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9 How to Write a Book Were you recently inspired to write a book after reading Owen Gregory’s compendium of author insights? Maybe so inspired to strike out on your own and self-publish? Based on personal experience, writing a book is hard. It requires a great deal of research, experience, and patience. To be able to consolidate your thoughts and what you’ve learned into a sensible and readable tome is an admirable feat. To decide to self-publish and take on yourself all of the design, printing, distribution, and so much more is tantamount to insanity. Again, based on personal experience. So, why might you want to self-publish? If you’ve spent many a late night doing cross-browser testing just to know that your site works flawlessly in twenty-four different browsers — including Mosaic, of course — then maybe you’ll understand the fun that comes from doing it all. Working with a publisher, you’re left to focus on one core thing: writing. That’s a good thing. A good publisher has the right resources to help you get your idea polished and the distribution network to get your book on store shelves around the world. It’s a very proud moment to be able to walk into a book store and see your book sitting there on the shelf. Self-publishing can also be a wonderful process as you get to own it from beginning to end. Every decision is yours and if you’re a control freak like me, this can be a very rewarding experience. While there are many aspects to self-publishing, I’m going to speak to just one of them: creating an ebook. Formats In creating an ebook, you first need to decide what formats you wish to support. There are three main formats, each with their own pros and cons: PDF EPUB MOBI PDFs are supported on almost every device (Windows, Mac, Kindle, iPad, Android, etc.) and can even be a stepping stone to creating a print version of your book. PDFs allow for full typographic and design control, but at the cost of needing to fit things into a predefined page layout. Is it US Letter or A4? Or is it a format that isn’t easily… 2013 Jonathan Snook jonathansnook 2013-12-19T00:00:00+00:00 https://24ways.org/2013/how-to-write-a-book/ content
19 In Their Own Write: Web Books and their Authors The currency of written communication — words on the page, words on the screen — comprises many denominations. To further our ends in web design and development, we freely spend and receive several: tweets aphoristic and trenchant, banal and perfunctory; blog posts and articles that call us to action or reflection; anecdotes, asides, comments, essays, guides, how-tos, manuals, musings, notes, opinions, stories, thoughts, tips pro and not-so-pro. So many, many words. Our industry (so much more than this, but what on earth are we, collectively?), our community thrives on writing and sharing knowledge and experience. 24 ways is a case in point. Everyone can learn and contribute through reading and writing — it’s what we’ve always done. To web authors and readers seeking greater returns, though, broader culture has vouchsafed an enduring and singular artefact: the book. Last month I asked a small sample of web book authors if they would be prepared to answer a few questions; most of them kindly agreed. In spirit, the survey was informal: I had neither hypothesis nor unground axe. I work closely with writers — and yes, I’ve edited or copy-edited books by several of the authors I surveyed — and wanted to share their thoughts about what it was like to write a book (“…it was challenging to find a coherent narrative”), why they did it (“Who wouldn’t want to?”) and what they learned from the experience (“That I could!”). Reasons for writing a book In web development the connection between authors and readers is unusually close and immediate. Working in our medium precipitates a unity that’s rare elsewhere. Yet writing and publishing a book, even during the current books revolution, is something only a few of us attempt and it remains daunting and a little remote. What spurs an author to try it? For some, it’s a deeply held resistance to prevailing trends: I felt that designers and developers needed to be shaken out of what seemed to me had been years of stagnation. —Andrew Clarke Or even a desire to protect us from… 2013 Owen Gregory owengregory 2013-12-15T00:00:00+00:00 https://24ways.org/2013/web-books/ content
24 Kill It With Fire! What To Do With Those Dreaded FAQs In the mid-1640s, a man named Matthew Hopkins attempted to rid England of the devil’s influence, primarily by demanding payment for the service of tying women to chairs and tossing them into lakes. Unsurprisingly, his methods garnered criticism. Hopkins defended himself in The Discovery of Witches in 1647, subtitled “Certaine Queries answered, which have been and are likely to be objected against MATTHEW HOPKINS, in his way of finding out Witches.” Each “querie” was written in the voice of an imagined detractor, and answered in the voice of an imagined defender (always referring to himself as “the discoverer,” or “him”): Quer. 14. All that the witch-finder doth is to fleece the country of their money, and therefore rides and goes to townes to have imployment, and promiseth them faire