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| Link | rowid | title | contents | year | author ▲ | author_slug | published | url | topic |
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| 67 | 67 | What I Learned about Product Design This Year | 2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. The work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users. I had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I’ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it’s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I’d like to share a few of those lessons. Product design is very different from marketing design The majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love. Product design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I’ve created for our marketing materials, but big gradients, textures… | 2015 | Meagan Fisher | meaganfisher | 2015-12-14T00:00:00+00:00 | https://24ways.org/2015/what-i-learned-about-product-design-this-year/ | design |
| 72 | 72 | Designing with Contrast | When an appetite for aesthetics over usability becomes the bellwether of user interface design, it’s time to reconsider who we’re designing for. Over the last few years, we have questioned the signifiers that gave obvious meaning to the function of interface elements. Strong textures, deep shadows, gradients — imitations of physical objects — were discarded. And many, rightfully so. Our audiences are now more comfortable with an experience that feels native to the technology, so we should respond in kind. Yet not all of the changes have benefitted users. Our efforts to simplify brought with them a trend of ultra-minimalism where aesthetics have taken priority over legibility, accessibility and discoverability. The trend shows no sign of losing popularity — and it is harming our experience of digital content. A thin veneer We are in a race to create the most subdued, understated interface. Visual contrast is out. In its place: the thinnest weights of a typeface and white text on bright color backgrounds. Headlines, text, borders, backgrounds, icons, form controls and inputs: all grey. While we can look back over the last decade and see minimalist trends emerging on the web, I think we can place a fair share of the responsibility for the recent shift in priorities on Apple. The release of iOS 7 ushered in a radical change to its user interface. It paired mobile interaction design to the simplicity and eloquence of Apple’s marketing and product design. It was a catalyst. We took what we saw, copied and consumed the aesthetics like pick-and-mix. New technology compounds this trend. Computer monitors and mobile devices are available with screens of unprecedented resolutions. Ultra-light type and subtle hues, difficult to view on older screens, are more legible on these devices. It would be disingenuous to say that designers have always worked on machines representative of their audience’s circumstances, but the gap has never been as large as it is now. We are running the risk of designing VIP lounges where the cost o… | 2015 | Mark Mitchell | markmitchell | 2015-12-13T00:00:00+00:00 | https://24ways.org/2015/designing-with-contrast/ | design |
| 56 | 56 | Helping VIPs Care About Performance | Making a site feel super fast is the easy part of performance work. Getting people around you to care about site speed is a much bigger challenge. How do we keep the site fast beyond the initial performance work? Keeping very important people like your upper management or clients invested in performance work is critical to keeping a site fast and empowering other designers and developers to contribute. The work to get others to care is so meaty that I dedicated a whole chapter to the topic in my book Designing for Performance. When I speak at conferences, the majority of questions during Q&A are on this topic. When I speak to developers and designers who care about performance, getting other people at one’s organization or agency to care becomes the most pressing question. My primary response to folks who raise this issue is the question: “What metric(s) do your VIPs care about?” This is often met with blank stares and raised eyebrows. But it’s also our biggest clue to what we need to do to help empower others to care about performance and work on it. Every organization and executive is different. This means that three major things vary: the primary metrics VIPs care about; the language they use about measuring success; and how change is enacted. By clueing in to these nuances within your organization, you can get a huge leg up on crafting a successful pitch about performance work. Let’s start with the metric that we should measure. Sure, (most) everybody cares about money - but is that really the metric that your VIPs are looking at each day to measure the success or efficacy of your site? More likely, dollars are the end game, but the metrics or key performance indicators (KPIs) people focus on might be: rate of new accounts created/signups cost of acquiring or retaining a customer visitor return rate visitor bounce rate favoriting or another interaction rate These are just a few examples, but they illustrate how wide-ranging the options are that people care about. I find that developers and designers haven’t… | 2015 | Lara Hogan | larahogan | 2015-12-08T00:00:00+00:00 | https://24ways.org/2015/helping-vips-care-about-performance/ | business |
