| 19 |
In Their Own Write: Web Books and their Authors |
The currency of written communication — words on the page, words on the screen — comprises many denominations. To further our ends in web design and development, we freely spend and receive several: tweets aphoristic and trenchant, banal and perfunctory; blog posts and articles that call us to action or reflection; anecdotes, asides, comments, essays, guides, how-tos, manuals, musings, notes, opinions, stories, thoughts, tips pro and not-so-pro. So many, many words.
Our industry (so much more than this, but what on earth are we, collectively?), our community thrives on writing and sharing knowledge and experience. 24 ways is a case in point. Everyone can learn and contribute through reading and writing — it’s what we’ve always done.
To web authors and readers seeking greater returns, though, broader culture has vouchsafed an enduring and singular artefact: the book.
Last month I asked a small sample of web book authors if they would be prepared to answer a few questions; most of them kindly agreed. In spirit, the survey was informal: I had neither hypothesis nor unground axe. I work closely with writers — and yes, I’ve edited or copy-edited books by several of the authors I surveyed — and wanted to share their thoughts about what it was like to write a book (“…it was challenging to find a coherent narrative”), why they did it (“Who wouldn’t want to?”) and what they learned from the experience (“That I could!”).
Reasons for writing a book
In web development the connection between authors and readers is unusually close and immediate. Working in our medium precipitates a unity that’s rare elsewhere. Yet writing and publishing a book, even during the current books revolution, is something only a few of us attempt and it remains daunting and a little remote. What spurs an author to try it? For some, it’s a deeply held resistance to prevailing trends:
I felt that designers and developers needed to be shaken out of what seemed to me had been years of stagnation.
—Andrew Clarke
Or even a desire to protect us from ourselves:
I felt that without a book that clearly defined progressive enhancement in a very approachable and succinct fashion, the web was at risk. I was seeing Tim Berners-Lee’s vision of universal availability slip away…
—Aaron Gustafson
Sometimes, there’s a knowledge gap to be filled by an author with the requisite excitement and need to communicate. Jon Hicks took his “pet subject” and was “enthused enough to want to spend all that time writing”, particularly because:
…there was a gap in the market for it. No one had done it before, and it’s still on its own out there, with no competition. It felt like I was able to contribute something.
Cennydd Bowles felt a professional itch at a particular point in his career, understanding that
[a]s a designer becomes more senior, they start looking for ways to scale the effects of their work. For some, that leads into management. For others, into writing.
Often, though, it’s also simply a personal challenge and ambition to explore a subject at length and create something substantial. Anna Debenham describes a motivation shared by several authors:
To be able to point to something more tangible than an article and be able to say “I did that.”
That sense of a book’s significance, its heft and gravity even, stems partly from the cultural esteem which honours books and their authors. Books have a long history as sources of wisdom, truth and power. Even with more books being published each year than ever before, writing one is still commonly considered a laudable achievement, including in our field.
Challenges of writing a book
Received wisdom has it that writing online should be brief and chunky and approachable: get to the point; divide it all up; subheadings and lists are our friends; write like you’re talking; no one has time to read. Much of such advice is true. Followed well, it lends our writing punch and pith, vigour and vim. The web is nimble, the web keeps up, and it suits what we write about developing for it. It’s perfect for delivering our observations, queries and investigations into all the various aspects of the work, professional and personal.
Yet even for digital natives like web authors, books printed and electronic retain an attractive glister.
Ideas can be developed more fully, their consequences explored to greater depth and extended with more varied examples, and the whole conveyed with more eloquence, more style. Why shouldn’t authors delay their conclusions if the intervening text is apposite, rich with value and helps to flesh out the skeleton of an argument? Conclusions might or might not be reached, of course, but a writer is at greater liberty in a book to digress in tangential and interesting ways.
Writing a book involves committing time, energy, thought and money. As Brian Suda found, it can be tough “getting the ideas out of my head into a cohesive blob of text.” Some authors end up talking to themselves…
It helps me to keep a real person in mind, someone who I’m talking to as I write. Sometimes I have the same conversations over and over in my head.
—Andrew Clarke
…while others are thinking ahead, concerned with how their book will be received:
Would anyone want to read it? Would they care? Would it be respected by my peers?
—Joe Leech
Challenges that arose time and again included “starting” and “getting words on the page” as well as “knowing when to stop” or “letting go”. Personal organization problems and those caused by publishers were also widely mentioned. Time loomed large. Making time, finding time. Giving up “sleep and some sanity” and realizing “it will take you far, far, far longer than you naively assumed”. Importantly, writing time is time away from gainful employment: Aaron Gustafson found the hardest thing about writing a book to be “the loss of income while I was writing.”
