{"rowid": 69, "title": "How to Do a UX Review", "contents": "A UX review is where an expert goes through a website looking for usability and experience problems and makes recommendations on how to fix them. \nI\u2019ve completed a number of UX reviews over my twelve years working as a user experience consultant and I thought I\u2019d share my approach. \nI\u2019ll be talking about reviewing websites here; you can adapt the approach for web apps, or mobile or desktop apps. \nWhy conduct a review\nTypically, a client asks for a review to be undertaken by a trusted and, ideally, detached third party who either works for an agency or is a freelancer. Often they may ask a new member of the UX team to complete one, or even set it as a task for a job interview. This indicates the client is looking for an objective view, seen from the outside as a user would see the website. \nI always suggest conducting some user research rather than a review. Users know their goals and watching them make (what you might think of as) mistakes on the website is invaluable. Conducting research with six users can give you six hours\u2019 worth of review material from six viewpoints. In short, user research can identify more problems and show how common those problems might be. \nThere are three reasons, though, why a review might better suit client needs than user research: \n\nQuick results: user research and analysis takes at least three weeks.\nLimited budget: the \u00a36\u201310,000 cost to run user research is about twice the cost of a UX review. \nUsers are hard to reach: in the business-to-business world, reaching users is difficult, especially if your users hold senior positions in their organisations. Working with consumers is much easier as there are often more of them. \n\nThere is some debate about the benefits of user research over UX review. In my experience you learn far more from research, but opinions differ. \nBe objective\nThe number one mistake many UX reviewers make is reporting back the issues they identify as their opinion. This can cause credibility problems because you have to keep justifying why your opinion is correct. \nI\u2019ve had the most success when giving bad news in a UX review and then finally getting things fixed when I have been as objective as possible, offering evidence for why something may be a problem. \nTo be objective we need two sources of data: numbers from analytics to appeal to reason; and stories from users in the form of personas to speak to emotions. Highlighting issues with dispassionate numerical data helps show the extent of the problem. Making the problems more human using personas can make the problem feel more real. \nNumbers from analytics\nThe majority of clients I work with use Google Analytics, but if you use a different analytics package the same concepts apply. I use analytics to find two sets of things.\n1. Landing pages and search terms\nLanding pages are the pages users see first when they visit a website \u2013 more often than not via a Google search. Landing pages reveal user goals. If a user landed on a page called \u2018Yellow shoes\u2019 their goal may well be to find out about or buy some yellow shoes. \nIt would be great to see all the search terms bringing people to the website but in 2011 Google stopped providing search term data to (rightly!) protect users\u2019 privacy. You can get some search term data from Google Webmaster tools, but we must rely on landing pages as a clue to our users\u2019 goals. \nThe thing to look for is high-traffic landing pages with a high bounce rate. Bounce rate is the percentage of visitors to a website who navigate away from the site after viewing only one page. A high bounce rate (over 50%) isn\u2019t good; above 70% is bad.\nTo get a list of high-traffic landing pages with a high bounce rate install this bespoke report.\nGoogle Analytics showing landing pages ordered by popularity and the bounce rate for each.\nThis is the list of pages with high demand and that have real problems as the bounce rate is high. This is the main focus of the UX review. \n2. User flows\nWe have the beginnings of the user journey: search terms and initial landing pages. Now we can tap into the really useful bit of Google Analytics. Called behaviour flows, they show the most common order of pages visited. \nBehaviour flows from Google Analytics, showing the routes users took through the website.\nHere we can see the second and third (and so on) pages users visited. Importantly, we can also see the drop-outs at each step. \nIf your client has it set up, you can also set goal pages (for example, a post-checkout contact us and thank you page). You can then see a similar view that tracks back from the goal pages. If your client doesn\u2019t have this, suggest they set up goal tracking. It\u2019s easy to do. \nWe now have the remainder of the user journey. \nA user journey\nExpect the work in analytics to take up to a day. \nWe may well identify more than one user journey, starting from different landing pages and going to different second- and third-level pages. That\u2019s a good thing and shows we have different user types. Talking of user types, we need to define who our users are. \nPersonas\nWe have some user journeys and now we need to understand more about our users\u2019 motivations and goals. \nI have a love-hate relationship with personas, but used properly these portraits of users can help bring a human touch to our UX review. \nI suggest using a very cut-down view of a persona. My old friends Steve Cable and Richard Caddick at cxpartners have a great free template for personas from their book Communicating the User Experience.\nThe first thing to do is find a picture that represents that persona. Don\u2019t use crappy stock photography \u2013 it\u2019s sometimes hard to relate to perfect-looking people) \u2013 use authentic-looking people. Here\u2019s a good collection of persona photos. \nAn example persona.\nThe personas have three basic attributes:\n\nGoals: we can complete these drawing on the analytics data we have (see example).\nMusts: things we have to do to meet the persona\u2019s needs.\nMust nots: a list of things we really shouldn\u2019t do. \n\nCompleting points 2 and 3 can often be done during the writing of the report. \nLet\u2019s take an example. We know that the search term \u2018yellow shoes\u2019 takes the user to the landing page for yellow shoes. We also know this page has a high bounce rate, meaning it doesn\u2019t provide a good experience. \nWith our expert hat on we can review the page. We will find two types of problem: \n\nUsability issues: ineffective button placement or incorrect wording, links not looking like links, and so on. \nExperience issues: for example, if a product is out of stock we have to contact the business to ask them to restock. \n\nThat link is very small and hard to see.\nWe could identify that the contact button isn\u2019t easy to find (a usability issue) but that\u2019s not the real problem here. That the user has to ask the business to restock the item is a bad user experience. We add this to our personas\u2019 must nots. The big experience problems with the site form the musts and must nots for our personas. \nWe now have a story around our user journey that highlights what is going wrong. \nIf we\u2019ve identified a number of user journeys, multiple landing pages and differing second and third pages visited, we can create more personas to match. A good rule of thumb is no more than three personas. Any more and they lose impact, watering down your results. \nExpect persona creation to take up to a day to complete. \nLet\u2019s start the review\nWe take the user journeys and we follow them step by step, working through the website looking for the reasons why users drop out at each step. Using Keynote or PowerPoint, I structure the final report around the user journey with separate sections for each step.\nFor each step we\u2019ll find both usability and experience problems. Split the results into those two groups. \nUsability problems are fairly easy to fix as they\u2019re often quick design changes. As you go along, note the usability problems in one place: we\u2019ll call this \u2018quick wins\u2019. Simple quick fixes are a reassuring thing for a client to see and mean they can get started on stuff right away. You can mark the severity of usability issues. Use a scale from 1 to 3 (if you use 1 to 5 everything ends up being a 3!) where 1 is minor and 3 is serious. \nReview the website on the device you\u2019d expect your persona to use. Are they using the site on a smartphone? Review it on a smartphone. \nI allow one page or slide per problem, which allows me to explain what is going wrong. For a usability problem I\u2019ll often make a quick wireframe or sketch to explain how to address it. \nA UX review slide displaying all the elements to be addressed. These slides may be viewed from across the room on a screen so zoom into areas of discussion.\n(Quick tip: if you use Google Chrome, try Awesome Screenshot to capture screens.)\nWhen it comes to the more severe experience problems \u2013 things like an online shop not offering next day delivery, or a business that needs to promise to get back to new customers within a few hours \u2013 these will take more than a tweak to the UI to fix. \nCall these something different. I use the terms like business challenges and customer experience issues as they show that it will take changes to the organisation and its processes to address them. It\u2019s often beyond the remit of a humble UX consultant to recommend how to fix organisational issues, so don\u2019t try. \nAgain, create a page within your document to collect all of the business challenges together. \nExpect the review to take between one and three days to complete. \nThe final report should follow this structure:\n\nThe approach\nOverview of usability quick wins\nOverview of experience issues\nOverview of Google Analytics findings\nThe user journeys \nThe personas\nDetailed page-by-page review (broken down by steps on the user journey)\n\nThere are two academic theories to help with the review. \nHeuristic evaluation is a set of criteria to organise the issues you find. They\u2019re great for categorising the usability issues you identify but in practice they can be quite cumbersome to apply. \nI prefer the more scientific and much simpler cognitive walkthrough that is focused on goals and actions.\nA workshop to go through the findings\nThe most important part of the UX review process is to talk through the issues with your client and their team. \nA document can only communicate a certain amount. Conversations about the findings will help the team understand the severity of the issues you\u2019ve uncovered and give them a chance to discuss what to do about them. \nExpect the workshop to last around three hours.\nWhen presenting the report, explain the method you used to conduct the review, the data sources, personas and the reasoning behind the issues you found. Start by going through the usability issues. Often these won\u2019t be contentious and you can build trust and improve your credibility by making simple, easy to implement changes. \nThe most valuable part of the workshop is conversation around each issue, especially the experience problems. The workshop should include time to talk through each experience issue and how the team will address it. \nI collect actions on index cards throughout the workshop and make a note of who will take what action with each problem. \nIndex cards showing the problem and who is responsible.\nWhen talking through the issues, the person who designed the site is probably in the room \u2013 they may well feel threatened. So be nice.\nWhen I talk through the report I try to have strong ideas, weakly held.\nAt the end of the workshop you\u2019ll have talked through each of the issues and identified who is responsible for addressing them. To close the workshop I hand out the cards to the relevant people, giving them a physical reminder of the next steps they have to take. \nThat\u2019s my process for conducting a review. I\u2019d love to hear any tips you have in the comments.", "year": "2015", "author": "Joe Leech", "author_slug": "joeleech", "published": "2015-12-03T00:00:00+00:00", "url": "https://24ways.org/2015/how-to-do-a-ux-review/", "topic": "ux"} {"rowid": 62, "title": "Being Customer Supportive", "contents": "Every day in customer support is an inbox, a Twitter feed, or a software forum full of new questions. Each is brimming with your customers looking for advice, reassurance, or fixes for their software problems. Each one is an opportunity to take a break from wrestling with your own troublesome tasks and assist someone else in solving theirs.\nSometimes the questions are straightforward and can be answered in a few minutes with a short greeting, a link to a help page, or a prewritten bit of text you use regularly: how to print a receipt, reset a password, or even, sadly, close your account.\nMore often, a support email requires you to spend some time unpacking the question, asking for more information, and writing a detailed personal response, tailored to help that particular user on this particular day.\nHere I offer a few of my own guidelines on how to make today\u2019s email the best support experience for both me and my customer. And even if you don\u2019t consider what you do to be customer support, you might still find the suggestions useful for the next time you need to communicate with a client, to solve a software problem with teammates, or even reach out and ask for help yourself.\n(All the examples appearing in this article are fictional. Any resemblance to quotes from real, software-using persons is entirely coincidental. Except for the bit about Star Wars. That happened.)\nWho\u2019s TAHT girl\nI\u2019ll be honest: I briefly tried making these recommendations into a clever mnemonic like FAST (facial drooping, arm weakness, speech difficulties, time) or PAD (pressure, antiseptic, dressing). But instead, you get TAHT: tone, ask, help, thank. Ah, well.