| 64 | 64 | Being Responsive to the Small Things | It’s that time of the year again to trim the tree with decorations. Or maybe a DOM tree? Any web page is made of HTML elements that lay themselves out in a tree structure. We start at the top and then have multiple branches with branches that branch out from there. To decorate our tree, we use CSS to specify which branches should receive the tinsel we wish to adorn upon it. It’s all so lovely. In years past, this was rather straightforward. But these days, our trees need to be versatile. They need to be responsive! Responsive web design is pretty wonderful, isn’t it? Based on our viewport, we can decide how elements on the page should change their appearance to accommodate various constraints using media queries. Clearleft have a delightfully clean and responsive site Alas, it’s not all sunshine, lollipops, and rainbows. With complex layouts, we may have design chunks — let’s call them components — that appear in different contexts. Each context may end up providing its own constraints on the design, both in its default state and in its possibly various responsive states. Media queries, however, limit us to the context of the entire viewport, not individual containers on the page. For every container our component lives in, we need to specify how to rearrange things in that context. The more complex the system, the more contexts we need to write code for. @media (min-width: 800px) { .features > .component { } .sidebar > .component {} .grid > .component {} } Each new component and each new breakpoint just makes the entire system that much more difficult to maintain. @media (min-width: 600px) { .features > .component { } .grid > .component {} } @media (min-width: 800px) { .features > .component { } .sidebar > .component {} .grid > .component {} } @media (min-width: 1024px) { .features > .component { } } Enter container queries Container queries, also known as element queries, allow you to specify conditional CSS based on the width (or maybe height) of the container that an element lives in.… | 2015 | Jonathan Snook | jonathansnook | 2015-12-19T00:00:00+00:00 | https://24ways.org/2015/being-responsive-to-the-small-things/ | code |
| 69 | 69 | How to Do a UX Review | A UX review is where an expert goes through a website looking for usability and experience problems and makes recommendations on how to fix them. I’ve completed a number of UX reviews over my twelve years working as a user experience consultant and I thought I’d share my approach. I’ll be talking about reviewing websites here; you can adapt the approach for web apps, or mobile or desktop apps. Why conduct a review Typically, a client asks for a review to be undertaken by a trusted and, ideally, detached third party who either works for an agency or is a freelancer. Often they may ask a new member of the UX team to complete one, or even set it as a task for a job interview. This indicates the client is looking for an objective view, seen from the outside as a user would see the website. I always suggest conducting some user research rather than a review. Users know their goals and watching them make (what you might think of as) mistakes on the website is invaluable. Conducting research with six users can give you six hours’ worth of review material from six viewpoints. In short, user research can identify more problems and show how common those problems might be. There are three reasons, though, why a review might better suit client needs than user research: Quick results: user research and analysis takes at least three weeks. Limited budget: the £6–10,000 cost to run user research is about twice the cost of a UX review. Users are hard to reach: in the business-to-business world, reaching users is difficult, especially if your users hold senior positions in their organisations. Working with consumers is much easier as there are often more of them. There is some debate about the benefits of user research over UX review. In my experience you learn far more from research, but opinions differ. Be objective The number one mistake many UX reviewers make is reporting back the issues they identify as their opinion. This can cause credibility problems because you have to keep justifying why your opinion is corr… | 2015 | Joe Leech | joeleech | 2015-12-03T00:00:00+00:00 | https://24ways.org/2015/how-to-do-a-ux-review/ | ux |
| 49 | 49 | Universal React | One of the libraries to receive a huge amount of focus in 2015 has been ReactJS, a library created by Facebook for building user interfaces and web applications. More generally we’ve seen an even greater rise in the number of applications built primarily on the client side with most of the logic implemented in JavaScript. One of the main issues with building an app in this way is that you immediately forgo any customers who might browse with JavaScript turned off, and you can also miss out on any robots that might visit your site to crawl it (such as Google’s search bots). Additionally, we gain a performance improvement by being able to render from the server rather than having to wait for all the JavaScript to be loaded and executed. The good news is that this problem has been recognised and it is