{"rowid": 67, "title": "What I Learned about Product Design This Year", "contents": "2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. \nThe work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users.\nI had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I\u2019ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it\u2019s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I\u2019d like to share a few of those lessons.\nProduct design is very different from marketing design\nThe majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love.\nProduct design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I\u2019ve created for our marketing materials, but big gradients, textures, and display fonts made no sense in this new context.\nThat\u2019s because the product isn\u2019t about us, and it isn\u2019t about telling our story. Product design is about getting out of the way so people can do their job. The visual design is there to create a pleasant atmosphere for people to work in, and to help support the user experience. Learning to take \u201cus\u201d out of the equation took some work after years of creating gorgeous imagery and content for the sales-driven side of businesses.\nI\u2019ve learned it\u2019s very valuable to design both sides of the experience, because marketing and product design flex different muscles. If you\u2019re currently in an environment where the two are separate, consider switching teams in 2016. Designing for product when you\u2019ve mostly done marketing, or vice versa, will deepen your knowledge as a designer overall. You\u2019ll face new unexpected challenges, which is the only way to grow.\nProduct design can not start with what looks good on Dribbble\nI have an embarrassing confession: when I began the redesign, I had a secret goal of making something that would look gorgeous in my portfolio. I have a collection of product shots that I admire on Dribbble; examples of beautiful dashboards and widgets and UI elements that look good enough to frame. I wanted people to feel the same way about the final outcome of our redesign. Mistakenly, this was a factor in my initial work. I opened Photoshop and crafted pixel-perfect static buttons and form elements and color palettes that\u200a\u2014\u200awhen applied to our actual product\u200a\u2014\u200alooked like a toddler beauty pageant. It added up to a lot of unusable shininess, noise, and silliness.\nI was disappointed; these elements seemed so lovely in isolation, but in context, they felt tacky and overblown. I realized: I\u2019m not here to design the world\u2019s most beautiful drop down menu. Good design has nothing to do with ego, but in my experience designers are, at least a little bit, secret divas. I\u2019m no exception. I had to remind myself that I am not working in service of a bigger Dribbble following or to create the most Pinterest-ing work. My function is solely to serve the users\u200a\u2014\u200ato make life a little better for the good people who keep my company in business.\nThis meant letting go of pixel-level beauty to create something bigger and harder: a system of elements that work together in harmony in many contexts. The visual style exists to guide the users. When done well, it becomes a language that users understand, so when they encounter a new feature or have a new goal, they already feel comfortable navigating it. This meant stripping back my gorgeous animated menu into something that didn\u2019t detract from important neighboring content, and could easily fit in other parts of the app. In order to know what visual style would support the users, I had to take a wider view of the product as a whole.\nJust accept that designing a great product \u2013 like many worthwhile pursuits \u2013 is initially laborious and messy\nOnce I realized I couldn\u2019t start by creating the most Dribbble-worthy thing, I knew I\u2019d have to begin with the unglamorous, frustrating, but weirdly wonderful work of mapping out how the product\u2019s content could better be structured. Since we\u2019re redesigning an existing product, I assumed this would be fairly straightforward: the functionality was already in place, and my job was just to structure it in a more easily navigable way.\nI started by handing off a few wireframes of the key screens to the developer, and that\u2019s when the questions began rolling in: \u201cIf we move this content into a modal, how will it affect this similar action here?\u201d \u201cWhat happens if they don\u2019t add video tags, but they do add a description?\u201d \u201cWhat if the user has a title that is 500 characters long?\u201d \u201cWhat if they want their video to be private to some users, but accessible to others?\u201d.\nHow annoying (but really, fantastic) that people use our product in so many ways. Turns out, product design isn\u2019t about laying out elements in the most ideal scenario for the user that\u2019s most convenient for you. As product designers, we have to foresee every outcome, and anticipate every potential user need.\nWhich brings me to another annoying epiphany: if you want to do it well, and account for every user, product design is so much more snarly and tangled than you\u2019d expect going in. I began with a simple goal: to improve the experience on just one of our key product pages. However, every small change impacts every part of the product to some degree, and that impact has to be accounted for. Every decision is based on assumptions that have to be tested; I test my assumptions by observing users, talking to the team, wireframing, and prototyping. Many of my assumptions are wrong. There are days when it\u2019s incredibly frustrating, because an elegant solution for users with one goal will complicate life for users with another goal. It\u2019s vital to solve as many scenarios as possible, even though this is slow, sometimes mind-bending work.\nAs a side bonus, wireframing and prototyping every potential state in a product is tedious, but your developers will thank you for it. It\u2019s not their job to solve what happens when there\u2019s an empty state, error, or edge case. Showing you\u2019ve accounted for these scenarios will win a developer\u2019s respect; failing to do so will frustrate them.\nWhen you\u2019ve created and tested a system that supports user needs, it will be beautiful\nRemember what I said in the beginning about wanting to create a Dribbble-worthy product? When I stopped focusing on the visual details of the design (color, spacing, light and shadow, font choices) and focused instead on structuring the content to maximize usability and delight, a beautiful design began to emerge naturally.\nI began with grayscale, flat wireframes as a strategy to keep me from getting pulled into the visual style before the user experience was established. As I created a system of elements that worked in harmony, the visual style choices became obvious. Some buttons would need to be brighter and sit off the page to help the user spot important actions. Some elements would need line separators to create a hierarchy, where others could stand on their own as an emphasized piece of content. As the user experience took shape, the visual style emerged naturally to support it. The result is a product that feels beautiful to use, because I was thoughtful about the experience first.\n\nA big takeaway from this process has been that my assumptions will often be proven wrong. My assumptions about how to design a great product, and how users will interact with that product, have been tested and revised repeatedly. At SproutVideo we\u2019re about to undertake the biggest test of our work; we\u2019re going to launch a small part of the product redesign to our users. If I\u2019ve learned anything, it\u2019s that I will continue to be humbled by the ongoing effort of making the best product I can, which is a wonderful thing.\nNext year, I hope you all get to do work that takes you out of our comfort zone. Be regularly confounded and embarrassed by your wrong assumptions, learn from them, and come back and tell us what you learned in 2016.", "year": "2015", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2015-12-14T00:00:00+00:00", "url": "https://24ways.org/2015/what-i-learned-about-product-design-this-year/", "topic": "design"} {"rowid": 69, "title": "How to Do a UX Review", "contents": "A UX review is where an expert goes through a website looking for usability and experience problems and makes recommendations on how to fix them. \nI\u2019ve completed a number of UX reviews over my twelve years working as a user experience consultant and I thought I\u2019d share my approach. \nI\u2019ll be talking about reviewing websites here; you can adapt the approach for web apps, or mobile or desktop apps. \nWhy conduct a review\nTypically, a client asks for a review to be undertaken by a trusted and, ideally, detached third party who either works for an agency or is a freelancer. Often they may ask a new member of the UX team to complete one, or even set it as a task for a job interview. This indicates the client is looking for an objective view, seen from the outside as a user would see the website. \nI always suggest conducting some user research rather than a review. Users know their goals and watching them make (what you might think of as) mistakes on the website is invaluable. Conducting research with six users can give you six hours\u2019 worth of review material from six viewpoints. In short, user research can identify more problems and show how common those problems might be. \nThere are three reasons, though, why a review might better suit client needs than user research: \n\nQuick results: user research and analysis takes at least three weeks.\nLimited budget: the \u00a36\u201310,000 cost to run user research is about twice the cost of a UX review. \nUsers are hard to reach: in the business-to-business world, reaching users is difficult, especially if your users hold senior positions in their organisations. Working with consumers is much easier as there are often more of them. \n\nThere is some debate about the benefits of user research over UX review. In my experience you learn far more from research, but opinions differ. \nBe objective\nThe number one mistake many UX reviewers make is reporting back the issues they identify as their opinion. This can cause credibility problems because you have to keep justifying why your opinion is correct. \nI\u2019ve had the most success when giving bad news in a UX review and then finally getting things fixed when I have been as objective as possible, offering evidence for why something may be a problem. \nTo be objective we need two sources of data: numbers from analytics to appeal to reason; and stories from users in the form of personas to speak to emotions. Highlighting issues with dispassionate numerical data helps show the extent of the problem. Making the problems more human using personas can make the problem feel more real. \nNumbers from analytics\nThe majority of clients I work with use Google Analytics, but if you use a different analytics package the same concepts apply. I use analytics to find two sets of things.\n1. Landing pages and search terms\nLanding pages are the pages users see first when they visit a website \u2013 more often than not via a Google search. Landing pages reveal user goals. If a user landed on a page called \u2018Yellow shoes\u2019 their goal may well be to find out about or buy some yellow shoes. \nIt would be great to see all the search terms bringing people to the website but in 2011 Google stopped providing search term data to (rightly!) protect users\u2019 privacy. You can get some search term data from Google Webmaster tools, but we must rely on landing pages as a clue to our users\u2019 goals. \nThe thing to look for is high-traffic landing pages with a high bounce rate. Bounce rate is the percentage of visitors to a website who navigate away from the site after viewing only one page. A high bounce rate (over 50%) isn\u2019t good; above 70% is bad.\nTo get a list of high-traffic landing pages with a high bounce rate install this bespoke report.\nGoogle Analytics showing landing pages ordered by popularity and the bounce rate for each.\nThis is the list of pages with high demand and that have real problems as the bounce rate is high. This is the main focus of the UX review. \n2. User flows\nWe have the beginnings of the user journey: search terms and initial landing pages. Now we can tap into the really useful bit of Google Analytics. Called behaviour flows, they show the most common order of pages visited. \nBehaviour flows from Google Analytics, showing the routes users took through the website.\nHere we can see the second and third (and so on) pages users visited. Importantly, we can also see the drop-outs at each step. \nIf your client has it set up, you can also set goal pages (for example, a post-checkout contact us and thank you page). You can then see a similar view that tracks back from the goal pages. If your client doesn\u2019t have this, suggest they set up goal tracking. It\u2019s easy to do. \nWe now have the remainder of the user journey. \nA user journey\nExpect the work in analytics to take up to a day. \nWe may well identify more than one user journey, starting from different landing pages and going to different second- and third-level pages. That\u2019s a good thing and shows we have different user types. Talking of user types, we need to define who our users are. \nPersonas\nWe have some user journeys and now we need to understand more about our users\u2019 motivations and goals. \nI have a love-hate relationship with personas, but used properly these portraits of users can help bring a human touch to our UX review. \nI suggest using a very cut-down view of a persona. My old friends Steve Cable and Richard Caddick at cxpartners have a great free template for personas from their book Communicating the User Experience.\nThe first thing to do is find a picture that represents that persona. Don\u2019t use crappy stock photography \u2013 it\u2019s sometimes hard to relate to perfect-looking people) \u2013 use authentic-looking people. Here\u2019s a good collection of persona photos. \nAn example persona.\nThe personas have three basic attributes:\n\nGoals: we can complete these drawing on the analytics data we have (see example).\nMusts: things we have to do to meet the persona\u2019s needs.\nMust nots: a list of things we really shouldn\u2019t do. \n\nCompleting points 2 and 3 can often be done during the writing of the report. \nLet\u2019s take an example. We know that the search term \u2018yellow shoes\u2019 takes the user to the landing page for yellow shoes. We also know this page has a high bounce rate, meaning it doesn\u2019t provide a good experience. \nWith our expert hat on we can review the page. We will find two types of problem: \n\nUsability issues: ineffective button placement or incorrect wording, links not looking like links, and so on. \nExperience issues: for example, if a product is out of stock we have to contact the business to ask them to restock. \n\nThat link is very small and hard to see.