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| Link | rowid ▼ | title | contents | year | author | author_slug | published | url | topic |
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| 172 | 172 | The Construction of Instruction | If the world were made to my specifications, all your clients would be happy to pay for a web writer to craft every sentence into something as elegant as it was functional, and the client would have planned the content so that you had it just when you asked, but we both know that won’t happen every time. Sometimes you just know they are going to write the About page, two company blog pages and a Facebook fan page before resigning their position as chief content writer and you are going to end up filling in all the details that will otherwise just be Lorem Ipsum. Welcome to the big world of microcopy: A man walks into a bar. The bartender nods a greeting and watches as the man scans the bottles behind the bar. “Er, you have a lot of gin here. Is there one you would recommend?” “Yes sir.” Long pause. “… Never mind, I’ll have the one in the green bottle.” “Certainly, sir. But you can’t buy it from this part of the bar. You need to go through the double doors there.” “But they look like they lead into the kitchen.” “Really, sir? Well, no, that’s where we allow customers to purchase gin.” The man walks through the doors. On the other side he is greeted by the same bartender. “Y-you!” he stammers but the reticent bartender is now all but silent. Unnerved, the man points to a green bottle, “Er, I’d like to buy a shot of that please. With ice and tonic water.” The bartender mixes the drink and puts it on the bar just out of the reach of the man and looks up. “Um, do you take cards?” the man asks, ready to present his credit card. The bartender goes to take the card to put it through the machine. “Wait! How much was it – with sales tax and everything? Do you take a gratuity?” The bartender simply shrugs. The man eyes him for a moment and decides to try his luck at the bar next door. In the Choose Your Own Adventure version of this story there are plenty of ways to stop the man giving up. You could let him buy the gin right where he was; you could make the price more obvious; you could signpost the pla… | 2009 | Relly Annett-Baker | rellyannettbaker | 2009-12-08T00:00:00+00:00 | https://24ways.org/2009/the-construction-of-instruction/ | content |
| 198 | 198 | Is Your Website Accidentally Sexist? | Women make up 51% of the world’s population. More importantly, women make 85% of all purchasing decisions about consumer goods, 75% of the decisions about buying new homes, and 81% of decisions about groceries. The chances are, you want your website to be as attractive to women as it is to men. But we are all steeped in a male-dominated culture that subtly influences the design and content decisions we make, and some of those decisions can result in a website that isn’t as welcoming to women as it could be. Typography tells a story Studies show that we make consistent judgements about whether a typeface is masculine or feminine: Masculine typography has a square or geometric form with hard corners and edges, and is emphatically either blunt or spiky. Serif fonts are also considered masculine, as is bold type and capitals. Feminine typography favours slim lines, curling or flowing shapes with a lot of ornamentation and embellishment, and slanted letters. Sans-serif, cursive and script fonts are seen as feminine, as are lower case letters. The effect can be so subtle that even choosing between bold and regular styles within a single font family can be enough to indicate masculinity or femininity. If you want to appeal to both men and women, search for fonts that are gender neutral, or at least not too masculine. When you’re choosing groups of fonts that need to work harmoniously together, consider which fonts you are prioritising in your design. Is the biggest word on the page in a masculine or feminine font? What about the smallest words? Is there an imbalance between the prominence of masculine and feminine fonts, and what does this imply? Typography is a language in and of itself, so be careful what you say with it. Colour me unsurprised Colour also has an obvious gender bias. We associate pinks and purples, especially in combination, with girls and women, and a soft pink has become especially strongly related to breast cancer awareness campaigns. On the other hand, pale blue is strongly associated with boy… | 2017 | Suw Charman-Anderson | suwcharmananderson | 2017-12-20T00:00:00+00:00 | https://24ways.org/2017/is-your-website-accidentally-sexist/ | content |
| 227 | 227 | A Contentmas Epiphany | The twelve days of Christmas fall between 25 December, Christmas Day, and 6 January, the Epiphany of the Kings. Traditionally, these have been holidays and a lot of us still take a good proportion of these days off. Equally, a lot of us have a got a personal site kicking around somewhere that we sigh over and think, “One day I’ll sort you out!” Why not take this downtime to give it a big ol’ refresh? I know, good idea, huh? HEY WAIT! WOAH! NO-ONE’S TOUCHING PHOTOSHOP OR DOING ANY CSS FANCYWORK UNTIL I’M DONE WITH YOU! Be honest, did you immediately think of a sketch or mockup you have tucked away? Or some clever little piece of code you want to fiddle with? Now ask yourself, why would you start designing the container if you haven’t worked out what you need to put inside? Anyway, forget the content strategy lecture; I haven’t given you your gifts yet. I present The Twelve Days of Contentmas! This is a simple little plan to make sure that your personal site, blog or portfolio is not just looking good at the end of these twelve days, but is also a really useful repository of really useful content. WARNING KLAXON: There are twelve parts, one for each day of Christmas, so this is a lengthy article. I’m not expecting anyone to absorb this in one go. Add to Instapaper. There is no TL;DR for this because it’s a multipart process, m’kay? Even so, this plan of mine cuts corners on a proper applied strategy for content. You might find some aspects take longer than the arbitrary day I’ve assigned. And if you apply this to your company-wide intranet, I won’t be held responsible for the mess. That said, I encourage you to play along and sample some of the practical aspects of organising existing content and planning new content because it is, honestly, an inspiring and liberating process. For one thing, you get to review all the stuff you have put out for the world to look at and see what you could do next. This always leaves me full of ideas on how to plug the gaps I’ve found, so I hope you are similarly motivated come… | 2010 | Relly Annett-Baker | rellyannettbaker | 2010-12-21T00:00:00+00:00 | https://24ways.org/2010/a-contentmas-epiphany/ | content |
