| 14 |
The Command Position Principle |
Living where I do, in a small village in rural North Wales, getting anywhere means driving along narrow country roads. Most of these are just about passable when two cars meet.
If you’re driving too close to the centre of the road, when two drivers meet you stop, glare at each other and no one goes anywhere. Drive too close to your nearside and in summer you’ll probably scratch your paintwork on the hedgerows, or in winter you’ll sink your wheels into mud.
Driving these lanes requires a balance between caring for your own vehicle and consideration for someone else’s, but all too often, I’ve seen drivers pushed towards the hedgerows and mud when someone who’s inconsiderate drives too wide because they don’t want to risk scratching their own paintwork or getting their wheels dirty.
If you learn to ride a motorcycle, you’ll be taught about the command position:
Approximate central position, or any position from which the rider can exert control over invitation space either side.
The command position helps motorcyclists stay safe, because when they ride in the centre of their lane it prevents other people, usually car drivers, from driving alongside, either forcing them into the curb or potentially dangerously close to oncoming traffic.
Taking the command position isn’t about motorcyclists being aggressive, it’s about them being confident. It’s them knowing their rightful place on the road and communicating that through how they ride.
I’ve recently been trying to take that command position when driving my car on our lanes. When I see someone coming in the opposite direction, instead of instinctively moving closer to my nearside — and in so doing subconsciously invite them into my space on the road — I hold both my nerve and a central position in my lane. Since I done this I’ve noticed that other drivers more often than not stay in their lane or pull closer to their nearside so we occupy equal space on the road. Although we both still need to watch our wing mirrors, neither of us gets our paint scratched or our wheels muddy.
We can apply this principle to business too, in particular to negotiations and the way we sell. Here’s how we might do that.
Commanding negotiations
When a customer’s been sold to well — more on that in just a moment — and they’ve made the decision to buy, the thing that usually stands in the way of us doing business is a negotiation over price. Some people treat negotiations as the equivalent of driving wide. They act offensively, because their aim is to force the other person into getting less, usually in return for giving more.
In encounters like this, it’s easy for us to act defensively. We might lack confidence in the price we ask for, or the value of the product or service we offer. We might compromise too early because of that. When that happens, there’s a pretty good chance that we’ll drive away with less than we deserve unless we use the command position principle to help us.
Before we start any negotiation it’s important to know that both sides ultimately want to reach an agreement. This isn’t always obvious. If one side isn’t already committed, at least in principle, then it’s not a negotiation at that point, it’s something else.
For example, a prospective customer may be looking to learn our lowest price so that they can compare it to our competitors. When that’s the case, we’ve probably failed to qualify that prospect properly as, after all, who wants to be chosen simply because they’re the cheapest? In this situation, negotiating is a waste of time since we don’t yet know that it will result in us making a deal. We should enter into a negotiation only when we know where we stand. So ask confidently: “Are you looking to [make a decision]?”
When that’s been confirmed, it’s down to everyone to compromise until a deal’s been reached. That’s because good negotiations aren’t about one side beating the other, they’re about achieving a good deal for both. Using the command position principle helps us to maintain control over our negotiating space and affords us the opportunity to give ground only if we need to and only when we’re ready. It can also ensure that the person we’re negotiating with gives up some of their space.
Commanding sales
It’s not always necessary to negotiate when we’re doing a business deal, but we should always be prepared to sell. One of the most important parts of our sales process should be controlling when and how we tell someone our price.
Unless it’s impossible to avoid, don’t work out a price for someone on the spot. When we do that we lose control over the time and place for presenting our price alongside the value factors that will contribute to the prospective customer accepting that price. For the same reason, never give a ballpark or, worse, a guesstimate figure. If the question of price comes up before we’re fully prepared, we should say politely that we need more time to work out a meaningful cost.
When we are ready, we shouldn’t email a price for our prospective customer to read unaccompanied. Instead, create an opportunity to talk a prospect through our figures, demonstrate how we arrived at them and, most importantly, explain the value of what we’re selling to their business. Agree a time and place to do this and, if possible, do it all face-to-face.
We shouldn’t hesitate when we give someone a price. When we sound even the slightest bit unsure or apologetic, we give the impression that we’ll be flexible in our position before negotiations have even begun.
Think about the command position principle, know the price and present it confidently. That way we send a clear signal that we know our business and how we deal with people. The command position principle isn’t about being cocky, it’s about showing other people respect, asking for it in return and showing it to ourselves.
Earlier, I mentioned selling well, because we sometimes hear people say that they dislike being sold to. In my experience, it’s not that people dislike the sales process, it’s that we dislike it done badly.
Taking part in a good sales process, either by selling or being sold to, can be a pleasurable experience. Try to be confident — after all, we understand how our skills will benefit a customer better than anyone else. Our confidence will inspire confidence in others.
Self-confidence isn’t the same as arrogance, just as the command position isn’t the same as riding without consideration for others. The command position principle preserves others’ space as well as our own. By the same token, we should be considerate of others’ time and not waste it and our own by attempting to force them into buying something that’s inappropriate.
To prevent this from happening, evaluate them well to ensure that they’re the right customer for us. If they’re not, let them go on their way. They’ll thank us for it and may well become customers the next time we meet.
The business of closing a deal can be made an enjoyable experience for everyone if we take control by guiding someone through the sales process by asking the right questions to uncover their concerns, then allaying them by being knowledgeable and confident. This is riding in the command position.
Just like demonstrating we know our rightful position on the road, knowing our rightful place in a business relationship and communicating that through how we deal with people will help everyone achieve an equitable balance. When that happens in business, as well as on the road, no one gets their paintwork scratched or their wheels muddy. |
2013 |
Andy Clarke |
andyclarke |
2013-12-23T00:00:00+00:00 |
https://24ways.org/2013/the-command-position-principle/ |
business |
| 44 |
Taglines and Truisms |
To bring her good luck, “white rabbits” was the first thing that my grandmother said out loud on the first day of every month. We all need a little luck, but we shouldn’t rely on it, especially when it comes to attracting new clients.
The first thing we say to a prospective client when they visit our website for the first time helps them to understand not only what we do but why we do it. We can also help them understand why they should choose to work with us over one of our competitors.
Take a minute or two to look at your competitors’ websites. What’s the first thing that they say about themselves? Do they say that they “design delightful digital experiences,” “craft beautiful experiences” or “create remarkable digital experiences?”
It’s easy to find companies who introduce themselves with what they do, their proposition, but what a company does is only part of their story. Their beliefs and values, what they stand for why they do what they do are also important.
When someone visits our websites for the first time, we have only a brief moment to help them understand us. To help us we can learn from the advertising industry, where the job of a tagline is to communicate a concept, deliver a message and sell a product, often using only a few words.
When an advertising campaign is effective, its tagline stays with you, sometimes long after that campaign is over. For example, can you remember which company or brand these taglines help to sell? (Answers at the bottom of the article:)
The Ultimate Driving Machine
Just Do It
Don’t Leave Home Without It
A clever tagline isn’t just a play on words, although it can include one. A tagline does far more than help make your company memorable. Used well, it brings together notions of what makes your company and what you offer special. Then it expresses those notions in a few words or possibly a short sentence.
I’m sure that everyone can find examples of company slogans written in the type of language that should stay within the walls of a marketing department. We can also find taglines where the meaning is buried so deep that the tag itself becomes effectively meaningless.
A meaningful tagline supports our ideas about who we are and what we offer, and provides a platform for different executions of them, sometimes over a period of time. For a tagline to work well, it must allow for current and future ideas about a brand.
It must also be meaningful to our brand and describe a truism, a truth that need not be a fact or statistic, but something that’s true about us, who we are, what we do and why that’s distinctive. It can be obvious, funny, serious or specific but above all it must be true. It should also be difficult to argue with, making your messages difficult to argue with too.
I doubt that I need remind you who this tagline belongs to:
There are some things money can’t buy. For everything else there’s MasterCard.
That tagline was launched in 1997 by McCann-Erickson along with the “Priceless” campaign and it helped establish MasterCard as a friendlier credit card company, one with a sense of humour.
MasterCard’s truism is that the things which really matter in life can’t be bought. They are worth more than anything that a monetary value can be applied to. In expressing that truism through the tagline, MasterCard’s advertising tells people to use not just any credit card, but their MasterCard, to pay for everything they buy.
“Guinness is good for you” may have been a stretch, but “Good things come to those who wait” builds on the truism that patience is a virtue and therefore a good pint of Guinness takes time to pour (119.5 seconds. I know you were wondering.)
The fact that British Airways flies to more destinations than any other airline is their truism, and led their advertisers to the now famous tagline, “The world’s favourite airline.”
At my company, Stuff & Nonsense, we’ve been thinking about taglines as we think about our position within an industry that seems full of companies who “design”, “craft”, and “create” “delightful”, “beautiful”, “remarkable digital experiences”.
Much of what made us different has changed along with the type of work we’re interested in doing. Our work’s expanded beyond websites and now includes design for mobile and other media. It’s true we can’t know how or where it will be seen. The ways that we make it are flexible too as we’re careful not to become tied to particular tools or approaches.
It’s also true that we’re a small team. One that’s flexible enough to travel around the world to work alongside our clients. We join their in-house teams and we collaborate with them in ways that other agencies often find more difficult. We know that our clients appreciate our flexibility and have derived enormous value from it. We know that we’ve won business because of it and that it’s now a big part of our proposition.
Our truism is that we’re flexible, “Fabulously flexible” as our tagline now expresses. And although we know that there may be other agencies who can be similarly flexible – after all, being flexible is not a unique selling proposition – only we do it so fabulously.
As the old year rolls into the new, how will your company describe what you do in 2015? More importantly, how will you tell prospective clients why you do it, what matters to you and why they should work with you?
Start by writing a list of truisms about your company. Write as many as you can, but then whittle that list down to just one, the most important truth. Work on that truism to create a tagline that’s meaningful, difficult to be argue with and, above all, uniquely yours.