\nWe could identify that the contact button isn\u2019t easy to find (a usability issue) but that\u2019s not the real problem here. That the user has to ask the business to restock the item is a bad user experience. We add this to our personas\u2019 must nots. The big experience problems with the site form the musts and must nots for our personas. \nWe now have a story around our user journey that highlights what is going wrong. \nIf we\u2019ve identified a number of user journeys, multiple landing pages and differing second and third pages visited, we can create more personas to match. A good rule of thumb is no more than three personas. Any more and they lose impact, watering down your results. \nExpect persona creation to take up to a day to complete. \nLet\u2019s start the review\nWe take the user journeys and we follow them step by step, working through the website looking for the reasons why users drop out at each step. Using Keynote or PowerPoint, I structure the final report around the user journey with separate sections for each step.\nFor each step we\u2019ll find both usability and experience problems. Split the results into those two groups. \nUsability problems are fairly easy to fix as they\u2019re often quick design changes. As you go along, note the usability problems in one place: we\u2019ll call this \u2018quick wins\u2019. Simple quick fixes are a reassuring thing for a client to see and mean they can get started on stuff right away. You can mark the severity of usability issues. Use a scale from 1 to 3 (if you use 1 to 5 everything ends up being a 3!) where 1 is minor and 3 is serious. \nReview the website on the device you\u2019d expect your persona to use. Are they using the site on a smartphone? Review it on a smartphone. \nI allow one page or slide per problem, which allows me to explain what is going wrong. For a usability problem I\u2019ll often make a quick wireframe or sketch to explain how to address it. \nA UX review slide displaying all the elements to be addressed. These slides may be viewed from across the room on a screen so zoom into areas of discussion.\n(Quick tip: if you use Google Chrome, try Awesome Screenshot to capture screens.)\nWhen it comes to the more severe experience problems \u2013 things like an online shop not offering next day delivery, or a business that needs to promise to get back to new customers within a few hours \u2013 these will take more than a tweak to the UI to fix. \nCall these something different. I use the terms like business challenges and customer experience issues as they show that it will take changes to the organisation and its processes to address them. It\u2019s often beyond the remit of a humble UX consultant to recommend how to fix organisational issues, so don\u2019t try. \nAgain, create a page within your document to collect all of the business challenges together. \nExpect the review to take between one and three days to complete. \nThe final report should follow this structure:\n\nThe approach\nOverview of usability quick wins\nOverview of experience issues\nOverview of Google Analytics findings\nThe user journeys \nThe personas\nDetailed page-by-page review (broken down by steps on the user journey)\n\nThere are two academic theories to help with the review. \nHeuristic evaluation is a set of criteria to organise the issues you find. They\u2019re great for categorising the usability issues you identify but in practice they can be quite cumbersome to apply. \nI prefer the more scientific and much simpler cognitive walkthrough that is focused on goals and actions.\nA workshop to go through the findings\nThe most important part of the UX review process is to talk through the issues with your client and their team. \nA document can only communicate a certain amount. Conversations about the findings will help the team understand the severity of the issues you\u2019ve uncovered and give them a chance to discuss what to do about them. \nExpect the workshop to last around three hours.\nWhen presenting the report, explain the method you used to conduct the review, the data sources, personas and the reasoning behind the issues you found. Start by going through the usability issues. Often these won\u2019t be contentious and you can build trust and improve your credibility by making simple, easy to implement changes. \nThe most valuable part of the workshop is conversation around each issue, especially the experience problems. The workshop should include time to talk through each experience issue and how the team will address it. \nI collect actions on index cards throughout the workshop and make a note of who will take what action with each problem. \nIndex cards showing the problem and who is responsible.\nWhen talking through the issues, the person who designed the site is probably in the room \u2013 they may well feel threatened. So be nice.\nWhen I talk through the report I try to have strong ideas, weakly held.\nAt the end of the workshop you\u2019ll have talked through each of the issues and identified who is responsible for addressing them. To close the workshop I hand out the cards to the relevant people, giving them a physical reminder of the next steps they have to take. \nThat\u2019s my process for conducting a review. I\u2019d love to hear any tips you have in the comments.", "year": "2015", "author": "Joe Leech", "author_slug": "joeleech", "published": "2015-12-03T00:00:00+00:00", "url": "https://24ways.org/2015/how-to-do-a-ux-review/", "topic": "ux"} {"rowid": 65, "title": "The Accessibility Mindset", "contents": "Accessibility is often characterized as additional work, hard to learn and only affecting a small number of people. Those myths have no logical foundation and often stem from outdated information or misconceptions.\nIndeed, it is an additional skill set to acquire, quite like learning new JavaScript frameworks, CSS layout techniques or new HTML elements. But it isn\u2019t particularly harder to learn than those other skills.\nA World Health Organization (WHO) report on disabilities states that,\n\n[i]ncluding children, over a billion people (or about 15% of the world\u2019s population) were estimated to be living with disability.\n\nBeing disabled is not as unusual as one might think. Due to chronic health conditions and older people having a higher risk of disability, we are also currently paving the cowpath to an internet that we can still use in the future.\nAccessibility has a very close relationship with usability, and advancements in accessibility often yield improvements in the usability of a website. Websites are also more adaptable to users\u2019 needs when they are built in an accessible fashion.\nBeyond the bare minimum\nIn the time of table layouts, web developers could create code that passed validation rules but didn\u2019t adhere to the underlying semantic HTML model. We later developed best practices, like using lists for navigation, and with HTML5 we started to wrap those lists in nav elements. Working with accessibility standards is similar. The Web Content Accessibility Guidelines (WCAG) 2.0 can inform your decision to make websites accessible and can be used to test that you met the success criteria. What it can\u2019t do is measure how well you met them. \nW3C developed a long list of techniques that can be used to make your website accessible, but you might find yourself in a situation where you need to adapt those techniques to be the most usable solution for your particular problem.\nThe checkbox below is implemented in an accessible way: The input element has an id and the label associated with the checkbox refers to the input using the for attribute. The hover area is shown with a yellow background and a black dotted border:\nOpen video\n \nThe label is clickable and the checkbox has an accessible description. Job done, right? Not really. Take a look at the space between the label and the checkbox:\nOpen video\n \nThe gutter is created using a right margin which pushes the label to the right. Users would certainly expect this space to be clickable as well. The simple solution is to wrap the label around the checkbox and the text:\nOpen video\n \nYou can also set the label to display:block; to further increase the clickable area:\nOpen video\n \nAnd while we\u2019re at it, users might expect the whole box to be clickable anyway. Let\u2019s apply the CSS that was on a wrapping div element to the label directly:\nOpen video\n \nThe result enhances the usability of your form element tremendously for people with lower dexterity, using a voice mouse, or using touch interfaces. And we only used basic HTML and CSS techniques; no JavaScript was added and not one extra line of CSS.\n
\n \n
\nButton Example\nThe button below looks like a typical edit button: a pencil icon on a real button element. But if you are using a screen reader or a braille keyboard, the button is just read as \u201cbutton\u201d without any indication of what this button is for.\nOpen video\n A screen reader announcing a button. Contains audio.\nThe code snippet shows why the button is not properly announced:\n\nAn icon font is used to display the icon and no text alternative is given. A possible solution to this problem is to use the title or aria-label attributes, which solves the alternative text use case for screen reader users:\nOpen video\n A screen reader announcing a button with a title.\nHowever, screen readers are not the only way people with and without disabilities interact with websites. For example, users can reset or change font families and sizes at will. This helps many users make websites easier to read, including people with dyslexia. Your icon font might be replaced by a font that doesn\u2019t include the glyphs that are icons. Additionally, the icon font may not load for users on slow connections, like on mobile phones inside trains, or because users decided to block external fonts altogether. The following screenshots show the mobile GitHub view with and without external fonts:\nThe mobile GitHub view with and without external fonts.\nEven if the title/aria-label approach was used, the lack of visual labels is a barrier for most people under those circumstances. One way to tackle this is using the old-fashioned img element with an appropriate alt attribute, but surprisingly not every browser displays the alternative text visually when the image doesn\u2019t load.\n\nProviding always visible text is an alternative that can work well if you have the space. It also helps users understand the meaning of the icons.\n\nThis also reads just fine in screen readers:\nOpen video\n A screen reader announcing the revised button.\nClever usability enhancements don\u2019t stop at a technical implementation level. Take the BBC iPlayer pages as an example: when a user navigates the \u201ccaptioned videos\u201d or \u201caudio description\u201d categories and clicks on one of the videos, captions or audio descriptions are automatically switched on. Small things like this enhance the usability and don\u2019t need a lot of engineering resources. It is more about connecting the usability dots for people with disabilities. Read more about the BBC iPlayer accessibility case study.\nMore information\nW3C has created several documents that make it easier to get the gist of what web accessibility is and how it can benefit everyone. You can find out \u201cHow People with Disabilities Use the Web\u201d, there are \u201cTips for Getting Started\u201d for developers, designers and content writers. And for the more seasoned developer there is a set of tutorials on web accessibility, including information on crafting accessible forms and how to use images in an accessible way.\nConclusion\nYou can only produce a web project with long-lasting accessibility if accessibility is not an afterthought. Your organization, your division, your team need to think about accessibility as something that is the foundation of your website or project. It needs to be at the same level as performance, code quality and design, and it needs the same attention. Users often don\u2019t notice when those fundamental aspects of good website design and development are done right. But they\u2019ll always know when they are implemented poorly.\nIf you take all this into consideration, you can create accessibility solutions based on the available data and bring accessibility to people who didn\u2019t know they\u2019d need it:\nOpen video\n \nIn this video from the latest Apple keynote, the Apple TV is operated by voice input through a remote. When the user asks \u201cWhat did she say?\u201d the video jumps back fifteen seconds and captions are switched on for a brief time. All three, the remote, voice input and captions have their roots in assisting people with disabilities. Now they benefit everyone.", "year": "2015", "author": "Eric Eggert", "author_slug": "ericeggert", "published": "2015-12-17T00:00:00+00:00", "url": "https://24ways.org/2015/the-accessibility-mindset/", "topic": "code"} {"rowid": 61, "title": "Animation in Responsive Design", "contents": "Animation and responsive design can sometimes feel like they\u2019re at odds with each other. Animation often needs space to do its thing, but RWD tells us that the amount of space we\u2019ll have available is going to change a lot. Balancing that can lead to some tricky animation situations. \nEmbracing the squishiness of responsive design doesn\u2019t have to mean giving up on your creative animation ideas. There are three general techniques that can help you balance your web animation creativity with your responsive design needs. One or all of these approaches might help you sneak in something just a little extra into your next project.\nFocused art direction\nSmaller viewports mean a smaller stage for your motion to play out on, and this tends to amplify any motion in your animation. Suddenly 100 pixels is really far and multiple moving parts can start looking like they\u2019re battling for space. An effect that looked great on big viewports can become muddled and confusing when it\u2019s reframed in a smaller space.