24ways: articles: 1 row where where "published" is on date 2007-12-22 and year = 2007

1 row where "published" is on date 2007-12-22 and year = 2007

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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
159	159	How Media Studies Can Massage Your Message	A young web designer once told his teacher ‘just get to the meat already.’ He was frustrated with what he called the ‘history lessons and name-dropping’ aspects of his formal college course. He just wanted to learn how to build Web sites, not examine the reasons why. Technique and theory are both integrated and necessary portions of a strong education. The student’s perspective has direct value, but also holds a distinct sorrow: Knowing the how without the why creates a serious problem. Without these surrounding insights we cannot tap into the influence of the history and evolved knowledge that came before. We cannot properly analyze, criticize, evaluate and innovate beyond the scope of technique. History holds the key to transcending former mistakes. Philosophy encourages us to look at different points of view. Studying media and social history empowers us as Web workers by bringing together myriad aspects of humanity in direct relation to the environment of society and technology. Having an understanding of media, communities, communication arts as well as logic, language and computer savvy are all core skills of the best of web designers in today’s medium. Controlling the Message ‘The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows.’ – Frank Zappa Media is meant to express an idea. The great media theorist Marshall McLuhan suggests that not only is media interesting because it’s about the expression of ideas, but that the media itself actually shapes the way a given idea is perceived. This is what McLuhan meant when he uttered those famous words: ‘The medium is the message.’ If instead of actually serving a steak to a vegetarian friend, what might a painting of the steak mean instead? Or a sculpture of a cow? Depending upon the form of media in question, the message is altered. Figure 1 Must we know the history of cows to appreciate the steak on our plate? Perhaps not, but if we begin to examine how that meat came to be …	2007	Molly Holzschlag	mollyholzschlag	2007-12-22T00:00:00+00:00	https://24ways.org/2007/how-media-studies-can-massage-your-message/	ux

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               [title] TEXT  ,
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   [year] TEXT  ,
   [author] TEXT  ,
   [author_slug] TEXT  ,
   [published] TEXT  ,
   [url] TEXT  ,
   [topic] TEXT  
        );