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17 Bringing Design and Research Closer Together The ‘should designers be able to code’ debate has raged for some time, but I’m interested in another debate: should designers be able to research? Are you a designer who can do research? Good research and the insights you uncover inspire fresh ways of thinking and get your creative juices flowing. Good research brings clarity to a woolly brief. Audience insight helps sharpen your focus on what’s really important. Experimentation through research and design brings a sense of playfulness and curiosity to your work. Good research helps you do good design. Being a web designer today is pretty tough, particularly if you’re a freelancer and work on your own. There are so many new ideas, approaches to workflow and trends and tools to keep up with. How do you decide which things to do and which to ignore? A modern web designer needs to be able to consider the needs of the audience, design appropriate IAs and layouts, choose colour palettes, pick appropriate typefaces and type layouts, wrangle with content, style, code, dabble in SEO, and the list goes on and on. Not only that, but today’s web designer also has to keep up with the latest talking points in the industry: responsive design, Agile, accessibility, Sass, Git, lean UX, content first, mobile first, blah blah blah. Any good web designer doesn’t need to be persuaded about the merits of including research in their toolkit, but do you really have time to include research too? Who is responsible for research? Generally, research in the web industry forms part of other disciplines and isn’t so much a discipline in its own right. It’s very often thought of as part of UX, or activities that make up a process such as IA or content strategy. Research is often undertaken by UX designers, information architects or content strategists and isn’t something designers or developers get that involved in. Some people lump all of these activities together and label it design research and have design researchers to do it. Some companies, such as the one I run with my husband Mark, are lucky enough to have someone with specialist research knowledge (yup, that would be me folks) who can lead all or most of the research work undertaken by the company. See also Mule Design, GOV.UK, the BBC, Mailchimp, Facebook and Twitter. What if you’re not lucky enough to have your own researcher or team of researchers? Often research is the kind of thing that’s nice to have, or it can be cut from scope when doing the budget dance with a client. It often forms part of the discovery phase of a project and sometimes just becomes a tick-box exercise. But research isn’t just user testing and it shouldn’t just live in a report on Basecamp that no one reads. I would argue that research and experimentation is a way of working or an approach to how you design. Research can be used during the whole design process and must be a vital part of a designer’s workflow on every project. Even if you work in a small studio, you can still create a culture of audience insight. Even if you work on your own, you can still absorb yourself in as much audience data as you can throughout the project life cycle. Here’s how. Research is everyone’s job There is a subtle difference between writing a research report and delivering it to a client, and them actually using it and applying the insights to their thought process. In my experience of working in the audiences team at the BBC, research was most effective when the role was embedded in the production team and insights were used as part of the editorial process. In this section I’ll talk through some common problems you might encounter in a typical project life cycle and show you ways you can use research to help you. For the sake of this article, let’s imagine that we’re talking about a particular project here and not ongoing product development. The same principles can of course be applied then, but even if you work in-house rather than on the agency side, you’re probably used to working on distinct projects or phases of work. 1. Problem: I want to come up with a new product idea. Solution: Inspiration through insights. Before you begin a new project, a good way of quickly absorbing all the existing knowledge that there maybe about a theme, product type or website is to literally surround yourself with it. This is especially relevant for new ideas or product development. Create an incident room if you can: fill the walls of your meeting room, the walls near your desk, or even just use a pinboard or online pinboard if space is tight or you’re working with a dispersed team. The same process can be used throughout a project’s or product life cycle — read about how MailChimp has applied this idea. Let’s take a new product idea as an example. Say you wanted to develop a responsive tool for web designers but you weren’t sure what aspect of responsive design to focus on. First of all, you should pose a hypothesis or problem statement to gather ideas around. For example: “How to speed up a designer’s responsive workflow.” You would then need to gather insights around this topic. You could run some interviews with freelance designers about how they work responsively. You could shadow a development team for the day to understand their processes. You could observe conversations on Twitter or IRC or wherever your target audience interact to see what people talk about. You could search out industry data and articles currently available. The next stage is to comb through this data and extract insights from it. You can use good old Post-it notes and a sharpie: capture one insight or thought per Post-it. If one insight leads into another, use two Post-its. The objective is volume. Try to ensure clarity in each Post-it so you don’t have to go back and reference material again (maybe you could use a key if you think it’ll get confusing). After this, stick them all up and synthesise the same way you would for any kind of cluster or affinity sort. Organise into broad themes. These themes then become springboards for further exploration and idea generation. You might see a gap or opportunity in one particular area, both from a workflow perspective but also from a business perspective. Bingo. Your insights then become the fuel for ideas generation. This method doesn’t just have to be used for new products — it works particularly well in a discovery phase for new projects or for new features in an existing product. We’re doing something similar for our own responsive tool, Gridset at the moment. Resources: Sticky Wisdom by Dave Allan, Matt Kingdon, Kris Murrin, Daz Rudkin The Science of Serendipity by Matt Kingdon The Art of Innovation by Tom Kelley 2. Problem: You’re starting a new project and need to know the basics before you get headlong into designing or building. Solution: Quantitative survey. Common questions might be: Who are the users? How many are there? What are they like? Why do they use the site? What do they need from the site? What are their goals? Print out and stick up what you already know and have in your project space or ‘incident room’: any reports you have found or been given, analytics graphs, personas, pen portraits, as well as screengrabs of the current website, product or branding. Spend time looking through it all and identify the gaps. If you have very little existing audience data, a quick and easy way to get some baseline information is to run a quick user survey on a current website. You can establish basic demographic information, appreciation and views of the website as it stands, as well as delve a little deeper into needs and wants. This is also vital if you want some kind of trackable measures to go back to once you have designed and built your shiny new website for your client — read more in my article for 24 ways last year.) We use surveys a lot at Mark Boulton Design for our client work. Here’s a screen grab of one we ran in March on http://info.cern.ch before we redesigned the site and did the work on the First Website Project. We repeated the survey after the new website went live and were able to compare the results. Both surveys were a great source of insight to the project team as well as for the project stakeholders who needed to pitch the idea of the hack days and fundraise for them. Once you’ve run your survey, you should always write up a short summary for yourself and your client to refer to. If you’re not a trained researcher, you should try to read up on analysis techniques or data visualisation. It can be easy to misinterpret data and make it bend to the story you are trying to tell. You should be looking for the story in the data and present it without bias. If you’re using the ‘incident room’ method I mentioned earlier on, you can also extract the insights onto post it notes and add them to your growing body of knowledge. Resources: Using Questionnaires for Design Research by Emma Boulton Data-driven Design with an Annual Survey by Aarron Walter Research Methods for Product Design by Alex Milton and Paul Rodgers A Practical Guide to Designing with Data by Brian Suda 3. Problem: You have a prototype of a new design and you need some feedback from real users. Solution: User interviews and task based testing. Interviewing is a staple research method that every designer should master as it can be used throughout a project life cycle. Erika Hall recently wrote a great article on the basics for A List Apart. From stakeholder interviews in a discovery phase, to initial user research, right through to task based testing and iteration, interviews can be enormously helpful. They are very time-consuming, however, and although speaking to someone is better than speaking to no one, it’s always better to plan to do a few interviews at once, rather than one or two. I generally find that patterns only start to emerge after I’ve spoken to 4 or 5 people. Interviews are another thing we do a lot of at Mark Boulton Design. Most of the interviews we do are remote due to the location of our clients and their users. Rigour is an important consideration in all research activities and especially if you’re a non-researcher. Interviews particularly can be easily skewed by an inexperienced facilitator, which is why pairing can be a good approach. Building rapport, questioning, time keeping, note taking and thinking on your feet can be difficult to do all at once, so having a colleague take notes while you concentrate on leading the conversation can work really well. It’s important for the note taker to sit in on more than one interview so that they get a more rounded view of the feedback. The same person should also be involved in the analysis of the data. Interviews can be analysed and written up in a report or summary as with other types of research. I often use the same kind of collaborative process detailed earlier for deciding on themes, particularly if multiple members of the team have been involved in interviewing. Interviews are particularly useful for our incident room and can provide much colour and insight to an exploratory process. I often find verbatim quotes to be the most insightful type of data. You might find that an inexperienced researcher (or designer who is used to solving problems) will jump to interpretation too soon and forget to just listen to what the interviewee is saying. Capturing the exact form of words a person uses can help get away from this. Resources: Interviewing Humans by Erika Hall A Pocket Guide to Interviewing for Research by Andrew Travers Interviewing Users by Steve Portigal 4. Problem: How successful have I been with this new design? Solution: Key performance indicators Once your new design has been realised, it’s important to evaluate it. What works, what doesn’t work so well? As well as a straightforward design crit, don’t forget to introduce audience insights into a review meeting or project wash up. Work out what your KPIs — your key performance indicators — will be beforehand and then you can start to track them over time. For example, number of visits, appreciation of the site, willingness to recommend the site to a friend, number of sales, and number of conversions are all sensible measures to track. Interviews can again be helpful but cold, hard numbers are often better here. Read Corey Vilhauer’s take on this on A List Apart. Consistency is key here. If you have looked at your analytics and done a survey beforehand, you will have a baseline to start from. Don’t keep changing your measures and questions, or your data will not be comparable. Pick a few key questions or a set of measures, create a survey and then run it once a month, once a quarter, every six months or annually. You’ll start to see changes over time as the design beds in. You may see seasonal trends and spot patterns in the data related to other activities like marketing, promotion and so on. Keeping a record of all of this will increase your understanding of your audience. We’ve created a satisfaction survey for Gridset with a number of measures that we track on an ongoing basis. MailChimp has also created an annual survey with the aim of tracking their audience measures over time Resources: Search Analytics by Louis Rosenfeld A Primer on A/B Testing by Lara Swanson Lean UX by Jeff Gothelf Anyone can do research Research can be brought into the project life cycle at any stage. And of course, anyone can do research — you don’t need to be a researcher. Some of the main skills most designers possess are also key research skills: inquisitive nature, problem solving, playfulness, empathy, and so on. We have a small team at Mark Boulton Design. Most of the team are designers and the rest of us focus on supporting the team and clients both in terms of billable work (research, content strategy, project management) as well as the non-billable things like finance and studio management. Despite my best intentions, in the past I’ve undertaken research for clients in isolation — first being briefed by the design lead, carrying out the research and then delivering the findings back, trusting the design team to take the findings on board. This was often due to time and availability of resources. We’ve been trying hard to join up our processes and collaborate even more across the team. Undertaking heuristic or design reviews collaboratively; taking part in frequent critiques of our work and the work of others together; pairing a researcher and a designer to run interviews; workshopping results from interviews to come up with recommendations; working closely together on questionnaire design; shadowing each other on tasks that don’t fall within our core skills. A little thing like moving our desks around has also helped us have more conversations that we can all be a part of. I’ve come to the conclusion that my role as the research director at Mark Boulton Design is actually a facilitator of research. As well as carrying out research, I am responsible for ensuring that research happens consistently across the team. I am responsible for empowering and training our designers so they feel confident in carrying out their own user, audience or design research for clients. So they know what to look for, when to listen, when to probe and when to take note of something. So they know how to look for themes, how to synthesise insights from research and how to apply them to their work. Better research leads to better design So, are you a designer who can do research? Are you a researcher who can design? The best designers are a lucky combination of researcher and designer. If you’re not one of those, look at ways of enhancing the skills you lack. Because there’s no doubt in my mind, that becoming a better researcher will make you a better designer. General resources: Seeing the Elephant by Louis Rosenfeld Connected UX by Aarron Walter Beyond Usability Testing by Devan Goldstein Just Enough Research by Erika Hall The User Experience Team of One by Leah Buley Undercover User Experience Design by Cennydd Bowles and James Box A Pocket Guide to Psychology for Designers by Joe Leech A Pocket Guide to International User Research by Chui Chui Tan Remote Research by Nate Bolt and Tony Tulathimutte A Pocket Guide to Experiments for Designers by Colin McFarland 2013 Emma Boulton emmaboulton 2013-12-22T00:00:00+00:00 https://24ways.org/2013/bringing-design-and-research-closer-together/ ux
32 Cohesive UX With Yosemite, Apple users can answer iPhone calls on their MacBooks. This is weird. And yet it’s representative of a greater trend toward cohesion. Shortly after upgrading to Yosemite, a call came in on my iPhone and my MacBook “rang” in parallel. And I was all, like, “Wut?” This was a new feature in Yosemite, and honestly it was a little bizarre at first. Apple promotional image showing a phone call ringing simultaneously on multiple devices. However, I had just spoken at a conference on the very topic you’re reading about now, and therefore I appreciated the underlying concept: the cohesion of user experience, the cohesion of screens. This is just one of many examples I’ve encountered since beginning to speak about this topic months ago. But before we get ahead of ourselves, let’s look back at the past few years, specifically the role of responsive web design. RWD != cohesive experience I needn’t expound on the virtues of responsive web design (RWD). You’ve likely already encountered more than a career’s worth on the topic. This is a good thing. Count me in as one of its biggest fans. However, if we are to sing the praises of RWD, we must also acknowledge its shortcomings. One of these is that RWD ends where the browser ends. For all its goodness, RWD really has no bearing on native apps or any other experiences that take place outside the browser. This makes it challenging, therefore, to create cohesion for multi-screen users if RWD is the only response to “let’s make it work everywhere.” We need something that incorporates the spirit of RWD while unifying all touchpoints for the entire user experience—single device or several devices, in browser or sans browser, native app or otherwise. I call this cohesive UX, and I believe it’s the next era of successful user experiences. Toward a unified whole Simply put, the goal of cohesive UX is to deliver a consistent, unified user experience regardless of where the experience begins, continues, and ends. Two facets are vital to cohesive UX: Function and form Data symmetry Let’s examine each of these. Function AND form Function over form, of course. Right? Not so fast, kiddo. Consider Bruce Lawson’s dad. After receiving an Android phone for Christmas and thumbing through his favorite sites, he was puzzled why some looked different from their counterparts on the desktop. “When a site looked radically different,” Bruce observed, “he’d check the URL bar to ensure that he’d typed in the right address. In short, he found RWD to be confusing and it meant he didn’t trust the site.” A lack of cohesive form led to a jarring experience for Bruce’s dad. Now, if I appear to be suggesting websites must look the same in every browser—you already learned they needn’t—know that I recognize the importance of context, especially in regards to mobile. I made a case for this more than seven years ago. Rather, cohesive UX suggests that form deserves the same respect as function when crafting user experiences that span multiple screens or devices. And users are increasingly comfortable traversing media. For example, more than 40% of adults in the U.S. owning more than one device start an activity on one screen and finish it on another, according to a study commissioned by Facebook. I suspect that percentage will only increase in 2015, and I suspect the tech-affluent readers of 24 ways are among the 40%. There are countless examples of cohesive form and function. Consider Gmail, which displays email conversations visually as a stack that can be expanded and collapsed like the bellows of an accordion. This visual metaphor has been consistent in virtually any instance of Gmail—website or app—since at least 2007 when I captured this screenshot on my Nokia 6680: Screenshot captured while authoring Mobile Web Design (2007). Back then we didn’t call this an app, but rather a ‘smart client’. When the holistic experience is cohesive as it is with Gmail, users’ mental models and even muscle memory are preserved.1 Functionality and aesthetics align with the expectations users have for how things should function and what they should look like. In other words, the experience is roughly the same across screens. But don’t be ridiculous, peoples. Note that I said “roughly.” It’s important to avoid mindless replication of aesthetics and functionality for the sake of cohesion. Again, the goal is a unified whole, not a carbon copy. Affordances and concessions should be made as context and intuition require. For example, while Facebook users are accustomed to top-aligned navigation in the browser, they encounter bottom-aligned navigation in the iOS app as justified by user testing: The iOS app model has held up despite many attempts to better it: http://t.co/rSMSAqeh9m pic.twitter.com/mBp36lAEgc— Luke Wroblewski (@lukew) December 10, 2014 Despite the (rather minor) lack of consistency in navigation placement, other elements such as icons, labels, and color theme work in tandem to produce a unified, holistic whole. Data symmetry Data symmetry involves the repetition, continuity, or synchronicity of data across screens, devices, and platforms. As regards cohesive UX, data includes not just the material (such as an article you’re writing on Medium) but also the actions that can be performed on or with that material (such as Medium’s authoring tools). That is to say, “sync verbs, not just nouns” (Josh Clark). In my estimation, Amazon is an archetype of data symmetry, as is Rdio. When logged in, data is shared across virtually any device of any kind, irrespective of using a browser or native app. Add a product to your Amazon cart from your phone during the morning commute, and finish the transaction at work on your laptop. Easy peasy. Amazon’s aesthetics are crazy cohesive, to boot: Amazon web (left) and native app (right). With Rdio, not only are playlists and listening history synced across screens as you would expect, but the cohesion goes even further. Rdio’s remote control feature allows you to control music playing on one device using another device, all in real time. Rdio’s remote control feature, as viewed on my MacBook while music plays on my iMac. At my office I often work from my couch using my MacBook, but my speakers are connected to my iMac. When signed in to Rdio on both devices, my MacBook serves as proxy for controlling Rdio on my iMac, much the same as any Yosemite-enabled device can serve as proxy for an incoming iPhone call. Me, in my office. Note the iMac and speakers at far right. This is a brilliant example of cohesive design, and it’s executed entirely via the cloud. Things to consider Consider the following when crafting cohesive experiences: Inventory the elements that comprise your product experience, and cohesify them.2 Consider things such as copy, tone, typography, iconography, imagery, flow, placement, brand identification, account data, session data, user preferences, and so on. Then, create cohesion among these elements to the greatest extent possible, while adapting to context as needed. Store session data in the cloud rather than locally. For example, avoid using browser cookies to store shopping cart data, as cookies are specific to a single browser on a single device. Instead, store this data in the cloud so it can be accessed from other devices, as well as beyond the browser. Consider using web views when developing your native app. “You’re already using web apps in native wrappers without even noticing it,” Lukas Mathis contends. “The fact that nobody even notices, the fact that this isn’t a story, shows that, when it comes to user experience, web vs. native doesn’t matter anymore.” Web views essentially allow you to display HTML content inside a native wrapper. This can reduce the time and effort needed to make the overall experience cohesive. So whereas the navigation bar may be rendered by the app, for example, the remaining page display may be rendered via the web. There’s readily accessible documentation for using web views in C++, iOS, Android, and so forth. Nature is calling Returning to the example of Yosemite and sychronized phone calls, is it really that bizarre in light of cohesive UX? Perhaps at first. But I suspect that, over time, Yosemite’s cohesiveness — and the cohesiveness of other examples like the ones we’ve discussed here — will become not only more natural but more commonplace, too. 1 I browse Flipboard on my iPad nearly every morning as part of my breakfast routine. Swiping horizontally advances to the next page. Countless times I’ve done the same gesture in Flipboard for iPhone only to have it do nothing. This is because the gesture for advancing is vertical on phones. I’m so conditioned to the horizontal swipe that I often fail to make the switch to vertical swipe, and apparently others suffer from the same muscle memory, too. 2 Cohesify isn’t a thing. But chances are you understood what I meant. Yay neologism! 2014 Cameron Moll cameronmoll 2014-12-24T00:00:00+00:00 https://24ways.org/2014/cohesive-ux/ ux
33 Five Ways to Animate Responsibly It’s been two years since I wrote about “Flashless Animation” on this very site. Since then, animation has steadily begun popping up on websites, from sleek app-like user interfaces to interactive magazine-like spreads. It’s an exciting time for web animation wonks, interaction developers, UXers, UI designers and a host of other acronyms! But in our rush to experiment with animation it seems that we’re having fewer conversations about whether or not we should use it, and more discussions about what we can do with it. We spend more time fretting over how to animate all the things at 60fps than we do devising ways to avoid incapacitating users with vestibular disorders. I love web animation. I live it. And I make adorably silly things with it that have no place on a self-respecting production website. I know it can be abused. We’ve all made fun of Flash-turbation. But how quickly we forget the lessons we learned from that period of web design. Parallax scrolling effects may be the skip intro of this generation. Surely we have learned better in the sobering up period between Flash and the web animation API. So here are five bits of advice we can use to pull back from the edge of animation abuse. With these thoughts in mind, we can make 2015 the year web animation came into its own. Animate deliberately Sadly, animation is considered decorative by the bulk of the web development community. UI designers and interaction developers know better, of course. But when I’m teaching a workshop on animation for interaction, I know that my students face an uphill battle against decision makers who consider it nice to have, and tack it on at the end of a project, if at all. This stigma is hard to shake. But it starts with us using animation deliberately or not at all. Poorly considered, tacked-on animation will often cause more harm than good. Users may complain that it’s too slow or too fast, or that they have no idea what just happened. When I was at Chrome Dev Summit this year, I had the privilege to speak with Roma Sha, the UX lead behind Polymer’s material design (with the wonderful animation documentation). I asked her what advice she’d give to people using animation and transitions in their own designs. She responded simply: animate deliberately. If you cannot afford to slow down to think about animation and make well-informed and well-articulated decisions on behalf of the user, it is better that you not attempt it at all. Animation takes energy to perform, and a bad animation is worse than none at all. It takes more than twelve principles We always try to draw correlations between disparate things that spark our interest. Recently it feels like more and more people are putting the The Illusion of Life on their reading shelf next to Understanding Comics. These books give us so many useful insights from other industries. However, we should never mistake a website for a comic book or an animated feature film. Some of these concepts, while they help us see our work in a new light, can be more or less relevant to producing said work. The illusion of life from cento lodigiani on Vimeo. I am specifically thinking of the twelve principles of animation put forth by Disney studio veterans in that great tome The Illusion of Life. These principles are very useful for making engaging, lifelike animation, like a ball bouncing or a squirrel scampering, or the physics behind how a lightbox should feel transitioning off a page. But they provide no direction at all for when or how something should be animated as part of a greater interactive experience, like how long a drop-down should take to fully extend or if a group of manipulable objects should be animated sequentially or as a whole. The twelve principles are a great place to start, but we have so much more to learn. I’ve documented at least six more functions of interactive animation that apply to web and app design. When thinking about animation, we should consider why and how, not just what, the physics. Beautiful physics mean nothing if the animation is superfluous or confusing. Useful and necessary, then beautiful There is a Shaker saying: “Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.” When it comes to animation and the web, currently there is very little documentation about what makes it useful or necessary. We tend to focus more on the beautiful, the delightful, the aesthetic. And while aesthetics are important, they take a back seat to the user’s overall experience. The first time I saw the load screen for Pokemon Yellow on my Game Boy, I was enthralled. By the sixth time, I was mashing the start button as soon as Game Freak’s logo hit the screen. What’s delightful and meaningful to us while working on a project is not always so for our users. And even when a purely delightful animation is favorably received, as with Pokemon Yellow’s adorable opening screen, too many repetitions of the cutest but ultimately useless animation, and users start to resent it as a hindrance. If an animation doesn’t help the user in some way, by showing them where they are or how two elements on a page relate to each other, then it’s using up battery juice and processing cycles solely for the purpose of delight. Hardly the best use of resources. Rather than animating solely for the sake of delight, we should first be able to articulate two things the animation does for the user. As an example, take this menu icon from Finethought.com (found via Use Your Interface). The menu icon does two things when clicked: It gives the user feedback by animating, letting the user know its been clicked. It demonstrates its changed relationship to the page’s content by morphing into a close button. Assuming we have two good reasons to animate something, there is no reason our third cannot be to delight the user. Go four times faster There is a rule of thumb in the world of traditional animation which is applicable to web animation: however long you think your animation should last, take that time and halve it. Then halve it again! When we work on an animation for hours, our sense of time dilates. What seems fast to us is actually unbearably slow for most users. In fact, the most recent criticism from users of animated interfaces on websites seems to be, “It’s so slow!” A good animation is unobtrusive, and that often means running fast. When getting your animations ready for prime time, reduce those durations to 25% of their original speed: a four-second fade out should be over in one. Install a kill switch No matter how thoughtful and necessary an animation, there will be people who become physically sick from seeing it. For these people, we must add a way to turn off animations on the website. Fortunately, web designers are already thinking of ways to empower users to make their own decisions about how they experience the web. As an example, this site for the animated film Little from the Fish Shop allows users to turn off most of the parallax effects. While it doesn’t remove the animation entirely, this website does reduce the most nauseating of the animations. Animation is a powerful tool in our web design arsenal. But we must take care: if we abuse animation it might get a bad reputation; if we underestimate it, it won’t be prioritized. But if we wield it thoughtfully, use it where it is both necessary and useful, and empower users to turn it off, animation is a tool that will help us build things that are easier to use and more delightful for years to come. Let’s make 2015 the year web animation went to work for users. 2014 Rachel Nabors rachelnabors 2014-12-14T00:00:00+00:00 https://24ways.org/2014/five-ways-to-animate-responsibly/ ux
48 A Holiday Wish A friend and I were talking the other day about why clients spend more on toilet cleaning than design, and how the industry has changed since the mid-1990s, when we got our starts. Early in his career, my friend wrote a fine CSS book, but for years he has called himself a UX designer. And our conversation got me thinking about how I reacted to that title back when I first started hearing it. “Just what this business needs,” I said to myself, “another phony expert.” Okay, so I was wrong about UX, but my touchiness was not altogether unfounded. In the beginning, our industry was divided between freelance jack-of-all-trade punks, who designed and built and coded and hosted and Photoshopped and even wrote the copy when the client couldn’t come up with any, and snot-slick dot-com mega-agencies that blew up like Alice and handed out titles like impoverished nobles in the years between the world wars. I was the former kind of designer, a guy who, having failed or just coasted along at a cluster of other careers, had suddenly, out of nowhere, blossomed into a web designer—an immensely curious designer slash coder slash writer with a near-insatiable lust to shave just one more byte from every image. We had modems back then, and I dreamed in sixteen colors. My source code was as pretty as my layouts (arguably prettier) and I hoovered up facts and opinions from newsgroups and bulletin boards as fast as any loudmouth geek could throw them. It was a beautiful life. But soon, too soon, the professional digital agencies arose, buying loft buildings downtown, jacking in at T1 speeds, charging a hundred times what I did, and communicating with their clients in person, in large artfully bedecked rooms, wearing hand-tailored Barney’s suits and bringing back the big city bullshit I thought I’d left behind when I quit advertising to become a web designer. Just like the big bad ad agencies of my early career, the new digital agencies stocked every meeting with a totem pole worth of ranks and titles. If the client brought five upper middle managers to the meeting, the agency did likewise. If fifteen stakeholders got to ask for a bigger logo, fifteen agency personnel showed up to take notes on the percentage of enlargement required. But my biggest gripe was with the titles. The bigger and more expensive the agency, the lousier it ran with newly invented titles. Nobody was a designer any more. Oh, no. Designer, apparently, wasn’t good enough. Designer was not what you called someone you threw that much money at. Instead of designers, there were user interaction leads and consulting middleware integrators and bilabial experience park rangers and you name it. At an AIGA Miami event where I was asked to speak in the 1990s, I once watched the executive creative director of the biggest dot-com agency of the day make a presentation where he spent half his time bragging that the agency had recently shaved down the number of titles for people who basically did design stuff from forty-six to just twenty-three—he presented this as though it were an Einsteinian coup—and the other half of his time showing a film about the agency’s newly opened branch in Oslo. The Oslo footage was shot in December. I kept wondering which designer in the audience who lived in the constant breezy balminess of Miami they hoped to entice to move to dark, wintry Norway. But I digress. Shortly after I viewed this presentation, the dot-com world imploded, brought about largely by the euphoric excess of the agencies and their clients. But people still needed websites, and my practice flourished—to the point where, in 1999, I made the terrifying transition from guy in his underwear working freelance out of his apartment to head of a fledgling design studio. (Note: you never stop working on that change.) I had heard about experience design in the 1990s, but assumed it was a gig for people who only knew one font. But sometime around 2004 or 2005, among my freelance and small-studio colleagues, like a hobbit in the Shire, I began hearing whispers in the trees of a new evil stirring. The fires of Mordor were burning. Web designers were turning in their HTML editing tools and calling themselves UXers. I wasn’t sure if they pronounced it “uck-sir,” or “you-ex-er,” but I trusted their claims to authenticity about as far as I trusted the actors in a Doctor Pepper commercial when they claimed to be Peppers. I’m an UXer, you’re an UXer, wouldn’t you like to be an UXer too? No thanks, said I. I still make things. With my hands. Such was my thinking. I may have earned an MFA at the end of some long-past period of soul confusion, but I have working-class roots and am profoundly suspicious of, well, everything, but especially of anything that smacks of pretense. I got exporting GIFs. I didn’t get how white papers and bullet points helped anybody do anything. I was wrong. And gradually I came to know I was wrong. And before other members of my tribe embraced UX, and research, and content strategy, and the other airier consultant services, I was on board. It helped that my wife of the time was a librarian from Michigan, so I’d already bought into the cult of information architecture. And if I wasn’t exactly the seer who first understood how borderline academic practices related to UX could become as important to our medium and industry as our craft skills, at least I was down a lot faster than Judd Apatow got with feminism. But I digress. I love the web and all the people in it. Today I understand design as a strategic practice above all. The promise of the web, to make all knowledge accessible to all people, won’t be won by HTML5, WCAG 2, and responsive web design alone. We are all designers. You may call yourself a front-end developer, but if you spend hours shaving half-seconds off an interaction, that’s user experience and you, my friend, are a designer. If the client asks, “Can you migrate all my old content to the new CMS?” and you answer, “Of course we can, but should we?”, you are a designer. Even our users are designers. Think about it. Once again, as in the dim dumb dot-com past, we seem to be divided by our titles. But, O, my friends, our varied titles are only differing facets of the same bright gem. Sisters, brothers, we are all designers. Love on! Love on! And may all your web pages, cards, clusters, clumps, asides, articles, and relational databases be bright. 2014 Jeffrey Zeldman jeffreyzeldman 2014-12-18T00:00:00+00:00 https://24ways.org/2014/a-holiday-wish/ ux
69 How to Do a UX Review A UX review is where an expert goes through a website looking for usability and experience problems and makes recommendations on how to fix them. I’ve completed a number of UX reviews over my twelve years working as a user experience consultant and I thought I’d share my approach. I’ll be talking about reviewing websites here; you can adapt the approach for web apps, or mobile or desktop apps. Why conduct a review Typically, a client asks for a review to be undertaken by a trusted and, ideally, detached third party who either works for an agency or is a freelancer. Often they may ask a new member of the UX team to complete one, or even set it as a task for a job interview. This indicates the client is looking for an objective view, seen from the outside as a user would see the website. I always suggest conducting some user research rather than a review. Users know their goals and watching them make (what you might think of as) mistakes on the website is invaluable. Conducting research with six users can give you six hours’ worth of review material from six viewpoints. In short, user research can identify more problems and show how common those problems might be. There are three reasons, though, why a review might better suit client needs than user research: Quick results: user research and analysis takes at least three weeks. Limited budget: the £6–10,000 cost to run user research is about twice the cost of a UX review. Users are hard to reach: in the business-to-business world, reaching users is difficult, especially if your users hold senior positions in their organisations. Working with consumers is much easier as there are often more of them. There is some debate about the benefits of user research over UX review. In my experience you learn far more from research, but opinions differ. Be objective The number one mistake many UX reviewers make is reporting back the issues they identify as their opinion. This can cause credibility problems because you have to keep justifying why your opinion is correct. I’ve had the most success when giving bad news in a UX review and then finally getting things fixed when I have been as objective as possible, offering evidence for why something may be a problem. To be objective we need two sources of data: numbers from analytics to appeal to reason; and stories from users in the form of personas to speak to emotions. Highlighting issues with dispassionate numerical data helps show the extent of the problem. Making the problems more human using personas can make the problem feel more real. Numbers from analytics The majority of clients I work with use Google Analytics, but if you use a different analytics package the same concepts apply. I use analytics to find two sets of things. 1. Landing pages and search terms Landing pages are the pages users see first when they visit a website – more often than not via a Google search. Landing pages reveal user goals. If a user landed on a page called ‘Yellow shoes’ their goal may well be to find out about or buy some yellow shoes. It would be great to see all the search terms bringing people to the website but in 2011 Google stopped providing search term data to (rightly!) protect users’ privacy. You can get some search term data from Google Webmaster tools, but we must rely on landing pages as a clue to our users’ goals. The thing to look for is high-traffic landing pages with a high bounce rate. Bounce rate is the percentage of visitors to a website who navigate away from the site after viewing only one page. A high bounce rate (over 50%) isn’t good; above 70% is bad. To get a list of high-traffic landing pages with a high bounce rate install this bespoke report. Google Analytics showing landing pages ordered by popularity and the bounce rate for each. This is the list of pages with high demand and that have real problems as the bounce rate is high. This is the main focus of the UX review. 2. User flows We have the beginnings of the user journey: search terms and initial landing pages. Now we can tap into the really useful bit of Google Analytics. Called behaviour flows, they show the most common order of pages visited. Behaviour flows from Google Analytics, showing the routes users took through the website. Here we can see the second and third (and so on) pages users visited. Importantly, we can also see the drop-outs at each step. If your client has it set up, you can also set goal pages (for example, a post-checkout contact us and thank you page). You can then see a similar view that tracks back from the goal pages. If your client doesn’t have this, suggest they set up goal tracking. It’s easy to do. We now have the remainder of the user journey. A user journey Expect the work in analytics to take up to a day. We may well identify more than one user journey, starting from different landing pages and going to different second- and third-level pages. That’s a good thing and shows we have different user types. Talking of user types, we need to define who our users are. Personas We have some user journeys and now we need to understand more about our users’ motivations and goals. I have a love-hate relationship with personas, but used properly these portraits of users can help bring a human touch to our UX review. I suggest using a very cut-down view of a persona. My old friends Steve Cable and Richard Caddick at cxpartners have a great free template for personas from their book Communicating the User Experience. The first thing to do is find a picture that represents that persona. Don’t use crappy stock photography – it’s sometimes hard to relate to perfect-looking people) – use authentic-looking people. Here’s a good collection of persona photos. An example persona. The personas have three basic attributes: Goals: we can complete these drawing on the analytics data we have (see example). Musts: things we have to do to meet the persona’s needs. Must nots: a list of things we really shouldn’t do. Completing points 2 and 3 can often be done during the writing of the report. Let’s take an example. We know that the search term ‘yellow shoes’ takes the user to the landing page for yellow shoes. We also know this page has a high bounce rate, meaning it doesn’t provide a good experience. With our expert hat on we can review the page. We will find two types of problem: Usability issues: ineffective button placement or incorrect wording, links not looking like links, and so on. Experience issues: for example, if a product is out of stock we have to contact the business to ask them to restock. That link is very small and hard to see. We could identify that the contact button isn’t easy to find (a usability issue) but that’s not the real problem here. That the user has to ask the business to restock the item is a bad user experience. We add this to our personas’ must nots. The big experience problems with the site form the musts and must nots for our personas. We now have a story around our user journey that highlights what is going wrong. If we’ve identified a number of user journeys, multiple landing pages and differing second and third pages visited, we can create more personas to match. A good rule of thumb is no more than three personas. Any more and they lose impact, watering down your results. Expect persona creation to take up to a day to complete. Let’s start the review We take the user journeys and we follow them step by step, working through the website looking for the reasons why users drop out at each step. Using Keynote or PowerPoint, I structure the final report around the user journey with separate sections for each step. For each step we’ll find both usability and experience problems. Split the results into those two groups. Usability problems are fairly easy to fix as they’re often quick design changes. As you go along, note the usability problems in one place: we’ll call this ‘quick wins’. Simple quick fixes are a reassuring thing for a client to see and mean they can get started on stuff right away. You can mark the severity of usability issues. Use a scale from 1 to 3 (if you use 1 to 5 everything ends up being a 3!) where 1 is minor and 3 is serious. Review the website on the device you’d expect your persona to use. Are they using the site on a smartphone? Review it on a smartphone. I allow one page or slide per problem, which allows me to explain what is going wrong. For a usability problem I’ll often make a quick wireframe or sketch to explain how to address it. A UX review slide displaying all the elements to be addressed. These slides may be viewed from across the room on a screen so zoom into areas of discussion. (Quick tip: if you use Google Chrome, try Awesome Screenshot to capture screens.) When it comes to the more severe experience problems – things like an online shop not offering next day delivery, or a business that needs to promise to get back to new customers within a few hours – these will take more than a tweak to the UI to fix. Call these something different. I use the terms like business challenges and customer experience issues as they show that it will take changes to the organisation and its processes to address them. It’s often beyond the remit of a humble UX consultant to recommend how to fix organisational issues, so don’t try. Again, create a page within your document to collect all of the business challenges together. Expect the review to take between one and three days to complete. The final report should follow this structure: The approach Overview of usability quick wins Overview of experience issues Overview of Google Analytics findings The user journeys The personas Detailed page-by-page review (broken down by steps on the user journey) There are two academic theories to help with the review. Heuristic evaluation is a set of criteria to organise the issues you find. They’re great for categorising the usability issues you identify but in practice they can be quite cumbersome to apply. I prefer the more scientific and much simpler cognitive walkthrough that is focused on goals and actions. A workshop to go through the findings The most important part of the UX review process is to talk through the issues with your client and their team. A document can only communicate a certain amount. Conversations about the findings will help the team understand the severity of the issues you’ve uncovered and give them a chance to discuss what to do about them. Expect the workshop to last around three hours. When presenting the report, explain the method you used to conduct the review, the data sources, personas and the reasoning behind the issues you found. Start by going through the usability issues. Often these won’t be contentious and you can build trust and improve your credibility by making simple, easy to implement changes. The most valuable part of the workshop is conversation around each issue, especially the experience problems. The workshop should include time to talk through each experience issue and how the team will address it. I collect actions on index cards throughout the workshop and make a note of who will take what action with each problem. Index cards showing the problem and who is responsible. When talking through the issues, the person who designed the site is probably in the room – they may well feel threatened. So be nice. When I talk through the report I try to have strong ideas, weakly held. At the end of the workshop you’ll have talked through each of the issues and identified who is responsible for addressing them. To close the workshop I hand out the cards to the relevant people, giving them a physical reminder of the next steps they have to take. That’s my process for conducting a review. I’d love to hear any tips you have in the comments. 2015 Joe Leech joeleech 2015-12-03T00:00:00+00:00 https://24ways.org/2015/how-to-do-a-ux-review/ ux
78 Fluent Design through Early Prototyping There’s a small problem with wireframes. They’re not good for showing the kind of interactions we now take for granted – transitions and animations on the web, in Android, iOS, and other platforms. There’s a belief that early prototyping requires a large amount of time and effort, and isn’t worth an early investment. But it’s not true! It’s still normal to spend a significant proportion of time working in wireframes. Given that wireframes are high-level and don’t show much detail, it’s tempting to give up control and responsibility for things like transitions and other things sidelined as visual considerations. These things aren’t expressed well, and perhaps not expressed at all, in wireframes, yet they critically influence the quality of a product. Rapid prototyping early helps to bring sidelined but significant design considerations into focus. Speaking fluent design Fluency in a language means being able to speak it confidently and accurately. The Latin root means flow. By design fluency, I mean using a set of skills in order to express or communicate an idea. Prototyping is a kind of fluency. It takes designers beyond the domain of grey and white boxes to consider all the elements that make up really good product design. Designers shouldn’t be afraid of speaking fluent design. They should think thoroughly about product decisions beyond their immediate role — not for the sake of becoming some kind of power-hungry design demigod, but because it will lead to better, more carefully considered product design. Wireframes are incomplete sentences Wireframes, once they’ve served their purpose, are a kind of self-imposed restriction. Mostly made out of grey and white boxes, they deliberately express the minimum. Important details — visuals, nuanced transitions, sounds — are missing. Their appearance bears little resemblance to the final thing. Responsibility for things that traditionally didn’t matter (or exist) is relinquished. Animations and transitions in particular are increasingly relevant to the mobile designer’s methods. And rather than being fanciful and superfluous visual additions to a product, they help to clarify designs and provide information about context. Wireframes are useful in the early stages. As a designer trying to persuade stakeholders, clients, or peers, sometimes it will be in your interests to only tell half the story. They’re ideal for gauging whether a design is taking the right direction, and they’re the right medium for deciding core things, such as the overall structure and information architecture. But spending a long time in wireframes means delaying details to a later stage in the project, or to the end, when the priority is shifted to getting designs out of the door. This leaves little time to test, finesse and perfect things which initially seemed to be less important. I think designers should move away from using wireframes as primary documentation once the design has reached a certain level of maturity. A prototype is multiple complete sentences Paragraphs, even. Unlike a wireframe, a prototype is a persuasive storyteller. It can reveal the depth and range of design decisions, not just the layout, but also motion: animations and transitions. If it’s a super-high-fidelity prototype, it’s a perfect vessel for showing the visual design as well. It’s all of these things that contribute to the impression that a product is good… and useful, and engaging, and something you’d like to use. A prototype is impressive. A good prototype can help to convince stakeholders and persuade clients. With a compelling demo, people can more easily imagine that this thing could actually exist. “Hey”, they’re thinking. “This might actually be pretty good!” How to make a prototype in no time and with no effort Now, it does take time and effort to make a prototype. However, good news! It used to require a lot more effort. There are tools that make prototyping much quicker and easier. If you’re making a mobile prototype (this seems quite likely), you will want to test and show this on the actual device. This sounds like it could be a pain, but there are a few ways to do this that are quite easy. Keynote, Apple’s presentation software, is an unlikely candidate for a prototyping tool, but surprisingly great and easy for creating prototypes with transitions that can be shown on different devices. Keynote enables you to do a few useful, excellent things. You can make each screen in your design a slide, which can be linked together to allow you to click through the prototype. You can add customisable transitions between screens. If you want to show a panel that can slide open or closed on your iPad mockup, for example, transitions can also be added to individual elements on the screen. The design can be shown on tablet and mobile devices, and interacted with like it’s a real app. Another cool feature is that you can export the prototype as a video, which works as another effective format for demoing a design. Overall, Keynote offers a very quick, lightweight way to prototype a design. Once you’ve learned the basics, it shouldn’t take longer than a few hours – at most – to put together a respectable clickable prototype with transitions. Download the interactive MOV example Holly icon by Megan Sheehan from The Noun Project This is a Quicktime movie exported from Keynote. This version is animated for demonstration purposes, but download the interactive original and you can click the screen to move through the prototype. It demonstrates the basic interactivity of an iPhone app. This anonymised example was used on a project at Fjord to create a master example of an app’s transitions. Prototyping drawbacks, and perceived drawbacks If prototyping is so great, then why do we leave it to the end, or not bother with it at all? There are multiple misconceptions about prototyping: they’re too difficult to make; they take too much time; or they’re inaccurate (and dangerous) documentation. A prototype is a preliminary model. There should always be a disclaimer that it’s not the real thing to avoid setting up false expectations. A prototype doesn’t have to be the main deliverable. It can be a key one that’s supported by visual and interaction specifications. And a prototype is a lightweight means of managing and reflecting changes and requirements in a project. An actual drawback of prototyping is that to make one too early could mean being gung-ho with what you thought a client or stakeholder wanted, and delivering something inappropriate. To avoid this, communicate, iterate, and keep things simple until you’re confident that the client or other stakeholders are happy with your chosen direction. The key throughout any design project is iteration. Designers build iterative models, starting simple and becoming increasingly sophisticated. It’s a process of iterative craft and evolution. There’s no perfect methodology, no magic recipe to follow. What to do next Make a prototype! It’s the perfect way to impress your friends. It can help to advance a brilliant idea with a fraction of the effort of complete development. Sketches and wireframes are perfect early on in a project, but once they’ve served their purpose, prototypes enable the design to advance, and push thinking towards clarifying other important details including transitions. For Keynote tutorials, Keynotopia is a great resource. Axure is standard and popular prototyping software many UX designers will already be familiar with; it’s possible to create transitions in Axure. POP is an iPhone app that allows you to design apps on paper, take photos with your phone, and turn them into interactive prototypes. Ratchet is an elegant iPhone prototyping tool aimed at web developers. There are perhaps hundreds of different prototyping tools and methods. My final advice is not to get bogged down in (or limited by) any particular tool, but to remember you’re making quick and iterative models. Experiment and play! Prototyping will push you and your designs to a scary place without limitations. No more grey and white boxes, just possibilities! 2012 Rebecca Cottrell rebeccacottrell 2012-12-10T00:00:00+00:00 https://24ways.org/2012/fluent-design-through-early-prototyping/ ux
96 Unwrapping the Wii U Browser The Wii U was released on 18 November 2012 in the US, and 30 November in the UK. It’s the first eighth generation home console, the first mainstream second-screen device, and it has some really impressive browser specs. Consoles are not just for games now: they’re marketed as complete entertainment solutions. Internet connectivity and browser functionality have gone from a nice-to-have feature in game consoles to a selling point. In Nintendo’s case, they see it as a challenge to design an experience that’s better than browsing on a desktop. Let’s make a browser that users can use on a daily basis, something that can really handle everything we’ve come to expect from a browser and do it more naturally. Sasaki – Iwata Asks on Nintendo.com With 11% of people using console browsers to visit websites, it’s important to consider these devices right from the start of projects. Browsing the web on a TV or handheld console is a very different experience to browsing on a desktop or a mobile phone, and has many usability implications. Console browser testing When I’m testing a console browser, one of the first things I do is run Niels Leenheer’s HTML5 test and Lea Verou’s CSS3 test. I use these benchmarks as a rough comparison of the standards each browser supports. In October, IE9 came out for the Xbox 360, scoring 120/500 in the HTML5 test and 32% in the CSS3 test. The PS Vita also had an update to its browser in recent weeks, jumping from 58/500 to 243/500 in the HTML5 test, and 32% to 55% in the CSS3 test. Manufacturers have been stepping up their game, trying to make their browsing experiences better. To give you an idea of how the Wii U currently compares to other devices, here are the test results of the other TV consoles I’ve tested. I’ve written more in-depth notes on TV and portable console browsers separately. Year of releaseHTML5 scoreCSS3 scoreNotes Wii U2012258/50048%Runs a Netfront browser (WebKit). Wii200689/500Wouldn’t runRuns an Opera browser. PS3200668/50038%Runs a Netfront browser (WebKit). Xbox 3602005120/50032%A browser for the Xbox (IE9) was only recently released in October 2012. The Kinect provides voice and gesture support. There’s also SmartGlass, a second-screen app for platforms including Android and iOS. The Wii U browser is Nintendo’s fifth attempt at a console browser. Based on these tests, it’s already looking promising. Why console browsers used to suck It takes a lot of system memory to run a good browser, and the problem of older consoles is that they don’t have much memory available. The original Nintendo DS needs a memory expansion pack just to run the browser, because the 4MB it has on board isn’t enough. I noticed that even on newer devices, some sites fail to load because the system runs out of memory. The Wii came out six years ago with an Opera browser. Still being used today and with such low resources available, the latest browser features can’t reasonably be supported. There’s also pressure to add features such as tabs, and enable gamers to use the browser while a game is paused. Nintendo’s browser team have the advantage of higher specs to play with on their new console (1GB of memory dedicated to games, 1GB for the system), which makes it easier to support the latest standards. But it’s still a challenge to fit everything in. …even though we have more memory, the amount of memory we can use for the browser is limited compared to a PC, so we’ve worked in ways that efficiently allocates the available memory per tab. To work on this, the experience working on the browser for the Nintendo 3DS system under a limited memory constraint helped us greatly. Sasaki – Iwata Asks on Nintendo.com In the box The Wii U consists of a console unit which plugs into a TV (the first to support HD), and a wireless controller known as a gamepad. The gamepad is a lot bigger than typical TV console controllers, and it has a touchscreen on the front. The touchscreen is resistive, responding to pressure rather than electrical current. It’s intended to be used with a stylus (provided) but fingers can be used. It might look a bit like one, but the gamepad isn’t a portable console designed to be taken out like the PS Vita. The gamepad can be used as a standalone screen with the TV switched off, as long as it’s within range of the console unit – it basically piggybacks off it. It’s surprisingly lightweight for its size. It has a wealth of detectors including 9-axis control. Sensors wake the device from sleep when it’s picked up. There’s also a camera on the front, and a headphone port and speakers, with audio coming through both the TV and the gamepad giving a surround sound feel. Up to six tabs can be opened at once, and the browser can be used while games are paused. There’s a really nice little feature here – the current game’s name is saved as a search option, so it’s really quick to look up contextual content such as walk-throughs. Controls Only one gamepad can be used to control the browser, but if there are Wiimotes connected, they can be used as pointers. This doesn’t let the user do anything except point (they each get a little hand icon with a number on it displayed on the screen), but it’s interesting that multiple people can be interacting with a site at once. See a bigger version The gamepad can also be used as a simple TV remote control, with basic functions such as bringing up the programme guide, adjusting volume and changing channel. I found the simplified interface much more usable than a full-featured remote control. I’m used to scrolling being sluggish on consoles, but the Wii U feels almost as snappy as a desktop browser. Sites load considerably faster compared with others I’ve tested. Tilt-scroll Holding down ZL and ZR while tilting the screen activates an Instapaper-style tilt to scroll for going up and down the page quickly, useful for navigating very long pages. Second screen The TV mirrors most of what’s on the gamepad, although the TV screen just displays the contents of the browser window, while the gamepad displays the site along with the browser toolbar. When the user with the gamepad is typing, the keyboard is hidden from the TV screen – there’s just a bit of text at the top indicating what’s happening on the gamepad. Pressing X draws an on-screen curtain over the TV, hiding the content that’s on the gamepad from the TV. Pressing X again opens the curtains, revealing what’s on the gamepad. Holding the button down plays a drumroll before it’s released and the curtains are opened. I can imagine this being used in meetings as a fun presentation tool. In a sense, browsing is a personal activity, but you get the idea that people will be coming and going through the room. When I first saw the curtain function, it made a huge impression on me. I walked around with it all over the company saying, “They’ve really come up with something amazing!” Iwata – Iwata Asks on Nintendo.com Text Writing text Unlike the capacitive screens on smartphones, the Wii U’s resistive screen needs to be pressed harder than you’re probably used to for registering a touch event. The gamepad screen is big, which makes it much easier to type on this device than other handheld consoles, even without the stylus. It’s still more fiddly than a full-sized keyboard though. When you’re designing forms, consider the extra difficulty console users experience. Although TV screens are physically big, they are typically viewed from further away than desktop screens. This makes readability an issue, so Nintendo have provided not one, but four ways to zoom in and out: Double-tapping on the screen. Tapping the on-screen zoom icons in the browser toolbar. Pressing the + and - buttons on the device. Moving the right analogue stick up and down. As well as making it easy to zoom in and out, Nintendo have done a few other things to improve the reading experience on the TV. System font One thing you’ll notice pretty quickly is that the browser lacks all the fonts we’re used to falling back to. Serif fonts are replaced with the system’s sans-serif font. I couldn’t get Typekit’s font loading method to work but Fontdeck, which works slightly differently, does display custom fonts. The system font has been optimised for reading at a distance and is easy to distinguish because the lowercase e has a quirky little tilt. Don’t lose :focus Using the D-pad to navigate is similar to using a keyboard. Individual links are focused on, with a blue outline drawn around them. The recently redesigned An Event Apart site is an example that improves the experience for keyboard and D-pad users. They’ve added a yellow background colour to links on focus. It feels nicer than the default blue outline on its own. Media This year, television overtook PCs as the primary way to watch online video content. TV is the natural environment for video, and 42% of online TVs in the US are connected to the internet via a console. Unfortunately, the <video> tag isn’t supported in most console browsers, and those that have Flash installed often have such an old version that the video won’t play. I suspect this has been a big driver in getting console browsers to support web standards. The Wii U is designed with video content in mind. It doesn’t support Flash but it does support the HTML5 <video> tag. Some video formats can’t be played, but those that are supported bring up an optimised interface with a custom scrub bar. This is where the device switches from mirroring the TV to being a second screen. The full-screen video is displayed on the TV, and the interface on the gamepad. The really clever bit is that while a video is playing, the gamepad user can keep the video playing on the TV screen while searching for another video or browsing the web. This is the same for images too. On the left, the video is being shown full-screen on the TV and gamepad. Only the gamepad gets the scrub bar. Clicking the slide up/down button (circled) lets the gamepad user browse the web while the video on the TV continues to play full-screen, as shown in the image on the right. There’s support for SVG images, and they look great on a high-definition TV screen. However, there’s currently no way to save or download files. Preparing for console users I wasn’t expecting to be quite as impressed as I am by this browser. It’s encouraging to see console makers investing time into improving the experience as well as the standards support. In the same way there was an explosion in mobile browser use as the experience got better, I’m sure we’ll see the same with console browsers as the experience improves. The value of detection Consoles offer a range of inputs including gesture, voice and controller buttons. That means we have to think about more diverse methods of input than just touch and click. This is where I could tell you to add some detection methods such as user agent string sniffing to target a different experience for console users. But the majority of the time, that really isn’t necessary. TV console browsers are getting a lot better at compensating for the living room environment, and they’re designed to work with websites that haven’t been optimised for this context. Rather than tighten our grip on optimising experiences for every device out there, we’ve got to be pragmatic. There are so many new devices coming out every week, our designs need to be future-proof rather than fixed to a particular device in time. Even fuzzy device detection isn’t reliable – the PS Vita declares itself to be mobile, a mobile device and a Kindle Fire tablet, while the two DS devices state they’re neither mobile nor mobile phones nor tablets, but computers. They’re weird outliers, but they’re still important devices to consider. Thinking broadly about how our designs will be interacted with and viewed on a TV screen can help improve that experience for everyone. This is about accessibility. Considering how someone uses a site with a D-pad, we can improve the experience for keyboard users. When we think about colour contrast and text legibility on TV screens, we can apply that for anyone who reads content on the web. So why just offer this to the TV users? Playing with the browser …we want to prove to them through this Wii U Internet Browser that browsing itself can be an entertainment. Iwata – Iwata Asks on Nintendo.com Although I’m cautious about designing experiences for specific devices, it’s fun to experiment with the technology available. Nintendo have promised web developers access to the Wii U’s buttons and sensors. There’s already some JavaScript documentation, and a demo for you to try. If you’re interested in making your own games, thanks to web standards, a lot of HTML5 games work already on the device. Matt Hackett wrote up his experience of testing the game he built, and he talks about some of features the browser lacks. There’s certainly an incentive there for console manufacturers to improve their HTML5 support so more games can be played in their browser. What excites me about consoles is that it’s like looking at what might be available to us in future browsers. As well as thinking about how our sites work on small screens, we should also consider big screens. We’re already figuring out how images should work at different screen widths and connection speeds, but we’ve also got some interesting challenges ahead of us catering for second screen experiences and 3D-enabled devices. So, this Christmas, if you’re huddled round the game console or a smart TV, give the browser in it a try. 2012 Anna Debenham annadebenham 2012-12-22T00:00:00+00:00 https://24ways.org/2012/unwrapping-the-wii-u-browser/ ux
106 Checking Out: Progress Meters It’s the holiday season, so you know what that means: online shopping! When I started developing Web sites back in the 90s, many of my first clients were small local shops wanting to sell their goods online, so I developed many a checkout system. And because of slow dial-up speeds back then, informing the user about where they were in the checkout process was pretty important. Even though we’re (mostly) beyond the dial-up days, informing users about where they are in a flow is still important. In usability tests at the companies I’ve worked at, I’ve seen time and time again how not adequately informing the user about their state can cause real frustration. This is especially true for two sets of users: mobile users and users of assistive devices, in particular, screen readers. The progress meter is a very common design solution used to indicate to the user’s state within a flow. On the design side, much effort may go in to crafting a solution that is as visually informative as possible. On the development side, however, solutions range widely. I’ve checked out the checkouts at a number of sites and here’s what I’ve found when it comes to progress meters: they’re sometimes inaccessible and often confusing or unhelpful — all because of the way in which they’re coded. For those who use assistive devices or text-only browsers, there must be a better way to code the progress meter — and there is. (Note: All code samples are from live sites but have been tweaked to hide the culprits’ identities.) How not to make progress A number of sites assemble their progress meters using non- or semi-semantic markup and images with no alternate text. On text-only browsers (like my mobile phone) and to screen readers, this looks and reads like chunks of content with no context given. <div id="progress"> <img src="icon_progress_1a.gif" alt=""> <em>Shipping information</em> <img src="icon_progress_arrow.gif" alt=""> <img src="icon_progress_2a.gif" alt=""> <em>Payment information</em> <img src="icon_progress_arrow.gif" alt="" class="progarrow"> <img src="icon_progress_3b.gif" alt=""> <strong>Place your order</strong> </div> In the above example, the third state, “Place your order”, is the current state. But a screen reader may not know that, and my cell phone only displays "Shipping informationPayment informationPlace your order". Not good. Is this progress? Other sites present the entire progress meter as a graphic, like the following: Now, I have no problem with using a graphic to render a very stylish progress meter (my sample above is probably not the most stylish example, of course, but you understand my point). What becomes important in this case is the use of appropriate alternate text to describe the image. Disappointingly, sites today have a wide range of solutions, including using no alternate text. Check out these code samples which call progress meter images. <img src="checkout_step2.gif" alt=""> I think we can all agree that the above is bad, unless you really don’t care whether or not users know where they are in a flow. <img src="checkout_step2.gif" alt="Shipping information - Payment information - Place your order"> The alt text in the example above just copies all of the text found in the graphic, but it doesn’t represent the status at all. So for every page in the checkout, the user sees or hears the same text. Sure, by the second or third page in the flow, the user has figured out what’s going on, but she or he had to think about it. I don’t think that’s good. <img src="checkout_step2.gif" alt="Checkout: Payment information"> The above probably has the best alternate text out of these examples, because the user at least understands that they’re in the Checkout process, on the Place your order page. But going through the flow with alt text like this, the user doesn’t know how many steps are in the flow. Semantic progress Of course, there are some sites that use an ordered list when marking up the progress meter. Hooray! Unfortunately, no text-only browser or screen reader would be able to describe the user’s current state given this markup. <ol class="progressmeter"> <li class="one current">shipping information</li> <li class="two">payment information</li> <li class="three">place your order</li> </ol> Without CSS enabled, the above is rendered as follows: Progress at last We all know that semantic markup makes for the best foundation, so we’ll start with the markup found above. In order to make the state information accessible, let’s add some additional text in paragraph and span elements. <div class="progressmeter"> <p>There are three steps in this checkout process.</p> <ol> <li class="one"><span>Enter your</span> shipping information</li> <li class="two"><span>Enter your</span> payment information</li> <li class="three"><span>Review details and</span> place your order</li> </ol> </div> Add on some simple CSS to hide the paragraph and spans, and arrange the list items on a single line with a background image to represent the large number, and this is what you’ll get: There are three steps in this checkout process. Enter your shipping information Enter your payment information Review details and place your order To display and describe a state as active, add the class “current” to one of the list items. Then change the hidden content such that it better describes the state to the user. <div class="progressmeter"> <p>There are three steps in this checkout process.</p> <ol> <li class="one current"><span>You are currently entering your</span> shipping information</li> <li class="two"><span>In the next step, you will enter your</span> payment information</li> <li class="three"><span>In the last step, you will review the details and</span> place your order</li> </ol> </div> The end result is an attractive progress meter that gives much greater semantic and contextual information. There are three steps in this checkout process. You are currently entering your shipping information In the next step, you will enter your payment information In the last step, you will review the details and place your order For example, the above example renders in a text-only browser as follows: There are three steps in this checkout process. You are currently entering your shipping information In the next step, you will enter your payment information In the last step, you will review the details and place your order And the screen reader I use for testing announces the following: There are three steps in this checkout process. List of three items. You are currently entering your shipping information. In the next step, you will enter your payment information. In the last step, you will review the details and place your order. List end. Here’s a sample code page that summarises this approach. Happy frustration-free online shopping with this improved progress meter! 2008 Kimberly Blessing kimberlyblessing 2008-12-12T00:00:00+00:00 https://24ways.org/2008/checking-out-progress-meters/ ux
118 Ghosts On The Internet By rights the internet should be full of poltergeists, poor rootless things looking for their real homes. Many events on the internet are not properly associated with their correct timeframe. I don’t mean a server set to the wrong time, though that happens too. Much of the content published on the internet is separated from any proper reference to its publication time. What does publication even mean? Let me tell you a story… “It is 2019 and this is Kathy Clees reporting on the story of the moment, the shock purchase of Microsoft by Apple Inc. A Internet Explorer security scare story from 2008 was responsible, yes from 11 years ago, accidently promoted by an analyst, who neglected to check the date of their sources.” If you think this is fanciful nonsense, then cast your mind back to September 2008, this story in Wired or The Times (UK) about a huge United Airlines stock tumble. A Florida newspaper had a automated popular story section. A random reader looking at a story about United’s 2002 Bankruptcy proceedings caused this story to get picked up by Google’s later visit to the South Florida Sun Sentinel’s news home page. The story was undated, Google’s news engine apparently gave it a 2008 date, an analyst picked it up and pushed it to Bloomberg and within minutes the United stock was tumbling. Their stock price dropped from $12 to $3, then recovered to $11 over the day. An eight percent fall in share price over a mis-configured date Completing this out of order Christmas Carol, lets look at what is current practice and how dates are managed, we might even get to clank some chains. Publication date used to be inseparable from publication, the two things where stamped on the same piece of paper. How can we determine when things have been published, now? Determining publication dates Time as defined by http://www.w3.org/TR/NOTE-datetime extends ISO 8601, mandating the use of a year value. This is pretty well defined, we can even get very accurate timings down to milliseconds, Ruby and other languages can even handle Calendar reformation. So accuracy is not the issue. One problem is that there are many dates which could be interpreted as the publication date. Publication can mean any of date written or created; date placed on server; last modified date; or the current date from the web server. Created and modified have parallels with file systems, but the large number of database driven websites means that this no longer holds much meaning, as there are no longer any files. Checking web server HEAD may also not correspond, it might give the creation time for the HTML file you are viewing or it might give the last modified time for a file from disk. It is too unreliable and lacking in context to be of real value. So if the web server will not help, then how can we get the right timeframe for our content? We are left with URLs and the actual page content. Looking at Flickr, this picture (by Douglas County History Research Center) has four date values which can be associated with it. It was taken around 1900, scanned in 1992 and placed on Flickr on July 29th, 2008 and replaced later that day. Which dates should be represented here? This is hard question to answer, but currently the date of upload to Flickr is the best represented in terms of the date URL, /photos/douglascountyhistory/archives/date-posted/2008/07/29/, plus some Dublin Core RDF for the year. Flickr uses 2008 as the value for this image. Not accurate, but a reasonable compromise for the millions of other images on their site. Flickr represents location much better than it represents time. For the most part this is fine, but once you go back in time to the 1800s then the maps of the world start to change a lot and you need to reference both time and place. The Google timeline search offers another interesting window on the world, showing results organised by decade for any search term. Being able to jump to a specific occurrence of a term makes it easier to get primary results rather than later reporting. The 1918 “Spanish flu” results jump out in this timeline. Any major news event will have multiple analysis articles after the event, finding the original reporting of hurricane Katrina is harder now. Many publishers are putting older content online, e.g. Harpers or Nature or The Times, often these use good date based URLs, sometimes they are unhelpful database references. If this content is available for free, then how much better would it be to provide good metadata on date of publication. Date based URLs A quick word on date based URLs, they can be brilliant at capturing first published date. However they can be hard to interpret. Is /03/04 a date in March or April, what about 08/03/04? Obviously 2008/03/04 is easier to understand, it is probably March 4th. Including a proper timestamp in the page content avoid this kind of guesswork. Many sites represent the date as a plain text string; a few hook an HTML class of date around it, a very few provide an actual timestamp. Associating the date with the individual content makes it harder to get the date wrong. Movable Type and TypePad are a notable exceptions, they will embed Dublin Core RDF to represent each posting e.g. dc:date="2008-12-18T02:57:28-08:00". WordPress doesn’t support date markup out of the box, though there is a patch and a howto for hAtom available. In terms of newspapers, the BBC use <meta name="OriginalPublicationDate" content="2008/12/18 18:52:05" /> along with opaque URLs such as http://news.bbc.co.uk/1/hi/technology/7787335.stm. The Guardian use nice clear URLs http://www.guardian.co.uk/business/2008/dec/18/car-industry-recession but have no marked up date on the page. The New York Times are similar to the Guardian with nice URLs, http://www.nytimes.com/2008/12/19/business/19markets.html, but again no timestamps. All of these papers have all the data available, but it is not marked up in a useful manner. Syndication formats Syndication formats are better at supporting dates, RSS uses RFC 822 for dates, just like email so dates such as Wed, 17 Dec 2008 12:52:40 GMT are valid, with all the white space issues that entails. The Atom syndication format uses the much clearer http://tools.ietf.org/html/rfc3339 with timestamps of the form 1996-12-19T16:39:57-08:00. Both syndication formats encourage the use of last modified. This is understandable, but a pity as published date is a very useful value. The Atom syndication format supports “published” and mandates “updated” as timestamps, see the Atom RFC 4287 for more detail. Marking up dates However the aim of this short article is to encourage you to use microformats or RDF to encode dates. A good example of this is Twitter, they use hAtom for each individual entry, http://twitter.com/zzgavin/status/1065835819 contains the following markup, which represents a human and a machine readable version of the time of that tweet. <span class="published" title="2008-12-18T22:01:27+00:00">about 3 hours ago</span> The spec for datetime is still draft at the minute and there is still ongoing conversation around the right format and semantics for representing date and time in microformats, see the datetime design pattern for details. The hAtom example page shows the minimal changes required to implement hAtom on well formed blog post content and for other less well behaved content. You have the information already in your content publication systems, this is not some additional onerous content entry task, simply some template formatting. I started to see this as a serious issue after reading Stewart Brand’s Clock of the Long Now about five years ago. Brand’s book explores the issues of short term thinking that permeate our society, thinking beyond the end of the financial year is a stretch for many people. The Long Now has a world view of a 10,000 year timeframe, see http://longnow.org/ for much more information. Freebase from Long Now Board member Danny Hillis, supports dates quite well – see the entry for A Christmas Carol. In conclusion I feel we should be making it easier for people searching for our content in the future. We’ve moved through tagging content and on to geo-tagging content. Now it is time to get the timestamps right on our content. How do I know when something happened and how can I find other things that happened at the same time is a fair question. This should be something I can satisfy simply and easily. There are a range of tools available to us in either hAtom or RDF to specify time accurately alongside the content, so what is stopping you? Thinking of the long term it is hard for us to know now what will be of relevance for future generations, so we should aim to raise the floor for publishing tools so that all content has the right timeframe associated with it. We are moving from publishing words and pictures on the internet to being able to associate publication with an individual via XFN and OpenID. We can associate place quite well too, the last piece of useful metadata is timeframe. 2008 Gavin Bell gavinbell 2008-12-20T00:00:00+00:00 https://24ways.org/2008/ghosts-on-the-internet/ ux
125 Accessible Dynamic Links Although hyperlinks are the soul of the World Wide Web, it’s worth using them in moderation. Too many links becomes a barrier for visitors navigating their way through a page. This difficulty is multiplied when the visitor is using assistive technology, or is using a keyboard; being able to skip over a block of links doesn’t make the task of finding a specific link any easier. In an effort to make sites easier to use, various user interfaces based on the hiding and showing of links have been crafted. From drop-down menus to expose the deeper structure of a website, to a decluttering of skip links so as not to impact design considerations. Both are well intentioned with the aim of preserving a good usability experience for the majority of a website’s audience; hiding the real complexity of a page until the visitor interacts with the element. When JavaScript is not available The modern dynamic link techniques rely on JavaScript and CSS, but regardless of whether scripting and styles are enabled or not, we should consider the accessibility implications, particularly for screen-reader users, and people who rely on keyboard access. In typical web standards-based drop-down navigation implementations, the rough consensus is that the navigation should be structured as nested lists so when JavaScript is not available the entire navigation map is available to the visitor. This creates a situation where a visitor is faced with potentially well over 50 links on every page of the website. Keyboard access to such structures is frustrating, there’s far too many options, and the method of serially tabbing through each link looking for a specific one is tedious. Instead of offering the visitor an indigestible chunk of links when JavaScript is not available, consider instead having the minimum number of links on a page, and when JavaScript is available bringing in the extra links dynamically. Santa Chris Heilmann offers an excellent proof of concept in making Ajax navigation optional. When JavaScript is enabled, we need to decide how to hide links. One technique offers a means of comprehensively hiding links from keyboard users and assistive technology users. Another technique allows keyboard and screen-reader users to access links while they are hidden, and making them visible when reached. Hiding the links In JavaScript enhanced pages whether a link displays on screen depends on a certain event happening first. For example, a visitor needs to click a top-level navigation link that makes a set of sub-navigation links appear. In these cases, we need to ensure that these links are not available to any user until that event has happened. The typical way of hiding links is to style the anchor elements, or its parent nodes with display: none. This has the advantage of taking the links out of the tab order, so they are not focusable. It’s useful in reducing the number of links presented to a screen-reader or keyboard user to a minimum. Although the links are still in the document (they can be referenced and manipulated using DOM Scripting), they are not directly triggerable by a visitor. Once the necessary event has happened, like our visitor has clicked on a top-level navigation link which shows our hidden set of links, then we can display the links to the visitor and make them triggerable. This is done simply by undoing the display: none, perhaps by setting the display back to block for block level elements, or inline for inline elements. For as long as this display style remains, the links are in the tab order, focusable by keyboard, and triggerable. A common mistake in this situation is to use visibility: hidden, text-indent: -999em, or position: absolute with left: -999em to position these links off-screen. But all of these links remain accessible via keyboard tabbing even though the links remain hidden from screen view. In some ways this is a good idea, but for hiding sub-navigation links, it presents the screen-reader user and keyboard user with too many links to be of practical use. Moving the links out of sight If you want a set of text links accessible to screen-readers and keyboard users, but don’t want them cluttering up space on the screen, then style the links with position: absolute; left: -999em. Links styled this way remain in the tab order, and are accessible via keyboard. (The position: absolute is added as a style to the link, not to a parent node of the link – this will give us a useful hook to solve the next problem). a.helper { position: absolute; left: -999em; } One important requirement when displaying links off-screen is that they are visible to a keyboard user when they receive focus. Tabbing on a link that is not visible is a usability mudpit, since the visitor has no visible cue as to what a focused link will do, or where it will go. The simple answer is to restyle the link so that it appears on the screen when the hidden link receives focus. The anchor’s :focus pseudo-class is a logical hook to use, and with the following style repositions the link onscreen when it receives the focus: a.helper:focus, a.helper.focus { top: 0; left: 0; } This technique is useful for hiding skip links, and options you want screen-reader and keyboard users to use, but don’t want cluttering up the page. Unfortunately Internet Explorer 6 and 7 don’t support the focus pseudo-class, which is why there’s a second CSS selector a.helper.focus so we can use some JavaScript to help out. When the page loads, we look for all links that have a class of helper and add in onfocus and onblur event handlers: if (anchor.className == "helper") { anchor.onfocus = function() { this.className = 'helper focus'; } anchor.onblur = function() { this.className = 'helper'; } } Since we are using JavaScript to cover up for deficiencies in Internet Explorer, it makes sense to use JavaScript initially to place the links off-screen. That way an Internet Explorer user with JavaScript disabled can still use the skip link functionality. It is vital that the number of links rendered in this way is kept to a minimum. Every link you offer needs to be tabbed through, and gets read out in a screen reader. Offer these off-screen links that directly benefit these types of visitor. Andy Clarke and Kimberly Blessing use a similar technique in the Web Standards Project‘s latest design, but their technique involves hiding the skip link in plain sight and making it visible when it receives focus. Navigate the page using just the tab key to see the accessibility-related links appear when they receive focus. This technique is also a good way of hiding image replaced text. That way the screen-readers still get the actual text, and the website still gets its designed look. Which way? If the links are not meant to be reachable until a certain event has occurred, then the display: none technique is the preferred approach. If you want the links accessible but out of the way until they receive focus, then the off-screen positioning (or Andy’s hiding in plain sight technique) is the way to go. 2006 Mike Davies mikedavies 2006-12-05T00:00:00+00:00 https://24ways.org/2006/accessible-dynamic-links/ ux
127 Showing Good Form Earlier this year, I forget exactly when (it’s been a good year), I was building a client site that needed widgets which look like this (designed, incidentally, by my erstwhile writing partner, Cameron Adams): Building this was a challenge not just in CSS, but in choosing the proper markup – how should such a widget be constructed? Mmm … markup It seemed to me there were two key issues to deal with: The function of the interface is to input information, so semantically this is a form, therefore we have to find a way of building it using form elements: fieldset, legend, label and input We can’t use a table for layout, even though that would clearly be the easiest solution! Abusing tables for layout is never good – physical layout is not what table semantics mean. But even if this data can be described as a table, we shouldn’t mix forms markup with non-forms markup, because of the behavioral impact this can have on a screen reader: To take a prominent example, the screen reader JAWS has a mode specifically for interacting with forms (cunningly known as “forms mode”). When running in this mode its output only includes relevant elements – legends, labels and form controls themselves. Any other kind of markup – like text in a previous table cell, a paragraph or list in between – is simply ignored. The user in this situation would have to switch continually in and out of forms mode to hear all the content. (For more about this issue and some test examples, there’s a thread at accessify forum which wanders in that direction.) One further issue for screen reader users is implied by the design: the input fields are associated together in rows and columns, and a sighted user can visually scan across and down to make those associations; but a blind user can’t do that. For such a user the row and column header data will need to be there at every axis; in other words, the layout should be more like this: And constructed with appropriate semantic markup to convey those relationships. By this point the selection of elements seems pretty clear: each row is a fieldset, the row header is a legend, and each column header is a label, associated with an input. Here’s what that form looks like with no CSS: And here’s some markup for the first row (with most of the attributes removed just to keep this example succinct): <fieldset> <legend> <span>Match points</span> </legend> <label> <span>Win</span> <input value="3" /> </label> <label> <span>Draw</span> <input value="1" /> </label> <label> <span>Lose</span> <input value="0" /> </label> <label> <span>Played</span> <input value="0" /> </label> </fieldset> The span inside each legend is because legend elements are highly resistant to styling! Indeed they’re one of the most stubborn elements in the browsers’ vocabulary. Oh man … how I wrestled with the buggers … until this obvious alternative occurred to me! So the legend element itself is just a container, while all the styling is on the inner span. Oh yeah, there was some CSS too I’m not gonna dwell too much on the CSS it took to make this work – this is a short article, and it’s all there in the demo [demo page, style sheet] But I do want to touch on the most interesting bit – where we get from a layout with headers on every row, to one where only the top row has headers – or at least, so it appears to graphical browsers. For screen readers, as we noted, we need those headers on every row, so we should employ some cunning CSS to partly negate their visual presence, without removing them from the output. The core styling for each label span is like this: label span { display:block; padding:5px; line-height:1em; background:#423221; color:#fff; font-weight:bold; } But in the rows below the header they have these additional rules: fieldset.body label span { padding:0 5px; line-height:0; position:relative; top:-10000em; } The rendered width of the element is preserved, ensuring that the surrounding label is still the same width as the one in the header row above, and hence a unified column width is preserved all the way down. But the element effectively has no height, and so it’s effectively invisible. The styling is done this way, rather than just setting the height to zero and using overflow:hidden, because to do that would expose an unrelated quirk with another popular screen reader! (It would hide the output from Window Eyes, as shown in this test example at access matters.) The finished widget It’s an intricate beast allright! But after all that we do indeed get the widget we want: Demo page Style sheet It’s not perfect, most notably because the legends have to have a fixed width; this can be in em to allow for text scaling, but it still doesn’t allow the content to break into multiple lines. It also doesn’t look quite right in Safari; and some CSS hacking was needed to make it look right in IE6 and IE7. Still it worked well enough for the purpose, and satisfied the client completely. And most of all it re-assured me in my faith – that there’s never any need to abuse tables for layout. (Unless of course you think this content is a table anyway, but that’s another story!) 2006 James Edwards jamesedwards 2006-12-11T00:00:00+00:00 https://24ways.org/2006/showing-good-form/ ux
142 Revealing Relationships Can Be Good Form A few days ago, a colleague of mine – someone I have known for several years, who has been doing web design for several years and harks back from the early days of ZDNet – was running through a prototype I had put together for some user testing. As with a lot of prototypes, there was an element of ‘smoke and mirrors’ to make things look like they were working. One part of the form included a yes/no radio button, and selecting the Yes option would, in the real and final version of the form, reveal some extra content. Rather than put too much JavaScript in the prototype, I took a preverbial shortcut and created a link which I wrapped around the text next to the radio button – clicking on that link would cause the form to mimic a change event on the radio button. But it wasn’t working for him. Why was that? Because whereas I created the form using a <label> tag for each <input> and naturally went to click on the text rather than the form control itself, he was going straight for the control (and missing the sneaky little <a href> I’d placed around the text). Bah! There goes my time-saver. So, what did I learn? That a web professional who has used the Internet for years had neither heard of the <label> tag, nor had he ever tried clicking on the text. It just goes to show that despite its obvious uses, the label element is not as well known as it rightfully deserves to be. So, what’s a web-standards-loving guy to do? Make a bit more bleedin’ obvious, that’s what! The Mouse Pointer Trick OK, this is the kind of thing that causes some people outrage. A dead simple way of indicating that the label does something is to use a snippet of CSS to change the default mouse cursor to a hand. It’s derided because the hand icon is usually used for links, and some would argue that using this technique is misleading: label { cursor: pointer; } This is not a new idea, though, and you didn’t come here for this. The point is that with something very simple, you’ve made the label element discoverable. But there are other ways that you can do this that are web standards friendly and won’t upset the purists quite so much as the hand/pointer trick. Time to wheel in the JavaScript trolley jack … Our Old Friend AddEvent First things, first, you’ll need to use the addEvent function (or your favourite variation thereof) that Scott Andrew devised and make that available to the document containing the form: function addEvent(elm, evType, fn, useCapture) { if(elm.addEventListener) { elm.addEventListener(evType, fn, useCapture); return true; } else if (elm.attachEvent) { var r = elm.attachEvent('on' + evType, fn); return r; } else { elm['on' + evType] = fn; } } Finding All Your Labels Once you’ve linked to the addEvent function (or embedded it on the page), you can start to get your JavaScripting fingers a-flexing. Now, what I’m suggesting you do here is: Identify all the label elements on the page by working your way through the DOM Find out the value of the for attribute for each label that you uncover Attach a behaviour or two to each of those label elements – and to the input that the label relates to (identified with the for attribute) Here’s the technobabble version of the steps above: function findLabels() { var el = document.getElementsByTagName("label"); for (i=0;i<el.length;i++) { var thisId = el[i].getAttribute("for"); if ((thisId)==null) { thisId = el[i].htmlFor; } if(thisId!="") { //apply these behaviours to the label el[i].onmouseover = highlightRelationship; el[i].onmouseout = hideRelationship; } } } function highlightRelationship() { var thisId = this.getAttribute("for"); if ((thisId)==null) { thisId = this.htmlFor; } this.className="showRel"; document.getElementById(thisId).className="showRel"; //if (document.getElementById(thisId).type=="text") document.getElementById(thisId).select(); } function hideRelationship() { var thisId = this.getAttribute("for"); if ((thisId)==null) { thisId = this.htmlFor; } this.className=""; document.getElementById(thisId).className=""; } addEvent(window, 'load', findLabels, false); Using the above script, you can apply a CSS class (I’ve called it showRel) to the elements when you hover over them. How you want it to look is up to you, of course. Here are a few examples of the idea. Note: the design is not exactly what you’d call ‘fancy’, and in the examples there is one input that looks broken but it is deliberately moved away from the label it relates to, just to demonstrate that you can show the relationship even from afar. Background colour changes on hover Background colour change + mouse pointer trick Background colour change + mouse pointer trick + text selection Hopefully you’ll agree that using an unobtrusive piece of JavaScript you can make otherwise ‘shy’ elements like the label reveal their true colours. Although you might want to tone down the colours from the ones I’ve used in this demo! 2006 Ian Lloyd ianlloyd 2006-12-13T00:00:00+00:00 https://24ways.org/2006/revealing-relationships-can-be-good-form/ ux
144 The Mobile Web, Simplified A note from the editors: although eye-opening in 2006, this article is no longer relevant to today’s mobile web. Considering a foray into mobile web development? Following are four things you need to know before making the leap. 1. 4 billion mobile subscribers expected by 2010 Fancy that. Coupled with the UN prediction of 6.8 billion humans by 2010, 4 billion mobile subscribers (source) is an astounding 59% of the planet. Just how many of those subscribers will have data plans and web-enabled phones is still in question, but inevitably this all means one thing for you and me: A ton of potential eyes to view our web content on a mobile device. 2. Context is king Your content is of little value to users if it ignores the context in which it is viewed. Consider how you access data on your mobile device. You might be holding a bottle of water or gripping a handle on the subway/tube. You’re probably seeking specific data such as directions or show times, rather than the plethora of data at your disposal via a desktop PC. The mobile web, a phrase often used to indicate “accessing the web on a mobile device”, is very much a context-, content-, and component-specific environment. Expressed in terms of your potential target audience, access to web content on a mobile device is largely influenced by surrounding circumstances and conditions, information relevant to being mobile, and the feature set of the device being used. Ask yourself, What is relevant to my users and the tasks, problems, and needs they may encounter while being mobile? Answer that question and you’ll be off to a great start. 3. WAP 2.0 is an XHTML environment In a nutshell, here are a few fundamental tenets of mobile internet technology: Wireless Application Protocol (WAP) is the protocol for enabling mobile access to internet content. Wireless Markup Language (WML) was the language of choice for WAP 1.0. Nearly all devices sold today are WAP 2.0 devices. With the introduction of WAP 2.0, XHTML Mobile Profile (XHTML-MP) became the preferred markup language. XHTML-MP will be familiar to anyone experienced with XHTML Transitional or Strict. Summary? The mobile web is rapidly becoming an XHTML environment, and thus you and I can apply our existing “desktop web” skills to understand how to develop content for it. With WML on the decline, the learning curve is much smaller today than it was several years ago. I’m generalizing things gratuitously, but the point remains: Get off yo’ lazy butt and begin to take mobile seriously. I’ll even pass you a few tips for getting started. First, the DOCTYPE for XHTML-MP is as follows: <!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.0//EN" "http://www.openmobilealliance.org/tech/DTD/xhtml-mobile10.dtd"> As for MIME type, Open Mobile Alliance (OMA) specifies using the MIME type application/vnd.wap.xhtml+xml, but ultimately you need to ensure the server delivering your mobile content is configured properly for the MIME type you choose to use, as there are other options (see Setting up WAP Servers). Once you’ve made it to the body, the XHTML-MP markup is not unlike what you’re already used to. A few resources worth skimming: Developers Home XHTML-MP Tutorial – An impressively replete resource for all things XHTML-MP XHTML-MP Tags List – A complete list of XHTML-MP elements and accompanying attributes And last but certainly not least, CSS. There exists WAP CSS, which is essentially a subset of CSS2 with WAP-specific extensions. For all intents and purposes, much of the CSS you’re already comfortable using will be transferrable to mobile. As for including CSS in your pages, your options are the same as for desktop sites: external, embedded, and inline. Some experts will argue embedded or inline over external in favor of reducing the number of HTTP connections per page request, yet many popular mobilized sites and apps employ external linking without issue. Stocking stuffers: Flickr Mobile, Fandango Mobile, and Popurls Mobile. A few sites with whom you can do the View Source song and dance for further study. 4. “Cell phone” is so DynaTAC If you’re a U.S. resident, listen up: You must rid your vocabulary of the term “cell phone”. We’re one of the few economies on the planet to refer to a mobile phone accordingly. If you care to find yourself in any of the worthwhile mobile development circles, begin using terms more widely accepted: “mobile” or “mobile phone” or “handset” or “handy”. If you’re not sure which, go for “mobile”. Such as, “Yo dog, check out my new mobile.” More importantly, however, is overcoming the mentality that access to the mobile web can be done only with a phone. Instead, “device” encourages us to think phone, handheld computer, watch, Nintendo DS, car, you name it. Simple enough? 2006 Cameron Moll cameronmoll 2006-12-19T00:00:00+00:00 https://24ways.org/2006/the-mobile-web-simplified/ ux
150 A Gift Idea For Your Users: Respect, Yo If, indeed, it is the thought that counts, maybe we should pledge to make more thoughtful design decisions. In addition to wowing people who use the Web sites we build with novel features, nuanced aesthetics and the new new thing, maybe we should also thread some subtle things throughout our work that let folks know: hey, I’m feeling ya. We’re simpatico. I hear you loud and clear. It’s not just holiday spirit that moves me to talk this way. As good as people are, we need more than the horizon of karma to overcome that invisible demon, inertia. Makers of the Web, respectful design practices aren’t just the right thing, they are good for business. Even if your site is the one and only place to get experience x, y or zed, you don’t rub someone’s face in it. You keep it free flowing, you honor the possible back and forth of a healthy transaction, you are Johnny Appleseed with the humane design cues. You make it clear that you are in it for the long haul. A peek back: Think back to what search (and strategy) was like before Google launched a super clean page with “I’m Feeling Lucky” button. Aggregation was the order of the day (just go back and review all the ‘strategic alliances’ that were announced daily.) Yet the GOOG comes along with this zen layout (nope, we’re not going to try to make you look at one of our media properties) and a bold, brash, teleport-me-straight-to-the-first-search-result button. It could have been titled “We’re Feeling Cocky”. These were radical design decisions that reset how people thought about search services. Oh, you mean I can just find what I want and get on with it? It’s maybe even more impressive today, after the GOOG has figured out how to monetize attention better than anyone. “I’m Feeling Lucky” is still there. No doubt, it costs the company millions. But by leaving a little money on the table, they keep the basic bargain they started to strike in 1997. We’re going to get you where you want to go as quickly as possible. Where are the places we might make the same kind of impact in our work? Here are a few ideas: Respect People’s Time As more services become more integrated with our lives, this will only become more important. How can you make it clear that you respect the time a user has granted you? User-Oriented Defaults Default design may be the psionic tool in your belt. Unseen, yet pow-er-ful. Look at your defaults. Who are they set up to benefit? Are you depending on users not checking off boxes so you can feel ok about sending them email they really don’t want? Are you depending on users not checking off boxes so you tilt privacy values in ways most beneficial for your SERPs? Are you making it a little too easy for 3rd party applications to run buckwild through your system? There’s being right and then there’s being awesome. Design to the spirit of the agreement and not the letter. See this? Make sure that’s really the experience you think people want. Whenever I see a service that defaults to not opting me in their newsletter just because I bought a t shirt from them, you can be sure that I trust them that much more. And they are likely to see me again. Reduce, Reuse It’s likely that people using your service will have data and profile credentials elsewhere. You should really think hard about how you can let them repurpose some of that work within your system. Can you let them reduce the number of logins/passwords they have to manage by supporting OpenID? Can you let them reuse profile information from another service by slurping in (or even subscribing) to hCards? Can you give them a leg up by reusing a friends list they make available to you? (Note: please avoid the anti-pattern of inviting your user to upload all her credential data from 3rd party sites into your system.) This is a much larger issue, and if you’d like to get involved, have a look at the wiki, and dive in. Make it simple to leave Oh, this drives me bonkers. Again, the more simple you make it to increase or decrease involvement in your site, or to just opt-out altogether, the better. This example from Basecamp is instructive: At a glance, I can see what the implications are of choosing a different type of account. I can also move between account levels with one click. Finally, I can cancel the service easily. No hoop jumping. Also, it should be simple for users to take data with them or delete it. Let Them Have Fun Don’t overlook opportunities for pleasure. Even the most mundane tasks can be made more enjoyable. Check out one of my favorite pieces of interaction design from this past year: Holy knob fiddling, Batman! What a great way to get people to play with preference settings: an equalizer metaphor. Those of a certain age will recall how fun it was to make patterns with your uncle’s stereo EQ. I think this is a delightful way to encourage people to optimize their own experience of the news feed feature. Given the killer nature of this feature, it was important for Facebook to make it easy to fine tune. I’d also point you to Flickr’s Talk Like A Pirate Day Easter egg as another example of design that delights. What a huge amount of work for a one-off, totally optional way to experience the site. And what fun. And how true to its brand persona. Brill. Anti-hype Don’t talk so much. Rather, ship and sample. Release code, tell the right users. See what happens. Make changes. Extend the circle a bit by showing some other folks. Repeat. The more you hype coming features, the more you talk about what isn’t yet, the more you build unrealistic expectations. Your genius can’t possibly match our collective dreaming. Disappointment is inevitable. Yet, if you craft the right melody and make it simple for people to hum your tune, it will spread. Give it time. Listen. Speak the Language of the Tribe It’s respectful to speak in a human way. Not that you have to get all zOMGWTFBBQ!!1 in your messaging. People respond when you speak to them in a way that sounds natural. Natural will, of course, vary according to context. Again, listen in and people will signal the speech that works in that group for those tasks. Reveal those cues in your interface work and you’ll have powerful proof that actual people are working on your Web site. This example of Pownce‘s gender selector is the kind of thing I’m talking about: Now, this doesn’t mean you should mimic the lingo on some cool kidz site. Your service doesn’t need to have a massage when it’s down. Think about what works for you and your tribe. Excellent advice here from Feedburner’s Dick Costolo on finding a voice for your service. Also, Mule Design’s Erika Hall has an excellent talk on improving your word fu. Pass the mic, yo Here is a crazy idea: you could ask your users what they want. Maybe you could even use this input to figure out what they really want. Tools abound. Comments, wikis, forums, surveys. Embed the sexy new Get Satisfaction widget and have a dynamic FAQ running. The point is that you make it clear to people that they have a means of shaping the service with you. And you must showcase in some way that you are listening, evaluating and taking action against some of that user input. You get my drift. There are any number of ways we can show respect to those who gift us with their time, data, feedback, attention, evangelism, money. Big things are in the offing. I can feel the love already. 2007 Brian Oberkirch brianoberkirch 2007-12-23T00:00:00+00:00 https://24ways.org/2007/a-gift-idea-for-your-users-respect-yo/ ux
