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| Link | rowid ▼ | title | contents | year | author | author_slug | published | url | topic |
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| 208 | 208 | All That Glisters | Tradition has it that at this time of year, families gather together, sit, eat and share stories. It’s an opportunity for the wisdom of the elders to be passed down to the younger members of the tribe. Tradition also has it that we should chase cheese downhill and dunk the nice lady to prove she’s a witch, so maybe let’s not put too much stock in that. I’ve been building things on the web professionally for about twenty years, and although the web has changed immeasurably, it’s probably not changed as much as I have. While I can happily say I’m not the young (always right, always arrogant) developer that I once was, unfortunately I’m now an approaching-middle-age developer who thinks he’s always right and on top of it is extremely pompous. What can you do? Nature has devised this system with the distinct advantage of allowing us to always be right, and only ever wrong in the future or in the past. So let’s roll with it. Increasingly, there seems to be a sense of fatigue within our industry. Just when you think you’ve got a handle on whatever the latest tool or technology is, something new comes out to replace it. Suddenly you find that you’ve invested precious time learning something new and it’s already old hat. The pace of change is so rapid, that new developers don’t know where to start, and experienced developers don’t know where it ends. With that in mind, here’s some fireside thoughts from a pompous old developer, that I hope might bring some Christmas comfort. Reliable and boring beats shiny and new There are so many new tools, frameworks, techniques, styles and libraries to learn. You know what? You don’t have to use them. You’re not a bad developer if you use Grunt even though others have switched to Gulp or Brunch or Webpack or Banana Sandwich. It’s probably misguided to spend lots of project time messing around with build tool fashions when your so last year build tool is already doing what you need. Just a little reminder that it’s about 100 times more important what you build than how you build it.— … | 2017 | Drew McLellan | drewmclellan | 2017-12-24T00:00:00+00:00 | https://24ways.org/2017/all-that-glisters/ | business |
| 224 | 224 | Go Forth and Make Awesomeness | We’ve all dreamed of being a superhero: maybe that’s why we’ve ended up on the web—a place where we can do good deeds and celebrate them on a daily basis. Wear your dreams At age four, I wore my Wonder Woman Underoos around my house, my grandparents’ house, our neighbor’s house, and even around the yard. I wanted to be a superhero when I grew up. I was crushed to learn that there is no school for superheroes—no place to earn a degree in how to save the world from looming evil. Instead, I—like everyone else—was destined to go to ordinary school to focus on ABCs and 123s. Even still, I want to save the world. Intend your goodness Random acts of kindness make a difference. Books, films, and advertising campaigns tout random acts of kindness and the positive influence they can have on the world. But why do acts of kindness have to be so random? Why can’t we intend to be kind? A true superhero wakes each morning intending to perform selfless acts for the community. Why can’t we do the same thing? As a child, my mother taught me to plan to do at least three good deeds each day. And even now, years later, I put on my invisible cape looking for ways to do good. Here are some examples: slowing down to allow another driver in before me from the highway on-ramp bringing a co-worker their favorite kind of coffee or tea sharing my umbrella on a rainy day holding a door open for someone with full hands listening intently when someone shares a story complimenting someone on a job well done thanking someone for a job well done leaving a constructive, or even supportive comment on someone’s blog As you can see, these acts are simple. Doing good and being kind is partially about being aware—aware of the words we speak and the actions we take. Like superheroes, we create our own code of conduct to live by. Hopefully, we choose to put the community before ourselves (within reason) and to do our best not to damage it as we move through our lives. Take a bite out of the Apple With some thought, we can weave this ty… | 2010 | Leslie Jensen-Inman | lesliejenseninman | 2010-12-04T00:00:00+00:00 | https://24ways.org/2010/go-forth-and-make-awesomeness/ | business |
