{"rowid": 229, "title": "Sketching to Communicate", "contents": "As a web designer I\u2019ve always felt that I\u2019d somehow cheated the system, having been absent on the day God handed out the ability to draw. I didn\u2019t study fine art, I don\u2019t have a natural talent to effortlessly knock out a realistic bowl of fruit beside a water jug, and yet somehow I\u2019ve still managed to blag my way this far. I\u2019m sure many of you may feel the same.\n\nI had no intention of becoming an artist, but to have enough skill to convey an idea in a drawing would be useful. Instead, my inadequate instrument would doodle drunkenly across the page leaving a web of unintelligible paths instead of the refined illustration I\u2019d seen in my mind\u2019s eye. This \u2013 and the natural scrawl of my handwriting \u2013 is fine (if somewhat frustrating) when it\u2019s for my eyes only but, when sketching to communicate a concept to a client, such amateur art would be offered with a sense of embarrassment. So when I had the opportunity to take part in some sketching classes whilst at Clearleft I jumped at the chance.\n\nWhy sketch?\n\nIn UX workshops early on in a project\u2019s life, sketching is a useful and efficient way to convey and record ideas. It\u2019s disposable and inexpensive, but needn\u2019t look amateur. A picture may be worth a thousand words, but a well executed sketch of how you\u2019ll combine funny YouTube videos with elephants to make Lolephants.com could be worth millions in venture capital. Actually, that\u2019s not bad\u2026 ;-)\n\nAlthough (as you will see) the basics of sketching are easy to master, the kudos you will receive from clients for being a \u2018proper designer\u2019 makes it worthwhile!\n\nWhere to begin?\n\nStart by not buying yourself a sketch pad. If you were the type of child who ripped the first page out of a school exercise book and started again if you made even a tiny mistake (you\u2019re not alone!), Wreck This Journal may offer a helping hand. Practicing on plain A4 paper instead of any \u2018special\u2019 notepad will make the process a whole lot easier, no matter how deliciously edible those Moleskines look.\n\nDo buy yourself a black fine-liner pen and a set of grey Pro Markers for shading. These pens are unlike any you will have used before, and look like blended watercolours once the ink is dry. Although multiple strokes won\u2019t create unsightly blotches of heavy ink on the page, they will go right through your top sheet so always remember to keep a rough sheet in the second position as an ink blotter.\n\n photo by Tom Harrison\n\nDon\u2019t buy pencils to sketch with, as they lack the confidence afforded by the heavy black ink strokes of marker pens and fine-liners.\n\nIf you\u2019re going to be sketching with clients then invest in some black markers and larger sheets of paper. At the risk of sounding like a stationery brand whore, Sharpies are ideal, and these comedy-sized Post-Its do the job far better than cheaper, less sticky alternatives. Although they\u2019re thicker than most standard paper, be sure to double-layer them if you\u2019re writing on them on a wall, unless you fancy a weekend redecorating your client\u2019s swanky boardroom.\n\nThe best way to build confidence and improve your sketching technique is, obviously, to practise. Reading this article will be of no help unless you repeat the following examples several times each. Go grab a pen and some paper now, and notice how you improve within even a short period of time.\n\nSketching web UI\n\nMost elements of any website can be drawn as a combination of geometric shapes.\n\n photo by Nathanael Boehm\n\nCircles\n\nTo draw a circle, get in position and start by resting your hand on the page and making the circular motion a few times without putting pen to paper. As you lower your pen whilst continuing the motion, you should notice the resulting shape is more regular than it otherwise would have been.\n\nSquares and rectangles\n\nDraw one pair of parallel lines first, followed by the others to complete the shapes. Slightly overlap the ends of the lines to make corners feel more solid than if you were to leave gaps. If you\u2019re drawing a container, always draw the contents first, that way it won\u2019t be a squash to fit them in. If you\u2019re drawing a grid (of thumbnails, for instance), draw all parallel lines first as a series of long dashes to help keep line lengths and angles consistent.\n\n\n\nShadows\n\nTo lift elements from the page for emphasis, add a subtle shadow with a grey marker. For the most convincing look, assume the light source to be at the top left of the page \u2013 the shadow should simply be a thick grey line along the bottom and up the right edge of your shape. If the shape is irregular, the shadow should follow its outline. This is a good way to emphasise featured items, speech bubbles, form buttons, and so on.\n\n\n\nSketching ideas\n\nArrows\n\nUse arrows to show steps in a process or direction of movement. Giving shadows a 3-D feel, or adding a single colour, will help separate them from the rest of the sketch.\n\n\n\nFaces\n\nStart by drawing the circle. The direction of the nose (merely a point) indicates the direction of the person\u2019s gaze. The eyes and mouth show emotion: more open and curvy for happy thoughts; more closed and jagged for angry thoughts. Try out a few shapes and see what emotions they convey.\n\n\n\nPeople\n\nRemember, we\u2019re aiming for communication rather than realism here. A stick man would be fine. Give him a solid body, as shown in this example, and it becomes easier to pose him.\n\n\n\nI know you think hands are hard, but they\u2019re quite important to convey some ideas, and for our purposes we don\u2019t need to draw hands with any detail. An oval with a stick does the job of a pointing hand. Close-ups might need more fingers showing, but still don\u2019t require any degree of realism.\n\nSignage\n\nDon\u2019t be afraid to use words. We\u2019re sketching to communicate, so if the easiest way to show an office block is a building with a big \u2018office\u2019 sign on the roof, that\u2019s fine!\n\n\n\nLabels\n\nLikewise, feel free to label interactions. Use upper-case letters for legibility and slightly angle the horizontal bars upwards to create a more positive feel.\n\nClich\u00e9s\n\nClich\u00e9s are your friend! Someone\u2019s having an idea? Light bulb above the head. Computer\u2019s crashed? Cloud of smoke with \u201c$\u00a3%*!\u201d\n\n\n\n\n\nIt\u2019s good to practise regularly. Try applying these principles to still life, too. Look around you now and draw the cup on the table, or the books on the shelf. Think of it as a combination of shapes and aim for symbolism rather than realism, and it\u2019s not as hard as you\u2019d think.\n\nI hope this has given you the confidence to give it a shot, and the ability to at least not be mortified with the results!\n\nTip: If you\u2019re involving clients in design games like Leisa Reichelt\u2019s \u2018Design Consequences\u2019 it may be wise to tone down the quality of your drawings at that point so they don\u2019t feel intimidated. Remember, it\u2019s important for them to feel at ease with the idea of wireframing in front of you and their colleagues, no matter how bad their line work.\n\nFor more information see davegrayinfo.com \u2013 Dave Gray taught me everything I know :-)", "year": "2010", "author": "Paul Annett", "author_slug": "paulannett", "published": "2010-12-19T00:00:00+00:00", "url": "https://24ways.org/2010/sketching-to-communicate/", "topic": "business"}