159 How Media Studies Can Massage Your Message A young web designer once told his teacher ‘just get to the meat already.’ He was frustrated with what he called the ‘history lessons and name-dropping’ aspects of his formal college course. He just wanted to learn how to build Web sites, not examine the reasons why. Technique and theory are both integrated and necessary portions of a strong education. The student’s perspective has direct value, but also holds a distinct sorrow: Knowing the how without the why creates a serious problem. Without these surrounding insights we cannot tap into the influence of the history and evolved knowledge that came before. We cannot properly analyze, criticize, evaluate and innovate beyond the scope of technique. History holds the key to transcending former mistakes. Philosophy encourages us to look at different points of view. Studying media and social history empowers us as Web workers by bringing together myriad aspects of humanity in direct relation to the environment of society and technology. Having an understanding of media, communities, communication arts as well as logic, language and computer savvy are all core skills of the best of web designers in today’s medium. Controlling the Message ‘The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows.’ – Frank Zappa Media is meant to express an idea. The great media theorist Marshall McLuhan suggests that not only is media interesting because it’s about the expression of ideas, but that the media itself actually shapes the way a given idea is perceived. This is what McLuhan meant when he uttered those famous words: ‘The medium is the message.’ If instead of actually serving a steak to a vegetarian friend, what might a painting of the steak mean instead? Or a sculpture of a cow? Depending upon the form of media in question, the message is altered. Figure 1 Must we know the history of cows to appreciate the steak on our plate? Perhaps not, but if we begin to examine how that meat came to be on the plate, the social, cultural and ideological associations of that cow, we begin to understand the complexity of both medium and message. A piece of steak on my plate makes me happy. A vegetarian friend from India might disagree and even find that that serving her a steak was very insensitive. Takeaway: Getting the message right involves understanding that message in order to direct it to your audience accordingly. A Separate Piece If we revisit the student who only wants technique, while he might become extremely adept at the rendering of an idea, without an understanding of the medium, how is he to have greater control over how that idea is perceived? Ultimately, his creativity is limited and his perspective narrowed, and the teacher has done her student a disservice without challenging him, particularly in a scholastic environment, to think in liberal, creative and ultimately innovative terms. For many years, web pundits including myself have promoted the idea of separation as a core concept within creating effective front-end media for the Web. By this, we’ve meant literal separation of the technologies and documents: Markup for content; CSS for presentation; DOM Scripting for behavior. While the message of separation was an important part of understanding and teaching best practices for manageable, scalable sites, that separation is really just a separation of pieces, not of entire disciplines. For in fact, the medium of the Web is an integrated one. That means each part of the desired message must be supported by the media silos within a given site. The visual designer must study the color, space, shape and placement of visual objects (including type) into a meaningful expression. The underlying markup is ideally written as semantically as possible, promote the meaning of the content it describes. Any interaction and functionality must make the process of the medium support, not take away from, the meaning of the site or Web application. Examination: The Glass Bead Game Figure 2 Figure 2 shows two screenshots of CoreWave’s historic ‘Glass Bead Game.’ Fashioned after Herman Hesse’s novel of the same name, the game was an exploration of how ideas are connected to other ideas via multiple forms of media. It was created for the Web in 1996 using server-side randomization with .htmlx files in order to allow players to see how random associations are in fact not random at all. Takeaway: We can use the medium itself to explore creative ideas, to link us from one idea to the next, and to help us better express those ideas to our audiences. Computers and Human Interaction Since our medium involves computers and human interaction, it does us well to look to foundations of computers and reason. Not long ago I was chatting with Jared Spool on IM about this and that, and he asked me ‘So how do you feel about that?’ This caused me no end of laughter and I instantly quipped back ‘It’s okay by me ELIZA.’ We both enjoyed the joke, but then I tried to share it with another dare I say younger colleague, and the reference was lost. Raise your hand if you got the reference! Some of you will, but many people who come to the Web medium do not get the benefit of such historical references because we are not formally educated in them. Joseph Weizenbaum created the ELIZA program, which emulates a Rogerian Therapist, in 1966. It was an early study of computers and natural human language. I was a little over 2 years old, how about you? Conversation with Eliza There are fortunately a number of ELIZA emulators on the Web. I found one at http://www.chayden.net/eliza/Eliza.html that actually contains the source code (in Java) that makes up the ELIZA script. Figure 3 shows a screen shot of the interaction. ELIZA first welcomes me, says ‘Hello, How do you do. Please state your problem’ and we continue in a short loop of conversation, the computer using cues from my answers to create new questions and leading fragments of conversation. Figure 3 Albeit a very limited demonstration of how humans could interact with a computer in 1966, it’s amusing to play with now and compare it to something as richly interactive as the Microsoft Surface (Figure 4). Here, we see clear Lucite blocks that display projected video. Each side of the block has a different view of the video, so not only does one have to match up the images as they are moving, but do so in the proper directionality. Figure 4 Takeway: the better we know our environment, the more we can alter it to emulate, expand and even supersede our message. Leveraging Holiday Cheer Since most of us at least have a few days off for the holidays now that Christmas is upon us, now’s a perfect time to reflect on ones’ environment and examine the messages within it. Convince your spouse to find you a few audio books for stocking stuffers. Find interactive games to play with your kids and observe them, and yourself, during the interaction. Pour a nice egg-nog and sit down with a copy of Marshall McLuhan’s ‘The Medium is the Massage.’ Leverage that holiday cheer and here’s to a prosperous, interactive new year. 2007 Molly Holzschlag mollyholzschlag 2007-12-22T00:00:00+00:00 https://24ways.org/2007/how-media-studies-can-massage-your-message/ ux
160 Tracking Christmas Cheer with Google Charts A note from the editors: Since this article was written Google has retired the Charts API. Let’s get something out in the open: I love statistics. As an informatician I can’t get enough graphs, charts, and numbers. So you can imagine when Google released their Charts API I thought Christmas had come early. I immediately began to draw up graphs for the holiday season using the new API; and using my new found chart-making skills I’ll show you what you can and can’t do with Google Charts. Mummy, it’s my first chart The Google Charts API allows you to send data to Google; in return they give you back a nicely-rendered graph. All the hard work is done on Google’s servers — you need only reference an image in your HTML. You pass along the data — the numbers for the charts, axis labels, and so on — in the query string of the image’s URL. If you want to add charts to your blog or web site, there’s probably no quicker way to get started. Here’s a simple example: if we add the following line to an HTML page: <img src="http://chart.apis.google.com/chart?cht=lc&chs=200x125&chd=s:ZreelPuevfgznf2008" /> Then we’ll see the line graph in Figure 1 appear in our page. That graph is hosted on Google’s own server1: http://chart.apis.google.com/. Figure 1: A simple example of a line graph created with Google Charts. If you look at the URL used in the example you’ll notice we’re passing some parameters along in the query string (the bit after the question mark). The query string looks like this: cht=lc&chs=200x125&chd=s:ZreelPuevfgznf2008 It’s contains everything Google Charts needs to draw the graph. There are three parameters in the query string: cht; this specifies the type of chart Google Charts will generate (in this case, lc is a line chart). chs, the value of which is 200x125; this defines the chart’s size (200 pixels wide by 125 pixels high). chd, the value of which is s:ZreelPuevfgznf2008; this is the actual chart data, which we’ll discuss in more detail later. These three parameters are the minimum you need to send to Google Charts in order to create a chart. There are lots more parameters you can send too (giving you more choice over how a chart is displayed), but you have to include at least these three before a chart can be created. Using these three parameters you can create pie charts, scatter plots, Venn diagrams, bar charts (and more) up to 1,000 pixels wide or 1,000 pixels high (but no more than 300,000 pixels in total). Christmas pie After I discovered the option to create a pie chart I instantly thought of graphing all the types of food and beverages that I’ll consume at this year’s Christmas feast. I can represent each item as a percentage of all the food on a pie chart (just thinking about that makes me hungry). By changing the value of the cht parameter in the image’s query string I can change the chart type from a line chart to a pie chart. Google Charts offers two different types of pie chart: a fancy three-dimensional version and a two-dimensional overhead version. I want to stick with the latter, so I need to change cht=lc to cht=p (the p telling Google Charts to create a pie chart; if you want the three-dimensional version, use cht=p3). As a pie chart is circular I also need to adjust the size of the chart to make it square. Finally, it would be nice to add a title to the graph. I can do this by adding the optional parameter, chtt, to the end of the image URL. I end up with the chart you see in Figure 2. Figure 2: Pie chart with a title. To add this chart to your own page, you include the following (notice that you can’t include spaces in URLs, so you need to encode them as plus-signs.): <img src="http://chart.apis.google.com/chart?chtt=Food+and+Drink+Consumed+Christmas+2007&cht=p&chs=300x300&chd=s:ZreelPuevfgznf2008" /> Ok, that’s great, but there are still two things I want to do before I can call this pie chart complete. First I want to label each slice of the pie. And second I want to include the proper data (at the moment the slices are meaningless). If 2007 is anything like 2006, the break down will be roughly as follows: Egg nog 10% Christmas Ham 20% Milk (not including egg nog) 8% Cookies 25% Roasted Chestnuts 5% Chocolate 3% Various Other Beverages 15% Various Other Foods 9% Snacks 5% I have nine categories of food and drink to be tracked, so I need nine slice labels. To add these to the chart, I use the chl parameter. All nine labels are sent in one value; I use the vertical-pipe character, |, to separate them. So I need to append the following to the query string: chl=Egg+nog|Christmas+Ham|Milk+(not+including+egg+nog)|Cookies|Roast+Chestnuts|Chocolate|Various+Other+Beverages|Various+Other+Foods|Snacks Next I need to add the corresponding percentage values to the chart labels. Encoding the chart data is the trickiest part of the Google Charts API — but by no means complicated. There are three different ways to encode your data on a chart. As I’m only dealing with small numbers, I’m going to use what Google calls simple encoding. Simple encoding offers a sixty-two value spectrum in which to represent data. Remember the mandatory option, chd, from the first example? The value for this is split into two parts: the type of encoding and the graph data itself. These two parts are separated with a colon. To use simple encoding, the first character of the chd option must be a lower case s. Follow this with a colon and everything after it is considered data for the graph. In simple encoding, you have sixty-two values to represent your data. These values are lowercase and uppercase letters from the Latin alphabet (fifty-two characters in total) and the digits 0 to 9. Each letter of the alphabet represents a single number: A equals 0, B equals 1, and so on up to Z, which equals 25; a equals 26, b equals 27, and so on up to z, which equals 51. The ten digits represent the numbers 52 to 61: 0 equals 52, 1 equals 53, and 9 equals 61. In the previous two examples we used the string ZreelPuevfgznf2008 as our chart data; the Z is equal to 25, the r is equal to 42, the e is equal to 30, and so on. I want to encode the percentage values 10, 20, 8, 25, 5, 3, 15, 9 and 5, so in simple encoding I would use the string KUIZFDPJF. If you think figuring this out for each chart may make your head explode, don’t worry: help is out there. Do you remember I said I needed to change the image dimensions to be square, to accommodate the pie chart? Well now I’m including labels I need even more room. And as I’m in a Christmassy mood I’m going to add some festive colours too. The optional chco parameter is used to change the chart color. You set this using the same hexadecimal (“hex”) notation found in CSS. So let’s make our pie chart green by adding chco=00AF33 (don’t start it with a hash character as in CSS) to the image URL. If we only specify one hex colour for the pie chart Google Charts will use shades of that colour for each of the slices. To choose your own colours, pass a comma separated list of colours. The “Milk” and “Cookies” slices were consumed together, so we can make those two slices more of a redish colour. I’ll use shades of green for the other slices. My chco parameter now looks like this: chco=00AF33,4BB74C,EE2C2C,CC3232,33FF33,66FF66,9AFF9A,C1FFC1,CCFFCC. After all this, I’m left with the following URL: http://chart.apis.google.com/chart?chco=00AF33,4BB74C,EE2C2C,CC3232,33FF33,66FF66,9AFF9A,C1FFC1,CCFFCC&chl=Egg+nog|Christmas+Ham|Milk+(not+including+egg+nog)|Cookies|Roast+Chestnuts|Chocolate|Various+Other+Beverages|Various+Other+Foods|Snacks&chtt=Food+and+Drink+Consumed+Christmas+2007&cht=p&chs=600x300&chd=s:KUIZFDPJF What does that give us? I’m glad you asked. I have the rather beautiful 600-pixel wide pie chart you see in Figure 3. Figure 3: A Christmassy pie chart with labels. But I don’t like pie charts The pie chart was invented by the Scottish polymath William Playfair in 1801. But not everyone is as excited by pie charts as wee Billy, so if you’re an anti-pie-chartist, what can you do? You can easily reuse the same data but display it as a bar graph in a snap. The first thing we need to do is change the value of the cht parameter from p to bhg. This creates a horizontal bar graph (you can request a vertical bar graph using bvg). The data and labels all remain the same, but we need to decide where the labels will appear. I’ll talk more about how to do all this in the next section. In Figure 4 you’ll see the newly-converted bar graph. The URL for the graph is: http://chart.apis.google.com/chart?cht=bhg&chs=600x300&chd=s:KUIZFDPJF&chxt=x,y&chtt=Food+and+Drink+Consumed+Christmas+2007&chxl=1:|Egg+nog|Christmas+Ham|Milk+(not+including+egg+nog)|Cookies|Roast+Chestnuts|Chocolate|Various+Other+Beverages|Various+Other+Foods|Snacks&chco=00AF33 Figure 4: The pie chart from Figure 3 represented as a bar chart. Two lines, one graph Pie charts and bar charts are interesting, but what if I want to compare last year’s Christmas cheer with this year’s? That sounds like I’ll need two lines on one graph. The code is much the same as the previous examples; the most obvious difference is I need to set up the chart as a line graph. Creating some dummy values for the required parameters, I end up with: <img src="http://chart.apis.google.com/chart?chs=800x300&cht=lxy&chd=t:0,100|0,100" /> The chs=800x300 sets the dimensions of the new chart, while cht=lxy describes the type of chart we are using (in this case a line chart with x and y co-ordinates). For the chart data I’m going to demostrate a different encoding, text encoding. To use this I start the value of the chd parameter with “t:” instead of “s:”, and follow it with a list of x coordinates, a vertical pipe, |, and a list of y coordinates. Given the URL above, Google Charts will render the chart shown in Figure 5. Figure 5: A simple line graph with x and y co-ordinates. To make this graph a little more pleasing to the eye, I can add much the same as I did to the pie chart. I’ll add a chart title. Maybe something like “Projected Christmas Cheer for 2007”. Just as before I would add a chtt parameter to the image URL: &chtt=Projected+Christmas+Cheer+for+2007 Next, let’s add some labels on the y axis to represent a scale from 0 to 100. On the x axis let’s label for the most important days of December. To do this I need to use the chart axis type parameter, chxt. This allows us to specify the axes and associate some labels with them. As I’m only interested in the y-axis (to the left of the chart) and the x-axis (below the chart), we add chxt=x,y to our image URL. Now I need my label data. This is slightly more tricky because I want the data evenly spaced without labelling every item. The parameter for labels is chxl, the chart axis label. You match a label to an axis by using a number. So 0:Label1 is the zero index of chxt — in this case the x-axis. 1:Label2 is the first index of chxt — the y-axis. The order of these parameters or labels doesn’t matter as long as you associate them to their chxt correctly. The next thing to know about chxl is that you can add an empty label. Labels are separated by vertical pipe; if you don’t put any text in a label, you just leave the two vertical pipes empty (“||”) and Google Charts will allocate space but no label. For our vertical y axis, we want to label only 50% and 100% on the graph and plot them in their respective places. Since the y-axis is the second item, 1: (remember to start counting at zero), we add ten spaces to our image URL, chxl=1:||||||50|||||100 This will output the 50 halfway and the 100 at the top; all the other spaces will be empty. We can do the same thing to get specific dates along the x-axis as well. Let’s add the 1st of December, St. Nick’s Day (the 6th), Christmas Day, Boxing Day (a holiday common in the UK and the Commonwealth, on the 26th), and the final day of the month, the 31st. Since this is the x-axis I’ll use 0: as a reference in the chxt parameter tell Google Charts which axis to label. In full, the chxl parameter now looks like: chxl=1:||||||50|||||100|0:|Dec+1st|||||6th||||10th|||||15th|||||20th|||||25th|26th|||||Dec+31st That’s pretty. Before we begin to graph our data, I’ll do one last thing: add some grid lines to the chart so to better connect the data to the labels. The parameter for this is chg, short for chart grid lines. The parameter takes four comma-separated arguments. The first is the x-axis spacing for the grid. I have thirty-one days, so I need thirty vertical lines. The chart is 100% wide, so 3.33 (100 divided by 30) is the required spacing. As for the y-axis: the axis goes up to 100% but we probably only need to have a horizontal line every 10%, so the required spacing is 10 (100 divided by 10). That is the second argument. The last two arguments control the dash-style of the grid-lines. The first number is the length of the line dash and the second is the space between the dashes. So 6,3 would mean a six-unit dash with a three-unit space. I like a ratio of 1,3 but you can change this as you wish. Now that I have the four arguments, the chg parameter looks like: chg=3.333,10,1,3 If I add that to the chart URL I end up with: http://chart.apis.google.com/chart?chs=800x300&cht=lxy&chd=t:0,100|0,100&chtt=Projected+Christmas+Cheer+for+2007&chxt=x,y&chxl=0:|Dec+1st|||||6th|||||||||||||||||||25th|26th|||||Dec+31st|1:||||||50|||||100&chg=3.3333,10,1,3 Which results in the chart shown in Figure 6. Figure 6: Chart ready to receive the Christmas cheer values. Real data Now the chart is ready I can add historical data from 2006 and current data from 2007. Having a look at last year’s cheer levels we find some highs and lows through-out the month: Dec 1st Advent starts; life is good 30% Dec 6th St. Nick’s Day, awake to find good things in my shoes 45% Dec 8th Went Christmas carolling, nearly froze 20% Dec 10th Christmas party at work, very nice dinner 50% Dec 18th Panic Christmas shopping, hate rude people 15% Dec 23rd Off Work, home eating holiday food 80% Dec 25th Opened presents, good year, but got socks again from Grandma 60% Dec 26th Boxing Day; we’re off and no one knows why 70% Dec 28th Third day of left overs 40% Dec 29th Procured some fireworks for new years 55% Dec 31st New Year’s Eve 80% Since I’m plotting data for 2006 and 2007 on the same graph I’ll need two different colours — one for each year’s line — and a key to denote what each colour represents. The key is controlled by the chdl (chart data legend) parameter. Again, each part of the parameter is separated by a vertical pipe, so for two labels I’ll use chdl=2006|2007. I also want to colour-code them, so I’ll need to add the chco as I did for the pie chart. I want a red line and a green line, so I’ll use chco=458B00,CD2626 and add this to the image URL. Let’s begin to plot the 2006 data on the Chart, replacing our dummy data of chd=t:0,100|0,100 with the correct information. The chd works by first listing all the x coordinates (each separated by a comma), then a vertical pipe, and then all the y coordinates (also comma-separated). The chart is 100% wide, so I need to convert the days into a percentage of the month. The 1st of December is 0 and the 31st is 100. Everything else is somewhere in between. Our formula is: (d – 1) × 100 ÷ (31 – 1) Where d is the day of the month. The formula states that each day will be printed every 3.333 units; so the 6th of December will be printed at 16.665 units. I can repeat the process for the other dates listed to get the following x coordinates: 0,16.7,23.3,33.3,60,76.7,83.3,86.7,93.3,96.7. The y axis coordinates are easy because our scale is 100%, just like our rating, so we can simply copy them across as 30,45,20,50,15,80,60,70,40,55,80. This gives us a final chd value of: chd=t:0,16.7,23.3,33.3,60,76.7,83.3,86.7,93.3,96.7,100|30,45,20,50,15,80,60,70,40,55,80 Onto 2007: I can put the data for the month so far to see how we are trending. Dec 1st Christmas shopping finished already 50% Dec 4th Computer hard disk drive crashed (not Christmas related accident, but put me in a bad mood) 10% Dec 6th Missed St. Nick’s Day completely due to travelling 30% Dec 9th Dinner with friends before they travel 55% Dec 11th 24ways article goes live 60% Using the same system we did for 2006, I can take the five data points and plot them on the chart. The new x axis values will be 0,10,16.7,26.7 and the new y axis 50,10,30,65. We incorporate those into the image URL by appending these values onto the chd parameter we already have, which then becomes: chd=t:0,16.7,23.3,33.3,60,76.7,83.3,86.7,93.3,96.7,100|30,45,20,50,15,80,60,70,40,55,80|0,10,16.7,26.7,33.3|50,10,30,55,60 Passing this to Google Charts results in Figure 7. http://chart.apis.google.com/chart?chs=800x300&cht=lxy&chd=t:0,100|0,100&chtt=Projected+Christmas+Cheer+for+2007&chxt=x,y&chxl=0:|Dec+1st|||||6th|||||||||||||||||||25th|26th|||||Dec+31st|1:||||||50|||||100&chg=3.3333,10,1,3&chd=t:0,16.7,23.3,33.3,60,76.7,83.3,86.7,93.3,96.7,100|30,45,20,50,15,80,60,70,40,55,80|0,10,16.7,26.7,33.3|50,10,30,55,60&chco=458B00,CD2626&chdl=2006|2007 Figure 7: Projected Christmas cheer for 2006 and 2007. Did someone mention Edward Tufte? Google Charts are a robust set of chart types that you can create easily and freely using their API. As you can see, you can graph just about anything you want using the line graph, bar charts, scatter plots, venn diagrams and pie charts. One type of chart conspicuously missing from the API is sparklines. Sparklines were proposed by Edward Tufte as “small, high resolution graphics embedded in a context of words, numbers, images”. They can be extremely useful, but can you create them in Google Charts? The answer is: “Yes, but it’s an undocumented feature”. (The usual disclaimer about undocumented features applies.) If we take our original line graph example, and change the value of the cht parameter from lc (line chart) to lfi (financial line chart) the axis-lines are removed. This allows you to make a chart — a sparkline — small enough to fit into a sentence. Google uses the lfi type all throughout the their financial site, but it’s not yet part of the official API. MerryChristmas http://chart.apis.google.com/chart?cht=lfi&chs=100x15&chd=s:MerryChristmas 24ways http://chart.apis.google.com/chart?cht=lfi&chs=100x15&chd=s:24ways&chco=999999 HappyHolidays http://chart.apis.google.com/chart?cht=lfi&chs=100x15&chd=s:HappyHolidays&chco=ff0000 HappyNewYear http://chart.apis.google.com/chart?cht=lfi&chs=100x15&chd=s:HappyNewYear&chco=0000ff Summary The new Google Charts API is a powerful method for creating charts and graphs of all types. If you apply a little bit of technical skill you can create pie charts, bar graphs, and even sparklines as and when you need them. Now you’ve finished ready the article I hope you waste no more time: go forth and chart! Further reading Google Charts API More on Google Charts How to handle negative numbers 12 Days of Christmas Pie Chart 1 In order to remain within the 50,000 requests a day limit the Google Charts API imposes, chart images on this page have been cached and are being served from our own servers. But the URLs work – try them! 2007 Brian Suda briansuda 2007-12-11T00:00:00+00:00 https://24ways.org/2007/tracking-christmas-cheer-with-google-charts/ ux
166 Performance On A Shoe String Back in the summer, I happened to notice the official Wimbledon All England Tennis Club site had jumped to the top of Alexa’s Movers & Shakers list — a list that tracks sites that have had the biggest upturn or downturn in traffic. The lawn tennis championships were underway, and so traffic had leapt from almost nothing to crazy-busy in a no time at all. Many sites have similar peaks in traffic, especially when they’re based around scheduled events. No one cares about the site for most of the year, and then all of a sudden – wham! – things start getting warm in the data centre. Whilst the thought of chestnuts roasting on an open server has a certain appeal, it’s less attractive if you care about your site being available to visitors. Take a look at this Alexa traffic graph showing traffic patterns for superbowl.com at the beginning of each year, and wimbledon.org in the month of July. Traffic graph from Alexa.com Whilst not on the same scale or with such dramatic peaks, we have a similar pattern of traffic here at 24ways.org. Over the last three years we’ve seen a dramatic pick up in traffic over the month of December (as would be expected) and then a much lower, although steady load throughout the year. What we do have, however, is the luxury of knowing when the peaks will be. For a normal site, be that a blog, small scale web app, or even a small corporate site, you often just cannot predict when you might get slashdotted, end up on the front page of Digg or linked to from a similarly high-profile site. You just don’t know when the peaks will be. If you’re a big commercial enterprise like the Super Bowl, scaling up for that traffic is simply a cost of doing business. But for most of us, we can’t afford to have massive capacity sat there unused for 90% of the year. What you have to do instead is work out how to deal with as much traffic as possible with the modest resources you have. In this article I’m going to talk about some of the things we’ve learned about keeping 24 ways running throughout December, whilst not spending a fortune on hosting we don’t need for 11 months of each year. We’ve not always got it right, but we’ve learned a lot along the way. The Problem To know how to deal with high traffic, you need to have a basic idea of what happens when a request comes into a web server. 24 ways is hosted on a single small virtual dedicated server with a great little hosting company in the UK. We run Apache with PHP and MySQL all on that one server. When a request comes in a new Apache process is started to deal with the request (or assigned if there’s one available not doing anything). Each process takes a bunch of memory, so there’s a finite number of processes that you can run, and therefore a finite number of pages you can serve at once before your server runs out of memory. With our budget based on whatever is left over after beer, we need to get best performance we can out of the resources available. As the goal is to serve as many pages as quickly as possible, there are several approaches we can take: Reducing the amount of memory needed by each Apache process Reducing the amount of time each process is needed Reducing the number of requests made to the server Yahoo! have published some information on what they call Exceptional Performance, which is well worth reading, and compliments many of my examples here. The Yahoo! guidelines very much look at things from a user perspective, which is always important. Server tweaking If you’re in the position of being able to change your server configuration (our set-up gives us root access to what is effectively a virtual machine) there are some basic steps you can take to maximise the available memory and reduce the memory footprint. Without getting too boring and technical (whole books have been written on this) there are a couple of things to watch out for. Firstly, check what processes you have running that you might not need. Every megabyte of memory that you free up might equate to several thousand extra requests being served each day, so take a look at top and see what’s using up your resources. Quite often a machine configured as a web server will have some kind of mail server running by default. If your site doesn’t use mail (ours doesn’t) make sure it’s shut down and not using resources. Secondly, have a look at your Apache configuration and particularly what modules are loaded. The method for doing this varies between versions of Apache, but again, every module loaded increases the amount of memory that each Apache process requires and therefore limits the number of simultaneous requests you can deal with. The final thing to check is that Apache isn’t configured to start more servers than you have memory for. This is usually done by setting the MaxClients directive. When that limit is reached, your site is going to stop responding to further requests. However, if all else goes well that threshold won’t be reached, and if it does it will at least stop the weight of the traffic taking the entire server down to a point where you can’t even log in to sort it out. Those are the main tidbits I’ve found useful for this site, although it’s worth repeating that entire books have been written on this subject alone. Caching Although the site is generated with PHP and MySQL, the majority of pages served don’t come from the database. The process of compiling a page on-the-fly involves quite a few trips to the database for content, templates, configuration settings and so on, and so can be slow and require a lot of CPU. Unless a new article or comment is published, the site doesn’t actually change between requests and so it makes sense to generate each page once, save it to a file and then just serve all following requests from that file. We use QuickCache (or rather a plugin based on it) for this. The plugin integrates with our publishing system (Textpattern) to make sure the cache is cleared when something on the site changes. A similar plugin called WP-Cache is available for WordPress, but of course this could be done any number of ways, and with any back-end technology. The important principal here is to reduce the time it takes to serve a page by compiling the page once and serving that cached result to subsequent visitors. Keep away from your database if you can. Outsource your feeds We get around 36,000 requests for our feed each day. That really only works out at about 7,000 subscribers averaging five-and-a-bit requests a day, but it’s still 36,000 requests we could easily do without. Each request uses resources and particularly during December, all those requests can add up. The simple solution here was to switch our feed over to using FeedBurner. We publish the address of the FeedBurner version of our feed here, so those 36,000 requests a day hit FeedBurner’s servers rather than ours. In addition, we get pretty graphs showing how the subscriber-base is building. Off-load big files Larger files like images or downloads pose a problem not in bandwidth, but in the time it takes them to transfer. A typical page request is very quick, a few seconds at the most, resulting in the connection being freed up promptly. Anything that keeps a connection open for a long time is going to start killing performance very quickly. This year, we started serving most of the images for articles from a subdomain – media.24ways.org. Rather than pointing to our own server, this subdomain points to an Amazon S3 account where the files are held. It’s easy to pigeon-hole S3 as merely an online backup solution, and whilst not a fully fledged CDN, S3 works very nicely for serving larger media files. The roughly 20GB of files served this month have cost around $5 in Amazon S3 charges. That’s so affordable it may not be worth even taking the files back off S3 once December has passed. I found this article on Scalable Media Hosting with Amazon S3 to be really useful in getting started. I upload the files via a Firefox plugin (mentioned in the article) and then edit the ACL to allow public access to the files. The way S3 enables you to point DNS directly at it means that you’re not tied to always using the service, and that it can be transparent to your users. If your site uses photographs, consider uploading them to a service like Flickr and serving them directly from there. Many photo sharing sites are happy for you to link to images in this way, but do check the acceptable use policies in case you need to provide a credit or link back. Off-load small files You’ll have noticed the pattern by now – get rid of as much traffic as possible. When an article has a lot of comments and each of those comments has an avatar along with it, a great many requests are needed to fetch each of those images. In 2006 we started using Gravatar for avatars, but their servers were slow and were holding up page loads. To get around this we started caching the images on our server, but along with that came the burden of furnishing all the image requests. Earlier this year Gravatar changed hands and is now run by the same team behind WordPress.com. Those guys clearly know what they’re doing when it comes to high performance, so this year we went back to serving avatars directly from them. If your site uses avatars, it really makes sense to use a service like Gravatar where your users probably already have an account, and where the image requests are going to be dealt with for you. Know what you’re paying for The server account we use for 24 ways was opened in November 2005. When we first hit the front page of Digg in December of that year, we upgraded the server with a bit more memory, but other than that we were still running on that 2005 spec for two years. Of course, the world of technology has moved on in those years, prices have dropped and specs have improved. For the same amount we were paying for that 2005 spec server, we could have an account with twice the CPU, memory and disk space. So in November of this year I took out a new account and transferred the site from the old server to the new. In that single step we were prepared for dealing with twice the amount of traffic, and because of a special offer at the time I didn’t even have to pay the setup cost on the new server. So it really pays to know what you’re paying for and keep an eye out of ways you can make improvements without needing to spend more money. Further steps There’s nearly always more that can be done. For example, there are some media files (particularly for older articles) that are not on S3. We also serve our CSS directly and it’s not minified or compressed. But by tackling the big problems first we’ve managed to reduce load on the server and at the same time make sure that the load being placed on the server can be dealt with in the most frugal way. Over the last 24 days we’ve served up articles to more than 350,000 visitors without breaking a sweat. On a busy day, that’s been nearly 20,000 visitors in just 24 hours. While in the grand scheme of things that’s not a huge amount of traffic, it can be a lot if you’re not prepared for it. However, with a little planning for the peaks you can help ensure that when the traffic arrives you’re ready to capitalise on it. Of course, people only visit 24 ways for the wealth of knowledge and experience that’s tied up in the articles here. Therefore I’d like to take the opportunity to thank all our authors this year who have given their time as a gift to the community, and to wish you all a very happy Christmas. 2007 Drew McLellan drewmclellan 2007-12-24T00:00:00+00:00 https://24ways.org/2007/performance-on-a-shoe-string/ ux
197 Designing for Mobile Performance Last year, some colleagues at Google ran a research study titled “The Need for Mobile Speed” to find out what the impact of performance and perception of speed had on the way people use the web on their mobile devices. That’s not a trivial distinction; when considering performance, how fast something feels is often more important than how fast it actually is. When dealing with sometimes underpowered mobile devices and slow mobile networks, designing experiences that feel fast is exceptionally important. One of the most startling numbers we found in the study was that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. We wanted to find out more, so following on from this study, we conducted research to define what the crucial elements of speed are. We took into consideration the user experience (UX), overall perception of speed, and how differing contexts the user finds themselves in can alter how fast a user thinks something loaded. To understand speed and load times first we must understand that user mobile web behaviour is broken down into three buckets; Intention Location State of mind Let’s look at each of those in turn. Intention Users browse sites on a mobile device for many different reasons. To be able to effectively design a performant user experience for them, it’s important to understand what those reasons might be. When asked to describe their reason for visiting a site, approximately 30% of people asked by the study claimed that they were simply browsing without a particular purpose in mind. Looking deeper, we found that this number increased slightly (34%) for retail sites. 30% said they were just there to find out some information for a future task or action, such as booking a flight. Interestingly, the research shows that users are actually window shopping using their mobile browser. Only 29% actually said they had a specific goal or intent in mind, and this number increases significantly for financial services like banking sites (57%). This goes against a traditionally held view of users wanting to perform simple actions efficiently on their mobile device. Sure, some users are absolutely doing that, but many are just browsing around without a goal in mind, just like they would on a desktop browser. This gives great insight into the user’s intentions. It tells us that users are actively using sites on their mobile, but a large majority do not intend to do anything instantly. There’s no goal they’re under pressure to achieve. If a site’s performance is lousy or janky, this will only reaffirm to the user to that they can hold off on completing a task, so they might just give up. However, if a site is quick to load, sophisticated in expressing its value proposition quickly, and enables the user to perform their actions seamlessly, then turning that “browsing user” into a “buying user” becomes all that much easier. When the user has no goal, there’s more opportunity to convert, and you stand a greater chance of doing that if the performance is good enough so they stick around. Location Obviously, mobile devices by their nature can be used in many different locations. This is an interesting consideration, because it’s not something we traditionally need to take into account designing experiences for static platforms like desktop computers. The in the study, we found that 82% of users browse the web on their mobile phone while in their home. In contrast, only 7% do the same while at work. This might come across as a bit of a shock, but when you look at mobile usage – in particular app usage – most of the apps being used are either a social network or some sort of entertainment or media app. Due to the unreliability of network connections, users will often alternate between these two types of apps. The consequence being that if a site doesn’t work offline, or otherwise compensate for bad network connectivity in some way by providing opportunities to allow users to browse their site, then it becomes a self-fulfilling prophecy as to why users mostly view the mobile web from the comfort of their homes where there is a strong WiFi connection. They’re using mobile devices, but they’re not actually mobile themselves. Another thing to bear in mind is how users alternate between devices, a study by comScore found that 80% of transactions take place on desktop while 69% of the browsing takes place on mobile. Any given user might access from more than one location - they might visit one day from a bus queue on their phone, and then next day from a laptop at home. State of mind One more thing we need to take into consideration is the user’s state of mind. Whilst browsing at home, users tend to be more relaxed, and in the research 76% stated they were generally calmer at home. The user’s state of mind can have quite a big impact on how they perceive things. The calmer they are, the quicker a site might appear to load. If the user is anxious and impatiently drumming their fingers on the table, things seem to take longer, and even a small wait can feel like an eternity. This is quite key. Over 40% of sites take longer than 4 seconds to load for users who are are out and about and using a mobile data connection. Coupled with our perception, and amplified by a potentially less-than-calm state of mind, this can seem like an age. What does this all mean? I think we can all agree that users prefer strong, steady connections and comfort when completing transactions. It seems like common sense when we say it out loud. Recreating these feelings and sensations of comfort and predictability under all circumstances therefore becomes paramount. Equally, when asked in the study, users all claimed that speed was the most important factor impacting their mobile web usage. Over 40%, in fact, said it was the most important UX feature of a site, and nobody asked considered it to be of no importance at all. The meaning of speed When it comes to performance, speed is measured in two ways – real speed; as measured on a clock, and perceived speed; how responsive an interaction feels. We can, of course, improve how quickly a site loads by simply making files smaller. Even then, the study showed that 32% of users felt a site can feel slow even when it loads in less than 4 seconds. This gets even worse when you look at it by age group, with 50% if young people (18-24 year olds) thinking a site was slower than it actually was. When you add to the mix that users think a site loaded faster when they are sitting compared to when they are standing up, then you are in a world of trouble if your site doesn’t have any clear indicators to let the user know the loading state of you website or app. So what can we do about this to improve our designs? How to fix / hack user perception There are some golden rules of speed, the first thing is hacking response time. If a page takes more than 3 seconds to load, you will certainly start to lose your users. However, if that slowness is part of a UX flow such as processing information, the user understands it might take a little time. Under those circumstances, a load time of under 5 seconds is acceptable, but even then, you should take caution. Anything above 8 seconds and you are in very real danger of losing your audience completely. Load time User impression 200 ms Feels instant 1 s Feels it is performing smoothly 5 s Part of user flow 8 s Lose attention Remove the tap delay Mobile browsers often use a 300-350ms delay between the triggering of the touchend and click events. This delay was added so the browser could determine if there was going to be a double-tap triggered or not, since double-tap is a common gesture used to zoom into text. This delay can have the side effect of making interactions feel laggy, and therefore giving the user the impression that the site is slow, even if it’s their own browser causing the problem. Fortunately there’s a way to remove the delay. Add following in the <head> of your page, and the delay no longer takes effect: <meta name="viewport" content="width=device-width"> You can also use touch-action: manipulation in newer browsers to eliminate click delay. For old browsers, FastClick by FT Labs uses touch events to trigger clicks faster and remove the double-tap gesture. Make use of Skeleton Screens A skeleton layout is a wireframe version of your app that displays while content is being loaded. This demonstrates to the user that content is about to be loaded, giving the impression that something is happening more quickly than it really is. Consider also using a preloader UI as well, with a text label informing the user that the app is loading. One example would be to pulsate the wireframe content giving the app the feeling that it is alive and loading. This reassures the user that something is happening and helps prevent resubmissions or refreshes of your app. Razvan Caliman created a Codepen example of how to create this effect in purely CSS. One thing to consider though, if data doesn’t load then you might need to create a fallback 404 or error page to let the user know what happened. Example by Owen-Campbell Moore Responsive Touch Feedback Carefully designing the process by which items load is one aspect of increasing the perceived speed of your page, but reassuring the user that an action they have taken is in process is another. At Google we use something called a Ripple, which is is animating dot that expands or ripples in order to confirm to the user that their input has been triggered. This happens immediately, expanding outward from the point of touch. This reaffirms to the user that their input has been received and is being acted on, even before the site has had a chance to process or respond to the action. From the user’s point of view, they’ve tapped and the page has responded immediately, so it feels really quick and satisfying. You can mimic this same behavior using our Material Design Components Web GitHub repo. Progress bars These UI elements have existed for a very long time, but research conducted by Chris Harrison and published in New Scientist found that the style of a progress bar can alter the perception of speed drastically. As a matter of fact, progress bars with ripples that animate towards the left appear like they are loading faster by at least 11% percent. So when including them in your site, take into consideration that ripples and progress bars that pulsate faster as they get to the end will make your sites seem quicker. Faster Progress Bars: Manipulating Perceived Duration with Visual Augmentations Navigation The speed with which a user can locate navigational items or call to actions adds to their perceived performance of a site. If the user’s next action is quick to spot on the screen, they don’t spend time hunting around the interface with their eyes and fingers. So no matter how quickly your code runs, hiding items behind a nav bar will make a site feel slower than it actually is. Facebook found that switching to using bottom navigation saw an increase in engagement, satisfaction, revenue, speed, and importantly, perception of speed. If the user sees the navigation items they’re looking for quickly, the interaction feels fast. What’s more, end-to-end task completion is quicker too, as the interface not only feels quicker, but actually measures quicker as well. Similar reactions were found with Spotify and Redbooth. Luke Wroblewski gave a talk last year in Ireland titled “Obvious Always Wins” which he demonstrated through the work he did with Google+. Luke’s message is that by making the core features of your app obvious to your user, you will see engagement go up. This again seems obvious, right? However, it is important to note that adding bottom navigation doesn’t just mean a black bar at the bottom of your screen like some kind of performance magic bullet. The goal is to make the items clear to the user so they know what they need to be doing, and how you achieve that could be different from one interface to the next. Google keeps experimenting with different navigation styles, but finally settled with the below when they conducted user research and testing. Conclusion By utilizing a collection of UI patterns and speed optimisation techniques, you can improve not only the actual speed of a site, but the perception of how quickly a user thinks your site is loading. It is critical to remember that users will not always be using your site in a calm and relaxed manner and that even their age can impact how they will use or not use your site. By improving your site’s stability, you increase the likelihood of positive user engagement and task completion. You can learn more about techniques to hack user perception and improve user speed by taking a look at an E-Book we published with Awwwards.com called Speed Matters: Design for Mobile Performance. 2017 Mustafa Kurtuldu mustafakurtuldu 2017-12-18T00:00:00+00:00 https://24ways.org/2017/designing-for-mobile-performance/ ux
203 Jobs-to-Be-Done in Your UX Toolbox Part 1: What is JTBD? The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Even so, Don Norman pointed out that perhaps Levitt “stopped too soon” at what the real customer goal might be. In the “The Design of Everyday Things”, he wrote: “Levitt’s example of the drill implying that the goal is really a hole is only partially correct, however. When people go to a store to buy a drill, that is not their real goal. But why would anyone want a quarter-inch hole? Clearly that is an intermediate goal. Perhaps they wanted to hang shelves on the wall. Levitt stopped too soon. Once you realize that they don’t really want the drill, you realize that perhaps they don’t really want the hole, either: they want to install their bookshelves. Why not develop methods that don’t require holes? Or perhaps books that don’t require bookshelves.” In other words, a “job” in JTBD lingo is a way to express a user need or provide a customer-centric problem frame that’s independent of a solution. As Tony Ulwick says: “A job is stable, it doesn’t change over time.” An example of a job is “tiding you over from breakfast to lunch.” You could hire a donut, a flapjack or a banana for that mid-morning snack—whatever does the job. If you can arrive at a clearly identified primary job (and likely some secondary ones too), you can be more creative in how you come up with an effective solution while keeping the customer problem in focus. The team at Intercom wrote a book on their application of JTBD. In it, Des Traynor cleverly characterised how JTBD provides a different way to think about solutions that compete for the same job: “Economy travel and business travel are both capable candidates applying for [the job: Get me face-to-face with my colleague in San Francisco], though they’re looking for significantly different salaries. Video conferencing isn’t as capable, but is willing to work for a far smaller salary. I’ve a hiring choice to make.” So far so good: it’s relatively simple to understand what a job is, once you understand how it’s different from a “task”. Business consultant and Harvard professor Clay Christensen talks about the concept of “hiring” a product to do a “job”, and firing it when something better comes along. If you’re a company that focuses solutions on the customer job, you’re more likely to succeed. You’ll find these concepts often referred to as “Jobs-to-be-Done theory”. But the application of Jobs-to-Be-Done theory is a little more complicated; it comprises several related approaches. I particularly like Jim Kalbach’s description of how JTBD is a “lens through which to understand value creation”. But it is also more. In my view, it’s a family of frameworks and methods—and perhaps even a philosophy. Different facets in a family of frameworks JTBD has its roots in market research and business strategy, and so it comes to the research table from a slightly different place compared to traditional UX or design research—we have our roots in human-computer interaction and ergonomics. I’ve found it helpful to keep in mind is that the application of JTBD theory is an evolving beast, so it’s common to find contradictions across different resources. My own use of it has varied from project to project. In speaking to others who have adopted it in different measures, it seems that we have all applied it in somewhat multifarious ways. As we like to often say in interviews: there are no wrong answers. Outcome Driven Innovation Tony Ulwick’s version of the JTBD history began with Outcome Driven Innovation (ODI), and this approach is best outlined in his seminal article published in the Harvard Business Review in 2002. To understand his more current JTBD approach in his new book “Jobs to Be Done: Theory to Practice”, I actually found it beneficial to read his approach in the original 2002 article for a clearer reference point. In the earlier article, Ulwick presented a rigorous approach that combines interviews, surveys and an “opportunity” algorithm—a sequence of steps to determine the business opportunity. ODI centres around working with “desired outcome statements” that you unearth through interviews, followed by a means to quantify the gap between importance and satisfaction in a survey to different types of customers. Since 2008, Ulwick has written about using job maps to make sense of what the customer may be trying to achieve. In a recent article, he describes the aim of the activity is “to discover what the customer is trying to get done at different points in executing a job and what must happen at each juncture in order for the job to be carried out successfully.” A job map is not strictly a journey map, however tempting it is to see it that way. From a UX perspective, is one of many models we can use—and as our research team at Clearleft have found, how we use model can depend on the nature of the jobs we’ve uncovered in interviews and the characteristics of the problem we’re attempting to solve. Figure 1. Universal job map Ulwick’s current methodology is outlined in his new book, where he describes a complete end-to-end process: from customer and competitor research to framing market and product strategy. The Jobs-To-Be-Done Interview Back in 2013, I attended a workshop by Chris Spiek and Bob Moesta from the ReWired Group on JTBD at the behest of a then-MailChimp colleague, and I came away excited about their approach to product research. It felt different from anything I’d done before and for the first time in years, I felt that I was genuinely adding something new to my research toolbox. A key idea is that if you focus on the stories of those who switched to you, and those who switch away from you, you can uncover the core jobs through looking at these opposite ends of engagement. This framework centres around the JTBD interview method, which harnesses the power of a narrative framework to elicit the real reasons why someone “hired” something to do a job—be it something physical like a new coffee maker, or a digital service, such as a to-do list app. As you interview, you are trying to unearth the context around the key moments on the JTBD timeline (Figure 2). A common approach is to begin from the point the customer might have purchased something, back to the point where the thought of buying this thing first occurred to them. Figure 2. JTBD Timeline Figure 3. The Four Forces The Forces Diagram (Figure 3) is a post-interview analysis tool where you can map out what causes customers to switch to something new and what holds them back. The JTBD interview is effective at identifying core and secondary jobs, as well as some context around the user need. Because this method is designed to extract the story from the interviewee, it’s a powerful way to facilitate recall. Having done many such interviews, I’ve noticed one interesting side effect: participants often remember more details later on after the conversation has formally ended. It is worth scheduling a follow-up phone call or keep the channels open. Strengths aside, it’s good to keep in mind that the JTBD interview is still primarily an interview technique, so you are relying on the context from the interviewee’s self-reported perspective. For example, a stronger research methodology combines JTBD interviews with contextual research and quantitative methods. Job Stories Alan Klement is credited for coming up with the term “job story” to describe the framing of jobs for product design by the team at Intercom: “When … I want to … so I can ….” Figure 4. Anatomy of a Job Story Unlike a user story that traditionally frames a requirement around personas, job stories frame the user need based on the situation and context. Paul Adams, the VP of Product at Intercom, wrote: “We frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. […] We can map this Job to the mission and prioritise it appropriately. It ensures that we are constantly thinking about all four layers of design. We can see what components in our system are part of this Job and the necessary relationships and interactions required to facilitate it. We can design from the top down, moving through outcome, system, interactions, before getting to visual design.” Systems of Progress Apart from advocating using job stories, Klement believes that a core tenet of applying JTBD revolves around our desire for “self-betterment”—and that focusing on everyone’s desire for self-betterment is core to a successful strategy. In his book, Klement takes JTBD further to being a tool for change through applying systems thinking. There, he introduces the systems of progress and how it can help focus product strategy approach to be more innovative. Coincidentally, I applied similar thinking on mapping systemic change when we were looking to improve users’ trust with a local government forum earlier this year. It’s not just about capturing and satisfying the immediate job-to-be-done, it’s about framing the job so that you can a clear vision forward on how you can help your users improve their lives in the ways they want to. This is really the point where JTBD becomes a philosophy of practice. Part 2: Mixing It Up There has been some misunderstanding about how adopting JTBD means ditching personas or some of our existing design tools or research techniques. This couldn’t have been more wrong. Figure 5: Jim Kalbach’s JTBD model Jim Kalbach has used Outcome-Driven Innovation for around 10 years. In a 2016 article, he presents a synthesised model of how to think about that has key elements from ODI, Christensen’s theories and the structure of the job story. More interestingly, Kalbach has also combined the use of mental models with JTBD. Claire Menke of UDemy has written a comprehensive article about using personas, JTBD and customer journey maps together in order to communicate more complete story from the users’ perspective. Claire highlights an especially interesting point in her article as she described her challenges: “After much trial and error, I arrived at a foundational research framework to suit every team’s needs — allowing everyone to share the same holistic understanding, but extract the type of information most applicable to their work.” In other words, the organisational context you are in likely can dictate what works best—after all the goal is to arrive at the best user experience for your audiences. Intercom can afford to go full-on on applying JTBD theory as a dominant approach because they are a start-up, but a large company or organisation with multiple business units may require a mix of tools, outputs and outcomes. JTBD is an immensely powerful approach on many fronts—you’ll find many different references that lists the ways you can apply JTBD. However, in the context of this discussion, it might also be useful to we examine where it lies in our models of how we think about our UX and product processes. JTBD in the UX ecosystem Figure 6. The Elements of User Experience (source) There are many ways we have tried to explain the UX discipline but I think Jesse James Garrett’s Elements of User Experience is a good place to begin. I sometimes also use little diagram to help me describe the different levels you might work at when you work through the complexity of designing and developing a product. A holistic UX strategy needs to address all the different levels for a comprehensive experience: your individual product UI, product features, product propositions and brand need to have a cohesive definition. Figure 7. Which level of product focus? We could, of course, also think about where it fits best within the double diamond. Again, bearing in mind that JTBD has its roots in business strategy and market research, it is excellent at clarifying user needs, defining high-level specifications and content requirements. It is excellent for validating brand perception and value proposition —all the way down to your feature set. In other words, it can be extremely powerful all the way through to halfway of the second diamond. You could quite readily combine the different JTBD approaches because they have differences as much as overlaps. However, JTBD generally starts getting a little difficult to apply once we get to the details of UI design. The clue lies in JTBD’s raison d’être: a job statement is solution independent. Hence, once we get to designing solutions, we potentially fall into a existential black hole. That said, Jim Kalbach has a quick case study on applying JTBD to content design tucked inside the main article on a synthesised JTBD model. Alan Klement has a great example of how you could use UI to resolve job stories. You’ll notice that the available language of “jobs” drops off at around that point. Job statements and outcome statements provide excellent “mini north-stars” as customer-oriented focal points, but purely satisfying these statements would not necessarily guarantee that you have created a seamless and painless user experience. Playing well with others You will find that JTBD plays well with Lean, and other strategy tools like the Value Proposition Canvas. With every new project, there is potential to harness the power of JTBD alongside our established toolbox. When we need to understand complex contexts where cultural or socioeconomic considerations have to be taken into account, we are better placed with combining JTBD with more anthropological approaches. And while we might be able to evaluate if our product, website or app satisfies the customer jobs through interviews or surveys, without good old-fashioned usability testing we are unlikely to be able to truly validate why the job isn’t being represented as it should. In this case, individual jobs solved on the UI can be set up as hypotheses to be proven right or wrong. The application of Jobs-to-be-Done is still evolving. I’ve found it to be very powerful and I struggle to remember what my UX professional life was like before I encountered it—it has completely changed my approach to research and design. The fact JTBD is still evolving as a practice means we need to be watchful of dogma—there’s no right way to get a UX job done after all, it nearly always depends. At the end of the day, isn’t it about having the right tool for the right job? 2017 Steph Troeth stephtroeth 2017-12-04T00:00:00+00:00 https://24ways.org/2017/jobs-to-be-done-in-your-ux-toolbox/ ux
219 Speed Up Your Site with Delayed Content Speed remains one of the most important factors influencing the success of any website, and the first rule of performance (according to Yahoo!) is reducing the number of HTTP requests. Over the last few years we’ve seen techniques like sprites and combo CSS/JavaScript files used to reduce the number of HTTP requests. But there’s one area where large numbers of HTTP requests are still a fact of life: the small avatars attached to the comments on articles like this one. Avatars Many sites like 24 ways use a fantastic service called Gravatar to provide user images. As a user, you can sign up to Gravatar, give them your e-mail address, and upload an image to represent you. Sites can then include your image by generating a one way hash of your e-mail address and using that to build an image URL. For example, the markup for the comments on this page looks something like this: <div> <h4><a href="http://allinthehead.com/"> <img src="http://www.gravatar.com/avatar.php?gravatar_id=13734b0cb20708f79e730809c29c3c48&size=100" class="gravatar" alt="" height="100" width="100" /> Drew McLellan </a></h4> <p>This is a great article!</p> </div> The Gravatar URL contains two parts. 100 is the size in pixels of the image we want. 13734b0cb20708f79e730809c29c3c48 is an MD5 digest of Drew’s e-mail address. Using MD5 means we can request an image for a user without sharing their e-mail address with anyone who views the source of the page. So what’s wrong with avatars? The problem is that a popular article can easily get hundreds of comments, and every one of them means another image has to be individually requested from Gravatar’s servers. Each request is small and the Gravatar servers are fast but, when you add them up, it can easily add seconds to the rendering time of a page. Worse, they can delay the loading of more important assets like the CSS required to render the main content of the page. These images aren’t critical to the page, and don’t need to be loaded up front. Let’s see if we can delay loading them until everything else is done. That way we can give the impression that our site has loaded quickly even if some requests are still happening in the background. Delaying image loading The first problem we find is that there’s no way to prevent Internet Explorer, Chrome or Safari from loading an image without removing it from the HTML itself. Tricks like removing the images on the fly with JavaScript don’t work, as the browser has usually started requesting the images before we get a chance to stop it. Removing the images from the HTML means that people without JavaScript enabled in their browser won’t see avatars. As Drew mentioned at the start of the month, this can affect a large number of people, and we can’t completely ignore them. But most sites already have a textual name attached to each comment and the avatars are just a visual enhancement. In most cases it’s OK if some of our users don’t see them, especially if it speeds up the experience for the other 98%. Removing the images from the source of our page also means we’ll need to put them back at some point, so we need to keep a record of which images need to be requested. All Gravatar images have the same URL format; the only thing that changes is the e-mail hash. Storing this is a great use of HTML5 data attributes. HTML5 data what? Data attributes are a new feature in HTML5. The latest version of the spec says: A custom data attribute is an attribute in no namespace whose name starts with the string “data-”, has at least one character after the hyphen, is XML-compatible, and contains no characters in the range U+0041 to U+005A (LATIN CAPITAL LETTER A to LATIN CAPITAL LETTER Z). […] Custom data attributes are intended to store custom data private to the page or application, for which there are no more appropriate attributes or elements. These attributes are not intended for use by software that is independent of the site that uses the attributes. In other words, they’re attributes of an HTML element that start with “data-” which you can use to share data with scripts running on your site. They’re great for adding small bits of metadata that don’t fit into an existing markup pattern the way microformats do. Let’s see this in action Take a look at the markup for comments again: <div> <h4><a href="http://allinthehead.com/"> <img src="http://www.gravatar.com/avatar.php?gravatar_id=13734b0cb20708f79e730809c29c3c48&size=100" class="gravatar" alt="" height="100" width="100" /> Drew McLellan </a></h4> <p>This is a great article!</p> </div> Let’s replace the <img> element with a data-gravatar-hash attribute on the <a> element: <div> <h4><a href="http://allinthehead.com/" data-gravatar-hash="13734b0cb20708f79e730809c29c3c48"> Drew McLellan </a></h4> <p>This is a great article!</p> </div> Once we’ve done this, we’ll need a small bit of JavaScript to find all these attributes, and replace them with images after the page has loaded. Here’s an example using jQuery: $(window).load(function() { $('a[data-gravatar-hash]').prepend(function(index){ var hash = $(this).attr('data-gravatar-hash') return '<img width="100" height="100" alt="" src="http://www.gravatar.com/avatar.php?size=100&gravatar_id=' + hash + '">' }) }) This code waits until everything on the page is loaded, then uses jQuery.prepend to insert an image into every link containing a data-gravatar-hash attribute. It’s short and relatively simple, but in tests it reduced the rendering time of a sample page from over three seconds to well under one. Finishing touches We still need to consider the appearance of the page before the avatars have loaded. When our script adds extra content to the page it will cause a browser reflow, which is visually annoying. We can avoid this by using CSS to reserve some space for each image before it’s inserted into the HTML: #comments div { padding-left: 110px; min-height: 100px; position: relative; } #comments div h4 img { display: block; position: absolute; top: 0; left: 0; } In a real world example, we’ll also find that the HTML for a comment is more varied as many users don’t provide a web page link. We can make small changes to our JavaScript and CSS to handle this case. Put this all together and you get this example. Taking this idea further There’s no reason to limit this technique to sites using Gravatar; we can use similar code to delay loading any images that don’t need to be present immediately. For example, this year’s redesigned Flickr photo page uses a “data-defer-src” attribute to describe any image that doesn’t need to be loaded straight away, including avatars and map tiles. You also don’t have to limit yourself to loading the extra resources once the page loads. You can get further bandwidth savings by waiting until the user takes an action before downloading extra assets. Amazon has taken this tactic to the extreme on its product pages – extra content is loaded as you scroll down the page. So next time you’re building a page, take a few minutes to think about which elements are peripheral and could be delayed to allow more important content to appear as quickly as possible. 2010 Paul Hammond paulhammond 2010-12-18T00:00:00+00:00 https://24ways.org/2010/speed-up-your-site-with-delayed-content/ ux
245 Web Content Accessibility Guidelines 2.1—for People Who Haven’t Read the Update Happy United Nations International Day of Persons with Disabilities 2018! The United Nations chose “Empowering persons with disabilities and ensuring inclusiveness and equality” as this year’s theme. We’ve seen great examples of that in 2018; for example, Paul Robert Lloyd has detailed how he improved the accessibility of this very website. On social media, US Congressmember-Elect Alexandria Ocasio-Cortez started using the Clipomatic app to add live captions to her Instagram live stories, conforming to success criterion 1.2.4, “Captions (Live)” of the Web Content Accessibility Guidelines (figure 1) …and British Vogue Contributing Editor Sinéad Burke has used the split-screen feature of Instagram live stories to invite an interpreter to provide live Sign Language interpretation, going above and beyond success criterion 1.2.6, “Sign Language (Prerecorded)” of the Web Content Accessibility Guidelines (figure 2). Figure 1: Screenshot of Alexandria Ocasio-Cortez’s Instagram story with live captionsFigure 2: Screenshot of Sinéad Burke’s Instagram story with Sign Language Interpretation That theme chimes with this year’s publication of the World Wide Web Consortium (W3C)’s Web Content Accessibility Guidelines (WCAG) 2.1. In last year’s “Web Content Accessibility Guidelines—for People Who Haven’t Read Them”, I mentioned the scale of the project to produce this update during 2018: “the editors have to update the guidelines to cover all the new ways that people interact with new technologies, while keeping the guidelines backwards-compatible”. The WCAG working group have added 17 success criteria to the 61 that they released way back in 2008—for context, that was 1½ years before Apple released their first iPad! These new criteria make it easier than ever for us web geeks to produce work that is more accessible to people using mobile devices and touchscreens, people with low vision, and people with cognitive and learning disabilities. Once again, let’s rip off all the legalese and ambiguous terminology like wrapping paper, and get up to date. Can your users perceive the information on your website? The first guideline has criteria that help you prevent your users from asking, “What the **** is this thing here supposed to be?” We’ve seven new criteria for this guideline. 1.3.4 Some people can’t easily change the orientation of the device that they use to browse the web, and so you should make sure that your users can use your website in portrait orientation and in landscape orientation. Consider how people slowly twirl presents that they have plucked from under the Christmas tree, to find the appropriate orientation—and expect your users to do likewise with your websites and apps. We’ve had 18½ years since John Allsopp’s revelatory Dao of Web Design enlightened us to “embrace the fact that the web doesn’t have the same constraints” as printed pages, and to “design for this flexibility”. So, even though this guideline doesn’t apply to websites where “a specific display orientation is essential,” such as a piano tutorial, always ask yourself, “What would John Allsopp do?” 1.3.5 You should help the user’s browser to automatically complete–or not complete–form fields, to save the user some time and effort. The surprisingly powerful and flexible autocomplete attribute for input elements should prove most useful here. If you’ve used microformats or microdata to mark up information about a person, the autocomplete attribute’s range of values should seem familiar. I like how the W3’s “Using HTML 5.2 autocomplete attributes” says that autocompleted values in forms help “those with dexterity disabilities who have trouble typing, those who may need more time, and anyone who wishes to reduce effort to fill out a form” (emphasis mine). Um…🙋‍♂️ 1.3.6 I like this one a lot, because it can help a huge audience to overcome difficulties that might prevent them from ever using the web. Some people have cognitive difficulties that affect their memory, focus, attention, language processing, and/or decision-making. Those users often rely on assistive technologies that present information through proprietary symbols, summaries of content, and keyboard shortcuts. You could use ARIA landmarks to identify the regions of each webpage. You could also keep an eye on the W3C’s ongoing work on Personalisation Semantics. 1.4.10 If you were to find a Nintendo Switch and “Super Mario Odyssey” under your Christmas tree, you would have many hours of enjoyably scrolling horizontally and vertically to play the game. On the other hand, if you had to zoom a webpage to 400% so that you could read the content, you might have many hours of frustratedly scrolling horizontally and vertically to read the content. Learned reader, I assume you understand the purpose and the core techniques of Responsive Web Design. I also assume you’re getting up to speed with the new Grid, Flexbox, and Box Alignment techniques for layout, and overflow-wrap. Using those skills, you should make sure that all content and functionality remain available when the browser is 320px wide, without your user needing to scroll horizontally. (For vertical text, you should make sure that all content and functionality remain available when the browser is 256px high, without your user needing to scroll vertically.) You don’t have to do this for anything that would lose meaning if you restructured it into one narrow column. That includes some images, maps, diagrams, video, games, presentations, and data tables. Remember to check how your media queries affect font size: your user might find that text becomes smaller as they zoom into the webpage. So, test this one on real devices, or—better yet—test it with real users. 1.4.11 In “Web Content Accessibility Guidelines—for People Who Haven’t Read Them”, I recommended bookmarking Lea Verou’s Contrast Ratio calculator for checking that text contrasts enough with its background (for success criteria 1.4.3 and 1.4.6), so that more people can read it more easily. For this update, you should make sure that form elements and their focus states have a 3:1 contrast ratio with the colour around them. This doesn’t apply to controls that use the browser’s default styling. Also, you should make sure that graphics that convey information have a 3:1 contrast ratio with the colour around them. 1.4.12 Some people, due to low vision or dyslexia, might need to modify the typography that you agonised over. Research indicates that you should make sure that all content and functionality would remain available if a user were to set: line height to at least 1½ × the font size; space below paragraphs to at least 2 × the font size; letter spacing to at least 0.12 × the font size; word spacing to at least 0.16 × the font size. To test this, check for text overlapping, text hiding behind other elements, or text disappearing. 1.4.13 Sometimes when visiting a website, you hover over—or tab on to—something that unleashes a newsletter subscription pop-up, some suggested “related content”, and/or a GDPR-related pop-up. On a well-designed website, you can press the Esc key on your keyboard or click a prominent “Close” button or “X” button to vanquish such intrusions. If the Esc key fails you, or if you either can’t see or can’t click the “Close” button…well, you’ll probably just close that browser tab. This situation can prove even more infuriating for users with low vision or cognitive disabilities. So, if new content appears when your user hovers over or tabs on to some element, you should make sure that: your user can dismiss that content without needing to move their pointer or tab on to some other element (this doesn’t apply to error warnings, or well-behaved content that doesn’t obscure or replace other content); the new content remains visible while your user moves their cursor over it; the new content remains visible as long as the user hovers over that element or dismisses that content—or until the new content is no longer valid. This doesn’t apply to situations such as hovering over an element’s title attribute, where the user’s browser controls the display of the content that appears. Can users operate the controls and links on your website? The second guideline has criteria that help you prevent your users from asking, “How the **** does this thing work?” We’ve nine new criteria for this guideline. 2.1.4 Some websites offer keyboard shortcuts for users. For example, the keyboard shortcuts for Gmail allow the user to press the ⇧ key and u to mark a message as unread. Usually, shortcuts on websites include modifier keys, such as Ctrl, along with a letter, number, or punctuation symbol. Unfortunately, users who have dexterity challenges sometimes trigger those shortcuts by accident, and that can make a website impossible to use. Also, speech input technology can sometimes trigger those shortcuts. If your website offers single-character keyboard shortcuts, you must allow your user to turn off or remap those shortcuts. This doesn’t apply to single-character keyboard shortcuts that only work when a control, such as drop-down list, has focus. 2.2.6 If your website uses a timeout for some process, you could store the user’s data for at least 20 hours, so that users with cognitive disabilities can take a break or take longer than usual to complete the process without losing their place or losing their data. Alternatively, you could warn the user, at the start of the process, about that the website will timeout after whatever amount of time you have chosen. 2.3.3 If your website has some non-essential animation (such as parallax scrolling) that starts when the user does some particular action, you could allow the user to turn off that animation so that you avoid harming users with vestibular disorders. The prefers-reduced-motion media query currently has limited browser support, but you can start using it now to avoid showing animations to users who select the “Reduce Motion” setting (or equivalent) in their device’s operating system: @media (prefers-reduced-motion: reduce) { .MrFancyPants { animation: none; } } 2.5.1 Some websites let users use multi-touch gestures on touchscreen devices. For example, Google Maps allows users to pinch with two fingers to zoom out and “unpinch” with two fingers to zoom in. Also, some websites allow users to drag a finger to do some action, such as changing the value on an input element with type="range", or swiping sideways to the next photograph in a gallery. Some users with dexterity challenges, and some users who use a head pointer, an eye-gaze system, or speech-controlled mouse emulation, might find multi-touch gestures or dragging impossible. You must make sure that your website supports single-tap alternatives to any multi-touch gestures or dragging actions that it provides. For example, if your website lets someone pinch and unpinch a map to zoom in and out, you must also provide buttons that a user can tap to zoom in and out. 2.5.2 This might be my favourite accessibility criterion ever! Did you ever touch or press a “Send” button but then immediately realise that you really didn’t want to send the message, and so move your finger or cursor away from the “Send” button before lifting your finger?! Imagine how many arguments that functionality has prevented. 😌 You must make sure that touching or pressing does not cause anything to happen before the user raises their finger or cursor, or make sure that the user can move their finger or cursor away to prevent the action. In JavaScript, prefer onclick to onmousedown, unless your website has actions that need onmousedown. Also, this doesn’t apply to actions that need to happen as soon as the user clicks or touches. For example, a user playing a “Whac-A-Mole” game or a piano emulator needs the action to happen as soon as they click or touch the screen. 2.5.3 Recently, entrepreneur and social media guru Gary Vaynerchuk has emphasised the rise of audio and voice as output and input. He quotes a Google statistic that says one in five search queries use voice input. Once again, users with disabilities have been ahead of the curve here, having used screen readers and/or dictation software for many years. You must make sure that the text that appears on a form control or image matches how your HTML identifies that form control or image. Use proper semantic HTML to achieve this: use the label element to pair text with the corresponding input element; use an alt attribute value that exactly matches any text that appears in an image; use an aria-labelledby attribute value that exactly matches the text that appears in any complex component. 2.5.4 Modern Web APIs allow web developers to specify how their website will react to the user shaking, tilting, or gesturing towards their device. Some users might find those actions difficult, impossible, or embarrassing to perform. If you make any functionality available when the user shakes, tilts, or gestures towards their device, you must provide form controls that make that same functionality available. As usual, this doesn’t apply to websites that require shaking, tilting, or gesturing; this includes some games and music programmes. John Gruber describes the iPhone’s “Shake to Undo” gesture as “dreadful — impossible to discover through exploration of the on-screen [user interface], bad for accessibility, and risks your phone flying out of your hand”. This accessibility criterion seems to empathise with John: you must make sure that your user can prevent your website from responding to shaking, tilting and/or gesturing towards their device. 2.5.5 Homer Simpson’s telephone famously complained, “The fingers you have used to dial are too fat.” I think we’ve all felt like that when using phones and tablets, particularly when trying to dismiss pop-ups and ads. You could make interactive elements at least 44px wide × 44px high. Apple’s “Human Interface Guidelines” agree: “Provide ample touch targets for interactive elements. Try to maintain a minimum tappable area of 44pt x 44pt for all controls.” This doesn’t apply to links within inline text, or to unsoiled elements. 2.5.6 Expect your users to use a variety of input devices they want, and to change from one to another whenever they please. For example, a user with a tablet and keyboard might jab icons on the screen while typing on the keyboard, or a user might dictate text while alone and then type on a keyboard when a colleague arrives. You could make sure that your website allows your users to use whichever available input modality they choose. Once again, this doesn’t apply to websites that require a specific modality; this includes typing tutors and music programmes. Can users understand your content? The third guideline has criteria that help you prevent your users from asking, “What the **** does this mean?” We’ve no new criteria for this guideline. Have you made your website robust enough to work on your users’ browsers and assistive technologies? The fourth and final guideline has criteria that help you prevent your users from asking, “Why the **** doesn’t this work on my device?” We’ve one new criterion for this guideline. 4.1.3 Sometimes you need to let your user know the status of something: “Did it work OK? What was the error? How far through it are we?” However, you should avoid making your user lose their place on the webpage, and so you should let them know the status without opening a new window, focusing on another element, or submitting a form. To do this properly for assistive technology users, choose the appropriate ARIA role for the new content; for example: if your user needs to know, “Did it work OK?”, add role="status”; if your user needs to know, “What was the error?”, add role="alert”; if you user needs to know, “How far through it are we?”, add role="log" (for a chat window) or role="progressbar" (for, well, a progress bar). Better design for humans My favourite of Luke Wroblewski’s collection of Design Quotes is, “Design is the art of gradually applying constraints until only one solution remains,” from that most prolific author, “Unknown”. I’ve always viewed the Web Content Accessibility Guidelines as people-based constraints, and liked how they help the design process. With these 17 new web content accessibility criteria, go forth and create solutions that more people than ever before can use. Spending those book vouchers you got for Christmas What next? If you’re looking for something to do to keep you busy this Christmas, I thoroughly recommend these four books for increasing your accessibility expertise: “Pro HTML5 Accessibility” by Joshue O Connor (Head of Accessibility (Interim) at the UK Government Digital Service, Director of InterAccess, and one of the editors of the Web Content Accessibility Guidelines 2.1): Although this book is six years old—a long time in web design—I find it an excellent go-to resource. It begins by explaining how people with disabilities use the web, and then expertly explains modern HTML in that context. “A Web for Everyone—Designing Accessible User Experiences” by Sarah Horton (the Paciello Group’s UX Strategy Lead) and Whitney Quesenbery (the Center for Civic Design’s co-director): This book covers the Web Content Accessibility Guidelines 2.0, the principles of Universal Design, and design thinking. Its personas for Accessible UX and its profiles of well-known industry figures—including some 24ways authors—keep its content practical and relevant throughout. “Accessibility For Everyone” by Laura Kalbag (Ind.ie’s co-founder and designer, and 24ways author): This book is just over a year old, and so serves as a great resource for up-to-date coverage of guidelines, laws, and accessibility features of operating systems—as well as content, design, coding, and testing. The audiobook, which Laura narrates, can help you and your colleagues go from having little or no understanding of web accessibility, to becoming familiar with all aspects of web accessibility—in less than four hours. “Just Ask: Integrating Accessibility Throughout Design” by Shawn Lawton Henry (the World Wide Web Consortium (W3C)’s Web Accessibility Initiative (WAI)’s Outreach Coordinator): Although this book is 11½ years old, the way it presents accessibility as part of the User-Centered Design process is timeless. I found its section on Usability Testing with people with disabilities particularly useful. 2018 Alan Dalton alandalton 2018-12-03T00:00:00+00:00 https://24ways.org/2018/wcag-for-people-who-havent-read-the-update/ ux
262 Be the Villain Inclusive Design is the practice of making products and services accessible to, and usable by as many people as reasonably possible without the need for specialized accommodations. The practice was popularized by author and User Experience Design Director Kat Holmes. If getting you to discover her work is the only thing this article succeeds in doing then I’ll consider it a success. As a framework for creating resilient solutions to problems, Inclusive Design is incredible. However, the aimless idealistic aspirations many of its newer practitioners default to can oftentimes run into trouble. Without outlining concrete, actionable outcomes that are then vetted by the people you intend to serve, there is the potential to do more harm than good. When designing, you take a user flow and make sure it can’t be broken. Ensuring that if something is removed, it can be restored. Or that something editable can also be updated at a later date—you know, that kind of thing. What we want to do is avoid surprises. Much like a water slide with a section of pipe missing, a broken flow forcibly ejects a user, to great surprise and frustration. Interactions within a user flow also have to be small enough to be self-contained, so as to avoid creating a none pizza with left beef scenario. Lately, I’ve been thinking about how to expand on this practice. Watertight user flows make for a great immediate experience, but it’s all too easy to miss the forest for the trees when you’re a product designer focused on cranking out features. What I’m concerned about is while to trying to envision how a user flow could be broken, you also think about how it could be subverted. In addition to preventing the removal of a section of water slide, you also keep someone from mugging the user when they shoot out the end. If you pay attention, you’ll start to notice this subversion with increasing frequency: Domestic abusers using internet-controlled devices to spy on and control their partner. Zealots tanking a business’ rating on Google because its owners spoke out against unchecked gun violence. Forcing people to choose between TV or stalking because the messaging center portion of a cable provider’s entertainment package lacks muting or blocking features. White supremacists tricking celebrities into endorsing anti-Semitic conspiracy theories. Facebook repeatedly allowing housing, credit, and employment advertisers to discriminate against users by their race, ability, and religion. White supremacists also using a video game chat service as a recruiting tool. The unchecked harassment of minors on Instagram. Swatting. If I were to guess why we haven’t heard more about this problem, I’d say that optimistically, people have settled out of court. Pessimistically, it’s most likely because we ignore, dismiss, downplay, and suppress those who try to bring it to our attention. Subverted design isn’t the practice of employing Dark Patterns to achieve your business goals. If you are not familiar with the term, Dark Patterns are the use of cheap user interface tricks and psychological manipulation to get users to act against their own best interests. User Experience consultant Chris Nodder wrote Evil By Design, a fantastic book that unpacks how to detect and think about them, if you’re interested in this kind of thing Subverted design also isn’t beholden design, or simple lack of attention. This phenomenon isn’t even necessarily premeditated. I think it arises from naïve (or willfully ignorant) design decisions being executed at a historically unprecedented pace and scale. These decisions are then preyed on by the shrewd and opportunistic, used to control and inflict harm on the undeserving. Have system, will game. This is worth discussing. As the field of design continues to industrialize empathy, it also continues to ignore the very established practice of threat modeling. Most times, framing user experience in terms of how to best funnel people into a service comes with an implicit agreement that the larger system that necessitates the service is worth supporting. To achieve success in the eyes of their superiors, designers may turn to emotional empathy exercises. By projecting themselves into the perceived surface-level experiences of others, they play-act at understanding how to nudge their targeted demographics into a conversion funnel. This roleplaying exercise has the effect of scoping concerns to the immediate, while simultaneously reinforcing the idea of engagement at all cost within the identified demographic. The thing is, pure engagement leaves the door wide open for bad actors. Even within the scope of a limited population, the assumption that everyone entering into the funnel is acting with good intentions is a poor one. Security researchers, network administrators, and other professionals who practice threat modeling understand that the opposite is true. By preventing everyone save for well-intentioned users from operating a system within the parameters you set for them, you intentionally limit the scope of abuse that can be enacted. Don’t get me wrong: being able to escort as many users as you can to the happy path is a foundational skill. But we should also be having uncomfortable conversations about why something unthinkable may in fact not be. They’re not going to be fun conversations. It’s not going to be easy convincing others that these aren’t paranoid delusions best tucked out of sight in the darkest, dustiest corner of the backlog. Realistically, talking about it may even harm your career. But consider the alternative. The controlled environment of the hypothetical allows us to explore these issues without propagating harm. Better to be viewed as the office’s resident villain than to have to live with something like this: If the past few years have taught us anything, it’s that the choices we make—or avoid making—have consequences. Design has been doing a lot of growing up as of late, including waking up to the idea that technology isn’t neutral. You’re going to have to start thinking the way a monster does—if you can imagine it, chances are someone else can as well. To get into this kind of mindset, inverting the Inclusive Design Principles is a good place to start: Providing a comparable experience becomes forcing a single path. Considering situation becomes ignoring circumstance. Being consistent becomes acting capriciously. Giving control becomes removing autonomy. Offering choice becomes limiting options. Prioritizing content becomes obfuscating purpose. Adding value becomes filling with gibberish. Combined, these inverted principles start to paint a picture of something we’re all familiar with: a half-baked, unscrupulous service that will jump at the chance to take advantage of you. This environment is also a perfect breeding ground for spawning bad actors. These kinds of services limit you in the ways you can interact with them. They kick you out or lock you in if you don’t meet their unnamed criteria. They force you to parse layout, prices, and policies that change without notification or justification. Their controls operate in ways that are unexpected and may shift throughout the experience. Their terms are dictated to you, gaslighting you to extract profit. Heaps of jargon and flashy, unnecessary features are showered on you to distract from larger structural and conceptual flaws. So, how else can we go about preventing subverted design? Marli Mesibov, Content Strategist and Managing Editor of UX Booth, wrote a brilliant article about how to use Dark Patterns for good—perhaps the most important takeaway being admitting you have a problem in the first place. Another exercise is asking the question, “What is the evil version of this feature?” Ask it during the ideation phase. Ask it as part of acceptance criteria. Heck, ask it over lunch. I honestly don’t care when, so long as the question is actually raised. In keeping with the spirit of this article, we can also expand on this line of thinking. Author, scientist, feminist, and pacifist Ursula Franklin urges us to ask, “Whose benefits? Whose risks?” instead of “What benefits? What risks?” in her talk, When the Seven Deadly Sins Became the Seven Cardinal Virtues. Inspired by the talk, Ethan Marcotte discusses how this relates to the web platform in his powerful post, Seven into seven. Few things in this world are intrinsically altruistic or good—it’s just the nature of the beast. However, that doesn’t mean we have to stand idly by when harm is created. If we can add terms like “anti-pattern” to our professional vocabulary, we can certainly also incorporate phrases like “abuser flow.” Design finally got a seat at the table. We should use this newfound privilege wisely. Listen to women. Listen to minorities, listen to immigrants, the unhoused, the less economically advantaged, and the less technologically-literate. Listen to the underrepresented and the underprivileged. Subverted design is a huge problem, likely one that will never completely go away. However, the more of us who put the hard work into being the villain, the more we can lessen the scope of its impact. 2018 Eric Bailey ericbailey 2018-12-06T00:00:00+00:00 https://24ways.org/2018/be-the-villain/ ux
267 Taming Complexity I’m going to step into my UX trousers for this one. I wouldn’t usually wear them in public, but it’s Christmas, so there’s nothing wrong with looking silly. Anyway, to business. Wherever I roam, I hear the familiar call for simplicity and the denouncement of complexity. I read often that the simpler something is, the more usable it will be. We understand that simple is hard to achieve, but we push for it nonetheless, convinced it will make what we build easier to use. Simple is better, right? Well, I’ll try to explore that. Much of what follows will not be revelatory to some but, like all good lessons, I think this serves as a welcome reminder that as we live in a complex world it’s OK to sometimes reflect that complexity in the products we build. Myths and legends Less is more, we’ve been told, ever since master of poetic verse Robert Browning used the phrase in 1855. Well, I’ve conducted some research, and it appears he knew nothing of web design. Neither did modernist architect Ludwig Mies van der Rohe, a later pedlar of this worthy yet contradictory notion. Broad is narrow. Tall is short. Eggs are chips. See: anyone can come up with this stuff. To paraphrase Einstein, simple doesn’t have to be simpler. In other words, simple doesn’t dictate that we remove the complexity. Complex doesn’t have to be confusing; it can be beautiful and elegant. On the web, complex can be necessary and powerful. A website that simplifies the lives of its users by offering them everything they need in one site or screen is powerful. For some, the greater the density of information, the more useful the site. In our decision-making process, principles such as Occam’s razor’s_razor (in a nutshell: simple is better than complex) are useful, but simple is for the user to determine through their initial impression and subsequent engagement. What appears simple to me or you might appear very complex to someone else, based on their own mental model or needs. We can aim to deliver simple, but they’ll be the judge. As a designer, developer, content alchemist, user experience discombobulator, or whatever you call yourself, you’re often wrestling with a wealth of material, a huge number of features, and numerous objectives. In many cases, much of that stuff is extraneous, and goes in the dustbin. However, it can be just as likely that there’s a truckload of suggested features and content because it all needs to be there. Don’t be afraid of that weight. In the right hands, less can indeed mean more, but it’s just as likely that less can very often lead to, well… less. Complexity is powerful Simple is the ability to offer a powerful experience without overwhelming the audience or inducing information anxiety. Giving them everything they need, without having them ferret off all over a site to get things done, is important. It’s useful to ask throughout a site’s lifespan, “does the user have everything they need?” It’s so easy to let our designer egos get in the way and chop stuff out, reduce down to only the things we want to see. That benefits us in the short term, but compromises the audience long-term. The trick is not to be afraid of complexity in itself, but to avoid creating the perception of complexity. Give a user a flight simulator and they’ll crash the plane or jump out. Give them everything they need and more, but make it feel simple, and you’re building a relationship, empowering people. This can be achieved carefully with what some call gradual engagement, and often the sensible thing might be to unleash complexity in carefully orchestrated phases, initially setting manageable levels of engagement and interaction, gradually increasing the inherent power of the product and fostering an empowered community. The design aesthetic Here’s a familiar scenario: the client or project lead gets overexcited and skips most of the important decision-making, instead barrelling straight into a bout of creative direction Tourette’s. Visually, the design needs to be minimal, white, crisp, full of white space, have big buttons, and quite likely be “clean”. Of course, we all like our websites to be clean as that’s more hygienic. But what do these words even mean, really? Early in a project they’re abstract distractions, unnecessary constraints. This premature narrowing forces us to think much more about throwing stuff out rather than acknowledging that what we’re building is complex, and many of the components perhaps necessary. Simple is not a formula. It cannot be achieved just by using a white background, by throwing things away, or by breathing a bellowsful of air in between every element and having it all float around in space. Simple is not a design treatment. Simple is hard. Simple requires deep investigation, a thorough understanding of every aspect of a project, in line with the needs and expectations of the audience. Recognizing this helps us empathize a little more with those most vocal of UX practitioners. They usually appreciate that our successes depend on a thorough understanding of the user’s mental models and expected outcomes. I personally still consider UX people to be web designers like the rest of us (mainly to wind them up), but they’re web designers that design every decision, and by putting the user experience at the heart of their process, they have a greater chance of finding simplicity in complexity. The visual design aesthetic — the façade — is only a part of that. Divide and conquer I’m currently working on an app that’s complex in architecture, and complex in ambition. We’ll be releasing in carefully orchestrated private phases, gradually introducing more complexity in line with the unavoidably complex nature of the objective, but my job is to design the whole, the complete system as it will be when it’s out of beta and beyond. I’ve noticed that I’m not throwing much out; most of it needs to be there. Therefore, my responsibility is to consider interesting and appropriate methods of navigation and bring everything together logically. I’m using things like smart defaults, graphical timelines and colour keys to make sense of the complexity, techniques that are sympathetic to the content. They act as familiar points of navigation and reference, yet are malleable enough to change subtly to remain relevant to the information they connect. It’s really OK to have a lot of stuff, so long as we make each component work smartly. It’s a divide and conquer approach. By finding simplicity and logic in each content bucket, I’ve made more sense of the whole, allowing me to create key layouts where most of the simplified buckets are collated and sometimes combined, providing everything the user needs and expects in the appropriate places. I’m also making sure I don’t reduce the app’s power. I need to reflect the scale of opportunity, and provide access to or knowledge of the more advanced tools and features for everyone: a window into what they can do and how they can help. I know it’s the minority who will be actively building the content, but the power is in providing those opportunities for all. Much of this will be familiar to the responsible practitioners who build websites for government, local authorities, utility companies, newspapers, magazines, banking, and we-sell-everything-ever-made online shops. Across the web, there are sites and tools that thrive on complexity. Alas, the majority of such sites have done little to make navigation intuitive, or empower audiences. Where we can make a difference is by striving to make our UIs feel simple, look wonderful, not intimidating — even if they’re mind-meltingly complex behind that façade. Embrace, empathize and tame So, there are loads of ways to exploit complexity, and make it seem simple. I’ve hinted at some methods above, and we’ve already looked at gradual engagement as a way to make sense of complexity, so that’s a big thumbs-up for a release cycle that increases audience power. Prior to each and every release, it’s also useful to rest on the finished thing for a while and use it yourself, even if you’re itching to release. ‘Ready’ often isn’t, and ‘finished’ never is, and the more time you spend browsing around the sites you build, the more you learn what to question, where to add, or subtract. It’s definitely worth building in some contingency time for sitting on your work, so to speak. One thing I always do is squint at my layouts. By squinting, I get a sort of abstract idea of the overall composition, and general feel for the thing. It makes my face look stupid, but helps me see how various buckets fit together, and how simple or complex the site feels overall. I mentioned the need to put our design egos to one side and not throw out anything useful, and I think that’s vital. I’m a big believer in economy, reduction, and removing the extraneous, but I’m usually referring to decoration, bells and whistles, and fluff. I wouldn’t ever advocate the complete removal of powerful content from a project roadmap. Above all, don’t fear complexity. Embrace and tame it. Work hard to empathize with audience needs, and you can create elegant, playful, risky, surprising, emotive, delightful, and ultimately simple things. 2011 Simon Collison simoncollison 2011-12-21T00:00:00+00:00 https://24ways.org/2011/taming-complexity/ ux
269 Adaptive Images for Responsive Designs… Again When I was asked to write an article for 24 ways I jumped at the chance, as I’d been wanting to write about some fun hacks for responsive images and related parsing behaviours. My heart sank a little when Matt Wilcox beat me to the subject, but it floated back up when I realized I disagreed with his method and still had something to write about. So, Matt Wilcox, if that is your real name (and I’m pretty sure it is), I disagree. I see your dirty server-based hack and raise you an even dirtier client-side hack. Evil laugh, etc., etc. You guys can stomach yet another article about responsive design, right? Right? Half the room gets up to leave Whoa, whoa… OK, I’ll cut to the chase… TL;DR In a previous episode, we were introduced to Debbie and her responsive cat poetry page. Well, now she’s added some reviews of cat videos and some images of cats. Check out her new page and have a play around with the browser window. At smaller widths, the images change and the design responds. The benefits of this method are: it’s entirely client-side images are still shown to users without JavaScript your media queries stay in your CSS file no repetition of image URLs no extra downloads per image it’s fast enough to work on resize it’s pure filth What’s wrong with the server-side solution? Responsive design is a client-side issue; involving the server creates a boatload of problems. It sets a cookie at the top of the page which is read in subsequent requests. However, the cookie is not guaranteed to be set in time for requests on the same page, so the server may see an old value or no value at all. Serving images via server scripts is much slower than plain old static hosting. The URL can only cache with vary: cookie, so the cache breaks when the cookie changes, even if the change is unrelated. Also, far-future caching is out for devices that can change width. It depends on detecting screen width, which is rather messy on mobile devices. Responding to things other than screen width (such as DPI) means packing more information into the cookie, and a more complicated script at the top of each page. So, why isn’t this straightforward on the client? Client-side solutions to the problem involve JavaScript testing user agent properties (such as screen width), looping through some images and setting their URLs accordingly. However, by the time JavaScript has sprung into action, the original image source has already started downloading. If you change the source of an image via JavaScript, you’re setting off yet another request. Images are downloaded as soon as their DOM node is created. They don’t need to be visible, they don’t need to be in the document. new Image().src = url The above will start an HTTP request for url. This is a handy trick for quick requests and preloading, but also shows the browser’s eagerness to download images. Here’s an example of that in action. Check out the network tab in Web Inspector (other non-WebKit development aids are available) to see the image requests. Because of this, some client-side solutions look like this: <img src="t.gif" data-src="real-image.jpg" data-bigger-src="real-bigger-image.jpg"> where t.gif is a 1×1px tiny transparent GIF. This results in no images if JavaScript isn’t available. Dealing with the absence of JavaScript is still important, even on mobile. I was recently asked to make a website work on an old Blackberry 9000. I was able to get most of the way there by preventing that OS parsing any JavaScript, and that was only possible because the site didn’t depend on it. We need to delay loading images for JavaScript users, but ensure they load for users without JavaScript. How can we conditionally parse markup depending on JavaScript support? Oh yeah! <noscript>! <noscript> <img src="image.jpg"> </noscript> Whoa! First spacer GIFs and now <noscript>? This really is the future! The image above will only load for users without JavaScript support. Now all we need to do is send JavaScript in there to get the textContent of the <noscript> element, then we can alter the image source before handing it to the DOM for parsing. Here’s an example of that working … unless you’re using Internet Explorer. Internet Explorer doesn’t retain the content of <noscript> elements. As soon as it’s parsed, it considers it an empty element. FANKS INTERNET EXPLORER. This is why some solutions do this: <noscript data-src="image.jpg"> <img src="image.jpg"> </noscript> so JavaScript can still get at the URL via the data-src attribute. However, repeating stuff isn’t great. Surely we can do better than that. A dirty, dirty hack Thankfully, I managed to come up with a solution, and by me, I mean someone cleverer than me. Pornel’s solution uses <noscript>, but surely we don’t need that. Now, before we look at this, I can’t stress how dirty it is. It’s so dirty that if you’ve seen it, schools will refuse to employ you. <script>document.write('<' + '!--')</script> <img src="image.jpg"> <!----> Phwoar! Dirty, isn’t it? I’ll stop for a moment, so you can go have a wash. Done? Excellent. With this, the image is wrapped in a comment only for users with JavaScript. Without JavaScript, we get the image. Unlike the <noscript> example above, we can get the text content of the comment pretty easily. Hurrah! But wait… Some browsers are sometimes downloading the image, even with JavaScript enabled. Notably Firefox. Huh? Images are downloaded in comments now? What? No. What we’re seeing here is the effect of speculative parsing. Here’s what’s happening: While the browser is parsing the script, it parses the rest of the document. This is usually a good thing, as it can download subsequent images and scripts without waiting for the script to complete. The problem here is we create an unbalanced tree. An unbalanced tree, yesterday. In this case, the browser must throw away its speculative parsing and reparse from the end of the <script> element, taking our document.write into consideration. Unfortunately, by this stage it may have already discovered the image and sent an HTTP request for it. A dirty, dirty hack… that works Pornel was right: we still need the <noscript> element to cater for browsers with speculative parsing. <script>document.write('<' + '!--')</script><noscript> <img src="image.jpg"> </noscript --> And there we have it. We can now prevent images loading for users with JavaScript, but we can still get at the markup. We’re still creating an unbalanced tree and there’s a performance impact in that. However, the parser won’t have got far by the time our script executes, so the impact is small. Unbalanced trees are more of a concern for external scripts; a lot of parsing can happen by the time the script has downloaded and parsed. Using dirtiness to create responsive images Now all we need to do is give each of our dirty scripts a class name, then JavaScript can pick them up, grab the markup from the comment and decide what to do with the images. This technique isn’t exclusively useful for responsive images. It could also be used to delay images loading until they’ve scrolled into view. But to do that you’ll need a bulletproof way of detecting when elements are in view. This involves getting the height of the viewport, which is extremely unreliable on mobile devices. Here’s a hastily thrown together example showing how it can be used for responsive images. I adjust the end of the image URLs conditionally depending on the result of media queries. This is done on page load, and on resize. I’m using regular expressions to alter the URLs. Using regex to deal with HTML is usually a sign of insanity, but parsing it with the browser’s DOM parser would trigger the download of images before we change the URLs. My implementation currently requires double-quoted image URLs, because I’m lazy. Wanna fight about it? Media querying via JavaScript Jeremy Keith used document.documentElement.clientWidth in his example, which is great as a proof of concept, but unfortunately is rather unreliable across mobile devices. Thankfully, standards are coming to the rescue with window.matchMedia, which lets us provide a media query string and get a boolean result. There’s even a great polyfill for browsers that don’t support it (as long as they support media queries in CSS). I didn’t go with that for three reasons: I’d like to keep media queries in the CSS file, if possible. I wanted something a little lighter to keep things speedy while resizing. It’s just not dirty enough yet. To make things ultra-dirty, I add a test element to the page with a specific class, let’s say media-test. Then, I control the width of it using media queries in my CSS file: @media all and (min-width: 640px) { .media-test { width: 1px; } } @media all and (min-width: 926px) { .media-test { width: 2px; } } The JavaScript part changes the URL suffix depending on the width of media-test. I’m using a min-width media query, but you can use others such as pixel-ratio to detect high DPI displays. Basically, it’s a hacky way for CSS to set a value that can be picked up by JavaScript. It means the bit that signals changes to the images sits with the rest of the responsive code, without duplication. Also, phwoar, dirty! The API I threw a script together to demonstrate the technique. I’m not particularly attached to it, I’m not even sure I like it, but here’s the API: responsiveGallery({ // Class name of dirty script element(s) to target scriptClass: 'dirty-gallery-script', // Class name for our test element testClass: 'dirty-gallery-test', // The initial suffix of URLs, the bit that changes. initialSuffix: '-mobile.jpg', // A map of suffixes, for each width of 'dirty-gallery-test' suffixes: { '1': '-desktop.jpg', '2': '-large-desktop.jpg', '3': '-mobile-retina.jpg' } }); The API can cover individual images or multiple galleries at once. In the example I gave at the start of the article I make two calls to the API, one for both galleries, and one for the single image above the video reviews. They’re separate calls because they respond slightly differently. The future Hopefully, we’ll get a proper solution to this soon. My favourite suggestion is the <picture> element that Bruce Lawson covers. <picture alt="Angry pirate"> <source src="hires.png" media="min-width:800px"> <source src="midres.png" media="min-width:480px"> <source src="lores.png"> <!-- fallback for browsers without support --> <img src="midres.png" alt="Angry pirate"> </picture> Unfortunately, we’re nowhere near that yet, and I’d still rather have my media queries stay in CSS. Perhaps the source elements could be skipped if they’re display:none; then they could have class names and be controlled via CSS. Sigh. Well, I’m tired of writing now and I’m sure you’re tired of reading. I realize what I’ve presented is a yet another dirty hack to the responsive image problem (perhaps the dirtiest?) and may be completely unfeasible in professional situations. But isn’t that the true spirit of Christmas? No. 2011 Jake Archibald jakearchibald 2011-12-08T00:00:00+00:00 https://24ways.org/2011/adaptive-images-for-responsive-designs-again/ ux
