24ways: articles: 2 rows where where topic = "business" and year = 2007

2 rows where topic = "business" and year = 2007

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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
156	156	Mobile 2.0	Thinking 2.0 As web geeks, we have a thick skin towards jargon. We all know that “Web 2.0” has been done to death. At Blue Flavor we even have a jargon bucket to penalize those who utter such painfully overused jargon with a cash deposit. But Web 2.0 is a term that has lodged itself into the conscience of the masses. This is actually a good thing. The 2.0 suffix was able to succinctly summarize all that was wrong with the Web during the dot-com era as well as the next evolution of an evolving media. While the core technologies actually stayed basically the same, the principles, concepts, interactions and contexts were radically different. With that in mind, this Christmas I want to introduce to you the concept of Mobile 2.0. While not exactly a new concept in the mobile community, it is relatively unknown in the web community. And since the foundation of Mobile 2.0 is the web, I figured it was about time for you to get to know each other. It’s the Carriers’ world. We just live in it. Before getting into Mobile 2.0, I thought first I should introduce you to its older brother. You know the kind, the kid with emotional problems that likes to beat up on you and your friends for absolutely no reason. That is the mobile of today. The mobile ecosystem is a very complicated space often and incorrectly compared to the Web. If the Web was a freewheeling hippie — believing in freedom of information and the unity of man through communities — then Mobile is the cutthroat capitalist — out to pillage and plunder for the sake of the almighty dollar. Where the Web is relatively easy to publish to and ultimately make a buck, Mobile is wrought with layers of complexity, politics and obstacles. I can think of no better way to summarize these challenges than the testimony of Jason Devitt to the United States Congress in what is now being referred to as the “iPhone Hearing.” Jason is the co-founder and CEO of SkyDeck a new wireless startup and former CEO of Vindigo an early pioneer in mobile content. As Jason points out, th…	2007	Brian Fling	brianfling	2007-12-21T00:00:00+00:00	https://24ways.org/2007/mobile-2-0/	business
158	158	10 Ways To Get Design Approval	One of the most challenging parts of the web design process is getting design sign off. It can prove time consuming, demoralizing and if you are not careful can lead to a dissatisfied client. What is more you can end up with a design that you are ashamed to include in your portfolio. How then can you ensure that the design you produce is the one that gets built? How can you get the client to sign off on your design? Below are 10 tips learnt from years of bitter experience. 1. Define the role of the client and designer Many of the clients you work with will not have been involved in a web project before. Even if they have they may have worked in a very different way to what you would expect. Take the time at the beginning of the project to explain their role in the design of the site. The best approach is to emphasis that their job is to focus on the needs of their users and business. They should concentrate on the broad issues, while you worry about the details of layout, typography and colour scheme. By clarifying what you expect from the client, you help them to provide the right kind of input throughout the process. 2. Understand the business Before you open up Photoshop or put pen to paper, take the time to make sure you properly understand not only the brief but the organization behind the site. By understanding their business objectives, organizational structure and marketing strategy your design decisions will be better informed. You cannot rely upon the brief to provide all of the information you need. It is important to dig deeper and get as good an understanding of their business as possible. This information will prove invaluable when justifying your design decisions. 3. Understand the users We all like to think of ourselves as user centric designers, but exactly how much effort do you put into knowing your users before beginning the design process? Take the time to really understand them the best you can. Try to meet with some real prospective users and get to know their needs. Failing that…	2007	Paul Boag	paulboag	2007-12-10T00:00:00+00:00	https://24ways.org/2007/10-ways-to-get-design-approval/	business

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