Answers
The Ultimate Driving Machine (BMW)
Just Do It (Nike)
Don’t Leave Home Without It (American Express) |
2014 |
Andy Clarke |
andyclarke |
2014-12-23T00:00:00+00:00 |
https://24ways.org/2014/taglines-and-truisms/ |
business |
| 51 |
Blow Your Own Trumpet |
Even if your own trumpet’s tiny and fell out of a Christmas cracker, blowing it isn’t something that everyone’s good at. Some people find selling themselves and what they do difficult. But, you know what? Boo hoo hoo. If you want people to buy something, the reality is you’d better get good at selling, especially if that something is you.
For web professionals, the best place to tell potential business customers or possible employers about what you do is on your own website. You can write what you want and how you want, but that doesn’t make knowing what to write any easier. As a matter of fact, writing for yourself often proves harder than writing for someone else.
I spent this autumn thinking about what I wanted to say about Stuff & Nonsense on the website we relaunched recently. While I did that, I spoke to other designers about how they struggled to write about their businesses.
If you struggle to write well, don’t worry. You’re not on your own. Here are five ways to hit the right notes when writing about yourself and your work.
Be genuine about who you are
I’ve known plenty of talented people who run a successful business pretty much single-handed. Somehow they still feel awkward presenting themselves as individuals. They wonder whether describing themselves as a company will give them extra credibility. They especially agonise over using “we” rather than “I” when describing what they do. These choices get harder when you’re a one-man band trading as a limited company or LLC business entity.
If you mainly work alone, don’t describe yourself as anything other than “I”. You might think that saying “we” makes you appear larger and will give you a better chance of landing bigger and better work, but the moment a prospective client asks, “How many people are you?” you’ll have some uncomfortable explaining to do. This will distract them from talking about your work and derail your sales process. There’s no need to be anything other than genuine about how you describe yourself. You should be proud to say “I” because working alone isn’t something that many people have the ability, business acumen or talent to do.
Explain what you actually do
How many people do precisely the same job as you? Hundreds? Thousands? The same goes for companies. If yours is a design studio, development team or UX consultancy, there are countless others saying exactly what you’re saying about what you do. Simply stating that you code, design or – God help me – “handcraft digital experiences” isn’t enough to make your business sound different from everyone else. Anyone can and usually does say that, but people buy more than deliverables. They buy something that’s unique about you and your business.
Potentially thousands of companies deliver code and designs the same way as Stuff & Nonsense, but our clients don’t just buy page designs, prototypes and websites from us. They buy our taste for typography, colour and layout, summed up by our “It’s the taste” tagline and bowler hat tip to the PG Tips chimps. We hope that potential clients will understand what’s unique about us. Think beyond your deliverables to what people actually buy, and sell the uniqueness of that.
Describe work in progress
It’s sad that current design trends have made it almost impossible to tell one website from another. So many designers now demonstrate finished responsive website designs by pasting them onto iMac, MacBook, iPad and iPhone screens that their portfolios don’t fare much better. Every designer brings their own experience, perspective and process to a project. In my experience, it’s understanding those differences which forms a big part of how a prospective client makes a decision about who to work with. Don’t simply show a prospective client the end result of a previous project; explain your process, the development of your thinking and even the wrong turns you took.
Traditional case studies, like the one I’ve just written about Stuff & Nonsense’s work for WWF UK, can take a lot of time. That’s probably why many portfolios get out of date very quickly. Designers make new work all the time, so there must be a better way to show more of it more often, to give prospective clients a clearer understanding of what we do. At Stuff & Nonsense our solution was to create a feed where we could post fragments of design work throughout a project. This also meant rewriting our Contract Killer to give us permission to publish work before someone signs it off.
Outline a client’s experience
Recently a client took me to one side and offered some valuable advice. She told me that our website hadn’t described anything about the experience she’d had while working with us. She said that knowing more about how we work would’ve helped her make her buying decision.
When a client chooses your business, they’re hoping for more than a successful outcome. They want their project to run smoothly. They want to feel that they made a correct decision when they chose you. If they work for an organisation, they’ll want their good judgement to be recognised too. Our client didn’t recognise her experience because we hadn’t made our own website part of it. Remember, the challenge of creating a memorable user experience starts with selling to the people paying you for it.
Address your ideal client
It’s important to understand that a portfolio’s job isn’t to document your work, it’s to attract new work from clients you want. Make sure that work you show reflects the work you want, because what you include in your portfolio often leads to more of the same.
When you’re writing for your portfolio and elsewhere on your website, imagine that you’re addressing your ideal client. Picture them sitting opposite and answer the questions they’d ask as you would in conversation. Be direct, funny if that’s appropriate and serious when it’s not. If it helps, ask a friend to read the questions aloud and record what you say in response. This will help make what you write sound natural. I’ve found this technique helps clients write copy too.
Toot your own horn
Some people confuse expressing confidence in yourself and your work as boastfulness, but in a competitive world the reality is that if you are to succeed, you need to show confidence so that others can show their confidence in you. If you want people to hear you, pick up your trumpet and blow it. |
2015 |
Andy Clarke |
andyclarke |
2015-12-23T00:00:00+00:00 |
https://24ways.org/2015/blow-your-own-trumpet/ |
business |
| 90 |
Monkey Business |
“Too expensive.” “Over-priced.” “A bit rich.”
They all mean the same thing.
When you say that something’s too expensive, you’re doing much more than commenting on a price. You’re questioning the explicit or implicit value of a product or a service. You’re asking, “Will I get out of it what you want me to pay for it?” You’re questioning the competency, judgement and possibly even integrity of the individual or company that gave you that price, even though you don’t realise it. You might not be saying it explicitly, but what you’re implying is, “Have you made a mistake?”, “Am I getting the best deal?”, “Are you being honest with me?”, “Could I get this cheaper?”
Finally, you’re being dishonest, because deep down you know all too well that there’s no such thing as too expensive.
Why?
It doesn’t matter what you’re questioning the price of. It could be a product, a service or the cost of an hour, day or week of someone’s time. Whatever you’re buying, too expensive is always an excuse. Saying it shifts acceptability of a price back to the person who gave it. What you should say, but are too afraid to admit, is:
“It’s more money than I wanted to pay.”
“It’s more than I estimated it would cost.”
“It’s more than I can afford.”
Everyone who’s given a price for a product or service will have been told at some point that it’s too expensive. It’s never comfortable to hear that. Thoughts come thick and fast: “What do I do?” “How do I react?” “Do I really want the business?” “Am I prepared to negotiate?” “How much am I willing to compromise?”
It’s easy to be defensive when someone questions a price, but before you react, stay calm and remember that if someone says what you’re offering is too expensive, they’re saying more about themselves and their situation than they are about your price. Learn to read that situation and how to follow up with the right questions.
Imagine you’ve quoted someone for a week of your time. “That’s too expensive,” they respond. How should you handle that? Think about what they might otherwise be saying.
“It’s more money than I want to pay” may mean that they don’t understand the value of your service. How could you respond?
Start by asking what similar projects they’ve worked on and the type of people they worked with. Find out what they paid and what they got for their money, because it’s possible what you offer is different from what they had before. Ask if they saw a return on that previous investment. Maybe their problem isn’t with your headline price, but the value they think they’ll receive. Put the emphasis on value and shift the conversation to what they’ll gain, rather than what they’ll spend.
It’s also possible they can’t distinguish your service from those of your competitors, so now would be a great time to explain the differences. Do you work faster? Explain how that could help them launch faster, get customers faster, make money faster. Do you include more? Emphasise that, and how unique the experience of working with you will be.
“It’s more than I estimated it would cost” could mean that your customer hasn’t done their research properly. You’d never suggest that to them, of course, but you should ask how they’ve arrived at their estimate. Did they base it on work they’ve purchased previously? How long ago was that? Does it come from comparable work or from a different sector?
Help your customer by explaining how you arrived at your estimate. Break down each element and while you’re doing that, emphasise the parts of your process that you know will appeal to them. If you know that they’ve had difficulty with something in the past, explain how your approach will benefit them. People almost always value a positive experience more than the money they’ll save.
“It’s more than I can afford” could mean they can’t afford what you offer at all, but it could also mean they can’t afford it right now or all at once. So ask if they could afford what you’re asking if they spread payment over a longer period? Ask, “Would that mean you’ll give me the business?”
It’s possible they’re asking for too much for what they can afford to pay. Will they compromise? Can you reach an agreement on something less? Ask, “If we can agree what’s in and what’s out, will you give me the business?”
What can they afford? When you know, you’re in a good position to decide if the deal makes good business sense, for both of you. Ask, “If I can match that price, will you give me the business?”
There’s no such thing as “a bit rich”, only ways for you to get to know your customer better. There’s no such thing as “over-priced”, only opportunities for you to explain yourself better. You should relish those opportunities. There’s really also no such thing as “too expensive”, just ways to set the tone for your relationship and help you develop that relationship to a point where money will be less of a deciding factor.
Unfinished Business
Join me and my co-host Anna Debenham next year for Unfinished Business, a new discussion show about the business end of working in web, design and creative industries. |
2012 |
Andy Clarke |
andyclarke |
2012-12-23T00:00:00+00:00 |
https://24ways.org/2012/monkey-business/ |
business |
| 105 |
Contract Killer |
When times get tough, it can often feel like there are no good people left in the world, only people who haven’t yet turned bad. These bad people will go back on their word, welch on a deal, put themselves first. You owe it to yourself to stay on top. You owe it to yourself to ensure that no matter how bad things get, you’ll come away clean. You owe it yourself and your business not to be the guy lying bleeding in an alley with a slug in your gut.
But you’re a professional, right? Nothing bad is going to happen to you.
You’re a good guy. You do good work for good people.
Think again chump.
Maybe you’re a gun for hire, a one man army with your back to the wall and nothing standing between you and the line at a soup kitchen but your wits. Maybe you work for the agency, or like me you run one of your own. Either way, when times get tough and people get nasty, you’ll need more than a killer smile to save you. You’ll need a killer contract too.