\nMaking animated movements smaller will do the trick for simple motion like a basic move across the screen. But for more complex animation on smaller viewports, you\u2019ll need to simplify and reduce the number of moving parts. The key to this is determining what the vital parts of the animation are, to zone in on the parts that are most important to its message. Then remove the less necessary bits to distill the motion\u2019s message down to the essentials. \nFor example, Rally Interactive\u2019s navigation folds down into place with two triangle shapes unfolding each corner on larger viewports. If this exact motion was just scaled down for narrower spaces the two corners would overlap as they unfolded. It would look unnatural and wouldn\u2019t make much sense. \nOpen video\n\nThe main purpose of this animation is to show an unfolding action. To simplify the animation, Rally unfolds only one side for narrower viewports, with a slightly different animation. The action is still easily interpreted as unfolding and it\u2019s done in a way that is a better fit for the available space. The message the motion was meant to convey has been preserved while the amount of motion was simplified. \nOpen video\n\nSi Digital does something similar. The main concept of the design is to portray the studio as a creative lab. On large viewports, this is accomplished primarily through an animated illustration that runs the full length of the site and triggers its animations based on your scroll position. The illustration is there to support the laboratory concept visually, but it doesn\u2019t contain critical content.\nOpen video\n\nAt first, it looks like Si Digital just turned off the animation of the illustration for smaller viewports. But they\u2019ve actually been a little cleverer than that. They\u2019ve also reduced the complexity of the illustration itself. Both the amount of motion (reduced down to no motion) and the illustration were simplified to create a result that is much easier to glean the concept from.\nOpen video\n\nThe most interesting thing about these two examples is that they\u2019re solved more with thoughtful art direction than complex code. Keeping the main concept of the animations at the forefront allowed each to adapt creative design solutions to viewports of varying size without losing the integrity of their design. \nResponsive choreography\nStatic content gets moved around all the time in responsive design. A three-column layout might line up from left to right on wide viewports, then stack top to bottom on narrower viewports. The same approach can be used to arrange animated content for narrower views, but the animation\u2019s choreography also needs to be adjusted for the new layout. Even with static content, just scaling it down or zooming out to fit it into the available space is rarely an ideal solution. Rearranging your animations\u2019 choreography to change which animation starts when, or even which animations play at all, keeps your animated content readable on smaller viewports. \nIn a recent project I had three small animations that played one after the other, left to right, on wider viewports but needed to be stacked on narrower viewports to be large enough to see. On wide viewports, all three animations could play one right after the other in sequence because all three were in the viewable area at the same time. But once these were stacked for the narrower viewport layouts, that sequence had to change. \nOpen video\n\nWhat was essentially one animation on wider viewports became three separate animations when stacked on narrower viewports. The layout change meant the choreography had to change as well. Each animation starts independently when it comes into view in the stacked layout instead of playing automatically in sequence. (I\u2019ve put the animated parts in this demo if you want to peek under the hood.) \nOpen video\n\nI choose to use the GreenSock library, with the choreography defined in two different timelines for this particular project. But the same goals could be accomplished with other JavaScript options or even CSS keyframe animations and media queries. \nEven more complex responsive choreography can be pulled off with SVG. Media queries can be used to change CSS animations applied to SVG elements at specific breakpoints for starters. For even more responsive power, SVG\u2019s viewBox property, and the positioning of the objects within it, can be adjusted at JavaScript-defined breakpoints. This lets you set rules to crop the viewable area and arrange your animating elements to fit any space. \nSarah Drasner has some great examples of how to use this technique with style in this responsive infographic and this responsive interactive illustration. On the other hand, if smart scalability is what you\u2019re after, it\u2019s also possible to make all of an SVG\u2019s shapes and motion scale with the SVG canvas itself. Sarah covers both these clever responsive SVG techniques in detail. Creative and complex animation can easily become responsive thanks to the power of SVG! \nOpen video\n\nBake performance into your design decisions\nIt\u2019s hard to get very far into a responsive design discussion before performance comes up. Performance goes hand in hand with responsive design and your animation decisions can have a big impact on the overall performance of your site. \nThe translate3D \u201chack\u201d, backface-visibility:hidden, and the will-change property are the heavy hitters of animation performance. But decisions made earlier in your animation design process can have a big impact on rendering performance and your performance budget too.\nPick a technology that matches your needs\nOne of the biggest advantages of the current web animation landscape is the range of tools we have available to us. We can use CSS animations and transitions to add just a dash of interface animation to our work, go all out with webGL to create a 3D experience, or anywhere in between. All within our browsers! Having this huge range of options is amazing and wonderful but it also means you need to be cognizant of what you\u2019re using to get the job done. \nLoading in the full weight of a robust JavaScript animation library is going to be overkill if you\u2019re only animating a few small elements here and there. That extra overhead will have an impact on performance. Performance budgets will not be pleased. \nAlways match the complexity of the technology you choose to the complexity of your animation needs to avoid unnecessary performance strain. For small amounts of animation, stick to CSS solutions since it\u2019s the most lightweight option. As your animations grow in complexity, or start to require more robust logic, move to a JavaScript solution that can accomplish what you need.\nAnimate the most performant properties\nWhether you\u2019re animating in CSS or JavaScript, you\u2019re affecting specific properties of the animated element. Browsers can animate some properties more efficiently than others based on how many steps need to happen behind the scenes to visually update those properties. \nBrowsers are particularly efficient at animating opacity, scale, rotation, and position (when the latter three are done with transforms). This article from Paul Irish and Paul Lewis gives the full scoop on why. Conveniently, those are also the most common properties used in motion design. There aren\u2019t many animated effects that can\u2019t be pulled off with this list. Stick to these properties to set your animations up for the best performance results from the start. If you find yourself needing to animate a property outside of this list, check CSS Triggers\u2026 to find out how much of an additional impact it might have.\nOffset animation start times\nOffsets (the concept of having a series of similar movements execute one slightly after the other, creating a wave-like pattern) are a long-held motion graphics trick for creating more interesting and organic looking motion. Employing this trick of the trade can also be smart for performance. Animating a large number of objects all at the same time can put a strain on the browser\u2019s rendering abilities even in the best cases. Adding short delays to offset these animations in time, so they don\u2019t all start at once, can improve rendering performance. \nGo explore the responsive animation possibilities for yourself!\nWith smart art direction, responsive choreography, and an eye on performance you can create just about any creative web animation you can think up while still being responsive. Keep these in mind for your next project and you\u2019ll pull off your animations with style at any viewport size!", "year": "2015", "author": "Val Head", "author_slug": "valhead", "published": "2015-12-09T00:00:00+00:00", "url": "https://24ways.org/2015/animation-in-responsive-design/", "topic": "design"} {"rowid": 51, "title": "Blow Your Own Trumpet", "contents": "Even if your own trumpet\u2019s tiny and fell out of a Christmas cracker, blowing it isn\u2019t something that everyone\u2019s good at. Some people find selling themselves and what they do difficult. But, you know what? Boo hoo hoo. If you want people to buy something, the reality is you\u2019d better get good at selling, especially if that something is you.\nFor web professionals, the best place to tell potential business customers or possible employers about what you do is on your own website. You can write what you want and how you want, but that doesn\u2019t make knowing what to write any easier. As a matter of fact, writing for yourself often proves harder than writing for someone else.\nI spent this autumn thinking about what I wanted to say about Stuff & Nonsense on the website we relaunched recently. While I did that, I spoke to other designers about how they struggled to write about their businesses.\nIf you struggle to write well, don\u2019t worry. You\u2019re not on your own. Here are five ways to hit the right notes when writing about yourself and your work.\nBe genuine about who you are\nI\u2019ve known plenty of talented people who run a successful business pretty much single-handed. Somehow they still feel awkward presenting themselves as individuals. They wonder whether describing themselves as a company will give them extra credibility. They especially agonise over using \u201cwe\u201d rather than \u201cI\u201d when describing what they do. These choices get harder when you\u2019re a one-man band trading as a limited company or LLC business entity.\nIf you mainly work alone, don\u2019t describe yourself as anything other than \u201cI\u201d. You might think that saying \u201cwe\u201d makes you appear larger and will give you a better chance of landing bigger and better work, but the moment a prospective client asks, \u201cHow many people are you?\u201d you\u2019ll have some uncomfortable explaining to do. This will distract them from talking about your work and derail your sales process. There\u2019s no need to be anything other than genuine about how you describe yourself. You should be proud to say \u201cI\u201d because working alone isn\u2019t something that many people have the ability, business acumen or talent to do.\nExplain what you actually do\nHow many people do precisely the same job as you? Hundreds? Thousands? The same goes for companies. If yours is a design studio, development team or UX consultancy, there are countless others saying exactly what you\u2019re saying about what you do. Simply stating that you code, design or \u2013 God help me \u2013 \u201chandcraft digital experiences\u201d isn\u2019t enough to make your business sound different from everyone else. Anyone can and usually does say that, but people buy more than deliverables. They buy something that\u2019s unique about you and your business.\nPotentially thousands of companies deliver code and designs the same way as Stuff & Nonsense, but our clients don\u2019t just buy page designs, prototypes and websites from us. They buy our taste for typography, colour and layout, summed up by our \u201cIt\u2019s the taste\u201d tagline and bowler hat tip to the PG Tips chimps. We hope that potential clients will understand what\u2019s unique about us. Think beyond your deliverables to what people actually buy, and sell the uniqueness of that.\nDescribe work in progress\nIt\u2019s sad that current design trends have made it almost impossible to tell one website from another. So many designers now demonstrate finished responsive website designs by pasting them onto iMac, MacBook, iPad and iPhone screens that their portfolios don\u2019t fare much better. Every designer brings their own experience, perspective and process to a project. In my experience, it\u2019s understanding those differences which forms a big part of how a prospective client makes a decision about who to work with. Don\u2019t simply show a prospective client the end result of a previous project; explain your process, the development of your thinking and even the wrong turns you took.\nTraditional case studies, like the one I\u2019ve just written about Stuff & Nonsense\u2019s work for WWF UK, can take a lot of time. That\u2019s probably why many portfolios get out of date very quickly. Designers make new work all the time, so there must be a better way to show more of it more often, to give prospective clients a clearer understanding of what we do. At Stuff & Nonsense our solution was to create a feed where we could post fragments of design work throughout a project. This also meant rewriting our Contract Killer to give us permission to publish work before someone signs it off.\nOutline a client\u2019s experience\nRecently a client took me to one side and offered some valuable advice. She told me that our website hadn\u2019t described anything about the experience she\u2019d had while working with us. She said that knowing more about how we work would\u2019ve helped her make her buying decision.\nWhen a client chooses your business, they\u2019re hoping for more than a successful outcome. They want their project to run smoothly. They want to feel that they made a correct decision when they chose you. If they work for an organisation, they\u2019ll want their good judgement to be recognised too. Our client didn\u2019t recognise her experience because we hadn\u2019t made our own website part of it. Remember, the challenge of creating a memorable user experience starts with selling to the people paying you for it.\nAddress your ideal client\nIt\u2019s important to understand that a portfolio\u2019s job isn\u2019t to document your work, it\u2019s to attract new work from clients you want. Make sure that work you show reflects the work you want, because what you include in your portfolio often leads to more of the same.\nWhen you\u2019re writing for your portfolio and elsewhere on your website, imagine that you\u2019re addressing your ideal client. Picture them sitting opposite and answer the questions they\u2019d ask as you would in conversation. Be direct, funny if that\u2019s appropriate and serious when it\u2019s not. If it helps, ask a friend to read the questions aloud and record what you say in response. This will help make what you write sound natural. I\u2019ve found this technique helps clients write copy too.\nToot your own horn\nSome people confuse expressing confidence in yourself and your work as boastfulness, but in a competitive world the reality is that if you are to succeed, you need to show confidence so that others can show their confidence in you. If you want people to hear you, pick up your trumpet and blow it.", "year": "2015", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2015-12-23T00:00:00+00:00", "url": "https://24ways.org/2015/blow-your-own-trumpet/", "topic": "business"} {"rowid": 62, "title": "Being Customer Supportive", "contents": "Every day in customer support is an inbox, a Twitter feed, or a software forum full of new questions. Each is brimming with your customers looking for advice, reassurance, or fixes for their software problems. Each one is an opportunity to take a break from wrestling with your own troublesome tasks and assist someone else in solving theirs.