promises, and it may be doth nothing for it, and possesseth many men that they have so many wizzards and so many witches in their towne, and so hartens them on to entertaine him. Ans. You doe him a great deale of wrong in every of these particulars. Hopkins’ self-defense was an early modern English FAQ. Digital beginnings Question and answer formatting certainly isn’t new, and stretches back much further than witch-hunt days. But its most modern, most notorious, most reviled incarnation is the internet’s frequently asked questions page. FAQs began showing up on pre-internet mailing lists as a way for list members to answer and pre-empt newcomers’ repetitive questions: The presumption was that new users would download archived past messages through ftp. In practice, this rarely happened and the users tended to post questions to the mailing list instead of searching its archives. Repeating the “right” answers becomes tedious… When all the users of a system can hear all the other users, FAQs make a lot of sense: the conversation needs to be managed and manageable. FAQs were a stopgap for the technological limitations of the time. But the internet moved past mailing lists. Online information can be stored, searched,… 2013 Lisa Maria Martin lisamariamartin 2013-12-08T00:00:00+00:00 https://24ways.org/2013/what-to-do-with-faqs/ content
1 Why Bother with Accessibility? Web accessibility (known in other fields as inclusive design or universal design) is the degree to which a website is available to as many people as possible. Accessibility is most often used to describe how people with disabilities can access the web. How we approach accessibility In the web community, there’s a surprisingly inconsistent approach to accessibility. There are some who are endlessly dedicated to accessible web design, and there are some who believe it so intrinsic to the web that it shouldn’t be considered a separate topic. Still, of those who are familiar with accessibility, there’s an overwhelming number of designers, developers, clients and bosses who just aren’t that bothered. Over the last few months I’ve spoken to a lot of people about accessibility, and I’ve heard the same reasons to ignore it over and over again. Let’s take a look at the most common excuses. Excuse 1: “People with disabilities don’t really use the web” Accessibility will make your site available to more people — the inclusion case In the same way that the accessibility of a building isn’t just about access for wheelchair users, web accessibility isn’t just about blind users and screen readers. We can affect positively the lives of many people by making their access to the web easier. There are four main types of disability that affect use of the web: Visual Blindness, low vision and colour-blindness Auditory Profoundly deaf and hard of hearing Motor The inability to use a mouse, slow response time, limited fine motor control Cognitive Learning difficulties, distractibility, the inability to focus on large amounts of information None of these disabilities are completely black and white Examining deafness, it’s clear from the medical scale that there are many grey areas between full hearing and total deafness: mild moderate moderately severe severe profound totally deaf For eyesight, and brain conditions that affect what users see, there is a huge range of conditions and challenges: astigmatis… 2013 Laura Kalbag laurakalbag 2013-12-10T00:00:00+00:00 https://24ways.org/2013/why-bother-with-accessibility/ design
6 Run Ragged You care about typography, right? Do you care about words and how they look, read, and are understood? If you pick up a book or magazine, you notice the moment something is out of place: an orphan, rivers within paragraphs of justified prose, or caps masquerading as small caps. So why, I ask you, is your stance any different on the web? We’re told time and time again that as a person who makes websites we have to get comfortable with our lack of control. On the web, this is a feature, not a bug. But that doesn’t mean we have to lower our standards, or not strive for the same amount of typographic craft of our print-based cousins. We shouldn’t leave good typesetting at the door because we can’t control the line length. When I typeset books, I’d spend hours manipulating the text to create a pleasurable flow from line to line. A key aspect of this is manicuring the right rag — the vertical line of words on ranged-left text. Maximising the space available, but ensuring there are no line breaks or orphaned words that disrupt the flow of reading. Setting a right rag relies on a bunch of guidelines — or as I was first taught to call them, violations! Violation 1. Never break a line immediately following a preposition Prepositions are important, frequently used words in English. They link nouns, pronouns and other words together in a sentence. And links should not be broken if you can help it. Ending a line on a preposition breaks the join from one word to another and forces the reader to work harder joining two words over two lines. For example: The container is for the butter The preposition here is for and shows the relationship between the butter and the container. If this were typeset on a line and the line break was after the word for, then the reader would have to carry that through to the next line. The sentence would not flow. There are lots of prepositions in English – about 150 – but only 70 or so in use. Violation 2. Never break a line immediately following a dash A dash — either an em-dash or … 2013 Mark Boulton markboulton 2013-12-24T00:00:00+00:00 https://24ways.org/2013/run-ragged/ design
