{"rowid": 189, "title": "Ignorance Is Bliss", "contents": "This is a true story.\n\nMeet Mike \n\nMike\u2019s a smart guy. He knows a great browser when he sees one. He uses Firefox on his Windows PC at work and Safari on his Mac at home. Mike asked us to design a Web site for his business. So we did.\n\nWe wanted to make the best Web site for Mike that we could, so we used all of the CSS tools that are available today. That meant using RGBa colour to layer elements, border-radius to add subtle rounded corners and (possibly most experimental of all new CSS), generated gradients.\n\n The home page Mike sees in Safari on his Mac\n\nMike loves what he sees.\n\nMeet Sam\n\nSam works with Mike. She uses Internet Explorer 7 because it came on the Windows laptop that the company bought her when she joined. \n\n The home page Sam sees in Internet Explorer 7 on her PC\n\nSam loves the new Web site too.\n\nHow could both of them be happy when they experienced the Web site differently?\n\nThe new WYSIWYG\n\nWhen I first presented my designs to Mike and Sam, I showed them a Web page made with HTML and CSS in their respective browsers and not a picture of a Web page. By showing neither a static image of my design, I set none of the false expectations that, by definition, a static Photoshop or Fireworks visual would have established.\n\nMike saw rounded corners and subtle shadows in Firefox and Safari. Sam saw something equally as nice, just a little different, in Internet Explorer. Both were very happy because they saw something that they liked.\n\nNeither knew, or needed to know, about the subtle differences between browsers. Their users don\u2019t need to know either.\n\nThat\u2019s because in the real world, people using the Web don\u2019t find a Web site that they like, then open up another browser to check that it looks they same. They simply buy what they came to buy, read what what they came to read, do what they came to do, then get on with their lives in blissful ignorance of what they might be seeing in another browser.\n\nOften when I talk or write about using progressive CSS, people ask me, \u201cHow do you convince clients to let you work that way? What\u2019s your secret?\u201d Secret? I tell them what they need to know, on a need-to-know basis.\n\nEpilogue\n\nSam has a new iPhone that Mike bought for her as a reward for achieving her sales targets. She loves her iPhone and was surprised at just how fast and good-looking the company Web site appears on that. So she asked,\n\n\n\t\u201cAndy, I didn\u2019t know you optimised our site for mobile. I don\u2019t remember seeing an invoice for that.\u201d\n\n\nI smiled.\n\n\n\t\u201cThat one was on the house.\u201d", "year": "2009", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2009-12-23T00:00:00+00:00", "url": "https://24ways.org/2009/ignorance-is-bliss/", "topic": "business"}