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5 rows where topic = "business" and year = 2009
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| Link | rowid ▼ | title | contents | year | author | author_slug | published | url | topic |
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| 170 | 170 | A Pet Project is For Life, Not Just for Christmas | I’m excited: as December rolls on, I’m winding down from client work and indulging in a big pet project I’ve been dreaming up for quite some time, with the aim of releasing it early next year. I’ve always been a bit of a sucker for pet projects and currently have a few in the works: the big one, two collaborations with friends, and my continuing (and completely un-web-related) attempt at music. But when I think about the other designers and developers out there whose work I admire, one thing becomes obvious: they’ve all got pet projects! Look around the web and you’ll see that anyone worth their salt has some sort of side project on the go. If you don’t have yours yet, now’s the time! Have a pet project to collaborate with your friends It’s not uncommon to find me staring at my screen, looking at beautiful websites my friends have made, grinning inanely because I feel so honoured to know such talented individuals. But one thing really frustrates me: I hardly ever get to work with these people! Sure, there are times when it’s possible to do so, but due to various project situations, it’s a rarity. So, in order to work with my friends, I’ve found the best way is to instigate the collaboration outside of client work; in other words, have a pet project together! Free from the hard realities of budgets, time restraints, and client demands, you and your friends can come up with something purely for your own pleasures. If you’ve been looking for an excuse to work with other designers or developers whose work you love, the pet project is that excuse. They don’t necessarily have to be friends, either: if the respect is mutual, it can be a great way of breaking the ice and getting to know someone. Figure 1: A forthcoming secret love-child from myself and Tim Van Damme Have a pet project to escape from your day job We all like to moan about our clients and bosses, don’t we? But if leaving your job or firing your evil client just isn’t an option, why not escape from all that and pour your creative energies into somet… | 2009 | Elliot Jay Stocks | elliotjaystocks | 2009-12-18T00:00:00+00:00 | https://24ways.org/2009/a-pet-project-is-for-life-not-just-for-christmas/ | business |
| 176 | 176 | What makes a website successful? It might not be what you expect! | What makes some sites succeed and others fail? Put another way, when you are asked to redesign an existing website, what problems are you looking out for and where do you concentrate your efforts? I would argue that as web designers we spend too much time looking at the wrong kind of problem. I recently ran a free open door consultancy clinic to celebrate the launch of my new book (yes I know, two shameless plugs in one sentence). This involved various website owners volunteering their sites for review. Both myself and the audience then provided feedback. What quickly became apparent is that the feedback being given by the audience was biased towards design and development. Although their comments were excellent it focused almost exclusively on the quality of code, site aesthetics and usability. To address these issues in isolation is similar to treating symptoms and ignoring the underlying illness. Cure the illness not the symptoms Poor design, bad usability and terribly written code are symptoms of bigger problems. Often when we endeavour to address these symptoms, we meet resistance from our clients and become frustrated. This is because our clients are still struggling with fundamental concepts we take for granted. Before we can address issues of aesthetics, usability and code, we need to tackle business objectives, calls to action and user tasks. Without dealing with these fundamental principles our clients’ website will fail. Let me address each in turn: Understand the business objectives Do you ask your clients why they have a website? It feels like an obvious question. However, it is surprising how many clients do not have an answer. Without having a clear idea of the siteʼs business objectives, the client has no way to know whether it is succeeding. This means they have no justification for further investment and that leads to quibbling over every penny. However most importantly, without clearly defined business aims they have no standard against which to base their decisions. Everything beco… | 2009 | Paul Boag | paulboag | 2009-12-04T00:00:00+00:00 | https://24ways.org/2009/what-makes-a-website-successful/ | business |
| 178 | 178 | Make Out Like a Bandit | If you are anything like me, you are a professional juggler. No, we don’t juggle bowling pins or anything like that (or do you? Hey, that’s pretty rad!). I’m talking about the work that we juggle daily. In my case, I’m a full-time designer, a half-time graduate student, a sometimes author and conference speaker, and an all-the-time social networker. Only two of these “positions” have actually put any money in my pocket (and, well, the second one takes a lot of money out). Still, this is all part of the work that I do. Your work situation is probably similar. We are workaholics. So if we work so much in our daily lives, shouldn’t we be making out like bandits? Umm, honestly, I’m not hitting on you, silly. I’m talking about our success. We work and work and work. Shouldn’t we be filthy, stinking rich? Well… okay, that’s not quite what I mean either. I’m not