12 Untangling Web Typography When I was a carpenter, I noticed how homeowners often had this deer-in-the-headlights look when the contractor I worked for would ask them to make tons of decisions, seemingly all at once. Square or subway tile? Glass or ceramic? Traditional or modern trim details? Flat face or picture frame cabinets? Real wood or laminate flooring? Every day the decisions piled up and were usually made in the context of that room, or that part of that room. Rarely did the homeowner have the benefit of taking that particular decision in full view of the larger context of the project. And architectural plans? Sure, they lay out the broad strokes, but there is still so much to decide. Typography is similar. Designers try to make sites that are easy to use and understand visually. They labour over the details of line height, font size, line length, and font weights. They consider the relative merits of different typographical scales for applications versus content-driven sites. Frequently, designers consider all of this in the context of one page, feature, or view of an application. They are asked to make a million tiny decisions. Sometimes designers just bump up the font size until it looks right. I don’t see anything wrong with that. Instincts are important. Designing in context is easier. It’s OK to leave the big picture until later. Design a bunch of things, and then look for the patterns. You can’t always know everything up front. How does the current feature relate to all the other features on the site? For a large site, just like for a substantial remodel, the number of decisions you would need to internalize to make that knowable would be prohibitively large. When typography goes awry I should be honest. I know very little about typography. I struggle to understand vertical rhythm and the math in Tim Ahrens’s talks about the interaction between type design and rendering technology kind of melted my brain. I have an unusual perspective because I’m not the one making the design decisions, but I am the one implementing t… 2013 Nicole Sullivan nicolesullivan 2013-12-20T00:00:00+00:00 https://24ways.org/2013/untangling-web-typography/ design
13 Data-driven Design with an Annual Survey Too often, we base designs on assumptions that don’t match customer perspectives. Why? Because the data we need to make informed decisions isn’t available. Imagine starting off the year with a treasure trove of user data that can be filtered, sliced, and diced to inform new UI designs, help you discover where users struggle the most, and expose emerging trends in your customers’ needs that could lead to new features. Why, that would be useful indeed. And it’s easy to obtain by conducting an annual survey. Annual surveys may seem as exciting as receiving socks and undies for Christmas, but they’re the gift that keeps on giving all year long (just like fresh socks and undies). I’m not ashamed to admit it: I love surveys! Each time my design research team runs a survey, we learn so much about customer motivations, interests, and behaviors. Surveys provide an aggregate snapshot of your users that can’t easily be obtained by other research methods, and they can be conducted quickly too. You can build a survey in a few hours, run a pilot test in a day, and have real results streaming in the following day. Speed is essential if design research is going to keep pace with a busy product release schedule. Surveys are also an invaluable springboard for customer interviews, which provide deep perspectives on user behavior. If you play your cards right as you construct your survey, you can capture a user ID and an email address for each respondent, making it easy to get in touch with customers whose feedback is particularly intriguing. No more recruiting customers for your research via Twitter or through a recruiting company charging a small fortune. You can filter survey responses and isolate the exact customers to talk with in moments, not months. I love this connected process of sending targeted surveys, filtering the results, and then — with surgical precision — selecting just the right customers to interview. Not only is it fast and cheap, but it lets design researchers do quantitative and qualitative research in … 2013 Aarron Walter aarronwalter 2013-12-13T00:00:00+00:00 https://24ways.org/2013/data-driven-design-with-an-annual-survey/ design
