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| Link | rowid ▼ | title | contents | year | author | author_slug | published | url | topic |
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| 150 | 150 | A Gift Idea For Your Users: Respect, Yo | If, indeed, it is the thought that counts, maybe we should pledge to make more thoughtful design decisions. In addition to wowing people who use the Web sites we build with novel features, nuanced aesthetics and the new new thing, maybe we should also thread some subtle things throughout our work that let folks know: hey, I’m feeling ya. We’re simpatico. I hear you loud and clear. It’s not just holiday spirit that moves me to talk this way. As good as people are, we need more than the horizon of karma to overcome that invisible demon, inertia. Makers of the Web, respectful design practices aren’t just the right thing, they are good for business. Even if your site is the one and only place to get experience x, y or zed, you don’t rub someone’s face in it. You keep it free flowing, you honor the possible back and forth of a healthy transaction, you are Johnny Appleseed with the humane design cues. You make it clear that you are in it for the long haul. A peek back: Think back to what search (and strategy) was like before Google launched a super clean page with “I’m Feeling Lucky” button. Aggregation was the order of the day (just go back and review all the ‘strategic alliances’ that were announced daily.) Yet the GOOG comes along with this zen layout (nope, we’re not going to try to make you look at one of our media properties) and a bold, brash, teleport-me-straight-to-the-first-search-result button. It could have been titled “We’re Feeling Cocky”. These were radical design decisions that reset how people thought about search services. Oh, you mean I can just find what I want and get on with it? It’s maybe even more impressive today, after the GOOG has figured out how to monetize attention better than anyone. “I’m Feeling Lucky” is still there. No doubt, it costs the company millions. But by leaving a little money on the table, they keep the basic bargain they started to strike in 1997. We’re going to get you where you want to go as quickly as possible. Where are the places we might make … | 2007 | Brian Oberkirch | brianoberkirch | 2007-12-23T00:00:00+00:00 | https://24ways.org/2007/a-gift-idea-for-your-users-respect-yo/ | ux |
| 159 | 159 | How Media Studies Can Massage Your Message | A young web designer once told his teacher ‘just get to the meat already.’ He was frustrated with what he called the ‘history lessons and name-dropping’ aspects of his formal college course. He just wanted to learn how to build Web sites, not examine the reasons why. Technique and theory are both integrated and necessary portions of a strong education. The student’s perspective has direct value, but also holds a distinct sorrow: Knowing the how without the why creates a serious problem. Without these surrounding insights we cannot tap into the influence of the history and evolved knowledge that came before. We cannot properly analyze, criticize, evaluate and innovate beyond the scope of technique. History holds the key to transcending former mistakes. Philosophy encourages us to look at different points of view. Studying media and social history empowers us as Web workers by bringing together myriad aspects of humanity in direct relation to the environment of society and technology. Having an understanding of media, communities, communication arts as well as logic, language and computer savvy are all core skills of the best of web designers in today’s medium. Controlling the Message ‘The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows.’ – Frank Zappa Media is meant to express an idea. The great media theorist Marshall McLuhan suggests that not only is media interesting because it’s about the expression of ideas, but that the media itself actually shapes the way a given idea is perceived. This is what McLuhan meant when he uttered those famous words: ‘The medium is the message.’ If instead of actually serving a steak to a vegetarian friend, what might a painting of the steak mean instead? Or a sculpture of a cow? Depending upon the form of media in question, the message is altered. Figure 1 Must we know the history of cows to appreciate the steak on our plate? Perhaps not, but if we begin to examine how that meat came to be … | 2007 | Molly Holzschlag | mollyholzschlag | 2007-12-22T00:00:00+00:00 | https://24ways.org/2007/how-media-studies-can-massage-your-message/ | ux |
| 160 | 160 | Tracking Christmas Cheer with Google Charts | A note from the editors: Since this article was written Google has retired the Charts API. Let’s get something out in the open: I love statistics. As an informatician I can’t get enough graphs, charts, and numbers. So you can imagine when Google released their Charts API I thought Christmas had come early. I immediately began to draw up graphs for the holiday season using the new API; and using my new found chart-making skills I’ll show you what you can and can’t do with Google Charts. Mummy, it’s my first chart The Google Charts API allows you to send data to Google; in return they give you back a nicely-rendered graph. All the hard work is done on Google’s servers — you need only reference an image in your HTML. You pass along the data — the numbers for the charts, axis labels, and so on — in the query string of the image’s URL. If you want to add charts to your blog or web site, there’s probably no quicker way to get started. Here’s a simple example: if we add the following line to an HTML page: <img src="http://chart.apis.google.com/chart?cht=lc&chs=200x125&chd=s:ZreelPuevfgznf2008" /> Then we’ll see the line graph in Figure 1 appear in our page. That graph is hosted on Google’s own server1: http://chart.apis.google.com/. Figure 1: A simple example of a line graph created with Google Charts. If you look at the URL used in the example you’ll notice we’re passing some parameters along in the query string (the bit after the question mark). The query string looks like this: cht=lc&chs=200x125&chd=s:ZreelPuevfgznf2008 It’s contains everything Google Charts needs to draw the graph. There are three parameters in the query string: cht; this specifies the type of chart Google Charts will generate (in this case, lc is a line chart). chs, the value of which is 200x125; this defines the chart’s size (200 pixels wide by 125 pixels high). chd, the value of which is s:ZreelPuevfgznf2008; this is the actual chart data, which we’ll discus… | 2007 | Brian Suda | briansuda | 2007-12-11T00:00:00+00:00 | https://24ways.org/2007/tracking-christmas-cheer-with-google-charts/ | ux |
| 166 | 166 | Performance On A Shoe String | Back in the summer, I happened to notice the official Wimbledon All England Tennis Club site had jumped to the top of Alexa’s Movers & Shakers list — a list that tracks sites that have had the biggest upturn or downturn in traffic. The lawn tennis championships were underway, and so traffic had leapt from almost nothing to crazy-busy in a no time at all. Many sites have similar peaks in traffic, especially when they’re based around scheduled events. No one cares about the site for most of the year, and then all of a sudden – wham! – things start getting warm in the data centre. Whilst the thought of chestnuts roasting on an open server has a certain appeal, it’s less attractive if you care about your site being available to visitors. Take a look at this Alexa traffic graph showing traffic patterns for superbowl.com at the beginning of each year, and wimbledon.org in the month of July. Traffic graph from Alexa.com Whilst not on the same scale or with such dramatic peaks, we have a similar pattern of traffic here at 24ways.org. Over the last three years we’ve seen a dramatic pick up in traffic over the month of December (as would be expected) and then a much lower, although steady load throughout the year. What we do have, however, is the luxury of knowing when the peaks will be. For a normal site, be that a blog, small scale web app, or even a small corporate site, you often just cannot predict when you might get slashdotted, end up on the front page of Digg or linked to from a similarly high-profile site. You just don’t know when the peaks will be. If you’re a big commercial enterprise like the Super Bowl, scaling up for that traffic is simply a cost of doing business. But for most of us, we can’t afford to have massive capacity sat there unused for 90% of the year. What you have to do instead is work out how to deal with as much traffic as possible with the modest resources you have. In this article I’m going to talk about some of the things we’ve learned about keeping 24 ways running throughout December,… | 2007 | Drew McLellan | drewmclellan | 2007-12-24T00:00:00+00:00 | https://24ways.org/2007/performance-on-a-shoe-string/ | ux |
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