If you were to read a web designer\u2019s Christmas wish list, it would likely include a solution for displaying images responsively. For those concerned about users downloading unnecessary image data, or serving images that look blurry on high resolution displays, finding a solution has become a frustrating quest.\n\nHaving experimented with complex and sometimes devilish hacks, consensus is forming around defining new standards that could solve this problem. Two approaches have emerged.\n\nThe element markup pattern was proposed by Mat Marquis and is now being developed by the Responsive Images Community Group. By providing a means of declaring multiple sources, authors could use media queries to control which version of an image is displayed and under what conditions:\n\n\n \n \n \n Accessible text
\n \n\nA second proposal put forward by Apple, the srcset attribute, uses a more concise syntax intended for use with the element too. This would allow authors to provide a set of images, but with the decision on which to use left to the browser:\n\n markup pattern is to allow for greater art direction. For example, rather than scaling down images on smaller displays to the point that their content is hard to discern, we could present closer crops instead:\n\n\n\nThis can be achieved with CSS of course, although with a download penalty for those parts of an image not shown. This point may be negligible, however, since in the context of adaptable layouts, these hidden areas may end up being revealed anyway.\n\nArt direction concerns design, not content. If we wish to maintain a separation of concerns, including presentation within our markup seems misguided.\n\n3. The size of a display has little relation to the size of an image\n\nBy using media queries, the element allows authors to choose which characteristics of the screen or viewport to query for different images to be displayed.\n\nIn developing sites at Clearleft, we have noticed that the viewport is essentially arbitrary, with the size of an image\u2019s containing element more important. For example, look at how this grid of images may adapt at different viewport widths:\n\n\n\nAs we build more modular systems, components need to be adaptable in and of themselves. There is a case to be made for developing more contextual methods of querying, rather than those based on attributes of the display.\n\n4. We haven\u2019t lived with the problem long enough\n\nA key strength of the web is that the underlying platform can be continually iterated. This can also be problematic if snap judgements are made about what constitutes an improvement.\n\nThe early history of the web is littered with such examples, be it the perceived need for blinking text or inline typographic styling. To build a platform for the future, additions to it should be carefully considered. And if we want more consistent support across browsers, burdening vendors with an ever increasing list of features seems counterproductive.\n\nOnly once the need for a new feature is sufficiently proven, should we look to standardise it. Before we could declare hover effects, rounded corners and typographic styling in CSS, we used JavaScript as a polyfill. Sure, doing so was painful, but use cases were fully explored, and the CSS specification better reflected the needs of authors.\n\n5. Images and the web aesthetic\n\nThe srcset proposal has emerged from a company that markets its phones as being able to browse the real \u2013 yet squashed down, tapped and zoomable \u2013 web. Perhaps Apple should make its own website responsive before suggesting how the rest of us should do so.\n\nConverserly, while the proposal has the backing of a few respected developers and designers, it was born out of the work Mat Marquis and Filament Group did for the Boston Globe. As the first large-scale responsive design, this was a landmark project that ignited the responsive web design movement and proved its worth. But it was the first.\n\nIts design shares a vernacular to that of contemporary newspaper websites, with a columnar, image-laden and densely packed layout. Compared to more recent examples \u2013 Quartz, The Next Web and the New York Times Skimmer \u2013 it feels out of step with the future direction of news sites. In seeking out a truer aesthetic for the web in which software interfaces have greater influence, we might discover that the need for responsive images isn\u2019t as great as originally thought.\n\n\n\nBuilding for the future\n\nWith responsive design, we\u2019ve accepted the idea that a fully fluid layout, rather than a set of fixed layouts, is best suited to the web\u2019s unpredictable nature. Current responsive image proposals are antithetical to this approach.\n\nWe need solutions that lack complexity, are device-agnostic and work within existing workflows. Any proposal that requires different versions of the same image to be created, is likely to have to acquiesce under the pressure of reality.\n\nWhile it\u2019s easy to get distracted about the size and quality of an image, and how we might choose to serve it, often the simplest solution is not to include it at all. After years of gluttonous design practice, in which fast connections and expansive display sizes were an accepted norm, we have got use to filling pages with needless images and countless items of page furniture.\n\nTo design more adaptable experiences, the presence of every element needs to be questioned, for its existence requires additional data to be downloaded or futher complexity within a design system. Conditional loading techniques mean that the inclusion of images is no longer a binary choice, but can instead appear in a progressively enhanced manner.\n\nSo here is my proposal. Instead of spending the next year worrying about responsive images, let\u2019s embrace the constraints of the medium, and seek out new solutions that can work within them.", "year": "2012", "author": "Paul Lloyd", "author_slug": "paulrobertlloyd", "published": "2012-12-11T00:00:00+00:00", "url": "https://24ways.org/2012/responsive-images-what-we-thought-we-needed/", "topic": "code"}