\nAs I work through each message in my support queue, I\n\nlisten to the tone of the email\nask clarifying questions\nbring in extra help as needed\nand thank the customer when the problem is solved.\n\nLet\u2019s open an email and get started!\nLeave your message at the sound of the tone\nWith our enthusiasm for emoji, it can be very hard to infer someone\u2019s tone from plain text. How much time have you spent pondering why your friend responded with \u201cThanks.\u201d instead of \u201cThanks!\u201d? I mean, why didn\u2019t she :grin: or :wink: too?\nOur support customers, however, are often direct about how they\u2019re feeling:\n\nI\u2019m working against a deadline. Need this fixed ASAP!!!!\nThis hasn\u2019t worked in a week and I am getting really frustrated.\nI\u2019ve done this ten times before and it\u2019s always worked. I must be missing something simple.\n\nThey want us to understand the urgency of this from their point of view, just as much as we want to help them in a timely manner. How this information is conveyed gives us an instant sense of whether they are frustrated, angry, or confused\u2014and, just as importantly, how frustrated-angry-confused they are. \nListen to this tone before you start writing your reply. Here are two ways I might open an email:\n\n\u201cI\u2019m sorry that you ran into trouble with this.\u201d\n\u201cSorry you ran into trouble with this!\u201d\n\nThe content is largely the same, but the tone is markedly different. The first version is a serious, staid reaction to the problem the customer is having; the second version is more relaxed, but no less sincere.\nMatching the tone to the sender\u2019s is an important first step. Overusing exclamation points or dropping in too-casual language may further upset someone who is already having a crummy time with your product. But to a cheerful user, a formal reply or an impersonal form response can be off-putting, and damage a good relationship.\nWhen in doubt, I err on the side of being too formal, rather than sending a reply that may be read as flip or insincere. But whichever you choose, matching your correspondent\u2019s tone will make for a more comfortable conversation.\nCatch the ball and throw it back\nOnce you\u2019ve got that tone on lock, it\u2019s time to tackle the question at hand. Let\u2019s see what our customer needs help with today:\n\nI tried everything in the troubleshooting page but I can\u2019t get it to work again. I am on a Mac. Please help.\n\nHmm, not much information here. Now, if I got this short email after helping five other people with the same problem on Mac OS X, I would be sorely tempted to send this customer that common solution in my first reply. I\u2019ve found it\u2019s important to resist the urge to assume this sixth person needs the same answer as the other five, though: there isn\u2019t enough to connect this email to the ones that came before hers. \nInstead, ask a few questions to start. Invest some time to see if there are other symptoms in common, like so:\n\nI\u2019m sorry that you ran into trouble with this! I\u2019ll need a little more information to see what\u2019s happening here.\n[questions]\nThank you for your help.\n\nThose questions are customized for the customer\u2019s issue as much as possible, and can be fairly wide-ranging. They may include asking for log files, getting some screenshots, or simply checking the browser and operating system version she\u2019s using. I\u2019ll ask anything that might make a connection to the previous cases I\u2019ve answered\u2014or, just as importantly, confirm that there isn\u2019t a connection. What\u2019s more, a few well-placed questions may save us both from pursuing the wrong path and building additional frustration. \n(A note on that closing: \u201cThank you for your help\u201d\u2013I often end an email this way when I\u2019ve asked for a significant amount of follow up information. After all, I\u2019m imposing on my customer\u2019s time to run any number of tests. It\u2019s a necessary step, but I feel that thanking them is a nice acknowledgment we\u2019re in this together.)\nHaving said that, though, let\u2019s bring tone back into the mix:\n\nI tried everything in the troubleshooting but I can\u2019t get it to work again. I am on a Mac. I\u2019m working against a deadline. Need this fixed ASAP!!!!\n\nThis customer wants answers now. I\u2019ll still ask for more details, but would consider including the solution to the previous problem in my initial reply as well. (But only if doing so can\u2019t make the situation worse!)\n\nI\u2019m sorry that you ran into trouble with this! I\u2019ll need a little more information to see what\u2019s happening here.\n[questions]\nIf you\u2019d like to try something in the meantime, delete the file named xyz.txt. (If this isn\u2019t the cause of the problem, deleting the file won\u2019t hurt anything.) Here\u2019s how to find that file on your computer:\n[steps]\nLet me know how it goes!\n\nIn the best case, the suggestion works and the customer is on her way. If it doesn\u2019t solve the problem, you will get more information in answer to your questions and can explore other options. And you\u2019ve given the customer an opportunity to be involved in fixing the issue, and some new tools which might come in handy again in the future.\nBring in help\nThe support software I use counts how many emails the customer and I have exchanged, and reports it in a summary line in my inbox. It\u2019s an easy, passive reminder of how long the customer and I have been working together on a problem, especially first thing in the morning when I\u2019m reacquainting myself with my open support cases.\nThree is the smallest number I\u2019ll see there: the customer sends the initial question (1 email); I reply with an answer (2 emails); the customer confirms the problem is solved (3 emails). But the most complicated, stickiest tickets climb into double-digit replies, and anything that stretches beyond a dozen is worthy of a cheer in Slack when we finally get to the root of the problem and get it fixed.\nWhile an extra round of questions and answers will nudge that number higher, it gives me the chance to feel out the technical comfort level of the person I\u2019m helping. If I ask the customer to send some screenshots or log files and he isn\u2019t sure how to do that, I will use that information to adjust my instructions on next steps. I may still ask him to try running a traceroute on his computer, but I\u2019ll break down the steps into a concise, numbered list, and attach screenshots of each step to illustrate it.\nIf the issue at hand is getting complicated, take note if the customer starts to feel out of their depth technically\u2014either because they tell you so directly or because you sense a shift in tone. If that happens, propose bringing some outside help into the conversation:\n\nDo you have a network firewall or do you use any antivirus software? One of those might be blocking a connection that the software needs to work properly; here\u2019s a list of the required connections [link]. If you have an IT department in-house, they should be able to help confirm that none of those are being blocked.\n\nor:\n\nThis error message means you don\u2019t have permission to install the software on your own computer. Is there a systems administrator in the office that may be able to help with this? \n\nFor email-based support cases, I\u2019ll even offer to add someone from their IT department to the thread, so we can discuss the problem together rather than have the customer relay questions and answers back and forth.\nSimilarly, there are occasionally times when my way of describing things doesn\u2019t fit how the customer understands them. Rather than bang our heads against our keyboards, I will ask one of my support colleagues to join the conversation from our side, and see if he can explain things more clearly than I\u2019ve been able to do.\nWe appreciate your business. Please call again\nAnd then, o frabjous day, you get your reward: the reply which says the problem has been solved. \n\nThat worked!! Thank you so much for saving my day!\nI wish I could send you some cookies!\nIf you were here, I would give you my tickets to Star Wars.\n[Reply is an animated gif.]\n\nSometimes the reply is a bit more understated:\n\nThat fixed it. Thanks.\n\nWhether the customer is elated, satisfied, or frankly happy to be done with emailing support, I like to close longer email threads or short, complicated issues with a final thanks and reminder that we\u2019re here to help: \n\nThank you for the update; I\u2019m glad to hear that solved the problem for you! I hope everything goes smoothly for you now, but feel free to email us again if you run into any other questions or problems. Best,\n\nThen mark that support case closed, and move on to the next question. Because even with the most thoughtfully designed software product, there will always be customers with questions for your capable support team to answer.\nTone, ask, help, thank\nSo there you have it: TAHT. Pay attention to tone; ask questions; bring in help; thank your customer.\n(Lack of) catchy mnemonics aside, good customer support is about listening, paying attention, and taking care in your replies. I think it can be summed up beautifully by this quote from Pamela Marie (as tweeted by Chris Coyier):\n\nGolden rule asking a question: imagine trying to answer it \nGolden rule in answering: imagine getting your answer \n\nYou and your teammates are applying a variation of this golden rule in every email you write. You\u2019re the software ambassadors to your customers and clients. You get the brunt of the problems and complaints, but you also get to help fix them. You write the apologies, but you also have the chance to make each person\u2019s experience with your company or product a little bit better for next time.\nI hope that your holidays are merry and bright, and may all your support inboxes be light.", "year": "2015", "author": "Elizabeth Galle", "author_slug": "elizabethgalle", "published": "2015-12-02T00:00:00+00:00", "url": "https://24ways.org/2015/being-customer-supportive/", "topic": "process"} {"rowid": 66, "title": "Solve the Hard Problems", "contents": "So, here we find ourselves on the cusp of 2016. We\u2019ve had a good year \u2013 the web is still alive, no one has switched it off yet. Clients still have websites, teenagers still have phone apps, and there continue to be plenty of online brands to meaningfully engage with each day. Good job team, high fives all round.\nAs it\u2019s the time to make resolutions, I wanted to share three small ideas to take into the new year.\nGet good at what you do\n\u201cHow do you get to Carnegie Hall?\u201d the old joke goes. \u201cPractise, practise, practise.\u201d \nWe work in an industry where there is an awful lot to learn. There\u2019s a lot to learn to get started and then once you do, there\u2019s a lot more to learn to keep your skills current. Just when you think you\u2019ve mastered something, it changes.\nThis is true of many industries, of course, but the sheer pace of change for us makes learning not an annual activity, but daily. Learning takes time, and while I\u2019m not convinced that every skill takes the fabled ten thousand hours to master, there is certainly no escaping that to remain current we must reinvest time in keeping our skills up to date.\nPicking where to spend your time\nOne of the hardest aspects of this thing of ours is just choosing what to learn. If you, like me, invested any time in learning the Less CSS preprocessor over the last few years, you\u2019ll probably now be spending your time relearning Sass instead. If you spent time learning Grunt, chances are you\u2019ll now be thinking about whether you should switch to Gulp. It\u2019s not just that there are new types of tools, there are new tools and frameworks to do the things you\u2019re already doing, but, well, differently.\nDeciding what to learn is hard and the costs of backing the wrong horse can seriously mount up; so much so that by the time you\u2019ve learned and then relearned the tools everyone says you need for your job, there\u2019s rarely enough time to spend really getting to know how best to use them.\n\u00a0Practise, practise, practise\nDo you know how you don\u2019t get to Carnegie Hall? By learning a new instrument each week. It takes time and experience to really learn something well. That goes for a new JavaScript framework as much as a violin. If you flit from one shiny new thing to another, you\u2019re destined to produce amateurish work forever.\nLearn the new thing, but then stick with it long enough to get really good at it \u2013 even if Twitter trolls try to convince you it\u2019s not cool. What\u2019s really not cool is living as a forevernoob. \nIf you\u2019re still not sure what to learn, go back to basics. Considering a new CSS or JavaScript framework? Invest that time in learning the underlying CSS or JavaScript really well instead. Those skills will stand the test of time.\nAudience and purpose\nBack when I was in school, my English teacher (a nice Welsh lady, who I appreciate more now than I did back then) used to love to remind us that every piece of writing should have an audience and a purpose. So much so that audience and purpose almost became her catch phrase. For every essay, article or letter, we were reminded to consider who we were writing it for and what we were trying to achieve. \nIt\u2019s something I think about a lot; certainly when writing, but also in almost every other creative endeavour. Asking who is this for and what am I trying to achieve applies equally to designing a logo or website, through to composing music or writing software.