Perils and pleasures of editing
Editing, be it structural, technical or copy editing, is founded on reciprocity. Without openness and a shared belief that the book is worthwhile, work can founder in acrimony and mistrust. Editors are a book’s first and most critical (in every sense) readers. Effective and perceptive editing makes a book as good as it can be, finding the book within the draft like sculpture reveals the statue in the stone.
A good editor calls you out on poor assumptions and challenges you to really clarify your thinking. Whilst it can be difficult during the process to have your thinking challenged, it’s always been worth it — for me personally — in the long run. A good editor also reins you in when you’ve perhaps wandered off track or taken a little too long to make a point.
—Christopher Murphy
Andy Croll found editing “all positive” and Aaron Gustafson loves “working with a strong editor […] I want someone to tell it to me straight.” But it can be a rollercoaster, “both terrifying and the real moment of elation”. Mixed emotions during the editing process are common:
It was very uncomfortable! I knew it was making the work stronger, but it was awkward having my inconsistencies and waffle picked apart.
—Jon Hicks
It can be distressing to have written work looked over by a professional, particularly for first-time book authors whose expertise lies elsewhere:
I was a little nervous because I don’t consider myself a skilled writer — I never dreamed of becoming an author. I’m a designer, after all.
—Geri Coady
Communication is key, particularly when it comes to checking or changing the author’s words.
I like a good banter between me and the tech editor — if we can have a proper argument in Word comments, that’s great.
—Rachel Andrew
But if handled poorly, small battles can break out. Rachel Andrew again:
However, having had plenty of times where the technical editor has done nothing more than give a cursory glance, I started to leave little issues in for them to spot. If they picked them up I knew they were actually testing the code and I could be sure the work was being properly tech edited. If they didn’t spot them, I’d find someone myself to read through and check it!
A major concern for writers is that their voices will be altered, filtered, mangled or otherwise obscured by the editing process. Good copy editing must remain unnoticed while enhancing the author’s voice in print. Donna Spencer appreciated the way her editor “tidied up my work and made it a million times better, but left it sounding exactly like me.” Similarly, Andrew Travers “was incredibly impressed at how well my editor tightened up my own writing without it feeling like another’s voice” and Val Head sums up the consensus that:
the editor was able to help me express what I was trying to say in a better way […] I want to have editors for everything now.
At the keyboard, keep your friends close, but your editors closer.
Publishing and publishers
Conditions ought to militate against the allure of writing a book about web design and development. More books are published each year than ever before, so readerships elude new authors and readers can struggle to find authors to trust in their fields of interest. New spaces for more expansive online writing about working on and with the web are opening up (sites like Contents Magazine and STET), and seminal online web development texts are emerging. Publishing online is simple, far-reaching and immediate.
Much more so than articles and blog posts, books take time to research, write and read; add the complexity of commissioning, editing, designing, proofreading, printing, marketing and distribution processes, and it can take many months, even years to publish. The ceaseless headlong momentum of the web can leave articles more than a few weeks old whimpering in its wake, but updating them at least is straightforward; printed books about web development can depreciate as rapidly as the technology and techniques they describe, while retaining the “terrifying permanence that print bestows: your opinions will follow you forever”.
So much moves on, and becomes out of date. Companies featured get bought by larger companies and die, techniques improve and solutions featured become terribly out of date. Unlike a website, which could be updated continuously, a book represents the thinking ‘at that time’.
—Jon Hicks
Publishers work hard to mitigate these issues, promoting new books and new authors, bringing authors and readers together under a trusted banner. When a publisher packages up and releases a writer’s words, it confers a seal of approval and “badge of quality”, very important to new authors.
Publishers have other benefits to offer, from expert knowledge:
My publisher was extraordinarily supportive (and patient). Her expertise in my chosen subject was both a pressure (I didn’t want to let her down) and a reassurance (if she liked it, I knew it was going to be fine).
—Andrew Travers
…to systems and support mechanisms set up specifically to encourage writers and publish books:
Working as a team means you’re bringing in everyone’s expertise.
—Chui Chui Tan
As a writer, the best part about writing for a publisher was the writing infrastructure offered.
—Christopher Murphy
There can be drawbacks, however, and the occasional horror story:
We were just one small package on a huge conveyor belt. The publisher’s process ruled all.
—Cennydd Bowles
It’s only looking back I realise how poorly some publishers treat writers — especially when the work is so poorly remunerated.My worst experience was when a publisher decided, after I had completed the book, that they wanted to push a different take on the subject than the brief I had been given. Instead of talking to me, they rewrote chunks of my words, turning my advice into something that I would never have encouraged. Ultimately, I refused to let the book go out under my name alone, and I also didn’t really promote the book as I would have had to point out the things I did not agree with that had been inserted!
