{"rowid": 19, "title": "In Their Own Write: Web Books and their Authors", "contents": "The currency of written communication \u2014 words on the page, words on the screen \u2014 comprises many denominations. To further our ends in web design and development, we freely spend and receive several: tweets aphoristic and trenchant, banal and perfunctory; blog posts and articles that call us to action or reflection; anecdotes, asides, comments, essays, guides, how-tos, manuals, musings, notes, opinions, stories, thoughts, tips pro and not-so-pro. So many, many words.\n\nOur industry (so much more than this, but what on earth are we, collectively?), our community thrives on writing and sharing knowledge and experience. 24 ways is a case in point. Everyone can learn and contribute through reading and writing \u2014 it\u2019s what we\u2019ve always done.\n\nTo web authors and readers seeking greater returns, though, broader culture has vouchsafed an enduring and singular artefact: the book.\n\nLast month I asked a small sample of web book authors if they would be prepared to answer a few questions; most of them kindly agreed. In spirit, the survey was informal: I had neither hypothesis nor unground axe. I work closely with writers \u2014 and yes, I\u2019ve edited or copy-edited books by several of the authors I surveyed \u2014 and wanted to share their thoughts about what it was like to write a book (\u201c\u2026it was challenging to find a coherent narrative\u201d), why they did it (\u201cWho wouldn\u2019t want to?\u201d) and what they learned from the experience (\u201cThat I could!\u201d).\n\nReasons for writing a book\n\nIn web development the connection between authors and readers is unusually close and immediate. Working in our medium precipitates a unity that\u2019s rare elsewhere. Yet writing and publishing a book, even during the current books revolution, is something only a few of us attempt and it remains daunting and a little remote. What spurs an author to try it? For some, it\u2019s a deeply held resistance to prevailing trends:\n\nI felt that designers and developers needed to be shaken out of what seemed to me had been years of stagnation.\n\u2014Andrew Clarke\n\n\nOr even a desire to protect us from ourselves:\n\nI felt that without a book that clearly defined progressive enhancement in a very approachable and succinct fashion, the web was at risk. I was seeing Tim Berners-Lee\u2019s vision of universal availability slip away\u2026\n\u2014Aaron Gustafson\n\n\nSometimes, there\u2019s a knowledge gap to be filled by an author with the requisite excitement and need to communicate. Jon Hicks took his \u201cpet subject\u201d and was \u201centhused enough to want to spend all that time writing\u201d, particularly because:\n\n\n\t\u2026there was a gap in the market for it. No one had done it before, and it\u2019s still on its own out there, with no competition. It felt like I was able to contribute something.\n\n\nCennydd Bowles felt a professional itch at a particular point in his career, understanding that\n\n\n\t[a]s a designer becomes more senior, they start looking for ways to scale the effects of their work. For some, that leads into management. For others, into writing.\n\n\nOften, though, it\u2019s also simply a personal challenge and ambition to explore a subject at length and create something substantial. Anna Debenham describes a motivation shared by several authors:\n\nTo be able to point to something more tangible than an article and be able to say \u201cI did that.\u201d\n\n\nThat sense of a book\u2019s significance, its heft and gravity even, stems partly from the cultural esteem which honours books and their authors. Books have a long history as sources of wisdom, truth and power. Even with more books being published each year than ever before, writing one is still commonly considered a laudable achievement, including in our field.\n\nChallenges of writing a book\n\nReceived wisdom has it that writing online should be brief and chunky and approachable: get to the point; divide it all up; subheadings and lists are our friends; write like you\u2019re talking; no one has time to read. Much of such advice is true. Followed well, it lends our writing punch and pith, vigour and vim. The web is nimble, the web keeps up, and it suits what we write about developing for it. It\u2019s perfect for delivering our observations, queries and investigations into all the various aspects of the work, professional and personal.