{"rowid": 94, "title": "Using Questionnaires for Design Research", "contents": "How do you ask the right questions? \n\nIn this article, I share a bunch of tips and practical advice on how to write and use your own surveys for design research.\n\nI\u2019m an audience researcher \u2013 I\u2019m not a designer or developer. I\u2019ve spent much of the last thirteen years working with audience data both in creative agencies and on the client-side. I\u2019m also a member of the Market Research Society. I run user surveys and undertake user research for our clients at the design studio I run with my husband \u2013 Mark Boulton Design.\n\nSo let\u2019s get started!\n\nWho are you designing for?\n\nGood web designers and developers appreciate the importance of understanding the audience they are designing or building a website or app for. I\u2019m assuming that because you are reading a quality publication like 24 ways that you fall into this category, and so I won\u2019t begin this article with a lecture.\n\nSuffice it to say, it\u2019s a good idea to involve research of some sort during the life cycle of every project you undertake. I don\u2019t just mean visual or competitor research, which of course is also very important. I mean looking at or finding your own audience or user data. Whether that be auditing existing data or research available from the client, carrying out user interviews, A/B testing, or conducting a simple questionnaire with users, any research is better than none. If you create personas as a design tool, they should always be based on research, so you will need to have plenty of data to hand for that.\n\nWhere do I start?\n\nIn the initial kick-off stages of a project, it\u2019s a good idea to start by asking your client (when working in-house you still have a client \u2013 you might even be the client) what research or audience data they have available. Some will have loads \u2013 analytics, surveys, focus groups and insights \u2013 from talking to customers. Some won\u2019t have much at all and you\u2019ll be hard pressed to find out much about the audience. It\u2019s best to review existing research first without rushing headlong into doing new research. Get a picture of what the data tells you and perhaps get this into a document \u2013 who, what, why and how are they using this website or app? What gaps are there in existing research? What else do you need to know? Then you can decide what else you need to do to plug these gaps. Think about the information first before deciding on the methodology. The rest of my article talks mostly about running self-completion online surveys. You can of course do face-to-face surveys, self-completion written questionnaires or phone polls, but I won\u2019t cover those here. That\u2019s for another article.\n\nWhy run a survey?\n\nSurveys are great for getting a broad picture of your audience. As long as they are designed carefully, you can create an overview of them, how they use the site and their opinions of it, with an idea of which parts of this picture are more important than others. By using a limited amount of open-ended questions, you can also get some more qualitative feedback or insights on your website or app. The clients we work with surprisingly often don\u2019t have much in the way of audience research available, even basic analytics, so I will often suggest running a short survey, just to create a picture of who is out there.\n\nOK, what should I do first?\n\nBefore you rush into writing questions, stop and think about what you\u2019re trying to find out. Remember being in school when you studied science and you had to propose a hypothesis? This could be a starting point \u2013 something to prove or disprove. Or, even better, write a research brief. It doesn\u2019t have to be long; it can be just a sentence that encapsulates what you\u2019re trying to do, like a good creative brief. For the purposes of this article, I created a short, slightly silly survey on Christmas and beliefs in Father Christmas.\n\nMy research brief was:\n\n\n\tTo find out more about people\u2019s beliefs about Father Christmas and their experiences of Christmas.\n\n\nInevitably, as you start thinking of what questions to ask, you will find that you go off at tangents or your client will want you to add in everything but the kitchen sink. In order for your questionnaire not to get too long and lose focus, you could write lists of what it is and what it\u2019s not. This is how I\u2019d apply it to my Christmas questionnaire example:\n\nWhat it is about\n\n\n\tHow people communicate with Father Christmas\n\tIf someone\u2019s background has affected their likelihood of believing in Father Christmas\n\n\nWhat it is not about\n\n\n\tWhat colour to change Father Christmas\u2019s coat to\n\tFather Christmas\u2019s elves\n\n\nLet\u2019s get down to business: the questions. \n\nKinds of questions\n\nThere are two basic kinds of questions: open-ended and closed. Closed questions limit answers by giving the respondent a number of predefined lists of options to choose from. Typically, these are multiple-choice questions with a list of responses. You can either select one or tick all that apply. Another useful type of closed question I often use is a rating scale, where a respondent can assess a situation along a continuum of values. These can also be useful as a measure of advocacy or strength of feeling about something. There is a standard measure called the Net Promoter score, which measures how likely someone is to recommend your product or service to a friend or acquaintance. It\u2019s a useful benchmark as you can compare your scores to others in a similar sector.\n\n\n\nOpen-ended questions often take the form of a statement which requires a response. Generally, respondents are given a text box to fill in. It\u2019s useful to limit this in some way so that people have an idea of how long the expected response should be; for example, a single line for an email address (Q18), or a larger text area for a longer response (Q6).\n\nIf you plan to send your survey out to a large number of people, I would suggest using mostly closed questions, unless you want to spend a long time wading through comments and hand-coded responses. I\u2019d always advise adding a general request at the end of a survey (\u2018Is there anything else you\u2019d like to tell us?\u2019). You\u2019d be surprised how many interesting and insightful comments people will add.\n\nThere are times when it\u2019s better to provide an open-ended text box rather than a predefined list makes assumptions about your audience\u2019s groupings. For example, we ran a short survey for our Gridset beta testers and rather than assume we knew who they were, we decided to ask an open-ended question: \u201cWhat is your current job title?