| 228 | 228 | The Great Unveiling | The moment of unveiling our designs should be among our proudest, but it never seems to work out that way. Instead of a chance to show how we can bring our clients’ visions to life, critique can be a tense, worrying ordeal. And yes, the stakes are high: a superb design is only superb if it goes live. Mismanage the feedback process and your research, creativity and hard work can be wasted, and your client may wonder whether you’ve been worth the investment. The great unveiling is a pivotal part of the design process, but it needn’t be a negative one. Just as usability testing teaches us whether our designs meet user needs, presenting our work to clients tells us whether we’ve met important business goals. So how can we turn the tide to make presenting designs a constructive experience, and to give good designs a chance to shine through? Timing is everything First, consider when you should seek others’ opinions. Your personal style will influence whether you show early sketches or wait to demonstrate something more complete. Some designers thrive at low fidelity, sketching out ideas that, despite their rudimentary nature, easily spark debate. Other designers take time to create more fully-realised versions. Some even argue that the great unveiling should be eliminated altogether by working directly alongside the client throughout, collaborating on the design to reach its full potential. Whatever your individual preference, you’ll rarely have the chance to do it entirely your own way. Contracts, clients, and deadlines will affect how early and often you share your work. However, try to avoid the trap of presenting too late and at too high fidelity. My experience has taught me that skilled designers tend to present their work earlier and allow longer for iteration than novices do. More aware of the potential flaws in their solutions, these designers cling less tightly to their initial efforts. Working roughly and seeking early feedback gives you the flexibility to respond more fully to nuances you may have misse… | 2010 | Cennydd Bowles | cennyddbowles | 2010-12-12T00:00:00+00:00 | https://24ways.org/2010/the-great-unveiling/ | business |
| 229 | 229 | Sketching to Communicate | As a web designer I’ve always felt that I’d somehow cheated the system, having been absent on the day God handed out the ability to draw. I didn’t study fine art, I don’t have a natural talent to effortlessly knock out a realistic bowl of fruit beside a water jug, and yet somehow I’ve still managed to blag my way this far. I’m sure many of you may feel the same. I had no intention of becoming an artist, but to have enough skill to convey an idea in a drawing would be useful. Instead, my inadequate instrument would doodle drunkenly across the page leaving a web of unintelligible paths instead of the refined illustration I’d seen in my mind’s eye. This – and the natural scrawl of my handwriting – is fine (if somewhat frustrating) when it’s for my eyes only but, when sketching to communicate a concept to a client, such amateur art would be offered with a sense of embarrassment. So when I had the opportunity to take part in some sketching classes whilst at Clearleft I jumped at the chance. Why sketch? In UX workshops early on in a project’s life, sketching is a useful and efficient way to convey and record ideas. It’s disposable and inexpensive, but needn’t look amateur. A picture may be worth a thousand words, but a well executed sketch of how you’ll combine funny YouTube videos with elephants to make Lolephants.com could be worth millions in venture capital. Actually, that’s not bad… ;-) Although (as you will see) the basics of sketching are easy to master, the kudos you will receive from clients for being a ‘proper designer’ makes it worthwhile! Where to begin? Start by not buying yourself a sketch pad. If you were the type of child who ripped the first page out of a school exercise book and started again if you made even a tiny mistake (you’re not alone!), Wreck This Journal may offer a helping hand. Practicing on plain A4 paper instead of any ‘special’ notepad will make the process a whole lot easier, no matter how deliciously edible those Moleskines look. Do buy yourself a black fine-liner pen and a set … | 2010 | Paul Annett | paulannett | 2010-12-19T00:00:00+00:00 | https://24ways.org/2010/sketching-to-communicate/ | business |
| 250 | 250 | Build up Your Leadership Toolbox | Leadership. It can mean different things to different people and vary widely between companies. Leadership is more than just a job title. You won’t wake up one day and magically be imbued with all you need to do a good job at leading. If we don’t have a shared understanding of what a Good Leader looks like, how can we work on ourselves towards becoming one? How do you know if you even could be a leader? Can you be a leader without the title? What even is it? I got very frustrated way back in my days as a senior developer when I was given “advice” about my leadership style; at the time I didn’t have the words to describe the styles and ways in which I was leading to be able to push back. I heard these phrases a lot: you need to step up you need to take charge you need to grab the bull by its horns you need to have thicker skin you need to just be more confident in your leading you need to just make it happen I appreciate some people’s intent was to help me, but honestly it did my head in. WAT?! What did any of this even mean. How exactly do you “step up” and how are you evaluating what step I’m on? I am confident, what does being even more confident help achieve with leading? Does that not lead you down the path of becoming an arrogant door knob? >___< While there is no One True Way to Lead, there is an overwhelming pattern of people in positions of leadership within tech industry being held by men. It felt a lot like what people were fundamentally telling me to do was to be more like an extroverted man. I was being asked to demonstrate more masculine associated qualities (#notallmen). I’ll leave the gendered nature of leadership qualities as an exercise in googling for the reader. I’ve never had a good manager and at the time had no one else to ask for help, so I turned to my trusted best friends. Books. I <3 books I refused to buy into that style of leadership as being the only accepted way to be. There had to be room for different kinds of people to be leaders and have different leadership styles. There are t… | 2018 | Mazz Mosley | mazzmosley | 2018-12-10T00:00:00+00:00 | https://24ways.org/2018/build-up-your-leadership-toolbox/ | business |