273 There’s No Formula for Great Designs Before he combined them with fluid images and CSS3 media queries to coin responsive design, Ethan Marcotte described fluid grids — one of the most enjoyable parts of responsive design. Enjoyable that is, if you like working with math(s). But fluid grids aren’t perfect and, unless we’re careful when applying them, they can sometimes result in a design that feels disconnected. Recapping fluid grids If you haven’t read Ethan’s Fluid Grids, now would be a good time to do that. It centres around a simple formula for converting pixel widths to percentages: (target ÷ context) × 100 = result How does that work in practice? Well, take that Fireworks or Photoshop comp you’re working on (I call them static design visuals, or just visuals.) Of course, everything on that visual — column divisions, inline images, navigation elements, everything — is measured in pixels. Now: Pick something in the visual and measure its width. That’s our target. Take that target measurement and divide it by the width of its parent (context). Multiply what you’ve got by 100 (shift two decimal places). What you’re left with is a percentage width to drop into your style sheets. For example, divide this 300px wide sidebar division by its 948px parent and then multiply by 100: your original 300px is neatly converted to 31.646%. .content-sub { width : 31.646%; /* 300px ÷ 948px = .31646 */ } That formula makes it surprisingly simple for even die-hard fixed width aficionados to convert their visuals to percentage-based, fluid layouts. It’s a handy formula for those who still design using static visuals, and downright essential for those situations where one person in an organization designs in Fireworks or Photoshop and another develops with CSS. Why? Well, although I think that designing in a browser makes the best sense — particularly when designing for multiple devices — I’ll wager most designers still make visuals in Fireworks or Photoshop and use them for demonstrations and get feedback and sign-off. That’s OK. If you haven’t made the transition to content-out designing in a browser yet, the fluid grids formula helps you carry on pushing pixels a while longer. You can carry on moving pixel width measurements from your visuals to your style sheets, too, in the same way you always have. You can be precise to the pixel and even apply a grid image as a CSS background to help you keep everything lined up perfectly. Once you’re done, and the fixed width layout in the browser matches your visual, loop back through your style sheets and convert those pixels to percentages using the fluid grids formula. With very little extra work, you’ll have a fluid implementation of your fixed width layout. The fluid grids formula is simple and incredibly effective, but not long after I started working responsively I realized that the formula shouldn’t (always) be a one-fix, set-and-forget calculation. I noticed that unless we compensate for problems it sometimes creates, the result can be a disconnected design. Staying connected Good design relies on connectedness, a feeling of natural balance between elements and the grid they’re placed on. Give an element greater prominence or position in a visual hierarchy and you can fundamentally alter the balance and sometimes the meaning of a design. Different from a browser’s page zooming feature — where images, text and overall layout change size by the same ratio — fluid grids flex a layout in response to a window or device width. Columns expand and contract, and within them fluid media (images and videos) can also change size. This can be one of the most impressive demonstrations of responsive design. But not every element within a fluid grid can change size along with the window or device width. For example, type size and leading won’t change along with a column’s width. When columns and elements within them change width, all too easily a visual hierarchy can be broken and along with it the relationship between element sizes and the outer window or viewport. This can happen quickly if you make just one set of fluid grid calculations and use those percentages across every screen width, from smartphones through tablets and up to large desktops. The answer? Make several sets of fluid grids calculations, each one at a significant window or device width breakpoint. Then apply those new percentages, when needed, to help keep elements in proportion and maintain balance and connectedness. Here’s how I work. Avoiding disconnection I’ve never been entirely happy with grid frameworks such as the 960 Grid System, so I start almost every project by creating a custom grid to inform my layout decisions. Here’s a plain version of a grid from a recent project that I’ll use as an illustration. This project’s grid comprises 84px columns and 24px gutters. This creates an odd number of columns at common tablet and desktop widths, and allows for 300px fixed width assets — useful when I need to fit advertising into a desktop layout’s sidebar. Showing common advertising sizes (Larger image) For this project I chose three 320 and Up breakpoints above 320px and, after placing as many columns as would fit those breakpoint widths, I derived three content widths: Breakpoint Columns Content width 768px 7 732px 992px 9 948px 1,382px 13 1,380px Here’s my grid again, this time with pixel measurements and breakpoints overlaid. Showing pixel measurements and breakpoints (Larger image) Now cast your mind back to the fluid grids calculation I made earlier. I divided a 300px element by 948px and arrived at 31.646%. For some elements it’s possible to use that percentage across all screen widths, but others will feel too small in relation to a narrower 768px and too large inside 1,380px. To help maintain connectedness, I make a set of fluid grids calculations based on each of the content widths I established earlier. Now I can shift an element’s percentage width up or down when I switch to a new breakpoint and content width. For example: 300px is 40.984% of 732px 300px is 31.646% of 948px 300px is 21.739% of 1,380px I’ll add all those fluid grid percentages to my grid image and save it for quick reference. Showing percentages at all breakpoints (Larger image) Then I can apply those different percentage widths to elements at each breakpoint using CSS3 media queries. For example, that sidebar division again: /* 732px, 7-column width */ @media only screen and (min-width: 768px) { .content-sub { width : 40.983%; /* 300px ÷ 732px = .40983 */ } } /* 948px, 9-column width */ @media only screen and (min-width: 992px) { .content-sub { width : 31.645%; /* 300px ÷ 948px = .31645 */ } } /* 1380px, 13-column width */ @media only screen and (min-width: 1382px) { .content-sub { width : 21.739%; /* 300px ÷ 1380px = .21739 */ } } The number of changes you make to a layout at different breakpoints will, of course, depend on the specifics of the design you’re working on. Yes, this is additional work, but the result will be a layout that feels better balanced and within which elements remain in harmony with each other while they respond to new screen or device widths. Putting the design in responsive web design Until now, many of the conversations around responsive web design have been about aspects of technical implementation, rather than design. I believe we’re only beginning to understand what’s involved in designing responsively. In future, we’ll likely be making design decisions not just about proportions but also about responsive typography. We’ll also need to learn how to adapt our designs to device characteristics such as touch targets and more. Sometimes we’ll make decisions to improve function, other times because they make a design ‘feel’ right. You’ll know when you’ve made a right decision. You’ll feel it. After all, there really is no formula for making great designs. 2011 Andy Clarke andyclarke 2011-12-23T00:00:00+00:00 https://24ways.org/2011/theres-no-formula-for-great-designs/ ux
274 Adaptive Images for Responsive Designs So you’ve been building some responsive designs and you’ve been working through your checklist of things to do: You started with the content and designed around it, with mobile in mind first. You’ve gone liquid and there’s nary a px value in sight; % is your weapon of choice now. You’ve baked in a few media queries to adapt your layout and tweak your design at different window widths. You’ve made your images scale to the container width using the fluid Image technique. You’ve even done the same for your videos using a nifty bit of JavaScript. You’ve done a good job so pat yourself on the back. But there’s still a problem and it’s as tricky as it is important: image resolutions. HTML has an <img> problem CSS is great at adapting a website design to different window sizes – it allows you not only to tweak layout but also to send rescaled versions of the design’s images. And you want to do that because, after all, a smartphone does not need a 1,900-pixel background image1. HTML is less great. In the same way that you don’t want CSS background images to be larger than required, you don’t want that happening with <img>s either. A smartphone only needs a small image but desktop users need a large one. Unfortunately <img>s can’t adapt like CSS, so what do we do? Well, you could just use a high resolution image and the fluid image technique would scale it down to fit the viewport; but that’s sending an image five or six times the file size that’s really needed, which makes it slow to download and unpleasant to use. Smartphones are pretty impressive devices – my ancient iPhone 3G is more powerful in every way than my first proper computer – but they’re still terribly slow in comparison to today’s desktop machines. Sending a massive image means it has to be manipulated in memory and redrawn as you scroll. You’ll find phones rapidly run out of RAM and slow to a crawl. Well, OK. You went mobile first with everything else so why not put in mobile resolution <img>s too? Because even though mobile devices are rapidly gaining share in your analytics stats, they’re still not likely to be the major share of your user base. I don’t think desktop users would be happy with pokey little mobile resolution images, do you? What we need are adaptive images. Adaptive image techniques There are a number of possible solutions, each with pros and cons, and it’s not as simple to find a graceful solution as you might expect. Your first thought might be to use JavaScript to trawl through the markup and rewrite the source attribute. That’ll get you the right end result, but it’ll have done it in a way you absolutely don’t want. That’s because of the way browsers load resources. It starts to load the HTML and builds the page on-the-fly; as soon as it finds an <img> element it immediately asks the server for that image. After the HTML has finished loading, the JavaScript will run, change the src attribute, and then the browser will request that new image too. Not instead of, but as well as. Not good: that’s added more bloat instead of cutting it. Plain JavaScript is out then, which is a problem, because what other tools do we have to work with as web designers? Let’s ignore that for now and I’ll outline another issue with the concept of serving different resolution images for different window widths: a basic file management problem. To request a different image, that image has to exist on the server. How’s it going to get there? That’s not a trivial problem, especially if you have non-technical users that update content through a CMS. Let’s say you solve that – do you plan on a simple binary switch: big image|little image? Is that really efficient or future-proof? What happens if you have an archive of existing content that needs to behave this way? Can you apply such a solution to existing content or markup? There’s a detailed round-up of potential techniques for solving the adaptive images problem over at the Cloud Four blog if you fancy a dig around exploring all the options currently available. But I’m here to show you what I think is the most flexible and easy to implement solution, so here we are. Adaptive Images Adaptive Images aims to mitigate most of the issues surrounding the problems of bringing the venerable <img> tag into the 21st century. And it works by leaving that tag completely alone – just add that desktop resolution image into the markup as you’ve been doing for years now. We’ll fix it using secret magic techniques and bottled pixie dreams. Well, fine: with one .htaccess file, one small PHP file and one line of JavaScript. But you’re killing the mystique with that kind of talk. So, what does this solution do? It allows <img>s to adapt to the same break points you use in your media queries, giving granular control in the same way you get with your CSS. It installs on your server in five minutes or less and after that is automatic and you don’t need to do anything. It generates its own rescaled images on the server and doesn’t require markup changes, so you can apply it to existing web content. If you wish, it will make all of your images go mobile-first (just in case that’s what you want if JavaScript and cookies aren’t available). Sound good? I hope so. Here’s what you do. Setting up and rolling out I’ll assume you have some basic server knowledge along with that wealth of front-end wisdom exploding out of your head: that you know not to overwrite any existing .htaccess file for example, and how to set file permissions on your server. Feeling up to it? Excellent. Download the latest version of Adaptive Images either from the website or from the GitHub repository. Upload the included .htaccess and adaptive-images.php files into the root folder of your website. Create a directory called ai-cache and make sure the server can write to it (CHMOD 755 should do it). Add the following line of JavaScript into the <head> of your site: <script>document.cookie='resolution='+Math.max(screen.width,screen.height)+'; path=/‘;</script> That’s it, unless you want to tweak the default settings. You likely do, but essentially you’re already up and running. How it works Adaptive Images does a number of things depending on the scenario the script has to handle, but here’s a basic overview of what it does when you load a page running it: A session cookie is written with the value of the visitor’s screen size in pixels. The HTML encounters an <img> tag and sends a request to the server for that image. It also sends the cookie, because that’s how browsers work. Apache sits on the server and receives the request for the image. Apache then has a look in the .htaccess file to see if there are any special instructions for files in the requested URL. There are! The .htaccess says “Hey, server! Any request you get for a JPG, GIF or PNG file just send to the adaptive-images.php file instead.” The PHP file then does some intelligent thinking which can cover a number of scenarios, but I’ll illustrate one path that can happen: The PHP file looks for the cookie and finds out that the user has a maximum screen width of 480px. The PHP has a look at the available media query sizes that were configured and decides which one matches the user’s device. It then has a look inside the /ai-cache/480/ folder to see if a rescaled image already exists there. We’ll pretend it doesn’t – the PHP then goes to the actual requested URI and finds that the original file does exist. It has a look to see how wide that image is. If it’s already smaller than the user’s screen width it sends it along and stops there. But, let’s pretend the image is 1,000px wide. The PHP then resizes the image and saves it into the /ai-cache/480 folder ready for the next time someone needs it. It also does a few other things when needs arise, for example: It sends images with a cache header field that tells proxies not to cache the image, while telling browsers they should. This avoids problems with proxy servers and network caching systems grabbing the wrong image and storing it. It handles cases where there isn’t a cookie set, and you can choose whether to then send the mobile version or the largest configured media query size. It compares timestamps between the source image and the generated cache image – to ensure that if the source image gets updated, the old cached file won’t be sent. Customizing There are a few options you can customize if you don’t like the default values. By looking in the PHP’s configuration section at the top of the file, you can: Set the resolution breakpoints to match your media query break points. Change the name and location of the ai-cache folder. Change the quality level any generated JPG images are saved at. Have it perform a subtle sharpen on rescaled images to help keep detail. Toggle whether you want it to compare the files in the cache folder with the source ones or not. Set how long the browser should cache the images for. Switch between a mobile-first or desktop-first approach when a cookie isn’t found. More importantly, you probably want to omit a few folders from the AI behaviour. You don’t need or want it resizing the images you’re using in your CSS, for example. That’s fine – just open up the .htaccess file and follow the instructions to list any directories you want AI to ignore. Or, if you’re a dab hand at RewriteRules you can remove the exclamation mark at the start of the rule and it’ll only apply AI behaviour to a given list of folders. Caveats As I mentioned, I think this is one of the most flexible, future-proof, retrofittable and easy to use solutions available today. But, there are problems with this approach as there are with all of the ones I’ve seen so far. This is a PHP solution I wish I was smarter and knew some fancy modern languages the cool kids discuss at parties, but I don’t. So, you need PHP on your server. That said, Adaptive Images has a Creative Commons licence2 and I would welcome anyone to contribute a port of the code3. Content delivery networks Adaptive Images relies on the server being able to: intercept requests for images; do some logic; and send one of a given number of responses. Content delivery networks are generally dumb caches, and they won’t allow that to happen. Adaptive Images will not work if you’re using a CDN to deliver your website. A minor but interesting cookie issue. As Yoav Weiss pointed out in his article Preloaders, cookies and race conditions, there is no way to guarantee that a cookie will be set before images are requested – even though the JavaScript that sets the cookie is loaded by the browser before it finds any <img> tags. That could mean images being requested without a cookie being available. Adaptive Images has a two-fold mechanism to avoid this being a problem: The $mobile_first toggle allows you to choose what to send to a browser if a cookie isn’t set. If FALSE then it will send the highest configured resolution; if TRUE it will send the lowest. Even if set to TRUE, Adaptive Images checks the User Agent String. If it discovers the user is on a desktop environment, it will override $mobile_first and set it to FALSE. This means that if $mobile_first is set to TRUE and the user was unlucky (their browser didn’t write the cookie fast enough), mobile devices will be supplied with the smallest image, and desktop devices will get the largest. The best way to get a cookie written is to use JavaScript as I’ve explained above, because it’s the fastest way. However, for those that want it, there is a JavaScript-free method which uses CSS and a bogus PHP ‘image’ to set the cookie. A word of caution: because it requests an external file, this method is slower than the JavaScript one, and it is very likely that the cookie won’t be set until after images have been requested. The future For today, this is a pretty good solution. It works, and as it doesn’t interfere with your markup or source material in any way, the process is non-destructive. If a future solution is superior, you can just remove the Adaptive Images files and you’re good to go – you’d never know AI had been there. However, this isn’t really a long-term solution, not least because of the intermittent problem of the cookie and image request race condition. What we really need are a number of standardized ways to handle this in the future. First, we could do with browsers sending far more information about the user’s environment along with each HTTP request (device size, connection speed, pixel density, etc.), because the way things work now is no longer fit for purpose. The web now is a much broader entity used on far more diverse devices than when these technologies were dreamed up, and we absolutely require the server to have better knowledge about device capabilities than is currently possible. Relying on cookies to do this job doesn’t cut it, and the User Agent String is a complete mess incapable of fulfilling the various purposes we are forced to hijack it for. Secondly, we need a W3C-backed markup level solution to supply semantically different content at different resolutions, not just rescaled versions of the same content as Adaptive Images does. I hope you’ve found this interesting and will find Adaptive Images useful. Footnotes 1 While I’m talking about preventing smartphones from downloading resources they don’t need: you should be careful of your media query construction if you want to stop WebKit downloading all the images in all of the CSS files. 2 Adaptive Images has a very broad Creative Commons licence and I warmly welcome feedback and community contributions via the GitHub repository. 3 There is a ColdFusion port of an older version of Adaptive Images. I do not have anything to do with ported versions of Adaptive Images. 2011 Matt Wilcox mattwilcox 2011-12-04T00:00:00+00:00 https://24ways.org/2011/adaptive-images-for-responsive-designs/ ux
278 Going Both Ways It’s that time of the year again: Santa is getting ready to travel the world. Up until now, girls and boys from all over have sent in letters asking for what they want. I hope that Santa and his elves have—unlike me—learned more than just English. On the Internet, those girls and boys want to participate in sharing their stories and videos of opening presents and of being with friends and family. Ah, yes, the wonders of user generated content. But more than that, people also want to be able to use sites in the language they know. While you and I might expect the text to read from left to right, not all languages do. Some go from right to left, such as Arabic and Hebrew. (Some also go from top to bottom, but for now, let’s just worry about those first two directions!) If we were building a site for girls and boys to send their letters to Santa, we need to consider having the interface in the language and direction that they prefer. On the elves’ side, they may be viewing the site in one direction but reading the user generated content in the other direction. We need to build a site that supports bidirectional (or bidi) text. Let’s take a look at some things to be aware of when it comes to building bidi interfaces. Setting the direction of the interface Right off the bat, we need to tell the browser what direction the text should be going in. To do this, we add the dir attribute to an HTML element and set it to either LTR (for left to right) or RTL (for right to left). <body dir="rtl"> You can add the dir attribute to any element and it will set or change the direction for the content within that element. <body dir="ltr"> Here is English Content. <div dir="rtl">الموضوع</div> </body> You can also set the direction via CSS. .rtl { direction: rtl; } It’s generally recommended that you don’t use CSS to set the direction of the text. Text direction is an important part of the content that should be retained even in environments where the CSS may not be available or fails to load. How things change with the direction attribute Just adding the dir attribute tells the browser to render the content within it differently. The text aligns to the right of the page and, interestingly, punctuation appears at the left of the sentence. (We’ll get to that in a little bit.) Scrollbars in most browsers will appear on the left instead of the right. Webkit is the notable exception here which always shows the scrollbar on the right, no matter what the text direction is. Avoid having a design that has an expectation that the scrollbar will be in a specific place (and a specific size). Changing the order of text mid-way As we saw in that previous example, the punctuation appeared at the beginning of the sentence instead of the end, even though the text was English. At Yahoo!, we have an interesting dilemma where the company name has punctuation in it. Therefore, when the name appears in the middle of (for example) Arabic text, the exclamation mark appears at the beginning of the word instead of the end. There are two ways in which this problem can be solved: 1. Use HTML around the left-to-right content, or To solve the problem of the Yahoo! name in the midst of Arabic text, we can wrap a span around it and change the direction on that element. 2. Use a text direction mark in the content. Unicode has two marks, U+200E and U+200F, that tell the browser that the text is in a particular direction. Placing this right after the punctuation will correct the placement. Using the HTML entity: Yahoo!‎ Tables Thankfully, the cells of a data table also get reordered from right to left. Equally as nice, if you’re using display:table, the content will still get reordered. CSS So far, we’ve seen that the dir attribute does a pretty decent job of getting content flowing in the direction that we need it. Unfortunately, there are huge swaths of design that is handled by CSS that the handy dir attribute has zero effect over. Many properties, like float or absolute positioning with left and right values, are unaffected and must be handled manually. Elements that were floated left must now by floated right. Left margins and paddings must now move to the right and the right margins and paddings must now move to the left. Since the browser won’t handle this for us, we have a couple approaches that we can use: CSS Only We can take advantage of the attribute selector to target CSS to apply in one direction or another. [dir=ltr] .module { float: left; margin: 0 0 0 20px; } [dir=rtl] .module { float: right; margin: 0 20px 0 0; } As you can see from this example, both of the properties have been modified for the flipped interface. If your interface is rather complicated, you will have to create a lot of duplicate rules to have the site looking good in both directions while serving up a single stylesheet. CSSJanus Google has a tool called CSSJanus. It’s a Python script that runs over the LTR versions of your CSS files and generates RTL versions. For the RTL version of the site, just serve up those CSS files instead of the LTR versions. The script looks for keywords and value combinations and automatically swaps them so you don’t have to. At Yahoo!, CSSJanus was a huge help in speeding up our development of a bidi interface. We’ve also made a number of improvements to the script to better handle border radius, background positioning, and gradients. We will be pushing those changes back into the CSSJanus project. Background Images Background images, especially for things like CSS sprites, also raise an interesting dilemma. Background images are positioned relative to the left of the element. In a flipped interface, however, we need to position it relative to the right. An icon that would be to the left of some text will now need to appear on the right. If the x position of the background is percentage-based, then it’s fairly easy to swap the values. 0 becomes 100%, 10% becomes 90% and so on. If the x position is pixel-based, then we’re in a bit of a pickle. There’s no way to say that the image should be a certain number of pixels from the right. Therefore, you’ll need to ensure that any background image that needs to be swapped should be percentage-based. (99.9% of the the time, the background position will need to be 0 so that it can be changed to 100% for RTL.) If you’re taking an existing implementation, background positioning will likely be the biggest hurdle you’ll have to overcome in swapping your interface around. If you make sure your x position is always percentage-based from the beginning, you’ll have a much smoother process ahead of you! Flipping Images This is a more subtle point and one where you’ll really want an expert with the region to weigh in on. In RTL interfaces, users may expect certain icons to also be flipped. Pencil icons that skew to the right in LTR interfaces might need to be swapped to skew to the left, instead. Chat bubbles that come from the left will need to come from the right. The easiest way to handle this is to create new images. Name the LTR versions with -ltr in the name and name the RTL versions with -rtl in the name. CSSJanus will automatically rename all file references from -ltr to -rtl. The Future Thankfully, those within the W3C recognize that CSS should be more agnostic. As a result, they’ve begun introducing new properties that allow the browser to manage the swapping from left to right for us. The CSS3 specification for backgrounds allows for the background-position to be relative to other corners other than the top left by specifying keywords before each position. This will position the background 5px from the bottom right of the element. background-position: right 5px bottom 5px; Opera 11.60 is currently the only browser that supports this syntax. For margin and padding, we have margin-start and margin-end. In LTR interfaces, margin-start would be the same as margin-left and in RTL interfaces, margin-start would be the same as margin-right. Firefox and Webkit support these but with vendor prefixes right now: -webkit-margin-start: 20px; -moz-margin-start: 20px; In the CSS3 Images working draft specification, there’s an image() property that allows us to specify image fallbacks and whether those fallbacks are for LTR or RTL interfaces. background: image('sprite.png' ltr, 'sprite-rtl.png' rtl); Unfortunately, no browser supports this yet but it’s nice to be able to dream of how much easier this will be in the future! Ho Ho Ho Hopefully, after all of this, you’re full of cheer knowing that you’re well on your way to creating interfaces that can go both ways! 2011 Jonathan Snook jonathansnook 2011-12-19T00:00:00+00:00 https://24ways.org/2011/going-both-ways/ ux
280 Conditional Loading for Responsive Designs On the eighteenth day of last year’s 24 ways, Paul Hammond wrote a great article called Speed Up Your Site with Delayed Content. He outlined a technique for loading some content — like profile avatars — after the initial page load. This gives you a nice performance boost. There’s another situation where this kind of delayed loading could be really handy: mobile-first responsive design. Responsive design combines three techniques: a fluid grid flexible images media queries At first, responsive design was applied to existing desktop-centric websites to allow the layout to adapt to smaller screen sizes. But more recently it has been combined with another innovative approach called mobile first. Rather then starting with the big, bloated desktop site and then scaling down for smaller devices, it makes more sense to start with the constraints of the small screen and then scale up for larger viewports. Using this approach, your layout grid, your large images and your media queries are applied on top of the pre-existing small-screen design. It’s taking progressive enhancement to the next level. One of the great advantages of the mobile-first approach is that it forces you to really focus on the core content of your page. It might be more accurate to think of this as a content-first approach. You don’t have the luxury of sidebars or multiple columns to fill up with content that’s just nice to have rather than essential. But what happens when you apply your media queries for larger viewports and you do have sidebars and multiple columns? Well, you can load in that nice-to-have content using the same kind of Ajax functionality that Paul described in his article last year. The difference is that you first run a quick test to see if the viewport is wide enough to accommodate the subsidiary content. This is conditional delayed loading. Consider this situation: I’ve published an article about cats and I’d like to include relevant cat-related news items in the sidebar …but only if there’s enough room on the screen for a sidebar. I’m going to use Google’s News API to return the search results. This is the ideal time to use delayed loading: I don’t want a third-party service slowing down the rendering of my page so I’m going to fire off the request after my document has loaded. Here’s an example of the kind of Ajax function that I would write: var searchNews = function(searchterm) { var elem = document.createElement('script'); elem.src = 'http://ajax.googleapis.com/ajax/services/search/news?v=1.0&q='+searchterm+'&callback=displayNews'; document.getElementsByTagName('head')[0].appendChild(elem); }; I’ve provided a callback function called displayNews that takes the JSON result of that Ajax request and adds it an element on the page with the ID newsresults: var displayNews = function(news) { var html = '', items = news.responseData.results, total = items.length; if (total>0) { for (var i=0; i<total; i++) { var item = items[i]; html+= '<article>'; html+= '<a href="'+item.unescapedUrl+'">'; html+= '<h3>'+item.titleNoFormatting+'</h3>'; html+= '</a>'; html+= '<p>'; html+= item.content; html+= '</p>'; html+= '</article>'; } document.getElementById('newsresults').innerHTML = html; } }; Now, I can call that function at the bottom of my document: <script> searchNews('cats'); </script> If I only want to run that search when there’s room for a sidebar, I can wrap it in an if statement: <script> if (document.documentElement.clientWidth > 640) { searchNews('cats'); } </script> If the browser is wider than 640 pixels, that will fire off a search for news stories about cats and put the results into the newsresults element in my markup: <div id="newsresults"> <!-- search results go here --> </div> This works pretty well but I’m making an assumption that people with small-screen devices wouldn’t be interested in seeing that nice-to-have content. You know what they say about assumptions: they make an ass out of you and umptions. I should really try to give everyone at least the option to get to that extra content: <div id="newsresults"> <a href="http://www.google.com/search?q=cats&tbm=nws">Search Google News</a> </div> See the result Visitors with small-screen devices will see that link to the search results; visitors with larger screens will get the search results directly. I’ve been concentrating on HTML and JavaScript, but this technique has consequences for content strategy and information architecture. Instead of thinking about possible page content in a binary way as either ‘on the page’ or ‘not on the page’, conditional loading introduces a third ‘it’s complicated’ option. This was just a simple example but I hope it illustrates that conditional loading could become an important part of the content-first responsive design approach. 2011 Jeremy Keith jeremykeith 2011-12-02T00:00:00+00:00 https://24ways.org/2011/conditional-loading-for-responsive-designs/ ux
284 Subliminal User Experience The term ‘user experience’ is often used vaguely to quantify common elements of the interaction design process: wireframing, sitemapping and so on. UX undoubtedly involves all of these principles to some degree, but there really is a lot more to it than that. Good UX is characterized by providing the user with constant feedback as they step through your interface. It means thinking about and providing fallbacks and error resolutions in even the rarest of scenarios. It’s about omitting clutter to make way for the necessary, and using the most fundamental of design tools to influence a user’s path. It means making no assumptions, designing right down to the most distinct details and going one step further every single time. In many cases, good UX is completely subliminal. There are simple tools and subtleties we can build into our products to enhance the overall experience but, in order to do so, we really have to step beyond where we usually draw the line on what to design. The purpose of this article is not to provide technical how-tos, as the functionality is, in most cases, quite simple and could be implemented in a myriad of ways. Rather, it will present a handful of ideas for enhancing the experience of an interface at a deeper level of design without relying on the container. We’ll cover three elements that should get you thinking in the right mindset: progress activity and post-active states pseudo-class preloading buttons and their (mis)behaviour Progress activity and the post-active state We’ve long established that we can’t control the devices our products are viewed on, which browser they’ll run in or what connection speed will be used to access them. We accept this all as factual, so why is it so often left to the browser to provide feedback to the user when an event is triggered or an error encountered? The browser isn’t part of the interface — it’s merely a container. A simple, visual recognition of your users’ activity may be all it takes to make or break the product. Let’s begin with a commonly overlooked case: progress activity. A user moves their cursor over a hyperlink or button, which is clearly defined as one by the visual language of your content. Upon doing so, they trigger the :hover state to confirm this element is indeed interactive. So far, so good. What happens next is where it starts to fall apart: the user hits this link, presumably triggering an :active state, which is then returned to the normal state upon release. And then what? From this point on, your user is in limbo. The link has fallen back to either its regular or :visited state. You’ve effectively abandoned them and are relying entirely on the browser they’re using to communicate that something is happening. This poses quite a few problems: The user may lose focus of what they were doing. There is little consistency between progress indication in browsers. The user may not even notice that their action has been acknowledged. How many times have one or more of these events happened to you due to a lack of communication from the interface? Think about the differences between Safari and Chrome in this area — two browsers that, when compared to each other, are relatively similar in nature, though this basic feature differs in execution. Like all aspects of designing the user experience, there is no one true way to fix this problem, but we can introduce details that many users will unconsciously appreciate. Consider the basic loading indicator. It’s nothing new — in fact, some would argue it’s quite a cliché. However, whether using a spinning wheel or a progress bar, a gif or JavaScript, or something more sophisticated, these simple tools create an illusion of movement, progress and activity. Depending on the implementation, progress indication graphics can significantly increase a user’s perception of the speed in which an event is taking place. Combine this with a cursor change and a lock over the element to prevent double-clicking or reloading, and your chances of keeping your user’s valuable attention have significantly increased. Demo: Progress activity and the post-active state This same logic applies to all aspects of defaulting in a browser, from micro-elements like this up to something as simple as a 404 page. The difference in a user’s reaction to hitting the default Apache 404 and a hand-crafted, branded page are phenomenal and there are no prizes for guessing which one they’re more likely to exit from. Pseudo-class preloading Another detail that it pays well to look after is the use and abuse of the :hover element and, more importantly, the content revealed by it. Chances are you’re using the :hover pseudo-class somewhere in almost every screen you create. If content is being revealed on :hover and that content takes some time to load, there will inevitably be a delay the first time it is initiated. It appears tacky and half-finished when a tooltip or drop-down loads instantly, only to have its background or supporting elements follow through a second or two later. So, let’s preload the elements we know we’ll need. A very simple application of this would be to load each file into the default state of a visible element and offset them by a large number. This ensures our elements have loaded and are ready if and when they need to be displayed. element { background: url(path/to/image.jpg) -9999em -9999em no-repeat; } element .tooltip { display: none; } element:hover .tooltip { display: block; background: url(path/to/image.jpg) 0 0; } Background images are just one example. Of course, the same logic can apply to any form of revealed content. Using a sprite graphic can also be a clever — albeit tedious — method for achieving the same goal, so if you’re using a sprite, preloading in this way may not be necessary The differences between preloading and not can only be visualized properly with an actual demonstration. Demo: Preloading revealed content Buttons and their (mis)behaviour Almost all of the time, a button serves just one purpose: to be clicked (or tapped). When a button’s pressed, therefore, if anything other than triggering the desired event occurs, a user naturally becomes frustrated. I often get funny looks when talking about this, but designing the details of a button is something I consider essential. It goes without saying that a button should always visually recognise :hover and :active states. We can take that one step further and disable some actions that get in the way of pressing the button. It’s rare that a user would ever want to select and use the text on a button, so let’s cleanly disable it: element { -moz-user-select: -moz-none; -webkit-user-select: none; user-select: none; } If the button is image-based or contains an image, we could also disable user dragging to make sure the image element stays locked to the button: element { -moz-user-drag: -moz-none; -webkit-user-drag: none; user-drag: none; } Demo: A more usable button Disabling global features like this should be done with utmost caution as it’s very easy to cross the line between enhancement and friction. Cases where this is acceptable are very rare, but it’s a good trick to keep in mind nevertheless. Both Apple’s iCloud and Metalab’s Flow applications use these tools appropriately and to great extent. You could argue that the visual feedback of having the text selected or image dragged when a user mis-hits the button is actually a positive effect, informing the user that their desired action did not work. However, covering for human error should be a designer’s job, not that of our users. We can (almost) ensure it does work for them by accommodating for errors like this in most cases. Final thoughts Designing to this level of detail can seem obsessive, but as a designer and user of many interfaces and applications, I believe it can be the difference between a good user experience and a great one. The samples you’ve just seen are only a fraction of the detail we can design for. Keep in mind that the demonstrations, code and methods above outline just one way to do this. You may not agree with all of these processes or have the time and desire to consider them, but one fact remains: it’s not the technology, or the way it’s done that’s important — it’s the logic and the concept of designing everything. 2011 Chris Sealey chrissealey 2011-12-03T00:00:00+00:00 https://24ways.org/2011/subliminal-user-experience/ ux
290 Creating a Weekly Research Cadence Working on a product team, it’s easy to get hyper-focused on building features and lose sight of your users and their daily challenges. User research can be time-consuming to set up, so it often becomes ad-hoc and irregular, only performed in response to a particular question or concern. But without frequent touch points and opportunities for discovery, your product will stagnate and become less and less relevant. Setting up an efficient cadence of weekly research conversations will re-focus your team on user problems and provide a steady stream of insights for product development. As my team transitioned into a Lean process earlier this year, we needed a way to get more feedback from users in a short amount of time. Our users are internet marketers—always busy and often difficult to reach. Scheduling research took days of emailing back and forth to find mutually agreeable times, and juggling one-off conversations made it difficult to connect with more than one or two people per week. The slow pace of research was allowing additional risk to creep into our product development. I wanted to find a way for our team to test ideas and validate assumptions sooner and more often—but without increasing the administrative burden of scheduling. The solution: creating a regular cadence of research and testing that required a minimum of effort to coordinate. Setting up a weekly user research cadence accelerated our learning and built momentum behind strategic experiments. By dedicating time every week to talk to a few users, we made ongoing research a painless part of every weekly sprint. But increasing the frequency of our research had other benefits as well. With only five working days between sessions, a weekly cadence forced us to keep our work small and iterative. Committing to testing something every week meant showing work earlier and more often than we might have preferred—pushing us out of your comfort zone into a process of more rapid experimentation. Best of all, frequent conversations with users helped us become more customer-focused. After just a few weeks in a consistent research cadence, I noticed user feedback weaving itself through our planning and strategy sessions. Comments like “Remember what Jenna said last week, about not being able to customize her lists?” would pop up as frequent reference points to guide our decisions. As discussions become less about subjective opinions and more about responding to user needs, we saw immediate improvement in the quality of our solutions. Establishing an efficient recruitment process The key to creating a regular cadence of ongoing user research is an efficient recruitment and scheduling process—along with a commitment to prioritize the time needed for research conversations. This is an invaluable tool for product teams (whether or not they follow a Lean process), but could easily be adapted for content strategy teams, agency teams, a UX team of one, or any other project that would benefit from short, frequent conversations with users. The process I use requires a few hours of setup time at the beginning, but pays off in better learning and better releases over the long run. Almost any team could use this as a starting point and adapt it to their own needs. Pick a dedicated time each week for research In order to make research a priority, we started by choosing a time each week when everyone on the product team was available. Between stand-ups, grooming sessions, and roadmap reviews, it wasn’t easy to do! Nevertheless, it’s important to include as many people as possible in conversations with your users. Getting a second-hand summary of research results doesn’t have the same impact as hearing someone describe their frustrations and concerns first-hand. The more people in the room to hear those concerns, the more likely they are to become priorities for your team. I blocked off 2 hours for research conversations every Thursday afternoon. We make this time sacred, and never schedule other meetings or work across those hours. Divide your time into several research slots After my weekly cadence was set, I divided the time into four 20-minute time slots. Twenty minutes is long enough for us to ask several open-ended questions or get feedback on a prototype, without being a burden on our users’ busy schedules. Depending on your work, you may need schedule longer sessions—but beware the urge to create blocks that last an hour or more. A weekly research cadence is designed to facilitate rapid, ongoing feedback and testing; it should force you to talk to users often and to keep your work small and iterative. Projects that require longer, more in-depth testing will probably need a dedicated research project of their own. I used the scheduling software Calendly to create interview appointments on a calendar that I can share with users, and customized the confirmation and reminder emails with information about how to access our video conferencing software. (Most of our research is done remotely, but this could be set up with details for in-person meetings as well.) Automating these emails and reminders took a little bit of time to set up, but was worth it for how much faster it made the process overall. Invite users to sign up for a time that’s convenient for them With a calendar set up and follow-up emails automated, it becomes incredibly easy to schedule research conversations. Each week, I send a short email out to a small group of users inviting them to participate, explaining that this is a chance to provide feedback that will improve our product or occasionally promoting the opportunity to get a sneak peek at new features we’re working on. The email includes a link to the Calendly appointments, allowing users who are interested to opt in to a time that fits their schedule. Setting up appointments the first go around involved a bit of educated guessing. How many invitations would it take to fill all four of my weekly slots? How far in advance did I need to recruit users? But after a few weeks of trial and error, I found that sending 12-16 invitations usually allows me to fill all four interview slots. Our users often have meetings pop up at short notice, so we get the best results when I send the recruiting email on Tuesday, two days before my research block. It may take a bit of experimentation to fine tune your process, but it’s worth the effort to get it right. (The worst thing that’s happened since I began recruiting this way was receiving emails from users complaining that there were no open slots available!) I can now fill most of an afternoon with back-to-back user research sessions just by sending just one or two emails each week, increasing our research pace while leaving plenty time to focus on discovery and design. Getting the most out of your research sessions As you get comfortable with the rhythm of talking to users each week, you’ll find more and more ways to get value out of your conversations. At first, you may prefer to just show work in progress—such as mockups or a simple prototype—and ask open-ended questions to measure user reaction. When you begin new projects, you may want to use this time to research behavior on existing features—either watching participants as they use part of your product or asking them to give an account of a recent experience in your app. You may even want to run more abstracted Lean experiments, if that’s the best way to validate the assumptions your team is working from. Whatever you do, plan some time a day or two later to come back together and review what you’ve learned each week. Synthesizing research outcomes as a group will help keep your team in alignment and allow each person to highlight what they took away from each conversation. Over time, you may find that the pace of weekly user research becomes more exhausting than energizing, especially if the responsibility for scheduling and planning falls on just one person. Don’t allow yourself to get burned out; a healthy research cadence should also include time to rest and reflect if the pace becomes too rapid to sustain. Take breaks as needed, then pick up the pace again as soon as you’re ready. 2016 Wren Lanier wrenlanier 2016-12-02T00:00:00+00:00 https://24ways.org/2016/creating-a-weekly-research-cadence/ ux
317 Putting the World into "World Wide Web" Despite the fact that the Web has been international in scope from its inception, the predominant mass of Web sites are written in English or another left-to-right language. Sites are typically designed visually for Western culture, and rely on an enormous body of practices for usability, information architecture and interaction design that are by and large centric to the Western world. There are certainly many reasons this is true, but as more and more Web sites realize the benefits of bringing their products and services to diverse, global markets, the more demand there will be on Web designers and developers to understand how to put the World into World Wide Web. Internationalization According to the W3C, Internationalization is: “…the design and development of a product, application or document content that enables easy localization for target audiences that vary in culture, region, or language.” Many Web designers and developers have at least heard, if not read, about Internationalization. We understand that the Web is in fact worldwide, but many of us never have the opportunity to work with Internationalization. Or, when we do, think of it in purely technical terms, such as “which character set do I use?” At first glance, it might seem to many that Internationalization is the act of making Web sites available to international audiences. And while that is in fact true, this isn’t done by broad-stroking techniques and technologies. Instead, it involves a far more narrow understanding of geographical, cultural and linguistic differences in specific areas of the world. This is referred to as localization and is the act of making a Web site make sense in the context of the region, culture and language(s) the people using the site are most familiar with. Internationalization itself includes the following technical tasks: Ensuring no barrier exists to the localization of sites. Of critical importance in the planning stages of a site for Internationalized audiences, the role of the developer is to ensure that no barrier exists. This means being able to perform such tasks as enabling Unicode and making sure legacy character encodings are properly handled. Preparing markup and CSS with Internationalization in mind. The earlier in the site development process this occurs, the better. Issues such as ensuring that you can support bidirectional text, identifying language, and using CSS to support non-Latin typographic features. Enabling code to support local, regional, language or culturally related references. Examples in this category would include time/date formats, localization of calendars, numbering systems, sorting of lists and managing international forms of addresses. Empowering the user. Sites must be architected so the user can easily choose or implement the localized alternative most appropriate to them. Localization According to the W3C, Localization is the: …adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market (a “locale”). So here’s where we get down to thinking about the more sociological and anthropological concerns. Some of the primary localization issues are: Numeric formats. Different languages and cultures use numbering systems unlike ours. So, any time we need to use numbers, such as in an ordered list, we have to have a means of representing the accurate numbering system for the locale in question. Money, honey! That’s right. I’ve got a pocketful of ugly U.S. dollars (why is U.S. money so unimaginative?). But I also have a drawer full of Japanese Yen, Australian Dollars, and Great British Pounds. Currency, how it’s calculated and how it’s represented is always a consideration when dealing with localization. Using symbols, icons and colors properly. Using certain symbols or icons on sites where they might offend or confuse is certainly not in the best interest of a site that wants to sell or promote a product, service or information type. Moreover, the colors we use are surprisingly persuasive – or detrimental. Think about colors that represent death, for example. In many parts of Asia, white is the color of death. In most of the Western world, black represents death. For Catholic Europe, shades of purple (especially lavender) have represented Christ on the cross and mourning since at least Victorian times. When Walt Disney World Europe launched an ad campaign using a lot of purple and very glitzy imagery, millions of dollars were lost as a result of this seeming subtle issue. Instead of experiencing joy and celebration at the ads, the European audience, particularly the French, found the marketing to be overly American, aggressive, depressing and basically unappealing. Along with this and other cultural blunders, Disney Europe has become a well-known case study for businesses wishing to become international. By failing to understand localization differences, and how powerful color and imagery act on the human psyche, designers and developers are put to more of a disadvantage when attempting to communicate with a given culture. Choosing appropriate references to objects and ideas. What seems perfectly natural in one culture in terms of visual objects and ideas can get confused in another environment. One of my favorite cases of this has to do with Gerber baby food. In the U.S., the baby food is marketed using a cute baby on the package. Most people in the U.S. culturally do not make an immediate association that what is being represented on the label is what is inside the container. However, when Gerber expanded to Africa, where many people don’t read, and where visual associations are less abstract, people made the inference that a baby on the cover of a jar of food represented what is in fact in the jar. You can imagine how confused and even angry people became. Using such approaches as a marketing ploy in the wrong locale can and will render the marketing a failure. As you can see, the act of localization is one that can have profound impact on the success of a business or organization as it seeks to become available to more and more people across the globe. Rethinking Design in the Context of Culture While well-educated designers and those individuals working specifically for companies that do a lot of localization understand these nuances, most of us don’t get exposed to these ideas. Yet, we begin to see how necessary it becomes to have an awareness of not just the technical aspects of Internationalization, but the socio-cultural ones within localization. What’s more, the bulk of information we have when it comes to designing sites typically comes from studies and work done on sites built in English and promoted to Western culture at large. We’re making a critical mistake by not including diverse languages and cultural issues within our usability and information architecture studies. Consider the following design from the BBC: In this case, we’re dealing with English, which is read left to right. We are also dealing with U.K. cultural norms. Notice the following: Location of of navigation Use of the color red Use of diverse symbols Mix of symbols, icons and photos Location of Search Now look at this design, which is the Arabic version of the BBC News, read right to left, and dealing with cultural norms within the Arabic-speaking world. Notice the following: Location of of navigation (location switches to the right) Use of the color blue (blue is considered the “safest” global color) No use of symbols and icons whatsoever Limitation of imagery to photos In most cases, the photos show people, not objects Location of Search Admittedly, some choices here are more obvious than others in terms of why they were made. But one thing that stands out is that the placement of search is the same for both versions. Is this the result of a specific localization decision, or based on what we believe about usability at large? This is exactly the kind of question that designers working on localization have to seek answers to, instead of relying on popular best practices and belief systems that exist for English-only Web sites. It’s a Wide World Web After All From this brief article on Internationalization, it becomes apparent that the art and science of creating sites for global audiences requires a lot more preparation and planning than one might think at first glance. Developers and designers not working to address these issues specifically due to time or awareness will do well to at least understand the basic process of making sites more culturally savvy, and better prepared for any future global expansion. One thing is certain: We not only are on a dramatic learning curve for designing and developing Web sites as it is, the need to localize sites is going to become more and more a part of the day to day work. Understanding aspects of what makes a site international and local will not only help you expand your skill set and make you more marketable, but it will also expand your understanding of the world and the people within it, how they relate to and use the Web, and how you can help make their experience the best one possible. 2005 Molly Holzschlag mollyholzschlag 2005-12-09T00:00:00+00:00 https://24ways.org/2005/putting-the-world-into-world-wide-web/ ux
3 Project Hubs: A Home Base for Design Projects SCENE: A design review meeting. Laptop screens. Coffee cups. Project manager: Hey, did you get my email with the assets we’ll be discussing? Client: I got an email from you, but it looks like there’s no attachment. PM: Whoops! OK. I’m resending the files with the attachments. Check again? Client: OK, I see them. It’s homepage_v3_brian-edits_FINAL_for-review.pdf, right? PM: Yeah, that’s the one. Client: OK, hang on, Bill’s going to print them out. (3-minute pause. Small talk ensues.) Client: Alright, Bill’s back. We’re good to start. Brian: Oh, actually those homepage edits we talked about last time are in the homepage_v4_brian_FINAL_v2.pdf document that I posted to Basecamp earlier today. Client: Oh, OK. What message thread was that in? Brian: Uh, I’m pretty sure it’s in “Homepage Edits and Holiday Schedule.” Client: Alright, I see them. Bill’s going back to the printer. Hang on a sec… This is only a slightly exaggerated version of my experience in design review meetings. The design project dance is a sloppy one. It involves a slew of email attachments, PDFs, PSDs, revisions, GitHub repos, staging environments, and more. And while tools like Basecamp can help manage all these moving parts, it can still be incredibly challenging to extract only the important bits, juggle deliverables, and see how your project is progressing. Enter project hubs. Project hubs A project hub consolidates all the key design and development materials onto a single webpage presented in reverse chronological order. The timeline lives online (either publicly available or password protected), so that everyone involved in the team has easy access to it. A project hub. I was introduced to project hubs after seeing Dan Mall’s open redesign of Reading Is Fundamental. Thankfully, I had a chance to work with Dan on two projects where I got to see firsthand how beneficial a project hub can be. Here’s what makes a project hub great: Serves as a centralized home base for the project Trains clients and teams to decide in the browser Easily and visually view project’s progress Provides an archive for project artifacts A home base Your clients and colleagues can expect to get the latest and greatest updates to your project when visiting the project hub, the same way you’d expect to get the latest information on a requested topic when you visit a Wikipedia page. That’s the beauty of URIs that don’t change. Creating a project hub reduces a ton of email volley nonsense, and eliminates the need to produce files and directories with staggeringly ridiculous names like design/12.13.13/team/brian/for_review/_FINAL/styletile_121313_brian-edits-final_v2_FINAL.pdf. The team can simply visit the project hub’s URL and click the link to whatever artifact they need. Need to make an update? Simply update the link on the project hub. No more email tango and silly file names. Deciding in the browser Let’s change the phrase “designing in the browser” to “deciding in the browser.” Dan Mall We make websites, but all too often we find ourselves looking at web design artifacts in abstractions. We email PDFs to each other, glance at mockup JPGs on our desktops, and of course kill trees in order to print out designs so that we can scribble in the margins. All of these practices subtly take everyone further and further away from the design’s eventual final resting place: the browser. Because a project hub is just a simple webpage, reviewing designs is as easy as clicking some links, which keep your clients and teams in the browser. You can keep people in the browser with yet another clever trick from the wily Dan Mall: instead of sending clients PDFs or JPGs, he created a simple webpage and tossed his static visuals into the template (you can view an example here). This forces clients to review web design work in the browser rather than launching a PDF viewer or Preview. Now this all might sound trivial to you (“Of course my client knows that we’re designing a website!”), but keeping the design artifacts in the browser subconsciously helps remind everyone of the medium for which you’re designing, which helps everyone focus on the right aspects of the design and have the right conversations. Progress over time When you’re in the trenches, it’s often hard to visualize how a project is progressing. Tools like Basecamp include discussions, files, to-dos, and more, which are all great tools but also make things a bit noisy. Project hubs provide you and your clients a quick and easy way to see at a glance how things are coming along. Teams can rest assured they’re viewing the most current versions of designs, and managers can share progress with stakeholders simply by providing a link to the project hub. Over time, a project hub becomes an easily accessible archive of all the design decisions, which makes it easy to compare and contrast different versions of designs and prototypes. Setting up a project hub Setting up your own project hub is pretty simple. Simply create a webpage with some basic styles and branding. I’ve created a project hub template that’s available on GitHub if you want a jump-start. Publish the webpage to a URL somewhere that makes sense (we’ve found that a subdomain of your site works quite well) and share it with everyone involved in the project. Bookmark it. Let everyone know that this is where design updates will be shared, and that they can always come back to the project hub to track the project’s progress. When it comes time to share new updates, simply add a new node to the timeline and republish the webpage. Simple FTPing works just fine, but it might make sense to keep track of changes using version control. Our project hub for our open redesign of the Pittsburgh Food Bank is managed on GitHub, which means that I can make edits to the hub right from GitHub. Thanks to the magical wizardry of webhooks, I can automatically deploy the project hub so that everything stays in sync. That’s the fancy-pants way to do it, and is certainly not a requirement. As long as you’re able to easily make edits and keep your project hub up to date, you’re good to go. So that’s the hubbub Project hubs can help tame the chaos of the design process by providing a home base for all key design and development materials. Keep the design artifacts in the browser and give clients and colleagues quick insight into your project’s progress. Happy hubbing! 2013 Brad Frost bradfrost 2013-12-17T00:00:00+00:00 https://24ways.org/2013/project-hubs/ process
4 Credits and Recognition A few weeks ago, I saw a friendly little tweet from a business congratulating a web agency on being nominated for an award. The business was quite happy for them and proud to boot — they commented on how the same agency designed their website, too. What seemed like a nice little shout-out actually made me feel a little disappointed. Why? In reality, I knew that the web agency didn’t actually design the site — I did, when I worked at a different agency responsible for the overall branding and identity. I certainly wasn’t disappointed at the business — after all, saying that someone designed your site when they were responsible for development is an easy mistake to make. Chances are, the person behind the tweets and status updates might not even know the difference between words like design and development. What really disappointed me was the reminder of how many web workers out there never explain their roles in a project when displaying work in a portfolio. If you’re strictly a developer and market yourself as such, there might be less room for confusion, but things can feel a little deceptive if you offer a wide range of services yet never credit the other players when collaboration is part of the game. Unfortunately, this was the case in this situation. Whatever happened to credit where credit’s due? Advertising attribution Have you ever thumbed through an advertising annual or browsed through the winners of an advertising awards website, like the campaign below from Kopenhagen Chocolate on Advertising Age? If so, it’s likely that you’ve noticed some big differences in how the work is credited. Everyone involved in a creative advertising project is mentioned. Art directors, writers, creative directors, photographers, illustrators and, of course, the agency all get a fair shot at fifteen minutes of fame. Why can’t we take this same idea and introduce it to our own showcases? Crediting on client sites Ah, the good old days of web rings, guestbooks, and under construction GIFs, when slipping in a cheeky “designed by” link in the footer of your masterpiece was just another common practice. These days most clients, especially larger companies and corporations, aren’t willing to have any names on their site except their own. If you’d still like to leave a little proof of authorship on a website, consider adding a humans.txt file to the root of the site and, if possible, add an author tag in the <head> of the site: <link type="text/plain" rel="author" href="http://domain/humans.txt"> It’s a great way to add more detailed information than just a meta name without being intrusive. The example on the humanstxt.org website serves to act as a guideline, but how much detail you add is completely up to you and your team. Part of the humans.txt file on humanstxt.org Alternatively, you can use the HTML5 rel="author" attribute to link to information about the author of the page in the form of a mailto: address, a link to a contact form, or a separate authors page. Crediting in portfolios While humans.txt is a great approach when you’re authoring a site, it’s even more important to clearly define your role in your own portfolio. While I believe it’s proper etiquette to include the names of folks you collaborated with, sometimes it might not be necessary (or even possible) to list every single person, especially if you’ve worked with a large agency. “Fake it till you make it” is not a term that should apply to your portfolio. Clearly stating your own responsibilities means that nobody else browsing your work samples will assume that you did more than your actual share, and being ambiguous about your role isn’t fair to yourself, or others. Before adding any work to your portfolio, ensure that you have permission from your client. Even if you included a clause in your contract about being allowed to post your work online, it’s always best to double-check. Sometimes you might not know if your work has been officially launched, and leaking something before it’s ready is bound to make a client frown. Examples There are plenty of portfolios out there that we can use for inspiration. Here are some examples that I like from other folks in the web industry: Anna Debenham In her portfolio, Anna outlines her responsibilities and those of others. In the description, Anna clearly explains her duties of doing the HTML and CSS, along with performing research and testing the prototype in schools. She also credits Laura Kalbag for the design work. Naomi Atkinson Design The work portfolio of Naomi Atkinson Design is short and to the point — they were responsible for the iPhone app design and IA for Artspotter. The portfolio of Naomi Atkinson Design states clearly what they did. Amber Weinberg Amber Weinberg is strictly a developer, but a potential client could see her portfolio and assume she might be a designer as well. To avoid any misunderstandings, she states her roles up front in a section called “What I Did,” supported by examples of her code. Amber Weinberg sets out all her roles in each of her portfolio’s case studies. What if someone doesn’t want to be credited? Let’s face it — we’ve all been there. A project, for whatever reason, turns out to be an absolute disaster and we don’t feel like it’s an accurate representation of the quality of our work. If you’re crediting someone else but suspect they might rather pretend it never happened, be sure to drop them a line and ask if they’d like to be included. And, if someone contacts you and asks to remove their name, don’t feel offended — just politely remove it. Get updating! Now that the holiday season is almost here, many of you might be planning to set aside some time for personal projects. Grab yourself a gingerbread latte and get those portfolios up to date. Remember, It doesn’t have to be long-winded, just honest. Happy holidays! 2013 Geri Coady gericoady 2013-12-16T00:00:00+00:00 https://24ways.org/2013/credits-and-recognition/ process
5 Managing a Mind On 21 May 2013, I woke in a hospital bed feeling exhausted, disorientated and ashamed. The day before, I had tried to kill myself. It’s very hard to write about this and share it. It feels like I’m opening up the deepest recesses of my soul and laying everything bare, but I think it’s important we share this as a community. Since starting tentatively to write about my experience, I’ve had many conversations about this: sharing with others; others sharing with me. I’ve been surprised to discover how many people are suffering similarly, thinking that they’re alone. They’re not. Due to an insane schedule of teaching, writing, speaking, designing and just generally trying to keep up, I reached a point where my buffers completely overflowed. I was working so hard on so many things that I was struggling to maintain control. I was living life on fast-forward and my grasp on everything was slowly slipping. On that day, I reached a low point – the lowest point of my life – and in that moment I could see only one way out. I surrendered. I can’t really describe that moment. I’m still grappling with it. All I know is that I couldn’t take it any more and I gave up. I very nearly died. I’m very fortunate to have survived. I was admitted to hospital, taken there unconscious in an ambulance. On waking, I felt overwhelmed with shame and overcome with remorse, but I was resolved to grasp the situation and address it. The experience has forced me to confront a great deal of issues in my life; it has also encouraged me to seek a deeper understanding of my situation and, in particular, the mechanics of the mind. The relentless pace of change We work in a fast-paced industry: few others, if any, confront the daily challenges we face. The landscape we work within is characterised by constant flux. It’s changing and evolving at a rate we have never experienced before. Few industries reinvent themselves yearly, monthly, weekly… Ours is one of these industries. Technology accelerates at an alarming rate and keeping abreast of this change is challenging, to say the least. As designers it can be difficult to maintain a knowledge bank that is relevant and fit for purpose. We’re on a constant rollercoaster of endless learning, trying to maintain the pace as, daily, new ideas and innovations emerge — in some cases fundamentally changing our medium. Under the pressure of client work or product design and development, it can be difficult to find the time to focus on learning the new skills we need to remain relevant and functionally competent. The result, all too often, is that the edges of our days have eroded. We no longer work nine to five; instead we work eight to six, and after the working day is over we regroup to spend our evenings learning. It’s an unsustainable situation. From the workshop to the web Added to this pressure to keep up, our work is now undertaken under a global gaze, conducted under an ever-present spotlight. Tools like Dribbble, Twitter and others, while incredibly powerful, have an unfortunate side effect, that of unfolding your ideas in public. This shift, from workshop to web, brings with it additional pressure. In the past, the early stages of creativity took place within the relative safety of the workshop, an environment where one could take risks and gather feedback from a trusted few. We had space to make and space to break. No more. Our industry’s focus (and society’s focus) on sharing, leads us now to play out our decisions in public. This shift has changed us culturally, slowly but surely easing every aspect of our process – and lives – from private to public. This is at once liberating and debilitating. If you’re not careful, an addiction to followers, likes, retweets, page views and other forms of measurement can overwhelm you. When you release your work into the wild and all it’s greeted with is silence, it can cripple you. Reflecting on this, in an insightful article titled Derailed, Rogie King asks, “Can social popularity take us off the course of growth and where we were intended to go?” He makes a powerful point, that perhaps we might focus on what really matters, setting aside statistics. He concludes that to grow as practitioners we might be best served by seeking out critique through other avenues, away from the social spotlight. On status anxiety and impostor syndrome Following my experience I embarked on a period of self-reflection. I wanted to discover what had driven me to take the course of action I had. I wanted to ensure it never happened again. I wanted to understand how the mind works and, in so doing, learn a little more about myself. I’ve only begun this journey, but two things I discovered resonated with me: the twin pressures of status anxiety and impostor syndrome. In his excellent book Status Anxiety, the philosopher Alain de Botton explores a growing concern with status anxiety, a worry about how others perceive us and how this shapes our relationship with the world. He states: We all worry about what others think of us. We all long to succeed and fear failure. We all suffer – to a greater or lesser degree, usually privately and with embarrassment – from status anxiety. […] This is an almost universal anxiety that rarely gets mentioned directly: an anxiety about what others think of us; about whether we’re judged a success or a failure, a winner or a loser. We see these pressures played out and amplified in the social sphere we all inhabit. We are social animals and we cannot help but react to the landscape we live and work within. Even if your work receives the public praise you so secretly desire, you find yourself questioning this praise. A psychological phenomenon in which sufferers are unable to internalise their accomplishments, impostor syndrome is far more widespread than you’d imagine. The author Leigh Buchanan describes it as “A fear that one is not as smart or capable as others think.” As she puts it, “People who feel like frauds chalk up their accomplishments to external factors such as luck and timing, or worry they are coasting on charm and personality rather than on talent.” At the bottom, this was all I could see. I felt overwhelmed by others’ perception of me. Was I a success or a failure? Would I be discovered as the fraud I’d convinced myself that I was? These twin pressures – that I was unconscious of at the time – had lead me to a place of crippling self-doubt, questioning my very existence. The act of discovery, of investigating how the mind functions, led me to a deeper understanding of myself. Developing an awareness of psychology and learning about conditions like status anxiety and impostor syndrome helped me to understand and recognise how my mind worked, enabling me to manage it more effectively. Make it count Reflecting upon my experience, I began to regroup, to focus on what really mattered. I’d taken on too much — as I believe many of us do. I was guilty of wanting to do all the things. I started to introduce pauses. Before blindly saying yes to everything, I forced myself to pause and ask: “Is this important?” Our community offers us huge benefits, but an always-on culture in which we’re bombarded daily by opportunity places temptation in our paths. It’s easy to get sucked in to a vortex of wanting to be a part of everything. It’s important, however, to focus. As Simon Collison puts it: I cull and surrender topics. Then I focus on my strengths, mastering my core skills. We only have so much time and we can only do so much. It’s impossible, indeed futile, to try to do everything. Sometimes we need to step back a little and just enjoy life, enjoy others’ achievements, without feeling the need to be actively involved ourselves. As Mahatma Ghandi put it: A ‘no’ uttered from deepest conviction is better and greater than a ‘yes’ merely uttered to please, or what is worse, to avoid trouble. Young India, volume 9, 1927 We need to learn to say no a little more often. We need to focus on the work that matters. This, coupled with an understanding of the mind and how it works, can help us achieve a happier balance between work and life. Don’t waste your time. You only have one life. Make it count. 2013 Christopher Murphy christophermurphy 2013-12-21T00:00:00+00:00 https://24ways.org/2013/managing-a-mind/ process
10 Home Kanban for Domestic Bliss My wife is an architect. I’m a leader of big technical teams these days, but for many years after I was a dev I was a project/program manager. Our friends and family used to watch Grand Designs and think that we would make the ideal team — she could design, I could manage the project of building or converting whatever dream home we wanted. Then we bought a house. A Victorian terrace in the north-east of England that needed, well, a fair bit of work. The big decisions were actually pretty easy: yes, we should knock through a double doorway from the dining room to the lounge; yes, we should strip out everything from the utility room and redo it; yes, we should roll back the hideous carpet in the bedrooms upstairs and see if we could restore the original wood flooring. Those could be managed like a project. What couldn’t be was all the other stuff. Incremental improvements are harder to schedule, and in a house that’s over a hundred years old you never know what you’re going to find when you clear away some tiles, or pull up the carpets, or even just spring-clean the kitchen (“Erm, hon? The paint seems to be coming off. Actually, so does the plaster…”). A bit like going in to fix bugs in code or upgrade a machine — sometimes you end up quite far down the rabbit hole. And so, as we tried to fit in those improvements in our evenings and weekends, we found ourselves disagreeing. Arguing, even. We were both trying to do the right thing (make the house better) but since we were fitting it in where we could, we often didn’t get to talk and agree in detail what was needed (exactly how to make the house better). And it’s really frustrating when you stay up late doing something, just to find that your other half didn’t mean that they meant this instead, and so your effort was wasted. Then I saw this tweet from my friend and colleague Jamie Arnold, who was using the same kanban board approach at home as we had instituted at the UK Government Digital Service to manage our portfolio. Mrs Arnold embraces Kanban wall at home. Disagreements about work in progress and priority significantly reduced.. ;) pic.twitter.com/407brMCH— Jamie Arnold (@itsallgonewrong) October 27, 2012 And despite Jamie’s questionable taste in fancy dress outfits (look closely at that board), he is a proper genius when it comes to processes and particularly agile ones. So I followed his example and instituted a home kanban board. What is this kanban of which you speak? Kanban boards are an artefact from lean manufacturing — basically a visualisation of a production process. They are used to show you where your bottlenecks are, or where one part of the process is producing components faster than another part of the process can cope. Identifying the bottlenecks leads you to set work in progress (WIP) limits, so that you get an overall more efficient system. Increasingly kanban is used as an agile software development approach, too, especially where support work (like fixing bugs) needs to be balanced with incremental enhancement (like adding new features). I’m a big advocate of kanban when you have a system that needs to be maintained and improved by the same team at the same time. Rather than the sprint-based approach of scrum (where the next sprint’s stories or features to be delivered are agreed up front), kanban lets individuals deal with incidents or problems that need investigation and bug fixing when urgent and important. Then, when someone has capacity, they can just go to the board and pull down the next feature to develop or test. So, how did we use it? One of the key tenets of kanban is that you visualise your workflow, so we put together a whiteboard with columns: Icebox; To Do Next; In Process; Done; and also a section called Blocked. Then, for each thing that needed to happen in the house, we put it on a Post-it note and initially chucked them all in the Icebox — a collection with no priority assigned yet. Each week we looked at the Icebox and pulled out a set of things that we felt should be done next. This was pulled into the To Do Next column, and then each time either of us had some time, we could just pull a new thing over into the In Process column. We agreed to review at the end of each week and move things to Done together, and to talk about whether this kanban approach was working for us or not. We quickly learned for ourselves why kanban has WIP limits as a key tenet — it’s tempting to pull everything into the To Do Next column, but that’s unrealistic. And trying to do more than one or two things each at a given time isn’t terribly productive owing to the cost of task switching. So we tend to limit our To Do Next to about seven items, and our In Process to about four (a max of two each, basically). We use the Blocked column when something can’t be completed — perhaps we can’t fix something because we discovered we don’t have the required tools or supplies, or if we’re waiting for a call back from a plumber. But it’s nice to put it to one side, knowing that it won’t be forgotten. What helped the most? It wasn’t so much the visualisation that helped us to see what we needed to do, but the conversation that happened when we were agreeing priorities, moving them to In Process and then on to Done made the biggest difference. Getting clear on the order of importance really is invaluable — as is getting clear on what Done really means! The Blocked column is also great, as it helps us keep track of things we need to do outside the house to make sure we can make progress. We also found it really helpful to examine the process itself and figure out whether it was working for us. For instance, one thing we realised is it’s worth tracking some regular tasks that need time invested in them (like taking recycling that isn’t picked up to the recycling centre) and these used to cycle around and around. So they were moved to Done as part of our weekly review, but then immediately put back in the Icebox to float back to the top again at a relevant time. But the best thing of all? That moment where we get to mark something as done! It’s immensely satisfying to review at the end of the week and have a physical marker of the progress you’ve made. All in all, a home kanban board turned out to be a very effective way to pull tasks through stages rather than always trying to plan them out in advance, and definitely made collaboration on our home tasks significantly smoother. Give it a try! 2013 Meri Williams meriwilliams 2013-12-14T00:00:00+00:00 https://24ways.org/2013/home-kanban-for-domestic-bliss/ process
25 The Introvert Owner’s Manual Nobody realizes that some people expend tremendous energy merely to be normal. Albert Camus “Whatever you plan, just make sure there are lots of people there,” said my husband in the run-up to his birthday last year. A few months later, before my own birthday, I uttered, “Whatever you plan, just make sure it is only me and you.” I am an introvert. It is very likely some of you are too, or that you live, work or fraternise with one. Despite there being quite a few of us out there – some say as many as one third of the population, others as little as ten per cent – I think our professional and social lives are biased towards a definition of normality that is more accepting of the extrovert. I hope that by reading this article you will gain some insight to what goes on inside the head of the introvert(s) that you know and understand how to relate to them in a way that respects their disposition. Before we go any further, I should define what exactly being an introvert means, and, equally important, what it does not. Only once this is established will you be able to handle your introvert correctly. What defines an introvert The simplest and most accurate way of describing an introvert is that she uses up energy in social situations and needs to be in solitude to recharge. To explain what I mean, let us take the example of the The Sims: when you create a Sim, you can choose (among other characteristics) whether it will be outgoing or not. If the Sim is outgoing, when you play the game you need to make sure it interacts as much as possible with other Sims or its mood indicator (the plumbob) will become red and that is a bad thing. Conversely, if your Sim is not outgoing, when you put it in too many social situations its plumbob will become red too. So your (real life) introvert might think you are great (you might even be her best friend, her spouse or her child), but if her plumbob is red, or nearly, she might just need a little time and space to recharge before she is ready to interact. This is not the same thing as being shy or in a bad mood all the time. We are not necessarily awkward in social situations, but, if we have not had the time to recharge, being social might be almost impossible. This explains why your introvert will likely ask who will be at the gathering you have planned, for how long she will have to stay there, and what she will be doing before and after the event. It is the equivalent of you wanting to know if there will be power sockets in the restaurant to charge your iPhone – asking this does not mean you don’t want to attend. The explanation above might be a simplistic way of looking at things, but I would say it is one that introverts can relate to; call it a minimalist approach to socialisation. Caring for your introvert Articles and conversations about introversion usually focus on how to fix the condition and how to make introverts more outgoing: a clear example of our society’s bias towards the normality of extroversion. Avoid this. You will not be able to convert your introvert into an extrovert. Believe it or not, there is nothing wrong with her. In her 2012 TED talk, “The power of introverts”, Susan Cain pointed to the fact that places like school and work are designed for extroverts: students and workers are required to constantly work in groups and speaking up is highly valued. Both types are evaluated against the same criteria and more often than not people are expected to excel at being outspoken to be considered well rounded. Obviously, this is not the right way to appraise your introvert. Comparing your introvert with an extrovert using the same parameters and simply asking her to behave more like an extrovert is a mistake and something that will only perpetuate an introvert’s idea that the problem lies with her. Speaking up Your introvert is likely to have strong opinions and ideas, and to have been listening to other people speak at meetings and workshops. Help her voice those thoughts by creating an environment where everyone stops and listens when someone speaks instead of one which fosters interruptions. Show her that it is acceptable for someone to take time to think before they speak: silences are OK. Allow her the freedom to be herself instead of pressuring her to change an innate quality. It is not uncommon to find an introvert who likes to express ideas in writing. The world of web professionals excels in the spread of knowledge that is shared and sought through the written word. Give your introvert the necessary time and tools to write about the job, if she is that way inclined; this might be a good alternative to asking her to speak out. Group work I remember the sinking feeling whenever I heard my teachers say the dreaded words: “And now you’re going to break out into groups of…” Being an introvert does not mean you do not like people (or like to be around or work with others). It is just that activities such as group work will invariably drain your introvert’s energy rapidly. Your introvert’s batteries will need to be fully charged for her to be at her best and afterwards she will most likely need to recharge. Quiet time These days, one of the things that I value most at work is the ability to have moments to create and to think in solitude. When I am able to have those moments at the right time I will in turn be happy to participate in group conversations and tasks. Allow your introvert to have those moments: this does not mean she will have to work from home one day a week (but maybe it will); it might simply mean allowing her to take her laptop and her notebook and work from the empty side of the office, or from the coffee shop downstairs for an hour or two. In all likelihood she will come back fully recharged and ready to engage in more social activities – her plumbob will again be bright green. Leadership Do not think that your introvert cannot lead. Cain notes that introverted leaders are more likely to let their proactive employees run with their ideas instead of taking the ideas as their own. I would say that is a positive attribute in a leader. Maybe next time a project starts, talk to your introvert about the possibility of her being in a leadership position or of having more responsibility: you might be surprised at her ability to plan and foresee potential obstacles in the project. Final thoughts You would not tell someone with dyslexia to get better at spelling without giving her the right tools and enough time to do so. Equally, do not ask your introvert to be more outgoing, or to turn her frown upside down, without giving her the space to do so. I believe that everyone is an introvert at some point. Everyone needs a moment of solitude now and then, and the work we do requires frequent periods of deep focus and concentration. Striving to create workplaces, classrooms, homes that allow introverts to shine and be comfortable in their skin has the potential to also make those places more balanced for everyone else. Resources and further reading The power of introverts 10 myths about introverts Susan Cain’s 2014 TED Talk | Announcing the Quiet Revolution Help Shy Kids — Don’t Punish Them The Introvert Advantage 6 Things You Thought Wrong About Introverts Extraversion and introversion 2014 Inayaili de León Persson inayailideleon 2014-12-13T00:00:00+00:00 https://24ways.org/2014/the-introvert-owners-manual/ process
34 Collaborative Responsive Design Workflows Much has been written about workflow and designer-developer collaboration in web design, but many teams still struggle with this issue; either with how to adapt their internal workflow, or how to communicate the need for best practices like mobile first and progressive enhancement to their teams and clients. Christmas seems like a good time to have another look at what doesn’t work between us and how we can improve matters. Why is it so difficult? We’re still beginning to understand responsive design workflows, acknowledging the need to move away from static design tools and towards best practices in development. It’s not that we don’t want to change – so why is it so difficult? Changing the way we do something that has become routine is always problematic, even with small things, and the changes today’s web environment requires from web design and development teams are anything but small. Although developers also have a host of new skills to learn and things to consider, designers are probably the ones pushed furthest out of their comfort zones: as well as graphic design, a web designer today also needs an understanding of interaction design and ergonomics, because more and more websites are becoming tools rather than pages meant to be read like a book or magazine. In addition to that there are thousands of different devices and screen sizes on the market today that layout and interactions need to work on. These aspects make it impossible to design in a static design tool, so beyond having to learn about new aspects of design, the designer has to either learn how to code or learn to work with a responsive design tool. Why do it That alone is enough to leave anyone overwhelmed, as learning a new skill takes time and slows you down in a project – and on most projects time is in short supply. Yet we have to make time or fall behind in the industry as others pitch better, interactive designs. For an efficient workflow, both designers and developers must familiarise themselves with new tools and techniques. A designer has to be able to play with ideas, make small adjustments here and there, look at the result, go back to the settings and make further adjustments, and so on. You can only realistically do that if you are able to play with all the elements of a design, including interactivity, accessibility and responsiveness. Figuring out the right breakpoints in a layout is one of the foremost reasons for designing in a responsive design tool. Even if you create layouts for three viewport sizes (i.e. smartphone, tablet and the most common desktop size), you’d only cover around 30% of visitors and you might miss problems like line breaks and padding at other viewport sizes. Another advantage is consistency. In static design tools changes will not be applied across all your other layouts. A developer referring back to last week’s comps might work with outdated metrics. Furthermore, you cannot easily test what impact changes might have on previously designed areas. In a dynamic design tool such changes will be applied to the entire design and allow you to test things in site areas you had already finished. No static design tool allows you to do this, and having somebody else produce a mockup from your static designs or wireframes will duplicate work and is inefficient. How to do it When working in a responsive design tool rather than in the browser, there is still the question of how and when to communicate with the developer. I have found that working with Sass in combination with a visual style guide is very efficient, but it does need careful planning: fundamental metrics for padding, margins and font sizes, but also design elements like sliders, forms, tabs, buttons and navigational elements, should be defined at the beginning of a project and used consistently across the site. Working with a grid can help you develop a consistent design language across your site. Create a visual style guide that shows what the elements look like and how they behave across different screen sizes – and when interacted with. Put all metrics on paddings, margins, breakpoints, widths, colours and so on in a text document, ideally with names that your developer can use as Sass variables in the CSS. For example: $padding-default-vertical: 1.5em; Developers, too, need an efficient workflow to keep code maintainable and speed up the time needed for more complex interactions with an eye on accessibility and performance. CSS preprocessors like Sass allow you to work with variables and mixins for default rules, as well as style sheet partials for different site areas or design elements. Create your own boilerplate to use for your projects and then update your variables with the information from your designer for each individual project. How to get buy-in One obstacle when implementing responsive design, accessibility and content strategy is the logistics of learning new skills and iterating on your workflow. Another is how to sell it. You might expect everyone on a project (including the client) to want to design and develop the best website possible: ultimately, a great site will lead to more conversions. However, we often hear that people find it difficult to convince their teammates, bosses or clients to implement best practices. Why is that? Well, I believe a lot of it is down to how we sell it. You will have experienced this yourself: some people you trust to know what they are talking about, and others you don’t. Think about why you trust that first person but don’t buy what the other one is telling you. It is likely because person A has a self-assured, calm and assertive demeanour, while person B seems insecure and apologetic. To sell our ideas, we need to become person A! For a timid designer or developer suffering from imposter syndrome (like many of us do in this industry) that is a difficult task. So how can we become more confident in selling our expertise? Write We need to become experts. And I mean not just in writing great code or coming up with beautiful designs but at explaining why we’re doing what we’re doing. Why do you code this way or that? Why is this the best layout? Why does a website have to be accessible and responsive? Write about it. Putting your thoughts down on paper or screen is a really efficient way of getting your head around a topic and learning to make a case for something. You may even find that you come up with new ideas as you are writing, so you’ll become a better designer or developer along the way. Talk Then, talk about it. Start out in front of your team, then do a lightning talk at a web event near you, then a longer talk or workshop. Having to talk about a topic is going to help you put into spoken words the argument that you’ve previously put together in writing. Writing comes more easily when you’re starting out but we use a different register when writing than talking and you need to learn how to speak your case. Do the talk a couple of times and after each talk make adjustments where you found it didn’t work well. By this time, you are more than ready to make your case to the client. In fact, you’ve been ready since that first talk in front of your colleagues ;) Pitch Pitches used to be based on a presentation of static layouts for for three to five typical pages and three different designs. But if we want to sell interactivity, structure, usability, accessibility and responsiveness, we need to demonstrate these things and I believe that it can only do us good. I have seen a few pitches sitting in the client’s chair and static layouts are always sort of dull. What makes a website a website is the fact that I can interact with it and smooth interactions or animations add that extra sparkle. I can’t claim personal experience for this one but I’d be bold and go for only one design. One demo page matching the client’s corporate design but not any specific page for the final site. Include design elements like navigation, photography, typefaces, article layout (with real content), sliders, tabs, accordions, buttons, forms, tables (yes, tables) – everything you would include in a style tiles document, only interactive. Demonstrate how the elements behave when clicked, hovered and touched, and how they change across different screen sizes. You may even want to demonstrate accessibility features like tabbed navigation and screen reader use. Obviously, there are many approaches that will work in different situations but don’t give up on finding a process that works for you and that ultimately allows you to build delightful, accessible, responsive user experiences for the web. Make time to try new tools and techniques and don’t just work on them on the side – start using them on an actual project. It is only when we use a tool or process in the real world that we become true experts. Remember your driving lessons: once the instructor had explained how to operate the car, you were sent to practise driving on the road in actual traffic! 2014 Sibylle Weber sibylleweber 2014-12-07T00:00:00+00:00 https://24ways.org/2014/collaborative-responsive-design-workflows/ process
39 Meet for Learning “I’ve never worked in a place like this,” said one of my direct reports during our daily stand-up meeting. And with that statement, my mind raced to the most important thing about lawyering that I’ve learned from decades of watching lawyers lawyer on TV: don’t ask a question you don’t know the answer to. But I couldn’t stop myself. I wanted to learn more. The thought developed in my mind. The words formed in my mouth. And the vocalization occurred: “A place like this?” “I’ve never worked where people are so honest and transparent about things.” Designing a learning-centered culture Before we started Center Centre, Jared Spool and I discussed both the larger goals and the smaller details of this new UX design school. We talked about things like user experience, curriculum, and structure. We discussed the pattern we saw in our research. Hiring managers told us time and again that great designers have excellent technical and interpersonal skills. But, more importantly, the best designers are lifelong learners—they are willing and able to learn how to do new things. Learning this led us to ask a critical question: how would we intentionally design a learning-centered experience? To craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn. We knew the best way to shape the culture was to work with our direct reports—our directs—to develop the behaviors we wanted them to exemplify. To craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn. Building a learning team Our learning-centered culture starts with our staff. We believe in transparency. Transparency builds trust. Effective organizations have effective teams who trust each other as individuals. One huge way we build that trust and provide opportunities for transparency is in our meetings. (I know, I know—meetings! Yuck!) But seriously, running and participating in effective meetings is a great opportunity to build a learning-centered culture. Meetings—when done well—allow individuals time to come together, to share, and to listen. These behaviors, executed on a consistent and regular basis, build honest and trusting relationships. An effective meeting is one that achieves the desired outcomes of that meeting. While different meetings aim for different results, at Center Centre all meetings have a secondary goal: meet for learning. A framework for learning-centered meetings We’ve developed a framework for our meetings. We use it for all our meetings, which means attendees know what to expect. It also saves us from reinventing the wheel in each meeting. These basic steps help our meetings focus on the valuable face-to-face interaction we’re having, and help us truly begin to learn from one another. An agenda for a staff meeting. Use effective meeting basics Prepare for the meeting before the meeting. If you’re running the meeting, prepare a typed agenda and share it before the meeting. Agendas have start times for each item. Start the meeting on time. Don’t wait for stragglers. Define ground rules. Get input from attendees. Recurring meetings don’t have to do this every time. Keep to the meeting agenda. Put off-topic questions and ideas in a parking lot, a visual document that everyone can see, so you can address the questions and ideas later. Finish on time. And if you’ve reached the meeting’s goals, finish early. Parking lots where ideas on sticky notes can be posted for later consideration. Focus to learn Have tech-free meetings: no laptops, no phones, no things with notifications. Bring a notebook and a pen. Take notes by hand. You’re not taking minutes, you’re writing to learn. Come with a learning mindset Ask: what are our goals for this meeting? (Hopefully answered by the meeting agenda.) Ask: what can I learn overall? Ask: what can I learn from each of my colleagues? Ask: what can I share that will help the team learn overall? Ask: what can I share that will help each of my colleagues learn? Investing in regularly scheduled learning-centered meetings At Center Centre, we have two types of recurring all-staff meetings: daily stand-ups and weekly staff meetings. (We are a small organization, so it makes sense to meet as an entire group.) Yes, that means we spend thirty minutes each day in stand-up, for a total of two and a half hours of stand-up meeting time each week. And, yes, we also have a weekly ninety-minute sit-down staff meeting on top of that. This investment in time is an investment in learning. We use these meetings to build our transparency, and, therefore, our trust. The regularity of these meetings helps us maintain ongoing, open sharing about our responsibilities, our successes, and our learning. For instance, we answer five questions in our stand-up: What did I get done since the last stand-up (I reported at)? What is my goal to accomplish before the next stand-up? What’s preventing me from getting these things done, if anything? What’s the highest risk or most unknown thing right now about what I’m trying to get done? What is the most important thing I learned since the last time we met and how will what I learned change the way I approach things in the future? Each person writes out their answers to these questions before the meeting. Each person brings their answers printed on paper to the meeting. And each person brings a pen to jot down notes. Notes compiled for a stand-up meeting. During the stand-up, each person shares their answers to the five questions. To sustain a learning-centered culture, the fifth question is the most important question to answer. It allows individual reflection focused on learning. Sometimes this isn’t an easy question to answer. It makes us stretch. It makes us think. By sharing our individual answers to the fifth question, we open ourselves up to the group. When we honestly share what we’ve learned, we openly admit that we didn’t know something. Sharing like this would be scary (and even risky) if we didn’t have a learning-centered culture. We often share the actual process of how we learned something. By listening, each of us is invited to learn more about the topic at hand, consider what more there is to learn about that topic, and even gain insights into other methods of learning—which can be applied to other topics. Sharing the answers to the fifth question also allows opportunities for further conversations. We often take what someone has individually learned and find ways to apply it for our entire team in support of our organization. We are, after all, learning together. Building individual learners We strive to grow together as a team at Center Centre, but we don’t lose sight of the importance of the individuals who form our team. As individuals, we bring our goals, dreams, abilities, and prior knowledge to the team. To build learning teams, we must build individual learners. A team made up of lifelong learners, who share their learning and learn from each other, is a team that will continually produce better results. As a manager, I need to meet each direct where they are with their current abilities and knowledge. Then, I can help them take their skills and knowledge base to the next levels. This process requires each individual direct to engage in professional development. We believe effective managers help their directs engage in behaviors that support growth and development. Effective managers encourage and support learning. Our weekly one-on-ones One way we encourage learning is through weekly one-on-ones. Each of my directs meets with me, individually, for thirty minutes each week. The meeting is their meeting. It is not my meeting. My direct sets the agenda. They talk about what they want to talk about. They can talk about work. They can talk about things outside of work. They can talk about their health, their kids, and even their cat. Whatever is important to them is important to me. I listen. I take notes. Although the direct sets the specific agenda, the meeting has three main parts. Approximately ten minutes for them (the direct), ten minutes for me (the manager), and ten minutes for us to talk about their future within—and beyond—our organization. Coaching for future performance The final third of our one-on-one is when I coach my directs. Coaching looks to the direct’s future performance. It focuses on developing the direct’s skills. Coaching isn’t hard. It doesn’t take much time. For me, it usually takes less than five minutes a week during a one-on-one. The first time I coach one of my directs, I ask them to brainstorm about the skills they want to improve. They usually already have an idea about this. It’s often something they’ve wanted to work on for some time, but didn’t think they had the time or the knowhow to improve. If a direct doesn’t know what they want to improve, we discuss their job responsibilities—specifically the aspects of the job that concern them. Coaching provides an opportunity for me to ask, “In your job, what are the required skills that you feel like you don’t have (or know well enough, or perform effectively, or use with ease)?” Sometimes I have to remind a direct that it’s okay not to know how to do something (even if it’s a required part of their job). After all, our organization is a learning organization. In a learning organization, no one knows everything but everyone is willing to learn anything. After we review the job responsibilities together, I ask my direct what skill they’d like to work to improve. Whatever they choose, we focus on that skill for coaching—I’ve found my directs work better when they’re internally motivated. Sometimes the first time I talk with a direct about coaching, they get a bit anxious. If this happens, I share a personal story about my professional learning journey. I say something like: I didn’t know how to make a school before we started to make Center Centre. I didn’t know how to manage an entire team of people—day in and day out—until I started managing a team of people every day. When I realized that I was the boss—and that the success of the school would hinge, at least in part, on my skills as a manager—I was a bit terrified. I was missing an important skill set that I needed to know (and I needed to know well). When I first understood this, I felt bad—like I should have already known how to be a great manager. But then I realized, I’d never faced this situation. I’d never needed to know how to use this skill set in this way. I worked through my anxiety about feeling inadequate. I decided I’d better learn how to be an effective manager because the school needed me to be one. You needed me to be one. Every day, I work to improve my management skills. You’ve probably noticed that some days I’m better at it than others. I try not to beat myself up about this, although it’s hard—I’d like to be perfect at it. But I’m not. I know that if I make a conscious, daily effort to learn how to be a better manager, I’ll continue to improve. So that’s what I do. Every day I learn. I learn by doing. I learn how to be better than I was the day before. That’s what I ask of you. Once we determine the skill the direct wants to learn, we figure out how they can go about learning it. I ask: “How could you learn this skill?” We brainstorm for two or three minutes about this. We write down every idea that comes to mind, and we write it so both of us can easily see the options (both whiteboards and sticky notes on the wall work well for this exercise). Read a book. Research online. Watch a virtual seminar. Listen to a podcast. Talk to a mentor. Reach out to an expert. Attend a conference. Shadow someone else while they do the skill. Join a professional organization. The goal is to get the direct on a path of self-development. I’m coaching their development, but I’m not the main way my direct will learn this new skill. I ask my direct which path seems like the best place to start. I let them choose whatever option they want (as long as it works with our budget). They are more likely to follow through if they are in control of this process. Next, we work to break down the selected path into tasks. We only plan one week’s worth of tasks. The tasks are small, and the deadlines are short. My direct reports when each task is completed. At our next one-on-one, I ask my direct about their experience learning this new skill. Rinse. Repeat. That’s it. I spend five minutes a week talking with each direct about their individual learning. They develop their professional skills, and together we’re creating a learning-centered culture. Asking questions I don’t know the answer to When my direct said, “I’ve never worked where people are so honest and transparent about things,” it led me to believe that all this is working. We are building a learning-centered culture. This week I was reminded that creating a learning-centered culture starts not just with the staff, but with me. When I challenge myself to learn and then share what I’m currently learning, my directs want to learn more about what I’m learning about. For example, I decided I needed to improve my writing skills. A few weeks ago, I realized that I was sorely out of practice and I felt like I had lost my voice. So I started to write. I put words on paper. I felt overwhelmed. I felt like I didn’t know how to write anymore (at least not well or effectively). I bought some books on writing (mostly Peter Elbow’s books like Writing with Power, Writing Without Teachers, and Vernacular Eloquence), and I read them. I read them all. Reading these books was part of my personal coaching. I used the same steps to coach myself as I use with my directs when I coach them. In stand-ups, I started sharing what I accomplished (like I completed one of the books) and what I learned by doing—specific things, like engaging in freewriting and an open-ended writing process. This week, I went to lunch with one of my directs. She said, “You’ve been talking about freewriting a lot. You’re really excited about it. Freewriting seems like it’s helping your writing process. Would you tell me more about it?” So I shared the details with her. I shared the reasons why I think freewriting is helping. I’m not focused on perfection. Instead, each day I’m focused on spending ten, uninterrupted minutes writing down whatever comes to my mind. It’s opening my writing mind. It’s allowing my words to flow more freely. And it’s helping me feel less self-conscious about my writing. She said, “Leslie, when you say you’re self-conscious about your writing, I laugh. Not because it’s funny. But because when I read what you write, I think, ‘What is there to improve?’ I think you’re a great writer. It’s interesting to know that you think you can be a better writer. I like learning about your learning process. I think I could do freewriting. I’m going to give it a try.” There’s something magical about all of this. I’m not even sure I can eloquently put it into words. I just know that our working environment is something very different. I’ve never experienced anything quite like it. Somehow, by sharing that I don’t know everything and that I’m always working to learn more, I invite my directs to be really open about what they don’t know. And they see it’s possible always to learn and grow. I’m glad I ignore all the lawyering I’ve learned from watching TV. I’m glad I ask the questions I don’t know the answers to. And I’m glad my directs do the same. When we meet for learning, we accelerate and amplify the learning process—building individual learners and learning teams. Embracing the unknown and working toward understanding is what makes our culture a learning-centered culture. Photos by Summer Kohlhorst. 2014 Leslie Jensen-Inman lesliejenseninman 2014-12-20T00:00:00+00:00 https://24ways.org/2014/meet-for-learning/ process