It was exactly ten years ago today that I first opened my doors for business. In that time I’ve thumbed through enough contracts to fill a filing cabinet. I’ve signed more contracts than I can remember, many so complicated that I should have hired a lawyer (or detective) to make sense of their complicated jargon and solve their cross-reference puzzles. These documents had not been written to be understood on first reading but to spin me around enough times so as to give the other player the upper-hand.
If signing a contract I didn’t fully understand made me a stupid son-of-a-bitch, not asking my customers to sign one just makes me plain dumb. I’ve not always been so careful about asking my customers to sign contracts with me as I am now. Somehow in the past I felt that insisting on a contract went against the friendly, trusting relationship that I like to build with my customers. Most of the time the game went my way. On rare the occasions when a fight broke out, I ended up bruised and bloodied. I learned that asking my customers to sign a contract matters to both sides, but what also matters to me is that these contracts should be more meaningful, understandable and less complicated than any of those that I have ever autographed.
Writing a killer contract
If you are writing a contract between you and your customers it doesn’t have to conform to the seemingly standard format of jargon and complicated legalese. You can be creative. A killer contract will clarify what is expected of both sides and it can also help you to communicate your approach to doing business. It will back-up your brand values and help you to build a great relationship between you and your customers. In other words, a creative contract can be a killer contract.
Your killer contract should cover:
A simple overview of who is hiring who, what they are being hired to do, when and for how much
What both parties agree to do and what their respective responsibilities are
The specifics of the deal and what is or isn’t included in the scope
What happens when people change their minds (as they almost always do)
A simple overview of liabilities and other legal matters
You might even include a few jokes
To help you along, I will illustrate those bullet points by pointing both barrels at the contract that I wrote and have been using at Stiffs & Nonsense for the past year. My contract has been worth its weight in lead and you are welcome to take all or any part of it to use for yourself. It’s packing a creative-commons attribution share-a-like license. That means you are free to re-distribute it, translate it and otherwise re-use it in ways I never considered. In return I only ask you mention my name and link back to this article. As I am only an amateur detective, you should have it examined thoroughly by your own, trusted legal people if you use it.
NB: The specific details of this killer contract work for me and my customers. That doesn’t mean that they will work for you and yours. The ways that I handle design revisions, testing, copyright ownership and other specifics are not the main focus of this article. That you handle each of them carefully when you write your own killer contract is.
Kiss Me, Deadly
Setting a tone and laying foundations for agreement
The first few paragraphs of a killer contract are the most important. Just like a well thought-out web page, these first few words should be simple, concise and include the key points in your contract. As this is the part of the contract that people absorb most easily, it is important that you make it count. Start by setting the overall tone and explaining how your killer contract is structured and why it is different.
We will always do our best to fulfill your needs and meet your goals, but sometimes it is best to have a few simple things written down so that we both know what is what, who should do what and what happens if stuff goes wrong. In this contract you won’t find complicated legal terms or large passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what’s best for the safety of both parties, now and in the future.
In short
You ([customer name]) are hiring us ([company name]) located at [address] to [design and develop a web site] for the estimated total price of [total] as outlined in our previous correspondence. Of course it’s a little more complicated, but we’ll get to that.
The Big Kill
What both parties agree to do
Have you ever done work on a project in good faith for a junior member of a customer’s team, only to find out later that their spending hadn’t been authorized? To make damn sure that does not happen to you, you should ask your customer to confirm that not only are they authorized to enter into your contract but that they will fulfill all of their obligations to help you meet yours. This will help you to avoid any gunfire if, as deadline day approaches, you have fulfilled your side of the bargain but your customer has not come up with the goods.
As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we need to complete the project including text, images and other information as and when we need it, and in the format that we ask for. You agree to review our work, provide feedback and sign-off approval in a timely manner too. Deadlines work two ways and you will also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract.
We have the experience and ability to perform the services you need from us and we will carry them out in a professional and timely manner. Along the way we will endeavor to meet all the deadlines set but we can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off our work on-time at any stage. On top of this we will also maintain the confidentiality of any information that you give us.
My Gun Is Quick
Getting down to the nitty gritty
What appear at first to be a straight-forward projects can sometimes turn long and complicated and unless you play it straight from the beginning your relationship with your customer can suffer under the strain. Customers do, and should have the opportunity to, change their minds and give you new assignments. After-all, projects should be flexible and few customers know from the get-go exactly what they want to see. If you handle this well from the beginning you will help to keep yourself and your customers from becoming frustrated. You will also help yourself to dodge bullets in the event of a fire-fight.
We will create designs for the look-and-feel, layout and functionality of your web site. This contract includes one main design plus the opportunity for you to make up to two rounds of revisions. If you’re not happy with the designs at this stage, you will pay us in full for all of the work that we have produced until that point and you may either cancel this contract or continue to commission us to make further design revisions at the daily rate set out in our original estimate.
We know from plenty of experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your first idea about how something should look, or how it might work. We don’t want to limit either your options or your opportunities to change your mind.
The estimate/quotation prices at the beginning of this document are based on the number of days that we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra pages or templates or even add new functionality, that won’t be a problem. You will be charged the daily rate set out in the estimate we gave you. Along the way we might ask you to put requests in writing so we can keep track of changes.
As I like to push my luck when it comes to CSS, it never hurts to head off the potential issue of progressive enrichment right from the start. You should do this too. But don’t forget that when it comes to technical matters your customers may have different expectations or understanding, so be clear about what you will and won’t do.
If the project includes XHTML or HTML markup and CSS templates, we will develop these using valid XHTML 1.0 Strict markup and CSS2.1 + 3 for styling. We will test all our markup and CSS in current versions of all major browsers including those made by Apple, Microsoft, Mozilla and Opera. We will also test to ensure that pages will display visually in a ‘similar’, albeit not necessarily an identical way, in Microsoft Internet Explorer 6 for Windows as this browser is now past it’s sell-by date.
We will not test these templates in old or abandoned browsers, for example Microsoft Internet Explorer 5 or 5.5 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need to show the same or similar visual design to visitors using these older browsers, we will charge you at the daily rate set out in our original estimate for any necessary additional code and its testing.
The Twisted Thing
It is not unheard of for customers to pass off stolen goods as their own. If this happens, make sure that you are not the one left holding the baby. You should also make it clear who owns the work that you make as customers often believe that because they pay for your time, that they own everything that you produce.
Copyrights
You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the web site are either owned by your good selfs, or that you have permission to use them. When we receive your final payment, copyright is automatically assigned as follows:
You own the graphics and other visual elements that we create for you for this project. We will give you a copy of all files and you should store them really safely as we are not required to keep them or provide any native source files that we used in making them.
You also own text content, photographs and other data you provided, unless someone else owns them. We own the XHTML markup, CSS and other code and we license it to you for use on only this project.
Vengeance Is Mine!
The fine print
Unless your work is pro-bono, you should make sure that your customers keep you in shoe leather. It is important that your customers know from the outset that they must pay you on time if they want to stay on good terms.
We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.
[Payment schedule]
No killer contract would be complete without you making sure that you are watching your own back. Before you ask your customers to sign, make it clear-cut what your obligations are and what will happen if any part of your killer contract finds itself laying face down in the dirt.
We can’t guarantee that the functions contained in any web page templates or in a completed web site will always be error-free and so we can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this web site and any other web pages, even if you have advised us of the possibilities of such damages.
Just like a parking ticket, you cannot transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
Phew.
Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of [English] courts. Oh and don’t forget those men with big dogs.
Survival… Zero!
Take it from me, packing a killer contract will help to keep you safe when times get tough, but you must still keep your wits about you and stay on the right side of the law.
Don’t be a turkey this Christmas.
Be a contract killer.
Update, May 2010: For a follow-on to this article see Contract Killer: The Next Hit |
2008 |
Andy Clarke |
andyclarke |
2008-12-23T00:00:00+00:00 |
https://24ways.org/2008/contract-killer/ |
business |
| 122 |
A Message To You, Rudy - CSS Production Notes |
When more than one designer or developer work together on coding an XHTML/CSS template, there are several ways to make collaboration effective. Some prefer to comment their code, leaving a trail of bread-crumbs for their co-workers to follow. Others use accompanying files that contain their working notes or communicate via Basecamp.
For this year’s 24ways I wanted to share a technique that I has been effective at Stuff and Nonsense; one that unfortunately did not make it into the final draft of Transcending CSS. This technique, CSS production notes, places your page production notes in one convenient place within an XHTML document and uses nothing more than meaningful markup and CSS.
Let’s start with the basics; a conversation between a group of people. In the absence of notes or conversation elements in XHTML you need to make an XHTML compound that will effectively add meaning to the conversation between designers and developers. As each person speaks, you have two elements right there to describe what has been said and who has spoken: <blockquote> and its cite attribute.
<blockquote cite="andy">
<p>This project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.</p>
</blockquote>
With more than one person speaking, you need to establish a temporal order for the conversation. Once again, the element to do just that is already there in XHTML; the humble ordered list.
<ol id="notes">
<li>
<blockquote cite="andy">
<p>This project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.</p>
</blockquote>
</li>
<li>
<blockquote cite="dan">
<p>Those bits are simple and bulletproof.</p>
</blockquote>
</li>
</ol>
Adding a new note is as simple as adding a new item to list, and if you prefer to add more information to each note, such as the date or time that the note was written, go right ahead. Place your note list at the bottom of the source order of your document, right before the closing <body> tag. One advantage of this approach over using conventional comments in your code is that all the notes are unobtrusive and are grouped together in one place, rather than being spread throughout your document.
