24ways: articles: 1 row where where author_slug = "henrietteweber", topic = "business" and year = 2008

1 row where author_slug = "henrietteweber", topic = "business" and year = 2008

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Link	rowid ▼	title	contents	year	author	author_slug	published	url	topic
114	114	How To Create Rockband'ism	There are mysteries happening in the world of business these days. We want something else by now. The business of business has to become more than business. We want to be able to identify ourselves with the brands we purchase and we want them to do good things. We want to feel cool because we buy stuff, and we don’t just want a shopping experience – we want an engagement with a company we can relate to. Let me get back to “feeling cool” – if we want to feel cool, we might get the companies we buy from to support that. That’s why I am on a mission to make companies into rockbands. Now when I say rockbands – I don’t mean the puke-y, drunky, nasty stuff that some people would highlight is also a part of rockbands. Therefore I have created my own word “rockband’ism”. This word is the definition of a childhood dream version of being in a rockband – the feeling of being more respected and loved and cool, than a cockroach or a suit on the floor of a company. Rockband’ism Rockband’ism is what we aspire to, to feel cool and happy. So basically what I am arguing is that companies should look upon themselves as rockbands. Because the world has changed, so business needs to change as well. I have listed a couple of things you could do today to become a rockband, as a person or as a company. 1 – Give your support to companies that make a difference to their surroundings – if you are buying electronics look up what the electronic producers are doing of good in the world (check out the Greenpeace Guide to Greener Electronics). 2 – Implement good karma in your everyday life (and do well by doing good). What you give out you get back at some point in some shape – this can also be implemented for business. 3 – WWRD? – “what would a rockband do”? or if you are into Kenny Rogers – what would he do in any given situation? This will also show yourself where your business or personal integrity lies because you actually act as a person or a rockband you admire. 4 – Start leading instead of managing – If we can measure stuff wh…	2008	Henriette Weber	henrietteweber	2008-12-07T00:00:00+00:00	https://24ways.org/2008/how-to-create-rockbandism/	business

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