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53	53	Get Expressive with Your Typography	In 1955 Beatrice Warde, an American communicator on typography, published a series of essays entitled The Crystal Goblet in which she wrote, “People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.” And with that proposition Warde introduced the idea that just as we judge someone based on the clothes they are wearing, so we make judgements about text based on the typefaces in which it is set. Beatrice Warde. ©1970 Monotype Imaging Inc. Choosing the same typeface as everyone else, especially if you’re trying to make a statement, is like turning up to a party in the same dress; to a meeting in the same suit, shirt and tie; or to a craft ale dispensary in the same plaid shirt and turned-up skinny jeans. But there’s more to your choice of typeface than simply making an impression. In 2012 Jon Tan wrote on 24 ways about a scientific study called “The Aesthetics of Reading” which concluded that “good quality typography is responsible for greater engagement during reading and thus induces a good mood.” Furthermore, at this year’s Ampersand conference Sarah Hyndman, an expert in multisensory typography, discussed how typefaces can communicate with our subconscious. Sarah showed that different fonts could have an effect on how food tasted. A rounded font placed near a bowl of jellybeans would make them taste sweeter, and a jagged angular font would make them taste more sour. The quality of your typography can therefore affect the mood of your reader, and your font choice directly affect the senses. This means you can manipulate the way people feel. You can change their emotional state through type alone. Now that’s a real superpower! The effects of your body text design choices are measurable but subtle. If you really want to have an impact you need to think big. Literally. Display text and headings are your attention grabbers. They are your chance to interrupt, introduce and seduce. Display text and headings set the scene and draw people in. Text set large creates…	2015	Richard Rutter	richardrutter	2015-12-04T00:00:00+00:00	https://24ways.org/2015/get-expressive-with-your-typography/	design
120	120	Easier Page States for Wireframes	When designing wireframes for web sites and web apps, it is often overlooked that the same ‘page’ can look wildly different depending on its context. A logged-in page will look different from a logged-out page; an administrator’s view may have different buttons than a regular user’s view; a power user’s profile will be more extensive than a new user’s. These different page states need designing at some point, especially if the wireframes are to form a useful communication medium between designer and developer. Documenting the different permutations can be a time consuming exercise involving either multiple pages in one’s preferred box-and-arrow software, or a fully fledged drawing containing all the possible combinations annotated accordingly. Enter interactive wireframes and Polypage Interactive wireframes built in HTML are a great design and communication tool. They provide a clickable prototype, running in the browser as would the final site. As such they give a great feel for how the site will be to use. Once you add in the possibilities of JavaScript and a library such as jQuery, they become even more flexible and powerful. Polypage is a jQuery plugin which makes it really easy to design multiple page states in HTML wireframes. There’s no JavaScript knowledge required (other than cutting and pasting in a few lines). The page views are created by simply writing all the alternatives into your HTML page and adding special class names to apply state and conditional view logic to the various options. When the page is loaded Polypage automatically detects the page states defined by the class names and creates a control bar enabling the user to toggle page states with the click of a mouse or the clack of a keyboard. Using cookies by way of the jQuery cookie plugin, Polypage retains the view state throughout your prototype. This means you could navigate through your wireframes as if you were logged out; as if you were logged in as an administrator; with notes on or off; or with any other view or state you m…	2008	Richard Rutter	richardrutter	2008-12-11T00:00:00+00:00	https://24ways.org/2008/easier-page-states-for-wireframes/	process