\u201d\n\n\n\nThe analysis took quite a bit longer than responses using a predefined list, but it meant that we were able to make sure we didn\u2019t miss anyone. And next time we run a survey for Gridset, I can use the responses gathered from this survey to help create a predefined list to make analysis easier.\n\nWhat to ask\n\nThe questions to ask depend on what you want to know, but your brief and lists of what the survey is and isn\u2019t should help here. I always ask the design team and client to give me ideas of what they are interested in finding out, and combine this with a mix of new and standard questions I have used in other surveys. I find Survey Monkey\u2019s question bank a very useful source of example questions and help with tricky wording.\n\nI always include simple demographics so I can compare my results to the population at large or internet users as a whole \u2013 just going on age, gender and location can be quite illuminating. For example, with the Christmas survey, I can see that the respondents were typical of the online design and dev community, mainly young and male.\n\nIf appropriate, I add questions on disability, ethnic background, religion and community of interest. Questions about ethnicity, religion, sexual preference, disability and other sensitive subjects can feel awkward and difficult to ask. This is not a good reason to not ask them. Perhaps you\u2019re working for a public sector client, like a local council, so it\u2019s likely you will need to consider groups of people who maybe under-represented, who may have differing views to others, or who you need to look at specifically as a subset.\n\nHow to ask\n\nAlthough they may seem clunky and wordy, it\u2019s often best to use the census wording or professional body wording for such demographic questions. For example, I used the UK census 2011 wording for Wales on my Christmas questionnaire in my questions on religion [PDF] (Q16) and ethnicity [PDF] (Q17). I had to adapt them slightly for the Survey Monkey format \u2013 self-completion online, rather than pen and paper \u2013 which is why \u201cWhite Welsh\u201d came up as the first option for the ethnicity question. For similar questions for US audiences, try the Census Bureau website.\n\nWhen conducting a survey for a project that has a global audience, you need to consider who your primary audience is. For example, I recently created a questionnaire for a global news website. A large proportion of its audience is based in the USA, so I was careful to word things in a way Americans would find familiar. I used the US ethnic background census question wording and options, and looked at data for US competitor news websites to decide which to include.\n\nYou should also consider people whose first language isn\u2019t English. Working as an audience researcher at BBC Wales, every survey we did was bilingual. I\u2019ve also recently run a user survey in Arabic using Google Forms. During this project, we found that while Survey Monkey supports different languages, including Arabic, the text ran left to right with no option to change it to right to left \u2013 an essential when it comes to reading Arabic! If research is a deliverable in a client project, and you know you\u2019ll need to conduct it in a foreign language, always build in extra time for translation at both the questionnaire design and analysis stages. Make sure you also allow for plenty of checks. In this case we had to change to Google Forms after initially creating our survey with Survey Monkey to get the functionality we needed.\n\nLook and feel\n\nThink about the survey as another way your audience will experience your brand. Take care getting the tone of voice right. There are plenty of great articles and books out there about tone of voice \u2013 try Letting Go of the Words by Ginny Redish for starters, or Brand Language by Liz Doig. The basic rule of thumb is to sound like a human, and use clear and friendly language. If, like me, you are lucky enough to work with journalists or copy editors, you should ask for their help, particularly in the preamble, linking text and closing statements. I find it helpful to break my questions down into sections and to have a page for each. I then have an introductory piece of text for each section to guide the respondent through the survey.\n\nYou should also make sure you check with your designers how your survey looks \u2013 use a company logo and branding, and make the typography legible. Many survey apps like Survey Monkey and Google Forms have a progress bar. This is helpful for users to see how far through your survey they are. I generally time the survey and give an indication in the preamble: \u201cThis survey will only take five minutes of your time.\u201d\n\nYou also need to think about how you will technically serve the questionnaire. For example, will it be via email, social media, a pop-up or lightbox on your website, or (not recommended but possible) in an ad space?\n\nEthical considerations\n\nSomething else to think about are any local laws that govern how you collect and store data, such as the Data Protection Act in the UK. As a member of the Market Research Society, I am also obliged to consider its guidelines, but even if you\u2019re not, it\u2019s always a good idea to deal with personal data ethically.\n\nIf you collect personal data that can identify individuals, you must ask their permission to share it with others, and store it securely for no longer than two years. If you want to contact people afterwards, you must ask for their permission. If you ask for email addresses, as I did in question 18, you have a ready-made sample for a further survey, interviews or focus groups. Remember, you shouldn\u2019t survey people under sixteen years old without the permission of their parents or legal guardians, so if you know your website is likely to be used by children, you must ask for verification of age early on, and your survey should close someone answers that they are under sixteen. The ESOMAR guidelines for online research [PDF] are well worth reading, as they go into detail about such issues, as well as privacy guidelines \u2013 using cookies, storing IP addresses, and so on.