41 What Is Vagrant and Why Should I Care? If you run a web server, a database server and your scripting language(s) of choice on your main machine and you have not yet switched to using virtualisation in your workflow then this essay may be of some value to you. I know you exist because I bump into you daily: freelancers coming in to work on our projects; internet friends complaining about reinstalling a development environment because of an operating system upgrade; fellow agency owners who struggle to brief external help when getting a particular project up and running; or even hardcore back-end developers who “don’t do ops” and prefer to run their development stack of choice locally. There are many perfectly reasonable arguments as to why you may not have already made the switch, from being simply too busy, all the way through to a distrust of the new. I’ll admit that there are many new technologies or workflows that I hear of daily and instantly disregard because I have tool overload, that feeling I get when I hear about a new shiny thing and think “Well, what I do now works – I’ll leave it for others to play with.” If that’s you when it comes to Vagrant then I hope you’ll hear me out. The business case is compelling enough for you to make that switch; as a bonus it’s also really easy to get going. In this article we’ll start off by going through the high level, the tools available and how it all fits together. Then we’ll touch on the justification for making the switch, providing a few use cases that might resonate with you. Finally, I’ll provide a very simple example that you can follow to get yourself up and running. What? You already know what virtualisation is. You use the ability to run an operating system within another operating system every day. Whether that’s Parallels or VMware on your laptop or similar server-based tools that drive the ‘cloud’, squeezing lots of machines on to physical hardware and making it really easy to copy servers and even clusters of servers from one place to another. It’s an amazing technology which has changed the face of the internet over the past fifteen years. Simply put, Vagrant makes it really easy to work with virtual machines. According to the Vagrant docs: If you’re a designer, Vagrant will automatically set everything up that is required for that web app in order for you to focus on doing what you do best: design. Once a developer configures Vagrant, you don’t need to worry about how to get that app running ever again. No more bothering other developers to help you fix your environment so you can test designs. Just check out the code, vagrant up, and start designing. While I’m not sure I agree with the implication that all designers would get others to do the configuring, I think you’ll agree that the “Just check out the code… and start designing” premise is very compelling. You don’t need Vagrant to develop your web applications on virtual machines. All you need is a virtualisation software package, something like VMware Workstation or VirtualBox, and some code. Download the half-gigabyte operating system image that you want and install it. Then download and configure the stack you’ll be working with: let’s say Apache, MySQL, PHP. Then install some libraries, CuRL and ImageMagick maybe, and finally configure the ability to easily copy files from your machine to the new virtual one, something like Samba, or install an FTP server. Once this is all done, copy the code over, import the database, configure Apache’s virtual host, restart and cross your fingers. If you’re a bit weird like me then the above is pretty easy to do and secretly quite fun. Indeed, the amount of traffic to one of my more popular blog posts proves that a lot of people have been building themselves development servers from scratch for some time (or at least trying to anyway), whether that’s on virtual or physical hardware. Or you could use Vagrant. It allows you, or someone else, to specify in plain text how the machine’s virtual hardware should be configured and what should be installed on it. It also makes it insanely easy to get the code on the server. You check out your project, type vagrant up and start work. Why? It’s worth labouring the point that Vagrant makes it really easy; I mean look-no-tangle-of-wires-or-using-vim-and-loads-of-annoying-command-line-stuff easy to run a development environment. That’s all well and good, I hear you say, but there’s a steep learning curve, an overhead to switch. You’re busy and this all sounds great but you need to get on; you’ve got a career to build or a business to run and you don’t have time to learn new stuff right now. In short, what’s the business case? The business case involves saved time, a very low barrier to entry and the ability to give the exact same environment to somebody else. Getting your first development virtual machine running will take minutes, not counting download time. Seriously, use pre-built Vagrant files and provisioners (we’ll touch on this below) and you can start developing immediately. Once you’ve finished developing you can check in your changes, ask a colleague or freelancer to check them out, and then they run the code on the exact same machine – even if they are on the other side of the world and regardless of whether they are on Windows, Linux or Apple OS X. The configuration to build the machine isn’t a huge binary disk image that’ll take ages to download from Git; it’s two small text files that can be version controlled too, so you can see any changes made to the config and roll back if needed. No more ‘It works for me’ reports; no ‘Oh, I was using PHP 5.3.3, not PHP 5.3.11’ – you’re both working on exact same copies of the development environment. With a tested and verified provisioning file you’ll have the confidence that when you brief your next freelancer in to your team there won’t be that painful to and fro of getting the system up and running, where you’re on a Skype call and they are uttering the immortal words, ‘It still doesn’t work’. You know it works because you can run it too. This portability becomes even more important when you’re working on larger sites and systems. Need a load balancer? Multiple front-end servers and a clustered database back-end? No problem. Add each server into the same Vagrant file and a single command will build all of them. As you’ll know if you work on larger, business critical systems, keeping the operating systems in sync is a real problem: one server with a slightly different library causing sporadic and hard to trace issues is a genuine time black hole. Well, the good news is that you can use the same provisioning files to keep test and production machines in sync using your current build workflow. Let’s also not forget the most simple use case: a single developer with multiple websites running on a single machine. If that’s you and you switch to using Vagrant-managed virtual machines then the next time you upgrade your operating system or do a fresh install there’s no chance that things will all stop working. The server config is all tucked away in version control with your code. Just pull it down and carry on coding. OK, got it. Show me already If you want to try this out you’ll need to install the latest VirtualBox and Vagrant for your platform. If you already have VMware Workstation or another supported virtualisation package installed you can use that instead but you may need to tweak my Vagrant file below. Depending on your operating system, a reboot might also be wise. Note: the commands below were executed on my MacBook, but should also work on Windows and Linux. If you’re using Windows make sure to run the command prompt as Administrator or it’ll fall over when trying to update the hosts file. As a quick sanity check let’s just make sure that we have the vagrant command in our path, so fire up a terminal and check the version number: $ vagrant -v Vagrant 1.6.5 We’ve one final thing to install and that’s the vagrant-hostsupdater plugin. Once again, in your terminal: $ vagrant plugin install vagrant-hostsupdater Installing the 'vagrant-hostsupdater' plugin. This can take a few minutes... Installed the plugin 'vagrant-hostsupdater (0.0.11)'! Hopefully that wasn’t too painful for you. There are two things that you need to manage a virtual machine with Vagrant: a Vagrant file: this tells Vagrant what hardware to spin up a provisioning file: this tells Vagrant what to do on the machine To save you copying and pasting I’ve supplied you with a simple example (ZIP) containing both of these. Unzip it somewhere sensible and in your terminal make sure you are inside the Vagrant folder: $ cd where/you/placed/it/24ways $ ls -l -rw-r--r--@ 1 bealers staff 11055 9 Nov 09:16 bealers-24ways.md -rw-r--r--@ 1 bealers staff 118152 9 Nov 10:08 it-works.png drwxr-xr-x 5 bealers staff 170 8 Nov 22:54 vagrant $ cd vagrant/ $ ls -l -rw-r--r--@ 1 bealers staff 1661 8 Nov 21:50 Vagrantfile -rwxr-xr-x@ 1 bealers staff 3841 9 Nov 08:00 provision.sh The Vagrant file tells Vagrant how to configure the virtual hardware of your development machine. Skipping over some of the finer details, here’s what’s in that Vagrant file: www.vm.box = "ubuntu/trusty64" Use Ubuntu 14.04 for the VM’s OS. Vagrant will only download this once. If another project uses the same OS, Vagrant will use a cached version. www.vm.hostname = "bealers-24ways.dev" Set the machine’s hostname. If, like us, you’re using the vagrant-hostsupdater plugin, this will also get added to your hosts file, pointing to the virtual machine’s IP address. www.vm.provider :virtualbox do |vb| vb.customize ["modifyvm", :id, "--cpus", "2" ] end Here’s an example of configuring the virtual machine’s hardware on the fly. In this case we want two virtual processors. Note: this is specific for the VirtualBox provider, but you could also have a section for VMware or other supported virtualisation software. www.vm.network "private_network", ip: "192.168.13.37" This specifies that we want a private networking link between your computer and the virtual machine. It’s probably best to use a reserved private subnet like 192.168.0.0/16 or 10.0.0.0/8 www.vm.synced_folder "../", "/var/www/24ways", owner: "www-data", group: "www-data" A particularly handy bit of Vagrant magic. This maps your local 24ways parent folder to /var/www/24ways on the virtual machine. This means the virtual machine already has direct access to your code and so do you. There’s no messy copying or synchronisation – just edit your files and immediately run them on the server. www.vm.provision :shell, :path => "provision.sh" This is where we specify the provisioner, the script that will be executed on the machine. If you open up the provisioner you’ll see it’s a bash script that does things like: install Apache, PHP, MySQL and related libraries configure the libraries: set permissions, enable logging create a database and grant some access rights set up some code for us to develop on; in this case, fire up a vanilla WordPress installation To get this all up and running you simply need to run Vagrant from within the vagrant folder: $ vagrant up You should now get a Matrix-like stream of stuff shooting up the screen. If this is the first time Vagrant has used this particular operating system image – remember we’ve specified the latest version of Ubuntu – it’ll download the disc image and cache it for future reuse. Then all the packages are downloaded and installed and finally all our configuration steps occur incluing the download and configuration of WordPress. Halfway through proceedings it’s likely that the process will halt at a prompt something like this: ==> www: adding to (/etc/hosts) : 192.168.13.37 bealers-24ways.dev # VAGRANT: 2dbfbced1b1e79d2a0942728a0a57ece (www) / 899bd80d-4251-4f6f-91a0-d30f2d9918cc Password: You need to enter your password to give vagrant sudo rights to add the IP address and hostname mapping to your local hosts file. Once finished, fire up your browser and go to http://bealers-24ways.dev. You should see a default WordPress installation. The username for wp-admin is admin and the password is 24ways. If you take a look at your local filesystem the 24ways folder should now look like: $ cd ../ $ ls -l -rw-r--r--@ 1 bealers staff 13074 9 Nov 10:14 bealers-24ways.md drwxr-xr-x 21 bealers staff 714 9 Nov 10:06 code drwxr-xr-x 3 bealers staff 102 9 Nov 10:06 etc -rw-r--r--@ 1 bealers staff 118152 9 Nov 10:08 it-works.png drwxr-xr-x 5 bealers staff 170 9 Nov 10:03 vagrant -rwxr-xr-x 1 bealers staff 1315849 9 Nov 10:06 wp-cli $ cd vagrant/ $ ls -l -rw-r--r--@ 1 bealers staff 1661 9 Nov 09:41 Vagrantfile -rwxr-xr-x@ 1 bealers staff 3836 9 Nov 10:06 provision.sh The code folder contains all the WordPress files. You can edit these directly and refresh that page to see your changes instantly. Staying in the vagrant folder, we’ll now SSH to the machine and have a quick poke around. $ vagrant ssh Welcome to Ubuntu 14.04.1 LTS (GNU/Linux 3.13.0-39-generic x86_64) * Documentation: https://help.ubuntu.com/ System information as of Sun Nov 9 10:03:38 UTC 2014 System load: 1.35 Processes: 102 Usage of /: 2.7% of 39.34GB Users logged in: 0 Memory usage: 16% IP address for eth0: 10.0.2.15 Swap usage: 0% Graph this data and manage this system at: https://landscape.canonical.com/ Get cloud support with Ubuntu Advantage Cloud Guest: http://www.ubuntu.com/business/services/cloud 0 packages can be updated. 0 updates are security updates. vagrant@bealers-24ways:~$ You’re now logged in as the Vagrant user; if you want to become root this is easy: vagrant@bealers-24ways:~$ sudo su - root@bealers-24ways:~# Or you could become the webserver user, which is a good idea if you’re editing the web files directly on the server: root@bealers-24ways:~# su - www-data www-data@bealers-24ways:~$ www-data’s home directory is /var/www so we should be able to see our magically mapped files: www-data@bealers-24ways:~$ ls -l total 4 drwxr-xr-x 1 www-data www-data 306 Nov 9 10:09 24ways drwxr-xr-x 2 root root 4096 Nov 9 10:05 html www-data@bealers-24ways:~$ cd 24ways/ www-data@bealers-24ways:~/24ways$ ls -l total 1420 -rw-r--r-- 1 www-data www-data 13682 Nov 9 10:19 bealers-24ways.md drwxr-xr-x 1 www-data www-data 714 Nov 9 10:06 code drwxr-xr-x 1 www-data www-data 102 Nov 9 10:06 etc -rw-r--r-- 1 www-data www-data 118152 Nov 9 10:08 it-works.png drwxr-xr-x 1 www-data www-data 170 Nov 9 10:03 vagrant -rwxr-xr-x 1 www-data www-data 1315849 Nov 9 10:06 wp-cli We can also see some of our bespoke configurations: www-data@bealers-24ways:~/24ways$ cat /etc/php5/mods-available/siftware.ini upload_max_filesize = 15M log_errors = On display_errors = On display_startup_errors = On error_log = /var/log/apache2/php.log memory_limit = 1024M date.timezone = Europe/London www-data@bealers-24ways:~/24ways$ ls -l /etc/apache2/sites-enabled/ total 0 lrwxrwxrwx 1 root root 43 Nov 9 10:06 bealers-24ways.dev.conf -> /var/www/24ways/etc/bealers-24ways.dev.conf If you want to leave the server, simply type Ctrl+D a few times and you’ll be back where you started. www-data@bealers-24ways:~/24ways$ logout root@bealers-24ways:~# logout vagrant@bealers-24ways:~$ logout Connection to 127.0.0.1 closed. $ You can now halt the machine: $ vagrant halt ==> www: Attempting graceful shutdown of VM... ==> www: Removing hosts Bonus level The example I’ve provided isn’t very realistic. In the real world I’d expect the Vagrant file and provisioner to be included with the project and for it not to create the directory structure, which should already exist in your project. The same goes for the Apache VirtualHost file. You’ll also probably have a default SQL script to populate the database. As you work with Vagrant you might start to find bash provisioning to be quite limiting, especially if you are working on larger projects which use more than one server. In that case I would suggest you take a look at Ansible, Puppet or Chef. We use Ansible because we like YAML but they all do the same sort of thing. The main benefit is being able to use the same Vagrant provisioning scripts to also provision test, staging and production environments using your build workflows. Having to supply a password so the hosts file can be updated gets annoying very quicky so you can give Vagrant sudo rights: $ sudo visudo Add these lines to the bottom (Shift+G then i then Ctrl+V then Esc then :wq) Cmnd_Alias VAGRANT_HOSTS_ADD = /bin/sh -c echo "*" >> /etc/hosts Cmnd_Alias VAGRANT_HOSTS_REMOVE = /usr/bin/sed -i -e /*/ d /etc/hosts %staff ALL=(root) NOPASSWD: VAGRANT_HOSTS_ADD, VAGRANT_HOSTS_REMOVE Vagrant caches the operating system images that you download but it’ll download the installed software packages every time. You can get around this by using a plugin like vagrant-cachier or, if you’re really keen, maintain local Apt repositories (or whatever the equivalent is for your server architecture). At some point you might start getting a large number of virtual machines running on your poor hardware all at the same time, especially if you’re switching between projects a lot and each of those projects use lots of servers. We’re just getting to that stage now, so are considering a medium-term move to a containerised option like Docker, which seems to be maturing now. If you are keen not to use any command line tools whatsoever and you’re on OS X then you could check out Vagrant Manager as it looks quite shiny. Finally, there are a huge amount of resources to give you pre-built Vagrant machines from the likes of VVV for Wordpress, something similar for Perch, PuPHPet for generating various configurations, and a long list of pre-built operating systems at VagrantBox.es. Wrapping up Hopefully you can now see why it might be worthwhile to add Vagrant to your development workflow. Whether you’re an agency drafting in freelancers or a one-person band running lots of sites on your laptop using MAMP or something similar. Vagrant makes it easy to launch exact copies of the same machine in a repeatable and version controlled way. The learning curve isn’t too steep and, once configured, you can forget about it and focus on getting your work done. 2014 Darren Beale darrenbeale 2014-12-05T00:00:00+00:00 https://24ways.org/2014/what-is-vagrant-and-why-should-i-care/ process
45 Is Agile Harder for Agencies? I once sat in a pitch meeting and watched a new business exec tell a potential client that his agency followed an agile workflow process at all times. The potential client nodded wisely, and they both agreed that agile was indeed the way to go. The meeting progressed and they signed off on a contract for a massive project, to be delivered in a standard waterfall fashion, with all manner of phases and key deliverables. Of course both of them left the meeting perfectly happy, because neither of them knew nor cared what an agile workflow process might be. That was about five years ago. As 2015 heaves into view I think it’s fair to say that attitudes have changed. Perhaps the same number of people claim to do Agile™ now as in 2010, but I think more of them are telling the truth. As a developer in an agency that works primarily with larger organisations, this year I have started to see a shift from agencies pushing agile methodologies with their clients, to clients requesting and even demanding agile practices from their agencies. Only a couple of years ago this would have been unusual behaviour. So what’s the problem? We should be happy then, no? Those of us in agencies will get to spend more time delivering great products, and less time arguing over out-of-date functional specs or battling through an adversarial change management procedure because somebody had a good idea during development rather than planning. We get to be a little bit more like our brothers and sisters in vaunted teams like the Government Digital Service, which is using agile approaches to great effect on projects that have a real benefit to their users. Almost. Unfortunately, it seems to be the case that adhering to an agile framework such as scrum is more difficult within an agency/client structure than it is for an in-house development team. This is no surprise. The Agile Manifesto was written in 2001 by a group of software developers for their own use. Many of the underlying principles of a framework like Scrum assume the existence of an in-house team, working on a highly technical project, and working for the business that employs them. The agency/client model must to some extent be retrofitted into agile frameworks. It can be done though, and there are plenty of agencies out there doing it well. This article isn’t meant to be another introduction to agile techniques – there are too many of those online already. This article is for people just dipping their toes into this way of working. I’ve laid out a few of the key reasons why adopting a more fully agile approach seems difficult, at least initially, for those of us working in agencies. 1. Agile asks more of your clients When a team adopts Scrum everyone has to get used to a number of unfamiliar roles and rituals. Few team members have a steeper learning curve than the person designated as the product owner. The product owner carries a lot of weight on their shoulders. They have to uphold the overall vision for the project. They are also meant to be the primary author of the project’s user stories (short atomic descriptions of project features which are testable and relate to a real business need). They should own this list of stories (called a backlog) and should be able to prioritise the order in which the stories are developed, to ensure that the project is delivering real value to the business early and often. When a burst of work is completed (bursts of work in Scrum are called sprints), the product owner leads a review or show-and-tell session with the wider project stakeholders. The product owner needs to understand the work that has been completed, and must champion it to the business. Finally, and most importantly, the product owner is responsible for managing the feedback and requests from stakeholders in such a way that they don’t derail the project team’s agreed workload for any given sprint, without upsetting or offending any of the stakeholders – some of whom may outrank the product owner. If you follow that spec, this is a job for a superhuman in any organisational context. And within the agency/client structure this superhuman needs to be client-side for the process to be at its most effective. So your client, who in the past might have briefed a project to an agency team and then had the work presented back to them every few weeks, is now asked to be involved with the team on a daily basis; to fight on behalf of the team when new or difficult requests come in from senior figures within their organisation; and to present the agency’s work to their own colleagues after each sprint. It’s a big change if all that gets dropped into someone’s lap without warning. There are several ways agencies can mitigate this issue. The ScrumAlliance suggests some alternative ways to structure the product owner role. The approach I have taken in the past is simply to start slow, and gradually move more of the product owner role over to the client side as and when they feel comfortable with it. If you’re working together long-term on a project, and you both see tangible improvements in the quality of the work after adopting an agile process, then your client is more likely to be open to further changes as the partnership progresses. 2. My client wants fixed costs, fixed deadlines and a fixed scope I know. Mine too. Of course they do – it is the way that agencies and clients have agreed to work in digital and other creative service industries for a very long time. On both sides of the fence we’re used to thinking about projects in this way. Of the three, fixing scope is the one that agile purists would rail hardest against. The more time we spend working on digital projects, the less sense it makes. James Archer, CEO of UI/UX design agency Forty puts it like this: For me, the Agile approach is really about acknowledging that disturbing truth that every project manager knows, but has trouble admitting. The truth that the project plan is wrong. Scope creep. Change orders. Shifting priorities. New directions. We act shocked and appalled when those things happen during our carefully planned project, even though they happen on every project ever. Successful relationships require trust and honesty, and we shouldn’t be afraid of discussing this aspect of project management. If you do move away from a fixed scope of work, then the other two items (costs and timings) can be fixed – more or less. If you can get your clients to buy into this from a standing start then you are doing well. In fact you probably deserve a promotion. For most of us this is a continual discussion. Anyway, as soon as you’ve made headway on the argument that it makes little or no sense to try and fix the scope of a digital project, you usually run into a related concern, which we’ll look at next. 3. Fear of uncontrolled costs We all know that a dog is for life, not just for Christmas. At this time of year perhaps we should reiterate to everyone that digital products and services also need support and love once we have taken the decision to bring them into the world. More organisations are realising that their investment in digital platforms should be viewed as an operational expenditure rather than a capital expenditure. But from time to time we will find ourselves working on projects for people who have a finite amount of money to invest in a product at a given point in time. When agencies start talking about these projects as rolling investments those responsible can understandably worry about their costs running out of control. There’s another factor at play here. Agile, on the whole, prefers to derive a cost for services from the hours a team spends working on a project. In other industries this is referred to as charging for time and materials, and there seems to be an ingrained distrust in this approach among people in general. See, for example, the Citizens Advice Bureau’s “Top tips for employing a builder”: “Bear in mind that if you pay a daily rate, this makes it easier for a builder to string the work out and get more money so agree what you will do if the job takes longer than expected.” It’s hard not to feel stung if you are in the builder’s shoes here, as we are when we’re talking about our role as an agency. But if you’ve ever haggled with a builder over time and materials, and also moaned about your clients misunderstanding agile methods, take a moment to reflect on the similarities from your client’s point of view. Again, there are some things we can do to mitigate this issue. Some agencies put in place a service level agreement around their team’s velocity (an agile-related term related to how much work a team delivers in any given sprint) and this can help. As the industry moves further towards a long-term approach to investment in digital I hope this fear will subside. But that shift in approach leads to the final concern I want to address. 4. Agency structures need shaking up If you work for a company that has spent many years developing a business model around the waterfall process, you may have to break through many layers of entrenched thinking in order to establish new practices and effect organisational change. There are consultancies that exist specifically to help agencies through their own agile transformation. One of these companies, AgencyAgile, provides a helpful list of common pitfalls. They emphasise the need to look at your whole agency’s structure, rather than simply encouraging project teams to adopt new workflows. Even awesomely run Agile projects can have a limited impact on the overall organization. If you’re serious about changing the way your company approaches projects then try talking to people who sit outside the usual project delivery team. Speak to the finance department if you have one, and try to convince your senior management team if they’re not already on board. And definitely speak to your new business people, who go out there and win the projects you get to work on. It’s these people who need to understand the potential business benefits of working in a new way, and also which of their existing habits and behaviours they might need to change to accommodate a new approach. Otherwise you’ll find yourself with a team of designers, developers and project managers who are ready and waiting to deliver work in an iterative and collaborative way, but by the time they get hold of the project a cost has already been agreed, a deadline has been imposed, and a functional requirements document has been painstakingly put together. Nobody wins in this situation. Conclusion So where should we go from here? I certainly don’t have hard and fast answers – I’m not sure that they exist in a one-size-fits-all approach for agencies. There are plenty of smart people thinking about this problem. It’s a hot topic right now. Earlier in the year a London-based meetup was established called Agile for Agencies. If you’re in the capital and want to discuss these issues with your peers it’s a great opportunity to do so. I’ve mentioned James Archer and Forty already. Both James and Paul Boag have written in the last twelve months on this subject. They both come out on the side of the argument that suggests you adopt agile principles, but don’t have to worry about the rituals if they don’t fit in with your practices. Personally, I think the rituals and the discipline mandated by an agile framework like Scrum can provide a great deal of value to your team, even it if is hard to implement within an agency culture that has traditionally structured its work and its services in another way. In whatever way you figure out the details, when your teams collaborate with your clients rather than work for them at arm’s length, and when everyone prioritises frequent delivery, reflection and iteration over exhaustive scoping and planning, I believe you’ll see a tangible difference in the quality of the work that you create. 2014 Charlie Perrins charlieperrins 2014-12-12T00:00:00+00:00 https://24ways.org/2014/is-agile-harder-for-agencies/ process
47 Developing Robust Deployment Procedures Once you have developed your site, how do you make it live on your web hosting? For many years the answer was to log on to your server and upload the files via FTP. Over time most hosts and FTP clients began to support SFTP, ensuring your files were transmitted over a secure connection. The process of deploying a site however remained the same. There are issues with deploying a site in this way. You are essentially transferring files one by one to the server without any real management of that transfer. If the transfer fails for some reason, you may end up with a site that is only half updated. It can then be really difficult to work out what hasn’t been replaced or added, especially where you are updating an existing site. If you are updating some third-party software your update may include files that should be removed, but that may not be obvious to you and you risk leaving outdated files littering your file system. Updating using (S)FTP is a fragile process that leaves you open to problems caused by both connectivity and human error. Is there a better way to do this? You’ll be glad to know that there is. A modern professional deployment workflow should have you moving away from fragile manual file transfers to deployments linked to code committed into source control. The benefits of good practice You may never have experienced any major issues while uploading files over FTP, and good FTP clients can help. However, there are other benefits to moving to modern deployment practices. No surprises when you launch If you are deploying in the way I suggest in this article you should have no surprises when you launch because the code you committed from your local environment should be the same code you deploy – and to staging if you have a staging server. A missing vital file won’t cause things to start throwing errors on updating the live site. Being able to work collaboratively Source control and good deployment practice makes working with your clients and other developers easy. Deploying first to a staging server means you can show your client updates and then push them live. If you subcontract some part of the work, you can give your subcontractor the ability to deploy to staging, leaving you with the final push to launch, once you know you are happy with the work. Having a proper backup of site files with access to them from anywhere The process I will outline requires the use of hosted, external source control. This gives you a backup of your latest commit and the ability to clone those files and start working on them from any machine, wherever you are. Being able to jump back into a site quickly when the client wants a few changes When doing client work it is common for some work to be handed over, then several months might go by without you needing to update the site. If you don’t have a good process in place, just getting back to work on it may take several hours for what could be only a few hours of work in itself. A solid method for getting your local copy up to date and deploying your changes live can cut that set-up time down to a few minutes. The tool chain In the rest of this article I assume that your current practice is to deploy your files over (S)FTP, using an FTP client. You would like to move to a more robust method of deployment, but without blowing apart your workflow and spending all Christmas trying to put it back together again. Therefore I’m selecting the most straightforward tools to get you from A to B. Source control Perhaps you already use some kind of source control for your sites. Today that is likely to be Git but you might also use Subversion or Mercurial. If you are not using any source control at all then I would suggest you choose Git, and that is what I will be working with in this article. When you work with Git, you always have a local repository. This is where your changes are committed. You also have the option to push those changes to a remote repository; for example, GitHub. You may well have come across GitHub as somewhere you can go to download open source code. However, you can also set up private repositories for sites whose code you don’t want to make publicly accessible. A hosted Git repository gives you somewhere to push your commits to and deploy from, so it’s a crucial part of our tool chain. A deployment service Once you have your files pushed to a remote repository, you then need a way to deploy them to your staging environment and live server. This is the job of a deployment service. This service will connect securely to your hosting, and either automatically (or on the click of a button) transfer files from your Git commit to the hosting server. If files need removing, the service should also do this too, so you can be absolutely sure that your various environments are the same. Tools to choose from What follows are not exhaustive lists, but any of these should allow you to deploy your sites without FTP. Hosted Git repositories GitHub Beanstalk Bitbucket Standalone deployment tools Deploy dploy.io FTPloy I’ve listed Beanstalk as a hosted Git repository, though it also includes a bundled deployment tool. Dploy.io is a standalone version of that tool just for deployment. In this tutorial I have chosen two separate services to show how everything fits together, and because you may already be using source control. If you are setting up all of this for the first time then using Beanstalk saves having two accounts – and I can personally recommend them. Putting it all together The steps we are going to work through are: Getting your local site into a local Git repository Pushing the files to a hosted repository Connecting a deployment tool to your web hosting Setting up a deployment Get your local site into a local Git repository Download and install Git for your operating system. Open up a Terminal window and tell Git your name using the following command (use the name you will set up on your hosted repository). > git config --global user.name "YOUR NAME" Use the next command to give Git your email address. This should be the address that you will use to sign up for your remote repository. > git config --global user.email "YOUR EMAIL ADDRESS" Staying in the command line, change to the directory where you keep your site files. If your files are in /Users/rachel/Sites/mynicewebite you would type: > cd /Users/rachel/Sites/mynicewebsite The next command tells Git that we want to create a new Git repository here. > git init We then add our files: > git add . Then commit the files: > git commit -m “Adding initial files” The bit in quotes after -m is a message describing what you are doing with this commit. It’s important to add something useful here to remind yourself later why you made the changes included in the commit. Your local files are now in a Git repository! However, everything should be just the same as before in terms of working on the files or viewing them in a local web server. The only difference is that you can add and commit changes to this local repository. Want to know more about Git? There are some excellent resources in a range of formats here. Setting up a hosted Git repository I’m going to use Atlassian Bitbucket for my first example as they offer a free hosted and private repository. Create an account on Bitbucket. Then create a new empty repository and give it a name that will identify the repository easily. Click Getting Started and under Command Line select “I have an existing project”. This will give you a set of instructions to run on the command line. The first instruction is just to change into your working directory as we did before. We then add a remote repository, and run two commands to push everything up to Bitbucket. cd /path/to/my/repo git remote add origin https://myuser@bitbucket.org/myname/24ways-tutorial.git git push -u origin --all git push -u origin --tags When you run the push command you will be asked for the password that you set for Bitbucket. Having entered that, you should be able to view the files of your site on Bitbucket by selecting the navigation option Source in the sidebar. You will also be able to see commits. When we initially committed our files locally we added the message “Adding initial files”. If you select Commits from the sidebar you’ll see we have one commit, with the message we set locally. You can imagine how useful this becomes when you can look back and see why you made certain changes to a project that perhaps you haven’t worked on for six months. Before working on your site locally you should run: > git pull in your working directory to make sure you have all of the most up-to-date files. This is especially important if someone else might work on them, or you just use multiple machines. You then make your changes and add any changed or modified files, for example: > git add index.php Commit the change locally: > git commit -m “updated the homepage” Then push it to Bitbucket: > git push origin master If you want to work on your files on a different computer you clone them using the following command: > git clone https://myuser@bitbucket.org/myname/24ways-tutorial.git You then have a copy of your files that is already a Git repository with the Bitbucket repository set up as a remote, so you are all ready to start work. Connecting a deployment tool to your repository and web hosting The next step is deploying files. I have chosen to use a deployment tool called Deploy as it has support for Bitbucket. It does have a monthly charge – but offers a free account for open source projects. Sign up for your account then log in and create your first project. Select Create an empty project. Under Configure Repository Details choose Bitbucket and enter your username and password. If Deploy can connect, it will show you your list of projects. Select the one you want. The next screen is Add New Server and here you need to configure the server that you want to deploy to. You might set up more than one server per project. In an ideal world you would deploy to a staging server for your client preview changes and then deploy once everything is signed off. For now I’ll assume you just want to set up your live site. Give the server a name; I usually use Production for the live web server. Then choose the protocol to connect with. Unless your host really does not support SFTP (which is pretty rare) I would choose that instead of FTP. You now add the same details your host gave you to log in with your SFTP client, including the username and password. The Path on server should be where your files are on the server. When you log in with an SFTP client and you get put in the directory above public_html then you should just be able to add public_html here. Once your server is configured you can deploy. Click Deploy now and choose the server you just set up. Then choose the last commit (which will probably be selected for you) and click Preview deployment. You will then get a preview of which files will change if you run the deployment: the files that will be added and any that will be removed. At the very top of that screen you should see the commit message you entered right back when you initially committed your files locally. If all looks good, run the deployment. You have taken the first steps to a more consistent and robust way of deploying your websites. It might seem like quite a few steps at first, but you will very soon come to realise how much easier deploying a live site is through this process. Your new procedure step by step Edit your files locally as before, testing them through a web server on your own computer. Commit your changes to your local Git repository. Push changes to the remote repository. Log into the deployment service. Hit the Deploy now button. Preview the changes. Run the deployment and then check your live site. Taking it further I have tried to keep things simple in this article because so often, once you start to improve processes, it is easy to get bogged down in all the possible complexities. If you move from deploying with an FTP client to working in the way I have outlined above, you’ve taken a great step forward in creating more robust processes. You can continue to improve your procedures from this point. Staging servers for client preview When we added our server we could have added an additional server to use as a staging server for clients to preview their site on. This is a great use of a cheap VPS server, for example. You can set each client up with a subdomain – clientname.yourcompany.com – and this becomes the place where they can view changes before you deploy them. In that case you might deploy to the staging server, let the client check it out and then go back and deploy the same commit to the live server. Using Git branches As you become more familiar with using Git, and especially if you start working with other people, you might need to start developing using branches. You can then have a staging branch that deploys to staging and a production branch that is always a snapshot of what has been pushed to production. This guide from Beanstalk explains how this works. Automatic deployment to staging I wouldn’t suggest doing automatic deployment to the live site. It’s worth having someone on hand hitting the button and checking that everything worked nicely. If you have configured a staging server, however, you can set it up to deploy the changes each time a commit is pushed to it. If you use Bitbucket and Deploy you would create a deployment hook on Bitbucket to post to a URL on Deploy when a push happens to deploy the code. This can save you a few steps when you are just testing out changes. Even if you have made lots of changes to the staging deployment, the commit that you push live will include them all, so you can do that manually once you are happy with how things look in staging. Further Reading The tutorials from Git Client Tower, already mentioned in this article, are a great place to start if you are new to Git. A presentation from Liam Dempsey showing how to use the GitHub App to connect to Bitbucket Try Git from Code School The Git Workbook a self study guide to Git from Lorna Mitchell Get set up for the new year I love to start the New Year with a clean slate and improved processes. If you are still wrangling files with FTP then this is one thing you could tick off your list to save you time and energy in 2015. Post to the comments if you have suggestions of tools or ideas for ways to enhance this type of set-up for those who have already taken the first steps. 2014 Rachel Andrew rachelandrew 2014-12-04T00:00:00+00:00 https://24ways.org/2014/developing-robust-deployment-procedures/ process
62 Being Customer Supportive Every day in customer support is an inbox, a Twitter feed, or a software forum full of new questions. Each is brimming with your customers looking for advice, reassurance, or fixes for their software problems. Each one is an opportunity to take a break from wrestling with your own troublesome tasks and assist someone else in solving theirs. Sometimes the questions are straightforward and can be answered in a few minutes with a short greeting, a link to a help page, or a prewritten bit of text you use regularly: how to print a receipt, reset a password, or even, sadly, close your account. More often, a support email requires you to spend some time unpacking the question, asking for more information, and writing a detailed personal response, tailored to help that particular user on this particular day. Here I offer a few of my own guidelines on how to make today’s email the best support experience for both me and my customer. And even if you don’t consider what you do to be customer support, you might still find the suggestions useful for the next time you need to communicate with a client, to solve a software problem with teammates, or even reach out and ask for help yourself. (All the examples appearing in this article are fictional. Any resemblance to quotes from real, software-using persons is entirely coincidental. Except for the bit about Star Wars. That happened.) Who’s TAHT girl I’ll be honest: I briefly tried making these recommendations into a clever mnemonic like FAST (facial drooping, arm weakness, speech difficulties, time) or PAD (pressure, antiseptic, dressing). But instead, you get TAHT: tone, ask, help, thank. Ah, well. As I work through each message in my support queue, I listen to the tone of the email ask clarifying questions bring in extra help as needed and thank the customer when the problem is solved. Let’s open an email and get started! Leave your message at the sound of the tone With our enthusiasm for emoji, it can be very hard to infer someone’s tone from plain text. How much time have you spent pondering why your friend responded with “Thanks.” instead of “Thanks!”? I mean, why didn’t she :grin: or :wink: too? Our support customers, however, are often direct about how they’re feeling: I’m working against a deadline. Need this fixed ASAP!!!! This hasn’t worked in a week and I am getting really frustrated. I’ve done this ten times before and it’s always worked. I must be missing something simple. They want us to understand the urgency of this from their point of view, just as much as we want to help them in a timely manner. How this information is conveyed gives us an instant sense of whether they are frustrated, angry, or confused—and, just as importantly, how frustrated-angry-confused they are. Listen to this tone before you start writing your reply. Here are two ways I might open an email: “I’m sorry that you ran into trouble with this.” “Sorry you ran into trouble with this!” The content is largely the same, but the tone is markedly different. The first version is a serious, staid reaction to the problem the customer is having; the second version is more relaxed, but no less sincere. Matching the tone to the sender’s is an important first step. Overusing exclamation points or dropping in too-casual language may further upset someone who is already having a crummy time with your product. But to a cheerful user, a formal reply or an impersonal form response can be off-putting, and damage a good relationship. When in doubt, I err on the side of being too formal, rather than sending a reply that may be read as flip or insincere. But whichever you choose, matching your correspondent’s tone will make for a more comfortable conversation. Catch the ball and throw it back Once you’ve got that tone on lock, it’s time to tackle the question at hand. Let’s see what our customer needs help with today: I tried everything in the troubleshooting page but I can’t get it to work again. I am on a Mac. Please help. Hmm, not much information here. Now, if I got this short email after helping five other people with the same problem on Mac OS X, I would be sorely tempted to send this customer that common solution in my first reply. I’ve found it’s important to resist the urge to assume this sixth person needs the same answer as the other five, though: there isn’t enough to connect this email to the ones that came before hers. Instead, ask a few questions to start. Invest some time to see if there are other symptoms in common, like so: I’m sorry that you ran into trouble with this! I’ll need a little more information to see what’s happening here. [questions] Thank you for your help. Those questions are customized for the customer’s issue as much as possible, and can be fairly wide-ranging. They may include asking for log files, getting some screenshots, or simply checking the browser and operating system version she’s using. I’ll ask anything that might make a connection to the previous cases I’ve answered—or, just as importantly, confirm that there isn’t a connection. What’s more, a few well-placed questions may save us both from pursuing the wrong path and building additional frustration. (A note on that closing: “Thank you for your help”–I often end an email this way when I’ve asked for a significant amount of follow up information. After all, I’m imposing on my customer’s time to run any number of tests. It’s a necessary step, but I feel that thanking them is a nice acknowledgment we’re in this together.) Having said that, though, let’s bring tone back into the mix: I tried everything in the troubleshooting but I can’t get it to work again. I am on a Mac. I’m working against a deadline. Need this fixed ASAP!!!! This customer wants answers now. I’ll still ask for more details, but would consider including the solution to the previous problem in my initial reply as well. (But only if doing so can’t make the situation worse!) I’m sorry that you ran into trouble with this! I’ll need a little more information to see what’s happening here. [questions] If you’d like to try something in the meantime, delete the file named xyz.txt. (If this isn’t the cause of the problem, deleting the file won’t hurt anything.) Here’s how to find that file on your computer: [steps] Let me know how it goes! In the best case, the suggestion works and the customer is on her way. If it doesn’t solve the problem, you will get more information in answer to your questions and can explore other options. And you’ve given the customer an opportunity to be involved in fixing the issue, and some new tools which might come in handy again in the future. Bring in help The support software I use counts how many emails the customer and I have exchanged, and reports it in a summary line in my inbox. It’s an easy, passive reminder of how long the customer and I have been working together on a problem, especially first thing in the morning when I’m reacquainting myself with my open support cases. Three is the smallest number I’ll see there: the customer sends the initial question (1 email); I reply with an answer (2 emails); the customer confirms the problem is solved (3 emails). But the most complicated, stickiest tickets climb into double-digit replies, and anything that stretches beyond a dozen is worthy of a cheer in Slack when we finally get to the root of the problem and get it fixed. While an extra round of questions and answers will nudge that number higher, it gives me the chance to feel out the technical comfort level of the person I’m helping. If I ask the customer to send some screenshots or log files and he isn’t sure how to do that, I will use that information to adjust my instructions on next steps. I may still ask him to try running a traceroute on his computer, but I’ll break down the steps into a concise, numbered list, and attach screenshots of each step to illustrate it. If the issue at hand is getting complicated, take note if the customer starts to feel out of their depth technically—either because they tell you so directly or because you sense a shift in tone. If that happens, propose bringing some outside help into the conversation: Do you have a network firewall or do you use any antivirus software? One of those might be blocking a connection that the software needs to work properly; here’s a list of the required connections [link]. If you have an IT department in-house, they should be able to help confirm that none of those are being blocked. or: This error message means you don’t have permission to install the software on your own computer. Is there a systems administrator in the office that may be able to help with this? For email-based support cases, I’ll even offer to add someone from their IT department to the thread, so we can discuss the problem together rather than have the customer relay questions and answers back and forth. Similarly, there are occasionally times when my way of describing things doesn’t fit how the customer understands them. Rather than bang our heads against our keyboards, I will ask one of my support colleagues to join the conversation from our side, and see if he can explain things more clearly than I’ve been able to do. We appreciate your business. Please call again And then, o frabjous day, you get your reward: the reply which says the problem has been solved. That worked!! Thank you so much for saving my day! I wish I could send you some cookies! If you were here, I would give you my tickets to Star Wars. [Reply is an animated gif.] Sometimes the reply is a bit more understated: That fixed it. Thanks. Whether the customer is elated, satisfied, or frankly happy to be done with emailing support, I like to close longer email threads or short, complicated issues with a final thanks and reminder that we’re here to help: Thank you for the update; I’m glad to hear that solved the problem for you! I hope everything goes smoothly for you now, but feel free to email us again if you run into any other questions or problems. Best, Then mark that support case closed, and move on to the next question. Because even with the most thoughtfully designed software product, there will always be customers with questions for your capable support team to answer. Tone, ask, help, thank So there you have it: TAHT. Pay attention to tone; ask questions; bring in help; thank your customer. (Lack of) catchy mnemonics aside, good customer support is about listening, paying attention, and taking care in your replies. I think it can be summed up beautifully by this quote from Pamela Marie (as tweeted by Chris Coyier): Golden rule asking a question: imagine trying to answer it Golden rule in answering: imagine getting your answer You and your teammates are applying a variation of this golden rule in every email you write. You’re the software ambassadors to your customers and clients. You get the brunt of the problems and complaints, but you also get to help fix them. You write the apologies, but you also have the chance to make each person’s experience with your company or product a little bit better for next time. I hope that your holidays are merry and bright, and may all your support inboxes be light. 2015 Elizabeth Galle elizabethgalle 2015-12-02T00:00:00+00:00 https://24ways.org/2015/being-customer-supportive/ process
66 Solve the Hard Problems So, here we find ourselves on the cusp of 2016. We’ve had a good year – the web is still alive, no one has switched it off yet. Clients still have websites, teenagers still have phone apps, and there continue to be plenty of online brands to meaningfully engage with each day. Good job team, high fives all round. As it’s the time to make resolutions, I wanted to share three small ideas to take into the new year. Get good at what you do “How do you get to Carnegie Hall?” the old joke goes. “Practise, practise, practise.” We work in an industry where there is an awful lot to learn. There’s a lot to learn to get started and then once you do, there’s a lot more to learn to keep your skills current. Just when you think you’ve mastered something, it changes. This is true of many industries, of course, but the sheer pace of change for us makes learning not an annual activity, but daily. Learning takes time, and while I’m not convinced that every skill takes the fabled ten thousand hours to master, there is certainly no escaping that to remain current we must reinvest time in keeping our skills up to date. Picking where to spend your time One of the hardest aspects of this thing of ours is just choosing what to learn. If you, like me, invested any time in learning the Less CSS preprocessor over the last few years, you’ll probably now be spending your time relearning Sass instead. If you spent time learning Grunt, chances are you’ll now be thinking about whether you should switch to Gulp. It’s not just that there are new types of tools, there are new tools and frameworks to do the things you’re already doing, but, well, differently. Deciding what to learn is hard and the costs of backing the wrong horse can seriously mount up; so much so that by the time you’ve learned and then relearned the tools everyone says you need for your job, there’s rarely enough time to spend really getting to know how best to use them.  Practise, practise, practise Do you know how you don’t get to Carnegie Hall? By learning a new instrument each week. It takes time and experience to really learn something well. That goes for a new JavaScript framework as much as a violin. If you flit from one shiny new thing to another, you’re destined to produce amateurish work forever. Learn the new thing, but then stick with it long enough to get really good at it – even if Twitter trolls try to convince you it’s not cool. What’s really not cool is living as a forevernoob. If you’re still not sure what to learn, go back to basics. Considering a new CSS or JavaScript framework? Invest that time in learning the underlying CSS or JavaScript really well instead. Those skills will stand the test of time. Audience and purpose Back when I was in school, my English teacher (a nice Welsh lady, who I appreciate more now than I did back then) used to love to remind us that every piece of writing should have an audience and a purpose. So much so that audience and purpose almost became her catch phrase. For every essay, article or letter, we were reminded to consider who we were writing it for and what we were trying to achieve. It’s something I think about a lot; certainly when writing, but also in almost every other creative endeavour. Asking who is this for and what am I trying to achieve applies equally to designing a logo or website, through to composing music or writing software. Being productive It seems like everyone wants to have a product these days. As someone who used to do client services work and now has a product company, I often talk with people who are interested in taking something they’ve built in-house and turning it into a product. You know the sort of thing: a design agency with its own CMS or project management web app; the very logical thought process of: if this helps our business, maybe others will find it valuable too; the question that inevitably follows: could we turn this into a product? Whether consciously or not, the audience and purpose influence nearly every aspect of your creative process. Once written or designed or developed or created, revising a work to change the audience and purpose can be quite a challenge. No matter how much you want to turn the tension-building, atmospheric music for a horror film into a catchy chart hit, it’s going to be a struggle. Yes, it’s music, but that’s neither the audience nor purpose for which it was created. The same is absolutely true for your in-house tools – those were also designed for a specific audience and purpose. Your in-house CMS would have been designed with an audience of your own development team, who are busy implementing sites for clients. The purpose is to make that team more productive overall, taking into account considerations of maintaining multiple sites on a common codebase, training clients, a more mature and stable platform and all the other benefits of reusing the same code for each project. The audience is your team and the purpose increased productivity. That’s very different from a customer who wants to buy a polished system to use off-the-shelf. If their needs perfectly aligned with yours then they wouldn’t be in the market for your product – they would have built their own. Sometimes you hear the advice to “scratch your own itch” when it comes to product design. I don’t completely agree. Got an itch? Great. Find other itchy people and sell them a backscratcher. Building a product, like designing a website, is a lot of work. It requires knowing your audience and purpose inside out. You can’t fudge it and you can’t just hope you’ll find an audience for some old thing you have lying around. Always consider the audience and purpose for everything you create. It’s often the difference between success and failure. Solve the hard problems Human beings have a natural tendency to avoid hard problems. In digital design (websites, software, whatever) the received wisdom is often that we can get 80% of the way towards doing the hard thing by doing something that’s not very hard. Do you know what you get at the end of it? Paid. But nothing really great ever happens that way. I worked on a client project a while back where one of the big challenges was making full use of the massive image library they had built up over the years. The client had tens of thousands of photographs, along with a fair amount of video and a large MP3 audio library too. If it wasn’t managed carefully, storage sizes would get out of control, content would go unattributed, and everything would get very messy very quickly. I could tell from the outset that this aspect of the project was going to be a constant problem. So we tackled it head-on. We designed and built a media management system to hold and process all the assets, and added an API so the content management system could talk to it. Every time the site needed a photo at a new size, it made an API request to the system and everything was handled seamlessly. It was a daunting job to invest all the time and effort in building that dedicated system and API, but it really paid off. Instead of having the constant troubles of a vast library of media, it became one of the strongest parts of the project. Turn your hardest problems into your biggest strengths There’s a funny thing about hard problems. The hardest problems are the most fun to solve and have the biggest impact. Maybe you’re the sort of person who clocks in for work, does their job and clocks out at 5pm without another thought. But I don’t think you are, because you’re here reading this. If you really love what you do, I don’t think you can be satisfied in your work unless you’re seeking out and working on those hard problems. That’s where the magic is. The new year is a helpful time to think about breaking bad habits. Whether it’s smoking a bit less, or going to the gym a bit more, the ticking over of the calendar can provide the motivation for a new start. I have some suggestions for you. Get good at what you do. Practise your skills and don’t just flit from one shiny thing to the next. Remember who you’re doing it for and why. Consider the audience and purpose for everything you create. Solve the hard problems. It’s more interesting, more satisfying, and has a greater impact. As we move into 2016, these are the things I’m going to continue to work on. Maybe you’d like to join me. 2015 Drew McLellan drewmclellan 2015-12-24T00:00:00+00:00 https://24ways.org/2015/solve-the-hard-problems/ process
82 Being Prepared To Contribute “You’ll figure it out.” The advice my dad gives has always been the same, whether addressing my grade school homework or paying bills after college. If I was looking for a shortcut, my dad wasn’t going to be the one to provide it. When I was a kid it infuriated the hell out of me, but what I then perceived to be a lack of understanding turned out to be a keystone in my upbringing. As an adult, I realize the value in not receiving outright solutions, but being forced to figure things out. Even today, when presented with a roadblock while building for the web, I am temped to get by with the help of the latest grid system, framework, polyfill, or plugin. In and of themselves these resources are harmless, but before I can drop them in, those damn words still echo in the back of my mind: “You’ll figure it out.” I know that if I blindly implement these tools as drag and drop solutions I fail to understand the intricacies behind how and why they were built; repeatedly using them as shortcuts handicaps my skill set. When I solely rely on the tools of others, my work is at their mercy, leaving me less creative and resourceful, and, thus, less able to contribute to the advancement of our industry and community. One of my favorite things about this community is how generous and collaborative it can be. I’ve loved seeing FitVids used all over the web and regularly improved upon at Github. I bet we can all think of a time where implementing a shared resource has benefitted our own work and sanity. Because these resources are so valuable, it’s important that we continue to be a part of the conversation in order to further develop solutions and ideas. It’s easy to assume there’s someone smarter or more up-to-date in any one area, but with a degree of understanding and perspective, we can all participate. This open form of collaboration is in our web DNA. After all, its primary purpose was to promote the exchange and development of new ideas. Tim Berners-Lee proposed a global hypertext project, to be known as the World Wide Web. Based on the earlier “Enquire” work, it was designed to allow people to work together by combining their knowledge in a web of hypertext documents. I’m delighted to find that this spirit of collaborative ingenuity is alive and well on the web today. Take the story of Off Canvas as an example. I was at an ATX Dribbble meet up where I met Jason Weaver and chatted to him about his recent work on the responsive layout prototype, Off Canvas. Jason said he came across a post by Luke Wroblewski outlining the idea and saw this: If anyone is interested in building a complete example of this approach using responsive Web design techniques, let me know! From there Luke recounts: We went back and forth on email, with me laying out ideas and Jason doing all the hard work to see if they can be done and improving them bit by bit! Once we got to something we both liked, I wrote up an article explaining things and he hosted the examples. Luke took the time to clearly outline and diagram his ideas, and Jason responded with a solid proof of concept that has evolved into a tool we all have at our disposal. Victory! I have also benefitted from comrades who have taken an idea of mine into development. After blogging about some concerns in regards to maintaining hierarchy as media queries are used to shift layouts, Jordan Moore rebounded with some responsive demos where he used flexbox to (re)order content as viewport sizing changes. Similar stories can be found behind the development of things like FitVids, FitText, and Molten Leading. I love this pattern of collaboration because it involves a fairly specific process: Initial idea or prototype is outlined or built, then shared Discuss Someone develops or improves it, then shares it Discuss Someone else develops or improves it, then shares it. Infinity. This is what the web looks like when we build it together, and I’d argue that steps 2+ are absolutely crucial. A web where everyone develops their own ideas and tools independent of one another is like a room full of people talking and no one listening. The pattern itself mimics a literal web structure, and ideally we’d be able to follow a strand from one idea to the next and so on. Blessed are the curators Sometimes those lines aren’t easy to find or follow. Thankfully, there are people who painstakingly log each experiment and index much of what’s out there. Chris Coyier does this with CSS in general, and Brad Frost is doing this for responsive and multi-device design with his Pattern Library. Seriously, take a look at this page and imagine what it would take to find, track and organize the progression of each of these resources yourself. I’d argue that ongoing collections like these are more valuable than the sum of their parts when they are updated regularly as opposed to a top ten tips blog post format. Here’s my soapbox Here are a few things I appreciate about how things are shared and contributed online. And yes, I could do way better at all of them myself. Concise write-ups: honor others’ time by getting to the point. Not every idea or solution needs two thousand words to convey fully. I love long-form posts, but there’s a time and a place for them. Visual aids: if a quick illustration, screenshot, or graphic helps illustrate your point or problem, yes please. By the way, Luke Wroblewski rules the school on both of these. Demo it: host it yourself, or put it on CodePen or JS Bin for others to see. Put it on Github: share and improve with the rest of the community. Consider, however, that because someone puts something on Github doesn’t mean they’re forever bound to provide support or instruction. This isn’t a call for everyone to learn everything all the time, but if you’re curious or interested in something, skip the shortcut and get your hands dirty: sketch, prototype, question, debate, fork, and share. Figuring these things out on our own makes us valuable contributors to the web – the thing that ultimately we’re all trying to figure out together. 2012 Trent Walton trentwalton 2012-12-03T00:00:00+00:00 https://24ways.org/2012/being-prepared-to-contribute/ process
85 Starting Your Project on the Right Foot (and Keeping It There) I’m not sure if anything is as terrifying as beginning a new design project. I often spend hours trying to find the best initial footing in a design, so I’ve been working hard to improve my process, particularly for the earliest stages of a project. I want to smooth out the bumps that disrupt my creative momentum and focus on the emotional highs and lows I experience, and then try to minimize the lows and ride the highs as long as possible. Design is often a struggle broken up by blissful moments of creative clarity that provide valuable force to move your work forward. Momentum is a powerful tool in creative work, and it’s something we don’t always maximize when we’re working because of the hectic nature of our field. Obviously, every designer is going to have a different process, but I thought I’d share some of the methods I’ve begun to adopt. I hope this will spark a conversation among designers who are interested in looking at process in a new way. Jump-starting a project I cannot overstate the importance of immersing yourself in design and collecting ample amounts of inspiration when beginning a project. I make it a daily practice to visit a handful of sites (Dribbble, Graphic Exchange, Web Creme, siteInspire, Designspiration, and others) and save any examples of design that I like. I then sort them into general categories (publication design, illustration, typography, web design, and so on). Enjoying a bit of fresh design every day helps me absorb it and analyze why it’s effective instead of just imitating it.  Many designers are afraid to look at too much design for fear that they’ll be tempted to copy it, but I feel a steady influx of design inspiration reduces that possibility. You’re much more likely to take the easy way out and rip off a design if you’re scrambling for inspiration after getting stuck. If you are immersed in design from a variety of mediums, you’ll engage your creative brain on multiple levels and have an easier time creating something unique for your project. Looking at good design will not make you a good designer but it will make you a better designer. Design is design Try not to limit your visual research to the medium you’re working in. Websites, books, posters and packaging all have their own unique limitations and challenges, and any one of those characteristics could be useful to you. Posters need to grab the viewer and pass on a small tidbit of information; packaging needs to encourage physical interaction; and websites need to encourage exploration. If you know the challenges you’ll be facing, you will know where to look for design that tackles those same problems. I find it refreshing to look at design from the turn of the nineteenth century, when type was laid out on objects without thought to aesthetics. Many vintage packages break all sorts of modern design rules, and looking at that kind of work is a great way to spark your creativity. Pulling yourself out of the box and away from the rules of what you’re working on can reveal solutions that are innovative and unique. After a little finessing, the warning label text from a 1940s hazardous chemical box from could have the exact type and icon arrangement you need for your project. There’s a massive pool of design to pull from that doesn’t have the limitations the web has, and exploring those design worlds will help you grow your own repertoire. If all else fails, start with the footer The very beginning of a project is the most frustrating point in a project for me. I’m trying to figure out typeface combinations, colors and the overall voice of the design, and until I find the right solutions, I’m a wreck. I’ve found often that my frustration stems from trying to solve too many problems at once. The beginning of a project has a lot of moving targets, nearly endless possible solutions, and constantly changing variables. You’ll knock out one problem only to discover your solution doesn’t jive with something you worked out earlier — you end up designing in circles. If you find yourself getting stuck at the beginning of a website design, try working out one specific element of the site and see what emerges. I’m going to recommend the footer. Why? Footers can easily be ignored in a design or become a dumping ground for items that couldn’t be worked into the main layout. But, at the start of most projects, the minimum content requirements for the footer are usually established. There needs to be a certain number of links, social media buttons, copyright details, a search bar, and so on. It’s a self-contained item within the design that has a specific purpose, and that’s a great element to focus on when you’re stuck in a design. Colors, typefaces, link styles, input fields and buttons can all be sketched out from just the footer. It’s a very flexible element that can be as prominent or subtle as you want, and it’s a solid starting point for setting the tone and style of a site. Save the details Designers love details. I love details. But don’t let nitpicking early on in your process kill your creative momentum. Design is an emotional process, and being frustrated or defeated by a tricky problem or a graphical detail you just can’t nail down can deflate your creative energies. If you hit a roadblock, set it aside and tackle another piece of the project. As you spend time engaged in a design, the style you develop will evolve according to the needs of the content, and you might arrive naturally at a solution that will work perfectly for the problem that had you stuck before.  If I find myself working on one particular element for more than a half an hour without any clear movement, I shelve it. Designers often wear their obsessive detail-oriented tendencies as a badge of honor, but there’s a difference between making the design better and wasting time. If you’ve spent hours nudging elements around pixel by pixel and can’t settle on something, it probably means what you’re doing isn’t making a huge improvement on the design. Don’t be afraid to let it lie and come at it again with fresh eyes. You will be better equipped to tackle the finer points of a project once you’ve got the broad strokes defined. Have a plan when you start and stop designing We all know that creativity isn’t something you can turn on effortlessly, and it’s easy to forget the emotional process that goes along with design. If you leave a project in a place of frustration, it’s going to stay with you in your free time and affect you negatively, like a dark cloud of impending disaster. Try to end each design session with a victory, a small bit of definable progress that you can take with you in your downtime. Even something as small as finding the right opacity for the interior shadow on the search bar in the header of the site is a win. Likewise, when you return to a project after a break, it can be difficult to get the ball rolling on the design again if you set it down without a clear path for the next steps. I find that I work on details best when I’m returning from downtime, when I’m fresh and re-energized and ready to dig in again. Try to pick out at least one element you’d like to fine-tune when you are winding down in a design session and use it to kick-start your next session. Content is king I would argue there is nothing more crucial to the success of a design than having the content defined from the outset. Designing without content is similar to designing without an audience, and designing with vague ideas of content types and character limits is going to result in a muted design that doesn’t reach its full potential. Images and language go hand in hand with design, and can take a design from functional to outstanding if you have them available from the outset. We don’t always have the luxury of having content to build a design around, but fight for it whenever you can. For example, if the site you are designing is full of technical jargon, your paragraphs might need a longer line length to accommodate the longer words being used.  Often, working with content will lead to design solutions you wouldn’t have come to otherwise. Design speaks to content, and content speaks to design. Lorem ipsum doesn’t speak to anyone (unless you know Latin, in which case, congratulations!). Every project has its own set of needs, and every designer has his or her own method of working. There’s obviously no perfect process to design, and being dogmatic about process can be just as harmful as not having one. Exposing yourself to new design and new ways of designing is an easy way to test your skills and grow. When things are hard and you can’t get any momentum going on a design, this is when your skill set is truly challenged. We all hope to get wonderful projects with great assets and ample creative possibilities, but you won’t always be so blessed, and this is when the quality of your process is really going to shine. 2012 Bethany Heck bethanyheck 2012-12-02T00:00:00+00:00 https://24ways.org/2012/starting-your-project-on-the-right-foot/ process
88 Think First, Code Later This is a story that’s best told from the end, and it’s probably one you’re all familiar with. You, or someone just like you, have been building a website, probably as part of a skilled and capable team. You’re a front-end developer, focusing on JavaScript – it’s either your sole responsibility or shared around. It’s quite a big job, been going on for months, and at last it feels like you’re reaching the end of it. But, in a brief moment of downtime, you step back and take a look at the code as a whole. You notice that the folder called “jQuery plugins” suddenly looks rather full, and maybe there’s evidence of several methods of doing the same thing; there are loads of little niggly fixes in the bug tracker; and every place you use Ajax the structure of the data is slightly different. You sigh, and your shoulders droop slightly, and you think “Yeah, we’ll do that more cleanly next time.” The thing is, you probably already know how to rewrite the start of this story to make the ending work better. This situation is not really anyone’s fault – it’s just an accumulation of all the things you decided along the way, all the things you agreed you’d fix later that have disappeared into the black hole of technical debt, and accomodating all the “can we just…?” requests from around the team and the client. So, the solution to this is easy, right? More interminable planning meetings, more tightly controlled and documented specifications, less freedom to innovate, to try out new ideas and enjoy what you’re doing. Wait, that sounds even less fun than the old way. Minimum viable planning Actually, planning and specifications are exactly what you need, but the way you go about them can make a real difference, both to the quality of your code, and the quality of your life as a developer. It can be as simple as being a little more thoughtful before starting on any new piece of functionality. Involve your whole team if possible, or at least those working on what you’re doing. Canvass opinions and work out what the solution to the problem might look like first, rather than coding speculatively to find out. There are easy ways you can get into this habit of putting the thought and design up front, and it doesn’t have to mean spending more time on the project as a whole. It also doesn’t have to result in reams of functional specifications. Instead, let the code itself form the specification. As JavaScript applications become more complex, unit testing is becoming ever more important. So embrace it, whether you prefer QUnit, or Mocha, or any of the other JavaScript testing frameworks out there. The TDD (or test-driven development) pattern is all about writing the tests first and then writing functional code to pass those tests; or, if you prefer, code that meets the specification given by the tests. Sounds like a hassle at first, but once you get into the rhythm of it you should find that the time spent writing tests up front is no greater, and often significantly less, than the time you would have spent fixing bugs afterwards. If what you’re working on requires an API between client and server (usually Ajax but this can apply to any method of sending or receiving data) then spend a bit of time with the back-end developer to design the data contracts, before either of you cut any code. Work out what the API endpoints are going to be, and what the data structure you’ll get back from a certain endpoint looks like. A mock JSON object documented on a wiki is enough and it can be atomic. Don’t worry about planning the entire project at once, just plan enough to get on with your current tasks. Definition in this way doesn’t have to make your API immutable – change is still fine – but if you know roughly where you’re heading, then not only can your team’s efforts become more parallel, but you’re far more likely to have an easier time making it all work. And again, you have a specification – the shape of the data – to write your JavaScript against. Putting everything together, you end up with a logical flow of development, from the specification agreed with the client (your backlog), to the specification agreed with your team (the API contract design), to the specification agreed with your code (your unit tests). Hopefully, there will be ample clues in all of this to inform your front-end library choices, because by then you should have a better picture of what you’re going to need. What the framework? As a JavaScript developer predominantly, these are the choices I’m particularly interested in – how and why you use JavaScript libraries and frameworks, both what you expect from them and what you actually get. If we look back at how web development, and specifically JavaScript development has progressed – from the earliest days of using lines and lines of Dreamweaver code-barf to make an image rollover effect, to today’s large frameworks that handle working with the DOM, Ajax communication and visual effects all in one hit – the purpose of it is clear: to smooth over the inconsistent bumps between browsers and give a solid, reliable, predictable base on which to put our desired functionality. Understanding what we expect the language as a specification to do, and matching that to what we observe browsers actually doing, and then smoothing out the differences, is a big job. Since the language and the implementations are also changing as we go along, it also feels like a never-ending job. So make full use of this valuable effort. Use jQuery or YUI or anything else you’re comfortable with, but it still pays to think early on about what you need your library to do and what the best choice is to meet that need. I’ve come in to projects as a fixer and found, to take a recent example, that jQuery UI was being used just to provide a date picker and a modal effect. That’s a lot of code weight to provide two fairly simple pieces of functionality that could easily be covered by smaller plugins. Which isn’t to say that jQuery UI itself is a bad choice, but I could see that it had been included late on just to do those things, whereas a more considered approach would have been to put the library in early and use it more universally. There are other choices, too. If you automatically throw in jQuery (or whatever your favourite main library is) to a small site with limited functionality, you might only touch a tiny fraction of its scope. In my own development I started looking at what I actually needed from a JavaScript library. For a simple project like What the Framework?, all jQuery needed to do was listen for .ready() and then perform some light DOM selection before handing over to a client-side MVC framework. So perhaps there was another way to go about this while still avoiding the cross-browser headaches. Deleting jQuery But the jQuery pattern is compelling and familiar. And once you’re comfortable with something, it’s a bit of an effort to force yourself out of that comfort zone and learn. But looking back at my whole career, I realised that I’ve relearned pretty much everything I do, probably several times, since I started out. So it’s worth keeping in mind that learning and trying new things is how development has advanced to where it is now, and how it will keep advancing in the future. In the end this lead me to Ender, which is billed as an NPM-style package manager for the browser, letting you search for and manage small, loosely coupled modules and their dependencies, and compile them to one file with a common API. For What the Framework I ended up with a set of DOM tools, Underscore and Knockout, all minified into 25kb of JavaScript. This compares really well with 32kb minified for jQuery on its own, and Ender’s use of the dollar variable and the jQuery-like syntax in many modules makes switching over a low-friction experience. On more complex projects, where you’re really going to use all the features of something like jQuery, but want to minimise the loading of other dependencies when you don’t need them, I’ve recently started looking at Jam. This uses the RequireJS pattern to compile commonly used code into a library file and then manage dependencies and bring in others on a per-page basis depending on how you need it. Again, it all comes down to thinking about what you need and using it only when you need it. And the configurability of tools like Ender or Jam allow you to be responsive to changing requirements as your project grows. There is no right answer That’s not to say this way of working automatically makes things easier. It doesn’t. On a large, long-running project or one where future functionality is unknown, it’s still hard to predict and plan for everything – at least until crystal balls as a service come about. But by including strong engineering practices in your front-end, and trying to minimise technical debt, you’re at least giving yourself a decent safety net to guard against the “can we just…?” tendencies that are a fact of life. So, really, this is not an advocation of using a particular technology or framework, because I can’t tell you what works for you or your team. But what I can tell you is that working this way round has done wonders for my productivity and enthusiasm, both for code quality and for trying out new libraries. Give it a go, you might like it! 2012 Stephen Fulljames stephenfulljames 2012-12-07T00:00:00+00:00 https://24ways.org/2012/think-first-code-later/ process
97 Making Modular Layout Systems For all of the advantages the web has with distribution of content, I’ve always lamented the handiness of the WYSIWYG design tools from the print publishing world. When I set out to redesign my personal website, I wanted to have some of the same abilities that those tools have, laying out pages how I saw fit, and that meant a flexible system for dealing with imagery. Building on some of the CSS that Eric Meyer employed a few years back on the A List Apart design, I created a set of classes to use together to achieve the variety I was after. Employing multiple classes isn’t a new technique, but most examples aren’t coming at this from strictly editorial and visual perspectives; I wanted to have options to vary my layouts depending on content. If you want to skip ahead, you can view the example first. Laying the Foundation We need to be able to map out our page so that we have predictable canvas, and then create a system of image sizes that work with it. For the sake of this article, let’s use a simple uniform 7-column grid, consisting of seven 100px-wide columns and 10px of space between each column, though you can use any measurements you want as long as they remain constant. All of our images will have a width that references the grid column widths (in our example, 100px, 210px, 320px, 430px, 540px, 650px, or 760px), but the height can be as large as needed. Once we know our images will all have one of those widths, we can setup our CSS to deal with the variations in layout. In the most basic form, we’re going to be dealing with three classes: one each that represent an identifier, a size, and a placement for our elements. This is really a process of abstracting the important qualities of what you would do with a given image in a layout into separate classes, allowing you to quickly customize their appearance by combining the appropriate classes. Rather than trying to serve up a one-size-fits-all approach to styling, we give each class only one or two attributes and rely on the combination of classes to get us there. Identifier This specifies what kind of element we have: usually either an image (pic) or some piece of text (caption). Size Since we know how our grid is constructed and the potential widths of our images, we can knock out a space equal to the width of any number of columns. In our example, that value can be one, two, three, four, five, six, or seven. Placement This tells the element where to go. In our example we can use a class of left or right, which sets the appropriate floating rule. Additions I created a few additions that be tacked on after the “placement” in the class stack: solo, for a bit more space beneath images without captions, frame for images that need a border, and inset for an element that appears inside of a block of text. Outset images are my default, but you could easily switch the default concept to use inset images and create a class of outset to pull them out of the content columns. The CSS /* I D E N T I F I E R */ .pic p, .caption { font-size: 11px; line-height: 16px; font-family: Verdana, Arial, sans-serif; color: #666; margin: 4px 0 10px; } /* P L A C E M E N T */ .left {float: left; margin-right: 20px;} .right {float: right; margin-left: 20px;} .right.inset {margin: 0 120px 0 20px;} /* img floated right within text */ .left.inset {margin-left: 230px;} /* img floated left within text */ /* S I Z E */ .one {width: 100px;} .two {width: 210px;} .three {width: 320px;} .four {width: 430px;} .five {width: 540px;} .six {width: 650px;} .seven {width: 760px;} .eight {width: 870px;} /* A D D I T I O N S */ .frame {border: 1px solid #999;} .solo img {margin-bottom: 20px;} In Use You can already see how powerful this approach can be. If you want an image and a caption on the left to stretch over half of the page, you would use: <div class="pic four left"> <img src="image.jpg" /> <p>Caption goes here.</p> </div> Or, for that same image with a border and no caption: <img src="image.jpg" class="pic four left frame solo"/> You just tack on the classes that contain the qualities you need. And because we’ve kept each class so simple, we can apply these same stylings to other elements too: <p class="caption two left">Caption goes here.</p> Caveats Obviously there are some potential semantic hang-ups with these methods. While classes like pic and caption stem the tide a bit, others like left and right are tougher to justify. This is something that you have to decide for yourself; I’m fine with the occasional four or left class because I think there’s a good tradeoff. Just as a fully semantic solution to this problem would likely be imperfect, this solution is imperfect from the other side of the semantic fence. Additionally, IE6 doesn’t understand the chain of classes within a CSS selector (like .right.inset). If you need to support IE6, you may have to write a few more CSS rules to accommodate any discrepancies. Opportunities This is clearly a simple example, but starting with a modular foundation like this leaves the door open for opportunity. We’ve created a highly flexible and human-readable system for layout manipulation. Obviously, this is something that would need to be tailored to the spacing and sizes of your site, but the systematic approach is very powerful, especially for editorial websites whose articles might have lots of images of varying sizes. It may not get us fully to the flexibility of WYSIWYG print layouts, but methods like this point us in a direction of designs that can adapt to the needs of the content. View the example: without grid and with grid. 2008 Jason Santa Maria jasonsantamaria 2008-12-15T00:00:00+00:00 https://24ways.org/2008/making-modular-layout-systems/ process
101 Easing The Path from Design to Development As a web developer, I have the pleasure of working with a lot of different designers. There has been a lot of industry discussion of late about designers and developers, focusing on how different we sometimes are and how the interface between our respective phases of a project (that is to say moving from a design phase into production) can sometimes become a battleground. I don’t believe it has to be a battleground. It’s actually more like being a dance partner – our steps are different, but as long as we know our own part and have a little knowledge of our partner’s steps, it all goes together to form a cohesive dance. Albeit with less spandex and fewer sequins (although that may depend on the project in question). As the process usually flows from design towards development, it’s most important that designers have a little knowledge of how the site is going to be built. At the specialist web development agency I’m part of, we find that designs that have been well considered from a technical perspective help to keep the project on track and on budget. Based on that experience, I’ve put together my checklist of things that designers should consider before handing their work over to a developer to build. Layout One rookie mistake made by traditionally trained designers transferring to the web is to forget a web browser is not a fixed medium. Unlike designing a magazine layout or a piece of packaging, there are lots of available options to consider. Should the layout be fluid and resize with the window, or should it be set to a fixed width? If it’s fluid, which parts expand and which not? If it’s fixed, should it sit in the middle of the window or to one side? If any part of the layout is going to be flexible (get wider and narrower as required), consider how any graphics are affected. Images don’t usually look good if displayed at anything other that their original size, so should they behave? If a column is going to get wider than it’s shown in the Photoshop comp, it may be necessary to provide separate wider versions of any background images. Text size and content volume A related issue is considering how the layout behaves with both different sizes of text and different volumes of content. Whilst text zooming rather than text resizing is becoming more commonplace as the default behaviour in browsers, it’s still a fundamentally important principal of web design that we are suggesting and not dictating how something should look. Designs must allow for a little give and take in the text size, and how this affects the design needs to be taken into consideration. Keep in mind that the same font can display differently in different places and platforms. Something as simple as Times will display wider on a Mac than on Windows. However, the main impact of text resizing is the change in how much vertical space copy takes up. This is particularly important where space is limited by the design (making text bigger causes many more problems than making text smaller). Each element from headings to box-outs to navigation items and buttons needs to be able to expand at least vertically, if not horizontally as well. This may require some thought about how elements on the page may wrap onto new lines, as well as again making sure to provide extended versions of any graphical elements. Similarly, it’s rare theses days to know exactly what content you’re working with when a site is designed. Many, if not most sites are designed as a series of templates for some kind of content management system, and so designs cannot be tweaked around any specific item of content. Designs must be able to cope with both much greater and much lesser volumes of content that might be thrown in at the lorem ipsum phase. Particular things to watch out for are things like headings (how do they wrap onto multiple lines) and any user-generated items like usernames. It can be very easy to forget that whilst you might expect something like a username to be 8-12 characters, if the systems powering your site allow for 255 characters they’ll always be someone who’ll go there. Expect them to do so. Again, if your site is content managed or not, consider the possibility that the structure might be expanded in the future. Consider how additional items might be added to each level of navigation. Whilst it’s rarely desirable to make significant changes without revisiting the site’s information architecture more thoroughly, it’s an inevitable fact of life that the structure needs a little bit of flexibility to change over time. Interactions with and without JavaScript A great number of sites now make good use of JavaScript to streamline the user interface and make everything just that touch more usable. Remember, though, that any developer worth their salt will start by building the interface without JavaScript, get it all working, and then layer that JavaScript on top. This is to allow for users viewing the site without JavaScript available or enabled in their browser. Designers need to consider both states of any feature they’re designing – how it looks and functions with and without JavaScript. If the feature does something fancy with Ajax, consider how the same can be achieved with basic HTML forms, links and intermediary pages. These all need to be designed, because this is how some of your users will interact with the site. Logged in and logged out states When designing any type of web application or site that has a membership system – that is to say users can create an account and log into the site – the design will need to consider how any element is presented in both logged in and logged out states. For some items there’ll be no difference, whereas for others there may be considerable differences. Should an item be hidden completely not logged out users? Should it look different in some way? Perhaps it should look the same, but prompt the user to log in when they interact with it. If so, what form should that prompt take on and how does the user progress through the authentication process to arrive back at the task they were originally trying to complete? Couple logged in and logged out states with the possible absence of JavaScript, and every feature needs to be designed in four different states: Logged out with JavaScript available Logged in with JavaScript available Logged out without JavaScript available Logged in without JavaScript available Fonts There are three main causes of war in this world; religions, politics and fonts. I’ve said publicly before that I believe the responsibility for this falls squarely at the feet of Adobe Photoshop. Photoshop, like a mistress at a brothel, parades a vast array of ropey, yet strangely enticing typefaces past the eyes of weak, lily-livered designers, who can’t help but crumble to their curvy charms. Yet, on the web, we have to be a little more restrained in our choice of typefaces. The purest solution is always to make the best use of the available fonts, but this isn’t always the most desirable solution from a design point of view. There are several technical solutions such as techniques that utilise Flash (like sIFR), dynamically generated images and even canvas in newer browsers. Discuss the best approach with your developer, as every different technique has different trade-offs, and this may impact the design in other ways. Messaging Any site that has interactive elements, from a simple contact form through to fully featured online software application, involves some kind of user messaging. By this I mean the error messages when something goes wrong and the success and thank-you messages when something goes right. These typically appear as the result of an interaction, so are easy to forget and miss off a Photoshop comp. For every form, consider what gets displayed to the user if they make a mistake or miss something out, and also what gets displayed back when the interaction is successful. What do they see and where do the go next? With Ajax interactions, the user doesn’t get any visual feedback of the site waiting for a response from the server unless you design it that way. Consider using a ‘waiting’ or ‘in progress’ spinner to give the user some visual feedback of any background processes. How should these look? How do they animate? Similarly, also consider the big error pages like a 404. With luck, these won’t often be seen, but it’s at the point that they are when careful design matters the most. Form fields Depending on the visual style of your site, the look of a browser’s default form fields and buttons can sometimes jar. It’s understandable that many a designer wants to change the way they look. Depending on the browser in question, various things can be done to style form fields and their buttons (although it’s not as flexible as most would like). A common request is to replace the default buttons with a graphical button. This is usually achievable in most cases, although it’s not easy to get a consistent result across all browsers – particularly when it comes to vertical positioning and the space surrounding the button. If the layout is very precise, or if space is at a premium, it’s always best to try and live with the browser’s default form controls. Whichever way you go, it’s important to remember that in general, each form field should have a label, and each form should have a submit button. If you find that your form breaks either of those rules, you should double check. Practical tips for handing files over There are a couple of basic steps that a design can carry out to make sure that the developer has the best chance of implementing the design exactly as envisioned. If working with Photoshop of Fireworks or similar comping tool, it helps to group and label layers to make it easy for a developer to see which need to be turned on and off to get to isolate parts of the page and different states of the design. Also, if you don’t work in the same office as your developer (and so they can’t quickly check with you), provide a PDF of each page and state so that your developer can see how each page should look aside from any confusion with quick layers are switched on or off. These also act as a handy quick reference that can be used without firing up Photoshop (which can kill both productivity and your machine). Finally, provide a colour reference showing the RGB values of all the key colours used throughout the design. Without this, the developer will end up colour-picking from the comps, and could potentially end up with different colours to those you intended. Remember, for a lot of developers, working in a tool like Photoshop is like presenting a designer with an SSH terminal into a web server. It’s unfamiliar ground and easy to get things wrong. Be the expert of your own domain and help your colleagues out when they’re out of their comfort zone. That goes both ways. In conclusion When asked the question of how to smooth hand-over between design and development, almost everyone who has experienced this situation could come up with their own list. This one is mine, based on some of the more common experiences we have at edgeofmyseat.com. So in bullet point form, here’s my checklist for handing a design over. Is the layout fixed, or fluid? Does each element cope with expanding for larger text and more content? Are all the graphics large enough to cope with an area expanding? Does each interactive element have a state for with and without JavaScript? Does each element have a state for logged in and logged out users? How are any custom fonts being displayed? (and does the developer have the font to use?) Does each interactive element have error and success messages designed? Do all form fields have a label and each form a submit button? Is your Photoshop comp document well organised? Have you provided flat PDFs of each state? Have you provided a colour reference? Are we having fun yet? 2008 Drew McLellan drewmclellan 2008-12-01T00:00:00+00:00 https://24ways.org/2008/easing-the-path-from-design-to-development/ process
107 Using Google App Engine as Your Own Content Delivery Network Do you remember, years ago, when hosting was expensive, domain names were the province of the rich, and you hosted your web pages on Geocities? It seems odd to me now that there was a time when each and every geek didn’t have his own top-level domain and super hosting setup. But as the parts became more and more affordable a man could become an outcast if he didn’t have his own slightly surreal-sounding TLD. And so it will be in the future when people realise with surprise there was a time before affordable content delivery networks. A content delivery network, or CDN, is a system of servers spread around the world, serving files from the nearest physical location. Instead of waiting for a file to find its way from a server farm in Silicon Valley 8,000 kilometres away, I can receive it from London, Dublin, or Paris, cutting down the time I wait. The big names — Google, Yahoo, Amazon, et al — use CDNs for their sites, but they’ve always been far too expensive for us mere mortals. Until now. There’s a service out there ready for you to use as your very own CDN. You have the company’s blessing, you won’t need to write a line of code, and — best of all — it’s free. The name? Google App Engine. In this article you’ll find out how to set up a CDN on Google App Engine. You’ll get the development software running on your own computer, tell App Engine what files to serve, upload them to a web site, and give everyone round the world access to them. Creating your first Google App Engine project Before we do anything else, you’ll need to download the Google App Engine software development kit (SDK). You’ll need Python 2.5 too — you won’t be writing any Python code but the App Engine SDK will need it to run on your computer. If you don’t have Python, App Engine will install it for you (if you use Mac OS X 10.5 or a Linux-based OS you’ll have Python; if you use Windows you won’t). Done that? Excellent, because that’s the hardest step. The rest is plain sailing. You’ll need to choose a unique ‘application id’ — nothing more than a name — for your project. Make sure it consists only of lowercase letters and numbers. For this article I’ll use 24ways2008, but you can choose anything you like. On your computer, create a folder named after your application id. This folder can be anywhere you want: your desktop, your documents folder, or wherever you usually keep your web files. Within your new folder, create a folder called assets, and within that folder create three folders called images, css, and javascript. These three folders are the ones you’ll fill with files and serve from your content delivery network. You can have other folders too, if you like. That will leave you with a folder structure like this: 24ways2008/ assets/ css/ images/ javascript/ Now you need to put a few files in these folders, so we can later see our CDN in action. You can put anything you want in these folders, but for this example we’ll include an HTML file, a style sheet, an image, and a Javascript library. In the top-level folder (the one I’ve called 24ways2008), create a file called index.html. Fill this with any content you want. In the assets/css folder, create a file named core.css and throw in a couple of CSS rules for good measure. In the assets/images directory save any image that takes your fancy — I’ve used the silver badge from the App Engine download page. Finally, to fill the JavaScript folder, add in this jQuery library file. If you’ve got the time and the inclination, you can build a page that uses all these elements. So now we should have a set of files and folders that look something like this: 24ways2008/ assets/ index.html css/ core.css images/ appengine-silver-120x30.gif javascript/ jquery-1.2.6.min.js Which leaves us with one last file to create. This is the important one: it tells App Engine what to do with your files. It’s named app.yaml, it sits at the top-level (inside the folder I’ve named 24ways2008), and it needs to include these lines: application: 24ways2008 version: 1 runtime: python api_version: 1 handlers: - url: / static_files: assets/index.html upload: assets/index.html - url: / static_dir: assets You need to make sure you change 24ways2008 on the first line to whatever you chose as your application id, but otherwise the content of your app.yaml file should be identical. And with that, you’ve created your first App Engine project. If you want it, you can download a zip file containing my project. Testing your project As it stands, your project is ready to be uploaded to App Engine. But we couldn’t call ourselves professionals if we didn’t test it, could we? So, let’s put that downloaded SDK to good use and run the project from your own computer. One of the files you’ll find App Engine installed is named dev_appserver.py, a Python script used to simulate App Engine on your computer. You’ll find lots of information on how to do this in the documentation on the development web server, but it boils down to running the script like so (the space and the dot at the end are important): dev_appserver.py . You’ll need to run this from the command-line: Mac users can run the Terminal application, Linux users can run their favourite shell, and Windows users will need to run it via the Command Prompt (open the Start menu, choose ‘Run…’, type ‘cmd‘, and click ‘OK’). Before you run the script you’ll need to make sure you’re in the project folder — in my case, as I saved it to my desktop I can go there by typing cd ~/Desktop/24ways2008 in my Mac’s Terminal app; if you’re using Windows you can type cd "C:\Documents and Settings\username\Desktop\24ways2008" If that’s successful, you’ll see a few lines of output, the last looking something like this: INFO 2008-11-22 14:35:00,830 dev_appserver_main.py] Running application 24ways2008 on port 8080: http://localhost:8080 Now you can power up your favourite browser, point it to http://localhost:8080/, and you’ll see the page you saved as index.html. You’ll also find your CSS file at http://localhost:8080/css/core.css. In fact, anything you put inside the assets folder in the project will be accessible from this domain. You’re running our own App Engine web server! Note that no-one else will be able to see your files: localhost is a special domain that you can only see from your computer — and once you stop the development server (by pressing Control–C) you’ll not be able to see the files in your browser until you start it again. You might notice a new file has turned up in your project: index.yaml. App Engine creates this file when you run the development server, and it’s for internal App Engine use only. If you delete it there are no ill effects, but it will reappear when you next run the development server. If you’re using version control (e.g. Subversion) there’s no need to keep a copy in your repository. So you’ve tested your project and you’ve seen it working on your own machine; now all you need to do is upload your project and the world will be able to see your files too. Uploading your project If you don’t have a Google account, create one and then sign in to App Engine. Tell Google about your new project by clicking on the ‘Create an Application’ button. Enter your application id, give the application a name, and agree to the terms and conditions. That’s it. All we need do now is upload the files. Open your Mac OS X Terminal, Windows Command Prompt, or Linux shell window again, move to the project folder, and type (again, the space and the dot at the end are important): appcfg.py update . Enter your email address and password when prompted, and let App Engine do it’s thing. It’ll take no more than a few seconds, but in that time App Engine will have done the equivalent of logging in to an FTP server and copying files across. It’s fairly understated, but you now have your own project up and running. You can see mine at http://24ways2008.appspot.com/, and everyone can see yours at http://your-application-id.appspot.com/. Your files are being served up over Google’s content delivery network, at no cost to you! Benefits of using Google App Engine The benefits of App Engine as a CDN are obvious: your own server doesn’t suck up the bandwidth, while your visitors will appreciate a faster site. But there are also less obvious benefits. First, once you’ve set up your site, updating it is an absolute breeze. Each time you update a file (or a batch of files) you need only run appcfg.py to see the changes appear on your site. To paraphrase Joel Spolsky, a good web site must be able to be updated in a single step. Many designers and developers can’t make that claim, but with App Engine, you can. App Engine also allows multiple people to work on one application. If you want a friend to be able to upload files to your site you can let him do so without giving him usernames and passwords — all he needs is his own Google account. App Engine also gives you a log of all actions taken by collaborators, so you can see who’s made updates, and when. Another bonus is the simple version control App Engine offers. Do you remember the file named app.yaml you created a while back? The second line looked like this: version: 1 If you change the version number to 2 (or 3, or 4, etc), App Engine will keep a copy of the last version you uploaded. If anything goes wrong with your latest version, you can tell App Engine to revert back to that last saved version. It’s no proper version control system, but it could get you out of a sticky situation. One last thing to note: if you’re not happy using your-application-id.appspot.com as your domain, App Engine will quite happily use any domain you own. The weak points of Google App Engine In the right circumstances, App Engine can be a real boon. I run my own site using the method I’ve discussed above, and I’m very happy with it. But App Engine does have its disadvantages, most notably those discussed by Aral Balkan in his post ‘Why Google App Engine is broken and what Google must do to fix it‘. Aral found the biggest problems while using App Engine as a web application platform; I wouldn’t recommend using it as such either (at least for now) but for our purposes as a CDN for static files, it’s much more worthy. Still, App Engine has two shortcomings you should be aware of. The first is that you can’t host a file larger than one megabyte. If you want to use App Engine to host that 4.3MB download for your latest-and-greatest desktop software, you’re out of luck. The only solution is to stick to smaller files. The second problem is the quota system. Google’s own documentation says you’re allowed 650,000 requests a day and 10,000 megabytes of bandwidth in and out (20,000 megabytes in total), which should be plenty for most sites. But people have seen sites shut down temporarily for breaching quotas — in some cases after inexplicable jumps in Google’s server CPU usage. Aral, who’s seen it happen to his own sites, seemed genuinely frustrated by this, and if you measure your hits in the hundreds of thousands and don’t want to worry about uptime, App Engine isn’t for you. That said, for most of us, App Engine offers a fantastic resource: the ability to host files on Google’s own content delivery network, at no charge. Conclusion If you’ve come this far, you’ve seen how to create a Google App Engine project and host your own files on Google’s CDN. You’ve seen the great advantages App Engine offers — an excellent content delivery network, the ability to update your site with a single command, multiple authors, simple version control, and the use of your own domain — and you’ve come across some of its weaknesses — most importantly the limit on file sizes and the quota system. All that’s left to do is upload those applications — but not before you’ve finished your Christmas shopping. 2008 Matt Riggott mattriggott 2008-12-06T00:00:00+00:00 https://24ways.org/2008/using-google-app-engine-as-your-own-cdn/ process