141	141	Compose to a Vertical Rhythm	“Space in typography is like time in music. It is infinitely divisible, but a few proportional intervals can be much more useful than a limitless choice of arbitrary quantities.” So says the typographer Robert Bringhurst, and just as regular use of time provides rhythm in music, so regular use of space provides rhythm in typography, and without rhythm the listener, or the reader, becomes disorientated and lost. On the Web, vertical rhythm – the spacing and arrangement of text as the reader descends the page – is contributed to by three factors: font size, line height and margin or padding. All of these factors must calculated with care in order that the rhythm is maintained. The basic unit of vertical space is line height. Establishing a suitable line height that can be applied to all text on the page, be it heading, body copy or sidenote, is the key to a solid dependable vertical rhythm, which will engage and guide the reader down the page. To see this in action, I’ve created an example with headings, footnotes and sidenotes. Establishing a suitable line height The easiest place to begin determining a basic line height unit is with the font size of the body copy. For the example I’ve chosen 12px. To ensure readability the body text will almost certainly need some leading, that is to say spacing between the lines. A line-height of 1.5em would give 6px spacing between the lines of body copy. This will create a total line height of 18px, which becomes our basic unit. Here’s the CSS to get us to this point: body { font-size: 75%; } html>body { font-size: 12px; } p { line-height 1.5em; } There are many ways to size text in CSS and the above approach provides and accessible method of achieving the pixel-precision solid typography requires. By way of explanation, the first font-size reduces the body text from the 16px default (common to most browsers and OS set-ups) down to the 12px we require. This rule is primarily there for Internet Explorer 6 and below on Windows: the percentage value means that the t…	2006	Richard Rutter	richardrutter	2006-12-12T00:00:00+00:00	https://24ways.org/2006/compose-to-a-vertical-rhythm/	design
146	146	Increase Your Font Stacks With Font Matrix	Web pages built in plain old HTML and CSS are displayed using only the fonts installed on users’ computers (@font-face implementations excepted). To enable this, CSS provides the font-family property for specifying fonts in order of preference (often known as a font stack). For example: h1 {font-family: 'Egyptienne F', Cambria, Georgia, serif} So in the above rule, headings will be displayed in Egyptienne F. If Egyptienne F is not available then Cambria will be used, failing that Georgia or the final fallback default serif font. This everyday bit of CSS will be common knowledge among all 24 ways readers. It is also a commonly held belief that the only fonts we can rely on being installed on users’ computers are the core web fonts of Arial, Times New Roman, Verdana, Georgia and friends. But is that really true? If you look in the fonts folder of your computer, or even your Mum’s computer, then you are likely to find a whole load of fonts besides the core ones. This is because many software packages automatically install extra typefaces. For example, Office 2003 installs over 100 additional fonts. Admittedly not all of these fonts are particularly refined, and not all are suitable for the Web. However they still do increase your options. The Matrix I have put together a matrix of (western) fonts showing which are installed with Mac and Windows operating systems, which are installed with various versions of Microsoft Office, and which are installed with Adobe Creative Suite. The matrix is available for download as an Excel file and as a CSV. There are no readily available statistics regarding the penetration of Office or Creative Suite, but you can probably take an educated guess based on your knowledge of your readers. The idea of the matrix is that use can use it to help construct your font stack. First of all pick the font you’d really like for your text – this doesn’t have to be in the matrix. Then pick the generic family (serif, sans-serif, cursive, fantasy or monospace) and a font from each of the …	2007	Richard Rutter	richardrutter	2007-12-17T00:00:00+00:00	https://24ways.org/2007/increase-your-font-stacks-with-font-matrix/	design
239	239	Using the WebFont Loader to Make Browsers Behave the Same	Web fonts give us designers a whole new typographic palette with which to work. However, browsers handle the loading of web fonts in different ways, and this can lead to inconsistent user experiences. Safari, Chrome and Internet Explorer leave a blank space in place of the styled text while the web font is loading. Opera and Firefox show text with the default font which switches over when the web font has loaded, resulting in the so-called Flash of Unstyled Text (aka FOUT). Some people prefer Safari’s approach as it eliminates FOUT, others think the Firefox way is more appropriate as content can be read whilst fonts download. Whatever your preference, the WebFont Loader can make all browsers behave the same way. The WebFont Loader is a JavaScript library that gives