\nSometimes the questions are straightforward and can be answered in a few minutes with a short greeting, a link to a help page, or a prewritten bit of text you use regularly: how to print a receipt, reset a password, or even, sadly, close your account.\nMore often, a support email requires you to spend some time unpacking the question, asking for more information, and writing a detailed personal response, tailored to help that particular user on this particular day.\nHere I offer a few of my own guidelines on how to make today\u2019s email the best support experience for both me and my customer. And even if you don\u2019t consider what you do to be customer support, you might still find the suggestions useful for the next time you need to communicate with a client, to solve a software problem with teammates, or even reach out and ask for help yourself.\n(All the examples appearing in this article are fictional. Any resemblance to quotes from real, software-using persons is entirely coincidental. Except for the bit about Star Wars. That happened.)\nWho\u2019s TAHT girl\nI\u2019ll be honest: I briefly tried making these recommendations into a clever mnemonic like FAST (facial drooping, arm weakness, speech difficulties, time) or PAD (pressure, antiseptic, dressing). But instead, you get TAHT: tone, ask, help, thank. Ah, well.\nAs I work through each message in my support queue, I\n\nlisten to the tone of the email\nask clarifying questions\nbring in extra help as needed\nand thank the customer when the problem is solved.\n\nLet\u2019s open an email and get started!\nLeave your message at the sound of the tone\nWith our enthusiasm for emoji, it can be very hard to infer someone\u2019s tone from plain text. How much time have you spent pondering why your friend responded with \u201cThanks.\u201d instead of \u201cThanks!\u201d? I mean, why didn\u2019t she :grin: or :wink: too?\nOur support customers, however, are often direct about how they\u2019re feeling:\n\nI\u2019m working against a deadline. Need this fixed ASAP!!!!\nThis hasn\u2019t worked in a week and I am getting really frustrated.\nI\u2019ve done this ten times before and it\u2019s always worked. I must be missing something simple.\n\nThey want us to understand the urgency of this from their point of view, just as much as we want to help them in a timely manner. How this information is conveyed gives us an instant sense of whether they are frustrated, angry, or confused\u2014and, just as importantly, how frustrated-angry-confused they are. \nListen to this tone before you start writing your reply. Here are two ways I might open an email:\n\n\u201cI\u2019m sorry that you ran into trouble with this.\u201d\n\u201cSorry you ran into trouble with this!\u201d\n\nThe content is largely the same, but the tone is markedly different. The first version is a serious, staid reaction to the problem the customer is having; the second version is more relaxed, but no less sincere.\nMatching the tone to the sender\u2019s is an important first step. Overusing exclamation points or dropping in too-casual language may further upset someone who is already having a crummy time with your product. But to a cheerful user, a formal reply or an impersonal form response can be off-putting, and damage a good relationship.\nWhen in doubt, I err on the side of being too formal, rather than sending a reply that may be read as flip or insincere. But whichever you choose, matching your correspondent\u2019s tone will make for a more comfortable conversation.\nCatch the ball and throw it back\nOnce you\u2019ve got that tone on lock, it\u2019s time to tackle the question at hand. Let\u2019s see what our customer needs help with today:\n\nI tried everything in the troubleshooting page but I can\u2019t get it to work again. I am on a Mac. Please help.\n\nHmm, not much information here. Now, if I got this short email after helping five other people with the same problem on Mac OS X, I would be sorely tempted to send this customer that common solution in my first reply. I\u2019ve found it\u2019s important to resist the urge to assume this sixth person needs the same answer as the other five, though: there isn\u2019t enough to connect this email to the ones that came before hers. \nInstead, ask a few questions to start. Invest some time to see if there are other symptoms in common, like so:\n\nI\u2019m sorry that you ran into trouble with this! I\u2019ll need a little more information to see what\u2019s happening here.\n[questions]\nThank you for your help.\n\nThose questions are customized for the customer\u2019s issue as much as possible, and can be fairly wide-ranging. They may include asking for log files, getting some screenshots, or simply checking the browser and operating system version she\u2019s using. I\u2019ll ask anything that might make a connection to the previous cases I\u2019ve answered\u2014or, just as importantly, confirm that there isn\u2019t a connection. What\u2019s more, a few well-placed questions may save us both from pursuing the wrong path and building additional frustration. \n(A note on that closing: \u201cThank you for your help\u201d\u2013I often end an email this way when I\u2019ve asked for a significant amount of follow up information. After all, I\u2019m imposing on my customer\u2019s time to run any number of tests. It\u2019s a necessary step, but I feel that thanking them is a nice acknowledgment we\u2019re in this together.)\nHaving said that, though, let\u2019s bring tone back into the mix:\n\nI tried everything in the troubleshooting but I can\u2019t get it to work again. I am on a Mac. I\u2019m working against a deadline. Need this fixed ASAP!!!!\n\nThis customer wants answers now. I\u2019ll still ask for more details, but would consider including the solution to the previous problem in my initial reply as well. (But only if doing so can\u2019t make the situation worse!)\n\nI\u2019m sorry that you ran into trouble with this! I\u2019ll need a little more information to see what\u2019s happening here.\n[questions]\nIf you\u2019d like to try something in the meantime, delete the file named xyz.txt. (If this isn\u2019t the cause of the problem, deleting the file won\u2019t hurt anything.) Here\u2019s how to find that file on your computer:\n[steps]\nLet me know how it goes!\n\nIn the best case, the suggestion works and the customer is on her way. If it doesn\u2019t solve the problem, you will get more information in answer to your questions and can explore other options. And you\u2019ve given the customer an opportunity to be involved in fixing the issue, and some new tools which might come in handy again in the future.\nBring in help\nThe support software I use counts how many emails the customer and I have exchanged, and reports it in a summary line in my inbox. It\u2019s an easy, passive reminder of how long the customer and I have been working together on a problem, especially first thing in the morning when I\u2019m reacquainting myself with my open support cases.\nThree is the smallest number I\u2019ll see there: the customer sends the initial question (1 email); I reply with an answer (2 emails); the customer confirms the problem is solved (3 emails). But the most complicated, stickiest tickets climb into double-digit replies, and anything that stretches beyond a dozen is worthy of a cheer in Slack when we finally get to the root of the problem and get it fixed.\nWhile an extra round of questions and answers will nudge that number higher, it gives me the chance to feel out the technical comfort level of the person I\u2019m helping. If I ask the customer to send some screenshots or log files and he isn\u2019t sure how to do that, I will use that information to adjust my instructions on next steps. I may still ask him to try running a traceroute on his computer, but I\u2019ll break down the steps into a concise, numbered list, and attach screenshots of each step to illustrate it.\nIf the issue at hand is getting complicated, take note if the customer starts to feel out of their depth technically\u2014either because they tell you so directly or because you sense a shift in tone. If that happens, propose bringing some outside help into the conversation:\n\nDo you have a network firewall or do you use any antivirus software? One of those might be blocking a connection that the software needs to work properly; here\u2019s a list of the required connections [link]. If you have an IT department in-house, they should be able to help confirm that none of those are being blocked.\n\nor:\n\nThis error message means you don\u2019t have permission to install the software on your own computer. Is there a systems administrator in the office that may be able to help with this? \n\nFor email-based support cases, I\u2019ll even offer to add someone from their IT department to the thread, so we can discuss the problem together rather than have the customer relay questions and answers back and forth.\nSimilarly, there are occasionally times when my way of describing things doesn\u2019t fit how the customer understands them. Rather than bang our heads against our keyboards, I will ask one of my support colleagues to join the conversation from our side, and see if he can explain things more clearly than I\u2019ve been able to do.\nWe appreciate your business. Please call again\nAnd then, o frabjous day, you get your reward: the reply which says the problem has been solved. \n\nThat worked!! Thank you so much for saving my day!\nI wish I could send you some cookies!\nIf you were here, I would give you my tickets to Star Wars.\n[Reply is an animated gif.]\n\nSometimes the reply is a bit more understated:\n\nThat fixed it. Thanks.\n\nWhether the customer is elated, satisfied, or frankly happy to be done with emailing support, I like to close longer email threads or short, complicated issues with a final thanks and reminder that we\u2019re here to help: \n\nThank you for the update; I\u2019m glad to hear that solved the problem for you! I hope everything goes smoothly for you now, but feel free to email us again if you run into any other questions or problems. Best,\n\nThen mark that support case closed, and move on to the next question. Because even with the most thoughtfully designed software product, there will always be customers with questions for your capable support team to answer.\nTone, ask, help, thank\nSo there you have it: TAHT. Pay attention to tone; ask questions; bring in help; thank your customer.\n(Lack of) catchy mnemonics aside, good customer support is about listening, paying attention, and taking care in your replies. I think it can be summed up beautifully by this quote from Pamela Marie (as tweeted by Chris Coyier):\n\nGolden rule asking a question: imagine trying to answer it \nGolden rule in answering: imagine getting your answer \n\nYou and your teammates are applying a variation of this golden rule in every email you write. You\u2019re the software ambassadors to your customers and clients. You get the brunt of the problems and complaints, but you also get to help fix them. You write the apologies, but you also have the chance to make each person\u2019s experience with your company or product a little bit better for next time.\nI hope that your holidays are merry and bright, and may all your support inboxes be light.", "year": "2015", "author": "Elizabeth Galle", "author_slug": "elizabethgalle", "published": "2015-12-02T00:00:00+00:00", "url": "https://24ways.org/2015/being-customer-supportive/", "topic": "process"} {"rowid": 50, "title": "Make a Comic", "contents": "For something slightly different over Christmas, why not step away from your computer and make a comic? \nDefinitely not the author working on a comic in the studio, with the desk displaying some of the things you need to make a comic on paper.\nWhy make a comic?\nFirst of all, it\u2019s truly fun and it\u2019s not that difficult. If you\u2019re a designer, you can use skills you already have, so why not take some time to indulge your aesthetic whims and make something for yourself, rather than for a client or your company. And you can use a computer \u2013 or not.\nIf you\u2019re an interaction designer, it\u2019s likely you\u2019ve already made a storyboard or flow, or designed some characters for personas. This is a wee jump away from that, to the realm of storytelling and navigating human emotions through characters who may or may not be human. Similar medium and skills, different content. \nIt\u2019s not a client deliverable but something that stands by itself, and you\u2019ve nobody\u2019s criteria to meet except those that exist in your imagination! \nThanks to your brain and the alchemy of comics, you can put nearly anything in a sequence and your brain will find a way to make sense of it. Scott McCloud wrote about the non sequitur in comics: \n\n\u201cThere is a kind of alchemy at work in the space between panels which can help us find meaning or resonance in even the most jarring of combinations.\u201d \n\nHere\u2019s an example of a non sequitur from Scott McCloud\u2019s Understanding Comics \u2013 the images bear no relation to one another, but since they\u2019re in a sequence our brains do their best to understand it: \n\nOnce you know this it takes the pressure off somewhat. It\u2019s a fun thing to keep in mind and experiment with in your comics! \nMaterials needed\n\nA4 copy/printing paper \nHB pencil for light drawing\nDip pen and waterproof Indian ink \nBristol board (or any good quality card with a smooth, durable surface) \n\nStep 1: Get ideas\nYou\u2019d be surprised where you can take a small grain of an idea and develop it into an interesting comic. Think about a funny conversation you had, or any irrational fears, habits, dreams or anything else. Just start writing and drawing. Having ideas is hard, I know, but you will get some ideas when you start working. \nOne way to keep track of ideas is to keep a sketch diary, capturing funny conversations and other events you could use in comics later. \nYou might want to just sketch out the whole comic very roughly if that helps. I tend to sketch the story first, but it usually changes drastically during step 2.\nStep 2: Edit your story using thumbnails\nHow thumbnailing works.