—Rachel Andrew
Self-publishing is now a realistic option for web authors, and can offers “complete control over the end product” as well as the possibility of earning more than a “pathetic author revenue percentage”. There can be substantial barriers, of course, as self-publishing authors must face for themselves the risks and challenges conventional publishers usually bear. Ideally, creating a book is a collaboration between author and publisher. Geri Coady found that “working with my publisher felt more like working with a partner or co-worker, rather than working for a boss.”
Wise words
So, after meeting the personal costs of writing and publishing a web book — fear, uncertainty, doubt, typing (so much typing) — and then smelling the roses of success, what’s left for an author to say? Some words, perhaps, to people thinking of writing a book.
Donna Spencer identifies a stumbling block common to many writers with an insight into the writing process:
Having talked to a lot of potential authors, I think most have the problem that they haven’t actually figured out the ‘answer’ to their premise yet. They feel like they are stuck in the writing, but they are actually stuck in the thinking.
For some no-nonsense, straightforward advice to cut through any anxiety or inadequacy, Rachel Andrew encourages authors to “treat it like any other work. There is no mystery to writing, you just have to write. Schedule the time, sit down, write words.” Tim Brown notes the importance of the editing process to refine a book and help authors reach their readers:
Hire good editors. Editors are amazing thinkers who can vastly improve the quality and clarity of a piece of writing.
We are too much beholden to the practical demands and challenges of technology, so Aaron Gustafson suggests a writer should “favor philosophies over techniques and your book will have a longer shelf life.”
Most intimations of renown and recognition are nipped in the bud by Joe Leech’s warning: “Don’t expect fame and fortune.” Although Cennydd Bowles’ bitter experience can be discouraging:
The sacrifices required are immense. You probably won’t make it.
…he would do things differently for a future book:
I would approach the book with […] far more concern about conveying the damn joy of what I do for a living.
The pleasure of writing, not just having written is captured by James Chudley when he recalls:
How much I enjoy writing and also how much I enjoy the discipline or having a side project like this. It’s a really good supplement to working life.
And Jon Hicks has words that any author will find comforting:
It will be fine. Everything will be fine. Just get on with it!
As the web expands effortlessly and ceaselessly to make room for all our words, yet it can also discourage the accumulation of any particular theme in one space, dividing rich seams and scattering knowledge across the web’s surface and into its deepest reaches. How many words become weightless and insubstantial, signals lost in the constant white noise of indistinguishable voices, unloved, unlinked? The web forgets constantly, despite the (somewhat empty) promise of digital preservation: articles and data are sacrificed to expediency, profit and apathy; online attention, acknowledgement and interest wax and wane in days, hours even.
Books can encourage deeper engagement in readers, and foster faith in an author, particularly if released under the imprint of a recognized publisher within the field. And books are changing. Although still not widely adopted, EPUB3 is the new standard in ebooks, bringing with it new possibilities for interaction and connection: readers with the text; readers with readers; and readers with authors. EPUB3 is built on HTML, CSS and JavaScript — sound familiar? In the past, we took what we could from the printed page to make the web; now books are rubbing up against what we’ve made.
So: a book.
Ever thought you could write one? Should write one? Would?
I’d like to thank all the authors who wrote their books and answered my questions.
Rachel Andrew · CSS3 Layout Modules, The CSS3 Anthology and more
Cennydd Bowles · Undercover User Experience Design, with James Box
Tim Brown · Combining Typefaces
James Chudley · Usability of Web Photos
Andrew Clarke · Hardboiled Web Design
Geri Coady · Colour Accessibility
Andy Croll · HTML Email
Anna Debenham · Front-end Style Guides
Aaron Gustafson · Adaptive Web Design
Val Head · CSS Animations
Jon Hicks · The Icon Handbook
Joe Leech · Psychology for Designers
Christopher Murphy · The Craft of Words, with Niklas Persson
Donna Spencer · Information Architecture, Card Sorting and How to Write Great Copy for the Web
Brian Suda · Designing with Data
Chui Chui Tan · International User Research
Andrew Travers · Interviewing for Research |
2013 |
Owen Gregory |
owengregory |
2013-12-15T00:00:00+00:00 |
https://24ways.org/2013/web-books/ |
content |
| 285 |
Composing the New Canon: Music, Harmony, Proportion |
Ohne Musik wäre das Leben ein Irrtum
—Friedrich NIETZSCHE, Götzen-Dämmerung, Sprüche und Pfeile 33, 1889
Somehow, music is hardcoded in human beings. It is something we understand and respond to without prior knowledge. Music exercises the emotions and our imaginative reflex, not just our hearing. It behaves so much like our emotions that music can seem to symbolize them, to bear them from one person to another. Not surprisingly, it conjures memories: the word music derives from Greek μουσική (mousike), art of the Muses, whose mythological mother was Mnemosyne, memory. But it can also summon up the blood, console the bereaved, inspire fanaticism, bolster governments and dissenters alike, help us learn, and make web designers dance. And what would Christmas be without music?