3 Project Hubs: A Home Base for Design Projects SCENE: A design review meeting. Laptop screens. Coffee cups. Project manager: Hey, did you get my email with the assets we’ll be discussing? Client: I got an email from you, but it looks like there’s no attachment. PM: Whoops! OK. I’m resending the files with the attachments. Check again? Client: OK, I see them. It’s homepage_v3_brian-edits_FINAL_for-review.pdf, right? PM: Yeah, that’s the one. Client: OK, hang on, Bill’s going to print them out. (3-minute pause. Small talk ensues.) Client: Alright, Bill’s back. We’re good to start. Brian: Oh, actually those homepage edits we talked about last time are in the homepage_v4_brian_FINAL_v2.pdf document that I posted to Basecamp earlier today. Client: Oh, OK. What message thread was that in? Brian: Uh, I’m pretty sure it’s in “Homepage Edits and Holiday Schedule.” Client: Alright, I see them. Bill’s going back to the printer. Hang on a sec… This is only a slightly exaggerated version of my experience in design review meetings. The design project dance is a sloppy one. It involves a slew of email attachments, PDFs, PSDs, revisions, GitHub repos, staging environments, and more. And while tools like Basecamp can help manage all these moving parts, it can still be incredibly challenging to extract only the important bits, juggle deliverables, and see how your project is progressing. Enter project hubs. Project hubs A project hub consolidates all the key design and development materials onto a single webpage presented in reverse chronological order. The timeline lives online (either publicly available or password protected), so that everyone involved in the team has easy access to it. A project hub. I was introduced to project hubs after seeing Dan Mall’s open redesign of Reading Is Fundamental. Thankfully, I had a chance to work with Dan on two projects where I got to see firsthand how beneficial a project hub can be. Here’s what makes a project hub great: Serves as a centralized home base for the project Trains clients and teams to decide i… 2013 Brad Frost bradfrost 2013-12-17T00:00:00+00:00 https://24ways.org/2013/project-hubs/ process
4 Credits and Recognition A few weeks ago, I saw a friendly little tweet from a business congratulating a web agency on being nominated for an award. The business was quite happy for them and proud to boot — they commented on how the same agency designed their website, too. What seemed like a nice little shout-out actually made me feel a little disappointed. Why? In reality, I knew that the web agency didn’t actually design the site — I did, when I worked at a different agency responsible for the overall branding and identity. I certainly wasn’t disappointed at the business — after all, saying that someone designed your site when they were responsible for development is an easy mistake to make. Chances are, the person behind the tweets and status updates might not even know the difference between words like design and development. What really disappointed me was the reminder of how many web workers out there never explain their roles in a project when displaying work in a portfolio. If you’re strictly a developer and market yourself as such, there might be less room for confusion, but things can feel a little deceptive if you offer a wide range of services yet never credit the other players when collaboration is part of the game. Unfortunately, this was the case in this situation. Whatever happened to credit where credit’s due? Advertising attribution Have you ever thumbed through an advertising annual or browsed through the winners of an advertising awards website, like the campaign below from Kopenhagen Chocolate on Advertising Age? If so, it’s likely that you’ve noticed some big differences in how the work is credited. Everyone involved in a creative advertising project is mentioned. Art directors, writers, creative directors, photographers, illustrators and, of course, the agency all get a fair shot at fifteen minutes of fame. Why can’t we take this same idea and introduce it to our own showcases? Crediting on client sites Ah, the good old days of web rings, guestbooks, and under construction GIFs, when slipping in a cheeky… 2013 Geri Coady gericoady 2013-12-16T00:00:00+00:00 https://24ways.org/2013/credits-and-recognition/ process
5 Managing a Mind On 21 May 2013, I woke in a hospital bed feeling exhausted, disorientated and ashamed. The day before, I had tried to kill myself. It’s very hard to write about this and share it. It feels like I’m opening up the deepest recesses of my soul and laying everything bare, but I think it’s important we share this as a community. Since starting tentatively to write about my experience, I’ve had many conversations about this: sharing with others; others sharing with me. I’ve been surprised to discover how many people are suffering similarly, thinking that they’re alone. They’re not. Due to an insane schedule of teaching, writing, speaking, designing and just generally trying to keep up, I reached a point where my buffers completely overflowed. I was working so hard on so many things that I was struggling to maintain control. I was living life on fast-forward and my grasp on everything was slowly slipping. On that day, I reached a low point – the lowest point of my life – and in that moment I could see only one way out. I surrendered. I can’t really describe that moment. I’m still grappling with it. All I know is that I couldn’t take it any more and I gave up. I very nearly died. I’m very fortunate to have survived. I was admitted to hospital, taken there unconscious in an ambulance. On waking, I felt overwhelmed with shame and overcome with remorse, but