112 User Styling During the recent US elections, Twitter decided to add an ‘election bar’ as part of their site design. You could close it if it annoyed you, but the action wasn’t persistent and the bar would always come back like a bad penny. The solution to common browsing problems like this is CSS. ‘User styling’ (or the creepy ‘skinning’) is the creation of CSS rules to customise and personalise a particular domain. Aside from hiding adverts and other annoyances, there are many reasons for taking the time and effort to do it: Improving personal readability by changing text size and colour Personalising the look of a web app like GMail to look less insipid Revealing microformats Sport! My dreams of site skinning tennis are not yet fully realised, but it’ll be all the rage by next Christmas, believe me. Hopefully you’re now asking “But how? HOW?!”. The process of creating a site skin is roughly as follows: See something you want to change Find out what it’s called, and if any rules already apply to it Write CSS rule(s) to override and/or enhance it. Apply the rules So let’s get stuck in… See something Let’s start small with Multimap.com. Look at that big header – it takes up an awful lot of screen space doesn’t it? No matter, we can fix it. Tools Now we need to find out where that big assed header is in the DOM, and make overriding CSS rules. The best tool I’ve found yet is the Mac OS X app, CSS Edit. It utilises a slick ‘override stylesheets’ function and DOM Inspector. Rather than give you all the usual DOM inspection tools, CSS Edit’s is solely concerned with style. Go into ‘X-Ray’ mode, click an element, and look at the inspector window to see every style rule governing it. Click the selector to be taken to where it lives in the CSS. It really is a user styling dream app. Having said all that, you can achieve all this with free, cross platform tools – namely Firefox with the Firebug and Stylish extensions. We’ll be using them for these examples, so make sure you have them installed if you want to follow along. Using Firebug, we can see that the page is very helpfully marked up, and that whole top area is simply a div with an ID of header. Change Something When you installed Stylish, it added a page and brush icon to your status bar. Click on that, and choose Write Style > for Multimap.com. The other options allow you to only create a style for a particular part of a website or URL, but we want this to apply to the whole of Multimap: The ‘Add Style’ window then pops up, with the @-moz-document query at the top: @namespace url(http://www.w3.org/1999/xhtml); @-moz-document domain("multimap.com") { } All you need to do is add the CSS to hide the header, in between the curly brackets. @namespace url(http://www.w3.org/1999/xhtml); @-moz-document domain("multimap.com") { #header {display: none;} } A click of the preview button shows us that it’s worked! Now the map appears further up the page. The ethics of hiding adverts is a discussion for another time, but let’s face it, when did you last whoop at the sight of a banner? Make Something Better If we’re happy with our modifications, all we need to do is give it a name and save. Whenever you visit Multimap.com, the style will be available. Stylish also allows you to toggle a style on/off via the status bar menu. If you feel you want to share this style with the world, then userstyles.org is the place to do it. It’s a grand repository of customisations that Stylish connects with. Whenever you visit a site, you can see if anyone else has written a style for it, again, via the status bar menu “Find Styles for this Page”. Selecting this with “BBC News” shows that there are plenty of options, ranging from small layout tweaks to redesigns: What’s more, whenever a style is updated, Stylish will notify you, and offer a one-click process to update it. This does only work in Firefox and Flock, so I’ll cover ways of applying site styles to other browsers later. Specific Techniques Important! In the Multimap example there wasn’t a display specified on that element, but it isn’t always going to be that easy. You may have spent most of your CSS life being a good designer and not resorting to adding !important to give your rule priority. There’s no way to avoid this in user styling – if you’re overriding an existing rule it’s a necessity! Be prepared to be typing !important a lot. Star Selector The Universal Selector is a particularly useful way to start a style. For example, if we want to make Flickr use Helvetica before Arial (as they should’ve done!), we can cover all occurrences with just one rule: * {font-family: "Helvetica Neue", Helvetica, sans-serif !important;} You can also use it to select ‘everything within an element’, by placing it after the element name: #content * {font-family: "Helvetica Neue", Helvetica, sans-serif !important;} Swapping Images If you’re changing something a little more complex, such as Google Reader, then at some point you’ll probably want to change an <img>. The technique for replacing an image involves: making your replacement image the background of the <img> tag adding padding top and left to the size of you image to push the ‘top’ image away making the height and width zero. The old image is then pushed out of the way and hidden from view, allowing the replacement in the background to be revealed. Targeting the image may require using an attribute selector: img[src="/reader/ui/3544433079-tree-view-folder-open.gif"] { padding: 16px 0 0 16px; width: 0 !important; height: 0 !important; background-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAQCAYA AAAf8/9hAAAABHNCSVQICAgIfAhkiAAAAAlwSFlzAAALEgAACxIB0t1+/AAAA Bx0RVh0U29mdHdhcmUAQWRvYmUgRmlyZXdvcmtzIENTM5jWRgMAAAAVdE VYdENyZWF0aW9uIFRpbWUAMjkvNi8wOJJ/BVgAAAG3SURBVDiNpZIhb5RBEIaf 2W+vpIagIITSBIHBgsGjEYQaFLYShcITDL+ABIPnh4BFN0GQNFA4Cnf3fbszL2L3 jiuEVLDJbCazu8+8Mzsmif9ZBvDy7bvXlni0HRe8eXL/zuPzABng62J5kFKaAQS QgJAOgHMB9vDZq+d71689Hcyw9LfAZAYdioE10VSJo6OPL/KNvSuHD+7dhU 0vHEsDUUWJChIlYJIjFx5BuMB2mJY/DnMoOJl/R147oBUR0QAm8LAGCOEh3IO ULiAl8jSOy/nPetGsbGRKjktEiBCEHMlQj4loCuu4zCXCi4lUHTNDtGqEiACTqAFSI OgAUAKv4bkWVy2g6tAbJtGy0TNugM3HADmlurKH27dVZSecxjboXggiAsMItR h99wTILdewYRpXVJWtY85k7fPW8e1GpJFJacgesXs6VYYomz9G2yDhwPB7NEB BDAMK7WYJlisYVBCpfaJBeB+eocFyVyAgCaoMCTJSTOOCWSyILrAnaXpSexRsx GGAZ0AR+XT+5fjzyfwSpnUB/1w64xizVI/t6q3b+58+vJ96mWtLf9haxNoc8M v7N3d+AT4XPcFIxghoAAAAAElFTkSuQmCC) no-repeat !important; } Woah boy! What was all that gubbins in the background-image? It was a Data URI, and you can create these easily with Hixie’s online tool. It’s simply the image translated into text so that it can be embedded in the CSS, cutting down on the number of http requests. It’s also a necessity with Mozilla browsers, as they don’t allow user CSS to reference images stored locally. Converting images to URI’s avoids this, as well as making a style easily portable – no images folder to pass around. Don’t forget all your other CSS techniques at your disposal: inserting your own content with :before and :after pseudo classes, make elements semi-transparent with opacity and round box corners without hacking . You can have fun, and for once, enjoy the freedom of not worrying about IE! User styling without Stylish Instead of using the Stylish extension, you can add rules to the userContent.css file, or use @import in that file to load a separate stylesheet. You can find this is in /Library/Application Support/Camino/chrome/ on OS X, or C/Program Files/Mozilla Firefox/Chrome on Windows. This is only way to apply user styles in Camino, but what about other browsers? Opera & Omniweb: Both allow you to specify a custom CSS file as part of the site’s preferences. Opera also allows custom javascript, using the same syntax as Greasemonkey scripts (more on that below) Safari There are a few options here: the PithHelmet and SafariStand haxies both allow custom stylesheets, or alternatively, a Greasemonkey style user script can employed via GreaseKit. The latter is my favoured solution on my Helvetireader theme, as it can allow for more prescriptive domain rules, just like the Mozilla @-moz-document method. User scripts are also the solution supported by the widest range of browsers. What now? Hopefully I’ve given you enough information for you to be able start making your own styles. If you want to go straight in and tackle the ‘Holy Grail’, then off with you to GMail – I get more requests to theme that than anything else! If you’re a site author and want to encourage this sort of tom foolery, a good way is to provide a unique class or ID name with the body tag: <body id="journal" class="hicksdesign-co-uk"> This makes it very easy to write rules that only apply to that particular site. If you wanted to use Safari without any of the haxies mentioned above, this method means you can include rules in a general CSS file (chosen via Preferences > Advanced > Stylesheet) without affecting other sites. One final revelation on user styling – it’s not just for web sites. You can tweak the UI of Firefox itself with the userChrome.css. You’ll need to use the in-built DOM Inspector instead of Firebug to inspect the window chrome, instead of a page. Great if you want to make small tweaks (changing the size of tab text for example) without creating a full blown theme. 2008 Jon Hicks jonhicks 2008-12-03T00:00:00+00:00 https://24ways.org/2008/user-styling/ process
119 Rocking Restrictions I love my job. I live my job. For every project I do, I try to make it look special. I’ll be honest: I have a fetish for comments like “I never saw anything like that!” or, “I wish I thought of that!”. I know, I have an ego-problem. (Eleven I’s already) But sometimes, you run out of inspiration. Happens to everybody, and everybody hates it. “I’m the worst designer in the world.” “Everything I designed before this was just pure luck!” No it wasn’t. Countless articles about finding inspiration have already been written. Great, but they’re not the magic potion you’d expect them to be when you need it. Here’s a list of small tips that can have immediate effect when applying them/using them. Main theme: Liberate yourself from the designers’ block by restricting yourself. Do’s Grids If you aren’t already using grids, you’re doing something wrong. Not only are they a great help for aligning your design, they also restrict you to certain widths and heights. (For more information about grids, I suggest you read Mark Boulton’s series on designing grid systems. Oh, he’s also publishing a book I think.) So what’s the link between grids and restrictions? Instead of having the option to style a piece of layout with a width of 1 to 960 pixels, you have to choose from values like 60 pixels, 140, 220, 300, … Start small Having a hard time finding a style for the layout, why don’t you start with one small object? No, not that small object, I meant a piece of a form, or a link, or try styling your headers (h1 – h6). Let’s take a submit button of a form: it’s small, but needs much attention. People will click it. People will hover it. Maybe sometimes it’s disabled? Also: a button needs to look like a button, so typically it requires more styling then a regular link. Once you’ve got the button, move on, following the button’s style. Color palettes There are lots of resources on the web for finding inspiration for color palettes. Some of the most famous are COLOURlovers, wear palettes and Adobe’s Kuler. Browse through them (or create your own from a picture), pick a color palette you like and which works with the subject you’re handling, and stick with it. 4-5 colors, maybe with some tonal variations, but that’s it. Fonts There aren’t many fonts available for the web (Richard Rutter has a great article on this subject), but you’d be surprised how long they go. A simple text-transform: uppercase; or font-style: italic; can change a dull looking font into something entirely fresh. Play around with the fonts you want to use and the variations you’ll be using, and make a list. Pick five combinations of fonts and their variations, and stick with them throughout the layout. Single-task Most of us use multiple monitors. They’re great to increase productivity, but make it harder to focus on a single task. Here’s what you do: try using only your smallest monitor. Maybe it’s the one from your laptop, maybe it’s an old 1024×768 you found in the attic. Having Photoshop (or Fireworks or…) taking over your entire workspace blocks out all the other distractions on your screen, and works quite liberating. Mute everything… …but not entirely. I noticed I was way more focused when I set NetNewsWire to refresh it’s feeds only once every two hours. After two hours, I need a break anyway. Turning off Twitterrific was a mistake, as it’s my window to the world, and it’s the place where the people I like to call colleagues live. You can’t exactly ask them to bring you a cup of coffee when they go to the vending machine, but they do keep you fresh, and it stops you from going human-shy. Instead I changed the settings to not play a notification sound when new Tweets arrive so it doesn’t disturb me when I’m zoning. Don’ts CSS galleries Don’t start browsing all kinds of CSS galleries. Either you’ll feel bad, or you just start using elements in a way you can’t call “inspired” anymore. Instead gather your own collection of inspiration. Example: I use LittleSnapper in which I dump everything I find inspiring. This goes from a smart layout idea, to a failed picture someone posted on Flickr. Everything is inspiring. Panicking Don’t panic. It’s the worst thing you could do. Instead, get away from the computer, and go to bed early. A good night of sleep combined with a hot/cold shower can give you a totally new perspective on a design. Got a deadline by tomorrow? Well, you should’ve started earlier. Got a good excuse to start on this design this late? Tell your client it was either that or a bad design. 120-hour work-week Don’t work all day long, including evenings and early mornings. Write off that first hour, you don’t really think you’ll get anything productive done before 9AM?! I don’t even think you should work on one and the same design all day long. If you’re stuck, try working in blocks of 1 or 2 hours on a certain design. Mixing projects isn’t for everyone, but it might just do the trick for you. Summary Use grids, not only for layout purposes. Pick a specific element to start with. Use a colour palette. Limit the amount of fonts and variations you’ll use. Search for the smallest monitor around, and restrict yourself to that one. Reduce the amount of noise. Don’t start looking on the internet for inspiration. Build your own little inspirarchive. Work in blocks. 2008 Tim Van Damme timvandamme 2008-12-14T00:00:00+00:00 https://24ways.org/2008/rocking-restrictions/ process
120 Easier Page States for Wireframes When designing wireframes for web sites and web apps, it is often overlooked that the same ‘page’ can look wildly different depending on its context. A logged-in page will look different from a logged-out page; an administrator’s view may have different buttons than a regular user’s view; a power user’s profile will be more extensive than a new user’s. These different page states need designing at some point, especially if the wireframes are to form a useful communication medium between designer and developer. Documenting the different permutations can be a time consuming exercise involving either multiple pages in one’s preferred box-and-arrow software, or a fully fledged drawing containing all the possible combinations annotated accordingly. Enter interactive wireframes and Polypage Interactive wireframes built in HTML are a great design and communication tool. They provide a clickable prototype, running in the browser as would the final site. As such they give a great feel for how the site will be to use. Once you add in the possibilities of JavaScript and a library such as jQuery, they become even more flexible and powerful. Polypage is a jQuery plugin which makes it really easy to design multiple page states in HTML wireframes. There’s no JavaScript knowledge required (other than cutting and pasting in a few lines). The page views are created by simply writing all the alternatives into your HTML page and adding special class names to apply state and conditional view logic to the various options. When the page is loaded Polypage automatically detects the page states defined by the class names and creates a control bar enabling the user to toggle page states with the click of a mouse or the clack of a keyboard. Using cookies by way of the jQuery cookie plugin, Polypage retains the view state throughout your prototype. This means you could navigate through your wireframes as if you were logged out; as if you were logged in as an administrator; with notes on or off; or with any other view or state you might require. The possibilities are entirely up to you. How does it work? Firstly you need to link to jQuery, the jQuery cookie plugin and to Polypage. Something like this: <script src="javascripts/jquery-1.2.6.min.js" type="text/javascript"></script> <script src="javascripts/cookie.jquery.js" type="text/javascript"></script> <script src="javascripts/polypage.jquery.js" type="text/javascript"></script> Then you need to initialise Polypage on page load using something along these lines: <script type="text/javascript"> $(document).ready(function() { $.polypage.init(); }); </script> Next you need to define the areas of your wireframe which are particular to a given state or view. Do this by applying classes beginning with pp_. Polypage will ignore all other classes in the document. The pp_ prefix should be followed by a state name. This can be any text string you like, bearing in mind it will appear in the control bar. Typical page states might include ‘logged_in’, ‘administrator’ or ‘group_owner’. A complete class name would therefore look something like pp_logged_in. Examples If a user is logged in, you might want to specify an option for him or her to sign out. Using Polypage, this could be put in the wireframe as follows: <a href="logout" class="pp_logged_in"> Sign out </a> Polypage will identify the pp_logged_in class on the link and hide it (as the ‘Sign out’ link should only be shown when the page is in the ‘logged in’ view). Polypage will then automatically write a ‘logged in’ toggle to the control bar, enabling you to show or hide the ‘Sign out’ link by toggling the ‘logged in’ view. The same will apply to all content marked with a pp_logged_in class. States can also be negated by adding a not keyword to the class name. For example you might want to provide a log in link for users who are not signed in. Using Polypage, you would insert the not keyword after the pp prefix as follows: <a href="login" class="pp_not_logged_in"> Login </a> Again Polypage identifies the pp prefix but this time sees that the ‘Login’ link should not be shown when the ‘logged in’ state is selected. States can also be joined together to add some basic logic to pages. The syntax follows natural language and uses the or and and keywords in addition to the afore-mentioned not. Some examples would be pp_logged_in_and_admin, pp_admin_or_group_owner and pp_logged_in_and_not_admin. Finally, you can set default states for a page by passing an array to the polypage.init() function like this: $.polypage.init(['logged_in', 'admin']); You can see a fully fledged example in this fictional social network group page. The example page defaults to a logged in state. You can see the logged out state by toggling ‘logged in’ off in the Polypage control bar. There are also views specified for a group member, a group admin, a new group and notes. Where can I get hold of it? You can download the current version from GitHub. Polypage was originally developed by Clearleft and New Bamboo, with particular contributions from Andy Kent and Natalie Downe. It has been used in numerous real projects, but it is still an early release so there is bound to be room for improvement. We’re pleased to say that Polypage is now an open source project so any feedback, particularly by way of actual improvements, is extremely welcome. 2008 Richard Rutter richardrutter 2008-12-11T00:00:00+00:00 https://24ways.org/2008/easier-page-states-for-wireframes/ process
122 A Message To You, Rudy - CSS Production Notes When more than one designer or developer work together on coding an XHTML/CSS template, there are several ways to make collaboration effective. Some prefer to comment their code, leaving a trail of bread-crumbs for their co-workers to follow. Others use accompanying files that contain their working notes or communicate via Basecamp. For this year’s 24ways I wanted to share a technique that I has been effective at Stuff and Nonsense; one that unfortunately did not make it into the final draft of Transcending CSS. This technique, CSS production notes, places your page production notes in one convenient place within an XHTML document and uses nothing more than meaningful markup and CSS. Let’s start with the basics; a conversation between a group of people. In the absence of notes or conversation elements in XHTML you need to make an XHTML compound that will effectively add meaning to the conversation between designers and developers. As each person speaks, you have two elements right there to describe what has been said and who has spoken: <blockquote> and its cite attribute. <blockquote cite="andy"> <p>This project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.</p> </blockquote> With more than one person speaking, you need to establish a temporal order for the conversation. Once again, the element to do just that is already there in XHTML; the humble ordered list. <ol id="notes"> <li> <blockquote cite="andy"> <p>This project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.</p> </blockquote> </li> <li> <blockquote cite="dan"> <p>Those bits are simple and bulletproof.</p> </blockquote> </li> </ol> Adding a new note is as simple as adding a new item to list, and if you prefer to add more information to each note, such as the date or time that the note was written, go right ahead. Place your note list at the bottom of the source order of your document, right before the closing <body> tag. One advantage of this approach over using conventional comments in your code is that all the notes are unobtrusive and are grouped together in one place, rather than being spread throughout your document. Basic CSS styling For the first stage you are going to add some basic styling to the notes area, starting with the ordered list. For this design I am basing the look and feel on an instant messenger window. ol#notes { width : 300px; height : 320px; padding : .5em 0; background : url(im.png) repeat; border : 1px solid #333; border-bottom-width : 2px; -moz-border-radius : 6px; /* Will not validate */ color : #000; overflow : auto; } ol#notes li { margin : .5em; padding : 10px 0 5px; background-color : #fff; border : 1px solid #666; -moz-border-radius : 6px; /* Will not validate */ } ol#notes blockquote { margin : 0; padding : 0; } ol#notes p { margin : 0 20px .75em; padding : 0; } ol#notes p.date { font-size : 92%; color : #666; text-transform : uppercase; } Take a gander at the first example. You could stop right there, but without seeing who has left the note, there is little context. So next, extract the name of the commenter from the <blockquote>’s cite attribute and display it before each note by using generated content. ol#notes blockquote:before { content : " "attr(cite)" said: "; margin-left : 20px; font-weight : bold; } Fun with more detailed styling Now, with all of the information and basic styling in place, it’s time to have some fun with some more detailed styling to spruce up your notes. Let’s start by adding an icon for each person, once again based on their cite. First, all of the first paragraphs of a <blockquote>’s that includes a cite attribute are given common styles. ol#notes blockquote[cite] p:first-child { min-height : 34px; padding-left : 40px; } Followed by an individual background-image. ol#notes blockquote[cite="Andy"] p:first-child { background : url(malarkey.png) no-repeat 5px 5px; } If you prefer a little more interactivity, add a :hover state to each <blockquote> and perhaps highlight the most recent comment. ol#notes blockquote:hover { background-color : #faf8eb; border-top : 1px solid #fff; border-bottom : 1px solid #333; } ol#notes li:last-child blockquote { background-color : #f1efe2; } You could also adjust the style for each comment based on the department that the person works in, for example: <li> <blockquote cite="andy" class="designer"> <p>This project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.</p> </blockquote> </li> <li> <blockquote cite="dan"> <p>Those bits are simple and bulletproof.</p> </blockquote> </li> ol#notes blockquote.designer { border-color : #600; } Take a look at the results of the second stage. Show and hide the notes using CSS positioning With your notes now dressed in their finest, it is time to tuck them away above the top of your working XHTML/CSS prototype so that you can reveal them when you need them, no JavaScript required. Start by moving the ordered list of notes off the top of the viewport leaving only a few pixels in view. It is also a good idea to make them semi-transparent by using the opacity property for browsers that have implemented it. ol#notes { position : absolute; opacity : .25; z-index : 2000; top : -305px; left : 20px; } Your last step is to add :hover and :focus dynamic pseudo-classes to reposition the list at the top of the viewport and restore full opacity to display them in their full glory when needed. ol#notes:hover, ol#notes:focus { top : 0; opacity : 1; } Now it’s time to sit back, pour yourself a long drink and bask in the glory of the final result. Your notes are all stored in one handy place at the bottom of your document rather than being spread around your code. When your templates are complete, simply dive straight to the bottom and pull out the notes. A Message To You, Rudy Thank-you to everybody for making this a really great year for web standards. Have a wonderful holiday season. Buy Andy Clarke’s book Transcending CSS from Amazon.com 2006 Andy Clarke andyclarke 2006-12-15T00:00:00+00:00 https://24ways.org/2006/css-production-notes/ process
123 Fast and Simple Usability Testing Everyone knows by now that they should test the usability of their applications, but still hardly anybody actually does it. In this article I’ll share some tips I’ve picked up for doing usability tests quickly and effectively. Relatively recent tools like Django and Ruby on Rails allow us to develop projects faster and to make significant changes later in the project timeline. Usability testing methods should now be adapted to fit this modern approach to development. When to test In an ideal world usability tests would be carried out frequently from an early stage of the project. Time and budget constraints lead this to be impractical; usability is often the first thing to get dropped from the project plan. If you can only test at one stage in the project, whatever the size, the most valuable time is before your first public beta — leaving long enough to fix issues and not so late that you can’t rethink your scope. There are three main categories of usability test: Testing design mockups Testing a new working application Testing established applications Each category requires a slightly different approach. For small modern web projects you are most likely to be testing a new working application. You will of course have already done functional tests so you won’t be worried about the user breaking things. The main differences between the categories apply in how you word The Script. Testing an established application is the most fun in my opinion. Humans are remarkably adaptable and rapidly develop coping strategies to work around usability issues in software they are forced to use. Uncovering these strategies may lead you to understand previously unspoken needs of your users. Often small changes to the application will have a dramatic affect on their everyday lives. Who to test When you have built a project to scratch your own itch, your intended audience will be people just like you. Test subjects in this case should be easy to find – friends, co-workers etc. This is not always the case; your users may not be like you at all. When they are not, it’s all the more important to run usability tests. Testing on friends, family and co-workers is better than not doing usability tests at all, but it can’t be compared to testing on actual samples of your intended audience. People who would use the system will provide more genuine feedback and deeper insight. Never let your test subjects put themselves in the shoes of your ‘actual’ users. For example, you should discourage comments like “Well, I would do this BUT if I was a bus driver I’d do that”. Users are not qualified to put themselves in the position of others. Inaccurate data is often worse than no data. Aim for five or six test subjects: any more and you probably won’t learn anything new; any less and you’re likely to be overwhelmed by issues stemming from people’s individual personalities. The Script The Script is a single side of A4 (or letter) paper, consisting of questions for your testers and reminders for yourself. Have a balance of task-based questions and expectation analysis. This helps maintain consistency across tests. Expectation analysis is more important for testing designs and new applications: “Where would you find X?”, “What would you expect to happen if you clicked on Y?”. In an established system users will probably know where these things are though it can still be illuminating to ask these questions though phrased slightly differently. Task-based questions involve providing a task for the user to complete. If you are testing an established system it is a good idea to ask users to bring in tasks that they would normally perform. This is because the user will be more invested in the outcome of the task and will behave in a more realistic fashion. When designing tasks for new systems and designs ensure you only provide loose task details for the same reason. Don’t tell testers to enter “Chantelle”; have them use their own name instead. Avoid introducing bias with the way questions are phrased. It’s a good idea to ask for users’ first impressions at the beginning of the test, especially when testing design mockups. “What are the main elements on the page?” or “What strikes you first?”. You script should run for a maximum of 45 minutes. 30-35 minutes is better; after this you are likely to lose their attention. Tests on established systems can take longer as there is more to learn from them. When scheduling the test you will need to leave yourself 5 minutes between each one to collate your notes and prepare for the next. Be sure to run through the script beforehand. Your script should be flexible. It is possible that during the test a trend will come to light that opens up whole new avenues of possible questioning. For example, during one initial test of an established system I noticed that the test subject had been printing off items from the application and placing them in a folder in date order (the system ordered alphabetically). I changed the script to ask future participants in that run, if they ever used external tools to help them with tasks within the system. This revealed a number of interesting issues that otherwise would not have been found. Running the tests Treat your test subjects like hedgehogs. Depending on your target audience they probably feel a little nervous and perhaps even scared of you. So make them a little nest out of straw, stroke their prickles and give them some cat food. Alternatively, reassure them that you are testing the system and that they can’t give a wrong answer. Reward them with a doughnut or jam tart at the end. Try to ensure the test environment is relaxed and quiet, but also as close as possible to the situation where they would actually use the system. Have your subjects talk out loud is very important as you can’t read their minds, but it is a very unnatural process. To loosen up your subjects and get them talking in the way you want them to, try the Stapler Trick. Give them a stapler or similar item and ask them to open it, take the staples out, replace them, shut the stapler and staple some paper – talking all the time about what they see, what they expect to happen, what actually happens and how that matches up. Make them laugh at you. Say how long the test will take up front, and tell your subject why you are doing it. After the test has been completed, conclude by thanking them for their time and assuring them that they were very useful. Then give them the sugary treat. What to look for Primarily, you should look out for incidents where the user stops concentrating on her tasks and starts thinking about the tool and how she is going to use it. For example, when you are hammering in a nail you don’t think about how to use a hammer; good software should be the same. Words like ‘it’ and ‘the system’ and are good indications that the test subject has stopped thinking about the task in hand. Note questioning words, especially where testers question their own judgement, “why can’t I find …”, “I expected to see …” etc. as this indicates that the work flow for the task may have broken down. Also keep an eye on occasions where the user completely fails to do a task. They may need some prompting to unstick them, but you should be careful not to bias the test. These should be the highest priority issues for you to fix. If users recover from getting stuck, make a note of how they recovered. Prolonged periods of silence from the test subject may also require prompting as they should be talking all the time. Ask them what they are thinking or looking for but avoid words like ‘try’ (e.g. ‘what are you trying to do?’) as this implies that they are currently failing. Be wary of users’ opinions on aesthetics and be prepared to bring them back to the script if they get side-tracked. Writing it up Even if you are the only developer it’s important to summarise the key issues that emerged during testing: your notes won’t make much sense to you a week or so after the test. If you are writing for other people, include a summary no longer than two pages; this can consist of a list or table of the issues including recommendations and their priorities. Remember to anonymise the users in the report. In team situations, you may be surprised at how many people are interested in the results of the usability test even if it doesn’t relate directly to something that they can fix. To conclude… Some usability testing is better than none at all, even for small projects or those with strict deadlines. Make the most of the time and resources available. Choose your users carefully, make them comfortable, summarise your report and don’t forget to leave a doughnut for yourself! 2006 Natalie Downe nataliedowne 2006-12-16T00:00:00+00:00 https://24ways.org/2006/fast-and-simple-usability-testing/ process
130 Faster Development with CSS Constants Anyone even slightly familiar with a programming language will have come across the concept of constants – a fixed value that can be used through your code. For example, in a PHP script I might have a constant which is the email address that all emails generated by my application get sent to. $adminEmail = 'info@example.com'; I could then use $adminEmail in my script whenever I wanted an email to go to that address. The benefit of this is that when the client decides they want the email to go to a different address, I only need change it in one place – the place where I initially set the constant. I could also quite easily make this value user defined and enable the administrator to update the email address. Unfortunately CSS doesn’t support constants. It would be really useful to be able to define certain values initially and then use them throughout a CSS file, so in this article I’m going to take a look at some of the methods we do have available and provide pointers to more in depth commentary on each. If you have a different method, or tip to share please add it to the comments. So what options do we have? One way to get round the lack of constants is to create some definitions at the top of your CSS file in comments, to define ‘constants’. A common use for this is to create a ‘color glossary’. This means that you have a quick reference to the colors used in the site to avoid using alternates by mistake and, if you need to change the colors, you have a quick list to go down and do a search and replace. In the below example, if I decide I want to change the mid grey to #999999, all I need to do is search and replace #666666 with #999999 – assuming I’ve remember to always use that value for things which are mid grey. /* Dark grey (text): #333333 Dark Blue (headings, links) #000066 Mid Blue (header) #333399 Light blue (top navigation) #CCCCFF Mid grey: #666666 */ This is a fairly low-tech method, but if used throughout the development of the CSS files can make changes far simpler and help to ensure consistency in your color scheme. I’ve seen this method used by many designers however Garrett Dimon documents the method, with more ideas in the comments. Going server-side To truly achieve constants you will need to use something other than CSS to process the file before it is sent to the browser. You can use any scripting language – PHP, ASP, ColdFusion etc. to parse a CSS file in which you have entered constants. So that in a constants section of the CSS file you would have: $darkgrey = '#333333'; $darkblue = '#000066'; The rest of the CSS file is as normal except that when you come to use the constant value you would use the constant name instead of adding the color: p { color: $darkgrey; } Your server-side script could then parse the CSS file, replace the constant names with the constant values and serve a valid CSS file to the browser. Christian Heilmann has done just this for PHP however this could be adapted for any language you might have available on your server. Shaun Inman came up with another way of doing this that removes the need to link to a PHP script and also enables the adding of constants using the syntax of at-rules . This method is again using PHP and will require you to edit an .htaccess file. A further method is to generate static CSS files either using a script locally – if the constants are just to enable speed of development – or as part of the web application itself. Storing a template stylesheet with constant names in place of the values you will want to update means that your script can simply open the template, replace the variables and save the result as a new stylesheet file. While CSS constants are a real help to developers, they can also be used to add new functionality to your applications. As with the email address example that I used at the beginning of this article, using a combination of CSS and server-side scripting you could enable a site administrator to select the colours for a new theme to be used on a page of a content managed site. By using constants you need only give them the option to change certain parts of the CSS and not upload a whole different CSS file, which could lead to some interesting results! As we are unlikely to find real CSS constants under the tree this Christmas the above methods are some possibilities for better management of your stylesheets. However if you have better methods, CSS Constant horror stories or any other suggestions, add your comments below. 2006 Rachel Andrew rachelandrew 2006-12-02T00:00:00+00:00 https://24ways.org/2006/faster-development-with-css-constants/ process
154 Diagnostic Styling We’re all used to using CSS to make our designs live and breathe, but there’s another way to use CSS: to find out where our markup might be choking on missing accessibility features, targetless links, and just plain missing content. Note: the techniques discussed here mostly work in Firefox, Safari, and Opera, but not Internet Explorer. I’ll explain why that’s not really a problem near the end of the article — and no, the reason is not “everyone should just ignore IE anyway”. Basic Diagnostics To pick a simple example, suppose you want to call out all holdover font and center elements in a site. Simple: you just add the following to your styles. font, center {outline: 5px solid red;} You could take it further and add in a nice lime background or some such, but big thick red outlines should suffice. Now you’ll be able to see the offenders wherever as you move through the site. (Of course, if you do this on your public server, everyone else will see the outlines too. So this is probably best done on a development server or local copy of the site.) Not everyone may be familiar with outlines, which were introduced in CSS2, so a word on those before we move on. Outlines are much like borders, except outlines don’t affect layout. Eh? Here’s a comparison. On the left, you have a border. On the right, an outline. The border takes up layout space, pushing other content around and generally being a nuisance. The outline, on the other hand, just draws into quietly into place. In most current browsers, it will overdraw any content already onscreen, and will be overdrawn by any content placed later — which is why it overlaps the images above it, and is overlapped by those below it. Okay, so we can outline deprecated elements like font and center. Is that all? Oh no. Attribution Let’s suppose you also want to find any instances of inline style — that is, use of the style attribute on elements in the markup. This is generally discouraged (outside of HTML e-mails, which I’m not going to get anywhere near), as it’s just another side of the same coin of using font: baking the presentation into the document structure instead of putting it somewhere more manageable. So: *[style], font, center {outline: 5px solid red;} Adding that attribute selector to the rule’s grouped selector means that we’ll now be outlining any element with a style attribute. There’s a lot more that attribute selectors will let use diagnose. For example, we can highlight any images that have empty alt or title text. img[alt=""] {border: 3px dotted red;} img[title=""] {outline: 3px dotted fuchsia;} Now, you may wonder why one of these rules calls for a border, and the other for an outline. That’s because I want them to “add together” — that is, if I have an image which possesses both alt and title, and the values of both are empty, then I want it to be doubly marked. See how the middle image there has both red and fuchsia dots running around it? (And am I the only one who sorely misses the actual circular dots drawn by IE5/Mac?) That’s due to its markup, which we can see here in a fragment showing the whole table row. <tr> <th scope="row">empty title</th> <td><img src="comic.gif" title="" /></td> <td><img src="comic.gif" title="" alt="" /></td> <td><img src="comic.gif" title="" alt="comical" /></td> </tr> Right, that’s all well and good, but it misses a rather more serious situation: the selector img[alt=""] won’t match an img element that doesn’t even have an alt attribute. How to tackle this problem? Not a Problem Well, if you want to select something based on a negative, you need a negative selector. img:not([alt]) {border: 5px solid red;} This is really quite a break from the rest of CSS selection, which is all positive: “select anything that has these characteristics”. With :not(), we have the ability to say (in supporting browsers) “select anything that hasn’t these characteristics”. In the above example, only img elements that do not have an alt attribute will be selected. So we expand our list of image-related rules to read: img[alt=""] {border: 3px dotted red;} img[title=""] {outline: 3px dotted fuchsia;} img:not([alt]) {border: 5px solid red;} img:not([title]) {outline: 5px solid fuchsia;} With the following results: We could expand this general idea to pick up tables who lack a summary, or have an empty summary attribute. table[summary=""] {outline: 3px dotted red;} table:not([summary]) {outline: 5px solid red;} When it comes to selecting header cells that lack the proper scope, however, we have a trickier situation. Finding headers with no scope attribute is easy enough, but what about those that have a scope attribute with an incorrect value? In this case, we actually need to pull an on-off maneuver. This has us setting all th elements to have a highlight style, and then turn it off for the elements that meet our criteria. th {border: 2px solid red;} th[scope="col"], th[scope="row"] {border: none;} This was necessary because of the way CSS selectors work. For example, consider this: th:not([scope="col"]), th:not([scope="row"]) {border: 2px solid red;} That would select…all th elements, regardless of their attrributes. That’s because every th element doesn’t have a scope of col, doesn’t have a scope of row, or doesn’t have either. There’s no escaping this selector o’ doom! This limitation arises because :not() is limited to containing a single “thing” within its parentheses. You can’t, for example, say “select all elements except those that are images which descend from list items”. Reportedly, this limitation was imposed to make browser implementation of :not() easier. Still, we can make good use of :not() in the service of further diagnosing. Calling out links in trouble is a breeze: a[href]:not([title]) {border: 5px solid red;} a[title=""] {outline: 3px dotted red;} a[href="#"] {background: lime;} a[href=""] {background: fuchsia;} Here we have a set that will call our attention to links missing title information, as well as links that have no valid target, whether through a missing URL or a JavaScript-driven page where there are no link fallbacks in the case of missing or disabled JavaScript (href="#"). And What About IE? As I said at the beginning, much of what I covered here doesn’t work in Internet Explorer, most particularly :not() and outline. (Oh, so basically everything? -Ed.) I can’t do much about the latter. For the former, however, it’s possible to hack your way around the problem by doing some layered on-off stuff. For example, for images, you replace the previously-shown rules with the following: img {border: 5px solid red;} img[alt][title] {border-width: 0;} img[alt] {border-color: fuchsia;} img[alt], img[title] {border-style: double;} img[alt=""][title], img[alt][title=""] {border-width: 3px;} img[alt=""][title=""] {border-style: dotted;} It won’t have exactly the same set of effects, given the inability to use both borders and outlines, but will still highlight troublesome images. It’s also the case that IE6 and earlier lack support for even attribute selectors, whereas IE7 added pretty much all the attribute selector types there are, so the previous code block won’t have any effect previous to IE7. In a broader sense, though, these kinds of styles probably aren’t going to be used in the wild, as it were. Diagnostic styles are something only you see as you work on a site, so you can make sure to use a browser that supports outlines and :not() when you’re diagnosing. The fact that IE users won’t see these styles is irrelevant since users of any browser probably won’t be seeing these styles. Personally, I always develop in Firefox anyway, thanks to its ability to become a full-featured IDE through the addition of extensions like Firebug and the Web Developer Toolbar. Yeah, About That… It’s true that much of what I describe in this article is available in the WDT. I feel there are two advantages to writing your own set of diagnostic styles. When you write your own styles, you can define exactly what the visual results will be, and how they will interact. The WDT doesn’t let you make its outlines thicker or change their colors. You can combine a bunch of diagnostics into a single set of rules and add it to your site’s style sheet during the diagnostic portion, thus ensuring they persist as you surf around. This can be done in the WDT, but it isn’t as easy (and, at least for me, not as reliable). It’s also true that a markup validator will catch many of the errors I mentioned, such as missing alt and summary attributes. For some, that’s sufficient. But it won’t catch everything diagnostic styles can, like empty alt values or untargeted links, which are perfectly valid, syntactically speaking. Diagnosis Complete? I hope this has been a fun look at the concept of diagnostic styling as well as a quick introduction into possibly new concepts like :not() and outlines. This isn’t all there is to say, of course: there is plenty more that could be added to a diagnostic style sheet. And everyone’s diagnostics will be different, tuned to meet each person’s unique situation. Mostly, though, I hope this small exploration triggers some creative thinking about the use of CSS to do more than just lay out pages and colorize text. Given the familiarity we acquire with CSS, it only makes sense to use it wherever it might be useful, and setting up visible diagnostic flags is just one more place for it to help us. 2007 Eric Meyer ericmeyer 2007-12-20T00:00:00+00:00 https://24ways.org/2007/diagnostic-styling/ process
155 Minification: A Christmas Diet The festive season is generally more about gorging ourselves than staying thin but we’re going to change all that with a quick introduction to minification. Performance has been a hot topic this last year. We’re building more complex sites and applications but at the same time trying to make then load faster and behave more responsively. What is a discerning web developer to do? Minification is the process of make something smaller, in the case of web site performance we’re talking about reducing the size of files we send to the browser. The primary front-end components of any website are HTML, CSS, Javascript and a sprinkling of images. Let’s find some tools to trim the fat and speed up our sites. For those that want to play along at home you can download the various utilities for Mac or Windows. You’ll want to be familiar with running apps on the command line too. HTMLTidy HTMLTidy optimises and strips white space from HTML documents. It also has a pretty good go at correcting any invalid markup while it’s at it. tidy -m page.html CSSTidy CSSTidy takes your CSS file, optimises individual rules (for instance transforming padding-top: 10px; padding-bottom: 10px; to padding: 10px 0;) and strips unneeded white space. csstidy style.css style-min.css JSMin JSMin takes your javascript and makes it more compact. With more and more websites using javascript to power (progressive) enhancements this can be a real bandwidth hog. Look out for pre-minified versions of libraries and frameworks too. jsmin <script.js >script-min.js Remember to run JSLint before you run JSMin to catch some common problems. OptiPNG Images can be a real bandwidth hog and making all of them smaller with OptiPNG should speed up your site. optipng image.png All of these tools have an often bewildering array of options and generally good documentation included as part of the package. A little experimentation will get you even more bang for your buck. For larger projects you likely won’t want to be manually minifying all your files. The best approach here is to integrate these tools into your build process and have your live website come out the other side smaller than it went in. You can also do things on the server to speed things up; GZIP compression for instance or compilation of resources to reduce the number of HTTP requests. If you’re interested in performance a good starting point is the Exceptional Performance section on the Yahoo Developer Network and remember to install the YSlow Firebug extension while you’re at it. 2007 Gareth Rushgrove garethrushgrove 2007-12-06T00:00:00+00:00 https://24ways.org/2007/minification-a-christmas-diet/ process
185 Make Your Mockup in Markup We aren’t designing copies of web pages, we’re designing web pages. Andy Clarke, via Quotes on Design The old way I used to think the best place to design a website was in an image editor. I’d create a pixel-perfect PSD filled with generic content, send it off to the client, go through several rounds of revisions, and eventually create the markup. Does this process sound familiar? You’re not alone. In a very scientific and official survey I conducted, close to 90% of respondents said they design in Photoshop before the browser. That process is whack, yo! Recently, thanks in large part to the influence of design hero Dan Cederholm, I’ve come to the conclusion that a website’s design should begin where it’s going to live: in the browser. Die Photoshop, die Some of you may be wondering, “what’s so bad about using Photoshop for the bulk of my design?” Well, any seasoned designer will tell you that working in Photoshop is akin to working in a minefield: you never know when it’s going to blow up in your face. The application Adobe Photoshop CS4 has unexpectedly ruined your day. Photoshop’s propensity to crash at crucial moments is a running joke in the industry, as is its barely usable interface. And don’t even get me started on the hot, steaming pile of crap that is text rendering. Text rendered in Photoshop (left) versus Safari (right). Crashing and text rendering issues suck, but we’ve learned to live with them. The real issue with using Photoshop for mockups is the expectations you’re setting for a client. When you send the client a static image of the design, you’re not giving them the whole picture — they can’t see how a fluid grid would function, how the design will look in a variety of browsers, basic interactions like :hover effects, or JavaScript behaviors. For more on the disadvantages to showing clients designs as images rather than websites, check out Andy Clarke’s Time to stop showing clients static design visuals. A necessary evil? In the past we’ve put up with Photoshop because it was vital to achieving our beloved rounded corners, drop shadows, outer glows, and gradients. However, with the recent adaptation of CSS3 in major browsers, and the slow, joyous death of IE6, browsers can render mockups that are just as beautiful as those created in an image editor. With the power of RGBA, text-shadow, box-shadow, border-radius, transparent PNGs, and @font-face combined, you can create a prototype that radiates shiny awesomeness right in the browser. If you can see this epic article through to the end, I’ll show you step by step how to create a gorgeous mockup using mostly markup. Get started by getting naked Content precedes design. Design in the absence of content is not design, it’s decoration. Jeffrey Zeldman In the beginning, don’t even think about style. Instead, start with the foundation: the content. Lay the groundwork for your markup order, and ensure that your design will be useable with styles and images turned off. This is great for prioritizing the content, and puts you on the right path for accessibility and search engine optimization. Not a bad place to start, amirite? An example of unstyled content, in all its naked glory. View it large. Flush out the layout The next step is to structure the content in a usable way. With CSS, making basic layout changes is as easy as switching up a float, so experiment to see what structure suits the content best. The mockup with basic layout work done. Got your grids covered There are a variety of tools that allow you to layer a grid over your browser window. For Mac users I recommend using Slammer, and PC users can check out one of the bookmarklets that are available, such as 960 Gridder. The mockup with a grid applied using Slammer. Once you’ve found a layout that works well for the content, pass it along to the client for review. This keeps them involved in the design process, and gives them an idea of how the site will be structured when it’s live. Start your styling Now for the fun part: begin applying the presentation layer. Let usability considerations drive your decisions about color and typography; use highlighted colors and contrasting typefaces on elements you wish to emphasize. RGBA? More like RGByay! Introducing color is easy with RGBA. I like to start with the page’s main color, then use white at varying opacities to empasize content sections. In the example mockup the body background is set to rgba(203,111,21), the content containers are set to rgba(255,255,255,0.7), and a few elements are highlighted with rgba(255,255,255,0.1) If you’re not sure how RGBA works, check out Drew McLellan’s super helpful 24ways article. Laying down type Just like with color, you can use typography to evoke a feeling and direct a user’s attention. Have contrasting typefaces (like serif headlines and sans-serif body text) to group the content into meaningful sections. In a recent A List Apart article, the Master of Web Typography™ Jason Santa Maria offers excellent advice on how to choose your typefaces: Write down a general description of the qualities of the message you are trying to convey, and then look for typefaces that embody those qualities. Sounds pretty straightforward. I wanted to give my design a classic feel with a hint of nostalgia, so I used Georgia for the headlines, and incorporated the ornate ampersand from Baskerville into the header. A closeup on the site’s header. Let’s get sexy The design doesn’t look too bad as it is, but it’s still pretty flat. We can do better, and after mixing in some CSS3 and a couple of PNGs, it’s going to get downright steamy in here. Give it some glow Objects in the natural world reflect light, so to make your design feel tangible and organic, give it some glow. In the example design I achieved this by creating two white to transparent gradients of varying opacities. Both have a solid white border across their top, which gives edges a double border effect and makes them look sharper. Using CSS3’s text-shadow on headlines and box-shadow on content modules is another quick way to add depth. A wide and closeup view of the design with gradients, text-shadow and box-shadow added. For information on how to implement text-shadow and box-shadow using RGBA, check out the article I wrote on it last week. 37 pieces of flair Okay, maybe you don’t need that much flair, but it couldn’t hurt to add a little; it’s the details that will set your design apart. Work in imagery and texture, using PNGs with an alpha channel so you can layer images and still tweak the color later on. The design with grungy textures, a noisy diagonal stripe pattern, and some old transportation images layered behind the text. Because the colors are rendered using RGBA, these images bleed through the content, giving the design a layered feel. Best viewed large. Send it off Hey, look at that. You’ve got a detailed, well structured mockup for the client to review. Best of all, your markup is complete too. If the client approves the design at this stage, your template is practically finished. Bust out the party hats! Not so fast, Buster! So I don’t know about you, but I’ve never gotten a design past the client’s keen eye for criticism on the first go. Let’s review some hypothetical feedback (none of which is too outlandish, in my experience), and see how we’d make the requested changes in the browser. Updating the typography My ex-girlfriend loved Georgia, so I never want to see it again. Can we get rid of it? I want to use a font that’s chunky and loud, just like my stupid ex-girlfriend. Fakey McClient Yikes! Thankfully with CSS, removing Georgia is as easy as running a find and replace on the stylesheet. In my revised mockup, I used @font-face and League Gothic on the headlines to give the typography the, um, unique feel the client is looking for. The same mockup, using @font-face on the headlines. If you’re unfamiliar with implementing @font-face, check out Nice Web Type‘s helpful article. Adding rounded corners I’m not sure if I’ll like it, but I want to see what it’d look like with rounded corners. My cousin, a Web 2.0 marketing guru, says they’re trendy right now. Fakey McClient Switching to rounded corners is a nightmare if you’re doing your mockup in Photoshop, since it means recreating most of the shapes and UI elements in the design. Thankfully, with CSS border-radius comes to our rescue! By applying this gem of a style to a handful of classes, you’ll be rounded out in no time. The mockup with rounded corners, created using border-radius. If you’re not sure how to implement border-radius, check out CSS3.info‘s quick how-to. Making changes to the color The design is too dark, it’s depressing! They call it ‘the blues’ for a reason, dummy. Can you try using a brighter color? I want orange, like Zeldman uses. Fakey McClient Making color changes is another groan-inducing task when working in Photoshop. Finding and updating every background layer, every drop shadow, and every link can take forever in a complex PSD. However, if you’ve done your mockup in markup with RGBA and semi-transparent PNGs, making changes to your color is as easy as updating the body background and a few font colors. The mockup with an orange color scheme. Best viewed large. Ahem, what about Internet Explorer? Gee, thanks for reminding me, buzzkill. Several of the CSS features I’ve suggested you use, such as RGBA, text-shadow and box-shadow, and border-radius, are not supported in Internet Explorer. I know, it makes me sad too. However, this doesn’t mean you can’t try these techniques out in your markup based mockups. The point here is to get your mockups done as efficiently as possible, and to keep the emphasis on markup from the very beginning. Once the design is approved, you and the client have to decide if you can live with the design looking different in different browsers. Is it so bad if some users get to see drop shadows and some don’t? Or if the rounded corners are missing for a portion of your audience? The design won’t be broken for IE people, they’re just missing out on a few visual treats that other users will see. The idea of rewarding users who choose modern browsers is not a new concept; Dan covers it thoroughly in Handcrafted CSS, and it’s been written about in the past by Aaron Gustafson and Andy Clarke on several occasions. I believe we shouldn’t have to design for the lowest common denominator (cough, IE6 users, cough); instead we should create designs that are beautiful in modern browsers, but still degrade nicely for the other guy. However, some clients just aren’t that progressive, and in that case you can always use background images for drop shadows and rounded corners, as you have in the past. Closing thoughts With the advent of CSS3, browsers are just as capable of giving us beautiful, detailed mockups as Photoshop, and in half the time. I’m not the only one to make an argument for this revised process; in his article Time to stop showing clients static design visuals, and in his presentation Walls Come Tumbling Down, Andy Clarke makes a fantastic case for creating your mockups in markup. So I guess my challenge to you for 2010 is to get out of Photoshop and into the code. Even if the arguments for designing in the browser aren’t enough to make you change your process permanently, it’s worthwhile to give it a try. Look at the New Year as a time to experiment; applying constraints and evaluating old processes can do wonders for improving your efficiency and creativity. 2009 Meagan Fisher meaganfisher 2009-12-24T00:00:00+00:00 https://24ways.org/2009/make-your-mockup-in-markup/ process
190 Self-Testing Pages with JavaScript Working at an agency I am involved more and more on projects in which client side code is developed internally then sent out to a separate team for implementation. You provide static HTML, CSS and JavaScript which then get placed into the CMS and brought to life as an actual website. As you can imagine this can sometimes lead to frustrations. However many safeguards you include, handing over your code to someone else is always a difficult thing to do effectively. In this article I will show you how you can create a JavaScript implementation checker and that will give you more time for drink based activity as your web site and apps are launched quicker and with less unwanted drama! An all too frequent occurrence You’ve been working on a project for weeks, fixed all your bugs and send it to be implemented. You hear nothing and assume all is going well then a few days before it’s meant to launch you get an email from the implementation team informing you of bugs in your code that you need to urgently fix. The 24ways website with a misspelt ID for the years menu Being paranoid you trawl through the preview URL, check they have the latest files, check your code for errors then notice that a required HTML attribute has been omitted from the build and therefore CSS or JavaScript you’ve hooked onto that particular attribute isn’t being applied and that’s what is causing the “bug”. It takes you seconds drafting an email informing them of this, it takes then seconds putting the required attribute in and low and behold the bug is fixed, everyone is happy but you’ve lost a good few hours of your life – this time could have been better spent in the pub. I’m going to show you a way that these kind of errors can be alerted immediately during implementation of your code and ensure that when you are contacted you know that there actually is a bug to fix. You probably already know the things that could be omitted from a build and look like bugs so you’ll soon be creating tests to look for these and alert when they are not found on the rendered page. The error is reported directly to those who need to know about it and fix it. Less errant bug reports and less frantic emails ahoy! A page with an implementation issue and instant feedback on the problem JavaScript selector engines to the rescue Whether you’re using a library or indeed tapping into the loveliness of the new JavaScript Selector APIs looking for particular HTML elements in JavaScript is fairly trivial now. For instance this is how you look for a div element with the id attribute of year (the missing attribute from top image) using jQuery (the library I’ll be coding my examples in): if ($(‘div#year’).length) { alert(‘win’); } Using this logic you can probably imagine how you can write up a quick method to check for the existence of a particular element and alert when it’s not present — but assuming you have a complex page you’re going to be repeating yourself a fair bit and we don’t want to be doing that. Test scripts If you’ve got a lot of complex HTML patterns that need testing across a number of different pages it makes sense to keep your tests out of production code. Chances are you’ve already got a load of heavy JavaScript assets, and when it comes to file size saving every little helps. I don’t think that tests should contain code inside of them so keep mine externally as JSON. This also means that you can use the one set of tests in multiple places. We already know that it’s a good idea to keep our CSS and JavaScript separate so lets continue along those lines here. The test script for this example looks like this: { "title": "JS tabs implementation test", "description": "Check that the correct HTML patterns has been used", "author": "Ross Bruniges", "created": "20th July 2009", "tests": [ { "name": "JS tabs elements", "description": "Checking that correct HTML elements including class/IDs are used on the page for the JS to progressively enhance", "selector": "div.tabbed_content", "message": "We couldn't find VAR on the page - it's required for our JavaScript to function correctly", "check_for": { "contains": { "elements": [ "div.tab_content", "h2" ], "message": "We've noticed some missing HTML:</p><ul><li>VAR</li></ul><p>please refer to the examples sent for reference" } } } ] } The first four lines are just a little bit of meta data so we remember what this test was all about when we look at it again in the future, or indeed if it ever breaks. The tests are the really cool parts and firstly you’ll notice that it’s an array – we’re only going to show one example test here but there is no reason why you can’t place in as many as you want. I’ll explain what each of the lines in the example test means: name – short test name, I use this in pass/fail messaging later description – meta data for future reference selector – the root HTML element from which your HTML will be searched message – what the app will alert if the initial selector isn’t found check_for – a wrapper to hold inner tests – those run if the initial selector does match contains – the type of check, we’re checking that the selector contains specified elements elements – the HTML elements we are searching for message – a message for when these don’t match (VAR is substituted when it’s appended to the page with the name of any elements that don’t exist) It’s very important to pass the function valid JSON (JSONLint is a great tool for this) otherwise you might get a console showing no tests have even been run. The JavaScript that makes this helpful Again, this code should never hit a production server so I’ve kept it external. This also means that the only thing that’s needed to be done by the implementation team when they are ready to build is that they delete this code. <script src="sleuth.js" type="text/javascript"></script> <script type="text/javascript"> $(document).ready(function() { sleuth.test_page.init(‘js_tabs_test.js'); }); </script> “View the full JavaScript:/examples/self-testing-pages-with-javascript/js/tests/test_suite.js The init function appends the test console to the page and inserts the CSS file required to style it (you don’t need to use pictures of me when tests pass and fail though I see no reason why you shouldn’t), goes and grabs the JSON file referenced and parses it. The methods to pass (tests_pass) and fail (haz_fail) the test I hope are pretty self-explanatory as is the one which creates the test summary once everything has been run (create_summary). The two interesting functions are init_tests and confirm_html. init_tests init_tests:function(i,obj) { var $master_elm = $(obj.selector); sleuth.test_page.$logger.append("<div id='test_" + i + "' class='message'><p><em>" + obj.name + "</em></p></div>"); var $container = $('#test_' + i); if (!$master_elm.length) { var err_sum = obj.message.replace(/VAR/gi, obj.selector); sleuth.test_page.haz_failed(err_sum, $container); return; } if (obj.check_for) { $.each(obj.check_for,function(key, value){ sleuth.test_page.assign_checks($master_elm, $container, key, value); }); } else { sleuth.test_page.tests_passed($container); return; } } The function gets sent the number of the current iteration (used to create a unique id for its test summary) and the current object that contains the data we’re testing against as parameters. We grab a reference to the root element and this is used (pretty much in the example shown right at the start of this article) and its length is checked. If the length is positive we know we can continue to the inner tests (if they exist) but if not we fail the test and don’t go any further. We append the error to the test console for everyone to see. If we pass the initial check we send the reference to the root element, message contains and the inner object to a function that in this example sends us on to confirm_html (if we had a more complex test suite it would do a lot more). confirm_html confirm_html:function(target_selector, error_elm, obj) { var missing_elms = []; $.each(obj.elements, function(i, val) { if (!target_selector.find(val).length) { missing_elms.push(val); } }); if (missing_elms.length) { var file_list = missing_elms.join('</li><li>'); var err_sum = obj.message.replace(/VAR/gi, file_list); sleuth.test_page.haz_failed(err_sum, error_elm); return; } sleuth.test_page.tests_passed(error_elm); return; } We’re again using an array to check for a passed or failed test and checking its length but this time we push in a reference to each missing element we find. If the test does fail we’re providing even more useful feedback by informing what elements have been missed out. All the implementation team need do is look for them in the files we’ve sent and include them as expected. No more silly implementation bugs! Here is an example of a successful implementation. Here are some examples of failed implementations – one which fails at finding the root node and one that has the correct root node but none of the inner HTML tests pass. Is this all we can check for? Certainly not! JavaScript provides pretty easy ways to check for attributes, included files (if the files being checked for are being referenced correctly and not 404ing) and even applied CSS. Want to check that those ARIA attributes are being implemented correctly or that all images contain an alt attribute well this simple test suite can be extended to include tests for this – the sky is pretty much up to your imagination. 2009 Ross Bruniges rossbruniges 2009-12-12T00:00:00+00:00 https://24ways.org/2009/self-testing-pages-with-javascript/ process
194 Design Systems and Hybrids The other day on Twitter, I saw a thread started by Dorian Taylor about why design systems are so hot right now. In the thread, he made the case that they’ve been around for ages and some folks were just slow to catch up. It was an interesting thread, and not the first time I’ve seen folks discuss this. “Design systems are so hot right now” was even used recently in this very publication. And yes it’s true that they’ve been around for ages. Design artefact collectors’ obsession with reprints of old graphic standards manuals of the past are a reminder. Sometimes old things become new again, either through a rediscovery or awakening (wow, that sounds really deep). But I think that’s definitely what happened here. Some very opinionated answers that come to mind for me are: The need for them has increased with the needs of software development. With the increasing number of devices (phones, tablets, watches, etc.), scaling design has required the need to double down on systems thinking and processes. Investments with huge cost-saving returns. The time investment it takes to onboard new people as you staff up large teams (and the time it takes to fix bugs and inconsistencies) could be better spent building up a system that lets you ship at a faster pace. It also gives you more time to focus on the bigger picture instead of what color a button border is. If you do have to onboard new designers, the design system is a great educational resource to get up to speed quickly on your organization’s design principles, materials/tools, and methods. “Here’s the simple truth: you can’t innovate on products without first innovating the way you build them.” — Alex Schleifer, The Way We Build These are just some of the reasons. But there is another answer, and a personal conclusion that I’ve reached. It relates to the way I work and what I love working on, but I don’t see it talked about much. Hybrids Have a Home I’m a hybrid designer. I code in HTML & CSS (with a preference for Sass). But I don’t call myself a frontend developer. I used to back in the day (I was a UI frontend developer at Apple over a decade ago, but all I wrote was HTML & CSS). I identify with designer because that’s my training and interest, but the ideas of what a frontend developer can do has changed quite a ton over the years. Setting things up in build tools and processes are not my skill. And I know a lot of designers who share this experience with me. There are also hybrid developers who identify as developers, but have excellent design skills. Buddies like my pal Brandon Ferrua who was on my team at Salesforce is a great example of this. And we worked fantastically together. Sometimes, companies don’t know how to deal with hybrids. I’ve been told to choose a side, and have even been made to join a development team simply because I could code my designs (and then when I couldn’t deliver the same type of code my teammates could, and I felt like I wasn’t able to use my talents in the most effective way). There are a lot more folks out there I know of who identify as a hybrid, and many have found ourselves working on design systems. Una Kravets recently had a thread discussing this as well. At Clarity, this came up a lot in hallway conversations, breaks, and the after parties. I think that this job is a haven for folks who often find themselves in the middle. For companies that get it, these people find joy in getting to use a wider variety of skills and being bridges; advocates that can speak to designers and developers, helping bring 
unity to an organization. They can wireframe, throw together a prototype, create color systems, architect naming conventions for design tokens. Design systems are their perfect home. I think this has contributed to the uptick in discussions and interest on this subject (in addition to the team- and company-focused reasons). Keep Design Systems Teams Cross-Functional Speaking of teams, something some larger companies fall prey to is creating walls and silos where they need not be. If you place all your visual designers in one place, all your coders in another, and so on, you’re not doing yourselves any favors. Meanwhile, your hybrids are caught in the middle not knowing exactly where they belong. Design systems teams should have representatives (whether on a core team, or a virtual/federated team) that bring different skillsets. Design, code, writing, accessibility, product management, and so on. You’ll have a stronger vision on where to take your design system and to make it succeed. Siloing defeats the whole purpose of what design systems are meant for. Happy holidays, and may the force be with you. Further Reading Why Design Systems Fail Design Systems are for People Design Systems Handbook 2017 Jina Anne jina 2017-12-22T00:00:00+00:00 https://24ways.org/2017/design-systems-and-hybrids/ process
199 Knowing the Future - Tips for a Happy Launch Day You’ve chosen your frameworks and libraries. You’ve learned how to write code which satisfies the buzzword and performance gods. Now you need to serve it to a global audience, and make things easy to preview, to test, to sign-off, and to evolve. But infrastructure design is difficult and boring for most of us. We just want to get our work out into the wild. If only we had tools which would let us go, “Oh yeah! It all deploys perfectly every time” and shout, “You need another release? BAM! What’s next?” A truth that can be hard to admit is that very often, the production environment and its associated deployment processes are poorly defined until late into a project. This can be a problem. It makes my palms sweaty just thinking about it. If like me, you have spent time building things for clients, you’ll probably have found yourself working with a variety of technical partners and customers who bring different constraints and opportunities to your projects. Knowing and proving the environments and the deployment processes is often very difficult, but can be a factor which profoundly impacts our ability to deliver what we promised. To say nothing of our ability to sleep at night or leave our fingernails un-chewed. Let’s look at this a little, and see if we can’t set you up for a good night’s sleep, with dry palms and tidy fingernails. A familiar problem You’ve been here too, right? The project development was tough, but you’re pleased with what you are running in your local development environments. Now you need to get the client to see and approve your build, and hopefully indicate with a cheery thumbs up that it can “go live”. Chances are that we have a staging environment where the client can see the build. But be honest, is this exactly the same as the production environment? It should be, but often it’s not. Often the staging environment is nothing more than a visible server with none of the optimisations, security, load balancing, caching, and other vital bits of machinery that we’ll need (and need to test) in “prod”. Often the production environment is still being “set up” and you’ll have to wait and see. In development, “wait and see” is the enemy. Instead of waiting to see, we need to make the provisioning of, and deployment to our different environments one of the very first jobs of our project. I’ve often needed to be the unpopular voice in the room who makes a big fuss when this is delayed. I’ve described it as being a “critical blocker” during project meetings and suggested that everything should halt until it is fixed. It is that important. Clients don’t often like hearing a wary, disruptive voice saying “whoa there Nelly!”, because the development should be able to continue while the production environment gets sorted out, right? Sure. But if it is not seen as a blocker, it is seen as something that can just happen later. And if it happens later, all the ugly surprises and unknowns surface later too. And later is when we’ll need to be thinking about other things. Not the plumbing. Trust me, it pays to face up to the issue right away rather than press on optimistically. The client will thank you later. Attitudes and expectations We should, I think, exhibit these four attitudes towards production deployment: Make it scripted Make it automated Make it real Make it first Make it scripted Let’s face it, we are going to need to deploy more than once over the course of the project. We are not going to get things perfect on our first shot. Nor should we expect to. And if we are going to repeat something, we want to be able to do it identically and predictably every time without needing to rely on our memories. Developers are great at scripting things which they would otherwise need to repeat. It makes us faster and it also helps us keep track of the steps we need to take. I’m not crazy enough to try suggest the best technology to script your builds or deployments (holy wars lie down that path). A lot will depend on your languages and your tastes. Some will like Fabric, others will prefer Gulp, you might prefer Make or NPM. It doesn’t really matter as long as you can script the process of building, packaging and deploying your project. Wait. Won’t we need to know everything about the build from the start in order to do this? Aren’t our dependencies likely to change over time? Yes. That would be ideal. But it’s ok. Like our code, our deployment script will evolve over the life of a project. So evolve it. Start by scripting what is needed to support the first iteration of the project, and then maintain that script. It will become a valuable “source of truth”, providing a form of documentation of what your project needs for a successful deployment. Another bonus. Make it automated If we have a scripted deployment which we can run by executing a single command, then we are in great shape to automate that process by triggering the build and deployment via suitable events. Again, I prefer not to offer one single suggestion of when this should occur. That will depend on your approach to the project, how your development team is organised, and how your QA team operate. You can tune this to suit. For one project I worked on, we chose to trigger the build and deployment to our production environment every time we used Git to tag the master branch of our version control repository. There were a few moving parts, and we needed to do some upfront work to get everything working, but that upfront effort was repaid many fold as we deployed time and time again, and exposed some issues with our environment long before we got to “launch day”. With a scripted and automated process, we can make deployments “cheap”. This is our goal. When there are minimal cognitive or time overheads associated with deploying, we’re likely to do it all the more often and become more confident that it will behave as expected. Make it real Alright, we have written scripts to build and deploy our projects. Anyone tagging our repo will trigger things to happen as if by magic, but where are we pushing things to? We need to target a real environment if this is to have any value. A useful pattern is to have all activity on our develop branch trigger deployments to our staging server. Meanwhile tagging master will deploy a version to the production environment. How we organise this will depend on our git branching approach. (I’ve seen as many ways of approaching Git Flow as I have seen ways of approaching “Agile”). It’s vital though, that we ensure that we are deploying to, and testing against, our real infrastructure. We want to see real results. That’s the best way to learn real lessons. Make it first Building our site to run in an environment not yet fully defined or available to test is like climbing without ropes – it’s possible, but we put ourselves at risk. And the higher we climb the greater the risk. So it is important to do this as early as we possibly can. Don’t have a certificate for our HTTPS yet? Fine, but let’s still deploy to this evolving production environment and introduce HTTPS as soon as we can. Before we know it we’ll be proving that this is set up correctly and we’ll not be surprised by mixed security alerts or other nasties further down the line. Mailchimp perfectly capture the anxiety of sending emails to gazillions of people for a campaign. But we’re lucky. Launching a site doesn’t need to be like performing a mailshot. We can do things to banish that sweaty hand. Doing preparation work upfront means that by the time we need to launch the site into the wild, we have exercised the deployment mechanics, and tested the production environment so rigorously that this task will be boring. (It won’t be boring. Launching should always be exciting because the world will finally get to see our beautiful, painstaking work. But nor should it be terrifying. Especially as a result of not knowing for certain if our processes and environments are going to work or burst into flames on the big day.) What tools exist? Well this all sounds lovely. But how should we tackle this? Where are the tools for us to use? As it happens, there are many service and tools that we can use to work this way. Hosting All of the big players like Amazon, Azure and Google offer tools which can help us here. Google for example, can host multiple deployed versions of your project in parallel and you can manage them via their App Engine console. Each build receives its own URL which you can use to access any deployed version of your site. Having immutable deployments which stick around in perpetuity (or until you bin them) is a key feature which unlocks the ability to confidently direct your traffic to any version of your site. With that comes the capacity to test any version or feature in its real environment, and then promote a version, or rollback to a previous version whenever you want. A liberating power to have. Continuous integration In order to create all of those different versions, we’ll need somewhere to run our build and deployment scripts. Jenkins has been a popular Continuous Integration (CI) option for some time, and can be configured to perform all sorts of tasks, giving you extensive control over your deployment pipeline. You need to host Jenkins yourself, but it provides some simple ways to do that. The landscape for CI is getting richer and richer. With many hosted services like Circle CI providing this kind of automation up in the cloud. One stop shop Netlify combines both hosting and continuous integration services. It monitors your git repositories and automatically runs your build in a container on its servers when it finds changes. Each branch and pull request in your git repository will result in an immutable version of your site with its own URL. Netlify is unlike Google Cloud, AWS or Azure in that it cannot host a dynamic server-side application for you. Instead it specialises in hosting static, or so called JAMstack sites. Personally, I find that its simplicity makes it an approachable option, and a good place to learn and adopt some of these valuable habits. Full disclosure: I’m a Netlify employee. But before I was, I was an avid customer, and it was through using Netlify that I first encountered some of these principles in practice. Conclusion. It’s all about the approach No matter what tools or services you use (and there are many which can support these practices), the most important thing is to adopt an approach which lets you prove your environments as quickly as possible. Front-loading this effort will cast light onto the issues that you’ll need to address early and often, leaving no infrastructure surprises to spoil things for you on launch day. Automating the process will mean that when you do find things that you need to fix or to improve later (and you will), issuing another release will be trivial. It is a lovely feeling when you have confidence that releasing v1.0.0 will be no more stressful v0.0.1. In fact it should actually be less stressful, as you’ll have been down this road many times by then. Fixing the potholes and smoothing the way as you went. From here, it should be a smooth ride. 2017 Phil Hawksworth philhawksworth 2017-12-21T00:00:00+00:00 https://24ways.org/2017/knowing-the-future/ process
200 Care and Feeding of Burnout You’ve been doing too much for too long. And it’s broken you. You’re burned out. You’re done. Illustration by Kate Holden Occupational burnout is a long-documented effect of stretching yourself further than the limits of your mental and physical health can carry you. And when it finally catches up with you, it can feel like the end of the world. But things can get better. With focused self care, reworking your priorities and lots of time, you can slog through burnout. What is burnout? The Tl;dr linkdump tour In this article, we’ll be looking at what you can do when you’re burned out. We’ll be skipping past a lot of information on what burnout is, what causes it and how it impacts the tech industry. We’re able to skip past this because many technologists have already created valuable content targeted to our industry. The videos and writing below may be helpful for readers who are less familiar with burnout. A Wikipedia article may be a great starting point for learning about occupational burnout. Understanding burnout: Brandon West This conference talk by Brandon West covers a lot of burnout 101, from the perspective of a developer relations/community professional. April Wensel writes about the need for the tech industry to move from the Valley’s burnout culture to a more sustainable model. Catching Burnout [as] early [as possible] One of the most challenging things about burnout is that it develops slowly and gradually. Many impacted don’t notice the water warming around them until it’s been brought to a boil, causing a crisis that can’t be overlooked. Catching burnout and taking steps to deal with it as early as possible can help limit the length and severity of your burnout. Getting in the habit of checking in with yourself regularly about your stress and energy levels can be an effective habit for assessing burnout and for general wellness. The Mayo Clinic recommends asking yourself the following questions to determine if you might be suffering from burnout. Have you become cynical or critical at work? Do you drag yourself to work and have trouble getting started once you arrive? Have you become irritable or impatient with co-workers, customers or clients? Do you lack the energy to be consistently productive? Do you lack satisfaction from your achievements? Do you feel disillusioned about your job? Are you using food, drugs or alcohol to feel better or to simply not feel? Have your sleep habits or appetite changed? Are you troubled by unexplained headaches, backaches or other physical complaints? According to the Mayo Clinic, answering yes to more than one of these questions can be a sign that you need to take corrective action. We’ll look in more detail about the corrective actions you can take in the rest of this article. Do less. Now. To start getting things back on track, you’ll need to start doing less. Less work, less stress, less everything. Many technologists impacted by burnout have written or spoken on taking months or even years off work to give themselves time to recover. This can be a fantastic route back to wellness for those fortunate enough to have the professional and financial security to allow them to take large stretches of time off work. For the much larger group of burned out workers that need to balance earning a paycheck with their wellness, this can be more challenging. For those of us who need to stay in the cycle of work to fund our daily needs, finding ways to do less can feel like adding another daunting task to the pile. To properly assess where and how you can cut back on your commitments, you’ll need to find a short stretch of time clear of stressors and responsibilities to take stock of what can be scaled back. A long weekend, weekend or even a few hours of time dedicated to looking only at how you can cut back on work and stress can be an effective way to take stock of your responsibilities. Make a list of stressors and activities to begin to triage. Anything that would damage or seriously disrupt your life if not attended to (doing your taxes, showing up at work, paying rent) should be marked as essential. Grade other activities in your life, marking the ones that aren’t essential and working to temporarily reduce these or remove them from your life. It can feel difficult to let go of things while recovering from burnout. This process can benefit from a second opinion, if you’re working with a coach, therapist or trusted friend to manage your burnout. Reducing your workload and stressors can let you begin to recover from burnout. You can reintroduce things back into your schedule and life. Reintroduce stressors and activities back into your life slowly, to minimize risk of relapse. Keeping a journal will let you keep tabs on how different activities are impacting your energy levels and state of mind. Remove toxicity Toxic people or settings can drain you faster than overwork alone can. While you work to reduce your workload and stress, coworkers, friends, family or bosses who are toxic influences can act as a multiplier for the stressors that remain. Identifying these people and limiting your interactions with them during your recovery can help you get back on track faster and happier. A journal can be an important tool in tracking how interactions with different people impact your wellness and state of mind. If the toxic presence in your life is someone you can avoid or cut out without penalty, burnout is a great reason to finally replace them with healthier relationships. If you can’t remove them from your life, minimizing the impact toxic people have on your wellness is vital. Work to identify what aspect of the relationship is draining or damaging and create interventions around damaging interactions. While a chronically complaining coworker’s negativity can be stopped short with setting firm conversational boundaries and redirection, a combative boss can be a harder challenge. Seeking allies and advice can make you feel less alone in your battles and provide healthy emotional support. Ask for help Trying to find your way back to health and wellness after burning out can be a daunting task. Seeking help from health care professionals, trusted peers or both can give you backup on your journey back to feeling better. With symptoms that can mirror those of depression, burnout can be the precursor to a number of mental and physical ailments. Talk to your doctor immediately if you’re experiencing symptoms of depression or any other health concerns. Being open with your trusted friends about burnout can let you access valuable support and help explain why you may need extra care and consideration while you recover. Many suffering from burnout report finding maintaining relationships a challenge. Letting your loved ones know what you’re going through and why you may be less available invites them to be more understanding of cancelled plans or other issues while you’re recovering. Burnout can impact memory and cognitive function. Letting your support network assist in decision making during burnout can help add perspective to counterbalance these deficits. Talking to your friends and peers about your health and needs can offer valuable support. But those who are pushed to a mental or physical health crisis by burnout should work with healthcare professionals to plan their recovery. Sufferers of mild to moderate burnout can also benefit from planning their return to wellness with an experienced practitioner. Medical or counseling professionals may prescribe medicines, talk therapy, group sessions or other therapeutic intervention. Go easy on yourself Recovering from burnout is a process that takes energy, time and compassion for yourself. In the same way that toxic people or workplaces can set you back, negative repetitive thoughts will harm your recovery. Recognizing that burnout’s impact on you is a temporary state that isn’t your fault can help you begin to manage your feelings and expectations for yourself. Sufferers often report feeling stupid, lazy or that they lack the skills to do their job. This is natural, as burnout can severely limit your cognitive function, your energy levels and resilience while dramatically increasing your cognitive load. Working with a counselor may help if you’re finding it difficult to be patient with your progress back to health or are troubled by persistent intrusive thoughts. Burnout can seriously limit the amount of energy you have. Spend as little of the energy you have left beating yourself up as possible. You’re going to be ok. It’s all going to be ok. This article doesn’t offer one-size-fits all fixes for burnout or overwork, but aims to provide a framework with points to consider that may help shape your wellness. No article can act as a substitute for professionally administered healthcare or robust self care. 2017 Jessica Rose jessicarose 2017-12-16T00:00:00+00:00 https://24ways.org/2017/care-and-feeding-of-burnout/ process
205 Why Design Systems Fail Design systems are so hot right now, and for good reason. They promote a modular approach to building a product, and ensure organizational unity and stability via reusable code snippets and utility styles. They make prototyping a breeze, and provide a common language for both designers and developers. A design system is a culmination of several individual components, which can include any or all of the following (and more): Style guide or visual pattern library Design tooling (e.g. Sketch Library) Component library (where the components live in code) Code usage guidelines and documentation Design usage documentation Voice and tone guideline Animation language guideline Design systems are standalone (internal or external) products, and have proven to be very effective means of design-driven development. However, in order for a design system to succeed, everyone needs to get on board. I’d like to go over a few considerations to ensure design system success and what could hinder that success. Organizational Support Put simply, any product, including internal products, needs support. Something as cross-functional as a design system, which spans every vertical project team, needs support from the top and bottom levels of your organization. What I mean by that is that there needs to be top-level support from project managers up through VP’s to see the value of a design system, to provide resources for its implementation, and advocate for its use company-wide. This is especially important in companies where such systems are being put in place on top of existing, crufty codebases, because it may mean there needs to be some time and effort put in the calendar for refactoring work. Support from the bottom-up means that designers and engineers of all levels also need to support this system and feel responsibility for it. A design system is an organization’s product, and everyone should feel confident contributing to it. If your design system supports external clients as well (such as contractors), they too can become valuable teammates. A design system needs support and love to be nurtured and to grow. It also needs investment. Investment To have a successful design system, you need to make a continuous effort to invest resources into it. I like to compare this to working out. You can work out intensely for 3 months and see some gains, but once you stop working out, those will slowly fade away. If you continue to work out, even if its less often than the initial investment, you’ll see yourself maintaining your fitness level at a much higher rate than if you stopped completely. If you invest once in a design system (say, 3 months of overhauling it) but neglect to keep it up, you’ll face the same situation. You’ll see immediate impact, but that impact will fade as it gets out of sync with new designs and you’ll end up with strange, floating bits of code that nobody is using. Your engineers will stop using it as the patterns become outdated, and then you’ll find yourself in for another round of large investment (while dreading going through the process since its fallen so far out of shape). With design systems, small incremental investments over time lead to big gains overall. With this point, I also want to note that because of how they scale, design systems can really make a large impact across the platform, making it extremely important to really invest in things like accessibility and solid architecture from the start. You don’t want to scale a brittle system that’s not easy to use. Take care of your design systems, and keep working on them to ensure their effectiveness. One way to ensure this is to have a dedicated team working on this design system, managing tickets and styling updates that trickle out to the rest of your company. Responsibility With some kind of team to act as an owner of a design system, whether it be the design team, engineering team, or a new team made of both designers and engineers (the best option), your company is more likely to keep a relevant, up-to-date system that doesn’t break. This team is responsible for a few things: Helping others get set up on the system (support) Designing and building components (development) Advocating for overall UI consistency and adherence (evangelism) Creating a rollout plan and update system (product management) As you can see, these are a lot of roles, so it helps to have multiple people on this team, at least part of the time, if you can. One thing I’ve found to be effective in the past is to hold office hours for coworkers to book slots within to help them get set up and to answer any questions about using the system. Having an open Slack channel also helps for this sort of thing, as well as for bringing up bugs/issues/ideas and being an channel for announcements like new releases. Communication Once you have resources and a plan to invest in a design system, its really important that this person or team acts as a bridge between design and engineering. Continuous communication is really important here, and the way you communicate is even more important. Remember that nobody wants to be told what to do or prescribed a solution, especially developers, who are used to a lot of autonomy (usually they get to choose their own tools at work). Despite how much control the other engineers have on the process, they need to feel like they have input, and feel heard. This can be challenging, especially since ultimately, some party needs to be making a final decision on direction and execution. Because it’s a hard balance to strike, having open communication channels and being as transparent as possible as early as possible is a good start. Buy-in For all of the reasons we’ve just looked over, good communication is really important for getting buy-in from your users (the engineers and designers), as well as from product management. Building and maintaining a design system is surprisingly a lot of people-ops work. To get buy-in where you don’t have a previous concensus that this is the right direction to take, you need to make people want to use your design system. A really good way to get someone to want to use a product is to make it the path of least resistance, to show its value. Gather examples and usage wins, because showing is much more powerful than telling. If you can, have developers use your product in a low-stakes situation where it provides clear benefits. Hackathons are a great place to debut your design system. Having a hackathon internally at DigitalOcean was a perfect opportunity to: Evangelize for the design system See what people were using the component library for and what they were struggling with (excellent user testing there) Get user feedback afterward on how to improve it in future iterations Let people experience the benefits of using it themselves These kinds of moments, where people explore on their own are where you can really get people on your side and using the design system, because they can get their hands on it and draw their own conclusions (and if they don’t love it — listen to them on how to improve it so that they do). We don’t always get so lucky as to have this sort of instantaneous user feedback from our direct users. Architecture I briefly mentioned the scalable nature of design systems. This is exactly why it’s important to develop a solid architecture early on in the process. Build your design system with growth and scalability in mind. What happens if your company acquires a new product? What happens when it develops a new market segment? How can you make sure there’s room for customization and growth? A few things we’ve found helpful include: Namespacing Use namespacing to ensure that the system doesn’t collide with existing styles if applying it to an existing codebase. This means prefixing every element in the system to indicate that this class is a part of the design system. To ensure that you don’t break parts of the existing build (which may have styled base elements), you can namespace the entire system inside of a parent class. Sass makes this easy with its nested structure. This kind of namespacing wouldn’t be necessary per se on new projects, but it is definitely useful when integrating new and old styles. Semantic Versioning I’ve used Semantic Versioning on all of the design systems I’ve ever worked on. Semantic versioning uses a system of Major.Minor.Patch for any updates. You can then tag released on Github with versioned updates and ensure that someone’s app won’t break unintentionally when there is an update, if they are anchored to a specific version (which they should be). We also use this semantic versioning as a link with our design system assets at DigitalOcean (i.e. Sketch library) to keep them in sync, with the same version number corresponding to both Sketch and code. Our design system is served as a node module, but is also provided as a series of built assets using our CDN for quick prototyping and one-off projects. For these built assets, we run a deploy script that automatically creates folders for each release, as well as a latest folder if someone wanted the always-up-to-date version of the design system. So, semantic versioning for the system I’m currently building is what links our design system node module assets, sketch library assets, and statically built file assets. The reason we have so many ways of consuming our design system is to make adoption easier and to reduce friction. Friction A while ago, I posed the question of why design systems become outdated and unused, and a major conclusion I drew from the conversation was: “If it’s harder for people to use than their current system, people just won’t use it” You have to make your design system the path of least resistance, lowering cognitive overhead of development, not adding to it. This is vital. A design system is intended to make development much more efficient, enforce a consistent style across sites, and allow for the developer to not worry as much about small decisions like naming and HTML semantics. These are already sorted out for them, meaning they can focus on building product. But if your design system is complicated and over-engineered, they may find it frustrating to use and go back to what they know, even if its not the best solution. If you’re a Sass expert, and base your system on complex mixins and functions, you better hope your user (the developer) is also a Sass expert, or wants to learn. This is often not the case, however. You need to talk to your audience. With the DigitalOcean design system, we provide a few options: Option 1 Users can implement the component library into a development environment and use Sass, select just the components they want to include, and extend the system using a hook-based system. This is the most performant and extensible output. Only the components that are called upon are included, and they can be easily extended using mixins. But as noted earlier, not everyone wants to work this way (including Sass a dependency and potentially needing to set up a build system for it and learn a new syntax). There is also the user who just wants to throw a link onto their page and have it look nice, and thats where our versioned built assets come in. Option 2 With Option 2, users pull in links that are served via a CDN that contain JS, CSS, and our SVG icon library. The code is a bit bigger than the completely customized version, but often this isn’t the aim when people are using Option 2. Reducing friction for adoption should be a major goal of your design system rollout. Conclusion Having a design system is really beneficial to any product, especially as it grows. In order to have an effective system, it’s important to primarily always keep your user in mind and garner support from your entire company. Once you have support and acceptance, this system will flourish and grow. Make sure someone is responsible for it, and make sure its built with a solid foundation from the start which will be carefully maintained toward the future. Good luck, and happy holidays! 2017 Una Kravets unakravets 2017-12-14T00:00:00+00:00 https://24ways.org/2017/why-design-systems-fail/ process