\n\nYet even for digital natives like web authors, books printed and electronic retain an attractive glister. \n\nIdeas can be developed more fully, their consequences explored to greater depth and extended with more varied examples, and the whole conveyed with more eloquence, more style. Why shouldn\u2019t authors delay their conclusions if the intervening text is apposite, rich with value and helps to flesh out the skeleton of an argument? Conclusions might or might not be reached, of course, but a writer is at greater liberty in a book to digress in tangential and interesting ways.\n\nWriting a book involves committing time, energy, thought and money. As Brian Suda found, it can be tough \u201cgetting the ideas out of my head into a cohesive blob of text.\u201d Some authors end up talking to themselves\u2026\n\nIt helps me to keep a real person in mind, someone who I\u2019m talking to as I write. Sometimes I have the same conversations over and over in my head.\n\u2014Andrew Clarke\n\n\n\u2026while others are thinking ahead, concerned with how their book will be received:\n\nWould anyone want to read it? Would they care? Would it be respected by my peers?\n\u2014Joe Leech\n\n\nChallenges that arose time and again included \u201cstarting\u201d and \u201cgetting words on the page\u201d as well as \u201cknowing when to stop\u201d or \u201cletting go\u201d. Personal organization problems and those caused by publishers were also widely mentioned. Time loomed large. Making time, finding time. Giving up \u201csleep and some sanity\u201d and realizing \u201cit will take you far, far, far longer than you naively assumed\u201d. Importantly, writing time is time away from gainful employment: Aaron Gustafson found the hardest thing about writing a book to be \u201cthe loss of income while I was writing.\u201d\n\nPerils and pleasures of editing\n\nEditing, be it structural, technical or copy editing, is founded on reciprocity. Without openness and a shared belief that the book is worthwhile, work can founder in acrimony and mistrust. Editors are a book\u2019s first and most critical (in every sense) readers. Effective and perceptive editing makes a book as good as it can be, finding the book within the draft like sculpture reveals the statue in the stone.\n\nA good editor calls you out on poor assumptions and challenges you to really clarify your thinking. Whilst it can be difficult during the process to have your thinking challenged, it\u2019s always been worth it \u2014 for me personally \u2014 in the long run. A good editor also reins you in when you\u2019ve perhaps wandered off track or taken a little too long to make a point.\n\u2014Christopher Murphy\n\n\nAndy Croll found editing \u201call positive\u201d and Aaron Gustafson loves \u201cworking with a strong editor [\u2026] I want someone to tell it to me straight.\u201d But it can be a rollercoaster, \u201cboth terrifying and the real moment of elation\u201d. Mixed emotions during the editing process are common:\n\nIt was very uncomfortable! I knew it was making the work stronger, but it was awkward having my inconsistencies and waffle picked apart.\n\u2014Jon Hicks\n\n\nIt can be distressing to have written work looked over by a professional, particularly for first-time book authors whose expertise lies elsewhere:\n\nI was a little nervous because I don\u2019t consider myself a skilled writer \u2014 I never dreamed of becoming an author. I\u2019m a designer, after all.\n\u2014Geri Coady\n\n\nCommunication is key, particularly when it comes to checking or changing the author\u2019s words.\n\nI like a good banter between me and the tech editor \u2014 if we can have a proper argument in Word comments, that\u2019s great.\n\u2014Rachel Andrew\n\n\nBut if handled poorly, small battles can break out. Rachel Andrew again:\n\n\n\tHowever, having had plenty of times where the technical editor has done nothing more than give a cursory glance, I started to leave little issues in for them to spot. If they picked them up I knew they were actually testing the code and I could be sure the work was being properly tech edited. If they didn\u2019t spot them, I\u2019d find someone myself to read through and check it!\n\n\nA major concern for writers is that their voices will be altered, filtered, mangled or otherwise obscured by the editing process. Good copy editing must remain unnoticed while enhancing the author\u2019s voice in print. Donna Spencer appreciated the way her editor \u201ctidied up my work and made it a million times better, but left it sounding exactly like me.