24ways: articles: 3 rows where where author = "Lisa Maria Martin" and topic = "content"

3 rows where author = "Lisa Maria Martin" and topic = "content"

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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
24	24	Kill It With Fire! What To Do With Those Dreaded FAQs	In the mid-1640s, a man named Matthew Hopkins attempted to rid England of the devil’s influence, primarily by demanding payment for the service of tying women to chairs and tossing them into lakes. Unsurprisingly, his methods garnered criticism. Hopkins defended himself in The Discovery of Witches in 1647, subtitled “Certaine Queries answered, which have been and are likely to be objected against MATTHEW HOPKINS, in his way of finding out Witches.” Each “querie” was written in the voice of an imagined detractor, and answered in the voice of an imagined defender (always referring to himself as “the discoverer,” or “him”): Quer. 14. All that the witch-finder doth is to fleece the country of their money, and therefore rides and goes to townes to have imployment, and promiseth them faire promises, and it may be doth nothing for it, and possesseth many men that they have so many wizzards and so many witches in their towne, and so hartens them on to entertaine him. Ans. You doe him a great deale of wrong in every of these particulars. Hopkins’ self-defense was an early modern English FAQ. Digital beginnings Question and answer formatting certainly isn’t new, and stretches back much further than witch-hunt days. But its most modern, most notorious, most reviled incarnation is the internet’s frequently asked questions page. FAQs began showing up on pre-internet mailing lists as a way for list members to answer and pre-empt newcomers’ repetitive questions: The presumption was that new users would download archived past messages through ftp. In practice, this rarely happened and the users tended to post questions to the mailing list instead of searching its archives. Repeating the “right” answers becomes tedious… When all the users of a system can hear all the other users, FAQs make a lot of sense: the conversation needs to be managed and manageable. FAQs were a stopgap for the technological limitations of the time. But the internet moved past mailing lists. Online information can be stored, searched,…	2013	Lisa Maria Martin	lisamariamartin	2013-12-08T00:00:00+00:00	https://24ways.org/2013/what-to-do-with-faqs/	content
251	251	The System, the Search, and the Food Bank	Imagine a warehouse, half the length of a football field, with a looped conveyer belt down the center. On the belt are plastic bins filled with assortments of shelf-stable food—one may have two bags of potato chips, seventeen pudding cups, and a box of tissues; the next, a dozen cans of beets. The conveyer belt is ringed with large, empty cardboard boxes, each labeled with categories like “Bottled Water” or “Cereal” or “Candy.” Such was the scene at my local food bank a few Saturdays ago, when some friends and I volunteered for a shift sorting donated food items. Our job was to fill the labeled cardboard boxes with the correct items nabbed from the swiftly moving, randomly stocked plastic bins. I could scarcely believe my good fortune of assignments. You want me to sort things? Into categories? For several hours? And you say there’s an element of time pressure? Listen, is there some sort of permanent position I could be conscripted into. Look, I can’t quite explain it: I just know that I love sorting, organizing, and classifying things—groceries at a food bank, but also my bookshelves, my kitchen cabinets, my craft supplies, my dishwasher arrangement, yes I am a delight to live with, why do you ask? The opportunity to create meaning from nothing is at the core of my excitement, which is why I’ve tried to build a career out of organizing digital content, and why I brought a frankly frightening level of enthusiasm to the food bank. “I can’t believe they’re letting me do this,” I whispered in awe to my conveyer belt neighbor as I snapped up a bag of popcorn for the Snacks box with the kind of ferocity usually associated with birds of prey. The jumble of donated items coming into the center need to be sorted in order for the food bank to be able to quantify, package, and distribute the food to those who need it (I sense a metaphor coming on). It’s not just a nice-to-have that we spent our morning separating cookies from carrots—it’s a crucial step in the process. Organization makes the difference between chaos and …	2018	Lisa Maria Martin	lisamariamartin	2018-12-16T00:00:00+00:00	https://24ways.org/2018/the-system-the-search-and-the-food-bank/	content
291	291	Information Literacy Is a Design Problem	Information literacy, wrote Dr. Carol Kulthau in her 1987 paper “Information Skills for an Information Society,” is “the ability to read and to use information essential for everyday life”—that is, to effectively navigate a world built on “complex masses of information generated by computers and mass media.” Nearly thirty years later, those “complex masses of information” have only grown wilder, thornier, and more constant. We call the internet a firehose, yet we’re loathe to turn it off (or even down). The amount of information we consume daily is staggering—and yet our ability to fully understand it all remains frustratingly insufficient. This should hit a very particular chord for those of us working on the web. We may be developers, designers, or strategists—we may not always be responsible for the words themselves—but we all know that communication is much more than just words. From fonts to form fields, every design decision that we make changes the way information is perceived—for better or for worse. What’s more, the design decisions that we make feed into larger patterns. They don’t just affect the perception of a single piece of information on a single site; they start to shape reader expectations of information anywhere. Users develop cumulative mental models of how websites should be: where to find a search bar, where to look at contact information, how to filter a product list. And yet: our models fail us. Fundamentally, we’re not good at parsing information, and that’s troubling. Our experience of an “information society” may have evolved, but the skills Dr. Kuhlthau spoke of are even more critical now: our lives depend on information literacy. Patterns from words Let’s start at the beginning: with the words. Our choice of words can drastically alter a message, from its emotional resonance to its context to its literal meaning. Sometimes we can use word choice for good, to reinvigorate old, forgotten, or unfairly besmirched ideas. One time at a wedding bbq we labeled the coleslaw BRASSICA MIXTA so…	2016	Lisa Maria Martin	lisamariamartin	2016-12-14T00:00:00+00:00	https://24ways.org/2016/information-literacy-is-a-design-problem/	content

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