\n\nTools\n\nUnless you work in-house and have proprietary software, or at a market research agency and you\u2019re using specialist software such as Snap or IBM SPSS Statistics (previously just SPSS), you will need to use a good tool to run your survey, collect your responses and, ideally, help with the analysis. I like Survey Monkey because of the question bank and analysis tools. The software graphs your results and does simple cross-tabbing and filtering. What this means is you can slice the data in more interesting ways and delve a bit deeper. For example, in the Gridset questionnaire I mentioned earlier, I cross-tabbed responses to questions against whether a person worked in-house, for an agency or as a freelancer. \n\nOther well known online tools that I also use from time to time are Wufoo and Google Forms. Smart Surveys is a similar service to Survey Monkey and it\u2019s used by many leading brands in the UK. Snap Surveys mentioned above is a well-established player in the market research scene, used a lot for face-to-face surveys and also on tablets and smartphones.\n\nAnalysis\n\nAnalysis is often overlooked but is as important as the design of the questionnaire. Don\u2019t just rely on looking at the summary report and charts generated as standard by your form or survey software. Spend time with your data. Spend at least a week now and then if you can, looking at the data. Keep coming back to it and tweaking or cutting it a different way to see if there are any different pictures. Slice it up in different ways to reveal new insights. Here is the data from my dummy survey (apart from the open-ended responses). \n\nFor open-ended questions, you can analyse collaboratively. Print and cut out the open-ended responses and do a cluster analysis or affinity sort with a colleague. \n\n\n\nDiscussing the comments helps you to understand them. You will also find the design team are more likely to buy into the research as they have uncovered the insights for themselves. Always make sure to treat open-ended responses sensitively and don\u2019t share anything publicly in a way that identifies the respondent.\n\nWrite a report\n\nNever hand over a dataset to your client without a summary of the findings. Data on its own can be skewed to suit the reader\u2019s needs, and not everyone is able to find the story in a dataset. Even if it\u2019s not a deliverable, it\u2019s always a good idea to capture your findings in a report of some sort. Use graphs sparingly to show really interesting things or to aid the reader\u2019s understanding. I have written a quick dummy report using the data from the Christmas questionnaire so you can see how it\u2019s done.\n\nI highly recommend Brian Suda\u2019s book A Practical Guide to Designing with Data for tips on how to present data effectively, but that\u2019s a subject that benefits a whole article (indeed book) in itself. \n\nI am not a designer. I am a researcher, so I never write design recommendations in a report unless they have been talked about or suggested by the designers I work with. More often, I write up the results and we talk about them and what impact they have on the project or design. Often they lead to more questions or further research.\n\nSo that\u2019s it: a brief introduction to using questionnaires for design research. Here\u2019s a quick summary to remind you what I have talked about, and a list of resources if you\u2019re interested in reading further.\n\nTop 10 things to remember when using questionnaires for design research:\n\n\n\tStart by auditing existing research to identify gaps in data.\n\tWrite a research brief. Work out exactly what you\u2019re trying to find out \u2013 what is the survey about, and what is it not about?\n\tThe two basic kinds of questions are open-ended and closed.\n\tClosed questions limit responses by giving the respondent a number of predefined lists of options to choose from (multiple choice, rating scales, and so on).\n\tOpen-ended questions are often in the form of a statement which requires a response. Always ask one at the end of a questionnaire.\n\tAlways include simple demographics to enable you to compare your sample against the population in general.\n\tIt\u2019s best to use official census or professional body wording for questions on ethnicity, disability and religion.\n\tBe sure to think carefully about your tone of voice and the look of your questionnaire.\n\tPay attention to guidelines and laws on storing personal data, cookies and privacy.\n\tInvest plenty of time in analysis and report writing. Don\u2019t just look at the obvious \u2013 dig deep for more interesting insights.\n\n\nSome useful resources for further study\n\nOnline research\n\n\n\tDesign Research: Methods and Perspectives edited by Brenda Laurel\n\tOnline Research Essentials by Brenda Russell and John Purcell\n\tHandbook of Online and Social Media Research by Ray Poynter\n\tESOMAR guidelines for online research [PDF]\n\tOnline questionnaires\n\n\nMarket research books on questionnaire design\n\n\n\tUsing Questionnaires in Small-Scale Research: A Beginner\u2019s Guide by Pamela Munn\n\tQuestionnaire Design by A N Oppenheim\n\tDeveloping a Questionnaire by Bill Gillham", "year": "2012", "author": "Emma Boulton", "author_slug": "emmaboulton", "published": "2012-12-14T00:00:00+00:00", "url": "https://24ways.org/2012/using-questionnaires-for-design-research/", "topic": "business"}
{"rowid": 77, "title": "Colour Accessibility", "contents": "Here\u2019s a quote from Josef Albers:\n\nIn visual perception a colour is almost never seen as it really is[\u2026] This fact makes colour the most relative medium in art.Josef Albers, Interaction of Color, 1963\n\nAlbers was a German abstract painter and teacher, and published a very famous course on colour theory in 1963. Colour is very relative \u2014 not just in the way that it appears differently across different devices due to screen quality and colour management, but it can also be seen differently by different people \u2014 something we really need to be more mindful of when designing.\n\nWhat is colour blindness?\n\nColour blindness very rarely means that you can\u2019t see any colour at all, or that people see things in greyscale. It\u2019s actually a decreased ability to see colour, or a decreased ability to tell colours apart from one another. \n\nHow does it happen?\n\nInside the typical human retina, there are two types of receptor cells \u2014 rods and cones. Rods are the cells that allow us to see dark and light, and shape and movement. Cones are the cells that allow us to perceive colour. There are three types of cones, each responsible for absorbing blue, red, and green wavelengths in the spectrum.\n\nProblems with colour vision occur when one or more of these types of cones are defective or absent entirely, and these problems can either be inherited through genetics, or acquired through trauma, exposure to ultraviolet light, degeneration with age, an effect of diabetes, or other factors.