| 251 | 251 | The System, the Search, and the Food Bank | Imagine a warehouse, half the length of a football field, with a looped conveyer belt down the center. On the belt are plastic bins filled with assortments of shelf-stable food—one may have two bags of potato chips, seventeen pudding cups, and a box of tissues; the next, a dozen cans of beets. The conveyer belt is ringed with large, empty cardboard boxes, each labeled with categories like “Bottled Water” or “Cereal” or “Candy.” Such was the scene at my local food bank a few Saturdays ago, when some friends and I volunteered for a shift sorting donated food items. Our job was to fill the labeled cardboard boxes with the correct items nabbed from the swiftly moving, randomly stocked plastic bins. I could scarcely believe my good fortune of assignments. You want me to sort things? Into categories? For several hours? And you say there’s an element of time pressure? Listen, is there some sort of permanent position I could be conscripted into. Look, I can’t quite explain it: I just know that I love sorting, organizing, and classifying things—groceries at a food bank, but also my bookshelves, my kitchen cabinets, my craft supplies, my dishwasher arrangement, yes I am a delight to live with, why do you ask? The opportunity to create meaning from nothing is at the core of my excitement, which is why I’ve tried to build a career out of organizing digital content, and why I brought a frankly frightening level of enthusiasm to the food bank. “I can’t believe they’re letting me do this,” I whispered in awe to my conveyer belt neighbor as I snapped up a bag of popcorn for the Snacks box with the kind of ferocity usually associated with birds of prey. The jumble of donated items coming into the center need to be sorted in order for the food bank to be able to quantify, package, and distribute the food to those who need it (I sense a metaphor coming on). It’s not just a nice-to-have that we spent our morning separating cookies from carrots—it’s a crucial step in the process. Organization makes the difference between chaos and … | 2018 | Lisa Maria Martin | lisamariamartin | 2018-12-16T00:00:00+00:00 | https://24ways.org/2018/the-system-the-search-and-the-food-bank/ | content |
| 252 | 252 | Turn Jekyll up to Eleventy | Sometimes it pays not to over complicate things. While many of the sites we use on a daily basis require relational databases to manage their content and dynamic pages to respond to user input, for smaller, simpler sites, serving pre-rendered static HTML is usually a much cheaper — and more secure — option. The JAMstack (JavaScript, reusable APIs, and prebuilt Markup) is a popular marketing term for this way of building websites, but in some ways it’s a return to how things were in the early days of the web, before developers started tinkering with CGI scripts or Personal HomePage. Indeed, my website has always served pre-rendered HTML; first with the aid of Movable Type and more recently using Jekyll, which Anna wrote about in 2013. By combining three approachable languages — Markdown for content, YAML for data and Liquid for templating — the ergonomics of Jekyll found broad appeal, influencing the design of the many static site generators that followed. But Jekyll is not without its faults. Aside from notoriously slow build times, it’s also built using Ruby. While this is an elegant programming language, it is yet another ecosystem to understand and manage, and often alongside one we already use: JavaScript. For all my time using Jekyll, I would think to myself “this, but in Node”. Thankfully, one of Santa’s elves (Zach Leatherman) granted my Atwoodian wish and placed such a static site generator under my tree. Introducing Eleventy Eleventy is a more flexible alternative Jekyll. Besides being written in Node, it’s less strict about how to organise files and, in addition to Liquid, supports other templating languages like EJS, Pug, Handlebars and Nunjucks. Best of all, its build times are significantly faster (with future optimisations promising further gains). As content is saved using the familiar combination of YAML front matter and Markdown, transitioning from Jekyll to Eleventy may seem like a reasonable idea. Yet as I’ve discovered, there are a few gotchas. If you’ve been considering making the switch, he… | 2018 | Paul Lloyd | paulrobertlloyd | 2018-12-11T00:00:00+00:00 | https://24ways.org/2018/turn-jekyll-up-to-eleventy/ | content |
