![my keys](\"/photoOfMyKeys.jpg\"){kind=link}
\n\t![\"\"](\"../img/seal.jpg\")
\n\t
\n\nYou\u2019ll notice we\u2019re using a somewhat presentational class of pull-right here. This means the logic is kept separate from the code that applies the polaroid effect. The polaroid class has no positioning, which allows it to be used generically anywhere that the effect is required. The pull classes set a float and add appropriate margins\u2014they can be used for things like blockquotes as well.\n\n.polaroid {\n\twidth: 150px;\n\tpadding: 10px 10px 20px 10px;\n\tborder: 1px solid #BFBFBF;\n\tbackground-color: white;\n\t-webkit-box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4);\n\t-moz-box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4);\n\tbox-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4);\n}\n\nThe actual polaroid effect itself is simply applied using padding, a border and a background colour. We also apply a nice subtle box shadow, using a property that is supported by modern WebKit browsers and Firefox 3.5+. We include the box-shadow property last to ensure that future browsers that support the eventual CSS3 specified version natively will use that implementation over the legacy browser specific version.\n\nThe box-shadow property takes four values: three lengths and a colour. The first is the horizontal offset of the shadow\u2014positive values place the shadow on the right, while negative values place it to the left. The second is the vertical offset, positive meaning below. If both of these are set to 0, the shadow is positioned equally on all four sides. The last length value sets the blur radius\u2014the larger the number, the blurrier the shadow (therefore the darker you need to make the colour to have an effect).\n\nThe colour value can be given in any format recognised by CSS. Here, we\u2019re using rgba as explained by Drew behind the first door of this year\u2019s calendar.\n\nRotation\n\nFor browsers that understand it (currently our old favourites WebKit and FF3.5+) we can add some visual flair by rotating the image, using the transform CSS 3 property.\n\n-webkit-transform: rotate(9deg);\n-moz-transform: rotate(9deg);\ntransform: rotate(9deg);\n\nRotations can be specified in degrees, radians (rads) or grads. WebKit also supports turns unfortunately Firefox doesn\u2019t just yet.\n\nFor our example, we want any polaroid images on the left hand side to be rotated in the opposite direction, using a negative degree value:\n\n.pull-left.polaroid {\n\t-webkit-transform: rotate(-9deg);\n\t-moz-transform: rotate(-9deg);\n\ttransform: rotate(-9deg);\n}\n\nMultiple class selectors don\u2019t work in IE6 but as luck would have it, the transform property doesn\u2019t work in any current IE version either. The above code is a good example of progressive enrichment: browsers that don\u2019t support box-shadow or transform will still see the image and basic polaroid effect.\n\n\n\nAnimation\n\nWebKit is unique amongst browser rendering engines in that it allows animation to be specified in pure CSS. Although this may never actually make it in to the CSS 3 specification, it degrades nicely and more importantly is an awful lot of fun!\n\nLet\u2019s go nuts.\n\nIn the next demo, the image is contained within a link and mousing over that link causes the polaroid to animate from being angled to being straight.\n\nHere\u2019s our new markup:\n\n\n\t\n\tFound this little cutie on a walk in New Zealand!
\n![\"\"](\"../img/raft.jpg\")
\n\tWhite water rafting in Queenstown\n\n\nAnd here are the relevant lines of CSS:\n\na.polaroid {\n\t/* ... */\n -webkit-transform: rotate(10deg);\n -webkit-transition: -webkit-transform 0.5s ease-in;\n}\na.polaroid:hover,\na.polaroid:focus,\na.polaroid:active {\n\t/* ... */\n\t-webkit-transform: rotate(0deg);\n}\n\nThe @-webkit-transition@ property is the magic wand that sets up the animation. It takes three values: the property to be animated, the duration of the animation and a \u2018timing function\u2019 (which affects the animation\u2019s acceleration, for a smoother effect).\n\n-webkit-transition only takes affect when the specified property changes. In pure CSS, this is done using dynamic pseudo-classes. You can also change the properties using JavaScript, but that\u2019s a story for another time.\n\nThrowing polaroids at a table\n\nImagine there are lots of differently sized polaroid photos scattered on a table. That\u2019s the effect we are aiming for with our next demo.\n\n\n\nAs an aside: we are using absolute positioning to arrange the images inside a flexible width container (with a minimum and maximum width specified in pixels). As some are positioned from the left and some from the right when you resize the browser they shuffle underneath each other. This is an effect used on the UX London site.\n\nThis demo uses a darker colour shadow with more transparency than before. The grey shadow in the previous example worked fine, but it was against a solid background. Since the images are now overlapping each other, the more opaque shadow looked fake.\n\n-webkit-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n-moz-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\nbox-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n\nOn hover, as well as our previous trick of animating the image rotation back to straight, we are also making the shadow darker and setting the z-index to be higher than the other images so that it appears on top.\n\nAnd Finally\u2026\n\nFinally, for a bit more fun, we\u2019re going to simulate the images coming towards you and lifting off the page. We\u2019ll achieve this by making them grow larger and by offsetting the shadow & making it longer.\n\n\n\n\nScreenshot 1 shows the default state, while 2 shows our previous hover effect. Screenshot 3 is the effect we are aiming for, illustrated by demo 4.\n\na.polaroid {\n\t/* ... */\n\tz-index: 2;\n\t-webkit-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n\t-moz-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n\tbox-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n\t-webkit-transform: rotate(10deg);\n\t-moz-transform: rotate(10deg);\n\ttransform: rotate(10deg);\n\t-webkit-transition: all 0.5s ease-in;\n}\na.polaroid:hover,\na.polaroid:focus,\na.polaroid:active {\n\tz-index: 999;\n\tborder-color: #6A6A6A;\n\t-webkit-box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4);\n\t-moz-box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4);\n\tbox-shadow: 15px 15px 20px rgba(0,0, 0, 0.4);\n\t-webkit-transform: rotate(0deg) scale(1.05);\n\t-moz-transform: rotate(0deg) scale(1.05);\n\ttransform: rotate(0deg) scale(1.05);\n}\n\nYou\u2019ll notice we are now giving the transform property another transform function: scale, which takes increases the size by the specified factor. Other things you can do with transform include skewing, translating or you can go mad creating your own transforms with a matrix.\n\nThe box-shadow has both its offset and blur radius increased dramatically, and is darkened using the alpha channel of the rgba colour.\n\nAnd because we want the effects to all animate smoothly, we pass a value of all to the -webkit-transition property, ensuring that any changed property on that link will be animated.\n\nDemo 5 is the finished example, bringing everything nicely together.\n\nCSS transitions and transforms are a great example of progressive enrichment, which means improving the experience for a portion of the audience without negatively affecting other users. They are also a lot of fun to play with!\n\nFurther reading\n\n\n\t-moz-transform \u2013 the mozilla developer center has a comprehensive explanation of transform that also applies to -webkit-transform and transform.\n\tCSS: Animation Using CSS Transforms \u2013 this is a good, more indepth tutorial on animations.\n\tCSS Animation \u2013 the Safari blog explains the usage of -webkit-transform.\n\tDinky pocketbooks with transform \u2013 another use for transforms, create your own printable pocketbook.\n\tA while back, Simon wrote a little bookmarklet to spin the entire page\u2026 warning: this will spin the entire page.", "year": "2009", "author": "Natalie Downe", "author_slug": "nataliedowne", "published": "2009-12-14T00:00:00+00:00", "url": "https://24ways.org/2009/going-nuts-with-css-transitions/", "topic": "code"}
{"rowid": 256, "title": "Develop Your Naturalist Superpowers with Observable Notebooks and iNaturalist", "contents": "We\u2019re going to level up your knowledge of what animals you might see in an area at a particular time of year - a skill every naturalist* strives for - using technology! Using iNaturalist and Observable Notebooks we\u2019re going to prototype seasonality graphs for particular species in an area, and automatically create a guide to what animals you might see in each month.\n*(a Naturalist is someone who likes learning about nature, not someone who\u2019s a fan of being naked, that\u2019s a \u2018Naturist\u2019\u2026 different thing!)\nLooking for critters in rocky intertidal habitats\nOne of my favourite things to do is going rockpooling, or as we call it over here in California, \u2018tidepooling\u2019. Amounting to the same thing, it\u2019s going to a beach that has rocks where the tide covers then uncovers little pools of water at different times of the day. All sorts of fun creatures and life can be found in this \u2018rocky intertidal habitat\u2019\nA particularly exciting creature that lives here is the Nudibranch, a type of super colourful \u2018sea slug\u2019. There are over 3000 species of Nudibranch worldwide. (The word \u201cnudibranch\u201d comes from the Latin nudus, naked, and the Greek \u03b2\u03c1\u03b1\u03bd\u03c7\u03b9\u03b1 / brankhia, gills.)\n\u200b\n\nThey are however quite tricky to find! Even though they are often brightly coloured and interestingly shaped, some of them are very small, and in our part of the world in the Bay Area in California their appearance in our rockpools is seasonal. We see them more often in Summer months, despite the not-as-low tides as in our Winter and Spring seasons.\nMy favourite place to go tidepooling here is Pillar Point in Half Moon bay (at other times of the year more famously known for the surf competition \u2018Mavericks\u2019). The rockpools there are rich in species diversity, of varied types and water-coverage habitat zones as well as being relatively accessible.\n\u200b\n\nI was rockpooling at Pillar Point recently with my parents and we talked to a lady who remarked that she hadn\u2019t seen any Nudibranchs on her visit this time. I realised that having an idea of what species to find where, and at what time of year is one of the many superpower goals of every budding Naturalist. \nUsing technology and the croudsourced species observations of the iNaturalist community we can shortcut our way to this superpower!\nFinding nearby animals with iNaturalist\nWe\u2019re going to be getting our information about what animals you can see in Pillar Point using iNaturalist. iNaturalist is a really fun platform that helps connect people to nature and report their findings of life in the outdoors. It is also a community of nature-loving people who help each other identify and confirm those observations. iNaturalist is a project run as a joint initiative by the California Academy of Sciences and the National Geographic Society.\nI\u2019ve been using iNaturalist for over two years to record and identify plants and animals that I\u2019ve found in the outdoors. I use their iPhone app to upload my pictures, which then uses machine learning algorithms to make an initial guess at what it is I\u2019ve seen. The community is really active, and I often find someone else has verified or updated my species guess pretty soon after posting. \nThis process is great because once an observation has been identified by at least two people it becomes \u2018verified\u2019 and is considered research grade. Research grade observations get exported and used by scientists, as well as being indexed by the Global Biodiversity Information Facility, GBIF.\n\u200b\n\niNaturalist has a great API and API explorer, which makes interacting and prototyping using iNaturalist data really fun. For example, if you go to the API explorer and expand the Observations : Search and fetch section and then the GET /observations API, you get a selection of input boxes that allow you to play with options that you can then pass to the API when you click the \u2018Try it out\u2019 button.\n\u200b\n\nYou\u2019ll then get a URL that looks a bit like\nhttps://api.inaturalist.org/v1/observations?captive=false &geo=true&verifiable=true&taxon_id=47113&lat=37.495461&lng=-122.499584 &radius=5&order=desc&order_by=created_at \nwhich you can call and interrrogate using a programming language of your choice.\nIf you would like to see an all-JavaScript application that uses the iNaturalist API, take a look at OwlsNearMe.com which Simon and I built one weekend earlier this year. It gets your location and shows you all iNaturalist observations of owls near you and lists which species you are likely to see (not adjusted for season).\nRapid development using Observable Notebooks\nWe\u2019re going to be using Observable Notebooks to prototype our examples, pulling data down from iNaturalist. I really like using visual notebooks like Observable, they are great for learning and building things quickly. You may be familiar with Jupyter notebooks for Python which is similar but takes a bit of setup to get going - I often use these for prototyping too. Observable is amazing for querying and visualising data with JavaScript and since it is a hosted product it doesn\u2019t require any setup at all.\nYou can follow along and play with this example on my Observable notebook. If you create an account there you can fork my notebook and create your own version of this example. \nEach \u2018notebook\u2019 consists of a page with a column of \u2018cells\u2019, similar to what you get in a spreadsheet. A cell can contain Markdown text or JavaScript code and the output of evaluating the cell appears above the code that generated it. There are lots of tutorials out there on Observable Notebooks, I like this code introduction one from Observable (and D3) creator Mike Bostock.\nDeveloping your Naturalist superpowers\nIf you have an idea of what plants and critters you might see in a place at the time you visit, you can hone in on what you want to study and train your Naturalist eye to better identify the life around you.\nFor our example, we care about wildlife we can see at Pillar Point, so we need a way of letting the iNaturalist API know which area we are interested in.\nWe could use a latitide, longitude and radius for this, but a rectangular bounding box is a better shape for the reef. We can use this tool to draw the area we want to search within: boundingbox.klokantech.com\n\u200b\n\nThe tool lets you export the bounding box in several forms using the dropdown at the bottom left under the map givese We are going to use the \u2018DublinCore\u2019 format as it\u2019s closest to the format needed by the iNaturalist API.\n westlimit=-122.50542; southlimit=37.492805; eastlimit=-122.492738; northlimit=37.499811\nA quick map primer:\nThe higher the latitude the more north it is\nThe lower the latitude the more south it is\nLatitude 0 = the equator\n\nThe higher the longitude the more east it is of Greenwich\nThe lower the longitude the more west it is of Greenwich\nLongitude 0 = Greenwich\nIn the iNaturalst API we want to use the parameters nelat, nelng, swlat, swlng to create a query that looks inside a bounding box of Pillar Point near Half Moon Bay in California:\nnelat = highest latitude = north limit = 37.499811\nnelng = highest longitude = east limit = -122.492738\nswlat = smallest latitude = south limit = 37.492805\nswlng = smallest longitude = west limit = 122.50542\nAs API parameters these look like this:\n?nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=122.50542\nThese parameters in this format can be used for most of the iNaturalist API methods.\nNudibranch seasonality in Pillar Point\nWe can use the iNaturalist observation_histogram API to get a count of Nudibranch observations per week-of-year across all time and within our Pillar Point bounding box.\nIn addition to the geographic parameters that we just worked out, we are also sending the taxon_id of 47113, which is iNaturalists internal number associated with the Nudibranch taxon. By using this we can get all species which are under the parent \u2018Order Nudibranchia\u2019. \nAnother useful piece of naturalist knowledge is understanding the biological classification scheme of Taxanomic Rank - roughly, when a species has a Latin name of two words eg \u2018Glaucus Atlanticus\u2019 the first Latin word is the \u2018Genus\u2019 like a family name \u2018Glaucus\u2019, and the second word identifies that particular species, like a given name \u2018Atlanticus\u2019. \nThe two Latin words together indicate a specific species, the term we use colloquially to refer to a type of animal often differs wildly region to region, and sometimes the same common name in two countries can refer to two different species. The common names for the Glaucus Atlanticus (which incidentally is my favourite sea slug) include: sea swallow, blue angel, blue glaucus, blue dragon, blue sea slug and blue ocean slug! Because this gets super confusing, Scientists like using this Latin name format instead.\nThe following piece of code asks the iNaturalist Histogram API to return per-week counts for verified observations of Nudibranchs within our Pillar Point bounding box:\npillar_point_counts_per_week = fetch(\n \"https://api.inaturalist.org/v1/observations/histogram?taxon_id=47113&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&interval=week_of_year&verifiable=true\"\n ).then(response => {\n return response.json();\n})\nOur next step is to take this data and draw a graph! We\u2019ll be using Vega-Lite for this, which is a fab JavaScript graphing libary that is also easy and fun to use with Observable Notebooks. \n(Here is a great tutorial on exploring data and drawing graphs with Observable and Vega-Lite)\nThe iNaturalist API returns data that looks like this:\n{\n \"total_results\": 53,\n \"page\": 1,\n \"per_page\": 53,\n \"results\": {\n \"week_of_year\": {\n \"1\": 136,\n \"2\": 20,\n \"3\": 150,\n \"4\": 65,\n \"5\": 186,\n \"6\": 74,\n \"7\": 47,\n \"8\": 87,\n \"9\": 64,\n \"10\": 56,\nBut for our Vega-Lite graph we need data that looks like this:\n[{\n \"week\": \"01\",\n \"value\": 136\n}, {\n \"week\": \"02\",\n \"value\": 20\n}, ...]\nWe can convert what we get back from the API to the second format using a loop that iterates over the object keys:\nobjects_to_plot = {\n let objects = [];\n Object.keys(pillar_point_counts_per_week.results.week_of_year).map(function(week_index) {\n objects.push({\n week: `Wk ${week_index.toString()}`,\n observations: pillar_point_counts_per_week.results.week_of_year[week_index]\n });\n })\n return objects;\n}\nWe can then plug this into Vega-Lite to draw us a graph:\nvegalite({\n data: {values: objects_to_plot},\n mark: \"bar\",\n encoding: {\n x: {field: \"week\", type: \"nominal\", sort: null},\n y: {field: \"observations\", type: \"quantitative\"}\n },\n width: width * 0.9\n})\n\nIt\u2019s worth noting that we have a lot of observations of Nudibranchs particularly at Pillar Point due in no small part to the intertidal monitoring research that Alison Young and Rebecca Johnson facilitate for the California Achademy of Sciences. \nSo, what if we want to look for the seasonality of observations of a particular species of adorable sea slug? We want our interface to have a select box with a list of all the species you might find at any time of year. We can do this using the species_counts API to create us an object with the iNaturalist species ID and common & Latin names.\npillar_point_nudibranches = {\n let api_results = await fetch(\n \"https://api.inaturalist.org/v1/observations/species_counts?taxon_id=47113&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&verifiable=true\"\n ).then(r => r.json())\n\n let species_list = api_results.results.map(i => ({\n value: i.taxon.id,\n label: `${i.taxon.preferred_common_name} (${i.taxon.name})`\n }));\n\n return species_list\n}\nWe can create an interactive select box by importing code from Jeremy Ashkanas\u2019 Observable Notebook: add import {select} from \"@jashkenas/inputs\" to a cell anywhere in our notebook. Observable is magic: like a spreadsheet, the order of the cells doesn\u2019t matter - if one cell is referenced by any other cell then when that cell updates all the other cells refresh themselves. You can also import and reference one notebook from another!\nviewof select_species = select({\n title: \"Which Nudibranch do you want to see seasonality for?\",\n options: [{value: \"\", label: \"All the Nudibranchs!\"}, ...pillar_point_nudibranches],\n value: \"\"\n})\nThen we go back to our old favourite, the histogram API just like before, only this time we are calling it with the value created by our select box ${select_species} as taxon_id instead of the number 47113.\npillar_point_counts_per_month_per_species = fetch(\n `https://api.inaturalist.org/v1/observations/histogram?taxon_id=${select_species}&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&interval=month_of_year&verifiable=true`\n).then(r => r.json())\nNow for the fun graph bit! As we did before, we re-format the result of the API into a format compatible with Vega-Lite:\nobjects_to_plot_species_month = {\n let objects = [];\n Object.keys(pillar_point_counts_per_month_per_species.results.month_of_year).map(function(month_index) {\n objects.push({\n month: (new Date(2018, (month_index - 1), 1)).toLocaleString(\"en\", {month: \"long\"}),\n observations: pillar_point_counts_per_month_per_species.results.month_of_year[month_index]\n });\n })\n return objects;\n}\n(Note that in the above code we are creating a date object with our specific month in, and using toLocalString() to get the longer English name for the month. Because the JavaScript Date object counts January as 0, we use month_index -1 to get the correct month)\nAnd we draw the graph as we did before, only now if you interact with the select box in Observable the graph will dynamically update!\nvegalite({\n data: {values: objects_to_plot_species_month},\n mark: \"bar\",\n encoding: {\n x: {field: \"month\", type: \"nominal\", sort:null},\n y: {field: \"observations\", type: \"quantitative\"}\n },\n width: width * 0.9\n})\nNow we can see when is the best time of year to plan to go tidepooling in Pillar Point if we want to find a specific species of Nudibranch.\n\u200b\n\nThis tool is great for planning when we to go rockpooling at Pillar Point, but what about if you are going this month and want to pre-train your eye with what to look for in order to impress your friends with your knowledge of Nudibranchs?\nWell\u2026 we can create ourselves a dynamic guide that you can with a list of the species, their photo, name and how many times they have been observed in that month of the year!\nOur select box this time looks as follows, simpler than before but assigning the month value to the variable selected_month.\nviewof selected_month = select({\n title: \"When do you want to see Nudibranchs?\",\n options: [\n { label: \"Whenever\", value: \"\" },\n { label: \"January\", value: \"1\" },\n { label: \"February\", value: \"2\" },\n { label: \"March\", value: \"3\" },\n { label: \"April\", value: \"4\" },\n { label: \"May\", value: \"5\" },\n { label: \"June\", value: \"6\" },\n { label: \"July\", value: \"7\" },\n { label: \"August\", value: \"8\" },\n { label: \"September\", value: \"9\" },\n { label: \"October\", value: \"10\" },\n { label: \"November\", value: \"11\" },\n { label: \"December\", value: \"12\" },\n ],\n value: \"\"\n })\nWe then can use the species_counts API to get all the relevant information about which species we can see in month=${selected_month}. We\u2019ll be able to reference this response object and its values later with the variable we just created, eg: all_species_data.results[0].taxon.name.\nall_species_data = fetch(\n `https://api.inaturalist.org/v1/observations/species_counts?taxon_id=47113&month=${selected_month}&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&verifiable=true`\n).then(r => r.json())\nYou can render HTML directly in a notebook cell using Observable\u2019s html tagged template literal:\n\n\nIf you go to Pillar Point ${\n {\"\": \"\",\n \"1\":\"in January\",\n \"2\":\"in Febrary\",\n \"3\":\"in March\",\n \"4\":\"in April\",\n \"5\":\"in May\",\n \"6\":\"in June\",\n \"7\":\"in July\",\n \"8\":\"in August\",\n \"9\":\"in September\",\n \"10\":\"in October\",\n \"11\":\"in November\",\n \"12\":\"in December\",\n }[selected_month]\n } you might see\u2026
\n\n\n${all_species_data.results.map(s => `![](\"${s.taxon.default_photo.medium_url}\")
\n`)}\n
\nThese few lines of HTML are all you need to get this exciting dynamic guide to what Nudibranchs you will see in each month!\n\u200b\n\nPlay with it yourself in this Observable Notebook.\nConclusion\nI hope by playing with these examples you have an idea of how powerful it can be to prototype using Observable Notebooks and how you can use the incredible crowdsourced community data and APIs from iNaturalist to augment your naturalist skills and impress your friends with your new \u2018knowledge of nature\u2019 superpower.\nLastly I strongly encourage you to get outside on a low tide to explore your local rocky intertidal habitat, and all the amazing critters that live there.\nHere is a great introduction video to tidepooling / rockpooling, by Rebecca Johnson and Alison Young from the California Academy of Sciences.", "year": "2018", "author": "Natalie Downe", "author_slug": "nataliedowne", "published": "2018-12-18T00:00:00+00:00", "url": "https://24ways.org/2018/observable-notebooks-and-inaturalist/", "topic": "code"}
{"rowid": 197, "title": "Designing for Mobile Performance", "contents": "Last year, some colleagues at Google ran a research study titled \u201cThe Need for Mobile Speed\u201d to find out what the impact of performance and perception of speed had on the way people use the web on their mobile devices. \nThat\u2019s not a trivial distinction; when considering performance, how fast something feels is often more important than how fast it actually is. When dealing with sometimes underpowered mobile devices and slow mobile networks, designing experiences that feel fast is exceptionally important.\nOne of the most startling numbers we found in the study was that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.\nWe wanted to find out more, so following on from this study, we conducted research to define what the crucial elements of speed are. We took into consideration the user experience (UX), overall perception of speed, and how differing contexts the user finds themselves in can alter how fast a user thinks something loaded.\nTo understand speed and load times first we must understand that user mobile web behaviour is broken down into three buckets;\n\nIntention\nLocation\nState of mind\n\nLet\u2019s look at each of those in turn.\nIntention\nUsers browse sites on a mobile device for many different reasons. To be able to effectively design a performant user experience for them, it\u2019s important to understand what those reasons might be. When asked to describe their reason for visiting a site, approximately 30% of people asked by the study claimed that they were simply browsing without a particular purpose in mind. Looking deeper, we found that this number increased slightly (34%) for retail sites. 30% said they were just there to find out some information for a future task or action, such as booking a flight.\nInterestingly, the research shows that users are actually window shopping using their mobile browser. Only 29% actually said they had a specific goal or intent in mind, and this number increases significantly for financial services like banking sites (57%). This goes against a traditionally held view of users wanting to perform simple actions efficiently on their mobile device. Sure, some users are absolutely doing that, but many are just browsing around without a goal in mind, just like they would on a desktop browser.\nThis gives great insight into the user\u2019s intentions. It tells us that users are actively using sites on their mobile, but a large majority do not intend to do anything instantly. There\u2019s no goal they\u2019re under pressure to achieve. If a site\u2019s performance is lousy or janky, this will only reaffirm to the user to that they can hold off on completing a task, so they might just give up. \nHowever, if a site is quick to load, sophisticated in expressing its value proposition quickly, and enables the user to perform their actions seamlessly, then turning that \u201cbrowsing user\u201d into a \u201cbuying user\u201d becomes all that much easier. When the user has no goal, there\u2019s more opportunity to convert, and you stand a greater chance of doing that if the performance is good enough so they stick around.\nLocation\nObviously, mobile devices by their nature can be used in many different locations. This is an interesting consideration, because it\u2019s not something we traditionally need to take into account designing experiences for static platforms like desktop computers.\nThe in the study, we found that 82% of users browse the web on their mobile phone while in their home. In contrast, only 7% do the same while at work. This might come across as a bit of a shock, but when you look at mobile usage \u2013 in particular app usage \u2013 most of the apps being used are either a social network or some sort of entertainment or media app. Due to the unreliability of network connections, users will often alternate between these two types of apps.\nThe consequence being that if a site doesn\u2019t work offline, or otherwise compensate for bad network connectivity in some way by providing opportunities to allow users to browse their site, then it becomes a self-fulfilling prophecy as to why users mostly view the mobile web from the comfort of their homes where there is a strong WiFi connection. They\u2019re using mobile devices, but they\u2019re not actually mobile themselves.\nAnother thing to bear in mind is how users alternate between devices, a study by comScore found that 80% of transactions take place on desktop while 69% of the browsing takes place on mobile. Any given user might access from more than one location - they might visit one day from a bus queue on their phone, and then next day from a laptop at home.\nState of mind\nOne more thing we need to take into consideration is the user\u2019s state of mind. Whilst browsing at home, users tend to be more relaxed, and in the research 76% stated they were generally calmer at home. The user\u2019s state of mind can have quite a big impact on how they perceive things. The calmer they are, the quicker a site might appear to load. If the user is anxious and impatiently drumming their fingers on the table, things seem to take longer, and even a small wait can feel like an eternity.\nThis is quite key. Over 40% of sites take longer than 4 seconds to load for users who are are out and about and using a mobile data connection. Coupled with our perception, and amplified by a potentially less-than-calm state of mind, this can seem like an age.\nWhat does this all mean?\nI think we can all agree that users prefer strong, steady connections and comfort when completing transactions. It seems like common sense when we say it out loud. Recreating these feelings and sensations of comfort and predictability under all circumstances therefore becomes paramount. Equally, when asked in the study, users all claimed that speed was the most important factor impacting their mobile web usage. Over 40%, in fact, said it was the most important UX feature of a site, and nobody asked considered it to be of no importance at all.\n\nThe meaning of speed\nWhen it comes to performance, speed is measured in two ways \u2013 real speed; as measured on a clock, and perceived speed; how responsive an interaction feels. We can, of course, improve how quickly a site loads by simply making files smaller. Even then, the study showed that 32% of users felt a site can feel slow even when it loads in less than 4 seconds. This gets even worse when you look at it by age group, with 50% if young people (18-24 year olds) thinking a site was slower than it actually was. When you add to the mix that users think a site loaded faster when they are sitting compared to when they are standing up, then you are in a world of trouble if your site doesn\u2019t have any clear indicators to let the user know the loading state of you website or app.\nSo what can we do about this to improve our designs?\nHow to fix / hack user perception\nThere are some golden rules of speed, the first thing is hacking response time. If a page takes more than 3 seconds to load, you will certainly start to lose your users. However, if that slowness is part of a UX flow such as processing information, the user understands it might take a little time. Under those circumstances, a load time of under 5 seconds is acceptable, but even then, you should take caution. Anything above 8 seconds and you are in very real danger of losing your audience completely. \n\n\n\nLoad time\nUser impression\n\n\n\n\n200 ms\nFeels instant\n\n\n1 s\nFeels it is performing smoothly\n\n\n5 s\nPart of user flow\n\n\n8 s\nLose attention\n\n\n\nRemove the tap delay\nMobile browsers often use a 300-350ms delay between the triggering of the touchend and click events. This delay was added so the browser could determine if there was going to be a double-tap triggered or not, since double-tap is a common gesture used to zoom into text. This delay can have the side effect of making interactions feel laggy, and therefore giving the user the impression that the site is slow, even if it\u2019s their own browser causing the problem.\nFortunately there\u2019s a way to remove the delay. Add following in the of your page, and the delay no longer takes effect:\n\nYou can also use touch-action: manipulation in newer browsers to eliminate click delay. For old browsers, FastClick by FT Labs uses touch events to trigger clicks faster and remove the double-tap gesture.\nMake use of Skeleton Screens\nA skeleton layout is a wireframe version of your app that displays while content is being loaded. This demonstrates to the user that content is about to be loaded, giving the impression that something is happening more quickly than it really is. Consider also using a preloader UI as well, with a text label informing the user that the app is loading. One example would be to pulsate the wireframe content giving the app the feeling that it is alive and loading. This reassures the user that something is happening and helps prevent resubmissions or refreshes of your app. Razvan Caliman created a Codepen example of how to create this effect in purely CSS. \nOne thing to consider though, if data doesn\u2019t load then you might need to create a fallback 404 or error page to let the user know what happened. \n\nExample by Owen-Campbell Moore\nResponsive Touch Feedback\nCarefully designing the process by which items load is one aspect of increasing the perceived speed of your page, but reassuring the user that an action they have taken is in process is another. At Google we use something called a Ripple, which is is animating dot that expands or ripples in order to confirm to the user that their input has been triggered. This happens immediately, expanding outward from the point of touch. This reaffirms to the user that their input has been received and is being acted on, even before the site has had a chance to process or respond to the action. From the user\u2019s point of view, they\u2019ve tapped and the page has responded immediately, so it feels really quick and satisfying.\nYou can mimic this same behavior using our Material Design Components Web GitHub repo.\n\nProgress bars\nThese UI elements have existed for a very long time, but research conducted by Chris Harrison and published in New Scientist found that the style of a progress bar can alter the perception of speed drastically. As a matter of fact, progress bars with ripples that animate towards the left appear like they are loading faster by at least 11% percent. So when including them in your site, take into consideration that ripples and progress bars that pulsate faster as they get to the end will make your sites seem quicker.\n\n \n \n Faster Progress Bars: Manipulating Perceived Duration with Visual Augmentations\nNavigation\nThe speed with which a user can locate navigational items or call to actions adds to their perceived performance of a site. If the user\u2019s next action is quick to spot on the screen, they don\u2019t spend time hunting around the interface with their eyes and fingers. So no matter how quickly your code runs, hiding items behind a nav bar will make a site feel slower than it actually is. \nFacebook found that switching to using bottom navigation saw an increase in engagement, satisfaction, revenue, speed, and importantly, perception of speed. If the user sees the navigation items they\u2019re looking for quickly, the interaction feels fast. What\u2019s more, end-to-end task completion is quicker too, as the interface not only feels quicker, but actually measures quicker as well. Similar reactions were found with Spotify and Redbooth.\nLuke Wroblewski gave a talk last year in Ireland titled \u201cObvious Always Wins\u201d which he demonstrated through the work he did with Google+. Luke\u2019s message is that by making the core features of your app obvious to your user, you will see engagement go up. This again seems obvious, right? However, it is important to note that adding bottom navigation doesn\u2019t just mean a black bar at the bottom of your screen like some kind of performance magic bullet. The goal is to make the items clear to the user so they know what they need to be doing, and how you achieve that could be different from one interface to the next. Google keeps experimenting with different navigation styles, but finally settled with the below when they conducted user research and testing.\n\nConclusion\nBy utilizing a collection of UI patterns and speed optimisation techniques, you can improve not only the actual speed of a site, but the perception of how quickly a user thinks your site is loading. It is critical to remember that users will not always be using your site in a calm and relaxed manner and that even their age can impact how they will use or not use your site. By improving your site\u2019s stability, you increase the likelihood of positive user engagement and task completion.\nYou can learn more about techniques to hack user perception and improve user speed by taking a look at an E-Book we published with Awwwards.com called Speed Matters: Design for Mobile Performance.", "year": "2017", "author": "Mustafa Kurtuldu", "author_slug": "mustafakurtuldu", "published": "2017-12-18T00:00:00+00:00", "url": "https://24ways.org/2017/designing-for-mobile-performance/", "topic": "ux"}
{"rowid": 159, "title": "How Media Studies Can Massage Your Message", "contents": "A young web designer once told his teacher \u2018just get to the meat already.\u2019 He was frustrated with what he called the \u2018history lessons and name-dropping\u2019 aspects of his formal college course. He just wanted to learn how to build Web sites, not examine the reasons why.\n\nTechnique and theory are both integrated and necessary portions of a strong education. The student\u2019s perspective has direct value, but also holds a distinct sorrow: Knowing the how without the why creates a serious problem. Without these surrounding insights we cannot tap into the influence of the history and evolved knowledge that came before. We cannot properly analyze, criticize, evaluate and innovate beyond the scope of technique.\n\nHistory holds the key to transcending former mistakes. Philosophy encourages us to look at different points of view. Studying media and social history empowers us as Web workers by bringing together myriad aspects of humanity in direct relation to the environment of society and technology. Having an understanding of media, communities, communication arts as well as logic, language and computer savvy are all core skills of the best of web designers in today\u2019s medium.\n\nControlling the Message\n\n\n\t\u2018The computer can\u2019t tell you the emotional story. It can give you the exact mathematical design, but what\u2019s missing is the eyebrows.\u2019 \u2013 Frank Zappa\n\n\nMedia is meant to express an idea. The great media theorist Marshall McLuhan suggests that not only is media interesting because it\u2019s about the expression of ideas, but that the media itself actually shapes the way a given idea is perceived. This is what McLuhan meant when he uttered those famous words: \u2018The medium is the message.\u2019\n\nIf instead of actually serving a steak to a vegetarian friend, what might a painting of the steak mean instead? Or a sculpture of a cow? Depending upon the form of media in question, the message is altered.\n\nFigure 1\n\nMust we know the history of cows to appreciate the steak on our plate? Perhaps not, but if we begin to examine how that meat came to be on the plate, the social, cultural and ideological associations of that cow, we begin to understand the complexity of both medium and message. A piece of steak on my plate makes me happy. A vegetarian friend from India might disagree and even find that that serving her a steak was very insensitive.\n\nTakeaway: Getting the message right involves understanding that message in order to direct it to your audience accordingly.\n\nA Separate Piece\n\nIf we revisit the student who only wants technique, while he might become extremely adept at the rendering of an idea, without an understanding of the medium, how is he to have greater control over how that idea is perceived? Ultimately, his creativity is limited and his perspective narrowed, and the teacher has done her student a disservice without challenging him, particularly in a scholastic environment, to think in liberal, creative and ultimately innovative terms.\n\nFor many years, web pundits including myself have promoted the idea of separation as a core concept within creating effective front-end media for the Web. By this, we\u2019ve meant literal separation of the technologies and documents: Markup for content; CSS for presentation; DOM Scripting for behavior. While the message of separation was an important part of understanding and teaching best practices for manageable, scalable sites, that separation is really just a separation of pieces, not of entire disciplines.\n\nFor in fact, the medium of the Web is an integrated one. That means each part of the desired message must be supported by the media silos within a given site. The visual designer must study the color, space, shape and placement of visual objects (including type) into a meaningful expression. The underlying markup is ideally written as semantically as possible, promote the meaning of the content it describes. Any interaction and functionality must make the process of the medium support, not take away from, the meaning of the site or Web application. \n\nExamination: The Glass Bead Game\n\nFigure 2\n\nFigure 2 shows two screenshots of CoreWave\u2019s historic \u2018Glass Bead Game.\u2019 Fashioned after Herman Hesse\u2019s novel of the same name, the game was an exploration of how ideas are connected to other ideas via multiple forms of media. It was created for the Web in 1996 using server-side randomization with .htmlx files in order to allow players to see how random associations are in fact not random at all.\n\nTakeaway: We can use the medium itself to explore creative ideas, to link us from one idea to the next, and to help us better express those ideas to our audiences.\n\nComputers and Human Interaction\n\nSince our medium involves computers and human interaction, it does us well to look to foundations of computers and reason. Not long ago I was chatting with Jared Spool on IM about this and that, and he asked me \u2018So how do you feel about that?\u2019 This caused me no end of laughter and I instantly quipped back \u2018It\u2019s okay by me ELIZA.\u2019 We both enjoyed the joke, but then I tried to share it with another dare I say younger colleague, and the reference was lost.\n\nRaise your hand if you got the reference! Some of you will, but many people who come to the Web medium do not get the benefit of such historical references because we are not formally educated in them. Joseph Weizenbaum created the ELIZA program, which emulates a Rogerian Therapist, in 1966. It was an early study of computers and natural human language. I was a little over 2 years old, how about you?\n\nConversation with Eliza\n\nThere are fortunately a number of ELIZA emulators on the Web. I found one at http://www.chayden.net/eliza/Eliza.html that actually contains the source code (in Java) that makes up the ELIZA script.\n\nFigure 3 shows a screen shot of the interaction. ELIZA first welcomes me, says \u2018Hello, How do you do. Please state your problem\u2019 and we continue in a short loop of conversation, the computer using cues from my answers to create new questions and leading fragments of conversation.\n\nFigure 3\n\nAlbeit a very limited demonstration of how humans could interact with a computer in 1966, it\u2019s amusing to play with now and compare it to something as richly interactive as the Microsoft Surface (Figure 4). Here, we see clear Lucite blocks that display projected video. Each side of the block has a different view of the video, so not only does one have to match up the images as they are moving, but do so in the proper directionality.\n\nFigure 4\n\nTakeway: the better we know our environment, the more we can alter it to emulate, expand and even supersede our message.\n\nLeveraging Holiday Cheer\n\nSince most of us at least have a few days off for the holidays now that Christmas is upon us, now\u2019s a perfect time to reflect on ones\u2019 environment and examine the messages within it. Convince your spouse to find you a few audio books for stocking stuffers. Find interactive games to play with your kids and observe them, and yourself, during the interaction. Pour a nice egg-nog and sit down with a copy of Marshall McLuhan\u2019s \u2018The Medium is the Massage.\u2019 Leverage that holiday cheer and here\u2019s to a prosperous, interactive new year.", "year": "2007", "author": "Molly Holzschlag", "author_slug": "mollyholzschlag", "published": "2007-12-22T00:00:00+00:00", "url": "https://24ways.org/2007/how-media-studies-can-massage-your-message/", "topic": "ux"}