possible to build a fully featured client-side application that can be rendered on the server. The way in which these apps work is as follows: The user visits www.yoursite.com and the server executes your JavaScript to generate the HTML it needs to render the page. In the background, the client-side JavaScript is executed and takes over the duty of rendering the page. The next time a user clicks, rather than being sent to the server, the client-side app is in control. If the user doesn’t have JavaScript enabled, each click on a link goes to the server and they get the server-rendered content again. This means you can still provide a very quick and snappy experience for JavaScript users without having to abandon your non-JS users. We achieve this by writing JavaScript that can be executed on the server or on the client (you might have heard this referred to as isomorphic) and using a JavaScript framework that’s clever enough handle server- or client-side execution. Currently, ReactJS is leading the way here, although Ember and Angular are both working on solutions to this problem. It’s worth noting that this tutorial assumes some familiarity with React in general, its syntax and concepts. If you’d like a refresher, th… | 2015 | Jack Franklin | jackfranklin | 2015-12-05T00:00:00+00:00 | https://24ways.org/2015/universal-react/ | code |
| 60 | 60 | What’s Ahead for Your Data in 2016? | Who owns your data? Who decides what can you do with it? Where can you store it? What guarantee do you have over your data’s privacy? Where can you publish your work? Can you adapt software to accommodate your disability? Is your tiny agency subject to corporate regulation? Does another country have rights over your intellectual property? If you aren’t the kind of person who is interested in international politics, I hate to break it to you: in 2016 the legal foundations which underpin our work on the web are being revisited in not one but three major international political agreements, and every single one of those questions is up for grabs. These agreements – the draft EU Data Protection Regulation (EUDPR), the Trans-Pacific Partnership (TPP), and the draft Transatlantic Trade and Investment Partnership (TTIP) – stand poised to have a major impact on your data, your workflows, and your digital rights. While some proposed changes could protect the open web for the future, other provisions would set the internet back several decades. In this article we will review the issues you need to be aware of as a digital professional. While each of these agreements covers dozens of topics ranging from climate change to food safety, we will focus solely on the aspects which pertain to the work we do on the web. The Trans-Pacific Partnership The Trans-Pacific Partnership (TPP) is a free trade agreement between the US, Japan, Malaysia, Vietnam, Singapore, Brunei, Australia, New Zealand, Canada, Mexico, Chile and Peru – a bloc comprising 40% of the world’s economy. The agreement is expected to be signed by all parties, and thereby to come into effect, in 2016. This agreement is ostensibly about the bloc and its members working together for their common interests. However, the latest draft text of the TPP, which was formulated entirely in secret, has only been made publicly available on a Medium blog published by the U.S. Trade Representative which features a patriotic banner at the top proclaiming “TPP: Made in America.” The m… | 2015 | Heather Burns | heatherburns | 2015-12-21T00:00:00+00:00 | https://24ways.org/2015/whats-ahead-for-your-data-in-2016/ | business |
| 71 | 71 | Upping Your Web Security Game | When I started working in web security fifteen years ago, web development looked very different. The few non-static web applications were built using a waterfall process and shipped quarterly at best, making it possible to add security audits before every release; applications were deployed exclusively on in-house servers, allowing Info Sec to inspect their configuration and setup; and the few third-party components used came from a small set of well-known and trusted providers. And yet, even with these favourable conditions, security teams were quickly overwhelmed and called for developers to build security in. If the web security game was hard to win before, it’s doomed to fail now. In today’s web development, every other page is an application, accepting inputs and private data from users; software is built continuously, designed to eliminate manual gates, including security gates; infrastructure is code, with servers spawned with little effort and even less security scrutiny; and most of the code in a typical application is third-party code, pulled in through open source repositories with rarely a glance at who provided them. Security teams, when they exist at all, cannot solve this problem. They are vastly outnumbered by developers, and cannot keep up with the application’s pace of change. For us to have a shot at making the web secure, we must bring security into the core. We need to give it no less attention than that we give browser compatibility, mobile design or web page load times. More broadly, we should see security as an aspect of quality, expecting both ourselves and our peers to address it, and taking pride when we do it well. Where To Start? Embracing security isn’t something you do overnight. A good place to start is by reviewing things you’re already doing – and trying to make them more secure. Here are three concrete steps you can take to get going. HTTPS Threats begin when your system interacts with the outside world, which often means HTTP. As is, HTTP is painfully insecure, allowing attacke… | 2015 | Guy Podjarny | guypodjarny | 2015-12-11T00:00:00+00:00 | https://24ways.org/2015/upping-your-web-security-game/ | code |