207 Want to Break Out of Comparison Syndrome? Do a Media Detox “Comparison is the thief of joy.” —Theodore Roosevelt I grew up in an environment of perpetual creativity and inventiveness. My father Dennis built and flew experimental aircraft as a hobby. During my entire childhood, there was an airplane fuselage in the garage instead of a car. My mother Deloria was a self-taught master artisan who could quickly acquire any skills that it took to work with fabric and weaving. She could sew any garment she desired, and was able to weave intricate wall hangings just by looking at a black and white photos in magazines. My older sister Diane blossomed into a consummate fine artist who drew portraits with uncanny likeness, painted murals, and studied art and architecture. In addition, she loved good food and had a genius for cooking and baking, which converged in her creating remarkable art pieces out of cake that were incredibly delicious to boot. Yes. This was the household in which I grew up. While there were countless positives to being surrounded by people who were compelled to create, there was also a downside to it. I incessantly compared myself to my parents and older sister and always found myself lacking. It wasn’t a fair comparison, but tell that to a sensitive kid who wanted to fit in to her family by being creative as well. From my early years throughout my teens, I convinced myself that I would never understand how to build an airplane or at least be as proficient with tools as my father, the aeronautical engineer. Even though my sister was six years older than I was, I lamented that I would never be as good a visual artist as she was. And I marveled at my mother’s seemingly magical ability to make and tailor clothes and was certain that I would never attain her level of mastery. This habit of comparing myself to others grew over the years, continuing to subtly and effectively undermine my sense of self. I had almost reached an uneasy truce with my comparison habit when social media happened. As an early adopter of Twitter, I loved staying connected to people I met at tech conferences. However, as I began to realize my aspirations of being an author and a speaker, Twitter became a dreaded hall of mirrors where I only saw distorted reflections of my lack of achievement in other people’s success. Every person announcing a publishing deal caused me to drown under waves of envy over the imagined size of her or his book advance as I struggled to pay my mortgage. Every announcement I read of someone speaking at a conference led to thoughts of, “I wish I were speaking at that conference – I must not be good enough to be invited.” Twitter was fertile ground for my Inner Critic to run rampant. One day in 2011, my comparisons to people who I didn’t even know rose to a fever pitch. I saw a series of tweets that sparked a wave of self-loathing so profound that I spent the day sobbing and despondent, as I chastised myself for being a failure. I had fallen into the deep pit of Comparison Syndrome, and to return to anything close to being productive took a day or two of painstakingly clawing my way out. Comparison Syndrome Takes Deficiency Anxiety to Eleven Do any of these scenarios ring true? You frequently feel like a failure when viewing the success of others. You feel dispirited and paralyzed in moving forward with your own work because it will never measure up to what others have done. You discount your ideas because you fear that they aren’t as good as those of your colleagues or industry peers. Are you making yourself miserable by thinking thoughts like these? “I’m surrounded by people who are so good at what they do, how can I possibly measure up?” “Compared to my partner, my musical ability is childish – and music is no longer fun.” “Why haven’t I accomplished more by now? My peers are so much more successful than I am.” Unenviable Envy Many people use the terms envy and jealousy interchangeably, but they are two distinct emotions. Jealousy is the fear of losing someone to a perceived rival: a threat to an important relationship and the parts of the self that are served by that relationship. Jealousy is always about the relationship between three people. Envy is wanting what another has because of a perceived shortcoming on your part. Envy is always based on a social comparison to another.1 Envy is a reaction to the feeling of lacking something. Envy always reflects something we feel about ourselves, about how we are somehow deficient in qualities, possessions, or success.2 It’s based on a scarcity mentality: the idea that there is only so much to go around, and another person got something that should rightfully be yours.3 A syndrome is a condition characterized by a set of associated symptoms. I call it Comparison Syndrome because a perceived deficiency of some sort – in talent, accomplishments, success, skills, etc. – is what initially sparks it. While at the beginning you may merely feel inadequate, the onset of the syndrome will bring additional symptoms. Lack of self-trust and feelings of low self-worth will fuel increased thoughts of not-enoughness and blindness to your unique brilliance. If left unchecked, Deficiency Anxieties can escalate to full-blown Comparison Syndrome: a form of the Inner Critic in which we experience despair from envy and define ourselves as failures in light of another’s success. The irony is that when we focus so much on what we lack, we can’t see what we have in abundance that the other person doesn’t have. And in doing so, we block what is our birthright: our creative expression. Envy shackles our creativity, keeps us trapped in place, and prevents forward movement. The Inner Critic in the form of Comparison Syndrome caused by envy blocks us from utilizing our gifts, seeing our path clearly, and reveling in our creative power. In order to keep a grip on reality and not fall into the abyss of Comparison Syndrome, we’ll quell the compulsion to compare before it happens: we will free the mental bandwidth to turn our focus inward so we can start to see ourselves clearly. Break the Compulsion to Compare “Why compare yourself with others? No one in the entire world can do a better job of being you than you.” — Krystal Volney, poet and author At some point in time, many of us succumb to moments of feeling that we are lacking and comparing ourselves unfavorably to others. As social animals, much of our self-definition comes from comparison with others. This is how our personalities develop. We learn this behavior as children, and we grow up being compared to siblings, peers, and kids in the media. Because of this, the belief that somehow, someway, we aren’t good enough becomes deeply ingrained. The problem is that whenever we deem ourselves to be “less than,” our self-esteem suffers. This creates a negative feedback loop where negative thoughts produce strong emotions that result in self-defeating behaviors that beget more negative thoughts. Couple this cycle with the messages we get from society that only “gifted” people are creative, and it’s no wonder that many of us will fall down the rabbit hole of Comparison Syndrome like I did on that fated day while reading tweets. Comparing ourselves to others is worse than a zero-sum game, it’s a negative-sum game. No one wins, our self-esteem deteriorates, and our creative spark dies out. With effort, we can break the compulsion to compare and stop the decline into Comparison Syndrome by turning the focus of comparison inward to ourselves and appreciating who we’ve become. But first, we need to remove some of the instances that trigger our comparisons in the first place. Arrest: Stop the Triggers “Right discipline consists, not in external compulsion, but in the habits of mind which lead spontaneously to desirable rather than undesirable activities.” — Bertrand Russell, philosopher After my Twitter post meltdown, I knew had to make a change. While bolstering my sense of self was clearly a priority, I also knew that my ingrained comparison habit was too strong to resist and that I needed to instill discipline. I decided then and there to establish boundaries with social media. First, to maintain my sanity, I took this on as my mantra: “I will not compare myself to strangers on the Internet or acquaintances on Facebook.” If you find yourself sliding down the slippery slope of social media comparison, you can do the same: repeat this mantra to yourself to help put on the brakes. Second, in order to reduce my triggers, I stopped reading the tweets of the people I followed. However, I continued to be active on Twitter through sharing information, responding to mentions, crowdsourcing, and direct messaging people. It worked! The only time I’d start to slip into darkness were the rare instances when I would break my rules and look at my Twitstream. But we can do even more than calm ourselves with helpful mantras. Just like my example of modifying my use of Twitter, and more recently, of separating myself from Facebook, you can get some distance from the media that activates your comparison reflex and start creating the space for other habits that are more supportive to your being to take its place. Creative Dose: Trigger-free and Happy Purpose: To stop comparison triggers in their tracks Mindfulness is a wonderful tool, but sometimes you have to get hardcore and do as much as you can to eliminate distractions so that you can first hear your own thoughts in order to know which ones you need to focus on. Here are four steps to becoming trigger-free and happier. Step 1: Make a List Pay attention when you get the most triggered and hooked. Is it on Twitter, Facebook, Instagram, or Snapchat? Is it YouTube, TV shows, or magazines? Make list of your top triggers. My primary trigger is:______________________________________ My second trigger is:______________________________________ My third trigger is:______________________________________ Now that you have your list, you need to get an idea just how often you’re getting triggered. Step 2: Monitor It’s easy to think that we should track our activity on the computer, but these days, it’s no longer our computer use that is the culprit: most of us access social media and news from our phones. Fortunately, there are apps that will track the usage for both. Seeing just how much you consume media from either or both will show you how much of an accomplice the use of devices is to your comparison syndrome, and how much you need to modify your behavior accordingly. For tracking both computer use and tablet use, this app works great: RescueTime.com tracks app usage and sends a productivity report at the end of the week via email. For your phone, there are many for either platform.4 Although I recommend fully researching what is available and will work for you best, here are a few recommendations: For both platforms: Offtime, Breakfree, Checky For Android only: Flipd, AppDetox, QualityTime, Stay On Task For iOS only: Moment Install your app of choice, and see what you find. How much time are you spending on sites or apps that compel you to compare? Step 3: Just Say No Now that you know what your triggers are and how much you’re exposing yourself to them, it’s time to say No. Put yourself on a partial social media and/or media detox for a specified period of time; consider even going for a full media detox.5 I recommend starting with one month. To help you to fully commit, I recommend writing this down and posting it where you can see it. I, ___________________, commit to avoiding my comparison triggers of ___________________, ___________________, and ___________________ for the period of ___________________, starting on ___________________ and ending on ___________________ . To help you out, I’ve created a social media detox commitment sheet for you. Step 4: Block When I decided to reduce my use of Twitter and Facebook to break my comparison habit, initially I tried to rely solely on self-discipline, which was only moderately successful. Then I realized that I could use the power of technology to help. Don’t think you have to rely upon sheer willpower to block, or at least limit, your exposure to known triggers. If your primary access to the items that cause you to compare yourself to others is via computers and other digitalia, use these devices to help maintain your mental equilibrium. Here are some apps and browser extensions that you can use during your media detox to help keep yourself sane and stay away from sites that could throw you into a comparison tailspin. These apps are installed onto your computer: RescueTime.com works on both computer and mobile devices, and does a lot more than just prevent you from going to sites that will ruin your concentration, it will also track your apps usage and give you a productivity report at the end of the week. Focus and SelfControl (Mac-only) To go right to the source and prevent you from visiting sites through your browser, there are browser extensions. Not only can you put in the list of the URLs that are your points of weakness, but you can also usually set the times of the day you need the self-control the most. Google Chrome: StayFocusd, Strict Workflow, and Website Blocker Firefox: Idderall and Leechblock Safari: WasteNoTime and MindfulBrowsing Edge (or Explorer): Unfortunately, there are currently no website blocking extensions for these browsers. I currently use a browser extension to block me from using Facebook between 9:00am – 6:00pm. It’s been a boon for my sanity: I compare tons less. A bonus is that it’s been terrific for my productivity as well. Which tool will you use for your media detox time? Explore them all and then settle upon the one(s) that will work the best for you. Install it and put it to work. Despite the tool, you will still need to exercise discipline. Resist the urge to browse Instagram or Facebook while waiting for your morning train. You can do it! Step 5: Relax Instead of panicking from FOMO (Fear of Missing Out), take comfort from this thought: what you don’t know won’t affect you. Start embracing JOMO (Joy of Missing Out), and the process of rebuilding and maintaining your sanity. What will you do instead of consuming the media that compels you to compare? Here are some ideas: Read a book Go for a walk Have dinner with a friend Go watch a movie Learn how to play the harmonica Take an improv class Really, you could do anything. And depending on how much of your time and attention you’ve devoted to media, you could be recapturing a lot of lost moments, minutes, hours, and days. Step 6: Reconnect Use your recovered time and attention to focus on your life and reconnect with your true value-driven goals, higher aspirations, and activities that you’ve always wanted to do. This article is an excerpt from the book Banish Your Inner Critic by Denise Jacobs, and has been reprinted with permission. If you’d like to read more, you can find the book on Amazon. Shane Parrish, “Mental Model: Bias from Envy and Jealousy,” Farnam Street, accessed February 9, 2017. ↩ Parrish, “Mental Model: Bias from Envy and Jealousy.” ↩ Henrik Edberg, “How to Overcome Envy: 5 Effective Tips,” Practical Happiness Advice That Works | The Positivity Blog, accessed February 9, 2017. ↩ Jeremy Golden, “6 Apps to Stop Your Smartphone Addiction,” Inc.com, accessed February 10, 2017. ↩ Emily Nickerson, “How to Silence the Voice of Doubt,” The Muse, accessed February 8, 2017. ↩ 2017 Denise Jacobs denisejacobs 2017-12-19T00:00:00+00:00 https://24ways.org/2017/do-a-media-detox/ process
218 Put Yourself in a Corner Some backstory, and a shameful confession For the first couple years of high school I was one of those jerks who made only the minimal required effort in school. Strangely enough, how badly I behaved in a class was always in direct proportion to how skilled I was in the subject matter. In the subjects where I was confident that I could pass without trying too hard, I would give myself added freedom to goof off in class. Because I was a closeted lit-nerd, I was most skilled in English class. I’d devour and annotate required reading over the weekend, I knew my biblical and mythological allusions up and down, and I could give you a postmodern interpretation of a text like nobody’s business. But in class, I’d sit in the back and gossip with my friends, nap, or scribble patterns in the margins of my textbooks. I was nonchalant during discussion, I pretended not to listen during lectures. I secretly knew my stuff, so I did well enough on tests, quizzes, and essays. But I acted like an ass, and wasn’t getting the most I could out of my education. The day of humiliation, but also epiphany One day in Ms. Kaney’s AP English Lit class, I was sitting in the back doodling. An earbud was dangling under my sweater hood, attached to the CD player (remember those?) sitting in my desk. Because of this auditory distraction, the first time Ms. Kaney called my name, I barely noticed. I definitely heard her the second time, when she didn’t call my name so much as roar it. I can still remember her five feet frame stomping across the room and grabbing an empty desk. It screamed across the worn tile as she slammed it next to hers. She said, “This is where you sit now.” My face gets hot just thinking about it. I gathered my things, including the CD player (which was now impossible to conceal), and made my way up to the newly appointed Seat of Shame. There I sat, with my back to the class, eye-to-eye with Ms. Kaney. From my new vantage point I couldn’t see my friends, or the clock, or the window. All I saw were Ms. Kaney’s eyes, peering at me over her reading glasses while I worked. In addition to this punishment, I was told that from now on, not only would I participate in class discussions, but I would serve detention with her once a week until an undetermined point in the future. During these detentions, Ms. Kaney would give me new books to read, outside the curriculum, and added on to my normal homework. They ranged from classics to modern novels, and she read over my notes on each book. We’d discuss them at length after class, and I grew to value not only our private discussions, but the ones in class as well. After a few weeks, there wasn’t even a question of this being punishment. It was heaven, and I was more productive than ever. To the point Please excuse this sentimental story. It’s not just about honoring a teacher who cared enough to change my life, it’s really about sharing a lesson. The most valuable education Ms. Kaney gave me had nothing to do with literature. She taught me that I (and perhaps other people who share my special brand of crazy) need to be put in a corner to flourish. When we have physical and mental constraints applied, we accomplish our best work. For those of you still reading, now seems like a good time to insert a pre-emptive word of mediation. Many of you, maybe all of you, are self-disciplined enough that you don’t require the rigorous restrictions I use to maximize productivity. Also, I know many people who operate best in a stimulating and open environment. I would advise everyone to seek and execute techniques that work best for them. But, for those of you who share my inclination towards daydreams and digressions, perhaps you’ll find something useful in the advice to follow. In which I pretend to be Special Agent Olivia Dunham Now that I’m an adult, and no longer have Ms. Kaney to reign me in, I have to find ways to put myself in the corner. By rejecting distraction and shaping an environment designed for intense focus, I’m able to achieve improved productivity. Lately I’ve been obsessed with the TV show Fringe, a sci-fi series about an FBI agent and her team of genius scientists who save the world (no, YOU’RE a nerd). There’s a scene in the show where the primary character has to delve into her subconscious to do extraordinary things, and she accomplishes this by immersing herself in a sensory deprivation tank. The premise is this: when enclosed in a space devoid of sound, smell, or light, she will enter a new plane of consciousness wherein she can tap into new levels of perception. This might sound a little nuts, but to me this premise has some real-world application. When I am isolated from distraction, and limited to only the task at hand, I’m able to be productive on a whole new level. Since I can’t actually work in an airtight iron enclosure devoid of input, I find practical ways to create an interruption-free environment. Since I work from home, many of my methods for coping with distractions wouldn’t be necessary for my office-bound counterpart. However for some of you 9-to-5-ers, the principles will still apply. Consider your visual input First, I have to limit my scope to the world I can (and need to) affect. In the largest sense, this means closing my curtains to the chaotic scene of traffic, birds, the post office, a convenience store, and generally lovely weather that waits outside my window. When the curtains are drawn and I’m no longer surrounded by this view, my sphere is reduced to my desk, my TV, and my cat. Sometimes this step alone is enough to allow me to focus. But, my visual input can be whittled down further still. For example, the desk where I usually keep my laptop is littered with twelve owl figurines, a globe, four books, a three-pound weight, and various nerdy paraphernalia (hard drives, Wacom tablets, unnecessary bluetooth accessories, and so on). It’s not so much a desk as a dumping ground for wacky flea market finds and impulse technology buys. Therefore, in addition to this Official Desk, I have an adult version of Ms. Kaney’s Seat of Shame. It’s a rusty old student’s desk I picked up at the Salvation Army, almost an exact replica of the model Ms. Kaney dragged across the classroom all those years ago. This tiny reproduction Seat of Shame is literally in a corner, where my only view is a blank wall. When I truly need to focus, this is where I take refuge, with only a notebook and a pencil (and occasionally an iPad). Find out what works for your ears Even from my limited sample size of two people, I know there are lots of different ways to cope with auditory distraction. I prefer silence when focused on independent work, and usually employ some form of a white noise generator. I’ve yet to opt for the fancy ‘real’ white noise machines; instead, I use a desktop fan or our allergy filter machine. This is usually sufficient to block out the sounds of the dishwasher and the cat, which allows me to think only about the task of hand. My boyfriend, the other half of my extensive survey, swears by another method. He calls it The Wall of Sound, and it’s basically an intense blast of raucous music streamed directly into his head. The outcome of his technique is really the same as mine; he’s blocking out unexpected auditory input. If you can handle the grating sounds of noisy music while working, I suggest you give The Wall of Sound a try. Don’t count the minutes When I sat in the original Seat of Shame in lit class, I could no longer see the big classroom clock slowly ticking away the seconds until lunch. Without the marker of time, the class period often flew by. The same is true now when I work; the less aware of time I am, the less it feels like time is passing too quickly or slowly, and the more I can focus on the task (not how long it takes). Nowadays, to assist in my effort to forget the passing of time, I sometimes put a sticky note over the clock on my monitor. If I’m writing, I’ll use an app like WriteRoom, which blocks out everything but a simple text editor. There are situations when it’s not advisable to completely lose track of time. If I’m working on a project with an hourly rate and a tight scope, or if I need to be on time to a meeting or call, I don’t want to lose myself in the expanse of the day. In these cases, I’ll set an alarm that lets me know it’s time to reign myself back in (or on some days, take a shower). Put yourself in a mental corner, too When Ms. Kaney took action and forced me to step up my game, she had the insight to not just change things physically, but to challenge me mentally as well. She assigned me reading material outside the normal coursework, then upped the pressure by requiring detailed reports of the material. While this additional stress was sometimes uncomfortable, it pushed me to work harder than I would have had there been less of a demand. Just as there can be freedom in the limitations of a distraction-free environment, I’d argue there is liberty in added mental constraints as well. Deadlines as a constraint Much has been written about the role of deadlines in the creative process, and they seem to serve different functions in different cases. I find that deadlines usually act as an important constraint and, without them, it would be nearly impossible for me to ever consider a project finished. There are usually limitless ways to improve upon the work I do and, if there’s no imperative for me to be done at a certain point, I will revise ad infinitum. (Hence, the personal site redesign that will never end – Coming Soon, Forever!). But if I have a clear deadline in mind, there’s a point when the obsessive tweaking has to stop. I reach a stage where I have to gather up the nerve to launch the thing. Putting the pro in procrastination Sometimes I’ve found that my tendency to procrastinate can help my productivity. (Ducks, as half the internet throws things at her.) I understand the reasons why procrastination can be harmful, and why it’s usually a good idea to work diligently and evenly towards a goal. I try to divide my projects up in a practical way, and sometimes I even pull it off. But for those tasks where you work aimlessly and no focus comes, or you find that every other to-do item is more appealing, sometimes you’re forced to bring it together at the last moment. And sometimes, this environment of stress is a formula for magic. Often when I’m down to the wire and have no choice but to produce, my mind shifts towards a new level of clarity. There’s no time to endlessly browse for inspiration, or experiment with convoluted solutions that lead nowhere. Obviously a life lived perpetually on the edge of a deadline would be a rather stressful one, so it’s not a state of being I’d advocate for everyone, all the time. But every now and then, the work done when I’m down to the wire is my best. Keep one toe outside your comfort zone When I’m choosing new projects to take on, I often seek out work that involves an element of challenge. Whether it’s a design problem that will require some creative thinking, or a coding project that lends itself to using new technology like HTML5, I find a manageable level of difficulty to be an added bonus. The tension that comes from learning a new skill or rethinking an old standby is a useful constraint, as it keeps the work interesting, and ensures that I continue learning. There you have it Well, I think I’ve spilled most of my crazy secrets for forcing my easily distracted brain to focus. As with everything we web workers do, there are an infinite number of ways to encourage productivity. I hope you’ve found a few of these to be helpful, and please share your personal techniques in the comments. Have a happy and productive new year! 2010 Meagan Fisher meaganfisher 2010-12-20T00:00:00+00:00 https://24ways.org/2010/put-yourself-in-a-corner/ process
225 Good Ideas Grow on Paper Great designers have one thing in common: their design process is centred on ideas; ideas that are more often than not developed on paper. Though it’s often tempting to take the path of least resistance, turning to the computer in the headlong rush to complete a project (often in the face of formidable client pressure), resist the urge and – for a truly great idea – start first on paper. The path of least resistance is often characterised by cliché and overused techniques – one per cent noise, border-radius, text-shadow – the usual suspects – techniques that are ten-a-penny at the gallery sites. Whilst all are useful, and technique and craft are important, great design isn’t about technique alone – it’s about technique in the service of good ideas. But how do we generate those ideas? Inspiration can certainly come to you out of the blue. When working as a designer in a role which often consists of incubating good ideas, however, idly waiting for the time-honoured lightbulb to appear above your head just isn’t good enough. We need to establish an environment where we tip the odds of getting good ideas in our favour. So, when faced with the blank canvas, what do we do to unlock the proverbial tidal wave of creativity? Fear not. We’re about to share with you a couple of stalwart techniques that will stand you in good stead when you need that good idea, in the face of the pressure of yet another looming deadline. Get the process right Where do ideas come from? In many cases they come from anywhere but the screen. Hence, our first commandment is to close the lid of your computer and, for a change, work on paper. It might seem strange, it might also seem like a distraction, but – trust us – the time invested here will more than pay off. Idea generation should be a process of rapid iteration, sketching and thinking aloud, all processes best undertaken in more fast paced, analogue media. Our tool of choice is the Sharpie and Flip Chart Combo©, intentionally low resolution to encourage lo-fi idea generation. In short, your tools should be designed not to be precious, but to quickly process your thoughts. Ideas can be expressed with a thick line marker or by drawing with a stick in the sand; it’s the ideas that matter, not the medium. Input > Synthesise > Output Ideas don’t materialise in a vacuum. Without constant input, the outputs will inevitably remain the same. As such, it’s essential to maintain an inquisitive mind, ensuring a steady flow of new triggers and stimuli that enable your thinking to evolve. What every designer brings to the table is their prior experience and unique knowledge. It should come as no surprise to discover that a tried and tested method of increasing that knowledge is, believe it or not, to read – often and widely. The best and most nuanced ideas come after many years of priming the brain with an array of diverse material, a point made recently in Jessica Hische’s aptly named Why You Should Know Your Shit. One of the best ways of synthesising the knowledge you accumulate is to write. The act of writing facilitates your thinking and stores the pieces of the jigsaw you’ll one day return to. You don’t have to write a book or a well-articulated article; a scribbled note in the margin will suffice in facilitating the process of digestion. As with writing, we implore you to make sketching an essential part of your digestion process. More immediate than writing, sketching has the power to put yet unformed ideas down on paper, giving you an insight into the fantastic conceptions you’re more often than not still incubating. Our second commandment is a practical one: always carry a sketchbook and a pen. Although it seems that the very best ideas are scribbled on the back of a beer mat or a wine-stained napkin, always carrying your ‘thinking utensils’ should be as natural as not leaving the house without your phone, wallet, keys or pants. Further, the more you use your sketchbook, the less precious you’ll find yourself becoming. Sketching isn’t about being an excellent draughtsman, it’s about synthesising and processing your thoughts and ideas, as Jason Santa Maria summarises nicely in his article Pretty Sketchy: Sketchbooks are not about being a good artist, they’re about being a good thinker. Jason Santa Maria The sketchbook and pen should become your trusted tools in your task to constantly survey the world around you. As Paul Smith says, You Can Find Inspiration in Anything; close the lid, look beyond the computer; there’s a whole world of inspiration out there. Learn to love old dusty buildings So, how do you learn? How do you push beyond the predictable world pre-filtered by Mr Google? The answer lies in establishing a habit of exploring the wonderful worlds of museums and libraries, dusty old buildings that repay repeated visits. Once the primary repositories of thought and endless sources of inspiration, these institutions are now often passed over for the quick fix of a Google search or Wikipedia by you, the designer, chained to a desk and manacled to a MacBook. Whilst others might frown, we urge you to get away from your desk and take an eye-opening stroll through the knowledge-filled corridors of yore (and don’t forget to bring your sketchbook). Here you’ll find ideas aplenty, ideas that will set you apart from your peers, who remain ever-reliant on the same old digital sources. The idea generation toolbox Now that we’ve established the importance of getting the process and the context right, it’s time to meet the idea generation toolbox: a series of tools and techniques that can be applied singularly or in combination to solve the perennial problem of the blank canvas. The clean sheet of paper, numbing in its emptiness, can prove an insurmountable barrier to many a project, but the route beyond it involves just a few, well-considered steps. The route to a good idea lies in widening your pool of inspiration at the project outset. Let go and generate ideas quickly; it’s critical to diverge before you converge – but how do we do this and what exactly do we mean by this? The temptation is to pull something out of your well-worn box of tricks, something that you know from experience will do the job. We urge you, however, not to fall prey to this desire. You can do better; better still, a few of you putting your minds together can do a lot better. By avoiding the path of least resistance, you can create something extraordinary. Culturally, we value logical, linear thinking. Since the days of Plato and Aristotle, critical thinking, deduction and the pursuit of truth have been rewarded. To generate creative ideas, however, we need to start thinking sideways, making connections that don’t necessarily follow logically. Lateral thinking, a phrase coined by Edward de Bono in 1967, aptly describes this very process: With logic you start out with certain ingredients, just as in playing chess you start out with given pieces – lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. Edward de Bono One of the easiest ways to start thinking laterally is to start with a mind map, a perfect tool for widening the scope of a project beyond the predictable and an ideal one for getting the context right for discovery. Making connections Mind maps can be used to generate, visualise and structure ideas. Arranged intuitively and classified around groupings, mind maps allow chance connections to be drawn across related groups of information, and are perfect for exposing alogical associations and unexpected relationships. Get a number of people together in a room, equipped with the Sharpie and Flip Chart Combo©. Give yourself a limited amount of time – half an hour should prove more than enough – and you’ll be surprised at the results a few well-chosen people can generate in a very short space of time. The key is to work fast, diverge and not inhibit thinking. We’ve been embracing Tony Buzan’s methods in our teaching for over a decade. His ideas on the power of radiant thinking and how this can be applied to mind maps, uncover the real power which lies in the human brain’s ability to spot connections across a mapped out body of diverse knowledge. Frank Chimero wrote about this recently in How to Have an Idea, which beautifully illustrates Mr Buzan’s theories, articulating the importance of the brain’s ability to make abstract connections, finding unexpected pairings when a concept is mapped out on paper. Once a topic is surveyed and a rich set of stimuli articulated, the next stage is to draw connections, pulling from opposite sides of the mind map. It’s at this point, when defining alogical connections, that the truly interesting and unexpected ideas are often uncovered. The curve ball If you’ve followed our instructions so far, all being well, you should have a number of ideas. Good news: we have one last technique to throw into the mix. We like to call it ‘the curve ball’, that last minute ‘something’ that forces you to rethink and encourages you to address a problem from a different direction. There are a number of ways of throwing in a curve ball – a short, sharp, unexpected impetus – but we have a firm favourite we think you’ll appreciate. Brian Eno and Peter Schmidt’s Oblique Strategies – subtitled ‘Over One Hundred Worthwhile Dilemmas’ – are the perfect creative tool for throwing in a spot of unpredictability. As Eno and Schmidt put it: The Oblique Strategies can be used as a pack (a set of possibilities being continuously reviewed in the mind) or by drawing a single card from the shuffled pack when a dilemma occurs in a working situation. In this case the card is trusted even if its appropriateness is quite unclear. They are not final, as new ideas will present themselves, and others will become self-evident. Brian Eno and Peter Schmidt Simply pick a card and apply the strategy to the problem at hand. The key here, as with de Bono’s techniques, is to embrace randomness and provocation to inspire lateral creative approaches. To assist this process, you might wish to consult one of the many virtual decks of Oblique Strategies online. Wrapping up To summarise, it’s tempting to see the route to the fastest satisfactory conclusion in a computer when, in reality, that’s the last place you should start. The tools we’ve introduced, far from time-consuming, are hyper-efficient, always at hand and, if you factor them into your workflow, the key to unlocking the ideas that set the great designers apart. We wish you well on your quest in search of the perfect idea, now armed with the knowledge that the quest begins on paper. 2010 The Standardistas thestandardistas 2010-12-13T00:00:00+00:00 https://24ways.org/2010/good-ideas-grow-on-paper/ process
226 Documentation-Driven Design for APIs Documentation is like gift wrapping. It seems like superfluous fluff, but your family tends to be rather disappointed when their presents arrive in supermarket carrier bags, so you have to feign some sort of attempt at making your gift look enticing. Documentation doesn’t have to be all hard work and sellotaping yourself to a table – you can make it useful and relevant. Documentation gets a pretty rough deal. It tends to get left until the end of a project, when some poor developer is assigned the ‘document project’ ticket and wades through each feature of Whizzy New API 3.0 and needs to recall exactly what each method is meant to do. That’s assuming any time is left for documentation at all. The more common outcome resembles last minute homework scribbled on a post-it note, where just the bare bones of what’s available are put out for your users, and you hope that you’ll spot the inconsistencies and mistakes before they do. Wouldn’t it be nicer for everyone if you could make documentation not only outstanding for your users, but also a valuable tool for your development team – so much so that you couldn’t imagine writing a line of code before you’d documented it? Documentation needs to have three main features: It should have total coverage and document all the features of your project. Private methods should be documented for your developers, and public features need to be available to your users. It should be consistent – a user should know what to expect from your documentation, and terminology should be accurate to your language. It should be current – and that means staying accurate as new versions of your code base are released. But you can also get these bonuses: Act as a suggested specification – a guide that will aid a developer in making something consistent and usable. It can test your API quality. It can enhance the communication skills within your development team. So how do we get our documentation to be rich and full of features, instead of a little worn out like Boxing Day leftovers? Write your documentation first When I say first, I mean first. Not after you’ve started writing the code. Not even after you’ve started writing your unit tests. First. You may or may not have been provided with a decent specification, but the first job should be to turn your requirements for a feature into documentation. It works best when it takes the form of in-code comments. It works even better when your in-code comments take a standard documentation format that you can later use to generate published documentation for your users. This has the benefit of immediately making your docs as version controlled as your code-base, and it saves having to rewrite, copy or otherwise harass your docs into something legible later on. Almost all languages have a self-documentation format these days. My choice of format for JavaScript is JSDocToolkit, and the sort of things I look for are the ability to specify private and public methods, full options object statements (opts as Opts only is a no-no), and the ability to include good examples. So, our example for today will be a new festive feature for a JavaScript API. We’ve been asked to specify a sled for Santa to get around the world to give out toys: Santa needs to be able to travel around the world in one night to deliver toys to children, and he’ll need some reindeer to pull his sled. As documentation, it would look like: /** @name Sled @extends Vehicle @constructor @description Create a new sled to send Santa around the world to deliver toys to good kids. @param {Object} [opts] Options @param {number} [opts.capacity='50'] Set the capacity of the sled @param {string} [opts.pilot='santa'] The pilot of the sled. @example // Create a sled and specify some reindeer. new Sled().reindeer(['Dasher', 'Dancer', 'Prancer', 'Vixen', 'Comet', 'Cupid']); */ By breaking it down as documentation, you can, for example, hand this over to another developer without the need to explain the feature in much depth, and they’ll develop something that has to match this piece of documentation. It specifies everything that is important to this feature – its default values and types, and where it inherits other features from. We know that we need to specify some way of setting reindeer to pull the sled and also some toys to give, and so we can quickly specify extra methods for the sled: /* @name vehicle.Sled#reindeer @function @description Set the reindeer that will pull Santa's sled. @param {string[]} reindeer A list of the reindeer. @example // specifying some reindeer Sled().reindeer(['Dasher', 'Dancer', 'Rudolph', 'Vixen']); */ /* @name vehicle.Sled#toys @function @description Add a list of toys and recipients to the Sled. @param {Object[]} toys A list of toys and who will receive them. @example // Adding toys to the sled Sled().toys([ {name:'Brian', toy:'Fire Engine'}, {name:'Drew', toy:'Roller-skates'}, {name:'Anna', toy:'Play-doh'}, ... ]); */ Job done! You’ve got a specification to share with your team and something useful for your users in the form of full examples, and you didn’t even have to open another text editor. Use your documentation to share knowledge Documentation isn’t just for users. It’s also used by internal developers to explain what they’ve written and how it works. This is especially valuable where the team is large or the code-base sprawling. So, returning to our example, the next step would be to share with the rest of the team (or at least a selection of the team if yours is large) what the documentation looks like. This is useful for two main reasons: They can see if they understand what the documentation says the feature will do. It’s best if they haven’t seen the requirement before. If your fellow developers can’t work out what ‘MagicMethodX’ is going to return from the docs, neither can your users. They can check that the feature accomplishes everything that they expect to, and that it’s consistent with the rest of the functionality. On previous projects, we’ve taken to referring to this stage of the development process as the ‘bun fight’. It’s a chance for everyone to have an honest say and throw a few pies without actually causing anyone to have to rewrite any code. If you can identify at this stage that a feature is over-complicated, lacking or just plain useless, you’ll all be much happier to throw out a few lines of documentation than you may have been to throw out a partial, or even complete, piece of functionality. Documentation has your back The final benefit to working in this way is that your documentation not only remains accurate, it’s always as accurate as your latest release. It can’t fall behind. You can increase the likelihood that your docs will remain up to date by unit testing your examples. Returning to the previous example, we can add a QUnit unit test to the expected output with ease during the build process – we know exactly how the code will look and, with the @example tag, we can identify easily where to find the bits that need testing. If it’s tested it’ll definitely work as you expect it to when a user copy and pastes it. You’re ensuring quality from idea to implementation. As an extra bauble, the best thing about a system like JSDocToolkit is that it’ll take your inline comments and turn them into beautiful sites, as good systems will allow for customised output templates. You’ll be producing full-featured sites for your projects and plugins with almost no extra effort, but all the benefits. 2010 Frances Berriman francesberriman 2010-12-11T00:00:00+00:00 https://24ways.org/2010/documentation-driven-design-for-apis/ process
230 The Articulate Web Designer of Tomorrow You could say that we design to communicate, and that we seek emotive responses. It sounds straightforward, and it can be, but leaving it to chance isn’t wise. Many wander into web design without formal training, and whilst that certainly isn’t essential, we owe it to ourselves to draw on wider influences, learn from the past, and think smarter. What knowledge can we ourselves explore in order to become better designers? In addition, how can we take this knowledge, investigate it through our unique discipline, and in turn speak more eloquently about what we do on the web? Below, I outline a number of things that I personally believe all designers should be using and exploring collectively. Taking stock Where we’re at is good. Finding clarity through web standards, we’ve ended up quite modernist in our approach, pursuing function, elegance and reduction. However, we’re not great at articulating our own design processes and principles to outsiders. Equally, we rely heavily on our instincts when deciding if something is or isn’t good. That’s fine, but we can better understand why things are the way they are by looking a little deeper, thereby helping us articulate what goes on in our design brains to our peers, our clients and to normal humans. As designers we use ideas, concepts, text and images. We apply our ideas and experience, imposing order and structure to content, hoping to ease the communication of an idea to the largest possible audience or to a specific audience. We consciously manipulate most of what is available to us, but not all. There is something else we can use. I often think that brilliant work demands a keen understanding of the magical visual language that informs design. Embracing an established visual language This is a language whose alphabet is shapes, structures, colours, lines and rhythms. When effective, it is somewhat invisible, subliminally enforcing messages and evoking meaning, using methods solidly rooted in a grammar perceptible in virtually all extraordinary creative work. The syntax for art, architecture, film, and furniture, industrial and graphic design (think Bauhaus and the Swiss style perhaps), this language urges us to become fluent if we aim for a more powerful dialogue with our audience. Figure 1: Structures (clockwise from top-left): Informal; Formal; Active; Visible. The greatest creative minds our world has produced could understand some or all of this language. Line and point, form and shape. Abstract objects. Formal and informal structures. Visual distribution. Balance, composition and the multitudinous approaches to symmetry. Patterns and texture. Movement and paths. Repetition, rhythm and frequency. Colour theory. Whitespace and the pause. The list goes on. The genius we perceive in our creative heroes is often a composite of experience, trial and error, conviction, intuition – even accident – but rarely does great work arise without an initial understanding of the nuts and bolts that help communicate an idea or emotion. Our world of interactivity As web designers, our connection with this language is most evident in graphic design. With more technological ease and power comes the responsibility to understand, wisely use, and be able to justify many of our decisions. We have moved beyond the scope of print into a world of interactivity, but we shouldn’t let go of any established principles without good reason. Figure 2: Understanding movement of objects in any direction along a defined path. For example, immersion in this visual language can improve our implementation of CSS3 and JavaScript behaviour. With CSS3, we’ve seen a resurgence in CSS experimentation, some of which has been wonderful, but much of it has appeared clumsy. In the race to make something spin, twist, flip or fly from one corner to another, the designer sometimes fails to think about the true movement they seek to emulate. What forces are supposedly affecting this movement? What is the expected path of this transition and is it being respected? Stopping to think about what is really supposed to be happening on the page compels us to use complex animations, diagrams and rotations more carefully. It helps us to better understand paths and movement. Figure 3: Repetition can occur through variations in colour, shape, direction, and so on. It can only be of greater benefit to be mindful of symmetries, depth, affordance, juxtaposition, balance, economy and reduction. A deeper understanding of basic structures can help us to say more with sketches, wireframes, layouts and composition. We’ve all experimented with grids and rhythm but, to truly benefit from these long-established principles, we are duty-bound to understand their possibilities more than we will by simply leveraging a free framework or borrowing some CSS. Design is not a science, but… Threading through all of this is what we have learned from science, and what it teaches us of the human brain. This visual language matters because technology changes but, for the most part, people don’t. For centuries, we humans have received and interpreted information in much the same way. Understanding more of how we perceive meaning can help designers make smarter decisions, and call on visual language to underpin these decisions. It is our responsibility as designers to be aware of mental models, mapping, semiotics, sensory experience and human emotion. Design itself is not a science, but the appropriate use of visual language and scientific understanding exposes the line between effective and awkward, between communicative and mute. By strengthening our mental and analytical approach to what is often done arbitrarily or “because it feels right”, we simply become better designers. A visual language for the web So, I’ve outlined numerous starting points and areas worthy of deeper investigation, and hopefully you’re eager to do some research. However, I’ve mostly discussed established ideas and principles that we as web designers can learn from. It’s my belief that our community has a shared responsibility to expand this visual language as it applies to the ebb and flow of the web. Indulge me as I conclude with a related tangent. In defining a visual language specifically for the web, we must continue to mature. The old powerfully influences the new, but we must intelligently expand the visual language of masterful work and articulate what is uniquely ours. For example, phrases like Ethan Marcotte’s Responsive Web Design aren’t merely elegant, they describe a new way of thinking and working, of communicating about designs and interaction patterns. These phrases broaden our vocabulary and are immediately adopted by designers worldwide, in both conversation and execution. Our legacy Our new definitions should flex and not be tied to specific devices or methods which fade away or morph with time. Our legacy is perhaps more about robust and flexible patterns and systems than it is about specific devices or programming languages. Figure 4: As web designers, we should think about systems, not pages. The established principles we adopt and whatever new ways of thinking we define should slip neatly into a wider philosophy about our approach to web design. We’re called, as a community, to define what is distinctive about the visual language of the web, create this vocabulary, this dialect that resonates with us and moves us forward as we tackle each day’s work. Let’s give it some thought. Further reading This is my immediate “go-to” list of books that I bullishly believe all web designers should own, but there is so much more out there to read. Sadly, many great texts relating to this stuff are often out of print. Feel free to share your recommendations. Don Norman, The Design of Everyday Things Christian Leborg, Visual Grammar Scott McCloud, Understanding Comics David Crow, Visible Signs William Lidwell and Katrina Holden, Universal Principles of Design 2010 Simon Collison simoncollison 2010-12-16T00:00:00+00:00 https://24ways.org/2010/the-articulate-web-designer-of-tomorrow/ process
232 Optimize Your Web Design Workflow I’m not sure about you, but I still favour using Photoshop to create my designs for the web. I agree that this application, even with its never-ending feature set, is not the perfect environment to design websites in. The ideal application doesn’t exist yet, however, so until it does it’s maybe not such a bad idea to investigate ways to optimize our workflow. Why use Photoshop? It will probably not come as a surprise if I say that Photoshop and Illustrator are the applications that I know best and feel most comfortable and creative in. Some people prefer Fireworks for web design. Even though I understand people’s motivations, I still prefer Photoshop personally. On the occasions that I gave Fireworks a try, I ended up just using the application to export my images as slices, or to prepare a dummy for the client. For some reason, I’ve never been able to find my way in that app. There were always certain things missing that could only be done in either Photoshop or Illustrator, which bothered me. Why not start in the browser? These days, with CSS3 styling emerging, there are people who find it more efficient to design in the browser. I agree that at a certain point, once the basic design is all set and defined, you can jump right into the code and go from there. But the actual creative part, at least for me, needs to be done in an application such as Photoshop. As a designer I need to be able to create and experiment with shapes on the fly, draw things, move them around, change colours, gradients, effects, and so on. I can’t see me doing this with code. I’m sure if I switch to markup too quickly, I might end up with a rather boxy and less interesting design. Once I start playing with markup, I leave my typical ‘design zone’. My brain starts thinking differently – more rational and practical, if you know what I mean; I start to structure and analyse how to mark up my design in the most efficient semantic way. When I design, I tend to let that go for a bit. I think more freely and not so much about the limitations, as it might hinder my creativity. Now that you know my motivations to stick with Photoshop for the time being, let’s see how we can optimize this beast. Optimize your Photoshop workspace In Photoshop CS5 you have a few default workspace options to choose from which can be found at the top right in the Application Bar (Window > Application Bar). You can set up your panels and palettes the way you want, starting from the ‘Design’ workspace option, and save this workspace for future web work. Here is how I have set up things for when I work on a website design: I have the layers palette open, and I keep the other palettes collapsed. Sometimes, when space permits, I open them all. For designers who work both on print and web, I think it’s worthwhile to save a workspace for both, or for when you’re doing photo retouching. Set up a grid When you work a lot with Shape Layers like I do, it’s really helpful to enable the Grid (View > Show > Grid) in combination with Snap to Grid (View > Snap To > Grid). This way, your vector-based work will be pixel-sharp, as it will always snap to the grid, and so you don’t end up with blurry borders. To set up your preferred grid, go to Preferences > Guides, Grids and Slices. A good setting is to use ‘Gridline Every 10 pixels’ and ‘Subdivision 10’. You can switch it on and off at any time using the shortcut Cmd/Ctrl + ’. It might also help to turn on Smart Guides (View > Show > Smart Guides). Another important tip for making sure your Shape Layer boxes and other shapes are perfectly aligned to the pixel grid when you draw them is to enable Snap to Pixels. This option can be enabled in the Application bar in the Geometry options dropdown menu when you select one of the shape tools from the toolbox. Use Shape Layers To keep your design as flexible as possible, it’s a good thing to use Shape Layers wherever you can as they are scalable. I use them when I design for the iPhone. All my icons, buttons, backgrounds, illustrative graphics – they are all either Smart Objects placed from Illustrator, or Shape Layers. This way, the design is scalable for the retina display. Use Smart Objects Among the things I like a lot in Photoshop are Smart Objects. Smart Objects preserve an image’s source content with all its original characteristics, enabling you to perform non-destructive editing to the layer. For me, this is the ideal way of making my design flexible. For example, a lot of elements are created in Illustrator and are purely vector-based. Placing these elements in Photoshop as Smart Objects (via copy and paste, or dragging from Illustrator into Photoshop) will keep them vector-based and scalable at all times without loss of quality. Another way you could use Smart Objects is whenever you have repeating elements; for example, if you have a stream or list of repeating items. You could, for instance, create one, two or three different items (for the sake of randomness), make each one a Smart Object, and repeat them to create the list. Then, when you have to update, you need only change the Smart Object, and the update will be automatically applied in all its linked instances. Turning photos into Smart Objects before you resize them is also worth considering – you never know when you’ll need that same photo just a bit bigger. It keeps things more flexible, as you leave room to resize the image at a later stage. I use this in combination with the Smart Filters a lot, as it gives me such great flexibility. I usually use Smart Objects as well for the main sections of a web page, which are repeated across different pages of a site. So, for elements such as the header, footer and sidebar, it can be handy for bigger projects that are constantly evolving, where you have to create a lot of different pages in Photoshop. You could save a template page that has the main sections set up as Smart Objects, always in their latest version. Each time you need to create new page, you can start from that template file. If you need to update an existing page because the footer (or sidebar, or header) has been updated, you can drag the updated Smart Object into this page. Although, do I wish Photoshop made it possible to have Smart Objects live as separate files, which are then linked to my different pages. Then, whenever I update the Smart Object, the pages are automatically updated next time I open the file. This is how linked files work in InDesign and Illustrator when you place a external image. Use Layer Comps In some situations, using Layer Comps can come in handy. I try to use them when the design consists of different states; for example, if there are hidden and show states of certain content, such as when content is shown after clicking a certain button. It can be useful to create a Layer Comp for each state. So, when you switch between the two Layer Comps, you’re switching between the two states. It’s OK to move or hide content in each of these states, as well as apply different layer styles. I find this particularly useful when I need to save separate JPEG versions of each state to show to the client, instead of going over all the eye icons in the layers palette to turn the layers’ visibility on or off. Create a set of custom colour swatches I tend to use a distinct colour Swatches palette for each project I work on, by saving a separate Swatches palette in project’s folder (as an .ase file). You can do this through the palette’s dropdown menu, choosing Save Swatches for Exchange. Selecting this option gives you the flexibility to load this palette in other Adobe applications like Illustrator, InDesign or Fireworks. This way, you have the colours of any particular project at hand. I name each colour, using the hexadecimal values. Loading, saving or changing the view of the Swatches palette can be done via the palette’s dropdown menu. My preferred view is ‘Small List’ so I can see the hexadecimal values or other info I have added in the description. I do wish Photoshop had the option of loading several different Styles palettes, so I could have two or more of them open at the same time, but each as a separate palette. This would be handy whenever I switch to another project, as I’m usually working on more than one project in a day. At the moment, you can only add a set of colours to the palette that is already open, which is frustrating and inefficient if you need to update the palette of a project separately. Create a set of custom Styles Just like saving a Swatches palette, I also always save the styles I apply in the Styles palette as a separate Styles file in the project’s folder when I work on a website design or design for iPhone/iPad. During the design process, I can save it each time styles are added. Again, though, it would be great if we could have different Styles palettes open at the same time. Use a scratch file What I also find particularly timesaving, when working on a large project, is using some kind of scratch file. By that, I mean a file that has elements in place that you reuse a lot in the general design. Think of buttons, icons and so on, that you need in every page or screen design. This is great for both web design work and iPad/iPhone work. Use the slice tool This might not be something you think of at first, because you probably associate this way of working with ‘old-school’ table-based techniques. Still, you can apply your slice any way you want, keeping your way of working in mind. Just think about it for a second. If you use the slice tool, and you give each slice its proper filename, you don’t have to worry about it when you need to do updates on the slice or image. Photoshop will remember what the image of that slice is called and which ‘Save for Web’ export settings you’ve used for it. You can also export multiple slices all at once, or export only the ones you need using ‘Save selected slices’. I hope this list of optimization tips was useful, and that they will help you improve and enjoy your time in Photoshop. That is, until the ultimate web design application makes its appearance. Somebody is building this as we speak, right? 2010 Veerle Pieters veerlepieters 2010-12-10T00:00:00+00:00 https://24ways.org/2010/optimize-your-web-design-workflow/ process
236 Extreme Design Recently, I set out with twelve other designers and developers for a 19th century fortress on the Channel Island of Alderney. We were going to /dev/fort, a sort of band camp for geeks. Our cohort’s mission: to think up, build and finish something – without readily available internet access. Alderney runway, photo by Chris Govias Wait, no internet? Well, pretty much. As the creators of /dev/fort James Aylett and Mark Norman Francis put it: “Imagine a place with no distractions – no IM, no Twitter”. But also no way to quickly look up a design pattern, code sample or source material. Like packing for camping, /dev/fort means bringing everything you’ll need on your back or your hard drive: from long johns to your favourite icon set. We got to work the first night discussing ideas for what we wanted to build. By the time breakfast was cleared up the next morning, we’d settled on Russ’s idea to make the Apollo 13 (PDF) transcript accessible. Days two and three were spent collaboratively planning (KJ style) what features we wanted to build, and unravelling the larger UX challenges of the project. The next five days were spent building it. Within 36 hours of touchdown at Southampton Airport, we launched our creation: spacelog.org The weather was cold, the coal fire less than ideal, food and supplies a hike away, and the process lightning-fast. A week of designing under extreme circumstances called for an extreme process. Some of this was driven by James’s and Norm’s experience running these things, but a lot of it materialised while we were there – especially for our three-strong design team (myself, Gavin O’ Carroll and Chris Govias) who, though we knew each other, had never worked together as a group in this kind of scenario before. The outcome was a pretty spectacular process, with a some key takeaways useful for any small group trying to build something quickly. What it’s like inside the fort /dev/fort has the pressure and pace of a hack day without being a hack day – primarily, no workshops or interruptions‚ but also a different mentality. While hack days are typically developer-driven with a ‘hack first, design later (if at all)’ attitude, James was quick to tell the team to hold off from writing any code until we had a plan. This put a healthy pressure on the design and product folks to slash through the UX problems before we started building. While the fort had definitely more of a hack day feel, all of us were familiar with Agile methods, so we borrowed a few useful techniques such as morning stand-ups and an emphasis on teamwork. We cut some really good features to make our launch date, and chunked the work based on user goals, iterating as we went. What made this design process work? A golden ratio of teams My personal experience both professionally and in free-form situations like this, is a tendency to get/hire a designer. Leaders of businesses, founders of start-ups, organisers of events: one designer is not enough! Finding one ace-blooded designer who can ‘do everything’ will always result in bottleneck and burnout. Like the nuances between different development languages, design is a multifaceted discipline, and very few can claim to be equally strong in every aspect. Overlap in skill set will result in a stronger, more robust interface. More importantly, however, having lots of designers to go around meant that we all had the opportunity to pair with developers, polishing the details that don’t usually get polished. As soon as we launched, the public reception of the design and UX was overwhelmingly positive (proof!). But also, a lot of people asked us who the designer was, attributing it to one person. While it’s important to note that everyone in our team was multitalented (and could easily shift between roles, helping us all stay unblocked), the golden ratio James and Norm devised was two product/developer folks, three interaction designers and eight developers. photo by Ben Firshman Equality inside the fortress walls Something magical about the fort is how everyone leaves the outside world on the drawbridge. Job titles, professional status, Twitter followers, and so on. Like scout camp, a mutual respect and trust is expected of all the participants. Like extreme programming, extreme design requires us all to be equal partners in a collaborative team. I think this is especially worth noting for designers; our past is filled with the clear hierarchy of the traditional studio system which, however important for taste and style, seems less compatible with modern web/software development methods. Being equal doesn’t mean being the same, however. We established clear roles and teams for ourselves on the second day, deferring to that person when a decision needed to be made. As the interface coalesced, the designers and developers took ownership over certain parts to ensure the details got looked after, while staying open to ideas and revisions from the rest of the cohort. Create a space where everyone who enters is equal, but be sure to establish clear roles. Even if it’s just for a short while, the environment will be beneficial. photo by Ben Firshman Hang your heraldry from the rafters Forts and castles are full of lore: coats of arms; paintings of battles; suits of armour. It’s impossible not to be surrounded by these stories, words and ways of thinking. Like the whiteboards on the walls, putting organisational lore in your physical surroundings makes it impossible not to see. Ryan Alexander brought some of those static-cling whiteboard sheets which were quickly filled with use cases; IA; team roles; and, most importantly, a glossary. As soon as we started working on the project, we realised we needed to get clear on what certain words meant: what was a logline, a range, a phase, a key moment? Were the back-end people using these words in the same way design and product was? Quickly writing up a glossary of terms meant everyone was instantly speaking the same language. There was no “Ah, I misunderstood because in the data structure x means y” or, even worse, accidental seepage of technical language into the user interface copy. Put a glossary of your internal terminology somewhere big and fat on the wall. Stand around it and argue until you agree on what it says. Leave it up; don’t underestimate the power of ambient communication and physical reference. Plan more, download less While internet is forbidden inside the fort, we did go on downloading expeditions: NASA photography; code documentation; and so on. The project wouldn’t have been possible without a few trips to the web. We had two lists on the wall: groceries and supplies; internets – “loo roll; Tom Stafford photo“. This changed our usual design process, forcing us to plan carefully and think of what we needed ahead of time. Getting to the internet was a thirty-minute hike up a snow covered cliff to the town airport, so you really had to need it, too. The path to the internet For the visual design, especially, this resulted in more focus up front, and communication between the designers on what assets we required. It made us make decisions earlier and stick with them, creating less distraction and churn later in the process. Try it at home: unplug once you’ve got the things you need. As an artist, it’s easier to let your inner voice shine through if you’re not looking at other people’s work while creating. Social design Finally, our design team experimented with a collaborative approach to wireframing. Once we had collectively nailed down use cases, IA, user journeys and other critical artefacts, we tried a pairing approach. One person drew in Illustrator in real time as the other two articulated what to draw. (This would work equally well with two people, but with three it meant that one of us could jump up and consult the lore on the walls or clarify a technical detail.) The result: we ended up considering more alternatives and quickly rallying around one solution, and resolved difficult problems more quickly. At a certain stage we discovered it was more efficient for one person to take over – this happened around the time when the basic wireframes existed in Illustrator and we’d collectively run through the use cases, making sure that everything was accounted for in a broad sense. At this point, take a break, go have a beer, and give yourself a pat on the back. Put the files somewhere accessible so everyone can use them as their base, and divide up the more detailed UI problems, screens or journeys. At this level of detail it’s better to have your personal headspace. Gavin called this ‘social design’. Chatting and drawing in real time turned what was normally a rather solitary act into a very social process, with some really promising results. I’d tried something like this before with product or developer folks, and it can work – but there’s something really beautiful about switching places and everyone involved being equally quick at drawing. That’s not something you get with non-designers, and frequent swapping of the ‘driver’ and ‘observer’ roles is a key aspect to pairing. Tackle the forest collectively and the trees individually – it will make your framework more robust and your details more polished. Win/win. The return home Grateful to see a 3G signal on our phones again, our flight off the island was delayed, allowing for a flurry of domain name look-ups, Twitter catch-up, and e-mails to loved ones. A week in an isolated fort really made me appreciate continuous connectivity, but also just how unique some of these processes might be. You just never know what crazy place you might be designing from next. 2010 Hannah Donovan hannahdonovan 2010-12-09T00:00:00+00:00 https://24ways.org/2010/extreme-design/ process
237 Circles of Confusion Long before I worked on the web, I specialised in training photographers how to use large format, 5×4″ and 10×8″ view cameras – film cameras with swing and tilt movements, bellows and upside down, back to front images viewed on dim, ground glass screens. It’s been fifteen years since I clicked a shutter on a view camera, but some things have stayed with me from those years. In photography, even the best lenses don’t focus light onto a point (infinitely small in size) but onto ‘spots’ or circles in the ‘film/image plane’. These circles of light have dimensions, despite being microscopically small. They’re known as ‘circles of confusion’. As circles of light become larger, the more unsharp parts of a photograph appear. On the flip side, when circles are smaller, an image looks sharper and more in focus. This is the basis for photographic depth of field and with that comes the knowledge that no photograph can be perfectly focused, never truly sharp. Instead, photographs can only be ‘acceptably unsharp’. Acceptable unsharpness is now a concept that’s relevant to the work we make for the web, because often – unless we compromise – websites cannot look or be experienced exactly the same across browsers, devices or platforms. Accepting that fact, and learning to look upon these natural differences as creative opportunities instead of imperfections, can be tough. Deciding which aspects of a design must remain consistent and, therefore, possibly require more time, effort or compromises can be tougher. Circles of confusion can help us, our bosses and our customers make better, more informed decisions. Acceptable unsharpness Many clients still demand that every aspect of a design should be ‘sharp’ – that every user must see rounded boxes, gradients and shadows – without regard for the implications. I believe that this stems largely from the fact that they have previously been shown designs – and asked for sign-off – using static images. It’s also true that in the past, organisations have invested heavily in style guides which, while maybe still useful in offline media, have a strictness that often fails to allow for the flexibility that we need to create experiences that are appropriate to a user’s browser or device capabilities. We live in an era where web browsers and devices have wide-ranging capabilities, and websites can rarely look or be experienced exactly the same across them. Is a particular typeface vital to a user’s experience of a brand? How important are gradients or shadows? Are rounded corners really that necessary? These decisions determine how ‘sharp’ an element should be across browsers with different capabilities and, therefore, how much time, effort or extra code and images we devote to achieving consistency between them. To help our clients make those decisions, we can use circles of confusion. Circles of confusion Using circles of confusion involves plotting aspects of a visual design into a series of concentric circles, starting at the centre with elements that demand the most consistency. Then, work outwards, placing elements in order of their priority so that they become progressively ‘softer’, more defocused as they’re plotted into outer rings. If layout and typography must remain consistent, place them in the centre circle as they’re aspects of a design that must remain ‘sharp’. When gradients are important – but not vital – to a user’s experience of a brand, plot them close to, but not in the centre. This makes everyone aware that to achieve consistency, you’ll need to carve out extra images for browsers that don’t support CSS gradients. If achieving rounded corners or shadows in all browsers isn’t important, place them into outer circles, allowing you to save time by not creating images or employing JavaScript workarounds. I’ve found plotting aspects of a visual design into circles of confusion is a useful technique when explaining the natural differences between browsers to clients. It sets more realistic expectations and creates an environment for more meaningful discussions about progressive and emerging technologies. Best of all, it enables everyone to make better and more informed decisions about design implementation priorities. Involving clients allows the implications of the decisions they make more transparent. For me, this has sometimes meant shifting deadlines or it has allowed me to more easily justify an increase in fees. Most important of all, circles of confusion have helped the people that I work with move beyond yesterday’s one-size-fits-all thinking about visual design, towards accepting the rich diversity of today’s web. 2010 Andy Clarke andyclarke 2010-12-23T00:00:00+00:00 https://24ways.org/2010/circles-of-confusion/ process
259 Designing Your Future I’ve had the pleasure of working for a variety of clients – both large and small – over the last 25 years. In addition to my work as a design consultant, I’ve worked as an educator, leading the Interaction Design team at Belfast School of Art, for the last 15 years. In July, 2018 – frustrated with formal education, not least the ever-present hand of ‘austerity’ that has ravaged universities in the UK for almost a decade – I formally reduced my teaching commitment, moving from a full-time role to a half-time role. Making the move from a (healthy!) monthly salary towards a position as a freelance consultant is not without its challenges: one month your salary’s arriving in your bank account (and promptly disappearing to pay all of your bills); the next month, that salary’s been drastically reduced. That can be a shock to the system. In this article, I’ll explore the challenges encountered when taking a life-changing leap of faith. To help you confront ‘the fear’ – the nervousness, the sleepless nights and the ever-present worry about paying the bills – I’ll provide a set of tools that will enable you to take a leap of faith and pursue what deep down drives you. In short: I’ll bare my soul and share everything I’m currently working on to – once and for all – make a final bid for freedom. This isn’t easy. I’m sharing my innermost hopes and aspirations, and I might open myself up to ridicule, but I believe that by doing so, I might help others, by providing them with tools to help them make their own leap of faith. The power of visualisation As designers we have skills that we use day in, day out to imagine future possibilities, which we then give form. In our day-to-day work, we use those abilities to design products and services, but I also believe we can use those skills to design something every bit as important: ourselves. In this article I’ll explore three tools that you can use to design your future: Product DNA Artefacts From the Future Tomorrow Clients Each of these tools is designed to help you visualise your future. By giving that future form, and providing a concrete goal to aim for, you put the pieces in place to make that future a reality. Brian Eno – the noted musician, producer and thinker – states, “Humans are capable of a unique trick: creating realities by first imagining them, by experiencing them in their minds.” Eno helpfully provides a powerful example: When Martin Luther King said, “I have a dream,” he was inviting others to dream that dream with him. Once a dream becomes shared in that way, current reality gets measured against it and then modified towards it. The dream becomes an invisible force which pulls us forward. By this process it starts to come true. The act of imagining something makes it real. When you imagine your future – designing an alternate, imagined reality in your mind – you begin the process of making that future real. Product DNA The first tool, which I use regularly – for myself and for client work – is a tool called Product DNA. The intention of this tool is to identify beacons from which you can learn, helping you to visualise your future. We all have heroes – individuals or organisations – that we look up to. Ask yourself, “Who are your heroes?” If you had to pick three, who would they be and what could you learn from them? (You probably have more than three, but distilling down to three is an exercise in itself.) Earlier this year, when I was putting the pieces in place for a change in career direction, I started with my heroes. I chose three individuals that inspired me: Alan Moore: the author of ‘Do Design: Why Beauty is Key to Everything’; Mark Shayler: the founder of Ape, a strategic consultancy; and Seth Godin: a writer and educator I’ve admired and followed for many years. Looking at each of these individuals, I ‘borrowed’ a little DNA from each of them. That DNA helped me to paint a picture of the kind of work I wanted to do and the direction I wanted to travel. Moore’s book - ‘Do Design’ – had a powerful influence on me, but the primary inspiration I drew from him was the sense of gravitas he conveyed in his work. Moore’s mission is an important one and he conveys that with an appropriate weight of expression. Shayler’s work appealed to me for its focus on equipping big businesses with a startup mindset. As he puts it: “I believe that you can do the things that you do better.” That sense – of helping others to be their best selves – appealed to me. Finally, the words Godin uses to describe himself – “An Author, Entrepreneur and Most of All, a Teacher” – resonated with me. The way he positions himself, as, “most of all, a teacher,” gave me the belief I needed that I could work as an educator, but beyond the ivory tower of academia. I’ve been exploring each of these individuals in depth, learning from them and applying what I learn to my practice. They don’t all know it, but they are all ‘mentors from afar’. In a moment of serendipity – and largely, I believe, because I’d used this tool to explore his work – I was recently invited by Alan Moore to help him develop a leadership programme built around his book. The key lesson here is that not only has this exercise helped me to design my future and give it tangible form, it’s also led to a fantastic opportunity to work with Alan Moore, a thinker who I respect greatly. Artefacts From the Future The second tool, which I also use regularly, is a tool called ‘Artefacts From the Future’. These artefacts – especially when designed as ‘finished’ pieces – are useful for creating provocations to help you see the future more clearly. ‘Artefacts From the Future’ can take many forms: they might be imagined magazine articles, news items, or other manifestations of success. By imagining these end points and giving them form, you clarify your goals, establishing something concrete to aim for. Earlier this year I revisited this tool to create a provocation for myself. I’d just finished Alla Kholmatova’s excellent book on ‘Design Systems’, which I would recommend highly. The book wasn’t just filled with valuable insights, it was also beautifully designed. Once I’d finished reading Kholmatova’s book, I started thinking: “Perhaps it’s time for me to write a new book?” Using the magic of ‘Inspect Element’, I created a fictitious page for a new book I wanted to write: ‘Designing Delightful Experiences’. I wrote a description for the book, considering how I’d pitch it. This imagined page was just what I needed to paint a picture in my mind of a possible new book. I contacted the team at Smashing Magazine and pitched the idea to them. I’m happy to say that I’m now working on that book, which is due to be published in 2019. Without this fictional promotional page from the future, the book would have remained as an idea – loosely defined – rolling around my mind. By spending some time, turning that idea into something ‘real’, I had everything I needed to tell the story of the book, sharing it with the publishing team at Smashing Magazine. Of course, they could have politely informed me that they weren’t interested, but I’d have lost nothing – truly – in the process. As designers, creating these imaginary ‘Artefacts From the Future’ is firmly within our grasp. All we need to do is let go a little and allow our imaginations to wander. In my experience, working with clients and – to a lesser extent, students – it’s the ‘letting go’ part that’s the hard part. It can be difficult to let down your guard and share a weighty goal, but I’d encourage you to do so. At the end of the day, you have nothing to lose. The key lesson here is that your ‘Artefacts From the Future’ will focus your mind. They’ll transform your unformed ideas into ‘tangible evidence’ of future possibilities, which you can use as discussion points and provocations, helping you to shape your future reality. Tomorrow Clients The third tool, which I developed more recently, is a tool called ‘Tomorrow Clients’. This tool is designed to help you identify a list of clients that you aspire to work with. The goal is to pinpoint who you would like to work with – in an ideal world – and define how you’d position yourself to win them over. Again, this involves ‘letting go’ and allowing your mind to imagine the possibilities, asking, “What if…?” Before I embarked upon the design of my new website, I put together a ‘soul searching’ document that acted as a focal point for my thinking. I contacted a number of designers for a second opinion to see if my thinking was sound. One of my graduates – Chris Armstrong, the founder of Niice – replied with the following: “Might it be useful to consider five to ten companies you’d love to work for, and consider how you’d pitch yourself to them?” This was just the provocation I needed. To add a little focus, I reduced the list to three, asking: “Who would my top three clients be?” By distilling the list down I focused on who I’d like to work for and how I’d position myself to entice them to work with me. My list included: IDEO, Adobe and IBM. All are companies I admire and I believed each would be interesting to work for. This exercise might – on the surface – appear a little like indulging in fantasy, but I believe it helps you to clarify exactly what it is you are good at and, just as importantly, put that in to words. For each company, I wrote a short pitch outlining why I admired them and what I thought I could add to their already existing skillset. Focusing first on Adobe, I suggested establishing an emphasis on educational resources, designed to help those using Adobe’s creative tools to get the most out of them. A few weeks ago, I signed a contract with the team working on Adobe XD to create a series of ‘capsule courses’, focused on UX design. The first of these courses – exploring UI design – will be out in 2019. I believe that Armstrong’s provocation – asking me to shift my focus from clients I have worked for in the past to clients I aspire to work for in the future – made all the difference. The key lesson here is that this exercise encouraged me to raise the bar and look to the future, not the past. In short, it enabled me to proactively design my future. In closing… I hope these three tools will prove a welcome addition to your toolset. I use them when working with clients, I also use them when working with myself. I passionately believe that you can design your future. I also firmly believe that you’re more likely to make that future a reality if you put some thought into defining what it looks like. As I say to my students and the clients I work with: It’s not enough to want to be a success, the word ‘success’ is too vague to be a destination. A far better approach is to define exactly what success looks like. The secret is to visualise your future in as much detail as possible. With that future vision in hand as a map, you give yourself something tangible to translate into a reality. 2018 Christopher Murphy christophermurphy 2018-12-15T00:00:00+00:00 https://24ways.org/2018/designing-your-future/ process
261 Surviving—and Thriving—as a Remote Worker Remote work is hot right now. Many people even say that remote work is the future. Why should a company limit itself to hiring from a specific geographic location when there’s an entire world of talent out there? I’ve been working remotely, full-time, for five and a half years. I’ve reached the point where I can’t even fathom working in an office. The idea of having to wake up at a specific time and commute into an office, work for eight hours, and then commute home, feels weirdly anachronistic. I’ve grown attached to my current level of freedom and flexibility. However, it took me a lot of trial and error to reach success as a remote worker — and sometimes even now, I slip up. Working remotely requires a great amount of discipline, independence, and communication. It can feel isolating, especially if you lean towards the more extroverted side of the social spectrum. Remote working isn’t for everyone, but most people, with enough effort, can make it work — or even thrive. Here’s what I’ve learned in over five years of working remotely. Experiment with your environment As a remote worker, you have almost unprecedented control of your environment. You can often control the specific desk and chair you use, how you accessorize your home office space — whether that’s a dedicated office, a corner of your bedroom, or your kitchen table. (Ideally, not your couch… but I’ve been there.) Hate fluorescent lights? Change your lightbulbs. Cover your work area in potted plants. Put up blackout curtains and work in the dark like a vampire. Whatever makes you feel most comfortable and productive, and doesn’t completely destroy your eyesight. Working remotely doesn’t always mean working from home. If you don’t have a specific reason you need to work from home (like specialized equipment), try working from other environments (which is especially helpful it you have roommates, or children). Cafes are the quintessential remote worker hotspot, but don’t just limit yourself to your favorite local haunt. More cities worldwide are embracing co-working spaces, where you can rent either a roaming spot or a dedicated desk. If you’re a social person, this is a great way to build community in your work environment. Most have phone rooms, so you can still take calls. Co-working spaces can be expensive, and not everyone has either the extra income, or work-provided stipend, to work from one. Local libraries are also a great work location. They’re quiet, usually have free wi-fi, and you have the added bonus of being able to check out books after work instead of, ahem, spending too much money on Kindle books. (I know most libraries let you check out ebooks, but reader, I am impulsive and impatient person. When I want a book now, I mean now.) Just be polite — make sure your headphones don’t leak, and don’t work from a library if you have a day full of calls. Remember, too, that you don’t have to stay in the same spot all day. It’s okay to go out for lunch and then resume work from a different location. If you find yourself getting restless, take a walk. Wash some dishes while you mull through a problem. Don’t force yourself to sit at your desk for eight hours if that doesn’t work for you. Set boundaries If you’re a workaholic, working remotely can be a challenge. It’s incredibly easy to just… work. All the time. My work computer is almost always with me. If I remember at 11pm that I wanted to do something, there’s nothing but my own willpower keeping me from opening up my laptop and working until 2am. Some people are naturally disciplined. Some have discipline instilled in them as children. And then some, like me, are undisciplined disasters that realize as adults that wow, I guess it’s time to figure this out, eh? Learning how to set boundaries is one of the most important lessons I’ve learned working remotely. (And honestly, it’s something I still struggle with). For a long time, I had a bad habit of waking up, checking my phone for new Slack messages, seeing something I need to react to, and then rolling over to my couch with my computer. Suddenly, it’s noon, I’m unwashed, unfed, starting to get a headache, and wondering why suddenly I hate all of my coworkers. Even when I finally tear myself from my computer to shower, get dressed, and eat, the damage is done. The rest of my day is pretty much shot. I recently had a conversation with a coworker, in which she remarked that she used to fill her empty time with work. Wake up? Scroll through Slack and email before getting out of bed. Waiting in line for lunch? Check work. Hanging out on her couch in the evening? You get the drift. She was only able to break the habit after taking a three month sabbatical, where she had no contact with work the entire time. I too had just returned from my own sabbatical. I took her advice, and no longer have work Slack on my phone, unless I need it for an event. After the event, I delete it. I also find it too easy to fill empty time with work. Now, I might wake up and procrastinate by scrolling through other apps, but I can’t get sucked into work before I’m even dressed. I’ve gotten pretty good at forbidding myself from working until I’m ready, but building any new habit requires intentionality. Something else I experimented with for a while was creating a separate account on my computer for social tasks, so if I wanted to hang out on my computer in the evening, I wouldn’t get distracted by work. It worked exceptionally well. The only problems I encountered were technical, like app licensing and some of my work proxy configurations. I’ve heard other coworkers have figured out ways to work through these technical issues, so I’m hoping to give it another try soon. You might noticed that a lot of these ideas are just hacks for making myself not work outside of my designated work times. It’s true! If you’re a more disciplined person, you might not need any of these coping mechanisms. If you’re struggling, finding ways to subvert your own bad habits can be the difference between thriving or burning out. Create intentional transition time I know it’s a stereotype that people who work from home stay in their pajamas all day, but… sometimes, it’s very easy to do. I’ve found that in order to reach peak focus, I need to create intentional transition time. The most obvious step is changing into different clothing than I woke up in. Ideally, this means getting dressed in real human clothing. I might decide that it’s cold and gross out and I want to work in joggers and a hoody all day, but first, I need to change out of my pajamas, put on a bra, and then succumb to the lure of comfort. I’ve found it helpful to take similar steps at the end of my day. If I’ve spent the day working from home, I try to end my day with something that occupies my body, while letting my mind unwind. Often, this is doing some light cleaning or dinner prep. If I try to go straight into another mentally heavy task without allowing myself this transition time, I find it hard to context switch. This is another reason working from outside your home is advantageous. Commutes, even if it’s a ten minute walk down the road, are great transition time. Lunch is a great transition time. You can decompress between tasks by going out for lunch, or cooking and eating lunch in your kitchen — not next to your computer. Embrace async If you’re used to working in an office, you’ve probably gotten pretty used to being able to pop over to a colleague’s desk if you need to ask a question. They’re pretty much forced to engage with you at that point. When you’re working remotely, your coworkers might not be in the same timezone as you. They might take an hour to finish up a task before responding to you, or you might not get an answer for your entire day because dangit Gary’s in Australia and it’s 3am there right now. For many remote workers, that’s part of the package. When you’re not co-located, you have to build up some patience and tolerance around waiting. You need to intentionally plan extra time into your schedule for waiting on answers. Asynchronous communication is great. Not everyone can be present for every meeting or office conversation — and the same goes for working remotely. However, when you’re remote, you can read through your intranet messages later or scroll back a couple hours in Slack. My company has a bunch of internal blogs (“p2s”) where we record major decisions and hold asynchronous conversations. I feel like even if I missed a meeting, or something big happened while I was asleep, I can catch up later. We have a phrase — “p2 or it didn’t happen.” Working remotely has made me a better communicator largely because I’ve gotten into the habit of making written updates. I’ve also trained myself to wait before responding, which allows me to distance myself from what could potentially be an emotional reaction. (On the internet, no one can see you making that face.) Having the added space that comes from not being in the same physical location with somebody else creates an opportunity to rein myself in and take the time to craft an appropriate response, without having the pressure of needing to reply right meow. Lean into it! (That said, if you’re stuck, sometimes the best course of action is to hop on a video call with someone and hash out the details. Use the tools most appropriate for the problem. They invented Zoom for a reason.) Seek out social opportunities Even introverts can feel lonely or isolated. When you work remotely, there isn’t a built-in community you’re surrounded by every day. You have to intentionally seek out social opportunities that an office would normally provide. I have a couple private Slack channels where I can joke around with work friends. Having that kind of safe space to socialize helps me feel less alone. (And, if the channels get too noisy, I can mute them for a couple hours.) Every now and then, I’ll also hop on a video call with some work friends and just hang out for a little while. It feels great to actually see someone laugh. If you work from a co-working space, that space likely has events. My co-working space hosts social hours, holiday parties, and sometimes even lunch-and-learns. These events are great opportunities for making new friends and forging professional connections outside of work. If you don’t have access to a co-working space, your town or city likely has meetups. Create a Meetup.com account and search for something that piques your interest. If you’ve been stuck inside your house for days, heads-down on a hard deadline, celebrate by getting out of the house. Get coffee or drinks with friends. See a show. Go to a religious service. Take a cooking class. Try yoga. Find excuses to be around someone other than your cats. When you can’t fall back on your work to provide community, you need to build your own. These are tips that I’ve found help me, but not everyone works the same way. Remember that it’s okay to experiment — just because you’ve worked one way, doesn’t mean that’s the best way for you. Check in with yourself every now and then. Are you happy with your work environment? Are you feeling lonely, down, or exhausted? Try switching up your routine for a couple weeks and jot down how you feel at the end of each day. Look for patterns. You deserve to have a comfortable and productive work environment! Hope to see you all online soon 🙌 2018 Mel Choyce melchoyce 2018-12-09T00:00:00+00:00 https://24ways.org/2018/thriving-as-a-remote-worker/ process
265 Designing for Perfection Hello, 24 ways readers. I hope you’re having a nice run up to Christmas. This holiday season I thought I’d share a few things with you that have been particularly meaningful in my work over the last year or so. They may not make you wet your santa pants with new-idea-excitement, but in the context of 24 ways I think they may serve as a nice lesson and a useful seasonal reminder going into the New Year. Enjoy! Story Despite being a largely scruffy individual for most of my life, I had some interesting experiences regarding kitchen tidiness during my third year at university. As a kid, my room had always been pretty tidy, and as a teenager I used to enjoy reordering my CDs regularly (by artist, label, colour of spine – you get the picture); but by the time I was twenty I’d left most of these traits behind me, mainly due to a fear that I was turning into my mother. The one remaining anally retentive part of me that remained however, lived in the kitchen. For some reason, I couldn’t let all the pots and crockery be strewn across the surfaces after cooking. I didn’t care if they were washed up or not, I just needed them tidied. The surfaces needed to be continually free of grated cheese, breadcrumbs and ketchup spills. Also, the sink always needed to be clear. Always. Even a lone teabag, discarded casually into the sink hours previously, would give me what I used to refer to as “kitchen rage”. Whilst this behaviour didn’t cause any direct conflicts, it did often create weirdness. We would be happily enjoying a few pre-night out beverages (Jack Daniels and Red Bull – nice) when I’d notice the state of the kitchen following our round of customized 49p Tesco pizzas. Kitchen rage would ensue, and I’d have to blitz the kitchen, which usually resulted in me having to catch everyone up at the bar afterwards. One evening as we were just about to go out, I was stood there, in front of the shithole that was our kitchen with the intention of cleaning it all up, when a realization popped into my head. In hindsight, it was a pretty obvious one, but it went along the lines of “What the fuck are you doing? Sort your life out”. I sodded the washing up, rolled out with my friends, and had a badass evening of partying. After this point, whenever I got the urge to clean the kitchen, I repeated that same realization in my head. My tidy kitchen obsession strived for a level of perfection that my housemates just didn’t share, so it was ultimately pointless. It didn’t make me feel that good, either; it was like having a cigarette after months of restraint – initially joyous but soon slightly shameful. Lesson Now, around seven years later, I’m a designer on the web and my life is chaotic. It features no planning for significant events, no day-to-day routine or structure, no thought about anything remotely long-term, and I like to think I do precisely what I want. It seems my days at striving for something ordered and tidy, in most parts of my life, are long gone. For much of my time as a designer, though, it’s been a different story. I relished industry-standard terms such as ‘pixel perfection’ and ‘polished PSDs’, taking them into my stride as I strove to design everything that was put on my plate perfectly. Even down to grids and guidelines, all design elements would be painstakingly aligned to a five-pixel grid. There were no seven-pixel margins or gutters to be found in my design work, that’s for sure. I put too much pride and, inadvertently, too much ego into my work. Things took too long to create, and because of the amount of effort put into the work, significant changes, based on client feedback for example, were more difficult to stomach. Over the last eighteen months I’ve made a conscious effort to change the way I approach designing for the web. Working on applications has probably helped with this; they seem to have a more organic development than rigid content-based websites. Mostly though, a realization similar to my kitchen rage one came about when I had to make significant changes to a painstakingly crafted Photoshop document I had created. The changes shouldn’t have been difficult or time-consuming to implement, but they were turning out to be. One day, frustrated with how long it was taking, the refrain “What the fuck are you doing? Sort your life out” again entered my head. I blazed the rest of the work, not rushing or doing scruffy work, but just not adhering to the insane levels of perfection I had previously set for myself. When the changes were presented, everything went down swimmingly. The client in this case (and I’d argue most cases) cared more about the ideas than the perfect way in which they had been implemented. I had taken myself and my ego out of the creative side of the work, and it had been easier to succeed. Argument I know many other designers who work on the web share such aspirations to perfection. I think it’s a common part of the designer DNA, but I’m not sure it really has a place when designing for the web. First, there’s the environment. The landscape in which we work is continually shifting and evolving. The inherent imperfection of the medium itself makes attempts to create perfect work for it redundant. Whether you consider it a positive or negative point, the products we make are never complete. They’re always scaling and changing. Like many aspects of web design, this striving for perfection in our design work is a way of thinking borrowed from other design industries where it’s more suited. A physical product cannot be as easily altered or developed after it has been manufactured, so the need to achieve perfection when designing is more apt. Designers who can relate to anything I’ve talked about can easily let go of that anal retentiveness if given the right reasons to do so. Striving for perfection isn’t a bad thing, but I simply don’t think it can be achieved in such a fast-moving, unique industry. I think design for the web works better when it begins with quick and simple, followed by iteration and polish over time. To let go of ego and to publish something that you’re not completely happy with is perhaps the most difficult part of the job for designers like us, but it’s followed by a satisfaction of knowing your product is alive and breathing, whereas others (possibly even competitors) may still be sitting in Photoshop, agonizing over whether a margin should be twenty or forty pixels. I keep telling myself to stop sitting on those two hundred ideas that are all half-finished. Publish them, clean them up and iterate over time. I’ve been telling myself this for months and, hopefully, writing this article will give me the kick in the arse I need. Hopefully, it will also give someone else the same kick. 2011 Greg Wood gregwood 2011-12-17T00:00:00+00:00 https://24ways.org/2011/designing-for-perfection/ process
272 Crafting the Front-end Much has been spoken and written recently about the virtues of craftsmanship in the context of web design and development. It seems that we as fabricators of the web are finally tiring of seeking out parallels between ourselves and architects, and are turning instead to the fabled specialist artisans. Identifying oneself as a craftsman or craftswoman (let’s just say craftsperson from here onward) will likely be a trend of early 2012. In this pre-emptive strike, I’d like to expound on this movement as I feel it pertains to front-end development, and encourage care and understanding of the true qualities of craftsmanship (craftspersonship). The core values I’ll begin by defining craftspersonship. What distinguishes a craftsperson from a technician? Dictionaries tend to define a craftsperson as one who possesses great skill in a chosen field. The badge of a craftsperson for me, though, is a very special label that should be revered and used sparingly, only where it is truly deserved. A genuine craftsperson encompasses a few other key traits, far beyond raw skill, each of which must be learned and mastered. A craftsperson has: An appreciation of good work, in both the work of others and their own. And not just good as in ‘hey, that’s pretty neat’, I mean a goodness like a shining purity – the kind of good that feels right when you see it. A belief in quality at every level: every facet of the craftsperson’s product is as crucial as any other, without exception, even those normally hidden from view. Vision: an ability to visualize their path ahead, pre-empting the obstacles that may be encountered to plan a route around them. A preference for simplicity: an almost Bauhausesque devotion to undecorated functionality, with no unjustifiable parts included. Sincerity: producing work that speaks directly to its purpose with flawless clarity. Only when you become a custodian of such values in your work can you consider calling yourself a craftsperson. Now let’s take a look at some steps we front-end developers can take on our journey of enlightenment toward craftspersonhood. Speaking of the craftsman’s journey, be sure to watch out for the video of The Standardistas’ stellar talk at the Build 2011 conference titled The Journey, which should be online sometime soon. Building your own toolbox My grandfather was a carpenter and trained as a young apprentice under a master. After observing and practising the many foundation theories, principles and techniques of carpentry, he was tasked with creating his own set of woodworking tools, which he would use and maintain throughout his career. By going through the process of having to create his own tools, he would be connected at the most direct level with every piece of wood he touched, his tools being his own creations and extensions of his own skilled hands. The depth of his knowledge of these tools must have surpassed the intricate as he fathered, used, cleaned and repaired them, day in and day out over many years. And so it should be, ideally, with all crafts. We must understand our tools right down to the most fundamental level. I firmly believe that a level of true craftsmanship cannot be reached while there exists a layer that remains not wholly understood between a creator and his canvas. Of course, our tools as front-end developers are somewhat more complex than those of other crafts – it may seem reasonable to require that a carpenter create his or her own set of chisels, but somewhat less so to ask a front-end developer to code their own CSS preprocessor, or design their own computer. However, it is still vitally important that you understand how your tools work. This is particularly critical when it comes to things like preprocessors, libraries and frameworks which aim to save you time by automating common processes and functions. For the most part, anything that saves you time is a Good Thing™ but it cannot be stressed enough that using tools like these in earnest should be avoided until you understand exactly what they are doing for you (and, to an extent, how they are doing it). In particular, you must understand any drawbacks to using your tools, and any shortcuts they may be taking on your behalf. I’m not suggesting that you steer clear of paid work until you’ve studied each of jQuery’s 9,266 lines of JavaScript source code but, all levity aside, it will further you on your journey to look at interesting or relevant bits of jQuery, and any other libraries you might want to use. Such libraries often directly link to corresponding sections of their source code on sites like GitHub from their official documentation. Better yet, they’re almost always written in high level languages (easy to read), so there’s no excuse not to don your pith helmet and go on something of an exploration. Any kind of tangential learning like this will drive you further toward becoming a true craftsperson, so keep an open mind and always be ready to step out of your comfort zone. Downtime and tool honing With any craft, it is essential to keep your tools in good condition, and a good idea to stay up-to-date with the latest equipment. This is especially true on the web, which, as we like to tell anyone who is still awake more than a minute after asking what it is that we do, advances at a phenomenal pace. A tool or technique that could be considered best practice this week might be the subject of haughty derision in a comment thread within six months. I have little doubt that you already spend a chunk of time each day keeping up with the latest material from our industry’s finest Interblogs and Twittertubes, but do you honestly put aside time to collect bookmarks and code snippets from things you read into a slowly evolving toolbox? At @media in 2009, Simon Collison delivered a candid talk on his ‘Ultimate Package’. Those of us who didn’t flee the room anticipating a newfound and unwelcome intimacy with the contents of his trousers were shown how he maintained his own toolkit – a collection of files and folders all set up and ready to go for a new project. By maintaining a toolkit in this way, he has consistency across projects and a dependable base upon which to learn and improve. The assembly and maintenance of such a personalized and familiar toolkit is probably as close as we will get to emulating the tool making stage of more traditional craft trades. Keep a master copy of your toolkit somewhere safe, making copies of it for new projects. When you learn of a way in which part of it can be improved, make changes to the master copy. Simplicity through modularity I believe that the user interfaces of all web applications should be thought of as being made up primarily of modular components. Modules in this context are patterns in design that appear repeatedly throughout the app. These can be small collections of elements, like a user profile summary box (profile picture, username, meta data), as well as atomic elements such as headings and list items. Well-crafted front-end architectures have the ability to support this kind of repeating pattern as modules, with as close to no repetition of CSS (or JavaScript) as possible, and as close to no variations in HTML between instances as possible. One of the most fundamental and well known tenets of software engineering is the DRY rule – don’t repeat yourself. It requires that “every piece of knowledge must have a single, unambiguous, authoritative representation within a system.” As craftspeople, we must hold this rule dear and apply it to the modules we have identified in our site designs. The moment you commit a second style definition for a module, the quality of your output (the front-end code) takes a huge hit. There should only ever be one base style definition for each distinct module or component. Keep these in a separate, sacred place in your CSS. I use a _modules.scss Sass include file, imported near the top of my main CSS files. Be sure, of course, to avoid making changes to this file lightly, as the smallest adjustment can affect multiple pages (hint: keep a structure list of which modules are used on which pages). Avoid the inevitable temptation to duplicate code late in the project. Sticking to this rule becomes more important the more complex the codebase becomes. If you can stick to this rule, using sensible class names and consistent HTML, you can reach a joyous, self-fulfilling plateau stage in each project where you are assembling each interface from your own set of carefully crafted building blocks. Old school markup Let’s take a step back. Before we fret about creating a divinely pure modular CSS framework, we need to know the site’s design and what it is made of. The best way to gain this knowledge is to go old school. Print out every comp, mockup, wireframe, sketch or whatever you have. If there are sections of pages that are hidden until some user action takes place, or if the page has multiple states, be sure that you have everything that could become visible to the user on paper. Once you have your wedge of paper designs, lay out all the pages on the floor, or stick them to the wall if you can, arranging them logically according to the site hierarchy, by user journey, or whatever guidelines make most sense to you. Once you have the site laid out before you, study it for a while, familiarizing yourself with every part of every interface. This will eliminate nasty surprises late in the project when you realize you’ve duplicated something, or left an interface on the drawing board altogether. Now that you know the site like it’s your best friend, get out your pens or pencils of choice and attack it. Mark it up like there’s no tomorrow. Pretend you’re a spy trying to identify communications from an enemy network hiding their messages in newspapers. Look for patterns and similarities, drawing circles around them. These are your modules. Start also highlighting the differences between each instance of these modules, working out which is the most basic or common type that will become the base definition from which all other representations are extended. This simple but empowering exercise will equip you for your task of actually crafting, instead of just building, the front-end. Without the knowledge gained from this kind of research phase, you will be blundering forward, improvising as best you can, but ultimately making quality-compromising mistakes that could have been avoided. For more on this theme, read Anna Debenham’s Front-end Style Guides which recommends a similar process, and the sublime idea of extending this into a guide to refer to during development and beyond. Design homogeneity Moving forward again, you now have your modules defined and things are looking good. I mentioned that many instances of these modules will carry minor differences. These differences must be given significant thinking time, and discussion time with your designer(s). It should be common knowledge by now that successful software projects are not the product of distinct design and build phases with little or no bidirectional feedback. The crucial nature of the designer-developer relationship has been covered in depth this year by Paul Robert Lloyd, and a joint effort from both teams throughout the project lifecycle is pivotal to your ability to craft and ship successful products. This relationship comes into play when you’re well into the development of the site, and you start noticing these differences between instances of modules (they’ll start to stand out very clearly to you and your carefully regimented modular CSS system). Before you start overriding your base styles, question the differences with the designer to work out why they exist. Perhaps they are required and are important to their context, but perhaps they were oversights from earlier design revisions, or simple mistakes. The craftsperson’s gland As you grow towards the levels of expertise and experience where you can proudly and honestly consider yourself a craftsperson, you will find that you steadily develop what initially feels like a kind of sixth sense. I think of it more as a new hormonal gland, secreting into your bloodstream a powerful messenger chemical that can either reward or punish your brain. This gland is connected directly to your core understanding of what good quality work looks and feels like, an understanding that itself improves with experience. This gland will make itself known to you in two ways. First, when you solve a problem in a beautifully elegant way with clean and unobtrusive code that looks good and just feels right, your craftsperson’s gland will ooze something delicious that makes your brain and soul glow from the inside out. You will beam triumphantly at the succinct lines of code on your computer display before bounding outside with a spring in your step to swim up glittering rainbows and kiss soft fluffy puppies. The second way that you may become aware of your craftsperson’s gland, though, is somewhat less pleasurable. In an alternate reality, your parallel self is faced with the same problem, but decides to take a shortcut and get around it by some dubious means – the kind of technical method that the words hack, kludge and bodge are reserved for. As soon as you have done this, or even as you are doing it, your craftsperson’s gland will damn well let you know that you took the wrong fork in the road. As your craftsperson’s gland begins to secrete a toxic pus, you will at first become entranced into a vacant stare at the monstrous mess you are considering unleashing upon your site’s visitors, before writhing in the horrible agony of an itch that can never be scratched, and a feeling of being coated with the devil’s own deep and penetrating filth that no shower will ever cleanse. Perhaps I exaggerate slightly, but it is no overstatement to suggest that you will find yourself being guided by proverbial angels and demons perched on opposite shoulders, or a whispering voice inside your head. If you harness this sense, sharpening it as if it were another tool in your kit and letting it guide or at least advise your decision making, you will transcend the rocky realm of random trial and error when faced with problems, and tend toward the right answers instinctively. This gland can also empower your ability to assess your own work, becoming a judge before whom all your work is cross-examined. A good craftsperson regularly takes a step back from their work, and questions every facet of their product for its precise alignment with their core values of quality and sincerity, and even the very necessity of each component. The wrapping By now, you may be thinking that I take this kind of thing far too seriously, but to terrify you further, I haven’t even shared the half of it. Hopefully, though, this gives you an idea of the kind of levels of professionalism and dedication that it should take to get you on your way to becoming a craftsperson. It’s a level of accomplishment and ability toward which we all should strive, both for our personal fulfilment and the betterment of the products we use daily. I look forward to seeing your finely crafted work throughout 2012. 2011 Ben Bodien benbodien 2011-12-24T00:00:00+00:00 https://24ways.org/2011/crafting-the-front-end/ process