{"rowid": 317, "title": "Putting the World into \"World Wide Web\"", "contents": "Despite the fact that the Web has been international in scope from its inception, the predominant mass of Web sites are written in English or another left-to-right language. Sites are typically designed visually for Western culture, and rely on an enormous body of practices for usability, information architecture and interaction design that are by and large centric to the Western world.\n\nThere are certainly many reasons this is true, but as more and more Web sites realize the benefits of bringing their products and services to diverse, global markets, the more demand there will be on Web designers and developers to understand how to put the World into World Wide Web.\n\nInternationalization\n\nAccording to the W3C, Internationalization is:\n\n\n\t\u201c\u2026the design and development of a product, application or document content that enables easy localization for target audiences that vary in culture, region, or language.\u201d\n\n\nMany Web designers and developers have at least heard, if not read, about Internationalization. We understand that the Web is in fact worldwide, but many of us never have the opportunity to work with Internationalization. Or, when we do, think of it in purely technical terms, such as \u201cwhich character set do I use?\u201d\n\nAt first glance, it might seem to many that Internationalization is the act of making Web sites available to international audiences. And while that is in fact true, this isn\u2019t done by broad-stroking techniques and technologies. Instead, it involves a far more narrow understanding of geographical, cultural and linguistic differences in specific areas of the world. This is referred to as localization and is the act of making a Web site make sense in the context of the region, culture and language(s) the people using the site are most familiar with.\n\nInternationalization itself includes the following technical tasks:\n\n\n\tEnsuring no barrier exists to the localization of sites. Of critical importance in the planning stages of a site for Internationalized audiences, the role of the developer is to ensure that no barrier exists. This means being able to perform such tasks as enabling Unicode and making sure legacy character encodings are properly handled.\n\tPreparing markup and CSS with Internationalization in mind. The earlier in the site development process this occurs, the better. Issues such as ensuring that you can support bidirectional text, identifying language, and using CSS to support non-Latin typographic features.\n\tEnabling code to support local, regional, language or culturally related references. Examples in this category would include time/date formats, localization of calendars, numbering systems, sorting of lists and managing international forms of addresses.\n\tEmpowering the user. Sites must be architected so the user can easily choose or implement the localized alternative most appropriate to them.\n\n\nLocalization\n\nAccording to the W3C, Localization is the:\n\n\n\t\u2026adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market (a \u201clocale\u201d).\n\n\nSo here\u2019s where we get down to thinking about the more sociological and anthropological concerns. Some of the primary localization issues are:\n\n\n\tNumeric formats. Different languages and cultures use numbering systems unlike ours. So, any time we need to use numbers, such as in an ordered list, we have to have a means of representing the accurate numbering system for the locale in question.\n\tMoney, honey! That\u2019s right. I\u2019ve got a pocketful of ugly U.S. dollars (why is U.S. money so unimaginative?). But I also have a drawer full of Japanese Yen, Australian Dollars, and Great British Pounds. Currency, how it\u2019s calculated and how it\u2019s represented is always a consideration when dealing with localization.\n\tUsing symbols, icons and colors properly. Using certain symbols or icons on sites where they might offend or confuse is certainly not in the best interest of a site that wants to sell or promote a product, service or information type. Moreover, the colors we use are surprisingly persuasive \u2013 or detrimental. Think about colors that represent death, for example. In many parts of Asia, white is the color of death. In most of the Western world, black represents death. For Catholic Europe, shades of purple (especially lavender) have represented Christ on the cross and mourning since at least Victorian times. When Walt Disney World Europe launched an ad campaign using a lot of purple and very glitzy imagery, millions of dollars were lost as a result of this seeming subtle issue. Instead of experiencing joy and celebration at the ads, the European audience, particularly the French, found the marketing to be overly American, aggressive, depressing and basically unappealing. Along with this and other cultural blunders, Disney Europe has become a well-known case study for businesses wishing to become international. By failing to understand localization differences, and how powerful color and imagery act on the human psyche, designers and developers are put to more of a disadvantage when attempting to communicate with a given culture.\n\tChoosing appropriate references to objects and ideas. What seems perfectly natural in one culture in terms of visual objects and ideas can get confused in another environment. One of my favorite cases of this has to do with Gerber baby food. In the U.S., the baby food is marketed using a cute baby on the package. Most people in the U.S. culturally do not make an immediate association that what is being represented on the label is what is inside the container. However, when Gerber expanded to Africa, where many people don\u2019t read, and where visual associations are less abstract, people made the inference that a baby on the cover of a jar of food represented what is in fact in the jar. You can imagine how confused and even angry people became. Using such approaches as a marketing ploy in the wrong locale can and will render the marketing a failure.\n\n\nAs you can see, the act of localization is one that can have profound impact on the success of a business or organization as it seeks to become available to more and more people across the globe.\n\nRethinking Design in the Context of Culture\n\nWhile well-educated designers and those individuals working specifically for companies that do a lot of localization understand these nuances, most of us don\u2019t get exposed to these ideas. Yet, we begin to see how necessary it becomes to have an awareness of not just the technical aspects of Internationalization, but the socio-cultural ones within localization.\n\nWhat\u2019s more, the bulk of information we have when it comes to designing sites typically comes from studies and work done on sites built in English and promoted to Western culture at large. We\u2019re making a critical mistake by not including diverse languages and cultural issues within our usability and information architecture studies.\n\nConsider the following design from the BBC:\n\n\n\nIn this case, we\u2019re dealing with English, which is read left to right. We are also dealing with U.K. cultural norms. Notice the following:\n\n\n\tLocation of of navigation\n\tUse of the color red\n\tUse of diverse symbols\n\tMix of symbols, icons and photos\n\tLocation of Search\n\n\nNow look at this design, which is the Arabic version of the BBC News, read right to left, and dealing with cultural norms within the Arabic-speaking world.\n\n\n\nNotice the following:\n\n\n\tLocation of of navigation (location switches to the right)\n\tUse of the color blue (blue is considered the \u201csafest\u201d global color)\n\tNo use of symbols and icons whatsoever\n\tLimitation of imagery to photos\n\tIn most cases, the photos show people, not objects\n\tLocation of Search\n\n\nAdmittedly, some choices here are more obvious than others in terms of why they were made. But one thing that stands out is that the placement of search is the same for both versions. Is this the result of a specific localization decision, or based on what we believe about usability at large? This is exactly the kind of question that designers working on localization have to seek answers to, instead of relying on popular best practices and belief systems that exist for English-only Web sites.\n\nIt\u2019s a Wide World Web After All\n\nFrom this brief article on Internationalization, it becomes apparent that the art and science of creating sites for global audiences requires a lot more preparation and planning than one might think at first glance. Developers and designers not working to address these issues specifically due to time or awareness will do well to at least understand the basic process of making sites more culturally savvy, and better prepared for any future global expansion.\n\nOne thing is certain: We not only are on a dramatic learning curve for designing and developing Web sites as it is, the need to localize sites is going to become more and more a part of the day to day work. Understanding aspects of what makes a site international and local will not only help you expand your skill set and make you more marketable, but it will also expand your understanding of the world and the people within it, how they relate to and use the Web, and how you can help make their experience the best one possible.", "year": "2005", "author": "Molly Holzschlag", "author_slug": "mollyholzschlag", "published": "2005-12-09T00:00:00+00:00", "url": "https://24ways.org/2005/putting-the-world-into-world-wide-web/", "topic": "ux"}
{"rowid": 212, "title": "Refactoring Your Way to a Design System", "contents": "I love refactoring code. Absolutely love it. There\u2019s something about taking a piece of UI or a bit of code and reworking it in a way that is simpler, modular, and reusable that makes me incredibly happy.\nI also love design systems work. It gives hybrids like me a home. It seems like everyone is talking about design systems right now. Design systems teams are perfect for those who enjoy doing architectural work and who straddle the line between designer and developer. \nUna Kravets recently identified some of the reasons that design systems fail, and chief among them are lack of buy-in, underlying architecture, and communication. While it\u2019s definitely easier to establish these before project work begins, that doesn\u2019t mean it is the only path to success. \nIt\u2019s a privilege to work on a greenfield project, and one that is not afforded to many. Companies with complex and/or legacy codebases may not be able to support a full rewrite of their product. In addition, many people feel overwhelmed at the thought of creating a complete system and are at a loss of how or where to even begin the process. \nThis is where refactoring comes into play.\nAccording to Martin Fowler, \u201crefactoring is the process of changing a software system in such a way that it does not alter the external behavior of the code yet improves its internal structure.\u201d It\u2019s largely invisible work, and if you do it right, the end user will never know the difference. What it will do is provide a decent foundation to begin more systematic work.\nBuild a solid foundation\nWhen I was first asked to create Pantsuit, the design system for Hillary for America, I was tasked with changing our codebase to be more modular and scalable, without changing the behavior or visual design of the UI. We needed a system in place that would allow for the rapid creation of new projects while maintaining a consistent visual language. In essence, I was asked to refactor our code into a design system.\nDuring that refactor, I focused the majority of my efforts on creating a scalable architecture based on the UI components in a single workflow. Since I needed to maintain a 1:1 parity with production, the only changes I could create were under-the-hood. I started with writing coding standards and deciding on a CSS architecture that I would then use as I rewrote sections of the codebase. \nIf you already have these in place, great! If not, then this is an excellent place to start. Even if your dream of a design system is never fully realized, having a coding philosophy and architecture in place will still have far-reaching benefits and implications.\nI want to note that if your refactor includes creating new coding standards or a CSS architecture, don\u2019t try to switch everything over right away. Instead, focus on a single new feature and isolate/encapsulate your work from the rest of the codebase.\nFocus on the features\n\nThe key principle to cleaning up a complex codebase is to always refactor in the service of a feature. \n\u2014 Max Kanat-Alexander\n\nRefactoring for the sake of refactoring can easily lead to accusations of misused time and lack of results. Another danger of refactoring is that it can turn into yak-shaving if you aren\u2019t disciplined in your approach. To that end, tying your refactored components to feature work is a great way to limit scope and reduce the rest of unintended changes.\nFor example, the initial work on Pantsuit focused only on components related to the donations flow. Every line of code I wrote was in service to improving the maintainability and modularity of that UI. Because we didn\u2019t have any standards in place, I started with those. From there, I identified all the components present in every step of the donations flow, which included some type styles, buttons, form inputs and error states. Then came the refactor of each individual component. Finally, I reintegrated the newly refactored components into the existing donations flow and tested it against production, checking for visual and behavioral diffs. At the end of this process, I had the beginning of a design system that would grow to serve over 50 applications, and a case study to demonstrate its effectiveness.\nIdeally, you\u2019ll want to get buy-in from your stakeholders and product owners before you begin any design systems work. However, in the absence of buy-in, linking your work to new feature development is a good way to both limit the scope of your refactor and jump start component creation.\nIn addition, if you\u2019re still trying to convince your team of the benefits of a design system, starting small and using the newly refactored, feature-driven work as a case study is one way showcase a design systems\u2019 value. By providing a concrete example of how working towards a design system contributed to the project\u2019s success, you\u2019re gathering the data necessary to secure buy-in for a larger-scale effort. It\u2019s a great way to show value, rather than just talking about it.\nShow, don\u2019t tell\nPerhaps the most important thing you can do for any design system is to document it. The key is to create a frictionless way to keep the documentation up-to-date, otherwise no one will contribute to it, and in turn, it will become obsolete and useless. \nThere are lots of tools out there to help you get started documenting your new system. One of my favorites is KSS, which parses comments in the code and uses them to generate a style guide. For Pantsuit, I used the node version of KSS, along with a template to quickly spin up a documentation site.\nI\u2019ve listed just a few tools below; for even more, check out the tools sections of styleguides.io.\n\nFractal\nPattern Lab\nDrizzle\nFabricator\nAstrum\nCatalog\n\nRegardless of what tool you settle on, it needs to integrate well with your current workflow. \nConclusion: always be refactoring\nIf you\u2019re not lucky enough to be able to start a new design system from scratch, you can start small and work on a single feature or component. With each new project comes a new opportunity to flesh out a new part of the system, and another potential case study to secure buy-in and showcase its value. Make sure to carefully and thoroughly document each new portion of the system as it\u2019s built. After a few projects, you\u2019ll find yourself with a decent start to a design system. \nGood luck, and happy holidays!\nFurther reading:\n\nWhy Design Systems Fail\nCSS Architecture for Design Systems\nRefactoring: Improving the Design of Existing Code\nRefactoring CSS: The Three I\u2019s\nRefactoring is About Features", "year": "2017", "author": "Mina Markham", "author_slug": "minamarkham", "published": "2017-12-23T00:00:00+00:00", "url": "https://24ways.org/2017/refactoring-your-way-to-a-design-system/", "topic": "code"}
{"rowid": 187, "title": "A New Year's Resolution", "contents": "The end of 2009 is fast approaching. Yet another year has passed in a split second. Our Web Designing careers are one year older and it\u2019s time to reflect on the highs and lows of 2009. What was your greatest achievement and what could you have done better? Perhaps, even more importantly, what are your goals for 2010?\n\nSomething that I noticed in 2009 is that being a web designer 24/7; it\u2019s easy to get consumed by the web. It\u2019s easy to get caught up in the blog posts, CSS galleries, web trends and Twitter! Living in this bubble can lead to one\u2019s work becoming stale, boring and basically like everyone else\u2019s work on the web. No designer wants this.\n\nSo, I say on 1st January 2010 let\u2019s make it our New Year\u2019s resolution to create something different, something special or even ground-breaking! Make it your goal to break the mold of current web design trends and light the way for your fellow web designer comrades!\n\nOf course I wouldn\u2019t let you embark on the New Year empty handed. To help you on your way I\u2019ve compiled a few thoughts and ideas to get your brains ticking!\n\nDon\u2019t design for the web, just design\n\nA key factor in creating something original and fresh for the web is to stop thinking in terms of web design. The first thing we need to do is forget the notion of headers, footers, side bars etc. A website doesn\u2019t necessarily need any of these, so even before we\u2019ve started we\u2019ve already limited our design possibilities by thinking in these very conventional and generally accepted web terms. The browser window is a 2D canvas like any other and we can do with it what we like. \n\nWith this in mind we can approach web design from a fresh perspective. We can take inspiration for web design from editorial design, packaging design, comics, poster design, album artwork, motion design, street signage and anything else you can think of. Web design is way more than the just the web and by taking this more wide angled view of what web design is and can be you\u2019ll find there are a thousand more exiting design possibilities.\n\nNote: Try leaving the wire framing till after you\u2019ve gone to town with some initial design concepts. You might find it helps keep your head out of that \u2018web space\u2019 a little bit longer, thus enabling you to think more freely about your design. Really go crazy with these as you can always pull it back into line later. The key is to think big initially and then work backwards. There\u2019s no point restricting your creativity early on because your technical knowledge can foresee problems down the line. You can always sort these problems out later on\u2026 let your creative juices flow!\n\n Inspiration can come from anywhere! (Photo: modomatic)\n\nTry something new!\n\nProgress in web design or in any design discipline is a sort of evolution. Design trends and solutions merge and mutate to create new design trends and hopefully better solutions. This is fine but the real leaps are made when someone has the guts to do something different. \n\nDon\u2019t be afraid to challenge the status quo. To create truly original work you have to be prepared to get it wrong and that\u2019s hard to do. When you\u2019re faced with this challenge just remind yourself that in web design there is rarely a \u2018best way to do something\u2019, or why would we ever do it any other way? \n\nIf you do this and get it right the pay off can be immense. Not only will you work stand out from the crowd by a mile, you will have become a trend setter as opposed to a trend follower.\n\nTell a story with your design\n\nGreat web design is way more than just the aesthetics, functionality or usability. Great web design goes beyond the pixels on the screen. For your website to make a real impact on it\u2019s users it has to connect with them emotionally. So, whether your website is promoting your own company or selling cheese it needs to move people. You need to weave a story into your design. It\u2019s this story that your users will connect with. \n\nTo do this the main ingredients of your design need to be strongly connected. In my head those main ingredients are Copy, Graphic Design, Typography, imagery and colour. \n\nCopy\n\nStrong meaningful copy is the backbone to most great web design work. Pay special attention to strap lines and headlines as these are often the sparks that start the fire. All the other elements can be inspired by this backbone of strong copy.\n\nGraphic Design\n\nUse the copy to influence how you treat the page with your graphic design. Let the design echo the words.\n\nTypography\n\nWhat really excites me about typography isn\u2019t the general text presentation on a page, most half decent web designer have a grasp of this already. What excites me is the potential there is to base a whole design on words and letters. Using the strong copy you already have, one has the opportunity the customise, distort, build and arrange words and letters to create beautiful and powerful compositions that can be the basis for an entire site design.\n\n Get creative with Typography (Photo: Pam Sattler)\n\nImagery and Colour\n\nWith clever use of imagery (photographs or illustrations) and colour you further have the chance to deepen the story you are weaving into your design. The key is to use meaningful imagery, don\u2019t to insert generic imagery for the sake of filling space\u2026 it\u2019s just a wasted opportunity.\n\nRemember, the main elements of your design combined are greater than the sum of their parts. Whatever design decisions you make on a page, make them for a good reason. It\u2019s not good enough to try and seduce your users with slick and shiny web pages. For your site to leave a lasting impression on the user you need to make that emotional connection.\n\n Telling the Story (Advertising Agency: Tita, Milano, Italy, Art Director: Emanuele Basso)\n\nGo one step further\n\nSo you\u2019ve almost finished your latest website design. You\u2019ve fulfilled the brief, you\u2019re happy with the result and you\u2019re pretty sure your client will be too. It\u2019s at this point we should ask ourselves \u201cCan I push this further\u201d? What touches could you add to the site that\u2019ll take it beyond what was required and into something exceptional? The truth is, to produce exceptional work we need to do more than is required of us. We need to answer the brief and then some!\n\nGo back through your site and make a note of what enhancements could be made to make the site not just good but outstanding. It might be revisiting a couple of pages that were neglected in the design process, it might be adding some CSS 3 gloss for the users that can benefit from it or it might just be adding some clever little easter eggs to show that you care. These touches will soon add up and make a massive difference to the finished product.\n\nSo, go one step further\u2026 take it further than you anyone else will. Then your work will stand out for sure.\n\nParting message\n\nI love being a designer for many of reasons but the main one being that with every new project we embark on we have the chance to express ourselves. We have the chance to create something special, something that people will talk about. It\u2019s this chance that drives us onwards day after day, year after year. So in 2010 shout louder than you ever have before, take chances, try something new and above all design your socks off!", "year": "2009", "author": "Mike Kus", "author_slug": "mikekus", "published": "2009-12-10T00:00:00+00:00", "url": "https://24ways.org/2009/a-new-years-resolution/", "topic": "business"}
{"rowid": 217, "title": "Beyond Web Mechanics \u2013 Creating Meaningful Web Design", "contents": "It was just over three years ago when I embarked on becoming a web designer, and the first opinion piece about the state of web design I came across was a conference talk by Elliot Jay Stocks called \u2018Destroy the Web 2.0 Look\u2019. Elliot\u2019s presentation was a call to arms, a plea to web designers the world over to stop the endless reproductions of the so called \u2018Web 2.0 look\u2019.\n\nThree and a half years on from Elliot\u2019s talk, what has changed? Well, from an aesthetic standpoint, not a whole lot. The Web 2.0 look has evolved, but it\u2019s still with us and much of the web remains filled with cookie cutter websites that bear a striking resemblance to one another. This wouldn\u2019t matter so much if these websites were selling comparable services or products, but they\u2019re not. They look similar, they follow the same web design trends; their aesthetic style sends out a very similar message, yet they\u2019re selling completely different services or products. How can you be communicating effectively with your users when your online book store is visually indistinguishable from an online cosmetic store? This just doesn\u2019t make sense. \n\nI don\u2019t want to belittle the current version of the Web 2.0 look for the sake of it. I want to talk about the opportunity we have as web designers to create more meaningful experiences for the people using our websites. Using design wisely gives us the ability to communicate messages, ideas and attitudes that our users will understand and connect with.\n\nBeing human\n\nAs human beings we respond emotionally to everything around us \u2013 people, objects, posters, packaging or websites. We also respond in different ways to different kinds of aesthetic design and style. We care about style and aesthetics deeply, whether we realise it or not. Aesthetic design has the power to attract or repel. We often make decisions based purely on aesthetics and style \u2013 and don\u2019t retailers the world over know it! We connect attitudes and strongly held beliefs to style. Individuals will proudly associate themselves with a certain style or aesthetic because it\u2019s an expression of who they are. You know that old phrase, \u2018Don\u2019t judge a book by its cover\u2019? Well, the problem is that people do, so it\u2019s important we get the cover right.\n\nMuch is made of how to structure web pages, how to create a logical information hierarchy, how to use layout and typography to clearly communicate with your users. It\u2019s important, however, not to mistake clarity of information or legibility with getting your message across. Few users actually read websites word by word: it\u2019s far more likely they\u2019ll just scan the page. If the page is copy-heavy and nothing grabs their attention, they may well just move on. This is why it\u2019s so important to create a visual experience that actually means something to the user. \n\nMeaningful design\n\nWhen we view a poster or website, we make split-second assessments and judgements of what is in front of us. Our first impressions of what a website does or who it is aimed at are provoked by the style and aesthetic of the website. For example, with clever use of colour, typography, graphic design and imagery we can communicate to users that an organisation is friendly, edgy, compassionate, fun or environmentally conscious.\n\nUsing a certain aesthetic we can convey the personality of that organisation, target age ranges, different sexes or cultural groups, communicate brand attributes, and more. We can make our users feel like they\u2019re part of something and, perhaps even more importantly, we can make new users want to be a part of something. And we can achieve all this before the user has read a single word. \n\nBy establishing a website\u2019s aesthetic and creating a meaningful visual language, a design is no longer just a random collection of pretty gradients that have been plucked out of thin air. There can be a logic behind the design decisions we make. So, before you slap another generic piece of ribbon or an ultra shiny icon into the top-left corner of your website, think about why you are doing it. If you can\u2019t come up with a reason better than \u201cI saw it on another website\u201d, it\u2019s probably a poor application of style.\n\nDesign and style\n\nThere are a number of reasons why the web suffers from a lack meaningful design. Firstly, there are too many preconceptions of what a website should look like. It\u2019s too easy for designers to borrow styles from other websites, thereby limiting the range of website designs we see on the web. Secondly, many web designers think of aesthetic design as of secondary importance, which shouldn\u2019t be the case. Designing websites that are accessible and easy to use is, of course, very important but this is the very least a web designer should be delivering. Easy to use websites should come as standard \u2013 it\u2019s equally important to create meaningful, compelling and beautiful experiences for everyone who uses our websites. The aesthetics of your site are part of the design, and to ignore this and play down the role of aesthetic design is just a wasted opportunity. \n\nNo compromise necessary\n\nEasy to use, accessible websites and beautiful, meaningful aesthetics are not mutually exclusive. The key is to apply style and aesthetic design appropriately. We need to think about who and what we\u2019re designing for and ask ourselves why we\u2019re applying a certain kind of aesthetic style to our design. If you do this, there\u2019s no reason why effective, functional design should come at the expense of jaw-dropping, meaningful aesthetics.\n\nWeb designers need to understand the differences between functional design and aesthetic design but, even more importantly, they need to know how to make them work together. It\u2019s combining these elements of design successfully that makes for the best web design in the world.", "year": "2010", "author": "Mike Kus", "author_slug": "mikekus", "published": "2010-12-05T00:00:00+00:00", "url": "https://24ways.org/2010/beyond-web-mechanics-creating-meaningful-web-design/", "topic": "design"}
{"rowid": 281, "title": "Nine Things I've Learned", "contents": "I\u2019ve been a professional graphic designer for fourteen years and for just under four of those a professional web designer. Like most designers I\u2019ve learned a lot in my time, both from a design point of view and in business as freelance designer. A few of the things I\u2019ve learned stick out in my mind, so I thought I\u2019d share them with you. They\u2019re pretty random and in no particular order.\n\n1. Becoming the designer you want to be\n\nWhen I started out as a young graphic designer, I wanted to design posters and record sleeves, pretty much like every other young graphic designer. The problem is that the reality of the world means that when you get your first job you\u2019re designing the back of a paracetamol packet or something equally weird. I recently saw a tweet that went something like this: \u201cYou\u2019ll never become the designer you always dreamt of being by doing the work you never wanted to do\u201d. This is so true; to become the designer you want to be, you need to be designing the things you\u2019re passionate about designing. This probably this means working in the evenings and weekends for little or no money, but it\u2019s time well spent. Doing this will build up your portfolio with the work that really shows what you can do! Soon, someone will ask you to design something based on having seen this work. From this point, you\u2019re carving your own path in the direction of becoming the designer you always wanted to be.\n\n2. Compete on your own terms\n\nAs well as all being friends, we are also competitors. In order to win new work we need a selling point, preferably a unique selling point. Web design is a combination of design disciplines \u2013 user experience design, user interface Design, visual design, development, and so on. Some companies will sell themselves as UX specialists, which is fine, but everyone who designs a website from scratch does some sort of UX, so it\u2019s not really a unique selling point. Of course, some people do it better than others.\n\nOne area of web design that clients have a strong opinion on, and will judge you by, is visual design. It\u2019s an area in which it\u2019s definitely possible to have a unique selling point. Designing the visual aesthetic for a website is a combination of logical decision making and a certain amount of personal style. If you can create a unique visual style to your work, it can become a selling point that\u2019s unique to you.\n\n3. How much to charge and staying motivated\n\nWhen you\u2019re a freelance designer one of the hardest things to do is put a price on your work and skills. Finding the right amount to charge is a fine balance between supplying value to your customer and also charging enough to stay motivated to do a great job. It\u2019s always tempting to offer a low price to win work, but it\u2019s often not the best approach: not just for yourself but for the client as well.\n\nA client once asked me if I could reduce my fee by \u00a31,000 and still be motivated enough to do a good job. In this case the answer was yes, but it was the question that resonated with me. I realized I could use this as a gauge to help me price projects. Before I send out a quote I now always ask myself the question \u201cIs the amount I\u2019ve quoted enough to make me feel motivated to do my best on this project?\u201d I never send out a quote unless the answer is yes. In my mind there\u2019s no point in doing any project half-heartedly, as every project is an opportunity to build your reputation and expand your portfolio to show potential clients what you can do. Offering a client a good price but not being prepared to put everything you have into it, isn\u2019t value for money. \n\n4. Supplying the right design\n\nWhen I started out as a graphic designer it seemed to be the done thing to supply clients with a ton of options for their logo or brochure designs. In a talk given by Dan Rubin, he mentioned that this was a legacy of agencies competing with each other in a bid to create the illusion of offering more value for money. Over the years, I\u2019ve realized that offering more than one solution makes no sense. The reason a client comes to you as a designer is because you\u2019re the person than can get it right. If I were to supply three options, I\u2019d be knowingly offering my client at least two options that I didn\u2019t think worked.\n\nTo this day I still get asked how many homepage design options I\u2019ll supply for the quoted amount. The answer is one. Of course, I\u2019m more than happy to iterate upon the design to fine-tune it and, on the odd occasion, I do revisit a design concept if I just didn\u2019t nail the design first time around. Your time is much better spent refining the right design option than rushing out three substandard designs in the same amount of time.\n\n5. Colour is key\n\nThere are many contributing factors that go into making a good visual design, but one of the simplest ways to do this is through the use of colour. The colour palette used in a design can have such a profound effect on a visual design that it almost feels like you\u2019re cheating. It\u2019s easy to add more and more subtle shades of colour to add a sense of sophistication and complexity to a design, but it dilutes the overall visual impact. When I design, I almost have a rule that only allows me to use a very limited colour palette. I don\u2019t always stick to it, but it\u2019s always in mind and something I\u2019m constantly reviewing through my design process.\n\n6. Creative thinking is central to good or boundary-pushing web design\n\nWhen we think of creativity in web design we often link this to the visual design, as there is an obvious opportunity to be creative in this area if the brief allows it. Something that I\u2019ve learnt in my time as a web designer is that there\u2019s a massive need for creative thinking in the more technical aspects of web design. The tools we use for building websites are there to be manipulated and used in creative ways to design exciting and engaging user experiences. Great developers are constantly using their creativity to push the boundaries of what can be done with CSS, jQuery and JavaScript. \n\nBeing creative and creative thinking are things we should embrace as an industry and they are qualities that can be found in anyone, whether they be a visual designer or Rails developer.\n\n7. Creative block: don\u2019t be afraid to get things wrong\n\nCreative block can be a killer when designing. It\u2019s often applied to visual design, which is more subjective. I suffer from creative block on a regular basis. It\u2019s hugely frustrating and can screw up your schedule. Having thought about what creative block actually is, I\u2019ve come to the conclusion that it\u2019s actually more of a lack of direction than a lack of ideas. You have ideas and solutions in mind but don\u2019t feel committed to any of them. You\u2019re scared that whatever direction you take, it\u2019ll turn out to be wrong. I\u2019ve found that the best remedy for this is to work through this barrier. It\u2019s a bit like designing with a blindfold on \u2013 you don\u2019t really know where you\u2019re going. If you stick to your guns and keep pressing forward I find that, nine times out of ten, this process leads to a solution. As the page begins to fill, the direction you\u2019re looking for slowly begins to take shape.\n\n8. You get better at designing by designing\n\nI often get emails asking me what books someone can read to help them become a better designer. There are a lot of good books on subjects like HTML5, CSS, responsive web design and the like, that will really help improve anyone\u2019s web design skills. But, when it comes to visual design, the best way to get better is to design as much as possible. You can\u2019t follow instructions for these things because design isn\u2019t following instructions. A large part of web design is definitely applying a set of widely held conventions, but there\u2019s another part to it that is invention and the only way to get better at this is to do it as much as possible.\n\n9. Self-belief is overrated\n\nThroughout our lives we\u2019re told to have self-belief. Self-belief and confidence in what we do, whatever that may be. The problem is that some people find it easier than others to believe in themselves. I\u2019ve spent years trying to convince myself to believe in what I do but have always found it difficult to have complete confidence in my design skills. Self-doubt always creeps in.\n\nI\u2019ve realized that it\u2019s ok to doubt myself and I think it might even be a good thing! I\u2019ve realized that it\u2019s my self-doubt that propels me forward and makes me work harder to achieve the best results. The reason I\u2019m sharing this is because I know I\u2019m not the only designer that feels this way. You can spend a lot of time fighting self-doubt only to discover that it\u2019s your body\u2019s natural mechanism to help you do the best job possible.", "year": "2011", "author": "Mike Kus", "author_slug": "mikekus", "published": "2011-12-11T00:00:00+00:00", "url": "https://24ways.org/2011/nine-things-ive-learned/", "topic": "business"}
{"rowid": 125, "title": "Accessible Dynamic Links", "contents": "Although hyperlinks are the soul of the World Wide Web, it\u2019s worth using them in moderation. Too many links becomes a barrier for visitors navigating their way through a page. This difficulty is multiplied when the visitor is using assistive technology, or is using a keyboard; being able to skip over a block of links doesn\u2019t make the task of finding a specific link any easier.\n\nIn an effort to make sites easier to use, various user interfaces based on the hiding and showing of links have been crafted. From drop-down menus to expose the deeper structure of a website, to a decluttering of skip links so as not to impact design considerations. Both are well intentioned with the aim of preserving a good usability experience for the majority of a website\u2019s audience; hiding the real complexity of a page until the visitor interacts with the element.\n\nWhen JavaScript is not available\n\nThe modern dynamic link techniques rely on JavaScript and CSS, but regardless of whether scripting and styles are enabled or not, we should consider the accessibility implications, particularly for screen-reader users, and people who rely on keyboard access.\n\nIn typical web standards-based drop-down navigation implementations, the rough consensus is that the navigation should be structured as nested lists so when JavaScript is not available the entire navigation map is available to the visitor. This creates a situation where a visitor is faced with potentially well over 50 links on every page of the website. Keyboard access to such structures is frustrating, there\u2019s far too many options, and the method of serially tabbing through each link looking for a specific one is tedious.\n\nInstead of offering the visitor an indigestible chunk of links when JavaScript is not available, consider instead having the minimum number of links on a page, and when JavaScript is available bringing in the extra links dynamically. Santa Chris Heilmann offers an excellent proof of concept in making Ajax navigation optional.\n\nWhen JavaScript is enabled, we need to decide how to hide links. One technique offers a means of comprehensively hiding links from keyboard users and assistive technology users. Another technique allows keyboard and screen-reader users to access links while they are hidden, and making them visible when reached.\n\nHiding the links\n\nIn JavaScript enhanced pages whether a link displays on screen depends on a certain event happening first. For example, a visitor needs to click a top-level navigation link that makes a set of sub-navigation links appear. In these cases, we need to ensure that these links are not available to any user until that event has happened.\n\nThe typical way of hiding links is to style the anchor elements, or its parent nodes with display: none. This has the advantage of taking the links out of the tab order, so they are not focusable. It\u2019s useful in reducing the number of links presented to a screen-reader or keyboard user to a minimum. Although the links are still in the document (they can be referenced and manipulated using DOM Scripting), they are not directly triggerable by a visitor.\n\nOnce the necessary event has happened, like our visitor has clicked on a top-level navigation link which shows our hidden set of links, then we can display the links to the visitor and make them triggerable. This is done simply by undoing the display: none, perhaps by setting the display back to block for block level elements, or inline for inline elements. For as long as this display style remains, the links are in the tab order, focusable by keyboard, and triggerable.\n\nA common mistake in this situation is to use visibility: hidden, text-indent: -999em, or position: absolute with left: -999em to position these links off-screen. But all of these links remain accessible via keyboard tabbing even though the links remain hidden from screen view. In some ways this is a good idea, but for hiding sub-navigation links, it presents the screen-reader user and keyboard user with too many links to be of practical use.\n\nMoving the links out of sight\n\nIf you want a set of text links accessible to screen-readers and keyboard users, but don\u2019t want them cluttering up space on the screen, then style the links with position: absolute; left: -999em. Links styled this way remain in the tab order, and are accessible via keyboard. (The position: absolute is added as a style to the link, not to a parent node of the link \u2013 this will give us a useful hook to solve the next problem).\n\na.helper {\n\tposition: absolute;\n\tleft: -999em;\n}\n\nOne important requirement when displaying links off-screen is that they are visible to a keyboard user when they receive focus. Tabbing on a link that is not visible is a usability mudpit, since the visitor has no visible cue as to what a focused link will do, or where it will go.\n\nThe simple answer is to restyle the link so that it appears on the screen when the hidden link receives focus. The anchor\u2019s :focus pseudo-class is a logical hook to use, and with the following style repositions the link onscreen when it receives the focus:\n\na.helper:focus, a.helper.focus {\n\ttop: 0;\n\tleft: 0;\n}\n\nThis technique is useful for hiding skip links, and options you want screen-reader and keyboard users to use, but don\u2019t want cluttering up the page. Unfortunately Internet Explorer 6 and 7 don\u2019t support the focus pseudo-class, which is why there\u2019s a second CSS selector a.helper.focus so we can use some JavaScript to help out. When the page loads, we look for all links that have a class of helper and add in onfocus and onblur event handlers:\n\nif (anchor.className == \"helper\") {\n\tanchor.onfocus = function() {\n\t\tthis.className = 'helper focus';\n\t}\n\tanchor.onblur = function() {\n\t\tthis.className = 'helper';\n\t}\n}\n\nSince we are using JavaScript to cover up for deficiencies in Internet Explorer, it makes sense to use JavaScript initially to place the links off-screen. That way an Internet Explorer user with JavaScript disabled can still use the skip link functionality.\n\nIt is vital that the number of links rendered in this way is kept to a minimum. Every link you offer needs to be tabbed through, and gets read out in a screen reader. Offer these off-screen links that directly benefit these types of visitor.\n\nAndy Clarke and Kimberly Blessing use a similar technique in the Web Standards Project\u2018s latest design, but their technique involves hiding the skip link in plain sight and making it visible when it receives focus. Navigate the page using just the tab key to see the accessibility-related links appear when they receive focus.\n\nThis technique is also a good way of hiding image replaced text. That way the screen-readers still get the actual text, and the website still gets its designed look.\n\nWhich way?\n\nIf the links are not meant to be reachable until a certain event has occurred, then the display: none technique is the preferred approach. If you want the links accessible but out of the way until they receive focus, then the off-screen positioning (or Andy\u2019s hiding in plain sight technique) is the way to go.", "year": "2006", "author": "Mike Davies", "author_slug": "mikedavies", "published": "2006-12-05T00:00:00+00:00", "url": "https://24ways.org/2006/accessible-dynamic-links/", "topic": "ux"}
{"rowid": 322, "title": "Introduction to Scriptaculous Effects", "contents": "Gather around kids, because this year, much like in that James Bond movie with Denise Richards, Christmas is coming early\u2026 in the shape of scrumptuous smooth javascript driven effects at your every whim.\n\nNow what I\u2019m going to do, is take things down a notch. Which is to say, you don\u2019t need to know much beyond how to open a text file and edit it to follow this article. Personally, I for instance can\u2019t code to save my life.\n\nWell, strictly speaking, that\u2019s not entirely true. If my life was on the line, and the code needed was really simple and I wasn\u2019t under any time constraints, then yeah maybe I could hack my way out of it\n\nBut my point is this: I\u2019m not a programmer in the traditional sense of the word. In fact, what I do best, is scrounge code off of other people, take it apart and then put it back together with duct tape, chewing gum and dumb blind luck.\n\nNo, don\u2019t run! That happens to be a good thing in this case. You see, we\u2019re going to be implementing some really snazzy effects (which are considerably more relevant than most people are willing to admit) on your site, and we\u2019re going to do it with the aid of Thomas Fuchs\u2019 amazing Script.aculo.us library. And it will be like stealing candy from a child.\n\nWhat Are We Doing?\n\nI\u2019m going to show you the very basics of implementing the Script.aculo.us javascript library\u2019s Combination Effects. These allow you to fade elements on your site in or out, slide them up and down and so on.\n\nWhy Use Effects at All?\n\nBefore get started though, let me just take a moment to explain how I came to see smooth transitions as something more than smoke and mirror-like effects included for with little more motive than to dazzle and make parents go \u2018uuh, snazzy\u2019.\n\nEarlier this year, I had the good fortune of meeting the kind, gentle and quite knowledgable Matt Webb at a conference here in Copenhagen where we were both speaking (though I will be the first to admit my little talk on Open Source Design was vastly inferior to Matt\u2019s talk). Matt held a talk called Fixing Broken Windows (based on the Broken Windows theory), which really made an impression on me, and which I have since then referred back to several times.\n\nYou can listen to it yourself, as it\u2019s available from Archive.org. Though since Matt\u2019s session uses many visual examples, you\u2019ll have to rely on your imagination for some of the examples he runs through during it. Also, I think it looses audio for a few seconds every once in a while.\n\nAnyway, one of the things Matt talked a lot about, was how our eyes are wired to react to movement. The world doesn\u2019t flickr. It doesn\u2019t disappear or suddenly change and force us to look for the change. Things move smoothly in the real world. They do not pop up.\n\nHow it Works\n\nOnce the necessary files have been included, you trigger an effect by pointing it at the ID of an element. Simple as that.\n\nImplementing the Effects\n\nSo now you know why I believe these effects have a place in your site, and that\u2019s half the battle. Because you see, actually getting these effects up and running, is deceptively simple.\n\nFirst, go and download the latest version of the library (as of this writing, it\u2019s version 1.5 rc5). Unzip itand open it up.\n\nNow we\u2019re going to bypass the instructions in the readme file. Script.aculo.us can do a bunch of quite advanced things, but all we really want from it is its effects. And by sidestepping the rest of the features, we can shave off roughly 80KB of unnecessary javascript, which is well worth it if you ask me.\n\nAs with Drew\u2019s article on Easy Ajax with Prototype, script.aculo.us also uses the Prototype framework by Sam Stephenson. But contrary to Drew\u2019s article, you don\u2019t have to download Prototype, as a version comes bundled with script.aculo.us (though feel free to upgrade to the latest version if you so please).\n\nSo in the unzipped folder, containing the script.aculo.us files and folder, go into \u2018lib\u2019 and grab the \u2018prototype.js\u2019 file. Move it to whereever you want to store the javascript files. Then fetch the \u2018effects.js\u2019 file from the \u2018src\u2019 folder and put it in the same place.\n\nTo make things even easier for you to get this up and running, I have prepared a small javascript snippet which does some checking to see what you\u2019re trying to do. The script.aculo.us effects are all either \u2018turn this off\u2019 or \u2018turn this on\u2019. What this snippet does, is check to see what state the target currently has (is it on or off?) and then use the necessary effect.\n\nYou can either skip to the end and download the example code, or copy and paste this code into a file manually (I\u2019ll refer to that file as combo.js):\n\nEffect.OpenUp = function(element) {\n element = $(element);\n new Effect.BlindDown(element, arguments[1] || {});\n }\n\n Effect.CloseDown = function(element) {\n element = $(element);\n new Effect.BlindUp(element, arguments[1] || {});\n }\n\n Effect.Combo = function(element) {\n element = $(element);\n if(element.style.display == 'none') { \n new Effect.OpenUp(element, arguments[1] || {}); \n }else { \n new Effect.CloseDown(element, arguments[1] || {}); \n }\n }\n\nCurrently, this code uses the BlindUp and BlindDown code, which I personally like, but there\u2019s nothing wrong with you changing the effect-type into one of the other effects available.\n\nNow, include the three files in the header of your code, like so:\n\n\n\n\n\nNow insert the element you want to use the effect on, like so:\n\n${s.taxon.name}
\nSeen ${s.count} times
\nLorem ipsum dolor sit amet.
