{"rowid": 224, "title": "Go Forth and Make Awesomeness", "contents": "We\u2019ve all dreamed of being a superhero: maybe that\u2019s why we\u2019ve ended up on the web\u2014a place where we can do good deeds and celebrate them on a daily basis. \n\nWear your dreams\n\nAt age four, I wore my Wonder Woman Underoos around my house, my grandparents\u2019 house, our neighbor\u2019s house, and even around the yard. I wanted to be a superhero when I grew up. I was crushed to learn that there is no school for superheroes\u2014no place to earn a degree in how to save the world from looming evil. Instead, I\u2014like everyone else\u2014was destined to go to ordinary school to focus on ABCs and 123s. Even still, I want to save the world.\n\nIntend your goodness\n\nRandom acts of kindness make a difference. Books, films, and advertising campaigns tout random acts of kindness and the positive influence they can have on the world. But why do acts of kindness have to be so random? Why can\u2019t we intend to be kind? A true superhero wakes each morning intending to perform selfless acts for the community. Why can\u2019t we do the same thing?\n\nAs a child, my mother taught me to plan to do at least three good deeds each day. And even now, years later, I put on my invisible cape looking for ways to do good.\n\nHere are some examples:\n\n\tslowing down to allow another driver in before me from the highway on-ramp\n\tbringing a co-worker their favorite kind of coffee or tea\n\tsharing my umbrella on a rainy day\n\tholding a door open for someone with full hands\n\tlistening intently when someone shares a story\n\tcomplimenting someone on a job well done\n\tthanking someone for a job well done\n\tleaving a constructive, or even supportive comment on someone\u2019s blog\n\n\nAs you can see, these acts are simple. Doing good and being kind is partially about being aware\u2014aware of the words we speak and the actions we take. Like superheroes, we create our own code of conduct to live by. Hopefully, we choose to put the community before ourselves (within reason) and to do our best not to damage it as we move through our lives.\n\nTake a bite out of the Apple\n\nWith some thought, we can weave this type of thinking and action into our business choices. We can take the simple acts of kindness concept and amplify it a bit. With this amplification, we can be a new kind of superhero.\n\nIn 1997, during a presentation, Steve Jobs stated Apple\u2019s core value in a simple, yet powerful, sentence:\n\n\n\tWe believe that people with passion can change the world for the better.\n\n\nApple fan or not, those are powerful words.\n\nDefine your core\n\nEvery organization must define its core values. Core values help us to frame, recognize, and understand the principles our organization embodies and practices. It doesn\u2019t matter if you\u2019re starting a new organization or you want to define values within an existing organization. Even if you\u2019re a freelancer, defining core values will help guide your decisions and actions.\n\nIf you can, work as a team to define core values. Gather the people who are your support system\u2014your business partners, your colleagues, and maybe even a trusted client\u2014this is now your core value creation team. Have a brainstorming session with your team. Let ideas flow. Give equal weight to the things people say. You may not hear everything you thought you might hear\u2014that\u2019s OK. You want the session to be free-flowing and honest. Ask yourself and your team questions like:\n\n\n\tWhat do you think my/our/your core values are?\n\tWhat do you think my/our/your priorities are?\n\tWhat do you think my/our/your core values should be?\n\tWhat do you think my/our/your priorities should be?\n\tHow do you think I/we should treat customers, clients, and each other?\n\tHow do we want others to treat us?\n\tWhat are my/our/your success stories?\n\tWhat has defined these experiences as successful?\n\n\nFrom this brainstorming session, you will craft your superhero code of conduct. You will decide what you will and will not do. You will determine how you will and will not act. You\u2019re setting the standards that you will live and work by\u2014so don\u2019t take this exercise lightly. Take your time. Use the exercise as a way to open a discussion about values. Find out what you and your team believe in. Set these values and keep them in place. Write them down and share these with your team and with the world. By sharing your core values, you hold yourself more accountable to them. You also send a strong message to the rest of the world about what type of organization you are and what you believe in. Other organizations and people may decide to align or not to align themselves with you because of your core values. This is good. Chances are, you\u2019ll be happier and more profitable if you work with other organizations and people who share similar core values.