282 Front-end Style Guides We all know that feeling: some time after we launch a site, new designers and developers come in and make adjustments. They add styles that don’t fit with the content, use typefaces that make us cringe, or chuck in bloated code. But if we didn’t leave behind any documentation, we can’t really blame them for messing up our hard work. To counter this problem, graphic designers are often commissioned to produce style guides as part of a rebranding project. A style guide provides details such as how much white space should surround a logo, which typefaces and colours a brand uses, along with when and where it is appropriate to use them. Design guidelines Some design guidelines focus on visual branding and identity. The UK National Health Service (NHS) refer to theirs as “brand guidelines”. They help any designer create something such as a trustworthy leaflet for an NHS doctor’s surgery. Similarly, Transport for London’s “design standards” ensure the correct logos and typefaces are used in communications, and that they comply with the Disability Discrimination Act. Some guidelines go further, encompassing a whole experience, from the visual branding to the messaging, and the icon sets used. The BBC calls its guidelines a “Global Experience Language” or GEL. It’s essential for maintaining coherence across multiple sites under the same BBC brand. The BBC’s Global Experience Language. Design guidelines may be brief and loose to promote creativity, like Mozilla’s “brand toolkit”, or be precise and run to many pages to encourage greater conformity, such as Apple’s “Human Interface Guidelines”. Whatever name or form they’re given, documenting reusable styles is invaluable when maintaining a brand identity over time, particularly when more than one person (who may not be a designer) is producing material. Code standards documents We can make a similar argument for code. For example, in open source projects, where hundreds of developers are submitting code, it makes sense to set some standards. Drupal and Wordpress have written standards that make editing code less confusing for users, and more maintainable for contributors. Each community has nuances: Drupal requests that developers indent with two spaces, while Wordpress stipulates a tab. Whatever the rules, good code standards documents also explain why they make their recommendations. The front-end developer’s style guide Design style guides and code standards documents have been a successful way of ensuring brand and code consistency, but in between the code and the design examples, web-based style guides are emerging. These are maintained by front-end developers, and are more dynamic than visual design guidelines, documenting every component and its code on the site in one place. Here are a few examples I’ve seen in the wild: Natalie Downe’s pattern portfolio Natalie created the pattern portfolio system while working at Clearleft. The phrase describes a single HTML page containing all the site’s components and styles that can act as a deliverable. Pattern portfolio by Natalie Downe for St Paul’s School, kept up to date when new components are added. The entire page is about four times the length shown. Each different item within a pattern portfolio is a building block or module. The components are decoupled from the layout, and linearized so they can slot into anywhere on a page. The pattern portfolio expresses every component and layout structure in the smallest number of documents. It sets out how the markup and CSS should be, and is used to illustrate the project’s shared vocabulary. Natalie Downe By developing a system, rather than individual pages, the result is flexible when the client wants to add more pages later on. Paul Lloyd’s style guide Paul Lloyd has written an extremely comprehensive style guide for his site. Not only does it feature every plausible element, but it also explains in detail when it’s appropriate to use each one. Paul’s style guide is also great educational material for people learning to write code. Oli Studholme’s style guide Even though Oli’s style guide is specific to his site, he’s written it as though it’s for someone else. It’s exhaustive and gives justifications for all his decisions. In some places, he links to browser bug tickets and makes recommendations for cross-browser compatibility. Oli has released his style guide under a Creative Commons Attribution Share-alike license, and encourages others to create their own versions. Jeremy Keith’s pattern primer Front-end style guides may have comments written in the code, annotations that appear on the page, or they may list components alongside their code, like Jeremy’s pattern primer. You can watch or fork Jeremy’s pattern primer on Github. Linearizing components like this resembles a kind of mobile first approach to development, which Jeremy talks about on the 5by5 podcast: The Web Ahead 3. The benefits of maintaining a front-end style guide If you still need convincing that producing documentation like this for every project is worth the effort, here are a few nice side-effects to working this way: Easier to test A unified style guide makes it easier to spot where your design breaks. It’s simple to check how components adapt to different screen widths, test for browser bugs and develop print style sheets when everything is on the same page. When I worked with Natalie, she’d resize the browser window and bump the text size up and down during development to see if anything would break. Better workflow The approach also forces you to think how something works in relation to the whole site, rather than just a specific page, making it easier to add more pages later on. Starting development by creating a style guide makes a lot more sense than developing on a page-by-page basis. Shared vocabulary Natalie’s pattern portfolio in particular creates a shared vocabulary of names for components (teaser, global navigation, carousel…), so a team can refer to different regions of the site and have a shared understanding of its meaning. Useful reference A combined style guide also helps designers and writers to see the elements that will be incorporated in the site and, therefore, which need to be designed or populated. A boilerplate list of components for every project can act as a reminder of things that may get missed in the design, such as button states or error messages. Creating your front-end style guide As you’ve seen, there are plenty of variations on the web style guide. Which method is best depends on your project and workflow. Let’s say you want to show your content team how blockquotes and asides look, when it’s appropriate to use them, and how to create them within the CMS. In this case, a combination of Jeremy’s pattern primer and Paul’s descriptive style guide – with the styled component alongside a code snippet and a description of when to use it – may be ideal. Start work on your style guide as soon as you can, preferably during the design stage: Simply presenting flat image comps is by no means enough - it’s only the start… As layouts become more adaptable, flexible and context-specific, so individual components will become the focus of our design. It is therefore essential to get the foundational aspects of our designs right, and style guides allow us to do that. Paul Lloyd on Style guides for the Web Print out the designs and label the unique elements and components you’ll need to add to your style guide. Make a note of the purpose of each component. While you’re doing this, identify the main colours used for things like links, headings and buttons. I draw over the print-outs on to tracing paper so I can make more annotations. Here, I’ve started annotating the widths from the designer’s mockup so I can translate these into percentages. Start developing your style guide with base styles that target core elements: headings, links, tables, blockquotes, ordered lists, unordered lists and forms. For these elements, you could maintain a standard document to reuse for every project. Next, add the components that override the base styles, like search boxes, breadcrumbs, feedback messages and blog comments. Include interaction styles, such as hover, focus and visited state on links, and hover, focus and active states on buttons. Now start adding layout and begin slotting the components into place. You may want to present each layout as a separate document, or you could have them all on the same page stacked beneath one another. Document code practices Code can look messy when people use different conventions, so note down a standard approach alongside your style guide. For example, Paul Stanton has documented how he writes CSS. The gift wrapping Presenting this documentation to your client may be a little overwhelming so, to be really helpful, create a simple page that links together all your files and explains what each of them do. This is an example of a contents page that Clearleft produce for their clients. They’ve added date stamps, subversion revision numbers and written notes for each file. Encourage participation There’s always a risk that the person you’re writing the style guide for will ignore it completely, so make your documentation as user-friendly as possible. Justify why you do things a certain way to make it more approachable and encourage similar behaviour. As always, good communication helps. Working with the designer to put together this document will improve the site. It’s often not practical for designers to provide a style for everything, so drafting a web style guide and asking for feedback gives designers a chance to make sure any default styles fit in. If you work in a team with other developers, documenting your code and development decisions will not only be useful as a deliverable, but will also force you to think about why you do things a certain way. Future-friendly The roles of designer and developer are increasingly blurred, yet all too often we work in isolation. Working side-by-side with designers on web style guides can vastly improve the quality of our work, and the collaborative approach can spark discussions like “how would this work on a smaller screen?” Sometimes we can be so focused on getting the site ready and live, that we lose sight of what happens after it’s launched, and how it’s going to be maintained. A simple web style guide can make all the difference. If you make your own style guide, I’d love to add it to my stash of examples so please share a link to it in the comments. 2011 Anna Debenham annadebenham 2011-12-07T00:00:00+00:00 https://24ways.org/2011/front-end-style-guides/ process
286 Defending the Perimeter Against Web Widgets On July 14, 1789, citizens of Paris stormed the Bastille, igniting a revolution that toppled the French monarchy. On July 14 of this year, there was a less dramatic (though more tweeted) takedown: The Deck network, which delivers advertising to some of the most popular web design and culture destinations, was down for about thirty minutes. During this period, most partner sites running ads from The Deck could not be viewed as result. A few partners were unaffected (aside from not having an ad to display). Fortunately, Dribbble, was one of them. In this article, I’ll discuss outages like this and how to defend against them. But first, a few qualifiers: The Deck has been rock solid – this is the only downtime we’ve witnessed since joining in June. More importantly, the issues in play are applicable to any web widget you might add to your site to display third-party content. Down and out Your defense is only as good as its weakest link. Web pages are filled with links, some of which threaten the ability of your page to load quickly and correctly. If you want your site to work when external resources fail, you need to identify the weak links on your site. In this article, we’ll talk about web widgets as a point of failure and defensive JavaScript techniques for handling them. Widgets 101 Imagine a widget that prints out a Pun of the Day on your site. A simple technique for both widget provider and consumer is for the provider to expose a URL: http://widgetjonesdiary.com/punoftheday.js which returns a JavaScript file like this: document.write("<h2>The Pun of the Day</h2><p>Where do frogs go for beers after work? Hoppy hour!</p>"); The call to document.write() injects the string passed into the document where it is called. So to display the widget on your page, simply add an external script tag where you want it to appear: <div class="punoftheday"> <script src="http://widgetjonesdiary.com/punoftheday.js"></script> <!-- Content appears here as output of script above --> </div> This approach is incredibly easy for both provider and consumer. But there are implications… document.write()… or wrong? As in the example above, scripts may perform a document.write() to inject HTML. Page rendering halts while a script is processed so any output can be inlined into the document. Therefore, page rendering speed depends on how fast the script returns the data. If an external JavaScript widget hangs, so does the page content that follows. It was this scenario that briefly stalled partner sites of The Deck last summer. The elegant solution To make our web widget more robust, calls to document.write() should be avoided. This can be achieved with a technique called JSONP (AKA JSON with padding). In our example, instead of writing inline with document.write(), a JSONP script passes content to a callback function: publishPun("<h2>Pun of the Day</h2><p>Where do frogs go for beers after work? Hoppy hour!</p>"); Then, it’s up to the widget consumer to implement a callback function responsible for displaying the content. Here’s a simple example where our callback uses jQuery to write the content into a target <div>: <!-- Where widget content should appear --> <div class="punoftheday"></div> … <br /> function publishPun(content) { $(&#8216;.punoftheday&#8217;).html(content); // Writes content display location<br /> }<br /> View Example 1 Even if the widget content appears at the top of the page, our script can be included at the bottom so it’s non-blocking: a slow response leaves page rendering unaffected. It simply invokes the callback which, in turn, writes the widget content to its display destination. The hack But what to do if your provider doesn’t support JSONP? This was our case with The Deck. Returning to our example, I’m reminded of computer scientist David Wheeler’s statement, “All problems in computer science can be solved by another level of indirection… Except for the problem of too many layers of indirection.” In our case, the indirection is to move the widget content into position after writing it to the page. This allows us to place the widget <script> tag at the bottom of the page so rendering won’t be blocked, but still display the widget in the target. The strategy: Load widget content into a hidden <div> at the bottom of the page. Move the loaded content from the hidden <div> to its display location. and the code: <!-- Where widget content should appear --> <div class="punoftheday"></div> … <br /> $(&#8216;.punoftheday&#8217;).append($(&#8216;.loading-dock&#8217;).children(&#8216;:gt(0)&#8217;));<br /> View Example 2 After the external punoftheday.js script has processed, the rendered HTML will look as follows: <div class="loading-dock hidden"> <script src="http://widgetjonesdiary.com/punoftheday.js"></script> <h2>Pun of the Day</h2> <p>Where do frogs go for beers after work? Hoppy hour!</p> </div> The ‘loading-dock’ <div> now includes the widget content, albeit hidden from view (if we’ve styled the ‘hidden’ class with display: none). There’s just one more step: move the content to its display destination. This line of jQuery (from above) does the trick: $('.punoftheday').append($('.loading-dock').children(':gt(0)')); This selects all child elements in the ‘loading-doc’ <div> except the first – the widget <script> tag which generated it – and moves it to the display destination. Worth noting is the :gt(0) jQuery selector extension, which allows us to exclude the first (in a 0-based array) child element – the widget <script> tag – from selection. Since all of this happens at the bottom of the page, just before the </body> tag, no rendering has to wait on the external widget script. The only thing that fails if our widget hangs is… the widget itself. Our weakest link has been strengthened and so has our site. DE-FENSE! 2011 Rich Thornett richthornett 2011-12-06T00:00:00+00:00 https://24ways.org/2011/defending-the-perimeter-against-web-widgets/ process
297 Public Speaking with a Buddy My book Demystifying Public Speaking focuses on the variety of fears we each have about giving a talk. From presenting to a client, to leading a team standup, to standing on a conference stage, there are lots of things we can do to prepare ourselves for the spotlight and reduce those fears. Though it didn’t make it into the final draft, I wanted to highlight how helpful it can be to share that public speaking spotlight with another person, or a few more people. If you have fears about not knowing the answer to a question, fumbling your words, or making a mistake in the spotlight, then buddying up may be for you! To some, adding more people to a presentation sounds like a recipe for on-stage disaster. To others, having a friendly face nearby—a partner who can step in if you fumble—is incredibly reassuring. As design director Yesenia Perez-Cruz writes, “While public speaking is a deeply personal activity, you don’t have to go it alone. Nothing has helped my speaking career more than turning it into a group effort.” Co-presenting can level up a talk in two ways: an additional brain and presentation skill set can improve the content of the talk itself, and you may feel safer with the on-stage safety net of your buddy. For example, when I started giving lengthy workshops about building mobile device labs with my co-worker Destiny Montague, we brought different experience to the table. I was able to talk about the user experience of our lab, and the importance of testing across different screen sizes. Destiny spoke about the hardware aspects of the lab, like power consumption and networking. Our audience benefitted from the spectrum of insight we included in the talk. Moreover, Destiny and I kept each other energized and engaging while teaching our audience, having way more fun onstage. Partnering up alleviated the risk (and fear!) of fumbling; where one person makes a mistake, the other person is right there to help. Buddy presentations can be helpful if you fear saying “I don’t know” to a question, as there are other people around you who will be able to help answer it from the stage. By partnering with someone whom I trust and respect, and whose work and knowledge augments my own, it made the experience—and the presentation!—significantly better. Co-presenting won’t work if you don’t trust the person you’re onstage with, or if you don’t have good chemistry working together. It might also not work if there’s an imbalance of responsibilities, both in preparing the talk and giving it. Read on for how to make partner talks work to your advantage! Trustworthiness If you want to explore co-presenting, make sure that your presentation partner is trustworthy and can carry their weight; it can be stressful if you find yourself trying to meet deadlines and prepare well and your partner isn’t being helpful. We’re all about reducing the fears and stress levels surrounding being in that spotlight onstage; make sure that the person you’re relying on isn’t making the process harder. Before you start working together, sketch out the breakdown of work and timeline you’re each committing to. Have a conversation about your preferred work style so you each have a concrete understanding of the best ways to communicate (in what medium, and how often) and how to check in on each other’s progress without micromanaging or worrying about radio silence. Ask your buddy how they prefer to receive feedback, and give them your own feedback preferences, so neither of you are surprised or offended when someone’s work style or deliverable needs to be tweaked. This should be a partnership in which you both feel supported; it’s healthy to set all these expectations up front, and create a space in which you can each tweak things as the work progresses. Talk flow and responsibilities There are a few different ways to organize the structure of your talk with multiple presenters. Start by thinking about the breakdown of the talk content—are there discrete parts you and the other presenters can own or deliver? Or does it feel more appropriate to deliver the entirety of the content together? If you’re finding that you can break down the content into discrete chunks, figure out who should own which pieces, and what ownership means. Will you develop the content together but have only one person present the information? Or will one person research and prepare each content section in addition to delivering it solo onstage? Rehearse how handoffs will go between sections so it feels natural, rather than stilted. I like breaking a presentation into “chapters” when I’m passionate about particular aspects of a topic and can speak on those, but know that there are other aspects to be shared and there’s someone else who can handle (and enjoy!) talking about them. When Destiny and I rehearsed our “chapter” handoffs, we developed little jingles that we’d both sing together onstage; it indicated to the audience that it was a planned transition in the content, and tied our independent work together into a partnership. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Alternatively, you can give the presentation in a way that’s close to having a rehearsed conversation, rather than independently presenting discrete parts of the talk. In this case, you’ll both be sharing the spotlight at the same time, throughout the duration of the talk. Preparation is key, here, to make sure that you each understand what needs to be communicated, and you have a sense of who will be taking responsibility for communicating those different pieces of information. A poorly-prepared talk like this will look like the co-presenters are talking over each other, or hesitating awkwardly to give the other person more room to speak; the audience will feel how uncomfortable this is, and will probably be distracted from the talk content. Practice the talk the whole way through multiple times so you know what each person is planning on covering and how you want to interact with each other while you’re both holding microphones; also figure out how you’ll be standing in relation to each other. More on that next! Sharing the stage If you choose to give a talk with a partner, determine ahead of time how you’ll stand (or sit). For example, if you each take “chapters” or major sections of the presentation, ensure that it’s clear who the audience should focus their attention on. You could sit in a chair off to the side (or stand). I recommend placing yourself far enough away that you’re not distracting to the audience; you don’t want them watching you while your partner is speaking. If the audience can still see you, but their focus should be on your buddy, be sure to not look distracted; keep your eyes on your buddy, and don’t just open your laptop and ignore what’s happening! Feel free to smile, laugh, or react how the audience should be reacting as your partner is speaking. If you’re both sharing the spotlight at the same time and having a rehearsed conversation, make sure that your body language engages the audience and you’re not just speaking to each other, ignoring the folks watching. Watch this talk with Guy Podjarny and Assaf Hefetz who have partnered up to talk about security; they have clearly identified roles onstage, and remain engaged with the audience. Consider whether or not you will share a microphone, or if you will both be mic’d. (Be sure that the event organizer, or the A/V team, has a heads-up well in advance to ensure they have the equipment handy!) Also talk through how you’d like to handle Q&A time during or after the talk, especially if you have clear “chapters” where Q&A might happen naturally during a handoff. The more clarity you and your partner have about who is responsible for which pieces of information sharing, the more you can feel and appear prepared. Co-presenting does take a lot of preparation and requires a ton of communication between you and your partner. But the rewards can be awesome: double the brains onstage to help answer questions and communicate information, and a friendly face to help comfort you if you feel nervous. 2016 Lara Hogan larahogan 2016-12-06T00:00:00+00:00 https://24ways.org/2016/public-speaking-with-a-buddy/ process
299 What the Heck Is Inclusive Design? Naming things is hard. And I don’t just mean CSS class names and JSON properties. Finding the right term for what we do with the time we spend awake and out of bed turns out to be really hard too. I’ve variously gone by “front-end developer”, “user experience designer”, and “accessibility engineer”, all clumsy and incomplete terms for labeling what I do as an… erm… see, there’s the problem again. It’s tempting to give up entirely on trying to find the right words for things, but this risks summarily dispensing with thousands of years spent trying to qualify the world around us. So here we are again. Recently, I’ve been using the term “inclusive design” and calling myself an “inclusive designer” a lot. I’m not sure where I first heard it or who came up with it, but the terminology feels like a good fit for the kind of stuff I care to do when I’m not at a pub or asleep. This article is about what I think “inclusive design” means and why I think you might like it as an idea. Isn’t ‘inclusive design’ just ‘accessibility’ by another name? No, I don’t think so. But that’s not to say the two concepts aren’t related. Note the ‘design’ part in ‘inclusive design’ — that’s not just there by accident. Inclusive design describes a design activity; a way of designing things. This sets it apart from accessibility — or at least our expectations of what ‘accessibility’ entails. Despite every single accessibility expert I know (and I know a lot) recommending that accessibility should be integrated into design process, it is rarely ever done. Instead, it is relegated to an afterthought, limiting its effect. The term ‘accessibility’ therefore lacks the power to connote design process. It’s not that we haven’t tried to salvage the term, but it’s beginning to look like a lost cause. So maybe let’s use a new term, because new things take new names. People get that. The ‘access’ part of accessibility is also problematic. Before we get ahead of ourselves, I don’t mean access is a problem — access is good, and the more accessible something is the better. I mean it’s not enough by itself. Imagine a website filled with poorly written and lackadaisically organized information, including a bunch of convoluted and confusing functionality. To make this site accessible is to ensure no barriers prevent people from accessing the content. But that doesn’t make the content any better. It just means more people get to suffer it. Whoopdidoo. Access is certainly a prerequisite of inclusion, but accessibility compliance doesn’t get you all the way there. It’s possible to check all the boxes but still be left with an unusable interface. And unusable interfaces are necessarily inaccessible ones. Sure, you can take an unusable interface and make it accessibility compliant, but that only placates stakeholders’ lawyers, not users. Users get little value from it. So where have we got to? Access is important, but inclusion is bigger than access. Inclusive design means making something valuable, not just accessible, to as many people as we can. So inclusive design is kind of accessibility + UX? Closer, but there are some problems with this definition. UX is, you will have already noted, a broad term encompassing activities ranging from conducting research studies to optimizing the perceived affordance of interface elements. But overall, what I take from UX is that it’s the pursuit of making interfaces understandable. As it happens, WCAG 2.0 already contains an ‘Understandable’ principle covering provisions such as readability, predictability and feedback. So you might say accessibility — at least as described by WCAG — already covers UX. Unfortunately, the criteria are limited, plus some really important stuff (like readability) is relegated to the AAA level; essentially “bonus points if you get the time (you won’t).” So better to let UX folks take care of this kind of thing. It’s what they do. Except, therein lies a danger. UX professionals don’t tend to be well versed in accessibility, so their ‘solutions’ don’t tend to work for that many people. My friend Billy Gregory coined the term SUX, or “Some UX”: if it doesn’t work for different users, it’s only doing part of the job it should be. SUX won’t do, but it’s not just a disability issue. All sorts of user circumstances go unchecked when you’re shooting straight for what people like, and bypassing what people need: device type, device settings, network quality, location, native language, and available time to name just a few. In short, inclusive design means designing things for people who aren’t you, in your situation. In my experience, mainstream UX isn’t very good at that. By bolting accessibility onto mainstream UX we labor under the misapprehension that most people have a ‘normal’ experience, a few people are exceptions, and that all of the exceptions pertain to disability directly. So inclusive design isn’t really about disability? It is about disability, but not in the same way as accessibility. Accessibility (as it is typically understood, anyway) aims to make sure things work for people with clinically recognized disabilities. Inclusive design aims to make sure things work for people, not forgetting those with clinically recognized disabilities. A subtle, but not so subtle, difference. Let’s go back to discussing readability, because that’s a good example. Now: everyone benefits from readable text; text with concise sentences and widely-understood words. It certainly helps people with cognitive impairments, but it doesn’t hinder folks who have less trouble with comprehension. In fact, they’ll more than likely be thankful for the time saved and the clarity. Readable text covers the whole gamut. It’s — you’ve got it — inclusive. Legibility is another one. A clear, well-balanced typeface makes the reading experience less uncomfortable and frustrating for all concerned, including those who have various forms of visual dyslexia. Again, everyone’s happy — so why even contemplate a squiggly, sketchy typeface? Leave well alone. Contrast too. No one benefits from low contrast; everyone benefits from high contrast. Simple. There’s no more work involved, it just entails better decision making. And that’s what design is really: decision making. How about zoom support? If you let your users pinch zoom on their phones they can compensate for poor eyesight, but they can also increase the touch area of controls, inspect detail in images, and compose better screen shots. Unobtrusively supporting options like zoom makes interfaces much more inclusive at very little cost. And when it comes to the underlying HTML code, you’re in luck: it has already been designed, from the outset, to be inclusive. HTML is a toolkit for inclusion. Using the right elements for the job doesn’t just mean the few who use screen readers benefit, but keyboard accessibility comes out-of-the-box, you can defer to browser behavior rather than writing additional scripts, the code is easier to read and maintain, and editors can create content that is effortlessly presentable. Wait… are you talking about universal design? Hmmm. Yes, I guess some folks might think of “universal design” and “inclusive design” as synonymous. I just really don’t like the term universal in this context. The thing is, it gives the impression that you should be designing for absolutely everyone in the universe. Though few would adopt a literal interpretation of “universal” in this context, there are enough developers who would deliberately misconstrue the term and decry universal design as an impossible task. I’ve actually had people push back by saying, “what, so I’ve got to make it work for people who are allergic to computers? What about people in comas?” For everyone’s sake, I think the term ‘inclusive’ is less misleading. Of course you can’t make things that everybody can use — it’s okay, that’s not the aim. But with everything that’s possible with web technologies, there’s really no need to exclude people in the vast numbers that we usually are. Accessibility can never be perfect, but by thinking inclusively from planning, through prototyping to production, you can cast a much wider net. That means more and happier users at very little if any more effort. If you like, inclusive design is the means and accessibility is the end — it’s just that you get a lot more than just accessibility along the way. Conclusion That’s inclusive design. Or at least, that’s a definition for a thing I think is a good idea which I identify as inclusive design. I’ll leave you with a few tips. Involve code early Web interfaces are made of code. If you’re not working with code, you’re not working on the interface. That’s not to say there’s anything wrong with sketching or paper prototyping — in fact, I recommend paper prototyping in my book on inclusive design. Just work with code as soon as you can, and think about code even before that. Maintain a pattern library of coded solutions and omit any solutions that don’t adhere to basic accessibility guidelines. Respect conventions Your content should be fresh, inventive, radical. Your interface shouldn’t. Adopt accepted conventions in the appearance, placement and coding of interface elements. Users aren’t there to experience interface design; they’re there to use an interface. In other words: stop showing off (unless, of course, the brief is to experiment with new paradigms in interface design, for an audience of interface design researchers). Don’t be exact “Perfection is the enemy of good”. But the pursuit of perfection isn’t just to be avoided because nothing ever gets finished. Exacting design also makes things inflexible and brittle. If your design depends on elements retaining precise coordinates, they’ll break easily when your users start adjusting font settings or zooming. Choose not to position elements exactly or give them fixed, “magic number” dimensions. Make less decisions in the interface so your users can make more decisions for it. Enforce simplicity The virtue of simplicity is difficult to overestimate. The simpler an interface is, the easier it is to use for all kinds of users. Simpler interfaces require less code to make too, so there’s an obvious performance advantage. There are many design decisions that require user research, but keeping things simple is always the right thing to do. Not simplified or simple-seeming or simplistic, but simple. Do a little and do it well, for as many people as you can. 2016 Heydon Pickering heydonpickering 2016-12-07T00:00:00+00:00 https://24ways.org/2016/what-the-heck-is-inclusive-design/ process
301 Stretching Time Time is valuable. It’s a precious commodity that, if we’re not too careful, can slip effortlessly through our fingers. When we think about the resources at our disposal we’re often guilty of forgetting the most valuable resource we have to hand: time. We are all given an allocation of time from the time bank. 86,400 seconds a day to be precise, not a second more, not a second less. It doesn’t matter if we’re rich or we’re poor, no one can buy more time (and no one can save it). We are all, in this regard, equals. We all have the same opportunity to spend our time and use it to maximum effect. As such, we need to use our time wisely. I believe we can ‘stretch’ time, ensuring we make the most of every second and maximising the opportunities that time affords us. Through a combination of ‘Structured Procrastination’ and ‘Focused Finishing’ we can open our eyes to all of the opportunities in the world around us, whilst ensuring that we deliver our best work precisely when it’s required. A win win, I’m sure you’ll agree. Structured Procrastination I’m a terrible procrastinator. I used to think that was a curse – “Why didn’t I just get started earlier?” – over time, however, I’ve started to see procrastination as a valuable tool if it is used in a structured manner. Don Norman refers to procrastination as ‘late binding’ (a term I’ve happily hijacked). As he argues, in Why Procrastination Is Good, late binding (delay, or procrastination) offers many benefits: Delaying decisions until the time for action is beneficial… it provides the maximum amount of time to think, plan, and determine alternatives. We live in a world that is constantly changing and evolving, as such the best time to execute is often ‘just in time’. By delaying decisions until the last possible moment we can arrive at solutions that address the current reality more effectively, resulting in better outcomes. Procrastination isn’t just useful from a project management perspective, however. It can also be useful for allowing your mind the space to wander, make new discoveries and find creative connections. By embracing structured procrastination we can ‘prime the brain’. As James Webb Young argues, in A Technique for Producing Ideas, all ideas are made of other ideas and the more we fill our minds with other stimuli, the greater the number of creative opportunities we can uncover and bring to life. By late binding, and availing of a lack of time pressure, you allow the mind space to breathe, enabling you to uncover elements that are important to the problem you’re working on and, perhaps, discover other elements that will serve you well in future tasks. When setting forth upon the process of writing this article I consciously set aside time to explore. I allowed myself the opportunity to read, taking in new material, safe in the knowledge that what I discovered – if not useful for this article – would serve me well in the future. Ron Burgundy summarises this neatly: Procrastinator? No. I just wait until the last second to do my work because I will be older, therefore wiser. An ‘older, therefore wiser’ mind is a good thing. We’re incredibly fortunate to live in a world where we have a wealth of information at our fingertips. Don’t waste the opportunity to learn, rather embrace that opportunity. Make the most of every second to fill your mind with new material, the rewards will be ample. Deadlines are deadlines, however, and deadlines offer us the opportunity to focus our minds, bringing together the pieces of the puzzle we found during our structured procrastination. Like everyone I’ll hear a tiny, but insistent voice in my head that starts to rise when the deadline is approaching. The older you get, the closer to the deadline that voice starts to chirp up. At this point we need to focus. Focused Finishing We live in an age of constant distraction. Smartphones are both a blessing and a curse, they keep us connected, but if we’re not careful the constant connection they provide can interrupt our flow. When a deadline is accelerating towards us it’s important to set aside the distractions and carve out a space where we can work in a clear and focused manner. When it’s time to finish, it’s important to avoid context switching and focus. All those micro-interactions throughout the day – triaging your emails, checking social media and browsing the web – can get in the way of you hitting your deadline. At this point, they’re distractions. Chunking tasks and managing when they’re scheduled can improve your productivity by a surprising order of magnitude. At this point it’s important to remove distractions which result in ‘attention residue’, where your mind is unable to focus on the current task, due to the mental residue of other, unrelated tasks. By focusing on a single task in a focused manner, it’s possible to minimise the negative impact of attention residue, allowing you to maximise your performance on the task at hand. Cal Newport explores this in his excellent book, Deep Work, which I would highly recommend reading. As he puts it: Efforts to deepen your focus will struggle if you don’t simultaneously wean your mind from a dependence on distraction. To help you focus on finishing it’s helpful to set up a work-focused environment that is purposefully free from distractions. There’s a time and a place for structured procrastination, but – equally – there’s a time and a place for focused finishing. The French term ‘mise en place’ is drawn from the world of fine cuisine – I discovered it when I was procrastinating – and it’s applicable in this context. The term translates as ‘putting in place’ or ‘everything in its place’ and it refers to the process of getting the workplace ready before cooking. Just like a professional chef organises their utensils and arranges their ingredients, so too can you. Thanks to the magic of multiple users on computers, it’s possible to create a separate user on your computer – without access to email and other social tools – so that you can switch to that account when you need to focus and hit the deadline. Another, less technical way of achieving the same result – depending, of course, upon your line of work – is to close your computer and find some non-digital, unconnected space to work in. The goal is to carve out time to focus so you can finish. As Newport states: If you don’t produce, you won’t thrive – no matter how skilled or talented you are. Procrastination is fine, but only if it’s accompanied by finishing. Create the space to finish and you’ll enjoy the best of both worlds. In closing… There is a time and a place for everything: there is a time to procrastinate, and a time to focus. To truly reap the rewards of time, the mind needs both. By combining the processes of ‘Structured Procrastination’ and ‘Focused Finishing’ we can make the most of our 86,400 seconds a day, ensuring we are constantly primed to make new discoveries, but just as importantly, ensuring we hit the all-important deadlines. Make the most of your time, you only get so much. Use every second productively and you’ll be thankful that you did. Don’t waste your time, once it’s gone, it’s gone… and you can never get it back. 2016 Christopher Murphy christophermurphy 2016-12-21T00:00:00+00:00 https://24ways.org/2016/stretching-time/ process
302 Flexible Project Management in Inflexible Environments Handling unforeseen circumstances is an inevitable part of any project. It’s also often the most uncomfortable, and there is no amount of skill or planning that will fully eradicate the need to adapt to change. The ability to be flexible, responsive, and unafraid of facing not only problems, but also potentially positive scope changes and new ideas, isn’t an easy one to master. I am by no means saying that I have, but what I have learned is that there is often the temptation to shut out anything that might derail your plan, even sometimes at the cost of the quality you’re committed to. The reality is that as someone leading a project you know there will be challenges, but, in general, it’s a hassle to try keep the landscape open. Problems are bridges we should cross when we come to them, but intentional changes to the plan, and adapting for the sake of improving your first idea, is harder. There are tight schedules, resource is planned miles ahead, and you’re already juggling twenty other things. If you’re passionate about the quality of work you deliver and are working somewhere that considers itself expert within the field of digital, then having an attitude of flexibility is extremely important. It’s important when you’re overcoming a challenge or problem, but it’s also important for allowing ideas to evolve and be refined as much as they can be throughout the course of a project. Where theory falls short The premise of any Agile methodology, Scrum for example, is based around being able to work efficiently, react quickly and deliver relevant chunks of a product in manageable increments. It’s often hailed as king of flexible management and it can work really well, especially for in-house software products developed over a long or even an indefinite period of time. It holds off defining scope too far ahead and lets teams focus on smaller amounts of work, and allows them to regularly reprioritise. Unfortunately though, not all environments lend themselves as easily to a fully Agile setup. Even the ones that do may be restrained from putting it fully into practice for an array of other internal reasons. Delivering digital services to clients—within an agency setting or as a freelancer—often demands a more rigid structure. You need clear sign-off points, there’s a lot less flexibility in defining features, or working within budgets and timeframes. To start with, for a project to warrant a fully Agile team working on it, and especially for agencies, you need clients big enough and rich enough to justify the resource. You also need a lot of client trust to propose defining features and scope as you go. Although this is achievable—and there are agencies that operate an agile setup—it takes a long journey to reach that scale in the full sense of the word. Building a reputation that commands unconditional trust and reaching the point where your projects are consistently of a certain size often requires backing by long journey of success and excellence. So there is a lot of room left for understanding how we can best strive to still deliver excellent projects within more constrained structures. We know that rigid waterfall planning, more often than not, falls over as soon as a project gets anything past a basic brochure site. There are many critiques of the system, but one of the main ones tends to be that nobody considers each other’s work properly, which can result in very expensive and inefficient development. Equally, for reasons we’ve already touched upon, running fully agile teams often isn’t the right answer. So many companies, individuals, and organisations look for a middle-ground that balances being flexible and adaptive, but also provides enough upfront commitment to agree budgets, get client/stakeholder sign off, and effectively coordinate internal resource across multiple parallel projects. Although I don’t have a perfect formula—and can very much assert there is no one perfect way of managing a project because every project is different to the next—I’ve identified a few different ways you can approach flexibility that have really helped me in running projects more smoothly within more realistic constraints. Planned Flexibility Drawing on some of the traditional methodologies such as PRINCE2, a good starting point for aspiring to be flexible is by planning for it from the start. Planning flexibility comes in a few forms. For one, you can regularly identify and log potential risks as a generally good, on-going habit over the course of the project. This essentially just involves scanning the horizon for potential blips on a regular basis (for example weekly) by consulting with your team and documenting it somewhere. It means you have a checkpoint when you sit down and make sure you’re minimising what will or may catch you by surprise. A good time to do this is in a weekly catch up meeting. It’s not going to fix all your problems, but it will make sure you have a head start on the ones you can see coming. On the subject of team meetings, setting up recurring project events, including a weekly call, a weekly team meeting and (depending on the size of the project) I like to try also do a stand-up as often as possible. Keeping everyone involved and bought in to a project is going to help you infinitely when you need to spot a problem or manage changes to the plan. It will be the difference between your designer spotting an issue and making a mental note to ‘tell you later’, and them actually coming over to tell you directly and immediately. Despite the overhead of meetings, and looping people into stages that they aren’t directly responsible for, the business benefits are chances for success are drastically increased. Planning in, and being aware of how important your team is, will help you be flexible. Building contingency (formally know as slack) into your project plan from the word go is another well-known and essential way of planning to be flexible. Your project plan will change a lot over the course of a project, but there are still the days that you estimate a job will take, and the days you should actually plan in. Most sensible management teams understand that budgets need to be agreed with this slack in mind or you will not be able to deliver a quality service. I believe that commercial awareness is one of the most valuable skills a project manager can have, but penny pinching will ruin client and team relationships, destroy buy-in and creativity, and often end you up with a much more expensive, hacky, and resented product. It’s not a justification to let budgets spiral out of control, but a way of thinking about the bigger picture and wider plan of the company itself. It’s unlikely you want high staff turnover because everyone fell out while you were screaming money at them and they didn’t feel like they could do a good job. It’s also unlikely that you will be able to deliver quality products, which will win you a strong reputation and subsequently bigger and better projects. Evaluating risk factors and building in the right amount of slack from the start will give you more wriggle room when you need to adapt and react. On the flip side, also keeping an overview of the wider workload (that you’re not necessarily responsible for), and knowing who to talk if resource is becoming free or needs filling, is another handy way of being able to react quickly and ensuring your management system is respected. You want pockets of backup time planned in, but you also want everyone being as productive as they can most of the time. Never run at 100% capacity: as soon as something does need to change, you’re left with nowhere to move. Transparency Having a client or stakeholder that trusts you is a really powerful aid in any regard, but especially so when you need to communicate an issue or new suggestion. Positioning yourself and your team as experts and taking the time to delve into the wider picture—and the goals surrounding your client’s reasons to commission the project in the first place—will make you more valuable to them. Clients and stakeholders will always be different, and sometimes you will get people who are just plain difficult, but more often than not people will listen if you’re willing to talk and explain things. As I’m sure all of us have realised at one point or another, a lot of people think they know what they want, and it’s usually the wrong thing. Managing key stakeholders in your project is arguably your biggest challenge, if they are on the your side and feel like the team is genuinely working to give them something of quality and value, then they will make your job easier. It’s often down to you to educate them, and to help them recognise and understand the work involved and you and your team’s reasoning behind your decisions. Being overly submissive or overly secretive will foster a dynamic in which they feel expected to steer the project. In this situation they may not respect the team’s suggestions or may come up with some unreasonable and counterproductive ideas that are likely to hinder progress and lower morale. Getting the stakeholder on board and making them feel a part of the wider picture will make things easier. Pushing back and challenging ideas or working hard to justify something they don’t quite understand will often work in your favour and protects your team. On quite a basic level it also shows you care and are invested; on another, it shows you feel confident in your expertise within your field and that is ultimately the reason they hired you. Taking the time to think about and be aware of this relationship, will make it easier to be flexible and handle new ideas or suggestions that pop up as the project goes along. Change doesn’t need to be ‘scope creep’ if it’s raised in a practical, value-orientated, and level headed discussion. There is usually a way forward for new ideas, as long as they’re valuable and support the wider goals. Maybe the deadline gets pushed back, maybe you get more budget, maybe the client is happy to forgo something else. As long as there’s value and reason, it shows integrity to the project and respect for its success. You can’t expect for this to go smoothly without having invested in the client relationship, so it’s a large point in paving the way to handling change well. Reactive Flexibility Finally, if you’ve been doing this for a while, you’ll know by now that you can’t anticipate everything. Sometimes you will have to react and change the plan under circumstances that aren’t easy. When an unexpected problem first rears its head—a client’s casual afterthought that’s threatening the scope of the project, an internal resource conflict, a junior member of staff that’s not grasping the ropes quite as quickly as you’d hoped—you have to react quickly. In his book, ‘Pitch Anything’, Oren Klaff talks about people’s first reactions being processed by their ‘crocodile brain’ before they’ve had a chance to refine and digest the information more intelligibly. As project managers, product owners, or scrum masters, it’s natural for our immediate reactions to an unexpected problem to cause a pang of stress. But after that initial jolt you need to turn to practical solutions and start racking your brain for different ways forward. It’s here you need to remember to not let your imagination get the better of you, especially if you’ve been putting in the legwork with your team and your client. There is always a way forward and moments like this can be a good opportunity to develop your negotiation and diplomacy skills. Don’t let your immediate reaction be shutting the problem down; instead, take a second to think about it before you decide on the best direction. In a stressful situation, your first idea probably won’t be your best one. From an internal point of view, it’s very important that whatever went wrong doesn’t turn into a finger pointing exercise and you don’t lose your cool. Getting caught up in a blame game or a witch hunt is never productive. Relationship cultivating can sometimes be the pillar that gets you through a stressful blip. Biggest tip for staying flexible when you’re reacting to a problem—apart form obviously thinking of ways forward—is to communicate. Don’t go quiet until you feel like you have a plan, you’ll often need to put everyone else at ease before you can move things forward. Problem solving is part of the job and will need to happen in even the most flexible of product delivery systems. In conclusion, being flexible is never simple but there are things you can do to make your life easier. Owning a position of expertise, putting together a team that’s involved in each other’s work and cultivating a client/stakeholder relationship that’s as transparent and respectful as possible will get you a long way. In times of crisis, believe in your skills and be open to adapting over getting frustrated. 2016 Gillian Sibthorpe gilliansibthorpe 2016-12-04T00:00:00+00:00 https://24ways.org/2016/flexible-project-management/ process
304 Five Lessons From My First 18 Months as a Dev I recently moved from Sydney to London to start a dream job with Twitter as a software engineer. A software engineer! Who would have thought. Having started my career as a journalist, the title ‘engineer’ is very strange to me. The notion of writing in first person is also very strange. Journalists are taught to be objective, invisible, to keep yourself out of the story. And here I am writing about myself on a public platform. Cringe. Since I started learning to code I’ve often felt compelled to write about my experience. I want to share my excitement and struggles with the world! But as a junior I’ve been held back by thoughts like ‘whatever you have to say won’t be technical enough’, ‘any time spent writing a blog would be better spent writing code’, ‘blogging is narcissistic’, etc.  Well, I’ve been told that your thirties are the years where you stop caring so much about what other people think. And I’m almost 30. So here goes! These are five key lessons from my first year and a half in tech: Deployments should delight, not dread Lesson #1: Making your deployment process as simple as possible is worth the investment. In my first dev job, I dreaded deployments. We would deploy every Sunday night at 8pm. Preparation would begin the Friday before. A nominated deployment manager would spend half a day tagging master, generating scripts, writing documentation and raising JIRAs. The only fun part was choosing a train gif to post in HipChat: ‘All aboard! The deployment train leaves in 3, 2, 1…” When Sunday night came around, at least one person from every squad would need to be online to conduct smoke tests. Most times, the deployments would succeed. Other times they would fail. Regardless, deployments ate into people’s weekend time — and they were intense. Devs would rush to have their code approved before the Friday cutoff. Deployment managers who were new to the process would fear making a mistake.  The team knew deployments were a problem. They were constantly striving to improve them. And what I’ve learnt from Twitter is that when they do, their lives will be bliss. TweetDeck’s deployment process fills me with joy and delight. It’s quick, easy and stress free. In fact, it’s so easy I deployed code on my first day in the job! Anyone can deploy, at any time of day, with a single command. Rollbacks are just as simple. There’s no rush to make the deployment train. No manual preparation. No fuss. Value — whether in the form of big new features, simple UI improvements or even production bug fixes — can be shipped in an instant. The team assures me the process wasn’t always like this. They invested lots of time in making their deployments better. And it’s clearly paid off. Code reviews need love, time and acceptance Lesson #2: Code reviews are a three-way gift. Every time I review someone else’s code, I help them, the team and myself. Code reviews were another pain point in my previous job. And to be honest, I was part of the problem. I would raise code reviews that were far too big. They would take days, sometimes weeks, to get merged. One of my reviews had 96 comments! I would rarely review other people’s code because I felt too junior, like my review didn’t carry any weight.  The review process itself was also tiring, and was often raised in retrospectives as being slow. In order for code to be merged it needed to have ticks of approval from two developers and a third tick from a peer tester. It was the responsibility of the author to assign the reviewers and tester. It was felt that if it was left to team members to assign themselves to reviews, the “someone else will do it” mentality would kick in, and nothing would get done. At TweetDeck, no-one is specifically assigned to reviews. Instead, when a review is raised, the entire team is notified. Without fail, someone will jump on it. Reviews are seen as blocking. They’re seen to be equally, if not more important, than your own work. I haven’t seen a review sit for longer than a few hours without comments.  We also don’t work on branches. We push single commits for review, which are then merged to master. This forces the team to work in small, incremental changes. If a review is too big, or if it’s going to take up more than an hour of someone’s time, it will be sent back. What I’ve learnt so far at Twitter is that code reviews must be small. They must take priority. And they must be a team effort. Being a new starter is no “get out of jail free card”. In fact, it’s even more of a reason to be reviewing code. Reviews are a great way to learn, get across the product and see different programming styles. If you’re like me, and find code reviews daunting, ask to pair with a senior until you feel more confident. I recently paired with my mentor at Twitter and found it really helpful. Get friendly with feature flagging Lesson #3: Feature flagging gives you complete control over how you build and release a project. Say you’re implementing a new feature. It’s going to take a few weeks to complete. You’ll complete the feature in small, incremental changes. At what point do these changes get merged to master? At what point do they get deployed? Do you start at the back end and finish with the UI, so the user won’t see the changes until they’re ready? With feature flagging — it doesn’t matter. In fact, with feature flagging, by the time you are ready to release your feature, it’s already deployed, sitting happily in master with the rest of your codebase.  A feature flag is a boolean value that gets wrapped around the code relating to the thing you’re working on. The code will only be executed if the value is true. if (TD.decider.get(‘new_feature’)) { //code for new feature goes here } In my first dev job, I deployed a navigation link to the feature I’d been working on, making it visible in the product, even though the feature wasn’t ready. “Why didn’t you use a feature flag?” a senior dev asked me. An honest response would have been: “Because they’re confusing to implement and I don’t understand the benefits of using them.” The fix had to wait until the next deployment. The best thing about feature flagging at TweetDeck is that there is no need to deploy to turn on or off a feature. We set the status of the feature via an interface called Deckcider, and the code makes regular API requests to get the status.  At TweetDeck we are also able to roll our features out progressively. The first rollout might be to a staging environment. Then to employees only. Then to 10 per cent of users, 20 per cent, 30 per cent, and so on. A gradual rollout allows you to monitor for bugs and unexpected behaviour, before releasing the feature to the entire user base. Sometimes a piece of work requires changes to existing business logic. So the code might look more like this: if (TD.decider.get(‘change_to_existing_feature’)) { //new logic goes here } else { //old logic goes here } This seems messy, right? Riddling your code with if else statements to determine which path of logic should be executed, or which version of the UI should be displayed. But at Twitter, this is embraced. You can always clean up the code once a feature is turned on. This isn’t essential, though. At least not in the early days. When a cheeky bug is discovered, having the flag in place allows the feature to be very quickly turned off again. Let data and experimentation drive development Lesson #4: Use data to determine the direction of your product and measure its success. The first company I worked for placed a huge amount of emphasis on data-driven decision making. If we had an idea, or if we wanted to make a change, we were encouraged to “bring data” to show why it was necessary. “Without data, you’re just another person with an opinion,” the chief data scientist would say. This attitude helped to ensure we were building the right things for our customers. Instead of just plucking a new feature out of thin air, it was chosen based on data that reflected its need. But how do you design that feature? How do you know that the design you choose will have the desired impact? That’s where experiments come into play.  At TweetDeck we make UI changes that we hope will delight our users. But the assumptions we make about our users are often wrong. Our front-end team recently sat in a room and tried to guess which UIs from A/B tests had produced better results. Half the room guessed incorrectly every time. We can’t assume a change we want to make will have the impact we expect. So we run an experiment. Here’s how it works. Users are placed into buckets. One bucket of users will have access to the new feature, the other won’t. We hypothesise that the bucket exposed to the new feature will have better results. The beauty of running an experiment is that we’ll know for sure. Instead of blindly releasing the feature to all users without knowing its impact, once the experiment has run its course, we’ll have the data to make decisions accordingly. Hire the developer, not the degree Lesson #5: Testing candidates on real world problems will allow applicants from all backgrounds to shine. Surely, a company like Twitter would give their applicants insanely difficult code tests, and the toughest technical questions, that only the cleverest CS graduates could pass, I told myself when applying for the job. Lucky for me, this wasn’t the case. The process was insanely difficult—don’t get me wrong—but the team at TweetDeck gave me real world problems to solve. The first code test involved bug fixes, performance and testing. The second involved DOM traversal and manipulation. Instead of being put on the spot in a room with a whiteboard and pen I was given a task, access to the internet, and time to work on it. Similarly, in my technical interviews, I was asked to pair program on real world problems that I was likely to face on the job. In one of my phone screenings I was told Twitter wanted to increase diversity in its teams. Not just gender diversity, but also diversity of experience and background. Six months later, with a bunch of new hires, team lead Tom Ashworth says TweetDeck has the most diverse team it’s ever had. “We designed an interview process that gave us a way to simulate the actual job,” he said. “It’s not about testing whether you learnt an algorithm in school.” Is this lowering the bar? No. The bar is whether a candidate has the ability to solve problems they are likely to face on the job. I recently spoke to a longstanding Atlassian engineer who said they hadn’t seen an algorithm in their seven years at the company. These days, only about 50 per cent of developers have computer science degrees. The majority of developers are self taught, learn on the job or via online courses. If you want to increase diversity in your engineering team, ensure your interview process isn’t excluding these people. 2016 Amy Simmons amysimmons 2016-12-20T00:00:00+00:00 https://24ways.org/2016/my-first-18-months-as-a-dev/ process
324 Debugging CSS with the DOM Inspector An Inspector Calls The larger your site and your CSS becomes, the more likely that you will run into bizarre, inexplicable problems. Why does that heading have all that extra padding? Why is my text the wrong colour? Why does my navigation have a large moose dressed as Noel Coward on top of all the links? Perhaps you work in a collaborative environment, where developers and other designers are adding code? In which case, the likelihood of CSS strangeness is higher. You need to debug. You need Firefox’s wise-guy know-it-all, the DOM Inspector. The DOM Inspector knows where everything is in your layout, and more importantly, what causes it to look the way it does. So without further ado, load up any css based site in your copy of Firefox (or Flock for that matter), and launch the DOM Inspector from the Tools menu. The inspector uses two main panels – the left to show the DOM tree of the page, and the right to show you detail: The Inspector will look at whatever site is in the front-most window or tab, but you can also use it without another window. Type in a URL at the top (A), press ‘Inspect’ (B) and a third panel appears at the bottom, with the browser view. I find this layout handier than looking at a window behind the DOM Inspector. Step 1 – find your node! Each element on your page – be it a HTML tag or a piece of text, is called a ‘node’ of the DOM tree. These nodes are all listed in the left hand panel, with any ID or CLASS attribute values next to them. When you first look at a page, you won’t see all those yet. Nested HTML elements (such as a link inside a paragraph) have a reveal triangle next to their name, clicking this takes you one level further down. This can be fine for finding the node you want to look at, but there are easier ways. Say you have a complex rounded box technique that involves 6 nested DIVs? You’d soon get tired of clicking all those triangles to find the element you want to inspect. Click the top left icon © – “Find a node to inspect by clicking on it” and then select the area you want to inspect. Boom! All that drilling down the DOM tree has been done for you! Huzzah! If you’re looking for an element that you know has an ID (such as <ul id="navigation">), or a specific HTML tag or attribute, click the binoculars icon (D) for “Finds a node to inspect by ID, tag or attribute” (You can also use Ctrl-F or Apple-F to do this if the DOM Inspector is the frontmost window) : Type in the name and Bam! You’re there! Pressing F3 will take you to any other instances. Notice also, that when you click on a node in the inspector, it highlights where it is in the browser view with a flashing red border! Now that we’ve found the troublesome node on the page, we can find out what’s up with it… Step 2 – Debug that node! Once the node is selected, we move over to the right hand panel. Choose ‘CSS Style Rules’ from the document menu (E), and all the CSS rules that apply to that node are revealed, in the order that they load: You’ll notice that right at the top, there is a CSS file you might not recognise, with a file path beginning with “resource://”. This is the browsers default CSS, that creates the basic rendering. You can mostly ignore this, especially if use the star selector method of resetting default browser styles. Your style sheets come next. See how helpful it is? It even tells you the line number where to find the related CSS rules! If you use CSS shorthand, you’ll notice that the values are split up (e.g margin-left, margin-right etc.). Now that you can see all the style rules affecting that node, the rest is up to you! Happy debugging! 2005 Jon Hicks jonhicks 2005-12-22T00:00:00+00:00 https://24ways.org/2005/debugging-css-with-the-dom-inspector/ process
1 Why Bother with Accessibility? Web accessibility (known in other fields as inclusive design or universal design) is the degree to which a website is available to as many people as possible. Accessibility is most often used to describe how people with disabilities can access the web. How we approach accessibility In the web community, there’s a surprisingly inconsistent approach to accessibility. There are some who are endlessly dedicated to accessible web design, and there are some who believe it so intrinsic to the web that it shouldn’t be considered a separate topic. Still, of those who are familiar with accessibility, there’s an overwhelming number of designers, developers, clients and bosses who just aren’t that bothered. Over the last few months I’ve spoken to a lot of people about accessibility, and I’ve heard the same reasons to ignore it over and over again. Let’s take a look at the most common excuses. Excuse 1: “People with disabilities don’t really use the web” Accessibility will make your site available to more people — the inclusion case In the same way that the accessibility of a building isn’t just about access for wheelchair users, web accessibility isn’t just about blind users and screen readers. We can affect positively the lives of many people by making their access to the web easier. There are four main types of disability that affect use of the web: Visual Blindness, low vision and colour-blindness Auditory Profoundly deaf and hard of hearing Motor The inability to use a mouse, slow response time, limited fine motor control Cognitive Learning difficulties, distractibility, the inability to focus on large amounts of information None of these disabilities are completely black and white Examining deafness, it’s clear from the medical scale that there are many grey areas between full hearing and total deafness: mild moderate moderately severe severe profound totally deaf For eyesight, and brain conditions that affect what users see, there is a huge range of conditions and challenges: astigmatism colour blindness akinetopsia (motion blindness) scotopic visual sensitivity (visual stress related to light) visual agnosia (impaired recognition or identification of objects) While we might have medical and government-recognised definitions that tell us what makes a disability, day-to-day life is not so straightforward. People experience varying degrees of different conditions, and often one or more conditions at a time, creating a false divide when you view disability in terms of us and them. Impairments aren’t always permanent As we age, we’re more likely to experience different levels of visual, auditory, motor and cognitive impairments. We might have an accident or illness that affects us temporarily. We might struggle more earlier or later in the day. There are so many little physiological factors that affect the way people interact with the web that we can’t afford to make any assumptions based on our own limited experiences. Impairments might be somewhere between the user and the website There are also impairments that aren’t directly related to the user. Environmental factors have a huge effect on the way people interact with the web. These could be: Low bandwidth, or intermittent internet connection Bright light, rain, or other weather-based conditions Noisy environments, or a location where the user doesn’t want to disturb their neighbours with sound Browsing with mobile devices, games consoles and other non-desktop devices Browsing with legacy browsers or operating systems Such environmental factors show that it’s not just those with physical impairments who benefit from more accessible websites. We started designing responsive websites so we could be more future-friendly, and with a shared goal of better optimised experiences, accessibility should be at the core of responsive web design. Excuse 2: “We don’t want to affect the experience for the majority of our users” Accessibility will improve your site for all your users — the usability case On a basic level, the different disability groups, as shown in the inclusion case, equate to simple usability goals: Visual – make it easy to read Auditory – make it easy to hear Motor – make it easy to interact Cognitive – make it easy to understand and focus Taking care to ensure good usability in these areas will also have an impact on accessibility. Unless your site is catering specifically to a particular disability, where extreme optimisation is most beneficial, taking care to design with accessibility in mind will rarely negatively affect the experience of your wider audience. Excuse 3: “We don’t have the budget for accessibility” Accessibility will make you money — the business case By reducing your audience through ignoring accessibility, you’re potentially excluding the income from those users. Designing with accessibility in mind from the beginning of a project makes it easier to make small inexpensive optimisations as part of the design and development process, rather than bolting on costly updates to increase your potential audience later on. The following are excerpts from a white paper about companies that increased the accessibility of their websites to comply with government regulation. Improvements in accessibility doubled Legal and General’s life insurance sales online. Improvements in accessibility increased Tesco’s grocery home delivery sales by £13 million in 2005… To their surprise they found that many normal visitors preferred the ease of navigation and improved simplicity of the [parallel] accessible site and switched to use it. Tesco have replaced their ‘normal’ site with their accessible version and expect a further increase in revenues. Improvements in accessibility increased Virgin.net sales by 68%. Statistics all from WSI white paper: Improve your website’s usability and accessibility to increase sales (PDF). Excuse 4: “Accessible websites are ugly” Accessibility won’t stop your site from being beautiful — the beauty case Many people use ugly accessible websites as proof that all accessible websites are ugly. This just isn’t the case. I’ve compiled some examples of beautiful and accessible websites with screenshots of how they look through the Color Oracle simulator and how they perform when run through Webaim’s Wave accessibility checker tool. While automated tools are no substitute for real users, they can help you learn more about good practices, and give you guidance on where your site needs improvements to make it more accessible. Amazon.co.uk It may not be a decorated beauty, but Amazon is often first in functional design. It’s a huge website with a lot of interactive content, but it generates just five errors on the Wave test, and is easy to read under a Color Oracle filter. Screenshot of Amazon website Screenshot of Amazon’s Wave results – five errors Screenshot of Amazon through a Color Oracle filter 24 ways When Tim Van Damme redesigned 24 ways back in 2007, it was a striking and unusual design that showed what could be achieved with CSS and some imagination. Despite the complexity of the design, it gets an outstanding zero errors on the Wave test, and is still readable under a Color Oracle filter. Screenshot of pre-2013 24 ways website design Screenshot of 24 ways Wave results – zero errors Screenshot of 24ways through a Color Oracle filter Opera’s Shiny Demos Demos and prototypes are notorious for ignoring accessibility, but Opera’s Shiny Demos site shows how exploring new technologies doesn’t have to exclude anyone. It only gets one error on the Wave test, and looks fine under a Color Oracle filter. Screenshot of Opera’s Shiny Demos website Screenshot of Opera’s Shiny Demos Wave results – 1 error Screenshot of Opera’s Shiny Demos through a Color Oracle filter SoundCloud When a site is more app-like, relying on more interaction from the user, accessibility can be more challenging. However, SoundCloud only gets one error on the Wave test, and the colour contrast holds up well under a Color Oracle filter. Screenshot of SoundCloud website Screenshot of SoundCloud’s Wave results – one error Screenshot of SoundCloud through a Color Oracle filter Education and balance As with most web design, doing accessibility well is about combining your knowledge of accessibility with your project’s context to create a balance that serves your users’ needs. Your types of content and interactions will dictate one set of constraints. Your users’ needs and goals will dictate another. In broad terms, web design as a practice is finding the equilibrium between these constraints. And then there’s just caring. The web as a platform is open, affordable and available to many. Accessibility is our way to ensure that nobody gets shut out. 2013 Laura Kalbag laurakalbag 2013-12-10T00:00:00+00:00 https://24ways.org/2013/why-bother-with-accessibility/ design
6 Run Ragged You care about typography, right? Do you care about words and how they look, read, and are understood? If you pick up a book or magazine, you notice the moment something is out of place: an orphan, rivers within paragraphs of justified prose, or caps masquerading as small caps. So why, I ask you, is your stance any different on the web? We’re told time and time again that as a person who makes websites we have to get comfortable with our lack of control. On the web, this is a feature, not a bug. But that doesn’t mean we have to lower our standards, or not strive for the same amount of typographic craft of our print-based cousins. We shouldn’t leave good typesetting at the door because we can’t control the line length. When I typeset books, I’d spend hours manipulating the text to create a pleasurable flow from line to line. A key aspect of this is manicuring the right rag — the vertical line of words on ranged-left text. Maximising the space available, but ensuring there are no line breaks or orphaned words that disrupt the flow of reading. Setting a right rag relies on a bunch of guidelines — or as I was first taught to call them, violations! Violation 1. Never break a line immediately following a preposition Prepositions are important, frequently used words in English. They link nouns, pronouns and other words together in a sentence. And links should not be broken if you can help it. Ending a line on a preposition breaks the join from one word to another and forces the reader to work harder joining two words over two lines. For example: The container is for the butter The preposition here is for and shows the relationship between the butter and the container. If this were typeset on a line and the line break was after the word for, then the reader would have to carry that through to the next line. The sentence would not flow. There are lots of prepositions in English – about 150 – but only 70 or so in use. Violation 2. Never break a line immediately following a dash A dash — either an em-dash or en-dash — can be used as a pause in the reading, or as used here, a point at which you introduce something that is not within the flow of the sentence. Like an aside. Ending with a pause on the end of the line would have the same effect as ending on a preposition. It disrupts the flow of reading. Violation 3. No small words at the end of a line Don’t end a line with small words. Most of these will actually be covered by violation №1. But there will be exceptions. My general rule of thumb here is not to leave words of two or three letters at the end of a line. Violation 4. Hyphenation In print, hyphens are used at the end of lines to join words broken over a line break. Mostly, this is used in justified body text, and no doubt you will be used to seeing it in newspapers or novels. A good rule of thumb is to not allow more than two consecutive lines to end with a hyphen. On the web, of course, we can use the CSS hyphens property. It’s reasonably supported with the exception of Chrome. Of course, it works best when combined with justified text to retain the neat right margin. Violation 5. Don’t break emphasised phrases of three or fewer words If you have a few words emphasised, for example: He calls this problem definition escalation …then try not to break the line among them. It’s important the reader reads through all the words as a group. How do we do all of that on the web? All of those guidelines are relatively easy to implement in print. But what about the web? Where content is poured into a template from a CMS? Well, there are things we can do. Meet your new friend, the non-breaking space, or as you may know them:  . The guidelines above are all based on one decision for the typesetter: when should the line break? We can simply run through a body of text and add the   based on these sets of questions: Are there any prepositions in the text? If so, add a   after them. Are there any dashes? If so, add a   after them. Are there any words of fewer than three characters that you haven’t already added spaces to? If so, add a   after them. Are there any emphasised groups of words either two or three words long? If so, add a   in between them. For a short piece of text, this isn’t a big problem. But for longer bodies of text, this is a bit arduous. Also, as I said, lots of websites use a CMS and just dump the text into a template. What then? We can’t expect our content creators to manually manicure a right rag based on these guidelines. In this instance, we really need things to be automatic. There isn’t any reason why we can’t just pass the question of when to break the line straight to the browser by way of a script which compares the text against a set of rules. In plain English, this script could be to scan the text for: Prepositions. If found, add   after them. Dashes. If found, add   after them. Words fewer than three characters long that aren’t prepositions. If found, add   after them. Emphasised phrases of up to three words in length. If found, add   between all of the words. And there we have it. A note on fluidity An important consideration of this script is that it doesn’t scan the text to see what is at the end of a line. It just looks for prepositions, dashes, words fewer than three characters long, and emphasised words within paragraphs and applies the   accordingly regardless of where the thing lives. This is because in a fluid layout a word might appear in the beginning, middle or the end of a line depending on the width of the browser. And we want it to behave in the right way when it does find itself at the end. See it in action! My friend and colleague, Nathan Ford, has written a small JavaScript called Ragadjust that does all of this automatically. The script loops through a webpage, compares the text against the conditions, and then inserts   in the places that violate the conditions above. You can get the script from GitHub and see it in action on my own website. Some caveats As my friend Jon Tan says, “There are no rules in typography, just good or bad decisions”, and typesetting the right rag is no different. The guidelines for the violations above are useful for justified text, too. But we need to be careful here. Too stringent adherence to these violations could lead to ugly gaps in our words — called rivers — as the browser forces justification. The violation regarding short words at the end of sentences is useful for longer line lengths, or measures, of text. When the measure gets shorter, maybe five or six words, then we need to be more forgiving as to what wraps to the next line and what doesn’t. In fact, you can see this happening on my site where I’ve not included a check on the size of the browser window (purposefully, for this demo, of course. Ahem). This article is about applying these guidelines to English. Some of them will, no doubt, cross over to other languages quite well. But for those languages, like German for instance, where longer words tend to be in more frequent use, then some of the rules may result in a poor right rag. Marginal gains In 2007, I spoke with Richard Rutter at SXSW on web typography. In that talk, Richard and I made a point that good typographic design — on the web, in print; anywhere, in fact — relies on small, measurable improvements across an entire body of work. From heading hierarchy to your grid system, every little bit helps. In and of themselves, these little things don’t really mean that much. You may well have read this article, shrugged your shoulders and thought, “Huh. So what?” But these little things, when added up, make a difference. A difference between good typographic design and great typographic design. Appendix Preposition whitelist aboard about above across after against along amid among anti around as at before behind below beneath beside besides between beyond but by concerning considering despite down during except excepting excluding following for from in inside into like minus near of off on onto opposite outside over past per plus regarding round save since than through to toward towards under underneath unlike until up upon versus via with within without 2013 Mark Boulton markboulton 2013-12-24T00:00:00+00:00 https://24ways.org/2013/run-ragged/ design
12 Untangling Web Typography When I was a carpenter, I noticed how homeowners often had this deer-in-the-headlights look when the contractor I worked for would ask them to make tons of decisions, seemingly all at once. Square or subway tile? Glass or ceramic? Traditional or modern trim details? Flat face or picture frame cabinets? Real wood or laminate flooring? Every day the decisions piled up and were usually made in the context of that room, or that part of that room. Rarely did the homeowner have the benefit of taking that particular decision in full view of the larger context of the project. And architectural plans? Sure, they lay out the broad strokes, but there is still so much to decide. Typography is similar. Designers try to make sites that are easy to use and understand visually. They labour over the details of line height, font size, line length, and font weights. They consider the relative merits of different typographical scales for applications versus content-driven sites. Frequently, designers consider all of this in the context of one page, feature, or view of an application. They are asked to make a million tiny decisions. Sometimes designers just bump up the font size until it looks right. I don’t see anything wrong with that. Instincts are important. Designing in context is easier. It’s OK to leave the big picture until later. Design a bunch of things, and then look for the patterns. You can’t always know everything up front. How does the current feature relate to all the other features on the site? For a large site, just like for a substantial remodel, the number of decisions you would need to internalize to make that knowable would be prohibitively large. When typography goes awry I should be honest. I know very little about typography. I struggle to understand vertical rhythm and the math in Tim Ahrens’s talks about the interaction between type design and rendering technology kind of melted my brain. I have an unusual perspective because I’m not the one making the design decisions, but I am the one implementing them and often cleaning up when a project goes off the rails. I’ve seen projects with thousands of font-size declarations and headings. One project even had over ten thousand margin declarations. So while I appreciate creative exploration, I’m also eager to establish patterns in typography and make sure we aren’t choosing not to choose. Or, choosing all the things. Analyzing a site’s typography Most of my projects start out with an evaluation of the client’s existing CSS. I look for duplication in the CSS by using Grep, though functionality is landing soon in CSS Lint to do the same thing automatically. The goal is to find the underlying missing abstractions that, once in place, would allow developers to create new functionality without needing to write additional CSS. In addition to that, my team and I would comb through each site (generally, around ten pages is enough to get the big picture), and take screenshots of each of the components we found. In this way, we could look for subtle visual differences that were unlikely to add value to the user. By correcting these differences, we could help make the design more consistent, and at the same time the code leaner and more performant. Typography is much like a homeowner who chooses to incorporate too many disparate design elements, pairing a mid-century modern sofa with flowered country cottage curtains. Often the typography of a site ends up collecting an endless array of new typefaces as the site’s overall styles evolve. Designers come and go on a project, and eventually no one can remember how the 16px Verdana got into the codebase. Automation We used to do this work by hand. It was incredibly tedious. We’d go through the site, taking screenshots and meticulously documenting the style information we found. We didn’t have to do that many times before it became incredibly clear that the task needed to be automated. So we built a little tool called the Type-o-matic that could do it for us. To try it on your site: Download and install the Firebug extension to Firefox Download and install the Type-o-matic extension to Firebug (I know, I fully intend to port it to Chrome) Now, visit the site you’d like to test Right click and choose Inspect element with Firebug Now click on the Typography tab Click Persist Click Generate Report Choose which pages to analyze (we’ve found that ten is a good number to get the big picture, but you can analyze as many as you’d like — it will even work on just one page!) Now navigate to other pages, and on each subsequent page, click Generate Report The table of results can be a bit difficult to interact with, so you can always click Copy to clipboard, and copy the results (JSON). A screenshot of Type-o-matic in action What does this data mean? When you’ve analyzed as many pages or different views as you’d like, you’ll start to see some interesting patterns emerge in the data. In the right-hand column, you’ll see examples of how each kind of typography we found has been used in a real context on your site. It is organized by color and then by size so you can easily see how you are using typography. The next thing you’ll want to take a look at is in the first column, called “Count”. We’ve counted how many times you’ve used each combination of typographical styles. This can be incredibly helpful when deciding which styles were intentional, versus one-off color pick errors or experiments that never got removed from the code base. If you’ve used one color blue 1,400 times, and another just 23, it’s pretty obvious which is more in line with broader site-wide styles. Consistency before perfection It can be really tempting to try to make everything perfect — to try to make every decision final. When you use the data you can collect from this tool, I’d recommend trying to get to consistent before you try to make things perfect. Stop using fifteen different shades of blue type first, and then if you want to change to a new blue, go for it! You’ll be able to make design changes much more easily once you’ve reduced the total number of typographical styles you rely on. Lower the importance of the decisions you are making. Our sites, like ourselves, are always a work in progress. Or, as a carpenter I used to work with said, “You’re not building a fucking piano.” We’re not building houses. We can choose one typeface today and a different one tomorrow. It is OK to experiment. Be brave. 2013 Nicole Sullivan nicolesullivan 2013-12-20T00:00:00+00:00 https://24ways.org/2013/untangling-web-typography/ design
13 Data-driven Design with an Annual Survey Too often, we base designs on assumptions that don’t match customer perspectives. Why? Because the data we need to make informed decisions isn’t available. Imagine starting off the year with a treasure trove of user data that can be filtered, sliced, and diced to inform new UI designs, help you discover where users struggle the most, and expose emerging trends in your customers’ needs that could lead to new features. Why, that would be useful indeed. And it’s easy to obtain by conducting an annual survey. Annual surveys may seem as exciting as receiving socks and undies for Christmas, but they’re the gift that keeps on giving all year long (just like fresh socks and undies). I’m not ashamed to admit it: I love surveys! Each time my design research team runs a survey, we learn so much about customer motivations, interests, and behaviors. Surveys provide an aggregate snapshot of your users that can’t easily be obtained by other research methods, and they can be conducted quickly too. You can build a survey in a few hours, run a pilot test in a day, and have real results streaming in the following day. Speed is essential if design research is going to keep pace with a busy product release schedule. Surveys are also an invaluable springboard for customer interviews, which provide deep perspectives on user behavior. If you play your cards right as you construct your survey, you can capture a user ID and an email address for each respondent, making it easy to get in touch with customers whose feedback is particularly intriguing. No more recruiting customers for your research via Twitter or through a recruiting company charging a small fortune. You can filter survey responses and isolate the exact customers to talk with in moments, not months. I love this connected process of sending targeted surveys, filtering the results, and then — with surgical precision — selecting just the right customers to interview. Not only is it fast and cheap, but it lets design researchers do quantitative and qualitative research in a coordinated way. Aggregate survey responses help you quantify the perspectives of different user segments, and interviews help you get into the heads of your customers. An annual survey can give your team the data needed to make more informed designs in the new year. It all starts with a plan. Planning your survey Before you start jotting down questions to ask users, spend some time thinking about the work your team will be doing in the coming year. Are you planning new mobile apps or a responsive redesign? Then questions about devices used and behaviors around mobile devices might be in order. Rethinking your content strategy? Then you might want to ask a few questions about how your customers consume content. You can’t predict all of the projects you’ll be working on in the coming year, but tuck a couple of sections in your survey about the projects you’re certain about. This will give you the research you need to start new projects with solid foundational data. Google Drive is a great place to start collaboratively building survey questions with colleagues. Questions that seem crystal clear in your head get challenged, refined, or even expanded quickly when the entire team can chime in. As you craft your survey, try to consider how you’ll filter it once all of the data is compiled. Do you need to see responses by industry, by age of an account, by devices used, or by size of company? Adding the right filter questions can help you discover fascinating patterns in user segments. Filtering on responses to a few questions can surface insights like: customers in non-profit companies with more than 100 employees are 17% more likely to use an Android phone and are most attracted to features A, D, and F. A designer working on the landing page for a non-profit would love to have concrete information like this. Filter questions are key, so consider them carefully. But don’t go overboard — too many of them and you’ll start to hurt your survey response rate. Multiple choice questions are the heart of most surveys because respondents can complete them quickly, which increases response rate, and researchers can analyze them without a lot of manual categorization. Open text field questions are valuable too, but be careful not to add too many to your survey. You’ll hate yourself after the survey’s done and you have to sort through and tag thousands of open responses so patterns become visible. Oy vey! An open-ended question works well towards the end of the survey. At this point respondents have a lot of topics swirling around in their head and tend to say weird things that will pique your interest. This is where you’ll find the outliers who are using your product. They’ll be fascinating to interview, and on occasion will help you see your work in a brand new way. Conclude your survey with a question asking permission to get in touch for a followup interview so you don’t pester people who want to be left alone. With your questions nailed down, it’s time to build out that survey and get it ready for sending! Building your survey There are dozens of apps you could use to build your survey, but SurveyMonkey is the one that I prefer. It lets you pass in variables for each respondent such as user ID and email address. Metadata about respondents is essential if you’re going to do any follow-up interviews with your customers in the coming year. SurveyMonkey also makes it easy to set up question logic, showing questions to customers only if they responded in a certain way to a prior question. This helps you avoid asking irrelevant questions to some respondents. Determining survey recipients Once you’ve chosen a survey tool and entered all of your questions, you need to gather a list of recipients. Your first instinct will be to send it to everyone. You might say, “I need maximum response and metric shit tons of data!” But this is rarely the best approach — broad distribution almost always leads to lower response rates, increased noise, and decreased signal in your data. Are there subsets of customers you could send to, like only those who are active, those who are paying, or have been with you for a certain length of time? Talk to the keepers of your customer database and see how they can segment it so you can be certain you’re talking to just the people who will have the most relevant responses for your needs. If you want to get super nerdy when finding the right customer sample to survey, use a [sample size calculator]. Sampling is a deep subject best explored in other articles. Crafting your survey email After focusing your energies on writing and building your survey, the email asking your customers to respond seems almost trivial, but it will greatly influence your response rate. Take great care when writing your subject line and the body of the email. If you can pull it off, A/B testing subject lines can greatly improve the open rate of your email and click-through to your survey. My design research team has seen a ~10% increase in open and click rates when we A/B tested. We’ve found that personalizing subject lines and greetings with the recipients name (ie. “Hey, Aarron. How can we make our app work better for you?”) gave us the best response rates. Your mileage may vary. The tone of your email is important — be friendly, honest, and to the point. Those that are passionate about your product will be happy to share their perspective. Writing a survey email that people will actually respond to ain’t easy — in fact, they’re almost always annoying. But Ben Chestnut found a non-annoying way to send a survey email and improve response rates. The email sent for the 2013 MailChimp survey let customers know what we’d been up to in the previous year, and invited feedback on what we should work on in the coming year. The link to your survey should be a clear call to action. A big button with a label like “Answer a few questions” generally does the trick. The URL linking to the survey will need to include some variables like user ID and email. It might look something like this if you’re using SurveyMonkey: http://surveymonkey.com/s/somesurveyid/?uid=*|UID|*&email=*|email|* As each email is sent, the proper data will be populated in the variables, passing it on to the survey app for inclusion in each response. This is the magic that will help you pinpoint customers to interview down the road, so take special care to test that all is working before sending to all recipients. How you construct the survey link will vary depending on what survey tool and email service provider you use, so don’t take my example as gospel. You’ll need to read the documentation for your survey and email apps to set things up properly. Pilot before sending By now, you’ve whipped yourself into a fever pitch over your brilliant survey and the data you hope to collect. Your finger is on the send button, poised for action, but there’s one very important thing to do before you send to the entire list of customers: send a pilot email. How do you know if your questions are clear, your form logic is sound, and you’re passing variables from the email to the survey properly? You won’t, unless you send to a small segment of your recipients first. The data collected in your pilot will make plain where your survey needs refinement. This data won’t be used in your final analysis, as you’re probably going to make a few changes to your questions. Send the pilot survey to enough people that you can really stress test the clarity of the questions and data you’re gathering, while considering how much data can you comfortably throw out. If you’re sending your final survey to a few thousand people, you might find a couple of hundred recipients for your pilot will give you enough insight into what to improve while leaving the vast majority of the recipients for your final survey. After you’ve sent your pilot, made your survey adjustments, and ensured the variables are being passed from your email into the survey app, you’re ready to send to the remainder of your customers. This is your moment of glory! Analyzing your results After a couple of weeks you can probably safely close the survey so no other responses come in as you transition from data gathering to data analysis. Any survey app worth its salt will chart responses to your multiple choice questions. Reviewing these charts is a great place to start your analysis. Is there anything particularly interesting that stands out? Jot down some of your observations. I like to print screenshots of the charts for each question, highlighting areas of interest. These prints become a particularly handy reference point for the next step in your analysis. Printing results from a survey makes comparing different customers easy. Viewing aggregate data about all responses is interesting, but the deltas between different types of customers are where the real revelations happen. Remember those filter questions you added to your survey? They’re the tool that’ll help you compare customer segments. Most survey apps will let you filter the data based on response to a question. If the one you’re using doesn’t, you can always export your data and create pivot tables in Excel. Try filtering your data based on one of your filter questions, such as industry, company size, or devices used. Now compare those printed screenshots of baseline responses to the filtered data. Chances are you’ll see some significant differences in how each group responded to your questions, giving you clues about the variance in interests and motivations in customer segments and a leg up as you work on future design projects. Open-ended responses are equally interesting, but much more time-consuming to analyze. Yes, you need to read through thousands of responses, some of which are constructive and some of which are not. Taking the time to tag each open response will help you see trends and filter out the responses that are unhelpful. Unlike questions with predefined answers, open-ended responses let users express unique ideas and use cases you may not be looking for. The tedium of reading thousands of response is always cut by eureka moments when users tell you something fascinating that changes your perspective on your app. These are the folks you want to pull out for follow-up interviews. Because you’ve already captured their email addresses when you set up your survey and your email, getting in touch will be a piece of cake. Filter, compare, interview, and summarize; then share your findings with your colleagues. Reports are great for head honchos, but if you want to really inform and inspire, create a video, a poster series, or even a comic to communicate what you’ve learned. Want to get really fancy? Store your survey results in a centrally accessible location so anyone in your company can research and discover the insights they need to make more informed designs. Good design researchers discover valuable insights. Great design researchers turn those insights into stories. Conclusion As we enter the new year, it’s a great time to reflect on the work we’ve done in the past and how we can do better in the future. Without a doubt, designers working with a foundation of insights about customers can make more effective UIs. But designers aren’t the only ones who stand to gain from the data collected in an annual survey—anyone who makes things for or communicates with customers will find themselves empowered to do better work when they know more about the people they serve. The data you collect with your survey is a fantastic holiday gift to your colleagues, one that they’ll appreciate throughout the year. 2013 Aarron Walter aarronwalter 2013-12-13T00:00:00+00:00 https://24ways.org/2013/data-driven-design-with-an-annual-survey/ design
26 Integrating Contrast Checks in Your Web Workflow It’s nearly Christmas, which means you’ll be sure to find an overload of festive red and green decorating everything in sight—often in the ugliest ways possible. While I’m not here to battle holiday tackiness in today’s 24 ways, it might just be the perfect reminder to step back and consider how we can implement colour schemes in our websites and apps that are not only attractive, but also legible and accessible for folks with various types of visual disabilities. This simulated photo demonstrates how red and green Christmas baubles could appear to a person affected by protanopia-type colour blindness—not as festive as you might think. Source: Derek Bruff I’ve been fortunate to work with Simply Accessible to redesign not just their website, but their entire brand. Although the new site won’t be launching until the new year, we’re excited to let you peek under the tree and share a few treats as a case study into how we tackled colour accessibility in our project workflow. Don’t worry—we won’t tell Santa! Create a colour game plan A common misconception about accessibility is that meeting compliance requirements hinders creativity and beautiful design—but we beg to differ. Unfortunately, like many company websites and internal projects, Simply Accessible has spent so much time helping others that they had not spent enough time helping themselves to show the world who they really are. This was the perfect opportunity for them to practise what they preached. After plenty of research and brainstorming, we decided to evolve the existing Simply Accessible brand. Or, rather, salvage what we could. There was no established logo to carry into the new design (it was a stretch to even call it a wordmark), and the Helvetica typography across the site lacked any character. The only recognizable feature left to work with was colour. It was a challenge, for sure: the oranges looked murky and brown, and the blues looked way too corporate for a company like Simply Accessible. We knew we needed to inject a lot of personality. The old Simply Accessible website and colour palette. After an audit to round up every colour used throughout the site, we dug in deep and played around with some ideas to bring some new life to this palette. Choose effective colours Whether you’re starting from scratch or evolving an existing brand, the first step to having an effective and legible palette begins with your colour choices. While we aren’t going to cover colour message and meaning in this article, it’s important to understand how to choose colours that can be used to create strong contrast—one of the most important ways to create hierarchy, focus, and legibility in your design. There are a few methods of creating effective contrast. Light and dark colours The contrast that exists between light and dark colours is the most important attribute when creating effective contrast. Try not to use colours that have a similar lightness next to each other in a design. The red and green colours on the left share a similar lightness and don’t provide enough contrast on their own without making some adjustments. Removing colour and showing the relationship in greyscale reveals that the version on the right is much more effective. It’s important to remember that red and green colour pairs cause difficulty for the majority of colour-blind people, so they should be avoided wherever possible, especially when placed next to each other. Complementary contrast Effective contrast can also be achieved by choosing complementary colours (other than red and green), that are opposite each other on a colour wheel. These colour pairs generally work better than choosing adjacent hues on the wheel. Cool and warm contrast Contrast also exists between cool and warm colours on the colour wheel. Imagine a colour wheel divided into cool colours like blues, purples, and greens, and compare them to warm colours like reds, oranges and yellows. Choosing a dark shade of a cool colour, paired with a light tint of a warm colour will provide better contrast than two warm colours or two cool colours. Develop colour concepts After much experimentation, we settled on a simple, two-colour palette of blue and orange, a cool-warm contrast colour scheme. We added swatches for call-to-action messaging in green, error messaging in red, and body copy and form fields in black and grey. Shades and tints of blue and orange were added to illustrations and other design elements for extra detail and interest. First stab at a new palette. We introduced the new palette for the first time on an internal project to test the waters before going full steam ahead with the website. It gave us plenty of time to get a feel for the new design before sharing it with the public. Putting the test palette into practice with an internal report It’s important to be open to changes in your palette as it might need to evolve throughout the design process. Don’t tell your client up front that this palette is set in stone. If you need to tweak the colour of a button later because of legibility issues, the last thing you want is your client pushing back because it’s different from what you promised. As it happened, we did tweak the colours after the test run, and we even adjusted the logo—what looked great printed on paper looked a little too light on screens. Consider how colours might be used Don’t worry if you haven’t had the opportunity to test your palette in advance. As long as you have some well-considered options, you’ll be ready to think about how the colour might be used on the site or app. Obviously, in such early stages it’s unlikely that you’re going to know every element or feature that will appear on the site at launch time, or even which design elements could be introduced to the site later down the road. There are, of course, plenty of safe places to start. For Simply Accessible, I quickly mocked up these examples in Illustrator to get a handle on the elements of a website where contrast and legibility matter the most: text colours and background colours. While it’s less important to consider the contrast of decorative elements that don’t convey essential information, it’s important for a reader to be able to discern elements like button shapes and empty form fields. A basic list of possible colour combinations that I had in mind for the Simply Accessible website Run initial tests Once these elements were laid out, I manually plugged in the HTML colour code of each foreground colour and background colour on Lea Verou’s Contrast Checker. I added the results from each colour pair test to my document so we could see at a glance which colours needed adjustment or which colours wouldn’t work at all. Note: Read more about colour accessibility and contrast requirements As you can see, a few problems were revealed in this test. To meet the minimum AA compliance, we needed to slightly darken the green, blue, and orange background colours for text—an easy fix. A more complicated problem was apparent with the button colours. I had envisioned some buttons appearing over a blue background, but the contrast ratios were well under 3:1. Although there isn’t a guide in WCAG for contrast requirements of two non-text elements, the ISO and ANSI standard for visible contrast is 3:1, which is what we decided to aim for. We also checked our colour combinations in Color Oracle, an app that simulates the most extreme forms of colour blindness. It confirmed that coloured buttons over blue backgrounds was simply not going to work. The contrast was much too low, especially for the more common deuteranopia and protanopia-type deficiencies. How our proposed colour pairs could look to people with three types of colour blindness Make adjustments if necessary As a solution, we opted to change all buttons to white when used over dark coloured backgrounds. In addition to increasing contrast, it also gave more consistency to the button design across the site instead of introducing a lot of unnecessary colour variants. Putting more work into getting compliant contrast ratios at this stage will make the rest of implementation and testing a breeze. When you’ve got those ratios looking good, it’s time to move on to implementation. Implement colours in style guide and prototype Once I was happy with my contrast checks, I created a basic style guide and added all the colour values from my colour exploration files, introduced more tints and shades, and added patterned backgrounds. I created examples of every panel style we were planning to use on the site, with sample text, links, and buttons—all with working hover states. Not only does this make it easier for the developer, it allows you to check in the browser for any further contrast issues. Run a final contrast check During the final stages of testing and before launch, it’s a good idea to do one more check for colour accessibility to ensure nothing’s been lost in translation from design to code. Unless you’ve introduced massive changes to the design in the prototype, it should be fairly easy to fix any issues that arise, particularly if you’ve stayed on top of updating any revisions in the style guide. One of the more well-known evaluation tools, WAVE, is web-based and will work in any browser, but I love using Chrome’s Accessibility Tools. Not only are they built right in to the Inspector, but they’ll work if your site is password-protected or private, too. Chrome’s Accessibility Tools audit feature shows that there are no immediate issues with colour contrast in our prototype The human touch Finally, nothing beats a good round of user testing. Even evaluation tools have their flaws. Although they’re great at catching contrast errors for text and backgrounds, they aren’t going to be able to find errors in non-text elements, infographics, or objects placed next to each other where discernible contrast is important. Our final palette, compared with our initial ideas, was quite different, but we’re proud to say it’s not just compliant, but shows Simply Accessible’s true personality. Who knows, it may not be final at all—there are so many opportunities down the road to explore and expand it further. Accessibility should never be an afterthought in a project. It’s not as simple as adding alt text to images, or running your site through a compliance checker at the last minute and assuming that a pass means everything is okay. Considering how colour will be used during every stage of your project will help avoid massive problems before launch, or worse, launching with serious issues. If you find yourself working on a personal project over the Christmas break, try integrating these checks into your workflow and make colour accessibility a part of your New Year’s resolutions. 2014 Geri Coady gericoady 2014-12-22T00:00:00+00:00 https://24ways.org/2014/integrating-contrast-checks-in-your-web-workflow/ design