| 275 | 275 | Context First: Web Strategy in Four Handy Ws | Many, many years ago, before web design became my proper job, I trained and worked as a journalist. I studied publishing in London and spent three fun years learning how to take a few little nuggets of information and turn them into a story. I learned a bunch of stuff that has all been a huge help to my design career. Flatplanning, layout, typographic theory. All of these disciplines have since translated really well to web design, but without doubt the most useful thing I learned was how to ask difficult questions. Pretty much from day one of journalism school they hammer into you the importance of the Five Ws. Five disarmingly simple lines of enquiry that eloquently manage to provide the meat of any decent story. And with alliteration thrown in too. For a young journo, it’s almost too good to be true. Who? What? Where? When? Why? It seems so obvious to almost be trite but, fundamentally, any story that manages to answer those questions for the reader is doing a pretty good job. You’ll probably have noticed feeling underwhelmed by certain news pieces in the past – disappointed, like something was missing. Some irritating oversight that really lets the story down. No doubt it was one of the Ws – those innocuous little suckers are generally only noticeable by their absence, but they sure get missed when they’re not there. Question everything I’ve always been curious. An inveterate tinkerer with things and asker of dopey questions, often to the point of abject annoyance for anyone unfortunate enough to have ended up in my line of fire. So, naturally, the Five Ws started drifting into other areas of my life. I’d scrutinize everything, trying to justify or explain my rationale using these Ws, but I’d also find myself ripping apart the stuff that clearly couldn’t justify itself against the same criteria. So when I started working as a designer I applied the same logic and, sure enough, the Ws pretty much mapped to the exact same needs we had for gathering requirements at the start of a project. It seemed so obvi… | 2011 | Alex Morris | alexmorris | 2011-12-10T00:00:00+00:00 | https://24ways.org/2011/context-first/ | content |
| 287 | 287 | Extracting the Content | As we throw away our canvas in approaches and yearn for a content-out process, there remains a pain point: the Content. It is spoken of in the hushed tones usually reserved for Lord Voldemort. The-thing-that-someone-else-is-responsible-for-that-must-not-be-named. Designers and developers have been burned before by not knowing what the Content is, how long it is, what style it is and when the hell it’s actually going to be delivered, in internet eons past. Warily, they ask clients for it. But clients don’t know what to make, or what is good, because no one taught them this in business school. Designers struggle to describe what they need and when, so the conversation gets put off until it’s almost too late, and then everyone is relieved that they can take the cop-out of putting up a blog and maybe some product descriptions from the brochure. The Content in content out. I’m guessing, as a smart, sophisticated, and, may I say, nicely-scented reader of the honourable and venerable tradition of 24 ways, that you sense something better is out there. Bunches of boxes to fill in just don’t cut it any more in a responsive web design world. The first question is, how are you going to design something to ensure users have the easiest access to the best Content, if you haven’t defined at the beginning what that Content is? Of course, it’s more than possible that your clients have done lots of user research before approaching you to start this project, and have a plethora of finely tuned Content for you to design with. Have you finished laughing yet? Alright then. Let’s just assume that, for whatever reason of gross oversight, this hasn’t happened. What next? Bringing up Content for the first time with a client is like discussing contraception when you’re in a new relationship. It might be awkward and either party would probably rather be doing something else, but it needs to be broached before any action happens (that, and it’s disastrous to assume the other party has the matter in hand). If we can’t talk about it, how … | 2011 | Relly Annett-Baker | rellyannettbaker | 2011-12-15T00:00:00+00:00 | https://24ways.org/2011/extracting-the-content/ | content |
| 291 | 291 | Information Literacy Is a Design Problem | Information literacy, wrote Dr. Carol Kulthau in her 1987 paper “Information Skills for an Information Society,” is “the ability to read and to use information essential for everyday life”—that is, to effectively navigate a world built on “complex masses of information generated by computers and mass media.” Nearly thirty years later, those “complex masses of information” have only grown wilder, thornier, and more constant. We call the internet a firehose, yet we’re loathe to turn it off (or even down). The amount of information we consume daily is staggering—and yet our ability to fully understand it all remains frustratingly insufficient. This should hit a very particular chord for those of us working on the web. We may be developers, designers, or strategists—we may not always be responsible for the words themselves—but we all know that communication is much more than just words. From fonts to form fields, every design decision that we make changes the way information is perceived—for better or for worse. What’s more, the design decisions that we make feed into larger patterns. They don’t just affect the perception of a single piece of information on a single site; they start to shape reader expectations of information anywhere. Users develop cumulative mental models of how websites should be: where to find a search bar, where to look at contact information, how to filter a product list. And yet: our models fail us. Fundamentally, we’re not good at parsing information, and that’s troubling. Our experience of an “information society” may have evolved, but the skills Dr. Kuhlthau spoke of are even more critical now: our lives depend on information literacy. Patterns from words Let’s start at the beginning: with the words. Our choice of words can drastically alter a message, from its emotional resonance to its context to its literal meaning. Sometimes we can use word choice for good, to reinvigorate old, forgotten, or unfairly besmirched ideas. One time at a wedding bbq we labeled the coleslaw BRASSICA MIXTA so… | 2016 | Lisa Maria Martin | lisamariamartin | 2016-12-14T00:00:00+00:00 | https://24ways.org/2016/information-literacy-is-a-design-problem/ | content |
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