\n\nThe above element will start out invisible, and when triggered will be revealed. If you want it to start visible, simply remove the style parameter.\n\nAnd now for the trigger \n\nClick Here\n\nAnd that, is pretty much it. Clicking the link should unfold the DIV targeted by the effect, in this case \u2018content\u2019.\n\nEffect Options\n\nNow, it gets a bit long-haired though. The documentation for script.aculo.us is next to non-existing, and because of that you\u2019ll have to do some digging yourself to appreciate the full potentialof these effects.\n\nFirst of all, what kind of effects are available? Well you can go to the demo page and check them out, or you can open the \u2018effects.js\u2019 file and have a look around, something I recommend doing regardlessly, to gain an overview of what exactly you\u2019re dealing with.\n\nIf you dissect it for long enough, you can even distill some of the options available for the various effects. In the case of the BlindUp and BlindDown effect, which we\u2019re using in our example (as triggered from combo.js), one of the things that would be interesting to play with would be the duration of the effect. If it\u2019s too long, it will feel slow and unresponsive. Too fast and it will be imperceptible.\n\nYou set the options like so:\n\nClick Here\n\nThe change from the previous link being the inclusion of , {duration: .2}. In this case, I have lowered the duration to 0.2 second, to really make it feel snappy.\n\nYou can also go all-out and turn on all the bells and whistles of the Blind effect like so (slowed down to a duration of three seconds so you can see what\u2019s going on):\n\nClick Here\n\nConclusion\n\nAnd that\u2019s pretty much it. The rest is a matter of getting to know the rest of the effects and their options as well as finding out just when and where to use them. Remember the ancient Chinese saying: Less is more.\n\nDownload Example\n\nI have prepared a very basic example, which you can download and use as a reference point.", "year": "2005", "author": "Michael Heilemann", "author_slug": "michaelheilemann", "published": "2005-12-12T00:00:00+00:00", "url": "https://24ways.org/2005/introduction-to-scriptaculous-effects/", "topic": "code"}
{"rowid": 10, "title": "Home Kanban for Domestic Bliss", "contents": "My wife is an architect. I\u2019m a leader of big technical teams these days, but for many years after I was a dev I was a project/program manager. Our friends and family used to watch Grand Designs and think that we would make the ideal team \u2014 she could design, I could manage the project of building or converting whatever dream home we wanted.\n\nThen we bought a house.\n\nA Victorian terrace in the north-east of England that needed, well, a fair bit of work. The big decisions were actually pretty easy: yes, we should knock through a double doorway from the dining room to the lounge; yes, we should strip out everything from the utility room and redo it; yes, we should roll back the hideous carpet in the bedrooms upstairs and see if we could restore the original wood flooring.\n\nThose could be managed like a project.\n\nWhat couldn\u2019t be was all the other stuff. Incremental improvements are harder to schedule, and in a house that\u2019s over a hundred years old you never know what you\u2019re going to find when you clear away some tiles, or pull up the carpets, or even just spring-clean the kitchen (\u201cErm, hon? The paint seems to be coming off. Actually, so does the plaster\u2026\u201d). A bit like going in to fix bugs in code or upgrade a machine \u2014 sometimes you end up quite far down the rabbit hole.\n\nAnd so, as we tried to fit in those improvements in our evenings and weekends, we found ourselves disagreeing. Arguing, even. We were both trying to do the right thing (make the house better) but since we were fitting it in where we could, we often didn\u2019t get to talk and agree in detail what was needed (exactly how to make the house better). And it\u2019s really frustrating when you stay up late doing something, just to find that your other half didn\u2019t mean that they meant this instead, and so your effort was wasted.\n\nThen I saw this tweet from my friend and colleague Jamie Arnold, who was using the same kanban board approach at home as we had instituted at the UK Government Digital Service to manage our portfolio.\n\nMrs Arnold embraces Kanban wall at home. Disagreements about work in progress and priority significantly reduced.. ;) pic.twitter.com/407brMCH\u2014 Jamie Arnold (@itsallgonewrong) October 27, 2012\n\nAnd despite Jamie\u2019s questionable taste in fancy dress outfits (look closely at that board), he is a proper genius when it comes to processes and particularly agile ones. So I followed his example and instituted a home kanban board.\n\nWhat is this kanban of which you speak?\n\nKanban boards are an artefact from lean manufacturing \u2014 basically a visualisation of a production process. They are used to show you where your bottlenecks are, or where one part of the process is producing components faster than another part of the process can cope. Identifying the bottlenecks leads you to set work in progress (WIP) limits, so that you get an overall more efficient system.\n\nIncreasingly kanban is used as an agile software development approach, too, especially where support work (like fixing bugs) needs to be balanced with incremental enhancement (like adding new features).\n\nI\u2019m a big advocate of kanban when you have a system that needs to be maintained and improved by the same team at the same time. Rather than the sprint-based approach of scrum (where the next sprint\u2019s stories or features to be delivered are agreed up front), kanban lets individuals deal with incidents or problems that need investigation and bug fixing when urgent and important. Then, when someone has capacity, they can just go to the board and pull down the next feature to develop or test.\n\nSo, how did we use it?\n\nOne of the key tenets of kanban is that you visualise your workflow, so we put together a whiteboard with columns: Icebox; To Do Next; In Process; Done; and also a section called Blocked. Then, for each thing that needed to happen in the house, we put it on a Post-it note and initially chucked them all in the Icebox \u2014 a collection with no priority assigned yet.\n\nEach week we looked at the Icebox and pulled out a set of things that we felt should be done next. This was pulled into the To Do Next column, and then each time either of us had some time, we could just pull a new thing over into the In Process column. We agreed to review at the end of each week and move things to Done together, and to talk about whether this kanban approach was working for us or not.\n\nWe quickly learned for ourselves why kanban has WIP limits as a key tenet \u2014 it\u2019s tempting to pull everything into the To Do Next column, but that\u2019s unrealistic. And trying to do more than one or two things each at a given time isn\u2019t terribly productive owing to the cost of task switching. So we tend to limit our To Do Next to about seven items, and our In Process to about four (a max of two each, basically).\n\nWe use the Blocked column when something can\u2019t be completed \u2014 perhaps we can\u2019t fix something because we discovered we don\u2019t have the required tools or supplies, or if we\u2019re waiting for a call back from a plumber. But it\u2019s nice to put it to one side, knowing that it won\u2019t be forgotten.\n\nWhat helped the most?\n\nIt wasn\u2019t so much the visualisation that helped us to see what we needed to do, but the conversation that happened when we were agreeing priorities, moving them to In Process and then on to Done made the biggest difference. Getting clear on the order of importance really is invaluable \u2014 as is getting clear on what Done really means!\n\nThe Blocked column is also great, as it helps us keep track of things we need to do outside the house to make sure we can make progress. We also found it really helpful to examine the process itself and figure out whether it was working for us. For instance, one thing we realised is it\u2019s worth tracking some regular tasks that need time invested in them (like taking recycling that isn\u2019t picked up to the recycling centre) and these used to cycle around and around. So they were moved to Done as part of our weekly review, but then immediately put back in the Icebox to float back to the top again at a relevant time.\n\nBut the best thing of all? That moment where we get to mark something as done! It\u2019s immensely satisfying to review at the end of the week and have a physical marker of the progress you\u2019ve made.\n\nAll in all, a home kanban board turned out to be a very effective way to pull tasks through stages rather than always trying to plan them out in advance, and definitely made collaboration on our home tasks significantly smoother. Give it a try!", "year": "2013", "author": "Meri Williams", "author_slug": "meriwilliams", "published": "2013-12-14T00:00:00+00:00", "url": "https://24ways.org/2013/home-kanban-for-domestic-bliss/", "topic": "process"}
{"rowid": 113, "title": "What Your Turkey Can Teach You About Project Management", "contents": "The problem with project management is that everyone thinks it\u2019s boring. Well, that\u2019s not really the problem. The problem is that everyone thinks it\u2019s boring but it\u2019s still really important. Project management is what lets you deliver your art \u2013 whether that be design or development. \n\nIn the same way, a Christmas dinner cooked by a brilliant chef with no organizational skills is disastrous \u2013 courses arrive in the wrong order, some things are cold whilst others are raw and generally it\u2019s a trip to the ER waiting to happen. Continuing the Christmas dinner theme, here are my top tips for successful projects, wrapped up in a nice little festive analogy. Enjoy!\n\nTip 1: Know What You\u2019re Aiming For\n\n(Turkey? Ham? Both??)\n\nThe underlying cause for the failure of so many projects is mismatched expectations. Christmas dinner cannot be a success if you serve glazed ham and your guests view turkey as the essential Christmas dinner ingredient. It doesn\u2019t matter how delicious and well executed your glazed ham is, it\u2019s still fundamentally just not turkey. You might win one or two adventurous souls over, but the rest will go home disappointed.\n\nAdd to the mix the fact that most web design projects are nowhere near as emotive as Christmas dinner (trust me, a ham vs turkey debate will rage much longer than a fixed vs fluid debate in normal human circles) and the problem is compounded. In particular, as technologists, we forget that our ability to precisely imagine the outcome of a project, be it a website, a piece of software, or similar, is much more keenly developed than the average customer of such projects. \n\nSo what\u2019s the solution? Get very clear, from the very beginning, on exactly what the project is about. What are you trying to achieve? How will you measure success? Is the presence of turkey a critical success factor?\n\nSummarize all this information in some form of document (in PM-speak, it\u2019s called a Project Initiation Document typically). Ideally, get the people who are the real decision makers to sign their agreement to that summary in their own blood. Well, you get the picture, I suppose actual blood is not strictly necessary, but a bit of gothic music to set the tone can be useful!\n\nTip 2: Plan at the Right Level of Detail\n\nHugely detailed and useless Gantt charts are a personal bugbear of mine. For any project, you should plan at the appropriate level of detail (and in an appropriate format) for the project itself. In our Christmas dinner example, it may be perfectly fine to have a list of tasks for the preparation work, but for the intricate interplay of oven availability and cooking times, something more complex is usually due. Having cooked roast dinners for fourteen in a student house where only the top oven and two of the rings on the hob actually worked, I can attest to the need for sequence diagrams in some of these situations!\n\nThe mistake many small teams make is to end up with a project plan that is really the amalgamation of their individual todo lists. What is needed is a project plan that will:\n\n\n\treflect reality\n\tbe easy to update\n\thelp to track progress (i.e. are we on track or not?)\n\n\nA good approach is to break your project into stages (each representing something tangible) and then into deliverables (again, something tangible for each milestone, else you\u2019ll never know if you\u2019ve hit it or not!). \n\nMy personal rule of thumb is that the level of granularity needed on most projects is 2-3 days \u2013 i.e. we should never be more than two to three days from a definitive milestone which will either be complete or not. The added advantage of this approach is that if find yourself off track, you can only be two to three days off track\u2026 much easier to make up than if you went weeks or even months working hard but not actually delivering what was needed!\n\nIn our Christmas dinner example, there are a number of critical milestones \u2013 a tick list of questions. Do we have all the ingredients? Check. Has the turkey been basted? Check. On the actual day, the sequencing and timing will mean more specific questions: It\u2019s 12pm. Are the Brussels sprouts cooked to death yet? Check. (Allowing for the extra hour of boiling to go from soft and green to mushy and brown\u2026 Yeuch!) \n\nTip 3: Actively Manage Risks and Issues\n\nA risk is something that could go wrong. An issue is something that has already gone wrong. Risks and issues are where project management superstars are born. Anyone can manage things when everything is going according to plan; it\u2019s what you do when Cousin Jim refuses to eat anything but strawberry jam sandwiches that sorts the men from the boys. \n\nThe key with a Christmas dinner, as with any project, is to have contingency plans for the most likely and most damaging risks. These depend on your own particular situation, but some examples might be:\n\n \n\t\t\n\t\t\tRISK\n\t\t\tCONTINGENCY PLAN\n\t\t\n\t\t\n\t\t\tCousin Jim is a picky eater.\n\t\t\tHave strawberry jam and sliced white bread on hand to placate.\n\t\t\n\t\t\n\t\t\tPrime organic turkey might not be available at Waitrose on Christmas eve.\n\t\t\tShop in advance!\n\t\t\n\t\t\n\t\t\tYou live somewhere remote that seems to lose power around Christmas on a disturbingly regular basis.\n\t\t\t(number of options here depending on how far you want to go\u2026)\n\n\t\t\t\t\tBuy a backup generator.\n\n\t\t\t\t\tInvent a new cooking method using only candles.\n\n\t\t\t\t\tStock up on \u201cChristmas dinner in a tin\u201d.\n\t\t\n\t\t\n\t\t\tYour mother in law is likely to be annoying.\n\t\t\tBottle of sherry at the ready (whether it\u2019s for you or her, you can decide!).\n\t\t\n \n\n\nThe point of planning in advance is so that most of your issues don\u2019t blindside you \u2013 you can spring into action with the contingency plan immediately. This leaves you with plenty of ingenuity and ability to cope in reserve for those truly unexpected events. \n\nBack in your regular projects, you should have a risk management plan (developed at the beginning of the project and regularly reviewed) as well as an issue list, tracking open, in progress and closed issues. Importantly, your issue list should be separate from any kind of bug list \u2013 issues are at a project level, bugs are at a technical level.\n\nTip 4: Have a Project Board\n\nA project board consists of the overall sponsor of your project (often, but not always, the guy with the cheque book) and typically a business expert and a technical expert to help advise the sponsor. The project board is the entity that is meant to make the big, critical decisions. As a project manager, your role is to prepare a recommendation, but leave the actual decision up to the board. \n\nAdmittedly this is where our Christmas dinner analogy has to stretch the most, but if you imagine that instead of just cooking for your family you are the caterer preparing a Christmas feast for a company. In this case, you obviously want to please the diners who will be eating the food, but key decisions are likely to be taken by whoever is organizing the event. They, in turn, will involve the boss if there are really big decisions that would affect the project drastically \u2013 for instance, having to move it to January, or it exceeding the set budget by a significant amount.\n\nMost projects suffer from not having a project board to consult for these major decisions, or from having the wrong people selected. The first ailment is eased by ensuring that you have a functioning project board, with whom you either meet regularly to update on status, or where there is a special process for convening the board if they are needed. The second problem is a little more subtle. Key questions to ask yourself are:\n\n\n\tWho is funding this project?\n\tWho has the authority to stop the project if it was the right thing to do?\n\tWho are the right business and technical advisors?\n\tWho are the folks who don\u2019t look like they are powerful on the org chart, but in fact might scupper this project? (e.g. administrators, tech support, personal assistants\u2026)\n\n\nTip 5: Finish Unequivocably and Well\n\nNo one is ever uncertain as to when Christmas dinner ends. Once the flaming pudding has been consumed and the cheese tray picked at, the end of the dinner is heralded by groaning and everyone collapsing in their chairs. Different households have different rituals, so you might only open your presents after Christmas dinner (unlikely if you have small children!), or you might round off the afternoon watching the Queen\u2019s speech (in Britland, certainly) or if you live in warmer climes you might round off Christmas dinner with a swim (which was our tradition in Cape Town \u2013 after 30 mins of food settling so you didn\u2019t get cramp, of course!). \n\nThe problem with projects is that they are one time efforts and so nowhere near as ritualized. Unless you have been incredibly lucky, you\u2019ve probably worked on a project where you thought you were finished but seemed unable to lose your \u201czombie customers\u201d \u2013 those folks who just didn\u2019t realise it was over and kept coming back with more and more requests. You might even have fallen prey to this yourself, believing that the website going live was the end of the project and not realising that a number of things still needed to be wrapped up.\n\nThe essence of this final tip is to inject some of that end-of-Christmas finality ritual into your projects. Find your own ritual for closing down projects \u2013 more than just sending the customer the invoice and archiving the files. Consider things like documentation, support structure handover and training to make sure that those zombies are going to the right people (hopefully not you!). \n\nSo, to summarise:\n\n\n\tMake sure you start your projects well \u2013 with an agreed (written) vision of what you\u2019re trying to achieve.\n\tPlan your projects at the right level of detail and in an appropriate format \u2013 never be more than a few days away from knowing for sure whether you\u2019re on track or not.\n\tPlan for likely and important risks and make sure you track and resolve those you actually encounter.\n\tInstitute a project board, made up of the people with the real power over your project.\n\tCreate rituals for closing projects well \u2013 don\u2019t leave anyone in doubt that the project has been delivered, or of who they should go to for further help.", "year": "2008", "author": "Meri Williams", "author_slug": "meriwilliams", "published": "2008-12-16T00:00:00+00:00", "url": "https://24ways.org/2008/what-your-turkey-can-teach-you-about-project-management/", "topic": "business"}
{"rowid": 312, "title": "Preparing to Be Badass Next Year", "contents": "Once we\u2019ve eaten our way through the holiday season, people will start to think about new year\u2019s resolutions. We tend to focus on things that we want to change\u2026 and often things that we don\u2019t like about ourselves to \u201cfix\u201d. We set rules for ourselves, or try to start new habits or stop bad ones. We focus in on things we will or won\u2019t do. \nFor many of us the list of things we \u201cought\u201d to be spending time on is just plain overwhelming \u2013 family, charity/community, career, money, health, relationships, personal development. \nIt\u2019s kinda scary even just listing it out, isn\u2019t it? I want to encourage you to think differently about next year.\nThe ever-brilliant Kathy Sierra articulates a better approach really well when talking about the attitude we should have to building great products. She tells us to think not about what the user will do with our product, but about what they are trying to achieve in the real world and how our product helps them to be badass1.\nWhen we help the user be badass, then we are really making a difference. \nI suppose this is one way of saying: focus not on what you will do, focus on what it will help you achieve. How will it help you be awesome?\nIn what ways do you want to be more badass next year?\nA professional lens\nThough of course you might want to focus in on health or family or charity or community or another area next year, many people will want to become more badass in their chosen career. \nSo let\u2019s talk about a scaffold to help you figure out your professional / career development next year. \nFirst up, an assumption: everyone wants to be awesome. Nobody gets up in the morning aiming to be crap at their job. Nobody thinks to themselves \u201cToday I am aiming for just south of mediocre, and if I can mess up everybody else\u2019s ability to do good work then that will be just perfect2\u201d. \nErgo, you want to be awesome. So what does awesome look like? \nDanger!\nThe big trap that people fall into when think about their professional development is to immediately focus on the things that they aren\u2019t good at. When you ask people \u201cwhat do you want to work on getting better at next year?\u201d they frequently gravitate to the things that they believe they are bad at. \nWhy is this a trap? Because if you focus all your time and energy on improving the areas that you suck at, you are going to end up middling at everything. Going from bad \u2192 mediocre at a given skill / behaviour takes a bunch of time and energy. So if you spend all your time going from bad \u2192 mediocre at things, what do you think you end up? That\u2019s right, mediocre. \nMediocrity is not a great career goal, kids. \nWhat do you already rock at?\nThe much better investment of time and energy is to go from good \u2192 awesome. It often takes the same amount of relative time and energy, but wow the end result is better! So first, ask yourself and those who know you well what you are already pretty damn good at. Combat imposter syndrome by asking others. \nThen figure out how to double down on those things. What does brilliant look like for a given skill? What\u2019s the knowledge or practice that you need to level yourself up even further in that thing?\nBut what if I really really suck?\nAdmittedly, sometimes something you suck at really is holding you back. But it\u2019s important to separate out weaknesses (just something you suck at) from controlling weaknesses (something you suck at that actually matters for your chosen career). \nIf skill x is just not an important thing for you to be good at, you may never need to care that you aren\u2019t good at it. If your current role or the one you aspire to next really really requires you to be great at x, then it\u2019s worth investing your time and energy (and possibly money too) getting better at it.\nSo when you look at the things that you aren\u2019t good at, which of those are actually essential for success?\nThe right ratio\nA good rule of thumb is to pick three things you are already good at to work on becoming awesome at and limit yourself to one weakness that you are trying to improve on. That way you are making sure that you get to awesome in areas where you already have an advantage, and limit the amount of time you are spending on going from bad \u2192 mediocre. \nLevelling up learning\nSo once you\u2019ve figured out your areas you want to focus on next year, what do you actually decide to do? \nMost of all, you should try to design your day-to-day work in a way that it is also an effective learning experience. This means making sure you have a good feedback loop \u2013 you get to try something, see if it works, learn from it, rinse and repeat. \nIt\u2019s also about balance: you want to be challenged enough for work to be interesting, without it being so hard it\u2019s frustrating. You want to do similar / the same things often enough that you get to learn and improve, without it being so repetitive that it\u2019s boring. \nContinuously getting better at things you are already good at is actually both easier and harder than it sounds. The advantage is that it\u2019s pretty easy to add the feedback loop to make sure that you are improving; the disadvantage is that you\u2019re already good at these skills so you could easily just \u201cdo\u201d without ever stopping to reflect and improve. Build in time for personal retrospectives (\u201cWhat went well? What didn\u2019t? What one thing will I choose to change next time?\u201d) and find a way of getting feedback from outside sources as well. \nAs for the new skills, it\u2019s worth knowing that skill development follows a particular pattern:\n\nWe all start out unconsciously incompetent (we don\u2019t know what to do and if we tried we\u2019d unwittingly get it wrong), progress on to conscious incompetence (we now know we\u2019re doing it wrong) then conscious competence (we\u2019re doing it right but wow it takes effort and attention) and eventually get to unconscious competence (automatically getting it right). \nYour past experiences and knowledge might let you move faster through these stages, but no one gets to skip them. Invest the time and remember you need the feedback loop to really improve. \nWhat about keeping up?\nEverything changes very fast in our industry. We need to invest in not falling behind, in keeping on top of what great looks like. There are a bunch of ways to do this, from reading blog posts, following links on Twitter, reading books to attending conferences or workshops, or just finding time to build things in new ways or with new technologies. \nWhich will work best for you depends on how you best learn. Do you prefer to swallow a book? Do you learn most by building or experimenting? \nWhatever your learning style though, remember that there are three real needs:\n\nScan the landscape (what\u2019s changing, does it matter)\nGain the knowledge or skills (get the detail)\nApply the knowledge or skills (use it in reality)\n\nWhen you remember that you need all three of these things it can help you get more of what you do. \nFor me personally, I use a combination of conferences and blogs / Twitter to scan the landscape. Half of what I want out of a conference is just a list of things to have on my radar that might become important. I then pick a couple of things to go read up on more (I personally learn most effectively by swallowing a book or spec or similar). And then I pick one thing at a time to actually apply in real life, to embed the skill / knowledge. \nIn summary\n\nAim to be awesome (mediocrity is not a career goal).\nFigure out what you already rock at.\nOnly care about stuff you suck at that matters for your career.\nPick three things to go from good \u2192 awesome and one thing to go from bad \u2192 mediocre (or mediocre \u2192 good) this year.\nDesign learning into your daily work.\nScan the landscape, learn new stuff, apply it for real. \nBe badass!\n\n\n\n\n\nShe wrote a whole book about it. You should read it: Badass: Making Users Awesome\u00a0\u21a9\n\n\nBefore you argue too vehemently: I suppose some antisocial sociopathic bastards do exist. Identify them, and then RUN AWAY FAST AS YOU CAN #realtalk\u00a0\u21a9", "year": "2016", "author": "Meri Williams", "author_slug": "meriwilliams", "published": "2016-12-22T00:00:00+00:00", "url": "https://24ways.org/2016/preparing-to-be-badass-next-year/", "topic": "business"}
{"rowid": 261, "title": "Surviving\u2014and Thriving\u2014as a Remote Worker", "contents": "Remote work is hot right now. Many people even say that remote work is the future. Why should a company limit itself to hiring from a specific geographic location when there\u2019s an entire world of talent out there?\nI\u2019ve been working remotely, full-time, for five and a half years. I\u2019ve reached the point where I can\u2019t even fathom working in an office. The idea of having to wake up at a specific time and commute into an office, work for eight hours, and then commute home, feels weirdly anachronistic. I\u2019ve grown attached to my current level of freedom and flexibility.\nHowever, it took me a lot of trial and error to reach success as a remote worker \u2014 and sometimes even now, I slip up. Working remotely requires a great amount of discipline, independence, and communication. It can feel isolating, especially if you lean towards the more extroverted side of the social spectrum. Remote working isn\u2019t for everyone, but most people, with enough effort, can make it work \u2014 or even thrive. Here\u2019s what I\u2019ve learned in over five years of working remotely.\nExperiment with your environment\nAs a remote worker, you have almost unprecedented control of your environment. You can often control the specific desk and chair you use, how you accessorize your home office space \u2014 whether that\u2019s a dedicated office, a corner of your bedroom, or your kitchen table. (Ideally, not your couch\u2026 but I\u2019ve been there.) Hate fluorescent lights? Change your lightbulbs. Cover your work area in potted plants. Put up blackout curtains and work in the dark like a vampire. Whatever makes you feel most comfortable and productive, and doesn\u2019t completely destroy your eyesight.\nWorking remotely doesn\u2019t always mean working from home. If you don\u2019t have a specific reason you need to work from home (like specialized equipment), try working from other environments (which is especially helpful it you have roommates, or children). Cafes are the quintessential remote worker hotspot, but don\u2019t just limit yourself to your favorite local haunt. More cities worldwide are embracing co-working spaces, where you can rent either a roaming spot or a dedicated desk. If you\u2019re a social person, this is a great way to build community in your work environment. Most have phone rooms, so you can still take calls.\nCo-working spaces can be expensive, and not everyone has either the extra income, or work-provided stipend, to work from one. Local libraries are also a great work location. They\u2019re quiet, usually have free wi-fi, and you have the added bonus of being able to check out books after work instead of, ahem, spending too much money on Kindle books. (I know most libraries let you check out ebooks, but reader, I am impulsive and impatient person. When I want a book now, I mean now.) \nJust be polite \u2014 make sure your headphones don\u2019t leak, and don\u2019t work from a library if you have a day full of calls.\nRemember, too, that you don\u2019t have to stay in the same spot all day. It\u2019s okay to go out for lunch and then resume work from a different location. If you find yourself getting restless, take a walk. Wash some dishes while you mull through a problem. Don\u2019t force yourself to sit at your desk for eight hours if that doesn\u2019t work for you.\nSet boundaries\nIf you\u2019re a workaholic, working remotely can be a challenge. It\u2019s incredibly easy to just\u2026 work. All the time. My work computer is almost always with me. If I remember at 11pm that I wanted to do something, there\u2019s nothing but my own willpower keeping me from opening up my laptop and working until 2am. Some people are naturally disciplined. Some have discipline instilled in them as children. And then some, like me, are undisciplined disasters that realize as adults that wow, I guess it\u2019s time to figure this out, eh?\nLearning how to set boundaries is one of the most important lessons I\u2019ve learned working remotely. (And honestly, it\u2019s something I still struggle with). \nFor a long time, I had a bad habit of waking up, checking my phone for new Slack messages, seeing something I need to react to, and then rolling over to my couch with my computer. Suddenly, it\u2019s noon, I\u2019m unwashed, unfed, starting to get a headache, and wondering why suddenly I hate all of my coworkers. Even when I finally tear myself from my computer to shower, get dressed, and eat, the damage is done. The rest of my day is pretty much shot.\nI recently had a conversation with a coworker, in which she remarked that she used to fill her empty time with work. Wake up? Scroll through Slack and email before getting out of bed. Waiting in line for lunch? Check work. Hanging out on her couch in the evening? You get the drift. She was only able to break the habit after taking a three month sabbatical, where she had no contact with work the entire time.\nI too had just returned from my own sabbatical. I took her advice, and no longer have work Slack on my phone, unless I need it for an event. After the event, I delete it. I also find it too easy to fill empty time with work. Now, I might wake up and procrastinate by scrolling through other apps, but I can\u2019t get sucked into work before I\u2019m even dressed. I\u2019ve gotten pretty good at forbidding myself from working until I\u2019m ready, but building any new habit requires intentionality. \nSomething else I experimented with for a while was creating a separate account on my computer for social tasks, so if I wanted to hang out on my computer in the evening, I wouldn\u2019t get distracted by work. It worked exceptionally well. The only problems I encountered were technical, like app licensing and some of my work proxy configurations. I\u2019ve heard other coworkers have figured out ways to work through these technical issues, so I\u2019m hoping to give it another try soon.\nYou might noticed that a lot of these ideas are just hacks for making myself not work outside of my designated work times. It\u2019s true! If you\u2019re a more disciplined person, you might not need any of these coping mechanisms. If you\u2019re struggling, finding ways to subvert your own bad habits can be the difference between thriving or burning out.\nCreate intentional transition time\nI know it\u2019s a stereotype that people who work from home stay in their pajamas all day, but\u2026 sometimes, it\u2019s very easy to do. I\u2019ve found that in order to reach peak focus, I need to create intentional transition time. \nThe most obvious step is changing into different clothing than I woke up in. Ideally, this means getting dressed in real human clothing. I might decide that it\u2019s cold and gross out and I want to work in joggers and a hoody all day, but first, I need to change out of my pajamas, put on a bra, and then succumb to the lure of comfort. \nI\u2019ve found it helpful to take similar steps at the end of my day. If I\u2019ve spent the day working from home, I try to end my day with something that occupies my body, while letting my mind unwind. Often, this is doing some light cleaning or dinner prep. If I try to go straight into another mentally heavy task without allowing myself this transition time, I find it hard to context switch. \nThis is another reason working from outside your home is advantageous. Commutes, even if it\u2019s a ten minute walk down the road, are great transition time. Lunch is a great transition time. You can decompress between tasks by going out for lunch, or cooking and eating lunch in your kitchen \u2014 not next to your computer. \nEmbrace async\nIf you\u2019re used to working in an office, you\u2019ve probably gotten pretty used to being able to pop over to a colleague\u2019s desk if you need to ask a question. They\u2019re pretty much forced to engage with you at that point. When you\u2019re working remotely, your coworkers might not be in the same timezone as you. They might take an hour to finish up a task before responding to you, or you might not get an answer for your entire day because dangit Gary\u2019s in Australia and it\u2019s 3am there right now. \nFor many remote workers, that\u2019s part of the package. When you\u2019re not co-located, you have to build up some patience and tolerance around waiting. You need to intentionally plan extra time into your schedule for waiting on answers.\nAsynchronous communication is great. Not everyone can be present for every meeting or office conversation \u2014 and the same goes for working remotely. However, when you\u2019re remote, you can read through your intranet messages later or scroll back a couple hours in Slack. My company has a bunch of internal blogs (\u201cp2s\u201d) where we record major decisions and hold asynchronous conversations. I feel like even if I missed a meeting, or something big happened while I was asleep, I can catch up later. We have a phrase \u2014 \u201cp2 or it didn\u2019t happen.\u201d\nWorking remotely has made me a better communicator largely because I\u2019ve gotten into the habit of making written updates. I\u2019ve also trained myself to wait before responding, which allows me to distance myself from what could potentially be an emotional reaction. (On the internet, no one can see you making that face.) Having the added space that comes from not being in the same physical location with somebody else creates an opportunity to rein myself in and take the time to craft an appropriate response, without having the pressure of needing to reply right meow. Lean into it!\n(That said, if you\u2019re stuck, sometimes the best course of action is to hop on a video call with someone and hash out the details. Use the tools most appropriate for the problem. They invented Zoom for a reason.)\nSeek out social opportunities\nEven introverts can feel lonely or isolated. When you work remotely, there isn\u2019t a built-in community you\u2019re surrounded by every day. You have to intentionally seek out social opportunities that an office would normally provide.\nI have a couple private Slack channels where I can joke around with work friends. Having that kind of safe space to socialize helps me feel less alone. (And, if the channels get too noisy, I can mute them for a couple hours.)\nEvery now and then, I\u2019ll also hop on a video call with some work friends and just hang out for a little while. It feels great to actually see someone laugh.\nIf you work from a co-working space, that space likely has events. My co-working space hosts social hours, holiday parties, and sometimes even lunch-and-learns. These events are great opportunities for making new friends and forging professional connections outside of work. \nIf you don\u2019t have access to a co-working space, your town or city likely has meetups. Create a Meetup.com account and search for something that piques your interest. If you\u2019ve been stuck inside your house for days, heads-down on a hard deadline, celebrate by getting out of the house. Get coffee or drinks with friends. See a show. Go to a religious service. Take a cooking class. Try yoga. Find excuses to be around someone other than your cats. When you can\u2019t fall back on your work to provide community, you need to build your own.\n\nThese are tips that I\u2019ve found help me, but not everyone works the same way. Remember that it\u2019s okay to experiment \u2014 just because you\u2019ve worked one way, doesn\u2019t mean that\u2019s the best way for you. Check in with yourself every now and then. Are you happy with your work environment? Are you feeling lonely, down, or exhausted? Try switching up your routine for a couple weeks and jot down how you feel at the end of each day. Look for patterns. You deserve to have a comfortable and productive work environment!\nHope to see you all online soon \ud83d\ude4c", "year": "2018", "author": "Mel Choyce", "author_slug": "melchoyce", "published": "2018-12-09T00:00:00+00:00", "url": "https://24ways.org/2018/thriving-as-a-remote-worker/", "topic": "process"}
{"rowid": 67, "title": "What I Learned about Product Design This Year", "contents": "2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. \nThe work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users.\nI had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I\u2019ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it\u2019s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I\u2019d like to share a few of those lessons.\nProduct design is very different from marketing design\nThe majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love.\nProduct design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I\u2019ve created for our marketing materials, but big gradients, textures, and display fonts made no sense in this new context.\nThat\u2019s because the product isn\u2019t about us, and it isn\u2019t about telling our story. Product design is about getting out of the way so people can do their job. The visual design is there to create a pleasant atmosphere for people to work in, and to help support the user experience. Learning to take \u201cus\u201d out of the equation took some work after years of creating gorgeous imagery and content for the sales-driven side of businesses.\nI\u2019ve learned it\u2019s very valuable to design both sides of the experience, because marketing and product design flex different muscles. If you\u2019re currently in an environment where the two are separate, consider switching teams in 2016. Designing for product when you\u2019ve mostly done marketing, or vice versa, will deepen your knowledge as a designer overall. You\u2019ll face new unexpected challenges, which is the only way to grow.\nProduct design can not start with what looks good on Dribbble\nI have an embarrassing confession: when I began the redesign, I had a secret goal of making something that would look gorgeous in my portfolio. I have a collection of product shots that I admire on Dribbble; examples of beautiful dashboards and widgets and UI elements that look good enough to frame. I wanted people to feel the same way about the final outcome of our redesign. Mistakenly, this was a factor in my initial work. I opened Photoshop and crafted pixel-perfect static buttons and form elements and color palettes that\u200a\u2014\u200awhen applied to our actual product\u200a\u2014\u200alooked like a toddler beauty pageant. It added up to a lot of unusable shininess, noise, and silliness.\nI was disappointed; these elements seemed so lovely in isolation, but in context, they felt tacky and overblown. I realized: I\u2019m not here to design the world\u2019s most beautiful drop down menu. Good design has nothing to do with ego, but in my experience designers are, at least a little bit, secret divas. I\u2019m no exception. I had to remind myself that I am not working in service of a bigger Dribbble following or to create the most Pinterest-ing work. My function is solely to serve the users\u200a\u2014\u200ato make life a little better for the good people who keep my company in business.\nThis meant letting go of pixel-level beauty to create something bigger and harder: a system of elements that work together in harmony in many contexts. The visual style exists to guide the users. When done well, it becomes a language that users understand, so when they encounter a new feature or have a new goal, they already feel comfortable navigating it. This meant stripping back my gorgeous animated menu into something that didn\u2019t detract from important neighboring content, and could easily fit in other parts of the app. In order to know what visual style would support the users, I had to take a wider view of the product as a whole.\nJust accept that designing a great product \u2013 like many worthwhile pursuits \u2013 is initially laborious and messy\nOnce I realized I couldn\u2019t start by creating the most Dribbble-worthy thing, I knew I\u2019d have to begin with the unglamorous, frustrating, but weirdly wonderful work of mapping out how the product\u2019s content could better be structured. Since we\u2019re redesigning an existing product, I assumed this would be fairly straightforward: the functionality was already in place, and my job was just to structure it in a more easily navigable way.\nI started by handing off a few wireframes of the key screens to the developer, and that\u2019s when the questions began rolling in: \u201cIf we move this content into a modal, how will it affect this similar action here?\u201d \u201cWhat happens if they don\u2019t add video tags, but they do add a description?\u201d \u201cWhat if the user has a title that is 500 characters long?\u201d \u201cWhat if they want their video to be private to some users, but accessible to others?\u201d.\nHow annoying (but really, fantastic) that people use our product in so many ways. Turns out, product design isn\u2019t about laying out elements in the most ideal scenario for the user that\u2019s most convenient for you. As product designers, we have to foresee every outcome, and anticipate every potential user need.\nWhich brings me to another annoying epiphany: if you want to do it well, and account for every user, product design is so much more snarly and tangled than you\u2019d expect going in. I began with a simple goal: to improve the experience on just one of our key product pages. However, every small change impacts every part of the product to some degree, and that impact has to be accounted for. Every decision is based on assumptions that have to be tested; I test my assumptions by observing users, talking to the team, wireframing, and prototyping. Many of my assumptions are wrong. There are days when it\u2019s incredibly frustrating, because an elegant solution for users with one goal will complicate life for users with another goal. It\u2019s vital to solve as many scenarios as possible, even though this is slow, sometimes mind-bending work.\nAs a side bonus, wireframing and prototyping every potential state in a product is tedious, but your developers will thank you for it. It\u2019s not their job to solve what happens when there\u2019s an empty state, error, or edge case. Showing you\u2019ve accounted for these scenarios will win a developer\u2019s respect; failing to do so will frustrate them.\nWhen you\u2019ve created and tested a system that supports user needs, it will be beautiful\nRemember what I said in the beginning about wanting to create a Dribbble-worthy product? When I stopped focusing on the visual details of the design (color, spacing, light and shadow, font choices) and focused instead on structuring the content to maximize usability and delight, a beautiful design began to emerge naturally.\nI began with grayscale, flat wireframes as a strategy to keep me from getting pulled into the visual style before the user experience was established. As I created a system of elements that worked in harmony, the visual style choices became obvious. Some buttons would need to be brighter and sit off the page to help the user spot important actions. Some elements would need line separators to create a hierarchy, where others could stand on their own as an emphasized piece of content. As the user experience took shape, the visual style emerged naturally to support it. The result is a product that feels beautiful to use, because I was thoughtful about the experience first.\n\nA big takeaway from this process has been that my assumptions will often be proven wrong. My assumptions about how to design a great product, and how users will interact with that product, have been tested and revised repeatedly. At SproutVideo we\u2019re about to undertake the biggest test of our work; we\u2019re going to launch a small part of the product redesign to our users. If I\u2019ve learned anything, it\u2019s that I will continue to be humbled by the ongoing effort of making the best product I can, which is a wonderful thing.\nNext year, I hope you all get to do work that takes you out of our comfort zone. Be regularly confounded and embarrassed by your wrong assumptions, learn from them, and come back and tell us what you learned in 2016.", "year": "2015", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2015-12-14T00:00:00+00:00", "url": "https://24ways.org/2015/what-i-learned-about-product-design-this-year/", "topic": "design"}