\n\n Photo: Laura Winn\n\nDuring your brainstorming session, list keywords. Don\u2019t edit. Allow things to take their course. Some examples of keywords might be:\n\nAbility \u00b7 Achievement \u00b7 Adventure \u00b7 Ambition \u00b7 Altruism \u00b7 Awareness \u00b7 Balance \u00b7 Caring \u00b7 Charity \u00b7 Citizenship \u00b7 Collaboration \u00b7 Commitment \u00b7 Community \u00b7 Compassion \u00b7 Consideration \u00b7 Cooperation \u00b7 Courage \u00b7 Courtesy \u00b7 Creativity \u00b7 Democracy \u00b7 Dignity \u00b7 Diplomacy \u00b7 Discipline \u00b7 Diversity \u00b7 Education \u00b7 Efficiency \u00b7 Energy \u00b7 Equality \u00b7 Excellence \u00b7 Excitement \u00b7 Fairness \u00b7 Family \u00b7 Freedom \u00b7 Fun \u00b7 Goodness \u00b7 Gratefulness \u00b7 Growth \u00b7 Happiness \u00b7 Harmony \u00b7 Helping \u00b7 Honor \u00b7 Hope \u00b7 Humility \u00b7 Humor \u00b7 Imagination \u00b7 Individuality \u00b7 Innovation \u00b7 Integrity \u00b7 Intelligence \u00b7 Joy \u00b7 Justice \u00b7 Kindness \u00b7 Knowledge \u00b7 Leadership \u00b7 Learning \u00b7 Loyalty \u00b7 Meaning \u00b7 Mindfulness \u00b7 Moderation \u00b7 Modesty \u00b7 Nurture \u00b7 Openness \u00b7 Organization \u00b7 Passion \u00b7 Patience \u00b7 Peace \u00b7 Planning \u00b7 Principles \u00b7 Productivity \u00b7 Purpose \u00b7 Quality \u00b7 Reliability \u00b7 Respectfulness \u00b7 Responsibility \u00b7 Security \u00b7 Sensitivity \u00b7 Service \u00b7 Sharing \u00b7 Simplicity \u00b7 Stability \u00b7 Tolerance \u00b7 Transparency \u00b7 Trust \u00b7 Truthfulness \u00b7 Understanding \u00b7 Unity \u00b7 Variety \u00b7 Vision \u00b7 Wisdom\n\nAfter you have a list of keywords, create your core values statement using the themes from your brainstorming session. There are no rules: while above, Steve Jobs summed up Apple\u2019s core values in one sentence, Zappos has ten core values:\n\n\n\tDeliver WOW Through Service\n\tEmbrace and Drive Change\n\tCreate Fun and A Little Weirdness\n\tBe Adventurous, Creative, and Open-Minded\n\tPursue Growth and Learning\n\tBuild Open and Honest Relationships With Communication\n\tBuild a Positive Team and Family Spirit\n\tDo More With Less\n\tBe Passionate and Determined\n\tBe Humble\n\n\nTo see how Zappos\u2019 employees embrace these core values, watch the video they created and posted on their website.\n\nDog food is yummy\n\nAlthough I find merit in every keyword listed, I\u2019ve distilled my core values to their simplest form:\n\nMake awesomeness. Do good.\n\nHow do you make awesomeness and do good? You need ambition, balance, collaboration, commitment, fun, and you need every keyword listed to support these actions. Again, there are no rules: your core values can be one sentence or a bulleted list. What matters is being true to yourself and creating core values that others can understand.  Before I start any project I ask myself: is there a way to make awesomeness and to do good? If the answer is \u201cyes,\u201d I embrace the endeavor because it aligns with my core values. If the answer is \u201cno,\u201d I move on to a project that supports my core values.\n\nUnleash your powers\n\nAlthough every organization will craft different core values, I imagine that you want to be a superhero and that you will define \u201cdoing good\u201d (or something similar) as one of your core values. Whether you work by yourself or with a team, you can use the web as a tool to help do good. It can be as simple as giving a free hug, or something a little more complex to help others and help your organization meet the bottom line. Some interesting initiatives that use the web to do good are:\n\n\n\tYahoo!: How Good Grows\n\tDesigual: Happy Hunters\n\tEdge Shave Gel: Anti-irritation campaign\n\n\n\n\nKnowing your underlying desire to return to your Underoos-and-cape-sporting childhood and knowing that you don\u2019t always have the opportunity to develop an entire initiative to \u201cdo good,\u201d remember that as writers, designers, and developers, we can perform superhero acts on a daily basis by making content, design, and development accessible to the greatest number of people. By considering other people\u2019s needs, we are intentionally performing acts of kindness\u2014we\u2019re doing good. There are many ways to write, design, and develop websites\u2014many of which will be discussed in other 24ways.org articles. As we make content, design, and development decisions\u2014as we develop campaigns and initiatives\u2014we need to keep our core values in mind. It\u2019s easy to make a positive difference in the world. Just be the superhero you\u2019ve always wanted to be. Go forth and make awesomeness.\n\nIf you would like to do good today, support The United Nations Children\u2019s Fund, an organization that works for children\u2019s rights, their survival, development and protection, by purchasing this year\u2019s 24 ways Annual 2010 created by Five Simple Steps. All proceeds go to UNICEF.", "year": "2010", "author": "Leslie Jensen-Inman", "author_slug": "lesliejenseninman", "published": "2010-12-04T00:00:00+00:00", "url": "https://24ways.org/2010/go-forth-and-make-awesomeness/", "topic": "business"}