I was resolved to grasp the situation and address it. The experience has forced me to confront a great deal of issues in my life; it has also encouraged me to seek a deeper understanding of my situation and, in particular, the mechanics of the mind. The relentless pace of change We work in a fast-paced industry: few others, if any, confront the daily challenges we face. The landscape we work within is characterised by constant flux. It’s changing and evolving at a rate we have never experienced before. Few industries reinvent themselves yearly, monthly, weekly… Ours is one of these industries. Technology accelerates at an alarming rate and keeping abreast of this … 2013 Christopher Murphy christophermurphy 2013-12-21T00:00:00+00:00 https://24ways.org/2013/managing-a-mind/ process
10 Home Kanban for Domestic Bliss My wife is an architect. I’m a leader of big technical teams these days, but for many years after I was a dev I was a project/program manager. Our friends and family used to watch Grand Designs and think that we would make the ideal team — she could design, I could manage the project of building or converting whatever dream home we wanted. Then we bought a house. A Victorian terrace in the north-east of England that needed, well, a fair bit of work. The big decisions were actually pretty easy: yes, we should knock through a double doorway from the dining room to the lounge; yes, we should strip out everything from the utility room and redo it; yes, we should roll back the hideous carpet in the bedrooms upstairs and see if we could restore the original wood flooring. Those could be managed like a project. What couldn’t be was all the other stuff. Incremental improvements are harder to schedule, and in a house that’s over a hundred years old you never know what you’re going to find when you clear away some tiles, or pull up the carpets, or even just spring-clean the kitchen (“Erm, hon? The paint seems to be coming off. Actually, so does the plaster…”). A bit like going in to fix bugs in code or upgrade a machine — sometimes you end up quite far down the rabbit hole. And so, as we tried to fit in those improvements in our evenings and weekends, we found ourselves disagreeing. Arguing, even. We were both trying to do the right thing (make the house better) but since we were fitting it in where we could, we often didn’t get to talk and agree in detail what was needed (exactly how to make the house better). And it’s really frustrating when you stay up late doing something, just to find that your other half didn’t mean that they meant this instead, and so your effort was wasted. Then I saw this tweet from my friend and colleague Jamie Arnold, who was using the same kanban board approach at home as we had instituted at the UK Government Digital Service to manage our portfolio. Mrs Arnold embraces Kanban wall at ho… 2013 Meri Williams meriwilliams 2013-12-14T00:00:00+00:00 https://24ways.org/2013/home-kanban-for-domestic-bliss/ process
17 Bringing Design and Research Closer Together The ‘should designers be able to code’ debate has raged for some time, but I’m interested in another debate: should designers be able to research? Are you a designer who can do research? Good research and the insights you uncover inspire fresh ways of thinking and get your creative juices flowing. Good research brings clarity to a woolly brief. Audience insight helps sharpen your focus on what’s really important. Experimentation through research and design brings a sense of playfulness and curiosity to your work. Good research helps you do good design. Being a web designer today is pretty tough, particularly if you’re a freelancer and work on your own. There are so many new ideas, approaches to workflow and trends and tools to keep up with. How do you decide which things to do and which to ignore? A modern web designer needs to be able to consider the needs of the audience, design appropriate IAs and layouts, choose colour palettes, pick appropriate typefaces and type layouts, wrangle with content, style, code, dabble in SEO, and the list goes on and on. Not only that, but today’s web designer also has to keep up with the latest talking points in the industry: responsive design, Agile, accessibility, Sass, Git, lean UX, content first, mobile first, blah blah blah. Any good web designer doesn’t need to be persuaded about the merits of including research in their toolkit, but do you really have time to include research too? Who is responsible for research? Generally, research in the web industry forms part of other disciplines and isn’t so much a discipline in its own right. It’s very often thought of as part of UX, or activities that make up a process such as IA or content strategy. Research is often undertaken by UX designers, information architects or content strategists and isn’t something designers or developers get that involved in. Some people lump all of these activities together and label it design research and have design researchers to do it. Some companies, such as the one I run with my husband Ma… 2013 Emma Boulton emmaboulton 2013-12-22T00:00:00+00:00 https://24ways.org/2013/bringing-design-and-research-closer-together/ ux

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