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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
67	67	What I Learned about Product Design This Year	2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. The work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users. I had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I’ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it’s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I’d like to share a few of those lessons. Product design is very different from marketing design The majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love. Product design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I’ve created for our marketing materials, but big gradients, textures…	2015	Meagan Fisher	meaganfisher	2015-12-14T00:00:00+00:00	https://24ways.org/2015/what-i-learned-about-product-design-this-year/	design
185	185	Make Your Mockup in Markup	We aren’t designing copies of web pages, we’re designing web pages. Andy Clarke, via Quotes on Design The old way I used to think the best place to design a website was in an image editor. I’d create a pixel-perfect PSD filled with generic content, send it off to the client, go through several rounds of revisions, and eventually create the markup. Does this process sound familiar? You’re not alone. In a very scientific and official survey I conducted, close to 90% of respondents said they design in Photoshop before the browser. That process is whack, yo! Recently, thanks in large part to the influence of design hero Dan Cederholm, I’ve come to the conclusion that a website’s design should begin where it’s going to live: in the browser. Die Photoshop, die Some of you may be wondering, “what’s so bad about using Photoshop for the bulk of my design?” Well, any seasoned designer will tell you that working in Photoshop is akin to working in a minefield: you never know when it’s going to blow up in your face. The application Adobe Photoshop CS4 has unexpectedly ruined your day. Photoshop’s propensity to crash at crucial moments is a running joke in the industry, as is its barely usable interface. And don’t even get me started on the hot, steaming pile of crap that is text rendering. Text rendered in Photoshop (left) versus Safari (right). Crashing and text rendering issues suck, but we’ve learned to live with them. The real issue with using Photoshop for mockups is the expectations you’re setting for a client. When you send the client a static image of the design, you’re not giving them the whole picture — they can’t see how a fluid grid would function, how the design will look in a variety of browsers, basic interactions like :hover effects, or JavaScript behaviors. For more on the disadvantages to showing clients designs as images rather than websites, check out Andy Clarke’s Time to stop showing clients static design visuals. A necessary evil? In the past we’ve put up with Photoshop because it …	2009	Meagan Fisher	meaganfisher	2009-12-24T00:00:00+00:00	https://24ways.org/2009/make-your-mockup-in-markup/	process
218	218	Put Yourself in a Corner	Some backstory, and a shameful confession For the first couple years of high school I was one of those jerks who made only the minimal required effort in school. Strangely enough, how badly I behaved in a class was always in direct proportion to how skilled I was in the subject matter. In the subjects where I was confident that I could pass without trying too hard, I would give myself added freedom to goof off in class. Because I was a closeted lit-nerd, I was most skilled in English class. I’d devour and annotate required reading over the weekend, I knew my biblical and mythological allusions up and down, and I could give you a postmodern interpretation of a text like nobody’s business. But in class, I’d sit in the back and gossip with my friends, nap, or scribble patterns in the margins of my textbooks. I was nonchalant during discussion, I pretended not to listen during lectures. I secretly knew my stuff, so I did well enough on tests, quizzes, and essays. But I acted like an ass, and wasn’t getting the most I could out of my education. The day of humiliation, but also epiphany One day in Ms. Kaney’s AP English Lit class, I was sitting in the back doodling. An earbud was dangling under my sweater hood, attached to the CD player (remember those?) sitting in my desk. Because of this auditory distraction, the first time Ms. Kaney called my name, I barely noticed. I definitely heard her the second time, when she didn’t call my name so much as roar it. I can still remember her five feet frame stomping across the room and grabbing an empty desk. It screamed across the worn tile as she slammed it next to hers. She said, “This is where you sit now.” My face gets hot just thinking about it. I gathered my things, including the CD player (which was now impossible to conceal), and made my way up to the newly appointed Seat of Shame. There I sat, with my back to the class, eye-to-eye with Ms. Kaney. From my new vantage point I couldn’t see my friends, or the clock, or the window. All I saw were Ms. Kaney’s eyes, peeri…	2010	Meagan Fisher	meaganfisher	2010-12-20T00:00:00+00:00	https://24ways.org/2010/put-yourself-in-a-corner/	process

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