| 54 | 54 | Putting My Patterns through Their Paces | Over the last few years, the conversation around responsive design has shifted subtly, focusing not on designing pages, but on patterns: understanding the small, reusable elements that comprise a larger design system. And given that many of those patterns are themselves responsive, learning to manage these small layout systems has become a big part of my work. The thing is, the more pattern-driven work I do, the more I realize my design process has changed in a number of subtle, important ways. I suppose you might even say that pattern-driven design has, in a few ways, redesigned me. Meet the Teaser Here’s a recent example. A few months ago, some friends and I redesigned The Toast. (It was a really, really fun project, and we learned a lot.) Each page of the site is, as you might guess, stitched together from a host of tiny, reusable patterns. Some of them, like the search form and footer, are fairly unique, and used once per page; others are used more liberally, and built for reuse. The most prevalent example of these more generic patterns is the teaser, which is classed as, uh, .teaser. (Look, I never said I was especially clever.) In its simplest form, a teaser contains a headline, which links to an article: Fairly straightforward, sure. But it’s just the foundation: from there, teasers can have a byline, a description, a thumbnail, and a comment count. In other words, we have a basic building block (.teaser) that contains a few discrete content types – some required, some not. In fact, very few of those pieces need to be present; to qualify as a teaser, all we really need is a link and a headline. But by adding more elements, we can build slight variations of our teaser, and make it much, much more versatile. Nearly every element visible on this page is built out of our generic “teaser” pattern. But the teaser variation I’d like to call out is the one that appears on The Toast’s homepage, on search results or on section fronts. In the main content area, each teaser in the list features larger i… | 2015 | Ethan Marcotte | ethanmarcotte | 2015-12-10T00:00:00+00:00 | https://24ways.org/2015/putting-my-patterns-through-their-paces/ | code |
| 65 | 65 | The Accessibility Mindset | Accessibility is often characterized as additional work, hard to learn and only affecting a small number of people. Those myths have no logical foundation and often stem from outdated information or misconceptions. Indeed, it is an additional skill set to acquire, quite like learning new JavaScript frameworks, CSS layout techniques or new HTML elements. But it isn’t particularly harder to learn than those other skills. A World Health Organization (WHO) report on disabilities states that, [i]ncluding children, over a billion people (or about 15% of the world’s population) were estimated to be living with disability. Being disabled is not as unusual as one might think. Due to chronic health conditions and older people having a higher risk of disability, we are also currently paving the cowpath to an internet that we can still use in the future. Accessibility has a very close relationship with usability, and advancements in accessibility often yield improvements in the usability of a website. Websites are also more adaptable to users’ needs when they are built in an accessible fashion. Beyond the bare minimum In the time of table layouts, web developers could create code that passed validation rules but didn’t adhere to the underlying semantic HTML model. We later developed best practices, like using lists for navigation, and with HTML5 we started to wrap those lists in nav elements. Working with accessibility standards is similar. The Web Content Accessibility Guidelines (WCAG) 2.0 can inform your decision to make websites accessible and can be used to test that you met the success criteria. What it can’t do is measure how well you met them. W3C developed a long list of techniques that can be used to make your website accessible, but you might find yourself in a situation where you need to adapt those techniques to be the most usable solution for your particular problem. The checkbox below is implemented in an accessible way: The input element has an id and the label associated with the checkbox refers to the in… | 2015 | Eric Eggert | ericeggert | 2015-12-17T00:00:00+00:00 | https://24ways.org/2015/the-accessibility-mindset/ | code |