\u201d Similarly, Andrew Travers \u201cwas incredibly impressed at how well my editor tightened up my own writing without it feeling like another\u2019s voice\u201d and Val Head sums up the consensus that:\n\n\n\tthe editor was able to help me express what I was trying to say in a better way [\u2026] I want to have editors for everything now.\n\n\nAt the keyboard, keep your friends close, but your editors closer.\n\nPublishing and publishers\n\nConditions ought to militate against the allure of writing a book about web design and development. More books are published each year than ever before, so readerships elude new authors and readers can struggle to find authors to trust in their fields of interest. New spaces for more expansive online writing about working on and with the web are opening up (sites like Contents Magazine and STET), and seminal online web development texts are emerging. Publishing online is simple, far-reaching and immediate.\n\nMuch more so than articles and blog posts, books take time to research, write and read; add the complexity of commissioning, editing, designing, proofreading, printing, marketing and distribution processes, and it can take many months, even years to publish. The ceaseless headlong momentum of the web can leave articles more than a few weeks old whimpering in its wake, but updating them at least is straightforward; printed books about web development can depreciate as rapidly as the technology and techniques they describe, while retaining the \u201cterrifying permanence that print bestows: your opinions will follow you forever\u201d.\n\nSo much moves on, and becomes out of date. Companies featured get bought by larger companies and die, techniques improve and solutions featured become terribly out of date. Unlike a website, which could be updated continuously, a book represents the thinking \u2018at that time\u2019.\n\u2014Jon Hicks\n\n\nPublishers work hard to mitigate these issues, promoting new books and new authors, bringing authors and readers together under a trusted banner. When a publisher packages up and releases a writer\u2019s words, it confers a seal of approval and \u201cbadge of quality\u201d, very important to new authors.\n\nPublishers have other benefits to offer, from expert knowledge:\n\nMy publisher was extraordinarily supportive (and patient). Her expertise in my chosen subject was both a pressure (I didn\u2019t want to let her down) and a reassurance (if she liked it, I knew it was going to be fine).\n\u2014Andrew Travers\n\n\n\u2026to systems and support mechanisms set up specifically to encourage writers and publish books:\n\nWorking as a team means you\u2019re bringing in everyone\u2019s expertise.\n\u2014Chui Chui Tan\n\n\nAs a writer, the best part about writing for a publisher was the writing infrastructure offered.\n\u2014Christopher Murphy\n\n\nThere can be drawbacks, however, and the occasional horror story:\n\nWe were just one small package on a huge conveyor belt. The publisher\u2019s process ruled all.\n\u2014Cennydd Bowles\n\n\nIt\u2019s only looking back I realise how poorly some publishers treat writers \u2014 especially when the work is so poorly remunerated.My worst experience was when a publisher decided, after I had completed the book, that they wanted to push a different take on the subject than the brief I had been given. Instead of talking to me, they rewrote chunks of my words, turning my advice into something that I would never have encouraged. Ultimately, I refused to let the book go out under my name alone, and I also didn\u2019t really promote the book as I would have had to point out the things I did not agree with that had been inserted!\n\u2014Rachel Andrew\n\n\nSelf-publishing is now a realistic option for web authors, and can offers \u201ccomplete control over the end product\u201d as well as the possibility of earning more than a \u201cpathetic author revenue percentage\u201d. There can be substantial barriers, of course, as self-publishing authors must face for themselves the risks and challenges conventional publishers usually bear. Ideally, creating a book is a collaboration between author and publisher. Geri Coady found that \u201cworking with my publisher felt more like working with a partner or co-worker, rather than working for a boss.\u201d\n\nWise words\n\nSo, after meeting the personal costs of writing and publishing a web book \u2014 fear, uncertainty, doubt, typing (so much typing) \u2014 and then smelling the roses of success, what\u2019s left for an author to say? Some words, perhaps, to people thinking of writing a book.