\nBeing productive\nIt seems like everyone wants to have a product these days. As someone who used to do client services work and now has a product company, I often talk with people who are interested in taking something they\u2019ve built in-house and turning it into a product. You know the sort of thing: a design agency with its own CMS or project management web app; the very logical thought process of: if this helps our business, maybe others will find it valuable too; the question that inevitably follows: could we turn this into a product?\nWhether consciously or not, the audience and purpose influence nearly every aspect of your creative process. Once written or designed or developed or created, revising a work to change the audience and purpose can be quite a challenge. No matter how much you want to turn the tension-building, atmospheric music for a horror film into a catchy chart hit, it\u2019s going to be a struggle. Yes, it\u2019s music, but that\u2019s neither the audience nor purpose for which it was created.\nThe same is absolutely true for your in-house tools \u2013 those were also designed for a specific audience and purpose. Your in-house CMS would have been designed with an audience of your own development team, who are busy implementing sites for clients. The purpose is to make that team more productive overall, taking into account considerations of maintaining multiple sites on a common codebase, training clients, a more mature and stable platform and all the other benefits of reusing the same code for each project. The audience is your team and the purpose increased productivity.\nThat\u2019s very different from a customer who wants to buy a polished system to use off-the-shelf. If their needs perfectly aligned with yours then they wouldn\u2019t be in the market for your product \u2013 they would have built their own.\nSometimes you hear the advice to \u201cscratch your own itch\u201d when it comes to product design. I don\u2019t completely agree. Got an itch? Great. Find other itchy people and sell them a backscratcher.\nBuilding a product, like designing a website, is a lot of work. It requires knowing your audience and purpose inside out. You can\u2019t fudge it and you can\u2019t just hope you\u2019ll find an audience for some old thing you have lying around.\nAlways consider the audience and purpose for everything you create. It\u2019s often the difference between success and failure.\nSolve the hard problems\nHuman beings have a natural tendency to avoid hard problems. In digital design (websites, software, whatever) the received wisdom is often that we can get 80% of the way towards doing the hard thing by doing something that\u2019s not very hard.\nDo you know what you get at the end of it? Paid. But nothing really great ever happens that way.\nI worked on a client project a while back where one of the big challenges was making full use of the massive image library they had built up over the years. The client had tens of thousands of photographs, along with a fair amount of video and a large MP3 audio library too. If it wasn\u2019t managed carefully, storage sizes would get out of control, content would go unattributed, and everything would get very messy very quickly.\nI could tell from the outset that this aspect of the project was going to be a constant problem. So we tackled it head-on. We designed and built a media management system to hold and process all the assets, and added an API so the content management system could talk to it. Every time the site needed a photo at a new size, it made an API request to the system and everything was handled seamlessly.\nIt was a daunting job to invest all the time and effort in building that dedicated system and API, but it really paid off. Instead of having the constant troubles of a vast library of media, it became one of the strongest parts of the project.\nTurn your hardest problems into your biggest strengths\nThere\u2019s a funny thing about hard problems. The hardest problems are the most fun to solve and have the biggest impact.\nMaybe you\u2019re the sort of person who clocks in for work, does their job and clocks out at 5pm without another thought. But I don\u2019t think you are, because you\u2019re here reading this. If you really love what you do, I don\u2019t think you can be satisfied in your work unless you\u2019re seeking out and working on those hard problems. That\u2019s where the magic is.\n\nThe new year is a helpful time to think about breaking bad habits. Whether it\u2019s smoking a bit less, or going to the gym a bit more, the ticking over of the calendar can provide the motivation for a new start. I have some suggestions for you.\n\nGet good at what you do. Practise your skills and don\u2019t just flit from one shiny thing to the next.\nRemember who you\u2019re doing it for and why. Consider the audience and purpose for everything you create.\nSolve the hard problems. It\u2019s more interesting, more satisfying, and has a greater impact.\n\nAs we move into 2016, these are the things I\u2019m going to continue to work on. Maybe you\u2019d like to join me.", "year": "2015", "author": "Drew McLellan", "author_slug": "drewmclellan", "published": "2015-12-24T00:00:00+00:00", "url": "https://24ways.org/2015/solve-the-hard-problems/", "topic": "process"} {"rowid": 50, "title": "Make a Comic", "contents": "For something slightly different over Christmas, why not step away from your computer and make a comic? \nDefinitely not the author working on a comic in the studio, with the desk displaying some of the things you need to make a comic on paper.\nWhy make a comic?\nFirst of all, it\u2019s truly fun and it\u2019s not that difficult. If you\u2019re a designer, you can use skills you already have, so why not take some time to indulge your aesthetic whims and make something for yourself, rather than for a client or your company. And you can use a computer \u2013 or not.\nIf you\u2019re an interaction designer, it\u2019s likely you\u2019ve already made a storyboard or flow, or designed some characters for personas. This is a wee jump away from that, to the realm of storytelling and navigating human emotions through characters who may or may not be human. Similar medium and skills, different content. \nIt\u2019s not a client deliverable but something that stands by itself, and you\u2019ve nobody\u2019s criteria to meet except those that exist in your imagination! \nThanks to your brain and the alchemy of comics, you can put nearly anything in a sequence and your brain will find a way to make sense of it. Scott McCloud wrote about the non sequitur in comics: \n\n\u201cThere is a kind of alchemy at work in the space between panels which can help us find meaning or resonance in even the most jarring of combinations.\u201d \n\nHere\u2019s an example of a non sequitur from Scott McCloud\u2019s Understanding Comics \u2013 the images bear no relation to one another, but since they\u2019re in a sequence our brains do their best to understand it: \n\nOnce you know this it takes the pressure off somewhat. It\u2019s a fun thing to keep in mind and experiment with in your comics! \nMaterials needed\n\nA4 copy/printing paper \nHB pencil for light drawing\nDip pen and waterproof Indian ink \nBristol board (or any good quality card with a smooth, durable surface) \n\nStep 1: Get ideas\nYou\u2019d be surprised where you can take a small grain of an idea and develop it into an interesting comic. Think about a funny conversation you had, or any irrational fears, habits, dreams or anything else. Just start writing and drawing. Having ideas is hard, I know, but you will get some ideas when you start working. \nOne way to keep track of ideas is to keep a sketch diary, capturing funny conversations and other events you could use in comics later. \nYou might want to just sketch out the whole comic very roughly if that helps. I tend to sketch the story first, but it usually changes drastically during step 2.\nStep 2: Edit your story using thumbnails\nHow thumbnailing works.\nWhy use thumbnails? You can move them around or get rid of them! \nDrawings are harder and much slower to edit than words, so you need to draw something very quick and very rough. You don\u2019t have to care about drawing quality at this point. \nYou might already have a drafted comic from the previous step; now you can split each panel up into a thumbnail like the image above. \nGet an A4 sheet of printing paper and tear it up into squares. A thumbnail equals a comic panel. Start drawing one panel per thumbnail. This way you can move scenes and parts of the story around as you work on the pacing. It\u2019s an extremely useful tip if you want to expand a moment in time or draw out a dialogue, or if you want to just completely cut scenes. \nStep 3: Plan a layout\nSo you\u2019ve got the story more or less down: you now need to know how they\u2019ll look on the page. Sketch a layout and arrange the thumbnails into the layout.\nThe simplest way to do this is to divide an A4 page into equal panels \u2014 say, nine. But if you want, you can be more creative than that. The Gigantic Beard That Was Evil by Stephen Collins is an excellent example of the scope for using page layout creatively. You can really push the form: play with layout, scale, story and what you think of as a comic.\nStep 4: Draw the comic\nI recommend drawing on A4 Bristol board paper since it has a smooth surface, can tolerate a lot of rubbing out and holds ink well. You can get it from any art shop. \nUsing your thumbnails for reference, draw the comic lightly using an HB pencil. Don\u2019t make the line so heavy that it can\u2019t be erased (since you\u2019ll ink over the lines later).\nStep 5: Ink the comic\nImage before colour was added.\nYou\u2019ve drawn your story. Well done!\nNow for the fun part. I recommend using a dip pen and some waterproof ink. Why waterproof? If you want, you can add an ink wash later, or even paint it. \nIf you don\u2019t have a dip pen, you could also use any quality pen. Carefully go over your pencilled lines with the pen, working from top left to right and down, to avoid smudging it. It\u2019s unfortunately easy to smudge the ink from the dip pen, so I recommend practising first. \nYou\u2019ve made a comic! \nStep 6: Adding colour\nComics traditionally had a limited colour palette before computers (here\u2019s an in-depth explanation if you\u2019re curious). You can actually do a huge amount with a restricted colour palette. Ellice Weaver\u2019s comics show how very nicely how you can paint your work using a restricted palette. So for the next step, resist the temptation to add ALL THE COLOURS and consider using a limited palette. \nOnce the ink is completely dry, erase the pencilled lines and you\u2019ll be left with a beautiful inked black and white drawing. \nYou could use a computer for this part. You could also photocopy it and paint straight on the copy. If you\u2019re feeling really brave, you could paint straight on the original. But I\u2019d suggest not doing this if it\u2019s your first try at painting! \nWhat follows is an extremely basic guide for painting using Photoshop, but there are hundreds of brilliant articles out there and different techniques for digital painting. \nHow to paint your comic using Photoshop\n\nScan the drawing and open it in Photoshop. You can adjust the levels (Image \u2192 Adjustments \u2192 Levels) to make the lines darker and crisper, and the paper invisible. At this stage, you can erase any smudges or mistakes. With a Wacom tablet, you could even completely redraw parts! Computers are just amazing. Keep the line art as its own layer. \nAdd a new layer on top of the lines, and set the layer state from normal to multiply. This means you can paint your comic without obscuring your lines. Rename the layer something else, so you can keep track.\nStart blocking in colour. And once you\u2019re happy with that, experiment with adding tone and texture.\n\nChristmas comic challenge!\nWhy not challenge yourself to make a short comic over Christmas? If you make one, share it in the comments. Or show me on Twitter \u2014 I\u2019d love to see it.\n\nCredit: Many of these techniques were learned on the Royal Drawing School\u2019s brilliant \u2018Drawing the Graphic Novel\u2019 course.", "year": "2015", "author": "Rebecca Cottrell", "author_slug": "rebeccacottrell", "published": "2015-12-20T00:00:00+00:00", "url": "https://24ways.org/2015/make-a-comic/", "topic": "design"} {"rowid": 53, "title": "Get Expressive with Your Typography", "contents": "In 1955 Beatrice Warde, an American communicator on typography, published a series of essays entitled The Crystal Goblet in which she wrote, \u201cPeople who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.\u201d And with that proposition Warde introduced the idea that just as we judge someone based on the clothes they are wearing, so we make judgements about text based on the typefaces in which it is set.\nBeatrice Warde. \u00a91970 Monotype Imaging Inc.\nChoosing the same typeface as everyone else, especially if you\u2019re trying to make a statement, is like turning up to a party in the same dress; to a meeting in the same suit, shirt and tie; or to a craft ale dispensary in the same plaid shirt and turned-up skinny jeans.\nBut there\u2019s more to your choice of typeface than simply making an impression. In 2012 Jon Tan wrote on 24 ways about a scientific study called \u201cThe Aesthetics of Reading\u201d which concluded that \u201cgood quality typography is responsible for greater engagement during reading and thus induces a good mood.\u201d\nFurthermore, at this year\u2019s Ampersand conference Sarah Hyndman, an expert in multisensory typography, discussed how typefaces can communicate with our subconscious. Sarah showed that different fonts could have an effect on how food tasted. A rounded font placed near a bowl of jellybeans would make them taste sweeter, and a jagged angular font would make them taste more sour. \nThe quality of your typography can therefore affect the mood of your reader, and your font choice directly affect the senses. This means you can manipulate the way people feel. You can change their emotional state through type alone. Now that\u2019s a real superpower!