Basic CSS styling
For the first stage you are going to add some basic styling to the notes area, starting with the ordered list. For this design I am basing the look and feel on an instant messenger window.
ol#notes {
width : 300px;
height : 320px;
padding : .5em 0;
background : url(im.png) repeat;
border : 1px solid #333;
border-bottom-width : 2px;
-moz-border-radius : 6px; /* Will not validate */
color : #000;
overflow : auto;
}
ol#notes li {
margin : .5em;
padding : 10px 0 5px;
background-color : #fff;
border : 1px solid #666;
-moz-border-radius : 6px; /* Will not validate */
}
ol#notes blockquote {
margin : 0;
padding : 0;
}
ol#notes p {
margin : 0 20px .75em;
padding : 0;
}
ol#notes p.date {
font-size : 92%;
color : #666;
text-transform : uppercase;
}
Take a gander at the first example.
You could stop right there, but without seeing who has left the note, there is little context. So next, extract the name of the commenter from the <blockquote>’s cite attribute and display it before each note by using generated content.
ol#notes blockquote:before {
content : " "attr(cite)" said: ";
margin-left : 20px;
font-weight : bold;
}
Fun with more detailed styling
Now, with all of the information and basic styling in place, it’s time to have some fun with some more detailed styling to spruce up your notes. Let’s start by adding an icon for each person, once again based on their cite. First, all of the first paragraphs of a <blockquote>’s that includes a cite attribute are given common styles.
ol#notes blockquote[cite] p:first-child {
min-height : 34px;
padding-left : 40px;
}
Followed by an individual background-image.
ol#notes blockquote[cite="Andy"] p:first-child {
background : url(malarkey.png) no-repeat 5px 5px;
}
If you prefer a little more interactivity, add a :hover state to each <blockquote> and perhaps highlight the most recent comment.
ol#notes blockquote:hover {
background-color : #faf8eb;
border-top : 1px solid #fff;
border-bottom : 1px solid #333;
}
ol#notes li:last-child blockquote {
background-color : #f1efe2;
}
You could also adjust the style for each comment based on the department that the person works in, for example:
<li>
<blockquote cite="andy" class="designer">
<p>This project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.</p>
</blockquote>
</li>
<li>
<blockquote cite="dan">
<p>Those bits are simple and bulletproof.</p>
</blockquote>
</li>
ol#notes blockquote.designer { border-color : #600; }
Take a look at the results of the second stage.
Show and hide the notes using CSS positioning
With your notes now dressed in their finest, it is time to tuck them away above the top of your working XHTML/CSS prototype so that you can reveal them when you need them, no JavaScript required. Start by moving the ordered list of notes off the top of the viewport leaving only a few pixels in view. It is also a good idea to make them semi-transparent by using the opacity property for browsers that have implemented it.
ol#notes {
position : absolute;
opacity : .25;
z-index : 2000;
top : -305px;
left : 20px;
}
Your last step is to add :hover and :focus dynamic pseudo-classes to reposition the list at the top of the viewport and restore full opacity to display them in their full glory when needed.
ol#notes:hover, ol#notes:focus {
top : 0;
opacity : 1;
}
Now it’s time to sit back, pour yourself a long drink and bask in the glory of the final result. Your notes are all stored in one handy place at the bottom of your document rather than being spread around your code. When your templates are complete, simply dive straight to the bottom and pull out the notes.
A Message To You, Rudy
Thank-you to everybody for making this a really great year for web standards. Have a wonderful holiday season.
Buy Andy Clarke’s book Transcending CSS from Amazon.com |
2006 |
Andy Clarke |
andyclarke |
2006-12-15T00:00:00+00:00 |
https://24ways.org/2006/css-production-notes/ |
process |
| 149 |
Underpants Over My Trousers |
With Christmas approaching faster than a speeding bullet, this is the perfect time for you to think about that last minute present to buy for the web geek in your life. If you’re stuck for ideas for that special someone, forget about that svelte iPhone case carved from solid mahogany and head instead to your nearest comic-book shop and pick up a selection of comics or graphic novels. (I’ll be using some of my personal favourite comic books as examples throughout).
Trust me, whether your nearest and dearest has been reading comics for a while or has never peered inside this four-colour world, they’ll thank-you for it.
Aside from indulging their superhero fantasies, comic books can provide web designers with a rich vein of inspiring ideas and material to help them create shirt button popping, trouser bursting work for the web. I know from my own personal experience, that looking at aspects of comic book design, layout and conventions and thinking about the ways that they can inform web design has taken my design work in often-unexpected directions.
There are far too many fascinating facets of comic book design that provide web designers with inspiration to cover in the time that it takes to pull your underpants over your trousers. So I’m going to concentrate on one muscle bound aspect of comic design, one that will make you think differently about how you lay out the content of your pages in panels.
A suitcase full of Kryptonite
Now, to the uninitiated onlooker, the panels of a comic book may appear to perform a similar function to still frames from a movie. But inside the pages of a comic, panels must work harder to help the reader understand the timing of a story. It is this method for conveying narrative timing to a reader that I believe can be highly useful to designers who work on the web as timing, drama and suspense are as important in the web world as they are in worlds occupied by costumed crime fighters and superheroes.
I’d like you to start by closing your eyes and thinking about your own process for laying out panels of content on a page. OK, you’ll actually be better off with your eyes open if you’re going to carry on reading.
I’ll bet you a suitcase full of Kryptonite that you often, if not always, structure your page layouts, and decide on the dimensions of those panels according to either:
The base grid that you are working to
The Golden Ratio or another mathematical schema
More likely, I bet that you decide on the size and the number of your panels based on the amount of content that will be going into them. From today, I’d like you to think about taking a different approach. This approach not only addresses horizontal and vertical space, but also adds the dimension of time to your designs.
Slowing down the action
A comic book panel not only acts as a container for its content but also indicates to a reader how much time passes within the panel and as a result, how much time the reader should focus their attention on that one panel.
Smaller panels create swift eye movement and shorter bursts of attention. Larger panels give the perception of more time elapsing in the story and subconsciously demands that a reader devotes more time to focus on it.
Concrete by Paul Chadwick (Dark Horse Comics)
This use of panel dimensions to control timing can also be useful for web designers in designing the reading/user experience. Imagine a page full of information about a product or service. You’ll naturally want the reader to focus for longer on the key benefits of your offering rather than perhaps its technical specifications.
Now take a look at this spread of pages from Watchmen by Alan Moore and Dave Gibbons.
Watchmen by Alan Moore and Dave Gibbons (Diamond Comic Distributors 2004)
Throughout this series of (originally) twelve editions, artist Dave Gibbons stuck rigidly to his 3×3 panels per page design and deviated from it only for dramatic moments within the narrative.
In particular during the last few pages of chapter eleven, Gibbons adds weight to the impending doom by slowing down the action by using larger panels and forces the reader to think longer about what was coming next. The action then speeds up through twelve smaller panels until the final panel: nothing more than white space and yet one of the most iconic and thought provoking in the entire twelve book series.
Watchmen by Alan Moore and Dave Gibbons (Diamond Comic Distributors 2004)
On the web it is common for clients to ask designers to fill every pixel of screen space with content, perhaps not understanding the drama that can be added by nothing more than white space.
In the final chapter, Gibbons emphasises the carnage that has taken place (unseen between chapters eleven and twelve) by presenting the reader with six full pages containing only single, large panels.
Watchmen by Alan Moore and Dave Gibbons (Diamond Comic Distributors 2004)
This drama, created by the artist’s use of panel dimensions to control timing, is a technique that web designers can also usefully employ when emphasising important areas of content.
Think back for a moment to the home page of Apple Inc., during the launch of their iconic iPhone, where the page contained nothing more than a large image and the phrase “Say hello to iPhone”. Rather than fill the page with sales messages, Apple’s designers allowed the space itself to tell the story and created a real sense of suspense and expectation among their readers.
Borders
Whereas on the web, panel borders are commonly used to add emphasis to particular areas of content, in comic books they take on a different and sometimes opposite role.
In the examples so far, borders have contained all of the action. Removing a border can have the opposite effect to what you might at first think. Rather than taking emphasis away from their content, in comics, borderless panels allow the reader’s eyes to linger for longer on the content adding even stronger emphasis.
Concrete by Paul Chadwick (Dark Horse Comics)
This effect is amplified when the borderless content is allowed to bleed to the edges of a page. Because the content is no longer confined, except by the edges of the page (both comic and web) the reader’s eye is left to wander out into open space.
Concrete by Paul Chadwick (Dark Horse Comics)
This type of open, borderless content panel can be highly useful in placing emphasis on the most important content on a page in exactly the very opposite way that we commonly employ on the web today.
So why is time an important dimension to think about when designing your web pages? On one level, we are often already concerned with the short attention spans of visitors to our pages and should work hard to allow them to quickly and easily find and read the content that both they and we think is important. Learning lessons from comic book timing can only help us improve that experience.
On another: timing, suspense and drama are already everyday parts of the web browsing experience. Will a reader see what they expect when they click from one page to the next? Or are they in for a surprise?
Most importantly, I believe that the web, like comics, is about story telling: often the story of the experiences that a customer will have when they use our product or service or interact with our organisation. It is this element of story telling than can be greatly improved by learning from comics.
It is exactly this kind of learning and adapting from older, more established and at first glance unrelated media that you will find can make a real distinctive difference to the design work that you create.
Fill your stockings
If you’re a visual designer or developer and are not a regular reader of comics, from the moment that you pick up your first title, I know that you will find them inspiring.
I will be writing more, and speaking about comic design applied to the web at several (to be announced) events this coming year. I hope you’ll be slipping your underpants over your trousers and joining me then. In the meantime, here is some further reading to pick up on your next visit to a comic book or regular bookshop and slip into your stockings:
Comics and Sequential Art by Will Eisner (Northern Light Books 2001)
Understanding Comics: The Invisible Art by Scott McCloud (Harper Collins 1994)
Have a happy superhero season.
(I would like to thank all of the talented artists, writers and publishers whose work I have used as examples in this article and the hundreds more who inspire me every day with their tall tales and talent.) |
2007 |
Andy Clarke |
andyclarke |
2007-12-14T00:00:00+00:00 |
https://24ways.org/2007/underpants-over-my-trousers/ |
design |
| 189 |
Ignorance Is Bliss |
This is a true story.