necessarily talking about money (though that could potentially be a part of it). I’m talking about success — as in feeling a true sense of accomplishment and feeling happy about what we do and why we do it. It’s important to feel accomplished and a general happiness in our work. To make out like a bandit (or have an incredible amount of success), you can either get lucky or work hard for it. And if you’re going to work hard for it, you might as well make it all meaningful and worthwhile. This is what I strive for in my own work and my life, and the following points I’m sharing with you are the steps I am taking to work toward this. I know the price of success: dedication, hard work & an unremitting devotion to the things you want to see happen. — Frank Lloyd Wright Learn. Participate. Do. The best way to get good at something is to keep doing whatever it is you’re doing that you want to be good at. For example, a sushi-enthusiast might take a sushi-making class because she wants to learn to make sushi for herself. It totally makes sense while the teacher demonstrates all the procedures, materials, and methods needed to make good, beautiful sushi. Later, … | 2009 | Jina Anne | jina | 2009-12-21T00:00:00+00:00 | https://24ways.org/2009/make-out-like-a-bandit/ | business |
| 187 | 187 | A New Year's Resolution | The end of 2009 is fast approaching. Yet another year has passed in a split second. Our Web Designing careers are one year older and it’s time to reflect on the highs and lows of 2009. What was your greatest achievement and what could you have done better? Perhaps, even more importantly, what are your goals for 2010? Something that I noticed in 2009 is that being a web designer 24/7; it’s easy to get consumed by the web. It’s easy to get caught up in the blog posts, CSS galleries, web trends and Twitter! Living in this bubble can lead to one’s work becoming stale, boring and basically like everyone else’s work on the web. No designer wants this. So, I say on 1st January 2010 let’s make it our New Year’s resolution to create something different, something special or even ground-breaking! Make it your goal to break the mold of current web design trends and light the way for your fellow web designer comrades! Of course I wouldn’t let you embark on the New Year empty handed. To help you on your way I’ve compiled a few thoughts and ideas to get your brains ticking! Don’t design for the web, just design A key factor in creating something original and fresh for the web is to stop thinking in terms of web design. The first thing we need to do is forget the notion of headers, footers, side bars etc. A website doesn’t necessarily need any of these, so even before we’ve started we’ve already limited our design possibilities by thinking in these very conventional and generally accepted web terms. The browser window is a 2D canvas like any other and we can do with it what we like. With this in mind we can approach web design from a fresh perspective. We can take inspiration for web design from editorial design, packaging design, comics, poster design, album artwork, motion design, street signage and anything else you can think of. Web design is way more than the just the web and by taking this more wide angled view of what web design is and can be you’ll find there are a thousand more exiting design possibilities. N… | 2009 | Mike Kus | mikekus | 2009-12-10T00:00:00+00:00 | https://24ways.org/2009/a-new-years-resolution/ | business |
| 189 | 189 | Ignorance Is Bliss | This is a true story. Meet Mike Mike’s a smart guy. He knows a great browser when he sees one. He uses Firefox on his Windows PC at work and Safari on his Mac at home. Mike asked us to design a Web site for his business. So we did. We wanted to make the best Web site for Mike that we could, so we used all of the CSS tools that are available today. That meant using RGBa colour to layer elements, border-radius to add subtle rounded corners and (possibly most experimental of all new CSS), generated gradients. The home page Mike sees in Safari on his Mac Mike loves what he sees. Meet Sam Sam works with Mike. She uses Internet Explorer 7 because it came on the Windows laptop that the company bought her when she joined. The home page Sam sees in Internet Explorer 7 on her PC Sam loves the new Web site too. How could both of them be happy when they experienced the Web site differently? The new WYSIWYG When I first presented my designs to Mike and Sam, I showed them a Web page made with HTML and CSS in their respective browsers and not a picture of a Web page. By showing neither a static image of my design, I set none of the false expectations that, by definition, a static Photoshop or Fireworks visual would have established. Mike saw rounded corners and subtle shadows in Firefox and Safari. Sam saw something equally as nice, just a little different, in Internet Explorer. Both were very happy because they saw something that they liked. Neither knew, or needed to know, about the subtle differences between browsers. Their users don’t need to know either. That’s because in the real world, people using the Web don’t find a Web site that they like, then open up another browser to check that it looks they same. They simply buy what they came to buy, read what what they came to read, do what they came to do, then get on with their lives in blissful ignorance of what they might be seeing in another browser. Often when I talk or write about using progressive CSS, people ask me, “How do you convince clients to … | 2009 | Andy Clarke | andyclarke | 2009-12-23T00:00:00+00:00 | https://24ways.org/2009/ignorance-is-bliss/ | business |
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