{"rowid": 185, "title": "Make Your Mockup in Markup", "contents": "We aren\u2019t designing copies of web pages, we\u2019re designing web pages.\n\n\t Andy Clarke, via Quotes on Design\n\n\nThe old way\n\nI used to think the best place to design a website was in an image editor. I\u2019d create a pixel-perfect PSD filled with generic content, send it off to the client, go through several rounds of revisions, and eventually create the markup.\n\nDoes this process sound familiar? You\u2019re not alone. In a very scientific and official survey I conducted, close to 90% of respondents said they design in Photoshop before the browser. \n\nThat process is whack, yo!\n\nRecently, thanks in large part to the influence of design hero Dan Cederholm, I\u2019ve come to the conclusion that a website\u2019s design should begin where it\u2019s going to live: in the browser.\n\nDie Photoshop, die\n\nSome of you may be wondering, \u201cwhat\u2019s so bad about using Photoshop for the bulk of my design?\u201d Well, any seasoned designer will tell you that working in Photoshop is akin to working in a minefield: you never know when it\u2019s going to blow up in your face.\n\n The application Adobe Photoshop CS4 has unexpectedly ruined your day.\n\nPhotoshop\u2019s propensity to crash at crucial moments is a running joke in the industry, as is its barely usable interface. And don\u2019t even get me started on the hot, steaming pile of crap that is text rendering.\n\n Text rendered in Photoshop (left) versus Safari (right).\n\nCrashing and text rendering issues suck, but we\u2019ve learned to live with them. The real issue with using Photoshop for mockups is the expectations you\u2019re setting for a client. When you send the client a static image of the design, you\u2019re not giving them the whole picture \u2014 they can\u2019t see how a fluid grid would function, how the design will look in a variety of browsers, basic interactions like :hover effects, or JavaScript behaviors. For more on the disadvantages to showing clients designs as images rather than websites, check out Andy Clarke\u2019s Time to stop showing clients static design visuals.\n\nA necessary evil?\n\nIn the past we\u2019ve put up with Photoshop because it was vital to achieving our beloved rounded corners, drop shadows, outer glows, and gradients. However, with the recent adaptation of CSS3 in major browsers, and the slow, joyous death of IE6, browsers can render mockups that are just as beautiful as those created in an image editor. With the power of RGBA, text-shadow, box-shadow, border-radius, transparent PNGs, and @font-face combined, you can create a prototype that radiates shiny awesomeness right in the browser. If you can see this epic article through to the end, I\u2019ll show you step by step how to create a gorgeous mockup using mostly markup.\n\nGet started by getting naked \n\n\n\tContent precedes design. Design in the absence of content is not design, it\u2019s decoration.\n\n\t Jeffrey Zeldman\n\n\nIn the beginning, don\u2019t even think about style. Instead, start with the foundation: the content. Lay the groundwork for your markup order, and ensure that your design will be useable with styles and images turned off. This is great for prioritizing the content, and puts you on the right path for accessibility and search engine optimization. Not a bad place to start, amirite?\n\n An example of unstyled content, in all its naked glory. View it large.\n\nFlush out the layout \n\nThe next step is to structure the content in a usable way. With CSS, making basic layout changes is as easy as switching up a float, so experiment to see what structure suits the content best.\n\n The mockup with basic layout work done.\n\nGot your grids covered\n\nThere are a variety of tools that allow you to layer a grid over your browser window. For Mac users I recommend using Slammer, and PC users can check out one of the bookmarklets that are available, such as 960 Gridder.\n\n The mockup with a grid applied using Slammer.\n\nOnce you\u2019ve found a layout that works well for the content, pass it along to the client for review. This keeps them involved in the design process, and gives them an idea of how the site will be structured when it\u2019s live.\n\nStart your styling\n\nNow for the fun part: begin applying the presentation layer. Let usability considerations drive your decisions about color and typography; use highlighted colors and contrasting typefaces on elements you wish to emphasize.\n\nRGBA? More like RGByay!\n\nIntroducing color is easy with RGBA. I like to start with the page\u2019s main color, then use white at varying opacities to empasize content sections.\n\n In the example mockup the body background is set to rgba(203,111,21), the content containers are set to rgba(255,255,255,0.7), and a few elements are highlighted with rgba(255,255,255,0.1) If you\u2019re not sure how RGBA works, check out Drew McLellan\u2019s super helpful 24ways article.\n\nLaying down type\n\nJust like with color, you can use typography to evoke a feeling and direct a user\u2019s attention. Have contrasting typefaces (like serif headlines and sans-serif body text) to group the content into meaningful sections.\n\nIn a recent A List Apart article, the Master of Web Typography\u2122 Jason Santa Maria offers excellent advice on how to choose your typefaces:\n\n\n\tWrite down a general description of the qualities of the message you are trying to convey, and then look for typefaces that embody those qualities.\n\n\nSounds pretty straightforward. I wanted to give my design a classic feel with a hint of nostalgia, so I used Georgia for the headlines, and incorporated the ornate ampersand from Baskerville into the header.\n\n A closeup on the site\u2019s header.\n\nLet\u2019s get sexy\n\nThe design doesn\u2019t look too bad as it is, but it\u2019s still pretty flat. We can do better, and after mixing in some CSS3 and a couple of PNGs, it\u2019s going to get downright steamy in here.\n\nGive it some glow\n\nObjects in the natural world reflect light, so to make your design feel tangible and organic, give it some glow. In the example design I achieved this by creating two white to transparent gradients of varying opacities. Both have a solid white border across their top, which gives edges a double border effect and makes them look sharper. Using CSS3\u2019s text-shadow on headlines and box-shadow on content modules is another quick way to add depth.\n\n A wide and closeup view of the design with gradients, text-shadow and box-shadow added. For information on how to implement text-shadow and box-shadow using RGBA, check out the article I wrote on it last week.\n\n\n37 pieces of flair\n\nOkay, maybe you don\u2019t need that much flair, but it couldn\u2019t hurt to add a little; it\u2019s the details that will set your design apart. Work in imagery and texture, using PNGs with an alpha channel so you can layer images and still tweak the color later on.\n\n The design with grungy textures, a noisy diagonal stripe pattern, and some old transportation images layered behind the text. Because the colors are rendered using RGBA, these images bleed through the content, giving the design a layered feel. Best viewed large.\n\n\nSend it off\n\nHey, look at that. You\u2019ve got a detailed, well structured mockup for the client to review. Best of all, your markup is complete too. If the client approves the design at this stage, your template is practically finished. Bust out the party hats!\n\nNot so fast, Buster!\n\nSo I don\u2019t know about you, but I\u2019ve never gotten a design past the client\u2019s keen eye for criticism on the first go. Let\u2019s review some hypothetical feedback (none of which is too outlandish, in my experience), and see how we\u2019d make the requested changes in the browser. \n\nUpdating the typography\n\n\n\tMy ex-girlfriend loved Georgia, so I never want to see it again. Can we get rid of it? I want to use a font that\u2019s chunky and loud, just like my stupid ex-girlfriend.\n\n\t Fakey McClient\n\n\nYikes! Thankfully with CSS, removing Georgia is as easy as running a find and replace on the stylesheet. In my revised mockup, I used @font-face and League Gothic on the headlines to give the typography the, um, unique feel the client is looking for.\n\n The same mockup, using @font-face on the headlines. If you\u2019re unfamiliar with implementing @font-face, check out Nice Web Type\u2018s helpful article.\n\nAdding rounded corners\n\n\n\tI\u2019m not sure if I\u2019ll like it, but I want to see what it\u2019d look like with rounded corners. My cousin, a Web 2.0 marketing guru, says they\u2019re trendy right now.\n\n\t Fakey McClient\n\n\nSwitching to rounded corners is a nightmare if you\u2019re doing your mockup in Photoshop, since it means recreating most of the shapes and UI elements in the design. Thankfully, with CSS border-radius comes to our rescue! By applying this gem of a style to a handful of classes, you\u2019ll be rounded out in no time.\n\n The mockup with rounded corners, created using border-radius. If you\u2019re not sure how to implement border-radius, check out CSS3.info\u2018s quick how-to.\n\nMaking changes to the color\n\n\n\tThe design is too dark, it\u2019s depressing! They call it \u2018the blues\u2019 for a reason, dummy. Can you try using a brighter color? I want orange, like Zeldman uses.\n\n\t Fakey McClient\n\n\nMaking color changes is another groan-inducing task when working in Photoshop. Finding and updating every background layer, every drop shadow, and every link can take forever in a complex PSD. However, if you\u2019ve done your mockup in markup with RGBA and semi-transparent PNGs, making changes to your color is as easy as updating the body background and a few font colors.\n\n The mockup with an orange color scheme. Best viewed large.\n\nAhem, what about Internet Explorer?\n\nGee, thanks for reminding me, buzzkill. Several of the CSS features I\u2019ve suggested you use, such as RGBA, text-shadow and box-shadow, and border-radius, are not supported in Internet Explorer. I know, it makes me sad too. However, this doesn\u2019t mean you can\u2019t try these techniques out in your markup based mockups. The point here is to get your mockups done as efficiently as possible, and to keep the emphasis on markup from the very beginning.\n\nOnce the design is approved, you and the client have to decide if you can live with the design looking different in different browsers. Is it so bad if some users get to see drop shadows and some don\u2019t? Or if the rounded corners are missing for a portion of your audience? The design won\u2019t be broken for IE people, they\u2019re just missing out on a few visual treats that other users will see.\n\nThe idea of rewarding users who choose modern browsers is not a new concept; Dan covers it thoroughly in Handcrafted CSS, and it\u2019s been written about in the past by Aaron Gustafson and Andy Clarke on several occasions. I believe we shouldn\u2019t have to design for the lowest common denominator (cough, IE6 users, cough); instead we should create designs that are beautiful in modern browsers, but still degrade nicely for the other guy. However, some clients just aren\u2019t that progressive, and in that case you can always use background images for drop shadows and rounded corners, as you have in the past. \n\nClosing thoughts\n\nWith the advent of CSS3, browsers are just as capable of giving us beautiful, detailed mockups as Photoshop, and in half the time. I\u2019m not the only one to make an argument for this revised process; in his article Time to stop showing clients static design visuals, and in his presentation Walls Come Tumbling Down, Andy Clarke makes a fantastic case for creating your mockups in markup.\n\nSo I guess my challenge to you for 2010 is to get out of Photoshop and into the code. Even if the arguments for designing in the browser aren\u2019t enough to make you change your process permanently, it\u2019s worthwhile to give it a try. Look at the New Year as a time to experiment; applying constraints and evaluating old processes can do wonders for improving your efficiency and creativity.", "year": "2009", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2009-12-24T00:00:00+00:00", "url": "https://24ways.org/2009/make-your-mockup-in-markup/", "topic": "process"}
{"rowid": 218, "title": "Put Yourself in a Corner", "contents": "Some backstory, and a shameful confession\n\nFor the first couple years of high school I was one of those jerks who made only the minimal required effort in school. Strangely enough, how badly I behaved in a class was always in direct proportion to how skilled I was in the subject matter. In the subjects where I was confident that I could pass without trying too hard, I would give myself added freedom to goof off in class.\n\nBecause I was a closeted lit-nerd, I was most skilled in English class. I\u2019d devour and annotate required reading over the weekend, I knew my biblical and mythological allusions up and down, and I could give you a postmodern interpretation of a text like nobody\u2019s business. But in class, I\u2019d sit in the back and gossip with my friends, nap, or scribble patterns in the margins of my textbooks. I was nonchalant during discussion, I pretended not to listen during lectures. I secretly knew my stuff, so I did well enough on tests, quizzes, and essays. But I acted like an ass, and wasn\u2019t getting the most I could out of my education.\n\nThe day of humiliation, but also epiphany\n\nOne day in Ms. Kaney\u2019s AP English Lit class, I was sitting in the back doodling. An earbud was dangling under my sweater hood, attached to the CD player (remember those?) sitting in my desk. Because of this auditory distraction, the first time Ms. Kaney called my name, I barely noticed. I definitely heard her the second time, when she didn\u2019t call my name so much as roar it. I can still remember her five feet frame stomping across the room and grabbing an empty desk. It screamed across the worn tile as she slammed it next to hers. She said, \u201cThis is where you sit now.\u201d My face gets hot just thinking about it.\n\nI gathered my things, including the CD player (which was now impossible to conceal), and made my way up to the newly appointed Seat of Shame. There I sat, with my back to the class, eye-to-eye with Ms. Kaney. From my new vantage point I couldn\u2019t see my friends, or the clock, or the window. All I saw were Ms. Kaney\u2019s eyes, peering at me over her reading glasses while I worked. In addition to this punishment, I was told that from now on, not only would I participate in class discussions, but I would serve detention with her once a week until an undetermined point in the future.\n\nDuring these detentions, Ms. Kaney would give me new books to read, outside the curriculum, and added on to my normal homework. They ranged from classics to modern novels, and she read over my notes on each book. We\u2019d discuss them at length after class, and I grew to value not only our private discussions, but the ones in class as well. After a few weeks, there wasn\u2019t even a question of this being punishment. It was heaven, and I was more productive than ever.\n\nTo the point\n\nPlease excuse this sentimental story. It\u2019s not just about honoring a teacher who cared enough to change my life, it\u2019s really about sharing a lesson. The most valuable education Ms. Kaney gave me had nothing to do with literature. She taught me that I (and perhaps other people who share my special brand of crazy) need to be put in a corner to flourish. When we have physical and mental constraints applied, we accomplish our best work.\n\nFor those of you still reading, now seems like a good time to insert a pre-emptive word of mediation. Many of you, maybe all of you, are self-disciplined enough that you don\u2019t require the rigorous restrictions I use to maximize productivity. Also, I know many people who operate best in a stimulating and open environment. I would advise everyone to seek and execute techniques that work best for them. But, for those of you who share my inclination towards daydreams and digressions, perhaps you\u2019ll find something useful in the advice to follow.\n\nIn which I pretend to be Special Agent Olivia Dunham\n\nNow that I\u2019m an adult, and no longer have Ms. Kaney to reign me in, I have to find ways to put myself in the corner. By rejecting distraction and shaping an environment designed for intense focus, I\u2019m able to achieve improved productivity.\n\nLately I\u2019ve been obsessed with the TV show Fringe, a sci-fi series about an FBI agent and her team of genius scientists who save the world (no, YOU\u2019RE a nerd). There\u2019s a scene in the show where the primary character has to delve into her subconscious to do extraordinary things, and she accomplishes this by immersing herself in a sensory deprivation tank. The premise is this: when enclosed in a space devoid of sound, smell, or light, she will enter a new plane of consciousness wherein she can tap into new levels of perception.\n\nThis might sound a little nuts, but to me this premise has some real-world application. When I am isolated from distraction, and limited to only the task at hand, I\u2019m able to be productive on a whole new level. Since I can\u2019t actually work in an airtight iron enclosure devoid of input, I find practical ways to create an interruption-free environment.\n\nSince I work from home, many of my methods for coping with distractions wouldn\u2019t be necessary for my office-bound counterpart. However for some of you 9-to-5-ers, the principles will still apply.\n\nConsider your visual input\n\nFirst, I have to limit my scope to the world I can (and need to) affect. In the largest sense, this means closing my curtains to the chaotic scene of traffic, birds, the post office, a convenience store, and generally lovely weather that waits outside my window. When the curtains are drawn and I\u2019m no longer surrounded by this view, my sphere is reduced to my desk, my TV, and my cat. Sometimes this step alone is enough to allow me to focus. \n\nBut, my visual input can be whittled down further still. For example, the desk where I usually keep my laptop is littered with twelve owl figurines, a globe, four books, a three-pound weight, and various nerdy paraphernalia (hard drives, Wacom tablets, unnecessary bluetooth accessories, and so on). It\u2019s not so much a desk as a dumping ground for wacky flea market finds and impulse technology buys. Therefore, in addition to this Official Desk, I have an adult version of Ms. Kaney\u2019s Seat of Shame. It\u2019s a rusty old student\u2019s desk I picked up at the Salvation Army, almost an exact replica of the model Ms. Kaney dragged across the classroom all those years ago. This tiny reproduction Seat of Shame is literally in a corner, where my only view is a blank wall. When I truly need to focus, this is where I take refuge, with only a notebook and a pencil (and occasionally an iPad).\n\nFind out what works for your ears\n\nEven from my limited sample size of two people, I know there are lots of different ways to cope with auditory distraction. I prefer silence when focused on independent work, and usually employ some form of a white noise generator. I\u2019ve yet to opt for the fancy \u2018real\u2019 white noise machines; instead, I use a desktop fan or our allergy filter machine. This is usually sufficient to block out the sounds of the dishwasher and the cat, which allows me to think only about the task of hand.\n\nMy boyfriend, the other half of my extensive survey, swears by another method. He calls it The Wall of Sound, and it\u2019s basically an intense blast of raucous music streamed directly into his head. The outcome of his technique is really the same as mine; he\u2019s blocking out unexpected auditory input. If you can handle the grating sounds of noisy music while working, I suggest you give The Wall of Sound a try.\n\nDon\u2019t count the minutes\n\nWhen I sat in the original Seat of Shame in lit class, I could no longer see the big classroom clock slowly ticking away the seconds until lunch. Without the marker of time, the class period often flew by. The same is true now when I work; the less aware of time I am, the less it feels like time is passing too quickly or slowly, and the more I can focus on the task (not how long it takes). \n\nNowadays, to assist in my effort to forget the passing of time, I sometimes put a sticky note over the clock on my monitor. If I\u2019m writing, I\u2019ll use an app like WriteRoom, which blocks out everything but a simple text editor. \n\nThere are situations when it\u2019s not advisable to completely lose track of time. If I\u2019m working on a project with an hourly rate and a tight scope, or if I need to be on time to a meeting or call, I don\u2019t want to lose myself in the expanse of the day. In these cases, I\u2019ll set an alarm that lets me know it\u2019s time to reign myself back in (or on some days, take a shower).\n\nPut yourself in a mental corner, too\n\nWhen Ms. Kaney took action and forced me to step up my game, she had the insight to not just change things physically, but to challenge me mentally as well. She assigned me reading material outside the normal coursework, then upped the pressure by requiring detailed reports of the material. While this additional stress was sometimes uncomfortable, it pushed me to work harder than I would have had there been less of a demand. Just as there can be freedom in the limitations of a distraction-free environment, I\u2019d argue there is liberty in added mental constraints as well.\n\nDeadlines as a constraint\n\nMuch has been written about the role of deadlines in the creative process, and they seem to serve different functions in different cases. I find that deadlines usually act as an important constraint and, without them, it would be nearly impossible for me to ever consider a project finished. There are usually limitless ways to improve upon the work I do and, if there\u2019s no imperative for me to be done at a certain point, I will revise ad infinitum. (Hence, the personal site redesign that will never end \u2013 Coming Soon, Forever!). But if I have a clear deadline in mind, there\u2019s a point when the obsessive tweaking has to stop. I reach a stage where I have to gather up the nerve to launch the thing.\n\nPutting the pro in procrastination\n\nSometimes I\u2019ve found that my tendency to procrastinate can help my productivity. (Ducks, as half the internet throws things at her.) I understand the reasons why procrastination can be harmful, and why it\u2019s usually a good idea to work diligently and evenly towards a goal. I try to divide my projects up in a practical way, and sometimes I even pull it off. But for those tasks where you work aimlessly and no focus comes, or you find that every other to-do item is more appealing, sometimes you\u2019re forced to bring it together at the last moment. And sometimes, this environment of stress is a formula for magic. Often when I\u2019m down to the wire and have no choice but to produce, my mind shifts towards a new level of clarity. There\u2019s no time to endlessly browse for inspiration, or experiment with convoluted solutions that lead nowhere.\n\nObviously a life lived perpetually on the edge of a deadline would be a rather stressful one, so it\u2019s not a state of being I\u2019d advocate for everyone, all the time. But every now and then, the work done when I\u2019m down to the wire is my best.\n\nKeep one toe outside your comfort zone\n\nWhen I\u2019m choosing new projects to take on, I often seek out work that involves an element of challenge. Whether it\u2019s a design problem that will require some creative thinking, or a coding project that lends itself to using new technology like HTML5, I find a manageable level of difficulty to be an added bonus. The tension that comes from learning a new skill or rethinking an old standby is a useful constraint, as it keeps the work interesting, and ensures that I continue learning.\n\nThere you have it\n\nWell, I think I\u2019ve spilled most of my crazy secrets for forcing my easily distracted brain to focus. As with everything we web workers do, there are an infinite number of ways to encourage productivity. I hope you\u2019ve found a few of these to be helpful, and please share your personal techniques in the comments. Have a happy and productive new year!", "year": "2010", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2010-12-20T00:00:00+00:00", "url": "https://24ways.org/2010/put-yourself-in-a-corner/", "topic": "process"}
{"rowid": 250, "title": "Build up Your Leadership Toolbox", "contents": "Leadership. It can mean different things to different people and vary widely between companies. Leadership is more than just a job title. You won\u2019t wake up one day and magically be imbued with all you need to do a good job at leading. If we don\u2019t have a shared understanding of what a Good Leader looks like, how can we work on ourselves towards becoming one? How do you know if you even could be a leader? Can you be a leader without the title?\nWhat even is it?\nI got very frustrated way back in my days as a senior developer when I was given \u201cadvice\u201d about my leadership style; at the time I didn\u2019t have the words to describe the styles and ways in which I was leading to be able to push back. I heard these phrases a lot:\n\nyou need to step up\nyou need to take charge\nyou need to grab the bull by its horns\nyou need to have thicker skin\nyou need to just be more confident in your leading\nyou need to just make it happen\n\nI appreciate some people\u2019s intent was to help me, but honestly it did my head in. WAT?! What did any of this even mean. How exactly do you \u201cstep up\u201d and how are you evaluating what step I\u2019m on? I am confident, what does being even more confident help achieve with leading? Does that not lead you down the path of becoming an arrogant door knob? >___<\nWhile there is no One True Way to Lead, there is an overwhelming pattern of people in positions of leadership within tech industry being held by men. It felt a lot like what people were fundamentally telling me to do was to be more like an extroverted man. I was being asked to demonstrate more masculine associated qualities (#notallmen). I\u2019ll leave the gendered nature of leadership qualities as an exercise in googling for the reader.\nI\u2019ve never had a good manager and at the time had no one else to ask for help, so I turned to my trusted best friends. Books.\nI <3 books\nI refused to buy into that style of leadership as being the only accepted way to be. There had to be room for different kinds of people to be leaders and have different leadership styles.\nThere are three books that changed me forever in how I approach and think about leadership.\n\nPrimal leadership, by Daniel Goleman, Richard Boyatzis and Annie McKee\nQuiet, by Susan Cain\nDaring Greatly - How the Courage to be Vulnerable transforms the way we live, love, parent and Lead, by Bren\u00e9 Brown\n\nI recommend you read them. Ignore the slightly cheesy titles and trust me, just read them.\nPrimal leadership helped to give me the vocabulary and understanding I needed about the different styles of leadership there are, how and when to apply them.\nQuiet really helped me realise how much I was being undervalued and misunderstood in an extroverted world. If I\u2019d had managers or support from someone who valued introverts\u2019 strengths, things would\u2019ve been very different. I would\u2019ve had someone telling others to step down and shut up for a change rather than pushing on me to step up and talk louder over everyone else. It\u2019s OK to be different and needing different things like time to recharge or time to think before speaking. It also improved my ability to work alongside my more extroverted colleagues by giving me an understanding of their world so I could communicate my needs in a language they would get.\nBren\u00e9 Brown\u2019s book I am forever in debt to. Her work gave me the courage to stand up and be my own kind of leader. Even when no-one around me looked or sounded like me, I found my own voice.\nIt takes great courage to be vulnerable and open about what you can and can\u2019t do. Open about your mistakes. Vocalise what you don\u2019t know and asking for help. In some lights, these are seen as weaknesses and many have tried to use them against me, to pull me down and exclude me for talking about them. Dear reader, it did not work, they failed. The truth is, they are my greatest strengths. The privileges I have, I use for good as best and often as I can.\nJust like gender, leadership is not binary\nIf you google for what a leader is, you\u2019ll get many different answers. I personally think Bren\u00e9\u2019s version is the best as it is one that can apply to a wider range of people, irrespective of job title or function.\n\nI define a leader as anyone who takes responsibility for finding potential in people and processes, and who has the courage to develop that potential.\nBren\u00e9 Brown\n\nBeing a leader isn\u2019t about being the loudest in a room, having veto power, talking over people or ignoring everyone else\u2019s ideas. It\u2019s not about \u201ctelling people what to do\u201d. It\u2019s not about an elevated status that you\u2019re better than others. Nor is it about creating a hand wavey far away vision and forgetting to help support people in how to get there.\nBeing a Good Leader is about having a toolbox of leadership styles and skills to choose from depending on the situation. Knowing how and when to apply them is part of the challenge and difficulty in becoming good at it. It is something you will have to continuously work on, forever. There is no Done.\nLeaders are Made, they are not Born.\nBe flexible in your leadership style\n\nTypically, the best, most effective leaders act according to one or more of six distinct approaches to leadership and skillfully switch between the various styles depending on the situation.\n\nFrom the book, Primal Leadership, it gives a summary of 6 leadership styles which are:\n\nVisionary\nCoaching\nAffiliative\nDemocratic\nPacesetting\nCommanding\n\nVisionary, moves people toward a shared dream or future. When change requires a new vision or a clear direction is needed, using a visionary style of leadership helps communicate that picture. By learning how to effectively communicate a story you can help people to move in that direction and give them clarity on why they\u2019re doing what they\u2019re doing.\nCoaching, is about connecting what a person wants and helping to align that with organisation\u2019s goals. It\u2019s a balance of helping someone improve their performance to fulfil their role and their potential beyond.\nAffiliative, creates harmony by connecting people to each other and requires effective communication to aid facilitation of those connections. This style can be very impactful in healing rifts in a team or to help strengthen connections within and across teams. During stressful times having a positive and supportive connection to those around us really helps see us through those times.\nDemocratic, values people\u2019s input and gets commitment through participation. Taking this approach can help build buy-in or consensus and is a great way to get valuable input from people. The tricky part about this style, I find, is that when I gather and listen to everyone\u2019s input, that doesn\u2019t mean the end result is that I have to please everyone.\nThe next two, sadly, are the ones wielded far too often and have the greatest negative impact. It\u2019s where the \u201ctelling people what to do\u201d comes from. When used sparingly and in the right situations, they can be a force for good. However, they must not be your default style.\nPacesetting, when used well, it is about meeting challenging and exciting goals. When you need to get high-quality results from a motivated and well performing team, this can be great to help achieve real focus and drive. Sadly it is so overused and poorly executed it becomes the \u201cjust make it happen\u201d and driver of unrealistic workload which contributes to burnout.\nCommanding, when used appropriately soothes fears by giving clear direction in an emergency or crisis. When shit is on fire, you want to know that your leadership ability can help kick-start a turnaround and bring clarity. Then switch to another style. This approach is also required when dealing with problematic employees or unacceptable behaviour.\nCommanding style seems to be what a lot of people think being a leader is, taking control and commanding a situation. It should be used sparingly and only when absolutely necessary.\nBe responsible for the power you wield\nIf reading through those you find yourself feeling a bit guilty that maybe you overuse some of the styles, or overwhelmed that you haven\u2019t got all of these down and ready to use in your toolbox\u2026\nTake a breath. Take responsibility. Take action.\nNo one is perfect, and it\u2019s OK. You can start right now working on those. You can have a conversation with your team and try being open about how you\u2019re going to try some different styles. You can be vulnerable and own up to mistakes you might\u2019ve made followed with an apology. You can order those books and read them. Those books will give you more examples on those leadership styles and help you to find your own voice.\nThe impact you can have on the lives of those around you when you\u2019re a leader, is huge. You can help be that positive impact, help discover and develop potential in someone.\n\nTime spent understanding people is never wasted.\nCate Huston.\n\nI believe in you. <3 Mazz.", "year": "2018", "author": "Mazz Mosley", "author_slug": "mazzmosley", "published": "2018-12-10T00:00:00+00:00", "url": "https://24ways.org/2018/build-up-your-leadership-toolbox/", "topic": "business"}
{"rowid": 153, "title": "JavaScript Internationalisation", "contents": "or: Why Rudolph Is More Than Just a Shiny Nose\n\nDunder sat, glumly staring at the computer screen.\n\n\u201cWhat\u2019s up, Dunder?\u201d asked Rudolph, entering the stable and shaking off the snow from his antlers.\n\n\u201cWell,\u201d Dunder replied, \u201cI\u2019ve just finished coding the new reindeer intranet Santa Claus asked me to do. You know how he likes to appear to be at the cutting edge, talking incessantly about Web 2.0, AJAX, rounded corners; he even spooked Comet recently by talking about him as if he were some pushy web server.\n\n\u201cI\u2019ve managed to keep him happy, whilst also keeping it usable, accessible, and gleaming \u2014 and I\u2019m still on the back row of the sleigh! But anyway, given the elves will be the ones using the site, and they come from all over the world, the site is in multiple languages. Which is great, except when it comes to the preview JavaScript I\u2019ve written for the reindeer order form. Here, have a look\u2026\u201d\n\nAs he said that, he brought up the textileRef:8234272265470b85d91702:linkStartMarker:\u201corder\n form in French\u201d:/examples/javascript-internationalisation/initial.fr.html on the screen. (Same in English).\n\n\u201cLooks good,\u201d said Rudolph.\n\n\u201cBut if I add some items,\u201d said Dunder, \u201cthe preview appears in English, as it\u2019s hard-coded in the JavaScript. I don\u2019t want separate code for each language, as that\u2019s just silly \u2014 I thought about just having if statements, but that doesn\u2019t scale at all\u2026\u201d\n\n\u201cAnd there\u2019s more, you aren\u2019t displaying large numbers in French properly, either,\u201d added Rudolph, who had been playing and looking at part of the source code:\n\nfunction update_text() {\n\tvar hay = getValue('hay');\n\tvar carrots = getValue('carrots');\n\tvar bells = getValue('bells');\n\tvar total = 50 * bells + 30 * hay + 10 * carrots;\n\tvar out = 'You are ordering '\n\t\t+ pretty_num(hay) + ' bushel' + pluralise(hay) + ' of hay, '\n\t\t+ pretty_num(carrots) + ' carrot' + pluralise(carrots)\n\t\t+ ', and ' + pretty_num(bells) + ' shiny bell' + pluralise(bells)\n\t\t+ ', at a total cost of ' + pretty_num(total)\n\t\t+ ' gold pieces. Thank you.';\n\tdocument.getElementById('preview').innerHTML = out;\n}\nfunction pretty_num(n) {\n\tn += '';\n\tvar o = '';\n\tfor (i=n.length; i>3; i-=3) {\n\t\to = ',' + n.slice(i-3, i) + o;\n\t}\n\to = n.slice(0, i) + o;\n\treturn o;\n}\nfunction pluralise(n) {\n\tif (n!=1) return 's';\n\treturn '';\n}\n\n\u201cOh, botheration!\u201d cried Dunder. \u201cThis is just so complicated.\u201d\n\n\u201cIt doesn\u2019t have to be,\u201d said Rudolph, \u201cyou just have to think about things in a slightly different way from what you\u2019re used to. As we\u2019re only a simple example, we won\u2019t be able to cover all possibilities, but for starters, we need some way of providing different information to the script dependent on the language. We\u2019ll create a global i18n object, say, and fill it with the correct language information. The first variable we\u2019ll need will be a thousands separator, and then we can change the pretty_num function to use that instead:\n\nfunction pretty_num(n) {\n\tn += '';\n\tvar o = '';\n\tfor (i=n.length; i>3; i-=3) {\n\t\to = i18n.thousands_sep + n.slice(i-3, i) + o;\n\t}\n\to = n.slice(0, i) + o;\n\treturn o;\n}\n\n\u201cThe i18n object will also contain our translations, which we will access through a function called _() \u2014 that\u2019s just an underscore. Other languages have a function of the same name doing the same thing. It\u2019s very simple:\n\nfunction _(s) {\n\tif (typeof(i18n)!='undefined' && i18n[s]) {\n\t\treturn i18n[s];\n\t}\n\treturn s;\n}\n\n\u201cSo if a translation is available and provided, we\u2019ll use that; otherwise we\u2019ll default to the string provided \u2014 which is helpful if the translation begins to lag behind the site\u2019s text at all, as at least something will be output.\u201d\n\n\u201cGot it,\u201d said Dunder. \u201c _('Hello Dunder') will print the translation of that string, if one exists, \u2018Hello Dunder\u2019 if not.\u201d\n\n\u201cExactly. Moving on, your plural function breaks even in English if we have a word where the plural doesn\u2019t add an s \u2014 like \u2018children\u2019.\u201d\n\n\u201cYou\u2019re right,\u201d said Dunder. \u201cHow did I miss that?\u201d\n\n\u201cNo harm done. Better to provide both singular and plural words to the function and let it decide which to use, performing any translation as well:\n\nfunction pluralise(s, p, n) {\n\tif (n != 1) return _(p);\n\treturn _(s);\n}\n\n\u201cWe\u2019d have to provide different functions for different languages as we employed more elves and got more complicated \u2014 for example, in Polish, the word \u2018file\u2019 pluralises like this: 1 plik, 2-4 pliki, 5-21 plik\u00f3w, 22-24 pliki, 25-31 plik\u00f3w, and so on.\u201d (More information on plural forms)\n\n\u201cGosh!\u201d\n\n\u201cNext, as different languages have different word orders, we must stop using concatenation to construct sentences, as it would be impossible for other languages to fit in; we have to keep coherent strings together. Let\u2019s rewrite your update function, and then go through it:\n\nfunction update_text() {\n\tvar hay = getValue('hay');\n\tvar carrots = getValue('carrots');\n\tvar bells = getValue('bells');\n\tvar total = 50 * bells + 30 * hay + 10 * carrots;\n\thay = sprintf(pluralise('%s bushel of hay', '%s bushels of hay', hay), pretty_num(hay));\n\tcarrots = sprintf(pluralise('%s carrot', '%s carrots', carrots), pretty_num(carrots));\n\tbells = sprintf(pluralise('%s shiny bell', '%s shiny bells', bells), pretty_num(bells));\n\tvar list = sprintf(_('%s, %s, and %s'), hay, carrots, bells);\n\tvar out = sprintf(_('You are ordering %s, at a total cost of %s gold pieces.'),\n\t\tlist, pretty_num(total));\n\tout += ' ';\n\tout += _('Thank you.');\n\tdocument.getElementById('preview').innerHTML = out;\n}\n\n\u201c sprintf is a function in many other languages that, given a format string and some variables, slots the variables into place within the string. JavaScript doesn\u2019t have such a function, so we\u2019ll write our own. Again, keep it simple for now, only integers and strings; I\u2019m sure more complete ones can be found on the internet.\n\nfunction sprintf(s) {\n\tvar bits = s.split('%');\n\tvar out = bits[0];\n\tvar re = /^([ds])(.*)$/;\n\tfor (var i=1; i. This is also inaccessible because a screenreader will not pause between adjacent links, and in some configurations will not announce the individual links, but rather all of the tags will be read as just one link containing a whole bunch of words. Markup crime number one. \n\nFlickr \n\nAh, Flickr. The darling photo sharing site of the internet, and the biggest blind spot in every standardista\u2019s vision. Forgive it for having atrocious markup and sometimes confusing UI because it\u2019s just so much damn fun to use. Let\u2019s see what they do. \n\nJuliet \n\tRomeo! \nRomeo \n\tMy niesse? \nJuliet \n\tAt what o'clock tomorrow shall I send to thee? \nRomeo \n\tAt the hour of nine. \n\nNow, the problem here is that a given definition can have multiple descriptions (the DD). Really the dialog \u201cdescriptions\u201d should be rolled up under the terms, like so:\n\nJuliet \n\tRomeo! \n\tAt what o'clock tomorrow shall I send to thee? \nRomeo \n\tMy niesse? \n\tAt the hour of nine. \n\nSuddenly the play won\u2019t make anywhere near as much sense. (If it\u2019s anything, the correct markup for a play is an ordered list of CITE and BLOCKQUOTE elements.)\n\nThis is the first part of the problem. That simple example has turned definition lists in everyone\u2019s mind from pure definitions to more along the lines of a list with pre-configured heading(s) and text(s).\n\nScreen reader, enter stage left.\n\nIn many screen readers, a simple definition list would be read out as \u201cdefinition term equals definition description\u201d. So in our play excerpt, Juliet equals Romeo! That\u2019s not right, either. But this also leads a lot of people astray with definition lists to believing that they are useful for key/value pairs.\n\nBehaviour and convention\n\nThe WHAT-WG have noticed the common mis-use of the DL, and have codified it into the new spec. In the HTML5 draft, a definition list is no longer a definition list.\n\n\n\tThe dl element introduces an unordered association list consisting of zero or more name-value groups (a description list). Each group must consist of one or more names (dt elements) followed by one or more values (dd elements).\n\n\nThey also note that the \u201cdl element is inappropriate for marking up dialogue, since dialogue is ordered\u201d. So for that example they have created a DIALOG (sic) element.\n\nStrange, then, that they keep DL as-is but instead refer to it an \u201cassociation list\u201d. They have not created a new AL element, and kept DL for the original purpose. They have chosen not to correct the usage or to create a new opportunity for increased specificity in our HTML, but to \u201cpave the cowpath\u201d of convention.\n\nHow to use a definition list\n\nGiven that everyone else is using a DL incorrectly, should we? Well, if they all jumped off a bridge, would you too? No, of course you wouldn\u2019t. We don\u2019t have HTML5 yet, so we\u2019re stuck with the existing semantics of HTML4 and XHTML1. Which means that:\n\n\n\tListing dialogue is not defining anything.\n\tListing the attributes of a piece of hardware (resolution = 1600\u00d71200) is illustrating sample values, not defining anything (however, stating what \u2018resolution\u2019 actually means in this context would be a definition).\n\tListing the cast and crew of a given movie is not defining the people involved in making movies. (Stuart Gordon may have been the director of Space Truckers, but that by no means makes him the true definition of a director.)\n\tA menu of navigation items is simply a nested ordered or unordered list of links, not a definition list.\n\tApplying styling handles to form labels and elements is not a good use for a definition list.\n\n\nAnd so on.\n\nLiving by the specification, a definition list should be used for term definitions \u2013 glossaries, lexicons and dictionaries \u2013 only.\n\nAnything else is a crime against markup.", "year": "2007", "author": "Mark Norman Francis", "author_slug": "marknormanfrancis", "published": "2007-12-05T00:00:00+00:00", "url": "https://24ways.org/2007/my-other-christmas-present-is-a-definition-list/", "topic": "code"}
