{"rowid": 4, "title": "Credits and Recognition", "contents": "A few weeks ago, I saw a friendly little tweet from a business congratulating a web agency on being nominated for an award. The business was quite happy for them and proud to boot \u2014 they commented on how the same agency designed their website, too.\n\nWhat seemed like a nice little shout-out actually made me feel a little disappointed. Why? In reality, I knew that the web agency didn\u2019t actually design the site \u2014 I did, when I worked at a different agency responsible for the overall branding and identity.\n\nI certainly wasn\u2019t disappointed at the business \u2014 after all, saying that someone designed your site when they were responsible for development is an easy mistake to make. Chances are, the person behind the tweets and status updates might not even know the difference between words like design and development. \n\nWhat really disappointed me was the reminder of how many web workers out there never explain their roles in a project when displaying work in a portfolio. If you\u2019re strictly a developer and market yourself as such, there might be less room for confusion, but things can feel a little deceptive if you offer a wide range of services yet never credit the other players when collaboration is part of the game. Unfortunately, this was the case in this situation. Whatever happened to credit where credit\u2019s due?\n\nAdvertising attribution\n\nHave you ever thumbed through an advertising annual or browsed through the winners of an advertising awards website, like the campaign below from Kopenhagen Chocolate on Advertising Age? If so, it\u2019s likely that you\u2019ve noticed some big differences in how the work is credited.\n\n Everyone involved in a creative advertising project is mentioned.\n\nArt directors, writers, creative directors, photographers, illustrators and, of course, the agency all get a fair shot at fifteen minutes of fame. Why can\u2019t we take this same idea and introduce it to our own showcases?\n\nCrediting on client sites\n\nAh, the good old days of web rings, guestbooks, and under construction GIFs, when slipping in a cheeky \u201cdesigned by\u201d link in the footer of your masterpiece was just another common practice. These days most clients, especially larger companies and corporations, aren\u2019t willing to have any names on their site except their own. \n\nIf you\u2019d still like to leave a little proof of authorship on a website, consider adding a humans.txt file to the root of the site and, if possible, add an author tag in the of the site:\n\n\n\nIt\u2019s a great way to add more detailed information than just a meta name without being intrusive. The example on the humanstxt.org website serves to act as a guideline, but how much detail you add is completely up to you and your team.\n\n Part of the humans.txt file on humanstxt.org\n\nAlternatively, you can use the HTML5 rel=\"author\" attribute to link to information about the author of the page in the form of a mailto: address, a link to a contact form, or a separate authors page.\n\nCrediting in portfolios\n\nWhile humans.txt is a great approach when you\u2019re authoring a site, it\u2019s even more important to clearly define your role in your own portfolio. \n\nWhile I believe it\u2019s proper etiquette to include the names of folks you collaborated with, sometimes it might not be necessary (or even possible) to list every single person, especially if you\u2019ve worked with a large agency. \n\n\u201cFake it till you make it\u201d is not a term that should apply to your portfolio. Clearly stating your own responsibilities means that nobody else browsing your work samples will assume that you did more than your actual share, and being ambiguous about your role isn\u2019t fair to yourself, or others. \n\nBefore adding any work to your portfolio, ensure that you have permission from your client. Even if you included a clause in your contract about being allowed to post your work online, it\u2019s always best to double-check. Sometimes you might not know if your work has been officially launched, and leaking something before it\u2019s ready is bound to make a client frown.\n\nExamples\n\nThere are plenty of portfolios out there that we can use for inspiration. Here are some examples that I like from other folks in the web industry:\n\nAnna Debenham\n\n In her portfolio, Anna outlines her responsibilities and those of others.\n\nIn the description, Anna clearly explains her duties of doing the HTML and CSS, along with performing research and testing the prototype in schools. She also credits Laura Kalbag for the design work.\n\nNaomi Atkinson Design\n\nThe work portfolio of Naomi Atkinson Design is short and to the point \u2014 they were responsible for the iPhone app design and IA for Artspotter.\n\n The portfolio of Naomi Atkinson Design states clearly what they did.\n\nAmber Weinberg\n\nAmber Weinberg is strictly a developer, but a potential client could see her portfolio and assume she might be a designer as well. To avoid any misunderstandings, she states her roles up front in a section called \u201cWhat I Did,\u201d supported by examples of her code.\n\n Amber Weinberg sets out all her roles in each of her portfolio\u2019s case studies.\n\nWhat if someone doesn\u2019t want to be credited?\n\nLet\u2019s face it \u2014 we\u2019ve all been there. A project, for whatever reason, turns out to be an absolute disaster and we don\u2019t feel like it\u2019s an accurate representation of the quality of our work. \n\nIf you\u2019re crediting someone else but suspect they might rather pretend it never happened, be sure to drop them a line and ask if they\u2019d like to be included. And, if someone contacts you and asks to remove their name, don\u2019t feel offended \u2014 just politely remove it.\n\nGet updating!\n\nNow that the holiday season is almost here, many of you might be planning to set aside some time for personal projects. Grab yourself a gingerbread latte and get those portfolios up to date. Remember, It doesn\u2019t have to be long-winded, just honest. Happy holidays!", "year": "2013", "author": "Geri Coady", "author_slug": "gericoady", "published": "2013-12-16T00:00:00+00:00", "url": "https://24ways.org/2013/credits-and-recognition/", "topic": "process"}