Meet Mike
Mike’s a smart guy. He knows a great browser when he sees one. He uses Firefox on his Windows PC at work and Safari on his Mac at home. Mike asked us to design a Web site for his business. So we did.
We wanted to make the best Web site for Mike that we could, so we used all of the CSS tools that are available today. That meant using RGBa colour to layer elements, border-radius to add subtle rounded corners and (possibly most experimental of all new CSS), generated gradients.
The home page Mike sees in Safari on his Mac
Mike loves what he sees.
Meet Sam
Sam works with Mike. She uses Internet Explorer 7 because it came on the Windows laptop that the company bought her when she joined.
The home page Sam sees in Internet Explorer 7 on her PC
Sam loves the new Web site too.
How could both of them be happy when they experienced the Web site differently?
The new WYSIWYG
When I first presented my designs to Mike and Sam, I showed them a Web page made with HTML and CSS in their respective browsers and not a picture of a Web page. By showing neither a static image of my design, I set none of the false expectations that, by definition, a static Photoshop or Fireworks visual would have established.
Mike saw rounded corners and subtle shadows in Firefox and Safari. Sam saw something equally as nice, just a little different, in Internet Explorer. Both were very happy because they saw something that they liked.
Neither knew, or needed to know, about the subtle differences between browsers. Their users don’t need to know either.
That’s because in the real world, people using the Web don’t find a Web site that they like, then open up another browser to check that it looks they same. They simply buy what they came to buy, read what what they came to read, do what they came to do, then get on with their lives in blissful ignorance of what they might be seeing in another browser.
Often when I talk or write about using progressive CSS, people ask me, “How do you convince clients to let you work that way? What’s your secret?” Secret? I tell them what they need to know, on a need-to-know basis.
Epilogue
Sam has a new iPhone that Mike bought for her as a reward for achieving her sales targets. She loves her iPhone and was surprised at just how fast and good-looking the company Web site appears on that. So she asked,
“Andy, I didn’t know you optimised our site for mobile. I don’t remember seeing an invoice for that.”
I smiled.
“That one was on the house.” |
2009 |
Andy Clarke |
andyclarke |
2009-12-23T00:00:00+00:00 |
https://24ways.org/2009/ignorance-is-bliss/ |
business |
| 206 |
Getting Hardboiled with CSS Custom Properties |
Custom Properties are a fabulous new feature of CSS and have widespread support in contemporary browsers. But how do we handle browsers without support for CSS Custom Properties? Do we wait until those browsers are lying dead in a ditch before we use them? Do we tool up and prop up our CSS using a post-processor? Or do we get tough? Do we get hardboiled?
Previously only pre-processing tools like LESS and Sass enabled developers to use variables in their stylesheets, but now Custom Properties have brought variables natively to CSS.
How do you write a custom property? It’s hardly a mystery. Simply add two dashes to the start of a style rule. Like this:
--color-text-default : black;
If you’re more the underscore type, try this:
--color_text_default : black;
Hyphens or underscores are allowed in property names, but don’t be a chump and try to use spaces.
Custom property names are also case-sensitive, so --color-text-default and --Color_Text_Default are two distinct properties.
To use a custom property in your style rules, var() tells a browser to retrieve the value of a property. In the next example, the browser retrieves the black colour from the color-text-default variable and applies it to the body element:
body {
color : var(--color-text-default);
}
Like variables in LESS or Sass, CSS Custom Properties mean you don’t have to be a dumb mug and repeat colour, font, or size values multiple times in your stylesheets. Unlike a preprocessor variable though, CSS Custom Properties use the cascade, can be modified by media queries and other state changes, and can also be manipulated by Javascript.
(Serg Hospodarets wrote a fabulous primer on CSS Custom Properties where he dives deeper into the code and possible applications.)
Browser support
Now it’s about this time that people normally mention browser support. So what about support for CSS Custom Properties? Current versions of Chrome, Edge, Firefox, Opera, and Safari are all good. Internet Explorer 11 and before? Opera Mini? Nasty.
Sound familiar?
Can I Use css-variables? Data on support for the css-variables feature across the major browsers from caniuse.com.
Not to worry, we can manually check for Custom Property support in a browser by using an @support directive, like this:
--color-text-default : black;
body {
color : black;
}
@supports ((--foo : bar)) {
body {
color : var(--color-text-default);
}
}
In that example we first set body element text to black and then override that colour with a Custom Property value when the browser supports our fictitious foo bar variable.
Substitutions
If we reference a variable that hasn’t been defined, that won’t be a problem as browsers are smart enough to ignore the value altogether. If we need a cast iron alibi, use substitutions to specify a fall-back value.
body {
color : var(--color-text-default, black);
}
Substitutions are similar to font stacks in that they contain a comma separated list of values. If there’s no value associated with a property, a browser will ignore it and move onto the next value in the list.
Post-processing
Of course we could use a post-processor plugin to turn Custom Properties into plain CSS, but hang on one goddam minute kiddo.
Haven’t we been down this road before? Didn’t we engineer elaborate workarounds to enable us to use ‘advanced’ CSS3 properties like border-radius, CSS columns, and Flexbox in the past? We did what we had to do to get the job done, but came away feeling dirty.
I think there’s a better way, one that allows us to enjoy the benefits of CSS Custom Properties in browsers that support them, while providing an appropriate, but not identical experience, for people who use less capable browsers. Guess what, I’ve been down this road before too.
2Tone Stuff & Nonsense
When Internet Explorer 6 was the big dumb browser everyone hated, I served two different designs on my website.
For the modern browsers of the time, mod arrows and targets were everywhere in glorious red, white, and blue, and I implemented all of them using CSS attribute selectors which were considered advanced at the time:
[class="banner"] {
background-colour : red;
}
Internet Explorer 6 ignored any selectors it didn’t understand, so people using that browser saw a simpler black and white, 2Tone-based design that I’d implemented for them using class selectors:
.banner {
background-colour : black;
}
[class="banner"] {
background-colour : red;
}
You don’t have to be a detective to find out that most people thought I’d lost my wits, but Microsoft even used my website as a reference when they tested attribute selectors in Internet Explorer 7. They did, as I suggested, “Stomp to da betta browser.”
Dumb browsers look the other way
So how does this approach relate to tackling any lack of support for CSS Custom Properties? How can we take advantage of them without worrying about browsers with no support and having to implement complex workarounds, or spending hours specifying fallbacks that perfectly match our designs?
Turns out, the answer is built into CSS, and always has been, because when browsers don’t know what they’re looking at, they look away.
All we have to do is first specify values for a simpler design first, and then follow that up with the values in our CSS Custom Properties:
body {
color : black;
color : var(--color-text-default, black);
}
All browsers understand the first value (black,) and if they‘re smart enough to understand the second (var(--color-text-default)), they’ll use it and override the first. If they’re too damn stupid to understand the custom property value, they’ll ignore it. Nobody dies.
Repeat this for every style that contains a variable, baking an alternative, perhaps simpler design into your stylesheets for people who use less capable browsers, just like I did with Stuff & Nonsense.
Conclusion
I doubt that anyone agrees with presenting a design that looks broken or unloved—and I’m not advocating for that—but websites need not look the same in every browser. We can use substitutions to present a simpler design to people using less capable browsers.
The decision when to start using new CSS properties isn‘t always a technical one. Sometimes a change in attitude about browser support is all that’s required. So get tough with dumb browsers and benefit from all the advantages that CSS Custom Properties offer. Get hardboiled.
Resources:
It’s Time To Start Using CSS Custom Properties—Smashing Magazine
Using CSS variables correctly—Mike Riethmuller
Developing Inspired Guides with CSS Custom Properties (variables)—Andy Clarke |
2017 |
Andy Clarke |
andyclarke |
2017-12-13T00:00:00+00:00 |
https://24ways.org/2017/getting-hardboiled-with-css-custom-properties/ |
code |
| 237 |
Circles of Confusion |
Long before I worked on the web, I specialised in training photographers how to use large format, 5×4″ and 10×8″ view cameras – film cameras with swing and tilt movements, bellows and upside down, back to front images viewed on dim, ground glass screens. It’s been fifteen years since I clicked a shutter on a view camera, but some things have stayed with me from those years.
In photography, even the best lenses don’t focus light onto a point (infinitely small in size) but onto ‘spots’ or circles in the ‘film/image plane’. These circles of light have dimensions, despite being microscopically small. They’re known as ‘circles of confusion’.
As circles of light become larger, the more unsharp parts of a photograph appear. On the flip side, when circles are smaller, an image looks sharper and more in focus. This is the basis for photographic depth of field and with that comes the knowledge that no photograph can be perfectly focused, never truly sharp. Instead, photographs can only be ‘acceptably unsharp’.
Acceptable unsharpness is now a concept that’s relevant to the work we make for the web, because often – unless we compromise – websites cannot look or be experienced exactly the same across browsers, devices or platforms. Accepting that fact, and learning to look upon these natural differences as creative opportunities instead of imperfections, can be tough. Deciding which aspects of a design must remain consistent and, therefore, possibly require more time, effort or compromises can be tougher. Circles of confusion can help us, our bosses and our customers make better, more informed decisions.
Acceptable unsharpness
Many clients still demand that every aspect of a design should be ‘sharp’ – that every user must see rounded boxes, gradients and shadows – without regard for the implications. I believe that this stems largely from the fact that they have previously been shown designs – and asked for sign-off – using static images.
It’s also true that in the past, organisations have invested heavily in style guides which, while maybe still useful in offline media, have a strictness that often fails to allow for the flexibility that we need to create experiences that are appropriate to a user’s browser or device capabilities.
We live in an era where web browsers and devices have wide-ranging capabilities, and websites can rarely look or be experienced exactly the same across them. Is a particular typeface vital to a user’s experience of a brand? How important are gradients or shadows? Are rounded corners really that necessary? These decisions determine how ‘sharp’ an element should be across browsers with different capabilities and, therefore, how much time, effort or extra code and images we devote to achieving consistency between them. To help our clients make those decisions, we can use circles of confusion.