\nWhy use thumbnails? You can move them around or get rid of them! \nDrawings are harder and much slower to edit than words, so you need to draw something very quick and very rough. You don\u2019t have to care about drawing quality at this point. \nYou might already have a drafted comic from the previous step; now you can split each panel up into a thumbnail like the image above. \nGet an A4 sheet of printing paper and tear it up into squares. A thumbnail equals a comic panel. Start drawing one panel per thumbnail. This way you can move scenes and parts of the story around as you work on the pacing. It\u2019s an extremely useful tip if you want to expand a moment in time or draw out a dialogue, or if you want to just completely cut scenes. \nStep 3: Plan a layout\nSo you\u2019ve got the story more or less down: you now need to know how they\u2019ll look on the page. Sketch a layout and arrange the thumbnails into the layout.\nThe simplest way to do this is to divide an A4 page into equal panels \u2014 say, nine. But if you want, you can be more creative than that. The Gigantic Beard That Was Evil by Stephen Collins is an excellent example of the scope for using page layout creatively. You can really push the form: play with layout, scale, story and what you think of as a comic.\nStep 4: Draw the comic\nI recommend drawing on A4 Bristol board paper since it has a smooth surface, can tolerate a lot of rubbing out and holds ink well. You can get it from any art shop. \nUsing your thumbnails for reference, draw the comic lightly using an HB pencil. Don\u2019t make the line so heavy that it can\u2019t be erased (since you\u2019ll ink over the lines later).\nStep 5: Ink the comic\nImage before colour was added.\nYou\u2019ve drawn your story. Well done!\nNow for the fun part. I recommend using a dip pen and some waterproof ink. Why waterproof? If you want, you can add an ink wash later, or even paint it. \nIf you don\u2019t have a dip pen, you could also use any quality pen. Carefully go over your pencilled lines with the pen, working from top left to right and down, to avoid smudging it. It\u2019s unfortunately easy to smudge the ink from the dip pen, so I recommend practising first. \nYou\u2019ve made a comic! \nStep 6: Adding colour\nComics traditionally had a limited colour palette before computers (here\u2019s an in-depth explanation if you\u2019re curious). You can actually do a huge amount with a restricted colour palette. Ellice Weaver\u2019s comics show how very nicely how you can paint your work using a restricted palette. So for the next step, resist the temptation to add ALL THE COLOURS and consider using a limited palette. \nOnce the ink is completely dry, erase the pencilled lines and you\u2019ll be left with a beautiful inked black and white drawing. \nYou could use a computer for this part. You could also photocopy it and paint straight on the copy. If you\u2019re feeling really brave, you could paint straight on the original. But I\u2019d suggest not doing this if it\u2019s your first try at painting! \nWhat follows is an extremely basic guide for painting using Photoshop, but there are hundreds of brilliant articles out there and different techniques for digital painting. \nHow to paint your comic using Photoshop\n\nScan the drawing and open it in Photoshop. You can adjust the levels (Image \u2192 Adjustments \u2192 Levels) to make the lines darker and crisper, and the paper invisible. At this stage, you can erase any smudges or mistakes. With a Wacom tablet, you could even completely redraw parts! Computers are just amazing. Keep the line art as its own layer. \nAdd a new layer on top of the lines, and set the layer state from normal to multiply. This means you can paint your comic without obscuring your lines. Rename the layer something else, so you can keep track.\nStart blocking in colour. And once you\u2019re happy with that, experiment with adding tone and texture.\n\nChristmas comic challenge!\nWhy not challenge yourself to make a short comic over Christmas? If you make one, share it in the comments. Or show me on Twitter \u2014 I\u2019d love to see it.\n\nCredit: Many of these techniques were learned on the Royal Drawing School\u2019s brilliant \u2018Drawing the Graphic Novel\u2019 course.", "year": "2015", "author": "Rebecca Cottrell", "author_slug": "rebeccacottrell", "published": "2015-12-20T00:00:00+00:00", "url": "https://24ways.org/2015/make-a-comic/", "topic": "design"} {"rowid": 53, "title": "Get Expressive with Your Typography", "contents": "In 1955 Beatrice Warde, an American communicator on typography, published a series of essays entitled The Crystal Goblet in which she wrote, \u201cPeople who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.\u201d And with that proposition Warde introduced the idea that just as we judge someone based on the clothes they are wearing, so we make judgements about text based on the typefaces in which it is set.\nBeatrice Warde. \u00a91970 Monotype Imaging Inc.\nChoosing the same typeface as everyone else, especially if you\u2019re trying to make a statement, is like turning up to a party in the same dress; to a meeting in the same suit, shirt and tie; or to a craft ale dispensary in the same plaid shirt and turned-up skinny jeans.\nBut there\u2019s more to your choice of typeface than simply making an impression. In 2012 Jon Tan wrote on 24 ways about a scientific study called \u201cThe Aesthetics of Reading\u201d which concluded that \u201cgood quality typography is responsible for greater engagement during reading and thus induces a good mood.\u201d\nFurthermore, at this year\u2019s Ampersand conference Sarah Hyndman, an expert in multisensory typography, discussed how typefaces can communicate with our subconscious. Sarah showed that different fonts could have an effect on how food tasted. A rounded font placed near a bowl of jellybeans would make them taste sweeter, and a jagged angular font would make them taste more sour. \nThe quality of your typography can therefore affect the mood of your reader, and your font choice directly affect the senses. This means you can manipulate the way people feel. You can change their emotional state through type alone. Now that\u2019s a real superpower!\nThe effects of your body text design choices are measurable but subtle. If you really want to have an impact you need to think big. Literally. Display text and headings are your attention grabbers. They are your chance to interrupt, introduce and seduce.\nDisplay text and headings set the scene and draw people in. Text set large creates an image that visitors see before they read, and that\u2019s your chance to choose a typeface that immediately expresses what the text, and indeed the entire website, stands for. What expectations of the text do you want to set up? Youthful enthusiasm? Businesslike? Cutting-edge? Hipster? Sensible and secure? Fun and informal? Authoritarian?\nTypography conveys much more than just information. It imparts feeling, emotion and sentiment, and arouses preconceived ideas of trust, tone and content. Think about taking advantage of this by introducing impactful, expressive typography to your designs on the web. You can alter the way your reader feels, so what emotion do you want to provoke?\nMaybe you want them to feel inspired like this stop smoking campaign:\nhelsenorge.no\nPerhaps they should be moved and intrigued, as with Makeshift magazine:\nmkshft.org\nOr calmly reassured:\nwww.cleopatra-marina.gr\nFonts also tap into the complex library of associations that we\u2019ve been accumulating in our brains all of our lives. You build up these associations every time you see a font from the context that you see it in. All of us associate certain letterforms with topics, times and places.\nRetiro is obviously Spanish:\nRetiro by Typofonderie\nBodoni and Eurostile used in this menu couldn\u2019t be much more Italian:\nBodoni and Eurostile, both designed in Italy\nTo me, Clarendon gives a sense of the 1960s and 1970s. I\u2019m not sure if that\u2019s what Costa was going for, but that\u2019s what it means to me:\nCosta coffee flier\nAnd Knockout and Gotham really couldn\u2019t be much more American:\nKnockout and Gotham by Hoefler & Co\nWhen it comes to choosing your display typeface, the type designer Christian Schwartz says there are two kinds. First are the workhorse typefaces that will do whatever you want them to do. Helvetica, Proxima Nova and Futura are good examples. These fonts can be shaped in many different ways, but this also means they are found everywhere and take great skill and practice to work with in a unique and striking manner.\nThe second kind of typeface is one that does most of the work for you. Like finely tailored clothing, it\u2019s the detail in the design that adds interest.\nSetting headings in Bree rather than Helvetica makes a big difference to the tone of the article\nSuch typefaces carry much more inherent character, but are also less malleable and harder to adapt to different contexts. Good examples are Marr Sans, FS Clerkenwell, Strangelove and Bree.\nPush the boat out\nRemember, all type can have an effect on the reader. Take advantage of that and allow your type to have its own vernacular and impact. Be expressive with your type. Don\u2019t be too reverential, dogmatic \u2013 or ordinary. Be brave and push a few boundaries.\nAdapted from Web Typography a book in progress by Richard Rutter.", "year": "2015", "author": "Richard Rutter", "author_slug": "richardrutter", "published": "2015-12-04T00:00:00+00:00", "url": "https://24ways.org/2015/get-expressive-with-your-typography/", "topic": "design"} {"rowid": 64, "title": "Being Responsive to the Small Things", "contents": "It\u2019s that time of the year again to trim the tree with decorations. Or maybe a DOM tree?\nAny web page is made of HTML elements that lay themselves out in a tree structure. We start at the top and then have multiple branches with branches that branch out from there. \n\nTo decorate our tree, we use CSS to specify which branches should receive the tinsel we wish to adorn upon it. It\u2019s all so lovely.\nIn years past, this was rather straightforward. But these days, our trees need to be versatile. They need to be responsive!\nResponsive web design is pretty wonderful, isn\u2019t it? Based on our viewport, we can decide how elements on the page should change their appearance to accommodate various constraints using media queries.\nClearleft have a delightfully clean and responsive site\nAlas, it\u2019s not all sunshine, lollipops, and rainbows. \nWith complex layouts, we may have design chunks \u2014 let\u2019s call them components \u2014 that appear in different contexts. Each context may end up providing its own constraints on the design, both in its default state and in its possibly various responsive states.\n\nMedia queries, however, limit us to the context of the entire viewport, not individual containers on the page. For every container our component lives in, we need to specify how to rearrange things in that context. The more complex the system, the more contexts we need to write code for.\n@media (min-width: 800px) {\n .features > .component { }\n .sidebar > .component {}\n .grid > .component {}\n}\nEach new component and each new breakpoint just makes the entire system that much more difficult to maintain. \n@media (min-width: 600px) {\n .features > .component { }\n .grid > .component {}\n}\n\n@media (min-width: 800px) {\n .features > .component { }\n .sidebar > .component {}\n .grid > .component {}\n}\n\n@media (min-width: 1024px) {\n .features > .component { }\n}\nEnter container queries\nContainer queries, also known as element queries, allow you to specify conditional CSS based on the width (or maybe height) of the container that an element lives in. In doing so, you no longer have to consider the entire page and the interplay of all the elements within. \nWith container queries, you\u2019ll be able to consider the breakpoints of just the component you\u2019re designing. As a result, you end up specifying less code and the components you develop have fewer dependencies on the things around them. (I guess that makes your components more independent.)\nAwesome, right?\nThere\u2019s only one catch.\nBrowsers can\u2019t do container queries. There\u2019s not even an official specification for them yet. The Responsive Issues (n\u00e9e Images) Community Group is looking into solving how such a thing would actually work. \nSee, container queries are tricky from an implementation perspective. The contents of a container can affect the size of the container. Because of this, you end up with troublesome circular references. \nFor example, if the width of the container is under 500px then the width of the child element should be 600px, and if the width of the container is over 500px then the width of the child element should be 400px. \nCan you see the dilemma? When the container is under 500px, the child element resizes to 600px and suddenly the container is 600px. If the container is 600px, then the child element is 400px! And so on, forever. This is bad.\nI guess we should all just go home and sulk about how we just got a pile of socks when we really wanted the Millennium Falcon. \nOur saviour this Christmas: JavaScript\nThe three wise men \u2014 Tim Berners-Lee, H\u00e5kon Wium Lie, and Brendan Eich \u2014 brought us the gifts of HTML, CSS, and JavaScript. \nTo date, there are a handful of open source solutions to fill the gap until a browser implementation sees the light of day.\n\nElementary by Scott Jehl\nElementQuery by Tyson Matanich\nEQ.js by Sam Richards\nCSS Element Queries from Marcj\n\nUsing any of these can sometimes feel like your toy broke within ten minutes of unwrapping it.\nEach take their own approach on how to specify the query conditions. For example, Elementary, the smallest of the group, only supports min-width declarations made in a :before selector.\n.mod-foo:before {\n content: \u201c300 410 500\u201d;\n}\nThe script loops through all the elements that you specify, reading the content property and then setting an attribute value on the HTML element, allowing you to use CSS to style that condition. \n.mod-foo[data-minwidth~=\"300\"] {\n background: blue;\n}\nTo get the script to run, you\u2019ll need to set up event handlers for when the page loads and for when it resizes. \nwindow.addEventListener( \"load\", window.elementary, false );\nwindow.addEventListener( \"resize\", window.elementary, false );\nThis works okay for static sites but breaks down on pages where elements can expand or contract, or where new content is dynamically inserted.\nIn the case of EQ.js, the implementation requires the creation of the breakpoints in the HTML. That means that you have implementation details in HTML, JavaScript, and CSS. (Although, with the JavaScript, once it\u2019s in the build system, it shouldn\u2019t ever be much of a concern unless you\u2019re tracking down a bug.)\nAnother problem you may run into is the use of content delivery networks (CDNs) or cross-origin security issues. The ElementQuery and CSS Element Queries libraries need to be able to read the CSS file. If you are unable to set up proper cross-origin resource sharing (CORS) headers, these libraries won\u2019t help.