\nThe effects of your body text design choices are measurable but subtle. If you really want to have an impact you need to think big. Literally. Display text and headings are your attention grabbers. They are your chance to interrupt, introduce and seduce.\nDisplay text and headings set the scene and draw people in. Text set large creates an image that visitors see before they read, and that\u2019s your chance to choose a typeface that immediately expresses what the text, and indeed the entire website, stands for. What expectations of the text do you want to set up? Youthful enthusiasm? Businesslike? Cutting-edge? Hipster? Sensible and secure? Fun and informal? Authoritarian?\nTypography conveys much more than just information. It imparts feeling, emotion and sentiment, and arouses preconceived ideas of trust, tone and content. Think about taking advantage of this by introducing impactful, expressive typography to your designs on the web. You can alter the way your reader feels, so what emotion do you want to provoke?\nMaybe you want them to feel inspired like this stop smoking campaign:\nhelsenorge.no\nPerhaps they should be moved and intrigued, as with Makeshift magazine:\nmkshft.org\nOr calmly reassured:\nwww.cleopatra-marina.gr\nFonts also tap into the complex library of associations that we\u2019ve been accumulating in our brains all of our lives. You build up these associations every time you see a font from the context that you see it in. All of us associate certain letterforms with topics, times and places.\nRetiro is obviously Spanish:\nRetiro by Typofonderie\nBodoni and Eurostile used in this menu couldn\u2019t be much more Italian:\nBodoni and Eurostile, both designed in Italy\nTo me, Clarendon gives a sense of the 1960s and 1970s. I\u2019m not sure if that\u2019s what Costa was going for, but that\u2019s what it means to me:\nCosta coffee flier\nAnd Knockout and Gotham really couldn\u2019t be much more American:\nKnockout and Gotham by Hoefler & Co\nWhen it comes to choosing your display typeface, the type designer Christian Schwartz says there are two kinds. First are the workhorse typefaces that will do whatever you want them to do. Helvetica, Proxima Nova and Futura are good examples. These fonts can be shaped in many different ways, but this also means they are found everywhere and take great skill and practice to work with in a unique and striking manner.\nThe second kind of typeface is one that does most of the work for you. Like finely tailored clothing, it\u2019s the detail in the design that adds interest.\nSetting headings in Bree rather than Helvetica makes a big difference to the tone of the article\nSuch typefaces carry much more inherent character, but are also less malleable and harder to adapt to different contexts. Good examples are Marr Sans, FS Clerkenwell, Strangelove and Bree.\nPush the boat out\nRemember, all type can have an effect on the reader. Take advantage of that and allow your type to have its own vernacular and impact. Be expressive with your type. Don\u2019t be too reverential, dogmatic \u2013 or ordinary. Be brave and push a few boundaries.\nAdapted from Web Typography a book in progress by Richard Rutter.", "year": "2015", "author": "Richard Rutter", "author_slug": "richardrutter", "published": "2015-12-04T00:00:00+00:00", "url": "https://24ways.org/2015/get-expressive-with-your-typography/", "topic": "design"} {"rowid": 58, "title": "Beyond the Style Guide", "contents": "Much like baking a Christmas cake, designing for the web involves creating an experience in layers. Starting with a solid base that provides the core experience (the fruit cake), we can add further layers, each adding refinement (the marzipan) and delight (the icing).\nDon\u2019t worry, this isn\u2019t a misplaced cake recipe, but an evaluation of modular design and the role style guides can play in acknowledging these different concerns, be they presentational or programmatic.\nThe auteur\u2019s style guide\nAlthough trained as a graphic designer, it was only when I encountered the immediacy of the web that I felt truly empowered as a designer. Given a desire to control every aspect of the resulting experience, I slowly adopted the role of an auteur, exploring every part of the web stack: front-end to back-end, and everything in between. A few years ago, I dreaded using the command line. Today, the terminal is a permanent feature in my Dock.\nIn straddling the realms of graphic design and programming, it\u2019s the point at which they meet that I find most fascinating, with each dicipline valuing the creation of effective systems, be they for communication or code efficiency. Front-end style guides live at this intersection, demonstrating both the modularity of code and the application of visual design.\nPainting by numbers\nIn our rush to build modular systems, design frameworks have grown in popularity. While enabling quick assembly, these come at the cost of originality and creative expression \u2013 perhaps one reason why we\u2019re seeing the homogenisation of web design.\nIn editorial design, layouts should accentuate content and present it in an engaging manner. Yet on the web we see a practice that seeks templated predictability. In \u2018Design Machines\u2019 Travis Gertz argued that (emphasis added):\n\nDesign systems still feel like a novelty in screen-based design. We nerd out over grid systems and modular scales and obsess over style guides and pattern libraries. We\u2019re pretty good at using them to build repeatable components and site-wide standards, but that\u2019s sort of where it ends. [\u2026] But to stop there is to ignore the true purpose and potential of a design system.\n\nUnless we consider how interface patterns fully embrace the design systems they should be built upon, style guides may exacerbate this paint-by-numbers approach, encouraging conformance and suppressing creativity.\nAnatomy of a button\nLet\u2019s take a look at that most canonical of components, the button, and consider what we might wish to document and demonstrate in a style guide.\nThe different layers of our button component.\nContent\nThe most variable aspect of any component. Content guidelines will exert the most influence here, dictating things like tone of voice (whether we should we use stiff, formal language like \u2018Submit form\u2019, or adopt a more friendly tone, perhaps \u2018Send us your message\u2019) and appropriate language. For an internationalised interface, this may also impact word length and text direction or orientation.\nStructure\nHTML provides a limited vocabulary which we can use to structure content and add meaning. For interactive elements, the choice of element can also affect its behaviour, such as whether a button submits form data or links to another page:\n\nButton text\nNote: One of the reasons I prefer to use \nAn icon font is used to display the icon and no text alternative is given. A possible solution to this problem is to use the title or aria-label attributes, which solves the alternative text use case for screen reader users:\nOpen video\n A screen reader announcing a button with a title.\nHowever, screen readers are not the only way people with and without disabilities interact with websites. For example, users can reset or change font families and sizes at will. This helps many users make websites easier to read, including people with dyslexia. Your icon font might be replaced by a font that doesn\u2019t include the glyphs that are icons. Additionally, the icon font may not load for users on slow connections, like on mobile phones inside trains, or because users decided to block external fonts altogether. The following screenshots show the mobile GitHub view with and without external fonts:\nThe mobile GitHub view with and without external fonts.\nEven if the title/aria-label approach was used, the lack of visual labels is a barrier for most people under those circumstances. One way to tackle this is using the old-fashioned img element with an appropriate alt attribute, but surprisingly not every browser displays the alternative text visually when the image doesn\u2019t load.\n\nProviding always visible text is an alternative that can work well if you have the space. It also helps users understand the meaning of the icons.\n\nThis also reads just fine in screen readers:\nOpen video\n A screen reader announcing the revised button.\nClever usability enhancements don\u2019t stop at a technical implementation level. Take the BBC iPlayer pages as an example: when a user navigates the \u201ccaptioned videos\u201d or \u201caudio description\u201d categories and clicks on one of the videos, captions or audio descriptions are automatically switched on. Small things like this enhance the usability and don\u2019t need a lot of engineering resources. It is more about connecting the usability dots for people with disabilities. Read more about the BBC iPlayer accessibility case study.\nMore information\nW3C has created several documents that make it easier to get the gist of what web accessibility is and how it can benefit everyone. You can find out \u201cHow People with Disabilities Use the Web\u201d, there are \u201cTips for Getting Started\u201d for developers, designers and content writers. And for the more seasoned developer there is a set of tutorials on web accessibility, including information on crafting accessible forms and how to use images in an accessible way.\nConclusion\nYou can only produce a web project with long-lasting accessibility if accessibility is not an afterthought. Your organization, your division, your team need to think about accessibility as something that is the foundation of your website or project. It needs to be at the same level as performance, code quality and design, and it needs the same attention. Users often don\u2019t notice when those fundamental aspects of good website design and development are done right. But they\u2019ll always know when they are implemented poorly.\nIf you take all this into consideration, you can create accessibility solutions based on the available data and bring accessibility to people who didn\u2019t know they\u2019d need it:\nOpen video\n \nIn this video from the latest Apple keynote, the Apple TV is operated by voice input through a remote. When the user asks \u201cWhat did she say?\u201d the video jumps back fifteen seconds and captions are switched on for a brief time. All three, the remote, voice input and captions have their roots in assisting people with disabilities. Now they benefit everyone.", "year": "2015", "author": "Eric Eggert", "author_slug": "ericeggert", "published": "2015-12-17T00:00:00+00:00", "url": "https://24ways.org/2015/the-accessibility-mindset/", "topic": "code"} {"rowid": 68, "title": "Grid, Flexbox, Box Alignment: Our New System for Layout", "contents": "Three years ago for 24 ways 2012, I wrote an article about a new CSS layout method I was excited about. A specification had emerged, developed by people from the Internet Explorer team, bringing us a proper grid system for the web. In 2015, that Internet Explorer implementation is still the only public implementation of CSS grid layout. However, in 2016 we should be seeing it in a new improved form ready for our use in browsers.\nGrid layout has developed hidden behind a flag in Blink, and in nightly builds of WebKit and, latterly, Firefox. By being developed in this way, breaking changes could be safely made to the specification as no one was relying on the experimental implementations in production work.\nAnother new layout method has emerged over the past few years in a more public and perhaps more painful way. Shipped prefixed in browsers, The flexible box layout module (flexbox) was far too tempting for developers not to use on production sites. Therefore, as changes were made to the specification, we found ourselves with three different flexboxes, and browser implementations that did not match one another in completeness or in the version of specified features they supported. \nOwing to the different ways these modules have come into being, when I present on grid layout it is often the very first time someone has heard of the specification. A question I keep being asked is whether CSS grid layout and flexbox are competing layout systems, as though it might be possible to back the loser in a CSS layout competition. The reality, however, is that these two methods will sit together as one system for doing layout on the web, each method playing to certain strengths and serving particular layout tasks. \nIf there is to be a loser in the battle of the layouts, my hope is that it will be the layout frameworks that tie our design to our markup. They have been a necessary placeholder while we waited for a true web layout system, but I believe that in a few years time we\u2019ll be easily able to date a website to circa 2015 by seeing
or
