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  • Drew McLellan · 9
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220 Finding Your Way with Static Maps Since the introduction of the Google Maps service in 2005, online maps have taken off in a way not really possible before the invention of slippy map interaction. Although quickly followed by a plethora of similar services from both commercial and non-commercial parties, Google’s first-mover advantage, and easy-to-use developer API saw Google Maps become pretty much the de facto mapping service. It’s now so easy to add a map to a web page, there’s no reason not to. Dropping an iframe map into your page is as simple as embedding a YouTube video. But there’s one crucial drawback to both the solution Google provides for you to drop into your page and the code developers typically implement themselves – they don’t work without JavaScript. A bit about JavaScript Back in October of this year, The Yahoo! Developer Network blog ran some tests to measure how many visitors to the Yahoo! home page didn’t have JavaScript available or enabled in their browser. It’s an interesting test when you consider that the audience for the Yahoo! home page (one of the most visited pages on the web) represents about as mainstream a sample as you’ll find. If there’s any such thing as an ‘average Web user’ then this is them. The results surprised me. It varied from region to region, but at most just two per cent of visitors didn’t have JavaScript running. To be honest, I was expecting it to be higher, but this quote from the article caught my attention: While the percentage of visitors with JavaScript disabled seems like a low number, keep in mind that small percentages of big numbers are also big numbers. That’s right, of course, and it got me thinking about what that two per cent means. For many sites, two per cent is the number of visitors using the Opera web browser, using IE6, or using Mobile Safari. So, although a small percentage of the total, users without JavaScript can’t just be forgotten about, and catering for them is at the very heart of how the web is supposed to work. Starting with content in HTML, we layer on … 2010 Drew McLellan drewmclellan 2010-12-01T00:00:00+00:00 https://24ways.org/2010/finding-your-way-with-static-maps/ code
271 Creating Custom Font Stacks with Unicode-Range Any web designer or front-end developer worth their salt will be familiar with the CSS @font-face rule used for embedding fonts in a web page. We’ve all used it — either directly in our code ourselves, or via one of the web font services like Fontdeck, Typekit or Google Fonts. If you’re like me, however, you’ll be used to just copying and pasting in a specific incantation of lines designed to get different formats of fonts working in different browsers, and may not have really explored all the capabilities of @font-face properties as defined by the spec. One such property — the unicode-range descriptor — sounds pretty dull and is easily overlooked. It does, however, have some fairly interesting possibilities when put to use in creative ways. Unicode-range The unicode-range descriptor is designed to help when using fonts that don’t have full coverage of the characters used in a page. By adding a unicode-range property to a @font-face rule it is possible to specify the range of characters the font covers. @font-face { font-family: BBCBengali; src: url(fonts/BBCBengali.ttf) format("opentype"); unicode-range: U+00-FF; } In this example, the font is to be used for characters in the range of U+00 to U+FF which runs from the unexciting control characters at the start of the Unicode table (symbols like the exclamation mark start at U+21) right through to ÿ at U+FF – the extent of the Basic Latin character range. By adding multiple @font-face rules for the same family but with different ranges, you can build up complete coverage of the characters your page uses by using different fonts. When I say that it’s possible to specify the range of characters the font covers, that’s true, but what you’re really doing with the unicode-range property is declaring which characters the font should be used for. This becomes interesting, because instead of merely working with the technical constraints of available characters in a given font, we can start picking and choosing characters to use and selectively mix fon… 2011 Drew McLellan drewmclellan 2011-12-01T00:00:00+00:00 https://24ways.org/2011/creating-custom-font-stacks-with-unicode-range/ code