\nAt Shopify, for example, we had all of these problems. The admin that store owners use is very dynamic and the CSS and JavaScript were being loaded from a CDN that prevented the JavaScript from reading the CSS. \nTo go responsive, the team built their own solution \u2014 one similar to the other scripts above, in that it loops through elements and adds or removes classes (instead of data attributes) based on minimum or maximum width.\nThe caveat to this particular approach is that the declaration of breakpoints had to be done in JavaScript. \n elements = [\n { \u2018module\u2019: \u201c.carousel\u201d, \u201cclassName\u201d:\u2019alpha\u2019, minWidth: 768, maxWidth: 1024 },\n { \u2018module\u2019: \u201c.button\u201d, \u201cclassName\u201d:\u2019beta\u2019, minWidth: 768, maxWidth: 1024 } ,\n { \u2018module\u2019: \u201c.grid\u201d, \u201cclassName\u201d:\u2019cappa\u2019, minWidth: 768, maxWidth: 1024 }\n ]\nWith that done, the script then had to be set to run during various events such as inserting new content via Ajax calls. This sometimes reveals itself in flashes of unstyled breakpoints (FOUB). An unfortunate side effect but one largely imperceptible.\nUsing this approach, however, allowed the Shopify team to make the admin responsive really quickly. Each member of the team was able to tackle the responsive story for a particular component without much concern for how all the other components would react. \n\nEach element responds to its own breakpoint that would amount to dozens of breakpoints using traditional breakpoints. This approach allows for a truly fluid and adaptive interface for all screens.\nChristmas is over\nI wish I were the bearer of greater tidings and cheer. It\u2019s not all bad, though. We may one day see browsers implement container queries natively. At which point, we shall all rejoice!", "year": "2015", "author": "Jonathan Snook", "author_slug": "jonathansnook", "published": "2015-12-19T00:00:00+00:00", "url": "https://24ways.org/2015/being-responsive-to-the-small-things/", "topic": "code"} {"rowid": 63, "title": "Be Fluid with Your Design Skills: Build Your Own Sites", "contents": "Just five years ago in 2010, when we were all busy trying to surprise and delight, learning CSS3 and trying to get whole websites onto one page, we had a poster on our studio wall. It was entitled \u2018Designers Vs Developers\u2019, an infographic that showed us the differences between the men(!) who created websites. \nDesigners wore skinny jeans and used Macs and developers wore cargo pants and brought their own keyboards to work. We began to learn that designers and developers were not only doing completely different jobs but were completely different people in every way. This opinion was backed up by hundreds of memes, millions of tweets and pages of articles which used words like void and battle and versus.\nThankfully, things move quickly in this industry; the wide world of web design has moved on in the last five years. There are new devices, technologies, tools \u2013 and even a few women. Designers have been helped along by great apps, software, open source projects, conferences, and a community of people who, to my unending pride, love to share their knowledge and their work.\nSo the world has moved on, and if Miley Cyrus, Ruby Rose and Eliot Sumner are identifying as gender fluid (an identity which refers to a gender which varies over time or is a combination of identities), then I would like to come out as discipline fluid! \nOK, I will probably never identify as a developer, but I will identify as fluid! How can we be anything else in an industry that moves so quickly? That\u2019s how we should think of our skills, our interests and even our job titles. After all, Steve Jobs told us that \u201cDesign is not just what it looks like and feels like. Design is how it works.\u201d Sorry skinny-jean-wearing designers \u2013 this means we\u2019re all designing something together. And it\u2019s not just about knowing the right words to use: you have to know how it feels. How it feels when you make something work, when you fix that bug, when you make it work on IE.\nLike anything in life, things run smoothly when you make the effort to share experiences, empathise and deeply understand the needs of others. How can designers do that if they\u2019ve never built their own site? I\u2019m not talking the big stuff, I\u2019m talking about your portfolio site, your mate\u2019s business website, a website for that great idea you\u2019ve had. I\u2019m talking about doing it yourself to get an unique insight into how it feels.\nWe all know that designers and developers alike love an
    , so here it is.\nTen reasons designers should be fluid with their skills and build their own sites\n1. It\u2019s never been easier\nNow here\u2019s where the definition of \u2018build\u2019 is going to get a bit loose and people are going to get angry, but when I say it\u2019s never been easier I mean because of the existence of apps and software like WordPress, Squarespace, Tumblr, et al. It\u2019s easy to make something and get it out there into the world, and these are all gateway drugs to hard coding!\n2. You\u2019ll understand how it feels\nHow it feels to be so proud that something actually works that you momentarily don\u2019t notice if the kerning is off or the padding is inconsistent. How it feels to see your site appear when you\u2019ve redirected a URL. How it feels when you just can\u2019t work out where that one extra space is in a line of PHP that has killed your whole site.\n3. It makes you a designer\nNot a better designer, it makes you a designer when you are designing how things look and how they work. \n4. You learn about movement\nPhotoshop and Sketch just don\u2019t cut it yet. Until you see your site in a browser or your app on a phone, it\u2019s hard to imagine how it moves. Building your own sites shows you that it\u2019s not just about how the content looks on the screen, but how it moves, interacts and feels.\n5. You make techie friends\nAll the tutorials and forums in the world can\u2019t beat your network of techie friends. Since I started working in web design I have worked with, sat next to, and co-created with some of the greatest developers. Developers who\u2019ve shared their knowledge, encouraged me to build things, patiently explained HTML, CSS, servers, divs, web fonts, iOS development. There has been no void, no versus, very few battles; just people who share an interest and love of making things. \n6. You will own domain names\nWhen something is paid for, online and searchable then it\u2019s real and you\u2019ve got to put the work in. Buying domains has taught me how to stop procrastinating, but also about DNS, FTP, email, and how servers work.\n7. People will ask you to do things\u2028\nLearning about code and development opens a whole new world of design. When you put your own personal websites and projects out there people ask you to do more things. OK, so sometimes those things are \u201cMake me a website for free\u201d, but more often it\u2019s cool things like \u201cCome and speak at my conference\u201d, \u201cWrite an article for my magazine\u201d and \u201cCollaborate with me.\u201d\n8. The young people are coming!\nThey love typography, they love print, they love layout, but they\u2019ve known how to put a website together since they started their first blog aged five and they show me clever apps they\u2019ve knocked together over the weekend! They\u2019re new, they\u2019re fluid, and they\u2019re better than us!\n9. Your portfolio is your portfolio\nOK, it\u2019s an obvious one, but as designers our work is our CV, our legacy! We need to show our skill, our attention to detail and our creativity in the way we showcase our work. Building your portfolio is the best way to start building your own websites. (And please be that designer who\u2019s bothered to work out how to change the Squarespace favicon!) \n10. It keeps you fluid!\nBuilding your own websites is tough. You\u2019ll never be happy with it, you\u2019ll constantly be updating it to keep up with technology and fashion, and by the time you\u2019ve finished it you\u2019ll want to start all over again. Perfect for forcing you to stay up-to-date with what\u2019s going on in the industry.\n
", "year": "2015", "author": "Ros Horner", "author_slug": "roshorner", "published": "2015-12-12T00:00:00+00:00", "url": "https://24ways.org/2015/be-fluid-with-your-design-skills-build-your-own-sites/", "topic": "code"} {"rowid": 59, "title": "Animating Your Brand", "contents": "Let\u2019s talk about how we add animation to our designs, in a way that\u2019s consistent with other aspects of our brand, such as fonts, colours, layouts and everything else.\nAnimating is fun. Adding animation to our designs can bring them to life and make our designs stand out. Animations can show how the pieces of our designs fit together. They provide context and help people use our products.\nAll too often animation is something we tack on at the end. We put a transition on a modal window or sliding menu and we often don\u2019t think about whether that animation is consistent with our overall design.\nStyle guides to the rescue\nA style guide is a document that establishes and enforces style to improve communication. It can cover anything from typography and writing style to ethics and other, broader goals. It might be a static visual document showing every kind of UI, like in the Codecademy.com redesign shown below.\nUI toolkit from \u201cReimagining Codecademy.com\u201d by @mslima\nIt might be a technical reference with code examples. CodePen\u2019s new design patterns and style guide is a great example of this, showing all the components used throughout the website as live code.\nCodePen\u2019s design patterns and style guide\nA style guide gives a wide view of your project, it maintains consistency when adding new content, and we can use our style guide to present animations.\nLiving documents\nStyle guides don\u2019t need to be static. We can use them to show movement. We can share CSS keyframe animations or transitions that can then go into production. We can also explain why animation is there in the first place.\nJust as a style guide might explain why we chose a certain font or layout, we can use style guides to explain the intent behind animation. This means that if someone else wants to create a new component, they will know why animation applies.\nIf you haven\u2019t yet set up a style guide, you might want to take a look at Pattern Lab. It\u2019s a great tool for setting up your own style guide and includes loads of design patterns to get started.\nThere are many style guide articles linked from the excellent, open sourced, Website Style Guide Resources. Anna Debenham also has an excellent pocket book on the subject.\nAdding animation\nBefore you begin throwing animation at all the things, establish the character you want to convey.\nAndrex Puppy (British TV ad from 1994)\nList some words that describe the character you\u2019re aiming for. If it was the Andrex brand, they might have gone for: fun, playful, soft, comforting.\nPerhaps you\u2019re aiming for something more serious, credible and authoritative. Or maybe exciting and intense, or relaxing and meditative. For each scenario, the animations that best represent these words will be different.\nIn the example below, two animations both take the same length of time, but use different timing functions. One eases, and the other bounces around. Either might be good, depending on your needs.\nTiming functions (CodePen)\nExample: Kitman Labs\nWorking with Kitman Labs, we spent a little time working out what words best reflected the brand and came up with the following:\n\nScientific\nPrecise\nFast\nSolid\nDependable\nHelpful\nConsistent\nClear\n\nWith such a list of words in hand, we design animation that fits. We might prefer a tween that moves quickly to its destination over one that drifts slowly or bounces.\nWe can use the list when justifying our use of animation, such as when it helps our customers understand the context of data on the page. Or we may even choose not to animate, when that might make the message inconsistent.\nCreate guidelines\nIf you already have a style guide, adding animation could begin with creating an overview section.\nOne approach is to create a local website and share it within your organisation. We recently set up a local site for this purpose. \nA recent project\u2019s introduction to the topic of animation\nThis document becomes a reference when adding animation to components. Include links to related resources or examples of animation to help demonstrate the animation style you want.\nPrototyping\nYou can explain the intent of your animation style guide with live animations. This doesn\u2019t just mean waving our hands around. We can show animation through prototypes.\nThere are so many prototype tools right now. You could use Invision, Principle, Floid, or even HTML and CSS as embedded CodePens.\nA login flow prototype created in Principle\nThese tools help when trying out ideas and working through several approaches. Create videos, animated GIFs or online demos to share with others. Experiment. Find what works for you and work with whatever lets you get the most ideas out of your head fastest. Iterate and refine an animation before it gets anywhere near production.\nBuild up a collection\nBuild up your guide, one animation at a time.\nSome people prefer to loosely structure a guide with places to put things as they are discovered or invented; others might build it one page at a time \u2013 it doesn\u2019t matter. The main thing is that you collect animations like you would trading cards. Or Pokemon. Keep them ready to play and deliver that explosive result.\nYou could include animated GIFs, or link to videos or even live webpages as examples of animation. The use of animation to help user experience is also covered nicely in Val Head\u2019s UI animation and UX article on A List Apart.\nWhat matters is that you create an organised place for them to be found. Here are some ideas to get started.\nLogos and brandmarks\nMany sites include some subtle form of animation in their logos. This can draw the eye, add some character, or bring a little liveliness to an otherwise static page. Yahoo and Google have been experimenting with animation on their logos. Even a simple bouncing animation, such as the logo on Hop.ie, can add character.\nThe CSS-animated bouncer from Hop.ie\nContent transitions\nAdding content, removing content, showing and hiding messages are all opportunities to use animation. Careful and deliberate use of animation helps convey what\u2019s changing on screen.\nAnimating list items with CSS (CSSAnimation.rocks)\nFor more detail on this, I also recommend \u201cTransitional Interfaces\u201d by Pasquale D\u2019Silva.\nPage transitions\nOn a larger scale than the changes to content, full-page transitions can smooth the flow between sections of a site. Medium\u2019s article transitions are a good example of this.