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| Link | rowid ▼ | title | contents | year | author | author_slug | published | url | topic |
|---|---|---|---|---|---|---|---|---|---|
| 217 | 217 | Beyond Web Mechanics – Creating Meaningful Web Design | It was just over three years ago when I embarked on becoming a web designer, and the first opinion piece about the state of web design I came across was a conference talk by Elliot Jay Stocks called ‘Destroy the Web 2.0 Look’. Elliot’s presentation was a call to arms, a plea to web designers the world over to stop the endless reproductions of the so called ‘Web 2.0 look’. Three and a half years on from Elliot’s talk, what has changed? Well, from an aesthetic standpoint, not a whole lot. The Web 2.0 look has evolved, but it’s still with us and much of the web remains filled with cookie cutter websites that bear a striking resemblance to one another. This wouldn’t matter so much if these websites were selling comparable services or products, but they’re not. They look similar, they follow the same web design trends; their aesthetic style sends out a very similar message, yet they’re selling completely different services or products. How can you be communicating effectively with your users when your online book store is visually indistinguishable from an online cosmetic store? This just doesn’t make sense. I don’t want to belittle the current version of the Web 2.0 look for the sake of it. I want to talk about the opportunity we have as web designers to create more meaningful experiences for the people using our websites. Using design wisely gives us the ability to communicate messages, ideas and attitudes that our users will understand and connect with. Being human As human beings we respond emotionally to everything around us – people, objects, posters, packaging or websites. We also respond in different ways to different kinds of aesthetic design and style. We care about style and aesthetics deeply, whether we realise it or not. Aesthetic design has the power to attract or repel. We often make decisions based purely on aesthetics and style – and don’t retailers the world over know it! We connect attitudes and strongly held beliefs to style. Individuals will proudly associate themselves with a certain style o… | 2010 | Mike Kus | mikekus | 2010-12-05T00:00:00+00:00 | https://24ways.org/2010/beyond-web-mechanics-creating-meaningful-web-design/ | design |
| 222 | 222 | Golden Spirals | As building blocks go, the rectangle is not one to overwhelm the designer with decisions. On the face of it, you have two options: you can set the width, and the height. But despite this apparent simplicity, there are combinations of width and height that can look unbalanced. If a rectangle is too tall and slim, it might appear precarious. If it is not tall enough, it may simply look flat. But like a guitar string that’s out of tune, you can tweak the proportions little by little until a rectangle feels, as Goldilocks said, just right. A golden rectangle has its height and width in the golden ratio, which is approximately 1:1.618. These proportions have long been recognised as being aesthetically harmonious. Whether through instruction or by intuition, artists have understood how to exploit these proportions over the centuries. Examples can be found in classical architecture, medieval book construction, and even in the recent #newtwitter redesign. A mathematical curiosity The golden rectangle is unique, in that if you remove a square section from it, what is left behind is itself a golden rectangle. The removal of a square can be repeated on the rectangle that is left behind, and then repeated again, as many times as you like. This means that the golden rectangle can be treated as a building block for recursive patterns. In this article, we will exploit this property to build a golden spiral, using only HTML and CSS. The markup The HTML we’ll use for this study is simply a series of nested <div>s. <body> <div id="container"> <div class="cycle"> <div> <div> <div> <div class="cycle"> <div> <div> <div> <div class="cycle"> <div> <div> <div> <div class="cycle"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </body> The first of these has the class cycle, and so do… | 2010 | Drew Neil | drewneil | 2010-12-07T00:00:00+00:00 | https://24ways.org/2010/golden-spirals/ | design |
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