24ways: articles: 1 row where where "published" is on date 2009-12-04

1 row where "published" is on date 2009-12-04

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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
176	176	What makes a website successful? It might not be what you expect!	What makes some sites succeed and others fail? Put another way, when you are asked to redesign an existing website, what problems are you looking out for and where do you concentrate your efforts? I would argue that as web designers we spend too much time looking at the wrong kind of problem. I recently ran a free open door consultancy clinic to celebrate the launch of my new book (yes I know, two shameless plugs in one sentence). This involved various website owners volunteering their sites for review. Both myself and the audience then provided feedback. What quickly became apparent is that the feedback being given by the audience was biased towards design and development. Although their comments were excellent it focused almost exclusively on the quality of code, site aesthetics and usability. To address these issues in isolation is similar to treating symptoms and ignoring the underlying illness. Cure the illness not the symptoms Poor design, bad usability and terribly written code are symptoms of bigger problems. Often when we endeavour to address these symptoms, we meet resistance from our clients and become frustrated. This is because our clients are still struggling with fundamental concepts we take for granted. Before we can address issues of aesthetics, usability and code, we need to tackle business objectives, calls to action and user tasks. Without dealing with these fundamental principles our clients’ website will fail. Let me address each in turn: Understand the business objectives Do you ask your clients why they have a website? It feels like an obvious question. However, it is surprising how many clients do not have an answer. Without having a clear idea of the siteʼs business objectives, the client has no way to know whether it is succeeding. This means they have no justification for further investment and that leads to quibbling over every penny. However most importantly, without clearly defined business aims they have no standard against which to base their decisions. Everything beco…	2009	Paul Boag	paulboag	2009-12-04T00:00:00+00:00	https://24ways.org/2009/what-makes-a-website-successful/	business

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