24ways: articles: 1 row where where "published" is on date 2012-12-14

1 row where "published" is on date 2012-12-14

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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
94	94	Using Questionnaires for Design Research	How do you ask the right questions? In this article, I share a bunch of tips and practical advice on how to write and use your own surveys for design research. I’m an audience researcher – I’m not a designer or developer. I’ve spent much of the last thirteen years working with audience data both in creative agencies and on the client-side. I’m also a member of the Market Research Society. I run user surveys and undertake user research for our clients at the design studio I run with my husband – Mark Boulton Design. So let’s get started! Who are you designing for? Good web designers and developers appreciate the importance of understanding the audience they are designing or building a website or app for. I’m assuming that because you are reading a quality publication like 24 ways that you fall into this category, and so I won’t begin this article with a lecture. Suffice it to say, it’s a good idea to involve research of some sort during the life cycle of every project you undertake. I don’t just mean visual or competitor research, which of course is also very important. I mean looking at or finding your own audience or user data. Whether that be auditing existing data or research available from the client, carrying out user interviews, A/B testing, or conducting a simple questionnaire with users, any research is better than none. If you create personas as a design tool, they should always be based on research, so you will need to have plenty of data to hand for that. Where do I start? In the initial kick-off stages of a project, it’s a good idea to start by asking your client (when working in-house you still have a client – you might even be the client) what research or audience data they have available. Some will have loads – analytics, surveys, focus groups and insights – from talking to customers. Some won’t have much at all and you’ll be hard pressed to find out much about the audience. It’s best to review existing research first without rushing headlong into doing new research. Get a picture of what …	2012	Emma Boulton	emmaboulton	2012-12-14T00:00:00+00:00	https://24ways.org/2012/using-questionnaires-for-design-research/	business

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