\nMedium-style page transition (Tympanus.net)\nPreparing a layout before the content arrives\nWe can use animation to draw a page before the content is ready, such as when a page calls a server for data before showing it.\nOptimistic loading grid (CodePen)\nSometimes it\u2019s good to show something to let the user know that everything\u2019s going well. A short animation could cover just enough time to load the initial content and make the loading transition feel seamless.\nInteractions\nHover effects, dropdown menus, slide-in menus and active states on buttons and forms are all opportunities. Look for ways you can remove the sudden changes and help make the experience of using your UI feel smoother.\nForm placeholder animation (Studio MDS)\nKeep animation visible\nIt takes continuous effort to maintain a style guide and keep it up to date, but it\u2019s worth it. Make it easy to include animation and related design decisions in your documentation and you\u2019ll be more likely to do so. If you can make it fun, and be proud of the result, better still.\nWhen updating your style guide, be sure to show the animations at the same time. This might mean animated GIFs, videos or live embedded examples of your components.\nBy doing this you can make animation integral to your design process and make sure it stays relevant.\nInspiration and resources\nThere are loads of great resources online to help you get started. One of my favourites is IBM\u2019s design language site.\nIBM\u2019s design language:\u200aanimation design guidelines\nIBM describes how animation principles apply to its UI work and components. They break down the animations into five categories of animations and explain how they apply to each example.\nThe site also includes an animation library with example videos of animations and links to source code.\nExample component from IBM\u2019s component library\nThe way IBM sets out its aims and methods is helpful not only for their existing designers and developers, but also helps new hires. Furthermore, it\u2019s a good way to show the world that IBM cares about these details.\nAnother popular animation resource is Google\u2019s material design.\nGoogle\u2019s material design documentation\nGoogle\u2019s guidelines cover everything from understanding easing through to creating engaging and useful mobile UI.\nThis approach is visible across many of Google\u2019s apps and software, and has influenced design across much of the web. The site is helpful both for learning about animation and as an showcase of how to illustrate examples.\nFrameworks\nIf you don\u2019t want to create everything from scratch, there are resources you can use to start using animation in your UI. One such resource is Salesforce\u2019s Lightning design system.\nThe system goes further than most guides. It includes a downloadable framework for adding animation to your projects. It has some interesting concepts, such as elevation settings to handle positioning on the z-axis.\nExample of elevation from Salesforce\u2019s Lightning design system\nYou should also check out Animate.css.\n\u201cJust add water\u201d\u200a\u2014\u200aAnimate.css\nAnimate.css gives you a set of predesigned animations you can apply to page elements using classes. If you use JavaScript to add or remove classes, you can then trigger complex animations. It also plays well with scroll-triggering, and tools such as WOW.js.\nLearn, evolve and make it your own\nThere\u2019s a wealth online of information and guides we can use to better understand animation. They can inspire and kick-start our own visual and animation styles. So let\u2019s think of the design of animations just as we do fonts, colours and layouts. Let\u2019s choose animation deliberately, making it part of our style guides.\nMany thanks to Val Head for taking the time to proofread and offer great suggestions for this article.", "year": "2015", "author": "Donovan Hutchinson", "author_slug": "donovanhutchinson", "published": "2015-12-01T00:00:00+00:00", "url": "https://24ways.org/2015/animating-your-brand/", "topic": "design"} {"rowid": 56, "title": "Helping VIPs Care About Performance", "contents": "Making a site feel super fast is the easy part of performance work. Getting people around you to care about site speed is a much bigger challenge. How do we keep the site fast beyond the initial performance work? Keeping very important people like your upper management or clients invested in performance work is critical to keeping a site fast and empowering other designers and developers to contribute.\nThe work to get others to care is so meaty that I dedicated a whole chapter to the topic in my book Designing for Performance. When I speak at conferences, the majority of questions during Q&A are on this topic. When I speak to developers and designers who care about performance, getting other people at one\u2019s organization or agency to care becomes the most pressing question.\nMy primary response to folks who raise this issue is the question: \u201cWhat metric(s) do your VIPs care about?\u201d This is often met with blank stares and raised eyebrows. But it\u2019s also our biggest clue to what we need to do to help empower others to care about performance and work on it. Every organization and executive is different. This means that three major things vary: the primary metrics VIPs care about; the language they use about measuring success; and how change is enacted. By clueing in to these nuances within your organization, you can get a huge leg up on crafting a successful pitch about performance work.\nLet\u2019s start with the metric that we should measure. Sure, (most) everybody cares about money - but is that really the metric that your VIPs are looking at each day to measure the success or efficacy of your site? More likely, dollars are the end game, but the metrics or key performance indicators (KPIs) people focus on might be:\n\nrate of new accounts created/signups\ncost of acquiring or retaining a customer\nvisitor return rate\nvisitor bounce rate\nfavoriting or another interaction rate\n\nThese are just a few examples, but they illustrate how wide-ranging the options are that people care about. I find that developers and designers haven\u2019t necessarily investigated this when trying to get others to care about performance. We often reach for the obvious \u2013 money! \u2013 but if we don\u2019t use the same kind of language our VIPs are using, we might not get too far. You need to know this before you can make the case for performance work.\nTo find out these metrics or KPIs, start reading through the emails your VIPs are sending within your company. What does it say on company wikis? Are there major dashboards internally that people are looking at where you could find some good metrics? Listen intently in team meetings or thoroughly read annual reports to see what these metrics could be.\nThe second key here is to pick up on language you can effectively copy and paste as you make the case for performance work. You need to be able to reflect back the metrics that people already find important in a way they\u2019ll be able to hear. Once you know your key metrics, it\u2019s time to figure out how to communicate with your VIPs about performance using language that will resonate with them.\nLet\u2019s start with visit traffic as an example metric that a very important person cares about. Start to dig up research that other people and companies have done that correlates performance and your KPI. For example, cite studies:\n\n\u201cWhen the home page of Google Maps was reduced from 100KB to 70\u201380KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks.\u201d (source).\n\nRead through websites like WPOStats, which collects the spectrum of studies on the impact of performance optimization on user experience and business metrics. Tweet and see if others have done similar research that correlates performance and your site\u2019s main KPI.\nOnce you have collected some research that touches on the same kind of language your VIPs use about the success of your site, it\u2019s time to present it. You can start with something simple, like a qualitative description of the work you\u2019re actively doing to improve the site that translates to improved metrics that your VIPs care about. It can be helpful to append a performance budget to any proposal so you can compare the budget to your site\u2019s reality and how it might positively impact those KPIs folks care about.\nWords and graphs are often only half the battle when it comes to getting others to care about performance. Often, videos appeal to folks\u2019 emotions in a way that is missed when glancing through charts and graphs. On A List Apart I recently detailed how to create videos of how fast your site loads. Let\u2019s say that your VIPs care about how your site loads on mobile devices; it\u2019s time to show them how your site loads on mobile networks.\nOpen video\n\nYou can use these videos to make a number of different statements to your VIPs, depending on what they care about:\n\nLook at how slow our site loads versus our competitor!\nLook at how slow our site loads for users in another country!\nLook at how slow our site loads on mobile networks!\n\nAgain, you really need to know which metrics your VIPs care about and tune into the language they\u2019re using. If they don\u2019t care about the overall user experience of your site on mobile devices, then showing them how slow your site loads on 3G isn\u2019t going to work. This will be your sales pitch; you need to practice and iterate on the language and highlights that will land best with your audience. \nTo make your sales pitch as solid as possible, gut-check your ideas on how to present it with other co-workers to get their feedback. Read up on how to construct effective arguments and deliver them; do some research and see what others have done at your company when pitching to VIPs. Are slides effective? Memos or emails? Hallway conversations? Sometimes the best way to change people\u2019s minds is by mentioning it in informal chats over coffee. Emulate the other leaders in your organization who are successful at this work. \nEvery organization and very important person is different. Learn what metrics folks truly care about, study the language that they use, and apply what you\u2019ve learned in a way that\u2019ll land with those individuals. It may take time to craft your pitch for performance work over time, but it\u2019s important work to do. If you\u2019re able to figure out how to mirror back the language and metrics VIPs care about, and connect the dots to performance for them, you will have a huge leg up on keeping your site fast in the long run.", "year": "2015", "author": "Lara Hogan", "author_slug": "larahogan", "published": "2015-12-08T00:00:00+00:00", "url": "https://24ways.org/2015/helping-vips-care-about-performance/", "topic": "business"} {"rowid": 57, "title": "Cooking Up Effective Technical Writing", "contents": "Merry Christmas! May your preparations for this festive season of gluttony be shaping up beautifully. By the time you read this I hope you will have ordered your turkey, eaten twice your weight in Roses/Quality Street (let\u2019s not get into that argument), and your Christmas cake has been baked and is now quietly absorbing regular doses of alcohol.\nSome of you may be reading this and scoffing Of course! I\u2019ve also made three batches of mince pies, a seasonal chutney and enough gingerbread men to feed the whole street! while others may be laughing Bake? Oh no, I can\u2019t cook to save my life.\nFor beginners, recipes are the step-by-step instructions that hand-hold us through the cooking process, but even as a seasoned expert you\u2019re likely to refer to a recipe at some point. Recipes tell us what we need, what to do with it, in what order, and what the outcome will be. It\u2019s the documentation behind our ideas, and allows us to take the blueprint for a tasty morsel and to share it with others so they can recreate it. In fact, this is a little like the open source documentation and tutorials that we put out there, similarly aiming to guide other developers through our creations.\nThe \u2018just\u2019ification of documentation\nLately it feels like we\u2019re starting to consider the importance of our words, and the impact they can have on others. Brad Frost warned us of the dangers of \u201cJust\u201d when it comes to offering up solutions to queries:\n\n\u201cJust use this software/platform/toolkit/methodology\u2026\u201d\n\u201cJust\u201d makes me feel like an idiot. \u201cJust\u201d presumes I come from a specific background, studied certain courses in university, am fluent in certain technologies, and have read all the right books, articles, and resources. \u201cJust\u201d is a dangerous word.\n\u201cJust\u201d by Brad Frost\n\nI can really empathise with these sentiments. My relationship with code started out as many good web tales do, with good old HTML, CSS and JavaScript. University years involved some time with Perl, PHP, Java and C. In my first job I worked primarily with ColdFusion, a bit of ActionScript, some classic\u00a0 ASP and pinch of Java. I\u2019d do a bit of PHP outside work every now and again. .NET came in, but we never really got on, and eventually I started learning some Ruby, Python and Node. It was a broad set of learnings, and I enjoyed the similarities and differences that came with new languages. I don\u2019t develop day in, day out any more, and my interests and work have evolved over the years, away from full-time development and more into architecture and strategy. But I still make things, and I still enjoy learning.\nI have often found myself bemoaning the lack of tutorials or courses that cater for the middle level \u2013 someone who may be learning a new language, but who has enough programming experience under their belt to not need to revise the concepts of how loops or objects work, and is perfectly adept at googling the syntax for getting a substring. I don\u2019t want snippets out of context; I want an understanding of architectural principles, of the strengths and weaknesses, of the type of applications that work well with the language.\nI\u2019m caught in the place between snoozing off when \u2018Using the Instagram API with Ruby\u2019 hand-holds me through what REST is, and feeling like I\u2019m stupid and need to go back to dev school when I can\u2019t get my environment and dependencies set up, let alone work out how I\u2019m meant to get any code to run.\nIt\u2019s seems I\u2019m not alone with this \u2013 Erin McKean seems to have been here too:\n\n\u201cSome tutorials (especially coding tutorials) like to begin things in media res. Great for a sense of dramatic action, bad for getting to \u201cStep 1\u201d without tears. It can be really discouraging to fire up a fresh terminal window only to be confronted by error message after error message because there were obligatory steps 0.1.0 through 0.9.9 that you didn\u2019t even know about.