24ways: articles: 1 row where where "published" is on date 2009-12-16

1 row where "published" is on date 2009-12-16

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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
183	183	Designing For The Switch	For a long time on the web, we’ve been typographically spoilt. Yes, you heard me correctly. Think about it: our computers come with web fonts already installed; fonts that have been designed specifically to work well online and at small size; and fonts that we can be sure other people have too. Yes, we’ve been spoilt. We don’t need to think about using Verdana, Arial, Georgia or Cambria. Yet, for a long time now, designers have felt we needed more. We want to choose whatever typeface we feel necessary for our designs. We did bad things along the way in pursuit of this goal such as images for text. Smart people dreamt up tools to help us such as sIFR, or Cufón. Only fairly recently, @font-face is supported in most browsers. The floodgates are opening. It really is the dawn of a new typographic era on the web. And we must tread carefully. The New Typesetters Many years ago, before the advent of desktop publishing, if you wanted words set in a particular typeface, you had to go to a Typesetter. A Typesetter, or Compositor, as they were sometimes called, was a person whose job it was to take the written word (in the form of a document or manuscript) and ‘set’ the type in the desired typeface. The designer would chose what typeface they wanted – and all the ligatures, underlines, italics and whatnot – and then scribble all over the manuscript so the typesetter could set the correct type. Then along came Desktop Publishing and every Tom, Dick and Harry could choose type on their computer and an entire link in the typographic chain was removed within just a few years. Well, that’s progress I guess. That was until six months ago when Typesetting was reborn on the web in the guise of a font service: Typekit. Typekit – and services like Typekit such as Typotheque, Kernest and the upcoming Fontdeck – are typesetting services for the web. You supply them with your content, in the form of a webpage, and they provide you with some JavaScript to render that webpage in the typeface you’ve specified simply by adding …	2009	Mark Boulton	markboulton	2009-12-16T00:00:00+00:00	https://24ways.org/2009/designing-for-the-switch/	design

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