in the markup.\nIn this article, I\u2019m going to take a look at the common features of our new layout systems, along with a couple of examples which serve to highlight the differences between them.\nTo see the grid layout examples you will need to enable grid in your browser. The easiest thing to do is to enable the experimental web platform features flag in Chrome. Details of current browser support can be found here. \nRelationship\nItems only become flex or grid items if they are a direct child of the element that has display:flex, display:grid or display:inline-grid applied. Those direct children then understand themselves in the context of the complete layout. This makes many things possible. It\u2019s the lack of relationship between elements that makes our existing layout methods difficult to use. If we float two columns, left and right, we have no way to tell the shorter column to extend to the height of the taller one. We have expended a lot of effort trying to figure out the best way to make full-height columns work, using techniques that were never really designed for page layout.\nAt a very simple level, the relationship between elements means that we can easily achieve full-height columns. In flexbox:\nSee the Pen Flexbox equal height columns by rachelandrew (@rachelandrew) on CodePen.\n\nAnd in grid layout (requires a CSS grid-supporting browser):\nSee the Pen Grid equal height columns by rachelandrew (@rachelandrew) on CodePen.\n\nAlignment\nFull-height columns rely on our flex and grid items understanding themselves as part of an overall layout. They also draw on a third new specification: the box alignment module. If vertical centring is a gift you\u2019d like to have under your tree this Christmas, then this is the box you\u2019ll want to unwrap first.\nThe box alignment module takes the alignment and space distribution properties from flexbox and applies them to other layout methods. That includes grid layout, but also other layout methods. Once implemented in browsers, this specification will give us true vertical centring of all the things.\nOur examples above achieved full-height columns because the default value of align-items is stretch. The value ensured our columns stretched to the height of the tallest. If we want to use our new vertical centring abilities on all items, we would set align-items:center on the container. To align one flex or grid item, apply the align-self property.\nThe examples below demonstrate these alignment properties in both grid layout and flexbox. The portrait image of Widget the cat is aligned with the default stretch. The other three images are aligned using different values of align-self.\nTake a look at an example in flexbox:\nSee the Pen Flexbox alignment by rachelandrew (@rachelandrew) on CodePen.\n\nAnd also in grid layout (requires a CSS grid-supporting browser):\nSee the Pen Grid alignment by rachelandrew (@rachelandrew) on CodePen.\n\nThe alignment properties used with CSS grid layout.\nFluid grids\nA cornerstone of responsive design is the concept of fluid grids.\n\n\u201c[\u2026]every aspect of the grid\u2014and the elements laid upon it\u2014can be expressed as a proportion relative to its container.\u201d\n\u2014Ethan Marcotte, \u201cFluid Grids\u201d\n\nThe method outlined by Marcotte is to divide the target width by the context, then use that value as a percentage value for the width property on our element.\nh1 {\n margin-left: 14.575%; /*\u00a0144px / 988px = 0.14575\u00a0*/\n width: 70.85%; /*\u00a0700px / 988px = 0.7085\u00a0*/\n}\nIn more recent years, we\u2019ve been able to use calc() to simplify this (at least, for those of us able to drop support for Internet Explorer 8). However, flexbox and grid layout make fluid grids simple.\nThe most basic of flexbox demos shows this fluidity in action. The justify-content property \u2013 another property defined in the box alignment module \u2013 can be used to create an equal amount of space between or around items. As the available width increases, more space is assigned in proportion.\nIn this demo, the list items are flex items due to display:flex being added to the ul. I have given them a maximum width of 250 pixels. Any remaining space is distributed equally between the items as the justify-content property has a value of space-between.\nSee the Pen Flexbox: justify-content by rachelandrew (@rachelandrew) on CodePen.\n\nFor true fluid grid-like behaviour, your new flexible friends are flex-grow and flex-shrink. These properties give us the ability to assign space in proportion.\nThe flexbox flex property is a shorthand for:\n\nflex-grow\nflex-shrink\nflex-basis\n\nThe flex-basis property sets the default width for an item. If flex-grow is set to 0, then the item will not grow larger than the flex-basis value; if flex-shrink is 0, the item will not shrink smaller than the flex-basis value.\n\nflex: 1 1 200px: a flexible box that can grow and shrink from a 200px basis.\nflex: 0 0 200px: a box that will be 200px and cannot grow or shrink.\nflex: 1 0 200px: a box that can grow bigger than 200px, but not shrink smaller.\n\nIn this example, I have a set of boxes that can all grow and shrink equally from a 100 pixel basis.\nSee the Pen Flexbox: flex-grow by rachelandrew (@rachelandrew) on CodePen.\n\nWhat I would like to happen is for the first element, containing a portrait image, to take up less width than the landscape images, thus keeping it more in proportion. I can do this by changing the flex-grow value. By giving all the items a value of 1, they all gain an equal amount of the available space after the 100 pixel basis has been worked out.\nIf I give them all a value of 3 and the first box a value of 1, the other boxes will be assigned three parts of the available space while box 1 is assigned only one part. You can see what happens in this demo:\nSee the Pen Flexbox: flex-grow by rachelandrew (@rachelandrew) on CodePen.\n\nOnce you understand flex-grow, you should easily be able to grasp how the new fraction unit (fr, defined in the CSS grid layout specification) works. Like flex-grow, this unit allows us to assign available space in proportion. In this case, we assign the space when defining our track sizes.\nIn this demo (which requires a CSS grid-supporting browser), I create a four-column grid using the fraction unit to define my track sizes. The first track is 1fr in width, and the others 2fr.\ngrid-template-columns: 1fr 2fr 2fr 2fr;\nSee the Pen Grid fraction units by rachelandrew (@rachelandrew) on CodePen.\n\nThe four-track grid.\nSeparation of concerns\nMy younger self petitioned my peers to stop using tables for layout and to move to CSS. One of the rallying cries of that movement was the concept of separating our source and content from how they were displayed. It was something of a failed promise given the tools we had available: the display leaked into the markup with the need for redundant elements to cope with browser bugs, or visual techniques that just could not be achieved without supporting markup.\nBrowsers have improved, but even now we can find ourselves compromising the ideal document structure so we can get the layout we want at various breakpoints. In some ways, the situation has returned to tables-for-layout days. Many of the current grid frameworks rely on describing our layout directly in the markup. We add divs for rows, and classes to describe the number of desired columns. We nest these constructions of divs inside one another.\nHere is a snippet from the Bootstrap grid examples \u2013 two columns with two nested columns:\n
\n
\n .col-md-8\n
\n
\n .col-md-6\n
\n
\n .col-md-6\n
\n
\n
\n
\n .col-md-4\n
\n
\nNot a million miles away from something I might have written in 1999.\n\n \n \n \n \n
\n .col-md-8\n \n \n \n \n \n
\n .col-md-6\n \n .col-md-6\n
\n
\n .col-md-4\n
\nGrid and flexbox layouts do not need to be described in markup. The layout description happens entirely in the CSS, meaning that elements can be moved around from within the presentation layer.\nFlexbox gives us the ability to reverse the flow of elements, but also to set the order of elements with the order property. This is demonstrated here, where Widget the cat is in position 1 in the source, but I have used the order property to display him after the things that are currently unimpressive to him.\nSee the Pen Flexbox: order by rachelandrew (@rachelandrew) on CodePen.\n\nGrid layout takes this a step further. Where flexbox lets us set the order of items in a single dimension, grid layout gives us the ability to position things in two dimensions: both rows and columns. Defined in the CSS, this positioning can be changed at any breakpoint without needing additional markup. Compare the source order with the display order in this example (requires a CSS grid-supporting browser):\nSee the Pen Grid positioning in two dimensions by rachelandrew (@rachelandrew) on CodePen.\n\nLaying out our items in two dimensions using grid layout.\nAs these demos show, a straightforward way to decide if you should use grid layout or flexbox is whether you want to position items in one dimension or two. If two, you want grid layout.\nA note on accessibility and reordering\nThe issues arising from this powerful ability to change the way items are ordered visually from how they appear in the source have been the subject of much discussion. The current flexbox editor\u2019s draft states\n\n\u201cAuthors must use order only for visual, not logical, reordering of content. Style sheets that use order to perform logical reordering are non-conforming.\u201d\n\u2014CSS Flexible Box Layout Module Level 1, Editor\u2019s Draft (3 December 2015)\n\nThis is to ensure that non-visual user agents (a screen reader, for example) can rely on the document source order as being correct. Take care when reordering that you do so from the basis of a sound document that makes sense in terms of source order. Avoid using visual order to convey meaning.\nAutomatic content placement with rules\nHaving control over the order of items, or placing items on a predefined grid, is nice. However, we can often do that already with one method or another and we have frameworks and tools to help us. Tools such as Susy mean we can even get away from stuffing our markup full of grid classes. However, our new layout methods give us some interesting new possibilities.\nSomething that is useful to be able to do when dealing with content coming out of a CMS or being pulled from some other source, is to define a bunch of rules and then say, \u201cDisplay this content, using these rules.\u201d\nAs an example of this, I will leave you with a Christmas poem displayed in a document alongside Widget the cat and some of the decorations that are bringing him no Christmas cheer whatsoever.\nThe poem is displayed first in the source as a set of paragraphs. I\u2019ve added a class identifying each of the four paragraphs but they are displayed in the source as one text. Below that are all my images, some landscape and some portrait; I\u2019ve added a class of landscape to the landscape ones.\nThe mobile-first grid is a single column and I use line-based placement to explicitly position my poem paragraphs. The grid layout auto-placement rules then take over and place the images into the empty cells left in the grid.\nAt wider screen widths, I declare a four-track grid, and position my poem around the grid, keeping it in a readable order.\nI also add rules to my landscape class, stating that these items should span two tracks. Once again the grid layout auto-placement rules position the rest of my images without my needing to position them. You will see that grid layout takes items out of source order to fill gaps in the grid. It does this because I have set the property grid-auto-flow to dense. The default is sparse meaning that grid will not attempt this backfilling behaviour.\nTake a look and play around with the full demo (requires a CSS grid layout-supporting browser):\nSee the Pen Grid auto-flow with rules by rachelandrew (@rachelandrew) on CodePen.\n\nThe final automatic placement example.\nMy wish for 2016\nI really hope that in 2016, we will see CSS grid layout finally emerge from behind browser flags, so that we can start to use these features in production \u2014 that we can start to move away from using the wrong tools for the job.\nHowever, I also hope that we\u2019ll see developers fully embracing these tools as the new system that they are. I want to see people exploring the possibilities they give us, rather than trying to get them to behave like the grid systems of 2015. As you discover these new modules, treat them as the new paradigm that they are, get creative with them. And, as you find the edges of possibility with them, take that feedback to the CSS Working Group. Help improve the layout systems that will shape the look of the future web.\nSome further reading\n\nI maintain a site of grid layout examples and resources at Grid by Example.\nThe three CSS specifications I\u2019ve discussed can be found as editor\u2019s drafts: CSS grid, flexbox, box alignment.\nI wrote about the last three years of my interest in CSS grid layout, which gives something of a history of the specification.\nMore examples of box alignment and grid layout.\nMy presentation at Fronteers earlier this year, in which I explain more about these concepts.", "year": "2015", "author": "Rachel Andrew", "author_slug": "rachelandrew", "published": "2015-12-15T00:00:00+00:00", "url": "https://24ways.org/2015/grid-flexbox-box-alignment-our-new-system-for-layout/", "topic": "code"} {"rowid": 70, "title": "Bringing Your Code to the Streets", "contents": "\u2014 or How to Be a Street VJ\nOur amazing world of web code is escaping out of the browser at an alarming rate and appearing in every aspect of the environment around us. Over the past few years we\u2019ve already seen JavaScript used server-side, hardware coded with JavaScript, a rise of native style and desktop apps created with HTML, CSS and JavaScript, and even virtual reality (VR) is getting its fair share of front-end goodness.\nYou can go ahead and play with JavaScript-powered hardware such as the Tessel or the Espruino to name a couple. Just check out the Tessel project page to see JavaScript in the world of coffee roasting or sleep tracking your pet. With the rise of the internet of things, JavaScript can be seen collecting information on flooding among other things. And if that\u2019s not enough \u2018outside the browser\u2019 implementations, Node.js servers can even be found in aircraft!