{"rowid": 134, "title": "Photographic Palettes", "contents": "How many times have you seen a colour combination that just worked, a match so perfect that it just seems obvious? \n\nNow, how many times do you come up with those in your own work? A perfect palette looks easy when it\u2019s done right, but it\u2019s often maddeningly difficult and time-consuming to accomplish.\n\nChoosing effective colour schemes will always be more art than science, but there are things you can do that will make coming up with that oh-so-smooth palette just a little a bit easier. A simple trick that can lead to incredibly gratifying results lies in finding a strong photograph and sampling out particularly harmonious colours.\n\nPhoto Selection\n\nNot all photos are created equal. You certainly want to start with imagery that fits the eventual tone you\u2019re attempting to create. A well-lit photo of flowers might lead to a poor colour scheme for a funeral parlour\u2019s web site, for example. It\u2019s worth thinking about what you\u2019re trying to say in advance, and finding a photo that lends itself to your message.\n\nAs a general rule of thumb, photos that have a lot of neutral or de-saturated tones with one or two strong colours make for the best palette; bright and multi-coloured photos are harder to derive pleasing results from. Let\u2019s start with a relatively neutral image.\n\nSampling\n\n\n\nIn the above example, I\u2019ve surrounded the photo with three different background colours directly sampled from the photo itself. Moving from left to right, you can see how each of the sampled colours is from an area of increasingly smaller coverage within the photo, and yet there\u2019s still a strong harmony between the photo and the background image. I don\u2019t really need to pick the big obvious colours from the photo to create that match, I can easily concentrate on more interesting colours that might work better for what I intend.\n\nUsing a similar palette, let\u2019s apply those colour choices to a more interesting layout:\n\n\n\nIn this mini-layout, I\u2019ve re-used the same tan colour from the previous middle image as a background, and sampled out a nicely matching colour for the top and bottom overlays, as well as the two different text colours. Because these colours all fall within a narrow range, the overall balance is harmonious.\n\nWhat if I want to try something a little more daring? I have a photo of stacked chairs of all different colours, and I\u2019d like to use a few more of those. No problem, provided I watch my colour contrast:\n\n\n\nThough it uses varying shades of red, green, and yellow, this palette actually works because the values are even, and the colours muted. Placing red on top of green is usually a hideous combination of death, but if the green is drab enough and the red contrasts well enough, the result can actually be quite pleasing. I\u2019ve chosen red as my loudest colour in this palette, and left green and yellow to play the quiet supporting roles.\n\nObviously, there are no hard and fast rules here. You might not want to sample absolutely every colour in your scheme from a photo. There are times where you\u2019ll need a variation that\u2019s just a little bit lighter, or a blue that\u2019s not in the photo. You might decide to start from a photo base and tweak, or add in colours of your own. That\u2019s okay too.\n\nTonal Variations\n\nI\u2019ll leave you with a final trick I\u2019ve been using lately, a way to bring a bit more of a formula into the equation and save some steps.\n\n\n\nStarting with the same base palette I sampled from the chairs, in the above image I\u2019ve added a pair of overlaying squares that produce tonal variations of each primary. The lighter variation is simply a solid white square set to 40% opacity, the darker one is a black square at 20%. That gives me a highlight and shadow for each colour, which would prove handy if I had to adapt this colour scheme to a larger layout.\n\nI could add a few more squares of varying opacities, or adjust the layer blending modes for different effects, but as this looks like a great place to end, I\u2019ll leave that up to your experimental whims. Happy colouring!", "year": "2006", "author": "Dave Shea", "author_slug": "daveshea", "published": "2006-12-22T00:00:00+00:00", "url": "https://24ways.org/2006/photographic-palettes/", "topic": "design"}
{"rowid": 151, "title": "Get In Shape", "contents": "Pop quiz: what\u2019s wrong with the following navigation?\n\n\n\nMaybe nothing. But then again, maybe there\u2019s something bugging you about the way it comes together, something you can\u2019t quite put your finger on. It seems well-designed, but it also seems a little\u2026 off.\n\nThe design decisions that led to this eventual form were no doubt well-considered:\n\n\n\tClient: The top level needs to have a \u201ccurrent page\u201d status indicator of some sort.\n\tDesigner: How about a white tab?\n\tClient: Great! The second level needs to show up underneath the first level though\u2026\n\tDesigner: Okay, but that white tab I just added makes it hard to visually connect the bottom nav to the top.\n\tClient: Too late, we\u2019ve seen the white tab and we love it. Try and make it work.\n\tDesigner: Right. So I placed the second level in its own box.\n\tClient: Hmm. They seem too separated. I can\u2019t tell that the yellow nav is the second level of the first.\n\tDesigner: How about an indicator arrow?\n\tClient: Brilliant!\n\n\nThe problem is that the end result feels awkward and forced. During the design process, little decisions were made that ultimately affect the overall shape of the navigation. What started out as a neatly contained rounded rectangle ended up as an ambiguous double shape that looks funny, though it\u2019s often hard to pinpoint precisely why.