Music moves us, often in ways we can’t explain. By some kind of alchemy, music frees us from the elaborate nuisance and inadequacy of words. Across the world and throughout recorded history – and no doubt well before that – people have listened and made (and made out to) music.
[I]t appears probable that the progenitors of man, either the males or females or both sexes, before acquiring the power of expressing their mutual love in articulate language, endeavoured to charm each other with musical notes and rhythm.
—Charles DARWIN, The Descent of Man, and Selection in Relation to Sex, 1871
It’s so integral to humankind, we’ve sent it into space as a totem for who we are. (Who knows? It might be important.) Music is essential, a universal compulsion; as Nietzsche wrote, without music life would be a mistake.
Music, design and web design
There are some obvious and notable similarities between music and visual design. Both can convey mood and evoke emotion but, even under close scrutiny, how they do that remains to a great extent mysterious. Each has formal qualities or parts that can be abstracted, analysed and discussed, often using the same terminology: composition, harmony, rhythm, repetition, form, theme; even colour, texture and tone.
A possible reason for these shared aspects is that both visual design and music are means to connect with people in deep and lasting ways. Furthermore, I believe the connections to be made can complement direct emotional appeal. Certain aesthetic qualities in music work on an unconscious and, it could be argued, universal level. Using musical principles in our designs, then, can help provide the connectedness between content, device and user that we now seek as web designers.
Yet, when we talk about music and web design, the conversation is almost always about the music designers listen to while working, a theme finding its apotheosis in Designers.MX. Sometimes, articles in that dreary list format seek inspiration from music industry websites. There’s even a service offering pre-templated web designs for bands, and at least one book surveyed the landscape back in 2006. Occasionally, discussions broaden somewhat into whether and how different kinds of music can inspire and influence the design work we produce.
Such enquiries, it seems to me, are beside the point. Do I really design differently when I listen to Bach rather than Bacharach? Will the barely restrained energy of Count Basie’s The Kid from Red Bank mean I choose a lively colour palette, and rural, autumnal shades when inspired by Fleet Foxes? Mahler means a thirteen-column layout? Gillian Welch leads to distressed black and white photography? While reflecting the importance we place in music and how it seems to help us in our work, surveys on musical taste and lists of favourite artists fail to recognize that some of the fundamental aesthetic characteristics of music can be adapted and incorporated into modern web design.
Antiphonal geometry
Over recent years, web designers have embraced grid systems as powerful tools to help create good-looking and intuitive user experiences. With the advent of responsive design, these grids and their contents must adapt to the different screen sizes and properties of all kinds of user devices. Finding and using grid values that can scale well and retain or enhance their proportions and relationships while making the user experience meaningful in several different contexts is more important than ever.
In print, this challenge has always started with the dimensions and proportions of the page. Content can thereby be made to belong inside the page and be bound to it. And music has been used for centuries to further this aim. As Robert Bringhurst says in The Elements of Typographical Style:
Indeed, one of the simplest of all systems of page proportions is based on the familiar intervals of the diatonic scale. Pages that embody these basic musical proportions have been in common use in Europe for more than a thousand years.
Very well. But while he goes on to list (from the full chromatic scale, rather than just diatonic) the proportions and the musical intervals they’re based on, Bringhurst fails to mention what they’re ratios of or their potential effects. Shame. In his favour, however, he later touches on how proportions in print might be considered to work:
The page is a piece of paper. It is also a visible and tangible proportion, silently sounding the thoroughbass of the book. On it lies the textblock, which must answer to the page. The two together – page and textblock – produce an antiphonal geometry. That geometry alone can bond the reader to the book. Or conversely, it can put the reader to sleep, or put the reader’s nerves on edge, or drive the reader away.
So what does Bringhurst mean by antiphonal geometry, a phrase that marries the musical to the spatial? By stating that the textblock “must answer to the page”, the implication is that the relationship between the proportions of the page and the shape of the textblock printed on it embodies a spatial (geometrical) call-and-response (antiphony) that can be appealing or not.
Boulton’s new canon
But, as Mark Boulton has pointed out, on the web “there are no edges. There are no ‘pages’. We’ve made them up.” So, what is to be done? In January 2011 at the New Adventures in Web Design conference, Boulton presented his vision of a new canon of web design, a set of principles to guide us as we design the web. There are three overlapping tenets:
design from the content out
create connectedness between the different content elements
bind the content to the web device
Rather than design from the edges in, we need to design layout systems from the content out. To this end, Boulton asserts that grid system design should begin with a constraint, and he suggests we use the size of a fixed content element, such as an advertising unit or image, as a starting point for online grid calculations. Khoi Vinh advocates the same approach in his book, Ordering Disorder: Grid Principles for Web Design.
