24ways: articles: 1 row where where "published" is on date 2014-12-10

1 row where "published" is on date 2014-12-10

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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
30	30	Making Sites More Responsive, Responsibly	With digital projects we’re used to shifting our thinking to align with our target audience. We may undertake research, create personas, identify key tasks, or observe usage patterns, with our findings helping to refine our ongoing creations. A product’s overall experience can make or break its success, and when it comes to defining these experiences our development choices play a huge role alongside more traditional user-focused activities. The popularisation of responsive web design is a great example of how we are able to shape the web’s direction through using technology to provide better experiences. If we think back to the move from table-based layouts to CSS, initially our clients often didn’t know or care about the difference in these approaches, but we did. Responsive design was similar in this respect – momentum grew through the web industry choosing to use an approach that we felt would give a better experience, and which was more future-friendly. We tend to think of responsive design as a means of displaying content appropriately across a range of devices, but the technology and our implementation of it can facilitate much more. A responsive layout not only helps your content work when the newest smartphone comes out, but it also ensures your layout suitably adapts if a visually impaired user drastically changes the size of the text. The 24 ways site at 400% on a Retina MacBook Pro displays a layout more typically used for small screens. When we think more broadly, we realise that our technical choices and approaches to implementation can have knock-on effects for the greater good, and beyond our initial target audiences. We can make our experiences more responsive to people’s needs, enhancing their usability and accessibility along the way. Being responsibly responsive Of course, when we think about being more responsive, there’s a fine line between creating useful functionality and becoming intrusive and overly complex. In the excellent Responsible Responsive Design, Scott Jehl states that: …	2014	Sally Jenkinson	sallyjenkinson	2014-12-10T00:00:00+00:00	https://24ways.org/2014/making-sites-more-responsive-responsibly/	code

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