\n\nColour blindness is a sex-linked trait and it\u2019s much more common in men than in women. The most common type of colour blindness is called deuteranomaly which occurs in 7% of males, but only 0.5% of females. That\u2019s a pretty significant portion of the population if you really stop and think about it \u2014\u00a0we can\u2019t ignore this demographic.\n\nWhat does it look like?\n\nPeople with the most common types of colour blindness, like protanopia and deuteranopia, have difficulty discriminating between red and green hues. There are also forms of colour blindness like tritanopia, which affects perception of blue and yellow hues. Below, you can see what a colour wheel might look like to these different people.\n\n\n\nWhat can we do?\n\nHere are some things you can do to make your websites and apps more accessible to people with all types of colour blindness.\n\nInclude colour names and show examples\n\nOne of the most common annoyances I\u2019ve heard from people who are colour-blind is that they often have difficulty purchasing clothing and they will sometimes need to ask another person for a second opinion on what the colour of the clothing might actually be. While it\u2019s easier to shop online than in a physical store, there are still accessibility issues to consider on shopping websites.\n\nLet\u2019s say you\u2019ve got a website that sells T-shirts. If you only show a photo of the shirt, it may be impossible for a person to tell what colour the shirt really is. For clarification, be sure to reference the name of the colour in the description of the product.\n\n\n\nUnited Pixelworkers does a great job of following this rule. The St. John\u2019s T-shirt has a quirky palette inspired by the unofficial pink, white and green Newfoundland flag, and I can imagine many people not liking it.\n\nAnother common problem occurs when a colour filter has been added to a product search. Here\u2019s an example from a clothing website with unlabelled colour swatches, and how that might look to someone with deuteranopia-type colour blindness.\n\n\n\nThe colour search filter below, from the H&M website, is much better since it uses names instead.\n\n\n\nAt first glance, Urban Outfitters also uses unlabelled colour swatches on product pages (below), but on closer inspection, the colour name is displayed on hover. This isn\u2019t an ideal solution, because although it\u2019ll work on a desktop browser, it won\u2019t work on a touchscreen device where hovering isn\u2019t an option. \n\n\n\nUsing overly fancy colour names, like the ones you might find labelling high-end interior paint can be just as confusing as not using a colour name at all. Names like grape instead of purple don\u2019t really give the viewer any useful information about what the colour actually is on a colour wheel. Is grape supposed to be purple, or could it refer to red grapes or even green? Stick with hue names as much as possible.\n\nAvoid colour-specific instructions\n\nWhen designing forms, avoid labelling required fields only with coloured text. It\u2019s safer to use a symbol cue like the asterisk which is colour-independent. \n\n\n\nA similar example would be directing a user to click a green button to purchase a product. Label your buttons clearly and reference them in the site copy by function, not colour, to avoid confusion.\n\nDon\u2019t rely on colour coding\n\nDesigning accessible maps and infographics can be much more challenging. \n\nDon\u2019t rely on colour coding alone \u2014 try to use a combination of colour and texture or pattern, along with precise labels, and reflect this in the key or legend. Combine a blue background with a crosshatched pattern, or a pink background with a stippled dot \u2014 your users will always have two pieces of information to work with.\n\n\n\nThe map of the London subway system is an iconic image not just in London, but around the world. Unfortunately, it contains some colours that are indistinguishable from each other to a person with a vision problem. This is true not only for the London underground, but also for any other wayfinding system that relies on colour coding as the only key in a legend. \n\n\n\nThere are printable versions of the map available online in black and white, using patterns and shades of black and grey that are distinguishable, but the point is that there would be no need for such a map if it were designed with accessibility in mind from the beginning. And, if you\u2019re a person who has a physical disability as well as a vision problem, the \u201cStep-Free\u201d guide map which shows stations is based on the original coloured map. \n\n\n\nProvide alternatives and customization\n\nWhile it\u2019s best to consider these issues and design your app to be accessible by default, sometimes this might not be possible. Providing alternative styles or allowing users to edit their own colours is a feature to keep in mind.\n\nThe developers of the game Faster Than Light created an alternate colour-blind mode and asked for public feedback to make sure that it passed the test. Not much needed to be done, but you can see they added stripes to the red zones and changed some outlines to blue.\n\n\n\niChat is also a good example. Although by default it uses coloured bubbles to indicate a user\u2019s status (available for chat, away or idle, or busy), included in the preferences is a \u201cUser Shapes to Indicate Status\u201d option, which changes the shape of the standard circles to green circles, yellow triangles and red squares.\n\n\n\nPay attention to contrast \n\nColours that are similar in value but different in hue may be easy to distinguish between for a user with good vision, but a person who suffers from colour blindness may not be able to tell them apart at all. Proofing your work in greyscale is a quick way to tell if there\u2019s enough contrast between the most important information in your design.