Circles of confusion
Using circles of confusion involves plotting aspects of a visual design into a series of concentric circles, starting at the centre with elements that demand the most consistency. Then, work outwards, placing elements in order of their priority so that they become progressively ‘softer’, more defocused as they’re plotted into outer rings.
If layout and typography must remain consistent, place them in the centre circle as they’re aspects of a design that must remain ‘sharp’.
When gradients are important – but not vital – to a user’s experience of a brand, plot them close to, but not in the centre. This makes everyone aware that to achieve consistency, you’ll need to carve out extra images for browsers that don’t support CSS gradients.
If achieving rounded corners or shadows in all browsers isn’t important, place them into outer circles, allowing you to save time by not creating images or employing JavaScript workarounds.
I’ve found plotting aspects of a visual design into circles of confusion is a useful technique when explaining the natural differences between browsers to clients. It sets more realistic expectations and creates an environment for more meaningful discussions about progressive and emerging technologies. Best of all, it enables everyone to make better and more informed decisions about design implementation priorities.
Involving clients allows the implications of the decisions they make more transparent. For me, this has sometimes meant shifting deadlines or it has allowed me to more easily justify an increase in fees. Most important of all, circles of confusion have helped the people that I work with move beyond yesterday’s one-size-fits-all thinking about visual design, towards accepting the rich diversity of today’s web. |
2010 |
Andy Clarke |
andyclarke |
2010-12-23T00:00:00+00:00 |
https://24ways.org/2010/circles-of-confusion/ |
process |
| 246 |
Designing Your Site Like It’s 1998 |
It’s 20 years to the day since my wife and I started Stuff & Nonsense, our little studio and my outlet for creative ideas on the web. To celebrate this anniversary—and my fourteenth contribution to 24 ways— I’d like to explain how I would’ve developed a design for Planes, Trains and Automobiles, one of my favourite Christmas films.
My design for Planes, Trains and Automobiles is fixed at 800px wide.
Developing a <frameset> framework
I’ll start by using frames to set up the framework for this new website. Frames are individual pages—one for navigation, the other for my content—pulled together to form a frameset. Space is limited on lower-resolution screens, so by using frames I can ensure my navigation always remains visible. I can include any number of frames inside a <frameset> element.
I add two rows to my <frameset>; the first is for my navigation and is 50px tall, the second is for my content and will resize to fill any available space. As I don’t want frame borders or any space between my frames, I set frameborder and framespacing attributes to 0:
<frameset frameborder="0" framespacing="0" rows="50,*">
[…]
</frameset>
Next I add the source of my two frame documents. I don’t want people to be able to resize or scroll my navigation, so I add the noresize attribute to that frame:
<frameset frameborder="0" framespacing="0" rows="50,*">
<frame noresize scrolling="no" src="nav.html">
<frame src="content.html">
</frameset>
I do want links from my navigation to open in the content frame, so I give each <frame> a name so I can specify where I want links to open:
<frameset frameborder="0" framespacing="0" rows="50,*">
<frame name="navigation" noresize scrolling="no" src="nav.html">
<frame name="content" src="content.html">
</frameset>
The framework for this website is simple as it contains only two horizontal rows. Should I need a more complex layout, I can nest as many framesets—and as many individual documents—as I need:
<frameset rows="50,*">
<frame name="navigation">
<frameset cols="25%,*">
<frame name="sidebar">
<frame name="content">
</frameset>
</frameset>
Letterbox framesets were common way to deal with multiple screen sizes. In a letterbox, the central frameset had a fixed height and width, while the frames on the top, right, bottom, and left expanded to fill any remaining space.
Handling older browsers
Sadly not every browser supports frames, so I should send a helpful message to people who use older browsers asking them to upgrade. Happily, I can do that using noframes content:
<noframes>
<body>
<p>This page uses frames, but your browser doesn’t support them.
Please upgrade your browser.</p>
</body>
</noframes>
Forcing someone back into a frame
Sometimes, someone may follow a link to a page from a portal or search engine, or they might attempt to open it in a new window or tab. If that page properly belongs inside a <frameset>, people could easily miss out on other parts of a design. This short script will prevent this happening and because it’s vanilla Javascript, it doesn’t require a library such as jQuery:
<script type="text/javascript">
if (top == self) {
location = 'frameset.html';
}
</script>
Laying out my page
Before starting my layout, I add a few basic background and colour styles. I must include these attributes in every page on my website:
<body background="img/container.jpg" bgcolor="#fef7fb"
link="#245eab" alink="#245eab" vlink="#3c146e" text="#000000">
I want absolute control over how people experience my design and don’t want to allow it to stretch, so I first need a <table> which limits the width of my layout to 800px. The align attribute will keep this <table> in the centre of someone’s screen:
<table width="800" align="center">
<tr>
<td>[…]</td>
</tr>
</table>
Although they were developed for displaying tabular information, the cells and rows which make up the <table> element make it ideal for the precise implementation of a design. I need several tables—often nested inside each other—to implement my design. These include tables for a banner and three rows of content:
<table width="800" align="center">
<table>[…]</table>
<table>
<table>
<table>[…]</table>
</table>
</table>
<table>[…]</table>
<table>[…]</table>
</table>
The width of the first table—used for my banner—is fixed to match the logo it contains. As I don’t need borders, padding, or spacing between these cells, I use attributes to remove them:
<table border="0" cellpadding="0" cellspacing="0" width="587" align="center">
<tr>
<td><img src="logo.gif" border="0" width="587" alt="Logo"></td>
</tr>
</table>
The next table—which contains the largest image, introduction, and a call-to-action—is one of the most complex parts of my design, so I need to ensure its layout is pixel perfect. To do that I add an extra row at the top of this table and fill each of its cells with tiny transparent images:
<tr>
<td><img src="spacer.gif" width="593" height="1"></td>
<td><img src="spacer.gif" width="207" height="1"></td>
</tr>
The height and width of these “shims” or “spacers” is only 1px but they will stretch to any size without increasing their weight on the page. This makes them perfect for performant website development.
For the hero of this design, I splice up the large image into three separate files and apply each slice as a background to the table cells. I also match the height of those cells to the background images:
<tr>
<td background="slice-1.jpg" height="473"> </td>
<td background="slice-2.jpg" height="473">[…]</td>
</tr>
<tr>
<td background="slice-3.jpg" height="388"> </td>
</tr>
I use tables and spacer images throughout the rest of this design to lay out the various types of content with perfect precision. For example, to add a single-pixel border around my two columns of content, I first apply a blue background to an outer table along with 1px of cellspacing, then simply nest an inner table—this time with a white background—inside it:
<table border="0" cellpadding="1" cellspacing="0">
<tr>
<td>
<table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0">
[…]
</table>
</td>
</tr>
</table>
Adding details
Tables are fabulous tools for laying out a page, but they’re also useful for implementing details on those pages. I can use a table to add a gradient background, rounded corners, and a shadow to the button which forms my “Buy the DVD” call-to-action. First, I splice my button graphic into three slices; two fixed-width rounded ends, plus a narrow gradient which stretches and makes this button responsive. Then, I add those images as backgrounds and use spacers to perfectly size my button:
<table border="0" cellpadding="0" cellspacing="0">
<tr>
<td background="btn-1.jpg" border="0" height="48" width="30"><img src="spacer.gif" width="30" height="1"></td>
<td background="btn-2.jpg" border="0" height="48">
<center>
<a href="" target="_blank"><b>Buy the DVD</b></a>
</center>
</td>
<td background="btn-3.jpg" border="0" height="48" width="30"><img src="spacer.gif" width="30" height="1"></td>
</tr>
</table>
I use those same elements to add details to headlines and lists too. Adding a “bullet” to each item in a list needs only two additional table cells, a circular graphic, and a spacer:
<table border="0" cellpadding="0" cellspacing="0">
<tr>
<td width="10"><img src="li.gif" border="0" width="8" height="8"> </td>
<td><img src="spacer.gif" width="10" height="1"> </td>
<td>Directed by John Hughes</td>
</tr>
</table>
Implementing a typographic hierarchy
So far I’ve explained how to use frames, tables, and spacers to develop a layout for my content, but what about styling that content? I use <font> elements to change the typeface from the browser’s default to any font installed on someone’s device:
<font face="Arial">Planes, Trains and Automobiles is a comedy film […]</font>
To adjust the size of those fonts, I use the size attribute and a value between the smallest (1) and the largest (7) where 3 is the browser’s default. I use a size of 4 for this headline and 2 for the text which follows:
<font face="Arial" size="4"><b>Steve Martin</b></font>
<font face="Arial" size="2">An American actor, comedian, writer, producer, and musician.</font>
When I need to change the typeface, perhaps from a sans-serif like Arial to a serif like Times New Roman, I must change the value of the face attribute on every element on all pages on my website.
NB: I use as many <br> elements as needed to create space between headlines and paragraphs.
View the final result (and especially the source.)
My modern day design for Planes, Trains and Automobiles.
I can imagine many people reading this and thinking “This is terrible advice because we don’t develop websites like this in 2018.” That’s true.
We have the ability to embed any number of web fonts into our products and websites and have far more control over type features, leading, ligatures, and sizes:
font-variant-caps: titling-caps;
font-variant-ligatures: common-ligatures;
font-variant-numeric: oldstyle-nums;
Grid has simplified the implementation of even the most complex compound grid down to just a few lines of CSS:
body {
display: grid;
grid-template-columns: 3fr 1fr 2fr 2fr 1fr 3fr;
grid-template-rows: auto;
grid-column-gap: 2vw;
grid-row-gap: 1vh;
}
Flexbox has made it easy to develop flexible components such as navigation links:
nav ul { display: flex; }
nav li { flex: 1; }
Just one line of CSS can create multiple columns of fluid type:
main { column-width: 12em; }
CSS Shapes enable text to flow around irregular shapes including polygons:
[src*="main-img"] {
float: left;
shape-outside: polygon(…);
}
Today, we wouldn’t dream of using images and a table to add a gradient, rounded corners, and a shadow to a button or link, preferring instead:
.btn {
background: linear-gradient(#8B1212, #DD3A3C);
border-radius: 1em;
box-shadow: 0 2px 4px 0 rgba(0,0,0,0.50), inset 0 -1px 1px 0 rgba(0,0,0,0.50);
}
CSS Custom Properties, feature and media queries, filters, pseudo-elements, and SVG; the list of advances in HTML, CSS, and other technologies goes on. So does our understanding of how best to use them by separating content, structure, presentation, and behaviour. As 2018 draws to a close, we’re certain we know how to design and develop products and websites better than we did at the end of 1998.
