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69 How to Do a UX Review A UX review is where an expert goes through a website looking for usability and experience problems and makes recommendations on how to fix them. I’ve completed a number of UX reviews over my twelve years working as a user experience consultant and I thought I’d share my approach. I’ll be talking about reviewing websites here; you can adapt the approach for web apps, or mobile or desktop apps. Why conduct a review Typically, a client asks for a review to be undertaken by a trusted and, ideally, detached third party who either works for an agency or is a freelancer. Often they may ask a new member of the UX team to complete one, or even set it as a task for a job interview. This indicates the client is looking for an objective view, seen from the outside as a user would see the website. I always suggest conducting some user research rather than a review. Users know their goals and watching them make (what you might think of as) mistakes on the website is invaluable. Conducting research with six users can give you six hours’ worth of review material from six viewpoints. In short, user research can identify more problems and show how common those problems might be. There are three reasons, though, why a review might better suit client needs than user research: Quick results: user research and analysis takes at least three weeks. Limited budget: the £6–10,000 cost to run user research is about twice the cost of a UX review. Users are hard to reach: in the business-to-business world, reaching users is difficult, especially if your users hold senior positions in their organisations. Working with consumers is much easier as there are often more of them. There is some debate about the benefits of user research over UX review. In my experience you learn far more from research, but opinions differ. Be objective The number one mistake many UX reviewers make is reporting back the issues they identify as their opinion. This can cause credibility problems because you have to keep justifying why your opinion is corr… 2015 Joe Leech joeleech 2015-12-03T00:00:00+00:00 https://24ways.org/2015/how-to-do-a-ux-review/ ux

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