| 52 | 52 | Git Rebasing: An Elfin Workshop Workflow | This year Santa’s helpers have been tasked with making a garland. It’s a pretty simple task: string beads onto yarn in a specific order. When the garland reaches a specific length, add it to the main workshop garland. Each elf has a specific sequence they’re supposed to chain, which is given to them via a work order. (This is starting to sound like one of those horrible calculus problems. I promise it isn’t. It’s worse; it’s about Git.) For the most part, the system works really well. The elves are able to quickly build up a shared chain because each elf specialises on their own bit of garland, and then links the garland together. Because of this they’re able to work independently, but towards the common goal of making a beautiful garland. At first the elves are really careful with each bead they put onto the garland. They check with one another before merging their work, and review each new link carefully. As time crunches on, the elves pour a little more cheer into the eggnog cooler, and the quality of work starts to degrade. Tensions rise as mistakes are made and unkind words are said. The elves quickly realise they’re going to need a system to change the beads out when mistakes are made in the chain. The first common mistake is not looking to see what the latest chain is that’s been added to the main garland. The garland is huge, and it sits on a roll in one of the corners of the workshop. It’s a big workshop, so it is incredibly impractical to walk all the way to the roll to check what the last link is on the chain. The elves, being magical, have set up a monitoring system that allows them to keep a local copy of the main garland at their workstation. It’s an imperfect system though, so the elves have to request a manual refresh to see the latest copy. They can request a new copy by running the command git pull --rebase=preserve (They found that if they ran git pull on its own, they ended up with weird loops of extra beads off the main garland, so they’ve opted to use this method.) This keeps the shared garl… | 2015 | Emma Jane Westby | emmajanewestby | 2015-12-07T00:00:00+00:00 | https://24ways.org/2015/git-rebasing/ | code |
| 62 | 62 | Being Customer Supportive | Every day in customer support is an inbox, a Twitter feed, or a software forum full of new questions. Each is brimming with your customers looking for advice, reassurance, or fixes for their software problems. Each one is an opportunity to take a break from wrestling with your own troublesome tasks and assist someone else in solving theirs. Sometimes the questions are straightforward and can be answered in a few minutes with a short greeting, a link to a help page, or a prewritten bit of text you use regularly: how to print a receipt, reset a password, or even, sadly, close your account. More often, a support email requires you to spend some time unpacking the question, asking for more information, and writing a detailed personal response, tailored to help that particular user on this particular day. Here I offer a few of my own guidelines on how to make today’s email the best support experience for both me and my customer. And even if you don’t consider what you do to be customer support, you might still find the suggestions useful for the next time you need to communicate with a client, to solve a software problem with teammates, or even reach out and ask for help yourself. (All the examples appearing in this article are fictional. Any resemblance to quotes from real, software-using persons is entirely coincidental. Except for the bit about Star Wars. That happened.) Who’s TAHT girl I’ll be honest: I briefly tried making these recommendations into a clever mnemonic like FAST (facial drooping, arm weakness, speech difficulties, time) or PAD (pressure, antiseptic, dressing). But instead, you get TAHT: tone, ask, help, thank. Ah, well. As I work through each message in my support queue, I listen to the tone of the email ask clarifying questions bring in extra help as needed and thank the customer when the problem is solved. Let’s open an email and get started! Leave your message at the sound of the tone With our enthusiasm for emoji, it can be very hard to infer someone’s tone from plain text. How much time have… | 2015 | Elizabeth Galle | elizabethgalle | 2015-12-02T00:00:00+00:00 | https://24ways.org/2015/being-customer-supportive/ | process |
| 66 | 66 | Solve the Hard Problems | So, here we find ourselves on the cusp of 2016. We’ve had a good year – the web is still alive, no one has switched it off yet. Clients still have websites, teenagers still have phone apps, and there continue to be plenty of online brands to meaningfully engage with each day. Good job team, high fives all round. As it’s the time to make resolutions, I wanted to share three small ideas to take into the new year. Get good at what you do “How do you get to Carnegie Hall?” the old joke goes. “Practise, practise, practise.” We work in an industry where there is an awful lot to learn. There’s a lot to learn to get started and then once you do, there’s a lot more to learn to keep your skills current. Just when you think you’ve mastered something, it changes. This is true of many industries, of course, but the sheer pace of change for us makes learning not an annual activity, but daily. Learning takes time, and while I’m not convinced that every skill takes the fabled ten thousand hours to master, there is certainly no escaping that to remain current we must reinvest time in keeping our skills up to date. Picking where to spend your time One of the hardest aspects of this thing of ours is just choosing what to learn. If you, like me, invested any time in learning the Less CSS preprocessor over