Boulton’s second and third tenets, however, are more complex and overlap significantly with each other. Connecting the different parts of the content and binding the content to the device share many characteristics and solutions:
adopting ems and percentages as units of size for layout elements
altering text size, line length and line height for different viewport dimensions
providing higher resolution images for devices with greater pixel densities
fluid layout grids, flexible images and responsive design
All can help relate the presentation of the content to its delivery in a certain context.
But how do we determine the relationship between one element of a layout and another? How can we avoid making arbitrary decisions about the relative sizes of parts of our designs? What can we use to connect the parts of our design to one another, and how can we bind the presentation of the content to the user’s device?
Tim Brown’s application of modular typographic scales hints at an answer. In the very useful tool he created for calculating such scales, Brown includes two musical ratios: the perfect fifth (2:3); and the perfect fourth (3:4). Why? Where do they come from? And what do they mean?
Harmonies musical and visual
Fundamental to music are rhythm and harmony.
As any drummer will tell you, without rhythm there is no music. Even when there’s no regular beat, any tune follows a rhythm, however irregular, simply because a change of note is a point of change in the music. Although rhythm, timing and pacing are all relevant to interaction design, right now it’s harmony we’re interested in.
Sometimes harmony is called the vertical aspect of music, and melody the horizontal. But this conceit overlooks the fact that harmony is both vertical and horizontal. A single melodic line, as it is played, implies various sets of harmonies on which it is grounded, whether or not those harmonies are played. So, harmony doesn’t just sit vertically beneath the horizontal melody, but moves horizontally as well, through harmonic progression.
To stretch this arrangement pixel-thin, we could argue that in onscreen design melody is the content, and the layout and arrangement of the content is the harmony. We sometimes say a design is harmonious when the interplay of different elements of a design is pleasing or balanced or in proportion, and the content (the melody) is set off or conveyed well by or appropriate to the design.
We seem to know instinctively whether a layout is harmonious…
In the design of The Great Discontent, the relationships between different elements combine to form a balanced whole.
…or not.
There’s no harmony in the Department for Education’s website because the different parts of the content don’t feel related to one another.
What is it that makes one design harmonious and another dissonant? It’s not just whether things line up, though that’s a start. I believe there are much deeper aesthetic forces at work, forces we can tap into in our onscreen designs. Now, I’m not going start a difficult discussion about aesthetics. For our purposes, we just need to know that it’s the branch of philosophy dealing with the nature of beauty, and the creation and perception of beauty. And among the key components in the perception of beauty are harmony and proportion. These have been part of traditional western aesthetics since Plato (about 2,500 years).
One of the ways we appreciate the beauty of music is through the harmonic intervals we hear. A musical interval is a combination of two notes and it describes the distance between the two pitches. For example, the distance between C and the G above it (if we take C as the tonic or root) is called a perfect fifth.
Left: C to G, a perfect fifth. Right: C and G, not a perfect fifth.
And, to get superficially scientific for a moment, each musical interval can be expressed as a ratio of the wavelength frequencies of the notes; for our perfect fifth, with every two wavelengths of C, there are three of G. And what is a ratio, if not a proportion of one thing to another?
So, simple musical harmony (using what’s known as just intonation1) affords us a set of proportions, expressed as ratios. Where better to apply these ideas of harmony and proportion from music in web design, than grid systems?
A digression: whither φ?
Quite often in our discussions of pure design and aesthetics, we mention the golden ratio and regurgitate the same justifications for its use: roots in antiquity; embodied in classical and Renaissance architecture and art; occurrence in nature; the New Twitter, and so forth (oh, really?).
Yet the ratios of musical intervals from just intonation are equally venerable and much more widespread: described by Pythagorus; employed in Palladian architecture, and printing, books and art from the Renaissance onwards; in modern times, film and television dimensions; standard international paper sizes (ISO 216, the A and B series); and, again and again, screen dimensions – chances are that screen you’re probably looking at right now has the proportions 2:3 (iPhone and iPod Touch), 3:4 (iPad and Kindle), 3:5 (many smartphones), 5:8 or 16:9 (many widescreen monitors), all ratios of musical intervals.