{"rowid": 72, "title": "Designing with Contrast", "contents": "When an appetite for aesthetics over usability becomes the bellwether of user interface design, it\u2019s time to reconsider who we\u2019re designing for.\nOver the last few years, we have questioned the signifiers that gave obvious meaning to the function of interface elements. Strong textures, deep shadows, gradients \u2014 imitations of physical objects \u2014 were discarded. And many, rightfully so. Our audiences are now more comfortable with an experience that feels native to the technology, so we should respond in kind.\nYet not all of the changes have benefitted users. Our efforts to simplify brought with them a trend of ultra-minimalism where aesthetics have taken priority over legibility, accessibility and discoverability. The trend shows no sign of losing popularity \u2014 and it is harming our experience of digital content.\n\nA thin veneer\nWe are in a race to create the most subdued, understated interface. Visual contrast is out. In its place: the thinnest weights of a typeface and white text on bright color backgrounds. Headlines, text, borders, backgrounds, icons, form controls and inputs: all grey.\nWhile we can look back over the last decade and see minimalist trends emerging on the web, I think we can place a fair share of the responsibility for the recent shift in priorities on Apple. The release of iOS 7 ushered in a radical change to its user interface. It paired mobile interaction design to the simplicity and eloquence of Apple\u2019s marketing and product design. It was a catalyst. We took what we saw, copied and consumed the aesthetics like pick-and-mix.\nNew technology compounds this trend. Computer monitors and mobile devices are available with screens of unprecedented resolutions. Ultra-light type and subtle hues, difficult to view on older screens, are more legible on these devices. It would be disingenuous to say that designers have always worked on machines representative of their audience\u2019s circumstances, but the gap has never been as large as it is now. We are running the risk of designing VIP lounges where the cost of entry is a Mac with a Retina display.\nMinimalist expectations\nLike progressive enhancement in an age of JavaScript, many good and sensible accessibility practices are being overlooked or ignored. We\u2019re driving unilateral design decisions that threaten accessibility. We\u2019ve approached every problem with the same solution, grasping on to the integrity of beauty, focusing on expression over users\u2019 needs and content. \nSomeone once suggested to me that a client\u2019s website should include two states. The first state would be the ideal experience, with low color contrast, light font weights and no differentiation between links and text. It would be the default. The second state would be presented in whatever way was necessary to meet accessibility standards. Users would have to opt out of the default state via a toggle if it wasn\u2019t meeting their needs. A sort of first-class, upper deck cabin equivalent of graceful degradation. That this would divide the user base was irrelevant, as the aesthetics of the brand were absolute. \nIt may seem like an unusual anecdote, but it isn\u2019t uncommon to see this thinking in our industry. Again and again, we place the burden of responsibility to participate in a usable experience on others. We view accessibility and good design as mutually exclusive. Taking for granted what users will tolerate is usually the forte of monopolistic services, but increasingly we apply the same arrogance to our new products and services.\n\nImitation without representation\nAll of us are influenced in one way or another by one another\u2019s work. We are consciously and unconsciously affected by the visual and audible activity around us. This is important and unavoidable. We do not produce work in a vacuum. We respond to technology and culture. We channel language and geography. We absorb the sights and sounds of film, television, news. To mimic and copy is part and parcel of creating something an audience of many can comprehend and respond to. Our clients often look first to their competitors\u2019 products to understand their success.\nHowever, problems arise when we focus on style without context; form without function; mimicry as method. Copied and reused without any of the ethos of the original, stripped of deliberate and informed decision-making, the so-called look and feel becomes nothing more than paint on an empty facade.\nThe typographic and color choices so in vogue today with our popular digital products and services have little in common with the brands they are meant to represent.\n\nFor want of good design, the message was lost\nThe question to ask is: does the interface truly reflect the product? Is it an accurate characterization of the brand and organizational values? Does the delivery of the content match the tone of voice?\nThe answer is: probably not. Because every organization, every app or service, is unique. Each with its own personality, its own values and wonderful quirks. Design is communication. We should do everything in our role as professionals to use design to give voice to the message. Our job is to clearly communicate the benefits of a service and unreservedly allow access to information and content. To do otherwise, by obscuring with fashionable styles and elusive information architecture, does a great disservice to the people who chose to engage with and trust our products.\nWe can achieve hierarchy and visual rhythm without resorting to extreme reduction. We can craft a beautiful experience with fine detail and curiosity while meeting fundamental standards of accessibility (and strive to meet many more).\nStandards of excellence\nIt isn\u2019t always comfortable to step back and objectively question our design choices. We get lost in the flow of our work, using patterns and preferences we\u2019ve tried and tested before. That our decisions often seem like second nature is a gift of experience, but sometimes it prevents us from finding our blind spots.\nI was first caught out by my own biases a few years ago, when designing an interface for the Bank of England. After deciding on the colors for the typography and interactive elements, I learned that the site had to meet AAA accessibility standards. My choices quickly fell apart. It was eye-opening. I had to start again with restrictions and use size, weight and placement instead to construct the visual hierarchy.\nEven now, I make mistakes. On a recent project, I used large photographs on an organization\u2019s website to promote their products. Knowing that our team had control over the art direction, I felt confident that we could compose the photographs to work with text overlays. Despite our best effort, the cropped images weren\u2019t always consistent, undermining the text\u2019s legibility. If I had the chance to do it again, I would separate the text and image.\nSo, what practical things can we consider to give our users the experience they deserve?\nPut guidelines in place\n\nThink about your brand values. Write down keywords and use them as a framework when choosing a typeface. Explore colors that convey the organization\u2019s personality and emotional appeal.\nDefine a color palette that is web-ready and meets minimum accessibility standards. Note which colors are suitable for use with text. Only very dark hues of grey are consistently legible so keep them for non-essential text (for example, as placeholders in form inputs).\nFind which background colors you can safely use with white text, and consider integrating contrast checks into your workflow.\nUse roman and medium weights for body copy. Reserve lighter weights of a typeface for very large text. Thin fonts are usually the first to break down because of aliasing differences across platforms and screens.\nCheck that the size, leading and length of your type is always legible and readable. Define lower and upper limits. Small text is best left for captions and words in uppercase.\nAvoid overlaying text on images unless it\u2019s guaranteed to be legible. If it\u2019s necessary to optimize space in the layout, give the text a container. Scrims aren\u2019t always reliable: the text will inevitably overlap a part of the photograph without a contrasting ground.\n\nTest your work\n\nReview legibility and contrast on different devices. It\u2019s just as important as testing the layout of a responsive website. If you have a local device lab, pay it a visit.\nFind a computer monitor near a window when the sun is shining. Step outside the studio and try to read your content on a mobile device with different brightness levels. \nAsk your friends and family what they use at home and at work. It\u2019s one way of making sure your feedback isn\u2019t always coming from a closed loop.\n\nPush your limits\n\nYou define what the user sees. If you\u2019ve inherited brand guidelines, question them. If you don\u2019t agree with the choices, make the case for why they should change.\nExperiment with size, weight and color to find contrast. Objects with low contrast appear similar to one another and undermine the visual hierarchy. Weak relationships between figure and ground diminish visual interest. A balanced level of contrast removes ambiguity and creates focal points. It captures and holds our attention.\nIf you\u2019re lost for inspiration, look to graphic design in print. We have a wealth of history, full of examples that excel in using contrast to establish visual hierarchy.\nEmbrace limitations. Use boundaries as an opportunity to explore possibilities.\n\nMore than just a facade\nDesigning with standards encourages legibility and helps to define a strong visual hierarchy. Design without exclusion (through neither negligence or intent) gets around discussions of demographics, speaks to a larger audience and makes good business sense. Following the latest trends not only weakens usability but also hinders a cohesive and distinctive brand.\nUsers will make means when they need to, by increasing browser font sizes or enabling system features for accessibility. But we can do our part to take as much of that burden off of the user and ask less of those who need it most.\nIn architecture, it isn\u2019t buildings that mimic what is fashionable that stand the test of time. Nor do we admire buildings that tack on separate, poorly constructed extensions to meet a bare minimum of safety regulations. We admire architecture that offers well-considered, remarkable, usable spaces with universal access.\nPerhaps we can take inspiration from these spaces. Let\u2019s give our buildings a bold voice and make sure the doors are open to everyone.", "year": "2015", "author": "Mark Mitchell", "author_slug": "markmitchell", "published": "2015-12-13T00:00:00+00:00", "url": "https://24ways.org/2015/designing-with-contrast/", "topic": "design"}
{"rowid": 6, "title": "Run Ragged", "contents": "You care about typography, right? Do you care about words and how they look, read, and are understood? If you pick up a book or magazine, you notice the moment something is out of place: an orphan, rivers within paragraphs of justified prose, or caps masquerading as small caps. So why, I ask you, is your stance any different on the web?\n\nWe\u2019re told time and time again that as a person who makes websites we have to get comfortable with our lack of control. On the web, this is a feature, not a bug. But that doesn\u2019t mean we have to lower our standards, or not strive for the same amount of typographic craft of our print-based cousins. We shouldn\u2019t leave good typesetting at the door because we can\u2019t control the line length.\n\nWhen I typeset books, I\u2019d spend hours manipulating the text to create a pleasurable flow from line to line. A key aspect of this is manicuring the right rag \u2014 the vertical line of words on ranged-left text. Maximising the space available, but ensuring there are no line breaks or orphaned words that disrupt the flow of reading. Setting a right rag relies on a bunch of guidelines \u2014 or as I was first taught to call them, violations! \n\nViolation 1. Never break a line immediately following a preposition\n\nPrepositions are important, frequently used words in English. They link nouns, pronouns and other words together in a sentence. And links should not be broken if you can help it. Ending a line on a preposition breaks the join from one word to another and forces the reader to work harder joining two words over two lines.\n\nFor example: \n\n\n\tThe container is for the butter\n\n\nThe preposition here is for and shows the relationship between the butter and the container. If this were typeset on a line and the line break was after the word for, then the reader would have to carry that through to the next line. The sentence would not flow.\n\nThere are lots of prepositions in English \u2013 about 150 \u2013 but only 70 or so in use.\n\nViolation 2. Never break a line immediately following a dash\n\nA dash \u2014 either an em-dash or en-dash \u2014 can be used as a pause in the reading, or as used here, a point at which you introduce something that is not within the flow of the sentence. Like an aside. Ending with a pause on the end of the line would have the same effect as ending on a preposition. It disrupts the flow of reading.\n\nViolation 3. No small words at the end of a line\n\nDon\u2019t end a line with small words. Most of these will actually be covered by violation \u21161. But there will be exceptions. My general rule of thumb here is not to leave words of two or three letters at the end of a line.\n\nViolation 4. Hyphenation\n\nIn print, hyphens are used at the end of lines to join words broken over a line break. Mostly, this is used in justified body text, and no doubt you will be used to seeing it in newspapers or novels. A good rule of thumb is to not allow more than two consecutive lines to end with a hyphen.\n\nOn the web, of course, we can use the CSS hyphens property. It\u2019s reasonably supported with the exception of Chrome. Of course, it works best when combined with justified text to retain the neat right margin.\n\nViolation 5. Don\u2019t break emphasised phrases of three or fewer words\n\nIf you have a few words emphasised, for example:\n\n\n\tHe calls this problem definition escalation\n\n\n\u2026then try not to break the line among them. It\u2019s important the reader reads through all the words as a group.\n\nHow do we do all of that on the web?\n\nAll of those guidelines are relatively easy to implement in print. But what about the web? Where content is poured into a template from a CMS? Well, there are things we can do. Meet your new friend, the non-breaking space, or as you may know them: \u00a0.\n\nThe guidelines above are all based on one decision for the typesetter: when should the line break? \n\nWe can simply run through a body of text and add the \u00a0 based on these sets of questions:\n\n\n\tAre there any prepositions in the text? If so, add a \u00a0 after them.\n\tAre there any dashes? If so, add a \u00a0 after them.\n\tAre there any words of fewer than three characters that you haven\u2019t already added spaces to? If so, add a \u00a0 after them.\n\tAre there any emphasised groups of words either two or three words long? If so, add a \u00a0 in between them.\n\n\nFor a short piece of text, this isn\u2019t a big problem. But for longer bodies of text, this is a bit arduous. Also, as I said, lots of websites use a CMS and just dump the text into a template. What then? We can\u2019t expect our content creators to manually manicure a right rag based on these guidelines. In this instance, we really need things to be automatic.\n\nThere isn\u2019t any reason why we can\u2019t just pass the question of when to break the line straight to the browser by way of a script which compares the text against a set of rules. In plain English, this script could be to scan the text for:\n\n\n\tPrepositions. If found, add \u00a0 after them.\n\tDashes. If found, add \u00a0 after them.\n\tWords fewer than three characters long that aren\u2019t prepositions. If found, add \u00a0 after them.\n\tEmphasised phrases of up to three words in length. If found, add \u00a0 between all of the words.\n\n\nAnd there we have it.\n\nA note on fluidity\n\nAn important consideration of this script is that it doesn\u2019t scan the text to see what is at the end of a line. It just looks for prepositions, dashes, words fewer than three characters long, and emphasised words within paragraphs and applies the \u00a0 accordingly regardless of where the thing lives. This is because in a fluid layout a word might appear in the beginning, middle or the end of a line depending on the width of the browser. And we want it to behave in the right way when it does find itself at the end.\n\nSee it in action!\n\nMy friend and colleague, Nathan Ford, has written a small JavaScript called Ragadjust that does all of this automatically. The script loops through a webpage, compares the text against the conditions, and then inserts \u00a0 in the places that violate the conditions above.\n\nYou can get the script from GitHub and see it in action on my own website.\n\nSome caveats\n\nAs my friend Jon Tan says, \u201cThere are no rules in typography, just good or bad decisions\u201d, and typesetting the right rag is no different. \n\n\n\tThe guidelines for the violations above are useful for justified text, too. But we need to be careful here. Too stringent adherence to these violations could lead to ugly gaps in our words \u2014 called rivers \u2014 as the browser forces justification.\n\tThe violation regarding short words at the end of sentences is useful for longer line lengths, or measures, of text. When the measure gets shorter, maybe five or six words, then we need to be more forgiving as to what wraps to the next line and what doesn\u2019t. In fact, you can see this happening on my site where I\u2019ve not included a check on the size of the browser window (purposefully, for this demo, of course. Ahem).\n\tThis article is about applying these guidelines to English. Some of them will, no doubt, cross over to other languages quite well. But for those languages, like German for instance, where longer words tend to be in more frequent use, then some of the rules may result in a poor right rag.\n\n\nMarginal gains\n\nIn 2007, I spoke with Richard Rutter at SXSW on web typography. In that talk, Richard and I made a point that good typographic design \u2014 on the web, in print; anywhere, in fact \u2014 relies on small, measurable improvements across an entire body of work. From heading hierarchy to your grid system, every little bit helps. In and of themselves, these little things don\u2019t really mean that much. You may well have read this article, shrugged your shoulders and thought, \u201cHuh. So what?\u201d But these little things, when added up, make a difference. A difference between good typographic design and great typographic design.\n\n \n\nAppendix\n\nPreposition whitelist\n\naboard\nabout\nabove\nacross\nafter\nagainst\nalong\namid\namong\nanti\naround\nas\nat\nbefore\nbehind\nbelow\nbeneath\nbeside\nbesides\nbetween\nbeyond\nbut\nby\nconcerning\nconsidering\ndespite\ndown\nduring\nexcept\nexcepting\nexcluding\nfollowing\nfor\nfrom\nin\ninside\ninto\nlike\nminus\nnear\nof\noff\non\nonto\nopposite\noutside\nover\npast\nper\nplus\nregarding\nround\nsave\nsince\nthan\nthrough\nto\ntoward\ntowards\nunder\nunderneath\nunlike\nuntil\nup\nupon\nversus\nvia\nwith\nwithin\nwithout", "year": "2013", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2013-12-24T00:00:00+00:00", "url": "https://24ways.org/2013/run-ragged/", "topic": "design"}
{"rowid": 102, "title": "Art Directing with Looking Room", "contents": "Using photographic composition techniques to start to art direct on the template-driven web.\n\nThink back to last night. There you are, settled down in front of the TV, watching your favourite soap opera, with nice hot cup of tea in hand. Did you notice \u2013 whilst engrossed in the latest love-triangle \u2013 that the cameraman has worked very hard to support your eye\u2019s natural movement on-screen? He\u2019s carefully framed individual shots to create balance.\n\nThink back to last week. There you were, sat with your mates watching the big match. Did you notice that the cameraman frames the shot to go with the direction of play? A player moving right will always be framed so that he is on the far left, with plenty of \u2018room\u2019 to run into.\n\nBoth of these cameramen use a technique called Looking Room, sometimes called Lead Room. Looking Room is the space between the subject (be it a football, or a face), and the edge of the screen. Specifically, Looking Room is the negative space on the side the subject is looking or moving. The great thing is, it\u2019s not just limited to photography, film or television; we can use it in web design too.\n\nBasic Framing\n\nBefore we get into Looking Room, and how it applies to web, we need to have a look at some basics of photographic composition.\n\nMany web sites use imagery, or photographs, to enhance the content. But even with professionally shot photographs, without a basic understanding of framing or composition, you can damage how the image is perceived. \n\nA simple, easy way to make photographs more interesting is to fill the frame. \n\nTake this rather mundane photograph of a horse:\n\n\n\nA typical point and click affair. But, we can work with this.\n\nBy closely cropping, and filling the frame, we can instantly change the mood of the shot.\n\n\n\nI\u2019ve also added Looking Room on the right of the horse. This is space that the horse would be walking into. It gives the photograph movement.\n\nSubject, Space, and Movement\n\nGenerally speaking, a portrait photograph will have a subject and space around them. Visual interest in portrait photography can come from movement; how the eye moves around the shot. To get the eye moving, the photographer modifies the space around the subject.\n\nLook at this portrait:\n\n\n\nThe photography has framed the subject on the right, allowing for whitespace, or Looking Room, in the direction the subject is looking. The framing of the subject (1), with the space to the left (2) \u2013 the Looking Room \u2013 creates movement, shown by the arrow (3).\n\n\n\nNote the subject is not framed centrally (shown by the lighter dotted line).\n\nIf the photographer had framed the subject with equal space either side, the resulting composition is static, like our horse.\n\n\n\nIf the photographer framed the subject way over on the left, as she is looking that way, the resulting whitespace on the right leads a very uncomfortable composition.\n\n\n\nThe root of this discomfort is what the framing is telling our eye to do. The subject, looking to the left, suggests to us that we should do the same. However, the Looking Room on the right is telling our eye to occupy this space. The result is a confusing back and forth.\n\nHow Looking Room applies to the web\n\nWe can apply the same theory to laying out a web page or application. Taking the three same elements \u2013 Subject, Space, and resulting Movement \u2013 we can guide a user\u2019s eye to the elements we need to. As designers, or content editors, framing photographs correctly can have a subtle but important effect on how a page is visually scanned. Take this example:\n\n\n\nThe BBC homepage uses great photography as a way of promoting content. Here, they have cropped the main photograph to guide the user\u2019s eye into the content. \n\nBy applying the same theory, the designer or content editor has applied considerable Looking Room (2) to the photograph to create balance with the overall page design, but also to create movement of the user\u2019s eye toward the content (1)\n\n\n\nIf the image was flipped horizontally. The Looking Room is now on the right. The subject of the photograph is looking off the page, drawing the user\u2019s eye away from the content. Once again, this results in a confusing back and forth as your eye fights its way over to the left of the page.\n\n\n\nA little bit of Art Direction\n\nArt Direction can be described as the act or process of managing the visual presentation of content. Art Direction is difficult to do on the web, because content and presentation are, more often than not, separated. But where there are images, and when we know the templates that those images will populate, we can go a little way to bridging the gap between content and presentation.\n\nBy understanding the value of framing and Looking Room, and the fact that it extends beyond just a good looking photograph, we can start to see photography playing more of an integral role in the communication of content. \n\nWe won\u2019t just be populating templates. We\u2019ll be art directing.\n\nPhoto credits: \n\n\n\tPortrait by Carsten Tolkmit\n\tHorse by Mike Pedroncelli", "year": "2008", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2008-12-05T00:00:00+00:00", "url": "https://24ways.org/2008/art-directing-with-looking-room/", "topic": "design"}
{"rowid": 148, "title": "Typesetting Tables", "contents": "Tables have suffered in recent years on the web. They were used for laying out web pages. Then, following the Web Standards movement, they\u2019ve been renamed by the populous as `data tables\u2019 to ensure that we all know what they\u2019re for. There have been some great tutorials for the designing tables using CSS for presentation and focussing on the semantics in the displaying of data in the correct way. However, typesetting tables is a subtle craft that has hardly had a mention.\n\nTable design can often end up being a technical exercise. What data do we need to display? Where is the data coming from and what form will it take? When was the last time your heard someone talk about lining numerals? Or designing to the reading direction?\n\nTables are not read like sentences\n\nWhen a reader looks at, and tries to understand, tabular data, they\u2019re doing a bunch of things at the same time.\n\n\n\tGenerally, they\u2019re task based; they\u2019re looking for something.\n\tThey are reading horizontally AND vertically\n\n\nReading a table is not like reading a paragraph in a novel, and therefore shouldn\u2019t be typeset in the same way. Designing tables is information design, it\u2019s functional typography\u2014it\u2019s not a time for eye candy.\n\nTypesetting tables\n\nTypesetting great looking tables is largely an exercise in restraint. Minimal interference with the legibility of the table should be in the forefront of any designers mind.\n\nWhen I\u2019m designing tables I apply some simple rules:\n\n\n\tPlenty of negative space\n\tUse the right typeface\n\tGo easy on the background tones, unless you\u2019re giving reading direction visual emphasis\n\tDesign to the reading direction\n\n\nBy way of explanation, here are those rules as applied to the following badly typeset table.\n\nYour default table\n\nThis table is a mess. There is no consideration for the person trying to read it. Everything is too tight. The typeface is wrong. It\u2019s flat. A grim table indeed.\n\n\n\nLet\u2019s see what we can do about that.\n\nPlenty of negative space\n\nThe badly typeset table has been set with default padding. There has been little consideration for the ascenders and descenders in the type interfering with the many horizontal rules.\n\nThe first thing we do is remove most of the lines, or rules. You don\u2019t need them \u2013 the data in the rows forms its own visual rules. Now, with most of the rules removed, the ones that remain mean something; they are indicating some kind of hierarchy to the help the reader understand what the different table elements mean \u2013 in this case the column headings.\n\n\n\nNow we need to give the columns and rows more negative space. Note the framing of the column headings. I\u2019m giving them more room at the bottom. This negative space is active\u2014it\u2019s empty for a reason. The extra air in here also gives more hierarchy to the column headings.\n\n\n\nUse the right typeface\n\nThe default table is set in a serif typeface. This isn\u2019t ideal for a couple of reasons. This serif typeface has a standard set of text numerals. These dip below the baseline and are designed for using figures within text, not on their own. What you need to use is a typeface with lining numerals. These align to the baseline and are more legible when used for tables.\n\n\n\nSans serif typefaces generally have lining numerals. They are also arguably more legible when used in tables.\n\nGo easy on the background tones, unless you\u2019re giving reading direction visual emphasis \n\nWe\u2019ve all seen background tones on tables. They have their use, but my feeling is that use should be functional and not decorative.\n\nIf you have a table that is long, but only a few columns wide, then alternate row shading isn\u2019t that useful for showing the different lines of data. It\u2019s a common misconception that alternate row shading is to increase legibility on long tables. That\u2019s not the case. Shaded rows are to aid horizontal reading across multiple table columns. On wide tables they are incredibly useful for helping the reader find what they want.\n\n\n\nBackground tone can also be used to give emphasis to the reading direction. If we want to emphasis a column, that can be given a background tone.\n\n\n\nHierarchy\n\nAs I said earlier, people may be reading a table vertically, and horizontally in order to find what they want. Sometimes, especially if the table is complex, we need to give them a helping hand.\n\nVisually emphasising the hierarchy in tables can help the reader scan the data. Column headings are particularly important. Column headings are often what a reader will go to first, so we need to help them understand that the column headings are different to the stuff beneath them, and we also need to give them more visual importance. We can do this by making them bold, giving them ample negative space, or by including a thick rule above them. We can also give the row titles the same level of emphasis.\n\n\n\nIn addition to background tones, you can give emphasis to reading direction by typesetting those elements in bold. You shouldn\u2019t use italics\u2014with sans serif typefaces the difference is too subtle.\n\nSo, there you have it. A couple of simple guidelines to make your tables cleaner and more readable.", "year": "2007", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2007-12-07T00:00:00+00:00", "url": "https://24ways.org/2007/typesetting-tables/", "topic": "design"}
{"rowid": 183, "title": "Designing For The Switch", "contents": "For a long time on the web, we\u2019ve been typographically spoilt. Yes, you heard me correctly. Think about it: our computers come with web fonts already installed; fonts that have been designed specifically to work well online and at small size; and fonts that we can be sure other people have too. \n\nYes, we\u2019ve been spoilt. We don\u2019t need to think about using Verdana, Arial, Georgia or Cambria. \n\nYet, for a long time now, designers have felt we needed more. We want to choose whatever typeface we feel necessary for our designs. We did bad things along the way in pursuit of this goal such as images for text. Smart people dreamt up tools to help us such as sIFR, or Cuf\u00f3n. Only fairly recently, @font-face is supported in most browsers. The floodgates are opening. It really is the dawn of a new typographic era on the web. And we must tread carefully. \n\nThe New Typesetters \n\nMany years ago, before the advent of desktop publishing, if you wanted words set in a particular typeface, you had to go to a Typesetter. A Typesetter, or Compositor, as they were sometimes called, was a person whose job it was to take the written word (in the form of a document or manuscript) and \u2018set\u2019 the type in the desired typeface. The designer would chose what typeface they wanted \u2013 and all the ligatures, underlines, italics and whatnot \u2013 and then scribble all over the manuscript so the typesetter could set the correct type. \n\nThen along came Desktop Publishing and every Tom, Dick and Harry could choose type on their computer and an entire link in the typographic chain was removed within just a few years. Well, that\u2019s progress I guess. That was until six months ago when Typesetting was reborn on the web in the guise of a font service: Typekit. \n\nTypekit \u2013 and services like Typekit such as Typotheque, Kernest and the upcoming Fontdeck \u2013 are typesetting services for the web. You supply them with your content, in the form of a webpage, and they provide you with some JavaScript to render that webpage in the typeface you\u2019ve specified simply by adding the font name in your CSS file. \n\nThanks to services like these, font foundries are now talking to create licensing structures to allow us to embed fonts into our web pages legally \u2013 which has always been a sticking point in the past. So, finally, us designers can get what we want: whatever typeface we want on the web. \n\nYes, but\u2026 there are hurdles. One of which is the subject of this article. \n\nThe differences between Web Fonts and other fonts \n\nWeb fonts are different to normal fonts. They differ in a whole bunch of ways, from loose letter spacing to larger x-heights. But perhaps the most notable practical difference is file size. Let\u2019s take a look at one of Typekit\u2019s latest additions from the FontFont library, Meta. \n\nMeta Roman weighs in at 42 KB. This is a fairly typical file size for a single weight of a good font. Now, let\u2019s have a look at Verdana. Verdana is 186 KB. For one weight. The four weight family for Verdana weighs in at 686 KB. Four weights for half a megabyte!? Why so huge? \n\nWell, Verdana has a lot of information packed into its 186 KB. It has the largest hinting data table of any typeface (the information carried by a font that tells it how to align itself to the pixels on your screen). As it has been shipped with Microsoft products since 1996, it has had time to grow to support many, many languages. Along with its cousin, Georgia (283 KB), Verdana was a new breed of typeface. And it\u2019s grown fat. \n\nIf really serious web typography takes off \u2013 and by that I mean typefaces specifically designed for the screen \u2013 then we\u2019re going to see more fonts increase in file size as the font files include more data. So, if you\u2019re embedding a font weighing in at 100 KB, what happens? \n\nThe Flash of Unstyled Text \n\nWe all remember the Flash of Unstyled Content bug on Internet Explorer, right? That annoying bug that caused a momentary flash of unstyled HTML page. Well, the same thing can happen with embedding fonts using @font-face. An effect called The Flash of Unstyled Text (FOUT), first coined by Paul Irish. Personally, I prefer to call it the Flash of UnTypeset Text (still FOUT), as the text is styled, just not with what you want. \n\nIf you embed a typeface in your CSS, then the browser will download that typeface. Typically, browsers differ in the way they handle this procedure. \n\nFirefox and Opera will render the text using the next font in your font stack until the first (embedded) font is loaded. It will then switch to the embedded font. \n\nWebkit takes the approach that you asked for that font so it will wait until it\u2019s completely loaded before showing it you. \n\nIn Opera and Firefox, you get a FOUT. In Webkit, you don\u2019t. You wait. \n\nHang on there. Didn\u2019t I say that good web fonts weigh in considerably more than \u2018normal\u2019 fonts? And whilst the browser is downloading the font, the user gets what to look at? Some pictures, background colours and whatever else isn\u2019t HTML? I believe Webkit\u2019s handling of font embedding \u2013 as deliberate as it is \u2013 is damaging to the practice of font embedding. Why? Well, we can design to a switch in typeface (as jarring as that is for the user), but we can\u2019t design to blank space. \n\nLet\u2019s have a closer look at how we can design to FOUT. \n\nMore considered font stacks \n\nWe all know that font stacks in CSS are there for when a user doesn\u2019t have a font; the browser will jump to the next one in the stack. Adding embedded fonts into the font stack means that because of FOUT (in gecko and Opera), the user can see a switch, and depending on their connection that switch could happen well into any reading that the user may be doing. \n\nThe practicalities of this are that a user could be reading and be towards the end of a line when the paragraph they are reading changes shape. The word they were digesting suddenly changes to three lines down. It\u2019s the online equivalent of someone turning the page for you when you least expect it. So, how can we think about our font stacks slightly differently so we can minimise the switch? \n\nTwo years ago, Richard Rutter wrote on this very site about increasing our font stacks. By increasing the font stacks (by using his handy matrix) we can begin to experiment with different typefaces. However, when we embed a typeface, we must look very carefully at the typefaces in the font stack and the relationship between them. Because, previously, the user would not see a switch from one typeface to another, they\u2019d just get either one or the other. Not both. With FOUT, the user sees two typefaces. \n\nBy carefully looking at the characteristics of the typefaces you choose, you can minimise the typographic \u2018distance\u2019 between the type down the stack. In doing so, you minimise the jarring effect of the switch. \n\nLet\u2019s take a look at an example of how to go about this. \n\nMicro Typography to build better font stacks \n\nLet\u2019s say I want to use a recent edition to Typekit \u2013 Meta Serif Book \u2013 as my embedded font. My font stack would start like this: \n\nfont-family: 'Meta Serif Bold'; \n\nWhere do you go from here? Well, first, familiarise yourself with Richard\u2019s Font Matrix so you get an idea of what fonts are available for different people. Then start by looking closely at the characters of the embedded font and then compare them to different fonts from the matrix. \n\nWhen I do this, I\u2019m looking to match type characteristics such as x-height, contrast (the thickness and thinness of strokes), the stress (the angle of contrast) and the shape of the serifs (if the typeface has any). \n\n\n\nUsing just these simple comparative metrics means you can get to a \u2018best fit\u2019 reasonably quickly. And remember, you\u2019re not after an ideal match. You\u2019re after a match that means the switch is less painful for the reader, but also a typeface that carries similar characteristics so your design doesn\u2019t change too much. \n\nBuilding upon my choice of embedded font, I can quickly build up a stack by comparing letters. \n\n\n\nThis then creates my \u2018best fit\u2019 stack. \n\n\n\nThis translates to the CSS as: \n\nfont-family: 'Meta Serif Bold', 'Lucida Bright', Cambria, Georgia, serif \n\nFollowing this process, and ending up with considered font stacks, means that we can design to the Flash of UnTypeset Content and ensure that our readers don\u2019t get a diminished experience.", "year": "2009", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2009-12-16T00:00:00+00:00", "url": "https://24ways.org/2009/designing-for-the-switch/", "topic": "design"}
{"rowid": 115, "title": "Charm Clients, Win Pitches", "contents": "Over the years I have picked up a number of sales techniques that have lead to us doing pretty well in the pitches we go for. Of course, up until now, these top secret practices have remained firmly locked in the company vault but now I am going to share them with you. They are cunningly hidden within the following paragraphs so I\u2019m afraid you\u2019re going to have to read the whole thing.\n\nOk, so where to start? I guess a good place would be getting invited to pitch for work in the first place.\n\nShameless self promotion\n\nWhat not to do\n\nYou\u2019re as keen as mustard to \u2018sell\u2019 what you do, but you have no idea as to the right approach. From personal experience (sometimes bitter!), the following methods are as useful as the proverbial chocolate teapot:\n\n\n\tCold calling\n\tAdvertising\n\tBidding websites\n\tSales people\n\tNetworking events\n\n\nOk, I\u2019m exaggerating; sometimes these things work. For example, cold calling can work if you have a story \u2013 a reason to call and introduce yourself other than \u201cwe do web design and you have a website\u201d. \u201cWe do web design and we\u2019ve just moved in next door to you\u201d would be fine. \n\nAdvertising can work if your offering is highly specialist. However, paying oodles of dollars a day to Google Ads to appear under the search term \u2018web design\u2019 is probably not the best use of your budget. \n\nSpecialising is, in fact, probably a good way to go. Though it can feel counter intuitive in that you are not spreading yourself as widely as you might, you will eventually become an expert and therefore gain a reputation in your field. Specialism doesn\u2019t necessarily have to be in a particular skillset or technology, it could just as easily be in a particular supply chain or across a market.\n\nTarget audience\n\n\u2018Who to target?\u2019 is the next question. If you\u2019re starting out then do tap-up your family and friends. Anything that comes your way from them will almost certainly come with a strong recommendation. Also, there\u2019s nothing wrong with calling clients you had dealings with in previous employment (though beware of any contractual terms that may prevent this). You are informing your previous clients that your situation has changed; leave it up to them to make any move towards working with you. After all, you\u2019re simply asking to be included on the list of agencies invited to tender for any new work.\n\nLook to target clients similar to those you have worked with previously. Again, you have a story \u2013 hopefully a good one!\n\nSo how do you reach these people?\n\n\n\tMailing lists\n\tForums\n\tWriting articles\n\tConferences / Meetups\n\tSpeaking opportunities\n\tSharing Expertise\n\n\nIn essence: blog, chat, talk, enthuse, show off (a little)\u2026 share.\n\nThere are many ways you can do this. There\u2019s the traditional portfolio, almost obligatory blog (regularly updated of course), podcast, \u2018giveaways\u2019 like Wordpress templates, CSS galleries and testimonials. Testimonials are your greatest friend. Always ask clients for quotes (write them and ask for their permission to use) and even better, film them talking about how great you are.\n\nFinally, social networking sites can offer a way to reach your target audiences. You do have to be careful here though. You are looking to build a reputation by contributing value. Do not self promote or spam!\n\nWriting proposals\n\nIs it worth it?\n\nOk, so you have been invited to respond to a tender or brief in the form of a proposal. Good proposals take time to put together so you need to be sure that you are not wasting your time. There are two fundamental questions that you need to ask prior to getting started on your proposal:\n\n\n\tCan I deliver within the client\u2019s timescales?\n\tDoes the client\u2019s budget match my price?\n\n\nThe timescales that clients set are often plucked from the air and a little explanation about how long projects usually take can be enough to change expectations with regard to delivery. However, if a deadline is set in stone ask yourself if you can realistically meet it. Agreeing to a deadline that you know you cannot meet just to win a project is a recipe for an unhappy client, no chance of repeat business and no chance of any recommendations to other potential clients.\n\nPrice is another thing altogether. So why do we need to know?\n\nThe first reason, and most honest reason, is that we don\u2019t want to do a lot of unpaid pitch work when there is no chance that our price will be accepted. Who would? But this goes both ways \u2013 the client\u2019s time is also being wasted. It may only be the time to read the proposal and reject it, but what if all the bids are too expensive? Then the client needs to go through the whole process again.\n\nThe second reason why we need to know budgets relates to what we would like to include in a proposal over what we need to include. For example, take usability testing. We always highly recommend that a client pays for at least one round of usability testing because it will definitely improve their new site \u2013 no question. But, not doing it doesn\u2019t mean they\u2019ll end up with an unusable turkey. It\u2019s just more likely that any usability issues will crop up after launch.\n\nI have found that the best way to discover a budget is to simply provide a ballpark total, usually accompanied by a list of \u2018likely tasks for this type of project\u2019, in an initial email or telephone response. Expect a lot of people to dismiss you out of hand. This is good. Don\u2019t be tempted to \u2018just go for it\u2019 anyway because you like the client or work is short \u2013 you will regret it.\n\nOthers will say that the ballpark is ok. This is not as good as getting into a proper discussion about what priorities they might have but it does mean that you are not wasting your time and you do have a chance of winning the work. The only real risk with this approach is that you misinterpret the requirements and produce an inaccurate ballpark.\n\nFinally, there is a less confrontational approach that I sometimes use that involves modular pricing. We break down our pricing into quite detailed tasks for all proposals but when I really do not have a clue about a client\u2019s budget, I will often separate pricing into \u2018core\u2019 items and \u2018optional\u2019 items. This has proved to be a very effective method of presenting price.\n\nWhat to include\n\nSo, what should go into a proposal? It does depend on the size of the piece of work. If it\u2019s a quick update for an existing client then they don\u2019t want to read through all your blurb about why they should choose to work with you \u2013 a simple email will suffice.\n\nBut, for a potential new client I would look to include the following:\n\n\n\tYour suitability\n\tSummary of tasks\n\tTimescales\n\tProject management methodology\n\tPricing\n\tTesting methodology\n\tHosting options\n\tTechnologies\n\tImagery\n\tReferences\n\tFinancial information\n\tBiographies\n\n\nHowever, probably the most important aspect of any proposal is that you respond fully to the brief. In other words, don\u2019t ignore the bits that either don\u2019t make sense to you or you think irrelevant. If something is questionable, cover it and explain why you don\u2019t think it is something that warrants inclusion in the project.\n\nShould you provide speculative designs? If the brief doesn\u2019t ask for any, then certainly not. If it does, then speak to the client about why you don\u2019t like to do speculative designs. Explain that any designs included as part of a proposal are created to impress the client and not the website\u2019s target audience. Producing good web design is a partnership between client and agency. This can often impress and promote you as a professional. However, if they insist then you need to make a decision because not delivering any mock-ups will mean that all your other work will be a waste of time.\n\nWalking away\n\nAs I have already mentioned, all of this takes a lot of work. So, when should you be prepared to walk away from a potential job? I have already covered unrealistic deadlines and insufficient budget but there are a couple of other reasons. Firstly, would this new client damage your reputation, particularly within current sectors you are working in? Secondly, can you work with this client? A difficult client will almost certainly lead to a loss-making project.\n\nPerfect pitch\n\nRequirements\n\nIf the original brief didn\u2019t spell out what is expected of you at a presentation then make sure you ask beforehand. The critical element is how much time you have. It seems that panels are providing less and less time these days.\n\nThe usual formula is that you get an hour; half of which should be a presentation of your ideas followed by 30 minutes of questions. This isn\u2019t that much time, particularly for a big project that covers all aspect of web design and production. Don\u2019t be afraid to ask for more time, though it is very rare that you will be granted any.\n\nAsk if there any areas that a) they particularly want you to cover and b) if there are any areas of your proposal that were weak.\n\nAsk who will be attending. The main reason for this is to see if the decision maker(s) will be present but it\u2019s also good to know if you\u2019re presenting to 3 or 30 people.\n\nWho should be there\n\nGenerally speaking, I think two is the ideal number. Though I have done many presentations on my own, I always feel having two people to bounce ideas around with and have a bit of banter with, works well. You are not only trying to sell your ideas and expertise but also yourselves. One of the main things in the panels minds will be \u2013 \u201ccan I work with these people?\u201d\n\nHaving more than two people at a presentation often looks like you\u2019re wheeling people out just to demonstrate that they exist.\n\nWhat makes a client want to hire you?\n\nIn a nutshell: Confidence, Personality, Enthusiasm.\n\nYou can impart confidence by being well prepared and professional, providing examples and demonstrations and talking about your processes. You may find project management boring but pretty much every potential client will want to feel reassured that you manage your projects effectively.\n\nAs well as demonstrating that you know what you\u2019re talking about, it is important to encourage, and be part of, discussion about the project. Be prepared to suggest and challenge and be willing to say \u201cI don\u2019t know\u201d.\n\nAlso, no-one likes a show-off so don\u2019t over promote yourself; encourage them to contact your existing clients.\n\nWhat makes a client like you?\n\nEngaging with a potential client is tricky and it\u2019s probably the area where you need to be most on your toes and try to gauge the reaction of the client. We recommend the following:\n\n\n\tEncourage questions throughout\n\tAsk if you make sense \u2013 which encourages questions if you\u2019re not getting any\n\tHumour \u2013 though don\u2019t keep trying to be funny if you\u2019re not getting any laughs!\n\tBe willing to go off track\n\tRead your audience\n\tEmpathise with the process \u2013 chances are, most of the people in front of you would rather be doing something else\n\tThink about what you wear \u2013 this sounds daft but do you want to be seen as either the \u2018stiff in the suit\u2019 or the \u2018scruffy art student\u2019? Chances are neither character would get hired.\n\n\nDifferentiation\n\nSometimes, especially if you think you are an outsider, it\u2019s worth taking a few risks. I remember my colleague Paul starting off a presentation once with the line (backed up on screen) \u2013 \u201cHeadscape is not a usability consultancy\u201d. This was in response to the clients request to engage a usability consultancy. The thrust of Paul\u2019s argument was that we are a lot more than that.\n\nThis really worked. We were the outside choice but they ended up hiring us. Basically, this differentiated us from the crowd. It showed that we are prepared to take risks and think, dare I say it, outside of the box.\n\nDealing with difficult characters \n\nHow you react to tricky questioning is likely to be what determines whether you have a good or bad presentation. Here are a few of those characters that so often turn up in panels:\n\nThe techie \u2013 this is likely to be the situation where you need to say \u201cI don\u2019t know\u201d. Don\u2019t bluff as you are likely to dig yourself a great big embarrassment-filled hole. Promise to follow up with more information and make sure that you do so as quickly as possible after the pitch. \n\nThe \u2018hard man\u2019 MD \u2013 this the guy who thinks it is his duty to throw \u2018curve ball\u2019 questions to see how you react. Focus on your track record (big name clients will impress this guy) and emphasise your processes.\n\nThe \u2018no clue\u2019 client \u2013 you need to take control and be the expert though you do need to explain the reasoning behind any suggestions you make. This person will be judging you on how much you are prepared to help them deliver the project.\n\nThe price negotiator \u2013 be prepared to discuss price but do not reduce your rate or the effort associated with your proposal. Fall back on modular pricing and try to reduce scope to come within budget. You may wish to offer a one-off discount to win a new piece of work but don\u2019t get into detail at the pitch.\n\nDon\u2019t panic\u2026\n\nIf you go into a presentation thinking \u2018we must win this\u2019 then, chances are, you won\u2019t. Relax and be yourself. If you\u2019re not hitting it off with the panel then so be it. You have to remember that quite often you will be making up the numbers in a tendering process. This is massively frustrating but, unfortunately, part of it. If it\u2019s not going well, concentrate on what you are offering and try to demonstrate your professionalism rather than your personality. Finally, be on your toes, watch people\u2019s reactions and pay attention to what they say and try to react accordingly.\n\nSo where are the secret techniques I hear you ask? Well, using the words \u2018secret\u2019 and \u2018technique\u2019 was probably a bit naughty. Most of this stuff is about being keen, using your brain and believing in yourself and what you are selling rather than following a strict set of rules.", "year": "2008", "author": "Marcus Lillington", "author_slug": "marcuslillington", "published": "2008-12-09T00:00:00+00:00", "url": "https://24ways.org/2008/charm-clients-win-pitches/", "topic": "business"}