Strange as it might seem looking back, in 1998 we were also certain our techniques and technologies were the best for the job. That’s why it’s dangerous to believe with absolute certainty that the frameworks and tools we increasingly rely on today—tools like Bootstrap, Bower, and Brunch, Grunt, Gulp, Node, Require, React, and Sass—will be any more relevant in the future than <font> elements, frames, layout tables, and spacer images are today.
I have no prediction for what the web will be like twenty years from now. However, I want to believe we’ll build on what we’ve learned during these past two decades about the importance of accessibility, flexibility, and usability, and that the mistakes we made while infatuated by technologies won’t be repeated.
Head over to my website if you’d like to read about how I’d implement my design for ‘Planes, Trains and Automobiles’ today. |
2018 |
Andy Clarke |
andyclarke |
2018-12-23T00:00:00+00:00 |
https://24ways.org/2018/designing-your-site-like-its-1998/ |
code |
| 273 |
There’s No Formula for Great Designs |
Before he combined them with fluid images and CSS3 media queries to coin responsive design, Ethan Marcotte described fluid grids — one of the most enjoyable parts of responsive design. Enjoyable that is, if you like working with math(s). But fluid grids aren’t perfect and, unless we’re careful when applying them, they can sometimes result in a design that feels disconnected.
Recapping fluid grids
If you haven’t read Ethan’s Fluid Grids, now would be a good time to do that. It centres around a simple formula for converting pixel widths to percentages:
(target ÷ context) × 100 = result
How does that work in practice? Well, take that Fireworks or Photoshop comp you’re working on (I call them static design visuals, or just visuals.) Of course, everything on that visual — column divisions, inline images, navigation elements, everything — is measured in pixels. Now:
Pick something in the visual and measure its width. That’s our target.
Take that target measurement and divide it by the width of its parent (context).
Multiply what you’ve got by 100 (shift two decimal places).
What you’re left with is a percentage width to drop into your style sheets.
For example, divide this 300px wide sidebar division by its 948px parent and then multiply by 100: your original 300px is neatly converted to 31.646%.
.content-sub {
width : 31.646%; /* 300px ÷ 948px = .31646 */ }
That formula makes it surprisingly simple for even die-hard fixed width aficionados to convert their visuals to percentage-based, fluid layouts.
It’s a handy formula for those who still design using static visuals, and downright essential for those situations where one person in an organization designs in Fireworks or Photoshop and another develops with CSS. Why?
Well, although I think that designing in a browser makes the best sense — particularly when designing for multiple devices — I’ll wager most designers still make visuals in Fireworks or Photoshop and use them for demonstrations and get feedback and sign-off. That’s OK. If you haven’t made the transition to content-out designing in a browser yet, the fluid grids formula helps you carry on pushing pixels a while longer.
You can carry on moving pixel width measurements from your visuals to your style sheets, too, in the same way you always have. You can be precise to the pixel and even apply a grid image as a CSS background to help you keep everything lined up perfectly.
Once you’re done, and the fixed width layout in the browser matches your visual, loop back through your style sheets and convert those pixels to percentages using the fluid grids formula. With very little extra work, you’ll have a fluid implementation of your fixed width layout.
The fluid grids formula is simple and incredibly effective, but not long after I started working responsively I realized that the formula shouldn’t (always) be a one-fix, set-and-forget calculation. I noticed that unless we compensate for problems it sometimes creates, the result can be a disconnected design.
Staying connected
Good design relies on connectedness, a feeling of natural balance between elements and the grid they’re placed on. Give an element greater prominence or position in a visual hierarchy and you can fundamentally alter the balance and sometimes the meaning of a design.
Different from a browser’s page zooming feature — where images, text and overall layout change size by the same ratio — fluid grids flex a layout in response to a window or device width. Columns expand and contract, and within them fluid media (images and videos) can also change size. This can be one of the most impressive demonstrations of responsive design.
But not every element within a fluid grid can change size along with the window or device width. For example, type size and leading won’t change along with a column’s width.
When columns and elements within them change width, all too easily a visual hierarchy can be broken and along with it the relationship between element sizes and the outer window or viewport. This can happen quickly if you make just one set of fluid grid calculations and use those percentages across every screen width, from smartphones through tablets and up to large desktops.
The answer? Make several sets of fluid grids calculations, each one at a significant window or device width breakpoint. Then apply those new percentages, when needed, to help keep elements in proportion and maintain balance and connectedness. Here’s how I work.
Avoiding disconnection
I’ve never been entirely happy with grid frameworks such as the 960 Grid System, so I start almost every project by creating a custom grid to inform my layout decisions. Here’s a plain version of a grid from a recent project that I’ll use as an illustration.
This project’s grid comprises 84px columns and 24px gutters. This creates an odd number of columns at common tablet and desktop widths, and allows for 300px fixed width assets — useful when I need to fit advertising into a desktop layout’s sidebar.
Showing common advertising sizes (Larger image)
For this project I chose three 320 and Up breakpoints above 320px and, after placing as many columns as would fit those breakpoint widths, I derived three content widths:
Breakpoint
Columns
Content width
768px
7
732px
992px
9
948px
1,382px
13
1,380px
Here’s my grid again, this time with pixel measurements and breakpoints overlaid.
Showing pixel measurements and breakpoints (Larger image)
Now cast your mind back to the fluid grids calculation I made earlier. I divided a 300px element by 948px and arrived at 31.646%. For some elements it’s possible to use that percentage across all screen widths, but others will feel too small in relation to a narrower 768px and too large inside 1,380px.
To help maintain connectedness, I make a set of fluid grids calculations based on each of the content widths I established earlier. Now I can shift an element’s percentage width up or down when I switch to a new breakpoint and content width. For example:
300px is 40.984% of 732px
300px is 31.646% of 948px
300px is 21.739% of 1,380px
I’ll add all those fluid grid percentages to my grid image and save it for quick reference.
Showing percentages at all breakpoints (Larger image)
Then I can apply those different percentage widths to elements at each breakpoint using CSS3 media queries. For example, that sidebar division again:
/* 732px, 7-column width */
@media only screen and (min-width: 768px) {
.content-sub {
width : 40.983%; /* 300px ÷ 732px = .40983 */ }
}
/* 948px, 9-column width */
@media only screen and (min-width: 992px) {
.content-sub {
width : 31.645%; /* 300px ÷ 948px = .31645 */ }
}
/* 1380px, 13-column width */
@media only screen and (min-width: 1382px) {
.content-sub {
width : 21.739%; /* 300px ÷ 1380px = .21739 */ }
}
The number of changes you make to a layout at different breakpoints will, of course, depend on the specifics of the design you’re working on. Yes, this is additional work, but the result will be a layout that feels better balanced and within which elements remain in harmony with each other while they respond to new screen or device widths.
Putting the design in responsive web design
Until now, many of the conversations around responsive web design have been about aspects of technical implementation, rather than design. I believe we’re only beginning to understand what’s involved in designing responsively. In future, we’ll likely be making design decisions not just about proportions but also about responsive typography. We’ll also need to learn how to adapt our designs to device characteristics such as touch targets and more.
Sometimes we’ll make decisions to improve function, other times because they make a design ‘feel’ right. You’ll know when you’ve made a right decision. You’ll feel it.
After all, there really is no formula for making great designs. |
2011 |
Andy Clarke |
andyclarke |
2011-12-23T00:00:00+00:00 |
https://24ways.org/2011/theres-no-formula-for-great-designs/ |
ux |
| 311 |
Designing Imaginative Style Guides |
(Living) style guides and (atomic) patterns libraries are “all the rage,” as my dear old Nana would’ve said. If articles and conference talks are to be believed, making and using them has become incredibly popular. I think there are plenty of ways we can improve how style guides look and make them better at communicating design information to creatives without it getting in the way of information that technical people need.
Guides to libraries of patterns
Most of my consulting work and a good deal of my creative projects now involve designing style guides. I’ve amassed a huge collection of brand guidelines and identity manuals as well as, more recently, guides to libraries of patterns intended to help designers and developers make digital products and websites.
Two pages from one of my Purposeful style guide packs. Designs © Stuff & Nonsense.
“Style guide” is an umbrella term for several types of design documentation. Sometimes we’re referring to static style or visual identity guides, other times voice and tone. We might mean front-end code guidelines or component/pattern libraries. These all offer something different but more often than not they have something in common. They look ugly enough to have been designed by someone who enjoys configuring a router.
OK, that was mean, not everyone’s going to think an unimaginative style guide design is a problem. After all, as long as a style guide contains information people need, how it looks shouldn’t matter, should it?
Inspiring not encyclopaedic
Well here’s the thing. Not everyone needs to take the same information away from a style guide. If you’re looking for markup and styles to code a ‘media’ component, you’re probably going to be the technical type, whereas if you need to understand the balance of sizes across a typographic hierarchy, you’re more likely to be a creative. What you need from a style guide is different.
Sure, some people1 need rules:
“Do this (responsive pattern)” or “don’t do that (auto-playing video.)”
Those people probably also want facts:
“Use this (hexadecimal value)” and not that inaccessible colour combination.”
Style guides need to do more than list facts and rules. They should demonstrate a design, not just document its parts. The best style guides are inspiring not encyclopaedic. I’ll explain by showing how many style guides currently present information about colour.