27 Putting Design on the Map The web can leave us feeling quite detached from the real world. Every site we make is really just a set of abstract concepts manifested as tools for communication and expression. At any minute, websites can disappear, overwritten by a newfangled version or simply gone. I think this is why so many of us have desires to create a product, write a book, or play with the internet of things. We need to keep in touch with the physical world and to prove (if only to ourselves) that we do make real things. I could go on and on about preserving the web, the challenges of writing a book, or thoughts about how we can deal with the need to make real things. Instead, I’m going to explore something that gives us a direct relationship between a website and the physical world – maps. A map does not just chart, it unlocks and formulates meaning; it forms bridges between here and there, between disparate ideas that we did not know were previously connected. Reif Larsen, The Selected Works of T.S. Spivet The simplest form of map on a website tends to be used for showing where a place is and often directions on how to get to it. That’s an incredibly powerful tool. So why is it, then, that so many sites just plonk in a default Google Map and leave it as that? You wouldn’t just use dark grey Helvetica on every site, would you? Where’s the personality? Where’s the tailored experience? Where is the design? Jumping into design Let’s keep this simple – we all want to be better web folk, not cartographers. We don’t need to go into the history, mathematics or technology of map making (although all of those areas are really interesting to research). For the sake of our sanity, I’m going to gloss over some of the technical areas and focus on the practical concepts. Tiles If you’ve ever noticed a map loading in sections, it’s because it uses tiles that are downloaded individually instead of requiring the user to download everything that they might need. These tiles come in many styles and can be used for anything that covers large areas, such as base maps and data. You’ve seen examples of alternative base maps when you use Google Maps as Google provides both satellite imagery and road maps, both of which are forms of base maps. They are used to provide context for the real world, or any other world for that matter. A marker on a blank page is useless. The tiles are representations of the physical; they do not have to be photographic imagery to provide context. This means you can design the map itself. The easiest way to conceive this is by comparing Google’s road maps with Ordnance Survey road maps. Everything about the two maps is different: the colours, the label fonts and the symbols used. Yet they still provide the exact same context (other maps may provide different context such as terrain contours). Comparison of Google Maps (top) and the Ordnance Survey (bottom). Carefully designing the base map tiles is as important as any other part of the website. The most obvious, yet often overlooked, aspect are aesthetics and branding. Maps could fit in with the rest of the site; for example, by matching the colours and line weights, they can enhance the full design rather than inhibiting it. You’re also able to define the exact purpose of the map, so instead of showing everything you could specify which symbols or labels to show and hide. I’ve not done any real research on the accessibility of base maps but, having looked at some of the available options, I think a focus on the typography of labels and the colour of the various elements is crucial. While you can choose to hide labels, quite often they provide the data required to make sense of the map. Therefore, make sure each zoom level is not too cluttered and shows enough to give context. Also be as careful when choosing the typeface as you are in any other design work. As for colour, you need to pay closer attention to issues like colour-blindness when using colour to convey information. Quite often a spectrum of colour will be used to show data, or to show the topography, so you need to be aware that some people struggle to see colour differences within a spectrum. A nice example of a customised base map can be found on Michael K Owens’ check-in pages: One of Michael K Owens’ check-in pages. As I’ve already mentioned, tiles are not just for base maps: they are also for data. In the screenshot below you can see how Plymouth Marine Laboratory uses tiles to show data with a spectrum of colour. A map from the Marine Operational Ecology data portal, showing data of adult cod in the North Sea. Technical You’re probably wondering how to design the base layers. I will briefly explain the concepts here and give you tools to use at the end of the article. If you’re worried about the time it takes to design the maps, don’t be – you can automate most of it. You don’t need to manually draw each tile for the entire world! We’ve learned the importance of web standards the hard way, so you’ll be glad (and I won’t have to explain the advantages) of the standard for web mapping from the Open Geospatial Consortium (OGC) called the Web Map Service (WMS). You can use conventional file formats for the imagery but you need a way to query for the particular tiles to show for the area and zoom level, that is what WMS does. Features Tiles are great for covering large areas but sometimes you need specific smaller areas. We call these features and they usually consist of polygons, lines or points. Examples include postcode boundaries and routes between places, or even something more dynamic such as borders of nations changing over time. Showing features on a map presents interesting design challenges. If the colour or shape conveys some kind of data beyond geographical boundaries then it needs to be made obvious. This is actually really hard, without building complicated user interfaces. For example, in the image below, is it obvious that there is a relationship between the colours? Does it need a way of showing what the colours represent? Choropleth map showing ranked postcode areas, using ViziCities. Features are represented by means of lines or colors; and the effective use of lines or colors requires more than knowledge of the subject – it requires artistic judgement. Erwin Josephus Raisz, cartographer (1893–1968) Where lots of boundaries are small and close together (such as a high street or shopping centre) will it be obvious where the boundaries are and what they represent? When designing maps, the hardest challenge is dealing with how the data is represented and how it is understood by the user. Technical As you probably gathered, we use WMS for tiles and another standard called the web feature service (WFS) for specific features. I need to stress that the difference between the two is that WMS is for tiling, whereas WFS is for specific features. Both can use similar file formats but should be used for their particular use cases. You may be wondering why you can’t just use a vector format such as KML, GeoJSON (or even SVG) – and you can – but the issue is the same as for WMS: you need a way to query the data to get the correct area and zoom level. User interface There is of course never a correct way to design an interface as there are so many different factors to take into consideration for each individual project. Maps can be used in a variety of ways, to provide simple information about directions or for complex visualisations to explain large amounts of data. I would like to just touch on matters that need to be taken into account when working with maps. As I mentioned at the beginning, there are so many Google Maps on the web that people seem to think that its UI is the only way you can use a map. To some degree we don’t want to change that, as people know how to use them; but does every map require a zoom slider or base map toggle? In fact, does the user need to zoom at all? The answer to that one is generally yes, zooming does provide more context to where the map is zoomed in on. In some cases you will need to let users choose what goes on the map (such as data layers or directions), so how do they show and hide the data? Does a simple drop-down box work, or do you need search? Google’s base map toggle is quite nice since it doesn’t offer many options yet provides very different contexts and styling. It isn’t until we get to this point that we realise just plonking a quick Google map is really quite ridiculous, especially when compared to the amount of effort we make in other areas such as colour, typography or how the CSS is written. Each of these is important but we need to make sure the whole site is designed, and that includes the maps as much as any other content. Putting it into practice I could ramble on for ages about what we can do to customise maps to fit a site’s personality and correctly represent the data. I wanted to focus on concepts and standards because tools constantly change and it is never good to just rely on a tool to do the work. That said, there are a large variety of tools that will help you turn these concepts into reality. This is not a comparison; I just want to show you a few of the many options you have for maps on the web. Google OK, I’ve been quite critical so far about Google Maps but that is only because there is such a large amount of the default maps across the web. You can style them almost as much as anything else. They may not allow you to use custom WMS layers but Google Maps does have its own version, called styled maps. Using an array of map features (in the sense of roads and lakes and landmarks rather than the kind WFS is used for), you can style the base map with JavaScript. It even lets you toggle visibility, which helps to avoid the issue of too much clutter on the map. As well as lacking WMS, it doesn’t support WFS, but it does support GeoJSON and KML so you can still show the features on the map. You should also check out Google Maps Engine (the new version of My Maps), which provides an interface for creating more advanced maps with a selection of different base maps. A premium version is available, essentially for creating map-based visualisations, and it provides a step up from the main Google Maps offering. A useful feature in some cases is that it gives you access to many datasets. Leaflet You have probably seen Leaflet before. It isn’t quite as popular as Google Maps but it is definitely used often and for good reason. Leaflet is a lightweight open source JavaScript library. It is not a service so you don’t have to worry about API throttling and longevity. It gives you two options for tiling, the ability to use WMS, or to directly get the file using variables in the filename such as /{z}/{x}/{y}.png. I would recommend using WMS over dynamic file names because it is a standard, but the ability to use variables in a file name could be useful in some situations. Leaflet has a strong community and a well-documented API. Mapbox As a freemium service, Mapbox may not be perfect for every use case but it’s definitely worth looking into. The service offers incredible customisation tools as well as lots of data sources and hosting for the maps. It also provides plenty of libraries for the various platforms, so you don’t have to only use the maps on the web. Mapbox is a service, though its map design tool is open source. Mapbox Studio is a vector-only version of their previous tool called Tilemill. Earlier I wrote about how typography and colour are as important to maps as they are to the rest of a website; if you thought, “Yes, but how on earth can I design those parts of a map?” then this is the tool for you. It is incredibly easy to use. Essentially each map has a stylesheet. If you do not want to open a paid-for Mapbox account, then you can export the tiles (as PNG, SVG etc.) to use with other map tools. OpenLayers After a long wait, OpenLayers 3 has been released. It is similar to Leaflet in that it is a library not a service, but it has a much broader scope. During the last year I worked on the GIS portal at Plymouth Marine Laboratory (which I used to show the data tiles earlier), it essentially used OpenLayers 2 to create a web-based geographic information system, taking a large amount of data and permitting analysis (such as graphs) without downloading entire datasets and complicated software. OpenLayers 3 has improved greatly on the previous version in both performance and accessibility. It is the ideal tool for complex map-based web apps, though it can be used for the simple use cases too. OpenStreetMap I couldn’t write an article about maps on the web without at least mentioning OpenStreetMap. It is the place to go for crowd-sourced data about any location, with complete road maps and a strong API. ViziCities The newest project on this list is ViziCities by Robin Hawkes and Peter Smart. It is a open source 3-D visualisation tool, currently in the very early stages of development. The basic example shows 3-D buildings around the world using OpenStreetMap data. Robin has used it to create some incredible demos such as real-time London underground trains, and planes landing at an airport. Edward Greer and I are currently working on using ViziCities to show ideal housing areas based on particular personas. We chose it because the 3-D aspect gives us interesting possibilities for the data we are able to visualise (such as bar charts on the actual map instead of in the UI). Despite not being a completely stable, fully featured system, ViziCities is worth taking a look at for some use cases and is definitely going to go from strength to strength. So there you have it – a whistle-stop tour of how maps can be customised. Now please stop plonking in maps without thinking about it and design them as you design the rest of your content. 2014 Shane Hudson shanehudson 2014-12-11T00:00:00+00:00 https://24ways.org/2014/putting-design-on-the-map/ design
28 Why You Should Design for Open Source Let’s be honest. Most designers don’t like working for nothing. We rally against spec work and make a stand for contracts and getting paid. That’s totally what you should do as a professional designer in the industry. It’s your job. It’s your hard-working skill. It’s your bread and butter. Get paid. However, I’m going to make a case for why you could also consider designing for open source. First, I should mention that not all open source work is free work. Some companies hire open source contributors to work on their projects full-time, usually because that project is used by said company. There are other companies that encourage open source contribution and even offer 20%-time for these projects (where you can spend one day a week contributing to open source). These are super rad situations to be in. However, whether you’re able to land a gig doing this type of work, or you’ve decided to volunteer your time and energy, designing for open source can be rewarding in many other ways. Portfolio building New designers often find themselves in a catch-22 situation: they don’t have enough work experience showcased in their portfolio, which leads to them not getting much work because their portfolio is bare. These new designers often turn to unsolicited redesigns to fill their portfolio. An unsolicited redesign is a proof of concept in which a designer attempts to redesign a popular website. You can see many of these concepts on sites like Dribbble and Behance and there are even websites dedicated to showcasing these designs, such as Uninvited Designs. There’s even a subreddit for them. There are quite a few negative opinions on unsolicited redesigns, though some people see things from both sides. If you feel like doing one or two of these to fill your portfolio, that’s of course up to you. But here’s a better suggestion. Why not contribute design for an open source project instead? You can easily find many projects in great need of design work, from branding to information design, documentation, and website or application design. The benefits to doing this are far better than an unsolicited redesign. You get a great portfolio piece that actually has greater potential to get used (especially if the core team is on board with it). It’s a win-win situation. Not all designers are in need of portfolio filler, but there are other benefits to contributing design. Giving back to the community My first experience with voluntary work was when I collaborated with my friend, Vineet Thapar, on a pro bono project for the W3C’s Web Accessibility Initiative redesign project back in 2004. I was very excited to contribute CSS to a website that would get used by the W3C! Unfortunately, it decided to go a different direction and my work did not get used. However, it was still pretty exciting to have the opportunity, and I don’t regret a moment of that work. I learned a lot about accessibility from this experience and it helped me land some of the jobs I’ve had since. Almost a decade later, I got super into Sass. One of the core maintainers, Chris Eppstein, lamented on Twitter one day that the Sass website and brand was in dire need of design help. That led to the creation of an open source task force, Team Sass Design, and we revived the brand and the website, which launched at SassConf in 2013. It helped me in my current job. I showed it during my portfolio review when I interviewed for the role. Then I was able to use inspiration from a technique I’d tried on the Sass website to help create the more feature-rich design system that my team at work is building. But most importantly, I soon learned that it is exhilarating to be a part of the Sass community. This is the biggest benefit of all. It feels really good to give back to the technology I love and use for getting my work done. Ben Werdmuller writes about the need for design in open source. It’s great to see designers contributing to open source in awesome ways. When A List Apart’s website went open source, Anna Debenham contributed by helping build its pattern library. Bevan Stephens worked with FontForge on the design of its website. There are also designers who have created their own open source projects. There’s Dan Cederholm’s Pears, which shares common patterns in markup and style. There’s also Brad Frost’s Pattern Lab, which shares his famous method of atomic design and applies it to a design system. These systems and patterns have been used in real-world projects, such as RetailMeNot, so designers have contributed to the web in an even larger way simply by putting their work out there for others to use. That’s kind of fun to think about. How to get started So are you stoked about getting into the open source community? That’s great! Initially, you might get worried or uncomfortable in getting involved. That’s okay. But first consider that the project is open source for a reason. Your contribution (no matter how large or small) can help in a big way. If you find a project you’re interested in helping, make sure you do your research. Sometimes project team members will be attached to their current design. Is there already a designer on the core team? Reach out to that designer first. Don’t be too aggressive with why you think your design is better than theirs. Rather, offer some constructive feedback and a proposal of what would make the design better. Chances are, if the designer cares about the project, and you make a strong case, they’ll be up for it. Are there contribution guidelines? It’s proper etiquette to read these and follow the community’s rules. You’ll have a better chance of getting your work accepted, and it shows that you take the time to care and add to the overall quality of the project. Does the project lack guidelines? Consider starting a draft for that before getting started in the design. When contributing to open source, use your initiative to solve problems in a manageable way. Huge pull requests are hard to review and will often either get neglected or rejected. Work in small, modular, and iterative contributions. So this is my personal take on what I’ve learned from my experience and why I love open source. I’d love to hear from you if you have your own experience in doing this and what you’ve learned along the way as well. Please share in the comments! Thanks Drew McLellan, Eric Suzanne, Kyle Neath for sharing their thoughts with me on this! 2014 Jina Anne jina 2014-12-19T00:00:00+00:00 https://24ways.org/2014/why-you-should-design-for-open-source/ design
50 Make a Comic For something slightly different over Christmas, why not step away from your computer and make a comic? Definitely not the author working on a comic in the studio, with the desk displaying some of the things you need to make a comic on paper. Why make a comic? First of all, it’s truly fun and it’s not that difficult. If you’re a designer, you can use skills you already have, so why not take some time to indulge your aesthetic whims and make something for yourself, rather than for a client or your company. And you can use a computer – or not. If you’re an interaction designer, it’s likely you’ve already made a storyboard or flow, or designed some characters for personas. This is a wee jump away from that, to the realm of storytelling and navigating human emotions through characters who may or may not be human. Similar medium and skills, different content. It’s not a client deliverable but something that stands by itself, and you’ve nobody’s criteria to meet except those that exist in your imagination! Thanks to your brain and the alchemy of comics, you can put nearly anything in a sequence and your brain will find a way to make sense of it. Scott McCloud wrote about the non sequitur in comics: “There is a kind of alchemy at work in the space between panels which can help us find meaning or resonance in even the most jarring of combinations.” Here’s an example of a non sequitur from Scott McCloud’s Understanding Comics – the images bear no relation to one another, but since they’re in a sequence our brains do their best to understand it: Once you know this it takes the pressure off somewhat. It’s a fun thing to keep in mind and experiment with in your comics! Materials needed A4 copy/printing paper HB pencil for light drawing Dip pen and waterproof Indian ink Bristol board (or any good quality card with a smooth, durable surface) Step 1: Get ideas You’d be surprised where you can take a small grain of an idea and develop it into an interesting comic. Think about a funny conversation you had, or any irrational fears, habits, dreams or anything else. Just start writing and drawing. Having ideas is hard, I know, but you will get some ideas when you start working. One way to keep track of ideas is to keep a sketch diary, capturing funny conversations and other events you could use in comics later. You might want to just sketch out the whole comic very roughly if that helps. I tend to sketch the story first, but it usually changes drastically during step 2. Step 2: Edit your story using thumbnails How thumbnailing works. Why use thumbnails? You can move them around or get rid of them! Drawings are harder and much slower to edit than words, so you need to draw something very quick and very rough. You don’t have to care about drawing quality at this point. You might already have a drafted comic from the previous step; now you can split each panel up into a thumbnail like the image above. Get an A4 sheet of printing paper and tear it up into squares. A thumbnail equals a comic panel. Start drawing one panel per thumbnail. This way you can move scenes and parts of the story around as you work on the pacing. It’s an extremely useful tip if you want to expand a moment in time or draw out a dialogue, or if you want to just completely cut scenes. Step 3: Plan a layout So you’ve got the story more or less down: you now need to know how they’ll look on the page. Sketch a layout and arrange the thumbnails into the layout. The simplest way to do this is to divide an A4 page into equal panels — say, nine. But if you want, you can be more creative than that. The Gigantic Beard That Was Evil by Stephen Collins is an excellent example of the scope for using page layout creatively. You can really push the form: play with layout, scale, story and what you think of as a comic. Step 4: Draw the comic I recommend drawing on A4 Bristol board paper since it has a smooth surface, can tolerate a lot of rubbing out and holds ink well. You can get it from any art shop. Using your thumbnails for reference, draw the comic lightly using an HB pencil. Don’t make the line so heavy that it can’t be erased (since you’ll ink over the lines later). Step 5: Ink the comic Image before colour was added. You’ve drawn your story. Well done! Now for the fun part. I recommend using a dip pen and some waterproof ink. Why waterproof? If you want, you can add an ink wash later, or even paint it. If you don’t have a dip pen, you could also use any quality pen. Carefully go over your pencilled lines with the pen, working from top left to right and down, to avoid smudging it. It’s unfortunately easy to smudge the ink from the dip pen, so I recommend practising first. You’ve made a comic! Step 6: Adding colour Comics traditionally had a limited colour palette before computers (here’s an in-depth explanation if you’re curious). You can actually do a huge amount with a restricted colour palette. Ellice Weaver’s comics show how very nicely how you can paint your work using a restricted palette. So for the next step, resist the temptation to add ALL THE COLOURS and consider using a limited palette. Once the ink is completely dry, erase the pencilled lines and you’ll be left with a beautiful inked black and white drawing. You could use a computer for this part. You could also photocopy it and paint straight on the copy. If you’re feeling really brave, you could paint straight on the original. But I’d suggest not doing this if it’s your first try at painting! What follows is an extremely basic guide for painting using Photoshop, but there are hundreds of brilliant articles out there and different techniques for digital painting. How to paint your comic using Photoshop Scan the drawing and open it in Photoshop. You can adjust the levels (Image → Adjustments → Levels) to make the lines darker and crisper, and the paper invisible. At this stage, you can erase any smudges or mistakes. With a Wacom tablet, you could even completely redraw parts! Computers are just amazing. Keep the line art as its own layer. Add a new layer on top of the lines, and set the layer state from normal to multiply. This means you can paint your comic without obscuring your lines. Rename the layer something else, so you can keep track. Start blocking in colour. And once you’re happy with that, experiment with adding tone and texture. Christmas comic challenge! Why not challenge yourself to make a short comic over Christmas? If you make one, share it in the comments. Or show me on Twitter — I’d love to see it. Credit: Many of these techniques were learned on the Royal Drawing School’s brilliant ‘Drawing the Graphic Novel’ course. 2015 Rebecca Cottrell rebeccacottrell 2015-12-20T00:00:00+00:00 https://24ways.org/2015/make-a-comic/ design
53 Get Expressive with Your Typography In 1955 Beatrice Warde, an American communicator on typography, published a series of essays entitled The Crystal Goblet in which she wrote, “People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.” And with that proposition Warde introduced the idea that just as we judge someone based on the clothes they are wearing, so we make judgements about text based on the typefaces in which it is set. Beatrice Warde. ©1970 Monotype Imaging Inc. Choosing the same typeface as everyone else, especially if you’re trying to make a statement, is like turning up to a party in the same dress; to a meeting in the same suit, shirt and tie; or to a craft ale dispensary in the same plaid shirt and turned-up skinny jeans. But there’s more to your choice of typeface than simply making an impression. In 2012 Jon Tan wrote on 24 ways about a scientific study called “The Aesthetics of Reading” which concluded that “good quality typography is responsible for greater engagement during reading and thus induces a good mood.” Furthermore, at this year’s Ampersand conference Sarah Hyndman, an expert in multisensory typography, discussed how typefaces can communicate with our subconscious. Sarah showed that different fonts could have an effect on how food tasted. A rounded font placed near a bowl of jellybeans would make them taste sweeter, and a jagged angular font would make them taste more sour. The quality of your typography can therefore affect the mood of your reader, and your font choice directly affect the senses. This means you can manipulate the way people feel. You can change their emotional state through type alone. Now that’s a real superpower! The effects of your body text design choices are measurable but subtle. If you really want to have an impact you need to think big. Literally. Display text and headings are your attention grabbers. They are your chance to interrupt, introduce and seduce. Display text and headings set the scene and draw people in. Text set large creates an image that visitors see before they read, and that’s your chance to choose a typeface that immediately expresses what the text, and indeed the entire website, stands for. What expectations of the text do you want to set up? Youthful enthusiasm? Businesslike? Cutting-edge? Hipster? Sensible and secure? Fun and informal? Authoritarian? Typography conveys much more than just information. It imparts feeling, emotion and sentiment, and arouses preconceived ideas of trust, tone and content. Think about taking advantage of this by introducing impactful, expressive typography to your designs on the web. You can alter the way your reader feels, so what emotion do you want to provoke? Maybe you want them to feel inspired like this stop smoking campaign: helsenorge.no Perhaps they should be moved and intrigued, as with Makeshift magazine: mkshft.org Or calmly reassured: www.cleopatra-marina.gr Fonts also tap into the complex library of associations that we’ve been accumulating in our brains all of our lives. You build up these associations every time you see a font from the context that you see it in. All of us associate certain letterforms with topics, times and places. Retiro is obviously Spanish: Retiro by Typofonderie Bodoni and Eurostile used in this menu couldn’t be much more Italian: Bodoni and Eurostile, both designed in Italy To me, Clarendon gives a sense of the 1960s and 1970s. I’m not sure if that’s what Costa was going for, but that’s what it means to me: Costa coffee flier And Knockout and Gotham really couldn’t be much more American: Knockout and Gotham by Hoefler & Co When it comes to choosing your display typeface, the type designer Christian Schwartz says there are two kinds. First are the workhorse typefaces that will do whatever you want them to do. Helvetica, Proxima Nova and Futura are good examples. These fonts can be shaped in many different ways, but this also means they are found everywhere and take great skill and practice to work with in a unique and striking manner. The second kind of typeface is one that does most of the work for you. Like finely tailored clothing, it’s the detail in the design that adds interest. Setting headings in Bree rather than Helvetica makes a big difference to the tone of the article Such typefaces carry much more inherent character, but are also less malleable and harder to adapt to different contexts. Good examples are Marr Sans, FS Clerkenwell, Strangelove and Bree. Push the boat out Remember, all type can have an effect on the reader. Take advantage of that and allow your type to have its own vernacular and impact. Be expressive with your type. Don’t be too reverential, dogmatic – or ordinary. Be brave and push a few boundaries. Adapted from Web Typography a book in progress by Richard Rutter. 2015 Richard Rutter richardrutter 2015-12-04T00:00:00+00:00 https://24ways.org/2015/get-expressive-with-your-typography/ design
58 Beyond the Style Guide Much like baking a Christmas cake, designing for the web involves creating an experience in layers. Starting with a solid base that provides the core experience (the fruit cake), we can add further layers, each adding refinement (the marzipan) and delight (the icing). Don’t worry, this isn’t a misplaced cake recipe, but an evaluation of modular design and the role style guides can play in acknowledging these different concerns, be they presentational or programmatic. The auteur’s style guide Although trained as a graphic designer, it was only when I encountered the immediacy of the web that I felt truly empowered as a designer. Given a desire to control every aspect of the resulting experience, I slowly adopted the role of an auteur, exploring every part of the web stack: front-end to back-end, and everything in between. A few years ago, I dreaded using the command line. Today, the terminal is a permanent feature in my Dock. In straddling the realms of graphic design and programming, it’s the point at which they meet that I find most fascinating, with each dicipline valuing the creation of effective systems, be they for communication or code efficiency. Front-end style guides live at this intersection, demonstrating both the modularity of code and the application of visual design. Painting by numbers In our rush to build modular systems, design frameworks have grown in popularity. While enabling quick assembly, these come at the cost of originality and creative expression – perhaps one reason why we’re seeing the homogenisation of web design. In editorial design, layouts should accentuate content and present it in an engaging manner. Yet on the web we see a practice that seeks templated predictability. In ‘Design Machines’ Travis Gertz argued that (emphasis added): Design systems still feel like a novelty in screen-based design. We nerd out over grid systems and modular scales and obsess over style guides and pattern libraries. We’re pretty good at using them to build repeatable components and site-wide standards, but that’s sort of where it ends. […] But to stop there is to ignore the true purpose and potential of a design system. Unless we consider how interface patterns fully embrace the design systems they should be built upon, style guides may exacerbate this paint-by-numbers approach, encouraging conformance and suppressing creativity. Anatomy of a button Let’s take a look at that most canonical of components, the button, and consider what we might wish to document and demonstrate in a style guide. The different layers of our button component. Content The most variable aspect of any component. Content guidelines will exert the most influence here, dictating things like tone of voice (whether we should we use stiff, formal language like ‘Submit form’, or adopt a more friendly tone, perhaps ‘Send us your message’) and appropriate language. For an internationalised interface, this may also impact word length and text direction or orientation. Structure HTML provides a limited vocabulary which we can use to structure content and add meaning. For interactive elements, the choice of element can also affect its behaviour, such as whether a button submits form data or links to another page: <button type="submit">Button text</button> <a href="/index.html">Button text</a> Note: One of the reasons I prefer to use <button> instead of <input type=“button”>, besides allowing the inclusion of content other than text, is that it has a markup structure similar to links, therefore keeping implementation differences to a minimum. We should also think about each component within the broader scope of our particular product. For this we can employ a further vocabulary, which can be expressed by adding values to the class attribute. For a newspaper, we might use names like lede, standfirst and headline, while a social media application might see us reach for words like stream, action or avatar. Presentation The appearance of a component can never be considered in isolation. Informed by its relationship to other elements, style guides may document different stylistic variations of a component, even if the underlying function remains unchanged: primary and secondary button styles, for example. Behaviour A component can exhibit various states: blank, loading, partial, error and ideal, and a style guide should reflect that. Our button component is relatively simple, yet even here we need to consider hover, focused, active and disabled states. Transcending layers This overview reinforces Ethan’s note from earlier in this series: I’ve found that thinking about my design as existing in broad experience tiers – in layers – is one of the best ways of designing for the modern web. While it’s tempting to describe a component as series of layers, certain aspects will transcend several of these. The accessibility of a component, for example, may influence the choice of language, the legibility of text, colour contrast and which affordances are provided in different states. Visual design language: documenting the missing piece Even given this small, self-contained component, we can see several concerns at play, and in reviewing our button it seems we have most things covered. However, a few questions remain unanswered. Why does it have a blue background? Why are the borders 2px thick, with a radius of 4px? Why are we using that font, at that size and with that weight? These questions can be answered by our visual design language. More than a set of type choices and colour palettes, a design language can dicate common measures, ratios and the resulting grid(s) these influence. Ideally governed by a set of broader design principles, it can also inform an illustration style, the type of photography sourced or commissioned, and the behaviour of any animations. Whereas a style guide ensures conformity, having it underpinned by an effective design language will allow for flexibility; only by knowing the rules can you know how to break them! Type pairings in the US Web Design Standards guide. For a style guide to thoroughly articulate a visual design system, the spectrum of choices it allows for should be acknowledged. A fantastic example of this can be found in the US Web Design Standards. By virtue of being a set of standards designed to apply to a number of different sites, this guide offers a range of type pairings (that take into account performance considerations) and provides primary, secondary and tertiary palette relationships, with shades and tones thereof: Colour palettes in the US Web Design Standards guide. A visual language in code form Properly documenting our design language in a style guide is a good start, yet even better if it can be expressed in code. This is where CSS preprocessors become a powerful ally. In Sass, methods like mixins and maps can help us represent relationships between values. Variables (and CSS variables) extend the vocabulary provided natively by CSS, meaning we can describe patterns in terms of our own visual language. These tools effectively become an interface to our design system. Furthermore, they help maintain a separation of concerns, with visual presentation remaining where it should be: in our style sheets. Take this simple example, an article summary on a website counting down the best Christmas movies: The design for our simple component example. Our markup is as follows, using appropriate semantic HTML elements and incorporating the vocabulary from our collection of design patterns (expressed using the BEM methodology): <article class="summary"> <h1 class="summary__title"> <a href="scrooged.html"> <span class="summary__position">12</span> Scrooged (1988) </a> </h1> <div class="summary__body"> <p>It’s unlikely that Bill Murray could ever have got through his career without playing a version of Scrooge…</p> </div> <footer class="summary__meta"> <strong>Director:</strong> Richard Donner<br/> <strong>Stars:</strong> Bill Murray, Buddy Hackett, Karen Allen </footer> </article> We can then describe the presentation of this HTML by using Sass maps to define our palettes, mixins to include predefined font metrics, and variables to recall common measurements: .summary { margin-bottom: ($baseline * 4) } .summary__title { @include font-family(display-serif); @include font-size(title); color: palette(neutral, dark); margin-bottom: ($baseline * 4); border-top: $rule-height solid palette(primary, purple); padding-top: ($baseline * 2); } .summary__position { @include font-family(display-sans, 300); color: palette(neutral, mid); } .summary__body { @include font-family(text-serif); @include font-size(body); margin-bottom: ($baseline * 2); } .summary__meta { @include font-family(text-sans); @include font-size(caption); } Of course, this is a simplistic example for the purposes of demonstration. However, such thinking was employed at a much larger scale at the Guardian. Using a set of Sass components, complex patterns could be described using a language familar to everyone on the product team, be they a designer, developer or product owner: The design of a component on the Guardian website, described in terms of its Sass-powered design system. Unlocking possibility Alongside tools like preprocessors, newer CSS layout modules like flexbox and grid layout mean the friction we’ve long been accustomed to when creating layouts on the web is no longer present, and the full separation of presentation from markup is now possible. Now is the perfect time for graphic designers to advocate design systems that these developments empower, and ensure they’re fully represented in both documentation and code. That way, together, we can build systems that allow for greater visual expression. After all, there’s more than one way to bake a Christmas cake. 2015 Paul Lloyd paulrobertlloyd 2015-12-16T00:00:00+00:00 https://24ways.org/2015/beyond-the-style-guide/ design
59 Animating Your Brand Let’s talk about how we add animation to our designs, in a way that’s consistent with other aspects of our brand, such as fonts, colours, layouts and everything else. Animating is fun. Adding animation to our designs can bring them to life and make our designs stand out. Animations can show how the pieces of our designs fit together. They provide context and help people use our products. All too often animation is something we tack on at the end. We put a transition on a modal window or sliding menu and we often don’t think about whether that animation is consistent with our overall design. Style guides to the rescue A style guide is a document that establishes and enforces style to improve communication. It can cover anything from typography and writing style to ethics and other, broader goals. It might be a static visual document showing every kind of UI, like in the Codecademy.com redesign shown below. UI toolkit from “Reimagining Codecademy.com” by @mslima It might be a technical reference with code examples. CodePen’s new design patterns and style guide is a great example of this, showing all the components used throughout the website as live code. CodePen’s design patterns and style guide A style guide gives a wide view of your project, it maintains consistency when adding new content, and we can use our style guide to present animations. Living documents Style guides don’t need to be static. We can use them to show movement. We can share CSS keyframe animations or transitions that can then go into production. We can also explain why animation is there in the first place. Just as a style guide might explain why we chose a certain font or layout, we can use style guides to explain the intent behind animation. This means that if someone else wants to create a new component, they will know why animation applies. If you haven’t yet set up a style guide, you might want to take a look at Pattern Lab. It’s a great tool for setting up your own style guide and includes loads of design patterns to get started. There are many style guide articles linked from the excellent, open sourced, Website Style Guide Resources. Anna Debenham also has an excellent pocket book on the subject. Adding animation Before you begin throwing animation at all the things, establish the character you want to convey. Andrex Puppy (British TV ad from 1994) List some words that describe the character you’re aiming for. If it was the Andrex brand, they might have gone for: fun, playful, soft, comforting. Perhaps you’re aiming for something more serious, credible and authoritative. Or maybe exciting and intense, or relaxing and meditative. For each scenario, the animations that best represent these words will be different. In the example below, two animations both take the same length of time, but use different timing functions. One eases, and the other bounces around. Either might be good, depending on your needs. Timing functions (CodePen) Example: Kitman Labs Working with Kitman Labs, we spent a little time working out what words best reflected the brand and came up with the following: Scientific Precise Fast Solid Dependable Helpful Consistent Clear With such a list of words in hand, we design animation that fits. We might prefer a tween that moves quickly to its destination over one that drifts slowly or bounces. We can use the list when justifying our use of animation, such as when it helps our customers understand the context of data on the page. Or we may even choose not to animate, when that might make the message inconsistent. Create guidelines If you already have a style guide, adding animation could begin with creating an overview section. One approach is to create a local website and share it within your organisation. We recently set up a local site for this purpose. A recent project’s introduction to the topic of animation This document becomes a reference when adding animation to components. Include links to related resources or examples of animation to help demonstrate the animation style you want. Prototyping You can explain the intent of your animation style guide with live animations. This doesn’t just mean waving our hands around. We can show animation through prototypes. There are so many prototype tools right now. You could use Invision, Principle, Floid, or even HTML and CSS as embedded CodePens. A login flow prototype created in Principle These tools help when trying out ideas and working through several approaches. Create videos, animated GIFs or online demos to share with others. Experiment. Find what works for you and work with whatever lets you get the most ideas out of your head fastest. Iterate and refine an animation before it gets anywhere near production. Build up a collection Build up your guide, one animation at a time. Some people prefer to loosely structure a guide with places to put things as they are discovered or invented; others might build it one page at a time – it doesn’t matter. The main thing is that you collect animations like you would trading cards. Or Pokemon. Keep them ready to play and deliver that explosive result. You could include animated GIFs, or link to videos or even live webpages as examples of animation. The use of animation to help user experience is also covered nicely in Val Head’s UI animation and UX article on A List Apart. What matters is that you create an organised place for them to be found. Here are some ideas to get started. Logos and brandmarks Many sites include some subtle form of animation in their logos. This can draw the eye, add some character, or bring a little liveliness to an otherwise static page. Yahoo and Google have been experimenting with animation on their logos. Even a simple bouncing animation, such as the logo on Hop.ie, can add character. The CSS-animated bouncer from Hop.ie Content transitions Adding content, removing content, showing and hiding messages are all opportunities to use animation. Careful and deliberate use of animation helps convey what’s changing on screen. Animating list items with CSS (CSSAnimation.rocks) For more detail on this, I also recommend “Transitional Interfaces” by Pasquale D’Silva. Page transitions On a larger scale than the changes to content, full-page transitions can smooth the flow between sections of a site. Medium’s article transitions are a good example of this. Medium-style page transition (Tympanus.net) Preparing a layout before the content arrives We can use animation to draw a page before the content is ready, such as when a page calls a server for data before showing it. Optimistic loading grid (CodePen) Sometimes it’s good to show something to let the user know that everything’s going well. A short animation could cover just enough time to load the initial content and make the loading transition feel seamless. Interactions Hover effects, dropdown menus, slide-in menus and active states on buttons and forms are all opportunities. Look for ways you can remove the sudden changes and help make the experience of using your UI feel smoother. Form placeholder animation (Studio MDS) Keep animation visible It takes continuous effort to maintain a style guide and keep it up to date, but it’s worth it. Make it easy to include animation and related design decisions in your documentation and you’ll be more likely to do so. If you can make it fun, and be proud of the result, better still. When updating your style guide, be sure to show the animations at the same time. This might mean animated GIFs, videos or live embedded examples of your components. By doing this you can make animation integral to your design process and make sure it stays relevant. Inspiration and resources There are loads of great resources online to help you get started. One of my favourites is IBM’s design language site. IBM’s design language: animation design guidelines IBM describes how animation principles apply to its UI work and components. They break down the animations into five categories of animations and explain how they apply to each example. The site also includes an animation library with example videos of animations and links to source code. Example component from IBM’s component library The way IBM sets out its aims and methods is helpful not only for their existing designers and developers, but also helps new hires. Furthermore, it’s a good way to show the world that IBM cares about these details. Another popular animation resource is Google’s material design. Google’s material design documentation Google’s guidelines cover everything from understanding easing through to creating engaging and useful mobile UI. This approach is visible across many of Google’s apps and software, and has influenced design across much of the web. The site is helpful both for learning about animation and as an showcase of how to illustrate examples. Frameworks If you don’t want to create everything from scratch, there are resources you can use to start using animation in your UI. One such resource is Salesforce’s Lightning design system. The system goes further than most guides. It includes a downloadable framework for adding animation to your projects. It has some interesting concepts, such as elevation settings to handle positioning on the z-axis. Example of elevation from Salesforce’s Lightning design system You should also check out Animate.css. “Just add water” — Animate.css Animate.css gives you a set of predesigned animations you can apply to page elements using classes. If you use JavaScript to add or remove classes, you can then trigger complex animations. It also plays well with scroll-triggering, and tools such as WOW.js. Learn, evolve and make it your own There’s a wealth online of information and guides we can use to better understand animation. They can inspire and kick-start our own visual and animation styles. So let’s think of the design of animations just as we do fonts, colours and layouts. Let’s choose animation deliberately, making it part of our style guides. Many thanks to Val Head for taking the time to proofread and offer great suggestions for this article. 2015 Donovan Hutchinson donovanhutchinson 2015-12-01T00:00:00+00:00 https://24ways.org/2015/animating-your-brand/ design
61 Animation in Responsive Design Animation and responsive design can sometimes feel like they’re at odds with each other. Animation often needs space to do its thing, but RWD tells us that the amount of space we’ll have available is going to change a lot. Balancing that can lead to some tricky animation situations. Embracing the squishiness of responsive design doesn’t have to mean giving up on your creative animation ideas. There are three general techniques that can help you balance your web animation creativity with your responsive design needs. One or all of these approaches might help you sneak in something just a little extra into your next project. Focused art direction Smaller viewports mean a smaller stage for your motion to play out on, and this tends to amplify any motion in your animation. Suddenly 100 pixels is really far and multiple moving parts can start looking like they’re battling for space. An effect that looked great on big viewports can become muddled and confusing when it’s reframed in a smaller space. Making animated movements smaller will do the trick for simple motion like a basic move across the screen. But for more complex animation on smaller viewports, you’ll need to simplify and reduce the number of moving parts. The key to this is determining what the vital parts of the animation are, to zone in on the parts that are most important to its message. Then remove the less necessary bits to distill the motion’s message down to the essentials. For example, Rally Interactive’s navigation folds down into place with two triangle shapes unfolding each corner on larger viewports. If this exact motion was just scaled down for narrower spaces the two corners would overlap as they unfolded. It would look unnatural and wouldn’t make much sense. Open video The main purpose of this animation is to show an unfolding action. To simplify the animation, Rally unfolds only one side for narrower viewports, with a slightly different animation. The action is still easily interpreted as unfolding and it’s done in a way that is a better fit for the available space. The message the motion was meant to convey has been preserved while the amount of motion was simplified. Open video Si Digital does something similar. The main concept of the design is to portray the studio as a creative lab. On large viewports, this is accomplished primarily through an animated illustration that runs the full length of the site and triggers its animations based on your scroll position. The illustration is there to support the laboratory concept visually, but it doesn’t contain critical content. Open video At first, it looks like Si Digital just turned off the animation of the illustration for smaller viewports. But they’ve actually been a little cleverer than that. They’ve also reduced the complexity of the illustration itself. Both the amount of motion (reduced down to no motion) and the illustration were simplified to create a result that is much easier to glean the concept from. Open video The most interesting thing about these two examples is that they’re solved more with thoughtful art direction than complex code. Keeping the main concept of the animations at the forefront allowed each to adapt creative design solutions to viewports of varying size without losing the integrity of their design. Responsive choreography Static content gets moved around all the time in responsive design. A three-column layout might line up from left to right on wide viewports, then stack top to bottom on narrower viewports. The same approach can be used to arrange animated content for narrower views, but the animation’s choreography also needs to be adjusted for the new layout. Even with static content, just scaling it down or zooming out to fit it into the available space is rarely an ideal solution. Rearranging your animations’ choreography to change which animation starts when, or even which animations play at all, keeps your animated content readable on smaller viewports. In a recent project I had three small animations that played one after the other, left to right, on wider viewports but needed to be stacked on narrower viewports to be large enough to see. On wide viewports, all three animations could play one right after the other in sequence because all three were in the viewable area at the same time. But once these were stacked for the narrower viewport layouts, that sequence had to change. Open video What was essentially one animation on wider viewports became three separate animations when stacked on narrower viewports. The layout change meant the choreography had to change as well. Each animation starts independently when it comes into view in the stacked layout instead of playing automatically in sequence. (I’ve put the animated parts in this demo if you want to peek under the hood.) Open video I choose to use the GreenSock library, with the choreography defined in two different timelines for this particular project. But the same goals could be accomplished with other JavaScript options or even CSS keyframe animations and media queries. Even more complex responsive choreography can be pulled off with SVG. Media queries can be used to change CSS animations applied to SVG elements at specific breakpoints for starters. For even more responsive power, SVG’s viewBox property, and the positioning of the objects within it, can be adjusted at JavaScript-defined breakpoints. This lets you set rules to crop the viewable area and arrange your animating elements to fit any space. Sarah Drasner has some great examples of how to use this technique with style in this responsive infographic and this responsive interactive illustration. On the other hand, if smart scalability is what you’re after, it’s also possible to make all of an SVG’s shapes and motion scale with the SVG canvas itself. Sarah covers both these clever responsive SVG techniques in detail. Creative and complex animation can easily become responsive thanks to the power of SVG! Open video Bake performance into your design decisions It’s hard to get very far into a responsive design discussion before performance comes up. Performance goes hand in hand with responsive design and your animation decisions can have a big impact on the overall performance of your site. The translate3D “hack”, backface-visibility:hidden, and the will-change property are the heavy hitters of animation performance. But decisions made earlier in your animation design process can have a big impact on rendering performance and your performance budget too. Pick a technology that matches your needs One of the biggest advantages of the current web animation landscape is the range of tools we have available to us. We can use CSS animations and transitions to add just a dash of interface animation to our work, go all out with webGL to create a 3D experience, or anywhere in between. All within our browsers! Having this huge range of options is amazing and wonderful but it also means you need to be cognizant of what you’re using to get the job done. Loading in the full weight of a robust JavaScript animation library is going to be overkill if you’re only animating a few small elements here and there. That extra overhead will have an impact on performance. Performance budgets will not be pleased. Always match the complexity of the technology you choose to the complexity of your animation needs to avoid unnecessary performance strain. For small amounts of animation, stick to CSS solutions since it’s the most lightweight option. As your animations grow in complexity, or start to require more robust logic, move to a JavaScript solution that can accomplish what you need. Animate the most performant properties Whether you’re animating in CSS or JavaScript, you’re affecting specific properties of the animated element. Browsers can animate some properties more efficiently than others based on how many steps need to happen behind the scenes to visually update those properties. Browsers are particularly efficient at animating opacity, scale, rotation, and position (when the latter three are done with transforms). This article from Paul Irish and Paul Lewis gives the full scoop on why. Conveniently, those are also the most common properties used in motion design. There aren’t many animated effects that can’t be pulled off with this list. Stick to these properties to set your animations up for the best performance results from the start. If you find yourself needing to animate a property outside of this list, check CSS Triggers… to find out how much of an additional impact it might have. Offset animation start times Offsets (the concept of having a series of similar movements execute one slightly after the other, creating a wave-like pattern) are a long-held motion graphics trick for creating more interesting and organic looking motion. Employing this trick of the trade can also be smart for performance. Animating a large number of objects all at the same time can put a strain on the browser’s rendering abilities even in the best cases. Adding short delays to offset these animations in time, so they don’t all start at once, can improve rendering performance. Go explore the responsive animation possibilities for yourself! With smart art direction, responsive choreography, and an eye on performance you can create just about any creative web animation you can think up while still being responsive. Keep these in mind for your next project and you’ll pull off your animations with style at any viewport size! 2015 Val Head valhead 2015-12-09T00:00:00+00:00 https://24ways.org/2015/animation-in-responsive-design/ design
67 What I Learned about Product Design This Year 2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. The work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users. I had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I’ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it’s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I’d like to share a few of those lessons. Product design is very different from marketing design The majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love. Product design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I’ve created for our marketing materials, but big gradients, textures, and display fonts made no sense in this new context. That’s because the product isn’t about us, and it isn’t about telling our story. Product design is about getting out of the way so people can do their job. The visual design is there to create a pleasant atmosphere for people to work in, and to help support the user experience. Learning to take “us” out of the equation took some work after years of creating gorgeous imagery and content for the sales-driven side of businesses. I’ve learned it’s very valuable to design both sides of the experience, because marketing and product design flex different muscles. If you’re currently in an environment where the two are separate, consider switching teams in 2016. Designing for product when you’ve mostly done marketing, or vice versa, will deepen your knowledge as a designer overall. You’ll face new unexpected challenges, which is the only way to grow. Product design can not start with what looks good on Dribbble I have an embarrassing confession: when I began the redesign, I had a secret goal of making something that would look gorgeous in my portfolio. I have a collection of product shots that I admire on Dribbble; examples of beautiful dashboards and widgets and UI elements that look good enough to frame. I wanted people to feel the same way about the final outcome of our redesign. Mistakenly, this was a factor in my initial work. I opened Photoshop and crafted pixel-perfect static buttons and form elements and color palettes that — when applied to our actual product — looked like a toddler beauty pageant. It added up to a lot of unusable shininess, noise, and silliness. I was disappointed; these elements seemed so lovely in isolation, but in context, they felt tacky and overblown. I realized: I’m not here to design the world’s most beautiful drop down menu. Good design has nothing to do with ego, but in my experience designers are, at least a little bit, secret divas. I’m no exception. I had to remind myself that I am not working in service of a bigger Dribbble following or to create the most Pinterest-ing work. My function is solely to serve the users — to make life a little better for the good people who keep my company in business. This meant letting go of pixel-level beauty to create something bigger and harder: a system of elements that work together in harmony in many contexts. The visual style exists to guide the users. When done well, it becomes a language that users understand, so when they encounter a new feature or have a new goal, they already feel comfortable navigating it. This meant stripping back my gorgeous animated menu into something that didn’t detract from important neighboring content, and could easily fit in other parts of the app. In order to know what visual style would support the users, I had to take a wider view of the product as a whole. Just accept that designing a great product – like many worthwhile pursuits – is initially laborious and messy Once I realized I couldn’t start by creating the most Dribbble-worthy thing, I knew I’d have to begin with the unglamorous, frustrating, but weirdly wonderful work of mapping out how the product’s content could better be structured. Since we’re redesigning an existing product, I assumed this would be fairly straightforward: the functionality was already in place, and my job was just to structure it in a more easily navigable way. I started by handing off a few wireframes of the key screens to the developer, and that’s when the questions began rolling in: “If we move this content into a modal, how will it affect this similar action here?” “What happens if they don’t add video tags, but they do add a description?” “What if the user has a title that is 500 characters long?” “What if they want their video to be private to some users, but accessible to others?”. How annoying (but really, fantastic) that people use our product in so many ways. Turns out, product design isn’t about laying out elements in the most ideal scenario for the user that’s most convenient for you. As product designers, we have to foresee every outcome, and anticipate every potential user need. Which brings me to another annoying epiphany: if you want to do it well, and account for every user, product design is so much more snarly and tangled than you’d expect going in. I began with a simple goal: to improve the experience on just one of our key product pages. However, every small change impacts every part of the product to some degree, and that impact has to be accounted for. Every decision is based on assumptions that have to be tested; I test my assumptions by observing users, talking to the team, wireframing, and prototyping. Many of my assumptions are wrong. There are days when it’s incredibly frustrating, because an elegant solution for users with one goal will complicate life for users with another goal. It’s vital to solve as many scenarios as possible, even though this is slow, sometimes mind-bending work. As a side bonus, wireframing and prototyping every potential state in a product is tedious, but your developers will thank you for it. It’s not their job to solve what happens when there’s an empty state, error, or edge case. Showing you’ve accounted for these scenarios will win a developer’s respect; failing to do so will frustrate them. When you’ve created and tested a system that supports user needs, it will be beautiful Remember what I said in the beginning about wanting to create a Dribbble-worthy product? When I stopped focusing on the visual details of the design (color, spacing, light and shadow, font choices) and focused instead on structuring the content to maximize usability and delight, a beautiful design began to emerge naturally. I began with grayscale, flat wireframes as a strategy to keep me from getting pulled into the visual style before the user experience was established. As I created a system of elements that worked in harmony, the visual style choices became obvious. Some buttons would need to be brighter and sit off the page to help the user spot important actions. Some elements would need line separators to create a hierarchy, where others could stand on their own as an emphasized piece of content. As the user experience took shape, the visual style emerged naturally to support it. The result is a product that feels beautiful to use, because I was thoughtful about the experience first. A big takeaway from this process has been that my assumptions will often be proven wrong. My assumptions about how to design a great product, and how users will interact with that product, have been tested and revised repeatedly. At SproutVideo we’re about to undertake the biggest test of our work; we’re going to launch a small part of the product redesign to our users. If I’ve learned anything, it’s that I will continue to be humbled by the ongoing effort of making the best product I can, which is a wonderful thing. Next year, I hope you all get to do work that takes you out of our comfort zone. Be regularly confounded and embarrassed by your wrong assumptions, learn from them, and come back and tell us what you learned in 2016. 2015 Meagan Fisher meaganfisher 2015-12-14T00:00:00+00:00 https://24ways.org/2015/what-i-learned-about-product-design-this-year/ design
72 Designing with Contrast When an appetite for aesthetics over usability becomes the bellwether of user interface design, it’s time to reconsider who we’re designing for. Over the last few years, we have questioned the signifiers that gave obvious meaning to the function of interface elements. Strong textures, deep shadows, gradients — imitations of physical objects — were discarded. And many, rightfully so. Our audiences are now more comfortable with an experience that feels native to the technology, so we should respond in kind. Yet not all of the changes have benefitted users. Our efforts to simplify brought with them a trend of ultra-minimalism where aesthetics have taken priority over legibility, accessibility and discoverability. The trend shows no sign of losing popularity — and it is harming our experience of digital content. A thin veneer We are in a race to create the most subdued, understated interface. Visual contrast is out. In its place: the thinnest weights of a typeface and white text on bright color backgrounds. Headlines, text, borders, backgrounds, icons, form controls and inputs: all grey. While we can look back over the last decade and see minimalist trends emerging on the web, I think we can place a fair share of the responsibility for the recent shift in priorities on Apple. The release of iOS 7 ushered in a radical change to its user interface. It paired mobile interaction design to the simplicity and eloquence of Apple’s marketing and product design. It was a catalyst. We took what we saw, copied and consumed the aesthetics like pick-and-mix. New technology compounds this trend. Computer monitors and mobile devices are available with screens of unprecedented resolutions. Ultra-light type and subtle hues, difficult to view on older screens, are more legible on these devices. It would be disingenuous to say that designers have always worked on machines representative of their audience’s circumstances, but the gap has never been as large as it is now. We are running the risk of designing VIP lounges where the cost of entry is a Mac with a Retina display. Minimalist expectations Like progressive enhancement in an age of JavaScript, many good and sensible accessibility practices are being overlooked or ignored. We’re driving unilateral design decisions that threaten accessibility. We’ve approached every problem with the same solution, grasping on to the integrity of beauty, focusing on expression over users’ needs and content. Someone once suggested to me that a client’s website should include two states. The first state would be the ideal experience, with low color contrast, light font weights and no differentiation between links and text. It would be the default. The second state would be presented in whatever way was necessary to meet accessibility standards. Users would have to opt out of the default state via a toggle if it wasn’t meeting their needs. A sort of first-class, upper deck cabin equivalent of graceful degradation. That this would divide the user base was irrelevant, as the aesthetics of the brand were absolute. It may seem like an unusual anecdote, but it isn’t uncommon to see this thinking in our industry. Again and again, we place the burden of responsibility to participate in a usable experience on others. We view accessibility and good design as mutually exclusive. Taking for granted what users will tolerate is usually the forte of monopolistic services, but increasingly we apply the same arrogance to our new products and services. Imitation without representation All of us are influenced in one way or another by one another’s work. We are consciously and unconsciously affected by the visual and audible activity around us. This is important and unavoidable. We do not produce work in a vacuum. We respond to technology and culture. We channel language and geography. We absorb the sights and sounds of film, television, news. To mimic and copy is part and parcel of creating something an audience of many can comprehend and respond to. Our clients often look first to their competitors’ products to understand their success. However, problems arise when we focus on style without context; form without function; mimicry as method. Copied and reused without any of the ethos of the original, stripped of deliberate and informed decision-making, the so-called look and feel becomes nothing more than paint on an empty facade. The typographic and color choices so in vogue today with our popular digital products and services have little in common with the brands they are meant to represent. For want of good design, the message was lost The question to ask is: does the interface truly reflect the product? Is it an accurate characterization of the brand and organizational values? Does the delivery of the content match the tone of voice? The answer is: probably not. Because every organization, every app or service, is unique. Each with its own personality, its own values and wonderful quirks. Design is communication. We should do everything in our role as professionals to use design to give voice to the message. Our job is to clearly communicate the benefits of a service and unreservedly allow access to information and content. To do otherwise, by obscuring with fashionable styles and elusive information architecture, does a great disservice to the people who chose to engage with and trust our products. We can achieve hierarchy and visual rhythm without resorting to extreme reduction. We can craft a beautiful experience with fine detail and curiosity while meeting fundamental standards of accessibility (and strive to meet many more). Standards of excellence It isn’t always comfortable to step back and objectively question our design choices. We get lost in the flow of our work, using patterns and preferences we’ve tried and tested before. That our decisions often seem like second nature is a gift of experience, but sometimes it prevents us from finding our blind spots. I was first caught out by my own biases a few years ago, when designing an interface for the Bank of England. After deciding on the colors for the typography and interactive elements, I learned that the site had to meet AAA accessibility standards. My choices quickly fell apart. It was eye-opening. I had to start again with restrictions and use size, weight and placement instead to construct the visual hierarchy. Even now, I make mistakes. On a recent project, I used large photographs on an organization’s website to promote their products. Knowing that our team had control over the art direction, I felt confident that we could compose the photographs to work with text overlays. Despite our best effort, the cropped images weren’t always consistent, undermining the text’s legibility. If I had the chance to do it again, I would separate the text and image. So, what practical things can we consider to give our users the experience they deserve? Put guidelines in place Think about your brand values. Write down keywords and use them as a framework when choosing a typeface. Explore colors that convey the organization’s personality and emotional appeal. Define a color palette that is web-ready and meets minimum accessibility standards. Note which colors are suitable for use with text. Only very dark hues of grey are consistently legible so keep them for non-essential text (for example, as placeholders in form inputs). Find which background colors you can safely use with white text, and consider integrating contrast checks into your workflow. Use roman and medium weights for body copy. Reserve lighter weights of a typeface for very large text. Thin fonts are usually the first to break down because of aliasing differences across platforms and screens. Check that the size, leading and length of your type is always legible and readable. Define lower and upper limits. Small text is best left for captions and words in uppercase. Avoid overlaying text on images unless it’s guaranteed to be legible. If it’s necessary to optimize space in the layout, give the text a container. Scrims aren’t always reliable: the text will inevitably overlap a part of the photograph without a contrasting ground. Test your work Review legibility and contrast on different devices. It’s just as important as testing the layout of a responsive website. If you have a local device lab, pay it a visit. Find a computer monitor near a window when the sun is shining. Step outside the studio and try to read your content on a mobile device with different brightness levels. Ask your friends and family what they use at home and at work. It’s one way of making sure your feedback isn’t always coming from a closed loop. Push your limits You define what the user sees. If you’ve inherited brand guidelines, question them. If you don’t agree with the choices, make the case for why they should change. Experiment with size, weight and color to find contrast. Objects with low contrast appear similar to one another and undermine the visual hierarchy. Weak relationships between figure and ground diminish visual interest. A balanced level of contrast removes ambiguity and creates focal points. It captures and holds our attention. If you’re lost for inspiration, look to graphic design in print. We have a wealth of history, full of examples that excel in using contrast to establish visual hierarchy. Embrace limitations. Use boundaries as an opportunity to explore possibilities. More than just a facade Designing with standards encourages legibility and helps to define a strong visual hierarchy. Design without exclusion (through neither negligence or intent) gets around discussions of demographics, speaks to a larger audience and makes good business sense. Following the latest trends not only weakens usability but also hinders a cohesive and distinctive brand. Users will make means when they need to, by increasing browser font sizes or enabling system features for accessibility. But we can do our part to take as much of that burden off of the user and ask less of those who need it most. In architecture, it isn’t buildings that mimic what is fashionable that stand the test of time. Nor do we admire buildings that tack on separate, poorly constructed extensions to meet a bare minimum of safety regulations. We admire architecture that offers well-considered, remarkable, usable spaces with universal access. Perhaps we can take inspiration from these spaces. Let’s give our buildings a bold voice and make sure the doors are open to everyone. 2015 Mark Mitchell markmitchell 2015-12-13T00:00:00+00:00 https://24ways.org/2015/designing-with-contrast/ design
73 How to Make Your Site Look Half-Decent in Half an Hour Programmers like me are often intimidated by design – but a little effort can give a huge return on investment. Here are one coder’s tips for making any site quickly look more professional. I am a programmer. I am not a designer. I have a degree in computer science, and I don’t mind Comic Sans. (It looks cheerful. Move on.) But although I am a programmer, I want to make my sites look attractive. This is partly out of vanity, and partly realism. Vanity because I want people to think my work is good, and realism because the research shows that people won’t think a site is credible unless it also looks attractive. For a very long time after I became a programmer, I was scared of design. Design seemed to consist of complicated rules that weren’t written down anywhere, plus an unlearnable sense of taste, possessed only by a black-clad elite. But a little while ago, I decided to do my best to hack what it took to make my own projects look vaguely attractive. And although this doesn’t come close to the effect a professional designer could achieve, gathering these resources for improving a site’s look and feel has been really helpful. If I hadn’t figured out some basic design shortcuts, it’s unlikely that a weekend hack of mine would have ended up on page three of the Daily Mail. And too often now, I see excellent programming projects that don’t reach the audience they deserve, simply because their design doesn’t match their execution. So, if you are a developer, my Christmas present to you is this: my own collection of hacks that, used rightly, can make your personal programming projects look professional, quickly. None are hard to learn, most are free, and they let you focus on writing code. One thing to note about these tips, though. They are a personal, pragmatic compilation. They are suggestions, not a definitive guide. You will definitely get better results by working with a professional designer, and by studying design more deeply. If you are a designer, I would love to hear your suggestions for the best tools that I’ve missed, and I’d love to know how we programmers can do things better. With that, on to the tools… 1. Use Bootstrap If you’re not already using Bootstrap, start now. I really think that Bootstrap is one of the most significant technical achievements of the last few years: it democratizes the whole process of web design. Essentially, Bootstrap is a a grid system, with a bunch of common elements. So you can lay your site out how you want, drop in simple elements like forms and tables, and get a good-looking, consistent result, without spending hours fiddling with CSS. You just need HTML. Another massive upside is that it makes it easy to make any site responsive, so you don’t have to worry about writing media queries. Go, get Bootstrap and check out the examples. To keep your site lightweight, you can customize your download to include only the elements you want. If you have more time, then Mark Otto’s article on why and how Bootstrap was created at Twitter is well worth a read. 2. Pimp Bootstrap Using Bootstrap is already a significant advance on not using Bootstrap, and massively reduces the tedium of front-end development. But you also run the risk of creating Yet Another Bootstrap Site, or Hack Day Design, as it’s known. If you’re really pressed for time, you could buy a theme from Wrap Bootstrap. These are usually created by professional designers, and will give a polish that we can’t achieve ourselves. Your site won’t be unique, but it will look good quickly. Luckily, it’s pretty easy to make Bootstrap not look too much like Bootstrap – using fonts, CSS effects, background images, colour schemes and so on. Most of the rest of this article covers different ways to achieve this. We are going to customize this Bootstrap example page. This already has some custom CSS in the <head>. We’ll pull it all out, and create a new CSS file, custom.css. Then we add a reference to it in the header. Now we’re ready to start customizing things. 3. Fonts Web fonts are one of the quickest ways to make your site look distinctive, modern, and less Bootstrappy, so we’ll start there. First, we can add some sweet fonts, from Google Web Fonts. The intimidating bit is choosing fonts that look nice together. Luckily, there are plenty of suggestions around the web: we’re going to use one of DesignShack’s suggested free Google Fonts pairings. Our fonts are Corben (for headings) and Nobile (for body copy). Then we add these files to our <head>. <link href="http://fonts.googleapis.com/css?family=Corben:bold" rel="stylesheet" type="text/css"> <link href="http://fonts.googleapis.com/css?family=Nobile" rel="stylesheet" type="text/css"> …and this to custom.css: h1, h2, h3, h4, h5, h6 { font-family: 'Corben', Georgia, Times, serif; } p, div { font-family: 'Nobile', Helvetica, Arial, sans-serif; } Now our example looks like this. It’s not going to win any design awards, but it’s immediately better: I also recommend the web font services Fontdeck, or Typekit – these have a wider selection of fonts, and are worth the investment if you regularly need to make sites look good. For more font combinations, Just My Type suggests appealing pairings from Typekit. Finally, you can experiment with type pairing ideas at Type Connection. For the design background on pairing fonts, Typekit’s post is worth a read. 4. Textures An instant way to make a site look classy is to use textures. You know the grey, stripy, indefinably elegant background on 24ways.org? That. If only there was a superb resource listing attractive, free, ready-to-use textures… Oh wait, there’s Atle Mo’s Subtle Patterns. We’re going to use Cream Dust, for an effect that can only be described as subtle. We download the file to a new /img/ directory, then add this to the CSS file: body { background: url(/img/cream_dust.png) repeat 0 0; } Bang: For some design background on patterns, I recommend reading through Smashing Magazine’s guidelines on textures. (TL;DR version: use textures to enhance beauty, and clarify the information architecture of your site; but don’t overdo it, or inadvertently obscure your text.) Still more to do, though. Onwards. 5. Icons Last year’s 24 ways taught us to use icon fonts for our site icons. This is great for the time-pressed coder, because icon fonts don’t just cut down on HTTP requests – they’re a lot quicker to set up than image-based icons, too. Bootstrap ships with an extensive, free for commercial use icon set in the shape of Font Awesome. Its icons are safe for screen readers, and can even be made to work in IE7 if needed (we’re not going to bother here). To start using these icons, just download Font Awesome, and add the /fonts/ directory to your site and the font-awesome.css file into your /css/ directory. Then add a reference to the CSS file in your header: <link rel="stylesheet" href="/css/font-awesome.css"> Finally, we’ll add a truck icon to the main action button, as follows. Why a truck? Why not? <a class="btn btn-large btn-success" href="#"><i class="icon-truck"></i> Sign up today</a> We’ll also tweak our CSS file to stop the icon nudging up against the button text: .jumbotron .btn i { margin-right: 8px; } And this is how it looks: Not the most exciting change ever, but it livens up the page a bit. The licence is CC-BY-3.0, so we also include a mention of Font Awesome and its URL in the source code. If you’d like something a little more distinctive, Shifticons lets you pay a few cents for individual icons, with the bonus that you only have to serve the icons you actually use, which is more efficient. Its icons are also friendly to screen readers, but won’t work in IE7. 6. CSS3 The next thing you could do is add some CSS3 goodness. It can really help the key elements of the site stand out. If you are pressed for time, just adding box-shadow and text-shadow to emphasize headings and standouts can be useful: h1 { text-shadow: 1px 1px 1px #ccc; } .div-that-you want-to-stand-out { box-shadow: 0 0 1em 1em #ccc; } We have a little more time though, so we’re going to do something more subtle. We’ll add a radial gradient behind the main heading, using an online gradient editor. The output is hefty, but you can see it in the CSS. Note that we also need to add the following to our HTML, for IE9 support: <!--[if gte IE 9]> <style type="text/css"> .gradient { filter: none; } </style> <![endif]--> And the effect – I don’t know what a designer would think, but I like the way it makes the heading pop. For a crash course in useful modern CSS effects, I highly recommend CodeSchool’s online course in Functional HTM5 and CSS3. It costs money ($25 a month to subscribe), but it’s worth it for the time you’ll save. As a bonus, you also get access to some excellent JavaScript, Ruby and GitHub courses. (Incidentally, if you find yourself fighting with basic float and display attributes in CSS – and there’s no shame in it, CSS layout is not intuitive – I recommend the CSS Cross-Country course at CodeSchool.) 7. Add a twist We could leave it there, but we’re going to add a background image, and give the site some personality. This is the area of design that I think many programmers find most intimidating. How do we create the graphics and photographs that a designer would use? The answer is iStockPhoto and its competitors – online image libraries where you can find and pay for images. They won’t be unique, but for our purposes, that’s fine. We’re going to use a Christmassy image. For a twist, we’re going to use Backstretch to make it responsive. We must pay for the image, then download it to our /img/ directory. Then, we set it as our <body>’s background-image, by including a JavaScript file with just the following line: $.backstretch("/img/winter.jpg"); We also reset the subtle pattern to become the background for our container image. It would look much better transparent, so we can use this technique in GIMP to make it see-through: .container-narrow { background: url(/img/cream_dust_transparent.png) repeat 0 0; } We also fiddle with the padding on body and .container-narrow a bit, and this is the result: (Aside: If this were a real site, I’d want to buy images in multiple sizes and ensure that Backstretch chose the most appropriately sized image for our screen, perhaps using responsive images.) How to find the effects that make a site interesting? I keep a set of bookmarks for interesting JavaScript and CSS effects I might want to use someday, from realistic shadows to animating grids. The JavaScript Weekly newsletter is a great source of ideas. 8. Colour schemes We’re just about getting there – though we’re probably past half an hour now – but that button and that menu still both look awfully Bootstrappy. Real sites, with real designers, have a colour palette, carefully chosen to harmonize and match the brand profile. For our purposes, we’re just going to borrow some colours from the image. We use Gimp’s colour picker tool to identify the hex values of the blue of the snow. Then we can use Color Scheme Designer to find contrasting, but complementary, colours. Finally, we use those colours for our central button. There are lots of tools to help us do this, such as Bootstrap Buttons. The new HTML is quite long, so I won’t paste it all here, but you can find it in the CSS file. We also reset the colour of the pills in the navigation menu, which is a bit easier: .nav-pills > .active > a, .nav-pills > .active > a:hover { background-color: #FF9473; } I’m not sure if the result is great to be honest, but at least we’ve lost those Bootstrap-blue buttons: Another way to do it, if you didn’t have an image to match, would be to borrow an attractive colour scheme. Colourlovers is a community where people create and share ready-made colour palettes. The key thing is to find a palette with an open licence, so you can legitimately use it. Unfortunately, you can’t search for palettes by licence type, but many do have open licences. Here’s a popular palette with a CC-BY-SA licence that allows reuse with attribution. As above, you can use the hex values from the palette in your custom CSS, and bask in the newly colourful results. 9. Read on With the above techniques, you can make a site that is starting to look slightly more professional, pretty quickly. If you have the time to invest, it’s well worth learning some design principles, if only so that design seems less intimidating and more like fun. As part of my design learning, I read a few introductory design books aimed at coders. The best I found was David Kadavy’s Design for Hackers: Reverse-Engineering Beauty, which explains the basic principles behind choosing colours, fonts, typefaces and layout. In the introduction to his book, David writes: No group stands to gain more from design literacy than hackers do… The one subject that is exceedingly frustrating for hackers to try to learn is design. Hackers know that in order to compete against corporate behemoths with just a few lines of code, they need to have good, clear design, but the resources with which to learn design are simply hard to find. Well said. If you have half a day to invest, rather than half an hour, I recommend getting hold of David’s book. And the journey is over. Perhaps that took slightly more than half an hour, but with practice, using the above techniques can become second nature. What useful tools have I missed? Designers, how would you improve on the above? I would love to know, so please give me your views in the comments. 2012 Anna Powell-Smith annapowellsmith 2012-12-16T00:00:00+00:00 https://24ways.org/2012/how-to-make-your-site-look-half-decent/ design
74 Should We Be Reactive? Evolution Looking at the evolution of the web and the devices we use should help remind us that the times we’re adjusting to are just another step on a journey. These times seem to be telling us that we need to embrace flexibility. Imagine an HTML file containing nothing but text. It’s viewable on any web-capable device and reasonably readable: the notion of the universality of the web was very much a founding principle. Right from the beginning, browser vendors understood that we’d want text to reflow (why wouldn’t we?), so I consider the first websites to have been fluid. As we attempted to exert more control through our designs in the early days of the web, debates about whether we should produce fixed or fluid sites raged. We could create fluid designs using tables, but what we didn’t have then was a wide range of web capable devices or the ability to control this fluidity. The biggest changes occurred when stats showed enough people using a different screen resolution we could cater for. To me, the techniques of responsive web design provide the control we were missing. Combining new approaches to layout and images with media queries empowered us to learn how to embrace the inherent flexibility of the web in ways to suit our work and the devices used by our audience. Perhaps another kind of flexibility might be found in how we use context to affect how we present our content; to consider how we might use the information we can access from people, browsers and devices to provide web experiences – effectively creating sites that react to initial or changing circumstances in the relationship between people and our content. Embracing flexibility So what is context? Put simply, you could think of it as a secondary piece of information that helps clarify the meaning of the first. It helps set a scene or describe circumstances. I think that Cennydd Bowles has summed it up really well through talks he’s given recently, in which he’s arrived at the acronym DETAILS (Device, Environment, Time, Activity, Individual, Location, Social) – I encourage you to keep an eye out for his next book due in the new year where he’ll explore this idea much further. This clarity over what context could mean in terms of what we do on the web is fundamental, directing us towards ways we might use it. When you stop to think about it, we’ve been using some basic pieces of this information right from the beginning, like bits of JavaScript or Java applets that serve an appropriate greeting to your site’s visitors, or show their location, or even local weather. But what if we think of this from the beginning of our projects? We should think about our content first. Once we know this and have a direction, perhaps then we can think about what context, or even multiple contexts, might help us to communicate more effectively. The real world There’s always been a disconnect between the real world and the web, which is to be expected. But the world around us is a sea of data; every fundamental building block: people, places, events and things have information waiting to be explored. For sites based around physical objects or locations, this divide is really apparent. We don’t ordinarily take the time to describe in code the properties of a place, or consider whether your relationship to the place in the real world should have any impact on your relationship with a site about it. When I think about local businesses, they have such rich properties to draw on and yet we don’t really explore them in any meaningful way, even through something as simple as opening hours. Now we have data… We’ve long had access to the current time both on server- and client-sides. The use of geolocation is easier than ever, but when we look at the range of information we could glean to help us make some choices, maybe there’s some help on the horizon from projects like the W3C Device APIs Working Group. This might prove useful to help make us aware of network and battery conditions of a device, along with the potential to gain data from other sensors, which could tell us about lighting conditions, ambient noise levels and temperature depending on the capabilities of the device. It may be that our sites have some form of login or access to your profile from another site. Along with data from our devices and browsers, this should give us a sense of how best to talk to our audience in certain situations. We don’t necessarily need to know any personal details, just enough to make decisions about how to present our sites. The reactive web? So why reactive web design? I’m hoping that a name might help us to have a common vocabulary not only about what we mean when we talk about context, but how it could be considered through our projects, right from the early stages. How could this manifest itself? A simple example might be a location-aware panel on your site. Perhaps the space is a little down in your content hierarchy but serves a perfectly valid purpose by default. To visitors outside the country perhaps this works fine, but within your country maybe this panel could be used to communicate more effectively. Further still, if we knew the visitors were in the vicinity, we could talk to them more directly. What if both time and location were relevant? This space could work as before but you could consider how time could intersect with your local audience. If you know they’re local and it’s a certain time of day, you could communicate directly with them. This example isn’t beyond what banner ads often do and uses easily accessible information. There are more unusual combinations we may be able to find, such as movement and presence. Perhaps a site that tells a story, which changes design and content based on whether you’re moving, how long you’ve been on the site and how far you’ve travelled. This isn’t what we typically expect from websites, but we should bear in mind that what websites are now will not be what they become in the future. You could do much of this contextual presentation through native apps, of course. The Silent History, an app novel written and designed for iPad and iPhone, uses an exploration element, providing “hundreds of location-based stories across the U.S. and around the world. These can be read only when your device’s GPS matches the coordinates of the specified location.” But considering the universality of the web, we could redefine what web-based experiences should be like. Not all methods would work well on the web, but that’s a decision that has to be made for a specific project. By thinking more broadly about any web-capable device, we can use what we know to provide relevant experiences for our site’s visitors. We need to be sure what we mean by relevant, of course! Reality bites While there are incredible possibilities, from a simple panel on a site to something bordering on living sites that evolve and change with our circumstances, we need to act with a degree of pragmatism and understand how much of what we could do is based on assumptions and the bias of our own experiences. We could go wild with changing the way our content is presented based on contextual information, but if we’re not careful what we end up with confuses and could provide a very fractured experience. As much as possible we need to think more ethnographically, observe and question people in the situations we think may be relevant, and test our assumptions as early as we can. Even on small projects, there may be ways we can validate our assumptions and test with our audience. The key to applying contextual content or cues is not to break the experience between contextual views (as I think we now wouldn’t when hiding content on a mobile view). It’s another instance of progressive enhancement – as we know certain pieces of information, we can enhance the experience. Also, if you do change content, how can you not make a more cumbersome experience for your visitors? It’s all about communication Content is at the core of what we do, but if we consider context we need to understand the impact on that. The effect could be as subtle as an altered hierarchy, involve swapping out panels of content, or in extreme instances perhaps all of your content might change. In some ways, this extends the notion of adaptive content that Karen McGrane has been talking about, to how we write and store the content we create. Thinking about the the impact of context may require us to re-evaluate our site structure, too. Whatever we decide, we have to be clear what will happen and manage the expectations of our users. The bottom line What I’m proposing isn’t that we go crazy and end up with a confused, disjointed set of experiences across the web. What I hope is that starting right from the beginning of a project, we think about what context is and could be, and see what relevance it might have to what we’re trying to communicate. This strategic process leads us to think about design. We are slowly adapting to what it means to be flexible through responsive and adaptive processes. What does thinking about contextual states mean to us (or designing for state in general)? Does this highlight again how difficult it’ll be for our tools to keep up with our processes and output? In terms of code, the vast majority of this data comes from the client-side through JavaScript. While we can progressively enhance, this could lead to a lot of code bloat through feature or capability detection, and potentially a lot of conditional loading of scripts. It’s a real shame we don’t get much we can rely on from the server-side – we know how unreliable user agents are! We need to understand why we’d do this. Are we trying to communicate well and be useful, or doing it to show off? Underneath it all, what do we base our decisions on? Do we have actual insight or are we proceeding from our assumptions and the bias of our own experiences? Scott Jenson summed it up best for me: (to paraphrase) the pain we put people through has to be greatly outweighed by the value we offer. I see that this could be another potential step in our evolution on the web; continuing this exploration of the flexibility the web allows us. It’s amazing we can do such incredible things from what is essentially a set of disparate, linked documents. 2012 Dan Donald dandonald 2012-12-09T00:00:00+00:00 https://24ways.org/2012/should-we-be-reactive/ design
77 Colour Accessibility Here’s a quote from Josef Albers: In visual perception a colour is almost never seen as it really is[…] This fact makes colour the most relative medium in art.Josef Albers, Interaction of Color, 1963 Albers was a German abstract painter and teacher, and published a very famous course on colour theory in 1963. Colour is very relative — not just in the way that it appears differently across different devices due to screen quality and colour management, but it can also be seen differently by different people — something we really need to be more mindful of when designing. What is colour blindness? Colour blindness very rarely means that you can’t see any colour at all, or that people see things in greyscale. It’s actually a decreased ability to see colour, or a decreased ability to tell colours apart from one another. How does it happen? Inside the typical human retina, there are two types of receptor cells — rods and cones. Rods are the cells that allow us to see dark and light, and shape and movement. Cones are the cells that allow us to perceive colour. There are three types of cones, each responsible for absorbing blue, red, and green wavelengths in the spectrum. Problems with colour vision occur when one or more of these types of cones are defective or absent entirely, and these problems can either be inherited through genetics, or acquired through trauma, exposure to ultraviolet light, degeneration with age, an effect of diabetes, or other factors. Colour blindness is a sex-linked trait and it’s much more common in men than in women. The most common type of colour blindness is called deuteranomaly which occurs in 7% of males, but only 0.5% of females. That’s a pretty significant portion of the population if you really stop and think about it — we can’t ignore this demographic. What does it look like? People with the most common types of colour blindness, like protanopia and deuteranopia, have difficulty discriminating between red and green hues. There are also forms of colour blindness like tritanopia, which affects perception of blue and yellow hues. Below, you can see what a colour wheel might look like to these different people. What can we do? Here are some things you can do to make your websites and apps more accessible to people with all types of colour blindness. Include colour names and show examples One of the most common annoyances I’ve heard from people who are colour-blind is that they often have difficulty purchasing clothing and they will sometimes need to ask another person for a second opinion on what the colour of the clothing might actually be. While it’s easier to shop online than in a physical store, there are still accessibility issues to consider on shopping websites. Let’s say you’ve got a website that sells T-shirts. If you only show a photo of the shirt, it may be impossible for a person to tell what colour the shirt really is. For clarification, be sure to reference the name of the colour in the description of the product. United Pixelworkers does a great job of following this rule. The St. John’s T-shirt has a quirky palette inspired by the unofficial pink, white and green Newfoundland flag, and I can imagine many people not liking it. Another common problem occurs when a colour filter has been added to a product search. Here’s an example from a clothing website with unlabelled colour swatches, and how that might look to someone with deuteranopia-type colour blindness. The colour search filter below, from the H&M website, is much better since it uses names instead. At first glance, Urban Outfitters also uses unlabelled colour swatches on product pages (below), but on closer inspection, the colour name is displayed on hover. This isn’t an ideal solution, because although it’ll work on a desktop browser, it won’t work on a touchscreen device where hovering isn’t an option. Using overly fancy colour names, like the ones you might find labelling high-end interior paint can be just as confusing as not using a colour name at all. Names like grape instead of purple don’t really give the viewer any useful information about what the colour actually is on a colour wheel. Is grape supposed to be purple, or could it refer to red grapes or even green? Stick with hue names as much as possible. Avoid colour-specific instructions When designing forms, avoid labelling required fields only with coloured text. It’s safer to use a symbol cue like the asterisk which is colour-independent. A similar example would be directing a user to click a green button to purchase a product. Label your buttons clearly and reference them in the site copy by function, not colour, to avoid confusion. Don’t rely on colour coding Designing accessible maps and infographics can be much more challenging. Don’t rely on colour coding alone — try to use a combination of colour and texture or pattern, along with precise labels, and reflect this in the key or legend. Combine a blue background with a crosshatched pattern, or a pink background with a stippled dot — your users will always have two pieces of information to work with. The map of the London subway system is an iconic image not just in London, but around the world. Unfortunately, it contains some colours that are indistinguishable from each other to a person with a vision problem. This is true not only for the London underground, but also for any other wayfinding system that relies on colour coding as the only key in a legend. There are printable versions of the map available online in black and white, using patterns and shades of black and grey that are distinguishable, but the point is that there would be no need for such a map if it were designed with accessibility in mind from the beginning. And, if you’re a person who has a physical disability as well as a vision problem, the “Step-Free” guide map which shows stations is based on the original coloured map. Provide alternatives and customization While it’s best to consider these issues and design your app to be accessible by default, sometimes this might not be possible. Providing alternative styles or allowing users to edit their own colours is a feature to keep in mind. The developers of the game Faster Than Light created an alternate colour-blind mode and asked for public feedback to make sure that it passed the test. Not much needed to be done, but you can see they added stripes to the red zones and changed some outlines to blue. iChat is also a good example. Although by default it uses coloured bubbles to indicate a user’s status (available for chat, away or idle, or busy), included in the preferences is a “User Shapes to Indicate Status” option, which changes the shape of the standard circles to green circles, yellow triangles and red squares. Pay attention to contrast Colours that are similar in value but different in hue may be easy to distinguish between for a user with good vision, but a person who suffers from colour blindness may not be able to tell them apart at all. Proofing your work in greyscale is a quick way to tell if there’s enough contrast between the most important information in your design. Check with a simulator There are many tools out there for simulating different types of colour blindness, and it’s worth checking your design to catch any potential problems up front. One is called Sim Daltonism and it’s available for Mac OS X. It’ll show a pop-up preview next to your cursor and you can choose which type of colour blindness you want to test from a drop-down menu. You can also proof for the two most common types of colour blindness right in Photoshop or Illustrator (CS4 and later) while you’re designing. The colour contrast check tool from designer and developer Jonathan Snook gives you the option to enter a colour code for a background, and a colour code for text, and it’ll tell you if the colour contrast ratio meets the Web Content Accessibility Guidelines 2.0. You can use the built-in sliders to adjust your colours until they meet the compliant contrast ratios. This is a great tool to test your palette before going live. For live websites, you can use the accessibility tool called WAVE, which also has a contrast checker. It’s important to keep in mind, though, that while WAVE can identify contrast errors in text, other things can slip through, so a site that passes the test does not automatically mean it’s accessible in reality. For example, the contrast checker here doesn’t notice that our red link in the introduction isn’t underlined, and therefore could blend into the surrounding paragraph text. I know that once I started getting into the habit of checking my work in a simulator, I became more mindful of any potential problem areas and it was easier to avoid them up front. It’s also made me question everything I see around me and it sends red flags off in my head if I think it’s a serious colour blindness fail. Understanding that colour is relative in the planning stages and following these tips will help us make more accessible design for all. 2012 Geri Coady gericoady 2012-12-04T00:00:00+00:00 https://24ways.org/2012/colour-accessibility/ design
81 Science! Sometimes we want to capture people’s attention at a glance to communicate something fast. At other times we want to have the interface fade away into the background, letting people paint pictures in their minds with our words (if you’ll forgive a little flowery festive flourish). I tend to distinguish between these two broad objectives as designing for impact on the one hand, and designing for immersion on the other. What defines them is interruption. Impact needs an attention-grabbing interruption. Immersion requires us to remove interruption from the interface. Careful design deliberately interrupts but doesn’t accidentally disrupt. If that seems to make sense to you, then you’ll find the following snippets of science as useful as I did. Saccades and fixations As you’re reading this your eyes are skipping along the lines in tiny jumps. During each jump everything is blurred. Each jump ends in a small pause so your brain can take a snapshot of the letters. It arranges them into words, and then parses out the meaning — fast — in around a quarter of a second. The jumps are called saccades. The pauses are called fixations. Sometimes we take regressive saccades, skipping back to reread. There’s a simple example in the excellent little book, Detail in Typography, by Jost Hochuli. If you want to explore the science of reading in much more depth, I recommend the excellent paper, “The Science of Word Recognition”, by Dr Kevin Larson of Microsoft. To design for legibility and readability is to design for saccades and fixations. It’s the craft of making it easy for people’s brains to extract meaning, using techniques like good contrast, font size, spacing and structure, and only interrupting the reading experience deliberately. Scan paths At some point when visiting 24 ways you probably scanned the screen to get orientated. The journey your eyes took is known as a scan path. Scan paths are made up of saccades and fixations. Right now you’re following a scan path as you read, along one line, and down to the next. This is a map of the scan paths found by Olivier Le Meur from observing people looking at Rembrandt’s Leçon d’anatomie: For websites, the scan path is a little different. This is an aggregate scan path of Google from LC Technologies: The average shape of a website scan path becomes clearer in this average scan path taken by forty-six people during research by the Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools: Just like when we read text arranged left to right in a vertical column, scan paths follow a roughly Z-shaped pattern from the top left to bottom right. Sometimes we skip back to reread a word or sentence, or glance again at a specific element, but the Z-shaped scan path persists. Designing for scan paths is to organise content to help people move through an interface to get orientated, and to read. The elements that are important enough to need impact must interrupt the scan path and clearly call attention to themselves. However, they don’t always need to clip people round the ear from multiple directions at once to get attention. It helps to list elements by importance. That gives us an interruption hierarchy to work with. Elements can then interrupt the design with degrees of contrast to the rest of the content using either positioning, treatment, or both. Ta-da! Impact achieved, but gently. No clips round the ear required. Swinging mood Human beings are resilient. Among the immersion and occasional interruptions, we even like a little disruption, especially if it’s absurd and funny. The Ling’s Cars website proves it. In fact, we’re so resilient that we can work around all kinds of mayhem to get a seemingly simple task done. In one study, “The Aesthetics of Reading” (PDF, 480Kb), Dr Kevin Larson of Microsoft and Dr Rosalind Picard of MIT explored the effect of good typography on mood. Two versions of the New Yorker ePeriodical were created. One was typeset well and the other poorly. They engaged twenty volunteers — half male, half female — and showed the good version to half of the participants. The other half saw the poor version. The good doctors found that, “there are important differences between good and poor typography that appear to have little effect on common performance measures such as reading speed and comprehension.” In short, good typography didn’t help people read faster or comprehend better. Oh. On the face of it that seems to invalidate what we designers do. Hold your horses, though! They also found that “the participants who received the good typography performed better on relative subjective duration and on certain cognitive tasks”, and that “good typography induces a good mood.” This means that even though there were no actual differences in reading speed and comprehension, the people who read the version with good typography thought that it took less time to read, and were induced into a good mood by doing so. Not only that, but by being in a good mood, people were more capable of completing creative tasks faster. That was a revelation to me. It means that the study showed there is a positive, measurable, emotional and perceptual benefit to good typography and design. To paraphrase: time and tasks fly when you’re having fun! Source: Nationaal Archief of the Netherlands: Cheering man after the first goal, Netherlands vs. Belgium, Amsterdam, 1931. So, among all my talk of saccades, fixations, scan paths and typesetting, there is science, and the science helps us qualify our design decisions when we need to, and do our jobs better. The science helps us understand how people will interact with our work, and what the actual benefits are for them, and the products or organisations we serve. Good design equals a subjectively quicker experience, a good mood, objectively faster completion of tasks, and happiness for everyone. Thank you, science! 2012 Jon Tan jontan 2012-12-24T00:00:00+00:00 https://24ways.org/2012/science/ design