{"rowid": 24, "title": "Kill It With Fire! What To Do With Those Dreaded FAQs", "contents": "In the mid-1640s, a man named Matthew Hopkins attempted to rid England of the devil\u2019s influence, primarily by demanding payment for the service of tying women to chairs and tossing them into lakes.\n\nUnsurprisingly, his methods garnered criticism. Hopkins defended himself\u00a0in The Discovery of Witches\u00a0in 1647, subtitled \u201cCertaine Queries answered, which have been and are likely to be objected against MATTHEW HOPKINS, in his way of finding out Witches.\u201d\n\nEach \u201cquerie\u201d was written in the voice of an imagined detractor, and answered in the voice of an imagined defender (always referring to himself as \u201cthe discoverer,\u201d or \u201chim\u201d):\n\n\n\tQuer. 14.\n\n\tAll that the witch-finder doth is to fleece the country of their money, and therefore rides and goes to townes to have imployment, and promiseth them faire promises, and it may be doth nothing for it, and possesseth many men that they have so many wizzards and so many witches in their towne, and so hartens them on to entertaine him.\n\n\tAns.\n\n\tYou doe him a great deale of wrong in every of these particulars.\n\n\nHopkins\u2019 self-defense was an early modern English FAQ.\n\nDigital beginnings\n\nQuestion and answer formatting certainly isn\u2019t new, and stretches back much further than witch-hunt days. But its most modern, most notorious, most reviled incarnation is the internet\u2019s frequently asked questions page.\n\nFAQs began showing up on pre-internet mailing lists\u00a0as a way for list members to answer and pre-empt newcomers\u2019 repetitive questions:\n\n\n\tThe presumption was that new users would download archived past messages through ftp. In practice, this rarely happened and the users tended to post questions to the mailing list instead of searching its archives. Repeating the \u201cright\u201d answers becomes tedious\u2026\n\n\nWhen all the users of a system can hear all the other users, FAQs make a lot of sense: the conversation needs to be managed and manageable. FAQs were a stopgap for the technological limitations of the time.\n\nBut the internet moved past mailing lists. Online information can be stored, searched, filtered, and muted; we choose and control our conversations. New users no longer rely on the established community to answer their questions for them.\n\nAnd yet, FAQs are still around. They\u2019re a content anti-pattern, replicated from site to site to solve a problem we no longer have.\n\nWhat we hate when we hate FAQs\n\nAs someone who creates and structures online content \u2013 always with the goal of making that content as useful as possible to people \u2013 FAQs drive me absolutely batty. Almost universally, FAQs represent the opposite of useful. A brief list of their sins:\n\n\nDouble trouble\nDuplicated content is practically a given with FAQs. They\u2019re written as though they\u2019ll be accessed in a vacuum \u2013 but search results, navigation patterns, and curiosity ensure that users will seek answers throughout the site. Is our goal to split their focus? To make them uncertain of where to look? To divert them to an isolated microcosm of the website? Duplicated content means user confusion (to say nothing of the duplicated workload for maintaining content).\nLeaving the job unfinished\nMany FAQs fail before they\u2019re even out of the gate, presenting a list of questions that\u2019s incomplete (too short and careless to be helpful) or irrelevant (avoiding users\u2019 real concerns in favor of soundbites). Alternately, if the right questions are there, the answers may be convoluted, jargon-heavy, or otherwise difficult to understand.\nLong lists of not-my-question\nGetting a single answer often means sifting through a haystack of questions. For each potential question, the user must read, comprehend, assess, move on, rinse, repeat. That\u2019s a lot of legwork for little reward \u2013 and a lot of opportunity for mistakes. Users may miss their question, or they may fail to recognize a differently worded version of their question, or they may not notice when their sought-after answer appears somewhere they didn\u2019t expect.\nThe ventriloquist act\nFAQs shift the point of view. While websites speak on behalf of the organization (\u201cour products,\u201d \u201cour services,\u201d \u201cyou can call us for assistance,\u201d etc.), FAQs speak as the user \u2013 \u201cI can\u2019t find my password\u201d or \u201cHow do I sign up?\u201d Both voices are written from the first-person perspective, but speak for different entities, which is disorienting: it breaks the tone and messaging across the website. It\u2019s also presumptuous: why do you get to speak for the user?\n\n\nThese all underscore FAQs\u2019 fatal flaw: they are content without context, delivered without regard for the larger experience of the website. You can hear the absurdity in the name itself: if users are asking the same questions so frequently, then there is an obvious gulf between their needs and the site content. (And if not, then we have a labeling problem.)\n\nInstead of sending users to a jumble of maybe-it\u2019s-here-maybe-it\u2019s-not questions, the answers to FAQs should be found naturally throughout a website. They are not separated, not isolated, not other. They are\u00a0the content.\n\nTo present it otherwise is to create a runaround, and users know it. Jay Martel\u2019s parody, \u201cF.A.Q.s about F.A.Q.s\u201d\u00a0captures the silliness and frustration of such a system:\n\n\n\tQ: Why are you so rude?\n\n\tA: For that answer, you would have to consult an F.A.Q.s about F.A.Q.s about F.A.Q.s. But your time might be better served by simply abandoning your search for a magic answer and taking responsibility for your own profound ignorance.\n\n\nFAQs aren\u2019t magic answers. They don\u2019t resolve a content dilemma or even help users. Yet they keep cropping up, defiant, weedy, impossible to eradicate.\n\nWhere are they all coming from?\n\nBlame it on this: writing is hard. When generating content, most of us do whatever it takes to get some words on the screen. And the format of question and answer makes it easy: a reactionary first stab at content development.\n\nAfter all, the point of website content is to answer users\u2019 questions. So this \u2013 to give everyone credit \u2013 is a really good move. Content creators who think in terms of questions and answers are actually thinking of their users, particularly first-time users, trying to anticipate their needs and write towards them.\n\nIt\u2019s a good start. But it\u2019s scaffolding: writing that helps you get to the writing you\u2019re supposed to be doing. It supports you while you write your way to the heart of your content. And once you get there, you have to look back and take the scaffolding down.\n\nLeaving content in the Q&A format that helped you develop it is missing the point. You\u2019re not there to build scaffolding. You have to see your content in its naked purpose and determine the best method for communicating that purpose \u2013 and it usually won\u2019t be what got you there.\n\nThe goal (to borrow a lesson from content management systems) is to separate the content from its presentation, to let the meaning of the content inform its display.\n\nThis is, of course, a nice theory.\n\nAn occasionally necessary evil\n\nI have a lot of clients who adore FAQs. They\u2019ve developed their content over a long period of time. They\u2019ve listened to the questions their users are asking. And they\u2019ve answered them all on a page that I simply cannot get them to part with.\n\nWhich means I\u2019ve had to consider that there may be occasions where an FAQ page is appropriate.\n\nAs an example: one of my clients is a financial office in a large institution. Because this office manages several third-party systems that serve a range of niche audiences, they had developed FAQs that addressed hyper-specific instances of dysfunction within systems for different users \u2013 \u00e0 la \u201cI\u2019m a financial director and my employee submitted an expense report in such-and-such system and it returned such-and-such error. What do I do?\u201d\n\nYes, this content could be removed from the question format and rewritten. But I\u2019m not sure it would be an improvement. It won\u2019t necessarily resolve concerns about length and searchability, and the different audiences may complicate the delivery. And since the work of rewriting it didn\u2019t fit into the client workflow (small team, no writers, pressed for time), I didn\u2019t recommend the change.\n\nI\u2019ve had to make peace with not being to torch all the FAQs on the internet. Some content, like troubleshooting information or complex procedures, may be better in that format. It may be the smartest way for a particular client to handle that particular information.\n\nOf course, this has to be determined on a case-by-case basis, taking into account the amount of content, the subject matter, the skill levels of the content creators, the publishing workflow, and the search habits of the users.\n\nIf you determine that an FAQ page is the only way to go, ask yourself:\n\n\n\tIs there a better label or more specific term for the page (support, troubleshooting, product concerns, etc.)?\n\tIs there way to structure the page, categorize the questions, or otherwise make it easier for users to navigate quickly to the answer they need?\n\tIs a question and answer format absolutely the best way to communicate this information?\n\n\nForm follows function\n\nJust as a question and answer format isn\u2019t necessarily required to deliver the content, neither is it an inappropriate method in and of itself. Content professionals have developed a knee-jerk reaction:\u00a0It\u2019s an FAQ page! Quick, burn it! Buuuuurn it!\n\nBut there\u2019s no inherent evil in questions and answers. Framing content in an interrogatory construct is no more a deal with the devil than subheads and paragraphs, or narrative arcs, or bullet points.\n\nYes, FAQs are riddled with communication snafus. They deserve, more often than not, to be tied to a chair and thrown into a lake. But that wouldn\u2019t fix our content problems. FAQs are a shiny and obvious target for our frustration, but they\u2019re not unique in their flaws. In any format, in any display, in any kind of page, weak content can rear its ugly, poorly written head.\n\nIt\u2019s not the Q&A that\u2019s to blame, it\u2019s bad content. Content without context will always fail users. That\u2019s the real witch in our midst.", "year": "2013", "author": "Lisa Maria Martin", "author_slug": "lisamariamartin", "published": "2013-12-08T00:00:00+00:00", "url": "https://24ways.org/2013/what-to-do-with-faqs/", "topic": "content"}
{"rowid": 251, "title": "The System, the Search, and the Food Bank", "contents": "Imagine a warehouse, half the length of a football field, with a looped conveyer belt down the center. \nOn the belt are plastic bins filled with assortments of shelf-stable food\u2014one may have two bags of potato chips, seventeen pudding cups, and a box of tissues; the next, a dozen cans of beets. The conveyer belt is ringed with large, empty cardboard boxes, each labeled with categories like \u201cBottled Water\u201d or \u201cCereal\u201d or \u201cCandy.\u201d \nSuch was the scene at my local food bank a few Saturdays ago, when some friends and I volunteered for a shift sorting donated food items. Our job was to fill the labeled cardboard boxes with the correct items nabbed from the swiftly moving, randomly stocked plastic bins.\nI could scarcely believe my good fortune of assignments. You want me to sort things? Into categories? For several hours? And you say there\u2019s an element of time pressure? Listen, is there some sort of permanent position I could be conscripted into.\nLook, I can\u2019t quite explain it: I just know that I love sorting, organizing, and classifying things\u2014groceries at a food bank, but also my bookshelves, my kitchen cabinets, my craft supplies, my dishwasher arrangement, yes I am a delight to live with, why do you ask?\nThe opportunity to create meaning from nothing is at the core of my excitement, which is why I\u2019ve tried to build a career out of organizing digital content, and why I brought a frankly frightening level of enthusiasm to the food bank. \u201cI can\u2019t believe they\u2019re letting me do this,\u201d I whispered in awe to my conveyer belt neighbor as I snapped up a bag of popcorn for the Snacks box with the kind of ferocity usually associated with birds of prey.\nThe jumble of donated items coming into the center need to be sorted in order for the food bank to be able to quantify, package, and distribute the food to those who need it (I sense a metaphor coming on). It\u2019s not just a nice-to-have that we spent our morning separating cookies from carrots\u2014it\u2019s a crucial step in the process. Organization makes the difference between chaos and sense, between randomness and usefulness, whether we\u2019re talking about donated groceries or\u2014there it is\u2014web content.\nThis happens through the magic of criteria matching. In order for us to sort the food bank donations correctly, we needed to know not only the categories we were sorting into, but also the criteria for each category. Does canned ravioli count as Canned Soup? Does enchilada sauce count as Tomatoes? Do protein bars count as Snacks? (Answers: yes, yes, and only if they are under 10 grams of protein or will expire within three months.) \nIs X a Y? was the question at the heart of our food sorting\u2014but it\u2019s also at the heart of any information-seeking behavior. When we are organizing, or looking for, any kind of information, we are asking ourselves:\n\nWhat is the criteria that defines Y?\nDoes X meet that criteria?\n\nWe don\u2019t usually articulate it so concretely because it\u2019s a background process, only leaping to consciousness when we encounter a stumbling block. If cans of broth flew by on the conveyer belt, it didn\u2019t require much thought to place them in the Canned Soup box. Boxed broth, on the other hand, wasn\u2019t allowed, causing a small cognitive hiccup\u2014this X is NOT a Y\u2014that sometimes meant having to re-sort our boxes.\nOn the web, we\u2019re interested\u2014I would hope\u2014in reducing cognitive hiccups for our users. We are interested in making our apps easy to use, our websites easy to navigate, our information easy to access. After all, most of the time, the process of using the internet is one of uniting a question with an answer\u2014Is this article from a trustworthy source? Is this clothing the style I want? Is this company paying their workers a living wage? Is this website one that can answer my question? Is X a Y?\nWe have a responsibility, therefore, to make information easy for our users to find, understand, and act on. This means\u2014well, this means a lot of things, and I\u2019ve got limited space here, so let\u2019s focus on these three lessons from the food bank:\n\n\nUse plain, familiar language. This advice seems to be given constantly, but that\u2019s because it\u2019s solid and it\u2019s not followed enough. Your menu labels, page names, and headings need to reflect the word choice of your users. Think how much harder it would have been to sort food if the boxes were labeled according to nutritional content, grocery store aisle number, or Latin name. How much would it slow sorting down if the Tomatoes box were labeled Nightshades? It sounds silly, but it\u2019s not that different from sites that use industry jargon, company lingo, acronyms (oh, yes, I\u2019ve seen it), or other internally focused language when trying to provide wayfinding for users. Choose words that your audience knows\u2014not only will they be more likely to spot what they\u2019re looking for on your site or app, but you\u2019ll turn up more often in search results.\n\n\nCreate consistency in all things. Missteps in consistency look like my earlier chicken broth example\u2014changing up how something looks, sounds, or functions creates a moment of cognitive dissonance, and those moments add up. The names of products, the names of brands, the names of files and forms and pages, the names of processes and procedures and concepts\u2014these all need to be consistently spelled, punctuated, linked, and referenced, no matter what section or level the user is in. If submenus are visible in one section, they should be visible in all. If calls-to-action are a graphic button in one section, they are the same graphic button in all. Every affordance, every module, every design choice sets up user expectations; consistency keeps those expectations afloat, making for a smoother experience overall.\n\nMake the system transparent. By this, I do not mean that every piece of content should be elevated at all times. The horror. But I do mean that we should make an effort to communicate the boundaries of the digital space from any given corner within. Navigation structures operate just as much as a table of contents as they do a method of moving from one place to another. Page hierarchies help explain content relationships, communicating conceptual relevancy and relative importance. Submenus illustrate which related concepts may be found within a given site section. Take care to show information that conveys the depth and breadth of the system, rather than obscuring it.\n\nThis idea of transparency was perhaps the biggest challenge we experienced in food sorting. Imagine us volunteers as users, each looking for a specific piece of information in the larger system. Like any new visitor to a website, we came into the system not knowing the full picture. We didn\u2019t know every category label around the conveyer belt, nor what criteria each category warranted. \nThe system wasn\u2019t transparent for us, so we had to make it transparent as we went. We had to stop what we were doing and ask questions. We\u2019d ask staff members. We\u2019d ask more seasoned volunteers. We\u2019d ask each other. We\u2019d make guesses, and guess wrongly, and mess up the boxes, and correct our mistakes, and learn.\nThe more we learned, the easier the sorting became. That is, we were able to sort more quickly, more efficiently, more accurately. The better we understood the system, the better we were at interacting with it.\nThe same is true of our users: the better they understand digital spaces, the more effective they are at using them. But visitors to our apps and websites do not have the luxury of learning the whole system. The fumbling trial-and-error method that I used at the food bank can, on a website, drive users away\u2014or, worse, misinform or hurt them. \nThis is why we must make choices that prioritize transparency, consistency, and familiarity. Our users want to know if X is a Y\u2014well-sorted content can give them the answer.", "year": "2018", "author": "Lisa Maria Martin", "author_slug": "lisamariamartin", "published": "2018-12-16T00:00:00+00:00", "url": "https://24ways.org/2018/the-system-the-search-and-the-food-bank/", "topic": "content"}
{"rowid": 291, "title": "Information Literacy Is a Design Problem", "contents": "Information literacy, wrote Dr. Carol Kulthau in her 1987 paper \u201cInformation Skills for an Information Society,\u201d is \u201cthe ability to read and to use information essential for everyday life\u201d\u2014that is, to effectively navigate a world built on \u201ccomplex masses of information generated by computers and mass media.\u201d\nNearly thirty years later, those \u201ccomplex masses of information\u201d have only grown wilder, thornier, and more constant. We call the internet a firehose, yet we\u2019re loathe to turn it off (or even down). The amount of information we consume daily is staggering\u2014and yet our ability to fully understand it all remains frustratingly insufficient. \nThis should hit a very particular chord for those of us working on the web. We may be developers, designers, or strategists\u2014we may not always be responsible for the words themselves\u2014but we all know that communication is much more than just words. From fonts to form fields, every design decision that we make changes the way information is perceived\u2014for better or for worse.\nWhat\u2019s more, the design decisions that we make feed into larger patterns. They don\u2019t just affect the perception of a single piece of information on a single site; they start to shape reader expectations of information anywhere. Users develop cumulative mental models of how websites should be: where to find a search bar, where to look at contact information, how to filter a product list. \nAnd yet: our models fail us. Fundamentally, we\u2019re not good at parsing information, and that\u2019s troubling. Our experience of an \u201cinformation society\u201d may have evolved, but the skills Dr. Kuhlthau spoke of are even more critical now: our lives depend on information literacy.\nPatterns from words\nLet\u2019s start at the beginning: with the words. Our choice of words can drastically alter a message, from its emotional resonance to its context to its literal meaning. Sometimes we can use word choice for good, to reinvigorate old, forgotten, or unfairly besmirched ideas.\nOne time at a wedding bbq we labeled the coleslaw BRASSICA MIXTA so people wouldn\u2019t skip it based on false hatred.\u2014 Eileen Webb (@webmeadow) November 27, 2016\n\nWe can also use clever word choice to build euphemisms, to name sensitive or intimate concepts without conjuring their full details. This trick gifts us with language like \u201cthe beast with two backs\u201d (thanks, Shakespeare!) and \u201csurfing the crimson wave\u201d (thanks, Cher Horowitz!).\nBut when we grapple with more serious concepts\u2014war, death, human rights\u2014this habit of declawing our language gets dangerous. Using more discrete wording serves to nullify the concepts themselves, euphemizing them out of sight and out of mind.\nThe result? Politicians never lie, they just \u201cmisspeak.\u201d Nobody\u2019s racist, but plenty of people are \u201ceconomically anxious.\u201d Nazis have rebranded as \u201calt-right.\u201d \nI\u2019m not an asshole, I\u2019m just alt-nice.\u2014 Andi Zeisler (@andizeisler) November 22, 2016\n\nThe problem with euphemisms like these is that they quickly infect everyday language. We use the words we hear around us. The more often we see \u201calt-right\u201d instead of \u201cNazi,\u201d the more likely we are to use that phrase ourselves\u2014normalizing the term as well as the terrible ideas behind it.\nPatterns from sentences\nThat process of normalization gets a boost from the media, our main vector of information about the world outside ourselves. Headlines control how we interpret the news that follows\u2014even if the story contradicts it in the end. We hear the framing more clearly than the content itself, coloring our interpretation of the news over time.\nEven worse, headlines are often written to encourage clicks, not to convey critical information. When headline-writing is driven by sensationalism, it\u2019s much, much easier to build a pattern of misinformation. Take this CBS News headline: \u201cDonald Trump: \u2018Millions\u2019 voted illegally for Hillary Clinton.\u201d The headline makes no indication that this an objectively false statement; instead, this word choice subtly suggestions that millions did, in fact, illegally vote for Hillary Clinton.\nHeadlines like this are what make lying a worthwhile political strategy. https://t.co/DRjGeYVKmW\u2014 Binyamin Appelbaum (@BCAppelbaum) November 27, 2016\n\nThis is a deeply dangerous choice of words when headlines are the primary way that news is conveyed\u2014especially on social media, where it\u2019s much faster to share than to actually read the article. In fact, according to a study from the Media Insight Project, \u201croughly six in 10 people acknowledge that they have done nothing more than read news headlines in the past week.\u201d \nIf a powerful person asserts X there are 2 responsible ways to cover:1. \u201cX is true\u201d2. \u201cPerson incorrectly thinks X\u201dNever \u201cPerson says X\u201d\u2014 Helen Rosner (@hels) November 27, 2016\n\nEven if we do, in fact, read the whole article, there\u2019s no guarantee that we\u2019re thinking critically about it. A study conducted by Stanford found that \u201c82 percent of students could not distinguish between a sponsored post and an actual news article on the same website. Nearly 70 percent of middle schoolers thought they had no reason to distrust a sponsored finance article written by the CEO of a bank, and many students evaluate the trustworthiness of tweets based on their level of detail and the size of attached photos.\u201d \nFriends: our information literacy is not very good. Luckily, we\u2014workers of the web\u2014are in a position to improve it.\nSentences into design\nConsider the presentation of those all-important headlines in social media cards, as on Facebook. The display is a combination of both the card\u2019s design and the article\u2019s source code, and looks something like this:\n\nA large image, a large headline; perhaps a brief description; and, at the bottom, in pale gray, a source and an author\u2019s name. \nThose choices convey certain values: specifically, they suggest that the headline and the picture are the entire point. The source is so deemphasized that it\u2019s easy to see how fake news gains a foothold: daily exposure to this kind of hierarchy has taught us that sources aren\u2019t important. \nAnd that\u2019s the message from the best-case scenario. Not every article shows every piece of data. Take this headline from the BBC: \u201cWisconsin receives request for vote recount.\u201d \n\nWith no image, no description, and no author, there\u2019s little opportunity to signal trust or provide nuance. There\u2019s also no date\u2014ever\u2014which presents potentially misleading complications, especially in the context of \u201cbreaking news.\u201d \nAnd lest you think dates don\u2019t matter in the light-speed era of social media, take the headline, \u201cMaryland sidesteps electoral college.\u201d Shared into my feed two days after the US presidential election, that\u2019s some serious news with major historical implications. But since there\u2019s no date on this card, there\u2019s no way for readers to know that the \u201cTuesday\u201d it refers to was in 2007. Again, a design choice has made misinformation far too contagious.\n\nMore recently, I posted my personal reaction to the death of Fidel Castro via a series of twenty tweets. Wanting to share my thoughts with friends and family who don\u2019t use Twitter, I then posted the first tweet to Facebook. The card it generated was less than ideal:\n\nThe information hierarchy created by this approach prioritizes the name of the Twitter user (not even the handle), along with the avatar. Not only does that create an awkward \u201cheadline\u201d (at least when you include a full stop in your name), but it also minimizes the content of the tweet itself\u2014which was the whole point. \nThe arbitrary elevation of some pieces of content over others\u2014like huge headlines juxtaposed with minimized sources\u2014teaches readers that these values are inherent to the content itself: that the headline is the news, that the source is irrelevant. We train readers to stop looking for the information we don\u2019t put in front of them. \nThese aren\u2019t life-or-death scenarios; they are just cases where design decisions noticeably dictate the perception of information. Not every design decision makes so obvious an impact, but the impact is there. Every single action adds to the pattern.\nDesign with intention\nWe can\u2019t necessarily teach people to read critically or vet their sources or stop believing conspiracy theories (or start believing facts). Our reach is limited to our roles: we make websites and products for companies and colleges and startups.\nBut we have more reach there than we might realize. Every decision we make influences how information is presented in the world. Every presentation adds to the pattern. No matter how innocuous our organization, how lowly our title, how small our user base\u2014every single one of us contributes, a little bit, to the way information is perceived.\nAre we changing it for the better?\nWhile it\u2019s always been crucial to act ethically in the building of the web, our cultural climate now requires dedicated, individual conscientiousness. It\u2019s not enough to think ourselves neutral, to dismiss our work as meaningless or apolitical. Everything is political. Every action, and every inaction, has an impact.\nAs Chappell Ellison put it much more eloquently than I can:\nEvery single action and decision a designer commits is a political act. The question is, are you a conscious actor?\u2014 Chappell Ellison\ud83e\udd14 (@ChappellTracker) November 28, 2016\n\nAs shapers of information, we have a responsibility: to create clarity, to further understanding, to advance truth. Every single one of us must choose to treat information\u2014and the society it builds\u2014with integrity.", "year": "2016", "author": "Lisa Maria Martin", "author_slug": "lisamariamartin", "published": "2016-12-14T00:00:00+00:00", "url": "https://24ways.org/2016/information-literacy-is-a-design-problem/", "topic": "content"}
{"rowid": 308, "title": "How to Make a Chrome Extension to Delight (or Troll) Your Friends", "contents": "If you\u2019re like me, you grew up drawing mustaches on celebrities. Every photograph was subject to your doodling wrath, and your brilliance was taken to a whole new level with computer programs like Microsoft Paint. The advent of digital cameras meant that no one was safe from your handiwork, especially not your friends. And when you finally got your hands on Photoshop, you spent hours maniacally giggling at your artistic genius. \nBut today is different. You\u2019re a serious adult with important things to do and a reputation to uphold. You keep up with modern web techniques and trends, and have little time for fun other than a random Giphy on Slack\u2026 right? \nNope. \nIf there\u2019s one thing 2016 has taught me, it\u2019s that we\u2014the self-serious, world-changing tech movers and shakers of the universe\u2014haven\u2019t changed one bit from our younger, more delightable selves.\nHow do I know? This year I created a Chrome extension called Tabby Cat and watched hundreds of thousands of people ditch productivity for randomly generated cats. Tabby Cat replaces your new tab page with an SVG cat featuring a silly name like \u201cStinky Dinosaur\u201d or \u201cTiny Potato\u201d. Over time, the cats collect goodies that vary in absurdity from fishbones to lawn flamingos to Raybans. Kids and adults alike use this extension, and analytics show the majority of use happens Monday through Friday from 9-5. The popularity of Tabby Cat has convinced me there\u2019s still plenty of room in our big, grown-up hearts for fun.\n\n\nToday, we\u2019re going to combine the formula behind Tabby Cat with your intrinsic desire to delight (or troll) your friends, and create a web app that generates your friends with random objects and environments of your choosing. You can publish it as a Chrome extension to replace your new tab, or simply host it as a website and point to it with the New Tab Redirect extension. \nHere\u2019s a sneak peek at my final result featuring my partner, my cat, and I in cheerfully weird accessories. Your result will look however you want it to.\n\nAlong the way, we\u2019ll cover how to build a Chrome extension that replaces the new tab page, and explore ways to program randomness into your work to create something truly delightful. \nWhat you\u2019ll need\n\nAdobe Illustrator (or a similar illustration program to export PNG)\nSome images of your friends\nA text editor\n\nNote: This can be as simple or as complex as you want it to be. Most of the application is pre-built so you can focus on kicking back and getting in touch with your creative side. If you want to dive in deeper, you\u2019ll find ways to do it.\nGetting started\n\nDownload a local copy of the boilerplate for today\u2019s tutorial here, and open it in a text editor. Inside, you\u2019ll find a simple web app that you can run in Chrome. \nOpen index.html in Chrome. You should see a grey page that says \u201cNoname\u201d.\nOpen template.pdf in Adobe Illustrator or a similar program that can export PNG. The file contains an artboard measuring 800px x 800px, with a dotted blue outline of a face. This is your template.\n\nNote: We\u2019re using Google Chrome to build and preview this application because the end-result is a Chrome extension. This means that the application isn\u2019t totally cross-browser compatible, but that\u2019s okay.\nStep 1: Gather your friends\nThe first thing to do is choose who your muses are. Since the holidays are upon us, I\u2019d suggest finding inspiration in your family.\nCreate your artwork\nFor each person, find an image where their face is pointed as forward as possible. Place the image onto the Artwork layer of the Illustrator file, and line up their face with the template. Then, rename the artboard something descriptive like face_bob. Here\u2019s my crew:\nAs you can see, my use of the word \u201cfamily\u201d extends to cats. There\u2019s no judgement here.\nNotice that some of my photos don\u2019t completely fill the artboard\u2013that\u2019s fine. The images will be clipped into ovals when they\u2019re rendered in the application.\nNow, export your images by following these steps:\n\nTurn the Template layer off and export the images as PNGs. \nIn the Export dialog, tick the \u201cUse Artboards\u201d checkbox and enter the range with your faces. \nExport at 72ppi to keep things running fast. \nSave your images into the images/ folder in your project.\n\nAdd your images to config.js\nOpen scripts/config.js. This is where you configure your extension. \nAdd key value pairs to the faces object. The key should be the person\u2019s name, and the value should be the filepath to the image.\nfaces: {\n leslie: 'images/face_leslie.png',\n kyle: 'images/face_kyle.png',\n beep: 'images/face_beep.png'\n}\nThe application will choose one of these options at random each time you open a new tab. This pattern is used for everything in the config file. You give the application groups of choices, and it chooses one at random each time it loads. The only thing that\u2019s special about the faces object is that person\u2019s name will also be displayed when their face is chosen.\nNow, when you refresh the project in Chrome, you should see one of your friends along with their name, like this:\n\nCongrats, you\u2019re off and running!\nStep 2: Add adjectives\nNow that you\u2019ve loaded your friends into the application, it\u2019s time to call them names. This step definitely yields the most laughs for the least amount of effort.\nAdd a list of adjectives into the prefixes array in config.js. To get the words flowing, I took inspiration from ways I might describe some of my relatives during a holiday gathering\u2026\nprefixes: [\n 'Loving',\n 'Drunk',\n 'Chatty',\n 'Merry',\n 'Creepy',\n 'Introspective',\n 'Cheerful',\n 'Awkward',\n 'Unrelatable',\n 'Hungry',\n ...\n]\nWhen you refresh Chrome, you should see one of these words prefixed before your friend\u2019s name. Voila!\n\nStep 3: Choose your color palette\nReal talk: I\u2019m bad at choosing color palettes, so I have a trick up my sleeve that I want to share with you. If you\u2019ve been blessed with the gift of color aptitude, skip ahead.\nHow to choose colors\nTo create a color palette, I start by going to a Coolors.co, and I hit the spacebar until I find a palette that I like. We need a wide gamut of hues for our palette, so lock down colors you like and keep hitting the spacebar until you find a nice, full range. You can use as many or as few colors as you like.\nCopy these colors into your swatches in Adobe Illustrator. They\u2019ll be the base for any illustrations you create later.\nNow you need a set of background colors. Here\u2019s my trick to making these consistent with your illustration palette without completely blending in. Use the \u201cAdjust Palette\u201d tool in Coolors to dial up the brightness a few notches, and the saturation down just a tad to remove any neon effect. These will be your background colors.\n\nAdd your background colors to config.js\nCopy your hex codes into the bgColors array in config.js.\nbgColors: [\n '#FFDD77',\n '#FF8E72',\n '#ED5E84',\n '#4CE0B3',\n '#9893DA',\n ...\n]\nNow when you go back to Chrome and refresh the page, you\u2019ll see your new palette!\n\nStep 4: Accessorize\nThis is the fun part. We\u2019re going to illustrate objects, accessories, lizards\u2014whatever you want\u2014and layer them on top of your friends.\nYour objects will be categorized into groups, and one option from each group will be randomly chosen each time you load the page. Think of a group like \u201chats\u201d or \u201cglasses\u201d. This will allow combinations of accessories to show at once, without showing two of the same type on the same person.\nCreate a group of accessories\nTo get started, open up Illustrator and create a new artboard out of the template. Think of a group of objects that you can riff on. I found hats to be a good place to start. If you don\u2019t feel like illustrating, you can use cut-out images instead.\n\nNext, follow the same steps as you did when you exported the faces. Here they are again:\n\nTurn the Template layer off and export the images as PNGs. \nIn the Export dialog, tick the \u201cUse Artboards\u201d checkbox and enter the range with your hats. \nExport at 72ppi to keep things running fast. \nSave your images into the images/ folder in your project.\n\nAdd your accessories to config.js\nIn config.js, add a new key to the customProps object that describes the group of accessories that you just created. Its value should be an array of the filepaths to your images. This is my hats array:\ncustomProps: {\n hats: [ \n 'images/hat_crown.png',\n 'images/hat_santa.png',\n 'images/hat_tophat.png',\n 'images/hat_antlers.png'\n ]\n}\nRefresh Chrome and behold, accessories!\n\nCreate as many more accessories as you want\nRepeat the steps above to create as many groups of accessories as you want. I went on to make glasses and hairstyles, so my final illustrator file looks like this:\n\nThe last step is adding your new groups to the config object. List your groups in the order that you want them to be stacked in the DOM. My final output will be hair, then hats, then glasses:\ncustomProps: {\n hair: [ \n 'images/hair_bowl.png',\n 'images/hair_bob.png'\n ], \n hats: [ \n 'images/hat_crown.png',\n 'images/hat_santa.png',\n 'images/hat_tophat.png',\n 'images/hat_antlers.png'\n ],\n glasses: [\n 'images/glasses_aviators.png',\n 'images/glasses_monacle.png'\n ]\n}\nAnd, there you have it! Randomly generated friends with random accessories. \n\nFeel free to go much crazier than I did. I considered adding a whole group of animals in celebration of the new season of Planet Earth, or even adding Sir David Attenborough himself, or doing a bit of role reversal and featuring the animals with little safari hats! But I digress\u2026\nStep 5: Publish it\nIt\u2019s time to put this in your new tabs! You have two options:\n\nPublish it as a Chrome extension in the Chrome Web Store.\nHost it as a website and point to it with the New Tab Redirect extension.\n\nToday, we\u2019re going to cover Option #1 because I want to show you how to make the simplest Chrome extension possible. However, I recommend Option #2 if you want to keep your project private. Every Chrome extension that you publish is made publicly available, so unless your friends want their faces published to an extension that anyone can use, I\u2019d suggest sticking to Option #2.\nHow to make a simple Chrome extension to replace the new tab page\nAll you need to do to make your project into a Chrome extension is add a manifest.json file to the root of your project with the following contents. There are plenty of other properties that you can add to your manifest file, but these are the only ones that are required for a new tab replacement:\n{\n \"manifest_version\": 2,\n \"name\": \"Your extension name\",\n \"version\": \"1.0\",\n \"chrome_url_overrides\" : {\n \"newtab\": \"index.html\"\n }\n}\nTo test your extension, you\u2019ll need to run it in Developer Mode. Here\u2019s how to do that:\n\nGo to the Extensions page in Chrome by navigating to chrome://extensions/.\nTick the checkbox in the upper-right corner labelled \u201cDeveloper Mode\u201d.\nClick \u201cLoad unpacked extension\u2026\u201d and select this project.\nIf everything is running smoothly, you should see your project when you open a new tab. If there are any errors, they should appear in a yellow box on the Extensions page.\n\nVoila! Like I said, this is a very light example of a Chrome extension, but Google has tons of great documentation on how to take things further. Check it out and see what inspires you.\nShare the love\nNow that you know how to make a new tab extension, go forth and create! But wield your power responsibly. New tabs are opened so often that they\u2019ve become a part of everyday life\u2013just consider how many tabs you opened today. Some people prefer to-do lists in their tabs, and others prefer cats. \nAt the end of the day, let\u2019s make something that makes us happy. Cheers!", "year": "2016", "author": "Leslie Zacharkow", "author_slug": "lesliezacharkow", "published": "2016-12-08T00:00:00+00:00", "url": "https://24ways.org/2016/how-to-make-a-chrome-extension/", "topic": "code"}