\n\nCheck with a simulator\n\nThere are many tools out there for simulating different types of colour blindness, and it\u2019s worth checking your design to catch any potential problems up front. \n\nOne is called Sim Daltonism and it\u2019s available for Mac OS X. It\u2019ll show a pop-up preview next to your cursor and you can choose which type of colour blindness you want to test from a drop-down menu. \n\n\n\nYou can also proof for the two most common types of colour blindness right in Photoshop or Illustrator (CS4 and later) while you\u2019re designing. \n\n\n\nThe colour contrast check tool from designer and developer Jonathan Snook gives you the option to enter a colour code for a background, and a colour code for text, and it\u2019ll tell you if the colour contrast ratio meets the Web Content Accessibility Guidelines 2.0. You can use the built-in sliders to adjust your colours until they meet the compliant contrast ratios. This is a great tool to test your palette before going live.\n\n\n\nFor live websites, you can use the accessibility tool called WAVE, which also has a contrast checker. It\u2019s important to keep in mind, though, that while WAVE can identify contrast errors in text, other things can slip through, so a site that passes the test does not automatically mean it\u2019s accessible in reality.\n\nFor example, the contrast checker here doesn\u2019t notice that our red link in the introduction isn\u2019t underlined, and therefore could blend into the surrounding paragraph text. \n\n\n\nI know that once I started getting into the habit of checking my work in a simulator, I became more mindful of any potential problem areas and it was easier to avoid them up front. It\u2019s also made me question everything I see around me and it sends red flags off in my head if I think it\u2019s a serious colour blindness fail. Understanding that colour is relative in the planning stages and following these tips will help us make more accessible design for all.", "year": "2012", "author": "Geri Coady", "author_slug": "gericoady", "published": "2012-12-04T00:00:00+00:00", "url": "https://24ways.org/2012/colour-accessibility/", "topic": "design"}
{"rowid": 74, "title": "Should We Be Reactive?", "contents": "Evolution\n\nLooking at the evolution of the web and the devices we use should help remind us that the times we\u2019re adjusting to are just another step on a journey. These times seem to be telling us that we need to embrace flexibility.\n\nImagine an HTML file containing nothing but text. It\u2019s viewable on any web-capable device and reasonably readable: the notion of the universality of the web was very much a founding principle. Right from the beginning, browser vendors understood that we\u2019d want text to reflow (why wouldn\u2019t we?), so I consider the first websites to have been fluid. \n\nAs we attempted to exert more control through our designs in the early days of the web, debates about whether we should produce fixed or fluid sites raged. We could create fluid designs using tables, but what we didn\u2019t have then was a wide range of web capable devices or the ability to control this fluidity. The biggest changes occurred when stats showed enough people using a different screen resolution we could cater for.\n\nTo me, the techniques of responsive web design provide the control we were missing. Combining new approaches to layout and images with media queries empowered us to learn how to embrace the inherent flexibility of the web in ways to suit our work and the devices used by our audience.\n\nPerhaps another kind of flexibility might be found in how we use context to affect how we present our content; to consider how we might use the information we can access from people, browsers and devices to provide web experiences \u2013 effectively creating sites that react to initial or changing circumstances in the relationship between people and our content.\n\nEmbracing flexibility\n\nSo what is context? Put simply, you could think of it as a secondary piece of information that helps clarify the meaning of the first. It helps set a scene or describe circumstances. I think that Cennydd Bowles has summed it up really well through talks he\u2019s given recently, in which he\u2019s arrived at the acronym DETAILS (Device, Environment, Time, Activity, Individual, Location, Social) \u2013 I encourage you to keep an eye out for his next book due in the new year where he\u2019ll explore this idea much further. This clarity over what context could mean in terms of what we do on the web is fundamental, directing us towards ways we might use it.\n\nWhen you stop to think about it, we\u2019ve been using some basic pieces of this information right from the beginning, like bits of JavaScript or Java applets that serve an appropriate greeting to your site\u2019s visitors, or show their location, or even local weather. But what if we think of this from the beginning of our projects?\n\nWe should think about our content first. Once we know this and have a direction, perhaps then we can think about what context, or even multiple contexts, might help us to communicate more effectively.\n\nThe real world\n\nThere\u2019s always been a disconnect between the real world and the web, which is to be expected. But the world around us is a sea of data; every fundamental building block: people, places, events and things have information waiting to be explored. \n\nFor sites based around physical objects or locations, this divide is really apparent. We don\u2019t ordinarily take the time to describe in code the properties of a place, or consider whether your relationship to the place in the real world should have any impact on your relationship with a site about it.\n\nWhen I think about local businesses, they have such rich properties to draw on and yet we don\u2019t really explore them in any meaningful way, even through something as simple as opening hours.\n\nNow we have data\u2026\n\nWe\u2019ve long had access to the current time both on server- and client-sides. The use of geolocation is easier than ever, but when we look at the range of information we could glean to help us make some choices, maybe there\u2019s some help on the horizon from projects like the W3C Device APIs Working Group. This might prove useful to help make us aware of network and battery conditions of a device, along with the potential to gain data from other sensors, which could tell us about lighting conditions, ambient noise levels and temperature depending on the capabilities of the device.\n\nIt may be that our sites have some form of login or access to your profile from another site. Along with data from our devices and browsers, this should give us a sense of how best to talk to our audience in certain situations. We don\u2019t necessarily need to know any personal details, just enough to make decisions about how to present our sites.\n\nThe reactive web?