80 HTML5 Video Bumpers Video is a bigger part of the web experience than ever before. With native browser support for HTML5 video elements freeing us from the tyranny of plugins, and the availability of faster internet connections to the workplace, home and mobile networks, it’s now pretty straightforward to publish video in a way that can be consumed in all sorts of ways on all sorts of different web devices. I recently worked on a project where the client had shot some dedicated video shorts to publish on their site. They also had some five-second motion graphics produced to top and tail the videos with context and branding. This pretty common requirement is a great idea on the web, where a user might land at your video having followed a link and be viewing a page without much context. Known as bumpers, these short introduction clips help brand a video and make it look a lot more professional. Adding bumpers to a video The simplest way to add bumpers to a video would be to edit them on to the start and end of the video file itself. Cooking the bumpers into the video file is easy, but should you ever want to update them it can become a real headache. If the branding needs updating, for example, you’d need to re-edit and re-encode all your videos. Not a fun task. What if the bumpers could be added dynamically? That would enable you to use the same bumper for multiple videos (decreasing download time for users who might watch more than one) and to update the bumpers whenever you wanted. You could change them seasonally, update them for special promotions, run different advertising slots, perform multivariate testing, or even target different bumpers to different users. The trade-off, of course, is that if you dynamically add your bumpers, there’s a chance that a user in a given circumstance might not see the bumper. For example, if the main video feature was uploaded to YouTube, you’d have no way to control the playback. As always, you need to weigh up the pros and cons and make your choice. HTML5 bumpers If you wanted to dyna… 2012 Drew McLellan drewmclellan 2012-12-01T00:00:00+00:00 https://24ways.org/2012/html5-video-bumpers/ code
16 URL Rewriting for the Fearful I think it was Marilyn Monroe who said, “If you can’t handle me at my worst, please just fix these rewrite rules, I’m getting an internal server error.” Even the blonde bombshell hated configuring URL rewrites on her website, and I think most of us know where she was coming from. The majority of website projects I work on require some amount of URL rewriting, and I find it mildly enjoyable — I quite like a good rewrite rule. I suspect you may not share my glee, so in this article we’re going to go back to basics to try to make the whole rigmarole more understandable. When we think about URL rewriting, usually that means adding some rules to an .htaccess file for an Apache web server. As that’s the most common case, that’s what I’ll be sticking to here. If you work with a different server, there’s often documentation specifically for translating from Apache’s mod_rewrite rules. I even found an automatic converter for nginx. This isn’t going to be a comprehensive guide to every URL rewriting problem you might ever have. That would take us until Christmas. If you consider yourself a trial-and-error dabbler in the HTTP 500-infested waters of URL rewriting, then hopefully this will provide a little bit more of a basis to help you figure out what you’re doing. If you’ve ever found yourself staring at the white screen of death after screwing up your .htaccess file, don’t worry. As Michael Jackson once insipidly whined, you are not alone. The basics Rewrite rules form part of the Apache web server’s configuration for a website, and can be placed in a number of different locations as part of your virtual host configuration. By far the simplest and most portable option is to use an .htaccess file in your website root. Provided your server has mod_rewrite available, all you need to do to kick things off in your .htaccess file is: RewriteEngine on The general formula for a rewrite rule is: RewriteRule URL/to/match URL/to/use/if/it/matches [options] When we talk about URL rewriting, we’re normally talking about one o… 2013 Drew McLellan drewmclellan 2013-12-01T00:00:00+00:00 https://24ways.org/2013/url-rewriting-for-the-fearful/ code
29 What It Takes to Build a Website In 1994 we lost Kurt Cobain and got the world wide web as a weird consolation prize. In the years that followed, if you’d asked me if I knew how to build a website I’d have said yes, I know HTML, so I know how to build a website. If you’d then asked me what it takes to build a website, I’d have had to admit that HTML would hardly feature. Among the design nerdery and dev geekery it’s easy to think that the nuts and bolts of building a page just need to be multiplied up and Ta-da! There’s your website. That can certainly be true with weekend projects and hackery for fun. It works for throwing something together on GitHub or experimenting with ideas on your personal site. But what about working professionally on client projects? The web is important, so we need to build it right. It’s 2015 – your job involves people paying you money for building websites. What does it take to build a website and to do it right? What practices should we adopt to make really great, successful and professional web projects in 2015? I put