Back to our theme…
Musical interval ratios
Let’s take a look at most of the ratios within a couple of octaves and crunch some numbers to generate some percentages and other values that we can use in our designs. First, the intervals and their ratios in just intonation and expressed as ratios of one:
Name
Interval in C
Ratio
Ratio (1:x)
unison
C→C
1:1
1:1
minor second
C→D♭
15:16
1:1.067
major second
C→D
8:9
1:1.125
minor third
C→E♭
5:6
1:1.2
major third
C→E
4:5
1:1.25
perfect fourth
C→F
3:4
1:1.333
augmented fourth
or diminished fifth
C→F♯/G♭
1:√2
1:1.414
perfect fifth
C→G
2:3
1:1.5
minor sixth
C→A♭
5:8
1:1.6
major sixth
C→A
3:5
1:1.667
minor seventh
C→B♭
9:16
1:1.778
major seventh
C→B
8:15
1:1.875
octave
C→C↑
1:2
1:2
major tenth
C→E↑
2:5
1:2.5
major eleventh
C→F↑
3:8
1:2.667
major twelfth
C→G↑
1:3
1:3
double octave
C→C↑
1:4
1:4
Name
Interval in C
Ratio
Ratio (1:x)
And now as percentages, of both the larger and smaller values in the ratios:
Name
Ratio
% of larger value
% of smaller value
unison
1:1
100%
100%
minor second
15:16
93.75%
106.667%
major second
8:9
88.889%
112.5%
minor third
5:6
83.333%
120%
major third
4:5
80%
125%
perfect fourth
3:4
75%
133.333%
augmented fourth
or diminished fifth
1:√2
70.711%
141.421%
perfect fifth
2:3
66.667%
150%
minor sixth
5:8
62.5%
160%
major sixth
3:5
60%
166.667%
minor seventh
9:16
56.25%
177.778%
major seventh
8:15
53.333%
187.5%
octave
1:2
50%
200%
major tenth
2:5
40%
250%
major eleventh
3:8
37.5%
266.667%
major twelfth
1:3
33.333%
300%
double octave
1:4
25%
400%
Name
Ratio
% of larger value
% of smaller value
As you can see, the simple musical intervals are expressed as ratios of small whole numbers (integers). We can then normalize them as ratios of one, as well as derive percentage values, both in terms of the smaller value to the larger, and vice versa. These are the numbers we can incorporate into our designs. If you’ve ever written something like body { font: 100%/1.5 "Museo Sans", Helvetica, sans-serif; } in your CSS, you’re already using a musical ratio: the perfect fifth.
Modular scales allow us to generate a set of numbers based on a musical interval that can be used for all kinds of typographic and layout decisions to create harmony in a visual design for the web. As Tim Brown said at the 2010 Build conference:
I think that from that most atomic unit – type – whole experiences can resonate, whole experiences can be harmonious. And whole experiences can have a purpose suited to our design intentions.
Once more, with feeling: connectedness
As well as modular scales, there are other methods of incorporating musical interval ratios into our work. Setting the ratio of font size to line height in CSS is one such example. We could also create a typographic hierarchy using the same principle and combining several ratios that we know harmonize well musically in a chord:
body { font-size: 75%; } /* =12px = base size or tonic */
h1 { font-size: 32px; font-size: 2.667rem; }
/* =32px = 3:8 = major eleventh (C→F↑) */
h2 { font-size: 24px; font-size: 2rem; }
/* =24px = 1:2 = octave (C→C↑) */
h3 { font-size: 20px; font-size: 1.667rem; }
/* =20px = 3:5 = major sixth (C→A) */
figcaption, small { font-size: 9px; font-size : 0.75rem }
/* =9px = 3:4 = perfect fourth (C→F) */
Whoa! Hold your reindeer, Santa! How can we know what interval combinations work well together to form chords? Well, I’m a classically trained musician, so perhaps I have an advantage. To avoid a long, technically complex digression into musical harmony, here are a few basic combinations of intervals that are harmonious in one way or another:
unison; major third; perfect fifth; octave
unison; perfect fourth; major sixth; octave
unison; minor third; minor sixth; octave
unison; minor third; diminished fifth; major sixth; octave
This isn’t to say that other combinations can’t be used to interesting effect and particular purpose – they surely can – but I have to make sure there’s something left for you to experiment with in the wee small hours over the holiday. Bear in mind, though, were I to play you two notes from the same scale to form a minor second, for example, you’d probably say it was dissonant and maybe that quality of the 15:16 ratio would be translated to the design.
In the typographic hierarchy above, you’ll notice I used an interval in the higher octave, which affords a broader range of ratios while retaining the harmony. Thus, a perfect fifth (2:3) becomes a major twelfth (1:3), or a major sixth (3:5) becomes a major thirteenth (3:10).