{"rowid": 39, "title": "Meet for Learning", "contents": "\u201cI\u2019ve never worked in a place like this,\u201d said one of my direct reports during our daily stand-up meeting.\n\nAnd with that statement, my mind raced to the most important thing about lawyering that I\u2019ve learned from decades of watching lawyers lawyer on TV: don\u2019t ask a question you don\u2019t know the answer to.\n\nBut I couldn\u2019t stop myself. I wanted to learn more. The thought developed in my mind. The words formed in my mouth. And the vocalization occurred: \u201cA place like this?\u201d\n\n\u201cI\u2019ve never worked where people are so honest and transparent about things.\u201d\n\nDesigning a learning-centered culture\n\nBefore we started Center Centre, Jared Spool and I discussed both the larger goals and the smaller details of this new UX design school. We talked about things like user experience, curriculum, and structure.\n\nWe discussed the pattern we saw in our research. Hiring managers told us time and again that great designers have excellent technical and interpersonal skills. But, more importantly, the best designers are lifelong learners\u2014they are willing and able to learn how to do new things. Learning this led us to ask a critical question: how would we intentionally design a learning-centered experience?\n\nTo craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn. We knew the best way to shape the culture was to work with our direct reports\u2014our directs\u2014to develop the behaviors we wanted them to exemplify.\n\nTo craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn.\n\nBuilding a learning team\n\nOur learning-centered culture starts with our staff. We believe in transparency. Transparency builds trust. Effective organizations have effective teams who trust each other as individuals.\n\nOne huge way we build that trust and provide opportunities for transparency is in our meetings. (I know, I know\u2014meetings! Yuck!) But seriously, running and participating in effective meetings is a great opportunity to build a learning-centered culture.\n\nMeetings\u2014when done well\u2014allow individuals time to come together, to share, and to listen. These behaviors, executed on a consistent and regular basis, build honest and trusting relationships.\n\nAn effective meeting is one that achieves the desired outcomes of that meeting. While different meetings aim for different results, at Center Centre all meetings have a secondary goal: meet for learning.\n\nA framework for learning-centered meetings\n\nWe\u2019ve developed a framework for our meetings. We use it for all our meetings, which means attendees know what to expect. It also saves us from reinventing the wheel in each meeting.\n\nThese basic steps help our meetings focus on the valuable face-to-face interaction we\u2019re having, and help us truly begin to learn from one another.\n\n An agenda for a staff meeting.\n\nUse effective meeting basics\n\n\n\tPrepare for the meeting before the meeting.\n\tIf you\u2019re running the meeting, prepare a typed agenda and share it before the meeting. Agendas have start times for each item.\n\tStart the meeting on time. Don\u2019t wait for stragglers.\n\tDefine ground rules. Get input from attendees. Recurring meetings don\u2019t have to do this every time.\n\tKeep to the meeting agenda. Put off-topic questions and ideas in a parking lot, a visual document that everyone can see, so you can address the questions and ideas later.\n\tFinish on time. And if you\u2019ve reached the meeting\u2019s goals, finish early.\n\n\n Parking lots where ideas on sticky notes can be posted for later consideration.\n\nFocus to learn\n\n\n\tHave tech-free meetings: no laptops, no phones, no things with notifications.\n\tBring a notebook and a pen.\n\tTake notes by hand. You\u2019re not taking minutes, you\u2019re writing to learn.\n\n\nCome with a learning mindset\n\n\n\tAsk: what are our goals for this meeting? (Hopefully answered by the meeting agenda.)\n\tAsk: what can I learn overall?\n\tAsk: what can I learn from each of my colleagues?\n\tAsk: what can I share that will help the team learn overall?\n\tAsk: what can I share that will help each of my colleagues learn?\n\n\nInvesting in regularly scheduled learning-centered meetings\n\nAt Center Centre, we have two types of recurring all-staff meetings: daily stand-ups and weekly staff meetings. (We are a small organization, so it makes sense to meet as an entire group.)\n\nYes, that means we spend thirty minutes each day in stand-up, for a total of two and a half hours of stand-up meeting time each week. And, yes, we also have a weekly ninety-minute sit-down staff meeting on top of that. This investment in time is an investment in learning.\n\nWe use these meetings to build our transparency, and, therefore, our trust. The regularity of these meetings helps us maintain ongoing, open sharing about our responsibilities, our successes, and our learning.\n\nFor instance, we answer five questions in our stand-up:\n\n\n\tWhat did I get done since the last stand-up (I reported at)?\n\tWhat is my goal to accomplish before the next stand-up?\n\tWhat\u2019s preventing me from getting these things done, if anything?\n\tWhat\u2019s the highest risk or most unknown thing right now about what I\u2019m trying to get done?\n\tWhat is the most important thing I learned since the last time we met and how will what I learned change the way I approach things in the future?\n\n\nEach person writes out their answers to these questions before the meeting. Each person brings their answers printed on paper to the meeting. And each person brings a pen to jot down notes.\n\n Notes compiled for a stand-up meeting.\n\nDuring the stand-up, each person shares their answers to the five questions. To sustain a learning-centered culture, the fifth question is the most important question to answer. It allows individual reflection focused on learning. Sometimes this isn\u2019t an easy question to answer. It makes us stretch. It makes us think.\n\nBy sharing our individual answers to the fifth question, we open ourselves up to the group. When we honestly share what we\u2019ve learned, we openly admit that we didn\u2019t know something. Sharing like this would be scary (and even risky) if we didn\u2019t have a learning-centered culture.\n\nWe often share the actual process of how we learned something. By listening, each of us is invited to learn more about the topic at hand, consider what more there is to learn about that topic, and even gain insights into other methods of learning\u2014which can be applied to other topics.\n\nSharing the answers to the fifth question also allows opportunities for further conversations. We often take what someone has individually learned and find ways to apply it for our entire team in support of our organization. We are, after all, learning together.\n\nBuilding individual learners\n\nWe strive to grow together as a team at Center Centre, but we don\u2019t lose sight of the importance of the individuals who form our team. As individuals, we bring our goals, dreams, abilities, and prior knowledge to the team.\n\nTo build learning teams, we must build individual learners. A team made up of lifelong learners, who share their learning and learn from each other, is a team that will continually produce better results.\n\nAs a manager, I need to meet each direct where they are with their current abilities and knowledge. Then, I can help them take their skills and knowledge base to the next levels. This process requires each individual direct to engage in professional development.\n\nWe believe effective managers help their directs engage in behaviors that support growth and development. Effective managers encourage and support learning.\n\n\n\nOur weekly one-on-ones\n\nOne way we encourage learning is through weekly one-on-ones. Each of my directs meets with me, individually, for thirty minutes each week. The meeting is their meeting. It is not my meeting.\n\nMy direct sets the agenda. They talk about what they want to talk about. They can talk about work. They can talk about things outside of work. They can talk about their health, their kids, and even their cat. Whatever is important to them is important to me. I listen. I take notes.\n\nAlthough the direct sets the specific agenda, the meeting has three main parts. Approximately ten minutes for them (the direct), ten minutes for me (the manager), and ten minutes for us to talk about their future within\u2014and beyond\u2014our organization.\n\nCoaching for future performance\n\nThe final third of our one-on-one is when I coach my directs. Coaching looks to the direct\u2019s future performance. It focuses on developing the direct\u2019s skills.\n\nCoaching isn\u2019t hard. It doesn\u2019t take much time. For me, it usually takes less than five minutes a week during a one-on-one.\n\nThe first time I coach one of my directs, I ask them to brainstorm about the skills they want to improve. They usually already have an idea about this. It\u2019s often something they\u2019ve wanted to work on for some time, but didn\u2019t think they had the time or the knowhow to improve.\n\nIf a direct doesn\u2019t know what they want to improve, we discuss their job responsibilities\u2014specifically the aspects of the job that concern them.\n\nCoaching provides an opportunity for me to ask, \u201cIn your job, what are the required skills that you feel like you don\u2019t have (or know well enough, or perform effectively, or use with ease)?\u201d\n\nSometimes I have to remind a direct that it\u2019s okay not to know how to do something (even if it\u2019s a required part of their job). After all, our organization is a learning organization. In a learning organization, no one knows everything but everyone is willing to learn anything.\n\nAfter we review the job responsibilities together, I ask my direct what skill they\u2019d like to work to improve. Whatever they choose, we focus on that skill for coaching\u2014I\u2019ve found my directs work better when they\u2019re internally motivated.\n\nSometimes the first time I talk with a direct about coaching, they get a bit anxious. If this happens, I share a personal story about my professional learning journey. I say something like:\n\n\n\tI didn\u2019t know how to make a school before we started to make Center Centre.\n\n\tI didn\u2019t know how to manage an entire team of people\u2014day in and day out\u2014until I started managing a team of people every day.\n\n\tWhen I realized that I was the boss\u2014and that the success of the school would hinge, at least in part, on my skills as a manager\u2014I was a bit terrified. I was missing an important skill set that I needed to know (and I needed to know well).\n\n\tWhen I first understood this, I felt bad\u2014like I should have already known how to be a great manager. But then I realized, I\u2019d never faced this situation. I\u2019d never needed to know how to use this skill set in this way.\n\n\tI worked through my anxiety about feeling inadequate. I decided I\u2019d better learn how to be an effective manager because the school needed me to be one. You needed me to be one.\n\n\tEvery day, I work to improve my management skills. You\u2019ve probably noticed that some days I\u2019m better at it than others. I try not to beat myself up about this, although it\u2019s hard\u2014I\u2019d like to be perfect at it. But I\u2019m not.\n\n\tI know that if I make a conscious, daily effort to learn how to be a better manager, I\u2019ll continue to improve. So that\u2019s what I do.\n\n\tEvery day I learn. I learn by doing. I learn how to be better than I was the day before. That\u2019s what I ask of you.\n\n\nOnce we determine the skill the direct wants to learn, we figure out how they can go about learning it. I ask: \u201cHow could you learn this skill?\u201d\n\nWe brainstorm for two or three minutes about this. We write down every idea that comes to mind, and we write it so both of us can easily see the options (both whiteboards and sticky notes on the wall work well for this exercise).\n\n\n\tRead a book. Research online. Watch a virtual seminar. Listen to a podcast. Talk to a mentor. Reach out to an expert. Attend a conference. Shadow someone else while they do the skill. Join a professional organization.\n\n\nThe goal is to get the direct on a path of self-development. I\u2019m coaching their development, but I\u2019m not the main way my direct will learn this new skill.\n\nI ask my direct which path seems like the best place to start. I let them choose whatever option they want (as long as it works with our budget). They are more likely to follow through if they are in control of this process.\n\nNext, we work to break down the selected path into tasks. We only plan one week\u2019s worth of tasks. The tasks are small, and the deadlines are short. My direct reports when each task is completed.\n\nAt our next one-on-one, I ask my direct about their experience learning this new skill.\n\nRinse. Repeat.\n\nThat\u2019s it. I spend five minutes a week talking with each direct about their individual learning. They develop their professional skills, and together we\u2019re creating a learning-centered culture.\n\nAsking questions I don\u2019t know the answer to\n\nWhen my direct said, \u201cI\u2019ve never worked where people are so honest and transparent about things,\u201d it led me to believe that all this is working. We are building a learning-centered culture.\n\nThis week I was reminded that creating a learning-centered culture starts not just with the staff, but with me. When I challenge myself to learn and then share what I\u2019m currently learning, my directs want to learn more about what I\u2019m learning about.\n\nFor example, I decided I needed to improve my writing skills. A few weeks ago, I realized that I was sorely out of practice and I felt like I had lost my voice. So I started to write. I put words on paper. I felt overwhelmed. I felt like I didn\u2019t know how to write anymore (at least not well or effectively).\n\nI bought some books on writing (mostly Peter Elbow\u2019s books like Writing with Power, Writing Without Teachers, and Vernacular Eloquence), and I read them. I read them all. Reading these books was part of my personal coaching. I used the same steps to coach myself as I use with my directs when I coach them.\n\nIn stand-ups, I started sharing what I accomplished (like I completed one of the books) and what I learned by doing\u2014specific things, like engaging in freewriting and an open-ended writing process.\n\nThis week, I went to lunch with one of my directs. She said, \u201cYou\u2019ve been talking about freewriting a lot. You\u2019re really excited about it. Freewriting seems like it\u2019s helping your writing process. Would you tell me more about it?\u201d\n\nSo I shared the details with her. I shared the reasons why I think freewriting is helping. I\u2019m not focused on perfection. Instead, each day I\u2019m focused on spending ten, uninterrupted minutes writing down whatever comes to my mind. It\u2019s opening my writing mind. It\u2019s allowing my words to flow more freely. And it\u2019s helping me feel less self-conscious about my writing.\n\nShe said, \u201cLeslie, when you say you\u2019re self-conscious about your writing, I laugh. Not because it\u2019s funny. But because when I read what you write, I think, \u2018What is there to improve?\u2019 I think you\u2019re a great writer. It\u2019s interesting to know that you think you can be a better writer. I like learning about your learning process. I think I could do freewriting. I\u2019m going to give it a try.\u201d\n\nThere\u2019s something magical about all of this. I\u2019m not even sure I can eloquently put it into words. I just know that our working environment is something very different. I\u2019ve never experienced anything quite like it. Somehow, by sharing that I don\u2019t know everything and that I\u2019m always working to learn more, I invite my directs to be really open about what they don\u2019t know. And they see it\u2019s possible always to learn and grow.\n\nI\u2019m glad I ignore all the lawyering I\u2019ve learned from watching TV. I\u2019m glad I ask the questions I don\u2019t know the answers to. And I\u2019m glad my directs do the same. When we meet for learning, we accelerate and amplify the learning process\u2014building individual learners and learning teams. Embracing the unknown and working toward understanding is what makes our culture a learning-centered culture.\n\nPhotos by Summer Kohlhorst.", "year": "2014", "author": "Leslie Jensen-Inman", "author_slug": "lesliejenseninman", "published": "2014-12-20T00:00:00+00:00", "url": "https://24ways.org/2014/meet-for-learning/", "topic": "process"}
{"rowid": 224, "title": "Go Forth and Make Awesomeness", "contents": "We\u2019ve all dreamed of being a superhero: maybe that\u2019s why we\u2019ve ended up on the web\u2014a place where we can do good deeds and celebrate them on a daily basis. \n\nWear your dreams\n\nAt age four, I wore my Wonder Woman Underoos around my house, my grandparents\u2019 house, our neighbor\u2019s house, and even around the yard. I wanted to be a superhero when I grew up. I was crushed to learn that there is no school for superheroes\u2014no place to earn a degree in how to save the world from looming evil. Instead, I\u2014like everyone else\u2014was destined to go to ordinary school to focus on ABCs and 123s. Even still, I want to save the world.\n\nIntend your goodness\n\nRandom acts of kindness make a difference. Books, films, and advertising campaigns tout random acts of kindness and the positive influence they can have on the world. But why do acts of kindness have to be so random? Why can\u2019t we intend to be kind? A true superhero wakes each morning intending to perform selfless acts for the community. Why can\u2019t we do the same thing?\n\nAs a child, my mother taught me to plan to do at least three good deeds each day. And even now, years later, I put on my invisible cape looking for ways to do good.\n\nHere are some examples:\n\n\tslowing down to allow another driver in before me from the highway on-ramp\n\tbringing a co-worker their favorite kind of coffee or tea\n\tsharing my umbrella on a rainy day\n\tholding a door open for someone with full hands\n\tlistening intently when someone shares a story\n\tcomplimenting someone on a job well done\n\tthanking someone for a job well done\n\tleaving a constructive, or even supportive comment on someone\u2019s blog\n\n\nAs you can see, these acts are simple. Doing good and being kind is partially about being aware\u2014aware of the words we speak and the actions we take. Like superheroes, we create our own code of conduct to live by. Hopefully, we choose to put the community before ourselves (within reason) and to do our best not to damage it as we move through our lives.\n\nTake a bite out of the Apple\n\nWith some thought, we can weave this type of thinking and action into our business choices. We can take the simple acts of kindness concept and amplify it a bit. With this amplification, we can be a new kind of superhero.\n\nIn 1997, during a presentation, Steve Jobs stated Apple\u2019s core value in a simple, yet powerful, sentence:\n\n\n\tWe believe that people with passion can change the world for the better.\n\n\nApple fan or not, those are powerful words.\n\nDefine your core\n\nEvery organization must define its core values. Core values help us to frame, recognize, and understand the principles our organization embodies and practices. It doesn\u2019t matter if you\u2019re starting a new organization or you want to define values within an existing organization. Even if you\u2019re a freelancer, defining core values will help guide your decisions and actions.\n\nIf you can, work as a team to define core values. Gather the people who are your support system\u2014your business partners, your colleagues, and maybe even a trusted client\u2014this is now your core value creation team. Have a brainstorming session with your team. Let ideas flow. Give equal weight to the things people say. You may not hear everything you thought you might hear\u2014that\u2019s OK. You want the session to be free-flowing and honest. Ask yourself and your team questions like:\n\n\n\tWhat do you think my/our/your core values are?\n\tWhat do you think my/our/your priorities are?\n\tWhat do you think my/our/your core values should be?\n\tWhat do you think my/our/your priorities should be?\n\tHow do you think I/we should treat customers, clients, and each other?\n\tHow do we want others to treat us?\n\tWhat are my/our/your success stories?\n\tWhat has defined these experiences as successful?\n\n\nFrom this brainstorming session, you will craft your superhero code of conduct. You will decide what you will and will not do. You will determine how you will and will not act. You\u2019re setting the standards that you will live and work by\u2014so don\u2019t take this exercise lightly. Take your time. Use the exercise as a way to open a discussion about values. Find out what you and your team believe in. Set these values and keep them in place. Write them down and share these with your team and with the world. By sharing your core values, you hold yourself more accountable to them. You also send a strong message to the rest of the world about what type of organization you are and what you believe in. Other organizations and people may decide to align or not to align themselves with you because of your core values. This is good. Chances are, you\u2019ll be happier and more profitable if you work with other organizations and people who share similar core values.\n\n Photo: Laura Winn\n\nDuring your brainstorming session, list keywords. Don\u2019t edit. Allow things to take their course. Some examples of keywords might be:\n\nAbility \u00b7 Achievement \u00b7 Adventure \u00b7 Ambition \u00b7 Altruism \u00b7 Awareness \u00b7 Balance \u00b7 Caring \u00b7 Charity \u00b7 Citizenship \u00b7 Collaboration \u00b7 Commitment \u00b7 Community \u00b7 Compassion \u00b7 Consideration \u00b7 Cooperation \u00b7 Courage \u00b7 Courtesy \u00b7 Creativity \u00b7 Democracy \u00b7 Dignity \u00b7 Diplomacy \u00b7 Discipline \u00b7 Diversity \u00b7 Education \u00b7 Efficiency \u00b7 Energy \u00b7 Equality \u00b7 Excellence \u00b7 Excitement \u00b7 Fairness \u00b7 Family \u00b7 Freedom \u00b7 Fun \u00b7 Goodness \u00b7 Gratefulness \u00b7 Growth \u00b7 Happiness \u00b7 Harmony \u00b7 Helping \u00b7 Honor \u00b7 Hope \u00b7 Humility \u00b7 Humor \u00b7 Imagination \u00b7 Individuality \u00b7 Innovation \u00b7 Integrity \u00b7 Intelligence \u00b7 Joy \u00b7 Justice \u00b7 Kindness \u00b7 Knowledge \u00b7 Leadership \u00b7 Learning \u00b7 Loyalty \u00b7 Meaning \u00b7 Mindfulness \u00b7 Moderation \u00b7 Modesty \u00b7 Nurture \u00b7 Openness \u00b7 Organization \u00b7 Passion \u00b7 Patience \u00b7 Peace \u00b7 Planning \u00b7 Principles \u00b7 Productivity \u00b7 Purpose \u00b7 Quality \u00b7 Reliability \u00b7 Respectfulness \u00b7 Responsibility \u00b7 Security \u00b7 Sensitivity \u00b7 Service \u00b7 Sharing \u00b7 Simplicity \u00b7 Stability \u00b7 Tolerance \u00b7 Transparency \u00b7 Trust \u00b7 Truthfulness \u00b7 Understanding \u00b7 Unity \u00b7 Variety \u00b7 Vision \u00b7 Wisdom\n\nAfter you have a list of keywords, create your core values statement using the themes from your brainstorming session. There are no rules: while above, Steve Jobs summed up Apple\u2019s core values in one sentence, Zappos has ten core values:\n\n\n\tDeliver WOW Through Service\n\tEmbrace and Drive Change\n\tCreate Fun and A Little Weirdness\n\tBe Adventurous, Creative, and Open-Minded\n\tPursue Growth and Learning\n\tBuild Open and Honest Relationships With Communication\n\tBuild a Positive Team and Family Spirit\n\tDo More With Less\n\tBe Passionate and Determined\n\tBe Humble\n\n\nTo see how Zappos\u2019 employees embrace these core values, watch the video they created and posted on their website.\n\nDog food is yummy\n\nAlthough I find merit in every keyword listed, I\u2019ve distilled my core values to their simplest form:\n\nMake awesomeness. Do good.\n\nHow do you make awesomeness and do good? You need ambition, balance, collaboration, commitment, fun, and you need every keyword listed to support these actions. Again, there are no rules: your core values can be one sentence or a bulleted list. What matters is being true to yourself and creating core values that others can understand. Before I start any project I ask myself: is there a way to make awesomeness and to do good? If the answer is \u201cyes,\u201d I embrace the endeavor because it aligns with my core values. If the answer is \u201cno,\u201d I move on to a project that supports my core values.\n\nUnleash your powers\n\nAlthough every organization will craft different core values, I imagine that you want to be a superhero and that you will define \u201cdoing good\u201d (or something similar) as one of your core values. Whether you work by yourself or with a team, you can use the web as a tool to help do good. It can be as simple as giving a free hug, or something a little more complex to help others and help your organization meet the bottom line. Some interesting initiatives that use the web to do good are:\n\n\n\tYahoo!: How Good Grows\n\tDesigual: Happy Hunters\n\tEdge Shave Gel: Anti-irritation campaign\n\n\n\n\nKnowing your underlying desire to return to your Underoos-and-cape-sporting childhood and knowing that you don\u2019t always have the opportunity to develop an entire initiative to \u201cdo good,\u201d remember that as writers, designers, and developers, we can perform superhero acts on a daily basis by making content, design, and development accessible to the greatest number of people. By considering other people\u2019s needs, we are intentionally performing acts of kindness\u2014we\u2019re doing good. There are many ways to write, design, and develop websites\u2014many of which will be discussed in other 24ways.org articles. As we make content, design, and development decisions\u2014as we develop campaigns and initiatives\u2014we need to keep our core values in mind. It\u2019s easy to make a positive difference in the world. Just be the superhero you\u2019ve always wanted to be. Go forth and make awesomeness.\n\nIf you would like to do good today, support The United Nations Children\u2019s Fund, an organization that works for children\u2019s rights, their survival, development and protection, by purchasing this year\u2019s 24 ways Annual 2010 created by Five Simple Steps. All proceeds go to UNICEF.", "year": "2010", "author": "Leslie Jensen-Inman", "author_slug": "lesliejenseninman", "published": "2010-12-04T00:00:00+00:00", "url": "https://24ways.org/2010/go-forth-and-make-awesomeness/", "topic": "business"}
{"rowid": 92, "title": "Redesigning the Media Query", "contents": "Responsive web design is showing us that designing content is more important than designing containers. But if you\u2019ve given RWD a serious try, you know that shifting your focus from the container is surprisingly hard to do. There are many factors and\ninstincts working against you, and one culprit is a perpetrator you\u2019d least suspect.\n\nThe media query is the ringmaster of responsive design. It lets us establish the rules of the game and gives us what we need most: control. However, like some kind of evil double agent, the media query is actually working against you.\n\nIts very nature diverts your attention away from content and forces you to focus on the container.\n\nThe very act of choosing a media query value means choosing a screen size.\n\nLook at the history of the media query\u2014it\u2019s always been about the container. Values like screen, print, handheld and tv don\u2019t have anything to do with content. The modern media query lets us choose screen dimensions, which is great because it makes RWD possible. But it\u2019s still the act of choosing something that is completely unpredictable.\n\nContent should dictate our breakpoints, not the container. In order to get our focus back to the only thing that matters, we need a reengineered media query\u2014one that frees us from thinking about screen dimensions. A media query that works for your content, not the window. Fortunately, Sass 3.2 is ready and willing to take on this challenge.\n\nThinking in Columns\n\nFluid grids never clicked for me. I feel so disoriented and confused by their squishiness. Responsive design demands their use though, right?\n\nI was ready to surrender until I found a grid that turned my world upright again. The Frameless Grid by Joni Korpi demonstrates that column and gutter sizes can stay fixed. As the screen size changes, you simply add or remove columns to accommodate. This made sense to me and armed with this concept I was able to give Sass the first component it needs to rewrite the media query: fixed column and gutter size variables.\n\n$grid-column: 60px;\n$grid-gutter: 20px;\n\nWe\u2019re going to want some resolution independence too, so let\u2019s create a function that converts those nasty pixel values into ems.\n\n@function em($px, $base: $base-font-size) {\n\t@return ($px / $base) * 1em;\n}\n\nWe now have the components needed to figure out the width of multiple columns in ems. Let\u2019s put them together in a function that will take any number of columns and return the fixed width value of their size.\n\n@function fixed($col) {\n\t@return $col * em($grid-column + $grid-gutter)\n}\n\nWith the math in place we can now write a mixin that takes a column count as a parameter, then generates the perfect media query necessary to fit that number of columns on the screen. We can also build in some left and right margin for our layout by adding an additional gutter value (remembering that we already have one gutter built into our fixed function).\n\n@mixin breakpoint($min) {\n\t@media (min-width: fixed($min) + em($grid-gutter)) {\n\t\t@content\n\t}\n}\n\nAnd, just like that, we\u2019ve rewritten the media query. Instead of picking a minimum screen size for our layout, we can simply determine the number of columns needed. Let\u2019s add a wrapper class so that we can center our content on the screen.\n\n@mixin breakpoint($min) {\n @media (min-width: fixed($min) + em($grid-gutter)) {\n\t.wrapper {\n\t\twidth: fixed($min) - em($grid-gutter);\n\t\tmargin-left: auto; margin-right: auto;\n\t}\n\t@content\n }\n}\n\nDesigning content with a column count gives us nice, easy, whole numbers to work with. Sizing content, sidebars or widgets is now as simple as specifying a single-digit number.\n\n@include breakpoint(8) {\n\t.main { width: fixed(5); }\n\t.sidebar { width: fixed(3); }\n}\n\nThose four lines of Sass just created a responsive layout for us. When the screen is big enough to fit eight columns, it will trigger a fixed width layout. And give widths to our main content and sidebar. The following is the outputted CSS\u2026\n\n@media (min-width: 41.25em) {\n .wrapper {\n width: 38.75em;\n margin-left: auto; margin-right: auto;\n }\n .main { width: 25em; }\n .sidebar { width: 15em; }\n}\n\nDemo\n\nI\u2019ve created a Codepen demo that demonstrates what we\u2019ve covered so far. I\u2019ve added to the demo some grid classes based on Griddle by Nicolas Gallagher to create a floatless layout. I\u2019ve also added a CSS gradient overlay to help you visualize columns. Try changing the column variable sizes or the breakpoint includes to see how the layout reacts to different screen sizes.\n\nResponsive Images\n\nResponsive images are a serious problem, but I\u2019m excited to see the community talk so passionately about a solution. Now, there are some excellent stopgaps while we wait for something official, but these solutions require you to mirror your breakpoints in JavaScript or HTML. This poses a serious problem for my Sass-generated media queries, because I have no idea what the real values of my breakpoints are anymore. For responsive images to work, JavaScript needs to recognize which media query is active so that proper images can be loaded for that layout.\n\nWhat I need is a way to label my breakpoints. Fortunately, people much smarter than I have figured this out. Jeremy Keith devised a labeling method by using CSS-generated content as the storage method for breakpoint labels. We can use this technique in our breakpoint mixin by passing a label as another argument.\n\n@include breakpoint(8, 'desktop') { /* styles */ }\n\nSass can take that label and use it when writing the corresponding media query. We just need to slightly modify our breakpoint mixin.\n\n@mixin breakpoint($min, $label) {\n @media (min-width: fixed($min) + em($grid-gutter)) {\n\n // label our mq with CSS generated content\n\tbody::before { content: $label; display: none; }\n\n\t.wrapper {\n\t\twidth: fixed($min) - em($grid-gutter);\n\t\tmargin-left: auto; margin-right: auto;\n\t}\n\t@content\n }\n}\n\nThis allows us to label our breakpoints with a user-friendly string. Now that our media queries are defined and labeled, we just need JavaScript to step in and read which label is active.\n\n// get css generated label for active media query\nvar label = getComputedStyle(document.body, '::before')['content'];\n\nJavaScript now knows which layout is active by reading the label in the current media query\u2014we just need to match that label to an image. I prefer to store references to different image sizes as data attributes on my image tag.\n\n\n![](\"desktop.jpg\")
\n\nThese data attributes have names that match the labels set in my CSS. So while there is some duplication going on, setting a keyword like \u2018tablet\u2019 in two places is much easier than hardcoding media query values. With matching labels in CSS and HTML our script can marry the two and load the right sized image for our layout.\n\n// get css generated label for active media query\nvar label = getComputedStyle(document.body, '::before')['content'];\n\n// select image\nvar $image = $('.responsive-image');\n\n// create source from data attribute\n$image.attr('src', $image.data(label));\n\nDemo\n\nWith some slight additions to our previous Codepen demo you can see this responsive image technique in action. While the above JavaScript will work it is not nearly robust enough for production so the demo uses a jQuery plugin that can accomodate multiple images, reloading on screen resize and fallbacks if something doesn\u2019t match up.\n\nCreating a Framework\n\nThis media query mixin and responsive image JavaScript are the center piece of a front end framework I use to develop websites. It\u2019s a fluid, mobile first foundation that uses the breakpoint mixin to structure fixed width layouts for tablet and desktop. Significant effort was focused on making this framework completely cross-browser. For example, one of the problems with using media queries is that essential desktop structure code ends up being hidden from legacy Internet Explorer. Respond.js is an excellent polyfill, but if you\u2019re comfortable serving a single desktop layout to older IE, we don\u2019t need JavaScript. We simply need to capture layout code outside of a media query and sandbox it under an IE only class name.\n\n// set IE fallback layout to 8 columns\n$ie-support = 8;\n\n// inside of our breakpoint mixin (but outside the media query)\n@if ($ie-support and $min <= $ie-support) {\n\t.lt-ie9 { @content; }\n}\n\nPerspective Regained\n\nThinking in columns means you are thinking about content layout. How big of a screen do you need for 12 columns? Who cares? Having Sass write media queries means you can use intuitive numbers for content layout. A fixed grid means more layout control and less edge cases to test than a fluid grid. Using CSS labels for activating responsive images means you don\u2019t have to duplicate breakpoints across separations of concern. \n\nIt\u2019s a harmonious blend of approaches that gives us something we need\u2014responsive design that feels intuitive. And design that, from the very outset, focuses on what matters most. Just like our kindergarten teachers taught us: It\u2019s what\u2019s inside that counts.", "year": "2012", "author": "Les James", "author_slug": "lesjames", "published": "2012-12-13T00:00:00+00:00", "url": "https://24ways.org/2012/redesigning-the-media-query/", "topic": "code"}
{"rowid": 283, "title": "CSS3 Patterns, Explained", "contents": "Many of you have probably seen my CSS3 patterns gallery. It became very popular throughout the year and it showed many web developers how powerful CSS3 gradients really are. But how many really understand how these patterns are created? The biggest benefit of CSS-generated backgrounds is that they can be modified directly within the style sheet. This benefit is void if we are just copying and pasting CSS code we don\u2019t understand. We may as well use a data URI instead.\n\nImportant note\n\nIn all the examples that follow, I\u2019ll be using gradients without a vendor prefix, for readability and brevity. However, you should keep in mind that in reality you need to use all the vendor prefixes (-moz-, -ms-, -o-, -webkit-) as no browser currently implements them without a prefix. Alternatively, you could use -prefix-free and have the current vendor prefix prepended at runtime, only when needed.\n\nThe syntax described here is the one that browsers currently implement. The specification has since changed, but no browser implements the changes yet. If you are interested in what is coming, I suggest you take a look at the dev version of the spec.\n\nIf you are not yet familiar with CSS gradients, you can read these excellent tutorials by John Allsopp and return here later, as in the rest of the article I assume you already know the CSS gradient basics:\n\n\n\tCSS3 Linear Gradients\n\tCSS3 Radial Gradients\n\n\nThe main idea\n\nI\u2019m sure most of you can imagine the background this code generates:\n\nbackground: linear-gradient(left, white 20%, #8b0 80%);\n\nIt\u2019s a simple gradient from one color to another that looks like this:\n\n See this example live\n\nAs you probably know, in this case the first 20% of the container\u2019s width is solid white and the last 20% is solid green. The other 60% is a smooth gradient between these colors. Let\u2019s try moving these color stops closer to each other:\n\nbackground: linear-gradient(left, white 30%, #8b0 70%);\n\n See this example live\n\nbackground: linear-gradient(left, white 40%, #8b0 60%);\n\n See this example live\n\nbackground: linear-gradient(left, white 50%, #8b0 50%);\n\n See this example live\n\nNotice how the gradient keeps shrinking and the solid color areas expanding, until there is no gradient any more in the last example. We can even adjust the position of these two color stops to control where each color abruptly changes into another:\n\nbackground: linear-gradient(left, white 30%, #8b0 30%);\n\n See this example live\n\nbackground: linear-gradient(left, white 90%, #8b0 90%);\n\n See this example live\n\nWhat you need to take away from these examples is that when two color stops are at the same position, there is no gradient, only solid colors. Even without going any further, this trick is useful for a number of different use cases like faux columns or the effect I wanted to achieve in my homepage or the -prefix-free page where the background is only shown on one side and hidden on the other:\n\n\n\nCombining with background-size\n\nWe can do wonders, however, if we combine this with the CSS3 background-size property:\n\nbackground: linear-gradient(left, white 50%, #8b0 50%);\nbackground-size: 100px 100px;\n\n See this example live\n\nAnd there it is. We just created the simplest of patterns: (vertical) stripes. We can remove the first parameter (left) or replace it with top and we\u2019ll get horizontal stripes. However, let\u2019s face it: Horizontal and vertical stripes are kinda boring. Most stripey backgrounds we see on the web are diagonal. So, let\u2019s try doing that.\n\nOur first attempt would be to change the angle of the gradient to something like 45deg. However, this results in an ugly pattern like this: \n\n See this example live\n\nBefore reading on, think for a second: why didn\u2019t this produce the desired result? Can you figure it out?\n\nThe reason is that the gradient angle rotates the gradient inside each tile, not the tiled background as a whole. However, didn\u2019t we have the same problem the first time we tried to create diagonal stripes with an image? And then we learned that every stripe has to be included twice, like so:\n\n\n\nSo, let\u2019s try to create that effect with CSS gradients. It\u2019s essentially what we tried before, but with more color stops:\n\nbackground: linear-gradient(45deg, white 25%,\n #8b0 25%, #8b0 50%, \n white 50%, white 75%, \n #8b0 75%);\nbackground-size:100px 100px;\n\n See this example live\n\nAnd there we have our stripes! An easy way to remember the order of the percentages and colors it is that you always have two of the same in succession, except the first and last color.\n\nNote: Firefox for Mac also needs an additional 100% color stop at the end of any pattern with more than two stops, like so: ..., white 75%, #8b0 75%, #8b0). The bug was reported in February 2011 and you can vote for it and track its progress at Bugzilla.\n\nUnfortunately, this is essentially a hack and we will realize that if we try to change the gradient angle to 60deg:\n\n See this example live\n\nNot that maintainable after all, eh? Luckily, CSS3 offers us another way of declaring such backgrounds, which not only helps this case but also results in much more concise code:\n\nbackground: repeating-linear-gradient(60deg, white, white 35px, #8b0 35px, #8b0 70px);\n\n See this example live\n\nIn this case, however, the size has to be declared in the color stop positions and not through background-size, since the gradient is supposed to cover the entire container. You might notice that the declared size is different from the one specified the previous way. This is because the size of the stripes is measured differently: in the first example we specify the dimensions of the tile itself; in the second, the width of the stripes (35px), which is measured diagonally.\n\nMultiple backgrounds\n\nUsing only one gradient you can create stripes and that\u2019s about it. There are a few more patterns you can create with just one gradient (linear or radial) but they are more or less boring and ugly. Almost every pattern in my gallery contains a number of different backgrounds. For example, let\u2019s create a polka dot pattern:\n\nbackground: radial-gradient(circle, white 10%, transparent 10%),\nradial-gradient(circle, white 10%, black 10%) 50px 50px;\nbackground-size:100px 100px;\n\n See this example live\n\nNotice that the two gradients are almost the same image, but positioned differently to create the polka dot effect. The only difference between them is that the first (topmost) gradient has transparent instead of black. If it didn\u2019t have transparent regions, it would effectively be the same as having a single gradient, as the topmost gradient would obscure everything beneath it.\n\nThere is an issue with this background. Can you spot it?\n\nThis background will be fine for browsers that support CSS gradients but, for browsers that don\u2019t, it will be transparent as the whole declaration is ignored. We have two ways to provide a fallback, each for different use cases. We have to either declare another background before the gradient, like so:\n\nbackground: black;\nbackground: radial-gradient(circle, white 10%, transparent 10%),\nradial-gradient(circle, white 10%, black 10%) 50px 50px;\nbackground-size:100px 100px;\n\nor declare each background property separately:\n\nbackground-color: black;\nbackground-image: radial-gradient(circle, white 10%, transparent 10%),\nradial-gradient(circle, white 10%, transparent 10%);\nbackground-size:100px 100px;\nbackground-position: 0 0, 50px 50px;\n\nThe vigilant among you will have noticed another change we made to our code in the last example: we altered the second gradient to have transparent regions as well. This way background-color serves a dual purpose: it sets both the fallback color and the background color of the polka dot pattern, so that we can change it with just one edit. Always strive to make code that can be modified with the least number of edits. You might think that it will never be changed in that way but, almost always, given enough time, you\u2019ll be proved wrong.\n\nWe can apply the exact same technique with linear gradients, in order to create checkerboard patterns out of right triangles:\n\nbackground-color: white;\nbackground-image: linear-gradient(45deg, black 25%, transparent 25%, transparent 75%, black 75%), \nlinear-gradient(45deg, black 25%, transparent 25%, transparent 75%, black 75%);\nbackground-size:100px 100px;\nbackground-position: 0 0, 50px 50px;\n\n See this example live\n\nUsing the right units\n\nDon\u2019t use pixels for the sizes without any thought. In some cases, ems make much more sense. For example, when you want to make a lined paper background, you want the lines to actually follow the text. If you use pixels, you have to change the size every time you change font-size. If you set the background-size in ems, it will naturally follow the text and you will only have to update it if you change line-height.\n\nIs it possible?\n\nThe shapes that can be achieved with only one gradient are:\n\n\n\tstripes\n\tright triangles\n\tcircles and ellipses\n\tsemicircles and other shapes formed from slicing ellipses horizontally or vertically\n\n\nYou can combine several of them to create squares and rectangles (two right triangles put together), rhombi and other parallelograms (four right triangles), curves formed from parts of ellipses, and other shapes.\n\nJust because you can doesn\u2019t mean you should\n\nTechnically, anything can be crafted with these techniques. However, not every pattern is suitable for it. The main advantages of this technique are:\n\n\n\tno extra HTTP requests\n\tshort code\n\thuman-readable code (unlike data URIs) that can be changed without even leaving the CSS file.\n\n\nComplex patterns that require a large number of gradients are probably better left to SVG or bitmap images, since they negate almost every advantage of this technique:\n\n\n\tthey are not shorter\n\tthey are not really comprehensible \u2013 changing them requires much more effort than using an image editor\n\n\nThey still save an HTTP request, but so does a data URI.\n\nI have included some very complex patterns in my gallery, because even though I think they shouldn\u2019t be used in production (except under very exceptional conditions), understanding how they work and coding them helps somebody understand the technology in much more depth.\n\nAnother rule of thumb is that if your pattern needs shapes to obscure parts of other shapes, like in the star pattern or the yin yang pattern, then you probably shouldn\u2019t use it. In these patterns, changing the background color requires you to also change the color of these shapes, making edits very tedious.\n\nIf a certain pattern is not practicable with a reasonable amount of CSS, that doesn\u2019t mean you should resort to bitmap images. SVG is a very good alternative and is supported by all modern browsers.\n\nBrowser support\n\nCSS gradients are supported by Firefox 3.6+, Chrome 10+, Safari 5.1+ and Opera 11.60+ (linear gradients since Opera 11.10). Support is also coming in Internet Explorer when IE10 is released. You can get gradients in older WebKit versions (including most mobile browsers) by using the proprietary -webkit-gradient(), if you really need them.\n\nEpilogue\n\nI hope you find these techniques useful for your own designs. If you come up with a pattern that\u2019s very different from the ones already included, especially if it demonstrates a cool new technique, feel free to send a pull request to the github repo of the patterns gallery. Also, I\u2019m always fascinated to see my techniques put in practice, so if you made something cool and used CSS patterns, I\u2019d love to know about it!\n\nHappy holidays!", "year": "2011", "author": "Lea Verou", "author_slug": "leaverou", "published": "2011-12-16T00:00:00+00:00", "url": "https://24ways.org/2011/css3-patterns-explained/", "topic": "code"}
{"rowid": 1, "title": "Why Bother with Accessibility?", "contents": "Web accessibility (known in other fields as inclusive design or universal design) is the degree to which a website is available to as many people as possible. Accessibility is most often used to describe how people with disabilities can access the web.\n\nHow we approach accessibility\n\nIn the web community, there\u2019s a surprisingly inconsistent approach to accessibility. There are some who are endlessly dedicated to accessible web design, and there are some who believe it so intrinsic to the web that it shouldn\u2019t be considered a separate topic. Still, of those who are familiar with accessibility, there\u2019s an overwhelming number of designers, developers, clients and bosses who just aren\u2019t that bothered.\n\nOver the last few months I\u2019ve spoken to a lot of people about accessibility, and I\u2019ve heard the same reasons to ignore it over and over again. Let\u2019s take a look at the most common excuses.\n\nExcuse 1: \u201cPeople with disabilities don\u2019t really use the web\u201d\n\nAccessibility will make your site available to more people \u2014 the inclusion case\n\nIn the same way that the accessibility of a building isn\u2019t just about access for wheelchair users, web accessibility isn\u2019t just about blind users and screen readers. We can affect positively the lives of many people by making their access to the web easier.\n\nThere are four main types of disability that affect use of the web:\n\n\n\tVisual\n\tBlindness, low vision and colour-blindness\n\tAuditory\n\tProfoundly deaf and hard of hearing\n\tMotor\n\tThe inability to use a mouse, slow response time, limited fine motor control\n\tCognitive\n\tLearning difficulties, distractibility, the inability to focus on large amounts of information\n\n\nNone of these disabilities are completely black and white\n\nExamining deafness, it\u2019s clear from the medical scale that there are many grey areas between full hearing and total deafness:\n\n\n\tmild\n\tmoderate\n\tmoderately severe\n\tsevere\n\tprofound\n\ttotally deaf\n\n\nFor eyesight, and brain conditions that affect what users see, there is a huge range of conditions and challenges:\n\n\n\tastigmatism\n\tcolour blindness\n\takinetopsia (motion blindness)\n\tscotopic visual sensitivity (visual stress related to light)\n\tvisual agnosia (impaired recognition or identification of objects)\n\n\nWhile we might have medical and government-recognised definitions that tell us what makes a disability, day-to-day life is not so straightforward. People experience varying degrees of different conditions, and often one or more conditions at a time, creating a false divide when you view disability in terms of us and them.\n\nImpairments aren\u2019t always permanent\n\nAs we age, we\u2019re more likely to experience different levels of visual, auditory, motor and cognitive impairments. We might have an accident or illness that affects us temporarily. We might struggle more earlier or later in the day. There are so many little physiological factors that affect the way people interact with the web that we can\u2019t afford to make any assumptions based on our own limited experiences.\n\nImpairments might be somewhere between the user and the website\n\nThere are also impairments that aren\u2019t directly related to the user. Environmental factors have a huge effect on the way people interact with the web. These could be:\n\n\n\tLow bandwidth, or intermittent internet connection\n\tBright light, rain, or other weather-based conditions\n\tNoisy environments, or a location where the user doesn\u2019t want to disturb their neighbours with sound\n\tBrowsing with mobile devices, games consoles and other non-desktop devices\n\tBrowsing with legacy browsers or operating systems\n\n\nSuch environmental factors show that it\u2019s not just those with physical impairments who benefit from more accessible websites. We started designing responsive websites so we could be more future-friendly, and with a shared goal of better optimised experiences, accessibility should be at the core of responsive web design.\n\nExcuse 2: \u201cWe don\u2019t want to affect the experience for the majority of our users\u201d\n\nAccessibility will improve your site for all your users \u2014 the usability case\n\nOn a basic level, the different disability groups, as shown in the inclusion case, equate to simple usability goals:\n\n\n\tVisual \u2013 make it easy to read\n\tAuditory \u2013 make it easy to hear\n\tMotor \u2013 make it easy to interact\n\tCognitive \u2013 make it easy to understand and focus\n\n\nTaking care to ensure good usability in these areas will also have an impact on accessibility. Unless your site is catering specifically to a particular disability, where extreme optimisation is most beneficial, taking care to design with accessibility in mind will rarely negatively affect the experience of your wider audience.\n\nExcuse 3: \u201cWe don\u2019t have the budget for accessibility\u201d\n\nAccessibility will make you money \u2014 the business case\n\nBy reducing your audience through ignoring accessibility, you\u2019re potentially excluding the income from those users. Designing with accessibility in mind from the beginning of a project makes it easier to make small inexpensive optimisations as part of the design and development process, rather than bolting on costly updates to increase your potential audience later on.\n\nThe following are excerpts from a white paper about companies that increased the accessibility of their websites to comply with government regulation.\n\n\n\tImprovements in accessibility doubled Legal and General\u2019s life insurance sales online.\n\n\n\n\tImprovements in accessibility increased Tesco\u2019s grocery home delivery sales by \u00a313 million in 2005\u2026 To their surprise they found that many normal visitors preferred the ease of navigation and improved simplicity of the [parallel] accessible site and switched to use it. Tesco have replaced their \u2018normal\u2019 site with their accessible version and expect a further increase in revenues.\n\n\n\n\tImprovements in accessibility increased Virgin.net sales by 68%.\n\n\nStatistics all from WSI white paper: Improve your website\u2019s usability and accessibility to increase sales (PDF).\n\nExcuse 4: \u201cAccessible websites are ugly\u201d\n\nAccessibility won\u2019t stop your site from being beautiful \u2014 the beauty case\n\nMany people use ugly accessible websites as proof that all accessible websites are ugly. This just isn\u2019t the case. I\u2019ve compiled some examples of beautiful and accessible websites with screenshots of how they look through the Color Oracle simulator and how they perform when run through Webaim\u2019s Wave accessibility checker tool.\n\nWhile automated tools are no substitute for real users, they can help you learn more about good practices, and give you guidance on where your site needs improvements to make it more accessible.\n\nAmazon.co.uk\n\nIt may not be a decorated beauty, but Amazon is often first in functional design. It\u2019s a huge website with a lot of interactive content, but it generates just five errors on the Wave test, and is easy to read under a Color Oracle filter.\n\n Screenshot of Amazon website\n Screenshot of Amazon\u2019s Wave results \u2013 five errors\n Screenshot of Amazon through a Color Oracle filter\n\n24 ways\n\nWhen Tim Van Damme redesigned 24 ways back in 2007, it was a striking and unusual design that showed what could be achieved with CSS and some imagination. Despite the complexity of the design, it gets an outstanding zero errors on the Wave test, and is still readable under a Color Oracle filter.\n\n Screenshot of pre-2013 24 ways website design\n Screenshot of 24 ways Wave results \u2013 zero errors\n Screenshot of 24ways through a Color Oracle filter\n\nOpera\u2019s Shiny Demos\n\nDemos and prototypes are notorious for ignoring accessibility, but Opera\u2019s Shiny Demos site shows how exploring new technologies doesn\u2019t have to exclude anyone. It only gets one error on the Wave test, and looks fine under a Color Oracle filter.\n\n Screenshot of Opera\u2019s Shiny Demos website\n Screenshot of Opera\u2019s Shiny Demos Wave results \u2013 1 error\n Screenshot of Opera\u2019s Shiny Demos through a Color Oracle filter\n\nSoundCloud\n\nWhen a site is more app-like, relying on more interaction from the user, accessibility can be more challenging. However, SoundCloud only gets one error on the Wave test, and the colour contrast holds up well under a Color Oracle filter.\n\n Screenshot of SoundCloud website\n Screenshot of SoundCloud\u2019s Wave results \u2013 one error\n Screenshot of SoundCloud through a Color Oracle filter\n\nEducation and balance\n\nAs with most web design, doing accessibility well is about combining your knowledge of accessibility with your project\u2019s context to create a balance that serves your users\u2019 needs. Your types of content and interactions will dictate one set of constraints. Your users\u2019 needs and goals will dictate another. In broad terms, web design as a practice is finding the equilibrium between these constraints.\n\nAnd then there\u2019s just caring. The web as a platform is open, affordable and available to many. Accessibility is our way to ensure that nobody gets shut out.", "year": "2013", "author": "Laura Kalbag", "author_slug": "laurakalbag", "published": "2013-12-10T00:00:00+00:00", "url": "https://24ways.org/2013/why-bother-with-accessibility/", "topic": "design"}