| 254 | 254 | What I Learned in Six Years at GDS | When I joined the Government Digital Service in April 2012, GOV.UK was just going into public beta. GDS was a completely new organisation, part of the Cabinet Office, with a mission to stop wasting government money on over-complicated and underperforming big IT projects and instead deliver simple, useful services for the public. Lots of people who were experts in their fields were drawn in by this inspiring mission, and I learned loads from working with some true leaders. Here are three of the main things I learned. 1. What is the user need? The main discipline I learned from my time at GDS was to always ask ‘what is the user need?’ It’s very easy to build something that seems like a good idea, but until you’ve identified what problem you are solving for the user, you can’t be sure that you are building something that is going to help solve an actual problem. A really good example of this is GOV.UK Notify. This service was originally conceived of as a status tracker; a “where’s my stuff” for government services. For example, if you apply for a passport online, it can take up to six weeks to arrive. After a few weeks, you might feel anxious and phone the Home Office to ask what’s happening. The idea of the status tracker was to allow you to get this information online, saving your time and saving government money on call centres. The project started, as all GDS projects do, with a discovery. The main purpose of a discovery is to identify the users’ needs. At the end of this discovery, the team realised that a status tracker wasn’t the way to address the problem. As they wrote in this blog post: Status tracking tools are often just ‘channel shift’ for anxiety. They solve the symptom and not the problem. They do make it more convenient for people to reduce their anxiety, but they still require them to get anxious enough to request an update in the first place. What would actually address the user need would be to give you the information before you get anxious about where your passport is. For example, when your… | 2018 | Anna Shipman | annashipman | 2018-12-08T00:00:00+00:00 | https://24ways.org/2018/what-i-learned-in-six-years-at-gds/ | business |
| 266 | 266 | Collaborative Development for a Responsively Designed Web | In responsive web design we’ve found a technique that allows us to design for the web as a medium in its own right: one that presents a fluid, adaptable and ever changing canvas. Until this point, we gave little thought to the environment in which users will experience our work, caring more about the aggregate than the individual. The applications we use encourage rigid layouts, whilst linear processes focus on clients signing off paintings of websites that have little regard for behaviour and interactions. The handover of pristine, pixel-perfect creations to developers isn’t dissimilar to farting before exiting a crowded lift, leaving front-end developers scratching their heads as they fill in the inevitable gaps. If you haven’t already, I recommend reading Drew’s checklist of things to consider before handing over a design. Somehow, this broken methodology has survived for the last fifteen years or so. Even the advent of web standards has had little impact. Now, as we face an onslaught of different devices, the true universality of the web can no longer be ignored. Responsive web design is just the thin end of the wedge. Largely concerned with layout, its underlying philosophy could ignite a trend towards interfaces that adapt to any number of different variables: input methods, bandwidth availability, user preference – you name it! With such adaptability, a collaborative and iterative process is required. Ethan Marcotte, who worked with the team behind the responsive redesign of the Boston Globe website, talked about such an approach in his book: The responsive projects I’ve worked on have had a lot of success combining design and development into one hybrid phase, bringing the two teams into one highly collaborative group. Whilst their process still involved the creation of desktop-centric mock-ups, these were presented to the entire team early on, where questions about how pages might adapt and behave at different sizes were asked. Mock-ups were quickly converted into HTML prototypes, meaning furthe… | 2011 | Paul Lloyd | paulrobertlloyd | 2011-12-05T00:00:00+00:00 | https://24ways.org/2011/collaborative-development-for-a-responsively-designed-web/ | business |