The harmonic ratios can obviously be used as proportions for layout as well, in several different ways:
image width and height (for example, 450×800px = 9:16 = minor seventh)
main content to page width (67%:100% = 2:3 = perfect fifth)
page width to viewport width (80%:100% = 4:5 = major third)
One great benefit of using such ratios in web design work is that they can be applied in responsive web design. Proportional values, based on percentages or equivalent em units, will scale with changing viewports, so your layout and image proportions can be maintained or deliberately changed, as we’re about to find out, across devices.
Small speakers, tall speakers: binding to the device
The musical interval ratios also provide an opportunity, not only to create connectedness between the parts of a layout, but to bind the content to a device – that elusive antiphonal geometry. Just as a textblock and page resonate together, so too can web content and the screen. Earlier, I mentioned that several common screen aspect ratios match musical interval ratios. It would seem, then, that we have a set of proportions that we can use in different ways to establish and retain a sense of harmony that can be based on and change with those contexts. Using musical interval ratios, we can bind the display of our content to the device it’s displayed on.
If you haven’t met already, let me introduce you to the device-aspect-ratio property of CSS media queries.
@media only screen and (device-aspect-ratio: 3/4) { }
@media only screen and (device-aspect-ratio: 480/640) { }
@media only screen and (device-aspect-ratio: 600/800) { }
@media only screen and (device-aspect-ratio: 768/1024) { }
Regardless of the precise pixel values, each of these media queries would apply to devices whose display area has an aspect ratio of 3:4. It works by comparing the device-width with the device-height. (It’s not to be confused with aspect-ratio, which is defined by the width and height of the browser within the device.) The values in the media query are always presented as width/height, with portrait being the default orientation for smartphones and tablets; that is, to match an iPhone screen, you’d use device-aspect-ratio: 2/3, not 3/2, which won’t work.
Here’s a table of the musical intervals with their corresponding screens.
Name
device-aspect-ratio
Screens
Common resolutions (pixels)
major third
5/4
TFT LCD computer screens
1,280×1,024
perfect fourth
3/4 or 4/3
iPad, Kindle and other tablets, PDAs
320×240, 768×1,024
perfect fifth
2/3
iPhone, iPod Touch
320×480, 640×960
minor sixth
8/5 (16/10)
Many widescreens
1,152×720, 1,440×900, 1,920×1,200
major sixth
3/5
Many smartphones
240×400, 480×800
minor seventh
16/9 or 9/16
Many widescreens and some smartphones
720×1,280, 1,366×768, 1,920×1,080, 2,560×1,440
[You might argue that I’m playing fast and loose with the ratios. I suppose, mathematically speaking, 9:16 is not the same as 16:9: I’m no expert. But let’s not throw the baby out with the bath water, particularly at Christmas.]
With this in mind, we can begin to write media queries that will influence various typographic and layout values in line with the aspect ratios of specific screens and in combination with em-based min-width queries that work from smaller, mobile screens to larger, desktop screens.
Here’s a very simple demo page with only some text, an image with a caption and a little basic layout: no seasonal overindulgence here.
Demo: Sample page using device-aspect-ratio media queries based on musical interval ratios
Our initial styles for all devices are based on the perfect fifth, with the major third and octave rounding things out into a harmonious whole, whether or not media queries are supported. For example:
html { font-size: 100%; line-height: 1.5; }
/* font-size:line-height = 16:24 = 2:3 = perfect fifth */
h1 { font-size: 32px; font-size: 2rem; line-height: 1.25; }
/* font-size:line-height = 32:40 = 4:5 = major third
body:h1 = 16:32 = 1:2 = octave */
While we should really consider methods of delivering images appropriate to the screen size, let’s just stick to a single image for all devices. But why don’t we change its aspect ratio from 4:3 to 3:2, to fit with our harmonic scheme? It’s easy enough to do with overflow:hidden on the <figure> element to hide a part of the image, and a negative margin fudge:
figure img { margin: -8.5% 0 0 0; width: 100%; max-width: 100%; }
Our first break point targets devices 320 pixels wide with an aspect ratio of 2:3, namely the iPhone and iPod Touch:
/* 320px = 20×16 */
@media only screen and (min-width: 20em) and (device-aspect-ratio: 2/3) { }
We’re actually already there, of course, as the intervals we’ve chosen resonate with this aspect ratio – the content is already bound to the device.
Our next media query, then, will make some changes to match a different ratio, the major sixth (3:5), which is same as that of many smartphones:
/* 480px = 30×16 */
@media only screen and (min-width: 30em) and (device-aspect-ratio: 3/5) { }
A different aspect ratio might require a change in harmony. For devices with these proportions, we’ll now use the perfect fourth (3:4) and the major sixth (3:5) along with the octave we already have to create a new resonating harmony. For instance, a slightly wider screen means we can increase the line-height to aid the legibility of longer lines:
html { line-height: 1.667; }
/* font-size:line-height = 16:26.672 = 3:5 = major sixth */
h1 { font-size: 32px; font-size: 2rem; line-height: 1.667; }
/* font-size:line-height = 32:53.333 = 3:5 = major sixth
body:h1 = 16:32 = 1:2 = octave */
and we can remove the negative margin to display our 4:3 image in its entirety.