\n\nSo why reactive web design? I\u2019m hoping that a name might help us to have a common vocabulary not only about what we mean when we talk about context, but how it could be considered through our projects, right from the early stages. How could this manifest itself?\n\nA simple example might be a location-aware panel on your site. Perhaps the space is a little down in your content hierarchy but serves a perfectly valid purpose by default. To visitors outside the country perhaps this works fine, but within your country maybe this panel could be used to communicate more effectively. Further still, if we knew the visitors were in the vicinity, we could talk to them more directly. \n\nWhat if both time and location were relevant? This space could work as before but you could consider how time could intersect with your local audience. If you know they\u2019re local and it\u2019s a certain time of day, you could communicate directly with them.\n\nThis example isn\u2019t beyond what banner ads often do and uses easily accessible information. There are more unusual combinations we may be able to find, such as movement and presence. Perhaps a site that tells a story, which changes design and content based on whether you\u2019re moving, how long you\u2019ve been on the site and how far you\u2019ve travelled. This isn\u2019t what we typically expect from websites, but we should bear in mind that what websites are now will not be what they become in the future.\n\nYou could do much of this contextual presentation through native apps, of course. The Silent History, an app novel written and designed for iPad and iPhone, uses an exploration element, providing \u201chundreds of location-based stories across the U.S. and around the world. These can be read only when your device\u2019s GPS matches the coordinates of the specified location.\u201d But considering the universality of the web, we could redefine what web-based experiences should be like. Not all methods would work well on the web, but that\u2019s a decision that has to be made for a specific project.\n\nBy thinking more broadly about any web-capable device, we can use what we know to provide relevant experiences for our site\u2019s visitors. We need to be sure what we mean by relevant, of course!\n\nReality bites\n\nWhile there are incredible possibilities, from a simple panel on a site to something bordering on living sites that evolve and change with our circumstances, we need to act with a degree of pragmatism and understand how much of what we could do is based on assumptions and the bias of our own experiences.\n\nWe could go wild with changing the way our content is presented based on contextual information, but if we\u2019re not careful what we end up with confuses and could provide a very fractured experience. As much as possible we need to think more ethnographically, observe and question people in the situations we think may be relevant, and test our assumptions as early as we can. Even on small projects, there may be ways we can validate our assumptions and test with our audience. The key to applying contextual content or cues is not to break the experience between contextual views (as I think we now wouldn\u2019t when hiding content on a mobile view). \n\nIt\u2019s another instance of progressive enhancement \u2013 as we know certain pieces of information, we can enhance the experience. Also, if you do change content, how can you not make a more cumbersome experience for your visitors?\n\nIt\u2019s all about communication\n\nContent is at the core of what we do, but if we consider context we need to understand the impact on that. The effect could be as subtle as an altered hierarchy, involve swapping out panels of content, or in extreme instances perhaps all of your content might change. In some ways, this extends the notion of adaptive content that Karen McGrane has been talking about, to how we write and store the content we create. Thinking about the the impact of context may require us to re-evaluate our site structure, too. Whatever we decide, we have to be clear what will happen and manage the expectations of our users.\n\nThe bottom line\n\nWhat I\u2019m proposing isn\u2019t that we go crazy and end up with a confused, disjointed set of experiences across the web. What I hope is that starting right from the beginning of a project, we think about what context is and could be, and see what relevance it might have to what we\u2019re trying to communicate. This strategic process leads us to think about design.\n\nWe are slowly adapting to what it means to be flexible through responsive and adaptive processes. What does thinking about contextual states mean to us (or designing for state in general)? Does this highlight again how difficult it\u2019ll be for our tools to keep up with our processes and output?\n\nIn terms of code, the vast majority of this data comes from the client-side through JavaScript. While we can progressively enhance, this could lead to a lot of code bloat through feature or capability detection, and potentially a lot of conditional loading of scripts. It\u2019s a real shame we don\u2019t get much we can rely on from the server-side \u2013 we know how unreliable user agents are!\n\nWe need to understand why we\u2019d do this. Are we trying to communicate well and be useful, or doing it to show off? Underneath it all, what do we base our decisions on? Do we have actual insight or are we proceeding from our assumptions and the bias of our own experiences? Scott Jenson summed it up best for me: (to paraphrase) the pain we put people through has to be greatly outweighed by the value we offer.\n\nI see that this could be another potential step in our evolution on the web; continuing this exploration of the flexibility the web allows us. It\u2019s amazing we can do such incredible things from what is essentially a set of disparate, linked documents.", "year": "2012", "author": "Dan Donald", "author_slug": "dandonald", "published": "2012-12-09T00:00:00+00:00", "url": "https://24ways.org/2012/should-we-be-reactive/", "topic": "design"}