Colours communicate
I’m sure you’ll agree that alongside typography, colour’s one of the most important ingredients in a design. Colour communicates personality, creates mood and is vital to an easily understandable interactive vocabulary. So you’d think that an average style guide would describe all this in any number of imaginative ways. Well, you’d be disappointed, because the most inspiring you’ll find looks like a collection of chips from a paint chart.
Lonely Planet’s Rizzo does a great job of separating its Design Elements from UI Components, and while its ‘Click to copy’ colour values are a thoughtful touch, you’ll struggle to get a feeling for Lonely Planet’s design by looking at their colour chips.
Lonely Planet’s Rizzo style guide.
Lonely Planet approach is a common way to display colour information and it’s one that you’ll also find at Greenpeace, Sky, The Times and on countless more style guides.
Greenpeace, Sky and The Times style guides.
GOV.UK—not a website known for its creative flair—varies this approach by using circles, which I find strange as circles don’t feature anywhere else in its branding or design. On the plus side though, their designers have provided some context by categorising colours by usage such as text, links, backgrounds and more.
GOV.UK style guide.
Google’s Material Design offers an embarrassment of colours but most helpfully it also advises how to combine its primary and accent colours into usable palettes.
Google’s Material Design.
While the ability to copy colour values from a reference might be all a technical person needs, designers need to understand why particular colours were chosen as well as how to use them.
Inspiration not documentation
Few style guides offer any explanation and even less by way of inspiring examples. Most are extremely vague when they describe colour:
“Use colour as a presentation element for either decorative purposes or to convey information.”
The Government of Canada’s Web Experience Toolkit states, rather obviously.
“Certain colors have inherent meaning for a large majority of users, although we recognize that cultural differences are plentiful.”
Salesforce tell us, without actually mentioning any of those plentiful differences.
I’m also unsure what makes the Draft U.S. Web Design Standards colours a “distinctly American palette” but it will have to work extremely hard to achieve its goal of communicating “warmth and trustworthiness” now.
In Canada, “bold and vibrant” colours reflect Alberta’s “diverse landscape.”
Adding more colours to their palette has made Adobe “rich, dynamic, and multi-dimensional” and at Skype, colours are “bold, colourful (obviously) and confident” although their style guide doesn’t actually provide information on how to use them.
The University of Oxford, on the other hand, is much more helpful by explaining how and why to use their colours:
“The (dark) Oxford blue is used primarily in general page furniture such as the backgrounds on the header and footer. This makes for a strong brand presence throughout the site. Because it features so strongly in these areas, it is not recommended to use it in large areas elsewhere. However it is used more sparingly in smaller elements such as in event date icons and search/filtering bars.”
OpenTable style guide.
The designers at OpenTable have cleverly considered how to explain the hierarchy of their brand colours by presenting them and their supporting colours in various size chips. It’s also obvious from OpenTable’s design which colours are primary, supporting, accent or neutral without them having to say so.
Art directing style guides
For the style guides I design for my clients, I go beyond simply documenting their colour palette and type styles and describe visually what these mean for them and their brand. I work to find distinctive ways to present colour to better represent the brand and also to inspire designers.
For example, on a recent project for SunLife, I described their palette of colours and how to use them across a series of art directed pages that reflect the lively personality of the SunLife brand. Information about HEX and RGB values, Sass variables and when to use their colours for branding, interaction and messaging is all there, but in a format that can appeal to both creative and technical people.
SunLife style guide. Designs © Stuff & Nonsense.
Purposeful style guides
If you want to improve how you present colour information in your style guides, there’s plenty you can do.
For a start, you needn’t confine colour information to the palette page in your style guide. Find imaginative ways to display colour across several pages to show it in context with other parts of your design. Here are two CSS gradient filled ‘cover’ pages from my Purposeful style sheets.
Colour impacts other elements too, including typography, so make sure you include colour information on those pages, and vice-versa.
Purposeful. Designs © Stuff & Nonsense.
A visual hierarchy can be easier to understand than labelling colours as ‘primary,’ ‘supporting,’ or ‘accent,’ so find creative ways to present that hierarchy. You might use panels of different sizes or arrange boxes on a modular grid to fill a page with colour.
Don’t limit yourself to rectangular colour chips, use circles or other shapes created using only CSS. If irregular shapes are a part of your brand, fill SVG silhouettes with CSS and then wrap text around them using CSS shapes.
Purposeful. Designs © Stuff & Nonsense.
Summing up
In many ways I’m as frustrated with style guide design as I am with the general state of design on the web. Style guides and pattern libraries needn’t be dull in order to be functional. In fact, they’re the perfect place for you to try out new ideas and technologies. There’s nowhere better to experiment with new properties like CSS Grid than on your style guide.
The best style guide designs showcase new approaches and possibilities, and don’t simply document the old ones. Be as creative with your style guide designs as you are with any public-facing part of your website.
Purposeful are HTML and CSS style guides templates designed to help you develop creative style guides and pattern libraries for your business or clients. Save time while impressing your clients by using easily customisable HTML and CSS files that have been designed and coded to the highest standards. Twenty pages covering all common style guide components including colour, typography, buttons, form elements, and tables, plus popular pattern library components. Purposeful style guides will be available to buy online in January.
Boring people ↩ |
2016 |
Andy Clarke |
andyclarke |
2016-12-13T00:00:00+00:00 |
https://24ways.org/2016/designing-imaginative-style-guides/ |
design |
| 325 |
"Z's not dead baby, Z's not dead" |
While Mr. Moll and Mr. Budd have pipped me to the post with their predictions for 2006, I’m sure they won’t mind if I sneak in another. The use of positioning together with z-index will be one of next year’s hot techniques
Both has been a little out of favour recently. For many, positioned layouts made way for the flexibility of floats. Developers I speak to often associate z-index with Dreamweaver’s layers feature. But in combination with alpha transparency support for PNG images in IE7 and full implementation of position property values, the stacking of elements with z-index is going to be big. I’m going to cover the basics of z-index and how it can be used to create designs which ‘break out of the box’.
No positioning? No Z!
Remember geometry? The x axis represents the horizontal, the y axis represents the vertical. The z axis, which is where we get the z-index, represents /depth/. Elements which are stacked using z-index are stacked from front to back and z-index is only applied to elements which have their position property set to relative or absolute. No positioning, no z-index. Z-index values can be either negative or positive and it is the element with the highest z-index value appears closest to the viewer, regardless of its order in the source. Furthermore, if more than one element are given the same z-index, the element which comes last in source order comes out top of the pile.
Let’s take three <div>s.
<div id="one"></div>
<div id="two"></div>
<div id="three"></div>
#one {
position: relative;
z-index: 3;
}
#two {
position: relative;
z-index: 1;
}
#three {
position: relative;
z-index: 2;
}
As you can see, the <div> with the z-index of 3 will appear closest, even though it comes before its siblings in the source order. As these three <div>s have no defined positioning context in the form of a positioned parent such as a <div>, their stacking order is defined from the root element <html>. Simple stuff, but these building blocks are the basis on which we can create interesting interfaces (particularly when used in combination with image replacement and transparent PNGs).
Brand building
Now let’s take three more basic elements, an <h1>, <blockquote> and <p>, all inside a branding <div> which acts a new positioning context. By enclosing them inside a positioned parent, we establish a new stacking order which is independent of either the root element or other positioning contexts on the page.
<div id="branding">
<h1>Worrysome.com</h1>
<blockquote><p>Don' worry 'bout a thing...</p></blockquote>
<p>Take the weight of the world off your shoulders.</p>
</div>
Applying a little positioning and z-index magic we can both set the position of these elements inside their positioning context and their stacking order. As we are going to use background images made from transparent PNGs, each element will allow another further down the stacking order to show through. This makes for some novel effects, particularly in liquid layouts.
(Ed: We’re using n below to represent whatever values you require for your specific design.)
#branding {
position: relative;
width: n;
height: n;
background-image: url(n);
}
#branding>h1 {
position: absolute;
left: n;
top: n;
width: n;
height: n;
background-image: url(h1.png);
text-indent: n;
}
#branding>blockquote {
position: absolute;
left: n;
top: n;
width: n;
height: n;
background-image: url(bq.png);
text-indent: n;
}
#branding>p {
position: absolute;
right: n;
top: n;
width: n;
height: n;
background-image: url(p.png);
text-indent: n;
}
Next we can begin to see how the three elements build upon each other.
1. Elements outlined
2. Positioned elements overlayed to show context
3. Our final result
Multiple stacking orders
Not only can elements within a positioning context be given a z-index, but those positioning contexts themselves can also be stacked.
Two positioning contexts, each with their own stacking order
Interestingly each stacking order is independent of that of either the root element or its siblings and we can exploit this to make complex layouts from just a few semantic elements. This technique was used heavily on my recent redesign of Karova.com.
Dissecting part of Karova.com
First the XHTML. The default template markup used for the site places <div id="nav_main"> and <div id="content"> as siblings inside their container.
<div id="container">
<div id="content">
<h2></h2>
<p></p>
</div>
<div id="nav_main"></div>
</div>
By giving the navigation <div> a lower z-index than the content <div> we can ensure that the positioned content elements will always appear closest to the viewer, despite the fact that the navigation comes after the content in the source.
#content {
position: relative;
z-index: 2;
}
#nav_main {
position: absolute;
z-index: 1;
}
Now applying absolute positioning with a negative top value to the <h2> and a higher z-index value than the following <p> ensures that the header sits not only on top of the navigation but also the styled paragraph which follows it.
h2 {
position: absolute;
z-index: 200;
top: -n;
}
h2+p {
position: absolute;
z-index: 100;
margin-top: -n;
padding-top: n;
}
Dissecting part of Karova.com
You can see the full effect in the wild on the Karova.com site.
Have a great holiday season! |
2005 |
Andy Clarke |
andyclarke |
2005-12-16T00:00:00+00:00 |
https://24ways.org/2005/zs-not-dead-baby-zs-not-dead/ |
design |