Each screen displays content styled using relationships related to its own proportions. On the left, an iPhone 4 (2:3); on the right, a Samsung Nexus S (3:5). Your mileage may vary.
Another device, another media query. At 768 pixels, screens are wide enough to add columns. The ratios we’ve used for the 3:5 screens include the perfect fourth (3:4) so we don’t need to change any of the font measurements, but we can base the proportions of the columns on the major sixth interval:
article { float: left; width: 56%; }
/* width of main column 3:5 (60% of 100%, major sixth)
incorporating gutter width */
aside { float : right; width : 36%; }
On devices with a 3:4 aspect ratio, this works even better in landscape orientation.
While not every screen over 768 pixels wide will have 3:4 proportions, the range of intervals informing the design ensure harmonious relationships between the different parts of the layout.
For wide screens proper (break point at 1,280 pixels) we can employ a new set of harmonious intervals. Many laptop and desktop screens have a 16:10 aspect ratio, which boils down to 8:5, equivalent to the minor sixth (5:8). Combined with a minor third (5:6) and the octave (1:2), this creates a new harmony appropriate to these devices. Let’s increase the font size and change the image’s aspect ratio to match:
html { font-size: 120%; line-height: 1.6; }
/* font-size increased for wider screens from 16px to 19.2px
(5:6 = minor third)
font-size:line-height = 19.2:30.72 = 5:8 = minor sixth */
figure img { margin: -12.5% 0 0 ; }
/* using -ve margin combined with overflow:hidden
on the figure element
to crop the image from 4:3 to 8:5 = minor sixth */
A wide screen with a 8:5 (16:10) aspect ratio and an image to match.
With more pixels at our disposal, we can also now use the musical interval ratios to determine the width of the layout, and change the column proportions as well:
section { margin: 0 auto; width: 83.333%; }
/* content width:screen width = 5:6 = minor third */
article { width: 60%; }
/* width of main column 5:8 (62.5% of 100%, minor sixth)
incorporating gutter width */
aside { width: 35%; }
With some carefully targeted media queries, we can begin to reach towards fulfilling the second and third tenets of Boulton’s new canon for web design: connecting the parts of content through relationships embodied in the layout design; and binding the content to the devices people use to access it.
Coda
Musical interval ratios and screen aspect ratios reveal more than convenient correspondence. These proportions work on a deep aesthetic level. Much is claimed for the golden ratio φ, but none of the screens pervading our lives use it. Perhaps that’s an accident of technology, but can making screens to φ’s proportions be more difficult or expensive than 2:3 or 3:4 or 16:10? Here, then, is not just one but a set of proportions with a uniquely human focus, originating in nature, recognized in antiquity, fundamental still.
We find music to be an art steeped with meaning, yet, unlike literary and representational arts, purely instrumental music has no obvious semantic content. It boasts an ability to express emotions while remaining an abstract art in some sense, which makes it very like design. These days, we’re rightly encouraged to design for emotion, to make our users’ experience meaningful, seductive, delightful. Using musical ideas and principles in our designs can help achieve those ends.
Let’s not be naïve, of course; designing web pages is even less like composing music than it’s like designing for print. In visual design, the eye will always be sovereign to the ear; following these principles will only get us so far. We cannot truly claim that a carefully composed web page layout will have the same qualities and effect as any musical patterns that inform it. In music, a set of intervals is always harmonious in relation to other sets of intervals: music rarely stands still. What aspect ratios will future screens take? Already today there is great variation in devices and support for media queries (and within that, support for device-aspect-ratio). And what of non-western musical traditions? Or rhythm, form, tempo and dynamics? What I’ve demonstrated above is only a suggestion, a tentative exploration of one possible way forward.
But as our discipline matures and we become more articulate about what we do, we must look longer and deeper into areas of human endeavour already rich with value. Music is a fertile ground to explore and has the potential to yield up new approaches for web design.
Footnotes
Just intonation is a system of tuning that uses small integers to describe the musical intervals, based initially on the perfect fifth, that most consonant of intervals. Simple instruments such as vibrating strings and natural horns, as well as unaccompanied voices, tend to fall into just intonation naturally. |
2011 |
Owen Gregory |
owengregory |
2011-12-09T00:00:00+00:00 |
https://24ways.org/2011/composing-the-new-canon/ |
design |