\n\nThe Shape of Things\n\nWell the why in this case is because seemingly unrelated elements in a design still end up visually interacting. Adding a new item to a page impacts everything surrounding it. In this navigation example, we\u2019re looking at two individual objects that are close enough to each other that they form a relationship; if we reduce them to strictly their outlines, it\u2019s a little easier to see that this particular combination registers oddly.\n\n\n\nThe two shapes float with nothing really grounding them. If they were connected, perhaps it would be a different story. The white tab divides the top shape in half, leaving a gap in the middle of it. There\u2019s very little balance in this pairing because the overall shape of the navigation wasn\u2019t considered during the design process.\n\nHere\u2019s another example: Gmail. Great email client, but did you ever closely look at what\u2019s going on in that left hand navigation? The continuous blue bar around the message area spills out into the navigation. If we remove all text, we\u2019re left with this odd configuration:\n\n\n\nThough the reasoning for anchoring the navigation highlight against the message area might be sound, the result is an irregular shape that doesn\u2019t correspond with anything in reality. You may never consciously notice it, but once you do it\u2019s hard to miss. One other example courtesy of last.fm:\n\n\n\nThe two header areas are the same shade of pink so they appear to be closely connected. When reduced to their outlines it\u2019s easy to see that this combination is off-balance: the edges don\u2019t align, the sharp corners of the top shape aren\u2019t consistent with the rounded corners of the bottom, and the part jutting out on the right of the bottom one seems fairly random. The result is a duo of oddly mis-matched shapes.\n\nDesign Strategies\n\nOur minds tend to pick out familiar patterns. A clever designer can exploit this by creating references in his or her work to shapes and combinations with which viewers are already familiar. There are a few simple ideas that can be employed to help you achieve this: consistency, balance, and completion.\n\nConsistency\n\nA fairly simple way to unify the various disparate shapes on a page is by designing them with a certain amount of internal consistency. You don\u2019t need to apply an identical size, colour, border, or corner treatment to every single shape; devolving a design into boring repetition isn\u2019t what we\u2019re after here. But it certainly doesn\u2019t hurt to apply a set of common rules to most shapes within your work.\n\n\n\nConsider purevolume and its multiple rounded-corner panels. From the bottom of the site\u2019s main navigation to the grey \u201cExtras\u201d panels halfway down the page (shown above), multiple shapes use a common border radius for unity. Different colours, different sizes, different content, but the consistent outlines create a strong sense of similarity. Not that every shape on the site follows this rule; they break the pattern right at the top with a darker sharp-cornered header, and again with the thumbnails below. But the design remains unified, nonetheless.\n\nBalance\n\nArguably the biggest problem with the last.fm example earlier is one of balance. The area poking out of the bottom shape created a fairly obvious imbalance for no apparent reason. The right hand side is visually emphasized due to the greater area of pink coverage, but with the white gap left beside it, the emphasis seems unwarranted. It\u2019s possible to create tension in your design by mismatching shapes and throwing off the balance, but when that happens unintentionally it can look like a mistake.\n\n\n\nAbove are a few examples of design elements in balanced and unbalanced configurations. The examples in the top row are undeniably more pleasing to the eye than those in the bottom row. If these were fleshed out into full designs, those derived from the templates in the top row would naturally result in stronger work.\n\nTake a look at the header on 9Rules for a study in well-considered balance. On the left you\u2019ll see a couple of paragraphs of text, on the right you have floating navigational items, and both flank the site\u2019s logo. This unusual layout combines multiple design elements that look nothing alike, and places them together in a way that anchors each so that no one weighs down the header.\n\nCompletion\n\nAnd finally we come to the idea of completion. Shapes don\u2019t necessarily need hard outlines to be read visually as shapes, which can be exploited for various purposes. Notice how Zend\u2019s mid-page \u201cBusiness Topics\u201d and \u201cNews\u201d items (below) fade out to the right and bottom, but the placement of two of these side-by-side creates an impression of two panels rather than three disparate floating columns. By allowing the viewer\u2019s eye to complete the shapes, they\u2019ve lightened up the design of the page and removed inessential lines. In a busy design this technique could prove quite handy.\n\n\n\nAlong the same lines, the individual shapes within your design may also be combined visually to form outlines of larger shapes. The differently-coloured header and main content/sidebar shapes on Veerle\u2019s blog come together to form a single central panel, further emphasized by the slight drop shadow to the right.\n\nImplementation\n\nStudying how shape can be used effectively in design is simply a starting point. As with all things design-related, there are no hard and fast rules here; ultimately you may choose to bring these principles into your work more often, or break them for effect. But understanding how shapes interact within a page, and how that effect is ultimately perceived by viewers, is a key design principle you can use to impress your friends.", "year": "2007", "author": "Dave Shea", "author_slug": "daveshea", "published": "2007-12-16T00:00:00+00:00", "url": "https://24ways.org/2007/get-in-shape/", "topic": "design"}