\nI previously mentioned VR and with three.js\u2019s extra StereoEffect.js module it\u2019s relatively simple to get browser 3D goodness to be Google Cardboard-ready, and thus set the stage for all things JavaScript and VR. It\u2019s been pretty popular in the art world too, with interactive works such as Seb Lee-Delisle\u2019s Lunar Trails installation, featuring the old arcade game Lunar Lander, which you can now play in your browser while others watch (it is the web after all). The Science Museum in London held Chrome Web Lab, an interactive exhibition featuring five experiments, showcasing the magic of the web. And it\u2019s not even the connectivity of the web that\u2019s being showcased; we can even take things offline and use web code for amazing things, such as fighting Ebola.\nOne thing is for sure, JavaScript is awesome. Hell, if you believe those telly programs (as we all do), JavaScript can even take down the stock market, purely through the witchcraft of canvas! Go JavaScript!\nNow it\u2019s our turn\nSo I wanted to create a little project influenced by this theme, and as it\u2019s Christmas, take it to the streets for a little bit of party fun! Something that could take code anywhere. Here\u2019s how I made a portable visual projection pack, a piece of video mixing software and created some web-coded street art.\nStep one: The equipment\nYou will need:\n\nOne laptop: with HDMI output and a modern browser installed, such as Google Chrome.\nOne battery-powered mini projector: I\u2019ve used a Texas Instruments DLP; for its 120 lumens it was the best cost-to-lumens ratio I could find.\nOne MIDI controller (optional): mine is an ICON iDJ as it suits mixing visuals. However, there is more affordable hardware on the market such as an Akai LPD8 or a Korg nanoPAD2. As you\u2019ll see in the article, this is optional as it can be emulated within the software.\nA case to carry it all around in.\n\n\nStep two: The software\nThe projected visuals, I imagined, could be anything you can create within a browser, whether that be simple HTML and CSS, images, videos, SVG or canvas. The only requirement I have is that they move or change with sound and that I can mix any one visual into another.\nYou may remember a couple of years ago I created a demo on this very site, allowing audio-triggered visuals from the ambient sounds your device mic was picking up. That was a great starting point \u2013 I used that exact method to pick up the audio and thus the first requirement was complete. If you want to see some more examples of visuals I\u2019ve put together for this, there\u2019s a showcase on CodePen.\nThe second requirement took a little more thought. I needed two screens, which could at any point show any of the visuals I had coded, but could be mixed from one into the other and back again. So let\u2019s start with two divs, both absolutely positioned so they\u2019re on top of each other, but at the start the second screen\u2019s opacity is set to zero.\nNow all we need is a slider, which when moved from one side to the other slowly sets the second screen\u2019s opacity to 1, thereby fading it in.\nSee the Pen Mixing Screens (Software Version) by Rumyra (@Rumyra) on CodePen.\nMixing Screens (CodePen)\n\nAs you saw above, I have a MIDI controller and although the software method works great, I\u2019d quite like to make use of this nifty piece of kit. That\u2019s easily done with the Web MIDI API. All I need to do is call it, and when I move one of the sliders on the controller (I\u2019ve allocated the big cross fader in the middle for this), pick up on the change of value and use that to control the opacity instead.\nvar midi, data;\n// start talking to MIDI controller\nif (navigator.requestMIDIAccess) {\n navigator.requestMIDIAccess({\n sysex: false\n }).then(onMIDISuccess, onMIDIFailure);\n} else {\n alert(\u201cNo MIDI support in your browser.\u201d);\n}\n\n// on success\nfunction onMIDISuccess(midiData) {\n // this is all our MIDI data\n midi = midiData;\n\n var allInputs = midi.allInputs.values();\n // loop over all available inputs and listen for any MIDI input\n for (var input = allInputs.next(); input && !input.done; input = allInputs.next()) {\n // when a MIDI value is received call the onMIDIMessage function\n input.value.onmidimessage = onMIDIMessage;\n }\n}\n\nfunction onMIDIMessage(message) {\n // data comes in the form [command/channel, note, velocity]\n data = message.data;\n\n // Opacity change for screen. The cross fader values are [176, 8, {0-127}]\n if ( (data[0] === 176) && (data[1] === 8) ) {\n // this value will change as the fader is moved\n var opacity = data[2]/127;\n screenTwo.style.opacity = opacity;\n }\n}\n\nThe final code was slightly more complicated than this, as I decided to switch the two screens based on the frequencies of the sound that was playing, and use the cross fader to depict the frequency threshold value. This meant they flickered in and out of each other, rather than just faded. There\u2019s a very rough-and-ready first version of the software on GitHub.\nPhew, Great! Now we need to get all this to the streets!\nStep three: Portable kit\nDid you notice how I mentioned a case to carry it all around in? I wanted the case to be morphable, so I could use the equipment from it too, a sort of bag-to-usherette-tray-type affair. Well, I had an unused laptop bag\u2026\n\nI strengthened it with some MDF, so when I opened the bag it would hold like a tray where the laptop and MIDI controller would sit. The projector was Velcroed to the external pocket of the bag, so when it was a tray it would project from underneath. I added two durable straps, one for my shoulders and one round my waist, both attached to the bag itself. There was a lot of cutting and trimming. As it was a laptop bag it was pretty thick to start and sewing was tricky. However, I only broke one sewing machine needle; I\u2019ve been known to break more working with leather, so I figured I was doing well. By the way, you can actually buy usherette trays, but I just couldn\u2019t resist hacking my own :)\nStep four: Take to the streets\nFirst, make sure everything is charged \u2013 everything \u2013 a lot! The laptop has to power both the MIDI controller and the projector, and although I have a mobile phone battery booster pack, that\u2019ll only charge the projector should it run out. I estimated I could get a good hour of visual artistry before I needed to worry, though.\nI had a couple of ideas about time of day and location. Here in the UK at this time of year, it gets dark around half past four, so I could easily head out in a city around 5pm and it would be dark enough for the projections to be seen pretty well. I chose Bristol, around the waterfront, as there were some interesting locations to try it out in. The best was Millennium Square: busy but not crowded and plenty of surfaces to try projecting on to.\nMy first time out with the portable audio/visual pack (PAVP as it will now be named) was brilliant. I played music and projected visuals, like a one-woman band of A/V!\n\n\nYou might be thinking what the point of this was, besides, of course, it being a bit of fun. Well, this project got me to look at canvas and SVG more closely. The Web MIDI API was really interesting; MIDI as a data format has some great practical uses. I think without our side projects we may not have all these wonderful uses for our everyday code. Not only do they remind us coding can, and should, be fun, they also help us learn and grow as makers.\nMy favourite part? When I was projecting into a water feature in Millennium Square. For those who are familiar, you\u2019ll know it\u2019s like a wall of water so it produced a superb effect. I drew quite a crowd and a kid came to stand next to me and all I could hear him say with enthusiasm was, \u2018Oh wow! That\u2019s so cool!\u2019\nYes\u2026 yes, kid, it was cool. Making things with code is cool.\nMassive thanks to the lovely Drew McLellan for his incredibly well-directed photography, and also Simon Johnson who took a great hand in perfecting the kit while it was attached.", "year": "2015", "author": "Ruth John", "author_slug": "ruthjohn", "published": "2015-12-06T00:00:00+00:00", "url": "https://24ways.org/2015/bringing-your-code-to-the-streets/", "topic": "code"} {"rowid": 71, "title": "Upping Your Web Security Game", "contents": "When I started working in web security fifteen years ago, web development looked very different. The few non-static web applications were built using a waterfall process and shipped quarterly at best, making it possible to add security audits before every release; applications were deployed exclusively on in-house servers, allowing Info Sec to inspect their configuration and setup; and the few third-party components used came from a small set of well-known and trusted providers. And yet, even with these favourable conditions, security teams were quickly overwhelmed and called for developers to build security in.\nIf the web security game was hard to win before, it\u2019s doomed to fail now. In today\u2019s web development, every other page is an application, accepting inputs and private data from users; software is built continuously, designed to eliminate manual gates, including security gates; infrastructure is code, with servers spawned with little effort and even less security scrutiny; and most of the code in a typical application is third-party code, pulled in through open source repositories with rarely a glance at who provided them.\nSecurity teams, when they exist at all, cannot solve this problem. They are vastly outnumbered by developers, and cannot keep up with the application\u2019s pace of change. For us to have a shot at making the web secure, we must bring security into the core. We need to give it no less attention than that we give browser compatibility, mobile design or web page load times. More broadly, we should see security as an aspect of quality, expecting both ourselves and our peers to address it, and taking pride when we do it well.\nWhere To Start?\nEmbracing security isn\u2019t something you do overnight.\nA good place to start is by reviewing things you\u2019re already doing \u2013 and trying to make them more secure. Here are three concrete steps you can take to get going.\nHTTPS\nThreats begin when your system interacts with the outside world, which often means HTTP. As is, HTTP is painfully insecure, allowing attackers to easily steal and manipulate data going to or from the server. HTTPS adds a layer of crypto that ensures the parties know who they\u2019re talking to, and that the information exchanged can be neither modified nor sniffed.\nHTTPS is relevant to any site. If your non-HTTPS site holds opinions, reading it may get your users in trouble with employers or governments. If your users believe what you say, attackers can modify your non-HTTPS to take advantage of and abuse that trust. If you want to use new browser technologies like HTTP2 and service workers, your site will need to be HTTPS. And if you want to be discovered on the web, using HTTPS can help your Google ranking. For more details on why I think you should make the switch to HTTPS, check out this post, these slides and this video.\nUsing HTTPS is becoming easier and cheaper. Here are a few free tools that can help:\n\nGet free and easy HTTPS delivery from Cloudflare (be sure to use \u201cFull SSL\u201d!)\nGet a free and automation-friendly certificate from Let\u2019s Encrypt (now in open beta).\nTest how well your HTTPS is set up using SSLTest.\n\nOther vendors and platforms are rapidly simplifying and reducing the cost of their HTTPS offering, as demand and importance grows.\nTwo-Factor Authentication\nThe most sensitive data is usually stored behind a login, and the authentication process is the primary gate in front of this data. Making this process secure has many aspects, including using HTTPS when accepting credentials, having a strong password policy, never storing the password, and more.\nAll of these are important, but the best single step to boost your authentication security is to introduce two-factor authentication (2FA). Adding 2FA usually means prompting users for an additional one-time code when logging in, which they get via SMS or a mobile app (e.g. Google Authenticator). This code is short-lived and is extremely hard for a remote attacker to guess, thus vastly reducing the risk a leaked or easily guessed password presents.\nThe typical algorithm for 2FA is based on an IETF standard called the time-based one-time password (TOTP) algorithm, and it isn\u2019t that hard to implement. Joel Franusic wrote a great post on implementing 2FA; modules like speakeasy make it even easier; and you can swap SMS with Google Authenticator or your own app if you prefer. If you don\u2019t want to build 2FA support yourself, you can purchase two/multi-factor authentication services from vendors such as DuoSecurity, Auth0, Clef, Hypr and others.\nIf implementing 2FA still feels like too much work, you can also choose to offload your entire authentication process to an OAuth-based federated login. Many companies offer this today, including Facebook, Google, Twitter, GitHub and others. These bigger players tend to do authentication well and support 2FA, but you should consider what data you\u2019re sharing with them in the process.\nTracking Known Vulnerabilities\nMost of the code in a modern application was actually written by third parties, and pulled into your app as frameworks, modules and libraries. While using these components makes us much more productive, along with their functionality we also adopt their security flaws. To make things worse, some of these flaws are well-known vulnerabilities, making it easy for hackers to take advantage of them in an attack.\nThis is a real problem and happens on pretty much every platform. Do you develop in Java? In 2014, over 6% of Java modules downloaded from Maven had a known severe security issue, the typical Java applications containing 24 flaws. Are you coding in Node.js? Roughly 14% of npm packages carry a known vulnerability, and over 60% of dev shops find vulnerabilities in their code. 30% of Docker Hub containers include a high priority known security hole, and 60% of the top 100,000 websites use client-side libraries with known security gaps.