24ways: articles: 1 row where where "published" is on date 2013-12-22

1 row where "published" is on date 2013-12-22

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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
17	17	Bringing Design and Research Closer Together	The ‘should designers be able to code’ debate has raged for some time, but I’m interested in another debate: should designers be able to research? Are you a designer who can do research? Good research and the insights you uncover inspire fresh ways of thinking and get your creative juices flowing. Good research brings clarity to a woolly brief. Audience insight helps sharpen your focus on what’s really important. Experimentation through research and design brings a sense of playfulness and curiosity to your work. Good research helps you do good design. Being a web designer today is pretty tough, particularly if you’re a freelancer and work on your own. There are so many new ideas, approaches to workflow and trends and tools to keep up with. How do you decide which things to do and which to ignore? A modern web designer needs to be able to consider the needs of the audience, design appropriate IAs and layouts, choose colour palettes, pick appropriate typefaces and type layouts, wrangle with content, style, code, dabble in SEO, and the list goes on and on. Not only that, but today’s web designer also has to keep up with the latest talking points in the industry: responsive design, Agile, accessibility, Sass, Git, lean UX, content first, mobile first, blah blah blah. Any good web designer doesn’t need to be persuaded about the merits of including research in their toolkit, but do you really have time to include research too? Who is responsible for research? Generally, research in the web industry forms part of other disciplines and isn’t so much a discipline in its own right. It’s very often thought of as part of UX, or activities that make up a process such as IA or content strategy. Research is often undertaken by UX designers, information architects or content strategists and isn’t something designers or developers get that involved in. Some people lump all of these activities together and label it design research and have design researchers to do it. Some companies, such as the one I run with my husband Ma…	2013	Emma Boulton	emmaboulton	2013-12-22T00:00:00+00:00	https://24ways.org/2013/bringing-design-and-research-closer-together/	ux

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