\n\nDonna Spencer identifies a stumbling block common to many writers with an insight into the writing process:\n\n\n\tHaving talked to a lot of potential authors, I think most have the problem that they haven\u2019t actually figured out the \u2018answer\u2019 to their premise yet. They feel like they are stuck in the writing, but they are actually stuck in the thinking.\n\n\nFor some no-nonsense, straightforward advice to cut through any anxiety or inadequacy, Rachel Andrew encourages authors to \u201ctreat it like any other work. There is no mystery to writing, you just have to write. Schedule the time, sit down, write words.\u201d Tim Brown notes the importance of the editing process to refine a book and help authors reach their readers:\n\n\n\tHire good editors. Editors are amazing thinkers who can vastly improve the quality and clarity of a piece of writing.\n\n\nWe are too much beholden to the practical demands and challenges of technology, so Aaron Gustafson suggests a writer should \u201cfavor philosophies over techniques and your book will have a longer shelf life.\u201d\n\nMost intimations of renown and recognition are nipped in the bud by Joe Leech\u2019s warning: \u201cDon\u2019t expect fame and fortune.\u201d Although Cennydd Bowles\u2019 bitter experience can be discouraging:\n\n\n\tThe sacrifices required are immense. You probably won\u2019t make it.\n\n\n\u2026he would do things differently for a future book:\n\n\n\tI would approach the book with [\u2026] far more concern about conveying the damn joy of what I do for a living.\n\n\nThe pleasure of writing, not just having written is captured by James Chudley when he recalls:\n\n\n\tHow much I enjoy writing and also how much I enjoy the discipline or having a side project like this. It\u2019s a really good supplement to working life.\n\n\nAnd Jon Hicks has words that any author will find comforting:\n\n\n\tIt will be fine. Everything will be fine. Just get on with it!\n\n\n\n\nAs the web expands effortlessly and ceaselessly to make room for all our words, yet it can also discourage the accumulation of any particular theme in one space, dividing rich seams and scattering knowledge across the web\u2019s surface and into its deepest reaches. How many words become weightless and insubstantial, signals lost in the constant white noise of indistinguishable voices, unloved, unlinked? The web forgets constantly, despite the (somewhat empty) promise of digital preservation: articles and data are sacrificed to expediency, profit and apathy; online attention, acknowledgement and interest wax and wane in days, hours even.\n\nBooks can encourage deeper engagement in readers, and foster faith in an author, particularly if released under the imprint of a recognized publisher within the field. And books are changing. Although still not widely adopted, EPUB3 is the new standard in ebooks, bringing with it new possibilities for interaction and connection: readers with the text; readers with readers; and readers with authors. EPUB3 is built on HTML, CSS and JavaScript \u2014 sound familiar? In the past, we took what we could from the printed page to make the web; now books are rubbing up against what we\u2019ve made.\n\nSo: a book.\n\nEver thought you could write one? Should write one? Would?\n\n\n\nI\u2019d like to thank all the authors who wrote their books and answered my questions.\n\n\n\tRachel Andrew \u00b7 CSS3 Layout Modules, The CSS3 Anthology and more\n\tCennydd Bowles \u00b7 Undercover User Experience Design, with James Box\n\tTim Brown \u00b7 Combining Typefaces\n\tJames Chudley \u00b7 Usability of Web Photos\n\tAndrew Clarke \u00b7 Hardboiled Web Design\n\tGeri Coady \u00b7 Colour Accessibility\n\tAndy Croll \u00b7 HTML Email\n\tAnna Debenham \u00b7 Front-end Style Guides\n\tAaron Gustafson \u00b7 Adaptive Web Design\n\tVal Head \u00b7 CSS Animations\n\tJon Hicks \u00b7 The Icon Handbook\n\tJoe Leech \u00b7 Psychology for Designers\n\tChristopher Murphy \u00b7 The Craft of Words, with Niklas Persson\n\tDonna Spencer \u00b7 Information Architecture, Card Sorting and How to Write Great Copy for the Web\n\tBrian Suda \u00b7 Designing with Data\n\tChui Chui Tan \u00b7 International User Research\n\tAndrew Travers \u00b7 Interviewing for Research", "year": "2013", "author": "Owen Gregory", "author_slug": "owengregory", "published": "2013-12-15T00:00:00+00:00", "url": "https://24ways.org/2013/web-books/", "topic": "content"}