\u201d\n\u201cTips for Learning What You Don\u2019t Know You Don\u2019t Know\u201d by Erin McKean\n\nI\u2019m sure you\u2019ve been here too. Many tutorials suffer badly from the fabled \u2018how to draw an owl\u2019-itis.\n\nIt\u2019s the kind of feeling you can easily get when sifting through recipes as well as with code. Far from being the simple instructions that let us just follow along, they too can be a minefield. Fall in too low and you may be skipping over an explanation of what simmering is, or set your sights too high and you may get stuck at the point where you\u2019re trying to sous vide a steak using your bathtub and a Ziploc bag.\nDon\u2019t be a turkey, use your loaf!\nMy mum is a great cook in my eyes (aren\u2019t all mums?). I love her handcrafted collection of gathered recipes from over the years, including the one below, which is a great example of how something may make complete sense to the writer, but could be impermeable to a reader.\n\nDepending on your level of baking knowledge, you may ask: What\u2019s SR flour? What\u2019s a tsp? Should I use salted or unsalted butter? Do I use sticks of cinnamon or ground? Why is chopped chocolate better? How do I cream things? How big should the balls be? How well is \u201cwell spaced\u201d? How much leeway do I have for \u201c(ish!!)\u201d? Does the \u201c20\u201d on the other cookie note mean I\u2019ll end up with twenty? At any point, making a wrong call could lead to rubbish cookies, and lead to someone heading down the path of an I can\u2019t cook mentality.\nYou may be able to cook (or follow recipes), but you may not understand the local terms for ingredients, may not be able to acquire something and need to know what kind of substitutes you can use, or may need to actually do some prep before you jump into the main bit.\nHowever, if we look at good examples of recipes, I think there\u2019s a lot we can apply when it comes to technical writing on the web. I\u2019ve written before about the benefit of breaking documentation into small, reusable parts, and this will help us, but we can also take it a bit further. Here are my five top tips for better technical writing.\n1. Structure and standardise your information\nThink of the structure of a recipe. We very often have some common elements and they usually follow roughly the same format. We have standards and conventions that allow us to understand very quickly what a recipe is and how it should be used.\u00a0\n\nGreat recipes help their chefs know what they need to get ready in advance, both in terms of buying ingredients and putting together their kit. They then talk through the process, using appropriate language, and without making assumptions that the person can fill in any gaps for themselves; they explain why things are done the way they are. The best recipes may also suggest how you can take what you\u2019ve done and put your own spin on it. For instance, a good recipe for the simple act of boiling an egg will explain cooking time in relation to your preference for yolk gooiness. There are also different flavour combinations to try, accompaniments, or presentation suggestions.\u00a0\nBy breaking down your technical writing into similar sections, you can help your audience understand the elements they\u2019ll be working with, what they need to do once they have these, and how they can move on from your self-contained illustration.\nTitle\n \n Ensure your title is suitably descriptive and representative of the result. Getting Started with Python perhaps isn\u2019t as helpful as Learn Python: General Syntax and Basics.\n \n Result\n \n Many recipes include a couple of lines as an overview of what you\u2019ll end up with, and many include a photo of the finished dish. With our technical writing we can do the same:\n In this tutorial we\u2019re going to learn how to set up our development environment, and we\u2019ll then undertake some exercises to explore the general syntax, finishing by building a mini calculator.\n \n Ingredients\n \n What are the components we\u2019ll be working with, whether in terms of versions, environment, languages or the software packages and libraries you\u2019ll need along the way? Listing these up front gives the reader a great summary of the things they\u2019ll be using, and any gotchas.\n Being able to provide a small amount of supporting information will also help less experienced users. Ideally, explain briefly what things are and why we\u2019re using it.\n \n Prep\n \n As we heard from Erin above, not fully understanding the prep needed can be a huge source of frustration. Attempting to run a code snippet without context will often lead to failure when the prerequisites and process aren\u2019t clear. Be sure to include information around any environment set-up, installation or config you\u2019ll need to have done before you start.\nStu Robson\u2019s Simple Sass documentation aims to do this before getting into specifics, although ideally this would also include setting up Sass itself.\n \n Instructions\n \nThe body of the tutorial itself is the whole point of our writing. The next four tips will hopefully make your tutorial much more successful.\n \n Variations\n \n Like our ingredients section, as important as explaining why we\u2019re using something in this context is, it\u2019s also great to explain alternatives that could be used instead, and the impact of doing so.\n Perhaps go a step further, explaining ways that people can change what you have done in your tutorial/readme for use in different situations, or to provide further reading around next steps. What happens if they want to change your static array of demo data to use JSON, for instance? By giving some thought to follow-up questions, you can better support your readers.\n While not in a separate section, the source code for GreenSock\u2019s GSAP JS basics explains:\n We\u2019ll use a window.onload for simplicity, but typically it is best to use either jQuery\u2019s $(document).ready() or $(window).load() or cross-browser event listeners so that you\u2019re not limited to one.\n Keep in mind to both:\n Explain what variations are possible.\n Explain why certain options may be more desirable than others in different situations.\n \n \n2. Small, reusable components\nReusable components are for life, not just for Christmas, and they\u2019re certainly not just for development. If you start to apply the structure above to your writing, you\u2019re probably going to keep coming across the same elements: Do I really have to explain how to install Sass and Node.js again, Sally? The danger with more clarity is that our writing becomes bloated and overly convoluted for advanced readers, those who don\u2019t need to be told how to beat an egg for the hundredth time.\u00a0\nInstead, by making our writing reusable and modular, and by creating smaller, central resources, we can provide context and extra detail where needed without diluting our core message. These could be references we create, or those already created well by others.\n\nThis recipe for katsudon makes use of this concept. Rather than explaining how to make tonkatsu or dashi stock, these each have their own page. Once familiar, more advanced readers will likely skip over the instructions for the component parts.\n\n3. Provide context to aid accessibility\nHere I\u2019m talking about accessibility in the broadest sense. Small, isolated snippets can be frustrating to those who don\u2019t fully understand the wider context of how our examples work.\nShowing an exciting standalone JavaScript function is great, but giving someone the full picture of how and when this is called, and how it should be included in relation to other HTML and CSS is even better. Giving your readers the ability to view a big picture version, and ideally the ability to download a full version of the source, will help to reduce some of the frustrations of trying to get your component to work in their set-up.\u00a0\n4. Be your own tech editor\nA good editor can be invaluable to your work, and wherever possible I\u2019d recommend that you try to get a neutral party to read over your writing. This may not always be possible, though, and you may need to rely on yourself to cast a critical eye over your work.\nThere are many tips out there around general editing, including printing out your work onto paper, or changing the font size: both will force your eyes to review it in a new light. Beyond this, I\u2019d like to encourage you to think about the following:\n\nExplain what things are. For example, instead of referencing Grunt, in the first instance perhaps reference \u201cGrunt (a JavaScript task runner that minimises repetitive activities through automation).\u201d\nExplain how you get things, even if this is a link to official installers and documentation. Don\u2019t leave your readers having to search.\nWhy are you using this approach/technology over other options?\nWhat happens if I use something else? What depends on this?\nAvoid exclusionary lingo or acronyms.\n\nAirbnb\u2019s JavaScript Style Guide includes useful pointers around their reasoning:\n\nUse computed property names when creating objects with dynamic property names.\nWhy? They allow you to define all the properties of an object in one place.\n\nThe language we use often makes assumptions, as we saw with \u201cjust\u201d. An article titled \u201cES6 for Beginners\u201d is hugely ambiguous: is this truly for beginner coders, or actually for people who have a good pre-existing understanding of JavaScript but are new to these features? Review your writing with different types of readers in mind. How might you confuse or mislead them? How can you better answer their questions?\nThis doesn\u2019t necessarily mean supporting everyone \u2013 your audience may need to have advanced skills \u2013 but even if you\u2019re providing low-level, deep-dive, reference material, trying not to make assumptions or take shortcuts will hopefully lead to better, clearer writing.\n5. A picture is worth a thousand words\u2026\n\u2026or even better: use a thousand pictures, stitched together into a quick video or animated GIF. People learn in different ways. Just as recipes often provide visual references or a video to work along with, providing your technical information with alternative demonstrations can really help get your point across. Your audience will be able to see exactly what you\u2019re doing, what they should expect as interaction responses, and what the process looks like at different points.\nThere are many, many options for recording your screen, including QuickTime Player on Mac OS X (File \u2192 New Screen Recording), GifGrabber, or Giffing Tool on Windows.\nPaul Swain, a UX designer, uses GIFs to provide additional context within his documentation, improving communication:\n\n\u201cMy colleagues (from across the organisation) love animated GIFs. Any time an interaction is referenced, it\u2019s accompanied by a GIF and a shared understanding of what\u2019s being designed. The humble GIF is worth so much more than a thousand words; and it\u2019s great for cats.\u201d\nPaul Swain\n\n\nNext time you\u2019re cooking up some instructions for readers, think back to what we can learn from recipes to help make your writing as accessible as possible. Use structure, provide reusable bitesize morsels, give some context, edit wisely, and don\u2019t scrimp on the GIFs. And above all, have a great Christmas!", "year": "2015", "author": "Sally Jenkinson", "author_slug": "sallyjenkinson", "published": "2015-12-18T00:00:00+00:00", "url": "https://24ways.org/2015/cooking-up-effective-technical-writing/", "topic": "content"} {"rowid": 58, "title": "Beyond the Style Guide", "contents": "Much like baking a Christmas cake, designing for the web involves creating an experience in layers. Starting with a solid base that provides the core experience (the fruit cake), we can add further layers, each adding refinement (the marzipan) and delight (the icing).\nDon\u2019t worry, this isn\u2019t a misplaced cake recipe, but an evaluation of modular design and the role style guides can play in acknowledging these different concerns, be they presentational or programmatic.\nThe auteur\u2019s style guide\nAlthough trained as a graphic designer, it was only when I encountered the immediacy of the web that I felt truly empowered as a designer. Given a desire to control every aspect of the resulting experience, I slowly adopted the role of an auteur, exploring every part of the web stack: front-end to back-end, and everything in between. A few years ago, I dreaded using the command line. Today, the terminal is a permanent feature in my Dock.\nIn straddling the realms of graphic design and programming, it\u2019s the point at which they meet that I find most fascinating, with each dicipline valuing the creation of effective systems, be they for communication or code efficiency. Front-end style guides live at this intersection, demonstrating both the modularity of code and the application of visual design.\nPainting by numbers\nIn our rush to build modular systems, design frameworks have grown in popularity. While enabling quick assembly, these come at the cost of originality and creative expression \u2013 perhaps one reason why we\u2019re seeing the homogenisation of web design.\nIn editorial design, layouts should accentuate content and present it in an engaging manner. Yet on the web we see a practice that seeks templated predictability. In \u2018Design Machines\u2019 Travis Gertz argued that (emphasis added):\n\nDesign systems still feel like a novelty in screen-based design. We nerd out over grid systems and modular scales and obsess over style guides and pattern libraries. We\u2019re pretty good at using them to build repeatable components and site-wide standards, but that\u2019s sort of where it ends. [\u2026] But to stop there is to ignore the true purpose and potential of a design system.\n\nUnless we consider how interface patterns fully embrace the design systems they should be built upon, style guides may exacerbate this paint-by-numbers approach, encouraging conformance and suppressing creativity.\nAnatomy of a button\nLet\u2019s take a look at that most canonical of components, the button, and consider what we might wish to document and demonstrate in a style guide.\nThe different layers of our button component.\nContent\nThe most variable aspect of any component. Content guidelines will exert the most influence here, dictating things like tone of voice (whether we should we use stiff, formal language like \u2018Submit form\u2019, or adopt a more friendly tone, perhaps \u2018Send us your message\u2019) and appropriate language. For an internationalised interface, this may also impact word length and text direction or orientation.\nStructure\nHTML provides a limited vocabulary which we can use to structure content and add meaning. For interactive elements, the choice of element can also affect its behaviour, such as whether a button submits form data or links to another page:\n\nButton text\nNote: One of the reasons I prefer to use