the last few years, you’ll probably now be spending your time relearning Sass instead. If you spent time learning Grunt, chances are you’ll now be thinking about whether you should switch to Gulp. It’s not just that there are new types of tools, there are new tools and frameworks to do the things you’re already doing, but, well, differently. Deciding what to learn is hard and the costs of backing the wrong horse can seriously mount up; so much so that by the time you’ve learned and then relearned the tools everyone says you need for your job, there’s rarely enough time to spend really getting to know how best to use them. Practise, practise, practise Do you know how you don’t get to Carnegie Hall? By learning a new instrument eac… | 2015 | Drew McLellan | drewmclellan | 2015-12-24T00:00:00+00:00 | https://24ways.org/2015/solve-the-hard-problems/ | process |
| 59 | 59 | Animating Your Brand | Let’s talk about how we add animation to our designs, in a way that’s consistent with other aspects of our brand, such as fonts, colours, layouts and everything else. Animating is fun. Adding animation to our designs can bring them to life and make our designs stand out. Animations can show how the pieces of our designs fit together. They provide context and help people use our products. All too often animation is something we tack on at the end. We put a transition on a modal window or sliding menu and we often don’t think about whether that animation is consistent with our overall design. Style guides to the rescue A style guide is a document that establishes and enforces style to improve communication. It can cover anything from typography and writing style to ethics and other, broader goals. It might be a static visual document showing every kind of UI, like in the Codecademy.com redesign shown below. UI toolkit from “Reimagining Codecademy.com” by @mslima It might be a technical reference with code examples. CodePen’s new design patterns and style guide is a great example of this, showing all the components used throughout the website as live code. CodePen’s design patterns and style guide A style guide gives a wide view of your project, it maintains consistency when adding new content, and we can use our style guide to present animations. Living documents Style guides don’t need to be static. We can use them to show movement. We can share CSS keyframe animations or transitions that can then go into production. We can also explain why animation is there in the first place. Just as a style guide might explain why we chose a certain font or layout, we can use style guides to explain the intent behind animation. This means that if someone else wants to create a new component, they will know why animation applies. If you haven’t yet set up a style guide, you might want to take a look at Pattern Lab. It’s a great tool for setting up your own style guide and includes loads of design patterns to get started. There … | 2015 | Donovan Hutchinson | donovanhutchinson | 2015-12-01T00:00:00+00:00 | https://24ways.org/2015/animating-your-brand/ | design |
| 51 | 51 | Blow Your Own Trumpet | Even if your own trumpet’s tiny and fell out of a Christmas cracker, blowing it isn’t something that everyone’s good at. Some people find selling themselves and what they do difficult. But, you know what? Boo hoo hoo. If you want people to buy something, the reality is you’d better get good at selling, especially if that something is you. For web professionals, the best place to tell potential business customers or possible employers about what you do is on your own website. You can write what you want and how you want, but that doesn’t make knowing what to write any easier. As a matter of fact, writing for yourself often proves harder than writing for someone else. I spent this autumn thinking about what I wanted to say about Stuff & Nonsense on the website we relaunched recently. While I did that, I spoke to other designers about how they struggled to write about their businesses. If you struggle to write well, don’t worry. You’re not on your own. Here are five ways to hit the right notes when writing about yourself and your work. Be genuine about who you are I’ve known plenty of talented people who run a successful business pretty much single-handed. Somehow they still feel awkward presenting themselves as individuals. They wonder whether describing themselves as a company will give them extra credibility. They especially agonise over using “we” rather than “I” when describing what they do. These choices get harder when you’re a one-man band trading as a limited company or LLC business entity. If you mainly work alone, don’t describe yourself as anything other than “I”. You might think that saying “we” makes you appear larger and will give you a better chance of landing bigger and better work, but the moment a prospective client asks, “How many people are you?” you’ll have some uncomfortable explaining to do. This will distract them from talking about your work and derail your sales process. There’s no need to be anything other than genuine about how you describe yourself. You should be proud to say “I” becau… | 2015 | Andy Clarke | andyclarke | 2015-12-23T00:00:00+00:00 | https://24ways.org/2015/blow-your-own-trumpet/ | business |
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