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  • 2014-12-14 · 1
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33 Five Ways to Animate Responsibly It’s been two years since I wrote about “Flashless Animation” on this very site. Since then, animation has steadily begun popping up on websites, from sleek app-like user interfaces to interactive magazine-like spreads. It’s an exciting time for web animation wonks, interaction developers, UXers, UI designers and a host of other acronyms! But in our rush to experiment with animation it seems that we’re having fewer conversations about whether or not we should use it, and more discussions about what we can do with it. We spend more time fretting over how to animate all the things at 60fps than we do devising ways to avoid incapacitating users with vestibular disorders. I love web animation. I live it. And I make adorably silly things with it that have no place on a self-respecting production website. I know it can be abused. We’ve all made fun of Flash-turbation. But how quickly we forget the lessons we learned from that period of web design. Parallax scrolling effects may be the skip intro of this generation. Surely we have learned better in the sobering up period between Flash and the web animation API. So here are five bits of advice we can use to pull back from the edge of animation abuse. With these thoughts in mind, we can make 2015 the year web animation came into its own. Animate deliberately Sadly, animation is considered decorative by the bulk of the web development community. UI designers and interaction developers know better, of course. But when I’m teaching a workshop on animation for interaction, I know that my students face an uphill battle against decision makers who consider it nice to have, and tack it on at the end of a project, if at all. This stigma is hard to shake. But it starts with us using animation deliberately or not at all. Poorly considered, tacked-on animation will often cause more harm than good. Users may complain that it’s too slow or too fast, or that they have no idea what just happened. When I was at Chrome Dev Summit this year, I had the privilege to speak with Roma… 2014 Rachel Nabors rachelnabors 2014-12-14T00:00:00+00:00 https://24ways.org/2014/five-ways-to-animate-responsibly/ ux

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