\nTo find known security issues, take stock of your dependencies and match them against language-specific lists such as Snyk\u2019s vulnerability DB for Node.js, rubysec for Ruby, victims-db for Python and OWASP\u2019s Dependency Check for Java. Once found, you can fix most issues by upgrading the component in question, though that may be tricky for indirect dependencies. \nThis process is still way too painful, which means most teams don\u2019t do it. The Snyk team and I are hoping to change that by making it as easy as possible to find, fix and monitor known vulnerabilities in your dependencies. Snyk\u2019s wizard will help you find and fix these issues through guided upgrades and patches, and adding Snyk\u2019s test to your continuous integration and deployment (CI/CD) will help you stay secure as your code evolves.\nNote that newly disclosed vulnerabilities usually impact old code \u2013 the one you\u2019re running in production. This means you have to stay alert when new vulnerabilities are disclosed, so you can fix them before attackers can exploit them. You can do so by subscribing to vulnerability lists like US-CERT, OSVDB and NVD. Snyk\u2019s monitor will proactively let you know about new disclosures relevant to your code, but only for Node.js for now \u2013 you can register to get updated when we expand.\nSecuring Yourself\nIn addition to making your application secure, you should make the contributors to that application secure \u2013 including you. Earlier this year we\u2019ve seen attackers target mobile app developers with a malicious Xcode. The real target, however, wasn\u2019t these developers, but rather the users of the apps they create. That you create. Securing your own work environment is a key part of keeping your apps secure, and your users from being compromised.\nThere\u2019s no single step that will make you fully secure, but here are a few steps that can make a big impact:\n\nUse 2FA on all the services related to the application, notably source control (e.g. GitHub), cloud platform (e.g. AWS), CI/CD, CDN, DNS provider and domain registrar. If an attacker compromises any one of those, they could modify or replace your entire application. I\u2019d recommend using 2FA on all your personal services too.\nUse a password manager (e.g. 1Password, LastPass) to ensure you have a separate and complex password for each service. Some of these services will get hacked, and passwords will leak. When that happens, don\u2019t let the attackers access your other systems too.\nSecure your workstation. Be careful what you download, lock your screen when you walk away, change default passwords on services you install, run antivirus software, etc. Malware on your machine can translate to malware in your applications.\nBe very wary of phishing. Smart attackers use \u2018spear phishing\u2019 techniques to gain access to specific systems, and can trick even security savvy users. There are even phishing scams targeting users with 2FA. Be alert to phishy emails.\nDon\u2019t install things through curl | sudo bash, especially if the URL is on GitHub, meaning someone else controls it. Don\u2019t do it on your machines, and definitely don\u2019t do it in your CI/CD systems. Seriously.\n\nStaying secure should be important to you personally, but it\u2019s doubly important when you have privileged access to an application. Such access makes you a way to reach many more users, and therefore a more compelling target for bad actors.\nA Culture of Security\nUsing HTTPS, enabling two-factor authentication and fixing known vulnerabilities are significant steps in building security at your core. As you implement them, remember that these are just a few steps in a longer journey.\nThe end goal is to embrace security as an aspect of quality, and accept we all share the responsibility of keeping ourselves \u2013 and our users \u2013 safe.", "year": "2015", "author": "Guy Podjarny", "author_slug": "guypodjarny", "published": "2015-12-11T00:00:00+00:00", "url": "https://24ways.org/2015/upping-your-web-security-game/", "topic": "code"} {"rowid": 51, "title": "Blow Your Own Trumpet", "contents": "Even if your own trumpet\u2019s tiny and fell out of a Christmas cracker, blowing it isn\u2019t something that everyone\u2019s good at. Some people find selling themselves and what they do difficult. But, you know what? Boo hoo hoo. If you want people to buy something, the reality is you\u2019d better get good at selling, especially if that something is you.\nFor web professionals, the best place to tell potential business customers or possible employers about what you do is on your own website. You can write what you want and how you want, but that doesn\u2019t make knowing what to write any easier. As a matter of fact, writing for yourself often proves harder than writing for someone else.\nI spent this autumn thinking about what I wanted to say about Stuff & Nonsense on the website we relaunched recently. While I did that, I spoke to other designers about how they struggled to write about their businesses.\nIf you struggle to write well, don\u2019t worry. You\u2019re not on your own. Here are five ways to hit the right notes when writing about yourself and your work.\nBe genuine about who you are\nI\u2019ve known plenty of talented people who run a successful business pretty much single-handed. Somehow they still feel awkward presenting themselves as individuals. They wonder whether describing themselves as a company will give them extra credibility. They especially agonise over using \u201cwe\u201d rather than \u201cI\u201d when describing what they do. These choices get harder when you\u2019re a one-man band trading as a limited company or LLC business entity.\nIf you mainly work alone, don\u2019t describe yourself as anything other than \u201cI\u201d. You might think that saying \u201cwe\u201d makes you appear larger and will give you a better chance of landing bigger and better work, but the moment a prospective client asks, \u201cHow many people are you?\u201d you\u2019ll have some uncomfortable explaining to do. This will distract them from talking about your work and derail your sales process. There\u2019s no need to be anything other than genuine about how you describe yourself. You should be proud to say \u201cI\u201d because working alone isn\u2019t something that many people have the ability, business acumen or talent to do.\nExplain what you actually do\nHow many people do precisely the same job as you? Hundreds? Thousands? The same goes for companies. If yours is a design studio, development team or UX consultancy, there are countless others saying exactly what you\u2019re saying about what you do. Simply stating that you code, design or \u2013 God help me \u2013 \u201chandcraft digital experiences\u201d isn\u2019t enough to make your business sound different from everyone else. Anyone can and usually does say that, but people buy more than deliverables. They buy something that\u2019s unique about you and your business.\nPotentially thousands of companies deliver code and designs the same way as Stuff & Nonsense, but our clients don\u2019t just buy page designs, prototypes and websites from us. They buy our taste for typography, colour and layout, summed up by our \u201cIt\u2019s the taste\u201d tagline and bowler hat tip to the PG Tips chimps. We hope that potential clients will understand what\u2019s unique about us. Think beyond your deliverables to what people actually buy, and sell the uniqueness of that.\nDescribe work in progress\nIt\u2019s sad that current design trends have made it almost impossible to tell one website from another. So many designers now demonstrate finished responsive website designs by pasting them onto iMac, MacBook, iPad and iPhone screens that their portfolios don\u2019t fare much better. Every designer brings their own experience, perspective and process to a project. In my experience, it\u2019s understanding those differences which forms a big part of how a prospective client makes a decision about who to work with. Don\u2019t simply show a prospective client the end result of a previous project; explain your process, the development of your thinking and even the wrong turns you took.\nTraditional case studies, like the one I\u2019ve just written about Stuff & Nonsense\u2019s work for WWF UK, can take a lot of time. That\u2019s probably why many portfolios get out of date very quickly. Designers make new work all the time, so there must be a better way to show more of it more often, to give prospective clients a clearer understanding of what we do. At Stuff & Nonsense our solution was to create a feed where we could post fragments of design work throughout a project. This also meant rewriting our Contract Killer to give us permission to publish work before someone signs it off.\nOutline a client\u2019s experience\nRecently a client took me to one side and offered some valuable advice. She told me that our website hadn\u2019t described anything about the experience she\u2019d had while working with us. She said that knowing more about how we work would\u2019ve helped her make her buying decision.\nWhen a client chooses your business, they\u2019re hoping for more than a successful outcome. They want their project to run smoothly. They want to feel that they made a correct decision when they chose you. If they work for an organisation, they\u2019ll want their good judgement to be recognised too. Our client didn\u2019t recognise her experience because we hadn\u2019t made our own website part of it. Remember, the challenge of creating a memorable user experience starts with selling to the people paying you for it.\nAddress your ideal client\nIt\u2019s important to understand that a portfolio\u2019s job isn\u2019t to document your work, it\u2019s to attract new work from clients you want. Make sure that work you show reflects the work you want, because what you include in your portfolio often leads to more of the same.\nWhen you\u2019re writing for your portfolio and elsewhere on your website, imagine that you\u2019re addressing your ideal client. Picture them sitting opposite and answer the questions they\u2019d ask as you would in conversation. Be direct, funny if that\u2019s appropriate and serious when it\u2019s not. If it helps, ask a friend to read the questions aloud and record what you say in response. This will help make what you write sound natural. I\u2019ve found this technique helps clients write copy too.\nToot your own horn\nSome people confuse expressing confidence in yourself and your work as boastfulness, but in a competitive world the reality is that if you are to succeed, you need to show confidence so that others can show their confidence in you. If you want people to hear you, pick up your trumpet and blow it.", "year": "2015", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2015-12-23T00:00:00+00:00", "url": "https://24ways.org/2015/blow-your-own-trumpet/", "topic": "business"} {"rowid": 56, "title": "Helping VIPs Care About Performance", "contents": "Making a site feel super fast is the easy part of performance work. Getting people around you to care about site speed is a much bigger challenge. How do we keep the site fast beyond the initial performance work? Keeping very important people like your upper management or clients invested in performance work is critical to keeping a site fast and empowering other designers and developers to contribute.\nThe work to get others to care is so meaty that I dedicated a whole chapter to the topic in my book Designing for Performance. When I speak at conferences, the majority of questions during Q&A are on this topic. When I speak to developers and designers who care about performance, getting other people at one\u2019s organization or agency to care becomes the most pressing question.\nMy primary response to folks who raise this issue is the question: \u201cWhat metric(s) do your VIPs care about?\u201d This is often met with blank stares and raised eyebrows. But it\u2019s also our biggest clue to what we need to do to help empower others to care about performance and work on it. Every organization and executive is different. This means that three major things vary: the primary metrics VIPs care about; the language they use about measuring success; and how change is enacted. By clueing in to these nuances within your organization, you can get a huge leg up on crafting a successful pitch about performance work.\nLet\u2019s start with the metric that we should measure. Sure, (most) everybody cares about money - but is that really the metric that your VIPs are looking at each day to measure the success or efficacy of your site? More likely, dollars are the end game, but the metrics or key performance indicators (KPIs) people focus on might be:\n\nrate of new accounts created/signups\ncost of acquiring or retaining a customer\nvisitor return rate\nvisitor bounce rate\nfavoriting or another interaction rate\n\nThese are just a few examples, but they illustrate how wide-ranging the options are that people care about. I find that developers and designers haven\u2019t necessarily investigated this when trying to get others to care about performance. We often reach for the obvious \u2013 money! \u2013 but if we don\u2019t use the same kind of language our VIPs are using, we might not get too far. You need to know this before you can make the case for performance work.\nTo find out these metrics or KPIs, start reading through the emails your VIPs are sending within your company. What does it say on company wikis? Are there major dashboards internally that people are looking at where you could find some good metrics? Listen intently in team meetings or thoroughly read annual reports to see what these metrics could be.