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2 rows where author = "Molly Holzschlag" and topic = "ux"
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| Link | rowid ▼ | title | contents | year | author | author_slug | published | url | topic |
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| 159 | 159 | How Media Studies Can Massage Your Message | A young web designer once told his teacher ‘just get to the meat already.’ He was frustrated with what he called the ‘history lessons and name-dropping’ aspects of his formal college course. He just wanted to learn how to build Web sites, not examine the reasons why. Technique and theory are both integrated and necessary portions of a strong education. The student’s perspective has direct value, but also holds a distinct sorrow: Knowing the how without the why creates a serious problem. Without these surrounding insights we cannot tap into the influence of the history and evolved knowledge that came before. We cannot properly analyze, criticize, evaluate and innovate beyond the scope of technique. History holds the key to transcending former mistakes. Philosophy encourages us to look at different points of view. Studying media and social history empowers us as Web workers by bringing together myriad aspects of humanity in direct relation to the environment of society and technology. Having an understanding of media, communities, communication arts as well as logic, language and computer savvy are all core skills of the best of web designers in today’s medium. Controlling the Message ‘The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows.’ – Frank Zappa Media is meant to express an idea. The great media theorist Marshall McLuhan suggests that not only is media interesting because it’s about the expression of ideas, but that the media itself actually shapes the way a given idea is perceived. This is what McLuhan meant when he uttered those famous words: ‘The medium is the message.’ If instead of actually serving a steak to a vegetarian friend, what might a painting of the steak mean instead? Or a sculpture of a cow? Depending upon the form of media in question, the message is altered. Figure 1 Must we know the history of cows to appreciate the steak on our plate? Perhaps not, but if we begin to examine how that meat came to be … | 2007 | Molly Holzschlag | mollyholzschlag | 2007-12-22T00:00:00+00:00 | https://24ways.org/2007/how-media-studies-can-massage-your-message/ | ux |
| 317 | 317 | Putting the World into "World Wide Web" | Despite the fact that the Web has been international in scope from its inception, the predominant mass of Web sites are written in English or another left-to-right language. Sites are typically designed visually for Western culture, and rely on an enormous body of practices for usability, information architecture and interaction design that are by and large centric to the Western world. There are certainly many reasons this is true, but as more and more Web sites realize the benefits of bringing their products and services to diverse, global markets, the more demand there will be on Web designers and developers to understand how to put the World into World Wide Web. Internationalization According to the W3C, Internationalization is: “…the design and development of a product, application or document content that enables easy localization for target audiences that vary in culture, region, or language.” Many Web designers and developers have at least heard, if not read, about Internationalization. We understand that the Web is in fact worldwide, but many of us never have the opportunity to work with Internationalization. Or, when we do, think of it in purely technical terms, such as “which character set do I use?” At first glance, it might seem to many that Internationalization is the act of making Web sites available to international audiences. And while that is in fact true, this isn’t done by broad-stroking techniques and technologies. Instead, it involves a far more narrow understanding of geographical, cultural and linguistic differences in specific areas of the world. This is referred to as localization and is the act of making a Web site make sense in the context of the region, culture and language(s) the people using the site are most familiar with. Internationalization itself includes the following technical tasks: Ensuring no barrier exists to the localization of sites. Of critical importance in the planning stages of a site for Internationalized audiences, the role of the developer is to ensu… | 2005 | Molly Holzschlag | mollyholzschlag | 2005-12-09T00:00:00+00:00 | https://24ways.org/2005/putting-the-world-into-world-wide-web/ | ux |
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