{"rowid": 93, "title": "Design Systems", "contents": "The most important part of responsive web design is that, no matter what the viewport width, the content is accessible in an optimum display. The best responsive designs are those that allow you to go from one optimised display to another, but with the feeling that these experiences are part of a greater product whole.\n\nResponsive design: where we\u2019ve been going wrong\n\nResponsive web design was a shock to my web designer system. Those of us who had already been designing sites for mobile probably had the biggest leap to make. We might have been detecting user agents in order to deliver a mobile-specific site, or using the slightly more familiar Bushido technique to deliver sites optimised for device type and viewport size, but either way our focus was on devices. A site was optimised for either a mobile phone or a desktop.\n\nResponsive web design brought us back to pre-table layout fluid sites that expanded or contracted to fit the viewport. This was a big difference to get our heads around when we were so used to designing for fixed-width layouts. Suddenly, an element could be any width or, at least, we needed to consider its maximum and minimum widths. Pixel perfection, while pretty, became wholly unrealistic, and a whole load of designers who prided themselves in detailed and precise designs got a bit scared.\n\nHanging on to our previous processes and typical deliverables led us to continue to optimise our sites for particular devices and provide pixel-perfect mockups for those device widths.\n\nWith all this we were concentrating on devices, not content, deliverables and not process, and making assumptions about users and their devices based on nothing but the width of the viewport.\n\nI don\u2019t think this is a crime, I think it was inevitable.\n\nWe can be up to date with our principles and ideals, but it\u2019s never as easy in practice. That\u2019s why it\u2019s more important than ever to share our successful techniques and processes. Let\u2019s drag each other into modern web design.\n\nDesign systems: the principles\n\nWhat are design systems?\n\nA visual design system is built out of the core components of typography, layout, shape or form, and colour. When considering the design of a whole product, a design system should also include patterns in user flow, content strategy, copy, and tone of voice. These concepts, design decisions or rules, created around the core components are used consistently across your product to create a cohesive feel, whether it\u2019s from one element to another, page to page, or viewport width to viewport width.\n\nResponsive design is one of the most important considerations in the components of a design system. For each component, you must decide what will unite the design across the viewports to maintain that consistent feel, and what parts of the design will differentiate in order to provide a flexible and optimal experience for different viewport sizes.\n\nComponents you might keep the same across viewports\n\n\n\ttypeface\n\tbase unit\n\tcolour\n\tshape/form\n\n\nComponents you might differentiate across viewports\n\n\n\tgrids\n\tlayout\n\tfont size\n\tmeasure (line length)\n\tleading (line height)\n\n\nContent: it must always be the same\n\nThe focus of a design system is the optimum display of content. As Mark Boulton put it, designing \u201ccontent out, not canvas in.\u201d Chris Armstrong puts the emphasis on not designing for viewports but for content \u2013 \u201cwe need to build on what we do know: content.\u201d In order to do this, we must share the same content across all devices and focus on how best to display and represent content through design system components.\n\nThe practical: core visual components\n\nTypography first\n\nWhen you work with a lot of text content, typography is the easiest way to set the visual tone of the design across all viewport widths. It\u2019s likely that you\u2019ll choose one or two typefaces to use across the whole system, but you might change the most legible font size, balanced with the most comfortable measure, as the viewport width changes.\n\nWhere typography meets layout\n\nThe unit on which you choose to base the grid and layout design, font sizes and leading could be based on the typeface, an optimal reading size, or something more arbitrary. Sometimes I\u2019ll choose a unit based on multiples of ten because it makes the maths in the CSS easier. Tim Brown suggests trying a modular scale. Chris Armstrong suggests basing it on your ideal measure, or the width of a fixed item of content such as an ad unit.\n\nGrids and layouts\n\nSensible grid design can be a flexible yet solid foundation for your design system layout component. But you must be wary in responsive design that a grid might not work across all widths: even four columns could make for very cramped content and one-word measures on smaller screens.\n\nMaybe the grid columns are something you differentiate across widths, but you can keep the concept of the grid consistent. If the content has blocks in groups of three, you might decide on a three-column grid which folds down to one column for narrow viewports. If the grid focuses on the idea of symmetry and has a four-column grid on larger viewports, it might fold down to two columns for narrower viewports. These consistencies may seem subtle, not at all obvious to many except the designer, but it\u2019s all these little constants and patterns across the whole of the design system that makes design decisions easier to make (as they adhere to the guiding concepts of your system), and give the product a uniform feel no matter what the device.\n\nShape or form\n\nThe shape or form components are concepts you already use in fixed-width web design for a strong, consistent look and feel. \n\nSince CSS border-radius became widely supported by browsers, a lot of designs feature circle themes. These are very distinctive and can be used across viewport widths giving them the same united feel, even if they\u2019re not used in the same way. This could also apply to border styles, consistent shadows and any number of decorative details and textures. These are the elements that make up the shape or form of a design system.\n\nColour\n\nColour is the most basic way to reinforce a brand and unite experiences across viewports. The same hex colour used system-wide is instantly recognisable, no matter what the viewport width.\n\nThe process\n\nWhile using a design system isn\u2019t necessarily attached to any particular process, it does lend itself to some process ideals.\n\nDetaching design considerations from viewport widths\n\nA design system allows you to focus separately on the components that make up the system, disconnecting the look and feel from the layout. This helps prevent us getting stuck in the rut of the Apple breakpoints (brilliantly coined by Simon Foster) of mobile, tablet and desktop. It also forces us to design for variation in viewport experiences side by side, not one after the other.\n\nDesign in the browser\n\nI can\u2019t start off designing in the browser \u2013 it just doesn\u2019t seem to bring out my creative side (and I\u2019m incredibly envious of you if you can; I just have to start on paper) \u2013 but static mock-ups aren\u2019t the only alternative. Style guides and style tiles are perfect for expressing the concepts of your design system. Pattern libraries could also work well.\n\nMock-ups and breakpoints\n\nAt some point, whether it\u2019s to test your system ideas, or because a client needs help visualising how your system might work, you may end up producing some static mock-ups. It\u2019s not the end of the world, but you must ensure that these consider all the viewports, not just those of the iDevices, or even the devices currently on the market. You need to decide the breakpoints where the states of your design change. The blocks within your content will always have optimum points for their display (based on their hierarchy, density, width, or type of interaction) and so your breakpoints should be based around these points.\n\nThese are probably the ideal points at which to produce static mockups; treat them as snapshots. They\u2019re not necessarily mock-ups, so much as a way of capturing how your design system would be interpreted when frozen at that particular viewport width.\n\nThe future\n\nCreating design systems will give us the flexibility we need for working with the unknown devices of the future. It may be a change in process, but it shouldn\u2019t be too much of a difference in thinking. The pioneers in responsive design have a hard job. Some of these problems may have already been solved in other technologies or industries, but it\u2019s up to the pioneers to find those connections and help us formulate solutions and standards that will make responsive design the best it can possibly be. We need to keep experimenting and communicating, particularly in the area of design, as good user experiences are the true sign of whether our products are a success.", "year": "2012", "author": "Laura Kalbag", "author_slug": "laurakalbag", "published": "2012-12-12T00:00:00+00:00", "url": "https://24ways.org/2012/design-systems/", "topic": "design"}
{"rowid": 213, "title": "Accessibility Through Semantic HTML", "contents": "Working on Better, a tracker blocker, I spend an awful lot of my time with my nose in other people\u2019s page sources. I\u2019m mostly there looking for harmful tracking scripts, but often notice the HTML on some of the world\u2019s most popular sites is in a sad state of neglect.\nWhat does neglected HTML look like? Here\u2019s an example of the markup I found on a news site just yesterday. There\u2019s a bit of text, a few links, and a few images. But mostly it\u2019s div elements.\n\ndivs and spans, why do we use them so much?\nWhile I find tracking scripts completely inexcusable, I do understand why people write HTML like the above. As developers, we like to use divs and spans as they\u2019re generic elements. They come with no associated default browser styles or behaviour except that div displays as a block, and span displays inline. If we make our page up out of divs and spans, we know we\u2019ll have absolute control over styles and behaviour cross-browser, and we won\u2019t need a CSS reset.\nAbsolute control may seem like an advantage, but there\u2019s a greater benefit to less generic, more semantic elements. Browsers render semantic elements with their own distinct styles and behaviours. For example, button looks and behaves differently from a. And ul is different from ol. These defaults are shortcuts to a more usable and accessible web. They provide consistent and well-tested components for common interactions.\nSemantic elements aid usability\nA good example of how browser defaults can benefit the usability of an element is in the
\n\t\u00a006\u00a0\n\t\u00a0africa\u00a0\n\t\u00a0amsterdam\u00a0\n\t...\n
\n\nAgain we have a simple collection of anchors like del.icio.us, only this time in a paragraph. But rather than using a class to represent the size of the tag they use an inline style. An inline style using a pixel-based font size. That\u2019s so far away from the goal of separating style from content, they might as well use a tag. You could theoretically parse that to extract the information, but you have more work to guess what the pixel sizes represent. Markup crime number two (and extra jail time for using non-breaking spaces purely for visual spacing purposes.)\n\nTechnorati \n\nAh, now. Here, you\u2019d expect something decent. After all, the Overlord of microformats and King of Semantics Tantek \u00c7elik works there. Surely we\u2019ll see something decent here? \n\n- \n\t
- Britney Spears \n\t
- Bush \n\t
- Christmas \n\t...\n\t
- SEO \n\t
- Shopping \n\t...\n
\n\nThese data attributes have names that match the labels set in my CSS. So while there is some duplication going on, setting a keyword like \u2018tablet\u2019 in two places is much easier than hardcoding media query values. With matching labels in CSS and HTML our script can marry the two and load the right sized image for our layout.\n\n// get css generated label for active media query\nvar label = getComputedStyle(document.body, '::before')['content'];\n\n// select image\nvar $image = $('.responsive-image');\n\n// create source from data attribute\n$image.attr('src', $image.data(label));\n\nDemo\n\nWith some slight additions to our previous Codepen demo you can see this responsive image technique in action. While the above JavaScript will work it is not nearly robust enough for production so the demo uses a jQuery plugin that can accomodate multiple images, reloading on screen resize and fallbacks if something doesn\u2019t match up.\n\nCreating a Framework\n\nThis media query mixin and responsive image JavaScript are the center piece of a front end framework I use to develop websites. It\u2019s a fluid, mobile first foundation that uses the breakpoint mixin to structure fixed width layouts for tablet and desktop. Significant effort was focused on making this framework completely cross-browser. For example, one of the problems with using media queries is that essential desktop structure code ends up being hidden from legacy Internet Explorer. Respond.js is an excellent polyfill, but if you\u2019re comfortable serving a single desktop layout to older IE, we don\u2019t need JavaScript. We simply need to capture layout code outside of a media query and sandbox it under an IE only class name.\n\n// set IE fallback layout to 8 columns\n$ie-support = 8;\n\n// inside of our breakpoint mixin (but outside the media query)\n@if ($ie-support and $min <= $ie-support) {\n\t.lt-ie9 { @content; }\n}\n\nPerspective Regained\n\nThinking in columns means you are thinking about content layout. How big of a screen do you need for 12 columns? Who cares? Having Sass write media queries means you can use intuitive numbers for content layout. A fixed grid means more layout control and less edge cases to test than a fluid grid. Using CSS labels for activating responsive images means you don\u2019t have to duplicate breakpoints across separations of concern. \n\nIt\u2019s a harmonious blend of approaches that gives us something we need\u2014responsive design that feels intuitive. And design that, from the very outset, focuses on what matters most. Just like our kindergarten teachers taught us: It\u2019s what\u2019s inside that counts.", "year": "2012", "author": "Les James", "author_slug": "lesjames", "published": "2012-12-13T00:00:00+00:00", "url": "https://24ways.org/2012/redesigning-the-media-query/", "topic": "code"}
{"rowid": 283, "title": "CSS3 Patterns, Explained", "contents": "Many of you have probably seen my CSS3 patterns gallery. It became very popular throughout the year and it showed many web developers how powerful CSS3 gradients really are. But how many really understand how these patterns are created? The biggest benefit of CSS-generated backgrounds is that they can be modified directly within the style sheet. This benefit is void if we are just copying and pasting CSS code we don\u2019t understand. We may as well use a data URI instead.\n\nImportant note\n\nIn all the examples that follow, I\u2019ll be using gradients without a vendor prefix, for readability and brevity. However, you should keep in mind that in reality you need to use all the vendor prefixes (-moz-, -ms-, -o-, -webkit-) as no browser currently implements them without a prefix. Alternatively, you could use -prefix-free and have the current vendor prefix prepended at runtime, only when needed.\n\nThe syntax described here is the one that browsers currently implement. The specification has since changed, but no browser implements the changes yet. If you are interested in what is coming, I suggest you take a look at the dev version of the spec.\n\nIf you are not yet familiar with CSS gradients, you can read these excellent tutorials by John Allsopp and return here later, as in the rest of the article I assume you already know the CSS gradient basics:\n\n\n\tCSS3 Linear Gradients\n\tCSS3 Radial Gradients\n\n\nThe main idea\n\nI\u2019m sure most of you can imagine the background this code generates:\n\nbackground: linear-gradient(left, white 20%, #8b0 80%);\n\nIt\u2019s a simple gradient from one color to another that looks like this:\n\n See this example live\n\nAs you probably know, in this case the first 20% of the container\u2019s width is solid white and the last 20% is solid green. The other 60% is a smooth gradient between these colors. Let\u2019s try moving these color stops closer to each other:\n\nbackground: linear-gradient(left, white 30%, #8b0 70%);\n\n See this example live\n\nbackground: linear-gradient(left, white 40%, #8b0 60%);\n\n See this example live\n\nbackground: linear-gradient(left, white 50%, #8b0 50%);\n\n See this example live\n\nNotice how the gradient keeps shrinking and the solid color areas expanding, until there is no gradient any more in the last example. We can even adjust the position of these two color stops to control where each color abruptly changes into another:\n\nbackground: linear-gradient(left, white 30%, #8b0 30%);\n\n See this example live\n\nbackground: linear-gradient(left, white 90%, #8b0 90%);\n\n See this example live\n\nWhat you need to take away from these examples is that when two color stops are at the same position, there is no gradient, only solid colors. Even without going any further, this trick is useful for a number of different use cases like faux columns or the effect I wanted to achieve in my homepage or the -prefix-free page where the background is only shown on one side and hidden on the other:\n\n\n\nCombining with background-size\n\nWe can do wonders, however, if we combine this with the CSS3 background-size property:\n\nbackground: linear-gradient(left, white 50%, #8b0 50%);\nbackground-size: 100px 100px;\n\n See this example live\n\nAnd there it is. We just created the simplest of patterns: (vertical) stripes. We can remove the first parameter (left) or replace it with top and we\u2019ll get horizontal stripes. However, let\u2019s face it: Horizontal and vertical stripes are kinda boring. Most stripey backgrounds we see on the web are diagonal. So, let\u2019s try doing that.\n\nOur first attempt would be to change the angle of the gradient to something like 45deg. However, this results in an ugly pattern like this: \n\n See this example live\n\nBefore reading on, think for a second: why didn\u2019t this produce the desired result? Can you figure it out?\n\nThe reason is that the gradient angle rotates the gradient inside each tile, not the tiled background as a whole. However, didn\u2019t we have the same problem the first time we tried to create diagonal stripes with an image? And then we learned that every stripe has to be included twice, like so:\n\n\n\nSo, let\u2019s try to create that effect with CSS gradients. It\u2019s essentially what we tried before, but with more color stops:\n\nbackground: linear-gradient(45deg, white 25%,\n #8b0 25%, #8b0 50%, \n white 50%, white 75%, \n #8b0 75%);\nbackground-size:100px 100px;\n\n See this example live\n\nAnd there we have our stripes! An easy way to remember the order of the percentages and colors it is that you always have two of the same in succession, except the first and last color.\n\nNote: Firefox for Mac also needs an additional 100% color stop at the end of any pattern with more than two stops, like so: ..., white 75%, #8b0 75%, #8b0). The bug was reported in February 2011 and you can vote for it and track its progress at Bugzilla.\n\nUnfortunately, this is essentially a hack and we will realize that if we try to change the gradient angle to 60deg:\n\n See this example live\n\nNot that maintainable after all, eh? Luckily, CSS3 offers us another way of declaring such backgrounds, which not only helps this case but also results in much more concise code:\n\nbackground: repeating-linear-gradient(60deg, white, white 35px, #8b0 35px, #8b0 70px);\n\n See this example live\n\nIn this case, however, the size has to be declared in the color stop positions and not through background-size, since the gradient is supposed to cover the entire container. You might notice that the declared size is different from the one specified the previous way. This is because the size of the stripes is measured differently: in the first example we specify the dimensions of the tile itself; in the second, the width of the stripes (35px), which is measured diagonally.\n\nMultiple backgrounds\n\nUsing only one gradient you can create stripes and that\u2019s about it. There are a few more patterns you can create with just one gradient (linear or radial) but they are more or less boring and ugly. Almost every pattern in my gallery contains a number of different backgrounds. For example, let\u2019s create a polka dot pattern:\n\nbackground: radial-gradient(circle, white 10%, transparent 10%),\nradial-gradient(circle, white 10%, black 10%) 50px 50px;\nbackground-size:100px 100px;\n\n See this example live\n\nNotice that the two gradients are almost the same image, but positioned differently to create the polka dot effect. The only difference between them is that the first (topmost) gradient has transparent instead of black. If it didn\u2019t have transparent regions, it would effectively be the same as having a single gradient, as the topmost gradient would obscure everything beneath it.\n\nThere is an issue with this background. Can you spot it?\n\nThis background will be fine for browsers that support CSS gradients but, for browsers that don\u2019t, it will be transparent as the whole declaration is ignored. We have two ways to provide a fallback, each for different use cases. We have to either declare another background before the gradient, like so:\n\nbackground: black;\nbackground: radial-gradient(circle, white 10%, transparent 10%),\nradial-gradient(circle, white 10%, black 10%) 50px 50px;\nbackground-size:100px 100px;\n\nor declare each background property separately:\n\nbackground-color: black;\nbackground-image: radial-gradient(circle, white 10%, transparent 10%),\nradial-gradient(circle, white 10%, transparent 10%);\nbackground-size:100px 100px;\nbackground-position: 0 0, 50px 50px;\n\nThe vigilant among you will have noticed another change we made to our code in the last example: we altered the second gradient to have transparent regions as well. This way background-color serves a dual purpose: it sets both the fallback color and the background color of the polka dot pattern, so that we can change it with just one edit. Always strive to make code that can be modified with the least number of edits. You might think that it will never be changed in that way but, almost always, given enough time, you\u2019ll be proved wrong.\n\nWe can apply the exact same technique with linear gradients, in order to create checkerboard patterns out of right triangles:\n\nbackground-color: white;\nbackground-image: linear-gradient(45deg, black 25%, transparent 25%, transparent 75%, black 75%), \nlinear-gradient(45deg, black 25%, transparent 25%, transparent 75%, black 75%);\nbackground-size:100px 100px;\nbackground-position: 0 0, 50px 50px;\n\n See this example live\n\nUsing the right units\n\nDon\u2019t use pixels for the sizes without any thought. In some cases, ems make much more sense. For example, when you want to make a lined paper background, you want the lines to actually follow the text. If you use pixels, you have to change the size every time you change font-size. If you set the background-size in ems, it will naturally follow the text and you will only have to update it if you change line-height.\n\nIs it possible?\n\nThe shapes that can be achieved with only one gradient are:\n\n\n\tstripes\n\tright triangles\n\tcircles and ellipses\n\tsemicircles and other shapes formed from slicing ellipses horizontally or vertically\n\n\nYou can combine several of them to create squares and rectangles (two right triangles put together), rhombi and other parallelograms (four right triangles), curves formed from parts of ellipses, and other shapes.\n\nJust because you can doesn\u2019t mean you should\n\nTechnically, anything can be crafted with these techniques. However, not every pattern is suitable for it. The main advantages of this technique are:\n\n\n\tno extra HTTP requests\n\tshort code\n\thuman-readable code (unlike data URIs) that can be changed without even leaving the CSS file.\n\n\nComplex patterns that require a large number of gradients are probably better left to SVG or bitmap images, since they negate almost every advantage of this technique:\n\n\n\tthey are not shorter\n\tthey are not really comprehensible \u2013 changing them requires much more effort than using an image editor\n\n\nThey still save an HTTP request, but so does a data URI.\n\nI have included some very complex patterns in my gallery, because even though I think they shouldn\u2019t be used in production (except under very exceptional conditions), understanding how they work and coding them helps somebody understand the technology in much more depth.\n\nAnother rule of thumb is that if your pattern needs shapes to obscure parts of other shapes, like in the star pattern or the yin yang pattern, then you probably shouldn\u2019t use it. In these patterns, changing the background color requires you to also change the color of these shapes, making edits very tedious.\n\nIf a certain pattern is not practicable with a reasonable amount of CSS, that doesn\u2019t mean you should resort to bitmap images. SVG is a very good alternative and is supported by all modern browsers.\n\nBrowser support\n\nCSS gradients are supported by Firefox 3.6+, Chrome 10+, Safari 5.1+ and Opera 11.60+ (linear gradients since Opera 11.10). Support is also coming in Internet Explorer when IE10 is released. You can get gradients in older WebKit versions (including most mobile browsers) by using the proprietary -webkit-gradient(), if you really need them.\n\nEpilogue\n\nI hope you find these techniques useful for your own designs. If you come up with a pattern that\u2019s very different from the ones already included, especially if it demonstrates a cool new technique, feel free to send a pull request to the github repo of the patterns gallery. Also, I\u2019m always fascinated to see my techniques put in practice, so if you made something cool and used CSS patterns, I\u2019d love to know about it!\n\nHappy holidays!", "year": "2011", "author": "Lea Verou", "author_slug": "leaverou", "published": "2011-12-16T00:00:00+00:00", "url": "https://24ways.org/2011/css3-patterns-explained/", "topic": "code"}
{"rowid": 1, "title": "Why Bother with Accessibility?", "contents": "Web accessibility (known in other fields as inclusive design or universal design) is the degree to which a website is available to as many people as possible. Accessibility is most often used to describe how people with disabilities can access the web.\n\nHow we approach accessibility\n\nIn the web community, there\u2019s a surprisingly inconsistent approach to accessibility. There are some who are endlessly dedicated to accessible web design, and there are some who believe it so intrinsic to the web that it shouldn\u2019t be considered a separate topic. Still, of those who are familiar with accessibility, there\u2019s an overwhelming number of designers, developers, clients and bosses who just aren\u2019t that bothered.\n\nOver the last few months I\u2019ve spoken to a lot of people about accessibility, and I\u2019ve heard the same reasons to ignore it over and over again. Let\u2019s take a look at the most common excuses.\n\nExcuse 1: \u201cPeople with disabilities don\u2019t really use the web\u201d\n\nAccessibility will make your site available to more people \u2014 the inclusion case\n\nIn the same way that the accessibility of a building isn\u2019t just about access for wheelchair users, web accessibility isn\u2019t just about blind users and screen readers. We can affect positively the lives of many people by making their access to the web easier.\n\nThere are four main types of disability that affect use of the web:\n\n\n\tVisual\n\tBlindness, low vision and colour-blindness\n\tAuditory\n\tProfoundly deaf and hard of hearing\n\tMotor\n\tThe inability to use a mouse, slow response time, limited fine motor control\n\tCognitive\n\tLearning difficulties, distractibility, the inability to focus on large amounts of information\n\n\nNone of these disabilities are completely black and white\n\nExamining deafness, it\u2019s clear from the medical scale that there are many grey areas between full hearing and total deafness:\n\n\n\tmild\n\tmoderate\n\tmoderately severe\n\tsevere\n\tprofound\n\ttotally deaf\n\n\nFor eyesight, and brain conditions that affect what users see, there is a huge range of conditions and challenges:\n\n\n\tastigmatism\n\tcolour blindness\n\takinetopsia (motion blindness)\n\tscotopic visual sensitivity (visual stress related to light)\n\tvisual agnosia (impaired recognition or identification of objects)\n\n\nWhile we might have medical and government-recognised definitions that tell us what makes a disability, day-to-day life is not so straightforward. People experience varying degrees of different conditions, and often one or more conditions at a time, creating a false divide when you view disability in terms of us and them.\n\nImpairments aren\u2019t always permanent\n\nAs we age, we\u2019re more likely to experience different levels of visual, auditory, motor and cognitive impairments. We might have an accident or illness that affects us temporarily. We might struggle more earlier or later in the day. There are so many little physiological factors that affect the way people interact with the web that we can\u2019t afford to make any assumptions based on our own limited experiences.\n\nImpairments might be somewhere between the user and the website\n\nThere are also impairments that aren\u2019t directly related to the user. Environmental factors have a huge effect on the way people interact with the web. These could be:\n\n\n\tLow bandwidth, or intermittent internet connection\n\tBright light, rain, or other weather-based conditions\n\tNoisy environments, or a location where the user doesn\u2019t want to disturb their neighbours with sound\n\tBrowsing with mobile devices, games consoles and other non-desktop devices\n\tBrowsing with legacy browsers or operating systems\n\n\nSuch environmental factors show that it\u2019s not just those with physical impairments who benefit from more accessible websites. We started designing responsive websites so we could be more future-friendly, and with a shared goal of better optimised experiences, accessibility should be at the core of responsive web design.\n\nExcuse 2: \u201cWe don\u2019t want to affect the experience for the majority of our users\u201d\n\nAccessibility will improve your site for all your users \u2014 the usability case\n\nOn a basic level, the different disability groups, as shown in the inclusion case, equate to simple usability goals:\n\n\n\tVisual \u2013 make it easy to read\n\tAuditory \u2013 make it easy to hear\n\tMotor \u2013 make it easy to interact\n\tCognitive \u2013 make it easy to understand and focus\n\n\nTaking care to ensure good usability in these areas will also have an impact on accessibility. Unless your site is catering specifically to a particular disability, where extreme optimisation is most beneficial, taking care to design with accessibility in mind will rarely negatively affect the experience of your wider audience.\n\nExcuse 3: \u201cWe don\u2019t have the budget for accessibility\u201d\n\nAccessibility will make you money \u2014 the business case\n\nBy reducing your audience through ignoring accessibility, you\u2019re potentially excluding the income from those users. Designing with accessibility in mind from the beginning of a project makes it easier to make small inexpensive optimisations as part of the design and development process, rather than bolting on costly updates to increase your potential audience later on.\n\nThe following are excerpts from a white paper about companies that increased the accessibility of their websites to comply with government regulation.\n\n\n\tImprovements in accessibility doubled Legal and General\u2019s life insurance sales online.\n\n\n\n\tImprovements in accessibility increased Tesco\u2019s grocery home delivery sales by \u00a313 million in 2005\u2026 To their surprise they found that many normal visitors preferred the ease of navigation and improved simplicity of the [parallel] accessible site and switched to use it. Tesco have replaced their \u2018normal\u2019 site with their accessible version and expect a further increase in revenues.\n\n\n\n\tImprovements in accessibility increased Virgin.net sales by 68%.\n\n\nStatistics all from WSI white paper: Improve your website\u2019s usability and accessibility to increase sales (PDF).\n\nExcuse 4: \u201cAccessible websites are ugly\u201d\n\nAccessibility won\u2019t stop your site from being beautiful \u2014 the beauty case\n\nMany people use ugly accessible websites as proof that all accessible websites are ugly. This just isn\u2019t the case. I\u2019ve compiled some examples of beautiful and accessible websites with screenshots of how they look through the Color Oracle simulator and how they perform when run through Webaim\u2019s Wave accessibility checker tool.\n\nWhile automated tools are no substitute for real users, they can help you learn more about good practices, and give you guidance on where your site needs improvements to make it more accessible.\n\nAmazon.co.uk\n\nIt may not be a decorated beauty, but Amazon is often first in functional design. It\u2019s a huge website with a lot of interactive content, but it generates just five errors on the Wave test, and is easy to read under a Color Oracle filter.\n\n Screenshot of Amazon website\n Screenshot of Amazon\u2019s Wave results \u2013 five errors\n Screenshot of Amazon through a Color Oracle filter\n\n24 ways\n\nWhen Tim Van Damme redesigned 24 ways back in 2007, it was a striking and unusual design that showed what could be achieved with CSS and some imagination. Despite the complexity of the design, it gets an outstanding zero errors on the Wave test, and is still readable under a Color Oracle filter.\n\n Screenshot of pre-2013 24 ways website design\n Screenshot of 24 ways Wave results \u2013 zero errors\n Screenshot of 24ways through a Color Oracle filter\n\nOpera\u2019s Shiny Demos\n\nDemos and prototypes are notorious for ignoring accessibility, but Opera\u2019s Shiny Demos site shows how exploring new technologies doesn\u2019t have to exclude anyone. It only gets one error on the Wave test, and looks fine under a Color Oracle filter.\n\n Screenshot of Opera\u2019s Shiny Demos website\n Screenshot of Opera\u2019s Shiny Demos Wave results \u2013 1 error\n Screenshot of Opera\u2019s Shiny Demos through a Color Oracle filter\n\nSoundCloud\n\nWhen a site is more app-like, relying on more interaction from the user, accessibility can be more challenging. However, SoundCloud only gets one error on the Wave test, and the colour contrast holds up well under a Color Oracle filter.\n\n Screenshot of SoundCloud website\n Screenshot of SoundCloud\u2019s Wave results \u2013 one error\n Screenshot of SoundCloud through a Color Oracle filter\n\nEducation and balance\n\nAs with most web design, doing accessibility well is about combining your knowledge of accessibility with your project\u2019s context to create a balance that serves your users\u2019 needs. Your types of content and interactions will dictate one set of constraints. Your users\u2019 needs and goals will dictate another. In broad terms, web design as a practice is finding the equilibrium between these constraints.\n\nAnd then there\u2019s just caring. The web as a platform is open, affordable and available to many. Accessibility is our way to ensure that nobody gets shut out.", "year": "2013", "author": "Laura Kalbag", "author_slug": "laurakalbag", "published": "2013-12-10T00:00:00+00:00", "url": "https://24ways.org/2013/why-bother-with-accessibility/", "topic": "design"}
{"rowid": 93, "title": "Design Systems", "contents": "The most important part of responsive web design is that, no matter what the viewport width, the content is accessible in an optimum display. The best responsive designs are those that allow you to go from one optimised display to another, but with the feeling that these experiences are part of a greater product whole.\n\nResponsive design: where we\u2019ve been going wrong\n\nResponsive web design was a shock to my web designer system. Those of us who had already been designing sites for mobile probably had the biggest leap to make. We might have been detecting user agents in order to deliver a mobile-specific site, or using the slightly more familiar Bushido technique to deliver sites optimised for device type and viewport size, but either way our focus was on devices. A site was optimised for either a mobile phone or a desktop.\n\nResponsive web design brought us back to pre-table layout fluid sites that expanded or contracted to fit the viewport. This was a big difference to get our heads around when we were so used to designing for fixed-width layouts. Suddenly, an element could be any width or, at least, we needed to consider its maximum and minimum widths. Pixel perfection, while pretty, became wholly unrealistic, and a whole load of designers who prided themselves in detailed and precise designs got a bit scared.\n\nHanging on to our previous processes and typical deliverables led us to continue to optimise our sites for particular devices and provide pixel-perfect mockups for those device widths.\n\nWith all this we were concentrating on devices, not content, deliverables and not process, and making assumptions about users and their devices based on nothing but the width of the viewport.\n\nI don\u2019t think this is a crime, I think it was inevitable.\n\nWe can be up to date with our principles and ideals, but it\u2019s never as easy in practice. That\u2019s why it\u2019s more important than ever to share our successful techniques and processes. Let\u2019s drag each other into modern web design.\n\nDesign systems: the principles\n\nWhat are design systems?\n\nA visual design system is built out of the core components of typography, layout, shape or form, and colour. When considering the design of a whole product, a design system should also include patterns in user flow, content strategy, copy, and tone of voice. These concepts, design decisions or rules, created around the core components are used consistently across your product to create a cohesive feel, whether it\u2019s from one element to another, page to page, or viewport width to viewport width.\n\nResponsive design is one of the most important considerations in the components of a design system. For each component, you must decide what will unite the design across the viewports to maintain that consistent feel, and what parts of the design will differentiate in order to provide a flexible and optimal experience for different viewport sizes.\n\nComponents you might keep the same across viewports\n\n\n\ttypeface\n\tbase unit\n\tcolour\n\tshape/form\n\n\nComponents you might differentiate across viewports\n\n\n\tgrids\n\tlayout\n\tfont size\n\tmeasure (line length)\n\tleading (line height)\n\n\nContent: it must always be the same\n\nThe focus of a design system is the optimum display of content. As Mark Boulton put it, designing \u201ccontent out, not canvas in.\u201d Chris Armstrong puts the emphasis on not designing for viewports but for content \u2013 \u201cwe need to build on what we do know: content.\u201d In order to do this, we must share the same content across all devices and focus on how best to display and represent content through design system components.\n\nThe practical: core visual components\n\nTypography first\n\nWhen you work with a lot of text content, typography is the easiest way to set the visual tone of the design across all viewport widths. It\u2019s likely that you\u2019ll choose one or two typefaces to use across the whole system, but you might change the most legible font size, balanced with the most comfortable measure, as the viewport width changes.\n\nWhere typography meets layout\n\nThe unit on which you choose to base the grid and layout design, font sizes and leading could be based on the typeface, an optimal reading size, or something more arbitrary. Sometimes I\u2019ll choose a unit based on multiples of ten because it makes the maths in the CSS easier. Tim Brown suggests trying a modular scale. Chris Armstrong suggests basing it on your ideal measure, or the width of a fixed item of content such as an ad unit.\n\nGrids and layouts\n\nSensible grid design can be a flexible yet solid foundation for your design system layout component. But you must be wary in responsive design that a grid might not work across all widths: even four columns could make for very cramped content and one-word measures on smaller screens.\n\nMaybe the grid columns are something you differentiate across widths, but you can keep the concept of the grid consistent. If the content has blocks in groups of three, you might decide on a three-column grid which folds down to one column for narrow viewports. If the grid focuses on the idea of symmetry and has a four-column grid on larger viewports, it might fold down to two columns for narrower viewports. These consistencies may seem subtle, not at all obvious to many except the designer, but it\u2019s all these little constants and patterns across the whole of the design system that makes design decisions easier to make (as they adhere to the guiding concepts of your system), and give the product a uniform feel no matter what the device.\n\nShape or form\n\nThe shape or form components are concepts you already use in fixed-width web design for a strong, consistent look and feel. \n\nSince CSS border-radius became widely supported by browsers, a lot of designs feature circle themes. These are very distinctive and can be used across viewport widths giving them the same united feel, even if they\u2019re not used in the same way. This could also apply to border styles, consistent shadows and any number of decorative details and textures. These are the elements that make up the shape or form of a design system.\n\nColour\n\nColour is the most basic way to reinforce a brand and unite experiences across viewports. The same hex colour used system-wide is instantly recognisable, no matter what the viewport width.\n\nThe process\n\nWhile using a design system isn\u2019t necessarily attached to any particular process, it does lend itself to some process ideals.\n\nDetaching design considerations from viewport widths\n\nA design system allows you to focus separately on the components that make up the system, disconnecting the look and feel from the layout. This helps prevent us getting stuck in the rut of the Apple breakpoints (brilliantly coined by Simon Foster) of mobile, tablet and desktop. It also forces us to design for variation in viewport experiences side by side, not one after the other.\n\nDesign in the browser\n\nI can\u2019t start off designing in the browser \u2013 it just doesn\u2019t seem to bring out my creative side (and I\u2019m incredibly envious of you if you can; I just have to start on paper) \u2013 but static mock-ups aren\u2019t the only alternative. Style guides and style tiles are perfect for expressing the concepts of your design system. Pattern libraries could also work well.\n\nMock-ups and breakpoints\n\nAt some point, whether it\u2019s to test your system ideas, or because a client needs help visualising how your system might work, you may end up producing some static mock-ups. It\u2019s not the end of the world, but you must ensure that these consider all the viewports, not just those of the iDevices, or even the devices currently on the market. You need to decide the breakpoints where the states of your design change. The blocks within your content will always have optimum points for their display (based on their hierarchy, density, width, or type of interaction) and so your breakpoints should be based around these points.\n\nThese are probably the ideal points at which to produce static mockups; treat them as snapshots. They\u2019re not necessarily mock-ups, so much as a way of capturing how your design system would be interpreted when frozen at that particular viewport width.\n\nThe future\n\nCreating design systems will give us the flexibility we need for working with the unknown devices of the future. It may be a change in process, but it shouldn\u2019t be too much of a difference in thinking. The pioneers in responsive design have a hard job. Some of these problems may have already been solved in other technologies or industries, but it\u2019s up to the pioneers to find those connections and help us formulate solutions and standards that will make responsive design the best it can possibly be. We need to keep experimenting and communicating, particularly in the area of design, as good user experiences are the true sign of whether our products are a success.", "year": "2012", "author": "Laura Kalbag", "author_slug": "laurakalbag", "published": "2012-12-12T00:00:00+00:00", "url": "https://24ways.org/2012/design-systems/", "topic": "design"}
{"rowid": 213, "title": "Accessibility Through Semantic HTML", "contents": "Working on Better, a tracker blocker, I spend an awful lot of my time with my nose in other people\u2019s page sources. I\u2019m mostly there looking for harmful tracking scripts, but often notice the HTML on some of the world\u2019s most popular sites is in a sad state of neglect.\nWhat does neglected HTML look like? Here\u2019s an example of the markup I found on a news site just yesterday. There\u2019s a bit of text, a few links, and a few images. But mostly it\u2019s div elements.\n\ndivs and spans, why do we use them so much?\nWhile I find tracking scripts completely inexcusable, I do understand why people write HTML like the above. As developers, we like to use divs and spans as they\u2019re generic elements. They come with no associated default browser styles or behaviour except that div displays as a block, and span displays inline. If we make our page up out of divs and spans, we know we\u2019ll have absolute control over styles and behaviour cross-browser, and we won\u2019t need a CSS reset.\nAbsolute control may seem like an advantage, but there\u2019s a greater benefit to less generic, more semantic elements. Browsers render semantic elements with their own distinct styles and behaviours. For example, button looks and behaves differently from a. And ul is different from ol. These defaults are shortcuts to a more usable and accessible web. They provide consistent and well-tested components for common interactions.\nSemantic elements aid usability\nA good example of how browser defaults can benefit the usability of an element is in the