\nThe second key here is to pick up on language you can effectively copy and paste as you make the case for performance work. You need to be able to reflect back the metrics that people already find important in a way they\u2019ll be able to hear. Once you know your key metrics, it\u2019s time to figure out how to communicate with your VIPs about performance using language that will resonate with them.\nLet\u2019s start with visit traffic as an example metric that a very important person cares about. Start to dig up research that other people and companies have done that correlates performance and your KPI. For example, cite studies:\n\n\u201cWhen the home page of Google Maps was reduced from 100KB to 70\u201380KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks.\u201d (source).\n\nRead through websites like WPOStats, which collects the spectrum of studies on the impact of performance optimization on user experience and business metrics. Tweet and see if others have done similar research that correlates performance and your site\u2019s main KPI.\nOnce you have collected some research that touches on the same kind of language your VIPs use about the success of your site, it\u2019s time to present it. You can start with something simple, like a qualitative description of the work you\u2019re actively doing to improve the site that translates to improved metrics that your VIPs care about. It can be helpful to append a performance budget to any proposal so you can compare the budget to your site\u2019s reality and how it might positively impact those KPIs folks care about.\nWords and graphs are often only half the battle when it comes to getting others to care about performance. Often, videos appeal to folks\u2019 emotions in a way that is missed when glancing through charts and graphs. On A List Apart I recently detailed how to create videos of how fast your site loads. Let\u2019s say that your VIPs care about how your site loads on mobile devices; it\u2019s time to show them how your site loads on mobile networks.\nOpen video\n\nYou can use these videos to make a number of different statements to your VIPs, depending on what they care about:\n\nLook at how slow our site loads versus our competitor!\nLook at how slow our site loads for users in another country!\nLook at how slow our site loads on mobile networks!\n\nAgain, you really need to know which metrics your VIPs care about and tune into the language they\u2019re using. If they don\u2019t care about the overall user experience of your site on mobile devices, then showing them how slow your site loads on 3G isn\u2019t going to work. This will be your sales pitch; you need to practice and iterate on the language and highlights that will land best with your audience. \nTo make your sales pitch as solid as possible, gut-check your ideas on how to present it with other co-workers to get their feedback. Read up on how to construct effective arguments and deliver them; do some research and see what others have done at your company when pitching to VIPs. Are slides effective? Memos or emails? Hallway conversations? Sometimes the best way to change people\u2019s minds is by mentioning it in informal chats over coffee. Emulate the other leaders in your organization who are successful at this work. \nEvery organization and very important person is different. Learn what metrics folks truly care about, study the language that they use, and apply what you\u2019ve learned in a way that\u2019ll land with those individuals. It may take time to craft your pitch for performance work over time, but it\u2019s important work to do. If you\u2019re able to figure out how to mirror back the language and metrics VIPs care about, and connect the dots to performance for them, you will have a huge leg up on keeping your site fast in the long run.", "year": "2015", "author": "Lara Hogan", "author_slug": "larahogan", "published": "2015-12-08T00:00:00+00:00", "url": "https://24ways.org/2015/helping-vips-care-about-performance/", "topic": "business"} {"rowid": 60, "title": "What\u2019s Ahead for Your Data in 2016?", "contents": "Who owns your data? Who decides what can you do with it? Where can you store it? What guarantee do you have over your data\u2019s privacy? Where can you publish your work? Can you adapt software to accommodate your disability? Is your tiny agency subject to corporate regulation? Does another country have rights over your intellectual property?\nIf you aren\u2019t the kind of person who is interested in international politics, I hate to break it to you: in 2016 the legal foundations which underpin our work on the web are being revisited in not one but three major international political agreements, and every single one of those questions is up for grabs. These agreements \u2013 the draft EU Data Protection Regulation (EUDPR), the Trans-Pacific Partnership (TPP), and the draft Transatlantic Trade and Investment Partnership (TTIP) \u2013 stand poised to have a major impact on your data, your workflows, and your digital rights. While some proposed changes could protect the open web for the future, other provisions would set the internet back several decades.\nIn this article we will review the issues you need to be aware of as a digital professional. While each of these agreements covers dozens of topics ranging from climate change to food safety, we will focus solely on the aspects which pertain to the work we do on the web.\nThe Trans-Pacific Partnership\nThe Trans-Pacific Partnership (TPP) is a free trade agreement between the US, Japan, Malaysia, Vietnam, Singapore, Brunei, Australia, New Zealand, Canada, Mexico, Chile and Peru \u2013 a bloc comprising 40% of the world\u2019s economy. The agreement is expected to be signed by all parties, and thereby to come into effect, in 2016. This agreement is ostensibly about the bloc and its members working together for their common interests. However, the latest draft text of the TPP, which was formulated entirely in secret, has only been made publicly available on a Medium blog published by the U.S. Trade Representative which features a patriotic banner at the top proclaiming \u201cTPP: Made in America.\u201d The message sent about who holds the balance of power in this agreement, and whose interests it will benefit, is clear.\nBy far the most controversial area of the TPP has centred around the provisions on intellectual property. These include copyright terms of up to 120 years, mandatory takedowns of allegedly infringing content in response to just one complaint regardless of that complaint\u2019s validity, heavy and disproportionate penalties for alleged violations, and \u2013 most frightening of all \u2013 government seizures of equipment allegedly used for copyright violations. All of these provisions have been raised without regard for the fact that a trade agreement is not the appropriate venue to negotiate intellectual property law.\nOther draft TPP provisions would restrict the digital rights of people with disabilities by banning the workarounds they use every day. These include no exemptions for the adaptations of copywritten works for use in accessible technology (such as text-to-speech in ebook readers), a ban on circumventing DRM or digital locks in order to convert a file to an accessible format, and requiring the takedown of adapted works, such as a video with added subtitles, even if that adaptation would normally have fallen under the definition of fair use.\nThe e-commerce provisions would prohibit data localisation, the practice of requiring data to be physically stored on servers within a country\u2019s borders. Data localisation is growing in popularity following the Snowden revelations, and some of your own personal data may have been recently \u201clocalised\u201d in response to the Safe Harbor verdict. Prohibiting data localisation through the TPP would address the symptom but not the cause.\nThe Electronic Frontier Foundation has published an excellent summary of the digital rights issues raised by the agreement along with suggested actions American readers can take to speak out.\nTransatlantic Trade and Investment Partnership\nTTIP stands for the Transatlantic Trade and Investment Partnership, a draft free trade agreement between the United States and the EU. The plan has been hugely controversial and divisive, and the internet and digital provisions of the draft form just a small part of that contention.\nThe most striking digital provision of TTIP is an attempt to circumvent and override European data protection law. As EDRI, a European digital rights organisation, noted:\n\n\u201cthe US proposal would authorise the transfer of EU citizens\u2019 personal data to any country, trumping the EU data protection framework, which ensures that this data can only be transferred in clearly defined circumstances. For years, the US has been trying to bypass the default requirement for storage of personal data in the EU. It is therefore not surprising to see such a proposal being {introduced} in the context of the trade negotiations.\u201d\n\nThis draft provision was written before the Safe Harbor data protection agreement between the EU and US was invalidated by the Court of Justice of the European Union. In other words, there is no longer any protective agreement in place, and our data is as vulnerable as this political situation. However, data protection is a matter of its own law, the acting Data Protection Directive and the draft EU Data Protection Reform. A trade agreement, be it the TTIP or the TPP, is not the appropriate place to revamp a law on data protection.\nOther digital law issues raised by TTIP include the possibility of renegotiating standards on encryption (which in practice means lowering them) and renegotiating intellectual property rights such as copyright. The spectre of net neutrality has even put in an appearance, with an attempt to introduce rules on access to the internet itself being introduced as provisions.\nTTIP is still under discussion, and this month the EU trade representative said that \u201cwe agreed to further intensify our work during 2016 to help negotiations move forward rapidly.\u201d This has been cleverly worded: this means the agreement has little chance of being passed or coming into effect in 2016, which buys civil society more precious time to speak out.\nThe EU Data Protection Regulation\nOn 15 December 2015 the European Commission announced their agreement on the text of the draft General Data Protection Regulation. This law will replace its predecessor, the EU Data Protection Regulation of 1995, which has done a remarkable job of protecting data privacy across the continent throughout two decades of constant internet evolution.\nThe goal of the reform process has been to return power over data, and its uses, to citizens. Users will have more control over what data is captured about them, how it is used, how it is retained, and how it can be deleted. Businesses and digital professionals, in turn, will have to restructure their relationships with client and customer data. Compliance obligations will increase, and difficult choices will have to be made. However, this time should be seen as an opportunity to rethink our relationship with data. After Snowden, Schrems, and Safe Harbor, it is clear that we cannot go back to the way things were before. In an era of where every one of our heartbeats is recorded on a wearable device and uploaded to a surveilled data centre in another country, the need for reform has never been more acute.\nWhile texts of the draft GDPR are available, there is not enough mulled wine in the world that will help you get through them. Instead, the law firm Fieldfisher Waterhouse has produced this helpful infographic which will give you a good idea of the changes we can expect to see (view full size):\n\nThe most surprising outcome announced on 15 December was the new regulation\u2019s teeth. Under the new law, companies that fail to heed the updated data protection rules will face fines of up to 4% of their global turnover. Additionally, the law expands the liability for data protection to both the controller (the company hosting the data) and the data processor (the company using the data). The new law will also introduce a one-stop shop for resolving concerns over data misuse. Companies will no longer be able to headquarter their European operations in countries which are perceived to have relatively light-touch data protection enforcement (that means you, Ireland) as a means of automatically rejecting any complaints filed by citizens outside that country.\nFor digital professionals, the most immediate concern is analytics. In fact, I am going to make a prediction: in 2016 we will begin to see the same misguided war on analytics that we saw on cookies. By increasing the legal liabilities for both data processors and controllers \u2013 in other words, the company providing the analytics as well as the site administrator studying them \u2013 the new regulation risks creating disproportionate burdens as well as the same \u201cguilt by association\u201d risks we saw in 2012. There have already been statements made by some within the privacy community that analytics are tracking, and tracking is surveillance, therefore analytics are evil. Yet \u201cjust don\u2019t use analytics,\u201d as was suggested by one advocate, is simply not an option. European regulators should consult with the web community to gain a clear understanding of why analytics are vital to everyday site administrators, and must find a happy medium that protects users\u2019 data without criminalising every website by default. No one wants a repeat of the crisis of consent, as well as the scaremongering, caused by the cookie law.\nAssuming the text is adopted in 2016, the new EU Data Protection Regulation would not come into effect until 2018. We have a considerable challenge ahead, but we also have plenty of time to get it right.", "year": "2015", "author": "Heather Burns", "author_slug": "heatherburns", "published": "2015-12-21T00:00:00+00:00", "url": "https://24ways.org/2015/whats-ahead-for-your-data-in-2016/", "topic": "business"}