that question to some friends and 24 ways authors to see what they thought. Getting the tech right Inevitably, it all starts with the technology. We work in a technical medium, after all. From Notepad and WinFTP through to continuous integration and deployment – how do you build sites? Create a stable development environment There’s little more likely to send a web developer into a wild panic and a client into a wild rage than making a new site live and things just not working. That’s why it’s important to have realistic development and staging environments that mimic the live server as closely as possible. Are you in the habit of developing new sites right on the client’s server? Or maybe in a subfolder on your local machine? It’s time to reconsider. Charlie Perrins writes: Don’t work on a live server – this feels like one of those gear-changing moments for a developer’s growth. Build something that works just as well locally on your own machine as it does on a live server, and capture th… 2014 Drew McLellan drewmclellan 2014-12-01T00:00:00+00:00 https://24ways.org/2014/what-it-takes-to-build-a-website/ business
66 Solve the Hard Problems So, here we find ourselves on the cusp of 2016. We’ve had a good year – the web is still alive, no one has switched it off yet. Clients still have websites, teenagers still have phone apps, and there continue to be plenty of online brands to meaningfully engage with each day. Good job team, high fives all round. As it’s the time to make resolutions, I wanted to share three small ideas to take into the new year. Get good at what you do “How do you get to Carnegie Hall?” the old joke goes. “Practise, practise, practise.” We work in an industry where there is an awful lot to learn. There’s a lot to learn to get started and then once you do, there’s a lot more to learn to keep your skills current. Just when you think you’ve mastered something, it changes. This is true of many industries, of course, but the sheer pace of change for us makes learning not an annual activity, but daily. Learning takes time, and while I’m not convinced that every skill takes the fabled ten thousand hours to master, there is certainly no escaping that to remain current we must reinvest time in keeping our skills up to date. Picking where to spend your time One of the hardest aspects of this thing of ours is just choosing what to learn. If you, like me, invested any time in learning the Less CSS preprocessor over the last few years, you’ll probably now be spending your time relearning Sass instead. If you spent time learning Grunt, chances are you’ll now be thinking about whether you should switch to Gulp. It’s not just that there are new types of tools, there are new tools and frameworks to do the things you’re already doing, but, well, differently. Deciding what to learn is hard and the costs of backing the wrong horse can seriously mount up; so much so that by the time you’ve learned and then relearned the tools everyone says you need for your job, there’s rarely enough time to spend really getting to know how best to use them.  Practise, practise, practise Do you know how you don’t get to Carnegie Hall? By learning a new instrument eac… 2015 Drew McLellan drewmclellan 2015-12-24T00:00:00+00:00 https://24ways.org/2015/solve-the-hard-problems/ process
300 Taking Device Orientation for a Spin When The Police sang “Don’t Stand So Close To Me” they weren’t talking about using a smartphone to view a panoramic image on Facebook, but they could have been. For years, technology has driven relentlessly towards devices we can carry around in our pockets, and now that we’re there, we’re expected to take the thing out of our pocket and wave it around in front of our faces like a psychotic donkey in search of its own dangly carrot. But if you can’t beat them, join them. A brave new world A couple of years back all sorts of specs for new HTML5 APIs sprang up much to our collective glee. Emboldened, we ran a few tests and found they basically didn’t work in anything and went off disheartened into the corner for a bit of a sob. Turns out, while we were all busy boohooing, those browser boffins have actually being doing some work, and lo and behold, some of these APIs are even half usable. Mostly literally half usable—we’re still talking about browsers, after all. Now, of course they’re all a bit JavaScripty and are going to involve complex methods and maths and science and probably about a thousand dependancies from Github that will fall out of fashion while we’re still trying to locate the documentation, right? Well, no! So what if we actually wanted to use one of these APIs, say to impress our friends with our ability to make them wave their phones in front of their faces (because no one enjoys looking hapless more than the easily-technologically-impressed), how could we do something like that? Let’s find out. The Device Orientation API The phone-wavy API is more formally known as the DeviceOrientation Event Specification. It does a bunch of stuff that basically doesn’t work, but also gives us three values that represent orientation of a device (a phone, a tablet, probably not a desktop computer) around its x, y and z axes. You might think of it as pitch, roll and yaw if you like to spend your weekends wearing goggles and a leather hat. The main way we access these values is through an event listener, which can … 2016 Drew McLellan drewmclellan 2016-12-24T00:00:00+00:00 https://24ways.org/2016/taking-device-orientation-for-a-spin/ code