you extra control over font loading. It was co-developed by Google and Typekit, and released as open source. The WebFont Loader works with most web font services as well as with self-hosted fonts. The WebFont Loader tells you when the following events happen as a browser downloads web fonts (or loads them from cache): when fonts start to download (‘loading’) when fonts finish loading (‘active’) if fonts fail to load (‘inactive’) If your web page requires more than one font, the WebFont Loader will trigger events for individual fonts, and for all the fonts as a whole. This means you can find out when any single font has loaded, and when all the fonts have loaded (or failed to do so). The WebFont Loader notifies you of these events in two ways: by applying special CSS classes when each event happens; and by firing JavaScript events. For our purposes, we’ll be using just the CSS classes. Implementing the WebFont Loader As stated above, the WebFont Loader works with most web font services as well as with self-hosted fonts. Self-hosted fonts To use the WebFont Loader when you are hosting the font files on your own server, paste the following code into your web page: <script type="text/javascript"> WebFontConfig = { custom: { families: ['Fon…	2010	Richard Rutter	richardrutter	2010-12-02T00:00:00+00:00	https://24ways.org/2010/using-the-webfont-loader-to-make-browsers-behave-the-same/	code
307	307	Get the Balance Right: Responsive Display Text	Last year in 24 ways I urged you to Get Expressive with Your Typography. I made the case for grabbing your readers’ attention by setting text at display sizes, that is to say big. You should consider very large text in the same way you might a hero image: a picture that creates an atmosphere and anchors your layout. When setting text to be read, it is best practice to choose body and subheading sizes from a pre-defined scale appropriate to the viewport dimensions. We set those sizes using rems, locking the text sizes together so they all scale according to the page default and your reader’s preferences. You can take the same approach with display text by choosing larger sizes from the same scale. However, display text, as defined by its purpose and relative size, is text to be seen first, and read second. In other words a picture of text. When it comes to pictures, you are likely to scale all scene-setting imagery - cover photos, hero images, and so on - relative to the viewport. Take the same approach with display text: lock the size and shape of the text to the screen or browser window. Introducing viewport units With CSS3 came a new set of units which are locked to the viewport. You can use these viewport units wherever you might otherwise use any other unit of length such as pixels, ems or percentage. There are four viewport units, and in each case a value of 1 is equal to 1% of either the viewport width or height as reported in reference1 pixels: vw - viewport width, vh - viewport height, vmin - viewport height or width, whichever is smaller vmax - viewport height or width, whichever is larger In one fell swoop you can set the size of a display heading to be proportional to the screen or browser width, rather than choosing from a scale in a series of media queries. The following makes the heading font size 13% of the viewport width: h1 { font-size: 13 vw; } So for a selection of widths, the rendered font size would be: Rendered font size (px) Viewport width 13 vw 320 42 768 100 1024 133 1280 166 1920 …	2016	Richard Rutter	richardrutter	2016-12-09T00:00:00+00:00	https://24ways.org/2016/responsive-display-text/	code
330	330	An Explanation of Ems	Ems are so-called because they are thought to approximate the size of an uppercase letter M (and so are pronounced emm), although 1em is actually significantly larger than this. The typographer Robert Bringhurst describes the em thus: The em is a sliding measure. One em is a distance equal to the type size. In 6 point type, an em is 6 points; in 12 point type an em is 12 points and in 60 point type an em is 60 points. Thus a one em space is proportionately the same in any size. To illustrate this principle in terms of CSS, consider these styles: #box1 { font-size: 12px; width: 1em; height: 1em; border:1px solid black; } #box2 { font-size: 60px; width: 1em; height: 1em; border: 1px solid black; } These styles will render like: M and M Note that both boxes have a height and width of 1em but because they have different font sizes, one box is bigger than the other. Box 1 has a font-size of 12px so its width and height is also 12px; similarly the text of box 2 is set to 60px and so its width and height are also 60px.	2005	Richard Rutter	richardrutter	2005-12-02T00:00:00+00:00	https://24ways.org/2005/an-explanation-of-ems/	design

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