| 268 | 268 | Getting the Most Out of Google Analytics | Something a bit different for today’s 24 ways article. For starters, I’m not a designer or a developer. I’m an evil man who sells things to people on the internet. Second, this article will likely be a little more nebulous than you’re used to, since it covers quite a number of points in a relatively short space. This isn’t going to be the complete Google Analytics Conversion University IQ course compressed into a single article, obviously. What it will be, however, is a primer on setting up and using Google Analytics in real life, and a great deal of what I’ve learned using Google Analytics nearly every working day for the past six (crikey!) years. Also, to be clear, I’ll be referencing new Google Analytics here; old Google Analytics is for loooosers (and those who want reliable e-commerce conversion data per site search term, natch). You may have been running your Analytics account for several years now, dipping in and out, checking traffic levels, seeing what’s popular… and that’s about it. Google Analytics provides so much more than that, but the number of reports available can often intimidate users, and documentation and case studies on their use are minimal at best. Let’s start! Setting up your Analytics profile Before we plough on, I just want to run through a quick checklist that some basic settings have been enabled for your profile. If you haven’t clicked it, click the big cog on the top-right of Google Analytics and we’ll have a poke about. If you have an e-commerce site, e-commerce tracking has been enabled If your site has a search function, site search tracking has been enabled. Query string parameters that you do not want tracked as separate pages have been excluded (for example, any parameters needed for your platform to function, otherwise you’ll get multiple entries for the same page appearing in your reports) Filters have been enabled on your main profile to exclude your office IP address and any IPs of people who frequently access the site for work purposes. In decent numbers the… | 2011 | Matt Curry | mattcurry | 2011-12-18T00:00:00+00:00 | https://24ways.org/2011/getting-the-most-out-of-google-analytics/ | business |
| 270 | 270 | From Side Project to Not So Side Project | In the last article I wrote for 24 ways, back in 2009, I enthused about the benefits of having a pet project, suggesting that we should all have at least one so that we could collaborate with our friends, escape our day jobs, fulfil our own needs, help others out, raise our profiles, make money, and — most importantly — have fun. I don’t think I need to offer any further persuasions: it seems that designers and developers are launching their own pet projects left, right and centre. This makes me very happy. However, there still seems to be something of a disconnect between having a side project and turning it into something that is moderately successful; in particular, the challenge of making enough money to sustain the project and perhaps even elevating it from the sidelines so that it becomes something not so on the side at all. Before we even begin this, let’s spend a moment talking about money, also known as… Evil, nasty, filthy money Over the last couple of years, I’ve started referring to myself as an accidental businessman. I say accidental because my view of the typical businessman is someone who is driven by money, and I usually can’t stand such people. Those who are motivated by profit, obsessed with growth, and take an active interest in the world’s financial systems don’t tend to be folks with whom I share a beer, unless it’s to pour it over them. Especially if they’re wearing pinstriped suits. That said, we all want to make money, don’t we? And most of us want to make a relatively decent amount, too. I don’t think there’s any harm in admitting that, is there? Hello, I’m Elliot and I’m a capitalist. The key is making money from doing what we love. For most people I know in our community, we’ve already achieved that — I’m hard-pressed to think of anyone who isn’t extremely passionate about working in our industry and I think it’s one of the most positive, unifying benefits we enjoy as a group of like-minded people — but side projects usually arise from another kind of passion: a passion for somet… | 2011 | Elliot Jay Stocks | elliotjaystocks | 2011-12-22T00:00:00+00:00 | https://24ways.org/2011/from-side-project-to-not-so-side-project/ | business |
| 281 | 281 | Nine Things I've Learned | I’ve been a professional graphic designer for fourteen years and for just under four of those a professional web designer. Like most designers I’ve learned a lot in my time, both from a design point of view and in business as freelance designer. A few of the things I’ve learned stick out in my mind, so I thought I’d share them with you. They’re pretty random and in no particular order. 1. Becoming the designer you want to be When I started out as a young graphic designer, I wanted to design posters and record sleeves, pretty much like every other young graphic designer. The problem is that the reality of the world means that when you get your first job you’re designing the back of a paracetamol packet or something equally weird. I recently saw a tweet that went something like this: “You’ll never become the designer you always dreamt of being by doing the work you never wanted to do”. This is so true; to become the designer you want to be, you need to be designing the things you’re passionate about designing. This probably this means working in the evenings and weekends for little or no money, but it’s time well spent. Doing this will build up your portfolio with the work that really shows what you can do! Soon, someone will ask you to design something based