208 All That Glisters Tradition has it that at this time of year, families gather together, sit, eat and share stories. It’s an opportunity for the wisdom of the elders to be passed down to the younger members of the tribe. Tradition also has it that we should chase cheese downhill and dunk the nice lady to prove she’s a witch, so maybe let’s not put too much stock in that. I’ve been building things on the web professionally for about twenty years, and although the web has changed immeasurably, it’s probably not changed as much as I have. While I can happily say I’m not the young (always right, always arrogant) developer that I once was, unfortunately I’m now an approaching-middle-age developer who thinks he’s always right and on top of it is extremely pompous. What can you do? Nature has devised this system with the distinct advantage of allowing us to always be right, and only ever wrong in the future or in the past. So let’s roll with it. Increasingly, there seems to be a sense of fatigue within our industry. Just when you think you’ve got a handle on whatever the latest tool or technology is, something new comes out to replace it. Suddenly you find that you’ve invested precious time learning something new and it’s already old hat. The pace of change is so rapid, that new developers don’t know where to start, and experienced developers don’t know where it ends. With that in mind, here’s some fireside thoughts from a pompous old developer, that I hope might bring some Christmas comfort. Reliable and boring beats shiny and new There are so many new tools, frameworks, techniques, styles and libraries to learn. You know what? You don’t have to use them. You’re not a bad developer if you use Grunt even though others have switched to Gulp or Brunch or Webpack or Banana Sandwich. It’s probably misguided to spend lots of project time messing around with build tool fashions when your so last year build tool is already doing what you need. Just a little reminder that it’s about 100 times more important what you build than how you build it.— … 2017 Drew McLellan drewmclellan 2017-12-24T00:00:00+00:00 https://24ways.org/2017/all-that-glisters/ business
264 Dynamic Social Sharing Images Way back when social media was new, you could be pretty sure that whatever you posted would be read by those who follow you. If you’d written a blog post and you wanted to share it with those who follow you, you could post a link and your followers would see it in their streams. Oh heady days! With so many social channels and a proliferation of content and promotions flying past in everyone’s streams, it’s no longer enough to share content on social media, you have to actively sell it if you want it to be seen. You really need to make the most of every opportunity to catch a reader’s attention if you’re trying to get as many eyes as possible on that sweet, sweet social content. One of the best ways to grab attention with your posts or tweets is to include an image. There’s heaps of research that says that having images in your posts helps them stand out to followers. Reports I found showed figures from anything from 35% to 150% improvement from just having image in a post. Unfortunately, the details were surrounded with gross words like engagement and visual marketing assets and so I had to close the page before I started to hate myself too much. So without hard stats to quote, we’ll call it a rule of thumb. The rule of thumb is that posts with images will grab more attention than those without, so it makes sense that when adding pages to a website, you should make sure that they have social media sharing images associated with them. Adding sharing images The process for declaring an image to be used in places like Facebook and Twitter is very simple, and at this point is familiar to many of us. You add a meta tag to the head of the page to point to the location of the image to use. When a link to the page is added to a post, the social network will fetch the page, look for the meta tag and then use the image you specified. <meta property="og:image" content="https://example.com/my_image.jpg"> There’s a good post on this over at CSS-Tricks if you need to bone up on the details of this and other similar meta tags … 2018 Drew McLellan drewmclellan 2018-12-24T00:00:00+00:00 https://24ways.org/2018/dynamic-social-sharing-images/ code

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