{"rowid": 75, "title": "A Harder-Working Class", "contents": "Class is only becoming more important. Focusing on its original definition as an attribute for grouping (or classifying) as well as linking HTML to CSS, recent front-end development practices are emphasizing class as a vessel for structured, modularized style packages. These patterns reduce the need for repetitive declarations that can seriously bloat file sizes, and instil human-readable understanding of how the interface, layout, and aesthetics are constructed.\n\nIn the next handful of paragraphs, we will look at how these emerging practices \u2013 such as object-oriented CSS and SMACSS \u2013 are pushing the relevance of class. We will also explore how HTML and CSS architecture can be further simplified, performance can be boosted, and CSS utility sharpened by combining class with the attribute selector.\n\nA primer on attribute selectors\n\nWhile attribute selectors were introduced in the CSS 2 spec, they are still considered rather exotic. These well-established and well-supported features give us vastly improved flexibility in targeting elements in CSS, and offer us opportunities for smarter markup. With an attribute selector, you can directly style an element based on any of its unique \u2013 or uniquely shared \u2013 attributes, without the need for an ID or extra classes. Unlike pseudo-classes, pseudo-elements, and other exciting features of CSS3, attribute selectors do not require any browser-specific syntax or prefix, and are even supported in Internet Explorer 7. \n\nFor example, say we want to target all anchor tags on a page that link to our homepage. Where otherwise we might need to manually identify and add classes to the HTML for these specific links, we could simply write:\n\n[href=index.html] { }\n\nThis selector reads: target every element that has an href attribute of \u201cindex.html\u201d. \n\nAttribute selectors are more faceted, though, as they also give us some very simple regular expression-like logic that helps further narrow (or widen) a selector\u2019s scope. In our previous example, what if we wanted to also give indicative styles to any anchor tag linking to an external site? With no way to know what the exact href value would be for every external link, we need to use an expression to match a common aspect of those links. In this case, we know that all external links need to start with \u201chttp\u201d, so we can use that as a hook:\n\n[href^=http] { }\n\nThe selector here reads: target every element that has an href attribute that begins with \u201chttp\u201d (which will also include \u201chttps\u201d). The ^= means \u201cstarts with\u201d. There are a few other simple expressions that give us a lot of flexibility in targeting elements, and I have found that a deep understanding of these and other selector types to be very useful.\n\nThe class-attribute selector\n\nBy matching classes with the attribute selector, CSS can be pushed to accomplish some exciting new feats. What I call a class-attribute selector combines the advantages of classes with attribute selectors by targeting the class attribute, rather than a specific class. Instead of selecting .urgent, you could select [class*=urgent]. The latter may seem like a more verbose way of accomplishing the former, but each would actually match two subtly different groups of elements.\n\nEric Meyer first explored the possibility of using classes with attribute selectors over a decade ago. While his interest in this technique mostly explored the different facets of the syntax, I have found that using class-attribute selectors can have distinct advantages over either using an attribute selector or a straightforward class selector.\n\nFirst, let\u2019s explore some of the subtleties of why we would target class before other attributes:\n\n\n\tClasses are ubiquitous. They have been supported since the HTML 4 spec was released in 1999. Newer attributes, such as the custom data attribute, have only recently begun to be adopted by browsers.\n\tClasses have multiple ways of being targeted. You can use the class selector or attribute selector (.classname or [class=classname]), allowing more flexible specificity than resorting to an ID or !important.\n\tClasses are already widely used, so adding more classes will usually require less markup than adding more attributes.\n\tClasses were designed to abstractly group and specify elements, making them the most appropriate attribute for styling using object-oriented methods (as we will learn in a moment).\n\n\nAlso, as Meyer pointed out, we can use the class-attribute selector to be more strict about class declarations. Of these two elements:\n\n\n\n\n\n\u2026only the second h2 would be selected by [class=urgent], while .urgent would select both. The use of = matches any element with the exact class value of \u201curgent\u201d. Eric explores these nuances further in his series on attribute selectors, but perhaps more dramatic is the added power that class-attribute selectors can bring to our CSS.\n\nMore object-oriented, more scalable and modular\n\nNicole Sullivan has been pushing abstracted, object-oriented thinking in CSS development for years now. She has shared stacks of knowledge on how behemoth sites have seen impressive gains in maintenance overhead and CSS file sizes by leaning heavier on classes derived from common patterns. Jonathan Snook also speaks, writes and is genuinely passionate about improving our markup by using more stratified and modular class name conventions. With SMACSS, he shows this to be highly useful across sites \u2013 both complex and simple \u2013 that exhibit repeated design patterns. Sullivan and Snook both push the use of class for styling over other attributes, and many front-end developers are fast advocating such thinking as best practice.\n\nWith class-attribute selectors, we can further abstract our CSS, pushing its scalability. In his chapter on modules, Snook gives the example of a .pod class that might represent a certain set of styles. A .pod style set might be used in varying contexts, leading to CSS that might normally look like this:\n\n.pod { }\nform .pod { }\naside .pod { }\n\nAccording to Snook, we can make these styles more portable by targeting more verbose classes, rather than context:\n\n.pod { }\n.pod-form { }\n.pod-sidebar { }\n\n\u2026resulting in the following HTML:\n\n\n
\n
\n\nThis divorces the
\u2019s styles from its context, making it applicable to any situation in which it is needed. The markup is clean and portable, and the classes are imbued with meaning as to what module they belong to. \n\nUsing class-attribute selectors, we can simplify this further:\n\n[class*=pod] { }\n.pod-form { }\n.pod-sidebar { }\n\nThe *= tells the browser to look for any element with a class attribute containing \u201cpod\u201d, so it matches \u201cpod\u201d, \u201cpod-form\u201d, \u201cpod-sidebar\u201d, etc. This allows only one class per element, resulting in simpler HTML:\n\n