on having seen this work. From this point, you’re carving your own path in the direction of becoming the designer you always wanted to be. 2. Compete on your own terms As well as all being friends, we are also competitors. In order to win new work we need a selling point, preferably a unique selling point. Web design is a combination of design disciplines – user experience design, user interface Design, visual design, development, and so on. Some companies will sell themselves as UX specialists, which is fine, but everyone who designs a website from scratch does some sort of UX, so it’s not really a unique selling point. Of course, some people do it better than others. One area of web design that clients have a strong opinion on, and will judge you by, is… | 2011 | Mike Kus | mikekus | 2011-12-11T00:00:00+00:00 | https://24ways.org/2011/nine-things-ive-learned/ | business |
| 312 | 312 | Preparing to Be Badass Next Year | Once we’ve eaten our way through the holiday season, people will start to think about new year’s resolutions. We tend to focus on things that we want to change… and often things that we don’t like about ourselves to “fix”. We set rules for ourselves, or try to start new habits or stop bad ones. We focus in on things we will or won’t do. For many of us the list of things we “ought” to be spending time on is just plain overwhelming – family, charity/community, career, money, health, relationships, personal development. It’s kinda scary even just listing it out, isn’t it? I want to encourage you to think differently about next year. The ever-brilliant Kathy Sierra articulates a better approach really well when talking about the attitude we should have to building great products. She tells us to think not about what the user will do with our product, but about what they are trying to achieve in the real world and how our product helps them to be badass1. When we help the user be badass, then we are really making a difference. I suppose this is one way of saying: focus not on what you will do, focus on what it will help you achieve. How will it help you be awesome? In what ways do you want to be more badass next year? A professional lens Though of course you might want to focus in on health or family or charity or community or another area next year, many people will want to become more badass in their chosen career. So let’s talk about a scaffold to help you figure out your professional / career development next year. First up, an assumption: everyone wants to be awesome. Nobody gets up in the morning aiming to be crap at their job. Nobody thinks to themselves “Today I am aiming for just south of mediocre, and if I can mess up everybody else’s ability to do good work then that will be just perfect2”. Ergo, you want to be awesome. So what does awesome look like? Danger! The big trap that people fall into when think about their professional development is to immediately focus on the things that they aren’t good … | 2016 | Meri Williams | meriwilliams | 2016-12-22T00:00:00+00:00 | https://24ways.org/2016/preparing-to-be-badass-next-year/ | business |
| 328 | 328 | Swooshy Curly Quotes Without Images | The problem Take a quote and render it within blockquote tags, applying big, funky and stylish curly quotes both at the beginning and the end without using any images – at all. The traditional way Feint background images under the text, or an image in the markup housed in a little float. Often designers only use the opening curly quote as it’s just too difficult to float a closing one. Why is the traditional way bad? Well, for a start there are no actual curly quotes in the text (unless you’re doing some nifty image replacement). Thus with CSS disabled you’ll only have default blockquote styling to fall back on. Secondly, images don’t resize, so scaling text will have no affect on your graphic curlies. The solution Use really big text. Then it can be resized by the browser, resized using CSS, and even be restyled with a new font style if you fancy it. It’ll also make sense when CSS is unavailable. The problem Creating “Drop Caps” with CSS has been around for a while (Big Dan Cederholm discusses a neat solution in that first book of his), but drop caps are normal characters – the A to Z or 1 to 10 – and these can all be pulled into a set space and do not serve up a ton of whitespace, unlike punctuation characters. Curly quotes aren’t like traditional characters. Like full stops, commas and hashes they float within the character space and leave lots of dead white space, making it bloody difficult to manipulate them with CSS. Styles generally fit around text, so cutting into that character is tricky indeed. Also, all that extra white space is going to push into the quote text and make it look pretty uneven. This grab highlights the actual character space: See how this is emphasized when we add a normal alphabetical character within the span. This is what we’re dealing with here: Then, there’s size. Call in a curly quote at less than 300% font-size and it ain’t gonna look very big. The white space it creates will be big enough, but the curlies will be way too small. We need more like 700% (as in this … | 2005 | Simon Collison | simoncollison | 2005-12-21T00:00:00+00:00 | https://24ways.org/2005/swooshy-curly-quotes-without-images/ | business |
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